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Dissertations / Theses on the topic 'Film trailers'

Author: Grafiati
Published: 4 June 2021
Last updated: 26 July 2025

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1

Dürhagen, Jens. "CINEMA TO ATTRACT: TRAILERN : ETT ÅSKÅDLIGGÖRANDE AV TRAILERNS MARKNAD, HISTORIA OCH FUNKTION." Thesis, Stockholm University, Department of Cinema Studies, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-6602.

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<p>The aim of this paper is to examine the American movie trailer particularly its history, marketing and functions, presented as an historical overview from the serials of the early 1910s to the trailers of today. A trailer from each decade of the twentieth- and twenty-first centuries is selected which represent typical trends and shows how trailers historically functioned, including their formal, generic differences.</p><p>The introduction focuses on the market in which the trailer operates, and raises the issue of the entertainment value of art or marketing, how the film industry works and
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2

Hesford, Daniel William. "Art of anticipation : the artistic status of the film trailer and its place in a wider cinematic culture." Thesis, University of Edinburgh, 2013. http://hdl.handle.net/1842/9469.

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Close association with, and proximity to, a culture of commercialism means film trailers are often overlooked in academic analyses of cinema. Trailers are, for many audiences, simply adverts: disposable, consumable and not 'worthy' of the critical attention paid to the their feature-length antecedents. Yet trailers' undeniable impact on spectators generates a spectrum of reactions which contradicts the often dismissive and negative reception with which they are met. Trailers receive intense popular and critical scrutiny and are constantly compared to the films they represent. Despite negative
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3

Mitchell, Clayton. "Beyond the film : using the internet to enhance the experience for experiential products /." Burnaby B.C. : Simon Fraser University, 2006. http://ir.lib.sfu.ca/handle/1892/2727.

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4

Jaber, Fernanda Affonso de André. "“Em breve nos cinemas” : assimilação e articulação do formato trailer pela experiência cinematográfica brasileira." Universidade Federal de São Carlos, 2017. https://repositorio.ufscar.br/handle/ufscar/9240.

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Submitted by Aelson Maciera (aelsoncm@terra.com.br) on 2017-08-21T20:33:37Z No. of bitstreams: 1 DissFAAJ.pdf: 6287838 bytes, checksum: 751c854a25135ea9779e1ea12099672a (MD5)<br>Approved for entry into archive by Ronildo Prado (bco.producao.intelectual@gmail.com) on 2017-12-20T16:01:52Z (GMT) No. of bitstreams: 1 DissFAAJ.pdf: 6287838 bytes, checksum: 751c854a25135ea9779e1ea12099672a (MD5)<br>Approved for entry into archive by Ronildo Prado (bco.producao.intelectual@gmail.com) on 2017-12-20T16:02:04Z (GMT) No. of bitstreams: 1 DissFAAJ.pdf: 6287838 bytes, checksum: 751c854a25135ea9779e1ea1
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Hörnqvist, Granskog Alexander, and Adam Nyberg. "Visuellt jämföra filmtrailers med hjälp av matlab." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-169429.

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The primary intention of this paper was to visually compare film trailers without considering semantic information, through use of a self-developed Matlab program, resembling that of human perception. Circa 150 people participated in an online survey where they were shown two film trailers and asked to rate their visual similarities. The result from the program was weighted against the survey results in such a way that the weights corresponded to a 75% accuracy between the program’s and the participant’s (for participants with prior experience in the field of photography and/or film) compariso
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6

Feng, Ping Feng. "Examination of the Hollywood Movie Trailers Editing Pattern Evolution over Time by Using the Quantitative Approach of Statistical Stylistic Analysis." Master's thesis, Temple University Libraries, 2016. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/395476.

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Media Studies & Production<br>M.A.<br>In this study, I took the quantitative research approach of film statistical stylistic analysis to examine the editing pattern evolution of 130 Hollywood movie trailers over the past 60 years from 1951 to 2015; the prior studies on the overall evolution of the Hollywood movies’ editing pattern are compared and discussed. The results suggest that although the movie trailers are much shorter than the whole movies, the average shot lengths of the trailers still display a declining trend over the past 60 years, and the variations in the shot lengths are also d
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7

Majek, Dee. "The Cinematisation of Computer and Console Games : Aesthetic and Commercial Convergence in the Film and Game Industries." Thesis, Stockholms universitet, Institutionen för mediestudier, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-108265.

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This thesis examines the growing trend of cinematisation in computer and console games, where both visual styles and industrial practices are concerned. The ever-increasing runtime of cinematic cutscenes in games, and the stylization of game graphics in accordance with established film genres are of primary focus regarding the gaming industry's absorption and interpretation of cinematic visuals. Comparisons of film-game convergence are based on the proliferation of non-gameplay promotional trailers and their role in hype-generation; as well as game producer strategies of franchising, cross-pro
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8

Constantino, Maria Julia évora. "Trailer do filme Psicose, para além do marketing cinematográfico." Universidade Federal de São Carlos, 2014. https://repositorio.ufscar.br/handle/ufscar/5620.

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Made available in DSpace on 2016-06-02T20:23:16Z (GMT). No. of bitstreams: 1 6284.pdf: 4033248 bytes, checksum: 9d5efb0e9ae354a70477b6f64d8c9377 (MD5) Previous issue date: 2014-08-29<br>Financiadora de Estudos e Projetos<br>The objective of this dissertation is to study the narrative of the trailer of one of the most influential films in cinema history: Alfred Hitchcock´s Psycho (1960). The trailer will, therefore, be analyzed not only as a tool of movie marketing, but mostly as a 'shortmovie' which has a kind of parallel narrative and assist in the feature film, with a beginning, middle and
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9

Groskopf, Jeremy W. "Profit Margins: The American Silent Cinema and the Marginalization of Advertising." Digital Archive @ GSU, 2013. http://digitalarchive.gsu.edu/communication_diss/47.

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In the early years of the twentieth century, the unique new medium of motion pictures was the focus of significant theorization and experimentation at the fringes of the American advertising industry. Alongside the growth of the nickelodeon, and the multiple shifts in the American cinema's business model in the 'transitional era,' various individuals at the margins of the advertising industry attempted, and most often failed, to integrate direct consumer-goods advertising regularly into motion picture theaters. Via techniques as diverse as the glass slide, the commercial trailer, and the adver
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10

Alm, Josefine. ""Om man tittar ut genom ett fönster så ser man det ju inte" : bilder av klimatförändringar och klimathot i trailern till The 11th Hour." Thesis, Konstfack, Institutionen för Bildpedagogik (BI), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:konstfack:diva-516.

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Den här undersökningen tar sin utgångspunkt i trailern till filmen The 11th hour. Utifrån semiotik och retorik har undersökningen behandlat frågan hur klimathot formuleras i denna trailer och fokuserar på hur vi får kunskap om vår omvärld via media. Syftet har bland annat varit att som blivande mediepedagog få redskap för att i arbetet bland unga människor kunna prata om aktuella frågor och frågor som rör den tillvaro vi lever i. För att djupare komma åt min frågeställning har jag gjort intervjuer med hjälp av en fokusgrupp. Då unga människor är en viktig målgrupp för den här typen av frågor v
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11

Pohren, Ana Paula. "O movimento Roessler para defesa ambiental e seu projeto “fim da picada” como um espaço não formal de Educação Ambiental." reponame:Repositório Institucional da FURG, 2010. http://repositorio.furg.br/handle/1/2552.

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Dissertação(mestrado) - Universidade Federal do Rio Grande, Programa de Pós-Graduação em Educação Ambiental, Instituto de Educação, 2010.<br>Submitted by Luize Santos (lui_rg@hotmail.com) on 2012-07-12T01:15:09Z No. of bitstreams: 1 Ana Paula Pohren.pdf: 2730772 bytes, checksum: b27ee7fcd15c5ecf8d805d78cd95be63 (MD5)<br>Approved for entry into archive by Bruna Vieira(bruninha_vieira@ibest.com.br) on 2012-09-20T19:06:23Z (GMT) No. of bitstreams: 1 Ana Paula Pohren.pdf: 2730772 bytes, checksum: b27ee7fcd15c5ecf8d805d78cd95be63 (MD5)<br>Made available in DSpace on 2012-09-20T19:06:23Z (GMT). No.
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12

Eriksson, Lars. "Kommer snart i 3D : En jämförelse mellan 1950-talets och samtidens 3D-trailrar." Thesis, Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-21256.

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Denna uppsats handlar om filmtrailrar, och mer specifikt trailrar som marknadsför 3D-filmer. Syftet är att lyfta fram ett till stora delar outforskat ämne och undersöka likheter och skillnader i konventioner mellan trailrar från 50-talet och moderna trailrar. Frågorna jag ämnar svara är: Hur marknadsför moderna, samtida trailrar 3D-teknologin? Finns det gemensamma konventioner och stilistiska grepp som är genomgående för dessa trailrar? Vad finns det för likheter respektive skillnader i konevntioner och grepp? Vad har förändrats i marknadsföringen av 3D-teknologin sedan 1950-talet? Forskning
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13

HSU, CHE-CHIA, and 許哲嘉. "Exploring the Film Editing Mode of Movie Trailers- A Film Case Study of 2011-2016 Rewarded Action Movie Trailers of American Annual Golden Trailer Award." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/686dtq.

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碩士<br>銘傳大學<br>數位媒體設計學系碩士班<br>106<br>Films have been one of people’s recreations in their lives. Some audience decide whether to watch the movie or not by watching its trailer. People can understand the movie’s plot and how it was made through the trailer. The trailer has a significant impact on its box office. The thesis aims to conduct the trailers that won the Best Action Movie Awards in 2011 to 2016’s Golden Trailer Awards in America as research subjects. The thesis also employs “content analysis” as the research method. First, with “Three Act Structure” proposed by a French scholar Syd Fie
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14

Win, Claudia. "Esthétique et rhétorique de bandes-annonces cinématographiques 1988-2008." Thèse, 2009. http://hdl.handle.net/1866/7367.

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Mémoire numérisé par la Division de la gestion de documents et des archives de l'Université de Montréal<br>Pour respecter les droits d'auteur, la version électronique de cette thèse ou ce mémoire a été dépouillée, le cas échéant, de ses documents visuels et audio-visuels. La version intégrale de la thèse ou du mémoire a été déposée au Service de la gestion des documents et des archives de l'Université de Montréal.
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15

Brůnová, Lada. "Trailer jako promluva k potencionálnímu divákovi." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-324115.

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How can movie production companies speak to their potential audience thru movie trailers? Which means do they use and what is the public reception? How does a viewer interpret a movie trailer? What can we learn about viewers from movie trailers? This thesis is offering all the answers to questions mentioned above in two different parts - in the first part the concepts of movie trailers are introduced and explained, the second part analyses the outcomes of a research which studies the affects of movie trailers on potential audience. Collected data through quantitative methods of two uniform gro
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16

Schöppel, Jan. "Současný český filmový trailer a jeho role v propagaci filmu v kontextu zahraniční produkce." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-329078.

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The diploma thesis Contemporary Czech film trailer and its role in the promotion of the film in the context of foreign production deals with the film trailer. The first part deals with the development of the film trailer abroad, particularly in the United States of America. It describes every single time period up to the present day and outlines the future trends in its development. The second part comprehensively analyzes all components of cinematic trailer. It describes the process of making movie trailers, classifies it in the film marketing communication mix and examines its role in the fi
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17

Gomes, João. "O banner enquanto meio de comunicação do filme." Master's thesis, 2013. http://hdl.handle.net/10400.26/10300.

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O presente trabalho é fruto da realização de um estágio curricular numa produtora cinematográfica intitulada Rosa Filmes. Consequentemente os assuntos desenvolvidos estão diretamente relacionados com o trabalho efetuado durante os seis meses de formação. Neste sentido o tema escolhido para o relatório de estágio foi o que suscitou maior interesse por parte do indivíduo, atendendo ao fato de estar a ser preparado pelo realizador Joaquim Sapinho a estreia do filme Deste Lado da Ressurreição. Com base nisto, foi estruturado um plano de comunicação específico, sendo o assunto escolhido para o dese
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18

Petit, Gabriel. "La bande-annonce, un film amplifié." Thèse, 2012. http://hdl.handle.net/1866/8865.

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Notre projet porte sur la relation entre la bande-annonce et le film qu’elle présente. Plus précisément, nous nous intéressons à la manière dont le remontage effectué par la bande-annonce amplifie le film. En premier lieu, nous avons effectué une analyse intertextuelle et esthétique de cinq bandes-annonces contemporaines en cernant le concept spécifique de chacun des exemples et en isolant ce que nous avons appelé des effets d’emphase, c’est-à-dire la mise en valeur de certaines qualités du film par l’entremise du montage du film-annonce. Nous avons ensuite exploré conceptuellement la logique
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19

Liu, Pei-Chen, and 劉姵岑. "The Influences of Endorsement Advertising’s Message Strategy on Communication Effects of Advertising ─ An Example of Foreign Language’ Film Trailer." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/21385718417367647950.

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碩士<br>銘傳大學<br>傳播管理學系碩士班<br>99<br>This study is a case analysis of the communication effect of advertising messages on foreign language film trailers. It measured by the consumer through advertising effectiveness. That can understand the impact of the movie trailers. Endorsement Advertising’s presentation is an advertising message strategy. Setting a successful strategy can bring more bonus effects for the products. Accordingly, this thesis aims at the strategic advertising message setting. The thesis was based on advertising attitude, advertising involvement, and consumption intention as varia
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