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Journal articles on the topic 'Fast-moving consumer's goods'

Author: Grafiati

Published: 5 June 2025

Last updated: 1 August 2025

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1

Mishra, Himanshu Bhusan, and Pallabi Mishra. "A Study on Rural Consumer's Satisfaction towards Selected Fast Moving Consumer Goods." Journal of Management and Entrepreneurship 16, no. 1 (2022): 47–54. https://doi.org/10.70906/20221601047054.

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Fast-moving consumer goods (FMCG) demand is increasing by the day. In the Indian market today, we see a plethora of FMCG product names. Corporate sectors have already recognized the tremendous prospects available in the rural sector and are attempting to capitalize on them through strategies focused specifically on rural markets. However, the concern is how well these brands are addressing customers' needs in the Indian market. Keeping this in mind, the article seeks to demonstrate how satisfied consumers are with FMCG product brands. According to existing research, product quality, service qu

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2

ملکی مین باش رزگاه, مرتضی, and هوشمند باقری قره بلاغ. "Consequences Post-Purchase Cognitive Dissonance among Consumer's of Fast Moving Consumer Goods (FMCG)." Journal of Business Management Perspective 18, no. 39 (2019): 0. http://dx.doi.org/10.29252/jbmp.18.39.121.

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Khalid, Aqsa. "A Research on "The Paradigm Shifts of Marketing from 1.0 to 5.0": With Special Reference to Marketing shifts in the FMCG sector." International Journal of Science and Social Science Research 1, no. 2 (2023): 131–43. https://doi.org/10.5281/zenodo.13375747.

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"Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer values of management." Marketing involves the creation and satisfaction of needs and desires. With the recent lifestyle change, the consumer's buying behavior also varies. Such variations bring shifts in the marketing paradigms to enhance the effectiveness of the product and its reach. From being commodity focused to Institutional focused to Functional focused to Managerial focused to finally being Socially focused,

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Enitan, Olumide Olutade. "Social media marketing: A new platform that influences Nigerian Generation Y to engage in the actual purchase of fast-moving consumer goods." Journal of Emerging Technologies (JET) 1, no. 1 (2022): 19–32. https://doi.org/10.5281/zenodo.6583889.

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The emergence of social media in marketing has transformed the business world and introduced new tasks to manage. Advertisers must live up to these ever-changing consumer desires and preferences. Social media marketing presented ample prospects to explore new groups of consumers underserved, popularly known as Generation Y. The social media marketing platform supports firms in creating a cordial relationship by personalising information for individual Generation Y consumers and influencing these groups of consumers to engage in the actual purchase. The purpose of this study was to establish so

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Kathman, Jerome C. "Brand Design Imperatives for Emerging Global Markets By Jerome C. Kathman." Design Management Review 25, no. 4 (2014): 49–56. http://dx.doi.org/10.1111/drev.10302.

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Fifteen years ago, I wrote an article concerning the emerging global marketplace for fast‐moving consumer goods. I shared some lessons from our practice as we helped consumer‐goods multinationals navigate what was a time of rapid and accelerating change. Reading this article a decade and a half later, I am pleased that the counsel provided then remains valuable today.At the time, the command economies of Eastern Europe were collapsing and the emerging markets in South Asia and South America were rising. The global marketplace for consumer brands was exploding.Now, in 2015, packaged‐goods brand

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Esther, Tochi Nwafor, Sule Ya'u Sule Dr., and Ogbu Micheal Aricha. "Advertising as a Tool in Facilitating Consumer's Purchasing Power Using Nigeria Bottling Company (NBC) Plc, Kano Branch as a Case Study." Global Journal of Arts Humanity and Social Sciences 4, no. 5 (2024): 350–56. https://doi.org/10.5281/zenodo.11419565.

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<em>Advertising is a crucial element in promoting products and influencing consumer purchasing decisions. This study examines the impact of advertising on consumer purchasing power, using the Nigerian Bottling Company (NBC) Plc, Kano City branch as a case study. The research aims to investigate the effect of advertising on the company's sales and profitability, as well as its relationship with consumer purchasing behavior. A survey research design was employed, and data were collected using questionnaires and purposive sampling. The results show a significant positive correlation between adver

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Dr. B. RAJASEKARAN, Dr B. RAJASEKARAN, and P. A. SARAVANAN P. A. SARAVANAN. "Consumer Satisfication on Fast Moving Consumer Goods." Global Journal For Research Analysis 3, no. 8 (2012): 38–41. http://dx.doi.org/10.15373/22778160/august2014/11.

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Hwang, Hyun Hee. "Fast Moving Consumer Goods Packaging Innovation - A Case Study on Sensorial Design -." JOURNAL OF THE KOREAN SOCIETY DESIGN CULTURE 24, no. 1 (2018): 637–49. http://dx.doi.org/10.18208/ksdc.2018.24.1.637.

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G Pawar, Rameshbhai, and R. K Dave. "An Overview of Fast Moving Consumer Goods (FMCG) of India." International Journal of Science and Research (IJSR) 10, no. 4 (2021): 208–10. https://doi.org/10.21275/sr21401220816.

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Dr. R. YUVARANI, Dr R. YUVARANI. "A Study on Rural Consumer Behaviour Towards Selected Fast Moving Consumer Goods in Salem District." International Journal of Scientific Research 2, no. 2 (2012): 44–45. http://dx.doi.org/10.15373/22778179/feb2013/17.

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11

ANYADIGHIBE, Joseph A. "Packaging and Consumers' Brand Loyalty of Fast Moving Consumer Goods." AKSU Journal of Management Sciences 9, no. 1 (2024): 200–213. http://dx.doi.org/10.61090/aksujomas.9110.

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This study examines packaging and consumer brand’s loyalty of fastmoving consumer goods in Calabar municipality, Cross River State. Cross sectional survey research design is adopted, while primary data are obtained from 169 respondents with the aid of a structured questionnaire. Data analysis is done using multiple regression in the Statistical Package for the Social Sciences (SPSS 27). The findings of the study reveal that packaging colour/design, material sizes, and information has a significant effect on consumer brand loyalty of fast-moving consumer goods. Therefore, the study recommends t

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12

Rildwan Olaleye, Banji, Tsediso Joseph Sekhampu, Joseph Nembo Lekunze, and Ntseliseng Khumalo. "Brand extension strategies and customer loyalty: Empirical evidence from fast-moving consumer goods companies." Innovative Marketing 21, no. 1 (2025): 270–80. https://doi.org/10.21511/im.21(1).2025.22.

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The expansion of brands through new product lines in the fiercely competitive fast-moving consumer goods (FMCG) industry is aimed at bolstering companies’ brands and market share while catering to customer preferences. In creating FMCG value chains and fostering company sustainability, companies need to have a strong grasp of the interplay between the company’s brand strategies and customer loyalty. This study investigated how brand trust mediates the effect of brand extension strategies on customer loyalty among people in Lagos State metropolis, Nigeria, who buy a variety of FMCG. Data were c

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Dr., G. Kannan, and V. Maheswari Mis. "A Study On Purchase Behaviour Of Rural And Urban Consumer Towards Selected Fast Moving Consumer Goods In Salem." 'Journal of Research & Development' 14, no. 22 (2022): 23–26. https://doi.org/10.5281/zenodo.7523841.

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The Purchase Behaviour has many approaches to economic phychological,and social cultural. A consumer is subjected to many influences before the actual purchase. Aroused needs are forces which activate goal- oriented behaviour to bring want –satisfaction. Fast moving consumer goods are large household goods. The fast moving consumer goods which are packaged is stuffs. Other then grocery sold in super market and retail shop. The fast moving consumer goods sector is on fourth largest in the economical large market value for Rs.60,000 crore. This industries for earn profit and quick turnover

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Guo, Jinchao, and Xiaobin Liu. "Research on the Supply Chain of Fast Moving Consumer Goods Industry." Frontiers in Business, Economics and Management 8, no. 1 (2023): 73–76. http://dx.doi.org/10.54097/fbem.v8i1.5850.

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Fast-moving consumer goods are closely related to people’s lives and play an important role in the global economy. The fast-moving consumer goods industry is characterized by rapid changes in market demand, affected by seasons and holidays, a wide range of products, and fierce market competition. Based on the characteristics of the fast-moving consumer goods industry, this paper analyzes the supply chain of the fast-moving consumer goods industry and explains the causes of the “Bullwhip Effect” in the fast-moving consumer goods industry. It is believed that the manufacturing enterprises of fas

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15

Shrestha, Binod. "Consumers' Responses to Sales Promotions of Fast Moving Consumer Goods in Nepal." Business Perspectives and Research 1, no. 1 (2012): 13–24. http://dx.doi.org/10.1177/2278533720120102.

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Rajan, G. B. Sabari, and Dr S. Parimala Dr. S. Parimala. "Stock Price Movement through Technical Analysis: Empirical Evidence from the Fast Moving Consumer Goods (FMCG) Sector." Paripex - Indian Journal Of Research 2, no. 2 (2012): 143–45. http://dx.doi.org/10.15373/22501991/feb2013/49.

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17

R, Dharmaraj, and Vijayashanthi J. "A Study on Rural Consumer Behaviour towards Selected Fast Moving Consumer Goods in Vellore District." Shanlax International Journal of Commerce 6, s1 (2018): 26–33. https://doi.org/10.5281/zenodo.1419380.

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The main purpose of this study is to Examine Rural Consumer Behavior towards Selected Fast Moving Consumer Goods. The populations of this study consist of Selected Fast Moving Consumer Goods products user in Vellore District. Respondents were selected from different genders, age groups and occupations using fast moving consumer  goods.  FMCG  products  are  those  that  get  replaced  within  a  year. FMCG generally includes wide range of frequently purchased consumer products such as toiletries, soap, cosmetics, tooth cleaning products, s

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18

Tao, Jinqu. "Exploring Changes in National Income from Fast-moving Consumer Goods." Advances in Economics, Management and Political Sciences 133, no. 1 (2025): 183–88. https://doi.org/10.54254/2754-1169/2025.19666.

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The current international situation is changing rapidly, and the currency exchange rate is the first one to be affected. The consumption ability of residents towards fast-moving consumer goods can reflect some important economic conditions, such as the living standards and consumption ability of the people, the exchange rate trend of the currency, and the development trend of the country. The price range of fast-moving consumer goods can be used to analyze the purchasing power of domestic currencies and the consumption power of the middle class in various countries. The paper analyzes the fast

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Sreedevi, R., and K. P. Sivakumar. "Buying Behaviour of Rural Consumers Towards Fast Moving Consumers Goods." ComFin Research 10, no. 1 (2022): 17–27. http://dx.doi.org/10.34293/commerce.v10i1.4566.

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Consumption of goods is the sole purpose of every kind of production, and that’s why manufacturers manufacture and promote their commodities to meet the consumer wants and needs. The structure of the Indian market is divided and has different markets like Rural and Urban markets. There are unique techniques of advertising and marketing that can be established to fit into the rural and urban market behaviours. This is because the rural shoppers vary in phrases of their Purchase Choices, Consumption Style, Purchase Activities, and also the Opinions towards goods. The central focus of the study i

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Alevizou, Panayota, Caroline Oates, and Seonaidh McDonald. "Environmental Information on Fast Moving Consumer Goods." Proceedings of the International Association for Business and Society 13 (2002): 321–25. http://dx.doi.org/10.5840/iabsproc20021341.

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21

Leahy, Rose. "Relationships in fast moving consumer goods markets." European Journal of Marketing 45, no. 4 (2011): 651–72. http://dx.doi.org/10.1108/03090561111111370.

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22

Goyal, Dr Aparna. "The Buying Habits of Fast Moving Consumer Goods: A Case Study on the Slum Area in Delhi." International Journal of Scientific Research 3, no. 7 (2012): 258–59. http://dx.doi.org/10.15373/22778179/july2014/82.

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23

Oluwole Binuyo, Adekunle, Hillary Ekpe, and Babatunde Oloyede Binuyo. "Innovative strategies and firm growth: evidence from selected fast moving consumer goods firms in Lagos state, Nigeria." Problems and Perspectives in Management 17, no. 2 (2019): 313–22. http://dx.doi.org/10.21511/ppm.17(2).2019.24.

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Critical to the sustainability and continuous success of every organization is the performance concept. Hence, the cardinal goal of every organization is to achieve sustainable progressive performance for their organization. Several factors have been found to contribute to the performance of an organization. While empirical evidence indicated that innovativeness is one of the major determinants of organizational performance, many fast moving consumer goods (FMCG) were slow in their demonstration of innovative capability and it has been noted that the performance of these companies has not been

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B. Attih, Okokon. "Marketing Mix and Consumer Purchase Decision of Fast-Moving Consumer Goods (FMCG) in Akwa Ibom State, Nigeria." British Journal of Management and Marketing Studies 8, no. 1 (2025): 67–81. https://doi.org/10.52589/bjmms-ixxfwokk.

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This study was conducted to examine the effect of marketing mix on the consumer purchase decision of fast-moving consumer goods (FMCG) in Akwa Ibom State, Nigeria. The survey research design was used in this study. Data for the study were obtained through a structured questionnaire administered to the respondents. The population of the study comprised all the consumers of fast-moving consumer goods (FMCG) in Akwa Ibom State. The sample size of 308 respondents were selected using convenience sampling technique. Four hypotheses were formulated and tested using Spearman Correlation at 0.05 level

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Mpele Lekhanya, Lawrence, Nze Grace Olajumoke, and Dorasamy Nirmala. "Exploring fast moving consumer goods (FMCG) small, medium and micro enterprises manufacturers’ need for innovation to achieve growth." Environmental Economics 8, no. 2 (2017): 8–16. http://dx.doi.org/10.21511/ee.08(2).2017.01.

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The purpose of this paper is to investigate the problems of the sustainable development, to explore the level of innovation in the fast moving consumer goods (FMCG) manufacturing SMMEs sectors, which most affects on the state of the environment, to identify the causes of low innovation in the industry and to examine these factors influence on the effectiveness of SMMEs manufacturers innovation strategies, as well as to invent a new innovation strategic approach to overcome innovation problems in the economic growth of fast moving consumer goods SMMEs manufacturers. The study is aimed to determ

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Al Riyami, Moosa. "Effect of Sales Promotion on Consumers Towards Fast-Moving Consumer Goods in Al-Dakhliyah Governorate." Archives of Business Research 9, no. 1 (2021): 24–35. http://dx.doi.org/10.14738/abr.91.9558.

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The importance of consumer sales promotion in the marketing mix of the fast moving consumer goods (FMCG) category throughout the world has increased. Companies spend considerable time in planning such activities. However, there are few studies conducted in the Middle East to find out effectiveness of promotions. This aims to investigate consumer’s perceptions regarding sales promotion. Results indicate that there is a moderate correlation between consumers’ expectations and sales promotion in Al-Dakhliyah Governorate.

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Dey, Trinankur, and L. S. Sharma. "A Study on Consumers and Place of Purchase for Select Fast Moving Consumer Goods." Asian Journal of Management 8, no. 4 (2017): 1177. http://dx.doi.org/10.5958/2321-5763.2017.00179.2.

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M, Dinesh Kumar, and Praven Kumar KK. "A Study on Factors Influencing Buying Preference of Consumers Towards Fast Moving Consumer Goods." Shanlax International Journal of Management 11, S1-Mar (2024): 56–62. http://dx.doi.org/10.34293/management.v11is1-mar.7999.

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Fast-Moving Consumer Goods (FMCGs) occupy a central role in our daily lives, demanding a deep understanding of consumer preferences for success in this dynamic market. This research delves into the intricate web of factors influencing consumer buying behaviour for FMCGs. It goes beyond the traditional marketing mix (price, product, promotion, place) by examining the interplay between psychological and physiological needs that shape purchase decisions. Additionally, the research investigates the influence of demographic factors like income and cultural background on consumer preferences. The go

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Omokorede, Abosede, and Margret Kabuoh. "CONSUMER BRAND PERCEPTION VARIABLES AND PURCHASE INTENTION OF SELECTED FAST-MOVING CONSUMER GOODS FIRMS IN LAGOS STATE, NIGERIA." International Journal of Advanced Studies in Economics and Public Sector Management 11, no. 1 (2023): 107–21. http://dx.doi.org/10.48028/iiprds/ijasepsm.v11.i1.09.

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The role of consumers in product purchase is critical as the success of any firm depends majorly on how the brand is perceived and the intention to purchase such product. However most firms do not position their products in the minds of the consumers which consequently results to little or non-brand perception as well as non-purchase intention by consumers. This study investigated the effect of consumer brand perception variables and purchase intention of selected fast-moving consumer goods (FMCGs) firms in Lagos State, Nigeria. Survey research design was adopted for this study. The population

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Etuk, Aniebiet, Joseph A. Anyadighibe, Edim Eka James, and Peter Miracle Egemba. "Trade sales promotion and distributors’ performance of fast-moving consumer goods (FMCGS)." International research journal of management, IT and social sciences 9, no. 2 (2022): 254–63. http://dx.doi.org/10.21744/irjmis.v9n2.2011.

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This study examined trade sales promotion and distributors’ performance of fast-moving consumer goods (FMCGs). It was carried out to establish the effects of trade allowance, dealers’ contest and rebate on distributors’ performance with special reference to fast-moving consumer goods. The study adopted survey research design. The sampling technique adopted was judgmental sampling. Primary data were obtained from 218 retailers and wholesalers of fast-moving consumer goods using a 5-point Likert scale questionnaire. The hypotheses developed for the study were tested using simple linear regressio

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Yee, K. L., and N. Shah. "Scheduling of Multistage Fast-Moving Consumer Goods Plants." Journal of the Operational Research Society 48, no. 12 (1997): 1201. http://dx.doi.org/10.2307/3010750.

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Yee, K. L., and N. Shah. "Scheduling of multistage fast-moving consumer goods plants." Journal of the Operational Research Society 48, no. 12 (1997): 1201–14. http://dx.doi.org/10.1057/palgrave.jors.2600482.

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Yee, K. L., and N. Shah. "Scheduling of multistage fast-moving consumer goods plants." Journal of the Operational Research Society 48, no. 12 (1997): 1201–14. http://dx.doi.org/10.1038/sj.jors.2600482.

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Chakkaravarthy Kumaresan R and S Chandramohan. "Brand building challenges for fast moving consumer goods." World Journal of Advanced Research and Reviews 19, no. 3 (2023): 304–8. http://dx.doi.org/10.30574/wjarr.2023.19.3.1807.

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In this paper, we examine the challenges in managing brands in fast-moving consumer goods and the importance of brand identity. In order to highlight the strengths of FMCG, the study was conceptualized with the intention of strengthening and enhancing various initiatives. We conducted this study in response to the need felt by the FMCG sector or that could be realized by them for identification of the need for branding. In this study, we examine the importance of branding as a marketing principle applicable to entrepreneurs who strive to stimulate demand and gain an advantage over their compet

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Jackson, Ilya, Maria Jesus Saenz, Yulu Li, and Michelle Stephanie Ramirez Moreno. "Synchromodal Supply Chains for Fast-Moving Consumer Goods." Applied Sciences 13, no. 5 (2023): 3119. http://dx.doi.org/10.3390/app13053119.

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Synchromodality is an emerging concept in supply chain management. A synchromodal supply chain can be defined as a multimodal transportation planning system, wherein the different agents work in an integrated and flexible way that enables them to dynamically adapt the transport mode based on real-time information from stakeholders, customers, and the logistic network. The potential of synchromodality for the fast-moving consumer goods (FMCG) industry is related to the nature of business. The FMCG market is characterized by relatively low margins and high turnover, which is especially important

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Chakkaravarthy, Kumaresan R., and Chandramohan S. "Brand building challenges for fast moving consumer goods." World Journal of Advanced Research and Reviews 19, no. 3 (2023): 304–8. https://doi.org/10.5281/zenodo.11652299.

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In this paper, we examine the challenges in managing brands in fast-moving consumer goods and the importance of brand identity. In order to highlight the strengths of FMCG, the study was conceptualized with the intention of strengthening and enhancing various initiatives. We conducted this study in response to the need felt by the FMCG sector or that could be realized by them for identification of the need for branding. In this study, we examine the importance of branding as a marketing principle applicable to entrepreneurs who strive to stimulate demand and gain an advantage over their compet

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Ji, Shou Wen, Zhao Zhao Yu, Zhi Hua Zhang, and Yang Hua Gao. "The Double-Closed-Loop Quality Model of Fast Moving Consumer Goods Supply Chain Based on Quality House." Advanced Materials Research 694-697 (May 2013): 3484–87. http://dx.doi.org/10.4028/www.scientific.net/amr.694-697.3484.

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The paper summarizes the characters of fast moving consumer goods supply chain and establishes the double-closed-loop quality model of fast moving consumer goods supply chain which consists of the level of various enterprises and enterprise internal operation. At last, the paper modeling quality house of raw materials procurement, goods production and processing, goods storage and transportation.

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Harcourt, Horsfall. "Perceived Brand Quality and Marketing Effectiveness of Quoted Fast Moving Consumer Goods (FMCG) Companies in Rivers State." International Journal of Advanced Academic Research 10, no. 5 (2024): 1–11. https://doi.org/10.5281/zenodo.11117248.

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<em>The study examines the empirical relationship between perceived brand quality and marketing effectiveness of quoted fast moving consumer goods (FMCG) companies in Rivers State. The study adopted a correlational investigation. The population of this study consists of twenty-one (21) quoted fast moving consumer goods (FMCG) companies in Rivers State, using a census sampling techniques. Three (3) respondents were drawn from each of the companies making a total of sixty- three (63) respondents to whom copies of structured questionnaire were administered. The hypotheses were tested using the Pe

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Olatunji, Olutayo Akanji, and Olawumi Dele Awolusi. "Performance evaluation and improvement among salesmen in the Nigerian fast moving consumer goods sector." Journal of Social and Development Sciences 10, no. 4(S) (2020): 12–29. http://dx.doi.org/10.22610/jsds.v10i4(s).2898.

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This study examined the impact of systematic performance evaluation on performance improvement among salesmen in the Fast Moving Consumer Goods Sector in Nigeria. This is occasioned by the peculiar nature of the job of the salesman which requires that specific attention be paid to the mode of performance evaluation deployed for them and its impact on their productivity. Using Yamane formula, convenience sampling method was used to select 263 respondents from the sales team of PZ Cussons Nigeria PLC. Four hypotheses were subsequently tested using correlation test. Based on the analysis, the stu

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Soyege, O. O., G. O. Makinde, and B. H. Akinlabi. "Green Supply Chain Management and Organizational Performance of Fast-Moving Consumer Goods Firms in Lagos Nigeria." International Journal of Entrepreneurship 6, no. 2 (2023): 1–20. http://dx.doi.org/10.47672/ije.1517.

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Purpose: The fast-moving consumer goods firms plays a vital role in the microeconomic and macroeconomic sectored of every economy. However, these organisations are accused of polluting the environment and engaging in practices that are not sustainable. The firms have performed below expectations attributable to non-compliance with green supply management such as green procurement, green distribution, green warehousing, materials management and reverse logistics. This study therefore investigated the effect of green supply chain management on the performance of fast-moving consumer goods in Lag

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Pokharel, Aradhana, and Binit Pradhan. "Influence of Celebrity Endorsement on Consumers’ Buying Behavior of Fast Moving Consumer Goods in Kathmandu." Journal of Business and Social Sciences Research 2, no. 1-2 (2018): 1. http://dx.doi.org/10.3126/jbssr.v2i1-2.20954.

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<p>This paper explores the influence of celebrity endorsement on consumers’ buying behavior of Fast Moving Consumer Goods (FMCG). It aims to analyze the influence of celebrities’ attributes (attractiveness, expertise, trustworthiness, popularity) on the buying behavior of people living in Kathmandu valley. The entire information are collected using structured questionnaire from one hundred and fifty respondents in Kathmandu valley. The results of descriptive analysis reveal that celebrity endorsement does have positive impact on buying behavior of majority of people. It has also been ide

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Simon, Githae. "Effect of Mobile Distribution Application Services on Sales of Fast-Moving Consumer Goods: A Case of Pz Cussons Limited." International Journal of Management, Accounting and Economics 8, no. 11 (2022): 838–54. https://doi.org/10.5281/zenodo.5988845.

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One of the areas of focus recently has been the potential of mobile apps services as a solution to overcome low levels of infrastructure development, that hinder full exploitation of business opportunities in developing countries like Kenya. It was with this in view that the primary objective of this study was to investigate the effect of mobile distribution applications services on sales of fast-moving consumer goods produced and sold by PZ Cussons. Specifically, this study sought: to determine the influence of mobile apps memory support services on sales of fast-moving consumer goods; The st

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Mirza, Hasan Hosseini, and Soleymanpour Moslem. "Investigating The Effective Factors Influencing On The Choice Of Distribution Channels And Their Significance Improving The Competitive Advantage Of Fast-Moving Consumer Goods Producers." Journal of Management Engineering and Information Technology 5, no. 3 (2018): 8. https://doi.org/10.5281/zenodo.1302419.

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Due to the industry globalizing and getting more competitive, today, more than any time else, we feel the necessity of an integrated and coordinated distribution system for all industries especially fast-moving consumer goods manufactures. In other words, distribution is the main element in presenting products by marketers that indicates buyers the significance of availability and trustworthiness of presenter as shopping objectives. The current study is carried out with the aim of investigating the role of effective factors in selecting distribution channels and their significance improving th

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Dr., M. Salem N. Ismael, Ashraf H. Shaarawy Dr., and Mary Louis Rizk Dr. "Measuring the Intention to Adoption of Environmental Sustainability in FMCG Enterprises using the Technology Acceptance Model (TAM)." Measuring the Intention to Adoption of Environmental Sustainability in FMCG Enterprises using the Technology Acceptance Model (TAM) 6, no. 23 (2024): 43. https://doi.org/10.5281/zenodo.14192236.

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<strong><em>Abstract</em></strong><strong>:</strong> <em>   </em><em>Using the Technology Acceptance Model (TAM) as a theoretical framework, this research explores how Fast-Moving Consumer Goods (FMCG) firms intend to implement environmental sustainability practices. A strong positive association between perceived usefulness and the behavioral intention to adopt environmental sustainability practices is established by research using correlation analysis, linear regression analysis, and multiple regression. Perceived ease of use also has a favorable effect on the behavioral intention

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Nassar, Yehia, Ghada Gad, and Wael Kortam. "The Effect of Demographic Variables on Price Sensitivity of Customers A Field Study." Archives of Business Research 9, no. 4 (2021): 101–42. http://dx.doi.org/10.14738/abr.94.10023.

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This study aims to improve understanding of the relationship between some customer demographic variables which are gender, income level, family life cycle and age. And price sensitivity of customers which is an individual difference variable describing how individual consumers show their reactions to changes in price levels. This study will be applied in Fast Moving Consumer goods (FMCG) industry in Egypt. Fast Moving Consumer goods are the products which have high usage frequency, have limited shelf life (up to two years max) for example Biscuits, chocolates, personal care, hair care and dent

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Okunade, O. S., and S. A. Daodu. "A distribution network design for fast-moving consumer goods." Nigerian Journal of Technology 39, no. 4 (2021): 1050–57. http://dx.doi.org/10.4314/njt.v39i4.11.

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A distribution network design of fast-moving consumer goods ensures distribution of products in an effective manner by giving maximum customers’ satisfaction and minimum distribution cost. The study evaluates the distribution through direct shipment and the use of intermediate shipment for distribution of products from plant to depots. A real-life case study in Southwestern Nigeria was defined and solved as a linear programming model to minimise total cost of distribution from plant to the depots with consideration of four routing options. The results show that distribution through intermediar

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Neboh, Nkechi D., and Thokozani P. Mbhele. "Sustainability governance of the fast-moving consumer goods industry." Journal of Governance and Regulation 11, no. 3 (2022): 70–78. http://dx.doi.org/10.22495/jgrv11i3art7.

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The supply chain disruptions have rattled the competitive positioning of the business environment. The fast-moving consumer goods (FMCG) industry is constantly battling to survive in the highly competitive business environment. The supply chain disruptions are manifested in the form of natural disasters, pandemics, and conflicts in society, or political changes or upheavals, however, the mantle of any business resonates with its magnitude of agility and resilience capabilities. Although resilience cushions disruptions and allows a cost-effective recovery into a better optimal state, the FMCG i

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Reddy, N. Madhusudhan, and Dr Neeradi Karthik. "Digitalization's Effects on India's Fast-Moving Consumer Goods Sector." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 08 (2024): 1–11. http://dx.doi.org/10.55041/ijsrem36941.

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Everyone shops for food every day, while some people only shop once a week to stock up. However, everyone has to buy food. Products that are cheap, in high demand and sell out quickly are referred to as "fast moving consumer goods" (FMCG). Retailers and supermarkets refer to these items as "fast moving" because consumers buy and use them frequently and stocks run out quickly. FMCG is a major economic engine in India. The fast-moving consumer goods (FMCG) sector, the fourth largest in the economy, consists primarily of household and personal care items. Rising earnings, better access, greater k

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Marjohan, Masno, Zulfitra Zulfitra, Siti Nurhalimah, and Sri Henny Romauli Sitepu. "Dampak Pembiayaan Utang Jangka Pendek dan Utang Jangka Panjang terhadap Kinerja Keuangan Fast Moving Consumer Goods." Jurnal Disrupsi Bisnis 8, no. 1 (2025): 26–33. https://doi.org/10.32493/drb.v8i1.46622.

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Telah dilakukan penelitian dengan judul dampak pembiayaan utang jangka pendek dan utang jangka panjang terhadap kinerja keuangan fast moving consumer goods. Adapun tujuan penelitian ini yaitu menguji secara parsial maupun simultan pembiayaan utang jangka pendek dan utang jangka panjang terhadap kinerja keuangan fast moving consumer goods. Hasil penelitian diharapkan dapat menjadi masukan dalam penerapan ilmu manajemen khususnya pada ilmu manajemen keuangan. Sampel perusahaan menggunakan 20 perusahaan fast moving consumer goods. Metode yang digunakan dalam penelitian ini yaitu metode kuantitati

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Ankit, Sen. "Brand preference on selected fast moving consumer goods in rural markets." International Research Journal of Science, Technology, Education, and Management 1, no. 1 (2021): 108–18. https://doi.org/10.5281/zenodo.5195789.

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Rural market potential has higher income and competes with their urban counterparts today who lead to higher demand The growing developments in rail and road commuting for the passengers have added mobility to rural consumers of neighboring locations of Dibrugarh as well to reside in rural/suburban areas and travel to/from workplaces. The research work has been carried out by taking samples in one of the seven villages under the Barbaruah Development Block of Dibrugarh District. This paper aims at creating awareness programs, to provide information about the brand, the range of products, price

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