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Journal articles on the topic 'Fashion product'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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1

Wu, Juanjuan, Hae Won Ju, Jieun Kim, Cara Damminga, Hye-Young Kim, and Kim K.P. Johnson. "Fashion product display." International Journal of Retail & Distribution Management 41, no. 10 (September 2, 2013): 765–89. http://dx.doi.org/10.1108/ijrdm-08-2012-0072.

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2

Afendi, Arif. "The Effect of Halal Certification, Halal Awareness and Product Knowledge on Purchase Decisions for Halal Fashion Products." Journal of Digital Marketing and Halal Industry 2, no. 2 (October 30, 2020): 145. http://dx.doi.org/10.21580/jdmhi.2020.2.2.6160.

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<p>In this modern era, many companies produce fashion products labeled halal to increase sales value and increase public awareness about the importance of buying products tagged halal according to religious law. This study aims to examine the effect of halal certification, halal awareness and product knowledge on purchasing decisions for halal fashion products and provide a perspective on the importance of using halal products in society. This article type of research is quantitative; this journal's research data were obtained from 100 respondents who used halal fashion products in Semarang. The research data were analyzed using multiple linear regression. This article's research shows that halal certification has a positive but insignificant effect on fashion products' purchasing decisions labeled halal. Halal awareness has a positive and significant impact on product purchasing decisions. Product knowledge also has a positive and significant effect on purchasing decisions.</p>
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Jo, Jaechoon, Seolhwa Lee, Chanhee Lee, Dongyub Lee, and Heuiseok Lim. "Development of Fashion Product Retrieval and Recommendations Model Based on Deep Learning." Electronics 9, no. 3 (March 19, 2020): 508. http://dx.doi.org/10.3390/electronics9030508.

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The digitization of the fashion industry diversified consumer segments, and consumers now have broader choices with shorter production cycles; digital technology in the fashion industry is attracting the attention of consumers. Therefore, a system that efficiently supports the searching and recommendation of a product is becoming increasingly important. However, the text-based search method has limitations because of the nature of the fashion industry, in which design is a very important factor. Therefore, we developed an intelligent fashion technique based on deep learning for efficient fashion product searches and recommendations consisting of a Sketch-Product fashion retrieval model and vector-based user preference fashion recommendation model. It was found that the “Precision at 5” of the image-based similar product retrieval model was 0.774 and that of the sketch-based similar product retrieval model was 0.445. The vector-based preference fashion recommendation model also showed positive performance. This system is expected to enhance consumers’ satisfaction by supporting users in more effectively searching for fashion products or by recommending fashion products before they begin a search.
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Han, Ah-Young, and Sun-Jin Hwang. "The Effect of Advertisement Type, Fashion Product Type and Media Engagement on Fashion Product preference." Journal of the Korean Society of Costume 68, no. 6 (September 30, 2018): 32–46. http://dx.doi.org/10.7233/jksc.2018.68.6.032.

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Lee, Carmen Kar Hang, Y. K. Tse, G. T. S. Ho, and K. L. Choy. "Fuzzy association rule mining for fashion product development." Industrial Management & Data Systems 115, no. 2 (March 9, 2015): 383–99. http://dx.doi.org/10.1108/imds-09-2014-0277.

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Purpose – The emergence of the fast fashion trend has exerted a great pressure on fashion designers who are urged to consider customers’ preferences in their designs and develop new products in an efficient manner. The purpose of this paper is to develop a fuzzy association rule mining (FARM) approach for improving the efficiency and effectiveness of new product development (NPD) in fast fashion. Design/methodology/approach – The FARM identifies the hidden relationships between product styles and customer preferences. The knowledge discovered help the fashion industry design new products which are not only fashionable, but are also saleable in the market. Findings – To evaluate the proposed approach, a case study is conducted in a Hong Kong-based fashion company in which a real-set of data are tested to generate fuzzy association rules. The results reveal that the FARM approach can provide knowledge support to the fashion industry during NPD, shorten the NPD cycle time, and increase customer satisfaction. Originality/value – Compared with traditional association rule mining, the proposed FARM approach takes the fuzziness of data into consideration and the knowledge represented in the fuzzy rules is in a more human-understandable structure. It captures the voice of the customer into fashion product development and provides a specific solution to deal with the challenges brought by fast fashion. In addition, it helps increase the innovation and technological capability of the fashion industry.
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Kim, Jiyeon, Joohyung Park, and Paige L. Glovinsky. "Customer involvement, fashion consciousness, and loyalty for fast-fashion retailers." Journal of Fashion Marketing and Management: An International Journal 22, no. 3 (July 9, 2018): 301–16. http://dx.doi.org/10.1108/jfmm-03-2017-0027.

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Purpose The purpose of this paper is to investigate how customer involvement in product development creates an emotional connection, satisfaction, and subsequent loyalty toward fast-fashion retailers across high vs low fashion-conscious consumers. Design/methodology/approach Both qualitative and quantitative methods were used to gain understandings of the impacts of customer involvement. To explore customers’ general perceptions of fast-fashion retailers, a focus group interview with 11 US students was conducted. Data for a hypothesis test were obtained from 306 US female consumers and analyzed through structural equational modeling. Findings The findings underscored the relational benefits of involving customers in product development and the substantial moderating impact of female customers’ fashion consciousness. Practical implications The study’s findings support that the customer-brand relationship can be solidified by proactively involving customers in product development. This is beyond benefits derived from leveraging customers’ operant resources in product innovation. Thus, apparel retailers should take such interactive opportunities to build relationships with customers. Also, involving customers in product development can be a critical way for fast-fashion retailers to establish an emotional bond with and loyalty from consumers with a low level of fashion consciousness. Thus, any digital opinion platform designed to foster customer involvement should be managed with the customer-brand relationship in mind. Originality/value This study contributes to the emerging body of literature on customer involvement in product development in fast-paced retailing by elucidating the psychological process through which their participation strengthens the customer-brand relationship manifested in emotional, evaluative, and behavioral responses to the brand, and by identifying a consumer attribute that fortifies this process.
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Spragg, Jon Edward. "Articulating the fashion product life-cycle." Journal of Fashion Marketing and Management: An International Journal 21, no. 4 (September 11, 2017): 499–511. http://dx.doi.org/10.1108/jfmm-03-2017-0029.

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Purpose The purpose of this paper is to describe a framework for predicting the seasonal demand for fashion based on the Bass Diffusion model of demand and the Newsvendor inventory management model. Sales and inventory management simulations based on these models have been implemented in the Julia programming language to demonstrate how theoretical models can be made operational using open-source software for the benefit of small- to medium-scale enterprises with limited resources. Design/methodology/approach The paper employs simulation models implemented in the Julia programming languages to explore the use of theoretical models of demand on the seasonal management of fashion inventory. Findings The research demonstrates that further exploration of the framework described is worth undertaking. Research limitations/implications The paper employs theoretical models and is therefore conceptual in its outlook. Nonetheless it provides insights that could be explored further if real-world sales data would become available. Practical implications The framework provides simple models for predicting the demand for fashion that allows “what-if” scenarios to be constructed based on the manipulation of a few model parameters. Social implications The framework provides low-cost analytical tools that support small fashion enterprises with regards to market understanding and the operational management requirements necessary to support those markets. Originality/value The analytical use of the Bass model of demand with the Newsvendor model of inventory management within a fashion context.
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Sari, Rora Puspita, and Nabila Asad. "New product development-processes in the fashion industry." Journal of Islamic Marketing 10, no. 3 (September 9, 2019): 689–708. http://dx.doi.org/10.1108/jima-02-2018-0033.

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Purpose The purpose of this paper is, first, to examine the design requirements of Islamic fashion in the new product-development process; second, to explore the different practices of new product-development activities from successful and unsuccessful new product lines; and third, to investigate the sequence of the new product-development practice in the fashion industry, specifically the Islamic fashion industry in Indonesia. Design/methodology/approach Questionnaires were distributed and semi-structured interviews were conducted to collect information regarding the practice of the new product-development activities. The Mann–Whitney U test was performed based on the quality of the new product-development activities of 100 Islamic fashion firms, including five innovative companies that had won several awards in Indonesia. An analysis of the extent to which fashion firms were engaging in new product-development activities provided a more detailed picture of the sequence of those activities. Findings Islamic norms were adapted during the early design and promotional phases of new product development in Islamic fashion. Various choices of design and colour in Islamic fashion were also perceived as a way of preaching to women to dress more accordingly to the Islamic norm. The new product-development activities that were conducted differently for successful vs unsuccessful new product lines were idea conceptualisation, market analysis, technical and engineering analysis, financial analysis and commercialisation. The commercialisation phase was given the least priority of all the activities. Nevertheless, it contributed to the very first communication to the customers about new product lines. Originality/value This study makes an important contribution to the deeper and more detailed research on how Islamic fashion companies perceive Islamic values during new product developments and how they perform new product-development activities between successful and unsuccessful products.
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Kim, Inhwa, Hye Jung Jung, and Yuri Lee. "Consumers’ Value and Risk Perceptions of Circular Fashion: Comparison between Secondhand, Upcycled, and Recycled Clothing." Sustainability 13, no. 3 (January 24, 2021): 1208. http://dx.doi.org/10.3390/su13031208.

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A circular economy paradigm has recently emerged to combat environmental pollution and climate change around the world. In the fashion industry, circular fashion has been spotlighted as an environmentally friendly approach to fashion products. The purpose of this study was to investigate consumers’ value and risk perceptions, product attitudes, and behavior intentions toward circular fashion consumption. Specifically, this study focuses on three types of circular fashion products from textile waste: reused clothing, upcycled clothing, and recycled clothing. The moderating role of individualism was also explored. Survey data from 850 consumers in their 20s and 30s in Korea were collected to test our hypotheses. The results showed the influence of emotional value was the greatest, while economic risk and performance risk did not affect product attitudes. A moderating effect of individualism was found in the paths between perception dimension and product attitudes and between product attitudes and behavior intention. These findings can help retailers and marketers create more tailored retailing and promotional strategies.
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Munawaroh, Lailatul, and Ainur Rochmaniah. "Resepsi Konsumen terhadap Brand Image Produk Fashion Sophie Martin Paris." KANAL: Jurnal Ilmu Komunikasi 6, no. 1 (September 2, 2017): 21. http://dx.doi.org/10.21070/kanal.v6i1.1421.

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The purpose of this study described consumer receptions of the fashion product brand image Sophie Martin Paris. This qualitative research used interview data collection techniques to fashion product consumer Sophie Martin Paris. Location in this study at Business Center (BC) Khusnul Khotimah Ngoro Mojokerto Sub-district. The results of this study indicated that consumer reception of fashion products Sophie Martin Paris showed a positive thing. Consumers provided a brand image or a good brand image of the products were distributed by Sophie Martin Paris company. That way audiences would trust and interested in buying and delivering positive assumptions about a product already distributed.
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Gopura, Sumith, Alice Ruth Payne, Laurie Buys, and Deepthi Chandrika Bandara. "Fashion exposure." Journal of Fashion Marketing and Management: An International Journal 23, no. 4 (September 19, 2019): 466–86. http://dx.doi.org/10.1108/jfmm-10-2018-0137.

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Purpose Developing countries engaged in apparel value chain are going global, seeking opportunities to upgrade the industry through providing higher value-added products and services. The purpose of this paper is to investigate how Sri Lankan apparel industry designers interact with the western fashion world in the apparel value chain process, and how they acquire, adapt and apply the knowledge needed to develop high-value fashion products in their fashion design practice. Design/methodology/approach The study adopts a qualitative approach through semi-structured interviews conducted with fashion design and product development professionals in the Sri Lankan apparel industry. An inductive thematic analysis is used in identifying participants’ experience of the western fashion world within their fashion design practice. Findings The study proposes a “fashion knowledge bridge” illustrating the ways in which Sri Lankan designers acquire and merge high-value fashion consumer culture and lifestyle knowledge with the manufacturing industry, through multisensory and virtual experience, termed “exposure”, in their interactions with the western fashion world as well as the manufacturing culture of the Sri Lankan apparel industry. Designers’ exposure improves the feasibility and reliability of their apparel products, aligning to the end-consumer needs. The study also proposes a “designers’ exposure framework” that illustrates gains made by the Sri Lankan apparel industry resulting from knowledge enhancement through the designers’ exposure. Research limitations/implications The study is based on a qualitative methodology that has potential subjective biases on the part of the researchers; in this case only the Sri Lankan designers’ perspectives were used in synthesising the findings. Originality/value The findings propose frameworks with theoretical and managerial implications for developing designers’ capabilities in apparel manufacturing countries that seek industrial upgrading through value-added fashion design practice.
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Chae, Jin-Mie, and Eun-Young Rhee. "Brand Relaionship Quality(BRQ) Perceived by Fashion Product Consumers and Its Performance Variables for Fashion Product Types." Korean Journal of Human Ecology 16, no. 1 (February 28, 2007): 159–71. http://dx.doi.org/10.5934/kjhe.2007.16.1.159.

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13

Ye Jin Song and Sangmoo Shin. "The effect of consumption propensity and fashion product consumption attitude on fair trade fashion product purchase intension." Research Journal of the Costume Culture 25, no. 5 (October 2017): 656–69. http://dx.doi.org/10.29049/rjcc.2017.25.5.656.

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Childs, Michelle L., and Byoungho Jin. "Firm factors that influence internationalisation and subsequent financial performance of fashion retailers." Journal of Service Theory and Practice 25, no. 1 (January 12, 2015): 95–114. http://dx.doi.org/10.1108/jstp-09-2013-0204.

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Purpose – Grounded in the Uppsala model, the purpose of this paper is to investigate specific firm factors of fashion service retailers, which include: product category offering, firm experience (limited vs extensive) and firm size (small vs large) and examines how variations in these firm characteristics produce significant differences on three aspects of internationalisation activities; scale and scope of internationalisation, market choice (geographic and cultural distance), and financial performance (international sales and profit), and whether market choice produces differences on financial performance. Design/methodology/approach – Secondary sources were utilised to empirically investigate retailers (n=118). Information regarding product category offering, year of establishment, number of employees, countries entered, international sales, and profit were collected from retailer web sites, press releases, and annual reports. Findings – There were significant differences between product category offering and firm size in retailers’ internationalisation behaviours, and there were significant differences between product category offering and market choice in their financial performance. Variations in firm experience did not produce any significant differences. Research limitations/implications – This study extends limited literature on the internationalisation of fashion service retailers and contributes knowledge of how variations in specific firm factors produce different outcomes in terms of internationalisation, market choice, and financial performance. Practical implications – Retailers offering functional products may be more flexible in their internationalisation. Firms regardless of experience or size may consider being active in international markets because variations in these factors does not impact performance. Originality/value – This study addresses multiple gaps in retailer internationalisation literature and findings point that product category should be considered when studying internationalisation of service firms.
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ZAVRŠNIK, BRUNO, and VOJKO POTOČAN. "Clothing fashion brands." Industria Textila 71, no. 05 (October 28, 2020): 482–86. http://dx.doi.org/10.35530/it.071.05.1768.

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In the fashion, industry brands are especially important, because the competition is high, and companies need to attract new customers and keep them. Successful branding requires a good knowledge of consumers and their purchasing processes. Brands have an important function in the fashion world, both for businesses and consumers. The brand is assured to the consumers by the quality and by acquiring some image and status in the company. A strong brand makes a profit for the company. In addition, a strong brand enables setting high prices and expansion of product range and introducing new products. In the survey, we wanted to examine the behaviour of customers in the clothing brands in the Slovenian market. We used a survey questionnaire to get the appropriate answers. The survey found that most respondents want to buy clothes in larger shopping centres and in the Internet, most often during the sale after the season.
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Bhaduri, Gargi, and Nancy Stanforth. "Evaluation of absolute luxury." Journal of Fashion Marketing and Management: An International Journal 20, no. 4 (October 3, 2016): 471–86. http://dx.doi.org/10.1108/jfmm-12-2015-0095.

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Purpose The purpose of this paper is to investigate the effect of product description cues as a way to differentiate luxury products for the absolute luxury consumer and the effect of individual traits such as need for uniqueness, product involvement, and product knowledge on consumers’ perceptions of expected price. Design/methodology/approach An adult sample of 253 female US consumers were recruited for an online survey. Findings Consumers’ need for uniqueness was related to their level of clothing involvement, which in turn was related to clothing knowledge. Fashion clothing involvement was positively related to participants’ product knowledge which in turn positively influenced participants’ perceived change in expected price of products in response to various product descriptors or cues related to absolute luxury products. In addition, younger consumers were found to be more involved in fashion clothing than older consumers. Originality/value This study extends the research into the luxury market and identifies elements of the marketing mix which might be manipulated to better inform potential customers about the luxury product. The study further emphasizes that product descriptors or cues can have an impact on price judgments, especially for highly involved and knowledgeable consumers. This is especially important to academicians as well as marketers since high fashion involved consumers have often been seen as drivers, influential, and legitimists of the fashion adoption process.
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Soni, Sangeeta. "MOTIFS OF MANDANA ART IN FASHION PRODUCT." International Journal of Research -GRANTHAALAYAH 8, no. 8 (August 30, 2020): 233–38. http://dx.doi.org/10.29121/granthaalayah.v8.i8.2020.1032.

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India have a rich Art and Culture heritage, Our cultural and Traditional art speaks about how sensible our Ancestors are, they have Beliefs and reasons behind every art and culture work they do or create. We have varieties of Art forms like painting, sculpture, pottery, and textile arts such as woven silk are one of our Rich Cultural Heritage which makes our India Incredible. One of The Traditional Art is Mandana Art which i used in the redesigning of Mandana Motifs through painting on women’s apparels and high light them by Traditional Embroidery -Kantha Work.
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Park, Kyungae. "Fashion usage behaviour: Differences by product type." Journal of Fashion Marketing and Management: An International Journal 1, no. 3 (February 1997): 215–22. http://dx.doi.org/10.1108/eb022500.

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TIRIS SUDRARTONO. "PENGARUH SEGMENTASI PASAR TERHADAP TINGKAT PENJUALAN PRODUK FASHION UMK." Coopetition : Jurnal Ilmiah Manajemen 10, no. 1 (August 15, 2019): 53–64. http://dx.doi.org/10.32670/coopetition.v10i1.40.

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This study aimed to determine the Influence of Market Segmentation on Sales Micro Small Enterprises fashion Product Level Bumi Orange Cinunuk Bandung, background of this research is based on the Enterprises’s have not been maximal in selling their product even though there are big market opportunities in Bumi Orange Cinunuk Bandung. This study using a quantitative approach with the type of descriptive research. The analitycal methodology used simple linear regression, the analitycal test used was validity test, reliability test, normality test, correlation coefficient analysis, and hypothesis test. The tool used for testing this research is Statistical Product and Service Solution (SPSS) V. 20. The results,researchers suggest that products marketed to reach all market segments can be done by adjusting prices, product innovation and maximizing instant purchases by consumers so as to increaset sales Fashion product of Micro Small Enterprises’s Bumi Orange Cinunuk Bandung.
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Cook, Sasikarn Chatvijit, and Jennifer Yurchisin. "Fast fashion environments: consumer’s heaven or retailer’s nightmare?" International Journal of Retail & Distribution Management 45, no. 2 (February 13, 2017): 143–57. http://dx.doi.org/10.1108/ijrdm-03-2016-0027.

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Purpose The current research explored both pre-purchase and post-purchase factors of consumer behaviour. Specifically, the purpose of this paper is to investigate the relationships that may exist among consumers’ perceptions of perishability, scarcity, low price, attitudes, impulse buying, post-purchase emotions, and product returns within the context of the fast fashion environments. Design/methodology/approach A total of 246 usable questionnaires completed by female undergraduate students, who made purchases and product returns at fast fashion retailers, were analysed in SPSS and AMOS 23.0. Structural equation modelling was employed to test the hypotheses. Findings Consumers who are attracted to scarcity due to limited supply and scarcity due to time, referred to as perceived perishability, have a positive attitude towards the fast fashion retailers in which products are presented in scarce environments. Likewise, consumers have a positive attitude towards fast fashion retailers due to low priced merchandises they offer. Consequently, consumers who have a positive attitude towards the fast fashion retailers are likely to purchase products from them impulsively. Moreover, impulse buying behaviour positively influenced some negative post-purchase emotional responses, which in turn positively influenced product returns in the fast fashion environments. Research limitations/implications The results of the current study contribute to a greater understanding of apparel-related consumer behaviour in general. A theory formation of fast fashion consumer behaviour from acquisition to disposal can be drawn from the results of this study. Because some fast fashion retailers do sell clothing for both men and women, researchers could compare the responses of males and females to examine differences in consumer behaviour related to demographic characteristics. In the future, an examination of actual emotional responses and return behaviour would be beneficial for a more complete understanding of post-purchase consumer behaviour. Practical implications Fast fashion retailers could use this information to carefully design shopping environments that induce impulse buying behaviour because it may result in product returns. Fast fashion retailers need to understand the causes of the return behaviour, whether consumer related or product related, to better meet the needs of their target market. Return policies must be considered. Originality/value This research is the first to examine the impact of negative emotions following consumers’ impulse buying on product returns in the fast fashion retail environments.
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Hani, Anoud, Feras Al-Obeidat, Elhadj Benkhelifa, and Oluwasegun Adedugbe. "A Framework for Online Social Network Volatile Data Analysis: A Case for the Fast Fashion Industry." JUCS - Journal of Universal Computer Science 26, no. 1 (January 28, 2020): 127–55. http://dx.doi.org/10.3897/jucs.2020.008.

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Consumer satisfaction is an important part for any business as it has been shown to be a major factor for consumer loyalty. Identifying satisfaction in products is also important as it allows businesses alter production plans based on the level of consumer satisfaction for a product. With consumer satisfaction data being very volatile for some products due to a short requirement period for such products, current consumer satisfaction must be identified within a shorter period before the data becomes obsolete. The fast fashion industry, which is part of the fashion industry, is adopted as a case study in this research. Unlike slow fashion, fast fashion products have short shelf lives and their retailers must be able to react swiftly to consumer demands. This research aims to investigate the effectiveness of current data mining techniques when used to identify consumer satisfaction towards fast fashion products. This is carried out by designing, implementing and testing a software artefact that utilises data mining techniques to obtain, validate and analyse fast fashion social data, sourced from Twitter, to identify consumer satisfaction towards specific product types. In addition, further analysis is carried out using a sentiment scaling method adapted to the characteristics of fast fashion.
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Parker-Strak, Rachel, Liz Barnes, Rachel Studd, and Stephen Doyle. "Disruptive product development for online fast fashion retailers." Journal of Fashion Marketing and Management: An International Journal 24, no. 3 (April 20, 2020): 517–32. http://dx.doi.org/10.1108/jfmm-08-2019-0170.

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PurposeThis research critically investigates product development in the context of fast fashion online retailers who are developing “own label” fashion clothing. With a focus upon inputs, outputs, planning and management in order to comprehensively map the interplay of people, processes and the procedures of the product development process adopted.Design/methodology/approachQualitative research method was employed. Face-to-face semi structured in depth interviews were conducted with key informants from market leading fast fashion online retailers in the UK.FindingsThe major findings of this research demonstrate the disruptions in the product development process in contemporary and challenging fashion retailing and a new “circular process” model more appropriate and specific to online fast fashion businesses is presented.Research limitations/implicationsThe research has implications for the emerging body of theory relating to fashion product development. The research is limited to UK online fashion retailers, although their operations are global.Practical implicationsThe findings from this study may be useful for apparel product development for retailers considering an online and fast fashion business model.Originality/valueThe emergent process model in this study may be used as a baseline for further studies to compare product development processes.
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Arslan, Hasan Sait, Kairit Sirts, Mark Fishel, and Gholamreza Anbarjafari. "Multimodal Sequential Fashion Attribute Prediction." Information 10, no. 10 (October 3, 2019): 308. http://dx.doi.org/10.3390/info10100308.

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We address multimodal product attribute prediction of fashion items based on product images and titles. The product attributes, such as type, sub-type, cut or fit, are in a chain format, with previous attribute values constraining the values of the next attributes. We propose to address this task with a sequential prediction model that can learn to capture the dependencies between the different attribute values in the chain. Our experiments on three product datasets show that the sequential model outperforms two non-sequential baselines on all experimental datasets. Compared to other models, the sequential model is also better able to generate sequences of attribute chains not seen during training. We also measure the contributions of both image and textual input and show that while text-only models always outperform image-only models, only the multimodal sequential model combining both image and text improves over the text-only model on all experimental datasets.
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Huang, Kan-Chung, Tai-Shan Hu, Jun-Yao Wang, Kuang-Chieh Chen, and Hsin-Mei Lo. "From fashion product industries to fashion: upgrading trends in traditional industry in Taiwan." European Planning Studies 24, no. 4 (January 6, 2016): 762–87. http://dx.doi.org/10.1080/09654313.2015.1126556.

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Oesanty Oetojo, Julita. "Analysis of Brand Image on Consumer Purchase Decisions in ‘Mint,’ A Ladies Fashion Brand in Jakarta." Advanced Science Letters 21, no. 4 (April 1, 2015): 583–88. http://dx.doi.org/10.1166/asl.2015.5941.

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The retail fashion industry is growing rapidly in Indonesia, currently dominated by international fashion brands, followed by local designers and local fashion brands. There is very tight competition in the industry. Indonesian’s local brands have to create collections with good brand images to be able to compete and attract Indonesian consumers. The consumers appreciate local products, which have good quality design, styles, fabrics and competitive prices with positive brand images that make them feel confident wearing them. To be able to compete with the international fashion brands, it is very important for a local fashion brand to fulfill those expectations. This paper was conducted by choosing one of the middle class local fashion brands in Jakarta, called Mint. Mint products have been sold in Indonesia since 2002, from 15 boutiques and more than 200 locations such as department stores. In 2007, Mint got a recognition certificate from Business Indonesia magazine as an ‘Indonesian Original Product’ (Product Asli Indonesia 2007). Mint targets professional, urbane women between 20 and 35 years old. This paper is to determine factors of the decision of Mint’s customers in choosing the fashion brand, and if brand image as a local brand will influence the buying decision. This paper uses questionnaires, interviews, and observations as its research methodology. The results show that the factors influencing buying decisions for Mint are: good quality of products in many varieties; affordable price; and attractive designs. Brand image as a local brand is accepted in the consumer’s mind as long as the product fulfills their needs in quality. It is recommended for Mint to do regular research into buying factors since fashion keeps changing, and to maintain a good brand image as a local brand. Findings are also applicable for new fashion brands, created by entrepreneurs before they start their businesses in fashion retail in Indonesia.
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Miati, Iis. "Pengaruh Citra Merek (Brand Image) Terhadap Keputusan Pembelian Kerudung Deenay (Studi pada Konsumen Gea Fashion Banjar)." Abiwara : Jurnal Vokasi Administrasi Bisnis 1, no. 2 (March 24, 2020): 71–83. http://dx.doi.org/10.31334/abiwara.v1i2.795.

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The development of the economy at this time will cause very tight competition in the business field. The company will continue to develop its products by creating unique products that are different from competitors that produce similar products. At this time consumers are fanatic in choosing a product, besides they want a quality product they will also choose a product that has a brand image that is quite good in the community. Deenay veil products are currently a product that is favored by every society. At Gea Fashion Banjar deenay brand hood sales are higher each month compared to other brand hoods. Based on that, the writer is interested in researching the Effect of Brand Image on the Decision to Purchase Deenay Veil in Banjar Gea Fashion. The purpose of this study was to determine how the influence of Brand Image on the Purchase Decision Deenay Veil on Banjar Gea Fashion? The research method used is quantitative descriptive research method, with a sample of 50 people. The results showed that brand image had a significant influence on the decision making for purchasing veil deenay. This significance value was obtained from Fcount 29,689 with a significance of 0,000 with F table (4.04) at the significance level of 0.05 and the coefficient of determination (r²) or R square obtained by 0.328, so that the magnitude of influence was 38.2%, whereas the remaining 61.8% is influenced by other factors not included in this research variable. In conclusion, consumers make purchasing decisions due to the influence of brand image and social, cultural, personal and psychological factors.
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Kant Hvass, Kerli, and Esben Rahbek Gjerdrum Pedersen. "Toward circular economy of fashion." Journal of Fashion Marketing and Management: An International Journal 23, no. 3 (July 8, 2019): 345–65. http://dx.doi.org/10.1108/jfmm-04-2018-0059.

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Purpose The purpose of this paper is to examine the challenges and solutions emerging when fashion brands develop and test circular economy solutions within their existing business models. Design/methodology/approach The paper is based on a 34-month case study in a global fashion brand, which launched a new in-store product take-back initiative. Findings The results indicate that fashion brands need to cope with multiple challenges in the process of developing circular business models in the organization, including: diverging perspectives of value and unclear success criteria, poor alignment with existing strategy, limited internal skills and competences, and limited consumer interest. Research limitations/implications The results of this paper are grounded in a single case study and thus limitations associated with broad generalizations apply. In addition, the paper only investigated one aspect of circularity, namely, product take-back and did not investigate design for circularity, product reuse, recycle and other circularity related issues. Originality/value The findings derive from practical experiences of a fashion brand implementing an in-store product take-back system in the existing business model. The study reveals new insights into the actual process of making circular fashion operable.
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Shim, Soo-In, Se-Jung Jang, and Yu-Ri Lee. "Effects of Product and Situation on Internet Browsing Behavior for Fashion Products." Journal of the Korean Society of Clothing and Textiles 32, no. 7 (July 31, 2008): 1046–55. http://dx.doi.org/10.5850/jksct.2008.32.7.1046.

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Kim, Hee Ra, and Hye Won Shin. "A Study on the Product Placement(ppl) of Fashion Products in Film." Journal of the Korean Society of Costume 65, no. 3 (April 30, 2015): 104–16. http://dx.doi.org/10.7233/jksc.2015.65.3.104.

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Li, Yongjian, Cansheng Wei, and Xiaoqiang Cai. "Optimal pricing and order policies with B2B product returns for fashion products." International Journal of Production Economics 135, no. 2 (February 2012): 637–46. http://dx.doi.org/10.1016/j.ijpe.2011.05.004.

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Liu, Mengqi, Wenjie Bi, Xiaohong Chen, and Guo Li. "Dynamic Pricing of Fashion-Like Multiproducts with Customers’ Reference Effect and Limited Memory." Mathematical Problems in Engineering 2014 (2014): 1–10. http://dx.doi.org/10.1155/2014/157865.

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We study a fashion retailer’s dynamic pricing problem in which consumers present reference effect and memory window. Based on the theory of Baucells et al. (2011), we propose a new reference-price updating mechanism in fashion and textile (FT) industry where consumers have a bounded memory window and anchor on the first and most recent price in any memory window. Moreover, we study the impacts of this mechanism on optimal pricing policy for a retailer selling multiple fashion-like products and analyze optimal price’s steady state, monotonicity, and convergence. For two-product case, we find that, for otherwise identical products, the steady-state price of a core product is lower than that of a noncore product. We compute the retailer’s loss of revenue if he incorrectly assumes the reference-price effect to be at the product level and prices the products individually. Further, as illustrated with numerical results, our model is a flexible way to make pricing strategy if the retailer can anticipate the length of consumers’ memory window.
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Permatasari, Asti Ayu Wulan, Purnomologi Ursila Nilamsari, and Rayini Dahesihsari. "JENIS PENGARUH KELOMPOK REFERENSI DALAM PEMBELIAN PRODUK FASHION BERMEREK TIRUAN PADA INDIVIDU DEWASA AWAL." Jurnal Perkotaan 12, no. 1 (February 19, 2021): 53–66. http://dx.doi.org/10.25170/perkotaan.v12i1.2238.

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The research aims to describe the references group influences on the consumption of counterfeit branded fashion products on early adulthood individuals. Reference groups refers to individuals or group that become references for individual to forming her/his values and attitudes. Since 2014, the most counterfeit product consumption is fashion, which results on economic loss up to 41 billion rupiahs. Previous study showed that the consumption of counterfeit products was not only influenced by the high price of the original products, but also by psychological aspects, such as motivation to be seen positively and accepted by the social groups. The research applies quantitative approach, using 30 items of references group influences questionnaire. The questionnaire measures three types of references group influences, including informational influence, utilitarian influence, and value expressive influence on early adult individuals who experiences to buy counterfeit branded fashion product. 155 respondents involved. Convenience sampling technique applied, with central tendency, friedman test and mann-whitney test being used for data analysis. The findings show that references group influences for buying counterfeit branded fashion product was in moderate level, with the most influences was informational influences compared to utilitarian and value expressive influences.
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Sari, Rora P., and Nabila Asad. "Barrier in Design Innovation of Fashion Business: Evidence from Indonesian Moslem Fashion SME." Jurnal Dinamika Manajemen 9, no. 1 (June 9, 2018): 69–79. http://dx.doi.org/10.15294/jdm.v9i1.14653.

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This paper aims to explore barriers that prevent Moslem fashion industry to adopt and indulge more innovative apparel and accesories design. As Moslem fashion gains more popularity in Indonesia, Moslem fashion is now adapting a more modern and contemporary approach rather than using the traditional method in designing the apparel and accessories product lines for the customers. Nevertheless, Moslem fashion industry also faced barriers in pursuing and creating an innovative product design in order to gain the competitive advantage in the industry. There were 70 personal communications conducted from SME Moslem fashion key personnels across Indonesia. This research applied qualitative approach, mostly using semi-structured interview’s techniques in exploring the barriers of innovation from each SMEs. As the result, it was found that human resource barrier (lack of skills and shortage of skilled staffs), operational resource barrier (rare raw materials and difficculties to find a high-quality material), financial problem (high cost in innovation, lack of fund and poor financial management) and imitations from competitors were the most prominent factors that prevent Moslem fashion SME brands to create innovative apparel design and innovative fashion product lines.
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Sanchez Torres, Javier A., and Francisco-Javier Arroyo-Cañada. "Building brand loyalty in e-commerce of fashion lingerie." Journal of Fashion Marketing and Management: An International Journal 21, no. 1 (March 13, 2017): 103–14. http://dx.doi.org/10.1108/jfmm-05-2016-0047.

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Purpose The purpose of this paper is to know if the loyalty of online purchasing is determined by the final perceptions of product quality and brand reputation in the online community of lingerie customers. Design/methodology/approach The authors used an exploratory model which aspects in previous studies have evaluated satisfaction, loyalty and trust in electronic shopping, in order to examine whether the customer’s perception of the quality and innovation of the final product sold through e-commerce and reputation in the examined was made “Virtual Community” are key factors in creating loyalty. The sample was obtained from a lingerie company which sells its products in Europe in the website leonisa.com, the data were analysed with the software SmartPLS, validating the proposed relationships between customer perceptions on the purchased product and loyalty to the brand. Findings The results demonstrate theoretical conceptions regarding product characteristics (Quality, Innovation and Satisfaction), and constructs brand (Virtual Community, Reputation and Trust). Research limitations/implications This paper presents a case study for a specific brand as exploratory research in the lingerie industry, this must be validated with this type of product for other companies. Practical implications This research has elements of support for management, companies will turn attention to the satisfaction of consumers and to maintain goods levels of reputation in the virtual community. Social implications This research shows a real case of the correct implementation of brand strategy, detailing how customers are valued and therefore provides valuable information for customers and companies. Originality/value This exploratory study provides a new analysis of product quality factors that were not directly related to the loyalty of electronic purchasing, also, it allows the fashion industry to have elements of support for management and quality control, and that hypotheses relating to the product quality and loyalty in the electronic shopping is confirmed.
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Cegindir, Nese Yasar. "An analysis of alteration in design from garment to fashion product." New Trends and Issues Proceedings on Humanities and Social Sciences 5, no. 6 (October 9, 2018): 74–84. http://dx.doi.org/10.18844/prosoc.v5i6.3770.

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Today, there are many actual different intended purposes of dressing just beyond the essential necessity. Thus, a fashion product requires a strategic business planning experienced the process of design, production and marketing and a management of it. This study was analysed, from clothes to fashion product, the alteration in designing depends on that fashion concept and industrialisation brought about reformation in design, manufacturing and marketing strategies. Subproblems were defined as follows; (a) what approaches were used in the fashion design process from clothes to fashion product and (b) what are the current ones? Acquired data were interpreted by considering within designing, manufacturing and marketing triad. Finally, a conceptual model portraying the alteration of designing from clothes to fashion production was formed. It is expected that this study will come in useful for the students in fashion design education and the employees in this area.Keywords: Fashion design, fashion product, model development, design approaches.
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Rahayu, Endang Edi. "Pengaruh Karakteristik Bintang Iklan dan E-Commerce terhadap Minat Beli Ulang Produk Fashion di Kota Madya Madiun." JURNAL EKOMAKS : Jurnal Ilmu Ekonomi, Manajemen, dan Akuntansi 7, no. 2 (January 18, 2019): 108–11. http://dx.doi.org/10.33319/jeko.v7i2.10.

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The number of internet users is increasing, thus causing the rise of people buying online. Marketing via online is considered more practical and more attractive consumer.Online shopping is a relatively new thing in Indonesia.Konsumen feel the need to find information about the product offered.One product offered is a fashion product.Pemilihan celebrities as endoser is considered will affect the interest of purchase . Then the company must really understand the characteristics of celebrities that are used as advertising stars. The results show that partially and simultaneously, the characteristics of advertising and e-commerce stars have a significant effect on the interest of buy back of fashion products. And the dominant factor is e-commerce.Keyword: Advertising Star Characteristics, E-Commerce, Interest Of Buy Back of Fashion Product.
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Alpat, Fatma Engin, and Yusuf Ziya Aksu. "Fashion as a Marketing Tool and Its Communication Aspect in Developing Markets." EMAJ: Emerging Markets Journal 3, no. 3 (March 5, 2014): 67–76. http://dx.doi.org/10.5195/emaj.2014.56.

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In this article the idenfication of a fashion product, its variability and the analyses of fashion as an industrial design will be discussed within the framework of fashion product marketing. The process of product creation is closely related to the economic, sociological and psychological factors considered, hence, sociologists and trend setters are working together because the concept of fashion product should be viewed as a determiner of status and power of a certain community. Each group within the community should be defined within a certain status and therefore each status corresponds to a relevant fashion concept. The survival of the fashion designers within the industrial sector could only be plausable if fashion is firstly analyzed conceptually and then applied separately to each group of the community.
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Beck, Heather, and Jongeun Kim. "A Labeling Regulation Analysis for Eco-fashion Product." International Journal of Interdisciplinary Environmental Studies 11, no. 4 (2016): 37–57. http://dx.doi.org/10.18848/2329-1621/cgp/v11i04/37-57.

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Suh, Sung-Eun, and Jung-Sim Roh. "A study on smart fashion product development trends." Research Journal of the Costume Culture 23, no. 6 (December 31, 2015): 1097–115. http://dx.doi.org/10.7741/rjcc.2015.23.6.1097.

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Caniato, Federico, Maria Caridi, Antonella Moretto, Andrea Sianesi, and Gianluca Spina. "Integrating international fashion retail into new product development." International Journal of Production Economics 147 (January 2014): 294–306. http://dx.doi.org/10.1016/j.ijpe.2013.04.005.

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김연희 and Kyu-Hye Lee. "An Exploratory Study for Dividing Fashion Product Buyers." Research Journal of the Costume Culture 19, no. 2 (April 2011): 116–31. http://dx.doi.org/10.29049/rjcc.2011.19.2.116.

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서성은 and Roh, Jung-Sim. "A study on smart fashion product development trends." Research Journal of the Costume Culture 23, no. 6 (December 2015): 1097–115. http://dx.doi.org/10.29049/rjcc.2015.23.6.1097.

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Mahamunkar, Kajal, and Anju Tulshyan. "Amalgamation of art and fashion for product development." International Journal of Home Science 7, no. 1 (January 1, 2021): 12–16. http://dx.doi.org/10.22271/23957476.2021.v7.i1a.1100.

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Sooah Choi. "The fundamental traits of fashion & product design to apply in the process of convergence design between fashion & product." Journal of Korea Design Knowledge ll, no. 26 (June 2013): 259–70. http://dx.doi.org/10.17246/jkdk.2013..26.025.

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Lee, Ha Kyung, and Ho Jung Choo. "Research on the Effect of Creative Fashion Consumer Efficacy on Innovative Fashion Product Acceptance." Fashion & Textile Research Journal 22, no. 2 (April 30, 2020): 149–57. http://dx.doi.org/10.5805/sfti.2020.22.2.149.

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Park, Kyungae. "Mobile phone as a fashion product: Comparing fashion behaviors in clothing and mobile phone." Korean Journal of Human Ecology 22, no. 2 (April 30, 2013): 329–42. http://dx.doi.org/10.5934/kjhe.2013.22.2.329.

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Williams, Sarah, and Elizabeth Currid-Halkett. "The Emergence of Los Angeles as a Fashion Hub." Urban Studies 48, no. 14 (March 15, 2011): 3043–66. http://dx.doi.org/10.1177/0042098010392080.

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The US fashion industry is a useful lens through which to view the transformation of the country’s urban economic systems. Initially an industrial vanguard, fashion has evolved into a more design-oriented sector and a central part of the ‘cognitive-cultural economy’. Fashion is also a clear demonstration of place-specific comparative advantage and specialisation, intensely linked to ‘place in product’. The paper traces the fashion industry’s evolution from 1986 to 2007, focusing on New York and Los Angeles. The composition of the industry in each locale demonstrates each city’s comparative advantage and these advantages may be key determinants of their future fortunes. Using geographical information systems (GIS), fashion’s current spatial form is studied. Within the industry’s sub-sectors, spatial patterns and similar geographical clustering emerge. The industry may be facing somewhat of a reconfiguring of its economic geography; however, the fashion industry’s spatial-structural patterns persist within each city. We also find that fashion, like high technology and Hollywood, tends to produce regional network agglomerations, strong headquarter cities and co-location of particular sectors. Our findings are consistent with the larger theoretical and empirical observations on the post-industrial landscape.
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Bhaduri, Gargi, and Nancy Stanforth. "To (or not to) label products as artisanal: effect of fashion involvement on customer perceived value." Journal of Product & Brand Management 26, no. 2 (April 18, 2017): 177–89. http://dx.doi.org/10.1108/jpbm-04-2016-1153.

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Purpose This paper aims to understand whether product descriptor cues related to artisanal qualities can help marketers to delineate their clothing product offerings to consumers by influencing consumers’ perceived product values and the effect (if any) of consumers’ fashion clothing involvement on such value perceptions. In today’s intensely competitive market environment marked by minimal product differentiation, marketers are often using the terms artisan, handcrafted or similar to indicate that their products are different, produced with care, are of higher quality and even premium. Design/methodology/approach For the study, a 2 (Involvement: High/Low) × 4 (Cues: Control/Artisan-made/Part of a curated collection/Handcrafted) × 2 (products replications: Jeans/Handbags) mixed model repeated measures experiment was designed. A sample of 487 adult female US consumers was recruited using a market-based research firm. Findings Results indicated that framing luxury products as artisanal using product descriptor cues influenced the perceived value of these products. Moreover, consumers’ fashion involvement positively influenced their perceived value for artisanal luxury products. Originality/value The study is one of the few attempts in understanding the value of artisanal luxury products. Given the importance of the artisanal luxury industry to the global economy, focusing on how consumers perceive the value of artisanal luxury products is important to marketers and practitioners as well as academicians. From a theoretical perspective, the study indicates fashion involvement as a predictor of consumers’ perceived value, thereby filling a gap in literature. The study used two different product categories to aid in generalizability of the results.
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Swastini, Kadek Onny, I. Gede Sudirtha, and Ketut Widiartini. "PENGEMBANGAN BUSANA FANTASI DENGAN SUMBER IDE BUSANA TRADISIONAL DAYAK." Jurnal BOSAPARIS: Pendidikan Kesejahteraan Keluarga 10, no. 2 (November 26, 2019): 116. http://dx.doi.org/10.23887/jjpkk.v10i2.22138.

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Abstrak Penelitian ini bertujuan untuk mendeskripsikan hasil pengembangan busana fantasi dengan sumber ide busana tradisional Dayak. Jenis penelitian yang digunakan adalah penelitian pengembangan (Research and Development) dengan model pengembangan ADDIE yang terdiri dari 5 tahap, yaitu : analisis, (analyze), desain (design), pegembangan (development), implementasi (implementation), dan evaluasi (evaluation). Metode pengumpulan data dalam penelitian ini dilakukan dengan penilaian instrumen pengembangan busana fantasi dengan sumber ide busana tradisional Dayak. Instrumen ini diuji oleh dua ahli isi, yang dihitung dengan rumus Gregory, sehingga validitas instrumen diperoleh sebesar 0,90 dengan kriteria validitas sangat tinggi sehingga dapat digunakan untuk uji produk. Hasil pengembangan busana fantasi terdiri dari 2 busana, yaitu busana fantasi dengan siluet L, dan busana fantasi dengan siluet A yang bersumber ide busana tradisional Dayak. Hasil produk busana fantasi ini memiliki kualifikasi sangat baik dengan presentase 94,54% pada uji produk busana. Kata Kunci : Busana Fantasi, Pengembangan, Sumber Ide Abstract The research aims is to describe the results of fantasy fashion development, which the ideas come from the traditional Dayak fashion. The type of this research is Research and Development and it is used the model of ADDIE development which consists of 5 stages, namely : analyze, design, development, implementation, and evaluation. The method of data collection in this study was carried out by assessing the instruments of fantasy fashion development with sources of Dayak tradisional fashion ideas. This instruments was tested by two content experts, which ware calculated by Gregory‟s formula, so the instruments validity was 0,90 with very high validity criteria so that it could be used for product testing. The results of the development of fantasy fashion consisted of 2 fashions, namely fashion fantasy with L silhouette, and fantasy fashion with A silhouette sourced from traditional Dayak fashion ideas. The results of this fantasy fashion product have very good qualifications with a percentage is 94,54 % in the fashion product test. Key words : fantasy fashion, development, source of ideas.
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Hendar, Hendar. "MEDIASI DAYA TARIK FASHION DALAM HUBUNGAN KEINOVASIAN PRODUK DENGAN KINERJA PEMASARAN." Jurnal Ekonomi dan Bisnis 20, no. 2 (July 10, 2019): 30. http://dx.doi.org/10.30659/ekobis.20.2.30-47.

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This paper aims to investigate and examine the role of fashion attractiveness in mediating therelationship between product innovation (uniqueness and novelty) and marketing performance.A total of 229 small businesses in Indonesia were selected to be tested for regressionalrelationships of the four constructs. This study finds a positive influence of product novelty anduniqueness on fashion attractiveness, yet it does not affect marketing performance. Mediationanalysis shows that fashion attractiveness plays an important role in bridging the relationshipof product novelty and product uniqueness on marketing performance. Through an in-depthexamination of a variety of literature about dynamic capabilities, entrepreneurial marketing,and company performance, this paper offers a unique analysis of the correlation of productnovelty and product uniqueness on fashion attractiveness as well as its impact on marketingperformance in the small-scale fashion industry. Conceptual discussion and empirical result ofthe study extend previous researches on the culture of product innovation in small businesses.Keywords: Keinovasian Produk, Kebaruan Produk, Keunikan Produk, Day Tarik Fashion,Kinerja Pemasaran
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