Relevant bibliographies by topics / Fast Moving Consumer Goods (FMCG)

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Fast Moving Consumer Goods (FMCG)'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

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Journal articles on the topic "Fast Moving Consumer Goods (FMCG)"

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TRIPATHI, ANAND RAJ. "CONSUMER BUYING BEHAVIOUR TOWARDS FMCG PRODUCTS." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 04 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem32520.

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According to the findings of this study, the preferences of consumers about the quality of fast-moving consumer goods (FMCGs) that they purchase are a significant element that influences brand purchases. The primary purpose of this research is to discover the factors that influence the purchasing behavior of fast-moving consumer goods (FMCG) products among the individuals who participated in the study. As time goes on, the processes that are involved in developing and promoting the brand of a firm that deals in fast-moving consumer items are becoming an increasingly important part of everyday
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B. Attih, Okokon. "Marketing Mix and Consumer Purchase Decision of Fast-Moving Consumer Goods (FMCG) in Akwa Ibom State, Nigeria." British Journal of Management and Marketing Studies 8, no. 1 (2025): 67–81. https://doi.org/10.52589/bjmms-ixxfwokk.

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This study was conducted to examine the effect of marketing mix on the consumer purchase decision of fast-moving consumer goods (FMCG) in Akwa Ibom State, Nigeria. The survey research design was used in this study. Data for the study were obtained through a structured questionnaire administered to the respondents. The population of the study comprised all the consumers of fast-moving consumer goods (FMCG) in Akwa Ibom State. The sample size of 308 respondents were selected using convenience sampling technique. Four hypotheses were formulated and tested using Spearman Correlation at 0.05 level
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Mirza, Insha, and Rasmeet Kaur Malhi. "THE IMPACT OF E-COMMERCE ON FMCG SECTOR IN BHOPAL." BSSS Journal of Management 14, no. 1 (2023): 68–84. http://dx.doi.org/10.51767/jm1407.

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In India, Fast Moving Consumer Goods sector is the fourth largest sector and is driving everyone’s life every day.From the past twenty years, FMCG sector has seen a drastic change specifically in terms of increasing online sales across various categories. E-commerce is growing tremendously giving ample opportunities to both big and small businesses in the FMCG industry. Fast Moving Consumer Goods (FMCG) are goods which have very high demand and very low shelf life because they are perishable in nature. These products are non-durable products that are purchased frequently and are consumed very
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Harcourt, Horsfall. "Perceived Brand Quality and Marketing Effectiveness of Quoted Fast Moving Consumer Goods (FMCG) Companies in Rivers State." International Journal of Advanced Academic Research 10, no. 5 (2024): 1–11. https://doi.org/10.5281/zenodo.11117248.

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<em>The study examines the empirical relationship between perceived brand quality and marketing effectiveness of quoted fast moving consumer goods (FMCG) companies in Rivers State. The study adopted a correlational investigation. The population of this study consists of twenty-one (21) quoted fast moving consumer goods (FMCG) companies in Rivers State, using a census sampling techniques. Three (3) respondents were drawn from each of the companies making a total of sixty- three (63) respondents to whom copies of structured questionnaire were administered. The hypotheses were tested using the Pe
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R, Dharmaraj, and Vijayashanthi J. "A Study on Rural Consumer Behaviour towards Selected Fast Moving Consumer Goods in Vellore District." Shanlax International Journal of Commerce 6, s1 (2018): 26–33. https://doi.org/10.5281/zenodo.1419380.

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The main purpose of this study is to Examine Rural Consumer Behavior towards Selected Fast Moving Consumer Goods. The populations of this study consist of Selected Fast Moving Consumer Goods products user in Vellore District. Respondents were selected from different genders, age groups and occupations using fast moving consumer &nbsp;goods. &nbsp;FMCG &nbsp;products &nbsp;are &nbsp;those &nbsp;that &nbsp;get &nbsp;replaced &nbsp;within &nbsp;a &nbsp;year. FMCG generally includes wide range of frequently purchased consumer products such as toiletries, soap, cosmetics, tooth cleaning products, s
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Reddy, N. Madhusudhan, and Dr Neeradi Karthik. "Digitalization's Effects on India's Fast-Moving Consumer Goods Sector." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 08 (2024): 1–11. http://dx.doi.org/10.55041/ijsrem36941.

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Everyone shops for food every day, while some people only shop once a week to stock up. However, everyone has to buy food. Products that are cheap, in high demand and sell out quickly are referred to as "fast moving consumer goods" (FMCG). Retailers and supermarkets refer to these items as "fast moving" because consumers buy and use them frequently and stocks run out quickly. FMCG is a major economic engine in India. The fast-moving consumer goods (FMCG) sector, the fourth largest in the economy, consists primarily of household and personal care items. Rising earnings, better access, greater k
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Kollabathula, Aravind and Ramchandra. "A STUDY ON RURAL MARKETING OF FAST-MOVING CONSUMER GOODS [MILK] PRODUCTS IN GUNTUR DISTRICT OF ANDHRA PRADESH." MULTILOGIC IN SCIENCE XIII, no. XXXXVII (2023): 833–35. https://doi.org/10.5281/zenodo.8111966.

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Fast Moving Consumer Goods (FMCG) also known as consumer-packaged goods are consumed every day by the average consumers and it has become part of everyday life for most of the urban and rural people, used up over short period of days, weeks or months and within one year. The items in FMCG include all consumables (other than groceries, pulses) and non-consumable that people buy at regular intervals. Since the past few years, the income of rural Indians is raising and their mindset to buy FMCG products are increasing rapidly with improving their lifestyle. With this improving interest of rural c
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G Pawar, Rameshbhai, and R. K Dave. "An Overview of Fast Moving Consumer Goods (FMCG) of India." International Journal of Science and Research (IJSR) 10, no. 4 (2021): 208–10. https://doi.org/10.21275/sr21401220816.

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Chakkaravarthy Kumaresan R and S Chandramohan. "Brand building challenges for fast moving consumer goods." World Journal of Advanced Research and Reviews 19, no. 3 (2023): 304–8. http://dx.doi.org/10.30574/wjarr.2023.19.3.1807.

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In this paper, we examine the challenges in managing brands in fast-moving consumer goods and the importance of brand identity. In order to highlight the strengths of FMCG, the study was conceptualized with the intention of strengthening and enhancing various initiatives. We conducted this study in response to the need felt by the FMCG sector or that could be realized by them for identification of the need for branding. In this study, we examine the importance of branding as a marketing principle applicable to entrepreneurs who strive to stimulate demand and gain an advantage over their compet
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Chakkaravarthy, Kumaresan R., and Chandramohan S. "Brand building challenges for fast moving consumer goods." World Journal of Advanced Research and Reviews 19, no. 3 (2023): 304–8. https://doi.org/10.5281/zenodo.11652299.

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In this paper, we examine the challenges in managing brands in fast-moving consumer goods and the importance of brand identity. In order to highlight the strengths of FMCG, the study was conceptualized with the intention of strengthening and enhancing various initiatives. We conducted this study in response to the need felt by the FMCG sector or that could be realized by them for identification of the need for branding. In this study, we examine the importance of branding as a marketing principle applicable to entrepreneurs who strive to stimulate demand and gain an advantage over their compet
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Dissertations / Theses on the topic "Fast Moving Consumer Goods (FMCG)"

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Hahrs, Jakob, Pehr Andersson, David Evaldsson, and Jakob Hulenvik. "Distributionsstrukturer för FMCG-varor : - en intervjustudie." Thesis, Linnéuniversitetet, Institutionen för ekonomistyrning och logistik (ELO), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-36423.

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Inom logistiken finns det ett antal frågeställningar, där struktur är ett viktigt område. Strukturfrågorna berör bland annat distributionen, exempelvis om en färdig produkt ska lagras eller skickas direkt till kund samt hur själva transporten ska gå till. Distributionsstrukturen syftar till att överbrygga de gap som uppstår mellan producerande företag och konsumenterna av deras produkter. Distributionen är i vissa fall mer komplex än företaget i sig, där beslutsfattandet kan handla om vilka delar som ska outsourcas och vilka externa aktörer som ska samarbetas med. Val gällande distributionen k
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Olsson, Julia, and Julia Samaan. "Development of e-commerce within fast moving consumer goods." Thesis, KTH, Fastigheter och byggande, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-231065.

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Today, we can observe a shift in consumer behavior where more products are being consumed online. For food or so called fast moving consumer goods it has taken longer to start this transition than for other industries such as books and electronics but now it is on the rise and it has been an overall increase of 30 to 37 % in the last couple of years. A continuous increase in e-commerce will most likely lead to major changes in the real estate industry as the retail industry will not be in need of physical stores to the same way as they are used today. In line with these structural changes new
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Mokhtar, Jonathan, Marcus Larsson, and Martin Westman. "Efterfrågeprognoser : ”En jämförelse av prognosmodeller med avseende på FMCG-marknaden”." Thesis, Linnéuniversitetet, Institutionen för ekonomistyrning och logistik (ELO), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35868.

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An organization must manage its resource consumption and material flows in order to satisfy the demand of its products as efficiently as possible. Managing of the aforementioned requires a balance between the organizations resources (such as the capability of distribution and production) and the market demand. According to Gardner (1990), an estimation of future demand is a necessity for maintaining the balance. An instrument that is used frequently to estimate future demand is demand forecasting. The demand forecasting practice has been thoroughly studied and a plethora of academic contributi
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Maicu, Maria Christina. "Stress and its effects on the employees in a Fast Moving Consumer Goods (FMCG) organisation." University of the Western Cape, 2017. http://hdl.handle.net/11394/6318.

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Magister Commercii (Industrial Psychology) - MCom (IPS)<br>Employees in the fast moving consumer goods (FMCG) industry are at risk of experiencing high levels of stress and burnout. Females are especially even more at risk due to their work-load as well as home-life balance and child rearing responsibilities which could have a spill over effect at work. Although sources of stress vary for employees due to their work as well as life experiences, it could still result in negative and detrimental outcomes in their personal as well as professional lives. Stress could further lead to burnout,
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Hu, J. "Patterns of control in the Chinese supply networks in the fast moving consumer goods (FMCG) Industry." Thesis, University of Cambridge, 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.604694.

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This study develops a holistic framework for the control system of supply networks (CSSN) from the perspectives of control processes, control mechanisms and variations of the control systems. It structures and integrates existing knowledge on supply chain management, production operations and network governance, updates cybernetics control concepts for the environment of supply networks, and provides guidance for practitioners to design and evaluate the control systems for their supply networks. Recently, the increasingly tight cooperation of companies and supply networks has called for effect
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Vieira, Manuel Maria Vaz Antunes. "Processos de venda e digitalização no setor “Fast-Moving Consumer Goods” (FMCG) : case study da empresa Nestlé." Master's thesis, Instituto Superior de Economia e Gestão, 2021. http://hdl.handle.net/10400.5/22769.

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Mestrado Bolonha em Ciências Empresariais<br>No âmbito deste projeto de dissertação, pretende-se analisar os processos de venda e digitalização no setor Fast-Moving Consumer Goods (FMCG). Assim sendo, o objetivo passa por compreender a abordagem relacional da venda no contexto dos produtores de FMCGs e os seus clientes do retalho, descrever e analisar o processo de venda neste setor, bem como compreender de que forma a digitalização afeta estes processos de venda na empresa Nestlé. São abordados três grandes temas: a Ótica Relacional da Venda, os Processos de Venda e a Digitalização. Adotou-se
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Morel, Magali, and Francis Kwakye. "Green marketing: Consumers´ Attitude towards Eco-friendly Products and Purchase Intention in the Fast Moving Consumer Goods (FMCG) sector." Thesis, Umeå universitet, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-59596.

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The research study is on the green marketing but specifically on consumers’ attitudes and purchase intention of eco-friendly products. It has been the global concern for the purpose of the preservation of the polluting and degradation of environment. Many studies have been done on the green marketing exploring the importance of the topic and relationship to the attitude and purchasing behavior of the consumers of eco-friendly products. Through the vital information provided by the expertise, competent and experience researchers, companies have understood the importance of green marketing in or
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Steenkamp, Ernst Nicholas. "Investigating CRM application within the South African FMCG industry." Thesis, Stellenbosch : University of Stellenbosch, 2010. http://hdl.handle.net/10019.1/1020.

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Thesis (MBA (Business Management))--University of Stellenbosch, 2010.<br>ENGLISH ABSTRACT: The aim of this study was to investigate CRM application in South Africa with specific reference to the FMCG industry in this country. The research started off with a literature review of CRM with reference to its failures and successes as well as the advantages and disadvantages of the system, furthermore the requirements for a successful CRM system were investigated. Interviews were also held with industry experts to gain insights into CRM application in South Africa. The study found that, although th
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Аксьонова, С. Ю. "Особливості рекламної діяльності в секторі FMCG". Thesis, Видавництво СумДУ, 2011. http://essuir.sumdu.edu.ua/handle/123456789/12231.

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Mazibuko, Aaron Lekatjo. "Brand loyalty of cereal products / Aaron Lekatjo Mazibuko." Thesis, North-West University, 2010. http://hdl.handle.net/10394/4427.

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The South African breakfast market consists of several brand products for cereal products, and some of the products are produced locally while others are imported. Cereal products are classified under fast moving consumer goods (FMCG). The majority of the cereal products are easy to serve. The following brands are common in South Africa and have been listed according to their popularity with consumers: Kellogg's Corn Flakes, Kellog's Special K, Jungle Oats, Cheerios and Weet Bix. Kellogg's Corn Flakes are made from maize (corn) and provides guidelines daily amounts (GDA) for each of the nutrie
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Books on the topic "Fast Moving Consumer Goods (FMCG)"

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Posholi, Phillip Monehela. The impact of own label in fast moving consumer goods (FMCG) in the Republic of Ireland. University College Dublin, 1995.

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Cocks, Melanie Jane. An Evaluation of current and potential systems of brand management within fast moving consumer goods (FMCG) companies. Bournemouth University, 1999.

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Richard, Caines, and Key Note Publications, eds. Perishable fast-moving consumer goods. Key Note Publications, 1994.

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Paul, Freeman, ed. Fast moving consumer goods: Taking stock. NTC Publications, 1994.

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Meister, Sandra. Brand Communities for Fast Moving Consumer Goods. Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-4055-1.

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de, Vries Alex. Fast moving consumer goods distribution in Indonesia. AsaQue Publisher, 2014.

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Kerry, Joseph, and Paul Butler, eds. Smart Packaging Technologies for Fast Moving Consumer Goods. John Wiley & Sons, Ltd, 2008. http://dx.doi.org/10.1002/9780470753699.

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Kerry, Joseph. Smart packaging technologies for fast moving consumer goods. John Wiley, 2008.

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Thomadakis, E. D. An examination of brand loyalty in the fast moving consumer goods market. UMIST, 1996.

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Schütz, Karsten. Die Nutzung von Paneldaten im strategischen Marketing von Fast Moving Consumer Goods-Herstellern. Springer Fachmedien Wiesbaden, 2007. http://dx.doi.org/10.1007/978-3-658-24690-7.

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Book chapters on the topic "Fast Moving Consumer Goods (FMCG)"

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Wübbenhorst, Klaus L. "Kundenbindung bei Fast Moving Consumer Goods (FMCG)." In Management von Kundenbeziehungen. Gabler, 2010. http://dx.doi.org/10.1007/978-3-8349-8745-7_6.

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Lacy, Peter, Jessica Long, and Wesley Spindler. "Fast-Moving Consumer Goods (FMCG) Industry Profile." In The Circular Economy Handbook. Palgrave Macmillan UK, 2020. http://dx.doi.org/10.1057/978-1-349-95968-6_13.

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Li, Wenkai, Kendrik Yan Hong Lim, Bao Huy Huynh, and Humza Akhtar. "Facility Layout Optimization in Fast Moving Consumer Goods (FMCG) Industry." In Intelligent Systems Reference Library. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-67270-6_12.

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Balani, Kavita, Hemen Kalaria, Sukanya Metta, and M. Suresh. "The impact of advertising on fast-moving consumer goods (FMCG) products: A comprehensive analysis." In Digital Transformation and Sustainability of Business. CRC Press, 2025. https://doi.org/10.1201/9781003606185-103.

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Anwar, Syed Tariq. "Fast-Moving Consumer Goods (FMCGs) and Emerging Markets: Consumer Convergence, MNCs, and Globalization: An Abstract." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-99181-8_85.

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Makgabo, Manamela Lebogang, Nita Sukdeo, Alice Kabamba Lumbwe, and Sambil Charles Mukwakungu. "The Role of Industry 4.0 in Enhancing Quality in the Fast-Moving Consumer Goods (FMCG) Industry." In Lecture Notes in Mechanical Engineering. Springer Nature Singapore, 2024. http://dx.doi.org/10.1007/978-981-97-6492-1_8.

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Li, Qiang, and Zhihong Ben. "Research on the Impact of Public Welfare Marketing Effect on Consumer Brand Loyalty in Fast-Moving Consumer Goods (FMCG) Enterprises." In Advances in Economics, Business and Management Research. Atlantis Press International BV, 2024. http://dx.doi.org/10.2991/978-94-6463-548-5_25.

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Ludewig, Maik Oliver, and Johannes Winter. "Data-Based Business Transformation – Wie Fast Moving Consumer Goods (FMCG)-Unternehmen mit Advanced Analytics ihre Wettbewerbsfähigkeit sichern." In Forum Dienstleistungsmanagement. Springer Fachmedien Wiesbaden, 2025. https://doi.org/10.1007/978-3-658-48325-8_21.

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Kaiser, Werner. "Fast Moving Consumer Goods." In Qualitative Marktforschung in Theorie und Praxis. Gabler, 2011. http://dx.doi.org/10.1007/978-3-8349-6790-9_31.

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Satria, Hardika Widi, Naldo, and Fauzan Ramdhani. "Key Opinion Leader (KOL) Approach to Deliver TikTok FMCG (Fast Moving Consumer Goods) Campaig Using SSAV Model: A Perspective from Advertising Industry." In Advances in Social Science, Education and Humanities Research. Atlantis Press SARL, 2023. http://dx.doi.org/10.2991/978-2-38476-132-6_29.

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Conference papers on the topic "Fast Moving Consumer Goods (FMCG)"

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Thale, Viraj, and Gaurav Roy Choudhury. "The Role of Data-Driven Strategies in Enhancing Marketing Effectiveness Within the Personal Care Segment of the Fast-Moving Consumer Goods (FMCG) Industry." In 2024 IEEE 4th International Conference on ICT in Business Industry & Government (ICTBIG). IEEE, 2024. https://doi.org/10.1109/ictbig64922.2024.10911821.

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Umamageswari, A., Mukund P.U, Abhishek V.B, and Y. Devi Vaishnavi. "Fast Moving Consumer Goods Object Detection Using YOLOV8." In 2024 International Conference on Electronic Systems and Intelligent Computing (ICESIC). IEEE, 2024. https://doi.org/10.1109/icesic61777.2024.10846129.

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Oner, Sultan Ceren, Ahmet Tuğrul Bayrak, and Bekir Berker Türker. "Intelligent Supplier Evaluation and Selection Module for Fast-Moving Consumer Goods." In 2025 13th International Conference on Intelligent Control and Information Processing (ICICIP). IEEE, 2025. https://doi.org/10.1109/icicip64458.2025.10898112.

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Nwachukwu, Ernest E., Desmond E. Ighravwe, Sunday T. Ajayi, et al. "Analysis of Supply Chain Management Internal Process Criteria for Fast Moving Consumer Goods." In 2024 International Conference on Science, Engineering and Business for Driving Sustainable Development Goals (SEB4SDG). IEEE, 2024. http://dx.doi.org/10.1109/seb4sdg60871.2024.10629919.

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Rice, K. S., J. F. Bekker, and L. E. Burger. "DEVELOPING A DYNAMIC NEXT PURCHASE DATE PREDICTOR FOR INDIVIDUAL CUSTOMERS IN THE FAST-MOVING CONSUMER GOODS RETAIL SECTOR." In 34th Annual Southern African Institute for Industrial Engineering Conference. Southern African Institute for Industrial Engineering (SAIIE), 2024. https://doi.org/10.52202/078172-0026.

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Yaser Mofatteh, Mohammad, Kiran Basavaraju, Akshay Palani, Vamsi Sai Pidikiti, Manoj Kandahalli Raju, and Omid Fatahi Valilai. "Traceability in Fast-Moving Consumer Goods Industries by Application of Blockchain Technology and Smart Contracts." In 10th International Conference on Human Interaction and Emerging Technologies (IHIET 2023). AHFE International, 2023. http://dx.doi.org/10.54941/ahfe1004076.

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Blockchain and generally decentralized technologies will be used quickly in all industrial fields. Fast-Moving Consumer Goods (FMCG) is one of the areas that has attracted a lot of attention from different perspectives, both in terms of marketing and in terms of contributing to environmental sustainability through the reduction of CO2 production. This study attempts to propose a suitable and near-to-optimal supply chain network for FMCG by using the critical advantages of blockchain technology, especially traceability. With the help of blockchain technology, information can be transferred to t
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Khair, Fauzi, Maria Loura Christhia, Rahmat Sabani, and Gesang Catur Pribadi. "Fast-Moving Consumer Goods (FMCG) Sustainable Strategies: Minimizing Waste in Cereal Packaging Process." In 2023 International Conference on Information Management and Technology (ICIMTech). IEEE, 2023. http://dx.doi.org/10.1109/icimtech59029.2023.10278002.

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Perera, M. H. D. N., H. N. R. Gunawardane, D. C. H. De Silva, et al. "The Power of Adaptability: HEMAS Blueprint for Economic Resilience." In 20th International Conference on Business Management - 2024. ICBM 2024 and Faculty of Management Studies and Commerce, 2024. http://dx.doi.org/10.31357/fmsc/icbm24/csb.01.c02.

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This case study explores the journey of Hemas, a Sri Lankan conglomerate involved in the fast-moving consumer goods (FMCG) sector, as it navigates through the complexities that arise due to the Covid-19 pandemic, including disruptions to the supply chain, uncertainties in the global market, and the economic crisis in Sri Lanka which led to fuel shortages, exchange crisis and power outages. This case study explores the journey of Hemas, a Sri Lankan conglomerate involved in the fast-moving consumer goods (FMCG) sector. While navigating through the complexities that arose due to the COVID-19 pan
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Honorato, Cezar, and Francisco Cristóvão Lourenço de Melo. "Technology Capability Model for Innovation Management for Fast Moving Consumer Goods Products (FMCG) Enterprises." In 13º Congresso Brasileiro de Inovação e Gestão de Desenvolvimento de Produto. Editora Blucher, 2021. http://dx.doi.org/10.5151/cbgdp2021-3060.

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Salila Vijayalal Mohan, Hari Krishna, Andrew Alexander Malcolm, and Fang Cheng. "A Low-Cost Capacitance-based Non-Destructive Evaluation Platform for Fast Moving Consumer Goods (FMCG) Industrial Applications." In 2020 IEEE SENSORS. IEEE, 2020. http://dx.doi.org/10.1109/sensors47125.2020.9278671.

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Reports on the topic "Fast Moving Consumer Goods (FMCG)"

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O'Connell, Martin, and Xavier Jaravel. Inflation spike and falling product variety during the Great LockdownThe COVID-19 pandemic led many countries to implement social distancing, lockdowns and travel restrictions, which have resulted in a collapse in the world economy unprecedented in peacetime. Although the real-time effects of the ‘Great Lockdown’ on employment and consumer expenditure have been widely documented, much less is known about how the crisis is impacting inflation. In this paper, we use comprehensive scanner data from the United Kingdom to measure inflation for fast-moving consumer goods during the Great Lockdown in real time. Institute for Fiscal Studies, 2020. http://dx.doi.org/10.1920/bn.ifs.2020.bn0292.

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You might also be interested in the extended bibliographies on the topic 'Fast Moving Consumer Goods (FMCG)' for particular source types:
Journal articles Dissertations / Theses Books
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