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With the emergence of environmental pollution and the excessive waste of resources, the traditional development of the pure pursuit of economic growth has encountered challenges. More and more people are advocating for the concept of sustainable development, which makes sustainable merchandising an urgent necessity. Clothing brands should adhere to the brand sustainability concept and sustainable management in the merchandising process, which can truly improve the competitiveness of the brand. For this reason, a series of studies on sustainable merchandising strategies has been conducted by apparel companies and academia. The existing reviews on sustainability aspects focus on material, recycling, and life-cycle aspects. However, less attention has been paid to the sustainable merchandising aspects of apparel. Therefore, this paper presents a systematic literature review of this topic. We summarize the relevant research on sustainable merchandising from a merchandising perspective and systematically review the relevant theories and cases of sustainable merchandising for the relatively blank field of sustainable brand merchandising for apparel. We have achieved the purpose of integrating the analysis of factors influencing sustainable merchandising, and merchandising strategies. Additionally, on this basis, we discuss how brands can combine social responsibility with merchandising to develop and enjoy the profit space brought by merchandising while assuming and promoting their own brand responsibility. This literature review is based on journal articles, book chapters, and conference papers from the Web of Science (WOS) database and Google Scholar. Through an in-depth analysis of the existing literature, this paper provides an overview of the research topic, the sustainable merchandising of apparel, from a merchandising perspective and discusses the shortcomings of existing merchandising strategies. The findings reveal that there are drawbacks to the current apparel merchandising strategies such as low feasibility, ignoring the driving power of the market, weak consumer awareness, consumer culture, and lack of government intervention and support. This has resulted in the slow development of clothing brands in the sustainable merchandising market. The results of this study provide direction for the development of future sustainable merchandising strategies. It guides policymakers and practitioners to develop relevant strategies for sustainable merchandising in order to provide better market space for sustainable merchandising of apparel.
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Iberahim, Hadijah, Nur Amira Zureena Zulkurnain, Raja Najwa Syamim Raja Ainal Shah, and Siti Quraisyiah Rosli. "Visual Merchandising and Customers’ Impulse Buying Behavior: A Case of a Fashion Specialty Store." International Journal of Service Management and Sustainability 4, no. 1 (March 2, 2020): 1. http://dx.doi.org/10.24191/ijsms.v4i1.8141.
Visual merchandising is an extremely important element as the first visual cue that affects buying behavior of customers. This study aims to identify determinants of visual merchandising that influence customers’ impulse buying behavior. This study focuses on five elements of visual merchandising which are window display, mannequin display, floor merchandising, promotional signage and lighting. Investigation was conducted at a popular fashion specialty store in Kuala Lumpur, Malaysia. A total of 150 customers' feedback was collected. Results of statistical data analysis show that three out of five visual merchandising elements are important in influencing the customers’ impulse buying behavior. Window display, mannequin display and promotional signage are positively related and identified as determinants of effective visual merchandising for impulse buying decision at the women fashion specialty store. The research outcome extends understanding on the adverse effect of visual merchandising on customers’ behavior.
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Hefer, Yolande, and Elsa Nell. "Visual merchandising displays: the fashion retailer’s competitive edge?" Journal of Governance and Regulation 4, no. 4 (2015): 408–11. http://dx.doi.org/10.22495/jgr_v4_i4_c3_p6.
Visual merchandising has been called the silent salesman and retailers will be wise to use this silent salesman to enhance their total offering. This makes the in-store environment the perfect tool for fashion retailers to create a competitive advantage that other retailers might not have. The main research objective of this study was to explore if visual merchandising displays can be utilised to create a competitive advantage in fashion retail stores. A secondary objective was to explore the effect that visual merchandising displays have on a fashion retailer’s retail image. Qualitative research was performed by means of focus groups and the respondents were selected by means of purposive sampling. Thereafter, the data was analysed using thematic analysis. The results indicated that visual merchandising displays not only influence store image by communicating product quality and store character, but that they also create a purchasing environment that encourages impulse buying.
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Choo, Ho Jung, and So-Yeon Yoon. "Visual merchandising strategies for fashion retailers." Journal of Global Fashion Marketing 6, no. 1 (January 2, 2015): 1–3. http://dx.doi.org/10.1080/20932685.2014.971489.
Stanforth, Nancy. "Fashion merchandising internships for the millennial generation." International Journal of Fashion Design, Technology and Education 2, no. 2-3 (July 2009): 91–99. http://dx.doi.org/10.1080/17543260903348991.
Daraninggar, Ogi Dhaneswari, Serli Wijaya, and Hatane Semuel. "The Influence of Visual Merchandising on Store Patronage in the Fast-Fashion Stores in Indonesia: The Role of Shopping Value and Self-Congruity." Gadjah Mada International Journal of Business 22, no. 3 (December 6, 2020): 232. http://dx.doi.org/10.22146/gamaijb.56349.
The study examined direct and indirect effects of visual merchandising on store patronage in a fast-fashion retail context. Adopting the Stimulus-Organism-Response (S-O-R) theory, this study aimed to investigate the relationships of visual merchandising, self-congruity, consumers’ perceived shopping value in determining store patronage. While studies about fast-fashion and store patronage behaviour have been extensively conducted in various market regions, research in an emerging middle-income country like Indonesia is still in its scarcity. The study is therefore among a few attempts to better understand the Indonesian consumers’ buying behaviour of fast-fashion brands. A survey was completed to 250 fast-fashion store shoppers in Surabaya, the second largest city and well-known shopping tourism destination in Indonesia. Partial Least Squares (PLS) path modelling method was utilised to estimate the proposed structural model. The results revealed that visual merchandising, shopping value, and self-congruity had positive and significant effects on store patronage. The study has also found that the indirect effects of consumers’ perceived shopping value and self-congruity as mediating variables as to how visual merchandising affected store patronage, were stronger than the direct ones. Managerial implications based on the findings and recommendations for further research were described.
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Achyar, Adrian, and Andrea Rahardiana. "ANALISIS PENGARUH VISUAL MERCHANDISING PADA PERILAKU IMPULSE BUYING: STUDI MEREK H&M." Emerging Markets : Business and Management Studies Journal 6, no. 1 (August 16, 2019): 43–57. http://dx.doi.org/10.33555/ijembm.v6i1.105.
This article aims to investigate the impact of visual merchandising on impulse buying behavior; case study on fashion retail outlet : H&M Grand Indonesia, Central Jakarta. Our respondents in this study are H&M consumers in this outlet who had experience in carrying out unplanned purchase transactions on products at H & M Grand Indonesia outlets in the last two months. The number of our respondents are 120 people. We process our ada using SPPS and Lisrel. The results show that the window display, in-store form, floor merchandising, and promotional signage have an effect on the behavior of impulse buying at the fashion retail outlets H & M Grand Indonesia Jakarta Pusat
Penelitian ini bertujuan untuk mengetahui Pengaruh Visual Merchandising PadaPerilaku Impulse Buying: Studi Kasus Pada Gerai Ritel Fashion H&M Grand Indonesia Jakarta Pusat. Responden dalam penelitian ini adalah para konsumen H&M Grand Indonesia Jakarta Pusat yang memiliki pengalaman melakukan transaksi pembelian tidak terencana terhadap produk di gerai H&M Grand Indonesia dalam kurun waktu dua bulan terakhir sebanyak 120 responden. Desain penelitian ini adalah penelitian kuantitatif. Data penelitian ini diolah dengan perangkat lunak SPSS dan Lisrel. Hasil penelitian menunjukkan bahwa window display, in-store form, floor merchandising, dan promotional signage berpengaruh terhadap perilaku impulse buying di gerai ritel fashion H&M Grand Indonesia Jakarta Pusat.
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Kang, Yoo-Jin, Mi-ah Lee, and Hyunsook Kim. "Effect of Visual Merchandising in Fast Fashion Retailing." Journal of the Korean Society of Clothing and Textiles 40, no. 4 (August 31, 2016): 716–32. http://dx.doi.org/10.5850/jksct.2016.40.4.716.
This investigation attempts to identify the role of window display in today's arena of fashion retailing and formulate a system of approaches that can be considered useful in designing the image of window display. The literature view provides a review of the aspects of knowledge thought to be related to the subject of window display. The review covers the area of fashion marketing with regard to the history of fashion retailing, fashion marketing promotion mix and store atmospherics. Window display shares similar principles with fashion marketing and promotion mix, but demonstrates uniqueness with regard to its aesthetic and commercial functions. The design tactics of window display need to be adopted to gear to the complexity of the fashion market. Designing store window should not only depend upon the creativity of the designer, marketers and designers need to cooperate to create window displays which can attract attention and encourage consumers' patronage. The 'market in' principles have now penetrated into every aspect of fashion marketing. It becomes essentially important to transform the attributes of consumers' preference into aspects of design in order to make the design outcome effective in influencing consumer behaviour. This investigation shows an initial step in investigating the various aspects of window displays. Five experiments and surveys have been taken to attempt on the approaches which can be used to possibly improve the effectiveness of window display. The emphasis of the experiments and surveys were focused on the perspective in viewing a window display. Finally, the implication of the literature reviews and the research findings, together with the recommendations are valued.
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Giddings, Valerie Littlejohn. "Effectiveness of a program-specific assessment instrument for a department of clothing and textiles /." This resource online, 1991. http://scholar.lib.vt.edu/theses/available/etd-07282008-134724/.
Bechiňová, Markéta. "Fashion merchandising a jeho aplikace ve vybrané firmě." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-19253.
The thesis is divided into two parts. The firts part deals with theoretical description of fashion merchandising, including specification of visual merchandising, sensoring merchandising and other aspects of shopping environment. The second part is dedicated to description of practical application of those principles in a selected shop of an international fashion retailer.
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Daniels, Susan Leigh. "The Appeal of Fashion Retailing as a Career: Perceptions of Fashion Merchandising Students." Thesis, University of North Texas, 1994. https://digital.library.unt.edu/ark:/67531/metadc277729/.
This study investigated the (1) relationship of students' family and educational background to their opinions of fashion retailing as a career, and (2) preferences for fashion retail job attributes in relationship the appeal of fashion retail job profiles. A sample of 131 fashion merchandising students from five state-funded universities completed a four-part survey which measured two independent variables: student background and preferences of fashion retail job attributes and two dependent variables: opinions of fashion of retailing as a career and the appeal of fashion retail job profiles. Analyses included multiple regression, t-test, and correlations. For opinions of fashion retailing as a career, parental background was not significant while attendance at a retailing course, semester hours completed and G.P.A. had limited relationships. Fashion retail job attribute preferences were related to the appeal of fashion retail job profiles; the most preferred attribute was high personal freedom.
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Merritt, Kelsey Ann Merritt. "The In Between: An Indepth Look at Fashion Retail Waste." Kent State University / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=kent1608039464210098.
Golden, Heather A. "A Top Fashion Program and the Traditional College Experience: A Narrative Study of Fashion Merchandising Students’ College Choice." Bowling Green State University / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1587591534226398.
Smith, Phillip Kerry. "Image of Apparel Retail Store by Shopping Environment, Price, and Fashion Innovativeness." Thesis, University of North Texas, 1995. https://digital.library.unt.edu/ark:/67531/metadc935574/.
This study investigated college student's image of apparel retail stores associated with shopping environment, price, and fashion innovativeness and their self-perception of appearance and fashion innovativeness. These served as the dependent and independent variables, respectively. University of North Texas students residing in on-campus housing completed a self-administered questionnaire measuring each variable. Repeated measure ANOVAs determined differences in self-perceptions and store images across four stores varied by fashion (innovative/mass) and price (high/low). Results indicated that perceptions for shopping environment, price, and fashion innovativeness differed by store. Students' appearance and fashion innovativeness had no significant effect on their perceptions of apparel retail store image. Students perceive stores differently based on shopping environment, price, and fashion innovativeness.
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Ollhoff, Barbara Jean. "A study to identify essential management skills needed to manage chain apparel specialty stores in regional shopping centers." Diss., This resource online, 1991. http://scholar.lib.vt.edu/theses/available/etd-07282008-134216/.
Ha, Young. "The influence of online visual merchandising on consumer emotions moderating role of consumer involvement /." Columbus, Ohio : Ohio State University, 2005. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1135134346.
King, Janice E. "INTERNAL AND EXTERNAL INFLUENCES ON PROGRAM-LEVEL CURRICULUM DEVELOPMENT IN HIGHER EDUCATION FASHION MERCHANDISING PROGRAMS." OpenSIUC, 2010. https://opensiuc.lib.siu.edu/dissertations/132.
In an ever changing global economy, higher education experiences accountability issues in educating the workforce. Graduates require the knowledge and skills necessary to succeed in the global workplace. For graduates to have the opportunity to attain this understanding and expertise, it is critical to identify what influences curriculum development to create a curriculum that meets workplace needs. The purpose of this study was to contribute to a better understanding of curriculum development in higher education fashion merchandising programs. More specifically what impacts the curriculum and if skill standard(s) and/or competency list(s), are used when developing program-level curriculum for higher education fashion merchandising programs. Descriptive research examined the internal and external influences and standard(s) and/or competency list(s) used in curriculum development. Electronically, an invitation to participate and the survey instrument were sent to faculty in apparel and textile programs across the United States. Data were collected from 96 apparel and textile faculty. Data revealed internal influences, more so than external influences, impacted curriculum development in higher education fashion merchandising programs. The largest percentage and extent of internal influence on curriculum development in higher education fashion merchandising programs was faculty background; program mission was also a major internal influence. The largest percentage and extent of external influence on curriculum development in higher education fashion merchandising programs was marketplace/employers. No statistically significant relationship was found between the participants' type of institution (undergraduate and graduate granting) and internal and external influences. However, more research is called for to examine the specific internal influence of program mission and the external influence of marketplace/employers. Current curriculum influences, skill standard(s) and/or competency list(s) used, and type of institution were examined in this research study. The study proposes that the higher education fashion merchandising curriculum is influenced, in varying degrees, by internal and external influences and that skill standard(s) and/or competency list(s) from many sources are used in curriculum development. Undergraduate or graduate institutions were not differentially influenced by internal or external factors.
1947-, Francis Sally K., and Oregon. Dept. of Education., eds. Fashion merchandising. Corvallis, Or: College of Home Economics, Oregon State University, 1986.
Boardman, Rosy, Rachel Parker-Strak, and Claudia E. Henninger. Fashion Buying and Merchandising. New York : Routledge, 2020. | Series: Mastering fashion management: Routledge, 2020. http://dx.doi.org/10.4324/9780429462207.
Clark, James. "The Merchandiser within the Supply Chain." In Fashion Merchandising, 269–83. London: Macmillan Education UK, 2015. http://dx.doi.org/10.1007/978-1-137-41386-4_15.
Clark, James. "A Review of the Fashion Industry." In Fashion Merchandising, 5–21. London: Macmillan Education UK, 2015. http://dx.doi.org/10.1007/978-1-137-41386-4_2.
Conference papers on the topic "Fashion merchandising":
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Yang, Jung-ha "Jennifer", and Bernadette Mirro. "Adopting Open Educational Resources in a Fashion Merchandising Curriculum." In Innovate to Elevate. Iowa State University Digital Press, 2022. http://dx.doi.org/10.31274/itaa.15901.
Liu, Xiaolong, and Keum-Shik Hong. "Investigate the visual merchandising of a fashion store using fNIRS." In 2017 36th Chinese Control Conference (CCC). IEEE, 2017. http://dx.doi.org/10.23919/chicc.2017.8029192.
Baeza, Chris, and Elizabeth Quinn. "TRANSFORMING THE FASHION INDUSTRY BY: THE EVOLUTION OF DESIGN & MERCHANDISING EDUCATION." In 14th annual International Conference of Education, Research and Innovation. IATED, 2021. http://dx.doi.org/10.21125/iceri.2021.1711.
Jablon-Roberts, Sara. "Utilizing the Personal Science Framework to Teach Research Methods and Theories in a Graduate Fashion and Merchandising Class." In Innovate to Elevate. Iowa State University Digital Press, 2022. http://dx.doi.org/10.31274/itaa.15773.
Stjepanovic, Zoran, Simona Jevsnik, and Andreja Rudolf. "E-LEARNING MODULE ON VIRTUAL PROTOTYPING OF GARMENTS WITHIN THE E-LEARNING COURSE FOR INNOVATIVE TEXTILE FIELDS." In eLSE 2016. Carol I National Defence University Publishing House, 2016. http://dx.doi.org/10.12753/2066-026x-16-262.
This contribution presents the functionalities and multimedia contents of the e-learning module on virtual prototyping of garments within the ERASMUS+ project entitled e-Learning Course for Innovative Textile Fields - Advan2Tex. Use of advanced information technologies and systems can assure the textile and garment manufacturing companies competitive advantages, such as high and constant quality of products, productivity, flexibility, and quick response to the requirements of fashion and market. A wide range of new technologies, above all those using fascinating possibilities of computer graphics, together with a new generation of computer based systems, assure the textile companies the ability to react extremely fast to the customer demands offering quality and future-oriented services. This enables greater commercial presence and contributes to company's better marketing position. The universities, research institutions and software producers apply nowadays a whole range of new technologies to create the advanced computer solutions that will in the future support the whole cycle starting from the virtual design of fabric and garments through automated production up to virtual merchandising. Therefore, the students and textile professionals, already working in textile industries, should be given the knowledge needed for successful work with the new technologies, which will contribute to developing the textile information society of the future. This module of the e-learning course for innovative textile field informs the readers and course participants about new emerging technologies, which have a great potential for the textile-related industries: virtual prototyping of garments and 3D scanning. After a short introduction a chapter on recent advances in computer-aided technologies for textile applications starts this module. The most widely used CA* technologies are briefly described together with some new technologies, such as virtual and augmented reality, 3D scanning and 3D printing. CIM concept of the factories of the future is presented. The third chapter deals with the simulation of specific mechanical properties of textiles. Geometrical, physical and hybrid cloth models are presented together with explanation graphics. Virtual reproduction of mechanical behaviour of textile forms uses the mechanical properties, measured by the measuring systems for objective evaluation of textile fabrics and different models for simulation of textiles. Modelling and simulation of virtual humans is presented in the fourth chapter. The chapter starts with 3D scanning describing the special equipment for capturing the human body in both standing and sitting postures. Reconstruction techniques needed for assuring the reliable 3D body models are described. These models can be then used for importing in commercial CAD/PDS systems. The fifth chapter introduces the garment prototyping and virtual fitting technologies. Described are all the attributes required for virtual prototyping of garments. This chapter also informs about the virtual fitting of garments for people with special physical needs - paraplegics. The results of several studies on this important topic are included at the end of the chapter. Each chapter has a list of used literature. The module is concluded by the Summary and multiple choice questions of three levels of difficulty.
Reports on the topic "Fashion merchandising":
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Capron, Kelly, and Sheng Lu. A Master's Degree in Fashion Merchandising: A Valuable Investment? Ames: Iowa State University, Digital Repository, November 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1357.
Johnson, Olivia, and Vertica Bhardwaj. Improving Undergraduate Instruction in Technology classes in Fashion Merchandising. Ames: Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-351.
Yang, Jung ha, and Jeong-Ju Yoo. Understanding Perceptions behind Becoming a Fashion Entrepreneur among Fashion Design and Merchandising Undergraduate Students. Ames: Iowa State University, Digital Repository, November 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1565.
Davis, Lizhau, Li Zhao, and Dean Davis. It Is About the Time! Incorporate Entrepreneurship Education in Fashion Merchandising Curriculum. Ames (Iowa): Iowa State University. Library, January 2019. http://dx.doi.org/10.31274/itaa.8374.
Spurgeon, Erica, and Melissa Abner. Using technology to integrate writing into the fashion and apparel merchandising curriculum. Ames: Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-1847.
Lyu, Jewon, and Catherine Amoroso Leslie. The impact of study away in the Fashion Merchandising curriculum informed by student and alumni experience. Ames: Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-327.
Clarke-Sather, Abigail Rose. Community Engagement in Two Fashion Merchandising and Apparel Design Curriculum Courses to Motivate Students to Learn about Sustainability Concepts. Ames: Iowa State University, Digital Repository, November 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1312.
Magie, Anna A., and Deborah D. Young. Building Bookstore Displays: A Collaboration Between University Fashion Students and Campus Bookstore to Develop Merchandising, Management, and Leadership Skills Through the Development of Visual Displays. Ames: Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-1839.
Health hazard evaluation report: HETA-93-0367-2321, Fairchild Fashion and Merchandising Group, New York, New York. U.S. Department of Health and Human Services, Public Health Service, Centers for Disease Control and Prevention, National Institute for Occupational Safety and Health, May 1993. http://dx.doi.org/10.26616/nioshheta9303672321.
