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Dissertations / Theses on the topic 'Flash mob'

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1

Martins, Fernando Gil Paiva. "Flash mob : práticas midiáticas e a intervenção urbana em tempos de cibercultura." Universidade Federal de Mato Grosso, 2013. http://ri.ufmt.br/handle/1/593.

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2

Haston, Anna. "The Social and Political Power of Flash Mobs: Discerning the Difference between Flash Mobs and Protests." Tiffin University / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=tiffin1598626458366852.

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3

Grant, Philip. "Exploring Branded Flash Mobs : A study of the impact of branded flash mobs on consumer behavior and consumer experience." Doctoral thesis, KTH, Industriell marknadsföring, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-145132.

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The desire of every marketer is to develop and maintain strong customer relationships. One way this can be accomplished is through effective advertising. Marketers have recently begun to brand flash mobs as a way to effectuate strong brand relationships. Even so, it is unclear whether or not the branding of flash mobs supports or frustrates this pursuit. Therefore, the goal of this thesis is to help marketers understand the potential impact that branded flash mobs may have on consumer behaviour and brand relationships. Since these interactions are complex we need to observe the convoluted whol
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4

Zacariotti, Marluce Evangelista Carvalho. "(In)VISIBILIDADES DAS JUVENTUDES PÓS-MODERNAS: trilhas estéticas na cibercultura." Pontifícia Universidade Católica de Goiás, 2015. http://localhost:8080/tede/handle/tede/737.

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Made available in DSpace on 2016-07-27T13:45:11Z (GMT). No. of bitstreams: 1 MARLUCE ZACARIOTTI.pdf: 2083024 bytes, checksum: 56ab12a3c01ab835ddfb8f860d180688 (MD5) Previous issue date: 2015-08-28<br>This text addresses the (in) visibility of youths (tribes) in postmodernity, with the assumption that in the virtual spaces of confluence between technology and art they can gain visibility. The approach is anchored in theory, especially in the French thinker Michel Maffesoli, whose method the comprehensive sociology. The theoretical framework articulated the maffesoliano thought to youths as a
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5

Antonopoulou, Aikaterini. "From digital creations of space to analogous experiences of places : living in second life and acting in Flash Mob." Thesis, University of Newcastle upon Tyne, 2013. http://hdl.handle.net/10443/2316.

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This dissertation aims to raise the question of how individuals and groups become placed – or take up place – in the contemporary environment and to consider what forms the need for situatedness takes today, by examining the phenomena of the Flash Mob and Second Life. In a Flash Mob, an email activates a virtual community and converts it into a physical performance in the city, challenging a new cognition of place, where place is constituted by the event. On the other hand, Second Life takes the form of a digitally constructed world, which opens the possibility of a “virtual place” that enable
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6

Zacariotti, Marluce. "(In)visibilidades das juventudes pós-modernas: trilhas estéticas na cibercultura." Pontíficia Universidade Católica de Goiás, 2015. http://hdl.handle.net/11612/474.

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Este trabalho aborda a (in) visibilidade das juventudes (tribos) na pós-modernidade, tendo como pressuposto que nos espaços virtuais de confluência entre a tecnologia e a arte elas podem ganhar visibilidade. A abordagem ancora-se teoricamente, principalmente, no pensador francês Michel Maffesoli, tendo como método a sociologia compreensiva. A sustentação teórica articulou o pensamento maffesoliano às juventudes como categoria ou metáfora de um modo de ser juvenil e às implicações tecnológicas no processo de interação, mediação e potencialização das expressões estéticas juvenis. Utilizamos as n
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7

Цуненко, А. М. "Особливості застосування вірусного маркетингу". Thesis, Сумський державний університет, 2017. http://essuir.sumdu.edu.ua/handle/123456789/64965.

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Вірусний маркетинг – це стратегія, яка доносить рекламу товару чи послуги таким чином, що та впливає на людину і «заражає» її ідеєю поширити той чи інший продукт. Це та реклама, про яку людина із задоволенням розповідає знайомим та друзям, яка подобається їй самій [1]. Вірусна реклама розповсюджується подібно до біологічного вірусу, тобто одержувач інформації зацікавлюється та переймається ідеєю передати її максимально швидко та максимально великій кількості знайомим, використовуючи при цьому соціальні мережі та блоги.
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8

Hutter, Katharina, Stefan Hoffmann, and Robert Mai. "Carrotmob: A Win– Win–Win Approach to Creating Benefits for Consumers, Business, and Society at Large." Sage, 2016. https://tud.qucosa.de/id/qucosa%3A35437.

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The call for business practices that create benefits for companies, customers, and society is getting louder. This article analyzes a new implementation of such a win–win–win approach: the carrotmob. Activists and managers jointly organize a shopping flashmob in which consumers collectively purchase the products of a target company to reward its intent to act more socially responsible. Given that carrotmobs are only efficient if they are supported by a critical mass of consumers, a survey study of 337 young consumers explores the critical drivers of carrotmob participation. Accordingly, object
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9

Sorochan, Cayley. "Flash mobs and urban gaming: networked performances in urban space." Thesis, McGill University, 2009. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=67004.

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In this thesis I analyze "flash mob" and "urban gaming" practices as manifestations of online social relations in actual spaces. In contrast to theories that emphasize the democratizing and empowering effects of new communication technologies I argue that flash mobs are an example of the depoliticizing effects of online consumption and participation. I explore the highly mediated nature of flash mob performances through an analysis of the visual technologies used to document and represent them online and the social networking sites used to organize them. Through an analysis o
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10

Wei, Lising L. "Protest Art and Urban Renewal in Taiwan: Convivial Combats from 2010-2013." Ohio University / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1417722721.

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11

Savory, Fuller Rebecca. "Embodying 'new India' through remixed global performance : flash mobs redefined in contemporary urban India, 2003-15." Thesis, University of Exeter, 2018. http://hdl.handle.net/10871/33146.

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This thesis conducts a history of flash mob performance in India, asking how the form has evolved over a 12-year period from its first emergence in 2003. Due to its rhizomatic appearance worldwide and its close association with internet technologies and digital culture, the flash mob has typically been treated as a ‘global’ phenomenon, and theories of flash mob performance derived from Euro-American contexts are frequently glossed as generic. However, this thesis asks what a close history of the genre in India can reveal, both in terms of the performance practice itself, and as a reflection of
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12

Hatter, Elizabeth. "Using radar and hydrologic data to improve forecasts of flash floods in Missouri /." free to MU campus, to others for purchase, 2004. http://wwwlib.umi.com/cr/mo/fullcit?p1422929.

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13

Naanani, Soumaya. "Etude du comportement à hautes températures d'un alliage TiAl performant densifié par frittage flash." Thesis, Toulouse 3, 2018. http://www.theses.fr/2018TOU30359.

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L'un des enjeux principal de l'industrie aéronautique est de développer des systèmes plus performants et plus légers. Cette volonté s'inscrit, entre autres, dans une démarche de réduction du carburant consommé par les avions. Les alliages à base d'aluminures de titane (TiAl) présentent une résistance au fluage et à l'oxydation remarquables, ainsi qu'une masse volumique plus faible que les matériaux utilisés usuellement. Ces propriétés sont propices à la fabrication de pièces industrielles telles que des aubes de turbine à basses pression de moteurs d'avion et d'aubes de turbocompresseurs de mo
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14

Meynard, Joane. "Influence de la taille, de la morphologie et de la distribution spatiale des pores sur la conductivité thermique de céramiques UO2." Thesis, Aix-Marseille, 2019. http://www.theses.fr/2019AIXM0607.

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Dans un réacteur nucléaire, le comportement des combustibles est piloté par des phénomènes thermiques. C'est pourquoi il est important de modéliser précisément leur comportement thermique.L’objectif de ces travaux est d’évaluer l’impact de la microstructure sur les propriétés thermiques d’un combustible UO2 à 50°C.Des céramiques UO2 ont été fabriquées. Deux familles de porosité ont été identifiées à l’aide de différentes techniques d’imagerie (microscopie optique, MEB-FIB et tomographie X) : la porosité occluse de forme quasi-sphérique et localisée dans les granulats d’UO2 et un réseau de poro
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15

Ammar, Mehdi. "Étude du magnétisme de composites métal-oxyde et métal-diélectrique nanostructurés pour composants passifs intégrés." Phd thesis, École normale supérieure de Cachan - ENS Cachan, 2007. http://tel.archives-ouvertes.fr/tel-00371362.

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Ce travail s'inscrit dans le cadre du développement de matériaux composites nanostructurés à propriétés électriques et magnétiques inédites. Afin de répondre à des besoins technologiques pour, l'électronique de puissance intégrée : le stockage ou la transmission de l'énergie, les télécommunications (antenne intégrée...), le stockage de l'information par enregistrement magnétique et le marquage biologique, le composite doit présenter globalement une polarisation magnétique élevée ainsi qu'un comportement isolant permettant de pousser les limites fréquentielles, minimiser les pertes dynamiques e
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16

CHEN, CHAO-HSIN, and 陳照欣. "From Provocation to Celebration: A Study on the Change of Flash Mob and its Development in Taiwan." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/c6q8jz.

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碩士<br>國立臺南大學<br>戲劇創作與應用學系碩士班<br>106<br>Flash mob is an emerging phenomenon prevails in metropolises all over the world, and its history has been lasted for more than a decade since 2003. The initial flash mobs took place in New York, featured a big crowd suddenly doing something pointless, inexplicable in public places full of people. At that time, flash mob seemed provocative to social norms due to its obscure motives and ambiguous appeals. As time passes, flash mob combined with large-scale games gradually became fun, entertaining activities that opened to everyone. In recent years, flas
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17

Bird, Susan. "Melbourne’s Wildscapes: a Critical Ethnography." Thesis, 2014. https://vuir.vu.edu.au/26768/.

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This thesis develops a new theoretical understanding of Melbourne’s urban wildscapes through a discussion of a variety of playful practices that take place within them. The urban wildscape is an interdisciplinary concept that refers to marginal or neglected areas within augmented city spaces. I expand on the concept of the wildscape by linking it to the work of Henri Lefebvre and human geographers, arguing that the urban wildscape is not only visual, but can be experienced and produced by a city’s inhabitants. The thesis is interdisciplinary, drawing on cultural studies, law, urban planning an
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