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Journal articles on the topic 'Fashion management'

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1

Abrahamson, Eric. "MANAGEMENT FASHION." Academy of Management Review 21, no. 1 (January 1996): 254–85. http://dx.doi.org/10.5465/amr.1996.9602161572.

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Abrahamson, Eric. "Management Fashion." Academy of Management Review 21, no. 1 (January 1996): 254. http://dx.doi.org/10.2307/258636.

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Benders, Jos, and Kees Van Veen. "What's in a Fashion? Interpretative Viability and Management Fashions." Organization 8, no. 1 (February 2001): 33–53. http://dx.doi.org/10.1177/135050840181003.

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Swan, Jacky. "Reply to Clark: the Fashion of Management Fashion." Organization 11, no. 2 (May 2004): 307–13. http://dx.doi.org/10.1177/1350508404030382.

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Odintsov, A. A., and O. V. Odintsova. "About Tools for Management of Fashion and Fashion Communication." RUDN Journal of Psychology and Pedagogics 15, no. 4 (2018): 446–57. http://dx.doi.org/10.22363/2313-1683-2018-15-4-446-457.

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Clark, Timothy. "The Fashion of Management Fashion: a Surge Too Far?" Organization 11, no. 2 (May 2004): 297–306. http://dx.doi.org/10.1177/1350508404030659.

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Kudina, Alevtyna. "Brand management system of fashion-industry enterprises." Marketing and Digital Technologies 5, no. 1 (March 14, 2021): 113–25. http://dx.doi.org/10.15276/mdt.5.1.2021.7.

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Aim of the article. The purpose of the article is to reveal the system of brand management implementation in fashion companies and to develop a plan to create a brand management department in such companies. Analyses results. The style and basic principles of brand management should be based on the company's activities and technologies that should be used in brand management and communication strategy with the target audience. Based on this information, we have a functional structure for the implementation of brand management in the company, as well as areas of responsibility of the company's employees working in this area. Brand management is a comprehensive regular management of building and improving the brand, which is carried out at all stages of its development. To effectively manage a company's brand, it is necessary to determine the core value of a particular brand and broadcast it to the target audience. If a brand is a set of values and attributes, then branding is a specific step that a company takes to express its individuality. Branding is how a company manages the perception of a brand by consumers. Brand management can be considered in three directions: a) scientific basis - a system of scientific knowledge that includes the theoretical basis and methodological practice of the world's leading companies in the field of brand management and branding; b) corporate brand management - reflects the corporate vision of the company's mission, its culture and management style. An important area of corporate brand management is the development of corporate identification programs, which achieve the company's recognition in the market, provides a high level of consumer awareness of brands and develops customer loyalty; c) the process of brand management (branding) - aimed at developing the appropriate personality. Branding includes several basic areas, namely: organizational component (formation of a team, unit and consolidation of functions under the relevant management); market research; development of the brand concept; lanning of marketing programs for brand development; organization and marketing activities management. Based on the specifics of the scope of activities of companies engaged in fashion, and the functionality needed to implement brand management in this type of enterprise, recommendations were developed for the structure of the brand management department in companies and areas of responsibility of employees, their tasks and responsibilities. The flows and sources of information, the process of its processing and the mechanisms of interaction of responsible persons within the department responsible for the brand management process are considered. Conclusions and directions for further research. Drawing conclusions, we can say the following. Creating a strong brand and implementing brand management in the company is now a necessity for any company. And in order for brand management and its promotion on the market to be successful, the company must create an appropriate organizational structure based on the specific goals of the company and the tasks set before the brand. The formation of the structure of the brand management department of the organization directly depends on the scope of the company, its scale, the characteristics of the target audience of the brand, the need for physical outlets or the company's focus on work in e-commerce. The article presents developments on the typical structuring of the brand management department at enterprises operating in the fashion industry. Depending on the factors listed above, the structure can be adapted to the needs of a company in this area. It should also be noted that with the development of technology and the emergence of new channels of communication, such a structure will be constantly changing, adapting to modern realities. Keywords: brand management, branding, enterprises, fashion industry
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Hislop, Donald. "Knowledge management as an ephemeral management fashion?" Journal of Knowledge Management 14, no. 6 (October 26, 2010): 779–90. http://dx.doi.org/10.1108/13673271011084853.

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Conrnelissen, Joep P., and Andrew R. Lock. "Theoretical Concept or Management Fashion?" Journal of Advertising Research 40, no. 5 (September 2000): 7–15. http://dx.doi.org/10.2501/jar-40-5-7-15.

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Clark, Timothy, and David Greatbatch. "Management Fashion as Image-Spectacle." Management Communication Quarterly 17, no. 3 (February 2004): 396–424. http://dx.doi.org/10.1177/0893318903257979.

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Jung, Dong-II, and Won-Hee Lee. "Crossing the management fashion border: The adoption of business process reengineering services by management consultants offering total quality management services in the United States, 1992–2004." Journal of Management & Organization 22, no. 5 (January 8, 2016): 702–19. http://dx.doi.org/10.1017/jmo.2015.58.

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AbstractBuilding on prior research on management fashion, this paper seeks to understand how management consultants respond to the boom-to-bust cycles of competing management fashion trends. Specifically, we examine how US management consulting firms offering total quality management (TQM) services responded to the rise and fall of the rival management practice, business process reengineering (BPR), with an empirical focus on the adoption of BPR services. We find that a consulting firm offering TQM services was more likely to adopt BPR services if the firm’s organizational capabilities and institutional environments were more connected to BPR’s principles than to TQM’s principles. This suggests that management fashions are not simply bandwagon phenomena, but involve resource- and identity-based decision making. We also find that the significance of organizational capabilities increased while that of network influences decreased as BPR’s boom turned to bust. The reversal of well-established institutional accounts of innovation diffusion is explained by reference to the characteristics of management fashion.
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Breward, Chris. "Fashion." Textile History 50, no. 2 (July 3, 2019): 206–11. http://dx.doi.org/10.1080/00404969.2019.1655937.

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Kim, Kyung Hoon, and Eun Young Kim. "Fashion marketing trends in social media and sustainability in fashion management." Journal of Business Research 117 (September 2020): 508–9. http://dx.doi.org/10.1016/j.jbusres.2020.06.001.

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윤남희, 최미영, and 추호정. "Green Management Practice in Fashion Industry." Journal of Korea Design Forum ll, no. 43 (May 2014): 73–84. http://dx.doi.org/10.21326/ksdt.2014..43.007.

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Madsen, Dag. "SWOT ANALYSIS: A MANAGEMENT FASHION PERSPECTIVE." International Journal of Business Research 16, no. 1 (March 1, 2016): 39–56. http://dx.doi.org/10.18374/ijbr-16-1.3.

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Kieser, Alfred. "Rhetoric and Myth in Management Fashion." Organization 4, no. 1 (February 1997): 49–74. http://dx.doi.org/10.1177/135050849741004.

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Fincham, Robin, and Robin Roslender. "Rethinking the Dissemination of Management Fashion." Management Learning 35, no. 3 (August 2004): 321–36. http://dx.doi.org/10.1177/1350507604045609.

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Joung, Hyun-Mee. "Fast-fashion consumers’ post-purchase behaviours." International Journal of Retail & Distribution Management 42, no. 8 (August 5, 2014): 688–97. http://dx.doi.org/10.1108/ijrdm-03-2013-0055.

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Purpose – The purpose of this paper is to explore fast-fashion consumers’ post-purchase behaviours and examine relationships among fast-fashion purchase, disposing, hoarding, participation in recycling, and environmental attitudes. Design/methodology/approach – A survey questionnaire was developed and a total of 335 college students completed it in a classroom setting. Of the data collected, 274 students who purchased fast-fashions were used for this study. Descriptive statistics were used to summarize the data and Pearson correlations were conducted to examine relationships among the variables. Findings – Results of Pearson correlations indicated that fast-fashion purchase was positively related to disposing and hoarding, but negatively related to participation in recycling. Apparel hoarding was positively related to recycling, but no relationships were found between environmental attitudes and any of the following: fast-fashion purchase, disposing, hoarding, or participation in recycling. Practical implications – Fast-fashion suppliers should encourage consumers’ participation in recycling and should take responsibility for collecting their post-purchase products. Originality/value – This paper provides important contributions to the literature about fashion retailing/marketing and post-purchase behaviours. Although young fashion-oriented consumers easily purchase and dispose of trendy and cheap fast-fashions, little is known about their post-purchase behaviours. Findings of this study showed that fast-fashion consumers had positive attitudes towards the environment, yet they did not participate in recycling. The finding implies that fast-fashion suppliers need to develop a culture to support sustainability of consumption.
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Gopura, Sumith, Alice Ruth Payne, Laurie Buys, and Deepthi Chandrika Bandara. "Fashion exposure." Journal of Fashion Marketing and Management: An International Journal 23, no. 4 (September 19, 2019): 466–86. http://dx.doi.org/10.1108/jfmm-10-2018-0137.

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Purpose Developing countries engaged in apparel value chain are going global, seeking opportunities to upgrade the industry through providing higher value-added products and services. The purpose of this paper is to investigate how Sri Lankan apparel industry designers interact with the western fashion world in the apparel value chain process, and how they acquire, adapt and apply the knowledge needed to develop high-value fashion products in their fashion design practice. Design/methodology/approach The study adopts a qualitative approach through semi-structured interviews conducted with fashion design and product development professionals in the Sri Lankan apparel industry. An inductive thematic analysis is used in identifying participants’ experience of the western fashion world within their fashion design practice. Findings The study proposes a “fashion knowledge bridge” illustrating the ways in which Sri Lankan designers acquire and merge high-value fashion consumer culture and lifestyle knowledge with the manufacturing industry, through multisensory and virtual experience, termed “exposure”, in their interactions with the western fashion world as well as the manufacturing culture of the Sri Lankan apparel industry. Designers’ exposure improves the feasibility and reliability of their apparel products, aligning to the end-consumer needs. The study also proposes a “designers’ exposure framework” that illustrates gains made by the Sri Lankan apparel industry resulting from knowledge enhancement through the designers’ exposure. Research limitations/implications The study is based on a qualitative methodology that has potential subjective biases on the part of the researchers; in this case only the Sri Lankan designers’ perspectives were used in synthesising the findings. Originality/value The findings propose frameworks with theoretical and managerial implications for developing designers’ capabilities in apparel manufacturing countries that seek industrial upgrading through value-added fashion design practice.
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Ali, Syed Mubashir, and Syed Muhammad Jaffer. "Fashion Knits." Asian Journal of Management Cases 2, no. 1 (March 2005): 69–86. http://dx.doi.org/10.1177/097282010500200105.

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Hossain, Mohammad Alamgir, Shahzada M. Imran, Tajmin Hossain Chowdhury, Moinuddin Md Rahat Sobhan, and Rakib Jafor. "Sadakalo: Marketing of Traditional Fashion in the Modern Fashion Industry." Vision: The Journal of Business Perspective 18, no. 2 (June 2014): 137–43. http://dx.doi.org/10.1177/0972262914528599.

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Ahmed, Jashim Uddin, Md Humayun Kabir Chowdhury, Mohammad Jasim Uddin, and Mirza M. Ferdous. "Sadakalo: Marketing of Traditional Fashion in the Modern Fashion Industry." Vision: The Journal of Business Perspective 18, no. 2 (June 2014): 125–35. http://dx.doi.org/10.1177/0972262914528600.

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23

Abrahamson, Eric, and Micki Eisenman. "Employee-management Techniques: Transient Fads or Trending Fashions?" Administrative Science Quarterly 53, no. 4 (December 2008): 719–44. http://dx.doi.org/10.2189/asqu.53.4.719.

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In this theory development case study, we focus on the relations across recurrent waves in the amount and kind of language promoting and diffusing, and then demoting and rejecting, management techniques—techniques for transforming the input of organizational labor into organizational outputs. We suggest that rather than manifesting themselves as independent, transitory, and un-cumulative fads, the language of repeated waves cumulates into what we call management fashion trends. These trends are protracted and major transformations in what managers read, think, express, and enact that result from the accumulation of the language of these consecutive waves. For the language of five waves in employee-management techniques—management by objectives, job enrichment, quality circles, total quality management, and business process reengineering—we measure rational and normative language suggesting, respectively, that managers can induce labor financially or psychologically. The results reveal a gradual intensification in the ratio of rational to normative language over repeated waves, suggesting the existence of a management fashion trend across these techniques. Lexical shifts over time, however, serve to differentiate a fashion from its predecessor, creating a sense of novelty and progress from the earlier to the later fashions.
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Madsen, Dag Øivind, Daniel Johanson, and Tahir Nisar. "Examining customer relationship management from a management fashion perspective." Cogent Business & Management 3, no. 1 (March 23, 2016): 1161285. http://dx.doi.org/10.1080/23311975.2016.1161285.

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Esteban-Santos, Laura, Irene García Medina, Lindsey Carey, and Elena Bellido-Pérez. "Fashion bloggers: communication tools for the fashion industry." Journal of Fashion Marketing and Management: An International Journal 22, no. 3 (July 9, 2018): 420–37. http://dx.doi.org/10.1108/jfmm-10-2017-0101.

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Purpose The purpose of this paper is to investigate fashion blogs’ influence on Spanish Millennials’ buying behaviour. Design/methodology/approach This research is quantitative in nature, utilising a mono method consisting of structured self-administered questionnaires. Data were exported to IBM SPSS Statistics, where different types of analyses were combined – such as frequencies, means, hypothesis testing analyses, principal components analysis or K-means cluster. Findings Findings show that the most important motivations to follow a fashion blog are entertainment and information seeking. Besides, consumers’ attitudes seem to be influenced by how consumers assess credibility, which is determined by trustworthiness, para-social interaction (PSI), expertise and message credibility. Finally, after showing covert and overt marketing posts, both trustworthiness and PSI were lower than before, identifying PSI as a possible moderator in these cases. Research limitations/implications The main limitation of this study is the sample size, which does not make it possible to generalise conclusions. Practical implications From this research, it can be said that, due to the importance of establishing a strong relationship with the public, bloggers should try to connect with readers on an emotional level, and brands need to select bloggers very carefully. Originality/value This paper reveals Millennials’ attitudes whilst they are visiting a fashion blog and the influence that these attitudes can exercise on their purchase intention.
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Miller, Christopher M., Shelby H. Mcintyre, and Murali K. Mantrala. "Toward Formalizing Fashion Theory." Journal of Marketing Research 30, no. 2 (May 1993): 142–57. http://dx.doi.org/10.1177/002224379303000202.

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The authors develop a theoretical framework of the fashion process and a mathematical model of that framework. Basic constructs related to an individual's motivations for adopting fashions are extracted from the fashion literature and related to the individual's fashion decision process. The individual-level model is then integrated into a societal-level framework that can be represented as a system of difference equations. The parameters of the system represent static interpersonal influence networks. The general solution for the system of difference equations is presented and the dynamic implications of several interpersonal influence patterns assumed in previous research are derived mathematically.
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Boa Lim, 이은정, and 박주희. "Effect of Korean fashion design incubation policies on new fashion designer’s brand management." Research Journal of the Costume Culture 24, no. 2 (April 2016): 132–49. http://dx.doi.org/10.29049/rjcc.2016.24.2.132.

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Korica, Maja, and Yoann Bazin. "Fashion and Organization Studies: Exploring conceptual paradoxes and empirical opportunities." Organization Studies 40, no. 10 (March 14, 2019): 1481–97. http://dx.doi.org/10.1177/0170840619831059.

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Although frequently perceived as inconsequential and frivolous, fashion is a central interdisciplinary concept and a substantial global industry. This necessitates taking it seriously, both as a set of theoretical tensions, and as a concrete empirical phenomenon of rich potential interest to organization studies. Our essay outlines and further develops fashion’s conceptual and empirical expressions, and suggests subsequent avenues for valuable research. In particular, we commence with a discussion of three key definitions, namely fashion as individual manner, fashion as organizing of dress and fashion as a system. This enables us to problematize its industry and economy, from their historical roots and evolutions, to their varied organizational frictions, forms and practices today. We then conclude by examining the ongoing, substantial changes within the fashion industry as we have known it since the nineteenth century, and considering its potential implications and openings for organization studies scholars.
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Larsen, Bøje, and Tord Häversjö. "Management by standards — real benefits from fashion." Scandinavian Journal of Management 17, no. 4 (December 2001): 457–80. http://dx.doi.org/10.1016/s0956-5221(00)00007-5.

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Sung, Heewon, and Jieun Lee. "Environmental Management Portfolio of Korean Fashion Brands." Journal of Global Fashion Marketing 2, no. 1 (February 2011): 44–54. http://dx.doi.org/10.1080/20932685.2011.10593082.

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Donvito, Raffaele. "Renaissance of marketing and management in fashion." Journal of Global Fashion Marketing 9, no. 3 (June 12, 2018): 179–84. http://dx.doi.org/10.1080/20932685.2018.1463633.

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Clark, Timothy. "Strategy viewed from a management fashion perspective." European Management Review 1, no. 1 (March 2004): 105–11. http://dx.doi.org/10.1057/palgrave.emr.1500004.

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Shen, Bin, Hau Ling Chan, Pui Sze Chow, and Kristin A. Thoney Barletta. "Inventory management research for the fashion industry." International Journal of Inventory Research 3, no. 4 (2016): 297. http://dx.doi.org/10.1504/ijir.2016.082325.

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Chow, Pui Sze, Hau Ling Chan, Bin Shen, and Kristin A. Thoney Barletta. "Inventory management research for the fashion industry." International Journal of Inventory Research 3, no. 4 (2016): 297. http://dx.doi.org/10.1504/ijir.2016.10003358.

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Choi, Yongsoon, and Adrian David Cheok. "Multisensory fashion communication media towards impression management." International Journal of Arts and Technology 8, no. 4 (2015): 364. http://dx.doi.org/10.1504/ijart.2015.073584.

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Doyle, Stephen A., Christopher M. Moore, and Louise Morgan. "Supplier management in fast moving fashion retailing." Journal of Fashion Marketing and Management: An International Journal 10, no. 3 (July 2006): 272–81. http://dx.doi.org/10.1108/13612020610679268.

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Rost, Katja, and Margit Osterloh. "Management Fashion Pay-for-Performance for CEOs." Schmalenbach Business Review 61, no. 2 (April 2009): 119–49. http://dx.doi.org/10.1007/bf03396781.

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Scarbrough, Harry, Maxine Robertson, and Jacky Swan. "Professional media and management fashion: The case of knowledge management." Scandinavian Journal of Management 21, no. 2 (June 2005): 197–208. http://dx.doi.org/10.1016/j.scaman.2005.02.011.

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Shen, Lei, and Muhammad Hussnain Sethi. "Sustainable Fashion and Young Fashion Designers: Are Fashion Schools Teaching Sustainability?" Fibres and Textiles in Eastern Europe 29, no. 5(149) (October 31, 2021): 9–13. http://dx.doi.org/10.5604/01.3001.0014.8036.

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The fashion Industry is one of the major polluting industries globally, and it has become a hot topic of debate. Thousands of people participate in climate change marches and attend seminars worldwide, but sadly most of them usually wear fast fashion products due to the lack of awareness. This pilot research investigates how well freshly graduated fashion designers know sustainable textiles and fashion as fashion designers are the ones who lead the fashion industry. We used a qualitative research method, and focus group discussion was applied for data collection. Twenty-four freshly graduated fashion designers from China, India, Bangladesh, and Pakistan participated in this research. The focus group discussions were conducted in Shanghai, China. Topics were divided into three categories:(a) fast fashion, recycling & upcycling, (b) zero-waste fashion, and (c) eco-friendly fibres. Findings disclosed that the participants were well-aware of techniques like fashion illustration, pattern-making, and draping but comparatively uninformed about sustainable fashion. They were familiar with the term „sustainable fashion” but completely unaware of details and their sustainability responsibilities. Suggestions to rectify this important issue are provided in this study.
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Green, Denise Nicole, Jenny Leigh Du Puis, Lynda May Xepoleas, Chris Hesselbein, Katherine Greder, Victoria Pietsch, Rachel R. Getman, and Jessica Guadalupe Estrada. "Fashion Exhibitions as Scholarship: Evaluation Criteria for Peer Review." Clothing and Textiles Research Journal 39, no. 1 (November 22, 2019): 71–86. http://dx.doi.org/10.1177/0887302x19888018.

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Curated exhibitions are places where research practice, creative design, storytelling, and aesthetics converge. In this article, we use the term “fashion exhibition” to refer to the organized display of extant dress-related items within museums or other public spaces. Curation, as a form of creative design research, produces numerous outcomes including museum exhibitions, digital archives, and associated publications; however, our field has not yet established a method to peer review fashion exhibitions. In this article, we build upon the work of previous scholars to propose criteria for evaluating fashion exhibitions. In doing so, we aim to elevate the scholarly status of fashion exhibitions, particularly those mounted by modestly funded institutions, and use the recent fashion exhibition, “Women Empowered: Fashions from the Frontline,” as an example to illustrate our argument.
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Kim, Jiyeon, Joohyung Park, and Paige L. Glovinsky. "Customer involvement, fashion consciousness, and loyalty for fast-fashion retailers." Journal of Fashion Marketing and Management: An International Journal 22, no. 3 (July 9, 2018): 301–16. http://dx.doi.org/10.1108/jfmm-03-2017-0027.

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Purpose The purpose of this paper is to investigate how customer involvement in product development creates an emotional connection, satisfaction, and subsequent loyalty toward fast-fashion retailers across high vs low fashion-conscious consumers. Design/methodology/approach Both qualitative and quantitative methods were used to gain understandings of the impacts of customer involvement. To explore customers’ general perceptions of fast-fashion retailers, a focus group interview with 11 US students was conducted. Data for a hypothesis test were obtained from 306 US female consumers and analyzed through structural equational modeling. Findings The findings underscored the relational benefits of involving customers in product development and the substantial moderating impact of female customers’ fashion consciousness. Practical implications The study’s findings support that the customer-brand relationship can be solidified by proactively involving customers in product development. This is beyond benefits derived from leveraging customers’ operant resources in product innovation. Thus, apparel retailers should take such interactive opportunities to build relationships with customers. Also, involving customers in product development can be a critical way for fast-fashion retailers to establish an emotional bond with and loyalty from consumers with a low level of fashion consciousness. Thus, any digital opinion platform designed to foster customer involvement should be managed with the customer-brand relationship in mind. Originality/value This study contributes to the emerging body of literature on customer involvement in product development in fast-paced retailing by elucidating the psychological process through which their participation strengthens the customer-brand relationship manifested in emotional, evaluative, and behavioral responses to the brand, and by identifying a consumer attribute that fortifies this process.
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Wiazewicz, Joanna, and Beata Zatwarnicka Madura. "FASHION BLOGS AS THE INFORMATION SOURCES ABOUT TRENDS AND NEW PRODUCTS IN FASHION MANAGEMENT." Polish Journal of Management Studies 14, no. 1 (June 2016): 214–25. http://dx.doi.org/10.17512/pjms.2016.14.1.20.

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Hamde, Kiflemariam. "Teamwork: Fashion or Institution?" Economic and Industrial Democracy 23, no. 3 (August 2002): 389–420. http://dx.doi.org/10.1177/0143831x02233005.

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Kumar, Nirmalya, and Sophie Linguri. "Fashion sense." Business Strategy Review 17, no. 2 (January 2006): 80–84. http://dx.doi.org/10.1111/j.0955-6419.2006.00409.x.

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Wu, Juanjuan, Hae Won Ju, Jieun Kim, Cara Damminga, Hye-Young Kim, and Kim K.P. Johnson. "Fashion product display." International Journal of Retail & Distribution Management 41, no. 10 (September 2, 2013): 765–89. http://dx.doi.org/10.1108/ijrdm-08-2012-0072.

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Blaszczyk, Regina Lee. "Colors in Fashion." Textile History 50, no. 1 (January 2, 2019): 113–15. http://dx.doi.org/10.1080/00404969.2019.1598148.

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Attfield, Judith. "Is Fashion History?" Textile History 35, no. 2 (November 2004): 212–16. http://dx.doi.org/10.1179/004049604225015756.

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Kurokawa, Yuko. "Vivienne Westwood's ‘Seditionaries’ Clothes and the Change in Japanese Girls' Cute Fashions in the Early 1990s." Costume 47, no. 1 (January 1, 2013): 63–78. http://dx.doi.org/10.1179/0590887612z.00000000015.

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A major change overtook Japanese girls' fashion in the early 1990s. Influenced by the fashion magazine Cutie, a version of the young girl-oriented subculture publication Takarajima, girls began to aggressively express themselves with individualistic clothing that did not go out of its way to pander to the opposite sex. Girls' fashions up until then tended to be imbued with a very Japanese childlike girlishness, but the ‘new’ cute look added boyish elements. This early 1990s trend in Japanese fashion was related to the popularity among Japanese youth at that time of the ‘Seditionaries’ clothing line created by British designer Vivienne Westwood in the late 1970s.
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Laurell, Christofer. "Fashion spheres – from a systemic to a sphereological perspective of fashion." Journal of Fashion Marketing and Management: An International Journal 20, no. 4 (October 3, 2016): 520–30. http://dx.doi.org/10.1108/jfmm-04-2016-0033.

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Purpose The purpose of this paper is to explore how the fragmentation of the fashion system can be conceptually explained by drawing on Peter Sloterdijk’s theory of spheres. Design/methodology/approach By conceptually discussing the changing nature of the fashion system and the institutional pressures exerted on fashion systems as a result of digital technology, the fundamental conceptual underpinnings of the theory of spheres are applied to these developments in order to explain the character of the contemporary organization of fashion. Findings Based on the conceptual analysis, this paper illustrates how a sphereological perspective to fashion provides a conceptual approach to explain the transformation and fragmentation of fashion systems. Originality/value This paper contributes to the field of fashion marketing and management by demonstrating how the concept of fashion spheres can explain social arrangements going beyond the boundaries of fashion systems and the associated implications that this brings to bear on the role of fashion.
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Ribeiro, Liliana Simões, Rui Alberto Lopes Miguel, Maria Madalena Rocha Pereira, José Mendes Lucas, and Isabel Maria Gonçalves Trindade. "Human body as fashion space: fashion accessories, design and woven fabrics." Journal of Fashion Marketing and Management 19, no. 3 (July 13, 2015): 249–57. http://dx.doi.org/10.1108/jfmm-07-2013-0088.

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Purpose – Considering that the human body is undeniable a fashion space, the purpose of this paper is to highlight the importance of design and material choice in the relationship between clothing and accessories, namely, bags, for the fashion consumer. Design/methodology/approach – Initially the paper provides a historical framing of the use of materials in bags and its relation with clothing. Then, are described the characteristics of materials and how the human body relates to them, specifically how the sense of touch plays a decisive role in materials choice. Thus a natural fiber-based fabric as wool fabric is presented as a choice for some brands in the development of fashion accessories. Findings – It was found that there are an immense variety of materials that can be used in bags creation, and the use of them has changed over the years, influenced by social and economic conditions, fashion trends, and by technology evolutions in the production of fibers and composites. Taking in consideration that there is a long history of use of woven fabrics with natural fibers and a growing demand for sustainable and organic products, the use of wool natural fabrics in the production of bags were presented as a following road to the fashion industry. Originality/value – Since the relationship between materials used in apparel and fashion accessories is an area barely documented, this paper contributes to underline the possibility to exceed conventional design barriers and develop innovative and creative wool products pleasant for the human body as a fashion space.
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