Academic literature on the topic 'Figurative language'

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Journal articles on the topic "Figurative language"

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Coulson, Seana. "Figurative language and figurative thought." Journal of Pragmatics 34, no. 3 (March 2002): 335–40. http://dx.doi.org/10.1016/s0378-2166(02)80005-4.

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Gibbs, Raymond W. "What’s figurative about figurative language?" Lingua 287 (May 2023): 103520. http://dx.doi.org/10.1016/j.lingua.2023.103520.

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Denroche, Charles. "Translating figurative language." Cognitive Linguistic Studies 10, no. 1 (October 5, 2023): 173–98. http://dx.doi.org/10.1075/cogls.22011.den.

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Abstract This article brings together the extensive literature on figurative language and translation into a single framework to serve translators in a directly practical way in their practice/training. It encourages a view of figurativeness as the norm rather than the exception and figurative language as a flexible meaning-making resource rather than an obstacle to contend with. All language is characterized as figurative because of the indeterminacy of language and the partial nature of meaning making; all translation is viewed as non-literal because of the lack of exact correspondences between languages and the need to use near equivalents. Two approaches are recommended: (1) recreating the ‘semantic space’ of the source rather than mechanically matching its lexicogrammar; (2) viewing metonymy and metaphor as ‘master tropes’ and translating other tropes in terms of relatedness. The challenges of translating metonymy and metaphor in discourse at the level of the whole text are also explored.
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H. Tisgam, Khalida. "Translating Figurative Language." لارك 1, no. 15 (May 21, 2019): 27–49. http://dx.doi.org/10.31185/lark.vol1.iss15.782.

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الملخص نحن نعيش في عالم يتغير باستمرار يستعمل فيه الناس لغات مختلفة ليتواصلوا بنجاح إلا أن هذا التواصل لا يكون مثمراً دائماً لأن الكثير من مستعملي اللغات يستعملون وسيلة تعبير مختلفة؛ فهم أحياناً يستعملون معنى حرفياً لما يقصدونه حقاً ويستعملون، في أحيان أخرى، اللغة على نحو مبهم تتطلب إضاءة من نوع ما، ولاسيّما حينما تُستعمل اللغة مجازياً. وتتحقق هذه الإضاءة عبر الترجمة. يهدف هذا البحث إلى تسليط الضوء على حالات معينة تم فيها ترجمة تعابير مجازية باللغة الإنجليزية حرفياً إلى اللغة العربية انطلاقاً من توصية شهيرة في نظرية الترجمة تفيد بوجوب عدم ترجمة اللغة المجازية ترجمة حرفية على الإطلاق لأن هكذا نوع من الترجمة يُعدّ أسوء طريقة ترجمة. كما يدرس بعض المقتطفات من قصة قصيرة لأوسكار وايلد بهدف تحليل لغتها والكيفية التي تم بها نقلها، فضلاً عن تبيان خيارات المترجمين عندما ترجما النص الأصل نفسه والكيفية التي يؤدي بها الافتقار للمعرفة الدلالية إلى ترجمة سيئة.
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Iqbal, Muhammad, Husni Thamrin, Restu Dessy Maulida, and Erik Rusmana. "Figurative Language Analysis on Efek Rumah Kaca’s Song Lyrics at Sinestesia 2015 Album." Jomantara: Indonesian Journal of Art and Culture, Vol. 3 No. 1 January 2023 (January 31, 2023): 47–61. http://dx.doi.org/10.23969/jijac.v3i1.7060.

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Figurative language is one kind of the language styles to make the expression and the message of the speaker or writer is strengthened. Figurative language usually used in song lyrics. Sometimes, figurative languages existed in song lyrics can’t be understandable. One of the song lyrics that has a lot of figurative languages is songs from Sinestesia album by Efek Rumah Kaca. Therefore, this research is trying to analyze figurative languages existed in song lyrics on Efek Rumah Kaca’s album titled Sinestesia. The research is focused on analyzing type of figurative languages with its meaning by using Kennedy’s theory of classification of figurative language (1983) and Ogden and Richard’s theory of meaning (1923). Qualitative descriptive is the method that used for this research. The result of this research is 4 type of figurative languages is found, which is 25 personifications, 18 metaphors, 15 overstatements, and 2 apostrophes with each of figurative language’s meaning is elaborated. Besides of it, the writer found that figurative languages existed in the Sinestesia album’s song lyrics has a connection to the song itself.
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Iqbal, Muhammad, Husni Thamrin, Angga Maulana, and Erik Rusmana. "AN ANALYSIS OF FIGURATIVE LANGUAGE ON EFEK RUMAH KACA’S SONG LYRICS: SINESTESIA 2015." English Education and Applied Linguistics Journal (EEAL Journal) 5, no. 2 (August 19, 2022): 104–13. http://dx.doi.org/10.31980/eealjournal.v5i2.2520.

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Figurative language is one kind of the language styles to make the expression and the message of the speaker or writer is strengthen. Figurative language usually used in song lyrics. Sometimes, figurative languages existed in song lyrics can’t be understandable. One of the song lyrics that has a lot of figurative languages is songs from Sinestesia album by Efek Rumah Kaca. Therefore, this research is trying to analyze figurative languages existed in song lyrics on Efek Rumah Kaca’s album titled Sinestesia. The research is focused on analyzing type of figurative languages with its meaning by using Kennedy’s theory of classification of figurative language (1983) and Ogden and Richard’s theory of meaning (1923). Qualitative descriptive is the method that used for this research. The result of this research is 4 type of figurative languages is found, which is 25 personifications, 18 metaphors, 15 overstatements, and 2 apostrophes with each of figurative language’s meaning is elaborated . Besides of it, the writer found that figurative languages existed in the Sinestesia album’s song lyrics has a connection to the song itself.
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Iqbal, Muhammad, Husni Thamrin, Angga Maulana, and Erik Rusmana. "AN ANALYSIS OF FIGURATIVE LANGUAGE ON EFEK RUMAH KACA’S SONG LYRICS: SINESTESIA 2015." English Education and Applied Linguistics Journal (EEAL Journal) 5, no. 2 (July 19, 2022): 104–13. http://dx.doi.org/10.31980/eeal.v5i2.62.

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Figurative language is one kind of the language styles to make the expression and the message of the speaker or writer become clearer. Figurative language usually used in song lyrics. Sometimes, figurative languages existed in song lyrics can’t be understandable. One of the song lyrics that has a lot of figurative languages is songs from Sinestesia album by Efek Rumah Kaca. Therefore, this research is trying to analyze figurative languages existed in song lyrics on Efek Rumah Kaca’s album titled Sinestesia. The research is focused on analyzing type of figurative languages with its meaning by using Kennedy’s theory of classification of figurative language (1983) and Ogden and Richard’s theory of meaning (1923). Qualitative descriptive was the method that used for this research. The results of this research show that 4 type of figurative languages were found, which were 25 personifications, 18 metaphors, 15 overstatements, and 2 apostrophes with each of figurative language’s meaning is elaborated. Besides of it, the writer found that figurative languages existed in the Sinestesia album’s song lyrics has a connection to the song itself.
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Nosi, Yohanes. "UNCOVER THE HIDDEN MEANING OF FIGURATIVE LANGUAGE FOUND IN JASON DERULO SONG LYRICS." ELYSIAN JOURNAL : English Literature, Linguistics and Translation Studies 2, no. 1 (April 27, 2022): 71–82. http://dx.doi.org/10.36733/elysian.v2i1.3097.

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AbstractFigurative language is a language that is used by figures of speech to convey the message or meaning to someone by spoken or written language. Figurative language is generally used in a poetry, song, novel or film. The objectives of this study are to find out types and meaning of figurative language in Jason Derulo song lyrics. There are two theories that used in this study. First, theory by Knickerbocker and Reninger (1974) is used to find out types of figurative languages in Jason Derulo song lyrics. Second, theory by Leech (1981) to find out the meaning of figurative languages in Jason Derulo song lyrics. The writer collected the data by listening the songs, reading the scripts, underling and classifying the lyrics, and taking note of figurative language. The writer analyzed the data descriptively by using qualitative method. There are six types of figurative language found in Jason Derulo song lyrics, they are hyperbole (15), simile (5), paradox (2), personification (2), irony (2), synechdoche (1). The writer found that Hyperbole is the most dominant type of figurative languages used in Jason Derulo song lyrics. Keywords: figurative language, meaning of figurative language.
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Khairunisa, Novia, I. Wy Diergeyasa, and Citra Anggia Putri. "FIGURATIVE LANGUAGE IN AMIR HAMZAH’S POEMS." LINGUISTICA 9, no. 1 (April 14, 2020): 258. http://dx.doi.org/10.24114/jalu.v9i1.17766.

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This study dealt with figurative language in Amir Hamzah’s selected poems. The objective of this study were to investigate the types of figurative language found in Amir Hamzah’s selected poems and to find out the literal meaning of figurative language found. This study was conducted by using qualitative method to solve the problems. The data of this study were phrases and sentences contained figurative language in the poems. The sources of data were six poems poems which had multiple series taken from Amir Hamzah’s Poetry Anthology of Buah Rindu. The data were selected by using random sampling technique. For collecting the data, this study used documentary technique, and the instruments of data were documentary sheets. The data were analyzed by using descriptive qualitative method. The findings of this study are there twenty two figurative languages found as follows, three figurative language of metaphor (13.63%), seven figurative language of hyperbole (31.81%), five figurative language of personification (22.72%) and seven figurative language of simile (31.83%). The literal meaning of figurative language found in Amir Hamzah’s poems were basically was about the love story of Amir himself and also talking about his longing to his mother.Keywords : Figurative Language, Figure of Speech, Poem
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Puspitorini, Ferawaty, and Haris Hamdani. "An Analysis of Figurative Language on The Lyrics of Coldplay's Selected Song." International Journal of English and Applied Linguistics (IJEAL) 1, no. 3 (December 13, 2021): 231–44. http://dx.doi.org/10.47709/ijeal.v1i3.1126.

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The purpose of this study was to know the kinds of figurative language used in selected lyrics of Coldplay song. This research was designed to identify some figurative language by understanding the general meaning when they are used in the lyrics of songs. The technique of descriptive analysis offered to analyze data by reading the data, then identifying the figurative language used in the lyrics of the song. After identifying some figurative languages then they are categorized into some kinds of figurative languages. Then, the general meaning of figurative language by identifying the lexical meaning and contextual meaning of the four selected lyrics of the song are used to analyze the data got from the song. Based on research findings, some figurative languages were found in Coldplay’s selected songs. Most of the figurative language which is used in the lyrics of Coldplay’s selected songs is “Hyperbole” which has a great exaggeration used to emphasize a point, and used for expressive or comic effect. The meanings which were found from the song are classified into connotative meanings. The lyrics of Coldplay’s selected songs tell us about humanity’s social life which contains love, sadness, happiness, spirit and others. In the lyrics of Coldplay’s selected songs, figurative languages are helpful to understand the song. The existence of figurative language is not to complicate the understanding of lyrics but to simplify and clear the understanding of lyrics. The song is very suitable for English Learners who want to improve their English skills in analyzing lyrics that contain figurative language. From the explanation above can be concluded that in analyzing lyrics besides finding figurative language in lyrics, the meanings of the song that contain figurative languages and messages of the song can be understood.
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Dissertations / Theses on the topic "Figurative language"

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Beyer, Stefan, Biase-Dyson Camilla Di, and Nina Wagenknecht. "Annotating figurative language." Universitätsbibliothek Leipzig, 2016. http://nbn-resolving.de/urn:nbn:de:bsz:15-qucosa-201537.

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Whereas past and current digital projects in ancient language studies have been concerned with the annotation of linguistic elements and metadata, there is now an increased interest in the annotation of elements above the linguistic level that are determined by context – like figurative language. Such projects bring their own set of problems (the automatisation of annotation is more difficult, for instance), but also allow us to develop new ways of examining the data. For this reason, we have attempted to take an already annotated database of Ancient Egyptian texts and develop a complementary tagging layer rather than starting from scratch with a new database. In this paper, we present our work in developing a metaphor annotation layer for the Late Egyptian text database of Projet Ramsès (Université de Liège) and in so doing address more general questions: 1) How to ‚tailor-make’ annotation layers to fit other databases? (Workflow) 2) How to make annotations that are flexible enough to be altered in the course of the annotation process? (Project design) 3) What kind of potential do such layers have for integration with existing and future annotations? (Sustainability)
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Dwyer, Edward J. "Comprehending Figurative Language." Digital Commons @ East Tennessee State University, 1991. https://dc.etsu.edu/etsu-works/3316.

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Samuelsson, Max. "Figurative Language : In Swedish Schools." Thesis, Högskolan i Halmstad, Sektionen för lärarutbildning (LUT), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-21307.

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This is a small qualitative study on figurative language teaching within Swedish schools that stems of from a social-constructionist perspective. The objective of this study is to establish to what extent figurative language is being taught throughout the Swedish school system and illustrate examples of different approaches teachers could use to teach it.
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Shutova, Ekaterina. "Computational approaches to figurative language." Thesis, University of Cambridge, 2011. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.609681.

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Pugsley, Maristela. "Figurative language and its use in press advertising." reponame:Repositório Institucional da UFPR, 2010. http://hdl.handle.net/1884/24389.

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Daoud, Atef Tag El-din Agami. "Applying conceptual metaphor theory to figurative language teaching." Thesis, University of Brighton, 2010. https://research.brighton.ac.uk/en/studentTheses/af8ced29-ad1f-40d9-a691-e747b6ec70b2.

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Khojah, Aishah. "Saudi Second Language Learners’ Receptive and Productive Skills in English Figurative Language." Thesis, The University of Sydney, 2013. http://hdl.handle.net/2123/9828.

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This study compares English and Arabic figurative expressions linguistically and conceptually and investigates how Arabic-speaking learners of English comprehend and produce English figurative expressions. It argues that English figurative expressions that are linguistically and conceptually similar to Arabic (SFE) are easy while English figurative expressions that are linguistically and conceptually different from Arabic (DFE) are difficult. Also, English figurative expressions that are linguistically different but conceptually similar to Arabic (S-DFE) are of medium difficulty. A comparative analysis was used to develop a set of tasks to test 100 students’ receptive and productive skills in English figurative language. The data came from 832 items identified in two ESL textbooks used with first year students at King Abdul Aziz University. The results show that SFE is much easier than DFE. S-DFE showed variable results but students tended to find them difficult. However, some examples of SFE were found difficult and of DFE easy. These indicate that similarities or differences across languages do not always make it easy or difficult for learners to understand and produce L2 expressions. The results also show evidence of positive transfer mostly with SFE, and negative transfer with DFE and S-DFE. The findings lend further support to the contrastive analysis hypothesis; however, they also support the cognitive approach because they show the role of learners’ linguistic and conceptual knowledge in the comprehension and production of L2 expressions. The findings of this empirical study demonstrate the essential roles of cross-linguistic comparisons of English and Arabic figurative language on the linguistic and conceptual levels for exploring learners’ receptive and productive skills in English figurative language. The classification of figurative language as easy or difficult has some implications for the teaching of English figurative expressions.
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Pramling, Niklas. "Minding metaphors : using figurative language in learning to represent /." Göteborg : Acta Universitatis Gothoburgensis, 2006. http://www.loc.gov/catdir/toc/fy0801/2006436790.html.

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Peters, Wim. "Detection and characterization of figurative language use in WordNet." Thesis, University of Sheffield, 2004. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.412246.

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Berger, Mike. "The Nonuse of Figurative Language in Conduct Disordered Adolescents." DigitalCommons@USU, 1998. https://digitalcommons.usu.edu/etd/6115.

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The relationship between the literal language and conduct problems among conduct disordered adolescents was examined in 109 subjects. The inability to use figurative language was found to be positively related to ratings of conduct problems. Both the parents' discipline style and nonuse of figurative language were related to 111 conduct problems in conduct disordered adolescents. The possible role of other variables, for example, age, sex, and IQ, was examined. Possible mechanisms that could relate the lack of figurative competence and conduct problems were explored.
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Books on the topic "Figurative language"

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A, French Peter, and Wettstein Howard K, eds. Figurative language. Malden, MA: Blackwell Publishers, 2001.

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Figurative language. Portland, ME: Walch Education, 2008.

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Fulford, Tim. Coleridge’s Figurative Language. London: Palgrave Macmillan UK, 1991. http://dx.doi.org/10.1007/978-1-349-21544-7.

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Fulford, Tim. Coleridge's figurative language. New York: St. Martin's Press, 1991.

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Coleridge's figurative language. Basingstoke: Macmillan, 1991.

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Heredia, Roberto R., and Anna B. Cieślicka, eds. Bilingual Figurative Language Processing. New York: Cambridge University Press, 2015. http://dx.doi.org/10.1017/cbo9781139342100.

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Yeshayahu, Shen, ed. Cognition and figurative language. Tel Aviv: Porter Institute for Poetics and Semiotics, Tel Aviv University, 1997.

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1945-, Giora Rachel, ed. Models of figurative language. Hillsdale, N. J: Lawrence Erlbaum Association, 2001.

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Hanks, Patrick. Metaphor and figurative language. Milton Park, Abingdon: Routledge, 2012.

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Soares da Silva, Augusto, ed. Figurative Language – Intersubjectivity and Usage. Amsterdam: John Benjamins Publishing Company, 2021. http://dx.doi.org/10.1075/ftl.11.

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Book chapters on the topic "Figurative language"

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Stern, Josef. "Figurative Language." In The Blackwell Guide to the Philosophy of Language, 168–85. Oxford, UK: Blackwell Publishing Ltd, 2008. http://dx.doi.org/10.1002/9780470757031.ch9.

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Hillert, Dieter. "Figurative Language." In The Nature of Language, 99–106. New York, NY: Springer New York, 2014. http://dx.doi.org/10.1007/978-1-4939-0609-3_8.

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Moyle, Maura, and Claire Plowgian. "Figurative Language." In Encyclopedia of Autism Spectrum Disorders, 1. New York, NY: Springer New York, 2017. http://dx.doi.org/10.1007/978-1-4614-6435-8_1667-3.

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Ward, Tracey, Raphael Bernier, Cora Mukerji, Danielle Perszyk, James C. McPartland, Ellen Johnson, Susan Faja, et al. "Figurative Language." In Encyclopedia of Autism Spectrum Disorders, 1289. New York, NY: Springer New York, 2013. http://dx.doi.org/10.1007/978-1-4419-1698-3_1667.

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Ruiz de Mendoza Ibáñez, Francisco José. "Figurative language." In Figurative Thought and Language, 469–510. Amsterdam: John Benjamins Publishing Company, 2020. http://dx.doi.org/10.1075/ftl.10.17rui.

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Furniss, Tom, and Michael Bath. "Figurative Language." In Reading Poetry, 145–77. 3rd ed. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003011361-7.

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Moyle, Maura, and Claire Plowgian. "Figurative Language." In Encyclopedia of Autism Spectrum Disorders, 2023. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-319-91280-6_1667.

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Ruday, Sean. "Figurative Language." In The Elementary School Grammar Toolkit, 184–95. 2nd edition. | New York, NY : Routledge, 2020.: Eye on Education, 2020. http://dx.doi.org/10.4324/9781003004950-20.

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Cummings, Louise. "Figurative language." In Introducing Pragmatics, 94–117. New York: Routledge, 2023. http://dx.doi.org/10.4324/9781003177562-6.

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Athanasiadou, Angeliki. "Introduction. Figurative thought, figurative language, figurative grammar?" In Studies in Figurative Thought and Language, 2–14. Amsterdam: John Benjamins Publishing Company, 2017. http://dx.doi.org/10.1075/hcp.56.int.

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Conference papers on the topic "Figurative language"

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Lai, Huiyuan, Antonio Toral, and Malvina Nissim. "Multilingual Multi-Figurative Language Detection." In Findings of the Association for Computational Linguistics: ACL 2023. Stroudsburg, PA, USA: Association for Computational Linguistics, 2023. http://dx.doi.org/10.18653/v1/2023.findings-acl.589.

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Chakrabarty, Tuhin, Debanjan Ghosh, Adam Poliak, and Smaranda Muresan. "Figurative Language in Recognizing Textual Entailment." In Findings of the Association for Computational Linguistics: ACL-IJCNLP 2021. Stroudsburg, PA, USA: Association for Computational Linguistics, 2021. http://dx.doi.org/10.18653/v1/2021.findings-acl.297.

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Yosef, Ron, Yonatan Bitton, and Dafna Shahaf. "IRFL: Image Recognition of Figurative Language." In Findings of the Association for Computational Linguistics: EMNLP 2023. Stroudsburg, PA, USA: Association for Computational Linguistics, 2023. http://dx.doi.org/10.18653/v1/2023.findings-emnlp.74.

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Li, Fang. "Symbolic Recognition of Kramskoy's Figurative Painting Language." In Proceedings of the 3rd International Conference on Art Studies: Science, Experience, Education (ICASSEE 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/icassee-19.2019.121.

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Thu, Pyae Phyo, and Nwe Nwe. "Impact analysis of emotion in figurative language." In 2017 IEEE/ACIS 16th International Conference on Computer and Information Science (ICIS). IEEE, 2017. http://dx.doi.org/10.1109/icis.2017.7959995.

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Chakrabarty, Tuhin, Arkadiy Saakyan, Debanjan Ghosh, and Smaranda Muresan. "FLUTE: Figurative Language Understanding through Textual Explanations." In Proceedings of the 2022 Conference on Empirical Methods in Natural Language Processing. Stroudsburg, PA, USA: Association for Computational Linguistics, 2022. http://dx.doi.org/10.18653/v1/2022.emnlp-main.481.

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Liu, Emmy, Chenxuan Cui, Kenneth Zheng, and Graham Neubig. "Testing the Ability of Language Models to Interpret Figurative Language." In Proceedings of the 2022 Conference of the North American Chapter of the Association for Computational Linguistics: Human Language Technologies. Stroudsburg, PA, USA: Association for Computational Linguistics, 2022. http://dx.doi.org/10.18653/v1/2022.naacl-main.330.

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Hercig, Tomáš, and Ladislav Lenc. "The Impact of Figurative Language on Sentiment Analysis." In RANLP 2017 - Recent Advances in Natural Language Processing Meet Deep Learning. Incoma Ltd. Shoumen, Bulgaria, 2017. http://dx.doi.org/10.26615/978-954-452-049-6_041.

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"Figurative Language in Bulan Batu Hiu Song Lyric." In ABLE-18, ICLHESS-18 & MLEIS-18. Dignified Researchers Publication (DiRPUB), 2018. http://dx.doi.org/10.15242/dirpub.dirh0118040.

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Kabra, Anubha, Emmy Liu, Simran Khanuja, Alham Fikri Aji, Genta Winata, Samuel Cahyawijaya, Anuoluwapo Aremu, Perez Ogayo, and Graham Neubig. "Multi-lingual and Multi-cultural Figurative Language Understanding." In Findings of the Association for Computational Linguistics: ACL 2023. Stroudsburg, PA, USA: Association for Computational Linguistics, 2023. http://dx.doi.org/10.18653/v1/2023.findings-acl.525.

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Reports on the topic "Figurative language"

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Biria, Ensieh. Figurative Language in the Immigration Debate: Comparing Early 20th Century and Current U.S. Debate with the Contemporary European Debate. Portland State University Library, January 2000. http://dx.doi.org/10.15760/etd.234.

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Yatsymirska, Mariya. SOCIAL EXPRESSION IN MULTIMEDIA TEXTS. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11072.

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Abstract:
The article investigates functional techniques of extralinguistic expression in multimedia texts; the effectiveness of figurative expressions as a reaction to modern events in Ukraine and their influence on the formation of public opinion is shown. Publications of journalists, broadcasts of media resonators, experts, public figures, politicians, readers are analyzed. The language of the media plays a key role in shaping the worldview of the young political elite in the first place. The essence of each statement is a focused thought that reacts to events in the world or in one’s own country. The most popular platform for mass information and social interaction is, first of all, network journalism, which is characterized by mobility and unlimited time and space. Authors have complete freedom to express their views in direct language, including their own word formation. Phonetic, lexical, phraseological and stylistic means of speech create expression of the text. A figurative word, a good aphorism or proverb, a paraphrased expression, etc. enhance the effectiveness of a multimedia text. This is especially important for headlines that simultaneously inform and influence the views of millions of readers. Given the wide range of issues raised by the Internet as a medium, research in this area is interdisciplinary. The science of information, combining language and social communication, is at the forefront of global interactions. The Internet is an effective source of knowledge and a forum for free thought. Nonlinear texts (hypertexts) – «branching texts or texts that perform actions on request», multimedia texts change the principles of information collection, storage and dissemination, involving billions of readers in the discussion of global issues. Mastering the word is not an easy task if the author of the publication is not well-read, is not deep in the topic, does not know the psychology of the audience for which he writes. Therefore, the study of media broadcasting is an important component of the professional training of future journalists. The functions of the language of the media require the authors to make the right statements and convincing arguments in the text. Journalism education is not only knowledge of imperative and dispositive norms, but also apodictic ones. In practice, this means that there are rules in media creativity that are based on logical necessity. Apodicticity is the first sign of impressive language on the platform of print or electronic media. Social expression is a combination of creative abilities and linguistic competencies that a journalist realizes in his activity. Creative self-expression is realized in a set of many important factors in the media: the choice of topic, convincing arguments, logical presentation of ideas and deep philological education. Linguistic art, in contrast to painting, music, sculpture, accumulates all visual, auditory, tactile and empathic sensations in a universal sign – the word. The choice of the word for the reproduction of sensory and semantic meanings, its competent use in the appropriate context distinguishes the journalist-intellectual from other participants in forums, round tables, analytical or entertainment programs. Expressive speech in the media is a product of the intellect (ability to think) of all those who write on socio-political or economic topics. In the same plane with him – intelligence (awareness, prudence), the first sign of which (according to Ivan Ogienko) is a good knowledge of the language. Intellectual language is an important means of organizing a journalistic text. It, on the one hand, logically conveys the author’s thoughts, and on the other – encourages the reader to reflect and comprehend what is read. The richness of language is accumulated through continuous self-education and interesting communication. Studies of social expression as an important factor influencing the formation of public consciousness should open up new facets of rational and emotional media broadcasting; to trace physical and psychological reactions to communicative mimicry in the media. Speech mimicry as one of the methods of disguise is increasingly becoming a dangerous factor in manipulating the media. Mimicry is an unprincipled adaptation to the surrounding social conditions; one of the most famous examples of an animal characterized by mimicry (change of protective color and shape) is a chameleon. In a figurative sense, chameleons are called adaptive journalists. Observations show that mimicry in politics is to some extent a kind of game that, like every game, is always conditional and artificial.
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