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Hwang, Hyun Hee. "Fast Moving Consumer Goods Packaging Innovation - A Case Study on Sensorial Design -." JOURNAL OF THE KOREAN SOCIETY DESIGN CULTURE 24, no. 1 (March 31, 2018): 637–49. http://dx.doi.org/10.18208/ksdc.2018.24.1.637.
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Ji, Shou Wen, Zeng Rong Su, and Zhi Hua Zhang. "The Causal Tracing Method of Fast Moving Consumer Goods Logistics Quality Based on Extended Spanning Tree." Advanced Materials Research 694-697 (May 2013): 3480–83. http://dx.doi.org/10.4028/www.scientific.net/amr.694-697.3480.
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The paper analyzes the extended spanning trees elements corresponding to fast-moving consumer goods (FMCG) logistics quality. According to extended spanning tree, we establish a logic model of FMCGs logistics quality causal tracing. At last, the paper gives out tracing algorithm and specific tracing process of FMCG logistics quality based on extended spanning tree.
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Oluwole Binuyo, Adekunle, Hillary Ekpe, and Babatunde Oloyede Binuyo. "Innovative strategies and firm growth: evidence from selected fast moving consumer goods firms in Lagos state, Nigeria." Problems and Perspectives in Management 17, no. 2 (June 6, 2019): 313–22. http://dx.doi.org/10.21511/ppm.17(2).2019.24.
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Critical to the sustainability and continuous success of every organization is the performance concept. Hence, the cardinal goal of every organization is to achieve sustainable progressive performance for their organization. Several factors have been found to contribute to the performance of an organization. While empirical evidence indicated that innovativeness is one of the major determinants of organizational performance, many fast moving consumer goods (FMCG) were slow in their demonstration of innovative capability and it has been noted that the performance of these companies has not been impressive possibly due to the slow pace of innovativeness in the industry. This study thus investigated the effect of innovative strategies on the growth of selected FMCG firms in Lagos state, Nigeria. Survey research design was adopted for the study. The population comprised 1,337 top and middle level management staff of four notable players in the FMCG industry in the state (Honeywell flower mills Plc, Dangote flower mills, Unilever Nigeria Plc, and Cadbury Nigeria Plc). Through proportionate stratified random sampling technique, 400 out of 1,337 were sampled for the study. Four hundred copies of a validated questionnaire with Cronbach’s alpha reliability coefficient ranging from 0.731 to 0.956 were administered to the sample with a response rate of 84.25%. Data were analyzed using both descriptive, as well as inferential statistics. Finding revealed that innovative strategies had a significant effect on growth of FMCG firms in Lagos state, Nigeria (R2 = 0.724, β = 0.887, t = 29.663, P ≤ 0.05). The study recommends that FMCG firms management need to initiate policies that will enhance innovativeness possibly through creation and proper funding of the research and development department to effectively drive growth of FMCG firms.
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Rebiazina, Vera, Anna Daviy, and Yana Karlova. "Marketing Metrics Usage by Russian FMCG (Fast Moving Consumer Goods) Companies." Moscow University Economics Bulletin 2016, no. 1 (February 28, 2016): 108–30. http://dx.doi.org/10.38050/01300105201616.
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The aim of the paper is to identify the characteristics of marketing metrics usage by Russian FMCG (Fast Moving Consumer Goods) companies. The article provides the definition of «marketing metrics» concept, examines the theoretical aspects of marketing metrics and develops their classification. The author analyzes the basic concepts of marketing assessment and approaches to the classification of marketing metrics. The empirical research is based on a mixed strategy approach. Two stages of in-depth interviews were fulfilled to investigate the marketing metrics usage by Russian FMCG companies. Drawing on the results of the empirical research, characteristics of the marketing metrics usage by Russian FMCG companies are identified: those related to specific metrics and those related to the organization of the evaluation process of marketing activity in companies. The results of the research not only expand the theoretical framework of marketing metrics in Russian FMCG market, but also can be used by the Russian FMCG companies to improve the systems of marketing activity assessment based on marketing metrics usage.
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Mpele Lekhanya, Lawrence, Nze Grace Olajumoke, and Dorasamy Nirmala. "Exploring fast moving consumer goods (FMCG) small, medium and micro enterprises manufacturers’ need for innovation to achieve growth." Environmental Economics 8, no. 2 (April 20, 2017): 8–16. http://dx.doi.org/10.21511/ee.08(2).2017.01.
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The purpose of this paper is to investigate the problems of the sustainable development, to explore the level of innovation in the fast moving consumer goods (FMCG) manufacturing SMMEs sectors, which most affects on the state of the environment, to identify the causes of low innovation in the industry and to examine these factors influence on the effectiveness of SMMEs manufacturers innovation strategies, as well as to invent a new innovation strategic approach to overcome innovation problems in the economic growth of fast moving consumer goods SMMEs manufacturers. The study is aimed to determine the level of innovation and factors contributing to low innovation in fast moving consumer goods (FMCG) SMMEs manufacturers, which hinder their economic performance. Mixed approach of quantitative and qualitative questionnaire is used for primary data collection. Sample consists of 120 SMMEs. Statistical Package for Social Sciences (SPSS) (23.0) was employed for data analysis. The study results are presented with figures and diagrams. This study will be a useful tool for general public and relevant stakeholders in this sector.
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Hardjono, Budiono, and Tan Bee Ying. "Brand Extension of Fast Moving Consumer Goods to Customers’ Perception." TRIKONOMIKA 16, no. 2 (December 28, 2017): 51. http://dx.doi.org/10.23969/trikonomika.v16i2.714.
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The cost of launching a totally new product or brand is usually very high accompanied by the risk of failure in an overcrowded market. Therefore, brand extension strategy is used due to its built in advantages. This research examined in depth, the factors in a brand extension which influence to customer perception about the existing brand in fast moving consumer goods (FMCG) sector. Four variables such as brand fit, perceived quality, brand familiarity and customer innovativeness, were used to establish the relationship with the customers’ perception. A questionnaire was developed and distributed to 200 respondents from hypermarket FMCG products’ consumers in Melaka city. It was found that in the context of personal hygiene products, only brand fit and perceived quality have a strong influence on the customer perception. Marketer should, however, carefully to evaluate their extension especially for local brand since not all factors in this extension significantly influence the customer perception.
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Pavani V., Sree, Ramachandra Aryasri A., and Sudhir Reddy M. "Impact of Women's Portrayal in Television Commercials on Promoting Fast-Moving Consumer Goods." International Journal of Information Technology Project Management 12, no. 1 (January 2021): 80–92. http://dx.doi.org/10.4018/ijitpm.2021010104.
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In various fields, the role of women has been changing over the years in diverse fields around the world like academics, advertising, politics, etc. Nowadays, women portrayal plays a primary role in TV commercials for marketing the FMCG products at an extreme level. This paper intends to study the women portrayal in TV commercials for the purpose of promoting FMCG. It conducts the study in three different perceptive. The first perspective investigates the relevance between the characteristic/category of the FMCG and the impact of women portrayal. The second and third perspectives include the economy, exploitation, and the growth of the FMCG sectors. The fourth perspective understands the merits, challenges, and bottlenecks faced by the promoters or producers of the FMCG, who exploit the commercials. Accordingly, the research work prepares an extensive questionnaire under these four perspectives to carry out a valuable study. After getting various responses from 21 industries, it carries out the statistical analysis to validate the overall responses. Eventually, it reveals the impact of women portrayal on systematically promoting FMCG products.
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Pokharel, Aradhana, and Binit Pradhan. "Influence of Celebrity Endorsement on Consumers’ Buying Behavior of Fast Moving Consumer Goods in Kathmandu." Journal of Business and Social Sciences Research 2, no. 1-2 (September 2, 2018): 1. http://dx.doi.org/10.3126/jbssr.v2i1-2.20954.
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<p>This paper explores the influence of celebrity endorsement on consumers’ buying behavior of Fast Moving Consumer Goods (FMCG). It aims to analyze the influence of celebrities’ attributes (attractiveness, expertise, trustworthiness, popularity) on the buying behavior of people living in Kathmandu valley. The entire information are collected using structured questionnaire from one hundred and fifty respondents in Kathmandu valley. The results of descriptive analysis reveal that celebrity endorsement does have positive impact on buying behavior of majority of people. It has also been identified from the study that respondents ranked brand as the most dominant factor influencing their buying behavior whereas they ranked celebrity endorsement as forth priority. The result of inferential analysis reveals that significant relationship exists between celebrities’ attributes and purchase intension of FMCG. Since Nepali FMCG companies are in dire need of good promotional strategy, this study provides useful insight to FMCG companies and marketers in Nepal.</p><p>Journal of Business and Social Sciences Research, Vol. 2, No. 1 & 2, pp. 1-14</p>
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Hawking, Paul, and Carmine Sellitto. "A Fast-Moving Consumer Goods Company and Business Intelligence Strategy Development." International Journal of Enterprise Information Systems 13, no. 2 (April 2017): 22–33. http://dx.doi.org/10.4018/ijeis.2017040102.
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The paper used the case study approach to report on how a Fast Moving Consumer Goods (FMCG) company developed their Business Intelligence strategy. Many companies are aware of the benefits that Business Intelligence brings to the corporation— however struggle to have an appropriate or well defined strategy. The authors document in the paper how the company experienced limited benefits with their initial Business Intelligence implementation— however, the subsequent development of a Business Intelligence strategy allowed the firm to redress initial project short-comings across several business areas. The company's Business Intelligence strategy included elements that directly addressed governance and resource management, business technology alignment, innovation and skills capability. The research investigated the experiences of a global FMCG company regarding their Business Intelligence use and the findings may not be generalizable.
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Kumar, Brajesh, and Mintu Gogoi. "Fast Moving Consumer Goods Industry in Rural Market of India: A Case of Mutual Reinvigoration." Ushus - Journal of Business Management 12, no. 4 (September 9, 2013): 51–65. http://dx.doi.org/10.12725/ujbm.25.3.
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The present study has been undertaken to make an assessment of the growing eminence of FMCG industry in the era of enriching rural market in India. The Indian Fast Moving Consumer Goods (FMCG) industry began to take shape during the past five decades. The FMCG sector is a keystone of the Indian economy as it touches every aspect of human life. The FMCG sector, which offers tremendous growth prospects, are food and beverage sector, health care and personal care. Presently, rural India accounts for 34% of total FMCG consumption, but it accounts for more than 40% consumption in major FMCG categories like as personal care, hot beverages, and fabric care. Moreover, 80% of FMCG categories are growing faster in rural India as against urban India (Nielson, 2011). There is a huge growth potential for all the FMCG companies as the per capita consumption of almost all products in the country is amongst the lowest in the world. In recent years, rural markets have acquired significance in countries like China and India, as the overall growth of the economy has resulted in substantial increase in the purchasing power of the rural communities. On account of the green revolution in India, the rural areas are consuming a large quantity of industrial and urban manufactured products.
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Dr Subhadeep Chakraborty and Subhadeep Mukherjee. "A Study on Customer’s Satisfaction towards Brands of Select Fast Moving Consumer Goods." GIS Business 15, no. 2 (February 9, 2020): 88–103. http://dx.doi.org/10.26643/gis.v15i2.18900.
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The demand for fast-moving consumer goods (FMCG) is increasing day by day. Today we are witnessing a lot of brands of FMCG products in the Indian market. But the question is how much these brands are satisfying the customers’ needs in the Indian market. Keeping this point in view, the paper endeavours to highlight how much the customers are satisfiedwith the brands of FMCG products. Existing literature shows that product quality, service quality, perceived value and financial benefit actually affect customer satisfaction. So analysis in this paper is made to see the correlation with customer satisfaction to other independent variables selected. The relationship between the dependent and independent variables in the study has been analyzed using Regression Analysis. The study is carried out in Tinsukia town, Assam with the total sample size of 375 selected on a quota sampling basis.
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OGUNLELA, Gabriel Oyebanjo. "Integrated Supply Chain Management in the Fast-Moving Consumer Goods Manufacturing Industry: A Review." Journal of Economics and Behavioral Studies 10, no. 4(J) (September 14, 2018): 213–20. http://dx.doi.org/10.22610/jebs.v10i4(j).2422.
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A move towards integrated supply chain management (ISCM) in the various manufacturing industries, with the integration of the different associated processes involved, is gaining prominence as a tool for achieving competitive advantage over rival companies. Various studies have been carried out on ISCM globally, with possible problems affecting competitiveness and effective customer service identified as nonintegration, ranging from internal processes to suppliers. This paper reviewed literature on the application of ISCM in the Fast Moving Consumer Goods (FMCG) Manufacturing industry in Nigeria. This involved collecting, sorting, grouping and analysing of available papers to identify strengths and weaknesses and suggest the direction for future research. The review shows that, although some research has been conducted onISCM in the manufacturing industry, little has been done in the FMCG manufacturing industry globally, and in particular, ISCM is still in the initial stages of adoption in Nigeria. The aim of this review is to unearth the extent of application and implementation of ISCM in the FMCG industry in Nigeria, and advise on the status of ISCM and problems confronting its implementation and use. This paper posits that, based on the reviewed literature, there is a need for the FMCG manufacturing industry in Nigeria to implement ISCM, considering its importance as iterated by both academics and business managers. This review was carried out focusing on literature relating to ISCM in the FMCG Manufacturing industry and does not cover the entire manufacturing industry.
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Rajan, G. B. Sabari, and Dr S. Parimala Dr. S. Parimala. "Stock Price Movement through Technical Analysis: Empirical Evidence from the Fast Moving Consumer Goods (FMCG) Sector." Paripex - Indian Journal Of Research 2, no. 2 (January 15, 2012): 143–45. http://dx.doi.org/10.15373/22501991/feb2013/49.
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Al Riyami, Moosa. "Effect of Sales Promotion on Consumers Towards Fast-Moving Consumer Goods in Al-Dakhliyah Governorate." Archives of Business Research 9, no. 1 (January 17, 2021): 24–35. http://dx.doi.org/10.14738/abr.91.9558.
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The importance of consumer sales promotion in the marketing mix of the fast moving consumer goods (FMCG) category throughout the world has increased. Companies spend considerable time in planning such activities. However, there are few studies conducted in the Middle East to find out effectiveness of promotions. This aims to investigate consumer’s perceptions regarding sales promotion. Results indicate that there is a moderate correlation between consumers’ expectations and sales promotion in Al-Dakhliyah Governorate.
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McDonald, Malcolm H. B., Leslie de Chernatony, and Fiona Harris. "Corporate marketing and service brands ‐ Moving beyond the fast‐moving consumer goods model." European Journal of Marketing 35, no. 3/4 (April 1, 2001): 335–52. http://dx.doi.org/10.1108/03090560110382057.
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Examines the issues associated with the creation and development of service brands in corporate branding. Initially considers the increasing importance of the services sector, the appropriateness of corporate versus individual branding and how service organisations have challenged the traditional approach to business. By analysing the success and failure of corporate branding in financial services, illustrates how thinking about service branding needs to change. Outlines the differences between product and service branding and considers how the fast‐moving consumer goods (FMCG) approach to branding needs to be adjusted for the services sector. Particular emphasis is placed on the intangible nature of services and corporate branding and how problems linked to intangible offerings can be overcome. Concludes with an examination of the roles that employees and consumers play in the delivery and strengthening of the corporate service brands.
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Nassar, Yehia, Ghada Gad, and Wael Kortam. "The Effect of Demographic Variables on Price Sensitivity of Customers A Field Study." Archives of Business Research 9, no. 4 (April 23, 2021): 101–42. http://dx.doi.org/10.14738/abr.94.10023.
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This study aims to improve understanding of the relationship between some customer demographic variables which are gender, income level, family life cycle and age. And price sensitivity of customers which is an individual difference variable describing how individual consumers show their reactions to changes in price levels. This study will be applied in Fast Moving Consumer goods (FMCG) industry in Egypt. Fast Moving Consumer goods are the products which have high usage frequency, have limited shelf life (up to two years max) for example Biscuits, chocolates, personal care, hair care and dental care products. The consumption of these products is high and that’s why these products move fast from retailers to consumers.
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Silvius, Stanciu, Virlanuta Florina Oana, Vochin Oana Alexandra, Ionescu Romeo Victor, and Valentin Marian Antohi. "Fast Moving Consumer Goods (FMCG) Market in Romania. Features and Trends." www.amfiteatrueconomic.ro 21, Special 13 (November 2019): 778. http://dx.doi.org/10.24818/ea/2019/s13/778.
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Jepherson, Muhalia, Patrick Ngugi, and Makori Moronge. "LOGISTICS MANAGEMENT SYSTEMS AND PERFORMANCE OF FAST-MOVING CONSUMER GOODS MANUFACTURERS IN NAIROBI, KENYA." International Journal of Supply Chain Management 6, no. 1 (March 3, 2021): 29–63. http://dx.doi.org/10.47604/ijscm.1232.
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Purpose: The purpose of this study was to establish the relationship between logistics management systems and supply chain performance of fast-moving consumer goods manufacturers in, Kenya
Methodology: The study used descriptive research design was The study targeted the operations managers of the 51 FMCG manufacturers located in Nairobi. The sample size was 51 respondents who were selected using the census method. Questionnaires were used for data collection. For comprehension, logic and relevance, 5 respondents were used in pre-testing the questionnaire. Descriptive statistics will be used to analyze quantitative data. In order to test the significance of the effect of the predictor variables on response variables, the study used multiple linear regressions. Data collected was analyzed using SPSS version 23 and presentation of the findings done using figures, tables and charts.
Results: The study found that warehouse management systems positively and significantly influences Supply chain performance of FMCG in Kenya; inventory management systems positively and significantly influences Supply chain performance of FMCG in Kenya; transportation management systems positively and significantly influence Supply chain performance of FMCG in Kenya; clearing and forwarding management systems have positive significant relationship with Supply chain performance of FMCG in Kenya; and information technology has a positive significant influence on the relationship between logistics management systems and supply chain performance of FMCG manufacturers in Kenya.
Unique contribution to theory, practice and policy: The study recommends management of the company to ensure they remain informed on the changes in the market to ensure that their warehouse management system is up-to-date and therefore avoid process redundancy and inaccurate inventories. There is a need to use strategic approach in practices of managing logistics by embracing modernized technology and training of employees on the use of the same. Companies should automate their scheduling process this will lead to fewer interventions by the management and therefore lowering any chances of delays. It is also important for the government to ensure that there are clear regulations by custom department and ensure that the employees in this department are well knowledgeable of their task and are well organized and motivated to conduct their duties.
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ملکی مین باش رزگاه, مرتضی, and هوشمند باقری قره بلاغ. "Consequences Post-Purchase Cognitive Dissonance among Consumer's of Fast Moving Consumer Goods (FMCG)." Journal of Business Management Perspective 18, no. 39 (November 22, 2019): 0. http://dx.doi.org/10.29252/jbmp.18.39.121.
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Rajamohan, S., J. Jenefer, and A. Sathish. "Impact of COVID-19 on FMCG Sector." Shanlax International Journal of Management 8, no. 4 (April 1, 2021): 69–74. http://dx.doi.org/10.34293/management.v8i4.3817.
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Coronavirus pandemic shows an unprecedented change globally, and the impact is even higher in emerging economies like India. Fast Moving Consumer Goods (FMCG) is one of the largest sectors in India with varied businesses, including household, personal care, etc., with high demand, consumed frequently, and services are provided for a low cost. This paper is an attempt to study the outbreak of COVID-19 in the FMCG sector. It shows that FMCG is affected uncommonly with many factors like Labours moved to their natives, logistics issues, and changes in the consumer basket like a sudden increase in demand for sanitary products and surged in demand for cosmetics.
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Oyebanjo Ogunlela, Gabriel, and Lawrence Mpele Lekhanya. "The use of integrated supply chain management model for promoting competitiveness in the fast moving consumer goods (FMCG) manufacturing industry in Nigeria." Problems and Perspectives in Management 14, no. 1 (April 11, 2016): 160–67. http://dx.doi.org/10.21511/ppm.14(1-1).2016.03.
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The importance of integrated supply chain management cannot be overemphasized in any business due to the emergence of inter and intra firm trade, literature has confirmed that the success of any business in all parts of the world depends on the effectiveness of their supply chain management. The focus of this paper is to present an exploratory study on the use of integrated supply chain management model for promoting competitiveness in the fast moving consumer goods (FMCG) manufacturing industry in Nigeria and explore critical factors affecting implementation and use. Primary data are collected from 80 selected respondents in FMCG manufacturing industry based in Lagos Nigeria. Quantitative method of data collection is used. SPSS 22.0 is used to analyze data. Findings of the research indicate the significance of .000* with .879* Cronbach’s Alpha reliability. It also reveales that most of the tested variables are very significant. The study will benefit FMCG manufacturing industry in Nigeria and affiliated stakeholders as well as international communities by providing them with recent model. The findings are limited by the study’s exploratory, quantitative nature and small sample, therefore, generalization of the results should be done with care and further research, with a large sample encouraged
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FRANCIS, MARK, PETER DORRINGTON, and PETER HINES. "SUPPLIER LED NEW PRODUCT DEVELOPMENT PROCESS IMPROVEMENT IN THE UK FAST MOVING CONSUMER GOODS INDUSTRY." International Journal of Innovation Management 12, no. 02 (June 2008): 195–222. http://dx.doi.org/10.1142/s1363919608001959.
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Little has been written about new product and packaging development processes within the fast moving consumer goods (FMCG) industry. While often taking on the status of apocryphical folklore, branded FMCG product development failure rates as high as 90%–95% have appeared in the popular and consultancy press. However, no rigorous study has addressed the commercial success/failure rates of private-label products in this context; an area in which the leading UK supermarket (grocery) retailers are acknowledged to excel. Using a case study-based approach that involved ASDA and six of its leading private-label suppliers, this paper details empirical findings of the operational and commercial performance of the focal ASDA NPD (new product development) process, along with initial insights into the key determinants of this performance. It also produces the first description of the origin, composition and operation of a Supplier Association within the UK FMCG industry and details the new NPD process mapping method and tool that was developed to conduct this study.
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Ji, Shou Wen, Cong Cong Li, and Jia Juan Chen. "Study on Manufacturing Engineering with Supply Chain Profit Model of Fast Moving Consumer Goods Based on TOC Operation Mode." Applied Mechanics and Materials 345 (August 2013): 473–76. http://dx.doi.org/10.4028/www.scientific.net/amm.345.473.
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The article introduces Theory of Constraints to supply chain of manufacturing engineering field and establishes a FMCG supply chain fuzzy comprehensive evaluation model, then use a practical research to support the research result. Through FMCG profit model, comparing TOC model and non-TOC model FMCG supply chain performance, demonstrate the advantage introducing TOC model in FMCG supply chain performance management field.
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Karthik, T. T., and T. P. Ram Prasad. "SWOT (Strength, Weakness, Opportunities and Threats) Analysis of Fast Moving Consumer Goods (FMCG) Industries in India." ComFin Research 8, no. 1 (January 1, 2020): 92–100. http://dx.doi.org/10.34293/commerce.v8i1.3523.
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Fast Moving Consumer Goods (FMCG) is the fourth biggest sector in the Indian economy. There are three primary segments in the sector food and refreshments, which represents 19 percent of the sector; medical services, which represents 31 percent of the offer; and family unit and individual consideration, which represents the staying 50% offer. FMCG market is relied upon to grow 5-6 percent in 2020. FMCG’s metropolitan segment developed by 8 percent, though, its rustic segment grew 5 percent in the quarter finishing September 2019, upheld by moderate swelling, increment in private consumption and country pay. Indian online basic food item market is assessed to surpass deals of about Rs 22,500 crore (US$ 3.19 billion) in 2020, a noteworthy hop of 76 percent over the earlier year. FMCG organizations are hoping to put resources into energy productive plants to profit the general public and lower cost in the long haul. Dabur had plans to contribute Rs 250-300 crore(US$ 38.79-46.55 million) in FY19 for limit extension and potential acquisitions in the homegrown market. The sector saw sound FDI inflow of US$ 16.28 billion during April 2000-March 2020. Investment goals identified with FMCG sector emerging from paper mash, sugar, fermentation, food handling, vegetable oils and vanaspati, cleansers, beautifiers, and toiletries businesses worth Rs 19,846 crore (US$ 2.84 billion) was implemented until December 2019. Developing mindfulness, simpler access, and changing way of life are the key development drivers for the consumer market. The attention on farming, MSMEs, training, medical care, framework and expense discount under Union Budget 2019-20 was required to legitimately affect the FMCG sector. Activities attempted to expand the extra cash in the possession of average person, particularly from country regions, willbe gainful for the sector. Hence, it is being a motivational factor to the researcher to have a study on the SWOT analysis of FMCG Industries in India.
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Sharanya., A. M. "A STUDY ON RURAL MARKETING PERSPECTIVE OF FAST MOVING CONSUMER GOODS (FMCG)." International Journal of Advanced Research 5, no. 3 (March 31, 2017): 1106–10. http://dx.doi.org/10.21474/ijar01/3612.
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Aljunaidi, Alla, and Samuel Ankrak. "The Application of Lean Principles in the Fast Moving Consumer Goods (FMCG)." Journal of Operations and Supply Chain Management 7, no. 2 (December 17, 2014): 1. http://dx.doi.org/10.12660/joscmv7n2p1-25.
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Muhalia, Eric Jepherson, Dr Patrick Karanja Ngugi, and Dr Makori Moronge. "INVENTORY MANAGEMENT SYSTEMS ON SUPPLY CHAIN PERFORMANCE OF FAST-MOVING CONSUMER GOODS MANUFACTURERS IN KENYA." International Journal of Supply Chain and Logistics 5, no. 1 (January 9, 2021): 1. http://dx.doi.org/10.47941/ijscl.507.
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Purpose: The purpose of this study was to determine the influence of inventory management systems on supply chain performance of fast-moving consumer goods manufacturers in KenyaMethodology: The study adopted descriptive research design. The unit of observation was the operations manager of the 51 FMCG manufacturers located in Nairobi. The sampling frame of the current study consisted of operations managers in the manufacturers of the FMCGs in Nairobi. The study used the census method to select 51 manufacturers of the FMCGs in Nairobi, thus the sample of the study was 51 respondents. Primary data was used in the study. The study used questionnaires to collect data. Mixed methods technique of analyzing data was used where both descriptive and inferential analysis were used. The data collected from the field was analyzed using SPSS 23 program. The questionnaires were referenced and the items in them coded for easier data entry. The presentation of the findings was done using tables.Results: The study found that inventory management systems positively and significantly influences Supply chain performance of FMCG in Kenya. The study found that respondents agreed that inventory management systems promotes improved supplier, vendor, and partner relationships; inventory management systems enables the company to maintain a centralized record of every asset; inventory management systems helps in reduction in storage costs; inventory management systems helps to keep track on current stock levels which enables the company to reorder with greater accuracy; and that inventory management systems promotes better reporting and forecasting capabilities.Unique contribution to theory, practice and policy: The study recommended that the recommends the company to adopt new technology (updated inventory management system) to ensure that the processes in the company are efficient; this can be achieved by upgrading operation standards and implementation of new technology and software. Because of technological itches, it is possible for the company to lose data, therefore it is recommended that the company should always have backup of inventory data.
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Muhalia, Eric Jepherson, Dr Patrick Karanja Ngugi, and Dr Makori Moronge. "INVENTORY MANAGEMENT SYSTEMS ON SUPPLY CHAIN PERFORMANCE OF FAST-MOVING CONSUMER GOODS MANUFACTURERS IN KENYA." International Journal of Supply Chain and Logistics 5, no. 1 (January 9, 2021): 1–10. http://dx.doi.org/10.47941/ijscl.507.
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Purpose: The purpose of this study was to determine the influence of inventory management systems on supply chain performance of fast-moving consumer goods manufacturers in KenyaMethodology: The study adopted descriptive research design. The unit of observation was the operations manager of the 51 FMCG manufacturers located in Nairobi. The sampling frame of the current study consisted of operations managers in the manufacturers of the FMCGs in Nairobi. The study used the census method to select 51 manufacturers of the FMCGs in Nairobi, thus the sample of the study was 51 respondents. Primary data was used in the study. The study used questionnaires to collect data. Mixed methods technique of analyzing data was used where both descriptive and inferential analysis were used. The data collected from the field was analyzed using SPSS 23 program. The questionnaires were referenced and the items in them coded for easier data entry. The presentation of the findings was done using tables.Results: The study found that inventory management systems positively and significantly influences Supply chain performance of FMCG in Kenya. The study found that respondents agreed that inventory management systems promotes improved supplier, vendor, and partner relationships; inventory management systems enables the company to maintain a centralized record of every asset; inventory management systems helps in reduction in storage costs; inventory management systems helps to keep track on current stock levels which enables the company to reorder with greater accuracy; and that inventory management systems promotes better reporting and forecasting capabilities.Unique contribution to theory, practice and policy: The study recommended that the recommends the company to adopt new technology (updated inventory management system) to ensure that the processes in the company are efficient; this can be achieved by upgrading operation standards and implementation of new technology and software. Because of technological itches, it is possible for the company to lose data, therefore it is recommended that the company should always have backup of inventory data.
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Muranko, Żaneta, Catriona Tassell, Anouk Zeeuw van der Laan, and Marco Aurisicchio. "Characterisation and Environmental Value Proposition of Reuse Models for Fast-Moving Consumer Goods: Reusable Packaging and Products." Sustainability 13, no. 5 (March 1, 2021): 2609. http://dx.doi.org/10.3390/su13052609.
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Problem: Fast-Moving Consumer Goods (FMCGs) are products that are purchased and consumed frequently to satisfy continuous consumer demand. In a linear economy, FMCGs are typically offered as single-use and disposable products. Limitations in product design, insufficient collection systems, and inefficient recovery processes prevent high recycling rates. As a result, FMCGs often end up in landfill or the environment, contributing to waste accumulation, and pollution. Whilst recycling is the most common waste prevention strategy practiced by the industry, the process is limited to addressing only the final stage of the product life cycle, omitting the overproduction and consumption of materials typical of FMCGs. Instead, reuse is a strategy that is capable of extending the value of resources by slowing material flows. Novel reuse models that require the consumer to interact with durable primary packaging and products are emerging in the FMCG industry. However, the constituent elements and operation principles of such reuse models are not fully understood. The aim of this research is to develop a comprehensive characterisation of reuse models and to evaluate their potential to deliver environmental value. Method: Ninety-two reuse offerings were selected and analysed to identify their reuse system elements. The analysis led to the identification of a framework including five reuse models, which were also evaluated to establish their capability to deliver environmental value when compared to conventional single-use and disposable FMCGs. Results: Currently in the FMCG sector, reusable products are mostly durable packaging, such as bottles and containers for beverages, foods, personal and home care goods, and are infrequently durable products, such as personal and baby care goods, including razors and nappies. Three reuse models involve exclusive reuse, a behaviour by which a reusable product is used and kept by a single user throughout the product lifetime. In exclusive reuse models, users are provided with either a reusable product (model 1), a reusable product with preparation for reuse infrastructure (model 2), or access to preparation for reuse infrastructure (model 3). Two reuse models involve sequential reuse, a behaviour by which a reusable product is used by multiple users throughout the product lifetime and returned after each use to a provider. In sequential reuse models, users are provided with either a reusable product with preparation for reuse infrastructure and provider-operated recovery services (model 4), or a reusable product and provider-operated services for recovery and preparation for reuse (model 5). Whilst the five reuse models can operate standalone, some offerings were found to embed a multi-model approach. Both exclusive and sequential reuse models are capable of delivering environmental value by reducing the use of natural resources and retaining their value in the economy. In particular, sequential reuse models were found to have a greater capability to increase the share of recyclable resources by offering access to infrastructure for the closure of material loops. Conclusions: Consumers can currently access five reuse models and choose between exclusive and sequential reuse behaviours. When adopted in conjunction with recycling, reuse models can enable a more efficient consumption of FMCGs. Providing the infrastructure necessary to enable reuse and recycling is key to the successful and sustainable deployment of the reuse models.
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Shariq, Mohammad. "A Study of Brand Equity Formation in the Fast Moving Consumer Goods Category." Jindal Journal of Business Research 8, no. 1 (March 10, 2019): 36–50. http://dx.doi.org/10.1177/2278682118823306.
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Purpose: To identify key relationships in building brand equity in the fast-moving consumer good (FMCG) category in the United Arab Emirates. Design/methodology/approach: It is postulated that marketing elements impact brand equity dimensions which in turn impact the brand equity construct. Five marketing mix elements were selected—price, distribution intensity, advertising, price promotions and non-price promotions, and four dimensions of brand awareness, brand loyalty, perceived quality and brand associations, finally to overall brand equity. Data were collected from a broad sample. Structural equation modeling was used to test the relationships among the 10 constructs. Findings: Brand loyalty and perceived quality have a significant impact on brand equity, whereas brand awareness and brand association were weak. Brand awareness has a significant influence on brand loyalty. Distribution intensity and non-price promotions have a positive relationship with all the brand equity dimensions, whereas weak support was determined for pricing and advertising. Conclusion: In the FMCG category building strong brand awareness combined with wide distribution and supported by non-price promotions are critical to building brand loyalty which in turn impacts brand equity. Originality/value: This study contributes to the general body of knowledge on branding and provides a starting point for further research in the region.
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Hoskins, Jake David, and Abbie Griffin. "New product performance advantages for extending large, established fast moving consumer goods (FMCG) brands." Journal of Product & Brand Management 28, no. 7 (November 18, 2019): 812–29. http://dx.doi.org/10.1108/jpbm-07-2018-1932.
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Purpose This paper aims to investigate how the current size and structure of a branded product portfolio impacts new product performance for fast-moving consumer goods (FMCG), testing the long-standing proposition that extending a firm’s brand and product portfolio too far is a dangerous proposition that may damage the market performance of the firm’s new product launches. Design/methodology/approach Aspects associated with brand size and structure that may impact new product performance are operationalized along two key dimensions: within-category (scale) and cross-category (scope). The impact of the brand’s scale and scope on the sales performance of newly commercialized products by the brand is empirically investigated in the context of FMCG. Over 2,000 new products launched in 2009 and 2010 across 31 food and non-food FMCG product categories in the USA are included in the regression-based analysis. Findings The authors find strong evidence that brands with broader within-category scale and cross-category scope overall are associated with more successful new product introductions, and that these influences generally are driven more by increased product trial than by repeat or persistence. The authors argue that the higher new product performance observed for more established and proliferated brands may be attributed to advantages of firm product development abilities and product acceptance by the marketplace. Originality/value The current results serve to temper the strong cautions set forth in much of the marketing literature about the dangers of overextending the firm’s brand and product portfolio. These results also suggest that future research should be conducted to further understand more nuanced implications of how best to grow the scale and scope of the firm’s brand and product portfolio.
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Dost, Florian, Ulrike Phieler, Michael Haenlein, and Barak Libai. "Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast-Moving Consumer Goods." Journal of Marketing 83, no. 2 (December 7, 2018): 62–81. http://dx.doi.org/10.1177/0022242918817000.
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Seeded marketing campaigns (SMCs) have become part of the marketing mix for many fast-moving consumer goods (FMCG) companies. In addition to making large investments in advertising and sales promotions, these firms now encourage seed agents or microinfluencers to discuss brands with friends and acquaintances to create further value. It is thus critical to understand how an FMCG seeding program interacts with traditional marketing tools when estimating the effectiveness of such efforts. However, the issue is still underexplored. The authors present the first empirical analysis of this question using a rich data set collected on four brands from various European FMCG markets. They combine advertising and sales promotion data from FMCG brand managers with sales and retail variables from market research companies as well as firm-created word-of-mouth variables from SMC agencies. The authors analyze the data using several approaches, confronting challenges of endogeneity and multicollinearity. They consistently find that firm-created word of mouth through SMC programs interacts negatively with all tested forms of advertising but positively with promotional activities. This phenomenon has significant implications for understanding the utility of SMCs and how they should be managed. The analysis implies that SMCs may increase total sales by approximately 3%–18% throughout the campaigns.
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Alex, K., and M. Mary Suthanthira Malar. "A STUDY ON ADVERTISING STRATEGY OF FAST MOVING CONSUMER GOODS (FMCG) SECTOR IN INDIA - WITH SPECIAL REFERENCE TO TRICHY DISTRICT." International Journal of Research -GRANTHAALAYAH 5, no. 7 (July 31, 2017): 631–38. http://dx.doi.org/10.29121/granthaalayah.v5.i7.2017.2172.
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Advertising developed mainly in twentieth century. The development of technology and research brought sophistication in advertising in recent decades. It has developed significantly after Second World War. After 1950, television became the important medium of advertising. Advertising business changed with the business environment. It is rarely a stable business. Fast Moving Consumer Goods (FMCG) are more in demand and frequently purchased by customers. These goods include all Consumable goods (other than pulses and grains) and consumers buy at regular intervals in small quantities. SWOT Analysis applied to measures the Advertising Strategy of FMCG Sector. Both Primary and Secondary sources of data were utilized for the study. Primary data was collected by means of administering a questionnaire to the customers and advertising manager. Secondary data had been collected from various publications, periodicals, journals, etc. Convenience sampling technique was used for the survey. Questionnaire filled by the selected respondents. The sample size selected is 200. The study concluded that the companies are used the media as a mode of promotion for the FMCG products and tough competition is being faced by the company in market, media planners should be more careful in giving message to the customers.
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Yang, Dazhi, and Allan N. Zhang. "Impact of Information Sharing and Forecast Combination on Fast-Moving-Consumer-Goods Demand Forecast Accuracy." Information 10, no. 8 (August 16, 2019): 260. http://dx.doi.org/10.3390/info10080260.
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This article empirically demonstrates the impacts of truthfully sharing forecast information and using forecast combinations in a fast-moving-consumer-goods (FMCG) supply chain. Although it is known a priori that sharing information improves the overall efficiency of a supply chain, information such as pricing or promotional strategy is often kept proprietary for competitive reasons. In this regard, it is herein shown that simply sharing the retail-level forecasts—this does not reveal the exact business strategy, due to the effect of omni-channel sales—yields nearly all the benefits of sharing all pertinent information that influences FMCG demand. In addition, various forecast combination methods are used to further stabilize the forecasts, in situations where multiple forecasting models are used during operation. In other words, it is shown that combining forecasts is less risky than “betting” on any component model.
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RAJA, Dr M. "Services Marketing – A Study With Reference To Private Hospitals In Dharmapuri District." Restaurant Business 118, no. 9 (September 18, 2019): 390–407. http://dx.doi.org/10.26643/rb.v118i9.8509.
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Services marketing are a sub field of marketing which covers the marketing of both goods and services. Goods include the marketing of fast moving consumer goods (FMCG) and durables. Services marketing typically refer to the marketing of both business to consumer (B2C) and business to business (B2B) services. Common examples of service marketing are found in telecommunications, air travel, health care, financial services, all types of hospitality services, car rental services, and professional services.
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Kondej, Andrzej. "Transformacja handlu detalicznego Fast Moving Consumer Goods (FMCG) w Polsce po 1989 roku." Annales. Etyka w Życiu Gospodarczym 22, no. 1 (March 30, 2019): 85–101. http://dx.doi.org/10.18778/1899-2226.22.1.05.
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Trihatmoko, R. Agus, Roch Mulyani, and Niki Lukviarman. "Product Placement Strategy in the Business Market Competition: Studies of Fast Moving Consumer Goods." Business and Management Horizons 6, no. 1 (June 2, 2018): 150. http://dx.doi.org/10.5296/bmh.v6i1.13239.
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The phenomenon of distribution intensity has received little attention in academic research, particularly in its relation to the distribution of Fast Moving Consumer Goods (FMCG). This paper aimed at exploring distribution management practices that is appropriate for describing concept and theory related to product placement in the market. The paper uses either qualitative research method as phenomenology by using the philosophy of constructivism interpretation or grounded theory by philosophy of pragmatism interpretation. The data obtained to study the development in FMCG distribution management in term of channel group of traditional markets in Indonesia. The result identifies and describes that product placement concept pervades relations among: (1) the firm’s strategic policy; (2) numbers, types, and roles of salesperson; (3) the distribution level of product; and (4) the customers’ coverage expansion. Theoretically this paper proposes four typical of product placement strategies namely; trial, introduction, attacker, and leader. It might be argued that the findings of this study have constructively arranged the concept and theory of product placement as a form of its novelty. The result of the study contributes into the concept of “place” in marketing mix, along with the use of agency theory as an alternative perspective in marketing management research.
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Trihatmoko, R. Agus, Saud Napitupulu, Dian Indri Purnamasari, and Hudi Kurniawanto. "An Assessment of The Demand for New Products of Fast Moving Consumer Goods (FMCG)." Business Management and Strategy 9, no. 2 (December 11, 2018): 18. http://dx.doi.org/10.5296/bms.v9i2.14034.
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Assessing the approximation of demand for a new product is a complex work, while current research on demand assessment is limited. The purpose of this paper is to identify, describe, and obtain deep understanding comprehensively about: (1) the assessment of demand by principal companies in order to create or innovate new products; and (2) buyer responses regarding the assessment on demand aspect concerning on new product buying decision. This research uses qualitative method by phenomenology theoretical design that is: Fast Moving Consumer Goods (FMCG) principal within new product innovation, and FMCG wholesaler phenomenon within transactional buying-selling process between wholesalers and distributors. Data interpretation for this research is constructivism philosophy that is based on the location where buyer and seller, and companies do exist at traditional trade. The result identifies demand aspects those are demand of competitor product and categorical product, product segmentation, and demand of the product itself is: (1) several aspects that are valued by marketers in new product innovations. Aspects of demand are assessed by marketers for marketing mix strategy planning; and (2) the essences and buyer responses. Demand aspects are assessed by the buyer to estimate level of demand of new product within competition at internal or external condition.
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Muhalia, Eric Jepherson, Patrick Karanja Ngugi, and Makori Moronge. "EFFECT OF WAREHOUSE MANAGEMENT SYSTEMS ON SUPPLY CHAIN PERFORMANCE OF FAST-MOVING CONSUMER GOODS MANUFACTURERS IN KENYA." International Journal of Supply Chain Management 6, no. 1 (January 8, 2021): 1. http://dx.doi.org/10.47604/ijscm.1192.
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Purpose: The purpose of this study was to establish the effect of warehouse management systems on supply chain performance of fast-moving consumer goods manufacturers in Kenya
Methodology: The study adopted descriptive research design. The unit of observation was the operations manager of the 51 FMCG manufacturers located in Nairobi. The sampling frame of the current study consisted of operations managers in the manufacturers of the FMCGs in Nairobi. The study used the census method to select 51 manufacturers of the FMCGs in Nairobi, thus the sample of the study was 51 respondents. Primary data was used in the study. The study used questionnaires to collect data. Mixed methods technique of analyzing data was used where both descriptive and inferential analysis were used. The data collected from the field was analyzed using SPSS 23 program. The questionnaires were referenced and the items in them coded for easier data entry. The presentation of the findings was done using tables.
Results: The study found that warehouse management systems positively and significantly influences Supply chain performance of FMCG in Kenya. The study found that the respondents were in agreement that warehouse management system helps to reduce picking errors; warehouse management system facilities the maximum use of storage space; warehouse management system helps to optimize stock control; warehouse management system improves work productivity; and that warehouse management system guide workers through risk assessments and flag up warehouse safety requirements.
Unique contribution to theory, practice and policy: The study recommended that when warehouse management systems are improved, supply chain performance of the company improves as well. The study recommends management of the company to ensure they remain informed on the changes in the market to ensure that their warehouse management system is up-to-date and therefore avoid process redundancy and inaccurate inventories. There is a need to use strategic approach in practices of managing logistics by embracing modernized technology and training of employees on the use of the same.
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Muhalia, Eric Jepherson, Patrick Karanja Ngugi, and Makori Moronge. "EFFECT OF WAREHOUSE MANAGEMENT SYSTEMS ON SUPPLY CHAIN PERFORMANCE OF FAST-MOVING CONSUMER GOODS MANUFACTURERS IN KENYA." International Journal of Supply Chain Management 6, no. 1 (January 8, 2021): 1–11. http://dx.doi.org/10.47604/ijscm.1192.
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Purpose: The purpose of this study was to establish the effect of warehouse management systems on supply chain performance of fast-moving consumer goods manufacturers in Kenya
Methodology: The study adopted descriptive research design. The unit of observation was the operations manager of the 51 FMCG manufacturers located in Nairobi. The sampling frame of the current study consisted of operations managers in the manufacturers of the FMCGs in Nairobi. The study used the census method to select 51 manufacturers of the FMCGs in Nairobi, thus the sample of the study was 51 respondents. Primary data was used in the study. The study used questionnaires to collect data. Mixed methods technique of analyzing data was used where both descriptive and inferential analysis were used. The data collected from the field was analyzed using SPSS 23 program. The questionnaires were referenced and the items in them coded for easier data entry. The presentation of the findings was done using tables.
Results: The study found that warehouse management systems positively and significantly influences Supply chain performance of FMCG in Kenya. The study found that the respondents were in agreement that warehouse management system helps to reduce picking errors; warehouse management system facilities the maximum use of storage space; warehouse management system helps to optimize stock control; warehouse management system improves work productivity; and that warehouse management system guide workers through risk assessments and flag up warehouse safety requirements.
Unique contribution to theory, practice and policy: The study recommended that when warehouse management systems are improved, supply chain performance of the company improves as well. The study recommends management of the company to ensure they remain informed on the changes in the market to ensure that their warehouse management system is up-to-date and therefore avoid process redundancy and inaccurate inventories. There is a need to use strategic approach in practices of managing logistics by embracing modernized technology and training of employees on the use of the same.
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Kukard, Wesley, and Lincoln Wood. "Consumers' Perceptions of Item-Level RFID Use in FMCG." Journal of Global Information Management 25, no. 1 (January 2017): 21–42. http://dx.doi.org/10.4018/jgim.2017010102.
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This research explores how perceived consumer benefits affect the perceived privacy risks from implementation of Radio Frequency Identification (RFID) tags at an item-level in the Fast Moving Consumer Goods (FMCG) industry. Two new categories measure the benefits and risks: in-store and after-sales. These specific categories allow the respondents' willingness to accept RFID to be evaluated using a quantitative survey focused on the primary household grocery purchasers within the USA. The results suggest differences in perceptions of the in-store and after-sales risks and benefits of RFID use. While consumers are aware of privacy risks while using RFID technology, they would be willing to use the technology if sufficient benefits are available. This research moves the discussion away from a focus on consumer privacy issues to a balanced privacy/benefits approach for consumers and how that might affect their technology acceptance, suggesting that careful management of consumer benefits might allow FMCG firms to introduce RFID technology to support their global supply chains.
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Ker[en]Xin, Wong, Yap Kar Sen, and Salini Devi Rajendran. "A study on the benefits of eco-friendly packaging on sustainable supply chain management in fast moving consumer goods industry." E3S Web of Conferences 136 (2019): 04092. http://dx.doi.org/10.1051/e3sconf/201913604092.
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The focal of this qualitative study is to identify the benefits of eco-friendly packaging in sustainable supply chain management among FMCG industry regarding the relationship between benefits (cost reduction, brand image, legal compliance, and environmental friendly) that direct relate to sustainable supply chain management. In this study, interview was conducted and data has been collected through face-to-face interview and e-mail among the respondent who have working experience and knowledge in particular FMCG industry. Four hypotheses were set to study those four variables whether has a significant relationship with the benefits of eco-friendly packaging and sustainable supply chain management in FMCG industry. The collected data was analyzed through exploratory analysis to find out whether it can identify or determine the main variables related to the implementation of eco-friendly packaging on sustainable supply chain management towards FMCG industry in this study. The finding shows there is a direct relationship in which the benefit of eco-friendly packaging brings the company in developing more sustainable supply chain management.
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Tripathi, Shalini Nath, Dheeraj Misra, and Masood Siddiqui. "Impact of Advertising Intensity on Market Risk of a Firm: A Study on the Indian Consumer Goods Sector." Global Business Review 21, no. 6 (August 1, 2019): 1376–86. http://dx.doi.org/10.1177/0972150919856998.
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The objective of this article is to assess the impact of advertising intensity of a firm on its market risk or beta in the Indian consumer goods sector. Our sample companies are part of four sectoral indices of Bombay Stock Exchange, namely, fast-moving consumer goods (FMCG), consumer durable, auto and telecom indices. Pooled regression analysis is deployed to assess the impact of advertising intensity on market risk. The results reveal that advertising intensity is a significant determinant of market risk, and that beta or market risk of a firm varies inversely with its advertising intensity with reference to the Indian consumer goods sector.
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Chung, Walter W. C., Candy C. Y. Ko, Eric W. M. Cheung, and Thomas C. W. Wong. "IT‐enhanced order and delivery process of a fast moving consumer goods (FMCG) company." Benchmarking: An International Journal 14, no. 1 (March 6, 2007): 123–39. http://dx.doi.org/10.1108/14635770710730973.
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K, Jayanthi, and G. Rajendran. "Examining Variety Seeking Behavior–A Study With Reference to Fast Moving Consumer Goods (FMCG)." Journal of Food Products Marketing 20, no. 3 (April 21, 2014): 283–307. http://dx.doi.org/10.1080/10454446.2012.739119.
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Vyas, Preeta Hemang. "Incentive Outlay Ratios in Fast Moving Consumer Goods Sector in India." Vikalpa: The Journal for Decision Makers 30, no. 4 (October 2005): 39–48. http://dx.doi.org/10.1177/0256090920050404.
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Inflationary trends in the economy have led to increased media costs forcing many companies to increase their expenditure on sales promotion activities. It has been recognized that well-planned sales promotion activities have a strategic role to play in brand building and enhancing customer loyalty. This study examines the nature of schemes offered in the fast moving consumer goods (FMCG) category, finds out the ratio of incentive and outlay (which the consumer is expected to make/pay to avail sales promotion offers), explores the relationships, finds out the rationale behind these offers, and provides guidelines to managers designing sales promotion activities. Eight different product categories were selected for the study. Information on actual offers made in these categories in a quarter was compiled and tabulated through content analysis in terms of brand, maximum retail price (MRP), offer (size of the incentive offered), nature of the scheme, pack being promoted, and outlay. The following findings emerged from the data gathered and analysed: Variations in incentive outlay (I/O) ratios across product categories revealed that non-food category exhibits more variations (range) than food category. The level of incentive offered in non-food category was higher than that of food category. Bonus pack followed by free gift and price-offs were the popular tools used across product categories indicating use of similar type of schemes without much innovation. More often, medium to large pack-size was promoted in all categories except the toilet soap category indicating �load the consumer� as the main objective and thereby warding off competition temporarily. The findings suggest that managers need to be creative to create an impact; otherwise, consumers would tend to be less loyal to any brand in a category and drift from one promoted brand to another. They need to give careful thought as to what objectives need to be achieved from whom (loyal, competitive loyal, switchers or non-users). They also need to do a proper analysis by linking sales during promoted period to overall sales, baseline sales, competing brand sales, and impact on trade and consumer behaviour and evolve guidelines with respect to terms and conditions of the offer in terms of size of the incentive, terms, whether immediate or delayed incentive, what efforts are required on the part of the consumer, etc. Before determining the size of incentive to be offered to the consumers, managers need to consider several factors such as level of competition, available budget for the brand, reputation of the company introducing a brand, consumer behaviour, competitive promotional offers, and level of price of a brand vis-�-vis competition. A study of I/O ratios across product categories reveals interesting practices followed by companies. Exploring reasons behind such practices would give insights to managers as to why practices differ from theory and provide guidelines in managing these activities.
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Gordon-Till, Jonathan. "Competitive Intelligence – Law and Ethics." Legal Information Management 4, no. 1 (March 2004): 17–18. http://dx.doi.org/10.1017/s1472669603001075.
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Elsewhere in this journal Arthur Weiss's review of competitive intelligence for legal professionals is careful to point out that CI is a lawful and ethical process. It is not, as some senior managers still believe, a cloak-and-dagger shady activity carried out by unscrupulous managers in the FMCG (fast moving consumer goods), hi-tech or pharmaceutical sectors.
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Deshbhag, Raksha R., and Bijuna C. Mohan. "Study on influential role of celebrity credibility on consumer risk perceptions." Journal of Indian Business Research 12, no. 1 (February 7, 2020): 79–92. http://dx.doi.org/10.1108/jibr-09-2019-0264.
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Purpose The purpose of this study is to determine the influence of celebrity credibility (trustworthiness, attractiveness and expertise) on risk perception and buying intention of Indian fast moving consumer goods (FMCG) consumers. Design/methodology/approach The present study adopted the survey method to know the influence of celebrity credibility dimensions on the perceived risk and purchase intentions of Indian FMCG consumers. This study has performed a survey on 250 respondents using the self-administered questionnaire consisting of 18 measurement scales. Findings The major findings of this study indicate celebrity trust and celebrity expertise are the most important dimensions of celebrity to influence the risk perceptions of Indian FMCG consumers. The risk perceptions positively influence the purchase intentions of Indian FMCG consumers. Research limitations/implications This study was limited to the Indian context, but theoretical contributions in terms of justifying the relationship linking variables, which might affect success, as well as the failure of celebrity endorsements. Practical implications The research findings can assist the practitioners in selecting the right celebrity endorser as a spokesperson for promoting Indian FMCG brands based on three dimensions of celebrity credibility (trust, expertise and attractiveness). Originality/value The study has proposed and tested the new theoretical model considering the celebrity trust, celebrity expertise and celebrity attractiveness as the affective responses from the buyers of FMCG. Perceived risk is mainly cognitive responses influenced through celebrity credible sources. The study attempted to investigate the impact of both affective and cognitive responses on the purchase intentions of Indian FMCG consumers.
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Wijenayake, Shanika, and H. M. R. P. Herath. "Critical Success Factors of Enterprise Resource Planning (ERP) Systems Implementation in Sri Lankan Fast Moving Consumer Goods (FMCG) Industry." Asia Proceedings of Social Sciences 2, no. 1 (December 2, 2018): 69–72. http://dx.doi.org/10.31580/apss.v2i1.365.
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Enterprise Resources Planning Systems (ERP) are implemented in organizations to optimize the supply chain to improve the overall performance. Yet, it is observed that many organizations have not achieved the desired level of performance through this strategic move. Literature suggest that the implementation barriers can be a main reason for this. Hence the problem centered in this study is to identify the success factors and challenges of ERP systems implementation in the FMCG industry in Sri Lanka. This study uses the case study approach for four companies in the FMCG industry. Focus group interviews were used to gather data and the participants of the focus group interviews were key users who had an important role during the implementation. Semi-structured interviews were conducted by an experienced interviewer using an interview guide with semi-structured questions. Success factors included the technological know-how, high management commitment, lesser government regulations, and experience of the process re-engineering. Challenges included investment in resources, information management, changing the organization culture to the best practices of the system, lack of the user training and limitation of the proper consultancy services. Findings of the study can be used as a framework to understand the ERP implementation success factors and the potential challenges faced by organizations in the FMCG industry.
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Mebal.P*, Anish, Hema S, Jothika S.J, and Manochitra M. "Predicting the Demand for Fmcg using Machine Learning." International Journal of Engineering and Advanced Technology 10, no. 3 (February 28, 2021): 169–71. http://dx.doi.org/10.35940/ijeat.c2253.0210321.
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Now-a-days the more accurate prediction of the demand for fast-moving consumer goods (FMCG) is a competitive factor for both the manufacturers and retailers, especially in the super markets, wholesale manufacturers and fresh food sectors and other consumable industries. This proposed system presents the benefits of Machine Learning in sales forecasting for short shelf-life and highly-perishable products, as it predict the statistical information as a result, improves inventory balancing throughout the chain, improving availability to consumers and increasing profitability. This performance is done with various classification algorithms and comparative study is done with some metrics like accuracy, precision, recall and f-score. So that it helps in finding customer need and to increase the profit of the manufacturers.