Academic literature on the topic 'FMCG'

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Journal articles on the topic "FMCG"

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Ji, Shou Wen, Zeng Rong Su, and Zhi Hua Zhang. "The Causal Tracing Method of Fast Moving Consumer Goods Logistics Quality Based on Extended Spanning Tree." Advanced Materials Research 694-697 (May 2013): 3480–83. http://dx.doi.org/10.4028/www.scientific.net/amr.694-697.3480.

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The paper analyzes the extended spanning trees elements corresponding to fast-moving consumer goods (FMCG) logistics quality. According to extended spanning tree, we establish a logic model of FMCGs logistics quality causal tracing. At last, the paper gives out tracing algorithm and specific tracing process of FMCG logistics quality based on extended spanning tree.
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Dr, Nwaulune J. C. "Green Logistics Practices and Their Impact on Product Sustainability in Fast-Moving Customer Goods Firm in Lagos State, Nigeria." Journal of Economics, Finance And Management Studies 07, no. 05 (2024): 2337–44. https://doi.org/10.5281/zenodo.11112450.

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This research examined product sustainability and green logistics practices of selected FMCG enterprises in Lagos State, Nigeria. FMCGs prioritize efficiency and sustainability. Many studies have focused on non-FMCG enterprises and developed nations, not rising nations. This study was survey-based. This survey included 13,782 managerial staff from eight listed FMCG corporations in Lagos State, Nigeria. Taro Yamane formula calculated 519 sample size. Simple random sampling was utilized. Data was collected using a validated questionnaire. The Cronbach's alpha reliability coefficient for the cons
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Shukla, Shubhendu S., and Saurabh Bajpai. "Customer Taste & Buying Behavior for FMCG Products A Special Reference to the Rural & Sub-Urban Area of Lucknow City of Uttar Pradesh." Restaurant Business 118, no. 9 (2019): 13–27. http://dx.doi.org/10.26643/rb.v118i9.7921.

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The sub-urban market is one of the best opportunities that FMCG companies trying to cash now a days and the companies tries to put their effort to get the best results from these companies. For any of the common family in these areas a major portion of the monthly budget of each household is reserved for FMCG products. The amount of these products distributed in the market against FMCG products is very high, as the compared with the number of products the customers consumes. The condition of competition in FMCG sector is extremely high resulting in extreme pressure on margins of profit.
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Shanjabin, Samia, and Amanta Hasnat Oyshi. "The comparative analysis of FMCG enterprises' vision, mission, and core values focusing on strategic human resources." International Journal of Financial, Accounting, and Management 3, no. 2 (2021): 115–28. http://dx.doi.org/10.35912/ijfam.v3i2.695.

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Abstract Purpose: This study focused on a comparative analysis of the FMCG enterprises' vision, mission, and core values focusing on strategic human resources. Research methodology: This study is qualitative, and altogether twenty-three FMCG company's websites have been used for analyzing the company's mission, vision, and core values. Results: Among the twenty-three companies, only seven (Bombay Sweets and Co. Ltd., Arla, Akij Group, Ispahani Foods Limited, Golden Harvest Agro Industries Limited, Walton Group, and City Group) have no focus on strategic human resources in their mission, vision
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Verma, Suraj, Kuldeep Chand Rojhe, Elena Horská, Somesh Sharma, and Peter Šedík. "Consumer Decision-Making Rules for FMCG Products—Study of Rural in North India." Economies 11, no. 1 (2023): 26. http://dx.doi.org/10.3390/economies11010026.

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The present study aims to identify the demographic variables that influence rural customers’ decision-making rules in the process of purchasing fast-moving consumer goods (FMCGs) products. Five FMCG personal care products are taken into consideration for the study. A multistage proportionate sampling procedure was adopted and 550 respondents were selected for the study. The regression model enables the marketers to identify the key demographic variables which affect the decision-making rules used by rural people. The study concludes that consumers’ decision-making rules are influenced by rural
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Sulehria, Roshaan Anwaar, Ashfaq Ahmed, and Muhammad Abedin. "CELEBRITY ENDORSEMENTS IMPACT BRAND IMAGE: THE CASE STUDY OF THE FAST-MOVING CONSUMER GOODS (FMCG) INDUSTRY IN PAKISTAN." Journal for Business Education and Management 2, no. 1 (2022): 17–39. https://doi.org/10.56596/jbem.v2i1.71.

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The study investigates the endorsements of celebrities in advertising and brands' impacts on the brand image in Pakistan's FMCG sector. Celebrity endorsements are the source or medium through which credible personalities endorse the brands for customer attraction, and they have a significant impact on brand image. Celebrity endorsements are a tool for marketers and advertisers to promote their brands and consider the brand image. The primary research was conducted in the FMCG Sector to examine the factors of endorsements of celebrity impacts on Brand image. The Quantitative research was conduc
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Ahmed, Ashfaq, and Muhammad Abedin. "CELEBRITY ENDORSEMENTS IMPACTS ON BRAND IMAGE: THE CASE STUDY OF FAST-MOVING CONSUMERS GOODS (FMCG) INDUSTRY IN PAKISTAN." Journal for Business Education and Management 2, no. 1 (2022): 17–39. http://dx.doi.org/10.56596/jbem.v2i1.33.

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The study investigates the endorsements of celebrities in advertising and brands' impacts on the Brand image in the FMCG Sector of Pakistan. Celebrity endorsements are the source or medium through which credible personalities endorsed the brands for customer attraction and it has a significant impact on brand image. Celebrity endorsements are a tool for marketers and advertisers to promote their brands and consider the brand image. The primary research was conducted in FMCG Sector to examine the factors of endorsements of celebrity impacts on Brand image. The Quantitative research was conducte
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Bodhankar, Aniruddha. "The New FMCG Consumer (Challenge for FMCG Sector)." Journal of Advanced Research in Dynamical and Control Systems 12, SP8 (2020): 582–87. http://dx.doi.org/10.5373/jardcs/v12sp8/20202558.

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Abisola, ADELUGBA Iyabode. "Effect of Stakeholder Involvement on Project Management Success in Nigeria's Fast-Moving Consumable Goods Industry." IIARD International Journal of Economics and Business Management 9, no. 7 (2024): 13–27. http://dx.doi.org/10.56201/ijebm.v9.no7.2023.pg13.27.

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In the FMCG sector of Nigeria, the study examined the impact of stakeholder participation on project management success. The study was simplified in order to assess the degree to which stakeholder engagement, support, and involvement effect project goals for a set of fast-moving consumer products in Nigeria. The study's qualitative design involved choosing seven FMCG companies in Nigeria: Dangote Sugar Plc, Nigerian Breweries Plc, Nestle Plc, Cadbury Nig Plc, Nigerian Breweries, Guiness Nig Plc, and Unilever Nig Plc. In order to create a cross-sectional period of 70 observations, secondary dat
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Siddiqui, Shahida Anusha, Adriano Profeta, Thomas Decker, Sergiy Smetana, and Klaus Menrad. "Influencing Factors for Consumers’ Intention to Reduce Plastic Packaging in Different Groups of Fast-Moving Consumer Goods in Germany." Sustainability 15, no. 9 (2023): 7625. http://dx.doi.org/10.3390/su15097625.

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The greatly increased global use of plastic has serious negative environmental consequences. This study aims to analyse the influence of environmental attitudes, personal norms, social norms, and socioeconomic and demographic characteristics on consumers’ intention to reduce plastic packaging in different groups of fast-moving consumer goods (FMCGs) in Germany. Data on plastic packaging use for food, clothing, cosmetics, cleaning goods, and furniture were collected from 299 German families in a four-stage survey. The findings show differing consumer intentions to reduce plastic packaging betwe
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Dissertations / Theses on the topic "FMCG"

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Hahrs, Jakob, Pehr Andersson, David Evaldsson, and Jakob Hulenvik. "Distributionsstrukturer för FMCG-varor : - en intervjustudie." Thesis, Linnéuniversitetet, Institutionen för ekonomistyrning och logistik (ELO), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-36423.

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Inom logistiken finns det ett antal frågeställningar, där struktur är ett viktigt område. Strukturfrågorna berör bland annat distributionen, exempelvis om en färdig produkt ska lagras eller skickas direkt till kund samt hur själva transporten ska gå till. Distributionsstrukturen syftar till att överbrygga de gap som uppstår mellan producerande företag och konsumenterna av deras produkter. Distributionen är i vissa fall mer komplex än företaget i sig, där beslutsfattandet kan handla om vilka delar som ska outsourcas och vilka externa aktörer som ska samarbetas med. Val gällande distributionen k
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Аксьонова, С. Ю. "Особливості рекламної діяльності в секторі FMCG". Thesis, Видавництво СумДУ, 2011. http://essuir.sumdu.edu.ua/handle/123456789/12231.

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Škoda, Martin. "Zásady dobré reklamy v kategorii FMCG." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16716.

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Neumann, Martin. "Optimalizace procesů nákupního oddělení FMCG společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-165268.

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The diploma thesis called "Optimization of processes in procurement departmenf of FMCG company" is focused on the optimization of procurement processes in an unnamed FMCG company. The main goals of this work include the analysis of similar solutions in business process optimization and selection of appropriate methods and procedures. Other objectives are to analyze the current state of processes, their support and maturity and potential improvement identification in selected processes. Last goal is a suggestion of project proposals designed to achieve potential improvement identification in th
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Kraft, Zdeněk. "Využívání mediatypů v FMCG kategorii - jogurtové výrobky." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-73897.

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This thesis inquires into media mix in the FMCG category, focusing on yoghurt products. The theoretical part describes the mediamarket entities and functioning, important media indicators, media research projects and monitoring projects of advertising expenditures. After the division of the media from a theoretical point of view comes a chapter exploring the markets of particular media types and their characteristics which results in the evaluation of their advantages and disadvantages in advertising communication. The final part analyzes the media mix and advertising spending over the whole C
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Gilchrist, Philip. "Relationship Marketing in the FMCG : The Forgotten Consumer." Thesis, Linköpings universitet, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-119539.

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Many producers in the FMCG experience immense pressure from strong retailers and hard discounters. One solution proposed by academics is through engaging in Relationship Marketing with the end consumer to create a strong pull-effect and loyalty to the brand. In order to understand how producers make use of Relationship Marketing, 5 case studies with Swedish FMCG- producers has been conducted. It has been found that producers merely make any use of Relationship Marketing towards consumers, albeit focus a lot of resources on Relationship Marketing towards the immediate customers. The author exam
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Hofmanová, Tereza. "Využití sociálních sítí v marketingové strategii FMCG společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-82013.

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This diploma thesis outlines the ways of efficient marketing use and performance measurement of social networks by FMCG companies. The first chapter defines the concewpt of social networks, describes their benefits for company marketing and introduces the major world and Czech social networks. The second chapter is dedicated to the current most important social network, Facebook. The sub-chapters are covering structure and creation of a fan page, main principles of page management, post planning, aplications, ads, social graph and Facebook advertising policies. Main attention is given to the c
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Waniausová, Lucie. "Marketingové plánování v FMCG: případová studie značky Lovela." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-114382.

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The Master's Thesis'goal is to identify specifics of maketing planning in FMCG market and prepare marketing plan for brand Lovela in 2012. Thesis is divided into three related sections. The first part is purely theoretical and summarizes lessons learned from the available literature dealing with the topic of marketing planning and its phases. The second part is focused on description of each phase from experts'point of view. This part is based on interviews with three FMCG brand managers. The third part is devoted to the creation of the specific annual marketing plan.
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Krišťák, Dávid. "Analýza dostupnosti produktov na predajni v oblasti FMCG." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162709.

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This Diploma Thesis, Analysis of on-shelf-availability in FMCG industry, describes and analyses the project of Unilever CR company and one of its retail customers. Its theoretical part defines the supply chain and its specifications in FMCG (fast moving consumer goods) industry. It tries to find out why there are several cases when goods are not available on shelf for final buyer (project OSA- on shelf availability). The results and project itself is a part of analytical part of this Thesis. Last but not the least is the part analyzing the measures to avoid the out of stock situation in next o
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Brabencova, Eliska. "Consumer responsiveness to price reductions of FMCG products." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-194257.

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Main goal of this Master's thesis was to evaluate how price reductions influence consumers' likelihood to purchase FMCG products in connection to brand loyalty. Czech customers are characterized by high sensitivity to sales promotions. This thesis is focused on analysis of price discounts of shampoos in the Czech Republic. Leaflets of main retailers selling drugstore products were researched in order to describe the frequency and discount depth of shampoos. Customers' behaviour while buying shampoos and their attitude towards price discounts of shampoos were examined through a questionnaire. M
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Books on the topic "FMCG"

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Research, TechSci. Indian FMCG market 2020. New Age TechSci Research Pvt. Ltd., 2016.

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Leach, Chris. How to Save the FMCG Industry. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-92986-2.

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Ramsay, William. European branding in UK FMCG companies. The Oxford Centre for Management Studies,Templeton College, 1994.

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Ramsey, William. European branding in UK FMCG companies. Templeton College, Oxford Centre for Management Studies, 1994.

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McGowan, Christina. The role of forecasting in FMCG markets. University of Salford, 1993.

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Cooper, Geoff. "New product development in the FMCG food sector". De Montfort University, 1997.

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Gelei, Andrea. Kompetencia alapú versenyképesség egy vezető FMCG vállalat példáján. Budapesti Corvinus Egyetem, Vállalatgazdaságtan Intézet, 2006.

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Madge, C. Can outsourcing of field marketing assist FMCG sales planning?. Oxford Brookes University, 1998.

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India, Associated Chambers of Commerce &. Industry of. FMCG in rural India: A goldmine eyed by for corporates. The Associated Chambers of Commerce and Industry of India, 2012.

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Samways, Alec. Private label in Europe: Prospects and opportunities for fmcg retailers. Pearsom (i.e. Pearson) Professional, 1995.

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Book chapters on the topic "FMCG"

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Nothhaft, Christian. "FMCG Premiumization: Liby." In Made for China. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-61584-4_12.

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Gupta, Deepti. "FMCG Case Study." In Applied Analytics through Case Studies Using SAS and R. Apress, 2018. http://dx.doi.org/10.1007/978-1-4842-3525-6_7.

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Chimhundu, Ranga. "The Management of FMCG Product Categories." In Marketing Food Brands. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-75832-9_2.

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Çopur, Onur, Mert Yıldız, Simru Göven, et al. "Periodic Route Optimization for FMCG Distributors." In Lecture Notes in Mechanical Engineering. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-31343-2_63.

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Kossmann, Daniel, and Donald Kossmann. "Die K-Methode außerhalb FMCG-Packmittel." In Komplexitätsmanagement mit der K-Methode. Springer Berlin Heidelberg, 2015. http://dx.doi.org/10.1007/978-3-662-45830-3_5.

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Leach, Chris. "Collaboration in Action: Four Case Studies." In How to Save the FMCG Industry. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-92986-2_4.

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Leach, Chris. "Summary and Conclusions: Making the Move Towards Real Collaboration." In How to Save the FMCG Industry. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-92986-2_7.

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Leach, Chris. "Introduction: Why Do We Need to Look Again at Collaboration?" In How to Save the FMCG Industry. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-92986-2_1.

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Leach, Chris. "The New Model of Collaboration." In How to Save the FMCG Industry. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-92986-2_6.

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Leach, Chris. "Collaboration Under the Microscope: A Cross-Case Analysis." In How to Save the FMCG Industry. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-92986-2_5.

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Conference papers on the topic "FMCG"

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Indumathi, P., M. Suresh Kumar, M. Umamaheswari, A. Anisha Alex, B. Adalarasu, and S. Thangamani. "Sustainable Business Approaches for FMCG Companies Leveraging Artificial Intelligence." In 2025 7th International Conference on Intelligent Sustainable Systems (ICISS). IEEE, 2025. https://doi.org/10.1109/iciss63372.2025.11076260.

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Doshi, Milan, and Jignesh Hirapara. "A Study on Data Mining Techniques For Forecasting FMCG Product Sales." In 2024 15th International Conference on Computing Communication and Networking Technologies (ICCCNT). IEEE, 2024. http://dx.doi.org/10.1109/icccnt61001.2024.10726077.

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Thi Quynh, Nhi Le, and Khai Kien Lao. "Storage Assignment Strategy To Reduce Travel Distance: Case Study In FMCG Distribution Center." In 2024 International Conference on Logistics and Industrial Engineering (ICLIE). IEEE, 2024. https://doi.org/10.1109/iclie61478.2024.11015420.

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Nguyen, Thai Vuong, Quang Nhat Pham, Tran Hong Phuong Pham, Tran Anh Thu Ho, Duc Duy Nguyen, and Khai Kien Lao. "Optimizing Resource Allocation and Routing in FMCG Logistics: A clustering and Simulated Annealing Approach." In 2024 International Conference on Logistics and Industrial Engineering (ICLIE). IEEE, 2024. https://doi.org/10.1109/iclie61478.2024.11015423.

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He, Pei, Yi Zhou, Zhenyu Kong, Zherui Hu, and Fangzhong Qi. "A Precise Marketing Strategy for Fmcg: Based on Rfmi Model and Improved K-Means Algorithm." In 2025 International Conference on Digital Analysis and Processing, Intelligent Computation (DAPIC). IEEE, 2025. https://doi.org/10.1109/dapic66097.2025.00012.

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Thanh, Hien Nguyen, and Tran Quynh Le. "Distribution planning model with multi-products in a supply chain: a case study in FMCG company." In 2024 International Conference on Logistics and Industrial Engineering (ICLIE). IEEE, 2024. https://doi.org/10.1109/iclie61478.2024.11015384.

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Shende, Sushil Dashrath, and Prakash Ukhalkar. "Analysis of the Impact of Economic and Demographic Factors on Women’s FMCG Perspective and Behavior Using Machine Learning Algorithms." In 2024 8th International Conference on Computing, Communication, Control and Automation (ICCUBEA). IEEE, 2024. https://doi.org/10.1109/iccubea61740.2024.10774583.

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Thale, Viraj, and Gaurav Roy Choudhury. "The Role of Data-Driven Strategies in Enhancing Marketing Effectiveness Within the Personal Care Segment of the Fast-Moving Consumer Goods (FMCG) Industry." In 2024 IEEE 4th International Conference on ICT in Business Industry & Government (ICTBIG). IEEE, 2024. https://doi.org/10.1109/ictbig64922.2024.10911821.

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Liu, Chuxin, Xinhang Li, Yuyao Guo, Liangjun Lu, Jianping Chen, and Linjie Zhou. "Narrow-linewidth and frequency-agile FMCW laser on the Si3N4 -on-SOI photonic platform." In CLEO: Applications and Technology. Optica Publishing Group, 2024. http://dx.doi.org/10.1364/cleo_at.2024.aw3j.7.

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We demonstrate a hybrid-integrated self-injection-locked laser on the Si3N4-on-SOI platform to generate FMCW signal with 9 kHz linewidth, 2 MHz repetition rate, and high linearity, supporting FMCW-LiDAR with refresh rate up to megapixels per second.
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Social Listening, How, Big Data, and AI Apply in the Business Decision Process. "Machine Learningin FMCG." In Human Interaction and Emerging Technologies (IHIET-AI 2022) Artificial Intelligence and Future Applications. AHFE International, 2022. http://dx.doi.org/10.54941/ahfe100920.

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Without a machine, human beings cannot process the massive data volume produced by us nowadays for business analysis purposes. Being part of the critical decision-making process in the commercial sector, the usage and role of Big Data, especially those collected from social listening are getting important: how a company listen to the true voices from a group of genuine customers and avoid those misleading, fake comments generated by the robot, to enhance the efficiency on measuring competitor's performance towards their marketing return compared to the investment (MROI), is critical and more c
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Reports on the topic "FMCG"

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Berezvai, Zombor, Irma Agárdi, and Mónika Anetta Alt. Geographical expansion and innovation patterns related to the performance of FMCG retailers. Peeref, 2023. http://dx.doi.org/10.54985/peeref.2303p6637838.

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Weaver, Charles. HSADC FMC. Office of Scientific and Technical Information (OSTI), 2021. http://dx.doi.org/10.2172/1776733.

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DeLuga, Ronald E. Design of a Family of Munitions Containers (FMC) Overall Project Management of FMC number 1, FMC number 2 and FMC number 3. Defense Technical Information Center, 1995. http://dx.doi.org/10.21236/ada290134.

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Martino, L. E., J. J. Jerden, T. A. Kimmell, and J. Quinn. Independent Review of Elemental Phosphorus Remediation at the Eastern Michaud Flats FMC Operable Unit near Pocatello, Idaho. Office of Scientific and Technical Information (OSTI), 2016. http://dx.doi.org/10.2172/1238045.

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Kelln, Jocelyn, Line Richter, and Christine Fostvedt-Mills. Inclusive Participatory Research Through PhotoVoice: A Study on WASH and Nutrition in Afar, Ethiopia. The Sanitation Learning Hub, Institute of Development Studies, 2022. http://dx.doi.org/10.19088/slh.2022.011.

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Designing effective interventions requires the inclusion and buy-in of beneficiary communities; however, because of constraints and context, fully participatory research can be challenging. The Afar people of northern Ethiopia live in what can be considered the very definition of 'challenging contexts'. Largely nomadic pastoralists, they navigate a harsh and unforgiving landscape, often having to travel great distances for water. In 2020, FMC undertook a qualitative research study investigating the attitudes and practices of target communities in Afar relating to nutrition and WASH. Using Phot
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Billaux, D., S. Bodea, and J. Long. FMG, RENUM, LINEL, ELLFMG, ELLP, and DIMES: Chain of programs for calculating and analyzing fluid flow through two-dimensional fracture networks -- theory and design. Office of Scientific and Technical Information (OSTI), 1988. http://dx.doi.org/10.2172/5899833.

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Billaux, D., J. Peterson, S. Bodea, and J. Long. FMG, RENUM, LINEL, ELLFMG, ELLP and DIMES: Chain of programs for calculating and analyzing fluid flow through two-dimensional fracture networks: Users manuals and listings. Office of Scientific and Technical Information (OSTI), 1989. http://dx.doi.org/10.2172/7253895.

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Hawley. PR-015-11707-R01 Test Diagnostic Methods for Turbine Gas Meters. Pipeline Research Council International, Inc. (PRCI), 2013. http://dx.doi.org/10.55274/r0010671.

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Similar to most metering technologies, turbine meters are known to be affected by abnormal flow or abnormal mechanical conditions which can cause bias in flow measurement. These types of flow conditions include blockage at the flow meter or straightening vanes, grime or liquid contamination on the internal meter components, damage to the internal meter components, and pulsation in the flow. With the introduction of ultrasonic and Coriolis meters for gas applications, the natural gas industry has embraced the concept of meters with embedded diagnostic capabilities. These capabilities allow the
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Health hazard evaluation report: HETA-84-233-1663, FMC Corporation, Pocatello, Idaho. U.S. Department of Health and Human Services, Public Health Service, Centers for Disease Control, National Institute for Occupational Safety and Health, 1986. http://dx.doi.org/10.26616/nioshheta842331663.

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Survey report: control technology for FRP tank manufacture at FMC Corporation, Jonesboro, Arkansas. U.S. Department of Health and Human Services, Public Health Service, Centers for Disease Control, National Institute for Occupational Safety and Health, 1985. http://dx.doi.org/10.26616/nioshectb15011a.

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