Relevant bibliographies by topics / FMCG market

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'FMCG market'

Author: Grafiati
Published: 4 June 2021
Last updated: 31 May 2022

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Journal articles on the topic "FMCG market"

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Shukla, Shubhendu S., and Saurabh Bajpai. "Customer Taste & Buying Behavior for FMCG Products A Special Reference to the Rural & Sub-Urban Area of Lucknow City of Uttar Pradesh." Restaurant Business 118, no. 9 (September 27, 2019): 13–27. http://dx.doi.org/10.26643/rb.v118i9.7921.

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The sub-urban market is one of the best opportunities that FMCG companies trying to cash now a days and the companies tries to put their effort to get the best results from these companies. For any of the common family in these areas a major portion of the monthly budget of each household is reserved for FMCG products. The amount of these products distributed in the market against FMCG products is very high, as the compared with the number of products the customers consumes. The condition of competition in FMCG sector is extremely high resulting in extreme pressure on margins of profit. In this paper my efforts are to understand the buying behavior of the consumers towards FMCG products as there was a time when the FMCG companies ignores the consumers, they just want to produce and sell the product as and where basis they have no interest to produce or sell products on consumer basis or their interests. As per studies it seems that it is the initial stage for the Indian FMCG sector and as per as the time had passed, the strategy and marketing style of FMCG companies had been changed. As the title of my paper reflects, my focus area is more and more sub-urban areas of the Lucknow city and nearby areas of the Lucknow. I had tried to understand the market of FMCF sector in Lucknow and what the customer says for the products and the one most important aspect that whether the customer are loyal for the company or products or not?
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Sharma, Vineet, Saumya Gulati, Ashutosh Pandey, Dev Nath Singh Gautam, and Himanshu Himanshu H. "Trends in Ayurvedic FMCG Market." Journal of Young Pharmacists 11, no. 2 (May 1, 2019): 126–29. http://dx.doi.org/10.5530/jyp.2019.11.28.

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Kumar, Brajesh, and Mintu Gogoi. "Fast Moving Consumer Goods Industry in Rural Market of India: A Case of Mutual Reinvigoration." Ushus - Journal of Business Management 12, no. 4 (September 9, 2013): 51–65. http://dx.doi.org/10.12725/ujbm.25.3.

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The present study has been undertaken to make an assessment of the growing eminence of FMCG industry in the era of enriching rural market in India. The Indian Fast Moving Consumer Goods (FMCG) industry began to take shape during the past five decades. The FMCG sector is a keystone of the Indian economy as it touches every aspect of human life. The FMCG sector, which offers tremendous growth prospects, are food and beverage sector, health care and personal care. Presently, rural India accounts for 34% of total FMCG consumption, but it accounts for more than 40% consumption in major FMCG categories like as personal care, hot beverages, and fabric care. Moreover, 80% of FMCG categories are growing faster in rural India as against urban India (Nielson, 2011). There is a huge growth potential for all the FMCG companies as the per capita consumption of almost all products in the country is amongst the lowest in the world. In recent years, rural markets have acquired significance in countries like China and India, as the overall growth of the economy has resulted in substantial increase in the purchasing power of the rural communities. On account of the green revolution in India, the rural areas are consuming a large quantity of industrial and urban manufactured products.
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Nitin Tanted and Prashant Mistry. "An Empirical Study on Efficient Market Hypothesis with reference to FMCG Sector." GIS Business 15, no. 1 (January 11, 2020): 109–26. http://dx.doi.org/10.26643/gis.v15i1.17895.

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One of the highly controversial issues in the area of finance is “Efficient Market Hypothesis”. Efficient Market Hypothesis states that, “In an efficient market, all available price information is reflected in the stock prices and it is not possible to generate abnormal returns compared to other investors.” A lot of studies conducted previouslyto test the Efficient Market Hypothesis, confirmed the theory until recent years, when some academicians found it to be non-applicable in financial markets. According to them, it is possible to forecast the stock price movements using Technical Analysis. The results of various studies have been inconclusive and indefinite about the issue. This study attempted to test the efficiency of FMCG Sector stocks in India in its weak form. For the study, closing prices of top 10 stocks from Nifty FMCG index has been taken for the 5-year period ranging from 1st October 2014 to 30th September 2019. Wald-Wolfowitz Run test has been used to test the haphazard movements in the stock price movements. The results indicated that FMCG sector stocks does support the Efficient Market Hypothesis and exhibit efficiency in its weak form. Hence, it is not possible to accurately predict the price movements of these stocks.
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Maria Pon Reka, D., and V. E. Santhi. "A Study on Rural Marketing Management of Indian FMCG Product." Shanlax International Journal of Management 7, no. 4 (April 1, 2020): 69–79. http://dx.doi.org/10.34293/management.v7i4.2149.

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FMCG is the fourth biggest sector in the Indian economy, where the urban fragment contributes about 55% to the general revenue produced by the sector. Nonetheless, with web entrance, growing mindfulness, expanding income and evolving ways of life, the FMCG market has seen faster growth in rural India when contrasted with the urban partners. FMCG products are accounted for to represent half of the complete rural spending, which is a verification of the fast growth in the semi-urban and rural consumers in the industry. This enormous growth of the rural market in India has moved the marketable combat zones for the FMCG companies from urban to rural. The rural market today is offering boundless chances to the businesses to connect with almost 33% of the area’s populace. Web infiltration has made information available for the rural Indian consumers who are affecting their purchase choices. The focal point of these consumers is moving towards esteem based purchases rather than price-based buying. They are presently considering price in examination with utility, worth, and highlights of the products. Companies that prior treated the rural market as a freedom ground for their lower-end products are presently realizing the need to concentrate on the prerequisites of the rural customers. The core of India lies in its towns, and today it is practically difficult to prevail in business on the off chance that we leave the area’s rural populace behind. Companies, particularly in the FMCG sector, need to comprehend the elements of the blossoming rural market and think of creative systems to win the trust of these potential consumers and to remain important in the market. Hence, the present study has been focused on the study on Rural Marketing Management of Indian FMCG Product and study based on secondary sources of data collections.
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Spiridonova, G. V., and L. V. Mrochko. "Anti-crisis FMCG market trends during the pandemic: e-grocery, marketplace and digital technology." Ekonomicheskie i sotsial’no-gumanitarnye issledovaniya, no. 1(29) (2021): 26–33. http://dx.doi.org/10.24151/2409-1073-2021-1-26-33.

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While studying the structure of the Russian FMCG market, the authors conclude that the crisis has provoked the emergence and rapid development of a new area of interaction between retailers and large chain stores e-commerce with consumers in the FMCG segment. Three main trends in this process are identified: e-grocery, marketplaces and digital technology. The authors describe the omnichannel model of sales technology in the FMCG sector and define it as the most effective for retailers using online stores and marketplaces.
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Rajiakodi, Dr M., Dr R. Menaka, and V. Ganesh Prasad. "Pointers, Problems and Prospects of FMCG in Rural Market." International Journal of Trend in Scientific Research and Development Volume-2, Issue-4 (June 30, 2018): 2562–65. http://dx.doi.org/10.31142/ijtsrd14555.

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Dr. Udayagiri Raghunath and Dr. V.Venkateswara Rao. "A Study Of Expansion Of The Fmcg Market Across Rural Areas." Restaurant Business 118, no. 8 (August 17, 2019): 142–51. http://dx.doi.org/10.26643/rb.v118i8.7094.

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The corporate companies dealing with FMCG products have started focusing on rural markets as the urban markets have become saturated and highly competitive. Capturing the rural markets brings forth a whole new set of challenges as it is laborious to break in. This market presents the companies with gamut challenges on a new dimension which demand entirely different strategies as compared to the ones used in urban areas. Studying the rural markets for rural markets has become crucial more than ever. It is an objective learning, psychiatry of dispersion, impact of the FMCG in rural areas. This research uses diverse utensils, procedure toward analyze composed records. Several of the features used in analyzing the data are the consumer characteristics like educational qualifications, professions they are in, and the income levels. The role of TV media advertising is also analyzed. Many deals and promotions advertised on TV are investigated. The scope of authority wield by publicity happening customer choice production has looked into. The different levels of media exposure and preferable TV watching times and their favorite programs considered while analyzing the data. The spending prototype of rural clients on FMCG is examined and further categorized based on their income levels, educational qualifications, and legal awareness of consumer act. All the analyzed data, results, and suggestions presented in the visual formats.
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Bednarz, Joanna, and Patricia Orelly. "The importance of social media on the FMCG market in Bangladesh." International Journal of Management and Economics 56, no. 3 (September 30, 2020): 230–42. http://dx.doi.org/10.2478/ijme-2020-0019.

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AbstractObjectiveThe purpose of this paper is twofold: first, to identify the general use of the internet and examples of main social media used by residents of Bangladesh and second, to discover their potential in building marketing communication between FMCG manufacturers and consumers.MethodsThe research method used is a quantitative survey (face-to-face interviews) on the sample of 100 consumers conducted in September 2019 in Dhaka, the capital of Bangladesh.Key findingsThe majority of respondents have regular access to internet facilities and mainly two social media platforms are used: Facebook and YouTube. Product informations are sent to these media platforms for making purchasing decisions of the products of the FMCG market. Mostly males and the youngest group of respondents show the highest interest to social media.OriginalityThis study contributes to the literature to develop the understanding of marketing communications from the perspective of FMCG manufacturers entering Bangladesh, as it is being the emerging market.
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Khomych, O. V., and I. M. Manaienko. "Development of Enterprise Export Potential in the European FMCG Market in Terms of Risks." Problems of Economy 3, no. 45 (2020): 133–38. http://dx.doi.org/10.32983/2222-0712-2020-3-133-138.

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The article analyzes the basic concepts and principles of enterprises functioning in the FMCG market. Given that this market suggests quick return goods and consumer goods, which are characterized by high demand and frequency of purchase, the article presents the basic patterns of the market dynamic development. The principles of food industry enterprises activity have been considered, taking them as an integral part of the FMCG market. The peculiarities of dairy products export have been studied, taking into account modern economic processes in Ukraine and the reorientation of its export flows from the CIS to EU states. The authors have come to conclusion that carrying out export activity directly depends on the export potential. The article also analyzes the risks associated with the difference between international and domestic norms and regulations stated in the export legislation and legislation on the quality of perishable dairy products, which may be faced by companies already exporting dairy products to the EU market or just planning to enter this promising foreign market. We have assessed the attempt to increase the competitiveness of Ukrainian products through raising their quality and bringing it in accordance with international standards. The determinants dominating in the export activity of the FMCG businesses in the EU market have been identified, taking into account the potential risks. It has been proved that in order to increase the export potential of enterprises working in the FMCG-market in the conditions of systemic risks caused by business environment, a promising area of research may consist in improving the institutional framework in such spheres as standardization, conformity assessment and market surveillance by integrating Ukrainian institutions into European and international structures.
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Dissertations / Theses on the topic "FMCG market"

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Waniausová, Lucie. "Marketingové plánování v FMCG: případová studie značky Lovela." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-114382.

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The Master's Thesis'goal is to identify specifics of maketing planning in FMCG market and prepare marketing plan for brand Lovela in 2012. Thesis is divided into three related sections. The first part is purely theoretical and summarizes lessons learned from the available literature dealing with the topic of marketing planning and its phases. The second part is focused on description of each phase from experts'point of view. This part is based on interviews with three FMCG brand managers. The third part is devoted to the creation of the specific annual marketing plan.
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Thurn, Emmie, and David Gustafsson. "The Battle of the Customers – Does loyalty exist within the FMCG market?" Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19894.

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Title: The Battle of the Customers – Does loyalty exist within the FMCG market? Authors: Emmie Thurn 880909, David Gustafsson 870926  Purpose: The purpose with this study is to examine how relationship marketing strategies can enhance companies’ effectiveness, within the FMCG market, in the sense of more satisfied and loyal customers. The 5Qs model will be applied in order to see if there are any critical quality factors that encourage long-term relationship. Methodology: This quantitative study was based upon positivistic assumptions and carried out by a deductive research approach. The data was collected through two questionnaires, which included 200 customers and 15 representatives from three various FMCG stores. Conclusion: In this study the authors have found that RM, as the current theory present it, does not provide any effective strategies to create customer satisfaction and loyalty within the FMCG market. Therefore, the authors raise the question if price is the new customer loyalty program within the FMCG market? Ten quality factors are identified as critical when generating a long-term relationship between FMCG stores and customers.  To create a successful long-term relationship can these quality factors be combined into a PRODSERV offer. Keywords: Relationship marketing, quality, customer satisfaction, customer loyalty, 5Qs model, the FMCG market.
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Wigsten, Sebastian, and Alexandru Mihailenco. "Expansion on the Domestic Market for Fresh Products, A Freight Forwarder’s Perspective. The Case of Schenker Arkas." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Centre of Logistics and Supply Chain Management, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18572.

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Increasing competition on a global scale is forcing companies to rethink their strategiesconcerning their supply chains, launch new products and services, increase customer serviceoriented activities. When launching a new product on a new or an existing market it is crucial toestimate the market potential. The market for fast consumer goods is one of the mostdemanding markets globally and requires special attention from the logistic service providers.There is a lack of theoretical material written on this topic for starting practitioners and forexperienced specialists. Hence we try in this thesis to shed light on what the necessaryprerequisites that a freight forwarder ought to consider when launching a new product in thecategory of fast moving consumer goods, hereafter named “Fresh” products. Schenker Arkasprovides a good example for building a theoretical framework around their case due to theTurkey’s strategic position in the region and the ideal climate for “Fresh” products market.From empirical findings we can conclude that Turkish exports is experiencing a strong growth,in particular “Fresh” products which is growing at a higher rate that the total. For freightforwarders there is a great opportunity capitalize on the steady growth in “Fresh” exports butto completely take advantage of growth it is essential that freight forwarders convincecustomers of the value they bring by participating in the supply chain.
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Stašková, Diana. "Role of Celebrity Endorsement in Purchasing Decisions in Cosmetics on the Czech market." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193218.

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The aim of this master thesis is to find out whether celebrity endorsement is influencing factor on decision-making process when purchasing cosmetics (hair care and skin care) in Czech market. Master thesis is divided into two main parts. Theoretical part describes consumer decision-making process, role of celebrity endorsement and examples how celebrity endorsement is used nowadays by L'Oréal. Practical part then focuses on analysis of consumer behaviour through quantitative (online questionnaire) and qualitative research (focus groups) in order to analyse what consumer thinks about celebrity endorsement and to which extent is Czech beauty shopper influenced by it. Thanks to these analyses I was able to identify the most influencing factors, position celebrity endorsement within this group and create set of recommendations regarding most important tools when promoting skin care and hair care products on Czech market.
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Hallam, Edward James. "An evaluation of product quality and consumer satisfaction in the FMCG market : Pick 'n Pay hypermarket, Port Elizabeth." Thesis, Nelson Mandela Metropolitan University, 2008. http://hdl.handle.net/10948/974.

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In an intensely competitive retail market, keeping consumers satisfied has never been more important than currently. Retailers need to understand how to satisfy their customers in order to enhance their appeal and increase consumer loyalty. Globally people’s lifestyles are changing rapidly. Advances in technology, more flexi-time of customers, and the many other social and economic changes affecting family and home life are some of the reasons why, specifically in the Fast Moving Consumer Goods (FMCG) industry, it is important to act fast to service customers. In South Africa, there is indication of strong competition between the most dominant firms’ in the FMCG market, which include Pick ‘n Pay Holdings Limited (23.8 percent), Shoprite Holdings Limited (23.8 percent), the Spar Group Limited (14.9 percent), and Woolworths Holdings Limited (9.0 percent). As a result, it is unmistakable that in order for FMCG firms to grow and survive in the constantly changing, and competitive retail environment of South Africa, they must have a clear understanding of consumer’s expectations, as well as their actual shopping experiences. As stated, service quality for retailers of FMCG is of utmost importance to their level of success and ability to successfully cater for the market’s needs. Closely linked to this, is the focus of this study, namely to investigate consumers’ perceived levels of product quality, as well as the overall level of satisfaction experienced by customers. The purpose of this analytical research project is twofold: Firstly, to empirically test the hypothetical model and the associated hypotheses (as phrased in Section 1.4) by using confirmatory statistical techniques. Secondly, based on the findings of the research, to craft appropriate retail marketing strategies within the FMCG market that are suitable for implementation to address potential mismatches (gaps) of perceived product quality and consumers’ satisfaction. By the crafting of appropriate retail strategies, the potential to develop the FMCG industry in South Africa will be enhanced. Given the purpose and nature of the research in question, a positivistic research paradigm was adopted. The utilization of a Likert seven-point scale enabled primary data to be sourced from 301 consumers’ (respondents), who shared their perceptions on the expectations and actual experiences about the product quality of FMCG in South Africa. The statistical analysis of quantitative data comprised seven distinct phases. Firstly, the data was subjected to a confirmatory factor analysis to validate the measurement model by assessing the construct (convergent, discriminant and nomological) validity of the pre-specified (predicted) factors. Secondly, the reliability (internal consistency) of the research instrument was assessed by means of Cronbach alpha reliability coefficients. This phase was followed by a multiple linear regression analyses which were used to test the impact of independent variables on the intervening variable. In order to test the second set of hypotheses (null and alternative hypotheses dealing with consumers’ expected product quality and their actual experiences) matched paired t-tests were utilized. Additionally, mean scores and relative percentage ratings on consumers’ expected and perceived product quality levels were also calculated and interpreted. Finally, bivariate linear regression analyses were used to test the third set of hypotheses (impact of consumers perceived product quality on consumers overall level of satisfaction). The findings of the multiple linear regression analyses required that the hypothetical model be reconstructed. Two variables were removed from the hypothetical model, namely, ‘South African culture’ and ‘service promises’. The findings of the matched pair t-tests show that significant statistical differences do exist between the ‘expectations’ and ‘actual experiences’ of consumers’ perceived product quality to support the hypothesis H3.A, namely: “There are no perceived differences between consumers’ expectations and their perceptions (actual experience) of product quality”. Besides the matched pair t-tests, further descriptive statistical analyses were also performed to assess the magnitude of the “gap” between expectations and actual experiences of consumers on South African FMCG product quality, such as the values for Cohen’s d and relative percentage ratings. The findings reveal that the consumers’ were not completely satisfied with their actual experiences. Three sets of conclusions and recommendations were identified for this research. Firstly, conclusions emanating from secondary sources on product quality and consumers’ satisfaction literature were provided, such as consumer satisfaction is seen more as a psychological state, which reveals an overall feeling of consumers’ purchase and consumption experience with FMCG. Secondly, the conclusions linked to the interpretation of the empirical findings revealed significant statistical differences between the expectations and perceptions (actual experiences) of consumers’ on perceived product quality. Finally, recommendations on relevant FMCG retail marketing strategies can be grouped into five domains:  To build customer-led firms which adhere to the principles of true marketing orientation where the focus is on consumers and their needs and wants.  Identify and clearly define the FMCG market in South Africa which comprises different market segments that are of great importance for the retail firms.  The decision on a proper positioning strategy entails the choice of the target market segments, which will determine where and how the FMCG firm competes and the choice of differential advantages.  Retailers should apply suitable marketing strategies to benefit optimally from their FMCG retail marketing strategies.  A sound feedback system is a necessary component in the strategic marketing plan to obtain proper feedback that would contribute to the “management by exception” principle. It further will facilitate performance evaluation of product quality and service delivery, as well as and enable corrective actions to be taken in the case of deviations from the norm.
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Дячук, К. А. "Удосконалення маркетингових комунікацій торгівельного підприємства на прикладі ТД «Імперія холоду»." Thesis, Одеський національний економічний університет, 2020. http://dspace.oneu.edu.ua/jspui/handle/123456789/12660.

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У роботі розглядаються теоретичні аспекти. Сутність і організація маркетингових комунікацій, комплекс маркетингових комунікацій та його складові, особливості маркетингових комунікацій торгівельних підприємств. Проаналізовано організаційно-економічний розвиток ТД «Імперія Холоду», складено загальну характеристику діяльності Одеської філії ТД «Імперія Холоду» у сегменті HoReCa, наведено характеристику комплексу маркетингу Одеської філії ТД «Імперія Холоду». Запропоновано рекомендації щодо удосконалення використання Інтернет-реклами та меседжерів, запропоновано створення Інтернет-магазину та ряд маркетингових заходів, розраховано витрати на запропоновані маркенгові заходи.
The theoretical aspects. The essence and organization of marketing communications, a complex of marketing communications and its components, features of marketing communications of trade enterprises are considered in the work. The organizational and economic development of TН "Imperiya Kholodu" is analyzed, the general characteristic of activity of the Odessa branch of TН "Imperiya Kholodu" in the HoReCa segment is made, the characteristic of a complex of marketing of the Odessa branch of TН "Imperiya Kholodu" is resulted. Recommendations for improving the use of Internet advertising and messengers are proposed, the creation of an online store and a number of marketing activities are proposed, the costs of the proposed marketing activities are calculated.
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Reichstein-Scholz, Harriet. "Balancing integration and responsiveness in case of the sales function within the FMCG industry : a study of foreign subsidiaries in Germany." Thesis, University of Manchester, 2017. https://www.research.manchester.ac.uk/portal/en/theses/balancing-integration-and-responsiveness-in-case-of-the-sales-function-within-the-fmcg-industry-a-study-of-foreign-subsidiaries-in-germany(56141d1a-47b3-4617-8684-ab042b9373f5).html.

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Significant structural changes in the retail sector, due to retailer consolidation within and across countries as well as retailer internationalisation, lead to significant changes of the sales function within the FMCG industry. Whilst formally sales functions acted traditionally predominantly locally, manufacturers are recently pressured to act more integrated, i.e. centrally, regarding its sales function. From an IB perspective this study strives to investigate into the result of the competing forces for integration and responsiveness at the manufacturers side in the special context of Germany, being a pivotal market for this industry. Identifying the potential division of strategic sales activities between subsidiary and HQ, the study investigates into how such division impacts on the subsidiary market performance. Using the I/R framework as a starting point, network theory and the concept of subsidiary importance are utilized to understand the interrelationships a subsidiary is embedded in and its potential strategic importance to the wider MNE. The framework connects the antecedents of the division of strategic sales activities between HQ and subsidiary, to subsidiary market performance. The research follows a mixed-method approach using contextualising interviews and a quantitative survey. The data analysis has been conducted with PLS SEM reflecting both the more explorative character of the study and the relatively small sample size. Empirical evidence showed that most strategic sales decisions are still made at subsidiary level, pointing at a low level of division between HQ and subsidiary. The results show that strong customer relationships as well as the positive impact of a formalised sales strategy, which ideally follows a global strategic framework, seem to be the main contributors to subsidiary market performance. Unexpectedly, subsidiary importance, the visibility and relevance of sales capabilities to other subsidiaries, fails to be a driver for the subsidiary strategic role within the MNE, mainly due to the functional (sales competencies stay rather local) and country (sheer importance of the German market) context of the study. The key contributions of this study are related to the area of IB and the sales literature. This study adds to the extant IB literature from a downstream value chain perspective supporting existing findings regarding the network theory and subsidiary market performance. The irrelevance of the concept of subsidiary importance highlights the importance of the empirical context in IB research. Finally, the study sheds light on the sales function from a strategic perspective in the IB context and thus adds to the sparse literature regarding the sales strategy as well as it starts bridging both fields.
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Бондаренко, І. О. "Особливості управління підприємством в сегменті HoReCa (на прикладі ФОП Сербіна І.О.)." Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Bondarenko.pdf.

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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижче
В роботі розглянуто теоретичні основи управління підприємствами малого бізнесу в сегменті HoReCa та їхній розвиток. Визначено поняття, місце та роль малих підприємств в сучасній економіці. Вивчено особливості управління підприємствами малого бізнесу. Вивчено теоретико-практичні засади розвитку малих підприємств-дистриб’юторів в сегменті HoReCa з точки зору маркетингу. Проаналізовано стан сегменту HoReCa в Україні та Одеському регіоні. Проаналізовано організаційно-економічний розвиток ФОП Сербіна І.О., а також досліджено та оцінено його діяльність у сегменті HoReCa.
Diploma thesis deals the theoretical foundations of small business management in the HoReCa segment and its development. The concept, place and role of small enterprises in the modern economy are defined. Peculiarities of small business management are studied. Theoretical and practical principles of development of small distributors in the HoReCa segment from the point of view of marketing are studied. The position of the HoReCa segment in Ukraine and the Odessa region is analyzed. The organizational and economic development of the private entrepreneur Serbina I.O. is analyzed, as well as its activity in the HoReCa segment is investigated and evaluated.
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Konečná, Eva. "Analýza trhu cukrovinek v České republice z pohledu retail auditu." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-197685.

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The main goal of my master thesis is to conduct a complex analysis of the confectionery market in Czech Republic, as one of the most profitable and dynamic category. The methodology that is used to analyse the market is the retail audit analysis, that provides an independent insight into the problem and helps to analyse the market from various perspectives. The first part is focused on the total confectionery market with the goal to introduce the market with its specifics, then the analysis goes deeper into the chocolate confectionery market and is extended by consumer research, that provides a useful consumer insight. As a result, the thesis emphasizes the importance of retail audit data, while at the same time gaps of the analysis are shown by using the consumer research as a secondary methodology.
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Sand, Christopher. "Influence of business strategy on firm's capability to innovate : investigation into employee perception of business strategy, market orientation, learning orientation and the favourability of the innovation implementation context on multiple hierarchical levels in a single multi-national organization in the FMCG industry." Thesis, University of South Wales, 2015. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.702438.

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This research is informed by the implications of Disruptive Innovation Theory, which posits that incumbent firms tend to fail in the face of disruptive threats. A framework is developed based on the aim to identify controllable parameters of firm's innovation capability to ultimately contribute to the longevity of incumbent organizations. It integrates the conceptualization of Innovation Orientation with a processual perspective on innovation and the Dynamic Capabilities View to gain a holistic perspective on a firm's innovation. Furthermore, it emphasizes the role of managers and strategy makers to determine the level and composition of an organization's overall Capability to Innovate. Research constructs for Business Strategy, Market Orientation (with separate measures to assess the firm's distinct focus on Current Customers and/or Future Markets), as well as Learning Orientation were supplemented with a measure to assess the favourability of the Innovation Implementation Context of the firm. In their combination, these constructs are posited to provide a holistic account of the firm's overall Capability to Innovate. The research setting provides a framework to determine the influence of Business Strategy on the configuration of these constructs and to illustrate the interplay among them. A survey of 182 respondents based in a single organization in the Fast Moving Consumer Goods Industry was taken to validate the framework. Its objective was to investigate into the individual linkages between Business Strategy and Market Orientation, Learning Orientation and the favourability of the Innovation Implementation Context. Moreover, the perceptions of employees on 4 different hierarchical levels are assessed. Ultimately this setting allows to determine the degree of strategic alignment throughout the organization, which was shown to result in higher performance in prior research. The findings of this research contribute to extend existing knowledge in an evolutionary manner. It contributes to the integration of prior research in the field of Innovation Orientation, innovation and the Dynamic Capabilities View towards a holistic understanding of a firm's Capability to Innovate. Moreover, the findings provide insights into the interrelationship between Business Strategy and the organization's propensity for Market Orientation in the Current Customer domain and into the Future Market domain, its Learning Orientation and the arrangement of its Innovation Implementation Context. It revealed a synergistic interplay between these constructs. The research provides directions for practitioners in outlining the importance of a holistic appreciation of innovation and by illustrating specific mechanisms how Business Strategy may influence a firm's overall Capability to Innovate.
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Books on the topic "FMCG market"

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Samways, Alec. Private label in Europe: Prospects and opportunities for fmcg retailers. London: Pearsom (i.e. Pearson) Professional, 1995.

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McGowan, Christina. The role of forecasting in FMCG markets. Salford: University of Salford, 1993.

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(FMG), Financial Markets Group. Financial markets group (FMG) annual report 2002. LSE Financial markets group: London, 2002.

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Kearney, AT. Winning the China FMCG market. AT Kearney, 2003.

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FMCG markets: A review of 60 major British fast moving consumer goods markets. London: Market Assessment Publications, 1985.

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FMCG markets: A review of 60 major British fast moving consumer goods markets. London: Market Assessment Publications, 1985.

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FMCG markets '85: A review of 60 major British fast moving consumer goods markets. London: Market Assessment Publications, 1985.

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Book chapters on the topic "FMCG market"

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Düerkop, Henrike. "B. Spezifika der FMCG-Branche als Untersuchungskontext der vorliegenden Arbeit." In Market Driven und Market Driving aus Mitarbeiter- und Konsumentensicht, 22–46. Wiesbaden: Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-10491-7_2.

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Düerkop, Henrike. "G. Zusammenfassende Beurteilung der Untersuchungsbefunde aus Sicht von Wissenschaft und Praxis in der FMCG-Branche." In Market Driven und Market Driving aus Mitarbeiter- und Konsumentensicht, 310–46. Wiesbaden: Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-10491-7_7.

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Leach, Chris. "The FMCG Market: Where We’ve Come From, Where We Are Now, and the Problem We Face." In How to Save the FMCG Industry, 11–46. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-92986-2_2.

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Manogna, R. Leshma, and Aswini Kumar Mishra. "Can the FMCG Stock Market Investors Hedge the Risk in Agricultural Commodity Markets? Empirical Evidence from India." In Accounting, Finance, Sustainability, Governance & Fraud: Theory and Application, 55–69. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-60008-2_5.

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Davcik, Nebojsa S., and Piyush Sharma. "The Role of Product Innovation in Marketing Performance: Empirical Study in FMCG Market (An Abstract)." In Marketing at the Confluence between Entertainment and Analytics, 273. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-47331-4_49.

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Boch, Sonja. "Empirische Bestimmung des Repositionierungsspielraums von FMCG-Marken." In Bestimmung des Repositionierungsspielraums von Marken, 145–327. Wiesbaden: Springer Fachmedien Wiesbaden, 2013. http://dx.doi.org/10.1007/978-3-658-01305-9_3.

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Wagner, Udo, and Wolfgang Weitzl. "A note on measuring competition for FMCG markets." In Handel in Theorie und Praxis, 209–24. Wiesbaden: Springer Fachmedien Wiesbaden, 2013. http://dx.doi.org/10.1007/978-3-658-01986-0_8.

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Pieriegud, Jana. "Designing FMCG and Retail Supply Chains in Russia." In Supply Chain Design and Management for Emerging Markets, 177–202. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-05765-1_7.

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Boch, Sonja. "Die Markenpositionierung an FMCG-Märkten als Herausforderung an die Markenführung." In Bestimmung des Repositionierungsspielraums von Marken, 1–32. Wiesbaden: Springer Fachmedien Wiesbaden, 2013. http://dx.doi.org/10.1007/978-3-658-01305-9_1.

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Boch, Sonja. "Neuroökonomische Forschung als Ansatz zur Bestimmung des Repositionierungsspielraums von FMCG-Marken." In Bestimmung des Repositionierungsspielraums von Marken, 33–144. Wiesbaden: Springer Fachmedien Wiesbaden, 2013. http://dx.doi.org/10.1007/978-3-658-01305-9_2.

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Conference papers on the topic "FMCG market"

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Social Listening, How, Big Data, and AI Apply in the Business Decision Process. "Machine Learningin FMCG." In Human Interaction and Emerging Technologies (IHIET-AI 2022) Artificial Intelligence and Future Applications. AHFE International, 2022. http://dx.doi.org/10.54941/ahfe100920.

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Without a machine, human beings cannot process the massive data volume produced by us nowadays for business analysis purposes. Being part of the critical decision-making process in the commercial sector, the usage and role of Big Data, especially those collected from social listening are getting important: how a company listen to the true voices from a group of genuine customers and avoid those misleading, fake comments generated by the robot, to enhance the efficiency on measuring competitor's performance towards their marketing return compared to the investment (MROI), is critical and more challenging.In this paper, we will discuss various analytical methodologies from the angles of business and technological viewpoint: what decision-makers want from social media, what kind of information are they looking into, how visualization provides instant insights and what kind of system design provides enough interaction to the decision-maker. We will investigate the real-world challenges and difficulties: how the data inconsistency affects the computational analysis, what kind of obstacles was facing in the existing product de-sign in the market. Finally, we will conclude the used machine learning techniques that can address the mentioned business problems, including the successful rate, accuracy and various efficiency level in the studied samples.
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Samoylenko, Irina. "STORYTELLING TECHNOLOGY APPLICATION IN FMCG GOODS BRANDING IN THE RUSSIAN MARKET." In 6th SWS International Scientific Conference on Social Sciences ISCSS 2019. STEF92 Technology, 2019. http://dx.doi.org/10.5593/sws.iscss.2019.2/s05.091.

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Kalygina, Valentina, and Anna Chernysheva. "GLOCALIZATION STRATEGY OF THE INTERNATIONAL COMPANIES IN THE RUSSIAN FMCG MARKET UNDER THE IMPORT SUBSTITUTION POLICY." In 10th Business & Management Conference, Paris. International Institute of Social and Economic Sciences, 2019. http://dx.doi.org/10.20472/bmc.2019.010.005.

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Deselnicu, Dana Corina, Mihaela-Ramona Bulboaca, Dan Dumitriu, and Laurentia Alexandrescu. "Analysis of the bakery industry strategic groups in Romania." In The 8th International Conference on Advanced Materials and Systems. INCDTP - Leather and Footwear Research Institute (ICPI), Bucharest, Romania, 2020. http://dx.doi.org/10.24264/icams-2020.iii.4.

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The bakery industry is one with as many challenges as any other FMCG (Fast Moving Consumer Goods) industry. In this sense, at the basis of each strategic decision, in order to improve competitiveness, on a constantly moving market, is the knowledge of competitors, the actions taken by them but also the innovation processes in which they are engaged. This paper aims to analyze the strategic groups formed in the bakery industry in Romania in terms of competitiveness. The paper begins with the analysis of the bakery industry, based on the parameters identified in the literature, continues with the investigation of strategic groups of the analyzed industry, according to the number of products sold and the geographical coverage of its players. Some of the paper results include a series of possible solutions and decisions that each company could apply, considering this segmentation. Analyzing the strategic groups of the bakery industry in Romania using current data and innovative analysis methods. The results of the study revealed a map of the strategic groups formed in the bakery industry, useful for companies in order to establish future strategic directions for maintaining or increasing their competitive position in the market in which they operate.
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AKBULUT, Deniz, and Birgül ÜSTÜNBAŞ. "COVID-19 PANDEMİ SÜRECİNİN HALKLA İLİŞKİLER AJANSLARININ KURUM KÜLTÜRÜ ÜZERİNDEKİ ETKİSİ." In COMMUNICATION AND TECHNOLOGY CONGRESS. ISTANBUL AYDIN UNIVERSITY, 2021. http://dx.doi.org/10.17932/ctc.2021/ctc21.058.

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Beklenmeyen bir zamanda, Aralık 2019’da Çin’in Wuhan kentinden dünya geneline yayılan Covid-19 pandemisi günlük yaşamı ciddi anlamda değişime uğratmıştır. Tüm dünya küresel salgınla mücadele için çeşitli önlemler almaya yönelirken, pek çok ülkede olduğu gibi ülkemizde de iş dünyasındaki iş yapış biçimlerinde dönüşümler meydana gelmiştir. Kuruluş ile hedef kitlesi arasındaki iletişim süreçlerini yöneten ve uygulamalı bir iletişim disiplini olan halkla ilişkiler sektörü de bu süreçten etkilenmiştir. Bu doğrultuda pandemi sürecinin ajansların iş yapış şekillerini nasıl etkilediği ve ajanslarda halkla ilişkiler mesleğinin nasıl uygulandığı merak konusu olmuştur. Bu araştırmanın temel sorusu, pandemi sürecinin halkla ilişkiler ajanslarındaki kurum kültürünü nasıl etkilediği ve bu etkilerin pandemi sonrasında ajansların iş yapış şekillerinde kalıcı davranış değişiklikleri meydana getirip getirmeyeceğidir. Covid-19 nedeniyle market alışverişlerinin internet üzerinden gerçekleştirilmesi, ambalajlı tüketim ürünleri olarak da bilinen Hızlı Tüketim Ürünleri (FMCG) sektöründe e-ticaretin payını giderek arttırmıştır. Bu sektöre hizmet eden halkla ilişkiler ajansları ise özellikle pandemi sürecinde iletişim faaliyetlerine hız kazandırmıştır. Bu çalışmada hızlı tüketim ürünleri sektörüne hizmet eden yedi halkla ilişkiler ajansı temsilcisine Mondy’e göre kurum kültürünü etkileyen faktörler (iletişim, motivasyon, liderlik, yönetim süreci, organizasyon yapısı ve yönetim tarzı) doğrultusunda oluşturulan sorular çerçevesinde yarı yapılandırılmış görüşme tekniği uygulanmıştır. Araştırma sonucunda hibrit (yarı uzaktan/ yarı ofis) çalışma düzeninin ajans çalışanları tarafından benimsendiği, ajanslarda mesai kavramının ortadan kalktığı, ajans tarafında müşteriye hizmet sürecinin 7/24 kesintisiz verilmeye başlandığı, dijital iletişim araçlarının iletişim süreçlerini hızlandırdığı ve ajansların iş kapasitelerinin arttığı ortaya çıkmıştır. Bu etkenler doğrultusunda pandemi sürecinin ajansların kurum kültüründe hem olumlu hem de olumsuz yönde kalıcı davranış değişiklikleri oluşturduğu gözlenmektedir.
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Puffer, Raymond H., and Glen H. Hoppes. "Development of a Flexible Pilot High Temperature MEA Manufacturing Line." In ASME 2004 2nd International Conference on Fuel Cell Science, Engineering and Technology. ASMEDC, 2004. http://dx.doi.org/10.1115/fuelcell2004-2523.

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Despite the fact that the invention of the fuel cell is more than 160 years old, the fuel cell industry today is still in its infancy. While there are many large companies active in the industry, it is, for the most part, dominated by many small and startup companies focused on the design and development of fuel cell systems. Relatively little attention has been given to the cost effective high-volume (i.e., automated) manufacture of the resulting systems and components. If the wide spread commercial use of fuel cells is to become a reality, and we are to realize the potential benefits to our environment and mankind it is essential that we also put the appropriate level of attention on the enabling manufacturing technologies. Celanese Ventures GmbH is a “new venture” arm of Celanese AG, located in Frankfurt, Germany. They are focused on developing the market for their high temperature polybenzimidazole (PBI®)-based membrane material for use in Proton Exchange Membrane (PEM) fuel cells. Several years ago Celanese realized that the best way to ensure the market for their membrane material is to develop the capability to produce complete membrane electrode assemblies (MEAs) that can be incorporated into fuel cell systems being developed by other companies. Furthermore, such value-added processing can be economically advantageous. This paper will describe the multi-phased collaboration between Celanese, the Flexible Manufacturing Center (FMC) located at Rensselaer Polytechnic Institute (RPI), and Progressive Machine and Design (PMD) to develop a fully automated high temperature MEA pilot manufacturing line that began operation in September, 2002. The FMC has and continues to serve in a unique role for a university research center. The FMC has been involved in the concept development, laboratory proof of principle, acquisition management, technical representation during the design, build and implementation phases, and the ongoing optimization of and improvements to the operational pilot line. We will describe the unique properties of the high temperature PBI® membrane and the benefits of this form of membrane in PEM fuel cell operations. The specific role of the FMC during each phase of the project will be highlighted, and a description of the resulting pilot line will be provided. Finally, we will discuss the important role that effective technology transfer plays in a project with the magnitude and complexity described herein.
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Greisman, Austin, Keyvan Hashtrudi-Zaad, and Joshua A. Marshall. "Detection of Conductive Lane Markers using mm Wave FMCW Automotive Radar." In 2021 IEEE International Conference on Multisensor Fusion and Integration for Intelligent Systems (MFI). IEEE, 2021. http://dx.doi.org/10.1109/mfi52462.2021.9591167.

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Pörtzgen, Niels, and Ola Bachke Solem. "Extending FMC Based Ultrasonic Imaging Practices to Smaller Wall Thickness." In Abu Dhabi International Petroleum Exhibition & Conference. SPE, 2021. http://dx.doi.org/10.2118/207494-ms.

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Abstract During the construction of pipelines for the transportation of oil and gas, the inspection of girth welds is a critical step to ensure the integrity and thereby the safety and durability of the pipeline. In this paper we present an advanced technology ‘IWEX’ for the non-destructive testing of welds based on 2D and 3D ultrasonic imaging. This technology allows for safe, fast, and accurate inspection whereby the results are presented comprehensively. This will be illustrated with results from a recent project. The IWEX technology is based on an ultrasonic inspection concept, whereby ‘fingerprints’ of ultrasonic signals are recorded, also referred to as ‘full matrix capture’ (FMC) data. Then, an image area is defined, consisting out of pixels over an area large enough to cover the inspection volume. With the FMC data, image amplitudes are calculated for each pixel so that the shape of geometry (back wall, front wall, cap, and root) and possible indications are revealed. As opposed to traditional ultrasonic testing strategies, the detection and sizing of indications is therefore less dependent on its orientation. The project concerned the inspection of J and V welds from a 5.56″ diameter carbon steel pipe with an 8.4mm wall thickness. The wall thickness is relatively thin compared to common inspection scopes. Therefore, the inspection set-up was adapted, and procedural changes were proposed. Consequently, additional validation efforts were required to demonstrate compliance with the required inspection standard; DNVGL-ST-F101: 2017. As part of this, welds were scanned with seeded indications and the reported locations were marked for macro slicing under witnessing of an independent representative from DNVGL. The resulting images from the indications in the welds showed great detail with respect to the position, orientation and height of the indications. A quantitative comparison with the results from the macro slices was performed, including a statistical analysis of the height sizing and depth positioning accuracies. From the analysis, it could be observed that the expected improvements with respect to the resolution and sizing accuracy were indeed achieved. Thereby, the procedure has proven to be adequate for the inspection of carbon steel girth welds within the thin wall thickness range (~6mm to ~15mm). The IWEX technology is a member of the upcoming inspection strategy based on imaging of ultrasonic FMC data. This strategy can be considered as the next step in the evolution of inspection strategies after phased array inspection. The IWEX technology has been witnessed and qualified by independent 3rd parties like DNVGL, this makes the IWEX technology unique in its kind and it opens opportunities for further acceptance in the industry and other inspection applications.
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