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Books on the topic 'Fast-moving consumer's goods'

Author: Grafiati

Published: 5 June 2025

Last updated: 1 August 2025

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1

Richard, Caines, and Key Note Publications, eds. Perishable fast-moving consumer goods. Key Note Publications, 1994.

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2

Paul, Freeman, ed. Fast moving consumer goods: Taking stock. NTC Publications, 1994.

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3

Meister, Sandra. Brand Communities for Fast Moving Consumer Goods. Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-4055-1.

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4

de, Vries Alex. Fast moving consumer goods distribution in Indonesia. AsaQue Publisher, 2014.

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5

Kerry, Joseph, and Paul Butler, eds. Smart Packaging Technologies for Fast Moving Consumer Goods. John Wiley & Sons, Ltd, 2008. http://dx.doi.org/10.1002/9780470753699.

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6

Kerry, Joseph. Smart packaging technologies for fast moving consumer goods. John Wiley, 2008.

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7

Thomadakis, E. D. An examination of brand loyalty in the fast moving consumer goods market. UMIST, 1996.

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8

Posholi, Phillip Monehela. The impact of own label in fast moving consumer goods (FMCG) in the Republic of Ireland. University College Dublin, 1995.

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9

Schütz, Karsten. Die Nutzung von Paneldaten im strategischen Marketing von Fast Moving Consumer Goods-Herstellern. Springer Fachmedien Wiesbaden, 2007. http://dx.doi.org/10.1007/978-3-658-24690-7.

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10

Ogah, Marvel Saturday. Capacity Planning: Balancing Manufacturing Constraints and Demand at a Fast-Moving Consumer Goods Organization. Edited by Hari Rajagopalan. SAGE Publications, Inc., 2024. http://dx.doi.org/10.4135/9781071969977.

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11

Cocks, Melanie Jane. An Evaluation of current and potential systems of brand management within fast moving consumer goods (FMCG) companies. Bournemouth University, 1999.

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12

Trastour, V. M. L. The organisation of the marketing function in fast moving consumer goods: A case study of the United Kingdomconfectionery sector. UMIST, 1991.

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13

1st, Ahuja Puja Prempal. Consumer Behaviour- Fast Moving Consumer Goods Sector. Selfypage Developers Pvt Ltd, 2022.

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14

Encyclopedia of Merchandising Fast Moving Consumer Goods. GLOBALTEAM Press, 1998.

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15

Brand Communities for Fast Moving Consumer Goods. Gabler Verlag, 2012.

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16

FMCG: The Power of Fast-Moving Consumer Goods. First Edition Design Publishing, 2014.

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17

Kerry, Joseph, and Paul Butler. Smart Packaging Technologies for Fast Moving Consumer Goods. Wiley & Sons, Incorporated, John, 2008.

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18

Kerry, Joseph, and Paul Butler. Smart Packaging Technologies for Fast Moving Consumer Goods. Wiley & Sons, Incorporated, John, 2008.

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19

Kerry, Joseph, and Paul Butler. Smart Packaging Technologies for Fast Moving Consumer Goods. Wiley & Sons, Limited, John, 2008.

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20

alzamora, Henry. Packaging in Fast-Moving-consumer-goods Using Augmented Reality. Independently Published, 2016.

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21

Menke, Julia. The UK Fast Moving Consumer Good (FMCG) Business. VDM Verlag Dr. Mueller e.K., 2007.

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22

Haarmann, Silvie. Unterschiedliche Marketingstrategien Bei Fast Moving Consumer Goods in China und Deutschland. GRIN Verlag GmbH, 2013.

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23

Backhauss, Sara, and Judith Muller. Erfolgreiches Kindermarketing Von Ferrero. Fast-Moving-Consumer-Goods Fur Die Jungste Zielgruppe. GRIN Verlag GmbH, 2015.

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24

Cracking the Consumer Code: How the Fast Moving Consumer Goods Industry Can Survive and Grow in the Age of Digital Consumerism. Kogan Page, Limited, 2019.

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25

Farmer, Neil. Trends in packaging of food, beverages and other fast-moving consumer goods (FMCG). Woodhead Publishing Limited, 2013. http://dx.doi.org/10.1533/9780857098979.

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26

FMCG markets: A review of 60 major British fast moving consumer goods markets. Market Assessment Publications, 1985.

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27

Matur, Mehmet. Die Relevanz Von Emotionen Bei der Kaufentscheidung Von Fast-Moving-Consumer-Goods (Fmcg). GRIN Verlag GmbH, 2017.

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28

FMCG markets: A review of 60 major British fast moving consumer goods markets. Market Assessment Publications, 1985.

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29

Schütz, Karsten. Die Nutzung von Paneldaten im strategischen Marketing von Fast Moving Consumer Goods-Herstellern. Springer Gabler, 2019.

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30

das Nair, Reena, and Namhla Landani. The role of supermarket chains in developing food, other fast-moving consumer goods and consumer goods suppliers in regional markets. UNU-WIDER, 2019. http://dx.doi.org/10.35188/unu-wider/2019/693-7.

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31

Products That Flow: Circular Business Models and Design Strategies for Fast Moving Consumer Goods. BIS Publishers, 2018.

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32

FMCG markets '85: A review of 60 major British fast moving consumer goods markets. Market Assessment Publications, 1985.

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33

Laforet, Sylvie. Determinants of corporate hierarchical branding strategies with reference to the fast moving consumer goods. 1995.

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34

Meister, Sandra. Brand Communities for Fast Moving Consumer Goods: An Empirical Study of Members' Behavior and the Economic Relevance for the Marketer. Westdeutscher Verlag GmbH, 2012.

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35

Meifert, Thorsten. Strategien und Instrumente Zur Erhöhung der Kundenbindung Im Mehrstufigen Vertrieb Von Fast-Moving-Consumer-Goods. GRIN Verlag GmbH, 2004.

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36

Trends in Packaging of Food, Beverages and Other Fast-Moving Consumer Goods: Markets, Materials and Technologies. Elsevier Science & Technology, 2013.

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37

Teusner, Sandra. Kunden-Hersteller-Beziehungen Unter Berücksichtigung des Marktklimas: Eine Empirische Studie Im Bereich Fast Moving Consumer Goods. Westdeutscher Verlag GmbH, 2010.

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38

B2b Versus B2c Marketing Major Differences Along The Supply Chain Of Fast Moving Consumer Goods Fmcg. Grin Verlag, 2007.

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39

Teusner, Sandra. Kunden-Hersteller-Beziehungen unter Berücksichtigung des Marktklimas: Eine empirische Studie im Bereich Fast Moving Consumer Goods. Teusner Sandra, 2010.

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40

Drews, Stefan. Fast Moving Consumer Goods (Fmcg). Neue Erkenntnisse in der Auswirkung der Platzierungsqualitat Von Promotions Auf Den Absatz. GRIN Verlag GmbH, 2018.

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41

Antonopoulos, Georgios A., Alexandra Hall, Joanna Large, Anqi Shen, Michael Crang, and Michael Andrews. Fake Goods, Real Money. Policy Press, 2018. http://dx.doi.org/10.1332/policypress/9781447346968.001.0001.

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Abstract:

The trade in counterfeit goods is growing. Recent EU studies on Fast Moving Consumer Goods indicate that 6.5% of all sports(wear) goods, 7.8% of cosmetics and 12.7% of luggage/handbags sold in the EU are in some way counterfeit. The WTO has an oft-repeated estimate of 7% of all global commerce as counterfeit. The World Economic Forum goes further, suggesting that counterfeiting and piracy cost the global economy an estimated $1.77 trillion in 2015, which is nearly 10% of the global trade in merchandise. Much work and popular scrutiny has examined flows of counterfeit goods. However, there rema

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42

Einsatz von Radio-Frequenz-Identifikation: Aktuelle und zukünftige theoretische Potentiale für die Hersteller von Fast Moving Consumer Goods. GRIN Verlag GmbH, 2007.

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43

Major Differences along the Supply Chain Between B2B and B2C Marketing with Regard to Fast-Moving-Consumer-Goods. GRIN Verlag GmbH, 2007.

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44

Growth of own label in relation to manufactured brands within the UK fast moving consumer goods market 1980: 1993. SIHE, 1993.

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45

Gotz, Sandra. Neuromarketing - der Einfluss der Impliziten Belohnungen Auf das Käuferverhalten Am Point-Of-Sale Im Bereich Fast-Moving-Consumer-Goods. GRIN Verlag GmbH, 2013.

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46

Garet, Sylvie. Category management in the Western European fast-moving consumer goods industry: A myth or a reality? : the Oral-B Laboratories approach. 1998.

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