To see the other types of publications on this topic, follow the link: Fast-moving consumer goods.
Dissertations / Theses on the topic 'Fast-moving consumer goods'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 dissertations / theses for your research on the topic 'Fast-moving consumer goods.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.
1
Stagg, Christopher D. "New product screening in fast moving consumer goods." Thesis, Aston University, 1999. http://publications.aston.ac.uk/10720/.
Full textAbstract:
Theory suggests that the dimensions that are incorporated in the new product screening decision will differ according to the stage of the development process. The outcome of the application of different screening dimensions would be quicker, realistic and more reliable screening decisions. This research project builds on existing new product development and screening literature by investigating new product screening in international fast moving consumer goods companies. It further builds on the existing literature by measuring decision-making relating to projects in 'real time', as managers' responses refer to projects they are currently working on. The introduction of branded consumer products allows us to evolve scales used in new product research by further developing variables relating to branding, promotion and retailer power. The project uncovers multiple dimensions of new product screening and evaluation within this branded product sector. These dimensions are found to differ in their ability to discriminate between two groups of accepted and rejected projects at each of four stages of the new product development process. This investigation provides the intelligence with which managers can determine the likelihood of project acceptance and rejection at different stages of the development process. It highlights the need for managers to apply stage-specific dimensions in the new product screening decision and advocates the redefinition of new product screening from both an academic and managerial perspective. The screening decision should not be viewed as a single, early decision in a product development process, but as a series of stage specific decisions regarding future project potential.
2
Olsson, Julia, and Julia Samaan. "Development of e-commerce within fast moving consumer goods." Thesis, KTH, Fastigheter och byggande, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-231065.
Full textAbstract:
Today, we can observe a shift in consumer behavior where more products are being consumed online. For food or so called fast moving consumer goods it has taken longer to start this transition than for other industries such as books and electronics but now it is on the rise and it has been an overall increase of 30 to 37 % in the last couple of years. A continuous increase in e-commerce will most likely lead to major changes in the real estate industry as the retail industry will not be in need of physical stores to the same way as they are used today. In line with these structural changes new business models will be created that strikes out old ones. The aim of this report is to account for the development of e-commerce within fast moving consumer goods (FMCG) and to evaluate the business models of the main traditional retailers. By comparing how retailer’s business models meet the underlying theory of consumers purchasing behavior online, the purpose is to explain what retailers will be successful in the future. To fulfil the aim of the report an examination has been made of relevant theories such as the theory of planned behavior and its key factors essential to run a successful business model for online retailing within FMCG. Apart from the theory of planned behavior, the business model of IKEA that has been proven to be successful, is used as a reference model. The research is restricted to two of our four main retailers in Sweden for food which is ICA and Bergendahls (City Gross). To answer the research questions a qualitative method has been used in the thesis by performing two case studies on ICA respectively Bergendahls with the collection of primary data in form of interviews, which have been complemented with secondary data. By comparing the business models of ICA and Bergendahls with the theoretical models and the reference object IKEA the purpose is to determine if they will be successful online or not. The key to having a successful business model and online platform is to focus mainly on the wired lifestyle and the customers attitude towards it, which is the most important factor affecting the consumers’ intention towards buying food online. Freshness and novelty are the second and third most important factors affecting the consumers’ intention towards buying food online and therefore shall these factors be the retailers next focus area. In order to pin point what is important for their business and to be able to focus on the right factors for being successful and gaining market shares the retailers should have a separate model for e-commerce.Idag kan vi observera ett förändrat konsumentbeteende där fler produkter konsumeras online. För mat som hör till så kallade snabbrörliga konsumtionsvaror har det tagit längre tid att påbörja denna övergång mot e-handel i jämförelse med andra industrier så som böcker och elektronik, men denna förändring är nu på god väg och det har skett en övergripande ökning med 30 - 37% under de senaste åren. En kontinuerlig ökning av e-handel kommer sannolikt att leda till stora förändringar inom fastighetsbranschen eftersom att detaljhandeln inte kommer att behöva ha fysiska butiker i samma utsträckning. I linje med dessa strukturella förändringar skapas nya affärsmodeller som slår ut gamla. Syftet med denna rapport är att redogöra för utvecklingen av e-handel inom snabbrörliga konsumentvaror (FMCG) och att utvärdera affärsmodellerna hos de största detaljhandlarna. Genom att jämföra hur detaljisternas affärsmodeller uppfyller den underliggande teorin om konsumenters köpbeteende online, är syftet att förklara vilka återförsäljare som kommer att lyckas i framtiden sett till den nämnda teorin. För att uppfylla syftet med rapporten har relevanta teorier granskats så som teorin om planerat beteende och dess centrala faktorer som är nödvändiga för att driva en framgångsrik affärsmodell inom online-detaljhandel för snabbrörliga konsumentvaror. Förutom teorin om planerat beteende används affärsmodellen för referensobjektet IKEA som referensmodell på grund av IKEA:s framgång. Forskningen är begränsad till två av de fyra största återförsäljarna av mat i Sverige vilka är ICA och Bergendahls (City Gross). För att besvara forskningsfrågorna har en kvalitativ metod använts i avhandlingen genom att utföra två fallstudier på ICA respektive Bergendahls med insamling av primära data i form av intervjuer, vilka kompletterats med sekundära data. Genom att jämföra ICA:s och Bergendahls affärsmodeller med de teoretiska modellerna samt med referensobjektet IKEA är syftet att bestämma om återförsäljarnas affärsmodeller kommer att bli framgångsrika online eller ej. Slutsatsen som nåtts är att nyckeln till att ha en framgångsrik affärsmodell och online-plattform är att fokusera främst på den uppkopplade livsstilen och kundernas inställning till den, vilket är den viktigaste faktorn som påverkar konsumenternas intention till att köpa mat online. Färskhet och nymodighet är den andra och tredje viktigaste faktorn som påverkar konsumenternas intention till att köpa mat online och därför bör dessa faktorer vara detaljhandlarens nästa fokusområde. Detaljhandlarna bör ha en separat affärsmodell för e-handel för att kunna precisera det viktigaste för deras affärer, kunna fokusera på rätt faktorer för att nå framgång och ta marknadsandelar.
3
Makhutla, Esther Nthabiseng. "The impact of fast moving consumer goods on green consumerism." Thesis, University of Zululand, 2014. http://hdl.handle.net/10530/1391.
Full textAbstract:
A thesis submitted to the Faculty of Arts in fulfilment of the requirements for the Degree of Masters in Communication Science in the Department of Communication Science at the University of Zululand, South Africa, 2014.Manufacturers, wholesalers and retailers of Fast Moving Consumer Goods (FMCG) have a social responsibility towards their consumer’s environment. Fast Moving Consumer Goods are consumed on a daily basis and their by-products are often discarded incorrectly, impacting negatively on the environment. However, many companies are beginning to take steps towards ensuring that their products are manufactured according to environmentally friendly conditions. The responsibility should not just be placed on labels, but consumers should be properly educated and guided on how to dispose of a product’s packaging such as bottles, cans and plastic bags. Producers, as well as retailers, of FMCG have an ethical responsibility towards their consumers. It has become fashionable and politically correct for FMCG companies all over the world to publicise themselves as “green companies.” However, the materials used in the packaging of these products are most often found thrown in streets and other open areas in the community. This research investigates the impact that FMCG have on the community’s green space and how companies and retailers can effectively communicate their green consumerism initiatives and demonstrate their CSR for both the environment and their consumers. This study revealed that 53.99% of the respondents do not recycle the unused packaging of goods. The primary reason was that recycling is inconvenient. The other conspicuous reason was lack of knowledge of recycling. Apart from that, they also mention that they do not have recycling bins in the community; they have not enough space in their yard and for the fact that they are not getting any incentives. This study focuses on how companies can assist in saving our planet by embracing the concept of green consumerism holistically. Further, the study exposes challenges faced by companies and social organisations with regard to green consumerism. It also tackles existing initiatives of entrenching green consumerism and the study goes on to offer suggestions and recommendations to effectively embrace green consumerism in a global society.
4
Hausmaninger, Martin. "Development of Distribution Logistics for Fast Moving Consumer Goods in Poland." Institut für Transportwirtschaft und Logistik, WU Vienna University of Economics and Business, 2007. http://epub.wu.ac.at/1268/1/document.pdf.
Full textAbstract:
This work analyzes the current situation of distribution logistics in Poland and tries to anticipate future developments in this area. It demonstrates, how the current economic growth and EU membership of Poland since 2004 influences these developments. The focus is on availability of infrastructure, cost of operations, the European distribution structure and distribution channel structures. The research shows that conditions for distribution operations in Poland are on the one hand good, because operation costs are low and warehouse space is cheap and sufficient in supply. On the other hand, the slow development of the road infrastructure and other issues cause major problems. However, the growing Polish market, as well as the central location within Europe, shows that demand for distribution capacities in Poland exists. The work further shows the changes in the distribution channel. While the traditional outlets from independent retailers is slowly loosing importance, the group of modern outlets, consisting of hypermarkets, supermarkets and discount stores, is growing rapidly. Here the dominant companies are foreign investors. These changes in the retail market influence the distribution strategies of manufacturers. They for example try to avoid wholesalers by selling directly to retailers. Furthermore, outsourcing of distribution operations to 3PL providers is practiced more and more. (author's abstract)Series: Schriftenreihe des Instituts für Transportwirtschaft und Logistik - Logistik
5
Ortiz, Duran Sebastian, and Richard Hawks. "Analysis of an international distribution hub for fast moving consumer goods." Thesis, Massachusetts Institute of Technology, 2009. http://hdl.handle.net/1721.1/53540.
Full textAbstract:
Thesis (M. Eng. in Logistics)--Massachusetts Institute of Technology, Engineering Systems Division, 2009.Includes bibliographical references (leaf 52).
The focus of this research is creating a framework to accurately assess the benefits of hub capability in an international distribution network for fast moving consumer packaged goods. The traditional inventory centralization dilemma requires an evaluation of whether the reduction in holding costs outweighs the increases in transportation and handling costs. We developed a mixed integer programming model to determine the benefits of adding hub capability to Consumer Co.'s Northwest Latin American import supply chain. Consumer Co.'s NWLA division imports products from Argentina, Brazil and Mexico to eleven countries within Central and South America, each operating a distribution center. By adding hub capability in the Colon Free Trade Zone, our model determined that the lowest cost could be achieved using a "Hybrid" solution, where some channels flowed through the hub and others were shipped direct. This network design would result in a 4.4% reduction in annual relevant costs. A counter-intuitive revelation was the fact that transportation costs could actually decrease. Similar to airlines, carriers can sometimes offer lower rates for indirect shipments passing through a high volume transit point instead of shipping the product directly through a less traveled route. Hub capability in the Colon Free Trade Zone also provides Consumer Co. with the flexibility to tailor their supply chain to potential changes in the fluctuating Latin American environment. Increasing customer expectations can lead to scenarios with higher safety stocks, for which centralization can provide the highest benefits.
by Sebastian Ortiz Duran and Richard Hawks.
M.Eng.in Logistics
6
Burger, S. (Stephan). "Managing the forecasting function within the fast moving consumer goods industry." Thesis, Stellenbosch : Stellenbosch University, 2003. http://hdl.handle.net/10019.1/53494.
Full textAbstract:
Thesis (MBA)--Stellenbosch University, 2003.ENGLISH ABSTRACT: Forecasting the future has always been one of the man's strongest desires. The aim to determine the future has resulted in scientifically based forecasting models of human health, behaviour, economics, weather, etc. The main purpose of forecasting is to reduce the range of uncertainty within which management decisions must be made. Forecasts are only effective if they are utilized by those who have decisionmaking authority. Forecasts need to be understood and appreciated by decision makers so that they find their way into management of the firm. Companies still predominantly rely on judgemental forecasting methods, most often on an informal basis. There is a large literature base that point to the numerous biases inherent in judgemental forecasting. Most companies know that their forecasts are incorrect but don't know what to do about it and choose to ignore the issue, hoping that the problem will solve itself. The collaborative forecasting process attempts to use history as a baseline, but supplement current knowledge about specific trends, events and other items. This approach integrates the knowledge and information that exists internally and externally into a single, more accurate forecast that supports the entire supply chain. Demand forecasting is not just a matter of duplicating or predicting history into the future. It is important that one person should lead and manage the process. Accountability needs to be established. An audit on the writer's own organization indicated that no formal forecasting process was present. The company's forecasting process was very political, since values were entered just to add up to the required targets. The real gap was never fully understood. Little knowledge existed regarding statistical analysis and forecasting within the marketing department who is accountable for the forecast. The forecasting method was therefore a top-down approach and never really checked with a bottom up approach. It was decided to learn more about the new demand planning process prescribed by the head office, and to start implementing the approach. The approach is a form of a collaborative approach which aims to involve all stakeholders when generating the forecast, therefore applying a bottom up approach. Statistical forecasting was applied to see how accurate the output was versus that of the old way of forecasting. The statistical forecast approach performed better with product groups where little changed from previous years existed, while the old way performed better where new activities were planned or known by the marketing team. This indicates that statistical forecasting is very important for creating the starting point or baseline forecast, but requires qualitative input from all stakeholders. Statistical forecasting is therefore not the solution to improved forecasting, but rather part of the solution to create robust forecasts.
AFRIKAANSE OPSOMMING: Vooruitskatting van die toekoms was nog altyd een van die mens se grootste begeertes. Die doel om die toekoms te bepaal het gelei tot wiskundige gebaseerde modelle van die mens se gesondheid, gedrag, ekonomie, weer, ens. The hoofdoel van vooruitskatting is om die reeks van risikos te verminder waarbinne bestuur besluite moet neem. Vooruitskattings is slegs effektief as dit gebruik word deur hulle wat besluitnemingsmag het. Vooruitskattings moet verstaan en gewaardeer word deur die besluitnemers sodat dit die weg kan vind na die bestuur van die firma. Maatskappye vertrou nog steeds hoofsaaklik op eie oordeel vooruitskatting metodes, en meestal op 'n informele basis. Daar is 'n uitgebreide literatuurbasis wat daarop dui dat heelwat sydigheid betrokke is by vooruitskattings wat gebaseer is op eie oordeel. Baie organisasies weet dat hulle vooruitskattings verkeerd is, maar weet nie wat daaromtrent te doen nie en kies om die probleem te ignoreer, met die hoop dat die probleem vanself sal oplos. Die geïntegreerde vooruitskattingsproses probeer om die verlede te gebruik as 'n basis, maar voeg huidige kennis rakende spesifieke neigings, gebeurtenisse, en ander items saam. Hierdie benadering integreer die kennis en informasie wat intern en ekstern bestaan in 'n enkele, meer akkurate vooruitskatting wat die hele verskaffingsketting ondersteun. Vraagvooruitskatting is nie alleen 'n duplisering of vooruitskatting van die verlede in die toekoms in nie. Dit is belangrik dat een persoon die proses moet lei en bestuur. Verantwoordelikhede moet vasgestel word. 'n Oudit op die skrywer se organisasie het getoon dat geen formele vooruitskattingsprosesse bestaan het nie. Die maatskappy se vooruitskattingsproses was hoogs gepolitiseerd, want getalle was vasgestel wat in lyn was met die nodige teikens. Die ware gaping was nooit werklik begryp nie. Min kennis was aanwesig rakende statistiese analises en vooruitskatting binne die bemarkingsdepartement wat verantwoordelik is vir die vooruitskatting. Die vooruitskatting is dus eerder gedoen op 'n globale vlak en nie noodwendig getoets deur die vooruitskatting op te bou uit detail nie. Daar is besluit om meer te leer rakende die nuwe vraagbeplanningsproses, wat voorgeskryf is deur hoofkantoor, en om die metode te begin implementeer. Die metode is 'n vorm van 'n geïntegreerde model wat beoog om alle aandeelhouers te betrek wanneer die vooruitskatting gedoen word, dus die vooruitskatting opbou met detail. Statistiese vooruitskatting was toegepas om te sien hoe akkuraat die uitset was teenoor die ou manier van vooruitskatting. Die statistiese proses het beter gevaar waar die produkgroepe min verandering van vorige jare ervaar het, terwyl die ou manier beter gevaar het waar bemarking self die nuwe aktiwiteite beplan het of bewus was daarvan. Dit bewys dat statistiese vooruitskatting baie belangrik is om die basis vooruitskatting te skep, maar dit benodig kwalitatiewe insette van all aandeelhouers. Statistiese vooruitskattings is dus nie die oplossing vir beter vooruitskattings nie, maar deel van die oplossing om kragtige vooruitskattings te skep.
7
Walker, David. "Attitudes, involvement and consumer behaviour : a longitudinal study in fast moving consumer goods markets." Thesis, Cranfield University, 1994. http://hdl.handle.net/1826/3381.
Full textAbstract:
An empirical study is reported which attempts to validate
two key theoretical consequences of consumer involvement:
differences in brand buying behaviour and differences in
the type of decision processing undertaken.
A literature review is provided which traces the history of
involvement and identifies a suitable contemporary
framework. Work on brand loyalty and attitude modelling is
also reviewed and suitable frameworks identified.
A pilot stage is reported which shows how involvement
measurement techniques can be adapted for use among
frequently purchased products. Results from reliability
testing and differences in the mean levels of involvement
for six grocery product categories are reported.
A main fieldwork phase is reported where a consumer panel
was operated for four months (n=191). Data on levels of
involvement, decision making and purchasing behaviour were
collected from the panel using surveys and diary sheets for
three product categories: newspapers, breakfast cereals and
paper kitchen towels.
The relationship between sources of involvement and buying
behaviour was analysed using LISREL. A model of
involvement is identified which suggests that brand
involvement is generated by the risks associated with
making a poor brand choice and the levels of pleasure
associated with the product field. For newspapers, the
modelling identifies a significant (but small) relationship
between involvement and devotion of purchasing to a limited
number of brands. This relationship was not significant in
the other two product fields. Further analysis identifies
four classifications of buying behaviour (habitual, loyal,
switchers, and variety seekers) which helps to explain why
the linear relationship is so weak.
A second analysis phase is reported which examines the
utility of the Extended Fishbein Model for each of the
three product categories. This analysis supports the
notion that decision processing is more extensive where the
level of product involvement is higher.
The theoretical and managerial implications of the findings
are discussed. Strengths and limitations of the research
design are reviewed.
8
Kitchen, Philip James. "The developing use of public relations in fast moving consumer goods firms." Thesis, Keele University, 1993. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.320248.
Full text
9
Schütz, Karsten. "Die Nutzung von Paneldaten im strategischen Marketing von Fast-moving-consumer-goods-Herstellern." Köln Kölner Wiss.-Verl, 2006. http://deposit.d-nb.de/cgi-bin/dokserv?id=2942053&prov=M&dok_var=1&dok_ext=htm.
Full text
10
Lee, Younjoon. "An investigation into design-driven approaches within fast moving consumer goods brand development." Thesis, Lancaster University, 2012. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.658084.
Full textAbstract:
The attention of design has evolved from developing new products to developing a mechanism to offer more innovative and competitive products. Driven by design thinking and design-driven innovation perspectives, expanded roles for design have been highlighted in academia and business and have been identified as a means to bring innovation to organisations through the application of designerly approaches. Such approaches are often applied to diverse organisational activities in 'a manner that is at odds with conventional roles for design. However, there has been little research investigating how to undertake such a new role for design corresponding to specific industry contexts. In addition little research has explored using (the role of) design in the FMCG industry: research has predominately been confined to design's contribution to brand identity development. Therefore, this PhD aims to propose a way to underpin a new role for design within fast moving consumer goods (FMCG) industry, via the following research phases. First, preliminary research in the form of content analysis of relevant literature was undertaken to discover how an expanded role of design is defined and the manner in which they are being adopted in a number of sectors, which entails a concept of design-driven approaches (DDA): approaches to applying a way of designerly conceptualising and exploiting tasks. Secondly, based on the features of DDA, this research was conducted through transformative mixed methods: a sequence of online survey and in-depth semi-structured interviews in order to explore phenomena which enhance and/or hinder design's integration within business. Grounded on the findings from a series of research activities and empirical data analysis, this research proposes a conceptual model- a framework and road map - of how the FMCG industry can overcome impediments to design's integration within brand development and organisational management by establishing a collaborative designerly frame to encompass activity-based and relational perspectives and elucidating contemporary and expanded roles of design. Finally, via member-checking validation, this model proposes an appropriate way to embed designerly ways into FMCG brand development by underpinning a collaborative ideas generation phase, especially for establishing environmental and organisational change to enhance designerly application.
11
Bondesson, Per, and Stefan Liss. "Lean Production & Sustainable Supply Chains in the Fast Moving Consumer Goods Industry." Thesis, KTH, Industriell produktion, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-200528.
Full textAbstract:
The Fast Moving Consumer Goods (FMCG) industry consists of a large part of our daily purchases making it to an important industry for the society. Within every industry, operational control and supply chains are important success factors regarding efficiency and profitability. Lately, much attention towards sustainability within the industry has been given, due to environmental and to ethical concerns. The whole industry will be forced to undergo major changes in order to remain and to become sustainable. Therefore, operational control and supply chains need to be effective and sustainable in order to sustain this transformation. In this project, an investigation regarding if Lean production and sustainable supply chains can apply to the FMCG industry is conducted. Difficulties with achieving levelled production and factors to attend to in order to become sustainable will be addressed. A literature review about Lean management and sustainable supply chains will be presented. Furthermore, two case studies will be conducted at two beverage companies where a comparison between theory and reality will be conducted. We found that many of the Toyota Production System (TPS) principles can be hard to implement in the FMCG industry. Therefore, Lean production is not easily obtained within the FMCG industry. Specifically, we found that beverage companies have difficulties obtaining levelled production and implementing production levelling tools suggested in TPS. We found that measures conducted in order to level production mainly focus on optimization of internal processes and shortening of lead times upstream. Work to obtain control over demand management has been done on order to facilitate levelling of the production. Therefore, work to be conducted in order accomplish demand managementis suggested as a recommendation in this report. This recommendation contains factors such as: order placement, lead times pricing and campaigns. Several factors suggested in Sustainable Supply Chain Management literature in order to obtain sustainable supplychains were found in our case studies. We found that information exchange between customer and producer is not optimal. Furthermore, we found that high standards regarding suppliers generally result in that only large suppliers can meet these standards. Thus, making it harder to influence aspects regarding sustainability among suppliers. In closing, the FMCG industry have potential to achieve sustainable supply chains, but some factors remain to be improved.Fast Moving Consumer Goods (FMCG) industrin utgör de produkter som konsumeras på daglig basis, vilket gör den till en viktig industri för konsumtionssamhället i stort. Inom alla industrier utgör styrning av interna processer och försörjningskedjor viktiga framgångsfaktorer gällandes effektivitet och lönsamhet. Senaste tiden har det riktats mycket uppmärksamhet mot hållbarhets- och etiska aspekter inom hela industrin. Många intressenter menar på att alla industrier måste ändras för att industrin som helhet ska överleva och bli hållbar. Därför måste interna processer och försörjningskedjor anpassas för att stödja transformationen mot hållbarhet. I detta projekt undersöks ifall Lean produktion och hållbara försörjningskedjor kan anpassas till FMCG industrin. Vi kommer särskilt diskutera de svårigheter som finns med att uppnå utjämnat produktionsflöde och faktorer som är viktiga att åtgärda för att erhålla hållbarhet inom förädlingskedjan. En litteraturstudie kring Lean och hållbara försörjningskedjor kommer att utföras. Vidare kommer två fallstudier på två dryckesföretag att genomföras där en jämförelse mellan teori och verklighet kommer ligga tillgrund för våra slutsatser. De upptäckter vi gjorde under arbetet var att många av de fundamentala Lean-principer(TPS) som Toyota introducerar är svåra att uppnå inom FMCG-industrin. Mer specifikt fann vi i våra fallstudier att uppnå ett jämnt produktionsflöde tillhör en av de största svårigheterna inom dryckesindustrin. Vi upptäckte att det arbete som utförts för att uppnå ett jämnt produktionsflöde mestadels fokuserade på att förbättra interna processer och ledtider uppströms i försörjningskedajan. Arbete kring att kontrollera efterfrågan i syfte att utjämna produktionen har gjorts. I rapporten föreslås områden att undersöka för att bättre styra efterfrågan i form av en rekommendation. Denna rekomendation innehåller faktorer som: orderingång, prisättning av leverans och kampanjer. Flertalet av de hållbarhetsfaktorer som läggs fram i litteraturen kring hur man erhåller hållbara försörjningskedjor återfanns i våra fallstudier. Vi fann att faktorer som informationsutbyte mellan kund och producent inte är optimalt. Vidare utgör höga krav på leverantörer att generellt sett stora leverantörer blir de enda som möter uppsatta krav. Detta försvårar möjligheter att påverka leverantören. I detta fall, påverkan kring hållbarhetsaspekter. FMCG industrin har stora möjligheter att erhålla hållbara försörjningskedjor, men några faktorer återstår att förbättra. Dessa faktorer kommer diskuteras i rapporten.
12
Nordfält, Jens. "Is consumer decision-making out of control? : non-conscious influences on consumer decision-making for fast moving consumer goods." Doctoral thesis, Handelshögskolan i Stockholm, Centrum för Konsumentmarknadsföring (CCM), 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-520.
Full textAbstract:
Most literature on consumer decision-making concentrate on which attributes a certain brand evokes, how a brand is evaluated, or how well a brand can stand the competition of another brand. This is a bit funny since one of the most obvious aspects of decision-making for fast moving consumer goods (FMCGs) is that most products are never considered. Recalling a typical trip to a grocery store one probably realizes that most of the products simply were given no conscious attention. Chances are that a consumer notices less than 1% (of the perhaps close to 10.000 items in a regular grocery store) enough to consider if the item is of any interest. Therefore, in the present thesis the focus is on the influences that enhance, inhibit, or affect the processing of brands, brand associations, ads, or decision criteria, prior to reaching the level of conscious decision-making. These influences are regarded as non-conscious filters, making consumer decision-making as simple and flexible as required by many situations. The filters allow consumers to notice what they search for or what they normally pay attention to, and to ignore complex, disturbing, or unfamiliar stimuli. The thesis consists of an introduction chapter and five articles. The introduction chapter provides a comprehensive picture of the common theme of the articles, namely non-conscious influences on decision-making. The articles cover non-conscious influences during each of the five steps commonly included in the consumer decision-making process. Examples of questions that are elaborated on are: Which criteria influence the degree to which people behave habitually versus respond to marketing stimuli? What is influencing the choice of decision strategy? For example, what influences people to be more loyal versus more deal prone? And what makes people learn something new from an ad instead of just rehearsing what they already new? One aim of the present thesis is to answer questions like the ones stated above. Furthermore, it is argued that these influences are active at a stage before what could be defined as full conscious control.Diss. Stockholm : Handelshögskolan, 2005 S. 1-112: sammanfattning, s. 113-228, [5] s.: 5 uppsater
13
Nordfält, Jens. "Is consumer decision-making out of control ? : non-conscious influences on consumer decision-making for fast moving consumer goods /." Stockholm : Economic Research Institute, Stockholm School of Economics (EFI), 2005. http://web.hhs.se/efi/summary/673.htm.
Full text
14
Esmeraldo, Rosa. "How can a potential franchisor establish a successful franchise in fast moving consumer goods." Thesis, Port Elizabeth Technikon, 2004. http://hdl.handle.net/10948/235.
Full textAbstract:
Franchising has become the latest trend in business expansion and business acquisition and with the South African franchising market estimated at being around 12% and growing rapidly, enormous potential for future growth is indicated. Companies both local and international are seeking franchise expansion opportunities in Africa despite the higher risks. The significance of implementing franchises into Africa is the filtering down of business opportunities to the small and medium enterprise sector. It can be said that franchising promotes business growth and private ownership, while improving the quality of life of the poor through its impact on income and employment. A franchise organisation that grows too quickly might not have the necessary ‘factors’ in place to support all of the units properly. In the survey conducted, it was indicated that the franchise business practice echoed the literature reviewed. All the steps necessary to establish a franchise are important but not necessarily as equal. The more matured franchisee needed less guidance from the franchisor and relied more on the business concept and location. Potential franchisors need to take the necessary steps to establish a franchise and treat each step as an important part of the franchise process.
15
Weng, Jens Oliver. "Value creation of M & A strategies in the fast-moving consumer goods industry." Thesis, Henley Business School, 2003. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.274880.
Full text
16
Francis, Mark. "Understanding lower innovation product development processes in the UK fast moving consumer goods sector." Thesis, Cardiff University, 2002. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.539630.
Full text
17
Ueckermann, Edward Albert. "An assessment of corporate entrepreneurship in the fast-moving consumer goods industry / E.A. Ueckermann." Thesis, North-West University, 2008. http://hdl.handle.net/10394/5073.
Full text
18
Laforet, Sylvie. "Determinants of corporate hierarchical branding strategies with reference to the fast moving consumer goods." Thesis, Loughborough University, 1995. https://dspace.lboro.ac.uk/2134/7052.
Full text
19
Terblanche, Etienne. "Building brand loyalty within selected segments of the South African fast moving consumer goods market." Thesis, Port Elizabeth Technikon, 2002. http://hdl.handle.net/10948/d1002108.
Full textAbstract:
The rapidly increasing competitiveness within the fast-moving consumer goods (FMCG) market compels an organisation within this market to not only entice consumers to purchase the organisation’s brand, but also to keep these consumers purchasing the brand. It is therefore essential that an organisation creates and maintains loyalty among consumers towards its brand. The objective of the research was to find out what strategies an organisation could implement to achieve and sustain loyalty from current and prospective consumers towards its brand in a highly competitive, FMCG market. The main areas of focus were as follows: Establishing the basis on which consumers differentiate between homogenous products. Determining what strategies an organisation could utilise to ensure that consumers will differentiate its brand from those of competitors. Obtaining relevant information to find out what variables motivate consumers to be brand loyal within the FMCG market. Ascertaining how an organisation could build a brand. Determining how an organisation could maintain brand loyalty from its existing consumers. The research included a study of relevant literature and an empirical study. The aim of the literature study was to obtain a solid base of information and opinions regarding the concepts of brands and building brand loyalty. Making use of structured questionnaires and through performing personal interviews, the empirical study consisted of two aspects. The one aspect was a brand loyalty survey conducted among 303 respondents, and the second aspect was a brand loyalty survey conducted with nine owners or marketers of leading brands. The following were the major findings of the research: Relying on being a leader in price and quality is not enough to ensure that a consumer would continue purchasing an organisation’s brand. A brand is an experience and in order for a consumer to become loyal towards a brand, the consumer should have a host of positive thoughts regarding past experience with the brand. It is essential that organisations within the FMCG market proactively develop and implement strategies aimed at creating and maintaining loyalty towards their brands.
20
Maicu, Maria Christina. "Stress and its effects on the employees in a Fast Moving Consumer Goods (FMCG) organisation." University of the Western Cape, 2017. http://hdl.handle.net/11394/6318.
Full textAbstract:
Magister Commercii (Industrial Psychology) - MCom (IPS)Employees in the fast moving consumer goods (FMCG) industry are at risk of experiencing high levels of stress and burnout. Females are especially even more at risk due to their work-load as well as home-life balance and child rearing responsibilities which could have a spill over effect at work. Although sources of stress vary for employees due to their work as well as life experiences, it could still result in negative and detrimental outcomes in their personal as well as professional lives. Stress could further lead to burnout, resulting in an employee developing a lack of personal accomplishment, emotional exhaustion (the extent to which emotional resources are depleted), as well as depersonalisation (negative, cynical attitudes and feelings towards others). This study highlights the significant relationship between occupational stress and burnout as experienced by males and females working in a factory in the Western Cape. A sample of 120 employees was selected from a population of 1000 workers in the fast moving consumer goods industry. For this study, a quantitative research was undertaken, which involved the use of a probability sampling method. The measuring instruments included the Experience of Work and Life Circumstances Questionnaire (WLQ) for stress and the construct burnout was measured with the Maslach Burnout Inventory Human Service (MBI) respectively. Results were obtained by using the Pearson Correlation Coefficient, Analysis of Variance (ANOVA) and T-tests. Permission to conduct this research study on employees was obtained from the management of the factory. Informed consent, as well as anonymity and confidentiality of the employees' responses were ensured.
21
Siwangaza, Luyolo. "The status of internal controls in fast moving consumer goods SMMEs in the Cape Peninsula." Thesis, Cape Peninsula University of Technology, 2013. http://hdl.handle.net/20.500.11838/1722.
Full textAbstract:
Dissertation submitted in fulfilment of the requirements for the degree of
Master of Technology: Internal Auditing
in the Faculty of Business
at the Cape Peninsula University of Technology
2013At present, South African Small Medium and Micro Enterprises (SMMEs) play an important role in the stimulation of the national economy. Despite the above, prior research shows that the failure rate of these entities is exceedingly high. Several factors which impact on SMME sustainability have been identified by prior research and as a result SMME sustainability has received attention from both local- and national Government. One of the factors, which is perceived as a major contributor towards the high failure rate of SMMEs, is the lack of proper internal controls. The responsibility to implement internal controls and internal control frameworks, including the task to ensure that these controls are optimally used, lies with management. In essence, it can be said that a business that is uncontrollable, is ultimately, unmanageable. The analogy was made by the author that “SMMEs are perceived as not sustainable owing to the utilisation of inadequate internal controls”. With the absence of adequate internal controls, an environment would be created where a business is susceptible to all kinds of detrimental risks (for example, fraud risk). When these risks are realised within a small business environment the overall sustainability of such a business will, more often than not, be negatively impacted upon. The main objective of this study was to determine the degree to which the implementation of an adequate system of internal controls can help to improve SMMEs’ sustainability. The research that was conducted was empirical in nature and fell within the ambit of the positivistic research paradigm. The logical stance that was undertaken in this study was that of deductive reasoning and, furthermore, this research was regarded as applied research which incorporated quantitative research characteristics. To achieve the above dispensation, questionnaires were administered and distributed to 110 owners and/or managers of SMMEs which operated within the fast moving consumer goods industry, situated in the Cape Peninsula. The non-probability sampling technique that was executed comprised of purposive sampling, and data that were collected from this research was analysed by deploying descriptive and inferential statistics. Lastly, the research conducted found that SMMEs have implemented internal controls as part of their business measures; however, the issue remains that a majority of these SMMEs are not aware of formal internal control frameworks to further enhance their existing internal control processes. To remedy the above concern, the author was of the perception that respondents should be trained on formal internal control frameworks in order to address the concern of limited awareness of existing internal control frameworks.
22
Hahrs, Jakob, Pehr Andersson, David Evaldsson, and Jakob Hulenvik. "Distributionsstrukturer för FMCG-varor : - en intervjustudie." Thesis, Linnéuniversitetet, Institutionen för ekonomistyrning och logistik (ELO), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-36423.
Full textAbstract:
Inom logistiken finns det ett antal frågeställningar, där struktur är ett viktigt område. Strukturfrågorna berör bland annat distributionen, exempelvis om en färdig produkt ska lagras eller skickas direkt till kund samt hur själva transporten ska gå till. Distributionsstrukturen syftar till att överbrygga de gap som uppstår mellan producerande företag och konsumenterna av deras produkter. Distributionen är i vissa fall mer komplex än företaget i sig, där beslutsfattandet kan handla om vilka delar som ska outsourcas och vilka externa aktörer som ska samarbetas med. Val gällande distributionen kan vara avgörande för ett företags lönsamhet och konkurrensförmåga. Många författare hävdar dock att det inte finns någon generellt svar på hur en distributionsstruktur ska utformas utan det skiljer sig från situation till situation, exempelvis beroende på produkttyp. En produktgrupp där distributionen är av betydelse är FMCG-varor, då de bland annat kännetecknas av en stor geografisk spridning, hög lageromsättningshastighet och frekventa inköp.
23
Du, Toit Ben-Johann. "The effects of eco-labelling on consumer behaviour in the non-foods fast-moving consumer goods category : a study of South African consumers." Thesis, Stellenbosch : Stellenbosch University, 2011. http://hdl.handle.net/10019.1/85161.
Full textAbstract:
Thesis (MBA)--Stellenbosch University, 2011.A global increase in environmental awareness and concern about issues such as climate change, resource depletion and higher levels of pollution are having a greater influence on the purchasing decisions and product selection of consumers. In a response to this trend and growing demand for eco-friendly products, manufacturers introduced goods suggested to have a less harmful impact on the environment. A growing number of environmental logos and unsupported claims caused consumer scepticism and created a need for certified environmental logos, which led to the introduction of eco-labels. To date, South Africa does not have a certified eco-label in the fast-moving consumer goods (FMCG) non-food category. The application of eco-labels on products would allow South African consumers to identify eco-friendly options and incentivise producers to develop goods that are less harmful to the environment. In order to establish the requirements for a successful eco-labelling scheme, a literature review was conducted. Based on the findings, a consumer survey was carried out to determine whether there is a demand for eco-labelled goods in South Africa and whether an eco-labelling project will have a significant effect on consumer behaviour in the FMCG non-food category. Statistical analysis of the data revealed that consumers are concerned about the environment and that they will support eco-friendly goods, if the quality and performance are as good as regular products. The survey, however, revealed that consumers are of the opinion that eco-friendly products are not as effective as regular products. The analysis also found that consumers are price sensitive and not willing to pay a large premium for eco-friendly attributes. These are the two main obstacles hindering South African consumers to move to more sustainable consumption patterns. In the survey, consumers also indicated a need for an independent third party to verify environmental claims, manage eco-labels and audit producers to ensure that eco-friendly goods meet acceptable sustainability and quality standards.
24
Mokhtar, Jonathan, Marcus Larsson, and Martin Westman. "Efterfrågeprognoser : ”En jämförelse av prognosmodeller med avseende på FMCG-marknaden”." Thesis, Linnéuniversitetet, Institutionen för ekonomistyrning och logistik (ELO), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35868.
Full textAbstract:
An organization must manage its resource consumption and material flows in order to satisfy the demand of its products as efficiently as possible. Managing of the aforementioned requires a balance between the organizations resources (such as the capability of distribution and production) and the market demand. According to Gardner (1990), an estimation of future demand is a necessity for maintaining the balance. An instrument that is used frequently to estimate future demand is demand forecasting. The demand forecasting practice has been thoroughly studied and a plethora of academic contributions exist on the topic. However, a best practice demand forecasting method does not exist for every kind of product. The purpose of this paper is to identify which time series forecasting method that will result in the lowest error rate on fast moving consumer goods. The methods are based on sales data of 18 articles from the company Coca-Cola Enterprises Sverige AB which predominantly sells soft drinks. The majority of the theoretical framework is time series models presented by the authors Stig-Arne Mattsson, Patrik Jonsson and Steven Nahmias. The paper identifies Exponential smoothing with individual input variables as the forecasting method with the lowest error rate. The method gave the lowest possible error rate on over 55 percent of the articles. In addition, the combined error rate of the articles using Exponential smoothing with individual input variables gave the lowest overall error.
25
Morel, Magali, and Francis Kwakye. "Green marketing: Consumers´ Attitude towards Eco-friendly Products and Purchase Intention in the Fast Moving Consumer Goods (FMCG) sector." Thesis, Umeå universitet, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-59596.
Full textAbstract:
The research study is on the green marketing but specifically on consumers’ attitudes and purchase intention of eco-friendly products. It has been the global concern for the purpose of the preservation of the polluting and degradation of environment. Many studies have been done on the green marketing exploring the importance of the topic and relationship to the attitude and purchasing behavior of the consumers of eco-friendly products. Through the vital information provided by the expertise, competent and experience researchers, companies have understood the importance of green marketing in order to produce eco-friendly products and these provided much rich information for the literature studies of the thesisThe objective of this research was looked into and explored the influencing of the four traditional marketing-mix elements, satisfaction and word of mouth (WOM) on attitude and purchasing intentions of consumers on eco-friendly products specifically fasting moving consumer goods (FMCG) or non-durable ones. The purpose of the study was to obtain information from consumers’ point of view. Furthermore, one perspective of the study was to look into the comparison of the Swedish and the Non-Swedish their attitudes towards eco-friendly products. A questionnaire provided to obtain the views of the Swedish and others nationalities, how they are influenced by the marketing-mix elements (4P), satisfaction and WOM concerning green attitudes and purchase intention of eco-friendly products. A quantitative approach was adopted for the study by using a questionnaire, one paper version and another online version the total sample was composed of 174 respondents, 81 were collected through internet by using Google.doc surveys and Facebook and 93 by using standard paper questionnaire form. Furthermore, convenient sample was used to collect data so the chosen boundary was Umeå University and its residents.Our findings indicated that consumers who already bought eco-friendly products and those who are satisfied by these previous purchases were willing to repeat purchases. Indeed satisfaction goes with purchase intention. Furthermore the importance of WOM and Advertising about green products the fact that consumers believe in green claim explain the variance of the purchase intention. Positive attitudes concerning willingness to pay an extra price for green products are also correlated with purchase intention. However we discovered also that positive attitudes towards green products do not always lead to action i.e. purchase of these products. Our findings demonstrated that there were differences in attitudes and purchase intention toward green products between mainly the women and men and between the Swedish and the Non-Swedish.
26
Pamuk, Haki. "The Impact Of Modern Retailing On The Prices Of Fast Moving Consumer Goods: Evidence From Turkey." Master's thesis, METU, 2008. http://etd.lib.metu.edu.tr/upload/12610043/index.pdf.
Full textAbstract:
In Turkey, the retailing sector is in a modernization process with the increase in the market share of supermarkets since 1990s. This process has important implications on general economy with changing consumption characteristics. This thesis analyzes the impact of increasing market share of supermarkets on the prices of fast moving consumer goods in traditional retailers. By means of a household panel, a panel data econometric approach is used for assessing the impacts of different supermarket formats between 2002 and 2006 in 12 sectors. The results indicates that increasing market share supermarkets decreases the price levels observed in traditional retailers in some of the sectors and these impacts vary according to supermarket formats and sectors.
27
Hu, J. "Patterns of control in the Chinese supply networks in the fast moving consumer goods (FMCG) Industry." Thesis, University of Cambridge, 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.604694.
Full textAbstract:
This study develops a holistic framework for the control system of supply networks (CSSN) from the perspectives of control processes, control mechanisms and variations of the control systems. It structures and integrates existing knowledge on supply chain management, production operations and network governance, updates cybernetics control concepts for the environment of supply networks, and provides guidance for practitioners to design and evaluate the control systems for their supply networks. Recently, the increasingly tight cooperation of companies and supply networks has called for effective ways to manage the network. Traditional management control has focused on organizational control, based on hierarchical and authoritative motivations. However, in network organization, classic control methods fail to deliver desirable results. Theories on networks and supply chains also lack in-depth discussion of an integrated solution package. This research fills the gap of literature and practice by proposing a loop model embedded with control mechanisms which link all the elements in the supply networks. This research also proposes a new classification for supply networks which matches corresponding control systems. The primary findings of this study are that: The basic components of CSSN are the “control procedures”, i.e. planning – feedback – adjustment; The crucial components of CSSN are the “control mechanisms” that support and complement control procedures. They include operational mechanisms (amplifiers, collectors, filters and action selectors) and configurational mechanisms (transformers); and The four types of supply networks, i.e. organic, parental, bureaucratic and mechanistic networks, correspond to their own control systems, which are the variations of the generic CSSN model.
28
Bocken, Nancy Maria Petronella. "Reducing CO₂ emissions associated with fast moving consumer goods : development and testing of tools and frameworks." Thesis, University of Cambridge, 2012. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.610070.
Full text
29
Ashley, Natasha Lynne. "Critical success factors for multinational enterprises operating in the fast moving consumer goods industry in Nigeria." Diss., University of Pretoria, 2017. http://hdl.handle.net/2263/65484.
Full textAbstract:
Due to market saturation and the attractive opportunities offered by globalisation, increasing numbers of multinational enterprises (MNEs) are expanding into Africa. Nigeria, in particular, is perceived as one of the most opportune markets in the story of “Africa rising” and is home to Africa’s biggest economy and population. Accordingly, several MNEs have attempted to gain market share in the fast moving consumer goods (FMCG) industry in Nigeria. Yet, it is evident that the external environment is unstable and challenging. Although there are laws and policies in place to encourage foreign investment, the external environment of Nigeria is not always conducive to international business operations. MNEs face challenges of corruption and political uncertainty, the liability of foreignness, challenges from local competition, and infrastructure deficiencies. This has led to the failure of several MNEs; however, others have managed to thrive, even in the current economic recession. From this, the primary research question was derived as; what are the CSFs for MNEs operating in the fast moving consumer goods industry in Nigeria? Upon further investigation, there has been no academic research conducted on the CSFs for MNEs operating in the FMCG industry in Nigeria. Therefore, this dissertation sought to vaddress this knowledge gap by asking two secondary research questions: what are the strategic CSFs for MNEs operating in the FMCG industry in Nigeria and what are the operational CSFs for MNEs operating in the FMCG industry in Nigeria? A generic qualitative research approach was employed and thirteen semi-structured interviews with senior managers from MNEs operating in Nigeria were conducted. The unit of analysis was MNEs operating in the FMCG industry in Nigeria and included retail and manufacturing MNEs. Based on the interviews, nineteen strategic CSFs and six operational CSFs were identified. From these, it was evident that understanding the external environment, understanding and meeting the needs of the consumers, and building strong relationships were the most significant SCSFs. Whereas, producing quality products, ensuring efficient distribution and back-up supplies of water and power were vital OCSFs. This study brought to light some of the harsh realities of operating in Nigeria as well as the potential to be successful. Using the existing literature and the advice provided by the participants, this study has numerous implications for future and current managers, as well as the Nigerian government and academics. This study contributes to the body of knowledge about CSFs and sheds light on a topic not previously written about.Dissertation (MCom)--University of Pretoria, 2017.
Business Management
MCom
Unrestricted
30
Kilinskaite, Jolita, and Simone Kolar. "Companies´ Reactions to Rival´ s Actions in the Fast Moving Consumer Goods Industry : Examples of companies in the cosmetics goods industry." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-14989.
Full textAbstract:
Date: June 8th, 2012 Course: EFO 705 Master Thesis Course Program: International Marketing Authors: Jolita Kilinskaite (jke11003), Simone Kolar (skr11003) Title: Companies´ Reactions to Rival´ s Actions in the Fast Moving Consumer Goods (FMCG) Industry- Examples of companies in the cosmetics goods industry Research Question: How do companies in the FMCG industry react to rivals actions? Purpose: The purpose of this thesis is to describe and analyze how companies react to rival´s actions Method: The thesis is based on secondary research and primary research. The primary research is based on semi-structured interview processes and critical incidents Target audience: Companies in the FMCG industry, Academics and Teachers in the field of Strategy and Marketing who are interested in competitive marketing strategies in the FMCG industry Keywords: Differentiation strategy, Imitation Strategy, Co-opetition, Rival´s actions, FMCG industry, Competition, Critical incidents Conclusion: This master thesis concentrates in theory on three common reaction strategies in marketing, which are defined as differentiation, limitation, and co-opetition and describes possible rival´s actions, the roots that cause certain reaction strategies. Based on the literature, interviews were conducted with the marketing managers from four different companies in the cosmetics goods industry, in order to prove whether the interviewed managers support the defined reaction strategies. The result was a support for the differentiation and imitation strategy. However, co-opetition was only used by one of the companies and is therefore seen as a less important strategy, at least in the marketing departments of the interviewed companies.
31
Wu, Philip. "The logistics support strategy for fast moving consumer products distribution in China." Thesis, University of Macau, 2000. http://umaclib3.umac.mo/record=b1636671.
Full text
32
Vieira, Manuel Maria Vaz Antunes. "Processos de venda e digitalização no setor “Fast-Moving Consumer Goods” (FMCG) : case study da empresa Nestlé." Master's thesis, Instituto Superior de Economia e Gestão, 2021. http://hdl.handle.net/10400.5/22769.
Full textAbstract:
Mestrado Bolonha em Ciências EmpresariaisNo âmbito deste projeto de dissertação, pretende-se analisar os processos de venda e digitalização no setor Fast-Moving Consumer Goods (FMCG). Assim sendo, o objetivo passa por compreender a abordagem relacional da venda no contexto dos produtores de FMCGs e os seus clientes do retalho, descrever e analisar o processo de venda neste setor, bem como compreender de que forma a digitalização afeta estes processos de venda na empresa Nestlé. São abordados três grandes temas: a Ótica Relacional da Venda, os Processos de Venda e a Digitalização. Adotou-se uma pesquisa descritiva, através de uma abordagem qualitativa e de uma estratégia de investigação baseada num estudo de caso. Desse modo, foi efetuada uma entrevista semiestruturada online com a atual responsável de Sales Support da Nestlé que se encontra a trabalhar na empresa há 33 anos, tendo passado por diversas áreas de gestão. Conclui- se, no final deste estudo, que a empresa adota uma abordagem de venda relacional e de colaboração e cooperação comercial com todos os seus clientes de modo a que ambas as partes lucrem com a parceria. O processo de venda da Nestlé cumpre com as “sete etapas de venda” definidas por Moncrief & Marshall (2005), desde a prospeção ao follow-up dos clientes e relativamente à Nestlé, concluiu-se que a crescente utilização das tecnologias presentes no mercado, permitiram um acesso privilegiado à informação ajudando no processo de relação comercial com os seus clientes. No futuro, a organização pretende continuar a apostar na constante inovação das suas plataformas digitais de modo a que os seus processos se tornem mais rápidos e liberte tempo aos seus trabalhadores de forma a pensarem mais na sua estratégia e terem o tempo devido para a análise dos dados, contudo, nunca descurando o relacionamento interpessoal nos seus negócios.
The aim of this thesis is to analyze the selling and digitalization processes in the Fast- Moving Consumer Goods (FMCG) sector. Therefore, the objective is to understand the relational approach to selling in the context of FMCG producers and their retail customers, to describe and analyze the selling process in this sector, and to understand how digitalization affects these selling processes in the Nestlé company. Three major themes are addressed: the Relational View of Selling, Selling Processes and Digitalization. A descriptive research was adopted, through a qualitative approach and a research strategy based on a case study. Thus, an online semi-structured interview was carried out with the current head of Sales Support at Nestlé, who has been working at the company for 33 years, having passed through several management areas. The conclusion of this study is that the company adopts an approach of relational selling and commercial collaboration and cooperation with all its customers so that both parties profit with the partnership. Nestlé's sales process complies with the "seven stages of selling" defined by Moncrief & Marshall (2005), from prospection to customer follow-up, and for Nestlé we concluded that the increasing use of technology in the market has allowed for privileged access to information, helping in the process of commercial relations with their customers. In the future, the organization intends to continue to invest in constant innovation of its digital platforms so that its processes become faster and free up time for its employees to think more about their strategy and have the proper time for data analysis, however, never neglecting the interpersonal relationship in their business.
info:eu-repo/semantics/publishedVersion
33
Prado, Perez Sonia. "Sustainability Discourse in the Fast-Moving Consumer Goods Sector – A comparison between Procter & Gamble and Unilever." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-23428.
Full textAbstract:
Environmental protection has gained a lot of attention in recent years. People, governments and NGOs understand that our economic growth needs to be sustainable and respect the ecosystem. Everyone has a role to play in the planet conservation, from consumers to industries. This paper investigates on a linguistic level how the fast-moving consumer goods companies such as Procter & Gamble and Unilever communicate about their sustainability profile, as well as the differences and similarities in their communications. Lastly, I analysed the companies’ sustainability goals and how they relate to those established by the United Nations (UN) Sustainable Development Goals (SDGs). My methodology was a Faircloughian textual analysis of each company’s official web pages with a focus on their sustainability section. The results show that each company addresses their impact on the environment on different sustainability goals. To resolve the environmental challenges, both companies count on innovative technologies to improve their products so they become eco-friendly. This study’s implication is the importance of words choices in the companies’ sustainability discourse, in order to convey clearly what measures are applied to diminish their environmental footprint.
34
Bessinger, Elmarie. "The development of a model for an employee wellness programme for a fast moving consumer goods organisation." Pretoria : [s.n.], 2009. http://upetd.up.ac.za/thesis/available/etd-04282009-171717/.
Full text
35
Axon, David. "Exploring the role of the stakeholder in fast-moving consumer goods cross-sector collaborations : a phenomenological study." Thesis, Edinburgh Napier University, 2016. http://researchrepository.napier.ac.uk/Output/452874.
Full textAbstract:
This thesis aims to explore the experiences of those individuals involved in the phenomenon of cross-sector collaborations within the Fast-Moving Consumer Goods (FMCG) global food sector. The research is situated within a landscape of diminished availability of funding for Non-profit organizations (NPOs) in which new ways of achieving sustained funding are being sought. Coupled with the emergence of increased Corporate Social Responsibility (CSR) activity from Commercial Entities (CEs), in part driven by societal pressure for companies to ‘do more' and the resultant motivation for CEs to deliver effective CSR programmes, cross-sector collaboration appears to offer a methodology through which both sides can achieve their respective aims. The research gap identified focuses on the lack of understanding of the micro-processes, or attributes of the relationship, at the micro-level of partnership interaction. The sample group was accessed from individuals with extensive experience of NPO-CE collaborations within the area of FMCG global food production. This access allowed the experiences of some of these individuals to be gathered and explored within this study. Data collection techniques took the form of semi-structured interviews with twelve senior executives. An interpretivist approach was employed using a phenomenological research design to elicit an understanding of the experiences of the respondents' involvement with NPO-CE collaborations. The intention was to afford the respondents the opportunity to recount their own experiences in their own terms and with their own emphasis on what was important to them within the broad structure provided by the three core categories drawn from the literature: value creation, partnership processes and relationship dynamics. A thematic data analysis was conducted using the framework developed from the initial literature review and subsequent agenda developed. The findings of the study have numerous implications for both academics and practitioners. Firstly, the study contributes to knowledge through the increased understanding of the nature of NPO-CE collaboration at the micro-process level from the perspective of the individual and provides insight into the nature of such relationships. It suggests a number of attributes that are viewed as significant by those involved in NPO-CE relationships at the individual level, including the confirmation of the importance of trust, effective leadership and formal and informal control measures. Secondly, numerous implications emerge for the practicing manager from the study, including perspectives on the demands, risks and rewards at both the individual and organizational level for managers engaged in cross-sector collaborations. Ultimately the study suggests that the traditional linear temporal framework for cross-sector collaboration development should be viewed as more cyclical in nature, and that the concomitant organizational demands of such an approach should be reflected in the decision-making processes ahead of any potential NPO-CE collaboration. The essence of this revised framework is presented in the form of a conceptual model The exploratory nature of the study has facilitated the identification of areas where future research is required, including: the challenges associated with implementing strategic agility within NPO-CE collaborations; exploring mechanisms for building and maintaining trust within a sustained collaboration; and the potential to develop the conceptual model into a decision-making framework for managers of future NPO-CE collaborations.
36
Fastenrath, Heike. "Investigating the potential transfer of the efficient-consumer-response-model from the fast-moving-consumer-goods into pharmaceutical wholesale business in Germany." Thesis, University of Gloucestershire, 2016. http://eprints.glos.ac.uk/4417/.
Full textAbstract:
The aim of the research is to evaluate the possibility of transferring the Efficient Consumer Response (ECR) model developed in the Fast Moving Consumer Goods (FMCG) sector into the pharmaceutical sector and to propose an adapted model for the German market. The German pharmaceutical market is consolidating distribution channels and demand power is shifting towards pharmacies (Hofmann, 2013a). The manufacturers` aim for differentiation requires being closer to patients and pharmacists. Therefore, they increasingly do business directly with pharmacies (Insight Health, 2013). Wholesalers are caught between the strong supply power of manufacturers and increasing demand power of pharmacies (Hofmann, 2013b). Exploratory research was undertaken using the case study method to consider how the ECR model from FMCG can be adapted for the pharmaceutical wholesale business. A single case study was considered as different wholesalers would not participate due to their competitive market and because I am an employee of the case company (Celesio AG). The study was conducted in the German subsidiary (GEHE Pharma). Semi structured interviews with key account managers from FMCG and pharmaceutical manufacturers, Celesio AG management board, GEHE Pharma management and retail pharmacists were conducted. Additional data were generated linked to participative observation during manufacturer meetings between GEHE Pharma and pharmaceutical manufacturers, as well as from secondary and internal documentary material. Findings suggest that several similarities between the FMCG market and the pharmaceutical market exist. No aspect was found which would not allow implementing ECR principles into the pharmaceutical market in Germany. The model is adapted according to the research findings. The adjusted model considers that the pharmaceutical market shows more complexity in terms of the market actors. In this market three main participants exist: pharmaceutical manufacturers, pharmaceutical wholesalers and retail pharmacists. Whereas in the FMCG market the ECR model incorporates the relationship directly between FMCG manufacturers and grocery retailers; no wholesaler is considered in that model. Therefore, the adapted model needs some adjustments for the pharmaceutical wholesale market, which are presented in the research. Furthermore, the research delivers evidence that the ECR model is not static and can be adjusted in terms of the number of participants, content and different dimensions in the relationship between different stakeholders and can, therefore, also be implemented in other industries. exist: pharmaceutical manufacturers, pharmaceutical wholesalers and retail pharmacists. Whereas in the FMCG market the ECR model incorporates the relationship directly between FMCG manufacturers and grocery retailers; no wholesaler is considered in that model. Therefore, the adapted model needs some adjustments for the pharmaceutical wholesale market, which are presented in the research. Furthermore, the research delivers evidence that the ECR model is not static and can be adjusted in terms of the number of participants, content and different dimensions in the relationship between different stakeholders and can, therefore, also be implemented in other industries.
37
Holmberg, Olof, and Hampus Österlind. "Monitoring inventory pressure in a FastMoving Consumer Goods system." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-264051.
Full textAbstract:
Issues relating to inventory capacity resulting from high fill rates (inventory pressure) have been identified as a major problem for growing Fast-Moving Consumer Goods firms. The implications of these capacity problems include increased costs of working capital and cost-inefficient rental of external storage space. The study is focused towards the food retail segment and aims to address the lack of a detailed SKU-level KPI for inventory pressure and a model for identifying its root causes. The research design is based on a review of literature and a live case study at the Swedish food retailer Axfood, including qualitative interviews in addition to the collection and analysis of inventory data. The inventory turnover ratio was determined to be an accurate KPI in this case, where lower ratio values tend to correspond with high inventory pressure, and vice versa. With the KPI established, a regression analysis was performed, in order to find critical determinants of the problem in the Axfood case. The regression analysis yielded a number of highly influential factors for inventory pressure, mainly low order frequencies, high variability of demand and prolonged supplier lead times, in addition to a number of less influential determinants. The study also included the identification of key drivers of inventory pressure within various Axfood product segments, where private label product stands out as a particular product segment of interest. A numerous of segments were identified as particularly problematic, however private label products where not found to influence the overall level of inventory pressure in any significant manner. While the study is in no way exhaustive about the highly complex nature of the researched problem, the establishment of a KPI and use of a regression model has provided a basis for discussion regarding the problem. In addition, the proposed framework is applicable for future similar studies on other FMCG cases, in addition to more detailed case studies into inventory capacity issues.Lagerkapacitetsproblem som härrör från höga fyllningsgrader (lagertryck) har identifierats som ett avgörande problem för växande företag verksamma inom snabbrörliga konsumentvaror. Konsekvenserna av sådana kapacitetsfrågor är bland annat ökade kostnader för rörelsekapital och kostsam inhyrning av externt lagringsutrymme. Denna studien är inriktad mot livsmedelsbranschen och syftar till att adressera bristen på ett detaljerat mätetal för att följa upp lagertryck på artikelnivå, samt en modell för att identifiera dess underliggande orsaker. Forskningsmetodiken är baserad på en litteraturstudie och en fallstudie hos den svenska livsmedelsåterförsäljaren Axfood, som innefattar kvalitativa intervjuer samt insamling och analys av lagerdata. Lageromsättningshastigheten ansågs vara ett tillförlitligt mätetal i denna fallstudie, där lägre värden tenderar att motsvara högt lagertryck och vice versa. Med detta mätetal som grund utfördes en regressionsanalys för att finna kritiska förklaringsfaktorer till problemet i Axfood-fallstudien. Regressionsanalysen gav ett antal starkt inflytelserika faktorer för lagertryck, främst låg orderfrekvenser, hög varians av efterfrågan samt långa ledtider från leverantörer. Även ett antal mindre inflytelserika determinanter hittades. Studien innefattade också identifiering av kritiska faktorer för lagertryck inom olika produktsegment hos Axfood, där egna märkesvaror utmärker sig som ett segment av särskilt intresse. Ett flertal segment identifierades som särskilt problematiska, egna märkesvaror visade sig emellertid inte påverka det totala nivån av lagertryck på något avgörande sätt. Denna studie utger sig inte för att vara uttömmande om forskningsproblemets mycket komplexa natur. Upprättandet av ett mätetal samt tillämpandet av en regressionsmodell har dock legat till grund för en diskussion om problemet. Det i studien föreslagna ramverket är applicerbart för liknande studier på andra FMCG-fall i framtiden, samt mer detaljerade fallstudier av lagerkapacitetsproblem.
38
Forsberg, Mikael, and Sara-Maria Löfvenberg. "Socially Desirable Fast Moving Consumer Goods - A Literature Review on How To Decrease the Gap Between Intention & Purchase Behavior Through Marketing." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-156171.
Full textAbstract:
Abstract Authors: Mikael Forsberg and Sara-Maria Löfvenberg Tutor: Susanne Åberg Title: Socially Desirable Fast Moving Consumer Goods – A Literature Review on How To Decrease the Gap Between Intention & Purchase Behavior Through Marketing Keywords Branding, Consumer Behavior, Consumer Value Creation, Decision-making, Differentiation, Eco, Ecological, Environmentally Conscious Behavior, Fast Moving Consumer Goods (FMCG), Green Consumer, Green Marketing, In-store marketing, Marketing, Organic, Purchase decision, Socially Desirable, Value Creation. Background and Problem Consumers today are more environmentally conscious than ever. However, it has been found that there is a gap between the consumer’s intention and actual purchase when it comes to products that there is a social pressure to buy for environmental reasons. The potential for the socially desirable segment is estimated to have potential, but growth seems to be slow. It has been stated that until now, there is not enough research done that take a holistic perspective including several fields of marketing. There is a need to review and combine existing literature in various fields of marketing to investigate how the gap can be decreased and sales increased. Purpose The purpose of this thesis is to review and combine existing literature in the fields of consumer value creation, decision-making and in-store marketing. By doing so the authors of this thesis aim to present a theoretical model on how producers of socially desirable FMCG can decrease the gap between the consumers’ intention and actual purchase through marketing. Decreasing the gap refers to more fully exploit the potential size of the segment and generate more sales. Method A completely theoretical method was chosen for this thesis. To the authors’ knowledge there has not been done enough specific research to match the purpose of this thesis. A literature review has therefore been conducted within three separate fields of marketing to get a broader understanding of how the gap between intention and actual purchase can be decreased. Based on the extensive literature review, the authors developed ten propositions that formed a model that can be used as the backbone for future theoretical and empirical research. Final Discussion Some highlights of the theoretical discussions earlier in this thesis are presented in the final discussion. The authors suggest that purchase decisions of socially desirable FMCG initially are high-involvement decisions that often are formed outside the in-store-setting. This suggests that more long-term marketing efforts such as brand building in some cases can be more important than in-store marketing when it comes to FMCG that are socially desirable. Symbolic values should be highlighted in branding of socially desirable FMCG because the instrumental differences between FMCG and socially desirable FMCG is limited. It is therefore likely that it is more efficient to focus on consumers’ self-identity to convince them to purchase socially desirable FMCG. It is also important that producers of socially desirable FMCG provide consumers with clear product information in-store and that the products are easy to find. Based on the extensive literature review, the authors have developed eight propositions that form the model presented in this chapter.
39
Ford, Nicholas. "Packaging development in an ageing society : a case study approach in the United Kingdom fast-moving consumer goods industry." Thesis, University of Portsmouth, 2014. https://researchportal.port.ac.uk/portal/en/theses/packaging-development-in-an-ageing-society(82cdee31-e903-4494-ad67-4df0607277a0).html.
Full textAbstract:
There is a growing body of research demonstrating the effects of age-related changes on product usability and the value derived from consumption experiences. In particular, difficulties with packaging have been identified as a source of dissatisfaction and a key barrier to older people maintaining their independence. Despite this, marketing literature into older consumers’ packaging experiences is limited. Likewise, packaging development has been afforded scant attention in the new product development literature. Whilst there is extensive design literature exploring packaging openability among older consumers, these studies focus largely on biological ageing, thus overlooking aspects of psychological and social ageing. As such, these studies only capture a small part of the various consumer-packaging interactions. Based on these limitations, the purpose of this study is twofold: to explore how ageing affects packaging needs; and to examine how the management of packaging development affects firms’ abilities to deliver value to older consumers. The findings highlight the importance of packaging development in contributing to older people’s abilities to access, open and consume fast-moving consumer goods products independently. Maintaining this independence is found to positively contribute to quality of life. However, a variety of organisational factors and development team characteristics are found to inhibit firms from targeting older consumers and identifying and exploiting a variety of new packaging opportunities. This study contributes to the literature by providing new insights into the packaging needs of older consumers. The conceptual framework presented contributes to new product development literature by providing a new perspective with which to view fast-moving consumer goods product development; one where packaging development is used to offer value to older consumers.
40
Phetla, Selepe. "Building lean and agile supply chains for food fast moving consumer goods manufacturers and food retailers in South Africa." Diss., University of Pretoria, 2015. http://hdl.handle.net/2263/52293.
Full textAbstract:
Supply chain is one of the important pillars driving business competitiveness, and its performance is critical for the success of the organisation. This research aimed to investigate the applicability of the sand cone model with regard to improving supply chain performance to being more lean (efficient) and agile (effective), within South African food fast moving consumer goods manufacturers (FMCGs) and food retailers. The sand cone model says one must implement and embed agile initiatives first before implementing lean initiatives to create high performing supply chains.Mini Dissertation (MBA)--University of Pretoria, 2015.
zk2016
Gordon Institute of Business Science (GIBS)
MBA
Unrestricted
41
Marinho, Dias Torres Neto Antonio. "Blockbuster vs. scattershot : a contingent relationship between product line length strategy and performance in the fast-moving consumer goods industry." Thesis, University of Manchester, 2014. https://www.research.manchester.ac.uk/portal/en/theses/blockbuster-vs-scattershot-a-contingent-relationship-between-product-line-length-strategy-and-performance-in-the-fastmoving-consumer-goods-industry(65b6a1c5-2872-4399-955c-e6ee3fa8cfc6).html.
Full textAbstract:
Some firms focus on few products with broad appeal, whereas others leverage variety as an important part of their offering. This study investigates the conditions under which each of these product line length strategies is optimal in the fast-moving consumer goods industry. It does so by focusing on the relationship between product line length strategy and firm top-line performance, in the light of a discrete framework derived from the strategic fit paradigm and the strategic triangle. Results show that customer factors (i.e., variety per household and value per purchase) and competitor factors (i.e., concentration and proliferation) drive the strategic fit of a firm's product line length strategy to the market in which it competes, so that firms deploying market-fitting strategies face higher odds of market share growth than firms deploying contrarian strategies. Firms with certain company factors (i.e., innovativeness and brand equity), however, face higher odds of market share growth by challenging the market fit and deploying contrarian strategies than by deploying market-fitting strategies. This study offers a stepping stone towards addressing product line length strategy as a discrete choice on product line positioning, an innovative approach with potential to generate concrete business impact.
42
Variawa, Ebrahim. "Buying behaviour and decision-making criteria of Base of the Pyramid consumers : the influence of packaging on fast moving consumer goods customers’ brand experience." Diss., University of Pretoria, 2010. http://hdl.handle.net/2263/26572.
Full textAbstract:
Marketers increasingly face challenges in trying to understand the decision-making processes and behaviours of those consumers located at the Bottom of the Pyramid (BOP). It has been proven that 73% of fast-moving consumer goods (FMCG) purchases are made at the point-of sale, and product packaging has been found to play a strategic role in seven of the ten in-store purchase decision criteria. Packaging is, therefore, an important basis through which companies can differentiate products from the plethora of competing brands. On average, big retailers carry 50 000 items and the typical shopper passes 300 items per minute. The packaging must, therefore, perform many of the sales tasks, making an overall favourable brand impression and experience. The research has attempted to understand the constructs of packaging and brand experience as purchasing decision criteria for FMCG products. The researcher administered 250 surveys with low-income consumers in the Star Hyper supermarket in the mining town of Carltonville. The findings demonstrated how low-income consumers have an appreciation of all product packaging as they often re-use it once the product is consumed. Furthermore, lower income consumers enjoy a greater brand experience with 'premium' product brands when compared to their brand experience levels with what they perceive to be 'cheaper' brand products. Even though a statistical weak relationship between product packaging and brand experience was found, the qualitative findings support the notion of a strong relationship as lower income consumers gain more value/greater brand experience not just out of consuming 'premium' brand products, but also from the use of the packaging for other needs afterwards. CopyrightDissertation (MBA)--University of Pretoria, 2010.
Gordon Institute of Business Science (GIBS)
unrestricted
43
Siegfried, Andreas. "Status und Trends der Einbindung externer Partner in den Innovationsprozess Eine Analyse im Fast-Moving-Consumer-Goods Non-Food Bereich /." St. Gallen, 2007. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/04605382001/$FILE/04605382001.pdf.
Full text
44
Mouzas, Stefanos. "Development of manufacturer-retailer networks : a study of interorganisational networks in the markets of fast moving consumer goods in Germany." Thesis, Lancaster University, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.287256.
Full text
45
van, Loon Patricia Petronella Johanna Cornelia. "An assessment of the sustainability of E-fulfilment models for the delivery of fast moving consumer goods to the home." Thesis, Heriot-Watt University, 2013. http://hdl.handle.net/10399/3408.
Full textAbstract:
Online retail sales are growing rapidly and have captured a significant proportion of the retail market in many countries. Although companies are under mounting pressure to reduce their environmental impact, the environmental effect of the different online distribution strategies remains unclear. Most previous studies of this subject have only included partial effects and consequences. To enable a more holistic understanding, this study proposes a more inclusive framework of environmental assessment based on life cycle analysis. This was applied to fast moving consumer goods (FMCG). Previous studies have shown that the last mile delivery contributes significantly to the environmental impact of online retailing, mainly because of the nature of the home delivery operations, including narrow time windows and short order lead times. If consumers were to buy products online on a subscription basis and give the supplier more control over the replenishment process there might be less need for fast deliveries, creating opportunities to improve the efficiency of home deliveries and reduce their environmental impact. The study classified different forms of subscription arrangement, assessed their relative attractiveness to consumers and examined their likely impact on the supply chain. Consumer views on subscriptions were surveyed by means of focus group discussions and interviews. To assess the likely supply chain impacts of subscriptions, the literature on vendor-managed inventory was consulted. A Life-Cycle Assessment (LCA) model was built to quantify and compare the environmental impact of various e-fulfilment models for FMCG products in the United Kingdom. This study reveals that the method of execution have a large influence on the environmental impact. In store-based retailing, the energy consumption within the supermarket is a significant contributor to the total greenhouse gas emissions. On the other hand, some forms of home delivery, involving for example the use of parcel networks with no pre-agreed time-slots and relatively high rates of delivery failure and customer collection, are also carbon-intensive. This contribution of consumer trips to the total footprint is much smaller in case of van-based deliveries where pre-agreed time-windows are used. Regardless of the business model, the total carbon footprint per item depends heavily on the number of items per delivery. Consequently, companies or consumers looking to decrease the environmental impact of online shopping should maximise the number of items per delivery. The study concludes with an assessment of the strengths, weaknesses and possible environmental improvements of each of the efulfilment methods, taking account of the possible role of subscriptions.
46
Poulis, Konstantinos. "'International' marketing in one country : standardization and adaptation strategies of fast-moving consumer goods firms in a tourism-oriented environment." Thesis, University of Manchester, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.492071.
Full textAbstract:
This thesis applies a standardization/adaptation framework (SA) to explore the strategies of Fast Moving Consumer Goods (FMCG) firms in the Greek market. This market is transformed into an 'international' one during the tourist season due to an influx of 15 millions of tourists from several, primarily European, countries. Extant research has not addressed how FMCG firms may respond to this market transformation; whether they standardize their offering across the 'native' and tourist population (and within the tourist population from different countries) or they adapt their offerings. Despite the growing importance of international tourism and despite tourism being a major driver of globalisation, there is no empirical evidence showcasing how a beer, an ice cream or a shampoo seller market their products to the plethora of nationalities visiting their country of operation. The purpose of this research, therefore, is to gain, for the first time, a deeper understanding on how FMCG firms -both MNE subsidiaries and local entities- serve the needs of mobile consumers of FMCGs in a tourism estimation. Greece is chosen as the field of study since in this country, the contextual idiosyncrasies of such polyethnic markets are clearly evident. The research adopts the interpretive paradigm, a realist orientation and case studies as the most fitting methodology for the research questions. Multiple sources of evidence were utilized, focusing primarily on personal interviews with key managers in 14 organizations. Findings suggest that the impact of tourism is two-fold and that there is a mixture of SA strategies implemented by firms. These strategies are driven by such factors as organizational features of each firm, internationalizing outlook of firms or perceived tourists' quest for experimentation/familiarity. The contingency approach is supported indicating that deployed strategies along the SA continuum rest upon oftenneglected idiosyncrasies ofthe market and upon firm-specific considerations. The contribution of the research to international business/marketing and tourism literatures is explicitly stressed and it is pinpointed that implications for FMCG firms and public authorities in such environments are worth-noting. The study concludes with highlighting the limitations of the study and the avenues that call for closer scrutiny and greater illumination as a result ofthe findings of this study
47
Bruwer, Juan-Pierré. "The relationship(s) between the managerial conduct and the internal control activities of South African fast moving consumer goods SMMES." Thesis, Cape Peninsula University of Technology, 2016. http://hdl.handle.net/20.500.11838/2357.
Full textAbstract:
Thesis (DTech (Internal Auditing))--Cape Peninsula University of Technology, 2016.Although South African Small, Medium and Micro Enterprises (SMMEs) play an imperative role in the stimulation of the national economy, previous research studies show that these business entities have severe sustainability problems as approximately 75% of these business entities fail after being in operation for only three years. The latter dispensation is pinned on the belief that South African SMMEs make use of inadequate and/or ineffective internal control systems. Taking into account that a system of internal control comprises five inter-related elements, as well as the fact that management is responsible for the internal control in their respective business entities, this research study placed focus on determining the relationship which exist between the managerial conduct of management and the internal control activities evident in South African fast-moving consumer goods (FMCGs) SMMEs. In order to achieve the latter, two literature reviews were conducted (see Chapter 2 and Chapter 3) and, in turn, quantitative data were collected through a questionnaire and analysed accordingly through both descriptive statistics and inferential statistics (see Chapter 5). Based on the analysed data, a very weak negative statistically significant relationship was identified between the managerial conduct of management and the internal control activities evident in South African FMCG SMMEs. Regardless of the very weak negative statistically significant identified relationship, the results vindicate the importance of appropriate managerial conduct, as well as adequate and effective internal control activities. Stemming from this, a new proposed framework (Control Legacy-K Framework) was developed which South African FMCG SMMEs can implement to help enhance their overall sustainability which, in turn, can help them fortify their continuation rate in the foreseeable future (see Chapter 6).
48
Andrade, Xavier António Reis. "Selecting fast-moving consumer goods product lines." Doctoral thesis, 2022. https://hdl.handle.net/10216/139783.
Full text
49
Castro, João Manuel Pinto e. "Relationship marketing and consumer behavior in fast-moving consumer goods." Doctoral thesis, 2006. http://hdl.handle.net/10400.1/714.
Full textAbstract:
Tese dout., Gestão, Universidade do Algarve, 2006A presente dissertação investiga a adequação dos conceitos do marketing relacional aos mercados de bens de consumo correntes. Os adeptos do marketing relacional incitam as empresas a focalizarem os seus esforços de marketing na retenção dos seus clientes mais valiosos. Esta recomendação decorre da crença de que a fidelização é uma forma mais eficaz de assegurar o crescimento de uma marca do que a penetração. O marketing relacional emergiu no contexto do marketing de serviços, mas mais recentemente o seu âmbito alargou-se ao ponto de alguns autores o considerarem um novo paradigma do marketing relevante para qualquer empresa em qualquer tipo de mercado. O interesse pelos conceitos do marketing relacional cresceu designadamente entre os fabricantes de bens de consumo correntes empenhados em superar as limitações das tradicionais abordagens do marketing de massa. Todavia, em oposição à teoria dominante do comportamento de compra do consumidor de Howard-Sheth, a teoria NBD-Dirichlet do comportamento de compra prediz que, em situações de compra repetida, essas estratégias de marketing relacional não produzirão os resultados esperados. Na realidade, tendo em conta evidência empírica segundo a qual: a) o que basicamente distingue as marcas líderes das restantes numa dada categoria é o facto de ela ser adquirida por mais consumidores; b) a lealdade não varia muito de marca para marca; e c) as marcas com maiores taxas de penetração também registam maior lealdade, os programas concebidos para fidelizar os clientes correm o risco de ou não atingirem o seu propósito ou atingirem-no por um custo absurdamente elevado. Por essas razões, pretendíamos testar a hipótese segundo a qual os programas de marketing relacional são incapazes de gerar ganhos de quota de mercado para bens de grande consumo. Por outro lado, caso fosse possível identificar algum impacto positivo, gostaríamos de saber que variáveis comportamentais específicas seriam responsáveis por esse efeito. Tendo obtido autorização de um grande fabricante de bens de consumo correntes a operar em Portugal para examinar os dados de compra de um grupo de teste e de um grupo de controlo no contexto de um programa de marketing relacional, foi-nos possível xiv acompanhar os seus comportamentos respectivos ao longo de um período de dez trimestres. As variáveis de comportamento retidas foram a quota de mercado, a taxa de penetração, a taxa de compra, a frequência de compra e o gasto por ocasião de compra. A análise foi conduzida em três níveis distintos: empresa, divisão e produto. Assim, foi estabelecida uma comparação entre o comportamento no grupo de teste e o comportamento no grupo de controlo. As diferenças entre os dois grupos conduziram à criação de um novo conjunto de séries cronológicas cuja evolução foi analisada com o objectivo de verificar: a) Se seria possível identificar qualquer evolução positiva no grupo de teste em relação ao grupo de controlo durante o período escrutinado; e b) Se tais efeitos poderiam ser atribuídos ao programa de marketing relacional. Resumidamente, a conclusão fundamental é que, a fazer fé nos dados disponíveis, não é possível concluir que o programa de marketing relacional investigado tenha tido um impacto positivo irrefutável sobre as variáveis de compra analisadas, seja ao nível da empresa, das divisões ou dos produtos. Embora estes resultados não permitam concluir que o marketing relacional é absolutamente ineficaz em mercados de bens de grande consumo, eles contribuem no entanto para reforçar as suspeitas levantadas por alguns autores relativamente à aplicabilidade dos princípios do marketing relacional à compra repetida de baixo envolvimento, na medida em que parecem confirmar as predições da teoria NBD-Dirichlet do comportamento de compra. Decorrem daqui importantes consequências para a teoria do marketing e a prática da gestão, bem como para futuras investigações neste domínio.
50
Huber, Markus. "Social Media Marketing in Fast Moving Consumer Goods Industry." Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-179571.
Full textAbstract:
The aim of this master thesis is to analyze the social media engagement of the FMCGs (Fast Moving Consumer Goods) in Austria. The used methodologies are literature studies, Internet searches as well as internal data evaluations of the FMCG clients of a marketing agency. The thesis analyses selected key success factors on Social Media focusing on facebook, evaluates their development in the monitored period, and recommends main possibilities of future measures aiming on reaching an improvement of key indicators.