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Books on the topic 'Fast Moving Consumer Goods (FMCG)'

Author: Grafiati
Published: 4 June 2021
Last updated: 6 February 2022

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1

Posholi, Phillip Monehela. The impact of own label in fast moving consumer goods (FMCG) in the Republic of Ireland. Dublin: University College Dublin, 1995.

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2

Cocks, Melanie Jane. An Evaluation of current and potential systems of brand management within fast moving consumer goods (FMCG) companies. Poole: Bournemouth University, 1999.

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3

de, Vries Alex. Fast moving consumer goods distribution in Indonesia. Semarang, Central Java, Indonesia: AsaQue Publisher, 2014.

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4

Meister, Sandra. Brand Communities for Fast Moving Consumer Goods. Wiesbaden: Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-4055-1.

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5

Kerry, Joseph, and Paul Butler, eds. Smart Packaging Technologies for Fast Moving Consumer Goods. Chichester, UK: John Wiley & Sons, Ltd, 2008. http://dx.doi.org/10.1002/9780470753699.

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6

Kerry, Joseph. Smart packaging technologies for fast moving consumer goods. Chichester, England: John Wiley, 2008.

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7

Thomadakis, E. D. An examination of brand loyalty in the fast moving consumer goods market. Manchester: UMIST, 1996.

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8

Schütz, Karsten. Die Nutzung von Paneldaten im strategischen Marketing von Fast Moving Consumer Goods-Herstellern. Wiesbaden: Springer Fachmedien Wiesbaden, 2007. http://dx.doi.org/10.1007/978-3-658-24690-7.

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9

Trastour, V. M. L. The organisation of the marketing function in fast moving consumer goods: A case study of the United Kingdomconfectionery sector. Manchester: UMIST, 1991.

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10

Menke, Julia. The UK Fast Moving Consumer Good (FMCG) Business. VDM Verlag Dr. Mueller e.K., 2007.

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11

FMCG markets: A review of 60 major British fast moving consumer goods markets. London: Market Assessment Publications, 1985.

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12

FMCG markets: A review of 60 major British fast moving consumer goods markets. London: Market Assessment Publications, 1985.

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13

Farmer, Neil. Trends in packaging of food, beverages and other fast-moving consumer goods (FMCG). Woodhead Publishing Limited, 2013. http://dx.doi.org/10.1533/9780857098979.

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14

FMCG markets '85: A review of 60 major British fast moving consumer goods markets. London: Market Assessment Publications, 1985.

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15

B2b Versus B2c Marketing Major Differences Along The Supply Chain Of Fast Moving Consumer Goods Fmcg. Grin Verlag, 2007.

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16

Richard, Caines, and Key Note Publications, eds. Perishable fast-moving consumer goods. Hampton: Key Note Publications, 1994.

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17

Paul, Freeman, ed. Fast moving consumer goods: Taking stock. Henley-on-Thames: NTC Publications, 1994.

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18

Brand Communities for Fast Moving Consumer Goods. Gabler Verlag, 2012.

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19

Encyclopedia of Merchandising Fast Moving Consumer Goods. GLOBALTEAM Press, 1998.

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20

Kerry, Joseph, and Paul Butler. Smart Packaging Technologies for Fast Moving Consumer Goods. Wiley & Sons, Incorporated, John, 2008.

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21

das Nair, Reena, and Namhla Landani. The role of supermarket chains in developing food, other fast-moving consumer goods and consumer goods suppliers in regional markets. UNU-WIDER, 2019. http://dx.doi.org/10.35188/unu-wider/2019/693-7.

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22

Schütz, Karsten. Die Nutzung von Paneldaten im strategischen Marketing von Fast Moving Consumer Goods-Herstellern. Springer Gabler, 2019.

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23

Products That Flow: Circular Business Models and Design Strategies for Fast Moving Consumer Goods. BIS Publishers, 2018.

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24

Laforet, Sylvie. Determinants of corporate hierarchical branding strategies with reference to the fast moving consumer goods. 1995.

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25

Teusner, Sandra. Kunden-Hersteller-Beziehungen unter Berücksichtigung des Marktklimas: Eine empirische Studie im Bereich Fast Moving Consumer Goods. Teusner Sandra, 2010.

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26

Growth of own label in relation to manufactured brands within the UK fast moving consumer goods market 1980: 1993. SIHE, 1993.

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27

Garet, Sylvie. Category management in the Western European fast-moving consumer goods industry: A myth or a reality? : the Oral-B Laboratories approach. 1998.

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28

Antonopoulos, Georgios A., Alexandra Hall, Joanna Large, Anqi Shen, Michael Crang, and Michael Andrews. Fake Goods, Real Money. Policy Press, 2018. http://dx.doi.org/10.1332/policypress/9781447346968.001.0001.

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Abstract:
The trade in counterfeit goods is growing. Recent EU studies on Fast Moving Consumer Goods indicate that 6.5% of all sports(wear) goods, 7.8% of cosmetics and 12.7% of luggage/handbags sold in the EU are in some way counterfeit. The WTO has an oft-repeated estimate of 7% of all global commerce as counterfeit. The World Economic Forum goes further, suggesting that counterfeiting and piracy cost the global economy an estimated $1.77 trillion in 2015, which is nearly 10% of the global trade in merchandise. Much work and popular scrutiny has examined flows of counterfeit goods. However, there remains a general lack of information on the financing of the counterfeit trade. Drawing upon cross-disciplinary research, the book offers a unique account into the financing of the trade in counterfeit goods. Focusing on tangible goods, it addresses the ways in which capital is secured to allow counterfeiting businesses to be initiated and sustained, how entrepreneurs and customers settle payments, the costs of conducting business in the counterfeiting trade, and how profits from the business are spent and invested. The book covers the UK context, whilst also considering the distinctly transnational nature of the trade.
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