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Journal articles on the topic 'Fashion media'
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Wylie, Shannon. "Fashion meets journalism: Mapping and evaluating Australian fashion media." Cultural Science Journal 5, no. 2 (July 4, 2012): 47. http://dx.doi.org/10.5334/csci.46.
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Ferrero-Regis, Tiziana. "Fashion Media: Past and Present." Fashion Theory 19, no. 4 (August 19, 2015): 445–51. http://dx.doi.org/10.1080/1362704x.2015.1058039.
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Hauth, Chanez, Carolina Palm, Carolin Eisner, and Hassib Hamid. "Sustainable Fashion on Social Media." Kiel Journal of Consumer Studies 1, no. 1 (February 2023): 32–38. http://dx.doi.org/10.38071/2022-00862-4.
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The sustainable fashion tribe is interested in ethical and ecological fashion consumption. To inform and reach various people, they use social media networks. However, as fashion consumption is often being used as a representation of wealth and status, the question arises, whether the underlying motives of the tribe to communicate on social media are altruistic or, on the contrary, promote conspicuous consumption. This qualitative study explores the underlying motives of the tribe communicating about sustainable fashion consumption on social media. The analysis of the nine interviews show, that there are four main motives: altruistic, social, egoistic and prestige-related motives. Even though the altruistic motives can be reconciled with the tribes’ principal values, the results also show signs of conspicuous consumption in terms of prestige-related motives. When posting on social media the tribe wants to inform about and influence its followers to a more sustainable fashion consumption, but also wants to gain reputation and recognition for it. Still, it is concluded that conspicuous consumption of sustainable fashion on social media can promote sustainable consumption overall and having a positive effect on the environment.
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Kim, Sejin, and Jisoo Ha. "Analysis of New Media Fashion Image Types in Fashion Films." Journal of the Korean Society of Clothing and Textiles 41, no. 06 (December 31, 2017): 1085–97. http://dx.doi.org/10.5850/jksct.2017.41.6.1085.
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Palandri, Lucrezia. "Fashion as Art: Rights and Remedies in the Age of Social Media." Laws 9, no. 1 (March 11, 2020): 9. http://dx.doi.org/10.3390/laws9010009.
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Today’s increasingly widespread recognition of fashion’s artistic value has revamped the debate on the appropriateness of rights and remedies provided by IP law to fashion designs. From an Italian–US comparative perspective, this article inquires whether copyright protection, traditionally accorded to artists, is eligible and applied for fashion, detecting that rights and remedies are better accessible to major fashion companies and for iconic items, while they are not easily attainable by smaller designers. Analyzing a number of case studies, this article describes a growing phenomenon in the age of the digital revolution, that is, controversies regarding the fashion world tend to be disputed on social media rather than in courtrooms. Beyond the debate on which existing formal legal tools are suitable for fashion, the purpose is to bring the phenomenon of informal self-regulation out of court into conversation, examining advantages and disadvantages. Social media platforms are more suitable to fashion’s nature and dynamics, and ultimately, their verdicts seem to obtain better results than litigation, balancing the unequal positions of established and emerging brands.
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Sutantio, Maradita. "Fashion Sebagai Perlawanan dan Media Komunikasi." JURNAL RUPA 5, no. 2 (February 16, 2021): 74. http://dx.doi.org/10.25124/rupa.v5i2.2384.
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Artikel ini mengulas fungsi pakaian dan produk fashion, yang tidak hanya berfungsi sebagai alat pelindung tubuh – namun juga dapat menjadi suatu alat komunikasi dan perlawanan. Fashion secara simbolik menyusun mitos-mitos yang secara kolektif memaparkan suatu penanda situasi dalam berbagai era. Hal ini termasuk munculnya fenomena slow fashion dan sustainable fashion yang kerap muncul sebagai bentuk perlawanan terhadap gelombang fast fashion dalam dunia fashion.
Sistem ini muncul dari negara-negara maju dari Amerika, Inggris, Eropa dan Australia dengan standar-standar yang disusun dalam sistem sirkular. Sustainable fashion dianggap sebagai solusi dari timpangnya sistem industri produk fashion. Dalam kesadaran budaya kolektif, fashion yang menggunakan bahasa dan penanda khusus di luar fungsi utamanya sebagai pelindung tubuh, fashion juga mengkonstruksi tanda dalam diri pemakainya sebagai suatu entitas yang mampu berkomunikasi secara utuh. Sehingga ia diidentifikasi menjadi sebuah produk mandiri dan tunggal yang diasosiasikan dengan pemaknaan tersendiri.
Dengan kajian teoritis dari Roland Barthes, artikel ini menunjukan bahwa fashion terdiri dari bentukan bahasa dan ekspresi konsumen dalam selubung konsumerisme, materialisme, komersialisme, dan gelombang marketing tentang fashion, sehingga kita hampir tidak menyadari bahwa kita telah mengesampingkan hal-hal primordial manusia.
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Kusumasari, Adita Ayu. "Perancangan Perancangan In Store Media Sebagai Inovasi Media Promosi Couple Distro." Jurnal Desain Komunikasi Visual Asia 3, no. 1 (August 31, 2019): 21. http://dx.doi.org/10.32815/jeskovsia.v3i1.368.
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The development of the fashion business is currently experiencing rapid development. This was marked by profileration of innovative and quality fashion products and a variety of loyal fashion followers. A paradigm shifts towards the function of clothing occurs, clothing function does not only to cover and protect the body, but as a reflection of personality, lifestyle, and social status. This has a broad impact on the fashion industry in Indonesia, especially distros. The word distro stands for various kinds of fashion products. Couple Distro is on of the distro located in Malang City. The TOWS method is used to analyze data that has been collected and will be used as a concept for design. The purpose of this study was to design t-shir hang tags, hang tag accessories, shirt hangers, business cards, sales notes, packagin boxes, stuffler, shopping bags, flyers, flyer dispensers, pins, mini banners, x banners, poster in stores, in store catalog, store assistant uniform, cashier table design, room fittings, window display, interior display, and exterior tabel
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Totu, Andreas. "Kadazan-Dusun Youth Consumerist Culture: Social Media, Clothing and Fashion." Journal of Advanced Research in Dynamical and Control Systems 12, SP7 (July 25, 2020): 671–80. http://dx.doi.org/10.5373/jardcs/v12sp7/20202157.
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Ilmi, Assayyidah Bil Ichromatil. "Analysis of Society Perspective about Vintage Fashion Using Deconstruction Approach." JURNAL RUPA 6, no. 1 (August 31, 2021): 9. http://dx.doi.org/10.25124/rupa.v6i1.3010.
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Nowadays, society perspective about vintage fashion as old-fashioned can be changed. This study aims to discuss the alteration perspective of society about vintage fashion. This discussion is conducted to see the other side of vintage fashion. This research is different from other fashion studies because it wants to show how to view the value of a fashion not in general way, especially using deconstruction approach. This study used qualitative methods in the form of interviews to get the data. The interviewees of this research were four young women who like to follow fashion development through social media. Their opinions are used as society representatives about vintage fashion. It will be connected with the theory of deconstruction like 'Differance.' In this case, people's perspective on vintage fashion changes due to the influence of influencers from various social media so that vintage fashion can be juxtaposed with modern style today. Therefore, vintage can get an identity as nowadays's clothes.
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Kontu, Hanna. "BUILDING FASHION BRANDS THROUGH SOCIAL MEDIA." Global Fashion Management Conference 3, no. 3 (June 30, 2015): 342–47. http://dx.doi.org/10.15444/gfmc2015.03.03.04.
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Tsapro, G. Yu, and V. R. Smirnykh. "MALE FASHION IN THE MEDIA DISCOURSE." Тrаnscarpathian Philological Studies, no. 18 (2021): 155–61. http://dx.doi.org/10.32782/tps2663-4880/2021.18.28.
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Asnawi, Sadid Halim, and Akhmad Sulaiman. "Niqabstyle: Media Sosial, Fashion, dan Kesalehan." Jurnal Kajian Islam Interdisipliner 4, no. 1 (February 23, 2021): 77. http://dx.doi.org/10.14421/jkii.v4i1.1107.
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Tulisan ini mendeskripsikan tentang adanya sebuah diskursus baru pada media sosial, yakni kemunculan niqabstyle. Diskursus ini mewakili sebuah tren dimana perempuan-perempuan bercadar menampilkan dirinya di media sosial dengan gaya mereka masing-masing. Penelitian ini bertujuan untuk mengungkap makna-makna di balik fenomena tersebut. Pengambilan data diawali dengan pengumpulan postingan-postingan terkumpul dalam #niqabstyle. Data telah terkumpul kemudian dikategorikan berdasarkan kriteria tertentu dan dianalisis dengan Semiotika Peirce. Analisis ini memperhatikan ground, representament, dan interpretant dari objek-objek yang dikaji. Sehinga ditemukan makna-makna yang ada di balik objek tersebut. Penelitian ini menyimpulkan bahwa kemunculan #niqabstyle merupakan hasil dialektika antara komitmen untuk mempertahankan kesalehan dengan keinginan untuk tampil stylish dari para perempuan bercadar. Dialektika ini mendorong mereka untuk tampil stylish dengan tetap menggunakan cadar. Penampilan mereka yang seperti ini memiliki makna bahwa mereka tetap bias tampil modish dengan tetap mempertahankan komitmen mereka untuk menjadi wanita-wanita salehah.[This paper describes a new discourse on social media, namely the emergence of the niqab style. This discourse represents a trend where veiled women present themselves on social media in their own style. This study aims to reveal the meanings behind this phenomenon. Data collection begins with the collection of posts collected in #niqabstyle. The data has been collected and then categorized based on certain criteria and analyzed by Peirce's Semiotics. This analysis pays attention to the ground, representant, and interpretant of the objects being studied. The meanings behind the object are found. This research concludes that the appearance of #niqabstyle is the dialectical result of the commitment to maintain piety and the desire to look stylish by veiled women. This dialectic encourages them to look stylish while still wearing the veil. Their appearance like this means that they can still appear modish while maintaining their commitment to becoming pious women.]
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Tse, Ho Lun Tommy. "Fashion media communication in Hong Kong." International Journal of Fashion Design, Technology and Education 7, no. 2 (May 4, 2014): 66–74. http://dx.doi.org/10.1080/17543266.2014.921244.
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Titton, Monica. "Fashion criticism unravelled: A sociological critique of criticism in fashion media." International Journal of Fashion Studies 3, no. 2 (October 1, 2016): 209–23. http://dx.doi.org/10.1386/infs.3.2.209_1.
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Kim, Jiyoung. "Interactive Case Study on Fashion Media: Focused on Showstudio's Fashion Projects." Fashion business 17, no. 5 (December 30, 2013): 101–19. http://dx.doi.org/10.12940/jfb.2013.17.5.101.
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Kim, Kyung Hoon, and Eun Young Kim. "Fashion marketing trends in social media and sustainability in fashion management." Journal of Business Research 117 (September 2020): 508–9. http://dx.doi.org/10.1016/j.jbusres.2020.06.001.
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Shuai, Ziwei. "Lolita fashion, new media, and cultural hegemony in contemporary Japan." Artists, Aesthetics, and Artworks from, and in conversation with, Japan - Part 2, no. 9 (December 20, 2020): 67–88. http://dx.doi.org/10.32926/2020.9.shu.lolit.
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This article seeks to present Lolita fashion, which emerged in Japan during the 1980s, as a case study in performed, postmodern identities that are negotiated through consumerism. Opening with a broad stroke introduction to Lolita fashion, with regard to its principal characteristics and its cultural origins, the article attempts to examine the Lolita phenomenon using a variety of theoretical tools and approaches. Firstly, the article considers Lolita fashion in the light of Antonio Gramsci's notion of cultural hegemony. I assert that Lolita fashion might usefully be read as a place of rupture or resistance against the orthodox hegemony of Japan's historically collectivist culture, one that provides its users with an alternate set of social values, particularly when it comes to traditional notions of femininity. Next, I lean, particularly, on Stuart Hall's ideas about modernity, and consider the question of agency, with regard to Lolita fashion, and attempt to locate the impetus for it, not in multinational fashion houses, but the participants of Lolita subculture themselves. In a third section, I go on to problematise that agency, drawing on John Storey's cultural theory work. While it is a commonplace to attribute the rise of a totalising, contemporary mass culture to the digital revolution, Storey locates a potential for new meanings to be generated, not so much within the act of buying - for that is largely determined by the market - but in what he calls the 'production in use' of those goods. The fashion adage, 'It's not what you wear, but how you wear it' seems to ring particularly true in Lolita fashion, and I explore that idea further with an in-depth, textual analysis of a select image. I conclude by considering Lolita fashion's exportation, out of Japan and into a globalised marketplace, and the signification thereof.
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Uhlirova, Marketa. "Excavating fashion film: a media archaeological perspective." Journal of Visual Culture 19, no. 3 (December 2020): 340–61. http://dx.doi.org/10.1177/1470412920964915.
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In the emerging ‘video-first world’ of the last decade, global fashion brands have made the moving image an integral component of their digital marketing strategies. As a result, both the industry and popular perceptions of fashion film have been increasingly colonized by the notions of branding and promotion. Recent scholarship on fashion film too has put the fashion brand at the centre of analysis. This article argues against any such premature fixing of fashion film’s identity. Instead, it proposes shifting the existing perspective by reframing fashion film as not only a product of the fashion industry and associated media but also one of the cinema industry and culture. Drawing on media archaeological models of ‘excavation’ and ‘parallax historiography’, the article examines contemporary digital fashion film in parallel with fashion film of the early 20th century – a juxtaposition that helps to recapture the phenomenon’s remarkable diversity and open possibility in both periods.
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Sari, Noviana. "Imperialisme Budaya dalam Media." Jurnal Penelitian Pers dan Komunikasi Pembangunan 19, no. 3 (February 21, 2016): 167–82. http://dx.doi.org/10.46426/jp2kp.v19i3.35.
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Discourse is a production base of power, legitimacy and hegemony of the dominant classes that produce things such as the idea or knowledge that contains the ideology of which reproduces the discourse, as well as in families, schools, workplaces, social organization and activities of daily life, including in it is a lifestyle. The process of hegemonic discourse of lifestyle is one of the strategies of the dominant classes to do politics of cultural imperialism. With an attractive and persuasive language offered in the magazine, the political process of cultural imperialism obtain justification, because the magazine as an agent not only inform the lifestyle of a particular culture but were able to define where the lifestyle is considered correct. This research is based to unpack the meaning of discourse lifestyle offered in a franchise magazine USA to Indonesia, namely CosmoGirl! Indonesia, through the rubric of fashion The CG! Look: Celebrity Style and trend model as a form of cultural imperialism orientation of the west to the eastern culture. In the rubric The CG! Look: Celebrity Style, CosmoGirl! not only presents fashion-fashion fads and used by foreign artists recommended for adoption, but also hide explicit messages and unconsciously. The values introduced by CosmoGirl! seen in themes at fashion rubric The CG Look: Style Celebrity look how CosmoGirl! presents a model that is a trend of fashion and of course backed up with strategies to show the positive side of the style of dress western style. These strategies are carried out by CosmoGirl! by attacking the image of ourselves as young women who definitely wants to appear as attractive as possible.
Keywords: discourse analysis, Cultural Imperialism, lifestyle, fashion, magazines, rubrics.
ABSTRAK
Wacana merupakan basis produksi kekuasaan, legitimasi dan hegemoni dari kelas dominan yang memproduksi hal-hal seperti gagasan atau pengetahuan yang mengandung ideologi dari yang mereproduksi wacana, seperti halnya dalam keluarga, sekolah, tempat kerja, organisasi sosial dan aktivitas kehidupan sehari-hari, termasuk juga di dalamnya adalah gaya hidup. Proses hegemoni wacana gaya hidup adalah salah satu strategi dari kelas dominan untuk melakukan politik imperialisme budaya. Dengan bahasa yang menarik dan persuasif yang ditawarkan dalam majalah, proses politik imperialisme budaya memperoleh pembenaran, karena majalah sebagai agen tidak hanya menginformasikan gaya hidup dari suatu budaya tertentu tetapi mampu mendefinisikan mana pola hidup yang dianggap benar. Penelitian ini didasari untuk membongkar makna wacana gaya hidup yang ditawarkan dalam sebuah majalah franchise USA yang masuk ke Indonesia, yaitu Cosmogirl! Indonesia, melalui rubrik fashion The CG! Look: Gaya Seleb dan trend modelnya sebagai bentuk orientasi dari proses imperialisme budaya barat ke budaya timur. Dalam rubrik The CG! Look: Gaya Seleb, Cosmogirl! tidak hanya menyajikan fashion-fashion yang sedang menjadi trend dan digunakan para artis luar negeri yang disarankan untuk diadopsi, namun juga menyembunyikan pesan-pesan secara eksplisit dan tidak disadari. Nilai-nilai yang dikenalkan oleh Cosmogirl! terlihat dalam tema-tema pada rubrik fashion The CG Look: Gaya Seleb terlihat bagaimana Cosmogirl! menyajikan model fashion yang sedang trend dan tentu saja didukung dengan strategi-strategi yang menampilkan sisi positif dari gaya berbusana ala barat. Strategi-strategi tersebut dilakukan oleh Cosmogirl! dengan cara menyerang citra diri kita sebagai remaja wanita yang pastinya ingin tampil semenarik mungkin.
Kata Kunci: analisis wacana, Imperialisme Budaya, gaya hidup, fashion, majalah, rubrik.
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Aristawati, Qoidah Weka, and Ari Prasetyo. "PENGARUH SOURCE OF FASHION KNOWLEDGE DAN FASHION CONSCIOUSNESS TERHADAP HIJAB FASHION PURCHASE INTENTION PADA MAHASISWI MUSLIM DI SURABAYA." Jurnal Ekonomi Syariah Teori dan Terapan 8, no. 4 (July 28, 2021): 451. http://dx.doi.org/10.20473/vol8iss20214pp451-461.
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ABSTRAKWanita muslim saat ini lebih sadar akan citra diri dan identitas sosial mereka, dan kesadaran ini mempengaruhi konsumsi mereka termasuk hijab fashion. Dalam niat pembelian produk hijab fashion,sumber informasi tentang fashion hijab dan kesadaran seorang muslim menjadi faktor penting. Mahasiswi muslimah mencari informasi tentang fashion hijab yang sedang trend saat ini dari relasi, media sosial maupun media cetak. Penelitian ini bertujuan untuk menganalisis source of fashion knowledge dan fashion consciousness terhadap hijab fashion purchase intention mahasiswi muslim di Surabaya. Penelitian ini melibatkan 140 mahasiswi yang mengenakan hijab di 16 perguruan tinggi di Surabaya. Hasil penelitian ini menunjukkan bahwa source of fashion knowledge dan fashion consciousness berpengaruh signifikan terhadap hijab purchase intention. Kata Kunci: Hijab, Fashion, Fashion Consciousness, Hijab Purchase Intention, Source of fashion knowledge, mahasiswa muslimah surabaya. ABSTRACTToday's Muslim women are more aware of their self-image and social identity, and this awareness affects their consumption including hijab fashion. In the intention of purchasing hijab fashion products, sources of information about hijab fashion and the awareness of a Muslim are important factors. Muslim female students seek information about the current trend of hijab fashion from relationships, social media and print media. This study aims to analyze the source of fashion knowledge and fashion consciousness on the hijab fashion purchase intention of Muslim students in Surabaya. This study involved 140 female students who wore the hijab at 16 universities in Surabaya. The results of this study indicate that the source of fashion knowledge and fashion consciousness has a significant effect on hijab purchase intention.Keywords: Hijab, Fashion, Fashion Consciousness, Hijab Purchase Intention, Source of fashion knowledge, Muslimah Surabaya students.
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Arjana, Sophia Rose. "Islamic Fashion and Anti-Fashion." American Journal of Islam and Society 32, no. 2 (April 1, 2015): 104–7. http://dx.doi.org/10.35632/ajis.v32i2.973.
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This volume of scholarship surrounding Islamic fashion presents a counternarrativeto a dominant story: that Muslim women in the West are subjugatedby the oppressive and patriarchal yoke of Islam. Islamic Fashion and Anti-Fashion: New Perspectives from Europe and North America offers a freshnew look at veiling, its intersection with religious piety, family, community,religious authority, fashion, and commoditization through sixteen distinct stud-104 The American Journal of Islamic Social Sciences 32:2ies ranging from clothing items like the burqini and the pardosu to larger issuessurrounding identity and politics, such as North American Islamophobia andits impact on Canadian Muslims. This book represents a large field of researchon Muslim women’s lived experiences, one that reveals the complexities inherentin these religious actors whose choices of dress reveal a large set ofcompeting values, desires, and commitments.The book is organized into five sections: location and encounter, historyand heritage, the marketplace, fashion and media, and fashion and anti-fashion.Two of its attractive features are the numerous black and white images runningthrough many of the chapters, as well as the two groups of stunning, provocativecolor photographs showing the richness of Islamic fashion, from “hijabistreet style” to London Muslim hipster style ...
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Kim, Mikyung, and Eunhyuk Yim. "Technologization in Fashion Products : Focusing on the Cases on Online Fashion Media." Fashion & Textile Research Journal 24, no. 1 (February 28, 2022): 15–28. http://dx.doi.org/10.5805/sfti.2022.24.1.15.
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Choi, Athena. "Fashion Photography on Social Media: Insights from Hong Kong Fashion Image Producers." International Journal Of Management and Applied Research 3, no. 4 (September 30, 2016): 130–44. http://dx.doi.org/10.18646/2056.34.16-011.
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Quelhas-Brito, Pedro, Amélia Brandão, Mahesh Gadekar, and Sofia Castelo‐Branco. "Diffusing fashion information by social media fashion influencers: understanding antecedents and consequences." Journal of Fashion Marketing and Management: An International Journal 24, no. 2 (May 6, 2020): 137–52. http://dx.doi.org/10.1108/jfmm-09-2019-0214.
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PurposeThe purpose of this paper is to identify the antecedents and consequences of social media fashion influencer's (SMFI) diffusion of fashion information. This study proposes and examines following research questions: What motivates SMFI to share fashion information? In what way shared fashion information impact SMFI?Design/methodology/approachThis study uses semi-structured interviews with SMFI to learn about their relationships with followers. It then conducts a survey of 510 SMFI in Portugal. The data are analyzed by structural equation modeling.FindingsThe results indicate that intrinsic motivation can develop a SMFIs' fashion leadership, while the SMFIs' perceived usability of fashion blogs does not. The authors also find a self-serving bias among SMFI.Research limitations/implicationsSMFIs' fashion leadership is associated with the intrinsic motivations of sharing and helping other consumers make fashion decisions, which indicates that marketers can improve their results through using opinion SMFI to assist fashion consumers in purchasing decisions. Further studies should explore the processes adopted by fashion consumers to evaluate SMFI.Originality/valueThis study helps to understand the antecedents and consequences of fashion diffusion by SMFIs. In particular, the research helps the marketers to understand how the bonds between SMFIs and followers are nurtured.
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Berbenets, Olga Anatolyevna. "Fashion and physical recreation, or factors shaping the fashion trends of physical recreation of Primorye." Культура и искусство, no. 7 (July 2022): 43–56. http://dx.doi.org/10.7256/2454-0625.2022.7.36060.
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The subject of the study is the formation of fashion trends of physical recreation of residents of Primorsky Krai. Based on the theories developed by philosophers and culturologists, the phenomenon of fashion was analyzed from the standpoint of its conceptual understanding as imitation of someone, which appeared as a reflection of the flaws of the elite. As a result, the fashion has its own functions: 1) contributed to some kind of social alignment between the elite and the masses; 2) contributed to the development of individuality.It was found that the fashion phenomenon is present not only in clothing, style, is an element of everyday life, but also has an impact on lifestyle and physical activity. Among the factors influencing the formation of fashionable trends of physical recreation, the author identified: 1) the appearance of modernized types of sports equipment, which are based on engineering and design ideas; 2) the development of new sports training techniques, acquaintance with which occurs through visual means of communication and the Internet; 3) the factor of business development, focused either on the provision of services or the sale of sporting goods; 4) state policy on popularization of mass sports and physical recreation through investment in the construction of sports infrastructure facilities. The article reveals the role of factors that influenced the formation of fashion trends for the physical recreation of the population of Primorsky Krai in 1970 – 2021. Tasks: to reveal the mutual influence of fashion trends and progress on the formation of fashionable trends in physical education of Primorye residents. The source base of the article consists of regulatory documents of the Government of the Russian Federation and Primorsky Krai, interviews (strategies, programs). The methodological basis of the article is the concept of everyday life, supplemented by economic and cultural-gender approaches that have had the greatest impact on the formation of fashion trends of physical recreation of residents of Primorsky Krai, reflected in the works of cultural scientists, philosophers.
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Torres, Lara. "Fashion in the Expanded Field: Strategies for Critical Fashion Practices." Journal of Asia-Pacific Pop Culture 2, no. 2 (December 1, 2017): 167–83. http://dx.doi.org/10.5325/jasiapacipopcult.2.2.167.
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Abstract This article focuses on current strategies for critical fashion practices in an expanded field of fashion. In the late twentieth century and early twenty-first century, the field of fashion studies has increasingly scrutinized the relationship between fine art and fashion within an art museum context. Drawing a parallel with Rosalind Krauss’s notion of sculpture in the expanded field, this article documents the development of interdisciplinary fashion practices, suggesting that an expanded field allows fashion practitioners to engage in a critical discussion of the fashion system. As a fashion practitioner focusing on nonproductivist interdisciplinary techniques across multiple media (fashion and film, sculpture, installation, and performance), I test this notion by developing parallels between contemporary fashion and Krauss’s 1979 diagnosis. This article argues for the relevance of establishing theories of interdisciplinary practice to better understand the contemporary field of fashion, challenging assumptions about fashion’s role in the twenty-first century.
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Chung, Soojin, and Eunhyuk Yim. "Fashion activism for sustainability on social media." Research Journal of the Costume Culture 28, no. 6 (December 30, 2020): 815–29. http://dx.doi.org/10.29049/rjcc.2020.28.6.815.
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Kim, Sejin. "Remediation of fashion shows through social media." Research Journal of the Costume Culture 29, no. 5 (October 30, 2021): 694–705. http://dx.doi.org/10.29049/rjcc.2021.29.5.694.
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de-Andrés-Garrido, José María. "Fashion and mass media and civic education." Comunicar 14, no. 27 (October 1, 2006): 13–18. http://dx.doi.org/10.3916/c27-2006-03.
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Fashion and mass media are social core elements with an educational function that may even replace the educational frarnes provided by the family. The social effects of media power are shown to be negative: young citizens do not like topics of public interest, they are only interested in consuming and they believe that their own destiny does not depend on their personal decisions but on higher social power. La moda y los medios de comunicación son ejes vertebradores de la sociedad actual que poseen una función educadora sustituyendo, en muchos casos, incluso a la familia como referente educativo. Los efectos de este poder mediático están siendo negativos: a los jóvenes ciudadanos no les gustan los temas de interés público, sólo se busca el consumismo y consideran que el destino de las personas no está en sus manos, sino en los altos círculos del poder.
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Choi, Yongsoon, and Adrian David Cheok. "Multisensory fashion communication media towards impression management." International Journal of Arts and Technology 8, no. 4 (2015): 364. http://dx.doi.org/10.1504/ijart.2015.073584.
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Rocamora, Agnès. "HYPERTEXTUALITY AND REMEDIATION IN THE FASHION MEDIA." Journalism Practice 6, no. 1 (February 2012): 92–106. http://dx.doi.org/10.1080/17512786.2011.622914.
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Zhou, Wei, P. Y. Mok, Yanghong Zhou, Yangping Zhou, Jialie Shen, Qiang Qu, and K. P. Chau. "Fashion recommendations through cross-media information retrieval." Journal of Visual Communication and Image Representation 61 (May 2019): 112–20. http://dx.doi.org/10.1016/j.jvcir.2019.03.003.
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Mickevičiūtė, Akvilė, and Daiva Siudikienė. "The Role of Fashion Bloggers in Fashion Marketing Communication." Informacijos mokslai 85 (October 28, 2019): 8–23. http://dx.doi.org/10.15388/im.2019.85.15.
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Because of digitization and internet development that took place in the 21st century, fashion industry has been consistently encountering various challenges. While the popularity of social media continues to grow, a new player in fashion industry, along with the medium they control, has emerged – the fashion blogger and the fashion blog. After gaining millions of followers on social media, bloggers acquired a certain power position – they can influence the opinion of their audience. With the popularity of social media, fashion bloggers, who gain a certain position of power through the acquisition of large numbers of followers across social networks, can shape their followers’ opinions, present a variety of fashion product reviews, and participate in the consumer decision-making processes. For fashion companies, collaborations with bloggers are becoming more relevant and an increasing part of a fashion brand marketing strategy. This article introduces theoretical and empirical research that was carried out to analyze and explore the role of fashion bloggers in modern fashion marketing communication. Fashion companies seek to exploit this advantage for commercial purposes and include blogs as advertising channels into their marketing strategy. This article aims to analyze the role of blogs in the modern fashion industry. In order to reach that, the following objectives were set: to research the attributes of the fashion industry and fashion marketing in the 21st century; to analyze the definition, features, types, and significance of fashion blogs with reference to the current fashion industry; to examine the aspects of connection forming between fashion blogger and its audience; to explore the features of Lithuania’s fashion bloggers’ activities and the strategies they use to develop their ties with significant target audiences of the fashion sector. In order to reach the aim of research, two empirical research methods were combined: semi-structured interviews with fashion bloggers and a questionnaire for the followers of fashion blogs. During the study it was established that the role of Lithuania’s fashion blogs is best seen in fashion marketing – blogs are the mediators between fashion companies and consumers. They form a personal bond with consumers and organically disseminate fashion trends to a wide audience.
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Ngai, Eric W. T., S. S. Lam, J. K. L. Poon, Bin Shen, and Karen K. L. Moon. "Design and Development of Intelligent Decision Support Prototype System for Social Media Competitive Analysis in Fashion Industry." Journal of Organizational and End User Computing 28, no. 2 (April 2016): 13–32. http://dx.doi.org/10.4018/joeuc.2016040102.
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This paper describes the design and development of an intelligent decision support system (IDSS) for competitive analysis of social media in the fashion industry. A web-based prototype system is designed and developed to assist in monitoring the growing Internet media, protect fashion brands and products, and provide support for social media competitive analysis in the fashion industry through social media. In this study, a social media value grid that allows managers to use social media technology in the fashion business and add value for managers is proposed. Four propositions are presented as the research agenda in examining the ability of social media technology to improve the operations management of a fashion company.
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Raju, Roshan, Sagar Bhadange, and Sandip Rakshit. "Get “Roposo”: the fashionable social media." Emerald Emerging Markets Case Studies 8, no. 2 (May 23, 2018): 1–12. http://dx.doi.org/10.1108/eemcs-03-2017-0033.
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Subject area Entrepreneurship, innovation, marketing and strategy. Study level/applicability Master’s, postgraduate and executive level programs. Case overview The fashion industry has evolved over the generations. Fashion is what defines any person. Your style and quotient statement gives you an edge. In a world which is getting smaller and smaller with evolving mobile and computer technology connectivity, there has been a rise in new startups in personalized fashion. This sector of personal styling has seen an investment of over US$220m in the past two years. Social media is connecting billions of people around the globe. Roposo is the brand of Relevant E-solutions and was launched in 2012. It is the brainchild idea of Avinash Saxena, Kaushal Shubhank and Mayank Bhangadia. It has created a buzz in the fashion and social media industry. This case illustrates the connective power of social media and personalized fashion. Roposo has over 2 million active users which includes a number of Bollywood stars. These users are creating their own stories related to styling and fashion tips and inspiring millions worldwide. The case explores the journey of how Roposo has changed the style statement of millions of people. Expected learning outcomes The expected learning outcomes are as follows: to identify the new business opportunity in the fashion industry with the use of a social media platform; to understand the evolution of fashion with the boom in social media and mobile communications; to learn how the brand grows and how celebrities are also motivated to be a part of it to connect to their fans for free; to provide inspiration for students to start up an entrepreneurial venture; to find out how the use of recommendation engines should be done to keep users engaged; and to discuss threats of competitors. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Subject code CSS 3: Entrepreneurship.
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Yao, Jia Hui, and Se Hwa Kim. ""Research on ‘We Media’ Use Motivation of Emerging Independent Fashion Designer - focused on Fashion Designers from Shanghai China-"." Journal of Basic Design & Art 21, no. 6 (December 31, 2020): 323–37. http://dx.doi.org/10.47294/ksbda.21.6.25.
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Stankeviciute, Kristina. "Irony in fashion memes." European Journal of Humour Research 10, no. 3 (October 11, 2022): 1–21. http://dx.doi.org/10.7592/ejhr.2022.10.3.676.
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The practice of fashion memes is a rather fresh exercise on the fashion scene, and it has been enjoyed by both the audiences and the brands. Fashion media have turned their attention to the phenomenon as well, addressing its scope, authorship and function from various angles. Scholarly research of the field is very scarce, though. The article seeks to contribute to the emerging field of fashion meme research by analysing a Lithuanian author of original fashion memes, a self-proclaimed fashion critic the Pink Poodle – an imaginary social media personality active on Facebook and Instagram platforms. The subjects of Pink Poodle memes are objects of media photographs from local and global public events (such as the Presidential Inauguration or an international cinema festival opening, Grammy Awards, Oscars) that demonstrate, from Poodle’s perspective, disagreements with fashion and/or aesthetics in general. The aim of the article is to reflect on the function of irony and sarcasm of the fashion meme as an instrument for fashion criticism, and the role of (visual) irony on the perception of fashion in the contemporary society. The text also addresses the role of independent fashion criticism that the practice of fashion meme creation seems to provide, and the function that this kind of intermediary between fashion and its audiences may perform.
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Bestari, Afif Ghurub, and Ishartiwi Ishartiwi. "PENGARUH PENGGUNAAN MEDIA MOOD BOARD TERHADAP PENGETAHUAN DESAIN BUSANA PADA MAHASISWA PENDIDIKAN TEKNIK BUSANA." Jurnal Inovasi Teknologi Pendidikan 3, no. 2 (October 31, 2016): 121. http://dx.doi.org/10.21831/jitp.v3i2.8006.
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Penelitian ini bertujuan untuk menguji (1) perbedaan pengaruh pembelajaran Desain Busana menggunakan media mood board dan media contoh gambar desain busana terhadap kreativitas dan hasil belajar Desain Busana mahasiswa; (2) pengaruh positif pembelajaran Desain Busana dengan menggunakan media mood board dibandingkan menggunakan media contoh gambar desain busana terhadap kreativitas desain busana mahasiswa; (3) pengaruh positif pembelajaran Desain Busana dengan menggunakan media mood board dibandingkan dengan menggunakan media contoh gambar desain busana terhadap hasil belajar desain busana mahasiswa. Penelitian ini merupakan penelitian kuasi eksperimen dengan desain Pretest-Posttest, Nonequivalent Control Group Design. Penelitian ini menggunakan kelas eksperimen dan kelas kontrol. Populasi penelitian adalah mahasiswa kelas A dan D semester 2 di Pendidikan Teknik Busana FT UNY. Hasil t-test menunjukkan pretest mahasiswa kelas kontrol dan kelas eksperimen hampir sama. Data hasil belajar posttestmenunjukkan selisih skor rata-rata antara kelas eksperimen dan kelas kontrol berkategori sangat tinggi. Berdasarkan hasil nilai rata-rata diperoleh bahwa terjadi peningkatan hasil kreativitas mahasiswa yang signifikan.Kata kunci: media mood board, hasil belajar, desain busana THE IMPACT OF USING MOOD BOARD MEDIA TO FASHION DESIGN KNOWLEDGE ON FASHION DESIGN ENGINEERING STUDENTSAbstractThis research aimed to examine (1) the effect of differences in learning to use media Fashion Design mood board and fashion design drawings media examples in creativity and Fashion Design student learning outcomes; (2) the positive influence of learning by using media Fashion Design mood board than using media examples fashion design drawings for the creativity of fashion design students; (3) a positive influence of learning by using media Fashion Design mood board compared to using the media sample images for learning outcomes of Fashion Design student. This research is a quasi-experimental research with pretest-posttest design, Nonequivalent Control Group Design. This research uses experimental class and control class. The research population was a student of class A and D in the 2nd half of Technical Fashion Education Faculty of Engineering, Yogyakarta State of University. t-test results indicate student pretest control class and experimental class is almost the same. Data posttest study results show the difference in average scores between the experimental class and control class category is very high. Based on the results of the average value obtained that an increase in the creativity of the students are significant.Keywords: fashion mood boards, learning outcomes, fashion design
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Minhas, Shahid. "Apparel fashion trends and Instagram: A study of Gujranwala Youth." Media and Communication Review 1, no. 1 (June 25, 2021): 67–77. http://dx.doi.org/10.32350/mcr.11.05.
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In the digital age, social media has played an important role in the fashion industry, allowing consumers and anyone interested in fashion to interact more with designers and companies of top clothing, footwear and accessories Range. Our addiction to social media has increased a lot and become more integrated into our lives. People are increasingly impressed with their online exposure in the form of presidents, especially in the fashion field. Fashion is a multi-billion dollar industry with social and economic impact on a global scale. However, the increasing use of social media inside and outside the industry can affect this traditional system. Therefore, let's try to understand the elements of fashion success in the Instagram age. The Instagram account achieves a specific taste, authenticity and brand concept. The project aims to address the state of fashion within the framework of traditional fashion and how to break the tension around veil and fashion prejudices. This research attempts to understand new trends and new technologies promoted by social networks in the fashion industry. How and how they differ from traditional and traditional branding techniques in the fashion industry. This article will conduct an in-depth analysis of selected advertising speeches on fashion industry social media in the form of fashion promotion and corporate advertising on Instagram. This investigates the work of popular social media influencers and their impact on followers. Selected social media influencer forums are specific to YouTube and Instagram. Researchers are trying to understand whether the work of influencers in endorsing or reviewing products has a positive impact on their followers.
Key Words: Social Media, Fashion, Branding, Instagram, Gujranwala youth
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Minhas, Shahid. "Apparel fashion trends and Instagram: A study of Gujranwala Youth." Media and Communication Review 1, no. 1 (June 25, 2021): 67–77. http://dx.doi.org/10.32350/mcr.11.05.
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In the digital age, social media has played an important role in the fashion industry, allowing consumers and anyone interested in fashion to interact more with designers and companies of top clothing, footwear and accessories Range. Our addiction to social media has increased a lot and become more integrated into our lives. People are increasingly impressed with their online exposure in the form of presidents, especially in the fashion field. Fashion is a multi-billion dollar industry with social and economic impact on a global scale. However, the increasing use of social media inside and outside the industry can affect this traditional system. Therefore, let's try to understand the elements of fashion success in the Instagram age. The Instagram account achieves a specific taste, authenticity and brand concept. The project aims to address the state of fashion within the framework of traditional fashion and how to break the tension around veil and fashion prejudices. This research attempts to understand new trends and new technologies promoted by social networks in the fashion industry. How and how they differ from traditional and traditional branding techniques in the fashion industry. This article will conduct an in-depth analysis of selected advertising speeches on fashion industry social media in the form of fashion promotion and corporate advertising on Instagram. This investigates the work of popular social media influencers and their impact on followers. Selected social media influencer forums are specific to YouTube and Instagram. Researchers are trying to understand whether the work of influencers in endorsing or reviewing products has a positive impact on their followers.
Key Words: Social Media, Fashion, Branding, Instagram, Gujranwala youth
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Jiang, Jiani, Bruce A. Huhmann, and Michael R. Hyman. "Emerging masculinities in Chinese luxury social media marketing." Asia Pacific Journal of Marketing and Logistics 32, no. 3 (November 20, 2019): 721–45. http://dx.doi.org/10.1108/apjml-07-2018-0256.
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Purpose The purpose of this paper is to investigate masculinity in Chinese social media marketing for global luxury fashion brands through two studies. Design/methodology/approach Study 1 compares physical characteristics of males in visually oriented US (Instagram) and Chinese (Weibo) social media posts promoting global luxury fashion magazine brands (e.g. Vogue, Cosmopolitan, GQ and Esquire). Study 2 examines the prevalence of and Chinese consumers’ responses (reposts, comments and likes) to different masculinities depicted in luxury fashion brand-sponsored Weibo posts. Findings Male portrayals for Chinese audiences feature more characteristics associated with emerging East Asian hybrid masculinities – “Little Fresh Meat” (LFM) and “Old Grilled Meat” (OGM) – than associated with global or regional hegemonic masculinity (i.e. the scholarly Wén and action-oriented Wu). Wén remains common in social media posts for luxury fashion goods, but LFM and OGM engender more consumer responses. Practical implications Chinese luxury fashion marketing depicts masculinity more similarly to other East Asian marketing than to Western marketing. Some luxury fashion brands are struggling for acceptance among Chinese youth. Luxury fashion marketers should incorporate hybrid rather than hegemonic masculinities to prompt more favorable responses among Chinese consumers, especially younger female target markets. Originality/value Growing female occupational and consumer power and shifting male employment from blue-collar to white-collar jobs have influenced media portrayals of masculinity. Social media marketing for luxury fashion brands demonstrates the prevalence and appeal of hybrid masculinities in China.
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Munangintyas, Karin, Joko Samodra, and Arif Sutrisno. "Perancangan Komik Digital sebagai Media Edukasi Slow Fashion untuk Remaja." JoLLA: Journal of Language, Literature, and Arts 2, no. 7 (July 28, 2022): 925–43. http://dx.doi.org/10.17977/um064v2i72022p925-943.
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Abstract: The behavior of teenagers who tend to be followers and want to be accepted by the environment can encourage the emergence of the desire to consume or buy fashion goods not based on needs, but as a status symbol. This can lead to excessive consumption of fast fashion, where the fashion industry produces clothes in large quantities in a short amount of time to meet market demand at low prices. This consumptive culture can lead to excessive textile waste. For this reason, the term slow fashion appears. In contrast to fast fashion, slow fashion favors quality over quantity. The goal to be achieved in this design is to produce a digital comic that can create awareness, especially among teenagers to immediately prevent textile waste and immediately start slow fashion. By using the 4D (Define, Design, Development, Disseminate) method, this design produces a digital comic entitled Sudden Whim. It tells the story of a teenager who has a consumptive nature because she wants to look beautiful. This comic was uploaded on the digital comic platform Line Webtoon. Based on data taken from 41 respondents with a final percentage of 90.1 percent, it can be concluded that this design produces a comic that can be one of the efforts to educate teenagers about slow fashion. Keywords: comic, fashion industry, teenagers, lifestyle Abstrak: Perilaku remaja yang cenderung suka ikut-ikutan dan ingin diterima oleh lingkungan dapat mendorong munculnya keinginan untuk mengonsumsi atau membeli barang fashion bukan didasarkan oleh kebutuhan, melainkan sebagai sebuah simbol status. Hal ini dapat menyebabkan terjadinya konsumsi fast fashion berlebih, dimana industri fashion memproduksi pakaian dengan jumlah banyak dan cepat demi memenuhi permintaan pasar dengan harga yang murah. Budaya konsumtif ini dapat menyebabkan sampah tekstil berlebih. Untuk itu, muncul istilah slow fashion. Berbanding terbalik dengan fast fashion, konsep slow fashion adalah quality over quantity yaitu mengedepankan kualitas daripada kuantitas. Tujuan yang ingin dicapai dalam perancangan ini yaitu menghasilkan sebuah komik digital yang dapat menyadarkan masyarakat khususnya remaja untuk segera mencegah sampah tekstil dan segera memulai slow fashion. Dengan menggunakan metode 4D (Define, Design, Development, Disseminate), perancangan ini menghasilkan komik digital berjudul Sudden Whim yang bercerita tentang seorang remaja yang memiliki sifat konsumtif karena ingin terlihat cantik. Komik ini diunggah di platform komik digital Line Webtoon. Berdasarkan data yang diambil dari 41 responden dengan persentase hasil akhir sebesar 90,1 persen dapat disimpulkan bahwa perancangan ini menghasilkan komik yang dapat menjadi salah satu upaya untuk mengedukasi remaja tentang slow fashion. Kata kunci: komik, industri fashion, remaja, gaya hidup
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Wu, Meng-Shan Sharon, Isabella Chaney, Cheng-Hao Steve Chen, Bang Nguyen, and T. C. Melewar. "Luxury fashion brands." Qualitative Market Research: An International Journal 18, no. 3 (June 8, 2015): 298–319. http://dx.doi.org/10.1108/qmr-02-2014-0016.
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Purpose – This paper offers insights into the consumption motives and purchasing behaviour of that market segment in Taiwan against the background of increasing consumption of luxury fashion brands by young female consumers in Asian countries. Design/methodology/approach – Analysis of data collected using face-to-face semi-structured interviews with 23 fashion-conscious females aged 18-32 years was completed and new empirical insights are offered. Findings – The study found a high level of involvement in the world of luxury fashion retailing. Asian consumers devoured media commentary, drew inspiration from female celebrities and treated information-seeking and discussion of luxury fashion brands with friends as a serious and enjoyable pursuit. The social status conferred by expensive fashion wear motivated them to spend on luxury brands even if their discretionary income was limited. Potential guilt in so doing was assuaged by rationalising that the quality was good and the purchase would be long lasting. Marketers targeting this valuable segment should communicate appeals to an aspirational lifestyle in traditional and social media, effective at reaching young women. Originality/value – The study reported in this paper contributes to the limited published research into the luxury-marketing sector in Asia by examining the buying behaviour of female Strawberry Generation consumers in Taiwan. It is the first to research and investigate the meanings attached to luxury by these individuals in the collectivist culture of Taiwan, as well as their motivations, and the factors influencing their purchase of luxury fashions. The study thus contributes with new knowledge to the buying of luxury fashion products by young female Taiwanese consumers, which may be extended to other collectivist cultures in Asia.
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Shephard, Arlesa, Sanjukta Pookulangara, Tammy R. Kinley, and Bharath M. Josiam. "Media influence, fashion, and shopping: a gender perspective." Journal of Fashion Marketing and Management 20, no. 1 (March 14, 2016): 4–18. http://dx.doi.org/10.1108/jfmm-09-2014-0068.
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Purpose – Promotional media and gender have been shown to influence purchase and shopping channel choice. The purpose of this paper is to better understand the role of media influence, fashion consciousness, and fashion leadership on shopping channel choice in regard to gender. Design/methodology/approach – A survey was administered using a convenience sample of male and female students at a Southwestern University in the USA. A total of 408 surveys were used for analysis. The data were factor analyzed using Statistical Package for the Social Sciences (SPSS) statistical software and a structural equation model was developed to test the hypotheses. Findings – The results indicate that while the media influence factor of mass media positively influences fashion consciousness for both males and females, personalized media only indicated significant influence on male fashion leaders. In addition, both male and female consumers indicated that fashion leadership influenced non-traditional over traditional retail channels. Originality/value – This research uses social cognitive theory and the theory of symbolic interaction to better understand the impact of media and fashion on shopping behavior. This paper addresses the changing media types and how they impact behavior for both men and women.
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Armstrong, Leah. "“Fashions of the Future”: Fashion, Gender, and the Professionalization of Industrial Design." Design Issues 37, no. 3 (2021): 5–17. http://dx.doi.org/10.1162/desi_a_00644.
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Abstract In 1939, U.S. Vogue magazine dedicated its February issue to the promotion of the New York World's Fair, which would open in April 1939, giving significant editorial space to the subject of industrial design for the first time. The issue's leading fashion editorial feature, “Fashions of the Future,” invited nine industrial designers to dress the “woman of tomorrow.” The feature served as a promotional vehicle for the World's Fair and for the industrial designers who worked on it. Through a close examination of the issue's visual and textual content, this article explores the relationship between industrial design, fashion, consumption, and gender at a formative moment in the professionalization of design in the United States at the outbreak of the Second World War. It argues that fashion media served a discursive function in the elevation of the industrial designer's professional status, presenting a case for further consideration of the relationship between fashion and industrial design in the history of the design profession.
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Mulunda, Armstrong Maelo, Mary Mukabi, and Racheal Macharia. "The Effect of Social Media Marketing on Sales Growth of Small and Medium Enterprises in the Fashion Industry in Nairobi County, Kenya." International Journal of Business Management, Entrepreneurship and Innovation 3, no. 2 (September 30, 2021): 62–71. http://dx.doi.org/10.35942/jbmed.v3i2.191.
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Small and medium enterprises in the various sectors of the Kenyan economy have been adopting social media marketing to steer their marketing objectives. The fashion enterprises have not been left behind in adopting and engaging their customers through the social media marketing channels. The traditional channels of marketing that include television, radio and billboard marketing are perceived to be more expensive compared to social media marketing channels, and thus has led to more enterprises switching to social media marketing. However, the local enterprises in the fashion industry still face stiff competition from cheap imported second-hand fashion products from other countries. The local fashion designers also face stiff competition from well-established global fashion brands that have penetrated the Kenyan market. High cost of capital and limited access to financing has also been a major challenge for the fashion enterprises and has led to many of them lacking sufficient resources to implement their marketing objectives. Furthermore, the fashion industry is very dynamic and there exists the challenge posed by the ever-changing consumer preferences in relation to the fashion trends. Lack of market readiness has led to poor performance of the fashion enterprises. The study sought to establish the effect of social media marketing on sales growth of small and medium enterprises in the fashion industry in Nairobi County. The study was anchored on two theories that include Technology Acceptance Model and Social Network Theory that related to the variables under study. The research used descriptive cross-sectional design with the target population comprising of the 210 fashion SMEs in Nairobi County dealing in fashion accessories, bodywear and footwear. The study used a census technique, where all the 210 listed fashion enterprises were studied. Primary data was collected through structured questionnaires. Data analysis was done using the Statistical Package for Social Science Software (S.P.S.S) version 25. Regression analysis was performed to test the hypotheses of the study. The study established that Social media marketing had a positive significant effect on sales growth of small and medium enterprises in the fashion industry in Nairobi County. The study recommends that the fashion enterprises adopt effective social media marketing tools to steer their marketing campaigns and improve sales performance. Furthermore, the marketing strategies adopted should be optimized and enhanced to improve customer service and customer interaction with the fashion enterprises. Through social media adoption, the enterprises ought to share relevant and up-to-date content on their social media platforms to target their customers so as to accrue its benefits that include low costs of adoption and improved interaction between the customers and the fashion enterprises.
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Zauner, Jacqueline. "Digital fashion bodies between the conflicting priorities of media-technological innovations." Fashion, Style & Popular Culture 00, no. 00 (July 20, 2022): 1–18. http://dx.doi.org/10.1386/fspc_00139_1.
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This article presents an insight into my ongoing Ph.D. project ‘New fashion bodies: Digital fashion bodies between the conflicting priorities of media-technological innovations’. The thesis considers how digital technologies have impacted the construction of gender as well as the cultural (body)practices and (body)enactments tied to it via fashion. The relationships and interactions between the body, fashion, media, gender and staging of queerness are at the core of interest. To elaborate and highlight the interdependencies of these categories and their intricate entanglements, this article studies the phenomenon of digital fashion influencers such as Miquela (@lil_miquela), Lil_wavi (@lil_wavi) and the digital fashion bodies created by the Institute of Digital Fashion (@institute_digital_fashion).
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Oliver, Sophie. "Fashion in Jean Rhys/Jean Rhys in Fashion." Modernist Cultures 11, no. 3 (November 2016): 312–30. http://dx.doi.org/10.3366/mod.2016.0143.
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This article proposes a reciprocal relationship between Jean Rhys's interwar fiction and the mass media that popularised her work in the 1960s and 1970s. Surveying the signs that Rhys and her writing had become fashionable – for example, press reviews and profiles, including in colour supplements and fashion magazines (even her own shoot), along with television adaptations of the work she wrote or set in the 1930s – the piece discusses how her postwar ‘readers’ interpreted this literature of an earlier period in a way that made sense of their own era. It argues that this use of the past to understand the contemporary moment follows the logic of fashion's cyclical temporality, and that it was prefigured in the fashion-conscious, modernist short stories of Rhys's first publication, The Left Bank (1927). The article ultimately suggests that Rhys's work was subject to fashion, an eventuality that it had always envisaged.
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Balqies, Annisa Karimah, and Jupriani Jupriani. "Campaign “Thrifting” Sebagai Solusi Limbah Fashion." DEKAVE : Jurnal Desain Komunikasi Visual 12, no. 2 (June 30, 2022): 186. http://dx.doi.org/10.24036/dekave.v12i2.117314.
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Fenomena Fast Fashion merupakan praktik industri fashion yang menerapkan sistem mode fashion yang berganti dalam waktu singkat. Cepat atau lambat Fast Fashion dapat berdampak negatif bagi lingkungan. Perancangan ini berjudul Campaign Thrifting sebagai solusi Limbah Fashion bertujuan untuk membantu mengurangi dampak dari Fast Fashion. Thrifting adalah kegiatan membeli barang bekas, melalui Thrifting masyarakat dapat mengeksplor dengan bijak mode-mode fashion tanpa harus membeli barang baru. Metode perancangan yang digunakan adalah metode kotak kaca atau biasa disebut dengan glass box method. Glass box method adalah metode berfikir rasional secara objektif dan sistematis dalam menelaah suatu hal. Perancangan ini disusun menggunakan teori kampanye, gaya hidup, budaya globalisasi dan desain komunikasi visual. Perancangan Campaign Thrifting sebagai solusi Limbah Fashion ini menggunakan Video Stop Motion sebagai media utama dengan tujuan agar masyarakat lebih berpikir terbuka akan manfaat Thrifting dan tahu cara memulai Thrifting. Campaign ini juga didukung dengan media berupa Poster, LED Screen, Instagram(Social Media), Masker, Reusable Bag, Pouch, Tumbler.
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Kotnik, Vlado. "Fashion, Media and the Elite: Ethnography of the Exploitation of the Slovenian Transitional Media Promenade." Issues in Ethnology and Anthropology 8, no. 2 (February 27, 2016): 471. http://dx.doi.org/10.21301/eap.v8i2.7.
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The article is an attempt to represent a particular social practice, which has, due to its currency and ubiquity in the media as of late, gained a surprisingly naturalized legitimacy within the Slovenian mediascape. After Slovenia gained its independence in 1991, two parallel processes could be observed. On the one hand, the state itself was searching for a new identity which it could project both inward and outward, it was looking for a way to communicate the national tale of itself through numerous ruling discourses of politics, economy, tourism, sports and culture. On the other hand, the transitional ruling class and the emergent social force of postsocialist rich, chosen and owners needed new elements in the process of social differentiation. Fashion became one of the reinvented refuges or simply “discoveries” of the new Slovenian political, economic and media elite, which used the media to establish a visual order of transitional social differentiation. At the core of fashion as a mode of social distinction is a ceremonialized and spectacularized display of cultural differences within a society. Elites have been caught in the social obligation of constant invention of novelty, in order to create the necessary social difference from the non-elite or the masses. Namely, difference itself has no wider social value if there is no one to notice or desire it. This article methodologically authenticates the conclusions through the analysis of specific media perceptions and an ethnography conducted among actors on these levels: producers of fashion as social distinction (the elite) vs reproducers of fashion as social distinction (the media) vs consumers of fashion as social distinction (the audience).