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Dissertations / Theses on the topic 'FB. Marketing'

Author: Grafiati

Published: 10 March 2023

Last updated: 31 July 2025

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1

Orozco, Guerra Peggy, and Rengifo Claudia Cecilia Barrantes. "Plan de marketing FB Proyectos Integrales SAC." Master's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2014. http://hdl.handle.net/10757/332298.

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El sector construcción es uno de los sectores más dinámicos de la economía del Perú con un crecimiento aproximado de 6% anual. El boom inmobiliario se viene dando no solo en la construcción de viviendas, sino también en la construcción de oficinas administrativas y comerciales. Solo a nivel de vivienda actualmente en el país existe una demanda insatisfecha de 400,000 unidades de los cuales con la oferta actual solo se logra cubrir el 7%. En este sector hemos encontrado un mercado potencial que hoy está desatendido, se trata de 488,000 Jóvenes adultos del segmento A y B, que hoy en día ya están

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Kurniasih, Nuning. "Srategi Pemasaran Jasa Informasi (Studi Kasus di PT.Data Consult, Inc. dan PT.Agranet Multicitra Siberkom) = The Strategy of Information Service's Marketing (Case Study at PT.Data Consult, Inc. and PT.Agranet Multicitra Siberkom)." Thesis, 2005. http://eprints.rclis.org/8014/1/BAB_5_Sidang.pdf.

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The strategy of information service’s marketing (case studies at pt. data consult,inc. and pt. agranet multicitra siberkom). Depok : University of Indonesia - Thesis - Postgraduate (S2) Department of Library Science, Faculty of Cultural Science. This research proposed to analize (1) The role of mission in implementing marketing strategy (2) The role of market analysis in implementing marketing strategy, and (3) The strategy of allocating resource which included strategy of 7 (seven) elements of marketing mix (products, price, place/distribution channel, promotion, process, people and phisical

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3

Κατσιρίκου, Ανθή. "Οι Βιβλιοθήκες και το εν δυνάμει κοινό τους: Μέθοδοι επικοινωνίας και προσέλκυσης". Thesis, 2009. http://eprints.rclis.org/17747/1/Potential%20Users_gr.pdf.

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Οι βιβλιοθήκες διαθέτουν υλικό που προσφέρουν μέσα από οργανωμένες υπηρεσίες στο αναγνωστικό κοινό. Το κοινό άλλοτε εντοπίζεται εύκολα (πχ οι φοιτητές, ερευνητές στις ακαδημαϊκές βιβλιοθήκες) άλλοτε δύσκολα ή καθόλου (πχ οι μετανάστες, τα άτομα με ειδικές ανάγκες -ΑΜΕΑ, έφηβοι, γυναίκες, άνεργοι το ενδεχόμενο κοινό στις λαϊκές βιβλιοθήκες). Οι βιβλιοθήκες, επομένως, θα πρέπει να οργανώνουν τις υπηρεσίες τους προς δύο κατευθύνσεις: προς το κοινό τους, αλλά και προς το εν δυνάμει κοινό, τους ενδεχόμενους χρήστες. Σε όλες τις περιπτώσεις, ερευνητέο είναι το μέγεθος της απόκρισης του κοινού στην

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Armağan, Ahmet Şenol. "Kütüphane ve Belge Bilgi Merkezlerinde Müşteri İlişkileri Yönetimi." Thesis, 2005. http://eprints.rclis.org/3868/1/K%C3%BCt%C3%BCphane_ve_Belge_Bilgi_Merkezlerinde_M%C3%BC%C5%9Fteri_%C4%B0li%C5%9Fkileri_Y%C3%B6netimi.pdf.

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In this study, the meaning of the customer relations discussed and a customer relationship management model established for libraries and document information centers. Customer Relationship Management (CRM) is a management technique. It is applicable and useful for libraries and document information centers. Benefits can appear as a way to know users and understand their needs and improve standarts and effective service. In this way,libraries and document information centers can survive by themselves for existence with the CRM systems on the continuous changing, global and competitive environm

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5

Bulgan, Uğur. "Kütüphanecilik sektöründe hizmet kalitesinin ölçümü ve bir üniversite kütüphanesi uygulaması." Thesis, 2002. http://eprints.rclis.org/6469/1/Ugur_Bulgan_tez.pdf.

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The importance of service quality has been growing day by day. The studies that have been under taken in this field are also increasing periodically. Increasing importance of service quality has made imperative to find on effective way to measure service quality it. The’ service sector, determining this necessity in the light of "You can not make it better unless you can measure ", it tries to measure service quality in a more effective way. In fact, there has been substantial body of research on this field. Among these studies, the most popular one is Parasuraman, Zeithaml and SERVQUAL mod

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6

Fernández-García, Jesús. "Diseño e implementación de un plan de social media marketing (o marketing 2.0) en la Biblioteca de la Universidad de Cádiz." Thesis, 2011. http://eprints.rclis.org/16456/1/Fernandez-Garcia%20-%202011%20-%20Dise%C3%B1o%20e%20implementaci%C3%B3n%20de%20un%20plan%20de%20Social%20Media%20Marketing%20%28o%20Marketing%202.0%29%20en%20la%20Biblioteca%20de%20la%20Universidad%20de%20C%C3%A1diz.pdf.

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This paper focuses on the design and implementation of a social marketing plan that will enable the Library of the University of Cádiz enter with force to the tendency of Library 2.0, thereby improving utilization levels of services and resources as well as maintain a more fluid and direct communication with our customers so that we can build on that feedback to better understand their needs and improve our services and the perception of the university community about the library, putting it in value as an information center specialized in the fundamental university. So here are united by new

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7

Harzhauser, Elisabeth. "Der Faktor Image in Zusammenhang mit erfolgreicher Öffentlichkeitsarbeit : Möglichkeiten der Imagepflege in der Zentraldokumentation der Landesverteidigungsakademie mit Hilfe von internen und externen Public Relations." Thesis, 2006. http://eprints.rclis.org/7726/1/AC05369739.pdf.

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At present, the Austrian army is highly focusing on using public relations methods to gain the public's trust. However, the documentation centre of the Austrian army is not incorporated into this general public relations concept. Nevertheless, the documentation centre already uses some public relations instruments to keep their employees and army-internal clients informed but without following a structured plan. Therefore the aim of the thesis is to develop a public relations concept for the documentation centre of the Austrian army in order to make their public relations more effective. Due t

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8

Akbayrak, Emre Hasan. "Orta Doğu Teknik Üniversitesi Kütüphanesi'nde Hizmet Kalitesi Ölçümü." Thesis, 2005. http://eprints.rclis.org/9623/1/Orta_Dogu_Teknik_Universitesi_Kutuphanesi%27nde_Hizmet_Kalitesi_Olcumu-Emre_Hasan_Akbayrak.pdf.

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As with service-based business enterprises, determining the quality of service provided by libraries is dependent on the discovery of reliable data. In modern libraries, the ability to accurately measure and evaluate quality service to users holds a significant place in determining the value of library service to users and provides a key to appraising performance and productivity. The ability to analyze performance is one of the most important factors in the successful performance of their duties for university libraries. The quality level of the various services provided by university librari

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9

Maciel, Evangelina. "Panorama latinoamericano sobre la integración de las bibliotecas nacionales en el gobierno abierto de su país." Thesis, 2018. http://eprints.rclis.org/38379/1/Tesina%20Evangelina%20Maciel.pdf.

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The main objective of this research is to analyze and evaluate the presence of national libraries in Latin America within the open gov portals of their country. Different concepts related to the subject are addressed in order to constitute a theoretical framework that allows understanding the complexity of the thematic, among them the following can be mentioned: national library, law of access to public information, public policies and open government plan that each country carries out. Methodologically, the web pages of each information unit are observed in order to establish if they have the

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10

Luceri, Melina, and María-Cecilia Corda. "Estrategias de comunicación en las bibliotecas universitarias de la Universidad Nacional de la Plata: promoción de sus servicios documentales." Thesis, 2015. http://eprints.rclis.org/28649/1/luceri_2015_estrategias_comunicacion_bibliotecas_unlp.pdf.

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Se realiza un estudio de las bibliotecas universitarias de la Universidad Nacional de La Plata (en adelante UNLP) con el fin de conocer las políticas y estrategias empleadas en materia de comunicación con sus usuarios, más exactamente las relativas a las tareas de promoción de los servicios documentales. Para ello se detectan y analizan las políticas de comunicación existentes en las bibliotecas, se efectúa una observación directa de los espacios físicos y virtuales de las mismas y se realizan entrevistas semiestructuradas a representantes de algunas de las bibliotecas estudiadas. Finalmente

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11

Beneyto, Raul G. "El Community Manager y las Ciencias de la Documentación." Thesis, 2013. http://eprints.rclis.org/20196/1/El_Community_Manager_y_las_Ciencias_de_la_Documentacion.pdf.

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The current Information Society and information technology (IT) evolve at the same time. That is why professions are changing and adapting to the new reality. This fact results in the new professional community manager (CM), closely related to the new communication models of the XXI century. These are social networks. How is this professional profile? What skills this professional should have? This paper aims to find the link there, or could have, among this profession in association with social networks and Web 2.0, and Information Science. Learn the skills needed to perform the job

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12

Ferreira, Ana Cabete, Ana Lontro Correia, Dulce Rocha Vieira, Graça Diogo Marques, and Sérgio Mangas. "O agora das bibliotecas ou a biblioteca ágora : bibliotecas públicas, coworking e inovação." Thesis, 2013. http://eprints.rclis.org/20485/1/Biblioteca-agora.pdf.

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In a context of evolving technological and social changes, leading to today's information and knowledge society, we aim to understand the new concept of public library, and what services and spaces are emerging all over the world in public libraries in order to attract new users and meet the needs of people. As background, we associate the role of public libraries with the policies for smart, sustainable and inclusive growth strategies under Europe Strategy 2020. We present a new concept of public library that responds to the new challenges of today linking them with the educational, cultural,

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13

林敏郎, Min-Lang Lin, and 林敏郎. "The influence of community members on the buying decision in non-anonymous word of mouth marketing research-FB community as an example." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/3acut5.

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碩士<br>國立臺中科技大學<br>企業管理系事業經營碩士班<br>102<br>Social media is one of the influencing key to make purchasing decisions for modern consumers."Top 100 websites of Taiwan" from the magazine of "Business Next"in 2013, there are 30 community websites on the list, not only the number is the most, also hit a new record.Also, according to the survey of "Create Century"in 2013, founded that people in Taiwan spend more than 400 minutes(around 6hours) monthly average on the community website. &; the using time on the community website accounts for 31.69% of the total Internet using time, shows that Internet u

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14

Echezuria, Perozo Jorge Enrique, Maria Carolina Rondon, and Luna Melany Gutierrez. "Diseño de estrategias para optimizar la calidad de los servicios de la Biblioteca Marcel Roche del Instituto Venezolano de Investigaciones Científicas (IVIC)." Thesis, 2006. http://eprints.rclis.org/8305/1/TL-EBA_jun2006_E2.pdf.

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As to design new strategies for the quality improvement of all services offered by the Marcel Roche Library (MRL) of the Venezuelan Institute of Scientific Investigations (IVIC) this work studies the beginnings and evolution of quality management improvement reviewing some of the studies presented by some of the most outstanding authors in this subject as well as analyzing the basic components and principles of the total quality management (TQM). This document also focuses on the analysis of the nature, evolution, characteristics and importance of current services inside the manufacturing indu

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15

Garraza, Paula Regina. "La presencia y el uso de los medios sociales en las bibliotecas populares de la Región de la Patagonia Argentina: desarrollo de contenidos y comunicación con sus usuarios." Thesis, 2021. http://eprints.rclis.org/42893/1/La%20presencia%20y%20el%20uso%20de%20los%20medios%20sociales%20en%20las%20bibliotecas%20populares%20de%20la%20Regi%C3%B3n%20de%20la%20Patagonia%20Argentina%20-%20Paula%20Garraza.pdf.

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Communication through social media, such as Facebook, Twitter, YouTube, Blogs and TikTok, among others, has become one of the main channels to generate links and maintain conversations. They represent an economic, ubiquitous and massive communication tool, and have positioned themselves as indispensable instruments in the communication strategy of most organizations. However, it is observed that a significant number of popular libraries in the Argentine Patagonia Region do not have a presence in social media, and many of those that do, update their accounts inconsistently and provide limited

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16

González-Solar, Llarina. "La biblioteca universitaria orientada a la investigación: propuesta de un modelo de servicio centrado en el usuario desde la perspectiva del marketing." Thesis, 2016. http://eprints.rclis.org/30313/1/GonzalezSolar_Llarina_TD_2016.pdf.

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Academic library oriented to research: proposal for a user centered service model from the marketing perspective. This work has as goal the study and evaluation of University libraries role in the accomplishment of the University mission towards its research activity. For this purpose, the research function and its incidence in the competitive evaluation systems are analyzed, spotlighting the rankings. The paradigm change in the management of the University Libraries, where the performance is more focused in the support services for research, is highlighted. This University services are charac

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17

Pohl, Adrian. "lobid vocab. Zur Konzeption und Entwicklung eines RDF-Vokabulars für die Beschreibung bibliothekarischer Organisationen, ihrer Sammlungen und Dienstleistungen." Thesis, 2011. http://eprints.rclis.org/16175/6/pohl-2011-lobidvocab.pdf.

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This thesis reflects on how libraries and related organizations, their collections and services can be described in a structured, machine-readable way. It aims at assisting practitioners in enriching library websites with structured, machine-readable, RDF-compliant markup (RDFa). The reflections result from experiences made developing the Linked Open Data service lobid.org which led to the realization that the decentral curation of organizational information brings significant benefits compared to central directories. To this aim it is investigated by example which informations can be found o

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18

Menéndez, José-Luis. "Las herramientas gestionadas por las bibliotecas universitarias españolas en el servicio de la web: creación de la marca en línea." Thesis, 2015. http://eprints.rclis.org/29201/1/T36968.pdf.

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The possible emigration of users of the website to any of the new communication channels is based on easier access to the library's services, as they are offered via tools and applications that are already used by the audience. Moreover, the link between library and users is strengthened, as the audience's needs are totally covered, thus creating a feeling of loyalty to the library. It should also be borne in mind that the large number of such channels gives a wider public access to the library's services in a shorter time, contributing to virality. And in general the institution's visibility

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