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Dissertations / Theses on the topic 'Festive events'

Author: Grafiati

Published: 28 May 2022

Last updated: 30 July 2025

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1

Miranda-Arias, Mónica-Sofia. "L'événement urbain festif : vers une « gestion de site exploratoire » sur lespace public ? : les cas de Nantes et de Bordeaux." Thesis, Paris Est, 2010. http://www.theses.fr/2010PEST1116.

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Les événements urbains festifs (EUF) s'imposent non seulement comme de nouvelles pratiques sociales, mais aussi en tant qu'action urbaine et objet d'analyse de la recherche urbaine. Ils agissent sur l'espace public suivant des logiques distinctes éphémères, cycliques, immatérielles des actions urbaines « traditionnelles » et des modalités actuelles de gestion de tels espaces. Aussi, cette recherche vise à appréhender si les logiques de gestion des EUF ouvrent de nouvelles perspectives pour la gestion des espaces publics. Pour répondre à ce questionnement, le cadre théorique de la « Gestion de

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Sedevitiz, Márcia Mercês Martins. "Eventos culturais para a recordação da marca: estudo do evento Tim Festival." Universidade Metodista de São Paulo, 2006. http://tede.metodista.br/jspui/handle/tede/758.

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Made available in DSpace on 2016-08-03T12:30:21Z (GMT). No. of bitstreams: 1 Marcia Merces.pdf: 563621 bytes, checksum: ffa345d0e87edc1f5efd937d4cee08f7 (MD5) Previous issue date: 2006-05-10<br>This study analizes the cultural events role as a powerful element for socialization on branding strategy communication to the market. Main objectives was to delineate the use of Marketing Integrated Communication as a tenable differential, the Cultural Marketing faces new ways to communicate to the competitive market, the branding contextualization and the cultural events as a branding instrument. Th

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Дядченко, Ганна Вікторівна, Анна Викторовна Дядченко, Hanna Viktorivna Diadchenko та Бенджамін Квадво Боатенг. "Свята в Гані". Thesis, Сумський державний університет, 2021. https://essuir.sumdu.edu.ua/handle/123456789/84800.

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Свято – це день або дні, коли урочисто відзначають видатні події, знаменні дати; торжество, влаштоване з якої-небудь нагоди у певному суспільстві, релігійна або культурна подія тощо. Ці свята також нагадують про важливі історичні події, свідчать про релігійні цінності спільноти. Традиції святкування різних свят у певному суспільстві зумовлені релігією, історією, культурою соціуму. У цій статті ми розглянемо традиції свят у Республіці Гані – державі в Західній Африці.

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4

Demasi, Linachiara. "Event marketing al tempo del web. Il caso Web Marketing Festival." Master's thesis, Alma Mater Studiorum - Università di Bologna, 2019.

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Il settore dell'Event marketing registra negli ultimi anni una forte crescita in Italia e non solo. L'evento è considerato dalle aziende uno strumento di marketing, utile per raggiungere i propri obiettivi: acquisire notorietà, creare nuovi contatti, entrare in nuovi business, lanciare un prodotto. Oggetto di studio del seguente elaborato è il Web Marketing Festival, evento formativo sui temi dell'innovazione sociale e digitale. Obiettivi della tesi sulla base dell'analisi condotta sugli ultimi tre anni sono: classificazione e segmentazione della clientela; studio della customer satisfaction a

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5

Martins, Maria João Santos. "Planeamento de marketing de eventos : plano de marketing para o festival NOS Alive 2020." Master's thesis, Instituto Superior de Economia e Gestão, 2018. http://hdl.handle.net/10400.5/17300.

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Mestrado em Marketing<br>O presente trabalho de projeto tem como principal objetivo a delineação de estratégias de marketing e plano de ação para o Festival de Música NOS Alive. Este objetivo será cumprido através da elaboração de um Plano de Marketing. Este projeto irá ser aplicado ao festival de música NOS Alive, o evento realiza-se desde 2007 no Passeio Marítimo de Algés, em Lisboa. É organizado pela produtora de eventos Everything Is New (EiN) e patrocinado pela NOS. O setor dos eventos e festivais de música é extremamente competitivo, sendo que, só em Portugal, realizaram-se 272 festivai

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Toniolo, Veronica <1990&gt. "Eventi, festival e territorio. Il caso festivalfilosofia." Master's Degree Thesis, Università Ca' Foscari Venezia, 2017. http://hdl.handle.net/10579/10847.

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Gli eventi e i festival rappresentano, ad oggi, dei forti attrattori di turismo e delle chiavi di volta per lo sviluppo turistico di un territorio. Certo, esiste il cosiddetto turismo degli eventi, però, più precisamente, l’ambito che verrà preso a riferimento qui può essere considerato come parte integrante di quel turismo culturale non tradizionale, legato a delle produzioni più dinamiche e che rendono il partecipante un elemento attivo all’interno del sistema. In quest’elaborato, dopo una necessaria introduzione generale al turismo culturale, si passerà all’analisi del settore eventi e fest

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7

Rodrigues, Flávio Lins. "Rock in Rio: comunicação e consumo no contexto de um grande evento made in Brazil." Universidade do Estado do Rio de Janeiro, 2016. https://repositorio.ufjf.br/jspui/handle/ufjf/7024.

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Submitted by Renata Lopes (renatasil82@gmail.com) on 2018-08-21T13:53:20Z No. of bitstreams: 0<br>Approved for entry into archive by Adriana Oliveira (adriana.oliveira@ufjf.edu.br) on 2018-08-21T14:20:17Z (GMT) No. of bitstreams: 0<br>Made available in DSpace on 2018-08-21T14:20:17Z (GMT). No. of bitstreams: 0 Previous issue date: 2016-04-08<br>PROQUALI (UFJF)<br>O objetivo principal desta tese é analisar a consolidação do festival de música Rock in Rio como um potente instrumento de comunicação. Nosso percurso teórico tem como ponto de partida a investigação da origem dos grandes eventos e

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8

Rotter, Simone Richt Susanne. "Hermann-Hesse-Festival 2002 in Calw Analyse eines Literatur-Events /." [S.l. : s.n.], 2003. http://www.bsz-bw.de/cgi-bin/xvms.cgi?SWB11675582.

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9

Dizmon, Khara Louise. "The application of marketing and communication theories on community festival event planning." CSUSB ScholarWorks, 2007. https://scholarworks.lib.csusb.edu/etd-project/3291.

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The objective of this project is to provide public relations practioners with an understanding of marketing concepts and communication theories as they apply to the production of a local community event. This project is also intended to be a resource for other public relations practioners involved in the process of communicating with a variety of audiences and to fulfill the void of scholarly research on the subject of event planning. The end result is expected to be a resource for event planners, providing tips and insights into the development of the community festival, Orange Blossom Holida

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Bernardi, Donatella. "Arts festival as a global cultural product." Thesis, Queen Mary, University of London, 2017. http://qmro.qmul.ac.uk/xmlui/handle/123456789/41785.

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In this thesis, I address ephemeras - namely temporary displays in the form of festivals and exhibitions belonging to the field of contemporary art. The most appropriate criterion with which to select and discuss the ephemera, i.e., the data in which I analyse in this thesis, is the notion of the 'event'. 'Event' is a philosophical concept, and therefore does not belong to artistic or aesthetic categories. However, two main characteristics are particularly relevant in considering it, and these are also pertinent to the field of art. Firstly, the tandem contingency and necessity. Secondly, the

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Gulldén, Linn. "Hultsfredsfestivalen : Hur ett evenemang kan inspirera, påverka och utveckla en ort." Thesis, Högskolan i Halmstad, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-23233.

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Purpose: The purpose with this study is to clarify what importance a co-occurrence event can have on a smaller town, and also what positive and negative consequences it can have on the town seen from a social, economic and political aspect. I will also look at what magnitude the festival have on the local commercial and industrial life and how it affects those who live there. I will also determent how the moving of the festival might come and affect the local businesses, the local population and the community it-self. Method: I will thorough-out this study work with qualitative research method

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Gross, Justin A. Alderman Derek H. "The festival gap : comparing organizers' perceptions of visitors to a survey of visitors at the Carolina Renaissance Festival, 2005 /." Access via ScholarShip, 2006. http://hdl.handle.net/10342/1111.

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Thesis (M.A.)--East Carolina University, 2006.<br>Presented to the faculty of the Department of Geography. Advisor: Derek Alderman. Includes bibliographical references (leaves 114-119). Also available via the World Wide Web. Adobe reader required.

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Fiocco, Emanuele <1988&gt. "Organizzazione di eventi, il caso del 3DaysInside Festival 2013." Master's Degree Thesis, Università Ca' Foscari Venezia, 2014. http://hdl.handle.net/10579/4553.

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Partendo da un excursus sulla letteratura relativa all'organizzazione di eventi, il presente elaborato descrive il processo di creazione di un festival artistico nelle fasi che lo compongono (ricerca, ideazione, pianificazione, realizzazione e valutazione). Per corredare la parte teorica, si è scelto di trattare in maniera approfondita l'organizzazione del 3DaysInside Festival 2013, realizzato dall'Associazione di Promozione Sociale Giovanile "C'entro Dentro" dal 6 al 8 settembre 2013 presso il Castello di San Martino della Vaneza a Cervarese Santa Croce (PD), Italia.

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Brzóska, Tomasz, and Jérémy Pirbay. "Communication tools in a musical event." Thesis, Halmstad University, School of Business and Engineering (SET), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1969.

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<p>A qualitative research was conducted to better understand the communication process connected with organizing musical festival for mass audience and the tools used to gain successful communication. Based on data collected by an interview with organizers and data found on the festival web site, theory about communication models of PR Smith and tools used in communication process, described by Kotler, were compared. One of the biggest music festivals in Europe – an Hungarian festival: the Sziget – has been chosen to evaluate its communication. </p><p>The findings show that, in terms of commun

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Törnmarck, Oskar, and Johannes Wikström. "Music For Sale? : Umeå Open & Umeå International Jazz Festival - A Study in Event Marketing." Thesis, Umeå University, Umeå School of Business, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-25536.

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<p>Umeå is a city that is known for its music scene. Credible bands and artists have consequently sprung out and put the city on the map for as long the authors of this paper can remember. The city has a specific image and this study seeks to shine a light on how this came to be. Has there been a conscious marketing strategy in order to gain the reputation that Umeå has, or is the city’s music scene so prominent that it speaks for itself? Data for the study were collected through conducting qualitative interviews with the producers of the two music festivals Umeå Open and Umeå International Ja

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Gunnervall, Anders. "Motives of potential event visitors : A pre-event case study of the Storsjöyran music festival." Thesis, Mittuniversitetet, Institutionen för samhällsvetenskap, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-14090.

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The purpose of this thesis was to study potential event visitors and their motives to either attend or not attend an event. A pre-event case study of the music festival Storsjöyran was conducted and 701 potential visitors’ motives were studied through a web-based survey containing both questions with 5-point Likert-type scale and open ended questions. The main motive for visiting Storsjöyran music festival was to experience the core program (live music), but socializing and to experience the special atmosphere were also important factors. Motives for not visiting the festival were a question o

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Presciuttini, Eleonora <1995&gt. "Todi Arte Festival: gestione e organizzazione di un evento culturale." Master's Degree Thesis, Università Ca' Foscari Venezia, 2019. http://hdl.handle.net/10579/16184.

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Elaborato studiato, progettato e realizzato durante lo svolgimento del tirocinio per il riconoscimento dei crediti formativi. Breve storia del festival, analisi delle logiche gestionali di un evento culturale, sia teoriche che pratiche con particolare riferimento all'edizione 2019 iniziata il 24 agosto e conclusa il 1 settembre scorso.

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Motale, Matebello Dieketseng Bethsheba. "The social impact of arts festivals : a case of the ABSA Klein Karoo National Arts Festival / M.D.B. Motale." Thesis, North-West University, 2008. http://hdl.handle.net/10394/1774.

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Knytlová, Magdalena. "Komparace vybraných gastro festivalů a návrh marketingové strategie." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-358841.

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The Diploma Thesis deals with the marketing activities of the Garden Food Festival Olomouc. The objective of the thesis is to design specific marketing activities for the forthcoming year of this festival on the basis of the comparison with the foreign festival and the festival´s marketing, especially the marketing mix and communication. The theoretical part is dedicated to the history and significance of food festivals in the Czech Republic; furthermore, it introduces the areas of the marketing of services where the marketing mix and communication play a leading role. The subsequent practical

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França, Paulo Renan Rodrigues de. "Festival Folclórico de Parintins : impactos socioambientais na percepção dos atores locais." reponame:Repositório Institucional da UnB, 2014. http://repositorio.unb.br/handle/10482/16181.

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Dissertação (mestrado)—Universidade de Brasília, Centro de Desenvolvimento Sustentável, 2014.<br>Submitted by Albânia Cézar de Melo (albania@bce.unb.br) on 2014-09-01T15:06:39Z No. of bitstreams: 1 2014_PauloRenanRodriguesFranca.pdf: 2729539 bytes, checksum: 26d41c648add6fccbf2f25440ee78bb3 (MD5)<br>Approved for entry into archive by Guimaraes Jacqueline(jacqueline.guimaraes@bce.unb.br) on 2014-09-02T15:41:42Z (GMT) No. of bitstreams: 1 2014_PauloRenanRodriguesFranca.pdf: 2729539 bytes, checksum: 26d41c648add6fccbf2f25440ee78bb3 (MD5)<br>Made available in DSpace on 2014-09-02T15:41:42Z (GMT).

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Baruffato, Elisa <1995&gt. "Il valore degli eventi e festival musicali per il turismo di una destinazione: i festival di musica leggera." Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/18134.

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L’elaborato di tesi proposto si pone l’obiettivo di analizzare le potenzialità di una determinata tipologia di eventi culturali, quelli musicali, come risorsa economica e turistica per una località, sia essa una destinazione turistica già affermata o meno. Nella prima parte dell’elaborato viene presentata una panoramica generale sugli eventi, fornendo definizioni e caratteristiche e presentando gli impatti che questi possono apportare alla località ospitante e alla sua immagine. Successivamente è stato inoltre approfondito il tema degli eventi culturali, soffermandosi in particolare sul ruolo

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Bain, Carolyn. "The Tennessee Williams/New Orleans Literary Festival as a theatrical event." College Park, Md. : University of Maryland, 2007. http://hdl.handle.net/1903/7144.

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Thesis (Ph. D.) -- University of Maryland, College Park, 2007.<br>Thesis research directed by: Theatre. Title from t.p. of PDF. Includes bibliographical references. Published by UMI Dissertation Services, Ann Arbor, Mich. Also available in paper.

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Schommer, Luciane Roseli. "Turismo, eventos e etnicidade : Festival Internacional do Folclore Nova Petrópolis - RS - Brasil." reponame:Repositório Institucional da UCS, 2013. https://repositorio.ucs.br/handle/11338/931.

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Este estudo tem como tema central a busca por uma maior e melhor compreensão do Festival Internacional do Folclore (FIF), que se realiza anualmente em Nova Petrópolis, Rio Grande do Sul, Brasil, colocando-o em diálogo com o turismo, as memórias locais e a etnicidade. Busca-se perceber se o FIF, ao longo das suas 40 edições, teria contribuído para a preservação da memória local, ao mesmo tempo em que incentivaria uma nova memória social do lugar. Para a condução da pesquisa, optou-se pelo viés qualitativo com suporte metodológico na história oral, por se entender que este é o caminho para a int

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Boato, Giulia <1991&gt. ""Music Makes You Move". I festival e gli eventi musicali come attivatori turistici." Master's Degree Thesis, Università Ca' Foscari Venezia, 2018. http://hdl.handle.net/10579/12133.

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La tesi prende in considerazione il fenomeno del turismo musicale e il contributo che i concerti e i festival musicali possono apportare alla valorizzazione e alla promozione dei territori che li ospitano. L'elaborato si focalizza in particolare sulle manifestazioni di musica leggera che si svolgono in Italia, non tralasciando le manifestazioni jazz, i più importanti festival inglesi e l'importanza della lirica per il turismo italiano.

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Pavlíková, Lenka. "Festival Pražské Quadriennale a jeho marketingové a komunikační návaznosti." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113632.

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The first chapter of this thesis analyzes the marketing mix of Prague Quadrennial 2011. The following part focuses on marketing communication of this cultural event, reflecting the non-professional public. Based on data obtained from marketing research on the festival's perception and the last year's marketing campaign, the aim of this academic work is to propose possible improvements for the next festival's marketing campaign.

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Adendorff, Erika. "The social impact of the Klein Karoo National Arts Festival : a comparison between white and coloured communities / E. Adendorff." Thesis, North-West University, 2008. http://hdl.handle.net/10394/3624.

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The primary objective of this study was to determine the social impacts of arts festivals with reference to the KKNK and to make a comparison between the different cultures (white and coloured). This goal was achieved by firstly conceptualising culture. Secondly, a literature study was conducted in order to examine the social impacts of events. Thirdly the results of the empirical research were discussed, and lastly conclusions were drawn from the research and recommendations were made with regard to the social impacts of events, as well as further research. From the literature, social impact

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Aporti, Jessica <1992&gt. "SEGNI - New Generations Festival: analisi dell'organizzazione di un evento culturale per un target specifico." Master's Degree Thesis, Università Ca' Foscari Venezia, 2019. http://hdl.handle.net/10579/14343.

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SEGNI - New Generations Festival è una manifestazione di teatro dedicato ad un pubblico dai 18 mesi ai 18 anni. Nel 2018 ha raggiunto la tredicesima edizione e con i suoi 300 eventi in 9 giorni ha portato a Mantova 200 artisti e 30.000 spettatori. Lo studio dell’organizzazione di questa edizione è al centro dell’elaborato per poter giungere a conclusioni riguardo la riuscita dell'evento. Per ottenere questo è necessaria una breve analisi critica delle edizioni passate e concentrarsi sull’evoluzione che ha portato ai metodi adottati nell’edizione presente. Quest’ultima sarà studiata tenendo con

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Bellander, Johanna, Sofie Bladström, and Elise Kaloyanova. "Latitud 57: a summer festival for everyone : Advantages and disadvantages with a wide target group within a festival or event context." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-95875.

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The purpose of this thesis is to acquire a deeper understanding of advantages and disadvantages of having a wide target group within Swedish festivals or events, and how they can maintain it through the three concepts customer experience, cocreation value and brand image. This research will be conducted through relevant topics that have been identified, studied and analyzed in order to fill the existing research gap. This leads the thesis into its three research questions: What are the advantages and disadvantages of a wide target group for an organizer in a festival or event context? How does

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Meinke, Ashley Erin. "Kent State University at Stark's First Student Film Festival: Organizing a Campus/Community Event." Kent State University Honors College / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=ksuhonors1336517984.

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Park, Sejin. "Pentecost and Sinai : the Festival of Weeks as a celebration of the Sinai event /." New York : T&T Clark, 2008. http://opac.nebis.ch/cgi-bin/showAbstract.pl?u20=9780567027276.

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Lee, Yu-Show, and 李毓秀. "A Study of the Tourism Service Providers Satisfaction of Festive Events-A Case Study of the 2006 Tunnel Arts Festival in Kinmen." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/j44f22.

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碩士<br>銘傳大學<br>觀光研究所碩士在職專班<br>96<br>“Promoting tourism to showcase the culture of Kinmen” is a major theme of the Kinmen county government, which is why the tourism industry has always played a key role in the development of Kinmen. For two years – in 2005 and 2006, the department of cultural affairs hosted the Kimen Cultural Arts Festival, in the hopes of attracting tourists, boosting local businesses, and promoting Kinmen as a major tourist attraction. Did these events, organized by the county government, serve their purpose and thus gain the approbation of relevant businesses? This study aim

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Lopes, Gonçalo Fernando Gonçalves de Melo. "Eventos Sustentáveis." Master's thesis, 2020. http://hdl.handle.net/10316/93739.

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Dissertação de Mestrado em Turismo, Território e Patrimónios apresentada à Faculdade de Letras<br>Em linhas gerais, a presente dissertação intitulada Eventos Sustentáveis. Estudo de caso: o FESTAME no município da Mealhada, procura fazer uma abordagem de um evento local e a sua contextualização num município do Centro Litoral de Portugal, a Mealhada, um destino turístico em que as preocupações com a sustentabilidade crescem e estão presentes também nos eventos. A sustentabilidade destaca-se como um tema presente no dia-a-dia. Ouve-se falar de sustentabilidade quotidianamente por diferentes mot

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Wang, Shun-Huang, and 王舜皇. "A Comparative Study of Event Attractions and Destination Attributes between Different Events of theChinese Lantern Festival." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/h4u6ks.

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碩士<br>朝陽科技大學<br>休閒事業管理系碩士班<br>90<br>Abstract The purpose of this study was to compare the difference of event attraction and destination attributes among three different activities of Chinese Lantern Festival : experienced theme activities- Taipei Pingshi Heavenly Lanterns, exciting type theme activities- Tainan Yanshuei Firing of Rocket Hives and display type theme activities- the Kaohsiung. In the mean time, it also tried to find out the relationship between event attraction、destination attributes and profile characteristics of visitors. There are total of 635 questionnaires analyzed, an

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Campos, Filipe Miguel Viana Rebocho de. "Grandes eventos em espaços rurais - estudo caso: o Festival Sudoeste impactos socioeconómicos nos concelhos de Odemira e Aljezur." Master's thesis, 2019. http://hdl.handle.net/10400.26/32726.

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Os Eventos, em particular os Festivais de Música, constituem um fenómeno cultural com grande adesão na atualidade, pelas mais diversas motivações e que geram desenvolvimento económico nas regiões onde ocorrem. Esta dissertação pretende investigar três tipologias de impactes numa região rural, parte litoral e parte interior, onde decorre o Evento MEO Sudoeste. Mais especificamente, visa analisar os impactes ambientais e socioeconómicos, nos concelhos abrangidos pelo Festival Sudoeste, Aljezur e Odemira. Após revisão bibliográfica dos pilares mais importantes referentes a eventos, impactes amb

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Tsai, Hsin-Hsun, and 蔡心巽. "A Research toward Recreation Planning and Recreation Experience Satisfaction in Cultural Festival Events-A Case Study of the 2008 Tam-Shui Cultural Festival Event." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/96669657505267280823.

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碩士<br>世新大學<br>觀光學研究所(含碩專班)<br>97<br>Since the cultural festivals in various places set off a great fervor, the contents of festive event planning are essential for future sustainable development and it has become particularly important for the degree of satisfaction in recreation experiencing. The main purpose of this study is to learn fundamental attributes and tourism properties of tourists participating in the 2008 Tamshui Cultural Carnival and to explore their attention and degree of satisfaction to recreation planning and recreation experience in cultural festivals. This study also invest

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Simões, Ana Rafaela Martins. "Marketing Digital o Festivo RH e Eventos." Master's thesis, 2021. http://hdl.handle.net/10400.26/38989.

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O presente relatório de estágio foi desenvolvido no âmbito do segundo ciclo do Mestrado em Marketing e Negócios Internacionais pelo Instituto Superior de Contabilidade e Administração de Coimbra. A entidade acolhedora foi a empresa Sopro Festivo: Rh e Eventos, uma empresa cuja área de atuação é a gestão de recursos humanos e a promoção de marcas e eventos. Os principais objetivos do estágio passaram sobretudo por dar o meu contributo à entidade acolhedora para que esta pudesse melhorar a sua presença nas demais plataformas digitais, onde está presente, e, ao mesmo tempo, partilhar o con

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Lan, Mei-Chern, and 藍美珍. "Economic Evaluation of Festival Events : An Example of Kaohsiung Zuoying Wan-Nien Festival." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/43544156584888843553.

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碩士<br>國立高雄應用科技大學<br>觀光與餐旅管理研究所<br>101<br>Festival and special events are deemed as an important mean to attract tourists, strengthen local identity and promote local economic. The research takes 2010 Kaohsiung Zuoying Wan-Nien Festival as an example, by adopting Input-Output model, to evaluate the economic effect from specific festival. The research found thatthe 9-days event attacts 561,859 tourists, bringing total consumption of 881,736,565.88 NT dollars. From perspective of output multiplier, the total output value is 1,991,617.2959 NT dollars; while the total income effect reach 20,448,270

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Carmo, Joana Rute Custódio. "Potencial de aplicabilidade do formato de festival vínico na cerveja artesanal." Master's thesis, 2017. http://hdl.handle.net/10400.26/24570.

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A cerveja artesanal tem reforçado a sua presença no tecido económico e social português. Os restaurantes adotaram-na nas suas ementas, os bares servem-na ao lado de cocktails e gins tónicos, os festivais celebram-na e o consumidor começa a conhecê-la, passo a passo. Mas num país em que o vinho e as cervejas de grande consumo são uma força dominante, será que há espaço para um novo produto como este? Esta dissertação pretende investigar qual o potencial dos festivais na promoção de um produto como a cerveja artesanal, no âmbito da gastronomia portuguesa. Concretamente, analisar a possibilidade

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Hsu, Juo-Mei, and 許若玫. "Events image on destination events brand -in case of Yilan International Children's Folklore & Folkgame Festival." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/06272262287909889044.

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碩士<br>南台科技大學<br>休閒事業管理系<br>95<br>Events have long been recognized as important contributors to destination image. There is also growing agreement among scholars on its significance to destination branding which received considerable interest due to increasing competition in global tourism market. Although the importance of image and destination brand has been acknowledged, to the best of our knowledge, no empirical research has yet confirmed the direct impact of events image to destination events brand and neither identified the dimensions of destination events brand. Adopting themes raised

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Moura, Inês Marques Farinha. "Quais os fatores de sucesso de produção de um festival?: Uma análise de caso do festival MIL - Lisbon International Music Network." Master's thesis, 2020. http://hdl.handle.net/10071/21333.

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O ser humano encontra formas de assinalar eventos importantes na sua vida, como por exemplo os aniversários. Todos sentimos a necessidade de assinalar acontecimentos importantes para nós. Os eventos comemorativos são parte integrante da nossa cultura e proporcionam momentos de lazer, de convívio e partilha de ideias. O setor cultural tem vindo a desenvolver-se, verificando-se um crescimento nas receitas que tem gerado. O número de festivais também tem vindo a aumentar e, de um modo geral, identifica-se uma rotina de trabalho/lazer cada vez mais presente na vida social da população, havendo um

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Chang, Ming-fen, and 張明芬. "Research on festival events as the city marketing strategy－A Case Study of Taichung Jazz Festival." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/28098679918014605029.

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碩士<br>逢甲大學<br>景觀與遊憩碩士學位學程<br>100<br>Based on the conception of basic cognizance, this study explored the tourists’ experiences and impressions about the Taichung Jazz Festival from the point of activ-ities attendance, marketing strategy and marketing benefits, to find out the relation-ships among them. Upon this study, we may provide the useful relevant information to the organizers. Through the on-site questionary survey and random sampling, 400 pieces questionaries were distributed and 394 pieces effective questionaries were col-lected. Investigation data was analyzed by descriptive sta

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Chen, Yuan-Ming, and 陳原銘. "A Study on Tourists’ Satisfaction Toward Festival Event -The Case of Taitung Custard Apple Cultural Festival Event in 2007." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/76210671001699304958.

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碩士<br>國立屏東科技大學<br>熱帶農業暨國際合作系所<br>95<br>This study took the 2007 Taitung Custard Apple Cultural Festival Event as an example to investigate the tourists’ satisfaction and issues for implementing the festival activities. The research methods employed in this study included tourists’ questionnaire surveys and in-depth interviews with the stakeholders such business and government employment that were directly involved in the planning and implementing the event. Descriptive statistics, t-tests and ANOVA were used to analyze tourists’ motive, recreation experience, and to explore the differences in

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Catarino, Ana Sofia Pereira. "A comunicação como elemento estratégico na segurança e gestão do risco em eventos: o caso de estudo do Festival Músicas do Mundo." Master's thesis, 2014. http://hdl.handle.net/10400.26/8763.

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A dissertação “A Comunicação como elemento estratégico na Segurança e Gestão do Risco em Eventos: o caso de estudo do Festival Músicas do Mundo” tem como principal objectivo demonstrar a crescente importância da comunicação e da segurança no âmbito dos eventos musicais e, em especial nos festivais, para os seus promotores, organizadores, públicos e entidades a estes relacionados.Deste modo, o foco principal desta investigação é compreender de que modo estas duas ferramentas são aplicadas nos festivais a nível nacional, optando por averiguar as hipóteses avançadas no Festival Músicas do Mundo,

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Lin, Chiung-Ting, and 林炯廷. "A study of festival events to stimulate local industry development:example of Zizphus-Jujuba Festival in Gongguan ,Miaoli." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/55586787763086703779.

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碩士<br>國立聯合大學<br>經濟與社會研究所<br>101<br>In recent years in a globalized economy under the shocks, rural areas order to promote the local economic development, increase local benefits, the use of local culture and resource development the local industries, and in order to highlights the local the unique, create industrial's value, to attract consumer's interest. Festivals is a way to attract consumer, this way gradually become the main trend; those events which usually contains some of the local culture, and event planners use those cultures as attracting the event’s participation crowds, its an imp

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Su, Mei-Ling, and 蘇美齡. "Attendees’ Satisfaction of Festival Event－A Case Study of 2005 Taipei Lantern Festival－." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/10464530642803724117.

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碩士<br>國立臺灣藝術大學<br>應用媒體藝術研究所<br>93<br>Abstract Festival Event is an entertainment which is extended from important religious sacrificial offering in early agriculture society. When it comes to industry and commerce society like nowadays, festival event is regarded as one of the most fast growing type of tourism that attracts certain amount of tourists in recent years. This research takes 2005 Taipei Lantern Festival which is hosted by Taipei City Government as a case study, and it uses questionnaire survey as descriptive research which focuses on the tourists participating in 2005 Taipei Lante

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Pi-Hua, Yeh, and 葉碧華. "Benefit Evaluation of Tourism Festival Event-A Study of the Taipei Lantern Festival." Thesis, 1999. http://ndltd.ncl.edu.tw/handle/01420276795882000401.

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碩士<br>中國文化大學<br>觀光事業研究所<br>87<br>Benefit Evaluation of Tourism Festival Event-A Study of the Taipei Lantern Festival Student: Pi-Hua Yeh Advisor: Prof. Ming-Huei Lee Chinese Culture University ABSTRACT The "Festival Event" has become an important and fast-growing tourism-marketing model. Short-term cultural activities held in conjunction with certain festivals have the potential to appeal to both domestic and international visitors, while (assuming that they are well-planned) doing relatively li

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CHEN, TSAI-YU, and 陳采妤. "Marketing Strategy of Festival Event: A Case Study of Taiwan International Balloon Festival." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/57396426092573882090.

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Lin, Ming Yi, and 林明益. "The Study Of Lanyang's Festival And Event Marketing." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/47082533667436415973.

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碩士<br>佛光大學<br>傳播學系<br>102<br>In Lanyang region, except holding many events in concert with temple and conventional cultural by Yilan government, there are also vary kinds of festivals and events in its Villages and towns. In its whole county, there are several large international event such as Yilan International Children’s Folklore &; Folkgame Festival, Yilan Green Expo and so on, which ignite more big events to come and very soon let Yilan county to be exposed and connected to the world. After culture packaging, the region become more local industrial competitive. Hence the study focus on Yi

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Mai, Hsuan-Hao, and 麥軒豪. "The Event Identity Design for Xinpu persimmon Festival." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/24150127430606018863.

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碩士<br>中原大學<br>商業設計研究所<br>105<br>Because of the change in social structure and economic state, the locally traditional industries fade away gradually. However, the holding of periodic festivals can not only transform traditional industries into tourism ones but also can create tremendous economic benefits in our society. Besides we can also have a new meaning in our daily lives. The industry of Xinpu’s persimmon is one of the traditional industries in Taiwan. It is prolonged through hundreds of years. Xinpu town is famous for its holding of Xinpu Persimmon Festival in 1998. The connection be

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Gouveia, Vera Mónica Teixeirinha. "O impacto dos eventos na hotelaria da ilha de Santa Maria, nos Açores: o caso de estudo do Festival Maré de Agosto." Master's thesis, 2018. http://hdl.handle.net/10400.26/24648.

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A presente dissertação foca-se numa análise sobre o impacto dos eventos na hotelaria da ilha de Santa Maria. Através de um caso de estudo aplicado ao evento “Festival Maré de Agosto”, analisa-se o impacto da oferta de eventos existente na ilha de Santa Maria, principalmente na promoção do destino e na sustentabilidade do setor hoteleiro. Neste contexto, são enquadradas as principais temáticas de análise com a caracterização do setor turístico da região e desenvolvida uma investigação empírica suportada na aplicação de instrumentos de medida para auscultar os organizadores, agentes do setor hot

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