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Journal articles on the topic 'Fast Moving Consumer Goods (FMCG)'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

TRIPATHI, ANAND RAJ. "CONSUMER BUYING BEHAVIOUR TOWARDS FMCG PRODUCTS." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 04 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem32520.

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According to the findings of this study, the preferences of consumers about the quality of fast-moving consumer goods (FMCGs) that they purchase are a significant element that influences brand purchases. The primary purpose of this research is to discover the factors that influence the purchasing behavior of fast-moving consumer goods (FMCG) products among the individuals who participated in the study. As time goes on, the processes that are involved in developing and promoting the brand of a firm that deals in fast-moving consumer items are becoming an increasingly important part of everyday

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B. Attih, Okokon. "Marketing Mix and Consumer Purchase Decision of Fast-Moving Consumer Goods (FMCG) in Akwa Ibom State, Nigeria." British Journal of Management and Marketing Studies 8, no. 1 (2025): 67–81. https://doi.org/10.52589/bjmms-ixxfwokk.

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This study was conducted to examine the effect of marketing mix on the consumer purchase decision of fast-moving consumer goods (FMCG) in Akwa Ibom State, Nigeria. The survey research design was used in this study. Data for the study were obtained through a structured questionnaire administered to the respondents. The population of the study comprised all the consumers of fast-moving consumer goods (FMCG) in Akwa Ibom State. The sample size of 308 respondents were selected using convenience sampling technique. Four hypotheses were formulated and tested using Spearman Correlation at 0.05 level

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Mirza, Insha, and Rasmeet Kaur Malhi. "THE IMPACT OF E-COMMERCE ON FMCG SECTOR IN BHOPAL." BSSS Journal of Management 14, no. 1 (2023): 68–84. http://dx.doi.org/10.51767/jm1407.

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In India, Fast Moving Consumer Goods sector is the fourth largest sector and is driving everyone’s life every day.From the past twenty years, FMCG sector has seen a drastic change specifically in terms of increasing online sales across various categories. E-commerce is growing tremendously giving ample opportunities to both big and small businesses in the FMCG industry. Fast Moving Consumer Goods (FMCG) are goods which have very high demand and very low shelf life because they are perishable in nature. These products are non-durable products that are purchased frequently and are consumed very

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Harcourt, Horsfall. "Perceived Brand Quality and Marketing Effectiveness of Quoted Fast Moving Consumer Goods (FMCG) Companies in Rivers State." International Journal of Advanced Academic Research 10, no. 5 (2024): 1–11. https://doi.org/10.5281/zenodo.11117248.

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<em>The study examines the empirical relationship between perceived brand quality and marketing effectiveness of quoted fast moving consumer goods (FMCG) companies in Rivers State. The study adopted a correlational investigation. The population of this study consists of twenty-one (21) quoted fast moving consumer goods (FMCG) companies in Rivers State, using a census sampling techniques. Three (3) respondents were drawn from each of the companies making a total of sixty- three (63) respondents to whom copies of structured questionnaire were administered. The hypotheses were tested using the Pe

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R, Dharmaraj, and Vijayashanthi J. "A Study on Rural Consumer Behaviour towards Selected Fast Moving Consumer Goods in Vellore District." Shanlax International Journal of Commerce 6, s1 (2018): 26–33. https://doi.org/10.5281/zenodo.1419380.

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The main purpose of this study is to Examine Rural Consumer Behavior towards Selected Fast Moving Consumer Goods. The populations of this study consist of Selected Fast Moving Consumer Goods products user in Vellore District. Respondents were selected from different genders, age groups and occupations using fast moving consumer  goods.  FMCG  products  are  those  that  get  replaced  within  a  year. FMCG generally includes wide range of frequently purchased consumer products such as toiletries, soap, cosmetics, tooth cleaning products, s

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Reddy, N. Madhusudhan, and Dr Neeradi Karthik. "Digitalization's Effects on India's Fast-Moving Consumer Goods Sector." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 08 (2024): 1–11. http://dx.doi.org/10.55041/ijsrem36941.

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Everyone shops for food every day, while some people only shop once a week to stock up. However, everyone has to buy food. Products that are cheap, in high demand and sell out quickly are referred to as "fast moving consumer goods" (FMCG). Retailers and supermarkets refer to these items as "fast moving" because consumers buy and use them frequently and stocks run out quickly. FMCG is a major economic engine in India. The fast-moving consumer goods (FMCG) sector, the fourth largest in the economy, consists primarily of household and personal care items. Rising earnings, better access, greater k

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Kollabathula, Aravind and Ramchandra. "A STUDY ON RURAL MARKETING OF FAST-MOVING CONSUMER GOODS [MILK] PRODUCTS IN GUNTUR DISTRICT OF ANDHRA PRADESH." MULTILOGIC IN SCIENCE XIII, no. XXXXVII (2023): 833–35. https://doi.org/10.5281/zenodo.8111966.

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Fast Moving Consumer Goods (FMCG) also known as consumer-packaged goods are consumed every day by the average consumers and it has become part of everyday life for most of the urban and rural people, used up over short period of days, weeks or months and within one year. The items in FMCG include all consumables (other than groceries, pulses) and non-consumable that people buy at regular intervals. Since the past few years, the income of rural Indians is raising and their mindset to buy FMCG products are increasing rapidly with improving their lifestyle. With this improving interest of rural c

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G Pawar, Rameshbhai, and R. K Dave. "An Overview of Fast Moving Consumer Goods (FMCG) of India." International Journal of Science and Research (IJSR) 10, no. 4 (2021): 208–10. https://doi.org/10.21275/sr21401220816.

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Chakkaravarthy Kumaresan R and S Chandramohan. "Brand building challenges for fast moving consumer goods." World Journal of Advanced Research and Reviews 19, no. 3 (2023): 304–8. http://dx.doi.org/10.30574/wjarr.2023.19.3.1807.

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In this paper, we examine the challenges in managing brands in fast-moving consumer goods and the importance of brand identity. In order to highlight the strengths of FMCG, the study was conceptualized with the intention of strengthening and enhancing various initiatives. We conducted this study in response to the need felt by the FMCG sector or that could be realized by them for identification of the need for branding. In this study, we examine the importance of branding as a marketing principle applicable to entrepreneurs who strive to stimulate demand and gain an advantage over their compet

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Chakkaravarthy, Kumaresan R., and Chandramohan S. "Brand building challenges for fast moving consumer goods." World Journal of Advanced Research and Reviews 19, no. 3 (2023): 304–8. https://doi.org/10.5281/zenodo.11652299.

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In this paper, we examine the challenges in managing brands in fast-moving consumer goods and the importance of brand identity. In order to highlight the strengths of FMCG, the study was conceptualized with the intention of strengthening and enhancing various initiatives. We conducted this study in response to the need felt by the FMCG sector or that could be realized by them for identification of the need for branding. In this study, we examine the importance of branding as a marketing principle applicable to entrepreneurs who strive to stimulate demand and gain an advantage over their compet

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Ji, Shou Wen, Zeng Rong Su, and Zhi Hua Zhang. "The Causal Tracing Method of Fast Moving Consumer Goods Logistics Quality Based on Extended Spanning Tree." Advanced Materials Research 694-697 (May 2013): 3480–83. http://dx.doi.org/10.4028/www.scientific.net/amr.694-697.3480.

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The paper analyzes the extended spanning trees elements corresponding to fast-moving consumer goods (FMCG) logistics quality. According to extended spanning tree, we establish a logic model of FMCGs logistics quality causal tracing. At last, the paper gives out tracing algorithm and specific tracing process of FMCG logistics quality based on extended spanning tree.

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ShaikShamshuddin, Venkateswarulu T., adinarayana UV, Bangaruraju I., and Ramarao SG. "Buying Behaviour and Preferences of Consumers with Reference to Fmcg Goods in North Coastal Andhra Pradesh." International Journal of Management and Humanities (IJMH) 4, no. 8 (2020): 5–15. https://doi.org/10.35940/ijmh.G0715.044820.

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The world has become a village and many MNCs have entered Indian operations as it is an attractive destiny for the burgeoning middle class with its increase in disposable income. This competition opened the new doors and ways to face the challenges encountering from FMCG Markets. There are many studies that analyse the consumer brand loyalty towards FMCG products, consumer buying behaviour and brand loyalty of the fast moving consumer goods in the rural markets, the contribution of FMCG goodsin economy of country, factors influencing demand of FMCG goodsamong people. Also there are studies tha

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Jackson, Ilya, Maria Jesus Saenz, Yulu Li, and Michelle Stephanie Ramirez Moreno. "Synchromodal Supply Chains for Fast-Moving Consumer Goods." Applied Sciences 13, no. 5 (2023): 3119. http://dx.doi.org/10.3390/app13053119.

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Synchromodality is an emerging concept in supply chain management. A synchromodal supply chain can be defined as a multimodal transportation planning system, wherein the different agents work in an integrated and flexible way that enables them to dynamically adapt the transport mode based on real-time information from stakeholders, customers, and the logistic network. The potential of synchromodality for the fast-moving consumer goods (FMCG) industry is related to the nature of business. The FMCG market is characterized by relatively low margins and high turnover, which is especially important

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Akhmetova, Z. B., A. Konopelko, and I. A. Kim. "Dynamic analysis of consumer loyalty fast-moving consumer goods market in the Republic of Kazakhstan." Bulletin of "Turan" University, no. 2 (July 3, 2023): 79–91. http://dx.doi.org/10.46914/1562-2959-2023-1-2-79-91.

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As a result of the formation of new geopolitical, economic, and social conditions, the consumer goods market is undergoing high volatility, which entails significant changes. At the same time, the transformation concerns not only the behavior of consumers but also the marketing policies of companies selling goods from the fast-moving consumer goods sector. The scientific article presented the current indicators of the fast-moving consumer goods (FMCG) market in the Republic of Kazakhstan. The results of changes in the economic profile of consumers are given based on the interpretation of the s

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M, Dinesh Kumar, and Praven Kumar KK. "A Study on Factors Influencing Buying Preference of Consumers Towards Fast Moving Consumer Goods." Shanlax International Journal of Management 11, S1-Mar (2024): 56–62. http://dx.doi.org/10.34293/management.v11is1-mar.7999.

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Fast-Moving Consumer Goods (FMCGs) occupy a central role in our daily lives, demanding a deep understanding of consumer preferences for success in this dynamic market. This research delves into the intricate web of factors influencing consumer buying behaviour for FMCGs. It goes beyond the traditional marketing mix (price, product, promotion, place) by examining the interplay between psychological and physiological needs that shape purchase decisions. Additionally, the research investigates the influence of demographic factors like income and cultural background on consumer preferences. The go

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Mishra, Himanshu Bhusan, and Pallabi Mishra. "A Study on Rural Consumer's Satisfaction towards Selected Fast Moving Consumer Goods." Journal of Management and Entrepreneurship 16, no. 1 (2022): 47–54. https://doi.org/10.70906/20221601047054.

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Fast-moving consumer goods (FMCG) demand is increasing by the day. In the Indian market today, we see a plethora of FMCG product names. Corporate sectors have already recognized the tremendous prospects available in the rural sector and are attempting to capitalize on them through strategies focused specifically on rural markets. However, the concern is how well these brands are addressing customers' needs in the Indian market. Keeping this in mind, the article seeks to demonstrate how satisfied consumers are with FMCG product brands. According to existing research, product quality, service qu

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Dr., M. Salem N. Ismael, Ashraf H. Shaarawy Dr., and Mary Louis Rizk Dr. "Measuring the Intention to Adoption of Environmental Sustainability in FMCG Enterprises using the Technology Acceptance Model (TAM)." Measuring the Intention to Adoption of Environmental Sustainability in FMCG Enterprises using the Technology Acceptance Model (TAM) 6, no. 23 (2024): 43. https://doi.org/10.5281/zenodo.14192236.

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<strong><em>Abstract</em></strong><strong>:</strong> <em>   </em><em>Using the Technology Acceptance Model (TAM) as a theoretical framework, this research explores how Fast-Moving Consumer Goods (FMCG) firms intend to implement environmental sustainability practices. A strong positive association between perceived usefulness and the behavioral intention to adopt environmental sustainability practices is established by research using correlation analysis, linear regression analysis, and multiple regression. Perceived ease of use also has a favorable effect on the behavioral intention

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Hwang, Hyun Hee. "Fast Moving Consumer Goods Packaging Innovation - A Case Study on Sensorial Design -." JOURNAL OF THE KOREAN SOCIETY DESIGN CULTURE 24, no. 1 (2018): 637–49. http://dx.doi.org/10.18208/ksdc.2018.24.1.637.

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Siddiqui, Shahida Anusha, Adriano Profeta, Thomas Decker, Sergiy Smetana, and Klaus Menrad. "Influencing Factors for Consumers’ Intention to Reduce Plastic Packaging in Different Groups of Fast-Moving Consumer Goods in Germany." Sustainability 15, no. 9 (2023): 7625. http://dx.doi.org/10.3390/su15097625.

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The greatly increased global use of plastic has serious negative environmental consequences. This study aims to analyse the influence of environmental attitudes, personal norms, social norms, and socioeconomic and demographic characteristics on consumers’ intention to reduce plastic packaging in different groups of fast-moving consumer goods (FMCGs) in Germany. Data on plastic packaging use for food, clothing, cosmetics, cleaning goods, and furniture were collected from 299 German families in a four-stage survey. The findings show differing consumer intentions to reduce plastic packaging betwe

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Rebiazina, Vera, Anna Daviy, and Yana Karlova. "Marketing Metrics Usage by Russian FMCG (Fast Moving Consumer Goods) Companies." Moscow University Economics Bulletin 2016, no. 1 (2016): 108–30. http://dx.doi.org/10.38050/01300105201616.

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The aim of the paper is to identify the characteristics of marketing metrics usage by Russian FMCG (Fast Moving Consumer Goods) companies. The article provides the definition of «marketing metrics» concept, examines the theoretical aspects of marketing metrics and develops their classification. The author analyzes the basic concepts of marketing assessment and approaches to the classification of marketing metrics. The empirical research is based on a mixed strategy approach. Two stages of in-depth interviews were fulfilled to investigate the marketing metrics usage by Russian FMCG companies. D

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K.MUNEESWARAN and C. VETHIRAJAN DR. "CONSUMER BEHAVIOUR ON FAST MOVING CONSUMER GOODS – A STUDY WITH REFERENCE TO PERSONAL CARE PRODUCTS IN MADURAI DISTRICT." INTERNATIONAL JOURNAL OF RESEARCH IN COMPUTER APPLICATION & MANAGEMENT 3, no. 05 (2003): 22–27. https://doi.org/10.5281/zenodo.6561420.

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Consumer behaviour assumes much importance in the present consumer oriented marketing system with particular reference to ‘gender attention’. The FMCG sector consists of four product categories such as Household Care, Personal Care, Food & Beverage and Tobacco each with its own hosts of products that have relatively quick turnover and low costs. Every consumer is purchasing a particular product due to the influence of many factors. The influencing factors differ from one consumer to another and from product to product also. Similarly the brands which hitherto occupied a place i

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Rildwan Olaleye, Banji, Tsediso Joseph Sekhampu, Joseph Nembo Lekunze, and Ntseliseng Khumalo. "Brand extension strategies and customer loyalty: Empirical evidence from fast-moving consumer goods companies." Innovative Marketing 21, no. 1 (2025): 270–80. https://doi.org/10.21511/im.21(1).2025.22.

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The expansion of brands through new product lines in the fiercely competitive fast-moving consumer goods (FMCG) industry is aimed at bolstering companies’ brands and market share while catering to customer preferences. In creating FMCG value chains and fostering company sustainability, companies need to have a strong grasp of the interplay between the company’s brand strategies and customer loyalty. This study investigated how brand trust mediates the effect of brand extension strategies on customer loyalty among people in Lagos State metropolis, Nigeria, who buy a variety of FMCG. Data were c

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Barik, Sarita, Suchitra Sahoo, and Sukanta Chandra Swain. "Internet of Things in FMCG Sector for Better Penetration in Rural India." International Journal of Religion 5, no. 9 (2024): 349–57. http://dx.doi.org/10.61707/1j2gx138.

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Even though most consumers are unaware of it, the Internet of Things (IoT) is quietly linking more consumer goods. Consumers expect connectedness in common household goods and technology, regardless of the terminology used to describe the phenomenon such as smart fridges, smart television and gadgets that interact with each other. Since rural India is the biggest market for fast moving consumer goods (FMCG) industry, intensive penetration of the FMCG sector in rural India is beneficial both in demand and supply side of the market. The purpose of this paper is to highlight how IoT can be the fa

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Srivastava, Santosh, and Bashkar Nalla. "A Review –of Sales Encourage Online Consumer selected FMCG Product." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 07, no. 11 (2023): 1–11. http://dx.doi.org/10.55041/ijsrem27238.

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Abstract:-This Paper Provides, Customers Fast-moving consumer goods are products that sell quickly at relatively low cost. These goods are also called consumer packaged goods.. These goods are purchased frequently, consumed rapidly, priced low, and sold in large quantities. They also have a high turnover when they're on the shelf at the store. This study aims to determine how digital platforms change customer behavior due to many factors that are affected by technological development. This research also provides a perspective on how customers decide to buy FMCG from a digital platform. The res

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TYAGI, SAKSHAM. "Effect of Branding on Customer’s Purchasing Decision in FMCG Products." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem50183.

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Abstract- Focusing on image, awareness, loyalty and equity in brands, the research looks at the role of branding in helping customers get more purchasing power in the fast-moving consumer goods (FMCG) industry. Because of the fierce competition, there are a lot of choices available to the consumer. It not only makes products and services different from others but also helps the brand decide how to achieve this which influences consumers to trust, prefer and come back to the brand again. The research indicates that branding increases a business’s customer loyalty, especially with price consciou

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Tang, Can, Walton Wider, Kai Wah Cheng, Choon Kit Chan, and Leilei Jiang. "Leadership style and employee performance in China’s fast moving consumer goods industry." Humanities and Social Sciences Letters 12, no. 1 (2024): 77–87. http://dx.doi.org/10.18488/73.v12i1.3645.

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The purpose of this study is to investigate the effect of various leadership styles on employee performance in the Fast-Moving Consumer Goods (FMCG) industry in China. The unexpected global spread of the coronavirus pandemic and its complicated issues have created a substantial amount of uncertainty in consumer demand worldwide which has motivated this research and highlighted the crucial role that the FMCG industry's marketing relationship plays in determining enterprise profit. There is a growing concern among enterprise managers, academics and policymakers about employee performance and its

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Tahir, Shamas Hakim. "Exploring the Applications of Blockchain Technology in Fast-Moving Consumer Goods Supply Chain Management." Mazedan International Business Review 4, no. 3 (2023): 13–21. https://doi.org/10.5281/zenodo.10019394.

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In an era where digital transformations are reshaping industries, blockchain technology stands out for its potential to revolutionise supply chain management in the Fast-Moving Consumer Goods (FMCG) sector. This technology's decentralised, transparent, and immutable characteristics promise to address some of the perennial challenges FMCG supply chains face, such as product traceability, transparency, and efficiency. This research delves deeper into these promises, aiming to explore both the theoretical applications and the pragmatic challenges associated with blockchain's integration into FMCG

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Tahir, Shamas Hakim. "Exploring the Applications of Blockchain Technology in Fast-Moving Consumer Goods Supply Chain Management." Mazedan International Business Review 4, no. 3 (2023): 13–21. https://doi.org/10.5281/zenodo.10019622.

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In an era where digital transformations are reshaping industries, blockchain technology stands out for its potential to revolutionise supply chain management in the Fast-Moving Consumer Goods (FMCG) sector. This technology's decentralised, transparent, and immutable characteristics promise to address some of the perennial challenges FMCG supply chains face, such as product traceability, transparency, and efficiency. This research delves deeper into these promises, aiming to explore both the theoretical applications and the pragmatic challenges associated with blockchain's integration into FMCG

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K. Sathish and Mymuna Durufshan. "A Study on Exploring Success Factors for New Product Selling in Fast Moving Consumer Goods." South Asian Journal of Engineering and Technology 14, no. 3 (2024): 31–43. http://dx.doi.org/10.26524/sajet.2024.14.7.

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This study investigates the critical success factors influencing the rapid market penetration of new products in the Fast Moving Consumer Goods (FMCG) sector. As the FMCG industry is characterized by high competition, short product life cycles, and rapidly changing consumer preferences, understanding these factors is essential for companies aiming to achieve swift product acceptance and sustained sales growth. The research employs a mixed-methods approach, combining quantitative surveys and qualitative interviews with industry experts, marketing professionals, and consumers to identify and eva

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Mpele Lekhanya, Lawrence, Nze Grace Olajumoke, and Dorasamy Nirmala. "Exploring fast moving consumer goods (FMCG) small, medium and micro enterprises manufacturers’ need for innovation to achieve growth." Environmental Economics 8, no. 2 (2017): 8–16. http://dx.doi.org/10.21511/ee.08(2).2017.01.

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The purpose of this paper is to investigate the problems of the sustainable development, to explore the level of innovation in the fast moving consumer goods (FMCG) manufacturing SMMEs sectors, which most affects on the state of the environment, to identify the causes of low innovation in the industry and to examine these factors influence on the effectiveness of SMMEs manufacturers innovation strategies, as well as to invent a new innovation strategic approach to overcome innovation problems in the economic growth of fast moving consumer goods SMMEs manufacturers. The study is aimed to determ

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Oluwole Binuyo, Adekunle, Hillary Ekpe, and Babatunde Oloyede Binuyo. "Innovative strategies and firm growth: evidence from selected fast moving consumer goods firms in Lagos state, Nigeria." Problems and Perspectives in Management 17, no. 2 (2019): 313–22. http://dx.doi.org/10.21511/ppm.17(2).2019.24.

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Critical to the sustainability and continuous success of every organization is the performance concept. Hence, the cardinal goal of every organization is to achieve sustainable progressive performance for their organization. Several factors have been found to contribute to the performance of an organization. While empirical evidence indicated that innovativeness is one of the major determinants of organizational performance, many fast moving consumer goods (FMCG) were slow in their demonstration of innovative capability and it has been noted that the performance of these companies has not been

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E, Nithish. "Study on the Impact of Emotions on Consumer Purchasing Behaviour of FMCG Products." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 03 (2025): 1–9. https://doi.org/10.55041/ijsrem42949.

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The behaviour of consumers plays a crucial role in the marketing of Fast-Moving Consumer Goods (FMCG). Consumer decision-making is influenced by numerous factors, including emotional triggers. This research aims to examine the impact of emotions on consumer purchasing behaviour, particularly focusing on social value and impulsive buying tendencies. By analyzing consumer preferences and emotional drivers, this study highlights the role of emotional marketing strategies in FMCG product sales. The research utilizes statistical analysis to measure the significance of emotions in purchasing decisio

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Pilelienė, Lina, Iwona M. Batyk, and Jan Žukovskis. "Cross-Border Shopping on the European Union Fast-Moving Consumer Goods Market: Determinants of Lithuanian Shoppers’ Behavior in Poland." Sustainability 16, no. 1 (2023): 102. http://dx.doi.org/10.3390/su16010102.

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The sustainable economic development of a country or region can be encouraged by cross-border trade as it enables transnational cooperation and encourages entrepreneurs to search for more innovative and socially responsible practices. The Fast-Moving Consumer Goods (FMCG) sector was chosen for the research, as consumers purchase and use or consume these products frequently as they satisfy continuous consumer needs. The research supplements the scientific discussion on cross-border shopping and trade by presenting the research results from the Lithuania–Poland border region. The aim of the arti

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Dr., D. T. Venkatakrishnan. "A STUDY ON RURAL CONSUMERS AWARENESS AND BUYING BEHAVIOUR OF FAST MOVING CONSUMER GOODS [FMCG] WITH SPECIAL REFERENCE TO COIMBATORE DISTRICT." International Journal of Current Research and Modern Education 2, no. 2 (2017): 106–10. https://doi.org/10.5281/zenodo.894700.

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Fast Moving Consumer Goods have become a basic necessity in human life. In this paper, an attempt has been made to find out the rural consumers awareness and buying behavior towards FMCG .A sample of 200 respondent’s was randomly selected from Coimbatore District. The selected samples are analyzed using chi-square test, correlation analysis test. It is found that three variables namely gender, type of family, monthly income is found to be significant association with consumer awareness towards FMCG products. The study also finds that occupation; monthly incomes have significant association wit

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Rahmadani, Meira, and Dewi Puspaningtyas Faeni. "Implementation of Business Intelligence in Fast Moving Consumer Goods Companies." Jurnal Ekonomika dan Manajemen 14, no. 1 (2025): 80–86. https://doi.org/10.36080/jem.v14i1.3535.

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This research aims to analyze the implementation of Business Intelligence (BI) in Fast Moving Consumer Goods (FMCG) companies, with a case study on Wings Group Indonesia. FMCG companies face significant challenges in managing vast and rapidly changing data, which requires intelligent and timely decision-making. The implementation of BI can be a solution to optimize data-driven decisions that are faster and more accurate. Research methods with the risearch library sourced from e-books and open access e-journals. Qualitative descriptive analysis. The results of this study show that BI provides a

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Farooq, Muhammad Waqas, Khawaja Hisham Ul Hassan, and Faiza Nawaz. "Integrating Qualitative and Quantitative Approaches: The Impact of AI Design on Consumer Perception and Buying Behavior in the FMCG Sector." Bulletin of Business and Economics (BBE) 13, no. 2 (2024): 775–86. http://dx.doi.org/10.61506/01.00393.

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The motivation behind this examination is to explore the relationship between AI designs, consumer perception, consumer buying behaviour, and consumer literacy in Pakistan's fast-moving consumer goods (FMCG). To apply ethnography to research the consumer’s buying behaviour in the context of AI designs in the FMCG Sector. This study used the mixed-method approach, a quantitative exploration plan and utilised a survey method to collect data from 250 FMCG sector consumers in Lahore via an online self-administered survey. The paper applied SEM to examine the hypotheses and analyze the data. The qu

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Nassar, Yehia, Ghada Gad, and Wael Kortam. "The Effect of Demographic Variables on Price Sensitivity of Customers A Field Study." Archives of Business Research 9, no. 4 (2021): 101–42. http://dx.doi.org/10.14738/abr.94.10023.

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This study aims to improve understanding of the relationship between some customer demographic variables which are gender, income level, family life cycle and age. And price sensitivity of customers which is an individual difference variable describing how individual consumers show their reactions to changes in price levels. This study will be applied in Fast Moving Consumer goods (FMCG) industry in Egypt. Fast Moving Consumer goods are the products which have high usage frequency, have limited shelf life (up to two years max) for example Biscuits, chocolates, personal care, hair care and dent

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Hardjono, Budiono, and Tan Bee Ying. "Brand Extension of Fast Moving Consumer Goods to Customers’ Perception." TRIKONOMIKA 16, no. 2 (2017): 51. http://dx.doi.org/10.23969/trikonomika.v16i2.714.

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The cost of launching a totally new product or brand is usually very high accompanied by the risk of failure in an overcrowded market. Therefore, brand extension strategy is used due to its built in advantages. This research examined in depth, the factors in a brand extension which influence to customer perception about the existing brand in fast moving consumer goods (FMCG) sector. Four variables such as brand fit, perceived quality, brand familiarity and customer innovativeness, were used to establish the relationship with the customers’ perception. A questionnaire was developed and distribu

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Biercewicz, Konrad, Urszula Chrąchol-Barczyk, Jarosław Duda, and Małgorzata Wiścicka-Fernando. "Modern Methods of Sustainable Behaviour Analysis—The Case of Purchasing FMCG." Sustainability 14, no. 20 (2022): 13387. http://dx.doi.org/10.3390/su142013387.

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In this manuscript, the authors aim to explore sustainable consumer behaviour during shopping at a self-service store with fast-moving consumer goods (FMCG). An innovative combination of virtual reality (VR) equipment and an electroencephalogram (EEG) was used in the study. The objective of the study was to gather information as to how consumers make shopping decisions when buying fast-moving consumer goods (FMCG). The studies conducted so far have used either VR or EEG. To the best knowledge of the authors, no results of a study from the FMCG sector using both these devices simultaneously hav

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Neboh, Nkechi D., and Thokozani P. Mbhele. "Sustainability governance of the fast-moving consumer goods industry." Journal of Governance and Regulation 11, no. 3 (2022): 70–78. http://dx.doi.org/10.22495/jgrv11i3art7.

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The supply chain disruptions have rattled the competitive positioning of the business environment. The fast-moving consumer goods (FMCG) industry is constantly battling to survive in the highly competitive business environment. The supply chain disruptions are manifested in the form of natural disasters, pandemics, and conflicts in society, or political changes or upheavals, however, the mantle of any business resonates with its magnitude of agility and resilience capabilities. Although resilience cushions disruptions and allows a cost-effective recovery into a better optimal state, the FMCG i

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Pokharel, Aradhana, and Binit Pradhan. "Influence of Celebrity Endorsement on Consumers’ Buying Behavior of Fast Moving Consumer Goods in Kathmandu." Journal of Business and Social Sciences Research 2, no. 1-2 (2018): 1. http://dx.doi.org/10.3126/jbssr.v2i1-2.20954.

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<p>This paper explores the influence of celebrity endorsement on consumers’ buying behavior of Fast Moving Consumer Goods (FMCG). It aims to analyze the influence of celebrities’ attributes (attractiveness, expertise, trustworthiness, popularity) on the buying behavior of people living in Kathmandu valley. The entire information are collected using structured questionnaire from one hundred and fifty respondents in Kathmandu valley. The results of descriptive analysis reveal that celebrity endorsement does have positive impact on buying behavior of majority of people. It has also been ide

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Pavani V., Sree, Ramachandra Aryasri A., and Sudhir Reddy M. "Impact of Women's Portrayal in Television Commercials on Promoting Fast-Moving Consumer Goods." International Journal of Information Technology Project Management 12, no. 1 (2021): 80–92. http://dx.doi.org/10.4018/ijitpm.2021010104.

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In various fields, the role of women has been changing over the years in diverse fields around the world like academics, advertising, politics, etc. Nowadays, women portrayal plays a primary role in TV commercials for marketing the FMCG products at an extreme level. This paper intends to study the women portrayal in TV commercials for the purpose of promoting FMCG. It conducts the study in three different perceptive. The first perspective investigates the relevance between the characteristic/category of the FMCG and the impact of women portrayal. The second and third perspectives include the e

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Iqbal, Sobia, and Tehmina Faisal. "EMPLOYEE TURNOVER IN FAST MOVING CONSUMABLE GOODS COMPANIES OF PAKISTAN." Pakistan Journal of Social Research 05, no. 02 (2023): 402–16. http://dx.doi.org/10.52567/pjsr.v5i02.1095.

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One of the primary concerns for scholars and business organizations is Employee Turnover (ET), which has become a challenging topic for managers and organizations due to its association with high costs of recruiting, developing, and training new employees and its potential to cause severe repercussions in achieving organizational goals. This study aimed to identify the factors that influence ET in Fast Moving Consumable Goods Companies (FMCGs) in Pakistan. To achieve this, the study designed a theoretical framework and conducted a literature review on Compensation and Benefits, Leadership, Car

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EFUNTADE, Alani Olusegun, and Olubunmi Omotayo EFUNTADE. "Sectorial Allocation of Banks’ Assets and Profitability of Commercial Banking Sector in Nigeria." WORLD JOURNAL OF FINANCE AND INVESTMENT RESEARCH 7, no. 2 (2023): 108–22. http://dx.doi.org/10.56201/wjfir.v7.no2.2023.pg108.122.

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This study examines sectorial allocation of banks’ assets and profitability of commercial banking sector in Nigeria. The study made use of return on assets (ROA) as proxy for dependent variable measuring profitability of commercial banks in Nigeria while banks assets allocations to Petroleum Sector, Breweries Sector, Conglomerates Sector, Agricultural Sector, Construction Sector and Fast Moving Consumer Goods Sector, was used in the study as independent variables. All data were obtained from Central Bank of Nigeria statistical bulletin and which span across 2008 to 2022. Data stationarity was

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S., Malini, and D. Gnana Senthil Kumar Dr. "A STUDY ON CONSUMER PURCHASING PATTERN TOWARDS FAST MOVING CONSUMER GOODS WITH SPECIAL REFERENCE TO COIMBATORE CITY." International Journal of Current Research and Modern Education 3, no. 1 (2018): 80–83. https://doi.org/10.5281/zenodo.1158703.

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Consumer behaviour is the investigation of people, gatherings, or associations and every one of the exercises related with the buy, utilize and transfer of merchandise and enterprises, including the buyer's passionate, mental and behavioral reactions that go before or take after these exercises. The main objective is to study about consumer awareness towards Fast Moving Consumer Goods and to study about factors influencing consumers to purchase Fast Moving Consumer Goods. For this purpose a sample of 150 was collected from the respondents and the respondents are those who purchase FMCG pro

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Sikiru Olukayode, Yekeen, and Olusola James Oladejo. "CORPORATE GOVERNANCE AND NON-FINANCIAL PERFORMANCE OF QUOTED FAST MOVING CONSUMER GOODS (FMCG) COMPANIES IN NIGERIA." International Journal of Business Management and Economic Review 08, no. 03 (2025): 01–16. https://doi.org/10.35409/ijbmer.2025.3670.

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This study investigates the relationship between corporate governance and non-financial performance, specifically focusing on customer satisfaction in quoted Fast Moving Consumer Goods (FMCG) companies in Nigeria. The research aims to determine the effects of board composition, board independence, and board committees on customer satisfaction through a Purposive sampling survey of 394 accountants, auditors and management staff across FMCG companies. Utilizing a structured questionnaire with a five-point Likert scale, data analysis includes descriptive statistics and multiple regression models

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Amrit, Das. "An Analysis on the Impact of GST on the Fast Moving Consumer Goods Sector in India." International Journal of Innovative Science and Research Technology 8, no. 3 (2023): 425–28. https://doi.org/10.5281/zenodo.7754615.

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The Goods and Services Tax (GST) is the most significant alteration to India's tax system. Products and services are subject to a variety of taxes, such as the excise tax, service tax, central sales tax, luxury tax, lottery tax, amusement tax, octroi, state surcharge, and other levies. The GST replaced a wide variety of indirect taxes formerly levied on consumer goods and services. Nine months have passed since GST was implemented on July 1, 2017, and both the federal government's revenue and the "cascading impact" of taxes have increased. GST has earned the label of "tr

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Patel, Paraskumar. "Data Alignment in the Fast-Moving Consumer Goods Retail Sector." Journal of Technology and Systems 6, no. 1 (2024): 47–55. http://dx.doi.org/10.47941/jts.1710.

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Purpose: The Fast-Moving Consumer Goods (FMCG) industry faces a significant challenge in data alignment due to the diverse range of barcode types utilized by different data sources. Methodology: Barcodes and Universal Product Codes (UPCs) have become pivotal solutions for harmonizing large-scale FMCG product data. This paper explores and analyzes challenges in data aligning within the retail sector.  Findings : The paper proposes solutions to enhance product data synchronization, contributing valuable insights to foster a more data-driven and efficient retail ecosystem. The barcode

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ABIODUN, Olumuyiwa, IYOBHEBHE, Itohan, OKUNDALAIYE, and Henry. "Exploring the Effect of Green Marketing Strategies on Purchasing Decisions in Nigeria's Fast-moving Consumer Goods Sector." International Journal of Economics, Business and Management Research 08, no. 01 (2024): 64–80. http://dx.doi.org/10.51505/ijebmr.2024.8105.

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The global rising consciousness for environmentally friendly products has increased since the advent of COVID-19 pandemic. In developing economies such as Nigeria there are still constraints as to adoption and integration of green orientation and approaches. The study investigated the effect of green marketing strategies on consumer purchasing decision in the fastmoving-consumer-goods (FMCG) industry in Nigeria based on insights gathered from consumers in selected areas of Lagos State. The study adopted a quantitative research approach based on survey research design to gather primary data fro

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Karki, Dipendra, and Upashan Khadka. "Nexus Between Consumer Ethnocentrism and Purchase Intentions." Interdisciplinary Journal of Innovation in Nepalese Academia 2, no. 2 (2023): 217–32. http://dx.doi.org/10.3126/idjina.v2i2.59501.

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The purpose of this study is to analyze the impact of Consumer Ethnocentrism (CE) on the purchase intention of fast-moving consumer goods (FMCG) in Kathmandu. The study involved the administration of a structured, close-ended questionnaire to 324 FMCG consumers aged between 13 and 65 residing in Kathmandu. The results indicate that consumer ethnocentrism and country-of-origin information significantly affect consumers' intentions to purchase foreign FMCG products by influencing their attitudes. The analysis of the Consumer Ethnocentrism Tendencies Scale (CETSCALE) and the results of partial le

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