Relevant bibliographies by topics / Fast-moving consumer's goods

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Fast-moving consumer's goods'

Author: Grafiati
Published: 5 June 2025
Last updated: 1 August 2025

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Journal articles on the topic "Fast-moving consumer's goods"

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Mishra, Himanshu Bhusan, and Pallabi Mishra. "A Study on Rural Consumer's Satisfaction towards Selected Fast Moving Consumer Goods." Journal of Management and Entrepreneurship 16, no. 1 (2022): 47–54. https://doi.org/10.70906/20221601047054.

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Fast-moving consumer goods (FMCG) demand is increasing by the day. In the Indian market today, we see a plethora of FMCG product names. Corporate sectors have already recognized the tremendous prospects available in the rural sector and are attempting to capitalize on them through strategies focused specifically on rural markets. However, the concern is how well these brands are addressing customers' needs in the Indian market. Keeping this in mind, the article seeks to demonstrate how satisfied consumers are with FMCG product brands. According to existing research, product quality, service qu
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ملکی مین باش رزگاه, مرتضی, and هوشمند باقری قره بلاغ. "Consequences Post-Purchase Cognitive Dissonance among Consumer's of Fast Moving Consumer Goods (FMCG)." Journal of Business Management Perspective 18, no. 39 (2019): 0. http://dx.doi.org/10.29252/jbmp.18.39.121.

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Khalid, Aqsa. "A Research on "The Paradigm Shifts of Marketing from 1.0 to 5.0": With Special Reference to Marketing shifts in the FMCG sector." International Journal of Science and Social Science Research 1, no. 2 (2023): 131–43. https://doi.org/10.5281/zenodo.13375747.

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"Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer values of management." Marketing involves the creation and satisfaction of needs and desires. With the recent lifestyle change, the consumer's buying behavior also varies. Such variations bring shifts in the marketing paradigms to enhance the effectiveness of the product and its reach. From being commodity focused to Institutional focused to Functional focused to Managerial focused to finally being Socially focused,
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Enitan, Olumide Olutade. "Social media marketing: A new platform that influences Nigerian Generation Y to engage in the actual purchase of fast-moving consumer goods." Journal of Emerging Technologies (JET) 1, no. 1 (2022): 19–32. https://doi.org/10.5281/zenodo.6583889.

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The emergence of social media in marketing has transformed the business world and introduced new tasks to manage. Advertisers must live up to these ever-changing consumer desires and preferences. Social media marketing presented ample prospects to explore new groups of consumers underserved, popularly known as Generation Y. The social media marketing platform supports firms in creating a cordial relationship by personalising information for individual Generation Y consumers and influencing these groups of consumers to engage in the actual purchase. The purpose of this study was to establish so
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Kathman, Jerome C. "Brand Design Imperatives for Emerging Global Markets By Jerome C. Kathman." Design Management Review 25, no. 4 (2014): 49–56. http://dx.doi.org/10.1111/drev.10302.

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Fifteen years ago, I wrote an article concerning the emerging global marketplace for fast‐moving consumer goods. I shared some lessons from our practice as we helped consumer‐goods multinationals navigate what was a time of rapid and accelerating change. Reading this article a decade and a half later, I am pleased that the counsel provided then remains valuable today.At the time, the command economies of Eastern Europe were collapsing and the emerging markets in South Asia and South America were rising. The global marketplace for consumer brands was exploding.Now, in 2015, packaged‐goods brand
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Esther, Tochi Nwafor, Sule Ya'u Sule Dr., and Ogbu Micheal Aricha. "Advertising as a Tool in Facilitating Consumer's Purchasing Power Using Nigeria Bottling Company (NBC) Plc, Kano Branch as a Case Study." Global Journal of Arts Humanity and Social Sciences 4, no. 5 (2024): 350–56. https://doi.org/10.5281/zenodo.11419565.

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<em>Advertising is a crucial element in promoting products and influencing consumer purchasing decisions. This study examines the impact of advertising on consumer purchasing power, using the Nigerian Bottling Company (NBC) Plc, Kano City branch as a case study. The research aims to investigate the effect of advertising on the company's sales and profitability, as well as its relationship with consumer purchasing behavior. A survey research design was employed, and data were collected using questionnaires and purposive sampling. The results show a significant positive correlation between adver
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Dr. B. RAJASEKARAN, Dr B. RAJASEKARAN, and P. A. SARAVANAN P. A. SARAVANAN. "Consumer Satisfication on Fast Moving Consumer Goods." Global Journal For Research Analysis 3, no. 8 (2012): 38–41. http://dx.doi.org/10.15373/22778160/august2014/11.

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Hwang, Hyun Hee. "Fast Moving Consumer Goods Packaging Innovation - A Case Study on Sensorial Design -." JOURNAL OF THE KOREAN SOCIETY DESIGN CULTURE 24, no. 1 (2018): 637–49. http://dx.doi.org/10.18208/ksdc.2018.24.1.637.

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G Pawar, Rameshbhai, and R. K Dave. "An Overview of Fast Moving Consumer Goods (FMCG) of India." International Journal of Science and Research (IJSR) 10, no. 4 (2021): 208–10. https://doi.org/10.21275/sr21401220816.

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Dr. R. YUVARANI, Dr R. YUVARANI. "A Study on Rural Consumer Behaviour Towards Selected Fast Moving Consumer Goods in Salem District." International Journal of Scientific Research 2, no. 2 (2012): 44–45. http://dx.doi.org/10.15373/22778179/feb2013/17.

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Dissertations / Theses on the topic "Fast-moving consumer's goods"

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Makhutla, Esther Nthabiseng. "The impact of fast moving consumer goods on green consumerism." Thesis, University of Zululand, 2014. http://hdl.handle.net/10530/1391.

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A thesis submitted to the Faculty of Arts in fulfilment of the requirements for the Degree of Masters in Communication Science in the Department of Communication Science at the University of Zululand, South Africa, 2014.<br>Manufacturers, wholesalers and retailers of Fast Moving Consumer Goods (FMCG) have a social responsibility towards their consumer’s environment. Fast Moving Consumer Goods are consumed on a daily basis and their by-products are often discarded incorrectly, impacting negatively on the environment. However, many companies are beginning to take steps towards ensuring that the
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Stagg, Christopher D. "New product screening in fast moving consumer goods." Thesis, Aston University, 1999. http://publications.aston.ac.uk/10720/.

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Theory suggests that the dimensions that are incorporated in the new product screening decision will differ according to the stage of the development process. The outcome of the application of different screening dimensions would be quicker, realistic and more reliable screening decisions. This research project builds on existing new product development and screening literature by investigating new product screening in international fast moving consumer goods companies. It further builds on the existing literature by measuring decision-making relating to projects in 'real time', as managers' r
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Olsson, Julia, and Julia Samaan. "Development of e-commerce within fast moving consumer goods." Thesis, KTH, Fastigheter och byggande, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-231065.

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Today, we can observe a shift in consumer behavior where more products are being consumed online. For food or so called fast moving consumer goods it has taken longer to start this transition than for other industries such as books and electronics but now it is on the rise and it has been an overall increase of 30 to 37 % in the last couple of years. A continuous increase in e-commerce will most likely lead to major changes in the real estate industry as the retail industry will not be in need of physical stores to the same way as they are used today. In line with these structural changes new
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Hausmaninger, Martin. "Development of Distribution Logistics for Fast Moving Consumer Goods in Poland." Institut für Transportwirtschaft und Logistik, WU Vienna University of Economics and Business, 2007. http://epub.wu.ac.at/1268/1/document.pdf.

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This work analyzes the current situation of distribution logistics in Poland and tries to anticipate future developments in this area. It demonstrates, how the current economic growth and EU membership of Poland since 2004 influences these developments. The focus is on availability of infrastructure, cost of operations, the European distribution structure and distribution channel structures. The research shows that conditions for distribution operations in Poland are on the one hand good, because operation costs are low and warehouse space is cheap and sufficient in supply. On the other hand,
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Ortiz, Duran Sebastian, and Richard Hawks. "Analysis of an international distribution hub for fast moving consumer goods." Thesis, Massachusetts Institute of Technology, 2009. http://hdl.handle.net/1721.1/53540.

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Thesis (M. Eng. in Logistics)--Massachusetts Institute of Technology, Engineering Systems Division, 2009.<br>Includes bibliographical references (leaf 52).<br>The focus of this research is creating a framework to accurately assess the benefits of hub capability in an international distribution network for fast moving consumer packaged goods. The traditional inventory centralization dilemma requires an evaluation of whether the reduction in holding costs outweighs the increases in transportation and handling costs. We developed a mixed integer programming model to determine the benefits of addi
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Burger, S. (Stephan). "Managing the forecasting function within the fast moving consumer goods industry." Thesis, Stellenbosch : Stellenbosch University, 2003. http://hdl.handle.net/10019.1/53494.

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Thesis (MBA)--Stellenbosch University, 2003.<br>ENGLISH ABSTRACT: Forecasting the future has always been one of the man's strongest desires. The aim to determine the future has resulted in scientifically based forecasting models of human health, behaviour, economics, weather, etc. The main purpose of forecasting is to reduce the range of uncertainty within which management decisions must be made. Forecasts are only effective if they are utilized by those who have decisionmaking authority. Forecasts need to be understood and appreciated by decision makers so that they find their way into
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Walker, David. "Attitudes, involvement and consumer behaviour : a longitudinal study in fast moving consumer goods markets." Thesis, Cranfield University, 1994. http://hdl.handle.net/1826/3381.

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An empirical study is reported which attempts to validate two key theoretical consequences of consumer involvement: differences in brand buying behaviour and differences in the type of decision processing undertaken. A literature review is provided which traces the history of involvement and identifies a suitable contemporary framework. Work on brand loyalty and attitude modelling is also reviewed and suitable frameworks identified. A pilot stage is reported which shows how involvement measurement techniques can be adapted for use among frequently purchased products. Results from reliability t
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Kitchen, Philip James. "The developing use of public relations in fast moving consumer goods firms." Thesis, Keele University, 1993. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.320248.

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Morel, Magali, and Francis Kwakye. "Green marketing: Consumers´ Attitude towards Eco-friendly Products and Purchase Intention in the Fast Moving Consumer Goods (FMCG) sector." Thesis, Umeå universitet, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-59596.

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The research study is on the green marketing but specifically on consumers’ attitudes and purchase intention of eco-friendly products. It has been the global concern for the purpose of the preservation of the polluting and degradation of environment. Many studies have been done on the green marketing exploring the importance of the topic and relationship to the attitude and purchasing behavior of the consumers of eco-friendly products. Through the vital information provided by the expertise, competent and experience researchers, companies have understood the importance of green marketing in or
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Du, Toit Ben-Johann. "The effects of eco-labelling on consumer behaviour in the non-foods fast-moving consumer goods category : a study of South African consumers." Thesis, Stellenbosch : Stellenbosch University, 2011. http://hdl.handle.net/10019.1/85161.

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Thesis (MBA)--Stellenbosch University, 2011.<br>A global increase in environmental awareness and concern about issues such as climate change, resource depletion and higher levels of pollution are having a greater influence on the purchasing decisions and product selection of consumers. In a response to this trend and growing demand for eco-friendly products, manufacturers introduced goods suggested to have a less harmful impact on the environment. A growing number of environmental logos and unsupported claims caused consumer scepticism and created a need for certified environmental logos, whic
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Books on the topic "Fast-moving consumer's goods"

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Richard, Caines, and Key Note Publications, eds. Perishable fast-moving consumer goods. Key Note Publications, 1994.

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Paul, Freeman, ed. Fast moving consumer goods: Taking stock. NTC Publications, 1994.

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Meister, Sandra. Brand Communities for Fast Moving Consumer Goods. Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-4055-1.

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de, Vries Alex. Fast moving consumer goods distribution in Indonesia. AsaQue Publisher, 2014.

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Kerry, Joseph, and Paul Butler, eds. Smart Packaging Technologies for Fast Moving Consumer Goods. John Wiley & Sons, Ltd, 2008. http://dx.doi.org/10.1002/9780470753699.

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Kerry, Joseph. Smart packaging technologies for fast moving consumer goods. John Wiley, 2008.

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Thomadakis, E. D. An examination of brand loyalty in the fast moving consumer goods market. UMIST, 1996.

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Posholi, Phillip Monehela. The impact of own label in fast moving consumer goods (FMCG) in the Republic of Ireland. University College Dublin, 1995.

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Schütz, Karsten. Die Nutzung von Paneldaten im strategischen Marketing von Fast Moving Consumer Goods-Herstellern. Springer Fachmedien Wiesbaden, 2007. http://dx.doi.org/10.1007/978-3-658-24690-7.

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Ogah, Marvel Saturday. Capacity Planning: Balancing Manufacturing Constraints and Demand at a Fast-Moving Consumer Goods Organization. Edited by Hari Rajagopalan. SAGE Publications, Inc., 2024. http://dx.doi.org/10.4135/9781071969977.

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Book chapters on the topic "Fast-moving consumer's goods"

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Kaiser, Werner. "Fast Moving Consumer Goods." In Qualitative Marktforschung in Theorie und Praxis. Gabler, 2011. http://dx.doi.org/10.1007/978-3-8349-6790-9_31.

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Newton, Alex. "Fast-moving consumer goods industry." In The Business of Human Rights. Routledge, 2019. http://dx.doi.org/10.4324/9781351131193-19.

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Wübbenhorst, Klaus L. "Kundenbindung bei Fast Moving Consumer Goods (FMCG)." In Management von Kundenbeziehungen. Gabler, 2010. http://dx.doi.org/10.1007/978-3-8349-8745-7_6.

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Lacy, Peter, Jessica Long, and Wesley Spindler. "Fast-Moving Consumer Goods (FMCG) Industry Profile." In The Circular Economy Handbook. Palgrave Macmillan UK, 2020. http://dx.doi.org/10.1057/978-1-349-95968-6_13.

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Meister, Sandra. "Introduction." In Brand Communities for Fast Moving Consumer Goods. Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-4055-1_1.

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Meister, Sandra. "Theoretical Foundations and Literature Review." In Brand Communities for Fast Moving Consumer Goods. Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-4055-1_2.

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Meister, Sandra. "Framework of the Study." In Brand Communities for Fast Moving Consumer Goods. Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-4055-1_3.

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Meister, Sandra. "Empirical Study." In Brand Communities for Fast Moving Consumer Goods. Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-4055-1_4.

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Meister, Sandra. "Conclusion." In Brand Communities for Fast Moving Consumer Goods. Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-4055-1_5.

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Games, Dianna. "The Fast-Moving Consumer Goods and Retail Sectors." In Africans Investing in Africa. Palgrave Macmillan UK, 2015. http://dx.doi.org/10.1057/9781137542809_10.

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Conference papers on the topic "Fast-moving consumer's goods"

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Umamageswari, A., Mukund P.U, Abhishek V.B, and Y. Devi Vaishnavi. "Fast Moving Consumer Goods Object Detection Using YOLOV8." In 2024 International Conference on Electronic Systems and Intelligent Computing (ICESIC). IEEE, 2024. https://doi.org/10.1109/icesic61777.2024.10846129.

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Oner, Sultan Ceren, Ahmet Tuğrul Bayrak, and Bekir Berker Türker. "Intelligent Supplier Evaluation and Selection Module for Fast-Moving Consumer Goods." In 2025 13th International Conference on Intelligent Control and Information Processing (ICICIP). IEEE, 2025. https://doi.org/10.1109/icicip64458.2025.10898112.

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Nwachukwu, Ernest E., Desmond E. Ighravwe, Sunday T. Ajayi, et al. "Analysis of Supply Chain Management Internal Process Criteria for Fast Moving Consumer Goods." In 2024 International Conference on Science, Engineering and Business for Driving Sustainable Development Goals (SEB4SDG). IEEE, 2024. http://dx.doi.org/10.1109/seb4sdg60871.2024.10629919.

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Rice, K. S., J. F. Bekker, and L. E. Burger. "DEVELOPING A DYNAMIC NEXT PURCHASE DATE PREDICTOR FOR INDIVIDUAL CUSTOMERS IN THE FAST-MOVING CONSUMER GOODS RETAIL SECTOR." In 34th Annual Southern African Institute for Industrial Engineering Conference. Southern African Institute for Industrial Engineering (SAIIE), 2024. https://doi.org/10.52202/078172-0026.

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Thale, Viraj, and Gaurav Roy Choudhury. "The Role of Data-Driven Strategies in Enhancing Marketing Effectiveness Within the Personal Care Segment of the Fast-Moving Consumer Goods (FMCG) Industry." In 2024 IEEE 4th International Conference on ICT in Business Industry & Government (ICTBIG). IEEE, 2024. https://doi.org/10.1109/ictbig64922.2024.10911821.

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Hou, Yichen. "Identifying fast moving consumer goods based on deep learning." In 3rd International Conference on Electronic Information Engineering and Data Processing (EIEDP 2024), edited by M. A. Jabbar and Pascal Lorenz. SPIE, 2024. http://dx.doi.org/10.1117/12.3033129.

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Verstraeten, G., D. Van den Poel, A. Prinzie, and P. Van Kenhove. "Detecting Sequential Patterns For Cross-selling Fast Moving Consumer Goods." In DATA MINING 2002. WIT Press, 2003. http://dx.doi.org/10.2495/data020501.

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Wang, Weijun, Rui Xiong, and Jing Sun. "B2B Electronic Payment Solution of Fast Moving Consumer Goods Industry." In 2007 International Conference on Wireless Communications, Networking and Mobile Computing. IEEE, 2007. http://dx.doi.org/10.1109/wicom.2007.968.

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Tripathi, V. M., and Ambica Prakash Mani. "Covid-19 and its impact on retail consumers and changing dynamics of fast moving consumer goods industry." In INTERNATIONAL SCIENTIFIC AND PRACTICAL CONFERENCE “TECHNOLOGY IN AGRICULTURE, ENERGY AND ECOLOGY” (TAEE2022). AIP Publishing, 2022. http://dx.doi.org/10.1063/5.0103784.

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Abbas, A., S. Vimal, U. Maheswaran, T. Porselvi, and B. Meenakshi. "Application of IoT for Counterfeit Prevention in Fast Moving Consumer Goods." In Proceedings of the First International Conference on Computing, Communication and Control System, I3CAC 2021, 7-8 June 2021, Bharath University, Chennai, India. EAI, 2021. http://dx.doi.org/10.4108/eai.7-6-2021.2308794.

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Reports on the topic "Fast-moving consumer's goods"

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O'Connell, Martin, and Xavier Jaravel. Inflation spike and falling product variety during the Great LockdownThe COVID-19 pandemic led many countries to implement social distancing, lockdowns and travel restrictions, which have resulted in a collapse in the world economy unprecedented in peacetime. Although the real-time effects of the ‘Great Lockdown’ on employment and consumer expenditure have been widely documented, much less is known about how the crisis is impacting inflation. In this paper, we use comprehensive scanner data from the United Kingdom to measure inflation for fast-moving consumer goods during the Great Lockdown in real time. Institute for Fiscal Studies, 2020. http://dx.doi.org/10.1920/bn.ifs.2020.bn0292.

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