Relevant bibliographies by topics / Fast-moving consumer goods

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Fast-moving consumer goods'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

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Journal articles on the topic "Fast-moving consumer goods"

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Dr. B. RAJASEKARAN, Dr B. RAJASEKARAN, and P. A. SARAVANAN P. A. SARAVANAN. "Consumer Satisfication on Fast Moving Consumer Goods." Global Journal For Research Analysis 3, no. 8 (2012): 38–41. http://dx.doi.org/10.15373/22778160/august2014/11.

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Dr., G. Kannan, and V. Maheswari Mis. "A Study On Purchase Behaviour Of Rural And Urban Consumer Towards Selected Fast Moving Consumer Goods In Salem." 'Journal of Research & Development' 14, no. 22 (2022): 23–26. https://doi.org/10.5281/zenodo.7523841.

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The Purchase Behaviour has many approaches to economic phychological,and social cultural. A consumer is subjected to many influences before the actual purchase. Aroused needs are forces which activate goal- oriented behaviour to bring want –satisfaction. Fast moving consumer goods are large household goods. The fast moving consumer goods which are packaged is stuffs. Other then grocery sold in super market and retail shop. The fast moving consumer goods sector is on fourth largest in the economical large market value for Rs.60,000 crore. This industries for earn profit and quick turnover
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Guo, Jinchao, and Xiaobin Liu. "Research on the Supply Chain of Fast Moving Consumer Goods Industry." Frontiers in Business, Economics and Management 8, no. 1 (2023): 73–76. http://dx.doi.org/10.54097/fbem.v8i1.5850.

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Fast-moving consumer goods are closely related to people’s lives and play an important role in the global economy. The fast-moving consumer goods industry is characterized by rapid changes in market demand, affected by seasons and holidays, a wide range of products, and fierce market competition. Based on the characteristics of the fast-moving consumer goods industry, this paper analyzes the supply chain of the fast-moving consumer goods industry and explains the causes of the “Bullwhip Effect” in the fast-moving consumer goods industry. It is believed that the manufacturing enterprises of fas
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B. Attih, Okokon. "Marketing Mix and Consumer Purchase Decision of Fast-Moving Consumer Goods (FMCG) in Akwa Ibom State, Nigeria." British Journal of Management and Marketing Studies 8, no. 1 (2025): 67–81. https://doi.org/10.52589/bjmms-ixxfwokk.

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This study was conducted to examine the effect of marketing mix on the consumer purchase decision of fast-moving consumer goods (FMCG) in Akwa Ibom State, Nigeria. The survey research design was used in this study. Data for the study were obtained through a structured questionnaire administered to the respondents. The population of the study comprised all the consumers of fast-moving consumer goods (FMCG) in Akwa Ibom State. The sample size of 308 respondents were selected using convenience sampling technique. Four hypotheses were formulated and tested using Spearman Correlation at 0.05 level
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Omokorede, Abosede, and Margret Kabuoh. "CONSUMER BRAND PERCEPTION VARIABLES AND PURCHASE INTENTION OF SELECTED FAST-MOVING CONSUMER GOODS FIRMS IN LAGOS STATE, NIGERIA." International Journal of Advanced Studies in Economics and Public Sector Management 11, no. 1 (2023): 107–21. http://dx.doi.org/10.48028/iiprds/ijasepsm.v11.i1.09.

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The role of consumers in product purchase is critical as the success of any firm depends majorly on how the brand is perceived and the intention to purchase such product. However most firms do not position their products in the minds of the consumers which consequently results to little or non-brand perception as well as non-purchase intention by consumers. This study investigated the effect of consumer brand perception variables and purchase intention of selected fast-moving consumer goods (FMCGs) firms in Lagos State, Nigeria. Survey research design was adopted for this study. The population
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G Pawar, Rameshbhai, and R. K Dave. "An Overview of Fast Moving Consumer Goods (FMCG) of India." International Journal of Science and Research (IJSR) 10, no. 4 (2021): 208–10. https://doi.org/10.21275/sr21401220816.

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Makaleng, Mpho Sharon. "Prioritizing Critical Success Factors for Reverse Logistics as a Source of Competitive Advantage." Emerging Science Journal 8, no. 2 (2024): 658–74. http://dx.doi.org/10.28991/esj-2024-08-02-018.

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Reverse logistics has received a lot of attention due to the negative impact it has on the environment and the growing demand for green products. This especially occurred in the fast-moving consumer goods retail sector due to recalls and waste management. This sector significantly contributes to the gross domestic product growth of all countries. This has therefore led to the growing significance of reverse logistics since the fast-moving consumer goods retail sector cannot avoid reverse logistics. The primary objective of this study was for fast-moving consumer goods retailers to prioritize c
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Tao, Jinqu. "Exploring Changes in National Income from Fast-moving Consumer Goods." Advances in Economics, Management and Political Sciences 133, no. 1 (2025): 183–88. https://doi.org/10.54254/2754-1169/2025.19666.

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The current international situation is changing rapidly, and the currency exchange rate is the first one to be affected. The consumption ability of residents towards fast-moving consumer goods can reflect some important economic conditions, such as the living standards and consumption ability of the people, the exchange rate trend of the currency, and the development trend of the country. The price range of fast-moving consumer goods can be used to analyze the purchasing power of domestic currencies and the consumption power of the middle class in various countries. The paper analyzes the fast
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Harcourt, Horsfall. "Perceived Brand Quality and Marketing Effectiveness of Quoted Fast Moving Consumer Goods (FMCG) Companies in Rivers State." International Journal of Advanced Academic Research 10, no. 5 (2024): 1–11. https://doi.org/10.5281/zenodo.11117248.

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<em>The study examines the empirical relationship between perceived brand quality and marketing effectiveness of quoted fast moving consumer goods (FMCG) companies in Rivers State. The study adopted a correlational investigation. The population of this study consists of twenty-one (21) quoted fast moving consumer goods (FMCG) companies in Rivers State, using a census sampling techniques. Three (3) respondents were drawn from each of the companies making a total of sixty- three (63) respondents to whom copies of structured questionnaire were administered. The hypotheses were tested using the Pe
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R, Dharmaraj, and Vijayashanthi J. "A Study on Rural Consumer Behaviour towards Selected Fast Moving Consumer Goods in Vellore District." Shanlax International Journal of Commerce 6, s1 (2018): 26–33. https://doi.org/10.5281/zenodo.1419380.

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The main purpose of this study is to Examine Rural Consumer Behavior towards Selected Fast Moving Consumer Goods. The populations of this study consist of Selected Fast Moving Consumer Goods products user in Vellore District. Respondents were selected from different genders, age groups and occupations using fast moving consumer &nbsp;goods. &nbsp;FMCG &nbsp;products &nbsp;are &nbsp;those &nbsp;that &nbsp;get &nbsp;replaced &nbsp;within &nbsp;a &nbsp;year. FMCG generally includes wide range of frequently purchased consumer products such as toiletries, soap, cosmetics, tooth cleaning products, s
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Dissertations / Theses on the topic "Fast-moving consumer goods"

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Stagg, Christopher D. "New product screening in fast moving consumer goods." Thesis, Aston University, 1999. http://publications.aston.ac.uk/10720/.

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Theory suggests that the dimensions that are incorporated in the new product screening decision will differ according to the stage of the development process. The outcome of the application of different screening dimensions would be quicker, realistic and more reliable screening decisions. This research project builds on existing new product development and screening literature by investigating new product screening in international fast moving consumer goods companies. It further builds on the existing literature by measuring decision-making relating to projects in 'real time', as managers' r
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Olsson, Julia, and Julia Samaan. "Development of e-commerce within fast moving consumer goods." Thesis, KTH, Fastigheter och byggande, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-231065.

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Today, we can observe a shift in consumer behavior where more products are being consumed online. For food or so called fast moving consumer goods it has taken longer to start this transition than for other industries such as books and electronics but now it is on the rise and it has been an overall increase of 30 to 37 % in the last couple of years. A continuous increase in e-commerce will most likely lead to major changes in the real estate industry as the retail industry will not be in need of physical stores to the same way as they are used today. In line with these structural changes new
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Makhutla, Esther Nthabiseng. "The impact of fast moving consumer goods on green consumerism." Thesis, University of Zululand, 2014. http://hdl.handle.net/10530/1391.

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A thesis submitted to the Faculty of Arts in fulfilment of the requirements for the Degree of Masters in Communication Science in the Department of Communication Science at the University of Zululand, South Africa, 2014.<br>Manufacturers, wholesalers and retailers of Fast Moving Consumer Goods (FMCG) have a social responsibility towards their consumer’s environment. Fast Moving Consumer Goods are consumed on a daily basis and their by-products are often discarded incorrectly, impacting negatively on the environment. However, many companies are beginning to take steps towards ensuring that the
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Hausmaninger, Martin. "Development of Distribution Logistics for Fast Moving Consumer Goods in Poland." Institut für Transportwirtschaft und Logistik, WU Vienna University of Economics and Business, 2007. http://epub.wu.ac.at/1268/1/document.pdf.

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This work analyzes the current situation of distribution logistics in Poland and tries to anticipate future developments in this area. It demonstrates, how the current economic growth and EU membership of Poland since 2004 influences these developments. The focus is on availability of infrastructure, cost of operations, the European distribution structure and distribution channel structures. The research shows that conditions for distribution operations in Poland are on the one hand good, because operation costs are low and warehouse space is cheap and sufficient in supply. On the other hand,
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Ortiz, Duran Sebastian, and Richard Hawks. "Analysis of an international distribution hub for fast moving consumer goods." Thesis, Massachusetts Institute of Technology, 2009. http://hdl.handle.net/1721.1/53540.

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Thesis (M. Eng. in Logistics)--Massachusetts Institute of Technology, Engineering Systems Division, 2009.<br>Includes bibliographical references (leaf 52).<br>The focus of this research is creating a framework to accurately assess the benefits of hub capability in an international distribution network for fast moving consumer packaged goods. The traditional inventory centralization dilemma requires an evaluation of whether the reduction in holding costs outweighs the increases in transportation and handling costs. We developed a mixed integer programming model to determine the benefits of addi
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Burger, S. (Stephan). "Managing the forecasting function within the fast moving consumer goods industry." Thesis, Stellenbosch : Stellenbosch University, 2003. http://hdl.handle.net/10019.1/53494.

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Thesis (MBA)--Stellenbosch University, 2003.<br>ENGLISH ABSTRACT: Forecasting the future has always been one of the man's strongest desires. The aim to determine the future has resulted in scientifically based forecasting models of human health, behaviour, economics, weather, etc. The main purpose of forecasting is to reduce the range of uncertainty within which management decisions must be made. Forecasts are only effective if they are utilized by those who have decisionmaking authority. Forecasts need to be understood and appreciated by decision makers so that they find their way into
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Walker, David. "Attitudes, involvement and consumer behaviour : a longitudinal study in fast moving consumer goods markets." Thesis, Cranfield University, 1994. http://hdl.handle.net/1826/3381.

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An empirical study is reported which attempts to validate two key theoretical consequences of consumer involvement: differences in brand buying behaviour and differences in the type of decision processing undertaken. A literature review is provided which traces the history of involvement and identifies a suitable contemporary framework. Work on brand loyalty and attitude modelling is also reviewed and suitable frameworks identified. A pilot stage is reported which shows how involvement measurement techniques can be adapted for use among frequently purchased products. Results from reliability t
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Kitchen, Philip James. "The developing use of public relations in fast moving consumer goods firms." Thesis, Keele University, 1993. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.320248.

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Schütz, Karsten. "Die Nutzung von Paneldaten im strategischen Marketing von Fast-moving-consumer-goods-Herstellern." Köln Kölner Wiss.-Verl, 2006. http://deposit.d-nb.de/cgi-bin/dokserv?id=2942053&prov=M&dok_var=1&dok_ext=htm.

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Lee, Younjoon. "An investigation into design-driven approaches within fast moving consumer goods brand development." Thesis, Lancaster University, 2012. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.658084.

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The attention of design has evolved from developing new products to developing a mechanism to offer more innovative and competitive products. Driven by design thinking and design-driven innovation perspectives, expanded roles for design have been highlighted in academia and business and have been identified as a means to bring innovation to organisations through the application of designerly approaches. Such approaches are often applied to diverse organisational activities in 'a manner that is at odds with conventional roles for design. However, there has been little research investigating how
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Books on the topic "Fast-moving consumer goods"

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Richard, Caines, and Key Note Publications, eds. Perishable fast-moving consumer goods. Key Note Publications, 1994.

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Paul, Freeman, ed. Fast moving consumer goods: Taking stock. NTC Publications, 1994.

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Meister, Sandra. Brand Communities for Fast Moving Consumer Goods. Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-4055-1.

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de, Vries Alex. Fast moving consumer goods distribution in Indonesia. AsaQue Publisher, 2014.

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Kerry, Joseph, and Paul Butler, eds. Smart Packaging Technologies for Fast Moving Consumer Goods. John Wiley & Sons, Ltd, 2008. http://dx.doi.org/10.1002/9780470753699.

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Kerry, Joseph. Smart packaging technologies for fast moving consumer goods. John Wiley, 2008.

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Thomadakis, E. D. An examination of brand loyalty in the fast moving consumer goods market. UMIST, 1996.

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Posholi, Phillip Monehela. The impact of own label in fast moving consumer goods (FMCG) in the Republic of Ireland. University College Dublin, 1995.

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Schütz, Karsten. Die Nutzung von Paneldaten im strategischen Marketing von Fast Moving Consumer Goods-Herstellern. Springer Fachmedien Wiesbaden, 2007. http://dx.doi.org/10.1007/978-3-658-24690-7.

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Ogah, Marvel Saturday. Capacity Planning: Balancing Manufacturing Constraints and Demand at a Fast-Moving Consumer Goods Organization. Edited by Hari Rajagopalan. SAGE Publications, Inc., 2024. http://dx.doi.org/10.4135/9781071969977.

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Book chapters on the topic "Fast-moving consumer goods"

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Kaiser, Werner. "Fast Moving Consumer Goods." In Qualitative Marktforschung in Theorie und Praxis. Gabler, 2011. http://dx.doi.org/10.1007/978-3-8349-6790-9_31.

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Newton, Alex. "Fast-moving consumer goods industry." In The Business of Human Rights. Routledge, 2019. http://dx.doi.org/10.4324/9781351131193-19.

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Wübbenhorst, Klaus L. "Kundenbindung bei Fast Moving Consumer Goods (FMCG)." In Management von Kundenbeziehungen. Gabler, 2010. http://dx.doi.org/10.1007/978-3-8349-8745-7_6.

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Lacy, Peter, Jessica Long, and Wesley Spindler. "Fast-Moving Consumer Goods (FMCG) Industry Profile." In The Circular Economy Handbook. Palgrave Macmillan UK, 2020. http://dx.doi.org/10.1057/978-1-349-95968-6_13.

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Meister, Sandra. "Introduction." In Brand Communities for Fast Moving Consumer Goods. Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-4055-1_1.

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Meister, Sandra. "Theoretical Foundations and Literature Review." In Brand Communities for Fast Moving Consumer Goods. Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-4055-1_2.

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Meister, Sandra. "Framework of the Study." In Brand Communities for Fast Moving Consumer Goods. Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-4055-1_3.

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Meister, Sandra. "Empirical Study." In Brand Communities for Fast Moving Consumer Goods. Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-4055-1_4.

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Meister, Sandra. "Conclusion." In Brand Communities for Fast Moving Consumer Goods. Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-4055-1_5.

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Games, Dianna. "The Fast-Moving Consumer Goods and Retail Sectors." In Africans Investing in Africa. Palgrave Macmillan UK, 2015. http://dx.doi.org/10.1057/9781137542809_10.

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Conference papers on the topic "Fast-moving consumer goods"

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Umamageswari, A., Mukund P.U, Abhishek V.B, and Y. Devi Vaishnavi. "Fast Moving Consumer Goods Object Detection Using YOLOV8." In 2024 International Conference on Electronic Systems and Intelligent Computing (ICESIC). IEEE, 2024. https://doi.org/10.1109/icesic61777.2024.10846129.

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Oner, Sultan Ceren, Ahmet Tuğrul Bayrak, and Bekir Berker Türker. "Intelligent Supplier Evaluation and Selection Module for Fast-Moving Consumer Goods." In 2025 13th International Conference on Intelligent Control and Information Processing (ICICIP). IEEE, 2025. https://doi.org/10.1109/icicip64458.2025.10898112.

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Nwachukwu, Ernest E., Desmond E. Ighravwe, Sunday T. Ajayi, et al. "Analysis of Supply Chain Management Internal Process Criteria for Fast Moving Consumer Goods." In 2024 International Conference on Science, Engineering and Business for Driving Sustainable Development Goals (SEB4SDG). IEEE, 2024. http://dx.doi.org/10.1109/seb4sdg60871.2024.10629919.

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Rice, K. S., J. F. Bekker, and L. E. Burger. "DEVELOPING A DYNAMIC NEXT PURCHASE DATE PREDICTOR FOR INDIVIDUAL CUSTOMERS IN THE FAST-MOVING CONSUMER GOODS RETAIL SECTOR." In 34th Annual Southern African Institute for Industrial Engineering Conference. Southern African Institute for Industrial Engineering (SAIIE), 2024. https://doi.org/10.52202/078172-0026.

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Thale, Viraj, and Gaurav Roy Choudhury. "The Role of Data-Driven Strategies in Enhancing Marketing Effectiveness Within the Personal Care Segment of the Fast-Moving Consumer Goods (FMCG) Industry." In 2024 IEEE 4th International Conference on ICT in Business Industry & Government (ICTBIG). IEEE, 2024. https://doi.org/10.1109/ictbig64922.2024.10911821.

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Hou, Yichen. "Identifying fast moving consumer goods based on deep learning." In 3rd International Conference on Electronic Information Engineering and Data Processing (EIEDP 2024), edited by M. A. Jabbar and Pascal Lorenz. SPIE, 2024. http://dx.doi.org/10.1117/12.3033129.

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Verstraeten, G., D. Van den Poel, A. Prinzie, and P. Van Kenhove. "Detecting Sequential Patterns For Cross-selling Fast Moving Consumer Goods." In DATA MINING 2002. WIT Press, 2003. http://dx.doi.org/10.2495/data020501.

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Wang, Weijun, Rui Xiong, and Jing Sun. "B2B Electronic Payment Solution of Fast Moving Consumer Goods Industry." In 2007 International Conference on Wireless Communications, Networking and Mobile Computing. IEEE, 2007. http://dx.doi.org/10.1109/wicom.2007.968.

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Abbas, A., S. Vimal, U. Maheswaran, T. Porselvi, and B. Meenakshi. "Application of IoT for Counterfeit Prevention in Fast Moving Consumer Goods." In Proceedings of the First International Conference on Computing, Communication and Control System, I3CAC 2021, 7-8 June 2021, Bharath University, Chennai, India. EAI, 2021. http://dx.doi.org/10.4108/eai.7-6-2021.2308794.

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Niu, Jiping, and John Dartnall. "Application of fuzzy-MRP-II in fast moving consumer goods manufacturing industry." In 2008 Winter Simulation Conference (WSC). IEEE, 2008. http://dx.doi.org/10.1109/wsc.2008.4736286.

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Reports on the topic "Fast-moving consumer goods"

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O'Connell, Martin, and Xavier Jaravel. Inflation spike and falling product variety during the Great LockdownThe COVID-19 pandemic led many countries to implement social distancing, lockdowns and travel restrictions, which have resulted in a collapse in the world economy unprecedented in peacetime. Although the real-time effects of the ‘Great Lockdown’ on employment and consumer expenditure have been widely documented, much less is known about how the crisis is impacting inflation. In this paper, we use comprehensive scanner data from the United Kingdom to measure inflation for fast-moving consumer goods during the Great Lockdown in real time. Institute for Fiscal Studies, 2020. http://dx.doi.org/10.1920/bn.ifs.2020.bn0292.

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