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Dissertations / Theses on the topic 'Fast-moving consumer goods'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Stagg, Christopher D. "New product screening in fast moving consumer goods." Thesis, Aston University, 1999. http://publications.aston.ac.uk/10720/.

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Theory suggests that the dimensions that are incorporated in the new product screening decision will differ according to the stage of the development process. The outcome of the application of different screening dimensions would be quicker, realistic and more reliable screening decisions. This research project builds on existing new product development and screening literature by investigating new product screening in international fast moving consumer goods companies. It further builds on the existing literature by measuring decision-making relating to projects in 'real time', as managers' r

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2

Olsson, Julia, and Julia Samaan. "Development of e-commerce within fast moving consumer goods." Thesis, KTH, Fastigheter och byggande, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-231065.

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Today, we can observe a shift in consumer behavior where more products are being consumed online. For food or so called fast moving consumer goods it has taken longer to start this transition than for other industries such as books and electronics but now it is on the rise and it has been an overall increase of 30 to 37 % in the last couple of years. A continuous increase in e-commerce will most likely lead to major changes in the real estate industry as the retail industry will not be in need of physical stores to the same way as they are used today. In line with these structural changes new

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Makhutla, Esther Nthabiseng. "The impact of fast moving consumer goods on green consumerism." Thesis, University of Zululand, 2014. http://hdl.handle.net/10530/1391.

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A thesis submitted to the Faculty of Arts in fulfilment of the requirements for the Degree of Masters in Communication Science in the Department of Communication Science at the University of Zululand, South Africa, 2014.<br>Manufacturers, wholesalers and retailers of Fast Moving Consumer Goods (FMCG) have a social responsibility towards their consumer’s environment. Fast Moving Consumer Goods are consumed on a daily basis and their by-products are often discarded incorrectly, impacting negatively on the environment. However, many companies are beginning to take steps towards ensuring that the

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4

Hausmaninger, Martin. "Development of Distribution Logistics for Fast Moving Consumer Goods in Poland." Institut für Transportwirtschaft und Logistik, WU Vienna University of Economics and Business, 2007. http://epub.wu.ac.at/1268/1/document.pdf.

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This work analyzes the current situation of distribution logistics in Poland and tries to anticipate future developments in this area. It demonstrates, how the current economic growth and EU membership of Poland since 2004 influences these developments. The focus is on availability of infrastructure, cost of operations, the European distribution structure and distribution channel structures. The research shows that conditions for distribution operations in Poland are on the one hand good, because operation costs are low and warehouse space is cheap and sufficient in supply. On the other hand,

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5

Ortiz, Duran Sebastian, and Richard Hawks. "Analysis of an international distribution hub for fast moving consumer goods." Thesis, Massachusetts Institute of Technology, 2009. http://hdl.handle.net/1721.1/53540.

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Thesis (M. Eng. in Logistics)--Massachusetts Institute of Technology, Engineering Systems Division, 2009.<br>Includes bibliographical references (leaf 52).<br>The focus of this research is creating a framework to accurately assess the benefits of hub capability in an international distribution network for fast moving consumer packaged goods. The traditional inventory centralization dilemma requires an evaluation of whether the reduction in holding costs outweighs the increases in transportation and handling costs. We developed a mixed integer programming model to determine the benefits of addi

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6

Burger, S. (Stephan). "Managing the forecasting function within the fast moving consumer goods industry." Thesis, Stellenbosch : Stellenbosch University, 2003. http://hdl.handle.net/10019.1/53494.

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Thesis (MBA)--Stellenbosch University, 2003.<br>ENGLISH ABSTRACT: Forecasting the future has always been one of the man's strongest desires. The aim to determine the future has resulted in scientifically based forecasting models of human health, behaviour, economics, weather, etc. The main purpose of forecasting is to reduce the range of uncertainty within which management decisions must be made. Forecasts are only effective if they are utilized by those who have decisionmaking authority. Forecasts need to be understood and appreciated by decision makers so that they find their way into

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7

Walker, David. "Attitudes, involvement and consumer behaviour : a longitudinal study in fast moving consumer goods markets." Thesis, Cranfield University, 1994. http://hdl.handle.net/1826/3381.

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An empirical study is reported which attempts to validate two key theoretical consequences of consumer involvement: differences in brand buying behaviour and differences in the type of decision processing undertaken. A literature review is provided which traces the history of involvement and identifies a suitable contemporary framework. Work on brand loyalty and attitude modelling is also reviewed and suitable frameworks identified. A pilot stage is reported which shows how involvement measurement techniques can be adapted for use among frequently purchased products. Results from reliability t

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8

Kitchen, Philip James. "The developing use of public relations in fast moving consumer goods firms." Thesis, Keele University, 1993. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.320248.

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9

Schütz, Karsten. "Die Nutzung von Paneldaten im strategischen Marketing von Fast-moving-consumer-goods-Herstellern." Köln Kölner Wiss.-Verl, 2006. http://deposit.d-nb.de/cgi-bin/dokserv?id=2942053&prov=M&dok_var=1&dok_ext=htm.

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10

Lee, Younjoon. "An investigation into design-driven approaches within fast moving consumer goods brand development." Thesis, Lancaster University, 2012. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.658084.

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The attention of design has evolved from developing new products to developing a mechanism to offer more innovative and competitive products. Driven by design thinking and design-driven innovation perspectives, expanded roles for design have been highlighted in academia and business and have been identified as a means to bring innovation to organisations through the application of designerly approaches. Such approaches are often applied to diverse organisational activities in 'a manner that is at odds with conventional roles for design. However, there has been little research investigating how

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11

Bondesson, Per, and Stefan Liss. "Lean Production & Sustainable Supply Chains in the Fast Moving Consumer Goods Industry." Thesis, KTH, Industriell produktion, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-200528.

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The Fast Moving Consumer Goods (FMCG) industry consists of a large part of our daily purchases making it to an important industry for the society. Within every industry, operational control and supply chains are important success factors regarding efficiency and profitability. Lately, much attention towards sustainability within the industry has been given, due to environmental and to ethical concerns. The whole industry will be forced to undergo major changes in order to remain and to become sustainable. Therefore, operational control and supply chains need to be effective and sustainable in

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12

Nordfält, Jens. "Is consumer decision-making out of control? : non-conscious influences on consumer decision-making for fast moving consumer goods." Doctoral thesis, Handelshögskolan i Stockholm, Centrum för Konsumentmarknadsföring (CCM), 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-520.

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Most literature on consumer decision-making concentrate on which attributes a certain brand evokes, how a brand is evaluated, or how well a brand can stand the competition of another brand. This is a bit funny since one of the most obvious aspects of decision-making for fast moving consumer goods (FMCGs) is that most products are never considered. Recalling a typical trip to a grocery store one probably realizes that most of the products simply were given no conscious attention. Chances are that a consumer notices less than 1% (of the perhaps close to 10.000 items in a regular grocery store) e

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Nordfält, Jens. "Is consumer decision-making out of control ? : non-conscious influences on consumer decision-making for fast moving consumer goods /." Stockholm : Economic Research Institute, Stockholm School of Economics (EFI), 2005. http://web.hhs.se/efi/summary/673.htm.

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14

Esmeraldo, Rosa. "How can a potential franchisor establish a successful franchise in fast moving consumer goods." Thesis, Port Elizabeth Technikon, 2004. http://hdl.handle.net/10948/235.

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Franchising has become the latest trend in business expansion and business acquisition and with the South African franchising market estimated at being around 12% and growing rapidly, enormous potential for future growth is indicated. Companies both local and international are seeking franchise expansion opportunities in Africa despite the higher risks. The significance of implementing franchises into Africa is the filtering down of business opportunities to the small and medium enterprise sector. It can be said that franchising promotes business growth and private ownership, while improving t

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Weng, Jens Oliver. "Value creation of M & A strategies in the fast-moving consumer goods industry." Thesis, Henley Business School, 2003. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.274880.

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Francis, Mark. "Understanding lower innovation product development processes in the UK fast moving consumer goods sector." Thesis, Cardiff University, 2002. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.539630.

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Ueckermann, Edward Albert. "An assessment of corporate entrepreneurship in the fast-moving consumer goods industry / E.A. Ueckermann." Thesis, North-West University, 2008. http://hdl.handle.net/10394/5073.

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Laforet, Sylvie. "Determinants of corporate hierarchical branding strategies with reference to the fast moving consumer goods." Thesis, Loughborough University, 1995. https://dspace.lboro.ac.uk/2134/7052.

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Hahrs, Jakob, Pehr Andersson, David Evaldsson, and Jakob Hulenvik. "Distributionsstrukturer för FMCG-varor : - en intervjustudie." Thesis, Linnéuniversitetet, Institutionen för ekonomistyrning och logistik (ELO), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-36423.

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Inom logistiken finns det ett antal frågeställningar, där struktur är ett viktigt område. Strukturfrågorna berör bland annat distributionen, exempelvis om en färdig produkt ska lagras eller skickas direkt till kund samt hur själva transporten ska gå till. Distributionsstrukturen syftar till att överbrygga de gap som uppstår mellan producerande företag och konsumenterna av deras produkter. Distributionen är i vissa fall mer komplex än företaget i sig, där beslutsfattandet kan handla om vilka delar som ska outsourcas och vilka externa aktörer som ska samarbetas med. Val gällande distributionen k

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Terblanche, Etienne. "Building brand loyalty within selected segments of the South African fast moving consumer goods market." Thesis, Port Elizabeth Technikon, 2002. http://hdl.handle.net/10948/d1002108.

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The rapidly increasing competitiveness within the fast-moving consumer goods (FMCG) market compels an organisation within this market to not only entice consumers to purchase the organisation’s brand, but also to keep these consumers purchasing the brand. It is therefore essential that an organisation creates and maintains loyalty among consumers towards its brand. The objective of the research was to find out what strategies an organisation could implement to achieve and sustain loyalty from current and prospective consumers towards its brand in a highly competitive, FMCG market. The main are

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Maicu, Maria Christina. "Stress and its effects on the employees in a Fast Moving Consumer Goods (FMCG) organisation." University of the Western Cape, 2017. http://hdl.handle.net/11394/6318.

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Magister Commercii (Industrial Psychology) - MCom (IPS)<br>Employees in the fast moving consumer goods (FMCG) industry are at risk of experiencing high levels of stress and burnout. Females are especially even more at risk due to their work-load as well as home-life balance and child rearing responsibilities which could have a spill over effect at work. Although sources of stress vary for employees due to their work as well as life experiences, it could still result in negative and detrimental outcomes in their personal as well as professional lives. Stress could further lead to burnout,

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Siwangaza, Luyolo. "The status of internal controls in fast moving consumer goods SMMEs in the Cape Peninsula." Thesis, Cape Peninsula University of Technology, 2013. http://hdl.handle.net/20.500.11838/1722.

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Dissertation submitted in fulfilment of the requirements for the degree of Master of Technology: Internal Auditing in the Faculty of Business at the Cape Peninsula University of Technology 2013<br>At present, South African Small Medium and Micro Enterprises (SMMEs) play an important role in the stimulation of the national economy. Despite the above, prior research shows that the failure rate of these entities is exceedingly high. Several factors which impact on SMME sustainability have been identified by prior research and as a result SMME sustainability has received attention from both lo

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Du, Toit Ben-Johann. "The effects of eco-labelling on consumer behaviour in the non-foods fast-moving consumer goods category : a study of South African consumers." Thesis, Stellenbosch : Stellenbosch University, 2011. http://hdl.handle.net/10019.1/85161.

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Thesis (MBA)--Stellenbosch University, 2011.<br>A global increase in environmental awareness and concern about issues such as climate change, resource depletion and higher levels of pollution are having a greater influence on the purchasing decisions and product selection of consumers. In a response to this trend and growing demand for eco-friendly products, manufacturers introduced goods suggested to have a less harmful impact on the environment. A growing number of environmental logos and unsupported claims caused consumer scepticism and created a need for certified environmental logos, whic

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Mokhtar, Jonathan, Marcus Larsson, and Martin Westman. "Efterfrågeprognoser : ”En jämförelse av prognosmodeller med avseende på FMCG-marknaden”." Thesis, Linnéuniversitetet, Institutionen för ekonomistyrning och logistik (ELO), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35868.

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An organization must manage its resource consumption and material flows in order to satisfy the demand of its products as efficiently as possible. Managing of the aforementioned requires a balance between the organizations resources (such as the capability of distribution and production) and the market demand. According to Gardner (1990), an estimation of future demand is a necessity for maintaining the balance. An instrument that is used frequently to estimate future demand is demand forecasting. The demand forecasting practice has been thoroughly studied and a plethora of academic contributi

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Morel, Magali, and Francis Kwakye. "Green marketing: Consumers´ Attitude towards Eco-friendly Products and Purchase Intention in the Fast Moving Consumer Goods (FMCG) sector." Thesis, Umeå universitet, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-59596.

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The research study is on the green marketing but specifically on consumers’ attitudes and purchase intention of eco-friendly products. It has been the global concern for the purpose of the preservation of the polluting and degradation of environment. Many studies have been done on the green marketing exploring the importance of the topic and relationship to the attitude and purchasing behavior of the consumers of eco-friendly products. Through the vital information provided by the expertise, competent and experience researchers, companies have understood the importance of green marketing in or

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Pamuk, Haki. "The Impact Of Modern Retailing On The Prices Of Fast Moving Consumer Goods: Evidence From Turkey." Master's thesis, METU, 2008. http://etd.lib.metu.edu.tr/upload/12610043/index.pdf.

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In Turkey, the retailing sector is in a modernization process with the increase in the market share of supermarkets since 1990s. This process has important implications on general economy with changing consumption characteristics. This thesis analyzes the impact of increasing market share of supermarkets on the prices of fast moving consumer goods in traditional retailers. By means of a household panel, a panel data econometric approach is used for assessing the impacts of different supermarket formats between 2002 and 2006 in 12 sectors. The results indicates that increasing market share supe

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Hu, J. "Patterns of control in the Chinese supply networks in the fast moving consumer goods (FMCG) Industry." Thesis, University of Cambridge, 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.604694.

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This study develops a holistic framework for the control system of supply networks (CSSN) from the perspectives of control processes, control mechanisms and variations of the control systems. It structures and integrates existing knowledge on supply chain management, production operations and network governance, updates cybernetics control concepts for the environment of supply networks, and provides guidance for practitioners to design and evaluate the control systems for their supply networks. Recently, the increasingly tight cooperation of companies and supply networks has called for effect

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Bocken, Nancy Maria Petronella. "Reducing CO₂ emissions associated with fast moving consumer goods : development and testing of tools and frameworks." Thesis, University of Cambridge, 2012. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.610070.

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Ashley, Natasha Lynne. "Critical success factors for multinational enterprises operating in the fast moving consumer goods industry in Nigeria." Diss., University of Pretoria, 2017. http://hdl.handle.net/2263/65484.

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Due to market saturation and the attractive opportunities offered by globalisation, increasing numbers of multinational enterprises (MNEs) are expanding into Africa. Nigeria, in particular, is perceived as one of the most opportune markets in the story of “Africa rising” and is home to Africa’s biggest economy and population. Accordingly, several MNEs have attempted to gain market share in the fast moving consumer goods (FMCG) industry in Nigeria. Yet, it is evident that the external environment is unstable and challenging. Although there are laws and policies in place to encourage foreign inv

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Kilinskaite, Jolita, and Simone Kolar. "Companies´ Reactions to Rival´ s Actions in the Fast Moving Consumer Goods Industry : Examples of companies in the cosmetics goods industry." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-14989.

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Date: June 8th, 2012 Course: EFO 705 Master Thesis Course Program: International Marketing Authors: Jolita Kilinskaite (jke11003), Simone Kolar (skr11003) Title: Companies´ Reactions to Rival´ s Actions in the Fast Moving Consumer Goods (FMCG) Industry- Examples of companies in the cosmetics goods industry Research Question: How do companies in the FMCG industry react to rivals actions? Purpose: The purpose of this thesis is to describe and analyze how companies react to rival´s actions Met

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Wu, Philip. "The logistics support strategy for fast moving consumer products distribution in China." Thesis, University of Macau, 2000. http://umaclib3.umac.mo/record=b1636671.

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Vieira, Manuel Maria Vaz Antunes. "Processos de venda e digitalização no setor “Fast-Moving Consumer Goods” (FMCG) : case study da empresa Nestlé." Master's thesis, Instituto Superior de Economia e Gestão, 2021. http://hdl.handle.net/10400.5/22769.

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Mestrado Bolonha em Ciências Empresariais<br>No âmbito deste projeto de dissertação, pretende-se analisar os processos de venda e digitalização no setor Fast-Moving Consumer Goods (FMCG). Assim sendo, o objetivo passa por compreender a abordagem relacional da venda no contexto dos produtores de FMCGs e os seus clientes do retalho, descrever e analisar o processo de venda neste setor, bem como compreender de que forma a digitalização afeta estes processos de venda na empresa Nestlé. São abordados três grandes temas: a Ótica Relacional da Venda, os Processos de Venda e a Digitalização. Adotou-se

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Prado, Perez Sonia. "Sustainability Discourse in the Fast-Moving Consumer Goods Sector – A comparison between Procter & Gamble and Unilever." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-23428.

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Environmental protection has gained a lot of attention in recent years. People, governments and NGOs understand that our economic growth needs to be sustainable and respect the ecosystem. Everyone has a role to play in the planet conservation, from consumers to industries. This paper investigates on a linguistic level how the fast-moving consumer goods companies such as Procter & Gamble and Unilever communicate about their sustainability profile, as well as the differences and similarities in their communications. Lastly, I analysed the companies’ sustainability goals and how they relate to t

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Bessinger, Elmarie. "The development of a model for an employee wellness programme for a fast moving consumer goods organisation." Pretoria : [s.n.], 2009. http://upetd.up.ac.za/thesis/available/etd-04282009-171717/.

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Axon, David. "Exploring the role of the stakeholder in fast-moving consumer goods cross-sector collaborations : a phenomenological study." Thesis, Edinburgh Napier University, 2016. http://researchrepository.napier.ac.uk/Output/452874.

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This thesis aims to explore the experiences of those individuals involved in the phenomenon of cross-sector collaborations within the Fast-Moving Consumer Goods (FMCG) global food sector. The research is situated within a landscape of diminished availability of funding for Non-profit organizations (NPOs) in which new ways of achieving sustained funding are being sought. Coupled with the emergence of increased Corporate Social Responsibility (CSR) activity from Commercial Entities (CEs), in part driven by societal pressure for companies to ‘do more' and the resultant motivation for CEs to deliv

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Fastenrath, Heike. "Investigating the potential transfer of the efficient-consumer-response-model from the fast-moving-consumer-goods into pharmaceutical wholesale business in Germany." Thesis, University of Gloucestershire, 2016. http://eprints.glos.ac.uk/4417/.

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The aim of the research is to evaluate the possibility of transferring the Efficient Consumer Response (ECR) model developed in the Fast Moving Consumer Goods (FMCG) sector into the pharmaceutical sector and to propose an adapted model for the German market. The German pharmaceutical market is consolidating distribution channels and demand power is shifting towards pharmacies (Hofmann, 2013a). The manufacturers` aim for differentiation requires being closer to patients and pharmacists. Therefore, they increasingly do business directly with pharmacies (Insight Health, 2013). Wholesalers are cau

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Holmberg, Olof, and Hampus Österlind. "Monitoring inventory pressure in a FastMoving Consumer Goods system." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-264051.

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Issues relating to inventory capacity resulting from high fill rates (inventory pressure) have been identified as a major problem for growing Fast-Moving Consumer Goods firms. The implications of these capacity problems include increased costs of working capital and cost-inefficient rental of external storage space. The study is focused towards the food retail segment and aims to address the lack of a detailed SKU-level KPI for inventory pressure and a model for identifying its root causes. The research design is based on a review of literature and a live case study at the Swedish food retaile

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Forsberg, Mikael, and Sara-Maria Löfvenberg. "Socially Desirable Fast Moving Consumer Goods - A Literature Review on How To Decrease the Gap Between Intention & Purchase Behavior Through Marketing." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-156171.

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Abstract Authors: Mikael Forsberg and Sara-Maria Löfvenberg Tutor: Susanne Åberg Title: Socially Desirable Fast Moving Consumer Goods – A Literature Review on How To Decrease the Gap Between Intention & Purchase Behavior Through Marketing Keywords Branding, Consumer Behavior, Consumer Value Creation, Decision-making, Differentiation, Eco, Ecological, Environmentally Conscious Behavior, Fast Moving Consumer Goods (FMCG), Green Consumer, Green Marketing, In-store marketing, Marketing, Organic, Purchase decision, Socially Desirable, Value Creation. Background and Problem Consumers today are m

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Ford, Nicholas. "Packaging development in an ageing society : a case study approach in the United Kingdom fast-moving consumer goods industry." Thesis, University of Portsmouth, 2014. https://researchportal.port.ac.uk/portal/en/theses/packaging-development-in-an-ageing-society(82cdee31-e903-4494-ad67-4df0607277a0).html.

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There is a growing body of research demonstrating the effects of age-related changes on product usability and the value derived from consumption experiences. In particular, difficulties with packaging have been identified as a source of dissatisfaction and a key barrier to older people maintaining their independence. Despite this, marketing literature into older consumers’ packaging experiences is limited. Likewise, packaging development has been afforded scant attention in the new product development literature. Whilst there is extensive design literature exploring packaging openability among

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Phetla, Selepe. "Building lean and agile supply chains for food fast moving consumer goods manufacturers and food retailers in South Africa." Diss., University of Pretoria, 2015. http://hdl.handle.net/2263/52293.

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Supply chain is one of the important pillars driving business competitiveness, and its performance is critical for the success of the organisation. This research aimed to investigate the applicability of the sand cone model with regard to improving supply chain performance to being more lean (efficient) and agile (effective), within South African food fast moving consumer goods manufacturers (FMCGs) and food retailers. The sand cone model says one must implement and embed agile initiatives first before implementing lean initiatives to create high performing supply chains.<br>Mini Dissertation

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Marinho, Dias Torres Neto Antonio. "Blockbuster vs. scattershot : a contingent relationship between product line length strategy and performance in the fast-moving consumer goods industry." Thesis, University of Manchester, 2014. https://www.research.manchester.ac.uk/portal/en/theses/blockbuster-vs-scattershot-a-contingent-relationship-between-product-line-length-strategy-and-performance-in-the-fastmoving-consumer-goods-industry(65b6a1c5-2872-4399-955c-e6ee3fa8cfc6).html.

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Some firms focus on few products with broad appeal, whereas others leverage variety as an important part of their offering. This study investigates the conditions under which each of these product line length strategies is optimal in the fast-moving consumer goods industry. It does so by focusing on the relationship between product line length strategy and firm top-line performance, in the light of a discrete framework derived from the strategic fit paradigm and the strategic triangle. Results show that customer factors (i.e., variety per household and value per purchase) and competitor factor

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Variawa, Ebrahim. "Buying behaviour and decision-making criteria of Base of the Pyramid consumers : the influence of packaging on fast moving consumer goods customers’ brand experience." Diss., University of Pretoria, 2010. http://hdl.handle.net/2263/26572.

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Marketers increasingly face challenges in trying to understand the decision-making processes and behaviours of those consumers located at the Bottom of the Pyramid (BOP). It has been proven that 73% of fast-moving consumer goods (FMCG) purchases are made at the point-of sale, and product packaging has been found to play a strategic role in seven of the ten in-store purchase decision criteria. Packaging is, therefore, an important basis through which companies can differentiate products from the plethora of competing brands. On average, big retailers carry 50 000 items and the typical shopper p

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Siegfried, Andreas. "Status und Trends der Einbindung externer Partner in den Innovationsprozess Eine Analyse im Fast-Moving-Consumer-Goods Non-Food Bereich /." St. Gallen, 2007. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/04605382001/$FILE/04605382001.pdf.

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Mouzas, Stefanos. "Development of manufacturer-retailer networks : a study of interorganisational networks in the markets of fast moving consumer goods in Germany." Thesis, Lancaster University, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.287256.

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van, Loon Patricia Petronella Johanna Cornelia. "An assessment of the sustainability of E-fulfilment models for the delivery of fast moving consumer goods to the home." Thesis, Heriot-Watt University, 2013. http://hdl.handle.net/10399/3408.

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Online retail sales are growing rapidly and have captured a significant proportion of the retail market in many countries. Although companies are under mounting pressure to reduce their environmental impact, the environmental effect of the different online distribution strategies remains unclear. Most previous studies of this subject have only included partial effects and consequences. To enable a more holistic understanding, this study proposes a more inclusive framework of environmental assessment based on life cycle analysis. This was applied to fast moving consumer goods (FMCG). Previous s

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Poulis, Konstantinos. "'International' marketing in one country : standardization and adaptation strategies of fast-moving consumer goods firms in a tourism-oriented environment." Thesis, University of Manchester, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.492071.

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This thesis applies a standardization/adaptation framework (SA) to explore the strategies of Fast Moving Consumer Goods (FMCG) firms in the Greek market. This market is transformed into an 'international' one during the tourist season due to an influx of 15 millions of tourists from several, primarily European, countries. Extant research has not addressed how FMCG firms may respond to this market transformation; whether they standardize their offering across the 'native' and tourist population (and within the tourist population from different countries) or they adapt their offerings. Despite t

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Andrade, Xavier António Reis. "Selecting fast-moving consumer goods product lines." Doctoral thesis, 2022. https://hdl.handle.net/10216/139783.

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Castro, João Manuel Pinto e. "Relationship marketing and consumer behavior in fast-moving consumer goods." Doctoral thesis, 2006. http://hdl.handle.net/10400.1/714.

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Tese dout., Gestão, Universidade do Algarve, 2006<br>A presente dissertação investiga a adequação dos conceitos do marketing relacional aos mercados de bens de consumo correntes. Os adeptos do marketing relacional incitam as empresas a focalizarem os seus esforços de marketing na retenção dos seus clientes mais valiosos. Esta recomendação decorre da crença de que a fidelização é uma forma mais eficaz de assegurar o crescimento de uma marca do que a penetração. O marketing relacional emergiu no contexto do marketing de serviços, mas mais recentemente o seu âmbito alargou-se ao ponto de al

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Huber, Markus. "Social Media Marketing in Fast Moving Consumer Goods Industry." Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-179571.

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The aim of this master thesis is to analyze the social media engagement of the FMCGs (Fast Moving Consumer Goods) in Austria. The used methodologies are literature studies, Internet searches as well as internal data evaluations of the FMCG clients of a marketing agency. The thesis analyses selected key success factors on Social Media focusing on facebook, evaluates their development in the monitored period, and recommends main possibilities of future measures aiming on reaching an improvement of key indicators.

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Spanjaard, DC. "An emotive loyalty framework for fast moving consumer goods." Thesis, 2009. http://hdl.handle.net/10453/36294.

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University of Technology, Sydney. Faculty of Business.<br>NO FULL TEXT AVAILABLE. Access is restricted indefinitely. The hardcopy may be available for consultation at the UTS Library.<br>NO FULL TEXT AVAILABLE. Access is restricted indefinitely. ----- It has been suggested that when consumers undertake shopping activities it involves more than just the attainment of goods. They also engage in a combination of utilitarian, rational consumer choices and hedonic, pleasure- seeking consequences. This research is seeking to understand if consumers are influenced by how they ‘feel’ about a grocery b

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