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Heindl, Heinrich. "Der First Mover Advantage in der Internetökonomie /." Hamburg : Kovač, 2004. http://www.gbv.de/dms/zbw/390972754.pdf.
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Rossev, Berent Alexander, and Leonard Warvsten. "Myten om att vara först : En studie om first-mover fördelar inom företag som levererar färdiga matkassar på internet i Sverige." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-34531.
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Bakgrund: Ett vanligt förekommande antagande inom företagsekonomin är att företag som är först in på en marknad ofta har långtgående konkurrensfördelar som efterföljande företag har svårt att konkurrera med. På senare tid har forskningens användbarhet börjat bli ifrågasatt. Det empiriska underlaget som forskningsfältet vilar på kritiseras för att vara för homogent. Forskningen är ofta gjord på industriella företag med specifika inträdesbarriärer. Syfte: Syftet med studien är att undersöka faktorerna som avgör en first-movers fördelar samt resultatet av fördelarna. Studien undersöker företag som levererar färdiga matkassar på internet i Sverige. Med hjälp av en metodologisk triangulering kommer ett bidrag att göras till forskningsfältet. Teoretiskt perspektiv: Det teoretiska ramverk som använts i undersökningen är first-mover advantage och Later-entrant advantage. Avgränsning: Undersökningen är avgränsad till att undersöka registrerade bolag i Sverige som levererar färdigplanerade matkassar på internet. Urvalet för den kvantitativa undersökningen består av 15 företag. I den kvalitativa undersökningen, består urvalet av 5 företag. Metod: Undersökningen är uppdelad i två delar där två olika metoder användes. Dels en kvantitativ undersökning och en kvalitativ undersökning. En metodtriangulering genomfördes för att öka samstämmigheten i undersökningen. Information om de 15 företagen hämtades från olika typer av dokument, som årsredovisningar och pressmeddelanden. I den kvalitativa undersökningen genomfördes semistrukturerade intervjuer med olika nyckelpersoner på företagen
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Lee, Sangwon. "TWO ESSAYS ON PRODUCT DESIGN AND CONSUMER EVALUATIONS." Doctoral diss., University of Central Florida, 2010. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/3939.
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This paper is about the central role of product design on consumer evaluations. While the design literature has articulated two different types of design, i.e. form-based design and function-based design (Khalid 2004), most extant marketing literature has mostly focused on the impact of functional design on performance (see Chitturi, Raghunathan, and Mahajan (2007) for a notable exception). In this paper, I examine the individual and joint effects of the two design dimensions: form design and functional design on consumer evaluations of new products. In the first essay, employing theoretical underpinnings from processing fluency theory, I investigate four major research questions. First, all else equal, does form design matter? Second, how does form design interact with functional design? Third, does the interaction between form and functionality change in an innovation context? Specifically, given a certain level of functionality, what type of form is more advantageous for a radically new product (RNP) or an incrementally new product (INP)? Fourth, is there an individual difference in consumer evaluations to innovative products with various form designs? Results from the four experiments conducted demonstrate that (1) more typical form design leads to more positive attitudes toward the product than less typical form design, (2) a more typical design compensates for the average functionality of the product and hence a product with average functionality is evaluated as well as highly functional products in the more typical design condition. In a less typical design condition, a product with high functionality leads to much lower consumer attitudes towards the product, (3) whereas the form design for incremental innovations must be closer to the incumbent products for favorable evaluations, less typical form is evaluated as good as more typical form for radical innovations. (4) Form design of an innovative product matters more to the technologically more sophisticated consumers (experts) than technologically less sophisticated consumers (novices). In the second essay, I examine the issues involved in using form design to nullify first mover advantage. Pioneers or first movers can be defined as the first firm to sell in a new product category. Despite the proliferation of the pioneering advantage research, there are few empirical studies which examined how the product design enables the later entrants to nullify the first mover advantage. Employing theoretical underpinnings from categorization theory, I investigate the following research questions. First, what type of form is more likely to enhance consumer evaluations and nullify first mover advantage when the follower s product is featured with higher or lower functionality? Second, how does form design interact with functional design for the follower s product? Results from the experimental study conducted demonstrate that (1) if the follower s functionality is not superior to the pioneer s, follower had better focus on design differentiation which can compensate for the lower functionality of the follower (2) if the follower s functionality is superior to the pioneer s, follower had better follow the pioneer s design for the better product evaluation. The managerial implication is clear: Form design is a critical determinant of consumer evaluations. Form design helps create and appropriate value for firms.Ph.D.
Department of Marketing
Business Administration
Business Administration PhD
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LUO, Huajiang. "Information leakage and sharing in decentralized systems." Digital Commons @ Lingnan University, 2018. https://commons.ln.edu.hk/otd/35.
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This thesis presents two essays that explore firms’ incentive to share information in a multi-period decentralized supply chain and between competing firms. In the first essay, we consider a two-period supply chain in which one manufacturer supplies to a retailer. The retailer possesses some private demand information about the uncertain demand and decides whether to share the information with manufacturer. If an information sharing agreement is achieved, the retailer will share the observed demand information truthfully to the manufacturer. Then the selling season with two periods starts. In each period, the manufacturer decides on a wholesale price, which the retailer considers when deciding on the retail price. The manufacturer can observe the retailer's period-1 decision and the realized period-1 demand, and use this information when making the period-2 wholesale price decision. Thus, without information sharing, the two firms play a two-period signaling game. We find that voluntary information sharing is not possible because it benefits the manufacturer but hurts the retailer. However, different from one-period model, in which no information sharing can be achieved even with side payment, the manufacturer can make a side payment to the retailer to induce information sharing when the demand range is small. Both firms benefit from more accurate information regardless whether the retailer shares information. We also extend the two-period model to three-period model and infinite-period model, we find that the above results are robust. The second essay studies the incentives for information sharing between two competing firms with different production timing strategies. Each firm is planning to produce a new (upgraded) product. One firm adopts routine timing, whereby her production time is fixed according to her tradition of similar or previous models of the product. The other firm uses strategic timing, whereby his production time can be strategically chosen: be it before, simultaneously with, and after the routine firm. The two firms simultaneously choose whether or not to disclose their private demand information, make their quantity decisions based on any demand information available, and then compete in the market. We find that when the demand uncertainty is not high, both firms sharing information is the unique equilibrium outcome. Exactly one firm (the routine firm) sharing information can arise in equilibrium when the demand uncertainty is intermediate. These results are in stark contrast to extant literature which has shown that, for Cournot competitors with substitutable goods, no firm is willing to share demand information. Production timing is thus identified as a key driving force for horizontal information sharing, which might have been overlooked before. Surprisingly, when the competition becomes more intense, firms are more willing to share information. It is the information asymmetry that fundamentally change the strategic firm’s timing. We highlight the impact of signaling demand information for an early-production firm on the timing strategies, under different information sharing arrangements.
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Karlberg, Amanda, and Mirjam Lundin. "Att lansera en dubbelsidig plattform : En first movers väg till den kritiska massan." Thesis, Umeå universitet, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-185297.
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En dubbelsidig plattform är en typ av mellanhand som möjliggör interaktioner mellan två tydliga kundgrupper. Att som dubbelsidig plattform nå sin kritiska massa är vitalt för att överleva. En first mover är mer sannolik att uppnå överlägsna resultat i marknadsandelar, lönsamhet eller antal kunder jämfört med de företag som går in på marknaden senare. Att som dubbelsidig plattform först på sin marknad nå den kritiska massan är däremot ännu svårare eftersom möjligheten att imitera andra inte existerar. Tidigare forskning har konstaterat att dubbelsidiga plattformar ofta möter problem vid lansering på grund av att användare baserar sina förväntningar av plattformen på användare på andra sidan plattformen. Tidigare litteratur har dock inte undersökt hur detta ska lösas. I denna uppsats undersöks den dubbelsidiga plattformen Samarit. Samarit ämnar minska den utbredda ensamheten bland den äldre befolkningen genom att matcha ihop individer för att spendera tid med varandra. Användargrupperna består av köpare samt säljare, också kallade Samariter. Företaget kan betraktas som en first mover. Syftet med denna studie är att förklara hur dubbelsidiga plattformar som är först på en ny marknad når sin kritiska massa genom att beskriva vilka variabler som påverkar potentiella användare att ansluta sig till plattformen. Med stöd i teori och tidigare forskning formuleras tolv hypoteser. Utifrån datainsamling och 222 respondenter estimeras sambanden genom regressionsanalys. Resultaten för potentiella köpare visar att misstro (−0.29), attityd (0.35), användbarhet (0.31) och subjektiva normer (0.17) påverkar intention till användning. Misstro (−0.29) och användbarhet (0.66) påverkar attityd till användning. Teknologisk beredskap (0.74) påverkar enkelhet vid användning. För potentiella Samariter påverkar kompatibilitet (0.16), indirekta nätverkseffekter (0.17), testbarhet (−0.18), nöje (0.31), attityd (0.29) och subjektiva normer (0.23) intention till användning. Misstro (−0.16), nöje (0.49) och användbarhet (0.18) påverkar attityd till användning. Teknologisk beredskap (0.69) påverkar enkelhet vid användning. Resultaten visar på en betydande skillnad mellan köpare och potentiella Samariter. Användargruppernas intention till att ansluta sig skiljer sig åt sig för en plattform av detta slag. Vissa variabler som är av stor vikt för ena användargruppen visar sig vara icke signifikanta för den andra användargruppen. Resultaten av studien kan således användas som riktlinjer för dubbelsidiga plattformsföretag som arbetar för att nå sin kritiska massa. De slutgiltiga modellerna presenterade i studien för att förutspå intention till användning anses därav bidra till forskningen gällande antaganden av en innovation i en ny typ av kontext där dagens forskning är bristfällig.
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LUO, Huajiang. "Information leakage and Stackelberg leadership in Cournot competition." Digital Commons @ Lingnan University, 2015. https://commons.ln.edu.hk/cds_etd/12.
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In duopoly Cournot competition with sequential moves, it is well known that each player prefers Stackelberg leadership without demand uncertainty. We study the same game when the demand is uncertain, and firms possess some private information about the uncertain demand. There are two effects of private information in this game. First, when the Stackelberg leader moves first, its private information is leaked to, or inferred by the Stackelberg follower via the output quantity. Hence, the Stackelberg follower makes decision based on more accurate information than the leader. Second, the leader incurs a cost to signal its information to the follower, which hurts the leader. Both effects hurt the Stackelberg leader, then the follower may earn more ex ante profit than the leader. When the demand is continuous, Gal-or (1987) assumes that firms follow linear decision rules and reports that the follower always sets a higher output quantity than the leader and earns more profit than the leader. However, our study finds that it is true if and only if the demand is unboundedly distributed. Otherwise, the Stackelberg leader's Pareto-optimal output quantity is not linear in its private information unless it observes the highest signal, and the follower does not always earn more ex ante profit than the leader. When the demand is discretely distributed, we study how the number of demand states influences the effect of cost of signaling. With more demand states, the effect of cost of signaling on the leader becomes more significant, and the follower may earn more ex ante profit than the leader.
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Söderblom, Anna. "Private equity fund investing : investment strategies, entry order and performance." Doctoral thesis, Handelshögskolan i Stockholm, Institutionen för Företagande och Ledning, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-1295.
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Private equity investing (PE) has experienced rapid growth on a global scale over the last few decades to become a significant industry. While scholars have devoted considerable effort to studying the area of risk capital investing into businesses, research about private equity as an asset class is surprisingly scarce. This dissertation addresses this gap by enhancing understanding of PE fund investing in general, and specifically about how heterogeneity in investor-specific characteristics and entry order strategies may impact performance. Based on a comprehensive set of interviews with PE fund investors, in-dept insights about variances in motives for investing in the asset class, ways of working, and investment strategies across investors were acquired; findings that are elaborated upon in the dissertation. In addition, to facilitate a thorough investigation of the links between organizational characteristics, entry order and performance, hypotheses were tested through the statistical analysis of unique data covering PE funds raised in Sweden over a twenty-year period. Among several novel results, this study indicates that the level of environmental uncertainty has a clear impact on which organization-specific factors explain entry order, as well as which factors impact the ability of an organization to take advantage of a chosen entry order. Furthermore, the study points at organizational reputation as an especially valuable asset in situations of uncertainty. While a good reputation does not directly lead to superior performance, it may be used in exchange for favorable entry order positions.Diss. Stockholm : Handelshögskolan i Stockholm, 2011
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Enz, Michael J. "Estimates of first-mover advantages in markets with relatively short product life cycles : an examination of the DRAM industry /." view abstract or download file of text, 2003. http://wwwlib.umi.com/cr/uoregon/fullcit?p3095243.
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Thesis (Ph. D.)--University of Oregon, 2003.Typescript. Includes vita and abstract. Includes bibliographical references (leaves 91-96). Also available for download via the World Wide Web; free to University of Oregon users.
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Assavapisitkul, Voravej, and Sataporn Bukkavesa. "Imitation as Organization’s Strategy." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6483.
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Program: MIMA student – International business and Entrepreneurship
Course name: Master Thesis (EFO705)Title: Imitation as Organization’s StrategyAuthors: Voravej AssavapisitkulSataporn Bukkavesa
Supervisor: Sven-Åke NyströmProblem: Does imitation really benefit organization?
Purpose: The authors are writing this topic because the authors feel that this topic is not widely been investigated, moreover, it is a very interesting topic for the authors. According to the course literatures that the authors have read, the authors perceived that most of them focused on innovation and seems like they ignored or mentioned little on the topic of imitation and how can imitation benefits organization. Therefore, the authors are personally interested in the topic. The authors hope that the readers would gain more knowledge on the topic and would be able to apply with their business or study.
Method: Interpretivist; Documentary; Interview
Summary: In this Master Thesis, the authors have discussed several dimensions of imitation with examples. First, the authors discussed about imitation during the early stage of industrialization with the examples in Korea. This topic discussed of the opportunity provided through imitation process for the new firms to be able to catch up and compete with experienced firms. The next topic is on unique capability. Firms can apply imitation as their own capability that can prevent others’ imitation, moreover, they can become successful in the new market. Then the authors found that there are ways to imitate other firms’ knowledge legally in the form of strategic alliances. In the topic of creation of strategic alliances, the authors suggested four patterns of engagement that firms can select according to their objectives. Under the topic of firms experience, there are some empirical data supported that the degree of imitation has negative relationship with firms’ experience curve. Moreover, the authors discussed about the how competitors’ actions affect the firms to select different strategy of organization management in the topic of the choice of alliances and mergers and acquisitions by competitor’s move. Then the authors discussed about how successful were the imitations by reverse-engineering implemented by Korea’s electronics industry. Furthermore, the authors also provide examples of imitations in other industries. The next topic is limitation and prevention on imitation. Then the authors provided the reasons why do firms imitate. Moreover, the authors discussed about the factors that affect the speed of imitation process and show how the speed of imitation related to benefits and losses of the firms. Next, the authors suggested some successful strategies for product imitation. Then the authors discussed about the drawbacks of imitation with some examples. Finally, the authors provided the results and analysis of the interviews as primary data collection to show the success of firms that implemented imitations, people’s attitudes toward imitation, and the degree that originality and product origin can limit imitation.
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Englund, Rasmus, and David Turesson. "Contactless mobile payments in Europe : Stakeholders´ perspective on ecosystem issues and developments." Thesis, KTH, Industriell ekonomi och organisation (Inst.), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-98555.
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A progressive shift from cash and card –based in-store payments, towards contactless mobile payments, is currently in the making on the European market. This shift would imply payments in stores to be performed in a fast, simple, secure and preferably less costly manner, between a consumer´s mobile phone and a merchant´s payment terminal. Technologies such as Near Field Communication (NFC) and the use of Quick Response (QR) -codes, both facilitate such contactless payments, and have already built momentum in many European countries. This implies an undoubtedly very tempting new payment experience by the use of mobile phones. However, this shift entails several uncertainties and issues regarding the crystallization of the new “industry” that is forming. These issues regard social, organizational as well as market –related aspects, and adhere to stakeholders on both the provider- and user- side of contactless mobile payment products and services. It has been found that there is a great need for new research on this matter, from a more holistic perspective, where theories on industrial dynamics, developments and user adoption could be used to guide and explain these new industry-impeding issues as well as reveal new ones. This master thesis aims to answer this call – by using such theories in conjunction with a multi-stakeholder perspective from a wide base of empirically gathered data – in order to find, interpret and shed new light on key issues that impede the development and adoption of contactless mobile payments on the European market. It was deemed necessary to first conduct a thorough literature review on the current mobile payments landscape in Europe, in order to find out which key issues seem to be existent on the European market (adhering to both providers and users of mobile payment solution), with the intention to presuppose from those issues for further guidance of choices in theories and construction of empirical data gathering methodology. The theoretical framework was in such way built upon five different but highly interconnected theoretical concepts on new industry evolvement, strategy and adoption. The empirical data was gathered from a two-day conference on mobile payments in Europe, as well as from 10 in-depth interviews with different key stakeholders on the Swedish and European market. The theoretical framework and the empirical data was later merged for analysis purpose, in order to find, interpret and shed new light on these and other issues on contactless mobile payment development and adoption on the European market. This has led to some key findings or conclusions. Firstly, the literature review on the current mobile payments market in Europe revealed some key issues. On the provider-side of the stakeholder spectra; issues mainly revolve around collaboration and competition, where business models are hard to standardize due to the unevenly distributed control and power over the users. This was seen to relate heavily to the NFC Secure Element (SE) -placement, holding the consumers´ payment credentials, since different stakeholders prefer different SE -placements (on the SIM –card or integrated in the mobile phone). Some big actors have also created their own – more of end-to-end - contactless payment solutions, complicating the evolvement even further. This might further lead to issues related primarily to; early and late movers among providers, alternative mobile payment solutions, as well as issues related to interoperability between solutions/technologies as well as across borders. Security concerns have also been highlighted in the literature as a prioritized matter. Among the user-side of the stakeholder spectra; key issues relate to the adoption of in-store contactless mobile payments, such as investment costs for merchants to implement new hardware and/or software (terminals, mainly NFC -compatible), security concerns, reluctance in behavioral change among consumers´ payment habits, and uncertainties in the perceived added value through these new types of payments compared to foremost card payments. Secondly, after merging the theoretical framework with the empirical data for analysis purpose, it was revealed that the uncertain role of mobile network operators creates tensions in the ecosystem on various levels and to various extents. Secondly, preemption strategies utilized by indigenous firms in European countries shows the possibility of hampering payment interoperability, and first-movers risk hurting not only themselves, but the entire mobile payment ecosystem, if security breaches are discovered due to technological uncertainties. This is one strong reason for banks to move slower, but they mightcontradictively risk losing some of their high trustworthiness towards other stakeholders if being too passive. Moreover, two additional trade-off issues were discovered (technology/business model standardization versus innovation, and too many features in the provided offering versus too few features in the provided offering). The first of these trade-offs is further damaging for the ecosystem since there are strong differences in opinions on the matter, as well as what might increase adoption speed. The second trade-off is important to take into consideration where payment card penetration-rate is high. An additional factor carrying issues was the explicit focus of providers on only one side (consumers) in a two-sided market (consumers and merchants). Also, merchants can not be seen as a homogenous group. Finally, the “chicken and egg” –problem seem do not seem to be such a big of a problem after all.
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Wu, Yung-Hsiang, and 吳永祥. "Supplier First-Mover Advantage-TPK Holding Co." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/25664466832767685836.
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碩士國立中央大學
企業管理學系碩士在職專班
100
Today, the high-tech industry has entered a low-margin, and even micro-margin situation. Back to the high profit has become very difficult. How to explore niche market and extend of core competitiveness of enterprises is currently an important issue. The first-mover advantages strategy implementation is a very competitive decision-making. Before competitors enter the market, the firm have preemption advantage to slow or limit competitors action to keep its strengths and market position. TPK is a real example. So we use case study method to explore and study what are the factors for first mover advantage. The results showed that, except Lieberman and Montgomery (1988) proposed firm proficiency and luck of the two factors, we found another factor is collaboration with in order to satisfactorily explain TPK first-mover advantage to establish the source.
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LONG, CHEN KUO, and 陳國龍. "The Study of First-Mover Advantage Effect." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/35913009326517536000.
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碩士中原大學
企業管理學系
88
ABSTRACT Strategic management has gradually moved its focus from the external-oriented view to the internal-oriented view, including resource-based theory. Resource-based theory is that resources are the logistic bases of companies’ strategic decisions. In other words, this theory is how to identify companies’ core position with available resources and abilities and get advantages. This strategy has become the main factor in making profits and surviving in markets. However, there is a lack of empirical research analyzing the connection of the resource-based theory and strategies (Lieberman and Montgomery,1998). First-mover advantage views can overcome difficulties to get empirical evidence related to first-movers’ accumulated resources in the resource-based theory research. This study is to investigate two objects: 1. The influence of companies’ resources and abilities on the first-mover advantage. 2. The connection of companies the first-mover advantage and the influence of first-mover advantage. The primary sample frame for this study was the trademark reports released by Economic Division . From this report, this study draw the companies which launched new consumptive products 1997 and 1998, and obtained trademark licenses from National Bureau of Standards. Of the sampled companies, those launching new consumptive products in 1997 are defined as first movers while those launching new consumptive products in 1998 are defined as followers for this study. This study conducted a questionnaire survey of first movers to analyze variables. The findings of this study are as follows: 1.With 23 variables derived from the previous literature to explore the index of first-movers’ core resources, this study classifies first movers into three groups:assets、core competence、organizational capability. Moreover, the advanced analysis finds that the sampled first movers in core competence type and organizational capability type have the first-movers’ position advantage which benefits the development of corporate quality reputation. 2.The findings of this study show that product types influence companies’ relative market shares and profits as first movers have the first-mover position advantage in terms of transfer cost. 3.With regard to the influence of product types on first-mover’s relative market shares and profits, this study finds there are market share differences between convenience goods markets and shopping goods markets, and shopping goods markets and specialty goods markets. There are profit differences between convenience goods markets and specialty goods markets when first movers have first-mover position advantage in terms of transfer cost.
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Chen, Yung-Cheng, and 陳永錚. "First Mover Advantage - A Case Study on A-Company." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/us5m4g.
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碩士國立清華大學
經營管理碩士在職專班
103
This study seeks to explore the positional advantages created as a result of being a first mover or pioneer of the market along with the disadvantages that may arise. By utilizing a case subject that was previously in a follower position of the industry and apply the literature research studies’ identified attributes for a first mover advantage to assess the case subject’s stability to exploit the positional advantages. This paper will first introduce the motivation and objective of the research. Followed by the review of literature studies performed on first mover advantages and disadvantages for foundational understanding. Then, the paper will introduce the background and history of the case subject along with the industry and market. Next, the paper will address what and how the positional advantages are applicable to the case subject along with disadvantages that the case subject will be exposed to. Finally, the paper will conclude with a review of overall assessment and comments.
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Yang, Sophie, and 楊清棻. "The Study of Why First-Mover Advantage is Unsustainable in Emerging Industries." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/05096747086666136442.
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碩士國立中山大學
企業管理學系研究所
93
This study seeks to explain the reasons behind why first-mover advantage is unsustainable in emerging industries. For the purpose of study, four companies in two different industries, namely TFT-LCD backlight module and magnesium alloy enclosure manufactures are categories into two groups based on their entrance position (first-movers and latecomers). Since traditional strategies are much harder to use when analyzing industries undergoing rapid change, thus the concept of fitness landscape is used. The conclusions of this study are presented as follows: 1) Although first-movers advantages exists in mature, stable industry, however, the fast changing nature of emerging industries meant that traditional notions are unfeasible. 2) Four important, inter-related factors determine the possibility of latecomer to overcome first-mover advantages, they are i) the growing market, ii) late entry, iii) revolutionary technology, and iv) focused product strategy. 3) Ever-changing business environment, fitness landscape, meant that static strategies are no longer feasible. The affect of every decision have direct implications for the industry at large, thus changing the landscape. Therefore, constant awareness and mobility are most important to survive in emerging industries.
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Tsai, Cheng-ying, and 蔡承穎. "First mover advantage─ an example of P&G''s Pampers diapers." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/8pg45p.
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碩士國立中山大學
企業管理學系研究所
97
Procter & Gamble has operated nearly 300 branded products and outsold in more than 140 nations worldwide these days. Among these products, P&G has its innovative research and developes abilities to introduce the brand new infant merchandise – Pampers diapers. P&G is usually not a first mover but Pampers is the state of art product for little infants in the globe. Soon after Pampers’ existence, this unique product has benefited countless mothers to nourish their little ones. In many years, Pampers has played the pioneer character and its leadership in the baby diapers market. Thus, this research study will be focused on P&G’s product, Pampers, to discover P&G’s first mover advantages. In the meantime, this paper will also study how much advantage first mover has in the consumer products industry, where these advantages come from, and how to maintain them. In addition, this research study will examine other unique competitiveness in Taiwan’s diapers’ market for infants. This research study has discovered that Pampers has several first mover advantages and they are as follows: 1. The sequence of entering a market is not necessary related to the market shares but a brand has the most effectiveness when it first enters the market 2. When this particular industry has low competiveness but high entering barriers, or when a specific product lifecycle is in the introduction stage or growing stage, the first mover has more advantages when entering this market 3. The entering sequence has effectiveness to the price elasticity, production cost, and advertisement cost. The marketing combination has higher effectiveness in the long turn market 4. In the high penetration market, the first mover has more powerful competitive advantages 5. The marketing abilities will enhance first mover’s brand equity
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Pan, Yu-Shu, and 潘玉樹. "The dilemma in the first-mover advantage established by Taiwan’s enterprise - Case study." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/kmuzgv.
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碩士國立交通大學
管理學院經營管理學程
101
Firms try to find out the way to increase competitive advantage and opportunities all the time. It is always change in market, how to create and maintain the competitive advantage? First mover advantage (FIRST-MOVER ADVANTAGES), exist or not? Golder and Tellis(1933) proposed 47% of firms in first-mover failed about 16 product categories in their research after World War II, the first-mover keep the market leadership only 12 years in average. In high-tech industry, innovation is always been regarded as an important indicator of the competitive advantage. Use technological leadership to enter the market, with preemption of scarce assets and expansion to increase the market share. The study in technology industry will explore the impact factor of the first-mover advantage in a dynamic environment by case study (under the evolution of technology and market changes), and review the key factors to maintain the first-mover advantage.
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LEE, YU-RU, and 李玉如. "Global Scanner Industry Analysis And The First Mover Advantage of Firms in Taiwan." Thesis, 1997. http://ndltd.ncl.edu.tw/handle/67493548982732025245.
Full textAbstract:
碩士國立臺灣大學
國際企業學系
85
GLOBAL SCANNER INDUSTRY ANALYSIS ANDTHE FIRST MOVER ADVANTAGE OF FIRMS IN TAIWAN In the scanner industry analysis, the entry barrier of low end product market is lower than that of high end product market. The high growth rate concentrates on low end product market whose price elasticity of demand is low. Price competition goes on between firms in the market. The price of hand-held scanner is drop-off, and sheet-fed scanner market in low price between that of hand-held and flatbed scanner, moreover also the price of flatbed scanner gradually drop. In the global value chain, the firms in Taiwan should position on the activities of R&D, product design and production, and capture the value-added on OBM. Because of the effect of industrial network, the firms in Taiwan can hold design and source of components. Foreign famous firms were not in the scanner market, so the firms in Taiwan got the chance to gain competitive advantage on R&D. The protection from patents and the orders of OEM and ODM from foreign famous firms stimulate to increase the buyers switching cost. There are economics of scale and learning curve effect on production activity. The firms in Taiwan could sustain the first mover advantage in product ability through the experience on production, patents protection and high switching costs.The study finds out four propositions as follows:Proposition I: Since the foreign famous firms were not active in niche market, the firms in Taiwan could gain the first mover advantage in global market through competitive advantage of R&D and production.Proposition II: In the industry that foreign famous firms do not operate powerfully, the firms in Taiwan are easier to succeed in OBM.Proposition III: Because of the large number of orders from OEM and ODM, the firms in Taiwan can continue the first mover advantage.Proposition IV: The brand umbrella of the foreign famous firms will weaken the competitive advantage of OBM of the firms in Taiwan.
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Ai-Chin, Sha, and 沙愛琴. "An Empirical Study of Time-Based Competition Capabilities--A Wiewpoint of First-Mover Advantage." Thesis, 1998. http://ndltd.ncl.edu.tw/handle/17427267704236070312.
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碩士銘傳大學
企業管理研究所
86
In recent years, Taiwanese firms have made tremendous endeavors towards the development of high-tech industry. Taiwanese goverment, by also encouraging high-tech development, hopes to transform the island nation and increase its competitive advantages. As the matter of fact, high-tech industry has become a major source of economic growth in Taiwan. In 1997, the total production of high-tech industry valued at 2.767 trillion NT dollars had a sixty-eight percent increase from 1992. Its share of the total manufacturing production has also increase from 34 percent in 1992 to 43 percent in 1997. Its contribution to the Taiwanese economy is expected to grow in the future. In today''s competitive world, Taiwanese companies have to face the challenges of the shortening product life cycle. Time, along with capital,product quality, productivity, and innovation, is essential to the survival of high-tech firms. As a result, timebased competition has become an important strategy for businesses. Unforunately in Taiwan, most time-based competition studies focus only on the problems of the operation stage and ignore evaluating a firm''s competitve advantages before the time-based strategy is executed. This study thus aims to investigate the causal relationships between time-based competition capabilities and first-mover advantages in Taiwan''s high-tech industry. The three main finding in this study are as follows: This study also constructs a causal model of the relationships between time-based competiton capabilities and first-mover advantages of Taiwanese high-tech firms. It concludes that:(1) The more swiftly a company can launch a new product,the higher that product quality could be; and the higher the product quality, the higher the market share that a company can grasp; (2)The more rapid a firm can fill out product line space, the wider its product line can be; and the wider its product line is, the higher the market share that a product can obtain; (3)The more quickly a company can correspond its products to customer''s demands, the higher the product quality can be; and the higher the product quality it is, the higher the market share there would be; (4) The more swiftly a firm can launch a new product, the more quickly it can fill out product line space; and finally;(5)The wider the product line, the wider the sale channels.
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Li, Yi-Xuan, and 李易軒. "Is There Any First-mover Advantage in Investing Mobile Payment? -Examples of Taiwan Market." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/n76q5d.
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碩士國立東華大學
國際企業學系
105
With the emergence of applications embedded with smartphones, mobile payment has been trendy to many countries, and has attracted a lot of firms to enter, including banks, information technology companies, game firms, and so on. The purpose of this study, which employed diversification as the moderator, is to investigate whether there is any first-mover advantage in this wave. The data of this paper has been collected by TEJ (Taiwan Economic Journal) Databank and the investigation period is from 2011 to 2015. The sample is composed of the entrants (publicly listed firms) in this field of mobile payment and their competitors with the same industries. In this study, we use Hausman test to identify the fitness of models and panel regression to test the hypotheses proposed in this study. The results show that the impact of the entrants’ investment in mobile payment is not significant related to their performance. And, interestingly, the earlier the firms invest in mobile payment, the worse their performance is. Furthermore, banks investing in mobile payment as related diversification do not enjoy better performance than firms not related to banking industry. The study provides empirical evidence to the practitioners in mobile payment business and also suggest late comers may grasp more advantage in certain innovative industries.
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Chang, Ying-Hsiung, and 張英雄. "First Mover Advantage of Flash Memory Card Controller Industry with the System Product Viewpoint." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/38428281629759466655.
Full textAbstract:
碩士國立交通大學
管理學院碩士在職專班管理科學組
94
Among the key components of flash memory card, the cost of NAND flash is the source of key advantage, while controller determines the quality of the card. The global first-tier flash memory card companies, such as SanDisk, SONY, usually design the captive controller by themselves before. However, observing the significant growth rate of flash memory card industry, some Taiwanese companies commenced to design the merchant controller. The leading company, Silcon Motion, already occupied 20% of global market shares. It turns out that the flash memory card controller industry has been a value-creating emergent industry. It is worthwhile to investigate whether the first mover advantage exists for this industry. On the other hand, it is important to get some insight for the later entrants so that they can prepare themselves to face the late movers’ problems. This topic is not important but interesting since that the entry barrier seems not to be high, but the leading company got high market shares with 40~50% gross margin rate for over a year. The value of flash memory cards are affected by network externality from the viewpoint of system product. For that reason, maket shares play an important role on users’ decision making. Therefore, the concept of “First Mover Will Win” could be applied for the flash memory card controller industry. The main results are drawn with the investigation of propositions and cases through in-depth interviews. 1. For flash memory card controller industry, the compatibility verification between flash memory cards and end application products, such as DSC, mobile phones, is not so easy. Market shares play the role of the most important differentiation advantage. 2. The Silcon Motion case reveals that its first mover advantage comes from the high market share by occuping the market for over one year. With network externality, this market shares is helpful to the product on better compatibility. 3. The SkyMedi case reveals that the best way to surmount the entry barrier is the reputational effects on the respone time of new specification and the ability of solving compatibility problem quickly withal. It is concluded that being the first mover is meaningful for flash memory card controller industry, and joining the card association for discussing of new specification is the best strategy to sustain its first mover advantages.
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Lu, David, and 呂大衛. "A Study of First-Mover Advantage and Competitive Benchmarking of ourier Service in Taiwan." Thesis, 1993. http://ndltd.ncl.edu.tw/handle/25989319189935452095.
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Lu, Yu-Ching, and 盧又菁. "First-Mover Advantage and Performance of Electronic Industry: Theory and Empirical of Real Option Analysis." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/85148010072074274868.
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碩士東吳大學
國際經營與貿易學系
100
There is distinct discrepancy in operations between first or second mover of different industries based on variabilities of characteristics, resources, core competences and market types. As Technology industry has been important to Taiwan because of its increasingly raising proportion of exports since 1980s, it is meaningful for enterprises to find out whether “first-mover advantages” exist or not in the industry. In addition, policies or regulations made by government will have effect on corporations’ investment, such as wage level, interest rate, foreign exchange rate, taxes and trade policies. Therefore, besides first-mover advantages, policy uncertainties created by government is also be discussed. Besides 1981 to 1985, the regression on first-mover advantages shows that the latter the firms setup, the better the profitability. Additionally, policy uncertainties indicate that the most firms setup during 1996 to 2000 with the lowest policy uncertainties within the sample period and firms setup during the period display the highest profitability showed from the regression on first-mover advantages.
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Hsieh, Pei-Lan, and 謝佩蘭. "Explore the Process of Creating the Competitive Advantage for First mover Internet Start-up: The Resource Orchestration View." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/32462454455092534499.
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碩士國立臺灣科技大學
科技管理所
104
Information Technology and the speed of networking have advanced rapidly in recent years, as the result, many young people have started to launch the online enterprises in Taiwan. These small enterprises emphasize on customer orientation, but their small scale makes them hard to enlarge their business oversea, and have to face the competitions from other small online business in Taiwan. If any small entrepreneur wants to stand out from other competitors, he or she should have the vision of customer needs and focusing on the target markets. The key to break through this limitation is to efficiently use the resource to create the competitive advantage of organization. This essay is built upon Resource Orchestration, the management theory purposed by Sirmon in 2011, to further discuss the reason why the first mover internet enterprise could achieves the considerable competitive advantage by utilizing the customer relationship. Also, this essay help to understanding how to establish, combine and leverage resources of first mover and the research for the process of first mover create the competitive advantage. In this essay, I will demonstrate the different interviews with case enterprise and the customers of case enterprise. Through these real-world case, the process of creating competitive advantage will be more clear to understand. According to the conclusion of research, Resource Orchestration efficiently helps the enterprise to be more sensitive to the needs of the customer. In the meantime, the next step for these small enterprises is to improve and to enhance the service easily also offer the customer value.
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Chang, Hsuan-Chi, and 張軒齊. "Using First-Mover Advantage and Resource-Based Theory to Explore the Sustainable Competitive Advantage of Enterprises: Take the Frozen Prepared Food of a Case Company for Example." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/7585ge.
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碩士國立臺北大學
企業管理學系
105
New products in the food market often trigger a buying spree among consumers. Manufacturers that launch products first may not gain the advantage and may be forgotten when the trend of store declines because of the low-entry barriers in the food market and the fierce competition. However, some manufacturers have hot-sale products for years that are strongly favored by consumers continuously. This study aims to explore the reasons why some products sustain their competitive advantages. From the study on a frozen prepared food manufacturer, it is found that the case company develops a new product that is tailored to the needs of convenience stores that sells it. The key factor that helps the case company gains a firm foothold in the food market is its ability to continue to strengthen and makes full use of its own resources. One of these efforts is raising barriers to entry which helps sustain the competitive advantages of enterprises.
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Löhn, Lukas. "Composite manufacturing technology selection and strategic implementation timing." Master's thesis, 2015. http://hdl.handle.net/10362/20580.
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CEMSEmbraer Compósitos has problems keeping up with the aerospace market requirements for the production of carbon fiber parts. This work project will investigate what manufacturing capabilities Embraer Compósitos has to implement in the next 8 years and if first-mover advantages justify an early start of development. Criteria based on market requirements, competition and the company characteristics lead to three recommended technologies: Liquid Composite Molding, Laser Ablation and Carbon Nanotubes. The assessment of first-mover advantages specifically related to the aerospace composite manufacturing industry demonstrates the benefits of a prompt start of development and the necessity of a development partnership.
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Grimaldo, Nidia Catalina Marin. "ESPAZO : new service and new brand in the Portuguese market : the challenges, the successes and the lessons." Master's thesis, 2014. http://hdl.handle.net/10400.14/19982.
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ESPAZO was one of the first companies that brought the self-storage service to Portugal. Since
2008 ESPAZO had faced different challenges since is part of an industry that provides a service
that Portuguese people before never used. By 2015 ESPAZO was opened its five facility but still
working in the level of the awareness the service has in the local market. ESPAZO had adapted
and tried different mixes in its communication strategy and still strongly working in the education
of potential and current customers, discovering new possible users and improving the service
offer.
To give a broader overview of the current situation of self-storage industry and the company
ESPAZO in Portugal, this dissertation aims to provide the reader a profound understanding about
the company background and how it has evolved in the Portuguese market. Regarding this, it is
made a characterization of the self-storage industry and some of the major current challenges that
can impact it in a significant way. In addition, the Portuguese market was explored in terms of
the current level of the awareness of the services, the possible needs people could satisfy with
this new service and the ideal characteristics the service should have. This as a way to understand
the possible strategic opportunities the local providers of the service can have. Finally, it was
made an evaluation of the awareness and satisfaction level that past or current users of the selfstorage
service had, with the aim of further find points of improvement.
Overall, the main purpose of this dissertation is to better understand the awareness level that the
self-storage service and the ESPAZO brand has as provider in the domestic market. Additionally
to realize the challenges it has to overcome in order to reinforce the brand and service knowledge
in the national level by using the proper channel to deliver the message.ESPAZO foi uma das primeiras empresas que trouxe para Portugal o serviço de self-storage. Desde 2008, ESPAZO, enfrentou diversos obstáculos por ser parte de uma indústria que fornece um serviço que a maioria dos portugueses desconhece. Em 2015 será inaugurada a quinta loja de ESPAZO, mas a companhia ainda está a trabalhar o nível de consciência que o serviço tem no mercado local. ESPAZO tem adaptado e tentado diferentes alternativas na sua estratégia de comunicação, assim como, ainda trabalha fortemente na instrução dos clientes atuais e potenciais, descobrindo novos possíveis utilizadores e melhorando a sua oferta de serviços. Para dar uma visão mais abrangente da situação atual de ESPAZO Portugal, esta dissertação tem como objetivo proporcionar ao leitor uma compreensão profunda sobre o plano de fundo da empresa e como ela evoluiu no mercado Português. A esse respeito, é feita uma caracterização da indústria de self-storage e alguns dos principais desafios atuais que podem impacta o serviço de uma forma significativa. Além disso, o mercado Português foi explorado em termos do nível atual do conhecimento dos serviços, a possível satisfação que o serviço pode dar às pessoas e as características ideais que o deve ter. Este, como forma de entender as possíveis oportunidades estratégicas que os fornecedores locais de serviço podem ter. Por fim, fez-se uma avaliação do nível de consciência e satisfação que os utilizadores atuais ou passados do serviço de self-storage tiveram, com o objectivo de encontrar mais pontos de melhoria. O objetivo principal desta dissertação é entender melhor o nível de consciência de que o serviço de self-storage e da marca ESPAZO tem como fornecedor. Além disso, perceber os desafios que este tem de superar, a fim de reforçar a marca e o seu conhecimento a nível nacional, utilizando o meio adequado para fazer circular a sua mensagem.
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HUANG, SHANG-XUAN, and 黃上軒. "A analysis on the First-mover advantages of the job bank industry." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/82968333375453033537.
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碩士國立高雄應用科技大學
資訊管理系
98
The goal of the research is when general website users are facing different kind of job banks online, which they prefer to choose it whether exists First-Mover Advantages Effect. For discovering the effect, we measure the questionnaire. It will integrate the system quality and information quality of successful information system model from Delone and McLean, and such important factors like external quality factor, human resources services factor which are considered quit important in the job bank field. Though the questionnaire, we want to find the difference of user feeling-quality when they use the websites in domestic mainstream job banks, and to know the phenomenon that whether users prefer the status of First-Mover. Based on the analysis of effect questionnaires, the total number are 240, in current domestic job bank industry, the fist job bank remembered is 104 job bank which has the status of first-mover. There is over 90 percent probability to select 104 job bank in the questionnaires. It implies the 104 job bank is the leader of all. And 104 comparing with other latecomer, almost exists significant difference on every factor. So we made a conclusion that there exactly exists the first-mover advantage in domestic job bank industries.
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Tsai, Hsin-Ying, and 蔡欣穎. "Market Liquidity, First-mover Advantages, and the Design of Reverse Merger Regulation." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/32186589551330665229.
Full textAbstract:
碩士國立臺灣大學
財務金融學研究所
102
This thesis establishes a theoretical model to investigate welfare issues related to reverse mergers, which are a type of mergers used by private firms to become publicly traded without resorting to the initial public offering (IPO) process. It proposes that reverse mergers provide a way for private firms to get listed rapidly and gain first-mover advantages in the product markets, but the managers of poor-quality firms may use reverse mergers to get listed and exploit uninformed investors through insider trading. This thesis finds that moving the reverse merger stocks to a stock market with lower market liquidity may be the best choice in terms of social welfare. This arrangement effectively limits the insider trading gains of the poor-quality firms’ managers, thus depresses their incentive to undertake reverse mergers. At the same time, it still allows firms that have good market opportunities but cannot satisfy the IPO standard to get listed through reverse mergers.
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Chen, Ying-Ching, and 陳映晴. "The Mechanism of the Foreign-first-mover Advantages---A Case of Taiwan Listed Companies." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/14446586922606196326.
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碩士國立東華大學
國際企業研究所
90
Abstract From the evolution of the theories of first-mover advantages and managing practices, timing may play a critical role when firms expand to foreign markets. A long list of theoretical arguments has emerged that indicate the existence of better performance indexes of early foreign movers(eg., market share, profitability and return on investment). Yet, the mechanism of the first-foreign-movers advantages is unclear. The main purpose of this thesis is aimed at filling this theoretical gap. Moreover, based on cases of Taiwan listed companies investing in China , this study compared with previous reseraches which exam early-foreign-mover advantages from the perspective of developed countries. From the comprehensive literature review, the study proposed that early foreign movers may have Cost , Differentiation , Political Immediate Products and Position advantages so that they could enjoy higher market share and profitability than later entrants. The study then collect 8 Taiwan listed companies as the sample for case study, including 6 early movers and 2 later entrants. The later entrants were selected to balance the viewpoints of the first-foreign-mover advantages. Based on the interviews, the study confirmed that the early foreign movers have Cost Advantage, Differentiation Advantage, and Political Immediate Products Positional advantages. Furthermore, the study found: 1. Political Immediate Products Advantages would be moderated by different industrial types and regions as well. On the industrial types, firms might have more political immediate products if they produce industrial goods or in the high-technical-density industry. On the located regions, firms might have more political immediate products if they were located in rural or inland regions in China. 2. The sustainability of the first-foreign-mover advantages would depend on two critical resourses. The first resource is the ability of continuing innovation which may help the first movers to overcome their disadvantages, such as ‘incumbent inertia’ and imitations from followers. The second resource is the consistence of the distinct enterprise culture between subsidiaries and parent company. The study first explore the mechanism of the first-foreign-movers advantages to fill the theoretical gap of the first-mover advantages, and then provide practical suggestions to firms for future international investmets, especailly for the firms from developing countries who intend to invest in emerging markets.
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廖士凱. "The Effects of First Mover Advantages on the Performance of Taiwan Subsidiaries in China─the Moderating Role of Late Comer Advantages." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/32649668472926986966.
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碩士大葉大學
國際企業管理學系碩士班
92
The study compared with first mover and late comer company who can get high performance in China. From the comprehensive literature review , we proposed the related framework of first mover advantages, late comer advantages and performance. The research purpose focus on : 1.the relationship between first mover advantages and performance. 2.how the moderating role of late comer advantages plays between first mover advantages and performance. The study collect 6 company of 3 industry as the sample for case study. By the timing they entry the China , we can distinguish first mover and late comer to compare with each other. And we can understand the first mover and late comer who can get high performance. Based on the interview, we found : 1.when first mover having higher first mover advantages , first mover can have higher market share and profitability. 2.when late comer advantages is high and make first mover advantages low, first mover can have lower market share and profitability.
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Oosthuis, Brian Shawn. "Barriers to entry and first mover advantages of a small pioneering company in the modern competitive environment." Thesis, 2003. http://hdl.handle.net/10413/3865.
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This study investigates two strategic issues that small pioneering companies should always place emphasis on. Barriers to entry and first mover advantages carry such strategic significance that it should be a priority of any pioneering company, regardless of size. Contemporary studies have questioned the absolute ability of barriers to entry to thwart the entrance of new competitors in an industry, or the sustainability of first mover advantages. The implication being that barriers to entry and first mover advantages should not be high on a
strategic agenda, as initiatives in this regard can be overcome by companies with superior resources, or due to the diverse strategies and objectives of companies. This study considers the case of a small pioneering company and analyses the competitive environment of the industry it intends to enter. The analysis utilises Porter's Five Forces Framework in a modified form. The framework was chosen as it considers the structural determinants of an industry, from which competitive pressure elements such as barriers to entry and first mover advantages can be identified and analysed. This modification is
necessary as first mover advantages are typically separate considerations for pioneering companies in strategic formulation. This analysis considers the Five Forces of competitive pressure, but replaces first mover advantages with competitive rivalry, due to the particular circumstances encountered by pioneering companies. The relevant determinants of competitive pressure are then identified and ranked, in terms of priority, to give guidance to the strategic planning, formulation and implementation process. The analysis stops short of
developing a full strategic plan but is sufficient to highlight the competitive issues that will need to be considered. The case study illustrates how barriers to entry and first mover advantages can still be fundamental to the strategic development process, regardless of the resources and strategy of potential entrants. The case study also proposes a model that spatially depicts the prioritisation of the ensuing strategic issues that are precipitated when analysing Porter's Five Forces Framework.Thesis (MBA)-University of Natal, Durban, 2003.
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Huang, Min-Chun, and 黃閔俊. "FIRST-MOVER ADVANTAGES OF THE TFT-LCD INDUSTRY IN TAIWAN—USING CPT COMPANY AS A CASE STUDY." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/97232436471996427262.
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碩士大同大學
事業經營學系(所)
92
The PIDA(Photonics Industry & Technology Development Association) report indicated that 2003 henceforth, the total production volume of Taiwan-made optoelectronic monitors comprised 25% of the global market volume, with the TFT-LCD production value is accounting for 31% of the global market. Taiwan now holds a leading market position together with Japan and South Korea; however Taiwan is expected to overtake Japan in 2004. Therefore, in view of the projected huge future market sales and strong growth potential of the market, competition in the industry is likewise expected to become more drastically. This research proceeds with the approach of case study, chooses a first-mover in the Taiwan TFT-LCD industry — CPT as the case target, and tests the effectiveness of preemptive strategy of the firm in the industry. We use the secondary data analysis and depth interview to inductive reasoning. By understanding the development of Taiwan TFT-LCD industry, to know that the firm in enters at the beginning of the market, how to seek the position itself therefore forms the effect to preempt other firms from developing, and maintains itself the competitive advantage and market position. Finally from the case study, this research has summarized the conclusions as flows: 1. The research understood the key factors comprising CPT’s first-mover strategy through a constant observation of the “product life cycle” changes in the market. 2. In an effort to strengthen its first-mover strategy, CPT paid a corresponding price in order to achieve a leading position in a specialized product or technology 3. If CPT wants to keep its first-mover strategy going in the TFT-LCD industry, it should have a stronger economic power and the competence to assume R&D and market risks.
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Lu, Kung-Wei, and 盧功偉. "The Development of Packaged Tea Beverage from First-Mover Advantages of Product Category and Diffusion of Innovations Perspective." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/73001328519430921115.
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碩士逢甲大學
經營管理碩士在職專班
99
Packaged tea beverage’s market share of Taiwan Beverage Market overall revenue of approximately five billion each year nearly one-third, is the largest product category of beverage, and its taste and packaging materials of the rich and varied, and also develop a lot of sub-category and micro-category. The universalization of the modern chain stores and advancement of Deployment, packaging and production technology, to enhance consumers to buy packaged tea beverage the convenience and speed of its diffusion rate. This study by the large amount of related industries, such as statistical data collection and analysis of secondary literature to discuss the development of packaged tea beverage from First-Mover Advantages of Product Category and Diffusion of Innovations perspective , and summarize the following conclusions: First-Mover Advantages of Product Category mode of Taiwan Packaged Tea Beverage Market:The manufacturers of packaged tea beverage use many changes of tea beverage contents or packaging container’s types to shaping the new product categories, and the resources of main modern chain stores first possession of the product shelf or display space to build up first-mover advantages of product category ; The manufacturers of packaged tea beverage use a large number of brand advertisings which is creative ingenuity and successful positioning of the advertising content, and use of frequent ad exposure in frequent contact with the major consumers of mass media to build up first-mover advantages of product category; Taiwan beverage market with a high concentration, the packaged tea beverage are also controlled by the principal leaders of large national brand beverage companies , so that they''re dominance in the channels and the advertising, easier to form first-mover advantages of product category . Diffusion mode of Taiwan Packaged Tea Beverage:The use of packaged tea beverage relative advantages over other beverages, packaged tea beverage to speed up the rate of diffusion; Packaged tea beverage is based on the compatibility of Taiwan community tastes and Japan value experiences; The use of packaged tea beverage often the mass media, combined with the success of brand advertising, boosting the momentum of new products; The use of packaged tea beverage’s tastes or packaging changes in the re-invention of means to increase consumer choice, for displaying rows of modern chain stores or create a new product category of segments, improve product diffusion effect; Packaged tea beverage is same with the majority of other beverages belong to a relatively low price of the commodity, the diffusion rate should be fast, functional tea category, because it takes more knowledge or understanding of product use, and the price is relatively high, the diffusion rate should be relatively slow; Packaging tea beverage is a personal choice-type decisions, related advertising or promoting activities should be able to meet the needs of personalization and youth oriented of consumer groups. For Packaged Tea beverage the future development of research proposals : From Taiwan community tastes and Japan value experiences to finding new product categories; Product category if upgraded to the demand of generalization , first-mover advantages will be further consolidated; The use of re-invention of packaging changes to into the sales of modern chain store channels; The trend of mass media and promoting activities with personalization and youth oriented.
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Lin, John, and 林玉祥. "The study on the advantages of first-mover and follower of Taiwan''s Corperates'' investment in Mainland China." Thesis, 1996. http://ndltd.ncl.edu.tw/handle/11137853620784684854.
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Cheng, Chi-Feng, and 鄭吉峰. "A Comparative Case Study on Industry Emergence and First Mover Advantages: The Case of GPS and Solar Cell Industries." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/50608684209951591358.
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碩士臺灣大學
國際企業學研究所
95
The existence of first mover advantage (FMA) is vital to firm’s entry timing and survival. Finding the best timing to enter a new market is always a tough decision for a new entrant. Early entering into an industry where FMA is hard to sustain may suffer from lower returns while later entering into an industry where FMA can be sustained may lose a great opportunity to grow and lead. Previous research on FMA at best reveals a mixed result which calls for further research exploration at the case level. The present thesis undertooks a comparative study on the GPS(Global Positioning System) and solar cell industries. Although there are many similarities between these two industries, key technologies pertainting to these two industries were not for commercial purposes when they were first invented. According to our research, we found that it is hard to maintain FMA in the GPS industry but leaders in solar cell industry seem to keep their leading positions for long. Reasons attributtable to such a difference are associated with the characrteristics of perspective technologies. GPS technology is comparatively more similar to the presently used communication technology and therefore is easier to be integrated by the existing eletronic devices. Leading system manufacturers in the industry are difficult to maintain FMA due to lower entry barrier. On the other hand, solar cell technology tends to be more difficult to be integrated with other electronic products and therefore it is more difficult for other electronic or semiconductor companies to penetrate this market. Another factor that helps to sustain the FMA for incumbent companies is that they have better control over the source of silicon material. In summary, the sustainability of FMA is relevant to the similarities between the technologies of products and the interdependency between the industries in concern. The research also discovers that, in addition to the external factor of industry interdependency, the potential inertia of major industry players in GPS industry constitute a critical internal factor to erode FMA as these incumbents often fails to control over the ever-changing key success factors of the industry due to complacency and conservatism.
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Chung, Chen-Hung, and 鍾振宏. "General Merchandise Store To Mainland China For Investment Into The Entry Timing Case Sstudy—First-Mover Advantages PerspectiveOf RT-MART." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/74814291734188848982.
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碩士中國文化大學
企業實務管理數位學習碩士在職專班
100
Abstract This study focuses on the considerations advanced by the existence of advantage? And in what context, to adopt advanced strategies of the company who have a better performance of the performance. Study is set to direct investment in mainland China's Taiwan, respectively, to obtain the necessary information to do through study and research. And by the last time and mode of entry into the literature to find out the first two points of the common elements to the proposed research framework, and to explore ways the case, by the operation of three General Merchadising Store in mainland industry, to identify elements of the middle of the relevance, and to make propositions. The study found that in this study the following conclusions: 一. Different types of barriers to entry will affect the access time,entry mode choice. 二. Different time entrants into the business barriers to entry encountered a different type. 三. Enterprises have access to different types of capabilities will affect the timing, entry mode. 四. Business has its optimal timing and mode of entry into the match mode. 五. Is not a dominant first-fits-all theory, this advantage has to play its proper assumptions.
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Yamaguchi, Taro, and 山口太郎. "A Study on the First-Mover Advantages in the China Domestic Consumer Market ─A case Study of the Car Market─." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/35838615529580064040.
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碩士淡江大學
中國大陸研究所碩士班
93
This thesis aims to study the first-mover-advantages of foreign-affiliated companies in Chinese consumer market. In Chinese consumer market, car market is especially focused. The reason is that it is the only case for first-mover of foreign companies to have been keeping the highest share in the market since entry till 2004. Therefore, the main purpose of this thesis is in order to examine two points listed below. (1) What are the factors which Volkswagen, first mover, maintained the highest market share since entry till now? (2) In the future, whether or not foreign-affiliated companies which enter the market late have a possibility to beat those which have already entered the market. Appling first-mover-advantages and Industrial Organization theories, following results are retrieved. 1. Most of the factors which Volkswagen could make success are rooted from idiosyncrasies Chinese market. 2. After China entered the WTO, the idiosyncrasies of Chinese market are disappearing, and the advantages of Volkswagen become less. Therefore, what the chance that foreign capital entering market late would beat Volkswagen is exceptionally feasible from now. 3. It is difficult for car industries to modulate their product assembly; therefore, it is hardly feasible for Chinese companies to beat foreign-affiliated companies.
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Meireles, Frederico Freire de Barbosa Bacelar de. "Qual o impacto do serviço M4O no mercado das telecomunicações e na liderança da PT?" Master's thesis, 2015. http://hdl.handle.net/10071/11556.
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JEL classification: M10 - General, O31 - Innovation and Invention: Processes and IncentivesA Gestão Estratégica é atualmente um fator essencial para a sobrevivência e plenitude de uma empresa ou de um grupo, possui o enfoque na necessidade de constante adaptação das organizações e pode ser sinónimo de inovação. O setor de telecomunicações passou por um amplo processo de reestruturação internacional e as suas principais forças foram as inovações tecnológicas e a concorrência. O aparecimento de novos equipamentos, em conjunto com a proliferação de novos players inovadores está a criar novas necessidades e a alterar os hábitos de consumo. A inovação, diferenciação e comunicação tornaram-se fatores cruciais para competir neste mercado, juntamente com a criação de uma relação emocional entre a marca e os clientes, atraindo-os e fidelizando-os, de forma a superar a concorrência. A PT está a promover a sua liderança em todos os segmentos e para continuar esta trajetória de inovação e reforçar a sua liderança, lançou a sua oferta quadruple play. O M4O permite ao cliente integrar todos os serviços de telecomunicações em apenas uma fatura. Posto isto, terá de ser feita uma análise ao mercado das telecomunicações antes e depois do aparecimento do M4O, para estudar se esta aposta por parte da PT teve alguma importância na área. A ideia da dissertação é avaliar o impacto do M4O em termos de assinantes, proveitos e custos, estabelecendo também uma comparação com a sua concorrência. Esta análise passa por abordar os dados de crescimento do setor em Portugal e estudar a evolução da qualidade oferecida, bem como as tendências e as alterações dos consumidores no mercado português.
Strategic Management is presently a key factor for the survival and wholeness of a company or a group in the current market, focusing on the need for contemporary organizations to promote constant adaptation, which is, usually, synonymous to innovation. The telecommunications sector has experienced an extensive process of international restructuring, in which the major forces were technological innovations and competition. The emergence of new devices along with the proliferation of new innovative players in the telecommunications market are creating new necessities and changing consumer’s habits. Innovation, differentiation, and communication became crucial factors to succeed in this market, along with the creation of an emotional relationship between brand and customers, through strategies that optimize their experience, attracting and retaining consumers, to overcome the competition. PT is promoting its leadership in all consumer segments, to continue along its path of innovation and to strengthen its leadership in all segments, with the recently launched quadruple play offer. The M4O service allows the customers to integrate all telecommunications services under one invoice. In conclusion, it is necessary to perform an analysis of the telecommunications market before and after the introduction of the M4O service, in order to study its impacts on the market. The idea of the dissertation is to evaluate the impact of M4O regarding subscribers, revenues and cost, establishing a comparison with its competitors. This analysis involves addressing the growing data sector in Portugal and study the evolution of the quality offered, as well as trends and changes expected in the consumers in the Portuguese market.