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Journal articles on the topic 'FMCG market'

Author: Grafiati
Published: 4 June 2021
Last updated: 31 May 2022

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1

Shukla, Shubhendu S., and Saurabh Bajpai. "Customer Taste & Buying Behavior for FMCG Products A Special Reference to the Rural & Sub-Urban Area of Lucknow City of Uttar Pradesh." Restaurant Business 118, no. 9 (September 27, 2019): 13–27. http://dx.doi.org/10.26643/rb.v118i9.7921.

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The sub-urban market is one of the best opportunities that FMCG companies trying to cash now a days and the companies tries to put their effort to get the best results from these companies. For any of the common family in these areas a major portion of the monthly budget of each household is reserved for FMCG products. The amount of these products distributed in the market against FMCG products is very high, as the compared with the number of products the customers consumes. The condition of competition in FMCG sector is extremely high resulting in extreme pressure on margins of profit. In this paper my efforts are to understand the buying behavior of the consumers towards FMCG products as there was a time when the FMCG companies ignores the consumers, they just want to produce and sell the product as and where basis they have no interest to produce or sell products on consumer basis or their interests. As per studies it seems that it is the initial stage for the Indian FMCG sector and as per as the time had passed, the strategy and marketing style of FMCG companies had been changed. As the title of my paper reflects, my focus area is more and more sub-urban areas of the Lucknow city and nearby areas of the Lucknow. I had tried to understand the market of FMCF sector in Lucknow and what the customer says for the products and the one most important aspect that whether the customer are loyal for the company or products or not?
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Sharma, Vineet, Saumya Gulati, Ashutosh Pandey, Dev Nath Singh Gautam, and Himanshu Himanshu H. "Trends in Ayurvedic FMCG Market." Journal of Young Pharmacists 11, no. 2 (May 1, 2019): 126–29. http://dx.doi.org/10.5530/jyp.2019.11.28.

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3

Kumar, Brajesh, and Mintu Gogoi. "Fast Moving Consumer Goods Industry in Rural Market of India: A Case of Mutual Reinvigoration." Ushus - Journal of Business Management 12, no. 4 (September 9, 2013): 51–65. http://dx.doi.org/10.12725/ujbm.25.3.

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The present study has been undertaken to make an assessment of the growing eminence of FMCG industry in the era of enriching rural market in India. The Indian Fast Moving Consumer Goods (FMCG) industry began to take shape during the past five decades. The FMCG sector is a keystone of the Indian economy as it touches every aspect of human life. The FMCG sector, which offers tremendous growth prospects, are food and beverage sector, health care and personal care. Presently, rural India accounts for 34% of total FMCG consumption, but it accounts for more than 40% consumption in major FMCG categories like as personal care, hot beverages, and fabric care. Moreover, 80% of FMCG categories are growing faster in rural India as against urban India (Nielson, 2011). There is a huge growth potential for all the FMCG companies as the per capita consumption of almost all products in the country is amongst the lowest in the world. In recent years, rural markets have acquired significance in countries like China and India, as the overall growth of the economy has resulted in substantial increase in the purchasing power of the rural communities. On account of the green revolution in India, the rural areas are consuming a large quantity of industrial and urban manufactured products.
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Nitin Tanted and Prashant Mistry. "An Empirical Study on Efficient Market Hypothesis with reference to FMCG Sector." GIS Business 15, no. 1 (January 11, 2020): 109–26. http://dx.doi.org/10.26643/gis.v15i1.17895.

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One of the highly controversial issues in the area of finance is “Efficient Market Hypothesis”. Efficient Market Hypothesis states that, “In an efficient market, all available price information is reflected in the stock prices and it is not possible to generate abnormal returns compared to other investors.” A lot of studies conducted previouslyto test the Efficient Market Hypothesis, confirmed the theory until recent years, when some academicians found it to be non-applicable in financial markets. According to them, it is possible to forecast the stock price movements using Technical Analysis. The results of various studies have been inconclusive and indefinite about the issue. This study attempted to test the efficiency of FMCG Sector stocks in India in its weak form. For the study, closing prices of top 10 stocks from Nifty FMCG index has been taken for the 5-year period ranging from 1st October 2014 to 30th September 2019. Wald-Wolfowitz Run test has been used to test the haphazard movements in the stock price movements. The results indicated that FMCG sector stocks does support the Efficient Market Hypothesis and exhibit efficiency in its weak form. Hence, it is not possible to accurately predict the price movements of these stocks.
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Maria Pon Reka, D., and V. E. Santhi. "A Study on Rural Marketing Management of Indian FMCG Product." Shanlax International Journal of Management 7, no. 4 (April 1, 2020): 69–79. http://dx.doi.org/10.34293/management.v7i4.2149.

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FMCG is the fourth biggest sector in the Indian economy, where the urban fragment contributes about 55% to the general revenue produced by the sector. Nonetheless, with web entrance, growing mindfulness, expanding income and evolving ways of life, the FMCG market has seen faster growth in rural India when contrasted with the urban partners. FMCG products are accounted for to represent half of the complete rural spending, which is a verification of the fast growth in the semi-urban and rural consumers in the industry. This enormous growth of the rural market in India has moved the marketable combat zones for the FMCG companies from urban to rural. The rural market today is offering boundless chances to the businesses to connect with almost 33% of the area’s populace. Web infiltration has made information available for the rural Indian consumers who are affecting their purchase choices. The focal point of these consumers is moving towards esteem based purchases rather than price-based buying. They are presently considering price in examination with utility, worth, and highlights of the products. Companies that prior treated the rural market as a freedom ground for their lower-end products are presently realizing the need to concentrate on the prerequisites of the rural customers. The core of India lies in its towns, and today it is practically difficult to prevail in business on the off chance that we leave the area’s rural populace behind. Companies, particularly in the FMCG sector, need to comprehend the elements of the blossoming rural market and think of creative systems to win the trust of these potential consumers and to remain important in the market. Hence, the present study has been focused on the study on Rural Marketing Management of Indian FMCG Product and study based on secondary sources of data collections.
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6

Spiridonova, G. V., and L. V. Mrochko. "Anti-crisis FMCG market trends during the pandemic: e-grocery, marketplace and digital technology." Ekonomicheskie i sotsial’no-gumanitarnye issledovaniya, no. 1(29) (2021): 26–33. http://dx.doi.org/10.24151/2409-1073-2021-1-26-33.

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While studying the structure of the Russian FMCG market, the authors conclude that the crisis has provoked the emergence and rapid development of a new area of interaction between retailers and large chain stores e-commerce with consumers in the FMCG segment. Three main trends in this process are identified: e-grocery, marketplaces and digital technology. The authors describe the omnichannel model of sales technology in the FMCG sector and define it as the most effective for retailers using online stores and marketplaces.
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7

Rajiakodi, Dr M., Dr R. Menaka, and V. Ganesh Prasad. "Pointers, Problems and Prospects of FMCG in Rural Market." International Journal of Trend in Scientific Research and Development Volume-2, Issue-4 (June 30, 2018): 2562–65. http://dx.doi.org/10.31142/ijtsrd14555.

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8

Dr. Udayagiri Raghunath and Dr. V.Venkateswara Rao. "A Study Of Expansion Of The Fmcg Market Across Rural Areas." Restaurant Business 118, no. 8 (August 17, 2019): 142–51. http://dx.doi.org/10.26643/rb.v118i8.7094.

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The corporate companies dealing with FMCG products have started focusing on rural markets as the urban markets have become saturated and highly competitive. Capturing the rural markets brings forth a whole new set of challenges as it is laborious to break in. This market presents the companies with gamut challenges on a new dimension which demand entirely different strategies as compared to the ones used in urban areas. Studying the rural markets for rural markets has become crucial more than ever. It is an objective learning, psychiatry of dispersion, impact of the FMCG in rural areas. This research uses diverse utensils, procedure toward analyze composed records. Several of the features used in analyzing the data are the consumer characteristics like educational qualifications, professions they are in, and the income levels. The role of TV media advertising is also analyzed. Many deals and promotions advertised on TV are investigated. The scope of authority wield by publicity happening customer choice production has looked into. The different levels of media exposure and preferable TV watching times and their favorite programs considered while analyzing the data. The spending prototype of rural clients on FMCG is examined and further categorized based on their income levels, educational qualifications, and legal awareness of consumer act. All the analyzed data, results, and suggestions presented in the visual formats.
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9

Bednarz, Joanna, and Patricia Orelly. "The importance of social media on the FMCG market in Bangladesh." International Journal of Management and Economics 56, no. 3 (September 30, 2020): 230–42. http://dx.doi.org/10.2478/ijme-2020-0019.

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AbstractObjectiveThe purpose of this paper is twofold: first, to identify the general use of the internet and examples of main social media used by residents of Bangladesh and second, to discover their potential in building marketing communication between FMCG manufacturers and consumers.MethodsThe research method used is a quantitative survey (face-to-face interviews) on the sample of 100 consumers conducted in September 2019 in Dhaka, the capital of Bangladesh.Key findingsThe majority of respondents have regular access to internet facilities and mainly two social media platforms are used: Facebook and YouTube. Product informations are sent to these media platforms for making purchasing decisions of the products of the FMCG market. Mostly males and the youngest group of respondents show the highest interest to social media.OriginalityThis study contributes to the literature to develop the understanding of marketing communications from the perspective of FMCG manufacturers entering Bangladesh, as it is being the emerging market.
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10

Khomych, O. V., and I. M. Manaienko. "Development of Enterprise Export Potential in the European FMCG Market in Terms of Risks." Problems of Economy 3, no. 45 (2020): 133–38. http://dx.doi.org/10.32983/2222-0712-2020-3-133-138.

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The article analyzes the basic concepts and principles of enterprises functioning in the FMCG market. Given that this market suggests quick return goods and consumer goods, which are characterized by high demand and frequency of purchase, the article presents the basic patterns of the market dynamic development. The principles of food industry enterprises activity have been considered, taking them as an integral part of the FMCG market. The peculiarities of dairy products export have been studied, taking into account modern economic processes in Ukraine and the reorientation of its export flows from the CIS to EU states. The authors have come to conclusion that carrying out export activity directly depends on the export potential. The article also analyzes the risks associated with the difference between international and domestic norms and regulations stated in the export legislation and legislation on the quality of perishable dairy products, which may be faced by companies already exporting dairy products to the EU market or just planning to enter this promising foreign market. We have assessed the attempt to increase the competitiveness of Ukrainian products through raising their quality and bringing it in accordance with international standards. The determinants dominating in the export activity of the FMCG businesses in the EU market have been identified, taking into account the potential risks. It has been proved that in order to increase the export potential of enterprises working in the FMCG-market in the conditions of systemic risks caused by business environment, a promising area of research may consist in improving the institutional framework in such spheres as standardization, conformity assessment and market surveillance by integrating Ukrainian institutions into European and international structures.
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11

Dar, Imran Mehraj, and Dr A. K. Singh. "Impact of Advertising on Buying Decision of Consumers towards FMCG products in the Rural Market." International Journal of Business and Management Research 6, no. 3 (September 30, 2018): 85–90. http://dx.doi.org/10.37391/ijbmr.060302.

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The identity of India is represented by its rural masses as it represents the heartland of true culture and possesses more than 70 percent of total population. Rural markets have become integral part of global market and are growing at above two times faster pace than urban markets. Despite rising urbanization, still 63 percent Indian population will continue to live in the rural areas in 2025 as reported by Mckinsey. Due to this rural market becomes a goldmine and provides unique opportunities to the marketers to expand their market and make their margin by creating awareness among rural customers about their products and influence their buying decision. Advertising is playing a vital role in creating the awareness and influences customer buying behavior towards FMCG. The paper investigates about the influence of advertisement on the consumer’s buying behavior towards FMCG products in the rural areas of Bhopal. The sample of 300 respondents has been taken and data has been analyzed by using different statistical techniques to achieve the objective.
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12

Krasova, N. E., E. M. Leshchenko, E. N. Ryzhkova, and E. V. Ryzhkova. "ON THE DEVELOPMENT STRATEGY OF THE REGIONAL CONSUMER MARKET BASED ON THE PRINCIPLES OF LEAN MANUFACTURING." Region: systems, economy, management 2, no. 53 (2021): 37–46. http://dx.doi.org/10.22394/1997-4469-2021-53-2-37-46.

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Subject. Overcoming the economic consequences of the COVID-19 pandemic for the consumer market based on the analysis of the state and use of the innovative potential of lean technology systems by international companies in the FMCG segment. Topic. Analysis of the state and use by international companies of the FMCG segment of the innovative potential of lean-technology systems in the organization of retail sales of consumer goods as one of the ways to overcome the economic consequences of the COVID-19 pandemic for the consumer market. Goals. Determination of the main strategic directions for the development of the regional consumer market based on the use of lean technologies. Methodology. System analysis of the international and Russian experience of the FMCG segment of the innovative potential of lean technology systems. Results. Strategic directions for the development of the regional consumer market and increasing the potential of retail chains based on lean-technologies of lean production have been developed. Scope of application. The consumer market at the meso-level. Conclusions. The development of the consumer market, including the Voronezh region, based on the principles of lean production is a factor in increasing retail turnover, increasing the profitability and competitiveness of regional retail chains. Keywords: region, consumer market, entrepreneurship, retail trade, lean manufacturing, product value, population
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13

Karthik, T. T., and T. P. Ram Prasad. "SWOT (Strength, Weakness, Opportunities and Threats) Analysis of Fast Moving Consumer Goods (FMCG) Industries in India." ComFin Research 8, no. 1 (January 1, 2020): 92–100. http://dx.doi.org/10.34293/commerce.v8i1.3523.

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Fast Moving Consumer Goods (FMCG) is the fourth biggest sector in the Indian economy. There are three primary segments in the sector food and refreshments, which represents 19 percent of the sector; medical services, which represents 31 percent of the offer; and family unit and individual consideration, which represents the staying 50% offer. FMCG market is relied upon to grow 5-6 percent in 2020. FMCG’s metropolitan segment developed by 8 percent, though, its rustic segment grew 5 percent in the quarter finishing September 2019, upheld by moderate swelling, increment in private consumption and country pay. Indian online basic food item market is assessed to surpass deals of about Rs 22,500 crore (US$ 3.19 billion) in 2020, a noteworthy hop of 76 percent over the earlier year. FMCG organizations are hoping to put resources into energy productive plants to profit the general public and lower cost in the long haul. Dabur had plans to contribute Rs 250-300 crore(US$ 38.79-46.55 million) in FY19 for limit extension and potential acquisitions in the homegrown market. The sector saw sound FDI inflow of US$ 16.28 billion during April 2000-March 2020. Investment goals identified with FMCG sector emerging from paper mash, sugar, fermentation, food handling, vegetable oils and vanaspati, cleansers, beautifiers, and toiletries businesses worth Rs 19,846 crore (US$ 2.84 billion) was implemented until December 2019. Developing mindfulness, simpler access, and changing way of life are the key development drivers for the consumer market. The attention on farming, MSMEs, training, medical care, framework and expense discount under Union Budget 2019-20 was required to legitimately affect the FMCG sector. Activities attempted to expand the extra cash in the possession of average person, particularly from country regions, willbe gainful for the sector. Hence, it is being a motivational factor to the researcher to have a study on the SWOT analysis of FMCG Industries in India.
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Avinash Pareek, Avinash Pareek. "Indian Rural Market: An Impulse to FMCG Sector." IOSR Journal of Business and Management 8, no. 1 (2013): 21–27. http://dx.doi.org/10.9790/487x-0812127.

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15

Wilson, Ian, and Maria Mukhina. "Market segmentation in Russian subsidiaries of FMCG MNEs." Marketing Intelligence & Planning 30, no. 1 (January 27, 2012): 53–68. http://dx.doi.org/10.1108/02634501211193912.

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16

Gnanakumar, P. Baba. "Reinforcement of Brands Inspired by Faith with the Paradox of Cultural Divergence in Indian FMCG Market." IIM Kozhikode Society & Management Review 9, no. 1 (October 13, 2019): 96–107. http://dx.doi.org/10.1177/2277975219863185.

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Self-esteem values, with the new art of living, in the minds of Indians, lead to establish faith among the spiritual organization. Later on, the spiritual organization branded their names and market the products in their branded name. These brands, which are inspired by faith and created by Indian spiritual gurus have even disrupted the fast-moving consumer goods (FMCG) market by being customer-centric instead of being geared by lucrative returns. It is in this context this research is motivated: to find the cultural divergence factors that lead to change the consumption pattern of FMCG and how Indian spiritual gurus are segmenting the market. The research concludes that cultural divergence variables such as power distance, collectivism, uncertainty avoidance and long-term orientation influence the brands that are inspired by faith. Spiritual gurus in India are using sociocultural marketing activities such as social endorsement and cause-related marketing strategies for segmenting the markets.
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Et. al., M. Vivek Prabu,. "Impact of Lockdown in the FMCG sector of the Indian Stock Market – Analysis using Statistical Methods." Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12, no. 1S (April 11, 2021): 647–54. http://dx.doi.org/10.17762/turcomat.v12i1s.1953.

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The Covid19 outbreak has shattered the Global economy and Indian economy too had got no exemption from it. Despite the GDP of India moving in the negative trend, very few sectors like Pharmaceutical and FMCG have shown some positive signs because of this pandemic and the lockdown followed by it. Consumer staples will always remain essential irrespective of the economical movement. In particular, during the tougher times, whenever there arises an unprecedented scenario, the humankind will always try to safeguard itself and in turn that will certainly cause a high demand in the FMCG sector. In this paper, we will be analysing the impact of lockdown in the movement of the FMCG sector using some of the Statistical tools
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Chatterjee, Amrita, and Isita Lahiri. "Brand Equity Analysis of Select Personal Wash Brands Based on Brand Loyalty and Perceptual Selectivity." IRA-International Journal of Management & Social Sciences (ISSN 2455-2267) 6, no. 2 (February 27, 2017): 138. http://dx.doi.org/10.21013/jmss.v6.n2.p2.

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<em>A major part of Marketing is brand building. Once a brand is established in the market it has a positive impact on the sales of the product which is associated with that brand. Now in this process of brand building brand equity becomes the key factor to get the edge over the competitors. Brand equity of FMCG products depends on few factors but here the objective of the study is to analyze brand equity with respect to brand loyalty and perceptual selectivity as the key determinants of brand equity in Indian FMCG market with special reference to some personal wash brands under the category of personal care FMCG products. Some demographic variables are also taken into account to establish the influential effects of these variables on brand equity.</em>
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Ashri, Dhananjay, Bibhu Prasad Sahoo, Ankita Gulati, and Irfan UL Haq. "Repercussions of COVID-19 on the Indian stock market." Linguistics and Culture Review 5, S1 (November 17, 2021): 1495–509. http://dx.doi.org/10.21744/lingcure.v5ns1.1792.

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The present paper determines the repercussions of the coronavirus on the Indian financial markets by taking the eight sectoral indices into account. By taking the sectoral indices into account, the study deduces the impact of virus outbreak on the various sectoral indices of the Indian stock market. Employing Welch's t-test and Non-parametric Mann-Whitney U test, we empirically analysed the daily returns of eight sectoral indices: Nifty Auto, Nifty FMCG, Nifty IT, Nifty Media, Nifty Metal, Nifty Oil and Gas, Nifty Pharma, and Nifty Bank. The results unveiled that pandemic had a negative impact on the automobile, FMCG, pharmaceuticals, and oil and gas sectors in the short run. In the long run, automobile, oil and gas, metals, and the banking sector have suffered enormously. The results further unveiled that no selected indices underperformed the domestic average, except NIFTY Auto.
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Dr Subhadeep Chakraborty and Subhadeep Mukherjee. "A Study on Customer’s Satisfaction towards Brands of Select Fast Moving Consumer Goods." GIS Business 15, no. 2 (February 9, 2020): 88–103. http://dx.doi.org/10.26643/gis.v15i2.18900.

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The demand for fast-moving consumer goods (FMCG) is increasing day by day. Today we are witnessing a lot of brands of FMCG products in the Indian market. But the question is how much these brands are satisfying the customers’ needs in the Indian market. Keeping this point in view, the paper endeavours to highlight how much the customers are satisfiedwith the brands of FMCG products. Existing literature shows that product quality, service quality, perceived value and financial benefit actually affect customer satisfaction. So analysis in this paper is made to see the correlation with customer satisfaction to other independent variables selected. The relationship between the dependent and independent variables in the study has been analyzed using Regression Analysis. The study is carried out in Tinsukia town, Assam with the total sample size of 375 selected on a quota sampling basis.
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Larina, Yaroslava. "Innovation and marketing strategies of enterprises on the innovative food products market." Annals of Marketing Management and Economics 3, no. 1 (June 30, 2017): 33–47. http://dx.doi.org/10.22630/amme.2017.3.1.4.

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The purpose of the present paper is to identify the particular use of marketing strategies for innovative products and to define the features thereof. Innovative food products can be defined as those made of unconventional materials, with the use of the latest technologies and new methods of processing and storage, and/or innovative tools of marketing promotion. In the paper I show that innovative strategy is a leading functional strategy of high-tech enterprises. It involves producing a comprehensive set of measures for improving technological aspects of the production process, changes in the company’s organisational structure, and the implementation of modern management technologies. The strategy requires companies to act consistently, which allows them to position themselves in the market. A change in strategy is a response to changing external conditions. Innovative food products belong to the FMCG market, which is characterised by tough competition and oversupply. Forming effective strategies, creating successful brands and profitable business activity in this market requires an approach tailored to this market. Strategies of leading brands in the FMCG sector include seeking out prospects in emerging markets, acquiring leaders in profitable and attractive segments and forming alliances with competitors.
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Dost, Florian, Ulrike Phieler, Michael Haenlein, and Barak Libai. "Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast-Moving Consumer Goods." Journal of Marketing 83, no. 2 (December 7, 2018): 62–81. http://dx.doi.org/10.1177/0022242918817000.

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Seeded marketing campaigns (SMCs) have become part of the marketing mix for many fast-moving consumer goods (FMCG) companies. In addition to making large investments in advertising and sales promotions, these firms now encourage seed agents or microinfluencers to discuss brands with friends and acquaintances to create further value. It is thus critical to understand how an FMCG seeding program interacts with traditional marketing tools when estimating the effectiveness of such efforts. However, the issue is still underexplored. The authors present the first empirical analysis of this question using a rich data set collected on four brands from various European FMCG markets. They combine advertising and sales promotion data from FMCG brand managers with sales and retail variables from market research companies as well as firm-created word-of-mouth variables from SMC agencies. The authors analyze the data using several approaches, confronting challenges of endogeneity and multicollinearity. They consistently find that firm-created word of mouth through SMC programs interacts negatively with all tested forms of advertising but positively with promotional activities. This phenomenon has significant implications for understanding the utility of SMCs and how they should be managed. The analysis implies that SMCs may increase total sales by approximately 3%–18% throughout the campaigns.
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Sapir, Andrey. "The Stages of Category Management Implementation Process in the Russian FMCG Market." Moscow University Economics Bulletin 2016, no. 6 (December 30, 2016): 112–32. http://dx.doi.org/10.38050/01300105201667.

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The development of category management practices in the foreign markets has made crucial the study of category management tools as well as their use within the complex structure of the Supplier- Retailer relationship in Russian consumer goods market. The article highlights the meaning of the category in terms of managing retail sales and the process of category management implementation. Using desk research method with the category as a level of analysis, we analyzed 10 business cases of Russian FMCG market representatives. The analysis of existing practices allows to evaluate the applicability of the classical category management implementation model in the domestic market and to identify the most common tools. The results of the study indicate that companies in the domestic market have short-term orientation on the development of the category and implement category tactics without defining the role and the strategy of the category.
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Rebiazina, Vera, Anna Daviy, and Yana Karlova. "Marketing Metrics Usage by Russian FMCG (Fast Moving Consumer Goods) Companies." Moscow University Economics Bulletin 2016, no. 1 (February 28, 2016): 108–30. http://dx.doi.org/10.38050/01300105201616.

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The aim of the paper is to identify the characteristics of marketing metrics usage by Russian FMCG (Fast Moving Consumer Goods) companies. The article provides the definition of «marketing metrics» concept, examines the theoretical aspects of marketing metrics and develops their classification. The author analyzes the basic concepts of marketing assessment and approaches to the classification of marketing metrics. The empirical research is based on a mixed strategy approach. Two stages of in-depth interviews were fulfilled to investigate the marketing metrics usage by Russian FMCG companies. Drawing on the results of the empirical research, characteristics of the marketing metrics usage by Russian FMCG companies are identified: those related to specific metrics and those related to the organization of the evaluation process of marketing activity in companies. The results of the research not only expand the theoretical framework of marketing metrics in Russian FMCG market, but also can be used by the Russian FMCG companies to improve the systems of marketing activity assessment based on marketing metrics usage.
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Abushaikha, Ismail. "The influence of logistics clustering on distribution capabilities: a qualitative study." International Journal of Retail & Distribution Management 46, no. 6 (June 11, 2018): 577–94. http://dx.doi.org/10.1108/ijrdm-01-2018-0018.

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PurposeThe purpose of this paper is to explore why and how firms with logistics-intensive operations such as fast-moving consumer good (FMCG) distributors benefit from residing in logistics clusters. In particular, this study seeks to fill a gap in the understanding of how logistics clustering may influence FMCG firms’ distribution capabilities.Design/methodology/approachThree case studies of FMCG distributors geographically agglomerated within Q Logistics Cluster in Jordan serve to elaborate the existing theory of clustering. Data were collected from 24 interviews as well as observational evidence of the FMCG distributors’ outbound logistics operations. The unit of analysis was the interaction between FMCG distributors and other agents in the logistics cluster.FindingsFMCG distributors tend to gravitate to clusters where logistics service providers and other FMCG firms co-locate. FMCG distributors interact intensively and benefit greatly from building ties with non-competitor distributors in a cluster. Informal personal relations, collaborative activities and knowledge sharing, learning opportunities and resource availability were found to act as mechanisms for generating distribution capabilities within a logistics cluster.Practical implicationsThis study provides practical implications for FMCG logistics and distribution managers who make distribution centre (DC) location decisions. The study provides such managers and their firms with a deeper understanding of the importance of co-locating DCs in logistics clusters, and may help them in designing their supply networks.Originality/valueThis is the first scholarly work to uncover the various ways in which FMCG distributors benefit from logistics clustering and explain why they may differ in performance, building on observations of their capabilities. The study provides insight from an emerging market and encourages future researchers to conduct further studies on logistics clustering in order to bring relevant theory forward.
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Thiruvattal, Eappen, and Arun Prasad. "Determinants of turnover intentions among marketing and sales representatives in the UAE." International Conference on Advances in Business, Management and Law (ICABML) 2017 1, no. 1 (December 24, 2017): 411–18. http://dx.doi.org/10.30585/icabml-cp.v1i1.35.

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This article identifies four determinants of turnover intentions among the marketing executives and sales representatives (reps). Influence of these dimensions on such employees is investigated in an emerging market’s Fast Moving Consumer Goods (FMCG) distribution environment. Extensive review of the current literature on employee turnover intentions and specific review of turnover intentions among reps and marketing executives are conducted This study identifies four dimensions of determinants of turnover intentions among marketing and sales representatives of FMCG in an emerging market. The results indicate that coordinated efforts by management to satisfy these dimensions lead to decreased turnover among marketing and sales reps of FMCG distributors. This study offers understanding of the determinants of turnover intentions of turnover intentions among marketing and sales reps of FMCG distributors. This article conceptualizes the influence of performance appraisal, developmental pay, talent acquisition and training, and learning and development on turnover intentions of Marketing and sales reps working in FMCG distribution industry. The article contributes to fill the knowledge gaps on the influence of these dimensions on turnover intentions. Key words – Turnover intentions; Marketing and Sales representatives; Performance appraisal; HR strategies, Developmental pay, Talent acquisition.
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Nadig, Asha. "An Empirical Study of Stock Split Announcements of Select BSE Sectors Using Event Study Methodology." SDMIMD Journal of Management 6, no. 1 (March 1, 2015): 1. http://dx.doi.org/10.18311/sdmimd/2015/3960.

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This study examines the stock market reaction to stock splits between 2002 and 2013 of 6 sectors of BSE-Auto, Bankex, Consumer Durables, FMCG, Health Care and IT sectors to find out if the Indian stock market is semi-strong efficient or not. The methodology used is event study under the market model. Samples of 14 stock splits are considered spread across 6 sectors. The results indicate that there are significant positive abnormal returns prior to split announcements. On the day of split announcement, 1 sector reacts positively (Health Care-3.3%) and the 5 react negatively (Auto -1%, Bankex -0.9%, CD -0.3%, FMCG -1%, and IT-1%). The results indicate that the null hypothesis, H<sub>0</sub>1, that there is no significant AAR around the stock split announcement dates is accepted.
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S, Sathyanarayana, and B. H. Suresh. "The Role of Packing on Buying Behaviour of Rural Consumers with Special Reference to FMCG." IRA-International Journal of Management & Social Sciences (ISSN 2455-2267) 8, no. 1 (August 5, 2017): 103. http://dx.doi.org/10.21013/jmss.v8.n1.p12.

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<p>Indian rural market with its enormous size and demand base offers great opportunities to marketers. However, there are many serious challenges that FMCG manufactures face in tackling rural markets, viz., the scattered nature of rural markets, their small size, remoteness, poor connectivity and tremendous heterogeneity, low level of literacy, too many languages and dialects, cultural diversities, inadequate banking facilities, acute dependence on the monsoon; seasonal demand, and media darkness are some serious limitations. However, the issue of packing is very crucial when it comes to marketing of brands in rural areas as the brand recognition in rural areas generally through its colours, logos, shape and size. Therefore, the current study has been undertaken with an intention to understand the role of packing in rural markets. In order to realize the stated objectives the researcher constructed a structured questionnaire has been constructed and pre tested and administered on 1,600 rural respondents spread across 200 villages in the state of Karnataka. The study revealed that packing make a significant role while buying FMCG. There is a significant difference in the opinion of rural consumer respondents on importance attributed to packing while purchasing FMCG as perceived by rural consumer respondents. There is a significant influence of annual house hold income of the rural consumer respondents on the level of importance attributed to packing while buying FMCG. Majority of the rural consumer respondents preferred sachets while buying FMCG. There is a significant difference in the packing size preference of the rural consumer respondents while purchasing products. There is a significant influence of the annual house hold income of the rural consumers on kind of packing preference. Majority of the rural respondents recognize brands through reading, colours, scanning of logos/pictures/trademarks and through packing style of the products. Based on the analysis of the study a brief summary of findings have been made and a meaningful conclusion has been drawn. Finally the results have been compared with the possible evidence.</p>
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Memon, Anum, Muhammad Aslam Memon, Adnan Pitafi, and Pireh Panhwar. "Investigation of Halal Certification and Country of Origin of FMCG Products." Annals of Contemporary Developments in Management & HR 2, no. 1 (February 1, 2020): 22–30. http://dx.doi.org/10.33166/acdmhr.2020.01.003.

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This paper aims to investigate various products of key distributors in Hyderabad market accordance with halal Certification and country of origin. The FMCG products are surveyed. As the demand of these products are increasing day by day. With the rapid increase of FMCG sector, Pakistan Being an Islamic country Muslims are at ease as they believe that whatever the product that is available in market is halal. Not give a second thought of country of origin. The research is performed on a survey based study to investigate the FMCG products. In that product are categorized into two categories that are food and non-food products. The survey is conducted in Hyderabad of different super markets that include Dawood super mart, Max bachat, The Grocers, Baig mart, Hamid super store and many other. In this research Food Products that are surveyed includes beverages, Dairy Products, baked Products and snacks. And Non-food products that are surveyed include Cosmetics, Toiletries, Cleaning Product and Fragrance products. Present study found that there is very less products in market are halal certified. It is an alarming time for Pakistan as it is an Islamic country there is no halal certification body that can certify the products. In food category 62 products of Beverages were surveyed out of which only 24% are halal certified, 37 dairy Products were surveyed out of which only 24.3% are halal certified ,30 snack food were surveyed out of which only 30% are halal certified and 84 baked products were surveyed out of which only 50% are halal certified. In Non-food category 69 Toiletries Products were surveyed out of which only 13% are halal certified, 26 Cleaning products out of which 0% are halal certified, 62 Cosmetic products out of which 0% are halal certified, 63 Fragrance products out of which 0% are halal certified. The total number of food products were surveyed was 213. Out of them only 35.2% were halal Certified. The total number of Non-food Products were surveyed was 220 Products. Out of them only 4.09% were halal certified. Pakistan has no regulatory body who can checked the products that are available in market, are Halal certified or not. This research is one of the few studies in context of Pakistan which is investigating the FMCG products accordance with halal certification and country of Origin. The study also provided new findings of Pakistani Market that there are very less products which are halal certified. The result of the study is quite different with other halal studies.
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Arsenova, E. V., and O. N. Pankova. "The commercialization instruments of innovations: empirical research on FMCG market." Strategic decisions and risk management, no. 6 (February 13, 2018): 42–51. http://dx.doi.org/10.17747/2078-8886-2017-6-42-51.

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The research objective is in definition of the main tools participating in process of commercialization of grocery and marketing on the basis of expansion and deepening of the existing theory and methodology of commercialization, and also development of recommendations to improvement of tools that will promote finally to increase of efficiency of process of acceptance of a novelty by the market. Research is conducted on the basis of two-stage methodology including at the first stage carrying out questioning among the employees occupied in the course of commercialization in the large companies FMCG of the market, and at the second stage a case - research of two - players of the Russian market of juice. Confirmation of the made hypothesis that in most cases the innovations put on the market, can be considered grocery that is explainable that such innovations are capable to give to consumers essentially new advantages is result of research. The interrelation between stages of commercialization and the tools applied during this period is also confirmed. In the analysis of separate tools the tools informing the consumer on new products showed the greatest importance. Among them the special importance is played by TV advertizing. Practical application of results consists in identification tools for each of stages of commercialization of innovations the FMCG companies, and also those from them which play a paramount role on each of stages are defined.
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Chernytska, Tetyana, and Anastasia Kryvenko. "DIGITAL BRANDING OF INTERNATIONAL CORPORATIONS OF THE GLOBAL FMCG MARKET." Scientific notes, no. 24 (September 7, 2021): 71–82. http://dx.doi.org/10.33111/vz_kneu.24.21.03.07.047.053.

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32

Kegenbekov, Zhandos K., Alima N. Alipova Alipova, and Alina G. Bidasheva Bidasheva. "The relationship between logistics and trade marketing in FMCG companies." Russian Journal of Water Transport, no. 69 (December 20, 2021): 133–48. http://dx.doi.org/10.37890/jwt.vi69.221.

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Logistics and marketing are usually concerned with satisfying the needs and wants of customers, respectively through their supply and demand functions in the marketplace. In order for organizations to successfully provide more value to customers, it is necessary to combine logistics and marketing functions. Globally, the importance of transport in every nation's economy is increasing every year, as its level of development has a major impact on the competitiveness of a nation's economy. The relevance of the study is that the relationship between logistics and marketing is crucial to serve FMCG market customers. A successful relationship between logistics and marketing, represents a source of competitive advantage to provide better customer service while keeping the cost of goods low. This paper presents the theoretical basis for the logistics organization of Kazakhstan's FMCG market. The current situation of domestic FMCG trade is presented and the contribution to the country's GDP is described. The main aspects and functions of logistics and marketing for finding joint areas and conflicts are also given. The principles of market supply chain management are described, the integration of logistics and marketing is analyzed using the concepts of trade marketing in distribution systems of modern companies as an example, and the logistics approach to trade and marketing activities is described. An important outcome of the analysis is the definition of marketing logistics as a source of competitive advantage, together with a description of digital marketing logistics technologies and the risks of their application.
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Sinurat, Winson, and I. Made Bayu Dirgantara. "The effects of brand equity, price, and brand proliferation on new product performance through product trial: evidence from FMCG industry in Indonesia." Diponegoro International Journal of Business 4, no. 1 (June 30, 2021): 58–68. http://dx.doi.org/10.14710/dijb.4.1.2021.58-68.

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Business competition in fast-moving consumer goods (FMCG) products in Indonesia has increased due to industry growth in this sector. Companies must create new marketing strategies to maintain and gather a broader market share. The purpose of this study is to analyze the effects of brand equity, price, and brand proliferation on new product performance of FMCG products through product trial. This study uses quantitative analysis, which uses data analysis tools SPSS 26) to analyze the data with PROCESS macro analysis to analyze the mediator variables. This study showed that brand equity, product quality, and brand proliferation had a positive and significant effect on new product performance. The PROCESS analysis results also show mediating effects between brand equity, price, and brand proliferation on new product performance through product trial. These results also show that brand equity, price, and brand proliferation can predict new product performance in the FMCG industry in Indonesia.
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RAJAGOPALAN, DR KAMAL KUMAR. "Valuation Of Fmcg Company Using Adjusted Present Value Model." Restaurant Business 118, no. 8 (July 13, 2019): 84–93. http://dx.doi.org/10.26643/rb.v118i8.7169.

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Valuation is the process of finding the current net worth of the company or finding the fair & market rate of particular company by consider the market rate of the asset of the company, capital structure of the company. For calculating the current net-worth of the company researcher used APV model for the study. Objective of the paper is to find out the current net-worth of the company, the researcher adopted analytical research method. FCFF, WACC, ROIC and growth rate are data analysis tools used for the study are. From this research it is found that company has to focus on increasing its profit by reducing its expenses. Company has to improve their operations in order to increase in the return on invested capital.
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Silvius, Stanciu, Virlanuta Florina Oana, Vochin Oana Alexandra, Ionescu Romeo Victor, and Valentin Marian Antohi. "Fast Moving Consumer Goods (FMCG) Market in Romania. Features and Trends." www.amfiteatrueconomic.ro 21, Special 13 (November 2019): 778. http://dx.doi.org/10.24818/ea/2019/s13/778.

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36

Ali, Sadia Samar, and Rameshwar Dubey. "Redefining Retailer's Satisfaction Index: A Case of FMCG Market in India." Procedia - Social and Behavioral Sciences 133 (May 2014): 279–90. http://dx.doi.org/10.1016/j.sbspro.2014.04.194.

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37

Oyner, Olga, and Elena Panteleeva. "Customer centricity approach to managing FMCG-companies in the Russian market." Upravlenets 10, no. 2 (May 7, 2019): 11–20. http://dx.doi.org/10.29141/2218-5003-2019-10-2-2.

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38

Et. al., Dr r. Karpagavalli,. "Technical Strategies Of Selective Fmcg Marketers In India." Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12, no. 2 (April 11, 2021): 1300–1303. http://dx.doi.org/10.17762/turcomat.v12i2.1207.

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This study aims at providing a better knowledge of Competitor Intelligence tools & techniques. “CHANGES REMAINS UNCHANGED “is a powerful eye-opener key tool. Since when world becomes Digitalized the marketing research also turned into digital form. A common customer never thinks that how our desired product Avails in the market. But the modern marketer could able to read their customer mind without approaching them directly.. for this magical result one corporate company is reading & observing their rival competitor. This article based on an empirical study of Competitor intelligence tools & techniques strategies towards FMCG marketers of India
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39

Trihatmoko, R. Agus, Roch Mulyani, and Niki Lukviarman. "Product Placement Strategy in the Business Market Competition: Studies of Fast Moving Consumer Goods." Business and Management Horizons 6, no. 1 (June 2, 2018): 150. http://dx.doi.org/10.5296/bmh.v6i1.13239.

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The phenomenon of distribution intensity has received little attention in academic research, particularly in its relation to the distribution of Fast Moving Consumer Goods (FMCG). This paper aimed at exploring distribution management practices that is appropriate for describing concept and theory related to product placement in the market. The paper uses either qualitative research method as phenomenology by using the philosophy of constructivism interpretation or grounded theory by philosophy of pragmatism interpretation. The data obtained to study the development in FMCG distribution management in term of channel group of traditional markets in Indonesia. The result identifies and describes that product placement concept pervades relations among: (1) the firm’s strategic policy; (2) numbers, types, and roles of salesperson; (3) the distribution level of product; and (4) the customers’ coverage expansion. Theoretically this paper proposes four typical of product placement strategies namely; trial, introduction, attacker, and leader. It might be argued that the findings of this study have constructively arranged the concept and theory of product placement as a form of its novelty. The result of the study contributes into the concept of “place” in marketing mix, along with the use of agency theory as an alternative perspective in marketing management research.
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40

Vyatkina, Yu. "Flexitarians, pandemic and plant-based products: how healthy lifestyle changes the FMCG retail market." Positive changes 2, no. 1 (April 5, 2022): 54–59. http://dx.doi.org/10.55140/2782-5817-2022-2-1-54-59.

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Numerous studies in the market for conscious consumption in food service and retail show that an increasing number of people in Russia opt for a diet that is mostly plant-based with rare inclusions of animal-source foods. These people are called flexitarians. Modernday food service and retail industries provide flexitarians with a rather wide variety of goods and special offers. Meanwhile, experts claim that the analysis of these growing markets demonstrates the efficiency of social impact and requires new ways to measure it in complex systems with a plethora of simultaneous factors and trends.
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41

Pandey, Neeraj, Nikhil Mehta, and Shreya Basu Roy. "Semiconductor Pricing Strategy in USB Market: A Market Leader’s Dilemma." Business Perspectives and Research 5, no. 1 (November 30, 2016): 1–10. http://dx.doi.org/10.1177/2278533716671614.

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The semiconductor market has become more competitive than ever before with new players joining the industry. There is pressure for innovation and differentiation in this industry to maintain leadership. The resultant innovative products have wide application but are sold in hypercompetitive market. The industry requires price management at transaction level to achieve efficiency and excellence with each of the diverse customers. The pricing in the semiconductor industry is done more scientifically as compared to other industries like FMCG, consumer durables, and health care. Pricing software aid managers in determining the appropriate price. This research looks holistically at the pricing issues especially faced by market leader with focus on Universal Serial Bus (USB) customers. The market leader traditionally does premium pricing in semiconductor industry. We question that—Should a market leader always charge price premium in all its product lines? Which pricing strategy is better—skimming pricing strategy or penetrative pricing strategy? The objective of the research is to find appropriate pricing strategy for the specific product category. A right price would lead to enhanced revenue besides better customer conversion ratio.
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42

Trihatmoko, R. Agus. "Intensity of Sales Turnover and Promotional Expenditure and the Likelihood of New Product Success: Configurational Matrix of Fast Moving Consumer Goods (FMCG)." Research in World Economy 10, no. 3 (July 25, 2019): 320. http://dx.doi.org/10.5430/rwe.v10n3p320.

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The FMCG marketing phenomenon plays all elements of the marketing mix (4P's), so that each element is thought to have a high degree of complexity. The first objective of this research was to uncover the responses of buyers in the business market to the offering of a new product related to the marketing environment situation - P: promotion and other environments; and next, detecting product performance and its parameters as an evaluation tool for the success of new products. Qualitative research methodology was applied, and was designed using a grounded theory strategy and an interpretative approach, constructivism and pragmatism. Data was collected from the phenomenon of FMCG competition in traditional markets in Indonesia. The results of the research identified buyers' responses reveal that the marketing - promotion environment was directly taken into consideration by purchasing decisions; marketing environment - promotion is valued by the buyer in relation to the marketing environment - price, and the expected impact on the competitive environment - activity and results of promotion. The concepts from the results of this study have implications for the practice of corporate strategies regarding new product launches, marketing and financial budgeting, brand strategy, and marketing market performance. All these matters show that the depth of the purchasing behavior perspective, as well as the performance and success of a product based on promotional strategies is the originality of this paper.
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43

Hrisanova, T., and R. Ashurbekov. "Modern Problems Of Hr-Management In Fmcg Retail Chains." Management of the Personnel and Intellectual Resources in Russia 8, no. 6 (February 19, 2020): 71–76. http://dx.doi.org/10.12737/2305-7807-2020-71-76.

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The article discusses the most relevant problems in HR-management of modern retail chains in Russia. Efficient HR-management and coordinated work in all HRM subsystems are the keys to a long-lasting competitiveness in context of the proceeding transfer to a new sustainable development economics. The FMCG-segment is distinguished from many other economical segments in Russia by its high competitiveness and market saturation. Under such circumstances it’s highly important not only to manage the staff , but also to take a proactive approach, which means to diagnose the HRM-system, to identify all the possible problems and to implement the most effi cient HR-technologies. This article shows a wide range of relevant HR-problems in all HRM-subsystems, which may threaten Russian FMCG-retail chains.
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44

Prashar, Sanjeev, Harvinder Singh, Kumar Saurabh, and Virinchi Acharlu Madanapalli. "Dove hair oil: marketing in India." Emerald Emerging Markets Case Studies 4, no. 3 (August 11, 2014): 1–12. http://dx.doi.org/10.1108/eemcs-06-2013-0104.

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Study level/applicability The case is intended to be used by post-graduate students of Management in the courses of Marketing Management and New Product Management. This case may also be used in other courses like Consumer Behaviour and Strategic Marketing. Case overview Indian fast-moving consumer goods (FMCG) sector set to reach an astonishing INR165.62 trillion (US$3.6 trillion) by 2012 gave a tremendous opportunity to Hindustan Unilever Limited (HUL) to establish its footprint in all consumer packaged products. Dove, a brand of HUL, primarily catering to the premium segment of the market, launched Dove Elixir Hair Oil in November 2012 priced at INR185 (US$3.41) for 90 ml. This was five times higher than any other light hair oil in the market. The case brings out facts that describe market situations at that time and questions if a substantial market at higher end, for Dove hair oil, was available. Expected learning outcomes This case has been documented to help students understand the concept and applicability of brand extension strategy. The students shall learn the dynamics of this strategy in the market by answering the following questions: What are the factors that contributed to the growth of FMCG market in India? Evaluate HUL's decision to extend the brand Dove into other product categories? Was the market for Dove hair oil available at the higher end? What strategies should Dove use for its hair oil? Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
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45

Odilova, Sitora. "ANALYSIS OF COMPETING BRANDS BY CLASSIFICATION OF CONSUMER GOODS, BRAND ADVANTAGES IN THE JUICE MARKET." INNOVATIONS IN ECONOMY 11, no. 3 (November 30, 2020): 71–79. http://dx.doi.org/10.26739/2181-9491-2020-11-10.

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The aim of this study is to study the influence of various characteristics of the FMCG juice market, such as price, quality, taste, advertising, packaging and color, on consumer consumer behavior. The world as well as the juice market in Uzbekistan is briefly described. Consumer preferences and attitudes towards juices in the country are comparable among competing companies. Consumer preferences by brands are analyzed. It found that specific characteristics of a product areimportant indicators of consumer demand.
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46

Jung, Sang-Uk, John Zhu, and Thomas S. Gruca. "A meta-analysis of correlations between market share and other brand performance metrics in FMCG markets." Journal of Business Research 69, no. 12 (December 2016): 5901–8. http://dx.doi.org/10.1016/j.jbusres.2016.04.106.

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47

Bhattacharya, Subhajit. "Modelling channel partners’ opinions to achieve value-based relationship." Journal of Indian Business Research 11, no. 3 (August 19, 2019): 220–43. http://dx.doi.org/10.1108/jibr-04-2017-0037.

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PurposeThe present competitive marketing environment demands effective role of distribution channels to create and develop a value-based infrastructure where companies can easily distribute their products into the consumers’ market. Relationship bonding between the channel partners and the company strengthens marketing efficiencies of the distribution function, which is supported by policies of the companies relating to joint business actions and value sharing. Both the tangible functional value and emotional functionalities play a vital role in the continuous success and the growth of distribution channel. The purpose of this paper is to understand the value-based distribution channel relationship for greater channel equity in fast-moving consumer goods (FMCG) sector.Design/methodology/approachThe present study used a survey design to collect data from 156 FMCG channel members selected through stratified random sampling procedure. A five-point Likert-type scale was personally administered to obtain participants’ responses. Data were analysed using the Relative to an Identified Distribution (RIDIT) approach.FindingsThe findings of the current research paper have demonstrated that in the current competitive marketing environment, only the functional values are not enough. This research paper identifies that there is a strong need of emotional touch and linkages which leads to a symbiotic channel–company relationship and commitments in FMCG industry.Originality/valueThe present research is an original and innovative thought process of evaluating factors influencing the value-based distribution channel relationship for greater channel equity pertaining to FMCG industry by using the RIDIT approach.
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48

Pénzes, Ibolya Rózsa, and Éva Pólya. "interrelationship between the factors influencing retail selection behavior and FMCG market network." Economica 10, no. 2 (August 21, 2020): 77–82. http://dx.doi.org/10.47282/economica/2019/10/2/4091.

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From the consumer behaviour perspective the role of retail selection have a salient importance. Hence in the case of FMCG markets network development as a key area of store chains’ distribution systems is a substantial tool in competition for customers. In our paper we investigate the main network development influencing factors in the case of main store chains is Hungary. We also detail the relationship between the size and the change of store chains and the consumer store choice, possibilities, and the freedom-level of decision making
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49

Romanchenko, Natalia, and Anna Kovranska. "Features of Sales Promotion in the FMCG Market in Modern Economic Conditions." Scientific Papers NaUKMA. Economics 4, no. 1 (November 27, 2019): 88–94. http://dx.doi.org/10.18523/2519-4739.20194.1.88-94.

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50

Pénzes, Ibolya Rózsa, and Éva Pólya. "interrelationship between the factors influencing retail selection behavior and FMCG market network." Economica 10, no. 2 (August 21, 2020): 77–82. http://dx.doi.org/10.47282/economica/2019/10/2/4091.

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From the consumer behaviour perspective the role of retail selection have a salient importance. Hence in the case of FMCG markets network development as a key area of store chains’ distribution systems is a substantial tool in competition for customers. In our paper we investigate the main network development influencing factors in the case of main store chains is Hungary. We also detail the relationship between the size and the change of store chains and the consumer store choice, possibilities, and the freedom-level of decision making
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