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Dissertations / Theses on the topic 'FMCG'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

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1

Hahrs, Jakob, Pehr Andersson, David Evaldsson, and Jakob Hulenvik. "Distributionsstrukturer för FMCG-varor : - en intervjustudie." Thesis, Linnéuniversitetet, Institutionen för ekonomistyrning och logistik (ELO), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-36423.

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Inom logistiken finns det ett antal frågeställningar, där struktur är ett viktigt område. Strukturfrågorna berör bland annat distributionen, exempelvis om en färdig produkt ska lagras eller skickas direkt till kund samt hur själva transporten ska gå till. Distributionsstrukturen syftar till att överbrygga de gap som uppstår mellan producerande företag och konsumenterna av deras produkter. Distributionen är i vissa fall mer komplex än företaget i sig, där beslutsfattandet kan handla om vilka delar som ska outsourcas och vilka externa aktörer som ska samarbetas med. Val gällande distributionen k
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Аксьонова, С. Ю. "Особливості рекламної діяльності в секторі FMCG". Thesis, Видавництво СумДУ, 2011. http://essuir.sumdu.edu.ua/handle/123456789/12231.

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Škoda, Martin. "Zásady dobré reklamy v kategorii FMCG." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16716.

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Neumann, Martin. "Optimalizace procesů nákupního oddělení FMCG společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-165268.

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The diploma thesis called "Optimization of processes in procurement departmenf of FMCG company" is focused on the optimization of procurement processes in an unnamed FMCG company. The main goals of this work include the analysis of similar solutions in business process optimization and selection of appropriate methods and procedures. Other objectives are to analyze the current state of processes, their support and maturity and potential improvement identification in selected processes. Last goal is a suggestion of project proposals designed to achieve potential improvement identification in th
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Kraft, Zdeněk. "Využívání mediatypů v FMCG kategorii - jogurtové výrobky." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-73897.

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This thesis inquires into media mix in the FMCG category, focusing on yoghurt products. The theoretical part describes the mediamarket entities and functioning, important media indicators, media research projects and monitoring projects of advertising expenditures. After the division of the media from a theoretical point of view comes a chapter exploring the markets of particular media types and their characteristics which results in the evaluation of their advantages and disadvantages in advertising communication. The final part analyzes the media mix and advertising spending over the whole C
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Gilchrist, Philip. "Relationship Marketing in the FMCG : The Forgotten Consumer." Thesis, Linköpings universitet, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-119539.

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Many producers in the FMCG experience immense pressure from strong retailers and hard discounters. One solution proposed by academics is through engaging in Relationship Marketing with the end consumer to create a strong pull-effect and loyalty to the brand. In order to understand how producers make use of Relationship Marketing, 5 case studies with Swedish FMCG- producers has been conducted. It has been found that producers merely make any use of Relationship Marketing towards consumers, albeit focus a lot of resources on Relationship Marketing towards the immediate customers. The author exam
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Hofmanová, Tereza. "Využití sociálních sítí v marketingové strategii FMCG společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-82013.

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This diploma thesis outlines the ways of efficient marketing use and performance measurement of social networks by FMCG companies. The first chapter defines the concewpt of social networks, describes their benefits for company marketing and introduces the major world and Czech social networks. The second chapter is dedicated to the current most important social network, Facebook. The sub-chapters are covering structure and creation of a fan page, main principles of page management, post planning, aplications, ads, social graph and Facebook advertising policies. Main attention is given to the c
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8

Waniausová, Lucie. "Marketingové plánování v FMCG: případová studie značky Lovela." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-114382.

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The Master's Thesis'goal is to identify specifics of maketing planning in FMCG market and prepare marketing plan for brand Lovela in 2012. Thesis is divided into three related sections. The first part is purely theoretical and summarizes lessons learned from the available literature dealing with the topic of marketing planning and its phases. The second part is focused on description of each phase from experts'point of view. This part is based on interviews with three FMCG brand managers. The third part is devoted to the creation of the specific annual marketing plan.
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Krišťák, Dávid. "Analýza dostupnosti produktov na predajni v oblasti FMCG." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162709.

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This Diploma Thesis, Analysis of on-shelf-availability in FMCG industry, describes and analyses the project of Unilever CR company and one of its retail customers. Its theoretical part defines the supply chain and its specifications in FMCG (fast moving consumer goods) industry. It tries to find out why there are several cases when goods are not available on shelf for final buyer (project OSA- on shelf availability). The results and project itself is a part of analytical part of this Thesis. Last but not the least is the part analyzing the measures to avoid the out of stock situation in next o
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Brabencova, Eliska. "Consumer responsiveness to price reductions of FMCG products." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-194257.

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Main goal of this Master's thesis was to evaluate how price reductions influence consumers' likelihood to purchase FMCG products in connection to brand loyalty. Czech customers are characterized by high sensitivity to sales promotions. This thesis is focused on analysis of price discounts of shampoos in the Czech Republic. Leaflets of main retailers selling drugstore products were researched in order to describe the frequency and discount depth of shampoos. Customers' behaviour while buying shampoos and their attitude towards price discounts of shampoos were examined through a questionnaire. M
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Froněk, Filip. "How can co-creation change the FMCG marketing." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-199736.

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This thesis analyzes co-creation, a modern trend in marketing, and guides companies how to use co-creation to increase efficiency of their marketing practices. Co-creation is placed in the framework of digitalization, which is current megatrend in marketing influencing the traditional marketing methods. After deep analysis of current trends in marketing with focus on digitalization, the thesis emphases co-creation, describes the process of co-creation and applies it to an example of co-creation project of the brand Fa. It presents that co-creation project needs to be well planned and well exec
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12

Zerman, Erel. "Multi-item Inventory-routing Problem For An Fmcg Company." Master's thesis, METU, 2007. http://etd.lib.metu.edu.tr/upload/12608927/index.pdf.

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In this study, inventory&ndash<br>routing system of a company operating in Fast Moving Consumer Goods (FMCG) industry is analyzed. The company has decided to redesign distribution system by locating regional warehouses between production plants and customers. The warehouses in the system are all allowed to hold stock without any capacity restriction. The customers are replenished by the warehouse to which they have been assigned. Customer stocks are continuously monitored by the warehouse and deliveries are to be scheduled. In this multi&ndash<br>item, two-echelon inventory&ndash<br>distributi
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Steenkamp, Ernst Nicholas. "Investigating CRM application within the South African FMCG industry." Thesis, Stellenbosch : University of Stellenbosch, 2010. http://hdl.handle.net/10019.1/1020.

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Thesis (MBA (Business Management))--University of Stellenbosch, 2010.<br>ENGLISH ABSTRACT: The aim of this study was to investigate CRM application in South Africa with specific reference to the FMCG industry in this country. The research started off with a literature review of CRM with reference to its failures and successes as well as the advantages and disadvantages of the system, furthermore the requirements for a successful CRM system were investigated. Interviews were also held with industry experts to gain insights into CRM application in South Africa. The study found that, although th
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Seyama, William. "Factors of successful brand extensions in the FMCG industry." Diss., University of Pretoria, 2006. http://hdl.handle.net/2263/23682.

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FMCG companies use extensions to launch bulk of their new products. This trend is set to continue despite the growing literature which indicates that increasing number of extensions fail in the first 3 years of launch. Thus it is necessary for Brand Product Managers to understand factors of successful extensions. In this report a National Brands LTD (NBL) case study was conducted using 5 factors that were researched by Nijssen (1997), to analyse 7 extensions linked to 4 brands and that were launched in the last 3 years. Of the studied extensions, 4 have been found to have to have influence on
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Müllerová, Lucie. "Effectiveness of Sales Promotion Tools in the FMCG Sector." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-85281.

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The overall goal of this thesis is to draw relevant conclusions about the nature, impact and characteristics of sales promotions within the category of ready-to-eat cereals, based on thorough analysis of their effects. It is studied, whether sales promotions are beneficial or not for the long-term sales and how the shopper behaviour is influenced by the sales promotion activities. The effects of sales promotion on the overall consumption in the category are analyzed and other factors influencing the consumption are observed.
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Pivovarník, Jan. "Aplikace systému řízení marketingových kampaní v oblasti retail FMCG." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-199228.

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This thesis focuses on marketing campaign life cycle management and customer relationship management in the area of fast moving consumer goods. Because of the highly competitive nature of this market the companies are in search of ways how to gain an advantage over their competitors -- which can be more effective marketing towards customers. The main goals of this thesis are completion of thorough theoretical fundamentals and subsequently design of methodology of marketing campaign management. The theoretical part of this thesis presents basic concepts and discuses the topic separately from bo
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Tlučhoř, Tomáš. "Kvalita kmenových dat a datová synchronizace v segmentu FMCG." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-199248.

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This master thesis deals with a topic of master data quality at retailers and suppliers of fast moving consumer goods. The objective is to map a flow of product master data in FMCG supply chain and identify what is the cause bad quality of the data. Emphasis is placed on analyzing a listing process of new item at retailers. Global data synchronization represents one of the tools to increase efficiency of listing process and improve master data quality. Therefore another objective is to clarify the cause of low adoption of global data synchronization at Czech market. The thesis also suggests so
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Adolfsson, Maria, and Diana Solarz. "Power Shift and Retailer Value in the Swedish FMCG Industry." Thesis, Linköping University, Department of Management and Economics, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-2728.

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<p>Background: The recent years in the Swedish Fast Moving Consumer Goods industry have been characterized by a palpable shift in power balance, favouring the retailers. Since the shift in power balance has strengthened the negotiation position of the retailers, the suppliers now have to, to a greater extent than before, accommodate to the retailers’ goals, whether they be financial or strategic. </p><p>Purpose: The aim of this study was to investigate how this recent power shift has affected the relationships of suppliers and retailers. This development has resulted in the rather new and unex
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Reshalin, Kumesh Sivaram Jay. "An assessment of factors affecting distribution models: an FMCG perspective." Thesis, Nelson Mandela Metropolitan University, 2013. http://hdl.handle.net/10948/d1021024.

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The Fast Moving Consumer Goods (FMCG) industry in South Africa is now more than ever, facing a new era with strong competition and a need for innovative and sustainable distribution strategies to remain competitive in the market. Organisations are continuously searching for ways to increase their competitiveness and sustainability as markets change and develop, so do the strategies used to enter them. Organisations must therefore be able to choose the most effective approach to enter markets in order to remain competitive. Recent approaches require organisations to identify innovative distribu
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Mokhtar, Jonathan, Marcus Larsson, and Martin Westman. "Efterfrågeprognoser : ”En jämförelse av prognosmodeller med avseende på FMCG-marknaden”." Thesis, Linnéuniversitetet, Institutionen för ekonomistyrning och logistik (ELO), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35868.

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An organization must manage its resource consumption and material flows in order to satisfy the demand of its products as efficiently as possible. Managing of the aforementioned requires a balance between the organizations resources (such as the capability of distribution and production) and the market demand. According to Gardner (1990), an estimation of future demand is a necessity for maintaining the balance. An instrument that is used frequently to estimate future demand is demand forecasting. The demand forecasting practice has been thoroughly studied and a plethora of academic contributi
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Сафонік, О. Є. "Маркетингова стратегія виробничого підприємства в умовах економічної кризи. Сфера FMCG". Thesis, НТУ "ХПІ", 2015. http://repository.kpi.kharkov.ua/handle/KhPI-Press/27778.

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Vondráčková, Petra. "Building Brand Loyalty through Digital Media in the FMCG Segment." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-72718.

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Diploma thesis studies the topic of brand loyalty within the digital media and is specifically targeted on FMCG segment. Brand loyalty is defined as a commitment to re-buy a specific product or service in the future, no matter of any external influences. In case of FMCG, there are several influencers of brand loyalty that must be taken care of, e.g. core offering, demographics, elasticity level or share of wallet. The objective of this thesis is to define a digital strategy for a dairy product brand, which aims at increasing its brand loyalty. In order to achieve that, the author has reviewed
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Krahulík, Jan. "Úroveň péče o zákazníky B2C v oboru FMCG v ČR." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113206.

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The diploma thesis describes current situation of customer care in FMCG with focus on supermarkets, shops and restaurants. The thesis is based on research of customer satisfaction with current situation and proposal for improvement. Proposal is described in theoretical way and suppported by implementation on the concrete company.
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Baituyakova, Danagul. "Influence of commodity costs on the price of FMCG products." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-264295.

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The goal of this thesis is to provide a reader with a comprehensive outlook on the cost-pricing process in a real FMCG company. Firstly, the thesis concentrates on the theoretical background of cost methodologies and pricing strategies from a perspective of a private firm. Secondly, the thesis presents a tool, which calculates the reflection of the change in the commodity cost on the shelf price of a good. Thirdly, statistical testing is applied in order to identify if the model could correlate with reality based on historical data. In this part the thesis discusses the limitations of the mode
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Sámek, Michal. "Marketingové komunikace mezi výrobcem,distributorem a spotřebitelem na B2B trhu." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-85822.

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Tunca, Mustafa Zihni. "The logistics feasibility of Internet sales by FMCG manufacturers to consumers." Thesis, Lancaster University, 2002. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.404241.

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Wigsten, Sebastian, and Alexandru Mihailenco. "Expansion on the Domestic Market for Fresh Products, A Freight Forwarder’s Perspective. The Case of Schenker Arkas." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Centre of Logistics and Supply Chain Management, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18572.

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Increasing competition on a global scale is forcing companies to rethink their strategiesconcerning their supply chains, launch new products and services, increase customer serviceoriented activities. When launching a new product on a new or an existing market it is crucial toestimate the market potential. The market for fast consumer goods is one of the mostdemanding markets globally and requires special attention from the logistic service providers.There is a lack of theoretical material written on this topic for starting practitioners and forexperienced specialists. Hence we try in this the
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Thurn, Emmie, and David Gustafsson. "The Battle of the Customers – Does loyalty exist within the FMCG market?" Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19894.

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Title: The Battle of the Customers – Does loyalty exist within the FMCG market? Authors: Emmie Thurn 880909, David Gustafsson 870926  Purpose: The purpose with this study is to examine how relationship marketing strategies can enhance companies’ effectiveness, within the FMCG market, in the sense of more satisfied and loyal customers. The 5Qs model will be applied in order to see if there are any critical quality factors that encourage long-term relationship. Methodology: This quantitative study was based upon positivistic assumptions and carried out by a deductive research approach. The data
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Mostafavi, Seyed Alireza, and Anielozie Michael Ugochukwu. "Incorporating Customer Needs into Products : A Case Study in an FMCG Company." Thesis, KTH, Industriell produktion, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-144618.

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Understanding customers’ perception about the quality of product or service plays an important role in the success of any organization. The quality of a product should be satisfactory to customers in terms of usability, appearance, material, life span of the product, comfort and so on. This thesis is about understanding quality from the customer perspective. With the initiative from the case company, the authors tried to understand what the customers expects from the company and create a knowledge base for the company to improve their products’ quality and to provide a perception to implement
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Bruwer, Juan-Pierre. "Sustainability of South African FMCG SMME retail businesses in the Cape Peninsula." Thesis, Cape Peninsula University of Technology, 2010. http://hdl.handle.net/20.500.11838/1724.

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Dissertation submitted in fulfilment of the requirements for the MTech: Internal Auditing In the Faculty of Business at the CAPE PENINSULA UNIVERSITY OF TECHNOLOGY, 2010<br>The concept of Small Medium and Micro Enterprises (SMMEs) was created and implemented by the South African Government in an attempt to improve the economy of South Africa, reducing the unemployment rate and eliminating poverty. As a basic objective, SMMEs strive toward sustainability, however in recent years sustainability is at an all time low as substantial a number of these businesses fail to become viable entities.
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Shabangu, Phenyo. "Supply chain practitioners' perceptions of supply chain integration in FMCG manufacturing firms." Diss., University of Pretoria, 2020. http://hdl.handle.net/2263/75682.

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Supply chain integration (SCI) is a phenomenon that has received growing attention from academia and industry practitioners alike. Studies suggest that firms with highly integrated supply chains can positively influence firm performance from both an operational and financial standpoint. The literature emphasizes three distinct dimensions of SCI; internal integration, supplier integration and customer integration. However, the scarcity of highly integrated supply chains could be widespread in South Africa due to the SCI perception gaps prevalent among supply chain practitioners in South Africa
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Белоусов, А. Л. "Предпосылки и условия формирования и реализации стратегии ОВРPС на рынке FMCG Беларуси". Thesis, ООО Издательский дом "Папирус", 2012. http://essuir.sumdu.edu.ua/handle/123456789/28923.

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В последнее десятилетие на европейских рынках FMCG (fast moving consumer goods) национальными и транснациональными компаниями все более активно используется стратегия ОВРРС. Аббревиатура ОВРРС означает: О – Occasion (случай), В – Brand (торговая марка), P – Pack (упаковка), Р – Price (цена), С – Channel (канал дистрибуции). Данное сокращение позволяет определить сущность стратегии, которая заключается в том, чтобы приспособить при типичном случае совершения покупки, подлинный бренд в востребованной упаковке, по привлекательной цене к надлежащему каналу дистрибуции. Стратегия ОВРPС базируется н
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Tellkamp, Christian. "The impact of auto-ID technology on process performance : RFID in the FMCG supply chain /." [St. Gallen] : [s.n.], 2006. http://www.gbv.de/dms/zbw/511183887.pdf.

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Maicu, Maria Christina. "Stress and its effects on the employees in a Fast Moving Consumer Goods (FMCG) organisation." University of the Western Cape, 2017. http://hdl.handle.net/11394/6318.

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Magister Commercii (Industrial Psychology) - MCom (IPS)<br>Employees in the fast moving consumer goods (FMCG) industry are at risk of experiencing high levels of stress and burnout. Females are especially even more at risk due to their work-load as well as home-life balance and child rearing responsibilities which could have a spill over effect at work. Although sources of stress vary for employees due to their work as well as life experiences, it could still result in negative and detrimental outcomes in their personal as well as professional lives. Stress could further lead to burnout,
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Rohrs, Werner. "The effect of product mix complexity in the FMCG industry, with specific focus on manufacturing." Thesis, Stellenbosch : Stellenbosch University, 2007. http://hdl.handle.net/10019.1/85165.

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Thesis (MBA)--Stellenbosch University, 2007.<br>ENGLISH ABSTRACT: Product Mix Complexity is a very real issue in modern companies. As globalisation and competition increase, markets mature and the needs of individual consumers get ever more specific, the trend towards more product variety will grow. Product Mix refers to the full range of products that a company offers to its customers. Product Mix Complexity refers to the effect that this product variety has on organizational performance. Understanding and management of this problem is difficult due to the many organizational elements involve
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Dvořák, Bohumil. "Komunikační toky mezi zákazníkem a logistickým partnerem a možný přínos jejich zlepšení v oblasti FMCG." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-197458.

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The master thesis deals with the relationship between client and provider of logistics services in the supply chain. The author focuses primarily on issues of communication and exchange of data / information between the clients and logistic provider. After the initial phase of the analysis of the current situation and the factors influencing this situation, there is a completely new process designed to exchange data / information and method of implementation this process. There are other threats to actual implementation mentioned together with the proposal. These threats along with possible al
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Mbuyazi, Vivian Sifiso. "The use of new communication strategies to enhance marketing of Fast Moving Customer Goods (FMCG)." Thesis, University of Zululand, 2012. http://hdl.handle.net/10530/1344.

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A thesis submitted in fulfilment of the requirements for the degree of Master of Arts in the Department of Communication Science at the University of Zululand, South Africa, 2012.<br>The study was conducted with the purpose of surveying the nature, patterns and trends of the new communication strategies to enhance marketing of fast moving customer goods (FMCG). The researcher intended to investigate current consumer behaviour with respect to fast moving consumer goods FMCG and new communication strategies for marketing of FMCG. The study focused primarily on managing FMCG to increase its avail
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Vieira, Manuel Maria Vaz Antunes. "Processos de venda e digitalização no setor “Fast-Moving Consumer Goods” (FMCG) : case study da empresa Nestlé." Master's thesis, Instituto Superior de Economia e Gestão, 2021. http://hdl.handle.net/10400.5/22769.

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Mestrado Bolonha em Ciências Empresariais<br>No âmbito deste projeto de dissertação, pretende-se analisar os processos de venda e digitalização no setor Fast-Moving Consumer Goods (FMCG). Assim sendo, o objetivo passa por compreender a abordagem relacional da venda no contexto dos produtores de FMCGs e os seus clientes do retalho, descrever e analisar o processo de venda neste setor, bem como compreender de que forma a digitalização afeta estes processos de venda na empresa Nestlé. São abordados três grandes temas: a Ótica Relacional da Venda, os Processos de Venda e a Digitalização. Adotou-se
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Hu, J. "Patterns of control in the Chinese supply networks in the fast moving consumer goods (FMCG) Industry." Thesis, University of Cambridge, 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.604694.

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This study develops a holistic framework for the control system of supply networks (CSSN) from the perspectives of control processes, control mechanisms and variations of the control systems. It structures and integrates existing knowledge on supply chain management, production operations and network governance, updates cybernetics control concepts for the environment of supply networks, and provides guidance for practitioners to design and evaluate the control systems for their supply networks. Recently, the increasingly tight cooperation of companies and supply networks has called for effect
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Söderholm, Linda, and Jenny Olofsson. "The Effect of Corporations’ Irresponsible Actions on Young Consumers’ Purchasing Behavior in the FMCG Apparel Industry." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-227308.

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Background and Problem: CSI is a topic with a limited amount of research despite it being a very relevant issue and that its counter pole CSR is one of today’s most popular subjects to study. In both areas there is a gap in the literature regarding the apparel industry where there CSI can be evident in many different aspects, especially in the production process. In the FMCG market, the demand for apparel that has been produced ethically has increased over the years. Still, the importance that the consumers place on ethical attributes in their purchase decisions is rather unknown. Purpose: The
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Jochems, Jofel, and Taeke Cornelis Schol. "Adressing the gap between millennials' attitude and behavior towards sustainable packaging in the Dutch FMCG industry." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-20806.

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This dissertation investigated why Dutch millennials have a positive attitude towards sustainable packaging and whether this resulted into the purchase of sustainably packaged products in the FMCG industry. Data was collected by the use of a survey among 115 Dutch millennials. With the use of moderation variables (price, packaging quality, availability, recognition and perceived consumer effectiveness), certain interaction effects could be measured that influence purchasing decisions. Results showed that a positive attitude towards sustainable packaging results in a higher probability of purch
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Johansson, Gustav, and Sofie Wilhelmsson. "Digital Maturity & Operational Performance : A case study in the supply-chain of the Scandinavian FMCG industry." Thesis, KTH, Industriell ekonomi och organisation (Inst.), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-240288.

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Manufacturing companies are currently experiencing a digital transformation pressure as focus on concepts such as Industry 4.0 are growing. Industry 4.0 a concept inheriting, among other technologies, IoT, Cloud manufacturing and advanced analytics. The digital transformation and digitalisation of manufacturing may provide performance improvements. For example, in Supply chain functions, due to increased information sharing and possible performance improvements in forecast accuracy and deliverer accuracy. However, many companies are uncertain regarding how digital transformation best could be
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Scatena, Guilherme Moreno. "Corporate social responsibility and environmental sustainability: classification of the initiatives of the FMCG companies operating in Brazil." reponame:Repositório Institucional do FGV, 2013. http://hdl.handle.net/10438/11321.

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Submitted by Guilherme Scatena (gscatena@gmail.com) on 2013-12-05T16:53:59Z No. of bitstreams: 1 GUILHERME ULTIMA VERSAO.pdf: 1672339 bytes, checksum: 75de7d15aa7b3e830a6b852b46066476 (MD5)<br>Approved for entry into archive by Luana Rodrigues (luana.rodrigues@fgv.br) on 2013-12-05T17:36:56Z (GMT) No. of bitstreams: 1 GUILHERME ULTIMA VERSAO.pdf: 1672339 bytes, checksum: 75de7d15aa7b3e830a6b852b46066476 (MD5)<br>Made available in DSpace on 2013-12-05T17:46:41Z (GMT). No. of bitstreams: 1 GUILHERME ULTIMA VERSAO.pdf: 1672339 bytes, checksum: 75de7d15aa7b3e830a6b852b46066476 (MD5) Previou
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Konrad, Stephanie, and Daniela Polziehn. "The Natural Solution? : A Qualitative Study on Attitudes towards Natural Care Products for Men of Generation Y." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30387.

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Vlachynská, Klára. "Vývoj privátních značek v České republice." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-150366.

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The aim of this thesis is to analyse past and present development of market of private labels in the Czech republic. Pursuant to this purpose of possible future trends with recommendation for individual market subjects. The first theoretical part is based on introduction to retail management. There are defined important concepts related to private labels. The next part is dedicated to summary of market of private labels in the world. This part is followed by analysis of past and present development of market of private labels in the Czech republic. Based on this statement it is proposed own co
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Hallam, Edward James. "An evaluation of product quality and consumer satisfaction in the FMCG market : Pick 'n Pay hypermarket, Port Elizabeth." Thesis, Nelson Mandela Metropolitan University, 2008. http://hdl.handle.net/10948/974.

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In an intensely competitive retail market, keeping consumers satisfied has never been more important than currently. Retailers need to understand how to satisfy their customers in order to enhance their appeal and increase consumer loyalty. Globally people’s lifestyles are changing rapidly. Advances in technology, more flexi-time of customers, and the many other social and economic changes affecting family and home life are some of the reasons why, specifically in the Fast Moving Consumer Goods (FMCG) industry, it is important to act fast to service customers. In South Africa, there is indicat
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Дячук, К. А. "Удосконалення маркетингових комунікацій торгівельного підприємства на прикладі ТД «Імперія холоду»". Thesis, Одеський національний економічний університет, 2020. http://dspace.oneu.edu.ua/jspui/handle/123456789/12660.

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У роботі розглядаються теоретичні аспекти. Сутність і організація маркетингових комунікацій, комплекс маркетингових комунікацій та його складові, особливості маркетингових комунікацій торгівельних підприємств. Проаналізовано організаційно-економічний розвиток ТД «Імперія Холоду», складено загальну характеристику діяльності Одеської філії ТД «Імперія Холоду» у сегменті HoReCa, наведено характеристику комплексу маркетингу Одеської філії ТД «Імперія Холоду». Запропоновано рекомендації щодо удосконалення використання Інтернет-реклами та меседжерів, запропоновано створення Інтернет-магазину
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Lernäs, Carl-Jacob, and Fredrik Rister. "To Launch or Not to Launch? : A study on how retailer acceptance affects the success of a product-launch." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-256340.

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In the Swedish Fast-moving consumer goods industry (FMCG), most suppliers sell their products through retailers. For a successful product-launch, retailer acceptance is essential. Up to ninety percent of all product-launches fail, thus retailers must choose wisely which products to accept. Failing product-launches cost large sums of money for both retailers and suppliers. A number of factors have been shown by previous research to affect the success of a productlaunch and retailer acceptance, but there are factors that have been previously ignored, such as inter-organizational relationships. T
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Van, Staden Jacobus Johannes. "The use of mobile phones in consumer panel research / Jacobus Johannes van Staden." Thesis, North-West University, 2009. http://hdl.handle.net/10394/4835.

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A consumer research panel is a representative collection of individuals whose consumption habits are continually monitored by a marketing research company. It is designed to study the behaviour rather than the attitudes of consumers in the fast moving consumer goods (FMCG) sector. The analysed and interpreted reports help the retailer and manufacturing clients to better understand their markets and the changing dynamics within markets which are largely overseen by retail studies. It is shown that consumer research panels have a very high per panellist cost due to the nature of the data collect
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Hall, Fredrik, and William Smygegård. "Hantering av efterfrågevariationer i utgående transporter : En fallstudie om transporter & efterfrågevariationer hos Mejeriproducenten AB." Thesis, Linnéuniversitetet, Institutionen för ekonomistyrning och logistik (ELO), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-95489.

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Bakgrund: Detaljhandelns utveckling har lett till en mer kundorienterad marknad. Samtidigt innehåller livsmedelsindustrin FMCG som kännetecknas av kort produktlivslängd och ledtid. Det innebär att företagen måste vara beredda på variationer i efterfrågan. Dessa efterfrågevariationer försvårar arbetet mot jämna materialflöden. För att hantera dessa måste företagen framställa pricksäkra prognoser som ligger till grund för den kapacitetsplanering som görs. På Mejeriproducenten AB upplevs efterfrågevariationer orsaka kapacitetsbrist i transporter vilket resulterar i ökade kostnader.  Syfte: Syftet
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