Relevant bibliographies by topics / FMCG industry – loyalty – loyalty program - relationship marketing

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Academic literature on the topic 'FMCG industry – loyalty – loyalty program - relationship marketing'

Author: Grafiati
Published: 24 April 2022
Last updated: 30 July 2025

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Journal articles on the topic "FMCG industry – loyalty – loyalty program - relationship marketing"

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Shuwu, Yao. "An Empirical Analysis of Brand Loyalty and Marketing Strategies in the FMCG Sector of China." International Journal on Recent and Innovation Trends in Computing and Communication 11, no. 11 (2024): 1039–45. http://dx.doi.org/10.17762/ijritcc.v11i11.10583.

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This study examines the complex connection involving brand loyalty and marketing strategies in the Fast-Moving Consumer Goods (FMCG) industry, with a focus on the importance of innovative marketing techniques in fostering consumer loyalty. The study utilizes a mixed-method approach, combining quantitative data from consumer surveys with qualitative insights from industry expert interviews. This methodology allows for a full analysis of current marketing trends and their effectiveness. The study initially examines crucial determinants that impact brand loyalty in the FMCG industry, encompassing
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Corbishley, Karen Margaret, Roger B. Mason, and Corne Meintjes. "Perceived Benefits of Loyalty Programs and Relationship Quality." International Journal of Customer Relationship Marketing and Management 11, no. 1 (2020): 1–18. http://dx.doi.org/10.4018/ijcrmm.2020010101.

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The aim of this article is to investigate perceived loyalty program benefits inherent in loyalty programs and how they might affect relationship quality, specifically in the South African FMCG sector. A quantitative study was undertaken where loyalty program members were approached via a national database. Hypotheses were individually tested by means of regression analysis. All three forms of perceived benefits exhibited positive relationships with each of the relationship quality constructs. Retailers that are considering which benefits to include in a loyalty program would find the results i
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Akbar, Sher. "Determinants of customers’ loyalty for hospitality industry." Information Management and Business Review 2, no. 1 (2011): 19–25. http://dx.doi.org/10.22610/imbr.v2i1.878.

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Customer loyalty is very necessary for the competitive market environment. The growing presence of relationship marketing efforts has led to increased competition among service providers. So hospitality industry is more service oriented, effecting by customers’ interest. To achieve the desirable customer to the business, for this purpose Relationship marketing efforts would have to be implemented in order to determine whether frequent guest is loyal to the particular company. Previous research has identified the determinants of customers’ loyalty for a hotel industry and has been adapted a
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Mujianto, Mujianto, Hartoyo Hartoyo, Rita Nurmalina, and Eva Z. Yusuf. "The Unraveling Loyalty Model of Traditional Retail to Suppliers for Business Sustainability in the Digital Transformation Era: Insight from MSMEs in Indonesia." Sustainability 15, no. 3 (2023): 2827. http://dx.doi.org/10.3390/su15032827.

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The development of fast-moving consumer goods (FMCGs) retail has demonstrated an evolution of buyer–seller interactions. In the era of digital transformation, FMCGs and micro, small, and medium enterprises (MSMEs) can easily use website applications to shop for various products from suppliers, make payments, and access a wider variety of products with more efficient delivery. However, empirical studies on loyalty drivers on B2B relationships for business sustainability in the retail industry have not received much attention. This research aimed to examine the factors that influence loyalty and
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Wisker, Zazli Lily. "Examining relationship quality in e-tailing experiences: a moderated mediated model." Marketing Intelligence & Planning 38, no. 7 (2020): 863–76. http://dx.doi.org/10.1108/mip-05-2019-0284.

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PurposeThis study aims to understand the relationships among relationship quality, repurchase intention, word-of-mouth and the moderation effect of the loyalty program.Design/methodology/approachBase on social exchange theory and trust commitment theory, the study hypothesizes that relationship quality is a multidimensional construct consisting of trust, satisfaction, commitment and perceived value. Relationship quality is posited to influence word-of-mouth, and this relationship is mediated by the repurchase intention. Loyalty program is expected to moderate the relationship between independe
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Kautsiro, Farium, and Prof Olawumi D. Awolusi. "Loyalty programs for the passenger transportation industry: a study of Zimbabwean Companies." Journal of Education and Vocational Research 11, no. 1(V) (2020): 5–22. http://dx.doi.org/10.22610/jevr.v11i1(v).3068.

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The paper examined firstly whether companies in the passenger transportation industry have utilised loyalty programs and then ascertained how much value the companies have drawn from them in enhancing market share, operational efficiency and financial benefit. Specifically, the study assessed the influence of loyalty program on customer relationship management, operational efficiency and profitability. The research was undertaken on ten companies who have implemented some form of loyalty programs through applied research’s in-depth interviews with the top executives. The qualitative methodolog
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Wadhera, Abhishek, and Dr Sumita Dave. "Factors Influencing Selection of Dairy Products by Retailers with Special Reference to Amul - A Study in Raipur." International Scientific Journal of Engineering and Management 03, no. 12 (2024): 1–7. https://doi.org/10.55041/isjem02147.

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This report summarizes the comprehensive analysis of the behavior of retailers, product range, and promotion strategies by the fast-moving consumer goods (FMCG) companies in the dairy products industry. The study was done during a two-month internship at Amul, with an objective to get practical knowledge about the distribution, marketing, and sales activities of FMCG companies through General Trade, Modern Trade, and Horeca channels. These considerations include profit margins, available products, reliable supply chain, and brand equity to arrive at a conclusion. Thereby, findings suggest the
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Putri, Sastya, Harits Kurniawan, and Denny Kurniawan. "PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT DAN DIGITAL MARKETING TERHADAP LOYALITAS KONSUMEN PADA FAZIA BEAUTY KOTA METRO." Strategic: Journal of Management Sciences 4, no. 3 (2024): 137–44. https://doi.org/10.37403/strategic.v4i3.279.

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The desire to look attractive has a significant impact worldwide, including in Indonesia. Where the cosmetics industry is one of the rapidly growing sectors. In recent years, local brands in the Indonesian cosmetics industry have rapidly increased, especially from large companies and small to medium-sized enterprises. Quantitative research is based on the philosophy of positivism to study a specific population or sample. Research instruments are used to collect data, and hypotheses are tested through quantitative and statistical analysis of that data. This research uses the SPSS 26 statistical
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9

Sahputro, Ridam Bagus, and Alldila Nadhira Ayu Setyaning. "Analysis of the Influence of Experiential Value and Relationship Quality on Customer Loyalty: A Case Study on RDM Tourism Bus." Asian Journal of Economics, Business and Accounting 24, no. 12 (2024): 94–115. http://dx.doi.org/10.9734/ajeba/2024/v24i121594.

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This study aims to determine the effect of aesthetics, escapism, service excellence, and customer ROI on behavioral and attitudinal loyalty, with relationship quality as an intervening variable. The approach used in this study is quantitative. Data were collected by distributing online questionnaires using Google Forms to 300 respondents who use RDM Tour Buses in Indonesia. The sampling technique employed was non-probability sampling using the purposive sampling method, and the data were analyzed using Structural Equation Modeling (SEM) with the assistance of the PLS program. All hypotheses in
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Paul, Rik, and Debapratim Purkayastha. "Customer retention at Hyundai Motor India Ltd." Emerald Emerging Markets Case Studies 3, no. 3 (2013): 1–12. http://dx.doi.org/10.1108/eemcs-06-2013-0078.

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Title – Customer retention at Hyundai Motor India Ltd. Subject area – Marketing management, services marketing, customer relationship management and strategic marketing management. Study level/applicability – This case can be taught effectively to MBA/MS students. Case overview – Hyundai Motor India Ltd (HMIL) commenced operations in India in 1996 and launched its first car in India – the Hyundai Santro – in 1998. Since then, there has been no looking back for the company. Its domestic and export sales figures have risen manifold each year and the car maker has gone on to become the second lar
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Book chapters on the topic "FMCG industry – loyalty – loyalty program - relationship marketing"

1

Turulja, Lejla, and Merima Činjarević. "Connecting the Dots Between E-CRM and Customer Loyalty." In Handbook of Research on Technology Applications for Effective Customer Engagement. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-4772-4.ch009.

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The main purpose of this study is to investigate the effects of e-CRM tactics on customer loyalty in B2C markets. In addition, this study attempts to explore the mediating roles of customer service quality and perceived value in the e-CRM – customer loyalty relationship. Moreover, the current research explores the relative importance of individual e-marketing tactics (personalization, reward program, online community, and customer service quality) is a customer loyalty model. A conceptual model is empirically tested in the context of the bank industry, using a sample of 203 bank users. The res
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