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Ivanisevic, Paunovic Jelena. "From Low Budget to Big Business : Releasing Strategies for Indeoendent Films and Industry Division." Thesis, Stockholms universitet, Filmvetenskap, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-181523.
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The objective of this thesis is observing the process of launching the small independent movie in the context of big film industry and its hegemony. We will observe the differences between low budget, independent, the auteur film and well known ’blockbuster' entertainment cinema products. In the analysis, we will not focus on the creative aspects of preproduction and production - such as script writing, film directing, casting, photography, and production design. We will observe the film from the pragmatic point of view in postproduction, film placement and distribution, from the last clip to the first introduction to the audience at film festivals. The complexity of the task is to make a distinction between defining free, independent, auteur film as a piece of art and expression, and everything else that auteur film is not, despite the pragmatism in realisation of each film. This research will focus on film as art and as a sum of artistic teamwork, following its marketing and placement. Our aim is to find the factors that influence the success of launching low budget films of the independent film production in the US. Analysing the literature and researching the adequate examples, accomplished results will give us an idea of forming a pattern or directions for successfully launching an Independent film in the US film market. The example given in this paper is the authors' low budget film Boys Don't Cry(1999)produced by Chrisitne Vachon, where we can clearly analyse the way of developing of the film and postproduction activities of the producer, from the utmost postproduction margin, to winning an Oscar for the best female role by Hilary Swank, in the year of 2000. This film was chosen as an example in this thesis for being a successful low budget film with a strong women's author's identity, which finds its path in media from a marginalized queerfilm to a highly ranked film with great market placement. We pay special attention to an important detail - that women are in the role of the director and the producer.
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Guimarães, Amanda Vasconcelos. "Desempenho de novilhas leiteiras alimentadas com farelo de mamona e valor energético do farelo e torta de mamona." Universidade Federal de Viçosa, 2010. http://locus.ufv.br/handle/123456789/5641.
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Previous issue date: 2010-07-08<br>Coordenação de Aperfeiçoamento de Pessoal de Nível Superior<br>The growing search for alternatives that promote the sustainability of the production unit, defined principally by environmental, economic and social, become targets of current research. The use of biomass as an energy gaining ground in the discussion on developing a more sustainable world energy grid. The growth in the share of biodiesel in the world energy grid has increased the interest in the cultivation and processing of oil, creating opportunities for the production of ruminant by the possibility of using co-products resulting from the extraction of oil from these oil seeds. Castor bean (Ricinus communis L.) is a traditional crop of the semi-arid, and is distinguished by the potential to generate employment and income and reduce regional economic disparities through the inclusion of family farmers, especially the North and Northeast of Brazil. This essay was drawn from two experiments. In the first experiment aimed to evaluate the effect of replacing the mixture of soybean meal (SBM) + wheat bran (WB) (72.6%: 27.4% dry matter basis) by castor meal treaty (FMT) 0.0, 33.3, 66.7 and 100% dry matter basis of concentrate on intake, digestibility, growth performance and metabolism of nitrogenous (N) in dairy heifers. The inactivation (for denaturation) of the toxin ricin in castor bean meal (FM) was performed using the solution of calcium oxide (sputtered with 90% of total oxide) at a dose of 60 grams of lime per kilogram of FM, in fed basis. We used 20 Holstein heifers were distributed in randomized block design with five replicates, each animal considered an experimental unit and the blocks formed according to the initial weight of animals. The animals received 2 kg of feed at the base of natural matter, which corresponded to the supply of isonitrogenous diets containing 32.48% concentrate (DM basis). We used corn silage as the sole source of roughage. We adopted the following contrasts: linear, quadratic and cubic for the replacement levels of mixed soybean meal and wheat bran by bran castor treaty. The concentration of ricin was reduced FM in 92.6% with alkali treatment (from 1004.6 to 73.9 mg ricin / kg DM bran). The inclusion of castor bean meal treated as a substitute for soybean meal mixture over wheat bran increased the supply of ricin (maximum value of 80.70 mg ricin / day at 100% replacement of the mixture). However, unverified clinical symptoms of ricin poisoning and the effects on serum levels of liver enzymes gamma glutamyltranspeptidase, alanine and aspartate aminotransaminase aminotransaminase (P> 0.05). DM intake and other nutrients, except for non-fiber carbohydrates (NFC) were not affected (P> 0.05) by substitution, while the consumption of neutral detergent fiber corrected for ash and protein as% of body weight (NDFap % BW) increased (P <0.05) from 66.7% substitution of SBM by FT and FMT. The digestibility of all nutrients and consumption of digestible nutrients except EE and CP had negative linear effects (P <0.05) the replacement level of FS and FT by FMT. Despite the reduction in digestible energy intake, efficiency of use of NDT for synthesis of microbial N in the rumen was not affected with the complete replacement of SM by FT and FMT. The average daily gain and body growth were not affected (P> 0.05) by the substitution of FS and FT by FMT. We conclude that the FMT can replace the mixture and FS FT-growing dairy heifers with average daily gain of 800 g / day. The second experiment aimed to evaluate the energy value of the bran and castor bean. To this end, we used eight dairy steers. The experiment was simple reversal, with four replicates. Diets were formulated to be isonitrogenous. Corn silage, bran and castor oil treated castor bean were treated TDN values of 63.36, 41.80 and 41.96, respectively.<br>A crescente busca por alternativas que promovam a sustentabilidade da unidade de produção, definidas, principalmente, pelas questões ambientais, econômicas e sociais, tornam-se alvos das atuais pesquisas. O uso da biomassa como insumo energético ganha espaço na discussão sobre o desenvolvimento de uma matriz energética mundial mais sustentável. O crescimento da participação de biodiesel na matriz energética mundial aumentou o interesse no cultivo e processamento de oleaginosas, criando oportunidades para a produção de ruminantes pela possibilidade de utilização de co-produtos resultantes do processo de extração do óleo das sementes dessas oleaginosas. A mamona (Ricinus communis L.) é uma cultura tradicional do semi-árido brasileiro, e se destaca pelo potencial de gerar emprego e renda e minorar disparidades econômicas regionais através da inclusão de agricultores familiares, especialmente os do Norte e Nordeste do Brasil. Esta dissertação foi elaborada a partir de dois experimentos. No primeiro experimento objetivou-se avaliar o efeito da substituição da mistura farelo de soja (FS) + farelo de trigo (FT) (72,6%:27,4%, base da matéria seca) pelo farelo de mamona tratado (FMT): 0,0; 33,3; 66,7 e 100%, base da matéria seca do concentrado, sobre o consumo, a digestibilidade, o desempenho produtivo e o metabolismo de compostos nitrogenados (N) em novilhas leiteiras. A inativação (por desnaturação) da toxina ricina no farelo de mamona (FM) foi realizada utilizando-se solução de óxido de cálcio (micropulverizado, com 90% de óxido total), na dose de 60 gramas de cal/kg de FM, na base da matéria natural. Foram utilizadas 20 novilhas da raça Holandesa, distribuídas em delineamento em blocos casualizados, com cinco repetições, sendo cada animal considerado uma unidade experimental e os blocos formados de acordo com o peso inicial dos animais. Os animais receberam 2 kg de ração na base da matéria natural, o que correspondeu ao fornecimento de dietas isonitrogenadas contendo 32,48% de concentrado (base da MS). Utilizou-se silagem de milho como fonte exclusiva de volumoso. Adotou-se os seguintes contrastes: efeito linear, quadrático e cúbico para os níveis de substituição da mistura farelo de soja e farelo de trigo pelo farelo de mamona tratado. O teor de ricina do FM foi reduzido em 92,6% com o tratamento alcalino (de 1004,6 para 73,9 mg de ricina/kg de MS de farelo). A inclusão do farelo de mamona tratado em substituição à mistura farelo de soja mais farelo de trigo aumentou a oferta de ricina (valor máximo de 80,70 mg de ricina/dia em 100% de substituição da mistura). Contudo, não foram verificados sintomas clínicos de intoxicação por ricina, bem como efeitos sobre os níveis séricos das enzimas hepáticas gama glutamiltranspeptidase, alanina aminotransaminase e aspartato aminotransaminase (P>0,05). O consumo de MS e dos demais nutrientes, exceto carboidratos não fibrosos (CNF), não foram afetados (P>0,05) pela substituição, enquanto o consumo de fibra em detergente neutro corrigida para cinzas e proteína em % do peso corporal (FDNcp %PC) aumentou (P<0,05) a partir de 66,7% de substituição do FS e FT pelo FMT. A digestibilidade de todos os nutrientes e o consumo de nutrientes digeridos, exceto do EE e PB, teve efeito linear decrescente (P<0,05) do nível de substituição do FS e FT pelo FMT. Apesar da redução do consumo de energia digestível, a eficiência de utilização de NDT para síntese de N microbiano no rúmen não foi afetada com a substituição total do FS e FT pelo FMT. O ganho médio diário e o crescimento corporal não foram afetados (P>0,05) pela substituição do FS e FT pelo FMT. Conclui-se que o FMT pode substituir totalmente a mistura FS e FT para novilhas leiteiras em crescimento com ganhos médios diários de 800 g/dia. No segundo experimento objetivou-se avaliar o valor energético do farelo e da torta de mamona. Para tal, foram utilizados oito novilhos leiteiros. O delineamento experimental foi reversão simples, com quatro repetições. As dietas foram formuladas para serem isonitrogenadas. A silagem de milho, o farelo de mamona tratado e a torta de mamona tratada apresentaram valores NDT de 63,36; 41,80 e 41,96, respectivamente.
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Johnson, Joyce Starr. "Motivational factors among contemporary female needlework producers /." free to MU campus, to others for purchase, 2000. http://wwwlib.umi.com/cr/mo/fullcit?p9998489.
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Becker, Teresa A. "The self-perceived leadership characteristics of female Producers /." Lynchburg, Va. : Liberty University, 2006. http://digitalcommons.liberty.edu.
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Moskalyk, Loralyn Ann. "Characterization of gene products from female mosquito midguts." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1998. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp02/NQ27842.pdf.
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Pettersson, Amanda. "The period is political - Activist advertising of female sanitary products." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-21235.
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This thesis aims to understand the use of political messages as part of a branding strategy through a discourse analysis. The empirical material consists of two campaigns advertising female sanitary products; Always #LikeAGirl (2014) and Libresse Blood Normal (2017), with a purpose to understand the incorporation and the adaptation of activist and feminist discourse in these commercial campaigns. What happens to feminism as a political project and struggle when its key ideas and discourses are co-opted by market forces, and how this kind of advertising is used in the process of building brands.The theoretical framework consists of critical perspectives on Postfeminism, Counterculture in relation to consumer culture and Transmedia storytelling. The campaigns are understood in a Swedish context. In the analysis two nodal points are identified; Active/healthy femininity and Responsibility, where the subject positions within the campaigns and the understanding of the subject positions of the campaigns in a marketing context are explored. By formulating different (political) problems in their marketing, Libresse and Always has the discursive power to position themselves as part of the solution to the problem of girls and women’s low self-esteem. On one hand, the solution includes consuming female sanitary products or interact with the brand on social media. On the other hand this means that the brands position themselves as political actors, advocating women’s rights.
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Olsson, Maria, and Lina Larsson. "A Conceptual Female Hygiene Product : Developed from Needs and Prerequisites in an Agricultural East African Context." Thesis, Linköpings universitet, Maskinkonstruktion, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-108669.
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Menstruation is a large problem for females in development countries today. Studies have shown that around 40 percent of menstruating girls have been absent from school due to their menstruation. One of the challenges that need to be solved is the absence of female hygiene products amongst women, especially in low income and developing countries due to the cost of commercial products. In countries where the national economy is unstable or poorly comes a problem with importing products, it would be better if they could produce their own products so that the national economy is supported. Small factories and production sites that produce female hygiene products have started to form in some areas. This shows that it is possible to produce in the context where the product is going to be sold. One of the advantages of this system is from the environmental perspective, many of the local production sites use environmentally friendly materials and some products are up to 95 percent bio-degradable. The purpose of this thesis is to develop a concept for a sustainable female hygiene product that women in developing countries can afford to buy, this so that social effects can be enabled due to the security that a functioning protection can bring. To be able to do so a field study in Uganda has been conducted. During the study users and local producers were interviewed to find out what demands and prerequisites there are to create a female hygiene product that can be produced and used locally. The field study gave a deeper understanding and knowledge about both the subject as whole and the technical aspects to take into consideration when developing a female hygiene product. The study confirmed that female hygiene products, or rather the lack of them, are a big problem that needs to be solved quickly. It also revealed that the possibilities for producing in the context existed but was not developed enough. Through an analysis of the empirical findings as well as theories about, for example, material and production, six concepts were developed. The concepts and already existing products were evaluated and correlated to requirements collected in the field study. One concept was chosen for further development from this evaluation. This concept consists of a disposable napkin that is fastened by putting it in holders sewn in the panty. The panty can be bought as a product with existing holders or the holders can be sewn into the users own panties. The final concept has taken both technical aspects and social effects into account. Lists of requirements on material for the concept as well as the production of it are also included in the work. A prototype of the concept has been sewn and tested. The final concept in this work is not a finished product and needs further developing before being released as a product. More work need to be done on specifying the production and specific materials to implement the concept. For further developing, it is also important to have in mind in what context the product would be used due to the different possibilities and demands that the setting gives.
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Maple, Amanda M., Katherine J. Smith, Marla K. Perna, and Russell W. Brown. "Neonatal Quinpirole Treatment Produces Prepulse Inhibition Deficits in Adult Male and Female Rats." Digital Commons @ East Tennessee State University, 2015. https://dc.etsu.edu/etsu-works/947.
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We have shown that repeated neonatal quinpirole (QUIN; a dopamine D2-like receptor agonist) treatment in rats produces long-lasting supersensitization of dopamine D2 receptors that persists into adulthood but without producing a change in receptor number. The current study was designed to analyze the effects of neonatal QUIN on auditory sensorimotor gating as measured through prepulse inhibition (PPI). Male and female Sprague–Dawley rats were neonatally treated with QUIN (1mg/kg) or saline from postnatal days (P)1–21. At P60, the number of yawns was recorded for a 1h period in response to an acute QUIN (1mg/kg) injection as yawning is a D2-like receptor mediated behavioral event. Five days later, rats began (PPI) behavioral testing in two phases. In phase I, three different prepulse intensities (73, 76, and 82dB) were administered 100-ms before a 115dB pulse on 10 consecutive days. In phase II, three different interstimulus intervals (ISI; 50, 100, and 150ms) were inserted between the 73 or 76dB prepulse and 115dB pulse over 10 consecutive days of testing. A PPI probe trial was administered at the end of each phase after an acute 100μg/kgi.p. injection of QUIN to all animals. Replicating previous work, neonatal QUIN enhanced yawning compared to controls, verifying D2 receptor supersensitization. Regarding PPI, neonatal QUIN resulted in deficits across both phases of testing persistent across all testing days. Probe trial results revealed that acute QUIN treatment resulted in more robust PPI deficits in neonatal QUIN animals, although this deficit was related to prepulse intensity and ISI. These findings provide evidence that neonatal QUIN treatment results in deficits of auditory sensorimotor gating in adulthood as measured through PPI.
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Simes, Mika R. "Menarche and emerging female identity, the messages conveyed in menstrual product advertisements." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1998. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp01/MQ32248.pdf.
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Thomas, Robert James. "Female consumption and evaluation of traditionally male orientated products : a self monitoring perspective." Thesis, University of South Wales, 2010. https://pure.southwales.ac.uk/en/studentthesis/female-consumption-and-evaluation-of-traditionally-male-orientated-products(22c71665-a48d-4b07-bae3-c418526836d1).html.
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Hui, Suet-hung. "Subversive females : the politics of defiance in Zhang Yimou's films /." Hong Kong : University of Hong Kong, 1998. http://sunzi.lib.hku.hk/hkuto/record.jsp?B20059966.
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Hui, Suet-hung, and 許雪紅. "Subversive females: the politics of defiance in Zhang Yimou's films." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1998. http://hub.hku.hk/bib/B31951648.
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Ponbamrungwong, Anantaya, and Sirada Chandsawang. "The impact of brand on Thai female consumer in purchase decision of foreign makeup product." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6842.
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<p><strong>Date: </strong>2009-06-02<strong></strong></p><p><strong>Program: </strong>International Marketing<strong></strong></p><p><strong>Authors: </strong>Anantaya Ponbamrungwong & Sirada Chandsawang<strong></strong></p><p><strong>Title: </strong>The impact of brand on Thai female consumer in purchase decision of foreign makeup product<strong></strong></p><p><strong>Research Question: </strong>Does brand equity affect Thai female consumer in foreign makeup product purchase?<strong></strong></p><p><strong>Purpose: </strong>to investigate the effect of brand on consumer purchasing decision of foreign makeup product. The outcome of the research would be beneficial to marketing professionals especially in Thai cosmetics-makeup industry to understand the target consumer-based brand equity regarding their purchasing decision<strong>.</strong></p><p><strong>Method: </strong>The concepts of Brand equity and Purchase decision are chosen to study behavior of the target respondents; Thai female consumers who live in Bangkok, Thailand on their purchase decision of buying foreign makeup products.</p><p><strong>Conclusion:</strong> Brand equity does not totally affect Thai female consumer in their purchasing decision of buying foreign make up products. However, the respondents have the concept of brand equity: brand loyalty, brand awareness, brand associations and perceived quality in their mind but they did not generally relate the whole concepts to make a final purchase decision of foreign makeup products.</p><p> </p><p><strong>Keywords:</strong> Cosmetic, Makeup products, Brand equity, Purchase decision</p>
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Barsi, Debora Celeste. "Electrophysiological and behavioural investigation of female-produced volatiles in Colorado potato beetle (Leptinotarsa decemlineata) (Coleoptera: chrysomelidae)." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1998. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp01/MQ38359.pdf.
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Warr, Emma. "Mechanisms underlying the manipulation of reproduction in female Tenebrio molitor by molecules produced by Hymenolepis diminuta." Thesis, Keele University, 2004. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.409547.
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Metacestodes of Hymenolepis dirninuta cause a reduction in the reproductive success of Tenebrio rno/itor by interfering with the process of vitellogenesis. The parasite produces a molecule that causes a decrease in the synthesis of vitellogenin (Vg) in the beetle host. This thesis provides an account of the progress towards the isolation of this molecule and attempts to determine its mode of action. The parasite molecule is a small peptide, as determined by its chemical nature. It is pronase sensitive and heat insensitive, has a strong absorbance at 215nm and is blocked at both the NH2- and COOH-terminals. Two putative modes of action of the parasite manipulator molecule have been explored, namely induction of apoptosis of fat body cells or alteration of Vg mRNA abundance. The levels of chromatin condensation and DNA fragmentation in fat body nuclei are significantly elevated upon infection in vivo, indicating increased apoptosis. However, fat body tissue from non-infected females cultured with live parasites did not exhibit an increase in the levels of apoptosis. This suggests that apoptosis is not induced by the parasite molecule. Follicle resorption in the ovaries was also examined. Although there is a significant increase in the number of ovarioles undergoing resorption in H dirninutainfected T. molitor, the cause is not follicle cell apoptosis.
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Chapman, Sharon Jeanette. "Classical Hollywood film directors' female-as-object obsession and female directors' cinematic response: A deconstructionist study of six films." CSUSB ScholarWorks, 1996. https://scholarworks.lib.csusb.edu/etd-project/1258.
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Dlamini, Zinhle Lindani. "Selected factors influencing maven tendency and cosmetic products’ trial by female consumers in Southern Gauteng." Thesis, Vaal University of Technology, 2018. http://hdl.handle.net/10352/437.
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M. Tech. (Department of Marketing, Faculty of Management Sciences), Vaal University of Technology<br>In the case of cosmetic products, which convey both psychological and symbolic benefits to consumers, it is imperative for marketers to expand the scope of product trial as it presents a novel strategy for signalling the success of new products. In lieu of this, considerable attention should be accorded to the ubiquitous role of influential consumers who are instrumental in influencing the behaviour of other consumers through exemplary conduct and/or interpersonal word-of-mouth (WOM) communication. In this vein, this study sought to examine the influence of selected factors on market maven tendency and the ultimate trial of new cosmetic products by female consumers in the southern Gauteng. This presents the need to examine empirically the role of market mavens who play an indispensable role in filling the omitted information gaps existing within the market. Particularly, this research is in response to calls for unremitting replications of the work seeking to establish the nomological variables that are antecedent to the market mavenism construct. The study drew from the confluence of the Two-step flow theory and the Stimulus Organism Response (SOR) theory, which provided theoretical lenses in understanding how various stimuli could possibly influence the maven tendency (organism) and the ultimate trial of new cosmetic products (response) by those mavens situated in the southern Gauteng region of South Africa.
In view of achieving the overarching objective of this study, a sample survey was conducted in 2018 using a sample of female market mavens that were selected on referral basis, after applying the snowball sampling technique. In the cross-sectional based sample survey, a self-administered questionnaire was utilised. Drawing from the responses, a trichotomisation was developed, enabling the researcher to categorise the participants by including those individuals reporting either low (n=86), moderate (n=141) or high (n=248) maven tendency scores. Resultantly, the findings from a cross-section of 475 female mavens were admissible for statistical analysis.
Drawing from the statistical analysis, the exploratory factor analysis (EFA) procedure steered the extraction of six components that are salient towards calibrating the tendency towards market mavenship among female consumers of cosmetic products. The scale items along these six components yielded acceptable internal consistency reliability (Cronbach’s alpha coefficients ranged between 0.792 and 0.876), whereas the results of the descriptive statistics revealed mean score rankings above 4.0 across the six components, thereby signalling agreeability among the participants with regard to the determinants of market maven tendency. Likewise, weak to moderate correlation coefficients that were positive and statistically significant (p <0.01) were also established in this work (ranging between +0.297 and +0.639). This inferred the existence oflinear and direct relationships among the variables examined in this work. Based on this, it was possible to conduct a structural equation modelling procedure.
Prior to testing the hypothesised relationships, model fit of the measurement model was evaluated. Moreover, analysis of the statistical accuracy measures in terms of the reliability and validity of the measurement model pointed to the existence of a six-variable structure of new product trial, comprising consumer innovativeness, aspirational attractiveness, social norms influence, advertising efficacy, market maven tendency and new cosmetic products’ trial. Correspondingly, the direction and prediction among these constructs was tested by specifying a structural model. The structural model yielded adequate fit indices. In terms of prediction, the four constructs, namely consumer innovativeness (ß=+0.441; Z=9.292; p<0.01), social norms influence (ß=+0.339; Z=7.272; p<0.01), advertising efficacy (ß=+0.293; Z=6.607; p<0.01) and aspirational attractiveness (ß=+0.182; Z=4.099; p<0.01) were proven to have positive and statistically significant predictive influence on market maven tendency, in that order. Together, the four stimuli are presumed to explain approximately 43 percent of the variance in the tendency towards market mavenship among the responding female consumers.
Market maven tendency was confirmed as a predictor of new product trial in this research (ß=+0.478; Z=8.448; p<0.01). This latter path proved that the tendency towards market maven behaviour explains approximately 23 percent on the variance in new product trial among female mavens. These maiden findings suggest that it is possible to anchor the construct of market maven tendency along a broader behavioural science theory, comprising selected stimulus elements. In particular, the results derived in this study demonstrate the three-fold orientation of the female maven in terms of innate (consumer innovativeness), context-based (social norms influence and advertising efficacy) as well as the desired or sought-after (aspirational attractiveness) stimuli that influence market maven tendency. In addition, the study confirmed that new product trial could act as an invaluable tool for raising awareness about the features and benefits of new cosmetic products. Based on these results, it is recommended that marketing managers capitalise on the contribution of market mavens as auxiliary dispensers of new beauty product information.
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Peebels, Wendy S. "Inducing the diabetic phenotype in female Zucker diabetic fatty rats with a non-animal products diet /." Available to subscribers only, 2007. http://proquest.umi.com/pqdweb?did=1324366441&sid=10&Fmt=2&clientId=1509&RQT=309&VName=PQD.
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TOVIKKAI, KAMOLWAN, and WIWATCHAI JIRAWATTANANUKOOL. "An Exploratory Study on Young Thai Women Consumer Behavior toward Purchasing Luxury Fashion Brands." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-9895.
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<p>Abstract</p><p>Date: June 2, 2010</p><p>Program: MIMA – International Marketing</p><p>Course name: Master Thesis (EFO 705)</p><p>Title: An Exploratory Study on Thailand‟s Young Women: Consumer Behavior toward Purchasing Luxury Fashion Brands</p><p>Authors: Kamolwan Tovikkai (851125)Wiwatchai Jirawattananukool (841111)</p><p>Group number: 2462</p><p>Tutor: Konstantin Lampou</p><p>Problem: If and how personal value, social recognition, and demographics impact Thai female students luxury fashion brand purchases and which marketing strategies should be used to influence their purchase intention?</p><p>Purpose: -To identify what motivates Thai female students in purchasing luxury fashion brands -To identify the most effective strategies to use in penetrating the market and keeping the loyalty of customers Thailand.</p><p>Method: Quantitative research method via survey was used for this research. Survey questionnaires were distributed to sample groups. The variables used in this paper personal values, social, recognition, intention to buy products, and demographics. Both primary and secondary type of data collection were used for this research.</p><p>Conclusion: Based on the demographic information, there are two indicators that are significant to purchase intentions of Thai female students on luxury fashion brands. Social status is one of the significant indicators of socialiiirecognition variable. There is a strong level of relationship on Thai female students toward luxury fashion products. Personal Values‟ indicators can be utilized on Thai female students as the following; materialism, the need for uniqueness, conformity, and vanity. All of them have strong levels of significance. However, Ethnocentrism has no relationship and effect with the luxury fashion product in Thailand.</p><p>Key words: Thai female students, Luxury fashion products, Luxury fashion brands, Consumer behavior</p>
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Bezuidenhout, Lizet Nicolene. "Emerging female consumers’ use of diagnostic cues in evaluating apparel assortment of South African department stores." Diss., University of Pretoria, 2013. http://hdl.handle.net/2263/41105.
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Emerging markets have generated a lot of interest during the last couple of years;
one reason for this is the economic growth potential of emerging markets and the
opening up of new, interesting and potentially very lucrative groups of consumers.
South Africa has a rich and diverse culture and shows signs of major socio-economic
inequalities that are symptomatic of emerging economies. In South-Africa,
department stores are significant to the emerging market female consumer market as
they provide an extensive assortment of products and services. Department stores
also offer a number of product categories and each provide an opportunity for indepth
analysis. Work apparel is one such product category where more research is
required in order to understand how these consumers evaluate product assortments.
The purpose of this study was to explore and describe how the emerging market
female consumer market (EFC) evaluates work wear product assortments in major
South African department stores. The study makes a contribution to the field of retail, marketing and consumer
behaviour in terms of a better understanding of the emerging market. It is also
valuable in providing insight in consumers’ decision making processes towards work
wear and preferences towards product assortment. The theoretical approach to the
study included a literature review on the emerging market female consumer in South
Africa, the South African retail environment and department stores, product
assortment and product attributes. The cue diagnostic framework was used as a
theoretical perspective for the study. This consumer-based approach was considered
particularly appropriate for this study, in terms of the prioritization by a female
consumer in an emerging market of product attributes when she is shopping for work
wear and evaluating retailers’ product assortments. Combined with the literature
review the cue diagnostic framework offered a theoretical basis for the study and
provided an overall perspective on the specific phenomenon to be studied.
An exploratory survey research design was employed together with a conjoint
analysis method to provide insights into attribute ranking and level of influence of
specific attributes. The sample consisted of 120 (n=120) female consumers living and
working in Gauteng between the ages of 20 and 60, currently working with some sort
of training, diploma or degree. Non-probability sampling methods were used,
including purposive and snowball sampling. Respondents completed an online selfadministered
questionnaire. To ensure an appropriate sample, the online
questionnaire was also distributed in paper-based format.. An exploratory survey research design was employed together with a conjoint
analysis method to provide insights into attribute ranking and level of influence of
specific attributes. The sample consisted of 120 (n=120) female consumers living and
working in Gauteng between the ages of 20 and 60, currently working with some sort
of training, diploma or degree. Non-probability sampling methods were used,
including purposive and snowball sampling. Respondents completed an online selfadministered
questionnaire. To ensure an appropriate sample, the online
questionnaire was also distributed in paper-based format.
The results of the study indicated that the emerging market female consumer market
has set ideas and preferences which appeal to them when purchasing work wear
from department stores in South Africa. Certain product attributes were found to be
more important than others while some were used in conjunction with other
attributes. This combining of attributes helped to strengthen the importance of these
attributes in the decision making process. The study adds value, knowledge and
insight to the existing literature on consumer preferences in emerging markets and
the apparel attributes that inform these preferences. This research will be useful for
researchers as well as marketers who are interested in marketing campaigns,
product assortment planning and retail settings.<br>Dissertation (MConsumer Science)--Universityof Pretoria, 2013.<br>gm2014<br>Consumer Science<br>unrestricted
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Visser, Cecilia Elaine. "Acceptability, choice and preference of brands and flavours of dairy fruit beverages by black female consumers." Diss., Pretoria ; [s.n.], 2006. http://upetd.up.ac.za/thesis/available/etd-07032007-122455.
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Al-Khalidi, Alia. "Menstruation in material and promotional culture : the commodification and mediation of female sanitary products in Britain 1880-1914." Thesis, Southampton Solent University, 2000. http://ssudl.solent.ac.uk/1192/.
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Previous analyses of the history of the innovation and commodification of menstrual hygiene products largely subscribe to the misconception that the establishment of the industry was begun in the early years of the 20th century. This research firmly relocates the decisive development of this industry to the inception of Southall's Antiseptic and Absorbant Pad in Britain in 1880. Following analysis of the imperatives of menstrual management in the mid-19th century, consideration is given to the origins of the commodification of menstruation, its vital early promotional culture and the rapid development of an established competitive commercial context within an effective industrial infrastructure. Product development and diversification are considered through to the maturation of the industry prior to the First World War. These events are considered within a historically based interdisciplinary approach employing a historical and cultural analysis to develop a fuller understanding of the issues that are explored. The industrial and cultural encoding of menstrual objects within promotional discourse is seen to reconstruct Victorian menstrual etiquette; positioning objects of menstrual management in the establishment of new hygienic protocols and brand loyalty through an emphasis on issues of social transformation, technical innovation, medical certification and discretion. The presentation and interpretation of contemporary source material facilitate a reconstruction of accepted histories and contribute to a new understanding of early menstrual communication strategies.
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Harrod, Steven B., Ryan T. Lacy, Jun Zhu, Benjamin A. Hughes, Marla K. Perna, and Russell W. Brown. "Gestational IV Nicotine Produces Elevated Brain-Derived Neurotrophic Factor in the Mesocorticolimbic Dopamine System of Adolescent Rat Offspring." Digital Commons @ East Tennessee State University, 2011. https://doi.org/10.1002/syn.20975.
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Maternal smoking during pregnancy is associated with enduring psychopathology, such as increased likelihood of substance use, in offspring. Various animal models demonstrate that continuous nicotine exposure produces teratogenic effects in offspring, as well. In this experiment, a novel intravenous (IV) exposure model was used to determine if gestational nicotine (GN) treatment produced alterations in methamphetamine-induced sensitization and the expression of brain-derived neurotrophic factor (BDNF) in the mesocorticolimbic dopamine (DA) system of adolescent offspring. Dams were injected with IV saline or nicotine (0.05 mg/kg/injection) three times per day on gestational days 8-21. Habituation was measured on postnatal day (PND) 25-27 and baseline activity on PND 28. On PND 29-35, offspring were injected with saline or methamphetamine (0.3 mg/kg) and locomotor activity was measured after the first and seventh injections. On PND 36, brains were removed, flash frozen, and BDNF protein levels in the nucleus accumbens (NAcc), dorsal striatum (Str), frontal cortex (FC), and hippocampus (Hipp) were analyzed. GN did not affect habituation or the induction of methamphetamine-induced sensitization. Interestingly, GN, but not adolescent methamphetamine treatment, elevated levels of BDNF in the NAcc and Str; however, the GN-induced increase in BDNF in the FC was attenuated by adolescent methamphetamine treatment. Both GN and adolescent methamphetamine treatment increased BDNF in the Hipp. These findings indicate that GN exposure will result in increased levels of BDNF protein throughout the mesocorticolimbic DA system during adolescent development and suggests that methamphetamine abuse will modulate the expression of BDNF in motivational circuitries of adolescent offspring exposed to GN.
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Langworthy, Annissa R. "A MITRAL VALVE PROLAPSE STUDY USING ELECTRICALLY INDUCED ARRHYTHMIA WITH NOREPINEPHRINE ADMINISTRATION TO PRODUCE PROLAPSING IN SHR AND WKY FEMALE RATS." University of Akron / OhioLINK, 2006. http://rave.ohiolink.edu/etdc/view?acc_num=akron1155045566.
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Dillavou, Laura Jean. "Cognitive responses, attitudes, and product involvement of female consumers to traditional and non-traditional models in beauty advertising." [Ames, Iowa : Iowa State University], 2009.
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Quinn, Megan, Arsham Alamian, Joel J. Hillhouse, Colleen Scott, Rob Turrisi, and Katie Baker. "Prevalence and Correlates of Indoor Tanning and Sunless Tanning Product Use Among Female Teens in the United States." Digital Commons @ East Tennessee State University, 2015. https://dc.etsu.edu/etsu-works/136.
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Background
Indoor tanning (IT) before the age of 35 increases melanoma risk by 75%. Nevertheless, IT and sunless tanning product (STP) use have gained popularity among youth. However, there are limited data on the prevalence and sociodemographic correlates of both IT and STP use in a representative sample of American teens.
Methods
Teenage females (N = 778) aged 12–18 years were recruited as part of an on-going longitudinal study conducted between May 2011 and May 2013. Descriptive statistics explored IT and STP usage in teen females at baseline. Logistic regression was used to determine sociodemographic correlates of IT and STP use.
Results
Approximately 16% of female teens engaged in IT behavior and 25% engaged in using STPs. Female teens living in non-metropolitan areas were 82% more likely to indoor tan compared to those in metropolitan areas (OR = 1.82, 95% CI: 1.07–3.10). Age, geographic regions, and race increased the likelihood of IT and STP use.
Conclusions
Results indicate a significant proportion of teen females engage in IT and STP use. There was evidence that in teens that have never used IT before, STP use precedes IT initiation. Given the evidence for increased IT in rural populations, research focused on rural tanning bed use is needed.
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Manocha, Raghav. "Effect of consumption-context and product attributes on social value perception of luxury clothes for Indian female consumers." Thesis, Paris 1, 2020. http://www.theses.fr/2020PA01E001.
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Cette étude, réalisée auprès de jeunes femmes Indiennes, met en lumière l’importance du contexte de consommation et celle du design dans la valeur sociale perçue d’un vêtement de luxe. L’étude analyse la perception de la valeur sociale d’un vêtement de luxe (Perceived Social Fit) en fonction de deux facteurs. Le premier facteur, lié au contexte est illustré par le genre d’événement (traditionnel ou moderne) et la proximité en âge des personnes présentes à l’événement (personnes du même âge ou personnes plus âgées). Le deuxième facteur, lié aux caractéristiques du vêtement de luxe se réfère à l’origine perçue du design (indienne, occidentale ou indo-occidentale) et à sa modestie (modeste ou plus dénudé). Du fait des orientations collectives de la société indienne, porter un vêtement de luxe approprié à l’occasion sociale confère plus de prestige et est socialement mieux perçu.Le cadre conceptuel est fondé sur la littérature portant sur la valeur sociale perçue d’un vêtement de luxe tandis que le luxe et la mode en Inde évolue entre tradition locale et influence globale. Dans la culture Indienne collectiviste, les femmes Indiennes donne la priorité au contexte d’usage dans le processus de choix d’un vêtement de luxe. La validation empirique a en premier lieu visé à mieux comprendre les déterminants du choix d’un vêtement de luxe à l’aide d’une analyse de 24 entretiens semi directifs réalisés auprès de jeunes femmes Indiennes.Le travail empirique s’est poursuivi par une expérimentation réalisée auprès de 994 femmes Indiennes. Lors de cette expérimentation intra-sujets, chaque répondant a évalué six robes pour chacun des quatre événements représentatifs de la société Indienne. Les six robes varient en design (Indien, Indo-occidental, Occidental) et en modestie (modeste, dénudé). Les quatre événements varient en modernité (traditionnel versus moderne) et en compagnie (de pairs ou de plus âgés). De nombreux effets principaux sont significatifs. Par exemple, les robes au design indien ont une meilleure adaptation sociale perçue que les robes au design indo-occidental et occidental; les robes au design indo-occidental ont une meilleure adaptation sociale perçue que les robes au design occidental et les robes modestes ont une meilleure adaptation sociale perçue que les robes dénudées. Parmi les effets d’interaction, lors d’un événement fréquenté par des personnes plus âgées, une robe de style indien a une meilleure adaptation sociale perçue que les robes de style occidental et indo-occidental, tandis que lors d’un événement fréquenté par des personnes du même âge, c’est la robe de style occidental qui a la meilleure adaptation sociale perçue. De plus, lors d'un événement social dit «moderne», une robe de luxe plus dénudée est socialement mieux perçue qu'une robe modeste, alors que lors d'un événement traditionnel, une robe modeste est mieux perçue qu’une robe plus dénudée. Résultat inattendu, les robes de style Indo occidental sont socialement mieux perçues lors d’un événement moderne que les robes de style occidental. La recherche suggère un certain nombre d’implications managériales. Ainsi, les maisons de luxe occidentales auraient intérêt à tenir compte du contexte dans lequel la robe risque d’être portée. Par exemple pour un événement dit «moderne», nous suggérons d’insérer des éléments de design occidental dans les robes indiennes. Ces mêmes maisons de luxe pourraient également adapter les robes occidentales au design Indien empreint de modestie (c’est-à-dire en respectant les parties du corps qui doivent être cachées en Inde), et en recourant à des tissus et teintes appréciés en Inde. Les créateurs indiens ont pour leur part tout intérêt à conserver et à renforcer leur point fort, à savoir l'artisanat et les matériaux traditionnels. Mais ils peuvent innover en insérant certains traits de design occidental dans leurs modèles Indiens<br>This study conducted among young Indian females, sheds light on the importance of consumption-context and apparel attributes in determining the social value perception of a luxury dress. The study analyzes the perceived social fit of a luxury dress as a function of two factors: First, a context-related factor comprises the type of event (traditional or modern), and the people who are present at the event (peers or elders). Second, an attribute-related factor refers to the perceived design origin (Indian or Western or Indo-western), and the modesty of the dress (modest or revealing). As a result of collectivistic orientations of Indian society, wearing a contextually-fit luxury dress helps earn more prestige in one’s group and will help gain high social value. The literature review analyzes the importance of the perceived social value for a luxury outfit in India, in the Indian context of luxury apparel, evolving along traditional design and global influence. In the Indian collectivist culture, Indian females give priority to the usage context when they choose a luxury garment. We propose a conceptual framework derived from the literature.In the empirical work, we started analyzing 24 semi–structured interviews of young Indian females. This qualitative study helped to better understand the choice process of a luxury garment. Next, an experiment was carried out with 994 Indian females. In this within-subjects experiment, each subject had to assess the social fit of six dresses, for each of four representative events of Indian society. The six dresses varied in design (Indian, Indo-western, Western) and in modesty (modest or revealing). The four events varied in modernity (traditional versus modern) and in company (with peers, or with elders).Many main effects are significant. For example, Indian dresses have higher perceived social fit than Indo-western and Western dresses; Indo-western dresses have higher perceived social fit than Western dresses; and modest dresses have higher perceived social fit than revealing dresses. Among interaction effects, for an event with elders, an Indian dress has a higher perceived social fit than Western and Indo-western dresses, whereas for an event with peers, a Western luxury dress has a higher perceived social fit. During a modern social occasion, a revealing luxury dress has a higher perceived social fit than a modest dress, whereas during a traditional event, a modest dress has a higher perceived social fit than a revealing dress. Unexpectedly, Indo-western dresses score higher in perceived social fit than Western dresses for a modern social occasion. The research suggests a number of managerial implications. Western luxury houses should take into account the context in which the dress will be worn. For example, in a so called “modern” event, we suggest to infuse Western elements in Indian dresses. Western houses can also tailor Western dresses, to Indian dress attributes such as modesty (i.e., respecting the parts of body that should be hidden in India), and textiles and colors liked in India. Indian designers should hold on to and strengthen their forte – traditional craftsmanship and dress-materials. However, they may innovate by infusing selected Western elements in their Indian models
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Sexton-Finck, Larissa Sexton-Finck Larissa. "Be(coming) reel independent woman : an autoethnographic journey through female subjectivity and agency in contemporary cinema with particular reference to independent scriptwriting practice /." Murdoch University Digital Theses Program, 2009. https://wwwlib.murdoch.edu.au/adt/browse/view/adt-MU20100512.122302.
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Thesis (Ph.D.)--Murdoch University, 2009.<br>Thesis submitted to the Faculty of Creative Technologies and Media. Includes the screenplay, Float, by Larissa Sexton-Finck. Includes bibliographical references.
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Shih, Pei-Chun, and 施佩君. "Female Vagina Care Products Bussiness Plan." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/928vq6.
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碩士<br>國立臺灣大學<br>創業創新管理碩士在職專班<br>107<br>Demonstrated according to the WTO, at present the global feminine gynecology department disease prevalence rate reaches as high as above 93%; Dies every year in gynopathy population reaches as high as 9,000,000, each minute has 20 females to die of the gynecology department disease, and every year also in unceasingly increases progressively by 8% speed.In the middle of the Taiwan average every 10 people, had 7.5 individual has had the private dense place infection question, also has 50% high recrudescence probability, obviously the private dense place infection ill condition, was the puzzle which many females had.Along with society''s progress, the time is developing, the modern shinjinrui''s healthy feeling more and more is also keen.Some people said 21st century people most pay attention are the healths, in particular female, not only wants semblance America to want intrinsic America.
tmode grasps the source from in the love with to protect to the family member, hoped can take this share the family member health the love extension transmission, the high grade feminine private dense place maintenance will take to the feminine consumer.This commercial program book presents by the paper way, carries on the analysis in view of the feminine market, discovered the present market environment is advantageous to the feminine private dense place maintenance brand development, the penetration questionnaire and the depth interview, the penetration value position understanding goal guest group, the clear definition product, the solution pain spot as well as the creation benefit, for brand ordering is the market strategy, again utilizes five strength analyses to draw up the product and the marketing strategy, finally carries on the financial analysis, draws up the anticipated target in view of this commercial program.
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McWilliams, Allison Elise. "Troubled interpretations female academics as produced in practice /." 2008. http://purl.galileo.usg.edu/uga%5Fetd/mcwilliams%5Fallison%5Fe%5F200812%5Fphd.
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Lai, Tzu-Yin, and 賴姿吟. "Feasibility of Defining Product Target Image Based on Existing Products for Various Consumer Groups － Take Female Students." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/40599124214957889123.
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碩士<br>大葉大學<br>設計暨藝術學院碩士班<br>100<br>Image board can be used as a useful tool for describing the design objectives in product design. Designers may refer to image board to generate ideas as well. However, image board was normally made based on designers’ subjective choices. It will be interesting to see if this approach can really satisfy target groups’ expectation.
In the first stage, this research simulated the product design process by making the image board using photos of various kinds of product. Products were categorized into six groups by two graduate students in design field according to similarity in images. Each image group represents preference of certain specific target group. A survey to 100 female students in Da-yeh University was then conducted to see their preference of each product. Cluster analysis was carried out based on subjects’ preference of products. Commonly preferred products for each group were identified and compared to the previous simulated groups by graduate students.
The result shows that preference of simulated groups and groups based on cluster analysis do have some in common. However, the preference of groups based on cluster analysis vary more than simulated groups.
Key Words : product image, image board, cluster analysis
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Liu, Yi-Hui, and 劉怡惠. "Female Consumers’ Buying Behavior of Cosmetic Products-A Case of Shanghai Female Consumers." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/34620906550574893296.
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碩士<br>國立中央大學<br>管理學院高階主管企管碩士班<br>96<br>With the increasing of Chinese''s consumption power, the development of cosmetics trade has also entered the new era, demonstrates the splendid growth momentum. However women between 18-40 years old are a group with the fastest-rising income, as more and more women enter the society, life consciousness also follows the change, are not merely professional women increasing, and the other women who even though are not working formally but want and keep in contact in the society also are increasing. The change of their action of consciousness that cause the change of color cosmetic consciousness, related to influence women pursue new cosmetics and new-type cosmetic fashion, tend to attach importance to quality and brand.
The study adopts E-K-B consumer behavior model as the conceptual framework. The life style variables and demographic variables are input variables. The AIO life style variables are taken as categorization basis.
Consumption reality variables describe the consumers’ behavior in order to analyze the characteristics of female consumers. The study range includes buyers and potential consumers. The study subjects are Chinese female consumers with consuming ability who live and work in Shanghai. The study is conducted with questionnaire to gather data. As for the data analysis, we use the methods of factoring and life style variables to reduce the data and then adopt group analysis to divide consumers into different groups. After that, variance and Chi-square methods are used to check all study hypotheses.
We found that the Chinese female consumers of cosmetic products can be categorized through life style variables as three types. Consumers of different types have obvious differences in buying motives, sources of information, the evaluation principles of product attributes, actual consuming style, demographic variables.
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Lin, Shin-Fong, and 林世鳳. "Female Consumers’ Buying Behavior of Cosmetic Products-A Case of Tainan Female Consumers." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/69807304679112728380.
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碩士<br>國立成功大學<br>企業管理學系碩博士班<br>94<br>Due to the gradual increase of the national income of Taiwanese people, the emphasis on consumer products and consuming models have changed greatly in recent years. The users of cosmetic products expand in various age groups. Wearing cosmetics is regarded as an expression of politeness. In addition, the spread of cosmetics knowledge, the rising of education degree, the change of social concepts and the frequent interaction among people increase the need for the cosmetic products. The amount of consumption of the cosmetic products is also increasing continually.
The study adopts E-K-B consumer behavior model as the conceptual framework. The life style variables and demographic variables are input variables. The AIO life style variables are taken as categorization basis. Consumption reality variables describe the consumers’ behavior in order to analyze the characteristics of female consumers. The study range includes buyers and potential consumers. The study subjects are Tainan female consumers with consuming ability. The study is conducted with questionnaire to gather data. As for the data analysis, we use the methods of factoring and life style variables to reduce the data and then adopt group analysis to divide consumers into different groups. After that, variance and Chi-square methods are used to check all study hypotheses.
We found that the female consumers of cosmetic products can be categorized through life style variables as three types. Consumers of different types have obvious differences in buying motives, sources of information, the evaluation principles of product characteristics, actual consuming style, demographic variables.
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Tang, Yu-Ling, and 唐玉玲. "A Study of the Female Travel Product Design." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/68542133906521565193.
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碩士<br>國立臺灣藝術大學<br>工藝設計學系碩士班<br>99<br>With the growth of economics, travelling has become a living attitude of modern people. Travelling is getting more and more important for us, however, travelling products in the market are usually all over shops. And at the same time, designers usually do not know their target customers or requirements in their hearts while designing products. Therefore, performances of resulted products are usually not as expected. Therefore, the topic of this study is the design of travelling products for women. It is hoped that the design process can be implemented completely and travelling articles which meet demands of the target group, women, can be found. In the beginning this study summarized the history and background of the Taiwanese people’s travelling, research data regarding female consumers’ consumption behaviors, and current market analysis, In another design phase, in order to find the most appropriate entry point, the ZMET (Zaltman Metaphor Elicitation Technique) and the MEC (Means-End Chain) were adopted to explore female consumers’ true feelings and demands regarding travelling.
Finally, through literature review, this study discussed the elements for female travelling product design, including modulization – unifying products from the same series and their color styles, functionality – storage and functions to solve travelling problems, and female product features – Friendly, Detail, Society, Fashion, Colorful. Through the consensus map obtained using ZMET, the important constructs of travelling from female consumers were found. Then Means-End Chain was applied to obtain the hierarchical value map to analyze and find Attributes – Consequences – Values. They were integrated and the attributes of 3 female travelling products were defined. Finally, based on the results of this study, 3 product designs were proposed (Don’t-be-shy underwear bag, Linking-to-a-dream-journey, and No-more-missing-accessory box) to verify the results of this study.
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Wei-LingLiao and 廖唯伶. "A Study of How Female Users Build Friendship with Products." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/18497722918320712704.
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碩士<br>國立成功大學<br>工業設計學系碩博士班<br>100<br>Friendship is commonly described as relationship between human beings. However, it also happens between user and product. When experiencing the products, some of the users build friendship with them through the interaction.
In this paper, six users who regarded their owned products as one of their good friends were interviewed. According to the past studies, female are more willing to have intimacy relationship. Therefore, we adopted homogeneous sampling and interviewed six young women aged between 20 to 30.The data collected in the interview had been programmed with two coding system to figure out the dimensions and the phenomena involved in friendship building.
The result shows that the human-product friendship building can be categorized into three dimensions through open coding system: User, Object and External Dimensions. The research focuses on eleven phenomena found in friendship building model, where each of them are co-related among the three dimensions described above.
The friendship building model is constituted of three stages. In the early stage, the emotional state has involved in certain condition where the user's interest to a product is nurtured without physical interaction. Later in the middle stage, this growing emotional state would effect the user's physical experience where the functional aspect of the product is proved. At the final stage, even though the influence of functional stage is decreasing, the mature emotional state remains to complement and maintain the friendship building.
According to the result, it is found that the early stage plays an important role of building a human-product friendly relationship. There could be a chance for product designer to promote the state of emotional in the early stage to make a friendship building successfully.
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Chen, Mei-Chi, and 陳美錤. "The Customer Journey Mapping- Female Customers of Facial Skincare Products." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/31345695080438114779.
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碩士<br>國立臺灣大學<br>商學研究所<br>103<br>It has always been an important issue for companies to “know their customers.” The emergence and development of “Customer Journey Mapping” became the key to deal with this issue. It helps the company to identify if there is any room for service improvement and to find more business opportunities. By adopting this tool, company can appreciate customers’ needs, feelings and thoughts from customers’ perspectives more effectively. In the beginning part of this study, the definition, related concepts, applications and the executing methods of customer journey mapping will be comprehensively discussed and clarified.
This study aims to build and compare the customer journeys of different types of customers, and therefore to discover the customers’ needs that are not yet satisfied by the products or services, with an eye to concluding further managerial implications. This research applied the customer journey mapping tool to analyzing 20- to 35-year-old Taiwanese female customers of skincare products, in order to comprehend their information- and purchase-behaviors.
The method of research started from generalizing the interviewees into 3 kinds of personas. Secondly, divided the customer journey into 5 phases; furthermore, to know customers’ goals, touchpoints, feelings and thoughts in respective phases. This research will help companies to compare the differences among types of customers, investigate and identify their unsatisfied needs, and therefore provide executable solutions to solve these problems.
The results shows that no matter which type the female customer belongs to, the process of collecting sufficient data plays an important role. The source of differences mainly comes from the “purchase phase,” where each type of customers chooses distinct channels because of different reasons. In addition, this study also discovered several customer dissatisfactions and formed corresponding managerial suggestions.
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Yi, Sun-Tse, and 孫哲一. "The study of the impacts of Female underwear products variety." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/99766867810487780436.
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碩士<br>國立中興大學<br>高階經理人碩士在職專班<br>103<br>Our research focuses on many different styles of women''s underwear products in case company, and try to remove and attribute the poor-performance products. We hope to reduce consumers’ hesitation while choosing products, and focus more on their tactile sense. In this way, we can shorten consumers’ choosing time, improve turnover rates, and reduce the push and pull between products. Our case study uses all styles of the case company goods at present, summing up the features of all products through the questionnaire design and sampling questionnaires. Also, using cluster analysis to distinguish retened and removing collection of products respectively. We separate all stores into control group and experimental group. According to the sales data from experiment, we make our conclusion based on the data changes. The results show that: first, this study provides an integrated analysis about the environment and business models of the case company. It reduces product diversity and provides the case company a reorientation in strategy. Second, through the cost saved from experiments, we can make another configuration of inputs to create greater value.
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Sun, Shu-mei, and 孫淑美. "The Factors of choosing facial care products by female consumers." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/05900393244813792391.
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碩士<br>國立彰化師範大學<br>企業管理學系 國際企業經營管理(IMBA)<br>104<br>Due to the current climate change, the gradual decrease in the air quality, and much stress experienced by people today, our facial skin, health and beauty have been negatively affected. Under such circumstances, some people find it difficult to change themselves from within. Rather, they rely on skin care products to improve the condition of their skin. Because of this trend, the demand for skin care products is increasing continuously.
The main purpose of this study is to analyze some major factors how female consumers considerate for skin care products. Through this questionnaire analysis, we expect to understand the kind of factors that made the female customer to purchase certain products to seek for specific results.
The data analysis will be provided to cosmetic proprietor to help them to know more about the behavior of female customers. It also assists in marketing strategy to balance the result of supply and demand; in addition, it can boost the competitiveness of cosmetic industry to obtain the higher profit.
There are 221 valid questionnaires by electronic questionnaires and paper questionnaires in the study. Using SPSS statistical software, demographic variables, and purchase experience with crossover statistical analysis to analyze the factor results.
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YangShao-lin and 楊小琳. "Research of Female Consumers’ Purchase Intention and Vendor Management in Taiwan’s Online Auction- base on Female Product." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/36864058641853050688.
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碩士<br>崑山科技大學<br>企業管理研究所<br>95<br>The amount of money on Taiwan Yahoo! online auction is growing up 45% on 2005 with the kind of dress and accessory. Over 1,200,000 goods are traded on-line, and around 33% of all online goods. It is also the hottest good on Taiwan Yahoo! online auction so far. However, according to the investigation of MIC (Market Intelligence Center) on 2005, there are 30% of sellers who run the internet fictitious stores under two years still in a position of deficit. It reveals that many vendors do not know about the consumer behavior of online auction. Hence, we analyze female consumers’ purchase intention and vendor management in Taiwan’s online auction by researching the hottest female products that including women's clothing and accessories, woman's bag and shoes, and beauty and health care.
First, this research collects data from internet questionnaires and asks same questions to our samples who are buyers and vendors of Taiwan Yahoo online auction. It connects with female consumers’ purchase intention and vendor management, and compares the behavior of buyer and vendor by using SPSS software package. Second, we compare the following situations, including the relationship between vendor management and business performance, the relationship between buyer demographic statistics and consumers’ purchase intention, and the relationship among vendor demographic statistics, the seller's market and vendor management.
We gathered 200 valid buyer and 200 valid vendor samples. Our statistic analysis methods include descriptive statistics, paired-samples t-test, factor analysis, reliability analysis, Pearson correlations analysis and one-way ANOVA by using SPSS software package.
Our resolutions contain six points that can be used to improve the performance of the online vendors: providing member system, designing new internet homepage, giving the sales promotion in different seasons, holding online sales, providing optional payment way, and giving delivery choices to the consumers. Finally, to strengthen products service and member service can improve business performance of internet vendors.
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Chen, Li-Yan, and 陳立言. "A Study of Female Consumer’s Insurance Product Buying-Case Study." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/69339431064360763506.
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碩士<br>淡江大學<br>保險學系保險經營碩士在職專班<br>102<br>Along with the increasing awareness of gender equity, more women want to lead an independent life and have their own career. Meanwhile, since women have developed their own career, their spending power should not be overlooked. In the study, the researchers found that the insurance products in nowadays are no longer simply designed for consideration of general risks. There are more customization and segmentation insurance commodities in the market.
Modern women’s education level, economic status and social status are gradually rising, and therefore, they don’t need to rely on their spouses for living. As a result of that, women are less willing to organize a family. With the increasing of single population, birth rate declines relatively. Therefore, modern women have less burden on parenting and educational expenses, and they have more ability to spend money on enjoyment and improving their life qualities.
Spending priority has changed from ‘family oriented commodities’ to ‘individual oriented commodities’. Women’s status are increasingly emphasized in an international level. Because of the increasing of female labour population, the disposable income and spending power have increased. Furthermore, this spending power began to spread to insurance products and causes a trend of insurance commodities, designed for women, especially.
The study adopted E-K-B consumer behavior model as a conceptual framework, and used lifestyle and demographic variables as input variables. AIO lifestyle variable was taken as the basis of classification. Then, ''consumer reality variables'' was narratives for describing consumer''s behavior in order to analyze female consumer''s characteristics on spending. The research objects were target at the females whose age were above twenty with spending power.
This research was conducted through questionnaire survey. There were 318 questionnaires, issued and 300 valid questionnaires were collected, which were analyzed by SPSS.
The research categorized female consumers, who purchases insurance products as five types based on their lifestyle variables: '' brand awareness type,'' ’meticulous planning type,'' innovative quality type,'' ''word-of-mouth (WOM) promotion type,'' and ''fashionable type.'' There were obvious connection among purchase motivation, commodities evaluation and purchasing reality.
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XIE, RU-NING, and 謝如寧. "The study of female shampoo market segmentation and product positioning." Thesis, 1991. http://ndltd.ncl.edu.tw/handle/59879295316806198138.
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Mangat, Jaswinder. "A study of the female produced sex pheromone of Tenebrio molitor (Coleoptera: Tenebrionidae)." 2009. http://hdl.handle.net/1993/21505.
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Chen, Yu-Shin, and 陳育新. "Entertaining Factors of Products in Females' Working Space." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/04611397667873890349.
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碩士<br>國立交通大學<br>應用藝術研究所<br>96<br>This study investigated the “entertaining factors” of products in females’ working place. There are three kinds of target products--“toys-like tool”, “toys and decorations” and “self-entertaining artifact” which representing the “entertaining factor” is the trigger evokes pleasure. The relation between design concepts which come up from “entertaining factor” and pleasure is the results the research covers.
There are two stages conducted in the research. Interview by evaluation grid method is the main shaft of the first stage to structure and analyze the “entertaining factor”. A hierarchical diagram including antecedents and consequents is the outcome of the first stage to manifest “entertaining factor”. The questionnaire is the key method in the second stage to collect data for hayashi’s Quantitative Theory Type I to acquire the relative model of feelings and design concepts. The relative model could be the reference to the combination between design concepts.
The conclusions of this research are as follow:
1. “Entertaining Factor” is structured by hierarchical diagram systematically.
Eight adjectives (descriptions) of the antecedents include cute, creative, funny, novel, interesting, special and practical. The hierarchical diagram also explains the consequents concretely.
2. Concepts which represent entertaining factor are achieved for design product.
Metaphor of appearance: 1. Animal or human like, 2. Theme or atmosphere, 3. Story or character.
Interaction: 1. circumstances of operation, 2. flexibility of change, 3. performing status
Combination: 1. origin, 2. translation 3.amusement
3. relative model of entertaining factor acts as a subsidiary for design and evaluation
The expectation of this research is to cheer workers’ daily lives by products designed with entertaining factors.
Keywords: Entertaining factor, evaluation grid method, hayashi’s Quantitative Theory Type I
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Chu, Yu-Huaw, and 朱祐嬅. "A study of reducing consumers’ perceived risks in female cosmetic products." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/k54um5.
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碩士<br>國立中興大學<br>行銷學系所<br>99<br>There were many factors which affect consumers on buying cosmetic products, for instance, price, variety, and product performance. Consumers felt these uncertain factors associated with higher perceived risk. In order to decreasing consumers’ perceived risk, enterprises needed effective marketing strategies to enhance consumers’ confidence. This research used empirical method to analyze what kind of perceived risks faced by consumers while purchasing cosmetic products, also marketing strategies which marketers used to decreasing the risks. Otherwise, we compared the difference between perceived risk and decreasing perceived risk strategies to those consumers who had the experience bought Taiwan’s local brands (ex: Lu-miel , Forte) and those who had no experience with bought Taiwan’s local brands.
Questionnaires were sent out at physical locations, and had 473 valid questionnaires in return. The perceived risks break into five factors, financial, performance, physiology, psychology and other risks. The result found that those consumers who had never used local cosmetic brands have much higher perceived risks than those who did use local cosmetic brands. The first factor of perceived risks while purchasing products was performance risk, and the second factor was financial risk. For marketing strategies to lower perceived risks, advertisement was the most usual way. The best method to lower perceived risk was brand loyalty, followed by government''s guarantee. However, celebrity endorsement was the less attractive method to appeal consumers. The results shown that different consumers (in geographical variables) had significant differences in perceived risks associated with marketing strategies.
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Vermaak, Maryke. "The role of the fitting room in apparel quality evaluation by Mzansi Youth female consumers." Diss., 2014. http://hdl.handle.net/2263/41243.
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The physical and social space in which a consumer finds herself is a large influencing factor on product evaluation and decision-making (Solomon & Rabolt, 2004:434). De Klerk (1999) states that, although most clothing consumers have a preconceived idea about where to go shopping for clothing and which type of clothing is desired, the final decision-making takes place within the store where consumers need information about the clothing products in order to evaluate the quality and to be able to make the final decision. It is said that retailers need to spend enough money, space and time on fitting rooms as the fitting room can be seen as the point and place where most apparel-based decisions are made (Lee & Johnson, sa:2). Fitting rooms are one of the critical areas in clothing stores; this is where the consumer tries on apparel products, makes evaluations about the products, and decisions to buy these apparel products or not (Rea, Mang & Underhill, as quoted by Baumstarck, 2008:12).
The research problem of this study is that in order for consumers to evaluate apparel products effectively and to make apparel buying decisions with which they can be satisfied, the fitting room experience plays a role. However, it is not known how consumers evaluate apparel products’ quality and how the fitting room experience should be in order for the consumers to evaluate the apparel products’ quality effectively. Therefore the purpose of this study was to explore and describe the role of the fitting room experience in Mzansi youth female consumers’ evaluation of
apparel products’ quality. The retail experience entails the aesthetic (stimulus, emotion and cognition) as well as functional (synchronising impressions, layout, space, service, furniture & fixtures) aspects. Evaluation of apparel quality comprises intrinsic, extrinsic and behavioural characteristics. The behavioural characteristics include the apparel products’ functional (durability, comfort and maintenance) and aesthetic (stimulus, emotion and cognition) qualities.
The justification for conducting this research was that this research could lead to the generation of new information. This information may be used by retailers to enhance the fitting room experience in order to make it easier for consumers to evaluate apparel products’ quality, so that the most appropriate apparel buying decisions can be made and customer satisfaction may be increased.
The confirmation/disconfirmation paradigm was used as theoretical perspective for the study. This paradigm was integrated with the literature and the relevant concepts to form the conceptual framework which directed the study. This study was conducted qualitatively where the aim was to explore and describe the phenomenon. Phenomenology was used as strategy of inquiry.
The Mzansi youth female consumers, who are part of the Black Diamond consumer group, were used as unit of analysis for this study, as the literature indicates that the Black Diamonds are the fastest growing consumer group within South Africa. Purposive and snowball sampling were used to accumulate the participants of the study. Fifteen females took part in this study. Fortunately data saturation did occur, so no more participants were needed.
The researcher used unstructured interviews to gather data as well as a photo-elicitation technique. The photos were used as an external stimulus in the interview process. This ensured data with depth and breadth. Two interviews (approximately 30 minutes each) were held with each participant. The second interview was only conducted after each participant had completed a specific task. The data was analysed by using the five steps suggested by Yin (2011:176).
The findings showed that the fitting room experience does play a crucial role in the Mzansi youth female consumer’s evaluation of apparel products’ quality. Furthermore it showed that the Mzansi youth female consumers do have clear expectations regarding the fitting room’s aesthetics and functionality, and also how these two elements should interact and should be in order for the Mzansi youth female consumer to be able to evaluate the apparel products’ quality effectively. The findings further showed that when these expectations are not met by the actual fitting room experience it leads to the Mzansi youth female consumer being dissatisfied and therefore stopping her evaluation of the apparel products’ quality or even leaving the store.
Therefore this study came to the overall conclusion that the fitting room is the place where the final decision to buy or not to buy is made, and where decisions about possible future visits are made, irrespective of the rest of the retail environment. It should therefore be treated like the queen of the apparel retail environment, and certainly not like the Cinderella.<br>Dissertation (MConsumer Science)--University of Pretoria, 2014.<br>gm2014<br>Consumer Science<br>unrestricted
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Chen, Yu-Jung, and 陳玉蓉. "A Study of Female Consumer''s Insurance Product Buying-Case Study:Female Exclusive Insurance Product." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/52479284095535771663.
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碩士<br>淡江大學<br>保險學系保險經營碩士在職專班<br>99<br>In recent years, global financial environment and society structures have changed. The sign of GDP per head has increased. Therefore the women’s lifestyle and spending habits have also developed to a higher class. As the result of it, it leads to a higher participation on either services or goods within the market.
As above mentioned the market has paid more attention on women’s consumption habits. The sales have to be more precisely to capture the females’ needs and what they think of for the services and products. Thus it could lead to the most suitable products. In recent years of insurance market, the influence from women has grown more significant. This also applies to consumption and the proportion of between male and female in the market. This leads to insurance companies to concentrate on more about the female market. As the result of it, we are going to focus the study of women’s spending behaviors and also using the market segment to help the insurance firms to make the marketing strategy.
The first main purpose of this study is to know the life style differences between different female groups and to give the overall view of each group.
Secondly, to know the population statistics in each groups and this could lead to the overall picture of it. Thirdly, by knowing the differences of purchasing an insurance product in each group and this could lead to the picture of overall difference in each group.
Study found:
1: Different life style and population statistics variables in each female group show that there is a significant differences between each group. Thus we could use the life style and population statistics variables in each group to make the differentiation and to give the most suitable marketing strategy.
2: With different female groups the decisions variables would influence the decisions. Thus different style would influence the stage of making the purchasing decision.
3: The life style is based on each single’s personal value and their personality and as the result of it would influence purchasing decisions. Thus by knowing the female’s life style we could know the factors that may influence them while they make the decisions.
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HUANG, SHI-YI, and 黃詩怡. "A Study of Middle-Aged Female Using in Visual Assistive Product." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/09432384929209103744.
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碩士<br>玄奘大學<br>視覺傳達設計學系碩士班<br>105<br>Vision is a sensory system which interacts with the external most frequently. According to survey, it is found that visual deterioration started from the age of 40 and will become worse gradually when people get older. However, in the initial stage of deterioration, part of the middle-aged people give up using the visual assistive devices due to psychological factors or because of the unappealing design of the visual assistive devices leading to odd stares from the others. As a result, their eyesight deteriorated dramatically. This happened particularly to the middle-aged females. Hence, the objective of this study is to design a visual assistive device suitable for the middle-aged females. Therefore to understand the characteristics of the visual assistive devices, their usage and both the physical and psychological aspects of the middle-aged females become important subjects of this study.
This study tried to understand the visual assistive devices preferred by the middle-aged females by means of questionnaire surveys, interviews and preference assessment studies in sequence. We tried to understand via questionnaire surveys mainly the current usage of visual assistive devices, demands and expected designs for them whereas the interviews explored focusing on material, cost and preferred style. The means of preference assessment is experimental aesthetics to verify the differences in preference between the styles of visual assistive device designed by this study and those being sold in the market. The results showed that : (1) In the aspect of appearance, they preferred red metal with silver chains and also decorative and unique design in style; (2) priority will be given to devices with selling price within 500 dollars, style of the frames and plain colors facilitate the matching of clothing; (3) females with higher educational level with monthly salary of 40,000 to 50,000 not only care about the appearance of the devices but also their practicalities.
Suggestions of this study on the design of the visual assistive devices catered for the middle-aged females are : (1) Focus on comfortable carrying and appealing appearance, and can be attached with chains for use ; (2) should consider something light and small in size, portable, practical and comfortable.
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Tsai, Pei-Ling, and 蔡佩玲. "Product Development Strategies on Online Game for Females." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/14930041870931743613.
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碩士<br>國立臺灣藝術大學<br>多媒體動畫藝術研究所<br>94<br>Product development strategy that is for the games in female market is studied to minimize the risk of market development. The research is performed according to actual practice and based on Blue Ocean Strategy tool and principle; also, combines the studies on game industry, female consumers, and game design for strategy planning. The strategic action of eleven competitors in female game market is analyzed in details; also, the viewpoint of twenty females is collected through interviews in depth. The process of “strategic analysis” “strategy formation” and “strategy enforcement” are enforced in accordance with the strategic planning procedure. Moreover a prospectus of product is composed in accordance with the strategic planning for the review of “Design Document Review Board” and “Target Consumers.” It has proven that Blue Ocean Strategy is effective to the development of game in female market. The major competition in female game market derives from three types of business models including Bright Shadow, women only Game, and leisure game. The strategic action is with a focus on cute Q version screen, love appeal, and light leisure. The future female game market recognizes different product value. They care more about their public relation (family value, friendship, and love) in real world and they wish to develop a life instead of a role-play in games. They do not consider the action taken with a mouse and keyboard is true leisure, instead, they wish to go for activities that will actually help them relax and fulfill their lives after work or school.
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Cardoso, Paula Filipa Freire. "Art, Reform and Female Agency in the Portuguese Dominican Nunneries: Nuns as Producers and Patrons of Illuminated Manuscripts (c. 1460-1560)." Doctoral thesis, 2019. http://hdl.handle.net/10362/76840.
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This thesis aims to address the nuns‘ agency in the production and patronage of illuminated manuscripts in the Portuguese Dominican nunneries in the period 1460-1560, which was marked by the expansion of the Observant movements. Through this concrete case, it is my goal to contribute to the current knowledge on the role of nuns on the production and patronage of art for their convents, a field that, besides benefiting from a great development in regions such as the German speaking lands, the Italian Peninsula or the Hispanic Kingdoms in the last three decades, is still practically unexplored in Portuguese territory. By linking the contexts and agents behind the development and history of the Portuguese Dominican nunneries with the information provided by the surviving books produced and commissioned by the nuns, I will try to bring to light new hypothesis on matters connected not only to the dynamics of production and commission of books in and for these religious houses, but also in other matters such as the functionality and usage of these books; nuns‘ temporal and spiritual autonomy; their level of literacy; and the connections between illumination and communal memory and devotion. In order to tackle the hurdles imposed by the meager number of surviving documental sources, and present a contextualized analysis of the Portuguese scenario, I will also provide examples of other Dominican provinces and religious orders in which the use of art was also marked by the reformative environment of the Observant movements from the Late-Middle Ages to the Early-Modern period.
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Chun, Lai Yu, and 賴玉淳. "A Study on Female Consumer Behavior for Generic Brand Facial Mask Products." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/14039463395345981372.
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碩士<br>嶺東科技大學<br>高階主管企管碩士在職專班<br>100<br>Because of the benefits for skin care of mask has been taken seriously in recent years, many manufacturers are very optimistic about this market, how to master the consumers' needs and characteristics will become an important issue for the industry in the environment of gradually expanding market.
The purpose of this study is to realize the consumption of the female mask consumers, the physical survey using convenience sampling; 400 questionnaires were distributed and recycling, and analyze the collected data by SPSS 12.0 Statistical Package. The results found in the descriptive statistical analysis, the needs of mask for female consumers are to moisturize and whiten up. Manufacturers can focus on the needs to develop generic brand for raising competition in the female consumer market.
"Relative and friend recommend" is the most important factor of decision-making when purchasing brand mask in general, "Using effect" is the most important factor of decision-making when purchasing generic brand mask, "Network information" is the lowest degree of attention both, and thus can see that in the planning of the sale of generic brand mask should be emphasized the advantage of "Using effect" in order to obtain the associated advantages of " Relative and friend recommend". In addition, the publicity and promotion of "Network information" need to be strengthen to enhance the visibility, to attract the attention of consumers, so that consumers purchase motivations.