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Journal articles on the topic 'Fast-moving consumer goods'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 January 2023

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1

Dr. B. RAJASEKARAN, Dr B. RAJASEKARAN, and P. A. SARAVANAN P. A. SARAVANAN. "Consumer Satisfication on Fast Moving Consumer Goods." Global Journal For Research Analysis 3, no. 8 (June 15, 2012): 38–41. http://dx.doi.org/10.15373/22778160/august2014/11.

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2

Hwang, Hyun Hee. "Fast Moving Consumer Goods Packaging Innovation - A Case Study on Sensorial Design -." JOURNAL OF THE KOREAN SOCIETY DESIGN CULTURE 24, no. 1 (March 31, 2018): 637–49. http://dx.doi.org/10.18208/ksdc.2018.24.1.637.

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3

Dr. R. YUVARANI, Dr R. YUVARANI. "A Study on Rural Consumer Behaviour Towards Selected Fast Moving Consumer Goods in Salem District." International Journal of Scientific Research 2, no. 2 (June 1, 2012): 44–45. http://dx.doi.org/10.15373/22778179/feb2013/17.

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4

Alevizou, Panayota, Caroline Oates, and Seonaidh McDonald. "Environmental Information on Fast Moving Consumer Goods." Proceedings of the International Association for Business and Society 13 (2002): 321–25. http://dx.doi.org/10.5840/iabsproc20021341.

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5

Leahy, Rose. "Relationships in fast moving consumer goods markets." European Journal of Marketing 45, no. 4 (April 5, 2011): 651–72. http://dx.doi.org/10.1108/03090561111111370.

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6

Govender, Jeevarathnam Parthasarathy. "Packaging as a promotional tool for fast moving consumer goods." Corporate Ownership and Control 12, no. 4 (2015): 639–46. http://dx.doi.org/10.22495/cocv12i4c6p3.

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Packaging is beginning to play a more prominent role in the marketing mix in the context of increased competition, the move towards self-service in the retail environment and changes in the buying behaviour of consumers. The aim of this paper, therefore, is to examine consumer perceptions of packaging in the fast moving consumer goods sector. The research constituted a quantitative, cross-sectional and descriptive study. 400 respondents were chosen based on convenience sampling using mall-intercept surveys. The results, overall, suggest that consumers generally perceive packaging to be an effective promotional tool. It emerged that there were no significant relationships between the biographical variables of gender, age and educational level and perceptions of packaging. Recommendations are made as to how marketers can approach packaging as an element of the marketing mix.

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7

Ni, Min Na, Li Wang, and Yan Li. "Study On the Design Methods of Fast Moving Consumer Goods." Advanced Materials Research 605-607 (December 2012): 276–82. http://dx.doi.org/10.4028/www.scientific.net/amr.605-607.276.

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The fast moving consumer goods included a wide range of items. The basic characteristics of the fast moving consumer goods result in that the consumers’ buying habit is: simple, rapid, impulsive, emotional. In the trend of market segmentation, enterprises have to make the products respond quickly to design and manufacture under the premise of meeting functions. In the design process, designers find out design point by axiomatic design method, and then through a modular design, rapidly assemble the various elements thereby to design series of products with distinctive features in batch, so as to help enterprises to extend the product life cycle.

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8

Yee, K. L., and N. Shah. "Scheduling of Multistage Fast-Moving Consumer Goods Plants." Journal of the Operational Research Society 48, no. 12 (December 1997): 1201. http://dx.doi.org/10.2307/3010750.

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Yee, K. L., and N. Shah. "Scheduling of multistage fast-moving consumer goods plants." Journal of the Operational Research Society 48, no. 12 (December 1997): 1201–14. http://dx.doi.org/10.1057/palgrave.jors.2600482.

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Yee, K. L., and N. Shah. "Scheduling of multistage fast-moving consumer goods plants." Journal of the Operational Research Society 48, no. 12 (1997): 1201–14. http://dx.doi.org/10.1038/sj.jors.2600482.

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11

Mpele Lekhanya, Lawrence, Nze Grace Olajumoke, and Dorasamy Nirmala. "Exploring fast moving consumer goods (FMCG) small, medium and micro enterprises manufacturers’ need for innovation to achieve growth." Environmental Economics 8, no. 2 (April 20, 2017): 8–16. http://dx.doi.org/10.21511/ee.08(2).2017.01.

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The purpose of this paper is to investigate the problems of the sustainable development, to explore the level of innovation in the fast moving consumer goods (FMCG) manufacturing SMMEs sectors, which most affects on the state of the environment, to identify the causes of low innovation in the industry and to examine these factors influence on the effectiveness of SMMEs manufacturers innovation strategies, as well as to invent a new innovation strategic approach to overcome innovation problems in the economic growth of fast moving consumer goods SMMEs manufacturers. The study is aimed to determine the level of innovation and factors contributing to low innovation in fast moving consumer goods (FMCG) SMMEs manufacturers, which hinder their economic performance. Mixed approach of quantitative and qualitative questionnaire is used for primary data collection. Sample consists of 120 SMMEs. Statistical Package for Social Sciences (SPSS) (23.0) was employed for data analysis. The study results are presented with figures and diagrams. This study will be a useful tool for general public and relevant stakeholders in this sector.

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12

Etuk, Aniebiet, Joseph A. Anyadighibe, Edim Eka James, and Peter Miracle Egemba. "Trade sales promotion and distributors’ performance of fast-moving consumer goods (FMCGS)." International research journal of management, IT and social sciences 9, no. 2 (February 8, 2022): 254–63. http://dx.doi.org/10.21744/irjmis.v9n2.2011.

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This study examined trade sales promotion and distributors’ performance of fast-moving consumer goods (FMCGs). It was carried out to establish the effects of trade allowance, dealers’ contest and rebate on distributors’ performance with special reference to fast-moving consumer goods. The study adopted survey research design. The sampling technique adopted was judgmental sampling. Primary data were obtained from 218 retailers and wholesalers of fast-moving consumer goods using a 5-point Likert scale questionnaire. The hypotheses developed for the study were tested using simple linear regression. Consequently, it was found that rebate had the highest significant positive effect on distributors’ performance, while trade allowance and dealers’ contest had the second and third-highest significant positive effects on distributors’ performance of FMCGs respectively. Therefore, the study concluded that trade sales promotion strategy has a significant positive influence on distributors’ performance in the context of fast-moving consumer goods (FMCGs). The study also made practical and theoretical implications for further research.

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13

McDonald, Malcolm H. B., Leslie de Chernatony, and Fiona Harris. "Corporate marketing and service brands ‐ Moving beyond the fast‐moving consumer goods model." European Journal of Marketing 35, no. 3/4 (April 1, 2001): 335–52. http://dx.doi.org/10.1108/03090560110382057.

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Examines the issues associated with the creation and development of service brands in corporate branding. Initially considers the increasing importance of the services sector, the appropriateness of corporate versus individual branding and how service organisations have challenged the traditional approach to business. By analysing the success and failure of corporate branding in financial services, illustrates how thinking about service branding needs to change. Outlines the differences between product and service branding and considers how the fast‐moving consumer goods (FMCG) approach to branding needs to be adjusted for the services sector. Particular emphasis is placed on the intangible nature of services and corporate branding and how problems linked to intangible offerings can be overcome. Concludes with an examination of the roles that employees and consumers play in the delivery and strengthening of the corporate service brands.

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14

Okunade, O. S., and S. A. Daodu. "A distribution network design for fast-moving consumer goods." Nigerian Journal of Technology 39, no. 4 (March 24, 2021): 1050–57. http://dx.doi.org/10.4314/njt.v39i4.11.

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A distribution network design of fast-moving consumer goods ensures distribution of products in an effective manner by giving maximum customers’ satisfaction and minimum distribution cost. The study evaluates the distribution through direct shipment and the use of intermediate shipment for distribution of products from plant to depots. A real-life case study in Southwestern Nigeria was defined and solved as a linear programming model to minimise total cost of distribution from plant to the depots with consideration of four routing options. The results show that distribution through intermediaries gives a better solution than routing option with direct shipment. The best routing option with intermediate points when compared with the routing option with direct shipment gives a savings of 1,819,490.00 Naira which translates to 13.46% cost savings. The study shows that the location of intermediaries is a key decision in distribution network design and that the intermediaries add value to the distribution networks in supply chain. Keywords: Distribution network; Supply chain design; Fast-moving consumer goods; Linear programming

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15

Neboh, Nkechi D., and Thokozani P. Mbhele. "Sustainability governance of the fast-moving consumer goods industry." Journal of Governance and Regulation 11, no. 3 (2022): 70–78. http://dx.doi.org/10.22495/jgrv11i3art7.

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The supply chain disruptions have rattled the competitive positioning of the business environment. The fast-moving consumer goods (FMCG) industry is constantly battling to survive in the highly competitive business environment. The supply chain disruptions are manifested in the form of natural disasters, pandemics, and conflicts in society, or political changes or upheavals, however, the mantle of any business resonates with its magnitude of agility and resilience capabilities. Although resilience cushions disruptions and allows a cost-effective recovery into a better optimal state, the FMCG industry is epitomised by speedily demand responsiveness as a distinct resilience strategy. The purpose of the study was to investigate the relationship between supply chain resilience and supply chain agility in the retail industry. A quantitative research design and purposive sampling were employed to identify the respondents. The main findings revealed that relationships exist between resilience and supply chain agility. The paper tentatively implies that the fast-moving retail industry should entrench supply chain resilience and agility strategies in terms of alertness, visibility, and velocity.

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Nassar, Yehia, Ghada Gad, and Wael Kortam. "The Effect of Demographic Variables on Price Sensitivity of Customers A Field Study." Archives of Business Research 9, no. 4 (April 23, 2021): 101–42. http://dx.doi.org/10.14738/abr.94.10023.

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This study aims to improve understanding of the relationship between some customer demographic variables which are gender, income level, family life cycle and age. And price sensitivity of customers which is an individual difference variable describing how individual consumers show their reactions to changes in price levels. This study will be applied in Fast Moving Consumer goods (FMCG) industry in Egypt. Fast Moving Consumer goods are the products which have high usage frequency, have limited shelf life (up to two years max) for example Biscuits, chocolates, personal care, hair care and dental care products. The consumption of these products is high and that’s why these products move fast from retailers to consumers.

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17

Shrestha, Binod. "Consumers' Responses to Sales Promotions of Fast Moving Consumer Goods in Nepal." Business Perspectives and Research 1, no. 1 (July 2012): 13–24. http://dx.doi.org/10.1177/2278533720120102.

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18

Ji, Shou Wen, Zhao Zhao Yu, Zhi Hua Zhang, and Yang Hua Gao. "The Double-Closed-Loop Quality Model of Fast Moving Consumer Goods Supply Chain Based on Quality House." Advanced Materials Research 694-697 (May 2013): 3484–87. http://dx.doi.org/10.4028/www.scientific.net/amr.694-697.3484.

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The paper summarizes the characters of fast moving consumer goods supply chain and establishes the double-closed-loop quality model of fast moving consumer goods supply chain which consists of the level of various enterprises and enterprise internal operation. At last, the paper modeling quality house of raw materials procurement, goods production and processing, goods storage and transportation.

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19

Olatunji, Olutayo Akanji, and Olawumi Dele Awolusi. "Performance evaluation and improvement among salesmen in the Nigerian fast moving consumer goods sector." Journal of Social and Development Sciences 10, no. 4(S) (August 21, 2020): 12–29. http://dx.doi.org/10.22610/jsds.v10i4(s).2898.

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This study examined the impact of systematic performance evaluation on performance improvement among salesmen in the Fast Moving Consumer Goods Sector in Nigeria. This is occasioned by the peculiar nature of the job of the salesman which requires that specific attention be paid to the mode of performance evaluation deployed for them and its impact on their productivity. Using Yamane formula, convenience sampling method was used to select 263 respondents from the sales team of PZ Cussons Nigeria PLC. Four hypotheses were subsequently tested using correlation test. Based on the analysis, the study found a significant influence of clear, specific and challenging goals on the performance of salesmen in the Fast Moving Consumer Goods sector in Nigeria. It was also deduced that there is no significant influence of detailed and timely feedback on the performance of salesmen in the Fast Moving Consumer Goods sector in Nigeria. Furthermore, the study also revealed a significant influence of employee reward and recognition, as well as, training and development on the performance of salesmen in the Fast Moving Consumer Goods sector in Nigeria. Based on the findings, the study recommended a clear, complete and inspiring job requirement of all salesmen so that the employee can continuously improve performance. Furthermore, feedback from appraisal and evaluation should also inspire, encourage and motivate salesmen without including any form of threat and fear of job security. Finally, Fast Moving Consumer Goods sector in Nigeria should embark on capacity development of human resources through training and mentoring. This study therefore contributes to limited studies on performance evaluation, as well as, validation of both the conceptual and theoretical postulations in the context of Fast Moving Consumer Goods sector in Nigeria.

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20

Vyas, Preeta Hemang. "Incentive Outlay Ratios in Fast Moving Consumer Goods Sector in India." Vikalpa: The Journal for Decision Makers 30, no. 4 (October 2005): 39–48. http://dx.doi.org/10.1177/0256090920050404.

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Inflationary trends in the economy have led to increased media costs forcing many companies to increase their expenditure on sales promotion activities. It has been recognized that well-planned sales promotion activities have a strategic role to play in brand building and enhancing customer loyalty. This study examines the nature of schemes offered in the fast moving consumer goods (FMCG) category, finds out the ratio of incentive and outlay (which the consumer is expected to make/pay to avail sales promotion offers), explores the relationships, finds out the rationale behind these offers, and provides guidelines to managers designing sales promotion activities. Eight different product categories were selected for the study. Information on actual offers made in these categories in a quarter was compiled and tabulated through content analysis in terms of brand, maximum retail price (MRP), offer (size of the incentive offered), nature of the scheme, pack being promoted, and outlay. The following findings emerged from the data gathered and analysed: Variations in incentive outlay (I/O) ratios across product categories revealed that non-food category exhibits more variations (range) than food category. The level of incentive offered in non-food category was higher than that of food category. Bonus pack followed by free gift and price-offs were the popular tools used across product categories indicating use of similar type of schemes without much innovation. More often, medium to large pack-size was promoted in all categories except the toilet soap category indicating �load the consumer� as the main objective and thereby warding off competition temporarily. The findings suggest that managers need to be creative to create an impact; otherwise, consumers would tend to be less loyal to any brand in a category and drift from one promoted brand to another. They need to give careful thought as to what objectives need to be achieved from whom (loyal, competitive loyal, switchers or non-users). They also need to do a proper analysis by linking sales during promoted period to overall sales, baseline sales, competing brand sales, and impact on trade and consumer behaviour and evolve guidelines with respect to terms and conditions of the offer in terms of size of the incentive, terms, whether immediate or delayed incentive, what efforts are required on the part of the consumer, etc. Before determining the size of incentive to be offered to the consumers, managers need to consider several factors such as level of competition, available budget for the brand, reputation of the company introducing a brand, consumer behaviour, competitive promotional offers, and level of price of a brand vis-�-vis competition. A study of I/O ratios across product categories reveals interesting practices followed by companies. Exploring reasons behind such practices would give insights to managers as to why practices differ from theory and provide guidelines in managing these activities.

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21

Hardjono, Budiono, and Tan Bee Ying. "Brand Extension of Fast Moving Consumer Goods to Customers’ Perception." TRIKONOMIKA 16, no. 2 (December 28, 2017): 51. http://dx.doi.org/10.23969/trikonomika.v16i2.714.

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The cost of launching a totally new product or brand is usually very high accompanied by the risk of failure in an overcrowded market. Therefore, brand extension strategy is used due to its built in advantages. This research examined in depth, the factors in a brand extension which influence to customer perception about the existing brand in fast moving consumer goods (FMCG) sector. Four variables such as brand fit, perceived quality, brand familiarity and customer innovativeness, were used to establish the relationship with the customers’ perception. A questionnaire was developed and distributed to 200 respondents from hypermarket FMCG products’ consumers in Melaka city. It was found that in the context of personal hygiene products, only brand fit and perceived quality have a strong influence on the customer perception. Marketer should, however, carefully to evaluate their extension especially for local brand since not all factors in this extension significantly influence the customer perception.

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22

Sreedevi, R., and K. P. Sivakumar. "Buying Behaviour of Rural Consumers Towards Fast Moving Consumers Goods." ComFin Research 10, no. 1 (January 1, 2022): 17–27. http://dx.doi.org/10.34293/commerce.v10i1.4566.

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Consumption of goods is the sole purpose of every kind of production, and that’s why manufacturers manufacture and promote their commodities to meet the consumer wants and needs. The structure of the Indian market is divided and has different markets like Rural and Urban markets. There are unique techniques of advertising and marketing that can be established to fit into the rural and urban market behaviours. This is because the rural shoppers vary in phrases of their Purchase Choices, Consumption Style, Purchase Activities, and also the Opinions towards goods. The central focus of the study is to investigate the behaviour of the rural consumers towards Fast Moving Consumer Goods (FMCG’s). In the current scenario; the rural markets are receiving much attention with the urban market diffusion. This is mainly attributed to the improvement in the economic conditions of the rural people. With the uplift of their standard of living, rural people in India are looking forward to adapting to the urban lifestyle. This change in behaviour is mainly reflected in their purchasing limit and capacity. Hence, rural markets remain to provide potential growth opportunities for the organised FMCG companies, both assorted quality of products and services in the affordable process.

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23

Vijayalakshmi, R., T. R. Gurumoorthy, G. Lingavel, and K. Praveenkumar. "Consumer buying behaviour through Online shopping application in fast moving Consumer goods." Asian Journal of Management 11, no. 3 (2020): 315. http://dx.doi.org/10.5958/2321-5763.2020.00049.9.

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24

Sang, Dixian, Siqi Xiong, Wanqi Zhang, and Yafeng Lin. "Study the Importance of Advertising in the Market take Luxury Goods, FMCG,Car Market as An Example." BCP Business & Management 20 (June 28, 2022): 1181–85. http://dx.doi.org/10.54691/bcpbm.v20i.1117.

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With the globalization of the economy, the products that people can buy are more and more diverse. No matter what kind of market, advertising, which directly spreads product information, always occupies an important position in the marketing mix. Luxury goods focus on meeting people's psychological needs. Luxury brands need to convey intangible things such as brand culture and value concepts to consumers, and make them pay for the symbolic meaning of the brand. In the automobile market, as a high-consumption product, people choose carefully and often do not buy them multiple times, which makes the car market inactive. At the same time, the fast-selling market is highly substitutable, with high product performance and appearance similarity, and its market competition is increasingly fierce, resulting in consumers becoming less and less sensitive to the promotion of fast-selling products. This paper studies the problem of advertising promoting consumers' purchase desire in three markets in the form of a review. We found that the advertising characteristics of luxury goods, fast-moving consumer goods and automobile markets are based on consumer psychology, and through specific advertising forms or content, as well as high advertising investment, to amplify product characteristics, stimulate consumers' willingness to buy, and increase corporate sales. Finally, the research significance of this paper is to summarize the successful experience of advertising and marketing in the luxury goods, automobiles, and fast-moving consumer goods industries, and provide reference for other industries.

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25

Rajan, G. B. Sabari, and Dr S. Parimala Dr. S. Parimala. "Stock Price Movement through Technical Analysis: Empirical Evidence from the Fast Moving Consumer Goods (FMCG) Sector." Paripex - Indian Journal Of Research 2, no. 2 (January 15, 2012): 143–45. http://dx.doi.org/10.15373/22501991/feb2013/49.

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26

Anupama, S., Dhanisha Dharmajan, and Rajiv Nair. "Fast Moving Consumer Goods sector in India – Tending towards oligopoly?" Arab Economic and Business Journal 14, no. 1 (April 7, 2022): 17–30. http://dx.doi.org/10.38039/2214-4625.1004.

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27

Leahy, Rose. "Differences in Exchange Situations in Fast Moving Consumer Goods’ Markets." Journal of Euromarketing 18, no. 4 (2009): 203–18. http://dx.doi.org/10.9768/0018.04.203.

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Leahy, Rose. "Differences in Exchange Situations in Fast Moving Consumer Goods' Markets." Journal of Euromarketing 18, no. 4 (December 18, 2009): 203–18. http://dx.doi.org/10.1080/10496480903364119.

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29

Bashir, Hussnain, Sveinung Jørgensen, Lars Jacob Tynes Pedersen, and Siv Skard. "Experimenting with sustainable business models in fast moving consumer goods." Journal of Cleaner Production 270 (October 2020): 122302. http://dx.doi.org/10.1016/j.jclepro.2020.122302.

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30

Westbrook, Roy. "Total quality management in leading fast-moving consumer goods companies." Total Quality Management 6, no. 4 (September 1995): 365–82. http://dx.doi.org/10.1080/09544129550035314.

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31

Nijssen, Edwin J. "Success factors of line extensions of fast‐moving consumer goods." European Journal of Marketing 33, no. 5/6 (June 1999): 450–74. http://dx.doi.org/10.1108/03090569910262044.

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32

Yasin, J. "The Effects of Advertising on Fast-Moving Consumer Goods Markets." International Journal of Advertising 14, no. 2 (January 1995): 133–47. http://dx.doi.org/10.1080/02650487.1995.11104605.

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33

GRZESZCZYK, TADEUSZ, and EWELINA RYBKO. "STOCHASTIC METHODS FOR FORECASTING SALES OF FAST-MOVING CONSUMER GOODS." sj-economics scientific journal 31, no. 4 (December 30, 2018): 312–20. http://dx.doi.org/10.58246/sjeconomics.v31i4.71.

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The problem of formulating accurate sales forecasts of Fast-Moving Consumer Goods (FMCG) is related to the issues of planning of goods distribution, supply chain management and is important from the point of view of the development of theory within the discipline of management sciences and quality, as well as practical applications. Solving this problem requires developing research on methods of forecasting due to the growing requirements of the businessmen, who can be satisfied using in this field methods known from various fields and scientific disciplines. The objective of this article is to present one of the directions of development of forecasting methods resulting from the use of selected stochastic methods with particular emphasis on Markov chains. The considerations are presented on the example of short-term forecasting, characteristic for products with high inventory turnover rates. After presenting preliminary comments on the issues of forecasting and planning in supporting decision-making in enterprises, the currently used methods of sales prediction are briefly characterized. Next, attention is focused on the stochastic methods of forecasting FMCG products, among which the most attention was devoted to methods based on Markov chains. The article ends with remarks regarding the possibility of further developing this kind of study.

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34

Adebanjo, Dotun, and Robin Mann. "Identifying problems in forecasting consumer demand in the fast moving consumer goods sector." Benchmarking: An International Journal 7, no. 3 (August 2000): 223–30. http://dx.doi.org/10.1108/14635770010331397.

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35

ملکی مین باش رزگاه, مرتضی, and هوشمند باقری قره بلاغ. "Consequences Post-Purchase Cognitive Dissonance among Consumer's of Fast Moving Consumer Goods (FMCG)." Journal of Business Management Perspective 18, no. 39 (November 22, 2019): 0. http://dx.doi.org/10.29252/jbmp.18.39.121.

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36

Dwivedi, Abhishek, and Robert McDonald. "Building brand authenticity in fast-moving consumer goods via consumer perceptions of brand marketing communications." European Journal of Marketing 52, no. 7/8 (July 9, 2018): 1387–411. http://dx.doi.org/10.1108/ejm-11-2016-0665.

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Purpose Brand authenticity has emerged as a strategic imperative for many firms. The purpose of this paper is to empirically examine the effect of consumer perceptions of brand marketing communications on brand authenticity of fast-moving consumer goods. Design/methodology/approach Direct and indirect pathways from brand marketing communications to brand authenticity were conceptualized. Data were collected from US energy drink consumers and analysed using structural equation modelling. Multiple marketing mix variables and context-relevant covariates have been controlled for. Findings Direct and indirect pathways to building brand authenticity have been observed. The total effect of brand marketing communications on brand authenticity is strong, thereby highlighting the predictor’s overall effectiveness in shaping the ultimate outcome. Research limitations/implications The focus on consumer-perceived authenticity as opposed to objective authenticity complements the prior literature. An integrative perspective on brand marketing communications is offered, specifying it as an antecedent of perceived brand authenticity. Practical implications An important implication is that investments into brand marketing communications will likely influence perceived brand authenticity. Such investments may also have favourable implications for the clarity of brand positioning. Overall, brand marketing communications are effective tools for building consumer-perceived brand authenticity. Originality/value A need to outline managerially controllable drivers of authenticity was addressed. How consumer perceptions of brand marketing communications influence brand authenticity via direct and indirect mechanisms was demonstrated. The existence of authenticity in fast-moving consumer goods was also demonstrated.

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Al Riyami, Moosa. "Effect of Sales Promotion on Consumers Towards Fast-Moving Consumer Goods in Al-Dakhliyah Governorate." Archives of Business Research 9, no. 1 (January 17, 2021): 24–35. http://dx.doi.org/10.14738/abr.91.9558.

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The importance of consumer sales promotion in the marketing mix of the fast moving consumer goods (FMCG) category throughout the world has increased. Companies spend considerable time in planning such activities. However, there are few studies conducted in the Middle East to find out effectiveness of promotions. This aims to investigate consumer’s perceptions regarding sales promotion. Results indicate that there is a moderate correlation between consumers’ expectations and sales promotion in Al-Dakhliyah Governorate.

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Goyal, Dr Aparna. "The Buying Habits of Fast Moving Consumer Goods: A Case Study on the Slum Area in Delhi." International Journal of Scientific Research 3, no. 7 (June 1, 2012): 258–59. http://dx.doi.org/10.15373/22778179/july2014/82.

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39

Oluwole Binuyo, Adekunle, Hillary Ekpe, and Babatunde Oloyede Binuyo. "Innovative strategies and firm growth: evidence from selected fast moving consumer goods firms in Lagos state, Nigeria." Problems and Perspectives in Management 17, no. 2 (June 6, 2019): 313–22. http://dx.doi.org/10.21511/ppm.17(2).2019.24.

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Critical to the sustainability and continuous success of every organization is the performance concept. Hence, the cardinal goal of every organization is to achieve sustainable progressive performance for their organization. Several factors have been found to contribute to the performance of an organization. While empirical evidence indicated that innovativeness is one of the major determinants of organizational performance, many fast moving consumer goods (FMCG) were slow in their demonstration of innovative capability and it has been noted that the performance of these companies has not been impressive possibly due to the slow pace of innovativeness in the industry. This study thus investigated the effect of innovative strategies on the growth of selected FMCG firms in Lagos state, Nigeria. Survey research design was adopted for the study. The population comprised 1,337 top and middle level management staff of four notable players in the FMCG industry in the state (Honeywell flower mills Plc, Dangote flower mills, Unilever Nigeria Plc, and Cadbury Nigeria Plc). Through proportionate stratified random sampling technique, 400 out of 1,337 were sampled for the study. Four hundred copies of a validated questionnaire with Cronbach’s alpha reliability coefficient ranging from 0.731 to 0.956 were administered to the sample with a response rate of 84.25%. Data were analyzed using both descriptive, as well as inferential statistics. Finding revealed that innovative strategies had a significant effect on growth of FMCG firms in Lagos state, Nigeria (R2 = 0.724, β = 0.887, t = 29.663, P ≤ 0.05). The study recommends that FMCG firms management need to initiate policies that will enhance innovativeness possibly through creation and proper funding of the research and development department to effectively drive growth of FMCG firms.

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Aihumenki – Okhai, Ulaikere, and Thomas Egwuonwu. "OUT OF HOME ADVERTISING AND CONSUMER BUYING BEHAVIOUR OF SELECTED FAST MOVING CONSUMER GOODS IN LAGOS STATE, NIGERIA." International Journal of Innovative Research in Social Sciences & Strategic Management Techniques 8, no. 1 (January 5, 2021): 58–69. http://dx.doi.org/10.48028/iiprds/ijirsssmt.v8.i1.05.

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Fast Moving Consumer Goods are products that are required by almost all users in their day today life. The advertisements for these products need more attention in terms of creating responsiveness among the consumers for their purchase decision. However, consumers are bombarded with lots of information through multiple media like newspapers, magazines and internet but remain engaged from time to time hence lack time to update themselves. This has made it difficult for advertisers to trap consumers hence resort to outdoor messages to reach the target people. Extant studies on the out of home advertising have attempted to elucidate on the challenges of advertising and the attendant supposed solutions, conversely, most of the extant research focus more on developed countries than developing countries such as Nigeria. Hence, this study examined the effect of Out-of-Home Advertising on consumer buying behaviour of selected fast moving consumer goods in Lagos State, Nigeria. Survey research design was adopted for the study. The population of the study consists of individuals living in Lagos State with total number of 2,556,300 and with the sample size of 520 derived from Taro Yamane method. Data was collected using self – administered structured questionnaire and validated for a response rate of 93.4%. Cronbach Alpha reliability for major constructs had an average of 0.80. Random sampling technique was used. The data collected was analysed using simple linear regression. Findings revealed that there is a strong positive and significant relationship between Out-of-Home Advertising and consumer buying behaviour(β= 0.834; R2= 0.695; t(520) = 33.225; p>0.05). The study concludes that Out-of-Home Advertising has significant and positive effect on consumer buying behaviour and recommends that the study findings led to the recommendations that producers of fast moving consumer goods should focus more on out of home advertising such as use of billboards as opposed to other forms of media like T.V and Radio to help boost consumption and sale of their products. The study also recommends marketers of FMCGs to enhance the knowledge and awareness of consumers with regard to existence and location of billboards.

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Menidjel, Choukri, Abderrezzak Benhabib, and Anil Bilgihan. "Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty." Journal of Product & Brand Management 26, no. 6 (September 18, 2017): 631–49. http://dx.doi.org/10.1108/jpbm-05-2016-1163.

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Purpose The purpose of this empirical study is to investigate both the relationships among brand satisfaction, trust and loyalty and the moderating effects of personality traits, namely, consumer innovativeness, variety-seeking and relationship proneness, in the context of fast-moving consumer goods. Design/methodology/approach Data were collected using a survey of 443 consumers. Structural equation modeling, specifically partial least squares regression, was used to test the theoretical model. Findings The findings indicate that brand loyalty is the most affected (both directly and indirectly) by satisfaction through the mediation of brand trust in both product categories studied. Moreover, variety-seeking behavior negatively moderates the relationship between brand trust and brand loyalty for fruit juices. Research limitations/implications This research was conducted in the context of fast-moving consumer goods within a limited geographical region. Future research could apply this model to different contexts and countries. Practical implications Companies that produce fast-moving consumer goods are advised to consider the important role of satisfaction in the generation of trust, which leads to brand loyalty. Originality/value This study proposes and tests a theoretical model that is more comprehensive than the models used in previous studies because it investigates the relationships among satisfaction, trust, loyalty and personality traits. It is the first attempt to examine the moderating effects of consumer innovativeness, variety-seeking and relationship proneness on the relationship between brand trust and loyalty.

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Dey, Trinankur, and L. S. Sharma. "A Study on Consumers and Place of Purchase for Select Fast Moving Consumer Goods." Asian Journal of Management 8, no. 4 (2017): 1177. http://dx.doi.org/10.5958/2321-5763.2017.00179.2.

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Hawking, Paul, and Carmine Sellitto. "A Fast-Moving Consumer Goods Company and Business Intelligence Strategy Development." International Journal of Enterprise Information Systems 13, no. 2 (April 2017): 22–33. http://dx.doi.org/10.4018/ijeis.2017040102.

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The paper used the case study approach to report on how a Fast Moving Consumer Goods (FMCG) company developed their Business Intelligence strategy. Many companies are aware of the benefits that Business Intelligence brings to the corporation— however struggle to have an appropriate or well defined strategy. The authors document in the paper how the company experienced limited benefits with their initial Business Intelligence implementation— however, the subsequent development of a Business Intelligence strategy allowed the firm to redress initial project short-comings across several business areas. The company's Business Intelligence strategy included elements that directly addressed governance and resource management, business technology alignment, innovation and skills capability. The research investigated the experiences of a global FMCG company regarding their Business Intelligence use and the findings may not be generalizable.

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Silvius, Stanciu, Virlanuta Florina Oana, Vochin Oana Alexandra, Ionescu Romeo Victor, and Valentin Marian Antohi. "Fast Moving Consumer Goods (FMCG) Market in Romania. Features and Trends." www.amfiteatrueconomic.ro 21, Special 13 (November 2019): 778. http://dx.doi.org/10.24818/ea/2019/s13/778.

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Rebiazina, Vera, Anna Daviy, and Yana Karlova. "Marketing Metrics Usage by Russian FMCG (Fast Moving Consumer Goods) Companies." Moscow University Economics Bulletin 2016, no. 1 (February 28, 2016): 108–30. http://dx.doi.org/10.38050/01300105201616.

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The aim of the paper is to identify the characteristics of marketing metrics usage by Russian FMCG (Fast Moving Consumer Goods) companies. The article provides the definition of «marketing metrics» concept, examines the theoretical aspects of marketing metrics and develops their classification. The author analyzes the basic concepts of marketing assessment and approaches to the classification of marketing metrics. The empirical research is based on a mixed strategy approach. Two stages of in-depth interviews were fulfilled to investigate the marketing metrics usage by Russian FMCG companies. Drawing on the results of the empirical research, characteristics of the marketing metrics usage by Russian FMCG companies are identified: those related to specific metrics and those related to the organization of the evaluation process of marketing activity in companies. The results of the research not only expand the theoretical framework of marketing metrics in Russian FMCG market, but also can be used by the Russian FMCG companies to improve the systems of marketing activity assessment based on marketing metrics usage.

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Simpson, Zane, Anneke De Bod, Jan Havenga, Esbeth Van Dyk, and Isabel Meyer. "Intermodal solutions for the South African fast-moving consumer goods sector." World Review of Intermodal Transportation Research 10, no. 3 (2021): 179. http://dx.doi.org/10.1504/writr.2021.117664.

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Vieceli, Julian, and Robin N. Shaw. "Brand salience for fast-moving consumer goods: An empirically based model." Journal of Marketing Management 26, no. 13-14 (December 8, 2010): 1218–38. http://dx.doi.org/10.1080/0267257x.2010.523009.

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Poulis, Konstantinos, and Efthimios Poulis. "Polyethnic market orientation and performance: A fast-moving consumer goods perspective." Journal of Marketing Management 28, no. 5-6 (May 2012): 609–28. http://dx.doi.org/10.1080/0267257x.2011.558380.

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Groot, Robert D., and Pieter A. D. Musters. "Minority Game of price promotions in fast moving consumer goods markets." Physica A: Statistical Mechanics and its Applications 350, no. 2-4 (May 2005): 533–47. http://dx.doi.org/10.1016/j.physa.2004.11.010.

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Kuzmina, Ksenija, Sharon Prendeville, Dale Walker, and Fiona Charnley. "Future scenarios for fast-moving consumer goods in a circular economy." Futures 107 (March 2019): 74–88. http://dx.doi.org/10.1016/j.futures.2018.12.001.

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