Relevant bibliographies by topics / Fast Moving Consumer Goods (FMCG)

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Fast Moving Consumer Goods (FMCG)'

Author: Grafiati
Published: 4 June 2021
Last updated: 6 February 2022

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Journal articles on the topic "Fast Moving Consumer Goods (FMCG)"

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Hwang, Hyun Hee. "Fast Moving Consumer Goods Packaging Innovation - A Case Study on Sensorial Design -." JOURNAL OF THE KOREAN SOCIETY DESIGN CULTURE 24, no. 1 (March 31, 2018): 637–49. http://dx.doi.org/10.18208/ksdc.2018.24.1.637.

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Ji, Shou Wen, Zeng Rong Su, and Zhi Hua Zhang. "The Causal Tracing Method of Fast Moving Consumer Goods Logistics Quality Based on Extended Spanning Tree." Advanced Materials Research 694-697 (May 2013): 3480–83. http://dx.doi.org/10.4028/www.scientific.net/amr.694-697.3480.

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The paper analyzes the extended spanning trees elements corresponding to fast-moving consumer goods (FMCG) logistics quality. According to extended spanning tree, we establish a logic model of FMCGs logistics quality causal tracing. At last, the paper gives out tracing algorithm and specific tracing process of FMCG logistics quality based on extended spanning tree.
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Oluwole Binuyo, Adekunle, Hillary Ekpe, and Babatunde Oloyede Binuyo. "Innovative strategies and firm growth: evidence from selected fast moving consumer goods firms in Lagos state, Nigeria." Problems and Perspectives in Management 17, no. 2 (June 6, 2019): 313–22. http://dx.doi.org/10.21511/ppm.17(2).2019.24.

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Critical to the sustainability and continuous success of every organization is the performance concept. Hence, the cardinal goal of every organization is to achieve sustainable progressive performance for their organization. Several factors have been found to contribute to the performance of an organization. While empirical evidence indicated that innovativeness is one of the major determinants of organizational performance, many fast moving consumer goods (FMCG) were slow in their demonstration of innovative capability and it has been noted that the performance of these companies has not been impressive possibly due to the slow pace of innovativeness in the industry. This study thus investigated the effect of innovative strategies on the growth of selected FMCG firms in Lagos state, Nigeria. Survey research design was adopted for the study. The population comprised 1,337 top and middle level management staff of four notable players in the FMCG industry in the state (Honeywell flower mills Plc, Dangote flower mills, Unilever Nigeria Plc, and Cadbury Nigeria Plc). Through proportionate stratified random sampling technique, 400 out of 1,337 were sampled for the study. Four hundred copies of a validated questionnaire with Cronbach’s alpha reliability coefficient ranging from 0.731 to 0.956 were administered to the sample with a response rate of 84.25%. Data were analyzed using both descriptive, as well as inferential statistics. Finding revealed that innovative strategies had a significant effect on growth of FMCG firms in Lagos state, Nigeria (R2 = 0.724, β = 0.887, t = 29.663, P ≤ 0.05). The study recommends that FMCG firms management need to initiate policies that will enhance innovativeness possibly through creation and proper funding of the research and development department to effectively drive growth of FMCG firms.
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Rebiazina, Vera, Anna Daviy, and Yana Karlova. "Marketing Metrics Usage by Russian FMCG (Fast Moving Consumer Goods) Companies." Moscow University Economics Bulletin 2016, no. 1 (February 28, 2016): 108–30. http://dx.doi.org/10.38050/01300105201616.

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The aim of the paper is to identify the characteristics of marketing metrics usage by Russian FMCG (Fast Moving Consumer Goods) companies. The article provides the definition of «marketing metrics» concept, examines the theoretical aspects of marketing metrics and develops their classification. The author analyzes the basic concepts of marketing assessment and approaches to the classification of marketing metrics. The empirical research is based on a mixed strategy approach. Two stages of in-depth interviews were fulfilled to investigate the marketing metrics usage by Russian FMCG companies. Drawing on the results of the empirical research, characteristics of the marketing metrics usage by Russian FMCG companies are identified: those related to specific metrics and those related to the organization of the evaluation process of marketing activity in companies. The results of the research not only expand the theoretical framework of marketing metrics in Russian FMCG market, but also can be used by the Russian FMCG companies to improve the systems of marketing activity assessment based on marketing metrics usage.
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Mpele Lekhanya, Lawrence, Nze Grace Olajumoke, and Dorasamy Nirmala. "Exploring fast moving consumer goods (FMCG) small, medium and micro enterprises manufacturers’ need for innovation to achieve growth." Environmental Economics 8, no. 2 (April 20, 2017): 8–16. http://dx.doi.org/10.21511/ee.08(2).2017.01.

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The purpose of this paper is to investigate the problems of the sustainable development, to explore the level of innovation in the fast moving consumer goods (FMCG) manufacturing SMMEs sectors, which most affects on the state of the environment, to identify the causes of low innovation in the industry and to examine these factors influence on the effectiveness of SMMEs manufacturers innovation strategies, as well as to invent a new innovation strategic approach to overcome innovation problems in the economic growth of fast moving consumer goods SMMEs manufacturers. The study is aimed to determine the level of innovation and factors contributing to low innovation in fast moving consumer goods (FMCG) SMMEs manufacturers, which hinder their economic performance. Mixed approach of quantitative and qualitative questionnaire is used for primary data collection. Sample consists of 120 SMMEs. Statistical Package for Social Sciences (SPSS) (23.0) was employed for data analysis. The study results are presented with figures and diagrams. This study will be a useful tool for general public and relevant stakeholders in this sector.
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Hardjono, Budiono, and Tan Bee Ying. "Brand Extension of Fast Moving Consumer Goods to Customers’ Perception." TRIKONOMIKA 16, no. 2 (December 28, 2017): 51. http://dx.doi.org/10.23969/trikonomika.v16i2.714.

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The cost of launching a totally new product or brand is usually very high accompanied by the risk of failure in an overcrowded market. Therefore, brand extension strategy is used due to its built in advantages. This research examined in depth, the factors in a brand extension which influence to customer perception about the existing brand in fast moving consumer goods (FMCG) sector. Four variables such as brand fit, perceived quality, brand familiarity and customer innovativeness, were used to establish the relationship with the customers’ perception. A questionnaire was developed and distributed to 200 respondents from hypermarket FMCG products’ consumers in Melaka city. It was found that in the context of personal hygiene products, only brand fit and perceived quality have a strong influence on the customer perception. Marketer should, however, carefully to evaluate their extension especially for local brand since not all factors in this extension significantly influence the customer perception.
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Pavani V., Sree, Ramachandra Aryasri A., and Sudhir Reddy M. "Impact of Women's Portrayal in Television Commercials on Promoting Fast-Moving Consumer Goods." International Journal of Information Technology Project Management 12, no. 1 (January 2021): 80–92. http://dx.doi.org/10.4018/ijitpm.2021010104.

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In various fields, the role of women has been changing over the years in diverse fields around the world like academics, advertising, politics, etc. Nowadays, women portrayal plays a primary role in TV commercials for marketing the FMCG products at an extreme level. This paper intends to study the women portrayal in TV commercials for the purpose of promoting FMCG. It conducts the study in three different perceptive. The first perspective investigates the relevance between the characteristic/category of the FMCG and the impact of women portrayal. The second and third perspectives include the economy, exploitation, and the growth of the FMCG sectors. The fourth perspective understands the merits, challenges, and bottlenecks faced by the promoters or producers of the FMCG, who exploit the commercials. Accordingly, the research work prepares an extensive questionnaire under these four perspectives to carry out a valuable study. After getting various responses from 21 industries, it carries out the statistical analysis to validate the overall responses. Eventually, it reveals the impact of women portrayal on systematically promoting FMCG products.
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Pokharel, Aradhana, and Binit Pradhan. "Influence of Celebrity Endorsement on Consumers’ Buying Behavior of Fast Moving Consumer Goods in Kathmandu." Journal of Business and Social Sciences Research 2, no. 1-2 (September 2, 2018): 1. http://dx.doi.org/10.3126/jbssr.v2i1-2.20954.

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<p>This paper explores the influence of celebrity endorsement on consumers’ buying behavior of Fast Moving Consumer Goods (FMCG). It aims to analyze the influence of celebrities’ attributes (attractiveness, expertise, trustworthiness, popularity) on the buying behavior of people living in Kathmandu valley. The entire information are collected using structured questionnaire from one hundred and fifty respondents in Kathmandu valley. The results of descriptive analysis reveal that celebrity endorsement does have positive impact on buying behavior of majority of people. It has also been identified from the study that respondents ranked brand as the most dominant factor influencing their buying behavior whereas they ranked celebrity endorsement as forth priority. The result of inferential analysis reveals that significant relationship exists between celebrities’ attributes and purchase intension of FMCG. Since Nepali FMCG companies are in dire need of good promotional strategy, this study provides useful insight to FMCG companies and marketers in Nepal.</p><p>Journal of Business and Social Sciences Research, Vol. 2, No. 1 &amp; 2, pp. 1-14</p>
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Hawking, Paul, and Carmine Sellitto. "A Fast-Moving Consumer Goods Company and Business Intelligence Strategy Development." International Journal of Enterprise Information Systems 13, no. 2 (April 2017): 22–33. http://dx.doi.org/10.4018/ijeis.2017040102.

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The paper used the case study approach to report on how a Fast Moving Consumer Goods (FMCG) company developed their Business Intelligence strategy. Many companies are aware of the benefits that Business Intelligence brings to the corporation— however struggle to have an appropriate or well defined strategy. The authors document in the paper how the company experienced limited benefits with their initial Business Intelligence implementation— however, the subsequent development of a Business Intelligence strategy allowed the firm to redress initial project short-comings across several business areas. The company's Business Intelligence strategy included elements that directly addressed governance and resource management, business technology alignment, innovation and skills capability. The research investigated the experiences of a global FMCG company regarding their Business Intelligence use and the findings may not be generalizable.
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Kumar, Brajesh, and Mintu Gogoi. "Fast Moving Consumer Goods Industry in Rural Market of India: A Case of Mutual Reinvigoration." Ushus - Journal of Business Management 12, no. 4 (September 9, 2013): 51–65. http://dx.doi.org/10.12725/ujbm.25.3.

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The present study has been undertaken to make an assessment of the growing eminence of FMCG industry in the era of enriching rural market in India. The Indian Fast Moving Consumer Goods (FMCG) industry began to take shape during the past five decades. The FMCG sector is a keystone of the Indian economy as it touches every aspect of human life. The FMCG sector, which offers tremendous growth prospects, are food and beverage sector, health care and personal care. Presently, rural India accounts for 34% of total FMCG consumption, but it accounts for more than 40% consumption in major FMCG categories like as personal care, hot beverages, and fabric care. Moreover, 80% of FMCG categories are growing faster in rural India as against urban India (Nielson, 2011). There is a huge growth potential for all the FMCG companies as the per capita consumption of almost all products in the country is amongst the lowest in the world. In recent years, rural markets have acquired significance in countries like China and India, as the overall growth of the economy has resulted in substantial increase in the purchasing power of the rural communities. On account of the green revolution in India, the rural areas are consuming a large quantity of industrial and urban manufactured products.
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Dissertations / Theses on the topic "Fast Moving Consumer Goods (FMCG)"

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Hahrs, Jakob, Pehr Andersson, David Evaldsson, and Jakob Hulenvik. "Distributionsstrukturer för FMCG-varor : - en intervjustudie." Thesis, Linnéuniversitetet, Institutionen för ekonomistyrning och logistik (ELO), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-36423.

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Inom logistiken finns det ett antal frågeställningar, där struktur är ett viktigt område. Strukturfrågorna berör bland annat distributionen, exempelvis om en färdig produkt ska lagras eller skickas direkt till kund samt hur själva transporten ska gå till. Distributionsstrukturen syftar till att överbrygga de gap som uppstår mellan producerande företag och konsumenterna av deras produkter. Distributionen är i vissa fall mer komplex än företaget i sig, där beslutsfattandet kan handla om vilka delar som ska outsourcas och vilka externa aktörer som ska samarbetas med. Val gällande distributionen kan vara avgörande för ett företags lönsamhet och konkurrensförmåga. Många författare hävdar dock att det inte finns någon generellt svar på hur en distributionsstruktur ska utformas utan det skiljer sig från situation till situation, exempelvis beroende på produkttyp. En produktgrupp där distributionen är av betydelse är FMCG-varor, då de bland annat kännetecknas av en stor geografisk spridning, hög lageromsättningshastighet och frekventa inköp.
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Olsson, Julia, and Julia Samaan. "Development of e-commerce within fast moving consumer goods." Thesis, KTH, Fastigheter och byggande, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-231065.

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Today, we can observe a shift in consumer behavior where more products are being consumed online. For food or so called fast moving consumer goods it has taken longer to start this transition than for other industries such as books and electronics but now it is on the rise and it has been an overall increase of 30 to 37 % in the last couple of years. A continuous increase in e-commerce will most likely lead to major changes in the real estate industry as the retail industry will not be in need of physical stores to the same way as they are used today. In line with these structural changes new business models will be created that strikes out old ones.  The aim of this report is to account for the development of e-commerce within fast moving consumer goods (FMCG) and to evaluate the business models of the main traditional retailers. By comparing how retailer’s business models meet the underlying theory of consumers purchasing behavior online, the purpose is to explain what retailers will be successful in the future. To fulfil the aim of the report an examination has been made of relevant theories such as the theory of planned behavior and its key factors essential to run a successful business model for online retailing within FMCG. Apart from the theory of planned behavior, the business model of IKEA that has been proven to be successful, is used as a reference model. The research is restricted to two of our four main retailers in Sweden for food which is ICA and Bergendahls (City Gross). To answer the research questions a qualitative method has been used in the thesis by performing two case studies on ICA respectively Bergendahls with the collection of primary data in form of interviews, which have been complemented with secondary data. By comparing the business models of ICA and Bergendahls with the theoretical models and the reference object IKEA the purpose is to determine if they will be successful online or not. The key to having a successful business model and online platform is to focus mainly on the wired lifestyle and the customers attitude towards it, which is the most important factor affecting the consumers’ intention towards buying food online. Freshness and novelty are the second and third most important factors affecting the consumers’ intention towards buying food online and therefore shall these factors be the retailers next focus area. In order to pin point what is important for their business and to be able to focus on the right factors for being successful and gaining market shares the retailers should have a separate model for e-commerce.
Idag kan vi observera ett förändrat konsumentbeteende där fler produkter konsumeras online. För mat som hör till så kallade snabbrörliga konsumtionsvaror har det tagit längre tid att påbörja denna övergång mot e-handel i jämförelse med andra industrier så som böcker och elektronik, men denna förändring är nu på god väg och det har skett en övergripande ökning med 30 - 37% under de senaste åren. En kontinuerlig ökning av e-handel kommer sannolikt att leda till stora förändringar inom fastighetsbranschen eftersom att detaljhandeln inte kommer att behöva ha fysiska butiker i samma utsträckning. I linje med dessa strukturella förändringar skapas nya affärsmodeller som slår ut gamla. Syftet med denna rapport är att redogöra för utvecklingen av e-handel inom snabbrörliga konsumentvaror (FMCG) och att utvärdera affärsmodellerna hos de största detaljhandlarna. Genom att jämföra hur detaljisternas affärsmodeller uppfyller den underliggande teorin om konsumenters köpbeteende online, är syftet att förklara vilka återförsäljare som kommer att lyckas i framtiden sett till den nämnda teorin. För att uppfylla syftet med rapporten har relevanta teorier granskats så som teorin om planerat beteende och dess centrala faktorer som är nödvändiga för att driva en framgångsrik affärsmodell inom online-detaljhandel för snabbrörliga konsumentvaror. Förutom teorin om planerat beteende används affärsmodellen för referensobjektet IKEA som referensmodell på grund av IKEA:s framgång.  Forskningen är begränsad till två av de fyra största återförsäljarna av mat i Sverige vilka är ICA och Bergendahls (City Gross). För att besvara forskningsfrågorna har en kvalitativ metod använts i avhandlingen genom att utföra två fallstudier på ICA respektive Bergendahls med insamling av primära data i form av intervjuer, vilka kompletterats med sekundära data. Genom att jämföra ICA:s och Bergendahls affärsmodeller med de teoretiska modellerna samt med referensobjektet IKEA är syftet att bestämma om återförsäljarnas affärsmodeller kommer att bli framgångsrika online eller ej. Slutsatsen som nåtts är att nyckeln till att ha en framgångsrik affärsmodell och online-plattform är att fokusera främst på den uppkopplade livsstilen och kundernas inställning till den, vilket är den viktigaste faktorn som påverkar konsumenternas intention till att köpa mat online. Färskhet och nymodighet är den andra och tredje viktigaste faktorn som påverkar konsumenternas intention till att köpa mat online och därför bör dessa faktorer vara detaljhandlarens nästa fokusområde. Detaljhandlarna bör ha en separat affärsmodell för e-handel för att kunna precisera det viktigaste för deras affärer, kunna fokusera på rätt faktorer för att nå framgång och ta marknadsandelar.
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Mokhtar, Jonathan, Marcus Larsson, and Martin Westman. "Efterfrågeprognoser : ”En jämförelse av prognosmodeller med avseende på FMCG-marknaden”." Thesis, Linnéuniversitetet, Institutionen för ekonomistyrning och logistik (ELO), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35868.

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An organization must manage its resource consumption and material flows in order to satisfy the demand of its products as efficiently as possible. Managing of the aforementioned requires a balance between the organizations resources (such as the capability of distribution and production) and the market demand. According to Gardner (1990), an estimation of future demand is a necessity for maintaining the balance. An instrument that is used frequently to estimate future demand is demand forecasting. The demand forecasting practice has been thoroughly studied and a plethora of academic contributions exist on the topic. However, a best practice demand forecasting method does not exist for every kind of product. The purpose of this paper is to identify which time series forecasting method that will result in the lowest error rate on fast moving consumer goods. The methods are based on sales data of 18 articles from the company Coca-Cola Enterprises Sverige AB which predominantly sells soft drinks. The majority of the theoretical framework is time series models presented by the authors Stig-Arne Mattsson, Patrik Jonsson and Steven Nahmias. The paper identifies Exponential smoothing with individual input variables as the forecasting method with the lowest error rate. The method gave the lowest possible error rate on over 55 percent of the articles. In addition, the combined error rate of the articles using Exponential smoothing with individual input variables gave the lowest overall error.
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Maicu, Maria Christina. "Stress and its effects on the employees in a Fast Moving Consumer Goods (FMCG) organisation." University of the Western Cape, 2017. http://hdl.handle.net/11394/6318.

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Magister Commercii (Industrial Psychology) - MCom (IPS)
Employees in the fast moving consumer goods (FMCG) industry are at risk of experiencing high levels of stress and burnout. Females are especially even more at risk due to their work-load as well as home-life balance and child rearing responsibilities which could have a spill over effect at work. Although sources of stress vary for employees due to their work as well as life experiences, it could still result in negative and detrimental outcomes in their personal as well as professional lives. Stress could further lead to burnout, resulting in an employee developing a lack of personal accomplishment, emotional exhaustion (the extent to which emotional resources are depleted), as well as depersonalisation (negative, cynical attitudes and feelings towards others). This study highlights the significant relationship between occupational stress and burnout as experienced by males and females working in a factory in the Western Cape. A sample of 120 employees was selected from a population of 1000 workers in the fast moving consumer goods industry. For this study, a quantitative research was undertaken, which involved the use of a probability sampling method. The measuring instruments included the Experience of Work and Life Circumstances Questionnaire (WLQ) for stress and the construct burnout was measured with the Maslach Burnout Inventory Human Service (MBI) respectively. Results were obtained by using the Pearson Correlation Coefficient, Analysis of Variance (ANOVA) and T-tests. Permission to conduct this research study on employees was obtained from the management of the factory. Informed consent, as well as anonymity and confidentiality of the employees' responses were ensured.
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Hu, J. "Patterns of control in the Chinese supply networks in the fast moving consumer goods (FMCG) Industry." Thesis, University of Cambridge, 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.604694.

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This study develops a holistic framework for the control system of supply networks (CSSN) from the perspectives of control processes, control mechanisms and variations of the control systems. It structures and integrates existing knowledge on supply chain management, production operations and network governance, updates cybernetics control concepts for the environment of supply networks, and provides guidance for practitioners to design and evaluate the control systems for their supply networks. Recently, the increasingly tight cooperation of companies and supply networks has called for effective ways to manage the network. Traditional management control has focused on organizational control, based on hierarchical and authoritative motivations. However, in network organization, classic control methods fail to deliver desirable results. Theories on networks and supply chains also lack in-depth discussion of an integrated solution package. This research fills the gap of literature and practice by proposing a loop model embedded with control mechanisms which link all the elements in the supply networks. This research also proposes a new classification for supply networks which matches corresponding control systems. The primary findings of this study are that: The basic components of CSSN are the “control procedures”, i.e. planning – feedback – adjustment; The crucial components of CSSN are the “control mechanisms” that support and complement control procedures. They include operational mechanisms (amplifiers, collectors, filters and action selectors) and configurational mechanisms (transformers); and The four types of supply networks, i.e. organic, parental, bureaucratic and mechanistic networks, correspond to their own control systems, which are the variations of the generic CSSN model.
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Morel, Magali, and Francis Kwakye. "Green marketing: Consumers´ Attitude towards Eco-friendly Products and Purchase Intention in the Fast Moving Consumer Goods (FMCG) sector." Thesis, Umeå universitet, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-59596.

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The research study is on the green marketing but specifically on consumers’ attitudes and purchase intention of eco-friendly products. It has been the global concern for the purpose of the preservation of the polluting and degradation of environment. Many studies have been done on the green marketing exploring the importance of the topic and relationship to the attitude and purchasing behavior of the consumers of eco-friendly products. Through the vital information provided by the expertise, competent and experience researchers, companies have understood the importance of green marketing in order to produce eco-friendly products and these provided much rich information for the literature studies of the thesisThe objective of this research was looked into and explored the influencing of the four traditional marketing-mix elements, satisfaction and word of mouth (WOM) on attitude and purchasing intentions of consumers on eco-friendly products specifically fasting moving consumer goods (FMCG) or non-durable ones. The purpose of the study was to obtain information from consumers’ point of view. Furthermore, one perspective of the study was to look into the comparison of the Swedish and the Non-Swedish their attitudes towards eco-friendly products. A questionnaire provided to obtain the views of the Swedish and others nationalities, how they are influenced by the marketing-mix elements (4P), satisfaction and WOM concerning green attitudes and purchase intention of eco-friendly products. A quantitative approach was adopted for the study by using a questionnaire, one paper version and another online version the total sample was composed of 174 respondents, 81 were collected through internet by using Google.doc surveys and Facebook and 93 by using standard paper questionnaire form. Furthermore, convenient sample was used to collect data so the chosen boundary was Umeå University and its residents.Our findings indicated that consumers who already bought eco-friendly products and those who are satisfied by these previous purchases were willing to repeat purchases. Indeed satisfaction goes with purchase intention. Furthermore the importance of WOM and Advertising about green products the fact that consumers believe in green claim explain the variance of the purchase intention. Positive attitudes concerning willingness to pay an extra price for green products are also correlated with purchase intention. However we discovered also that positive attitudes towards green products do not always lead to action i.e. purchase of these products. Our findings demonstrated that there were differences in attitudes and purchase intention toward green products between mainly the women and men and between the Swedish and the Non-Swedish.
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Steenkamp, Ernst Nicholas. "Investigating CRM application within the South African FMCG industry." Thesis, Stellenbosch : University of Stellenbosch, 2010. http://hdl.handle.net/10019.1/1020.

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Thesis (MBA (Business Management))--University of Stellenbosch, 2010.
ENGLISH ABSTRACT: The aim of this study was to investigate CRM application in South Africa with specific reference to the FMCG industry in this country. The research started off with a literature review of CRM with reference to its failures and successes as well as the advantages and disadvantages of the system, furthermore the requirements for a successful CRM system were investigated. Interviews were also held with industry experts to gain insights into CRM application in South Africa. The study found that, although the FMCG industry in South Africa is based on the B2B route to market and not on the B2C route to market, CRM still has the potential to add value to the organisation. In addition, the failures of CRM are not industry-specific but common across industries. There are a vast number of reasons for the failure of CRM, ranging from CRM’s exclusion from the company strategy to a lack of change management and a lack of end-user involvement in the implementation of the system and process. Although it would seem that CRM fails more than it succeeds it is not due to the system itself but to human nature and reluctance to change. The research clearly illustrates that CRM fails as a result of human decisions and the disadvantages posed by the system. It is clear that CRM starts with the organisation’s strategy. If CRM complies or fits in with the strategy of the company it will succeed. What’s more, CRM has to be driven from top management down. Lastly, CRM will work for the FMCG industry of South Africa and will add value to any organisation dealing with customers. However, this will only be realised if the organisation follows a customer-centric approach and if CRM is not seen as an IT project but rather as part of the organisational culture.
AFRIKAANSE OPSOMMING: Die doel van hierdie studie is om die toepassing van CRM (kliënteverhoudings-bestuur – customer relationship management) in Suid-Afrika te ondersoek met spesifieke verwysing na die bedryf vir vlot verkoopbare verbruikersgoedere (FMCG – fast-moving consumer goods) in dié land. Die navorsing het met ’n literatuuroorsig van CRM begin met verwysing na die mislukkings, suksesse en die voor- en nadele van die stelsel. Die vereistes vir ’n suksesvolle CRM-stelsel is ook ondersoek. Daarby is onderhoude met kundiges in die bedryf gevoer om insig in die toepassing van CRM in Suid-Afrika te verkry. Die studie het bevind dat hoewel die FMCG-bedryf in Suid-Afrika op die B2B roete na mark en nie op die B2C roete na mark gegrond is nie, het CRM steeds die potensiaal om waarde tot die organisasie toe te voeg. Daarby is die gebreke van CRM nie bedryfspesifiek nie maar kom dit algemeen by alle bedryfsrigtings voor. Die talle redes vir die mislukkig van CRM wissel van die uitsluiting van CRM van die maatskappy se strategie tot by ’n gebrek aan veranderingsbestuur en ’n gebrek aan eindgebruiker-betrokkenheid in die implementering van die stelsel en die proses. Hoewel dit voorkom of CRM meer misluk as wat dit slaag, is dit nie die gevolg van die stelsel self nie maar van die menslike aard en onwilligheid om te verander. Die navorsing toon duidelik aan dat CRM as gevolg van menslike besluite en die nadele van die stelsel misluk. Dit is duidelik dat CRM by die organisasie se strategie begin. Indien CRM aan die maatskappystrategie voldoen of daarby inpas, sal dit slaag. Daarby moet CRM deur topbestuur van bo af gedryf word. Laastens sal CRM vir die FMCG-bedryf in Suid-Afrika werk en waarde tot enige organisasie toevoeg wat met kliënte werk. Dit sal egter net realiseer indien die organisasie ’n kliëntgesentreerde benadering volg en indien CRM nie as ’n IT-projek nie maar as deel van die organisasie se kultuur gesien word.
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Mazibuko, Aaron Lekatjo. "Brand loyalty of cereal products / Aaron Lekatjo Mazibuko." Thesis, North-West University, 2010. http://hdl.handle.net/10394/4427.

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The South African breakfast market consists of several brand products for cereal products, and some of the products are produced locally while others are imported. Cereal products are classified under fast moving consumer goods (FMCG). The majority of the cereal products are easy to serve. The following brands are common in South Africa and have been listed according to their popularity with consumers: Kellogg's Corn Flakes, Kellog's Special K, Jungle Oats, Cheerios and Weet Bix. Kellogg's Corn Flakes are made from maize (corn) and provides guidelines daily amounts (GDA) for each of the nutrients. Branding may consist of building an emotional response or cultural response. As consumers are bombarded with a variety of products to meet the same needs, branding provides a way for consumers to reduce their decision-making to consider only those products that they feel are relevant to them or that have met their needs acceptably in the past. If brand loyalty were a random event, there would be no purpose in making it the object of applied scientific enquiry. Verbal reports are insufficient for defining brand loyalty. Such loyalty requires that statements of bias be accompanied by biased purchasing behaviour. The study was conducted to determine factors that influence the consumers to constantly use a particular brand, and prefer it above other cereal products. A literature and empirical study form part of this study. Questionnaires were used as a measuring instrument to determine which factors the consumer considers important in choosing a particular cereal product. Data analysis was done by means of a factor analysis. A brand loyalty framework developed by Moola was used in classifying the brand loyalty influences. To a large extent the research concluded that brand loyalty in the cereal market is similar to that found in bread, coffee and toothpaste (as per mentioned model). However, some differences with regard to the brand loyalty influences have been found. This study did not determine if these differences are related to cereal as FMCG, or the specific consumer market that was analysed.
Thesis (M.B.A.)--North-West University, Potchefstroom Campus, 2011.
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Pivovarník, Jan. "Aplikace systému řízení marketingových kampaní v oblasti retail FMCG." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-199228.

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This thesis focuses on marketing campaign life cycle management and customer relationship management in the area of fast moving consumer goods. Because of the highly competitive nature of this market the companies are in search of ways how to gain an advantage over their competitors -- which can be more effective marketing towards customers. The main goals of this thesis are completion of thorough theoretical fundamentals and subsequently design of methodology of marketing campaign management. The theoretical part of this thesis presents basic concepts and discuses the topic separately from both technology and marketing standpoint. Also this part presents current trends in the EMM area and explains the customer relationship management specifics of the FMCG market. Practical chapters consist in development of the marketing campaign lifecycle methodology. The methodology is based on theoretical concepts presented in the first part of thesis and my own professional experience with implementation projects. The main merit of this thesis is development of the methodology, which is technology independent, intuitive, flexible and utilizable not only in the FMCG area. Another merit is drawing up of complex theoretical concepts that are merely covered by professional literature.
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Africa, Rochelle. "The relationship between authentic leadership and employee psychological capital in an organisation within the fast moving consumer goods food industry (FMCG), Western Cape." The University of the Western Cape, 2017. http://hdl.handle.net/11394/5770.

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Magister Commercii (Industrial Psychology) - MCom (IPS)
The recent economic situation in South Africa including the weak rand has led to a number of problems within the workplace including, retrenchment, unemployment, protracted strikes, decrease in motivation and fear of being jobless (Du Plessis & Barkhuizen, 2012). Instead of focusing on how the economy negatively affects employees with regards to their burnout, stress and job insecurity, organisations need to take a more positive approach and consider how individuals persevere through challenging times and still maintain a high sense of work performance. Recently that notion has changed as organisations moved their focus to positive organisational psychology. The positive psychology movement was spearheaded by Martin Seligman (Luthans, 2002). Seligman who was the American Psychology Association President began to understand and realised that little focus was given to the individual?s strength and that was how the positive psychology movement started (Luthans, 2002). Authentic leadership studies the leader?s transparent and genuine leadership style. Authentic leadership is an important leadership characteristic as the employees will start to trust their authentic leaders and hence the leader will be more likely to role-model behaviours that include hope, efficacy, resilience, and optimism, which form the core dimensions of psychological capital. The study will establish whether the leader?s leadership style has an impact on the employee?s psychological capital. Data was collected through the psychological capital questionnaire (PCQ) the authentic leadership questionnaire (ALQ) and a biographical questionnaire. Probability sampling was used to gather the data of the present study. The data was analysed using statistical package for social science (SPSS).The study found that there was a relationship between authentic leadership and the three dimensions of psychological capital (hope, efficacy, and optimism). The dimension of resilience had no correlation with authentic leadership, which means that the leader?s leadership style does not influence or motivate the employee to be resilient. From the findings, it is evident that the organisation needs to focus more on the authentic leadership behaviours and resilience of employees. This is likely to assist the organisation with improving retention and engagement of employees.
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Books on the topic "Fast Moving Consumer Goods (FMCG)"

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Posholi, Phillip Monehela. The impact of own label in fast moving consumer goods (FMCG) in the Republic of Ireland. Dublin: University College Dublin, 1995.

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Cocks, Melanie Jane. An Evaluation of current and potential systems of brand management within fast moving consumer goods (FMCG) companies. Poole: Bournemouth University, 1999.

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de, Vries Alex. Fast moving consumer goods distribution in Indonesia. Semarang, Central Java, Indonesia: AsaQue Publisher, 2014.

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Meister, Sandra. Brand Communities for Fast Moving Consumer Goods. Wiesbaden: Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-4055-1.

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Kerry, Joseph, and Paul Butler, eds. Smart Packaging Technologies for Fast Moving Consumer Goods. Chichester, UK: John Wiley & Sons, Ltd, 2008. http://dx.doi.org/10.1002/9780470753699.

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Kerry, Joseph. Smart packaging technologies for fast moving consumer goods. Chichester, England: John Wiley, 2008.

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Thomadakis, E. D. An examination of brand loyalty in the fast moving consumer goods market. Manchester: UMIST, 1996.

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Schütz, Karsten. Die Nutzung von Paneldaten im strategischen Marketing von Fast Moving Consumer Goods-Herstellern. Wiesbaden: Springer Fachmedien Wiesbaden, 2007. http://dx.doi.org/10.1007/978-3-658-24690-7.

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Trastour, V. M. L. The organisation of the marketing function in fast moving consumer goods: A case study of the United Kingdomconfectionery sector. Manchester: UMIST, 1991.

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Menke, Julia. The UK Fast Moving Consumer Good (FMCG) Business. VDM Verlag Dr. Mueller e.K., 2007.

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Book chapters on the topic "Fast Moving Consumer Goods (FMCG)"

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Lacy, Peter, Jessica Long, and Wesley Spindler. "Fast-Moving Consumer Goods (FMCG) Industry Profile." In The Circular Economy Handbook, 173–84. London: Palgrave Macmillan UK, 2020. http://dx.doi.org/10.1057/978-1-349-95968-6_13.

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Wübbenhorst, Klaus L. "Kundenbindung bei Fast Moving Consumer Goods (FMCG)." In Management von Kundenbeziehungen, 129–50. Wiesbaden: Gabler, 2010. http://dx.doi.org/10.1007/978-3-8349-8745-7_6.

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Li, Wenkai, Kendrik Yan Hong Lim, Bao Huy Huynh, and Humza Akhtar. "Facility Layout Optimization in Fast Moving Consumer Goods (FMCG) Industry." In Intelligent Systems Reference Library, 313–35. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-67270-6_12.

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Anwar, Syed Tariq. "Fast-Moving Consumer Goods (FMCGs) and Emerging Markets: Consumer Convergence, MNCs, and Globalization: An Abstract." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 263–64. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-99181-8_85.

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Kaiser, Werner. "Fast Moving Consumer Goods." In Qualitative Marktforschung in Theorie und Praxis, 605–15. Wiesbaden: Gabler, 2011. http://dx.doi.org/10.1007/978-3-8349-6790-9_31.

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Newton, Alex. "Fast-moving consumer goods industry." In The Business of Human Rights, 130–34. 1 Edition. | New York : Routledge, 2019.: Routledge, 2019. http://dx.doi.org/10.4324/9781351131193-19.

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Games, Dianna. "The Fast-Moving Consumer Goods and Retail Sectors." In Africans Investing in Africa, 147–76. London: Palgrave Macmillan UK, 2015. http://dx.doi.org/10.1057/9781137542809_10.

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Meister, Sandra. "Introduction." In Brand Communities for Fast Moving Consumer Goods, 1–7. Wiesbaden: Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-4055-1_1.

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Meister, Sandra. "Theoretical Foundations and Literature Review." In Brand Communities for Fast Moving Consumer Goods, 8–111. Wiesbaden: Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-4055-1_2.

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Meister, Sandra. "Framework of the Study." In Brand Communities for Fast Moving Consumer Goods, 112–71. Wiesbaden: Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-4055-1_3.

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Conference papers on the topic "Fast Moving Consumer Goods (FMCG)"

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Salila Vijayalal Mohan, Hari Krishna, Andrew Alexander Malcolm, and Fang Cheng. "A Low-Cost Capacitance-based Non-Destructive Evaluation Platform for Fast Moving Consumer Goods (FMCG) Industrial Applications." In 2020 IEEE SENSORS. IEEE, 2020. http://dx.doi.org/10.1109/sensors47125.2020.9278671.

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Salila Vijayalal Mohan, Hari Krishna, and Andrew Alexander Malcolm. "Non-Destructive Evaluation of Food and Beverage (F&B) Fast Moving Consumer Goods (FMCG) Using Capacitive Proximity Sensor." In 2021 IEEE Sensors Applications Symposium (SAS). IEEE, 2021. http://dx.doi.org/10.1109/sas51076.2021.9530158.

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Deselnicu, Dana Corina, Mihaela-Ramona Bulboaca, Dan Dumitriu, and Laurentia Alexandrescu. "Analysis of the bakery industry strategic groups in Romania." In The 8th International Conference on Advanced Materials and Systems. INCDTP - Leather and Footwear Research Institute (ICPI), Bucharest, Romania, 2020. http://dx.doi.org/10.24264/icams-2020.iii.4.

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The bakery industry is one with as many challenges as any other FMCG (Fast Moving Consumer Goods) industry. In this sense, at the basis of each strategic decision, in order to improve competitiveness, on a constantly moving market, is the knowledge of competitors, the actions taken by them but also the innovation processes in which they are engaged. This paper aims to analyze the strategic groups formed in the bakery industry in Romania in terms of competitiveness. The paper begins with the analysis of the bakery industry, based on the parameters identified in the literature, continues with the investigation of strategic groups of the analyzed industry, according to the number of products sold and the geographical coverage of its players. Some of the paper results include a series of possible solutions and decisions that each company could apply, considering this segmentation. Analyzing the strategic groups of the bakery industry in Romania using current data and innovative analysis methods. The results of the study revealed a map of the strategic groups formed in the bakery industry, useful for companies in order to establish future strategic directions for maintaining or increasing their competitive position in the market in which they operate.
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Akbulut, Deniz, and Birgül Üstünbaş. "The Effect of Covid-19 Pandemic Period on the Organizational Culture of Public Relations Agencies." In COMMUNICATION AND TECHNOLOGY CONGRESS. ISTANBUL AYDIN UNIVERSITY, 2021. http://dx.doi.org/10.17932/ctcspc.21/ctc21.021.

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Covid-19 pandemic has spread to the whole world from Wuhan, China in December, 2019 and seriously changed the daily life. While various measures have been taken to fight against the global pandemic in the whole world, transformations have occurred in business manners in many countries including Turkey. The public relations sector, which is an applied communication discipline managing the communication processes between the organization and target audience, has been affected by this process. Thus, how the pandemic period has affected the business manners of agencies and how the public relations profession has been actualized in agencies have been an object of interest. The main question of this study is how the pandemic period has affected the organizational culture in public relations agencies, and will these effects cause permanent changes in business manners in the agencies after the pandemic. The fact that most people have started making grocery shopping online due to Covid- 19 has increased the share of e-trade in the sector of Fast Moving Consumer Goods (FMCG), which are also known as packaged consumption products. Public relations agencies serving in this sector have accelerated their communication activities especially during the pandemic. A semi-structured interview technique was applied to the representatives of seven public relations agencies serving in the fast moving consumer goods sector within the framework of the questions formed in line with the factors affecting the corporate culture according to Mondy (communication, motivation, leadership, management process, organizational structure and management style) in this study. The study found that hybrid working order (telecommuting/office working) was adopted by agency employees, the concept of office hours disappeared in agencies, the service process became 24/7 by the agency, digital communication tools accelerated the communication processes, and the business capacity of agencies increased. It is observed in line with these factors that pandemic period has caused both positive and negative permanent behavioral changes in the organizational culture of agencies.
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Wang, Weijun, Rui Xiong, and Jing Sun. "B2B Electronic Payment Solution of Fast Moving Consumer Goods Industry." In 2007 International Conference on Wireless Communications, Networking and Mobile Computing. IEEE, 2007. http://dx.doi.org/10.1109/wicom.2007.968.

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Verstraeten, G., D. Van den Poel, A. Prinzie, and P. Van Kenhove. "Detecting Sequential Patterns For Cross-selling Fast Moving Consumer Goods." In DATA MINING 2002. Southampton UK: WIT Press, 2003. http://dx.doi.org/10.2495/data020501.

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Abbas, A., S. Vimal, U. Maheswaran, T. Porselvi, and B. Meenakshi. "Application of IoT for Counterfeit Prevention in Fast Moving Consumer Goods." In Proceedings of the First International Conference on Computing, Communication and Control System, I3CAC 2021, 7-8 June 2021, Bharath University, Chennai, India. EAI, 2021. http://dx.doi.org/10.4108/eai.7-6-2021.2308794.

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Niu, Jiping, and John Dartnall. "Application of fuzzy-MRP-II in fast moving consumer goods manufacturing industry." In 2008 Winter Simulation Conference (WSC). IEEE, 2008. http://dx.doi.org/10.1109/wsc.2008.4736286.

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Li, Ning, LiangJie Zhang, YueJun Chen, and ShengPing Wu. "Research of Strategic Transformation Model of the Fast Moving Consumer Goods Industry." In 2012 IEEE Asia-Pacific Services Computing Conference (APSCC). IEEE, 2012. http://dx.doi.org/10.1109/apscc.2012.35.

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Zhang, Bai-yu, Nai-liang Li, Xiao-cheng Fan, and Zhen-hua Liu. "The distribution mode analysis and optimization modeling of regional Fast Moving Consumer Goods." In EM 2011). IEEE, 2011. http://dx.doi.org/10.1109/icieem.2011.6035454.

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Reports on the topic "Fast Moving Consumer Goods (FMCG)"

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O'Connell, Martin, and Xavier Jaravel. Inflation spike and falling product variety during the Great LockdownThe COVID-19 pandemic led many countries to implement social distancing, lockdowns and travel restrictions, which have resulted in a collapse in the world economy unprecedented in peacetime. Although the real-time effects of the ‘Great Lockdown’ on employment and consumer expenditure have been widely documented, much less is known about how the crisis is impacting inflation. In this paper, we use comprehensive scanner data from the United Kingdom to measure inflation for fast-moving consumer goods during the Great Lockdown in real time. Institute for Fiscal Studies, June 2020. http://dx.doi.org/10.1920/bn.ifs.2020.bn0292.

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