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Dissertations / Theses on the topic 'FMCG'
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1
Hahrs, Jakob, Pehr Andersson, David Evaldsson, and Jakob Hulenvik. "Distributionsstrukturer för FMCG-varor : - en intervjustudie." Thesis, Linnéuniversitetet, Institutionen för ekonomistyrning och logistik (ELO), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-36423.
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Inom logistiken finns det ett antal frågeställningar, där struktur är ett viktigt område. Strukturfrågorna berör bland annat distributionen, exempelvis om en färdig produkt ska lagras eller skickas direkt till kund samt hur själva transporten ska gå till. Distributionsstrukturen syftar till att överbrygga de gap som uppstår mellan producerande företag och konsumenterna av deras produkter. Distributionen är i vissa fall mer komplex än företaget i sig, där beslutsfattandet kan handla om vilka delar som ska outsourcas och vilka externa aktörer som ska samarbetas med. Val gällande distributionen kan vara avgörande för ett företags lönsamhet och konkurrensförmåga. Många författare hävdar dock att det inte finns någon generellt svar på hur en distributionsstruktur ska utformas utan det skiljer sig från situation till situation, exempelvis beroende på produkttyp. En produktgrupp där distributionen är av betydelse är FMCG-varor, då de bland annat kännetecknas av en stor geografisk spridning, hög lageromsättningshastighet och frekventa inköp.
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Аксьонова, С. Ю. "Особливості рекламної діяльності в секторі FMCG." Thesis, Видавництво СумДУ, 2011. http://essuir.sumdu.edu.ua/handle/123456789/12231.
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Škoda, Martin. "Zásady dobré reklamy v kategorii FMCG." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16716.
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Neumann, Martin. "Optimalizace procesů nákupního oddělení FMCG společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-165268.
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The diploma thesis called "Optimization of processes in procurement departmenf of FMCG company" is focused on the optimization of procurement processes in an unnamed FMCG company. The main goals of this work include the analysis of similar solutions in business process optimization and selection of appropriate methods and procedures. Other objectives are to analyze the current state of processes, their support and maturity and potential improvement identification in selected processes. Last goal is a suggestion of project proposals designed to achieve potential improvement identification in the analyzed procurement processes. Contribution of this thesis is to analyze the purchasing process from the perspective of process maturity, its priorities, support and potential for improvement. Modelling of current processes in a unified methodology and tool is another benefit of this work. The work consists of an introductory section that defines the objectives, benefits and working methods. The following is a description of the research work and basic terms, thus ending the theoretical part. The practical part contains the characteristics of the company, a description of existing processes, potential improvement identification and a proposal of support in identified real potentials.
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Kraft, Zdeněk. "Využívání mediatypů v FMCG kategorii - jogurtové výrobky." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-73897.
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This thesis inquires into media mix in the FMCG category, focusing on yoghurt products. The theoretical part describes the mediamarket entities and functioning, important media indicators, media research projects and monitoring projects of advertising expenditures. After the division of the media from a theoretical point of view comes a chapter exploring the markets of particular media types and their characteristics which results in the evaluation of their advantages and disadvantages in advertising communication. The final part analyzes the media mix and advertising spending over the whole Czech advertising market, the FMCG market and then yoghurt market comparing the communication of the major yoghurt manufacturers.
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Gilchrist, Philip. "Relationship Marketing in the FMCG : The Forgotten Consumer." Thesis, Linköpings universitet, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-119539.
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Many producers in the FMCG experience immense pressure from strong retailers and hard discounters. One solution proposed by academics is through engaging in Relationship Marketing with the end consumer to create a strong pull-effect and loyalty to the brand. In order to understand how producers make use of Relationship Marketing, 5 case studies with Swedish FMCG- producers has been conducted. It has been found that producers merely make any use of Relationship Marketing towards consumers, albeit focus a lot of resources on Relationship Marketing towards the immediate customers. The author examines the feasibility of Relationship Marketing in the FMCG, and concludes that the producers overlook many of the outlined benefits of Relationship Marketing.
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Hofmanová, Tereza. "Využití sociálních sítí v marketingové strategii FMCG společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-82013.
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This diploma thesis outlines the ways of efficient marketing use and performance measurement of social networks by FMCG companies. The first chapter defines the concewpt of social networks, describes their benefits for company marketing and introduces the major world and Czech social networks. The second chapter is dedicated to the current most important social network, Facebook. The sub-chapters are covering structure and creation of a fan page, main principles of page management, post planning, aplications, ads, social graph and Facebook advertising policies. Main attention is given to the content of a fan page. the third chapter introduces the marketing potential of Youtube.The fourth chapter features the options of social networks performance measurement. The second half of the work introduces the marketing strategy on social networks for the company Nutricia a.s.
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Waniausová, Lucie. "Marketingové plánování v FMCG: případová studie značky Lovela." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-114382.
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The Master's Thesis'goal is to identify specifics of maketing planning in FMCG market and prepare marketing plan for brand Lovela in 2012. Thesis is divided into three related sections. The first part is purely theoretical and summarizes lessons learned from the available literature dealing with the topic of marketing planning and its phases. The second part is focused on description of each phase from experts'point of view. This part is based on interviews with three FMCG brand managers. The third part is devoted to the creation of the specific annual marketing plan.
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Krišťák, Dávid. "Analýza dostupnosti produktov na predajni v oblasti FMCG." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162709.
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This Diploma Thesis, Analysis of on-shelf-availability in FMCG industry, describes and analyses the project of Unilever CR company and one of its retail customers. Its theoretical part defines the supply chain and its specifications in FMCG (fast moving consumer goods) industry. It tries to find out why there are several cases when goods are not available on shelf for final buyer (project OSA- on shelf availability). The results and project itself is a part of analytical part of this Thesis. Last but not the least is the part analyzing the measures to avoid the out of stock situation in next occasions.
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Brabencova, Eliska. "Consumer responsiveness to price reductions of FMCG products." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-194257.
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Main goal of this Master's thesis was to evaluate how price reductions influence consumers' likelihood to purchase FMCG products in connection to brand loyalty. Czech customers are characterized by high sensitivity to sales promotions. This thesis is focused on analysis of price discounts of shampoos in the Czech Republic. Leaflets of main retailers selling drugstore products were researched in order to describe the frequency and discount depth of shampoos. Customers' behaviour while buying shampoos and their attitude towards price discounts of shampoos were examined through a questionnaire. Main hypotheses that shampoos are discounted very frequently and of significant depth were confirmed. To conclude, customers' likelihood to buy shampoos increases heavily with discounted prices and some of the customers even believe that it is not worth buying shampoos for full prices.
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Froněk, Filip. "How can co-creation change the FMCG marketing." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-199736.
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This thesis analyzes co-creation, a modern trend in marketing, and guides companies how to use co-creation to increase efficiency of their marketing practices. Co-creation is placed in the framework of digitalization, which is current megatrend in marketing influencing the traditional marketing methods. After deep analysis of current trends in marketing with focus on digitalization, the thesis emphases co-creation, describes the process of co-creation and applies it to an example of co-creation project of the brand Fa. It presents that co-creation project needs to be well planned and well executed as it can otherwise lead into brand dilution or the results would be different from company's objectives. In the end of the thesis, recommendations are deduced based on the concluded survey showing the further steps in Fa co-creation project as well as co-creation in general.
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Zerman, Erel. "Multi-item Inventory-routing Problem For An Fmcg Company." Master's thesis, METU, 2007. http://etd.lib.metu.edu.tr/upload/12608927/index.pdf.
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In this study, inventory&ndashrouting system of a company operating in Fast Moving Consumer Goods (FMCG) industry is analyzed. The company has decided to redesign distribution system by locating regional warehouses between production plants and customers. The warehouses in the system are all allowed to hold stock without any capacity restriction. The customers are replenished by the warehouse to which they have been assigned. Customer stocks are continuously monitored by the warehouse and deliveries are to be scheduled. In this multi&ndash
item, two-echelon inventory&ndash
distribution system, main problem is synchronizing inventory and distribution decisions. An integrated Mixed Integer Programming optimization model for inventory and distribution planning is proposed with the aim of optimally coordinating inventory management and vehicle routing. The model determines the replenishment periods of items and amount of delivery to each customer
and constructs the delivery routes with the objective of cost minimization. The integrated model is coded in GAMS and solved by CPLEX. The integrated inventory-routing model is simulated with retrospective data of the company. Computational results on test problems are provided to show the effectiveness of the model developed in terms of the performance measures defined. Moreover, the feasible solution obtained for a period is compared to the realized inventory levels and distribution schedules. Computational results seem to indicate a substantial advantage of the integrated inventory-routing system over the existing distribution system.
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Steenkamp, Ernst Nicholas. "Investigating CRM application within the South African FMCG industry." Thesis, Stellenbosch : University of Stellenbosch, 2010. http://hdl.handle.net/10019.1/1020.
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Thesis (MBA (Business Management))--University of Stellenbosch, 2010.ENGLISH ABSTRACT: The aim of this study was to investigate CRM application in South Africa with specific reference to the FMCG industry in this country. The research started off with a literature review of CRM with reference to its failures and successes as well as the advantages and disadvantages of the system, furthermore the requirements for a successful CRM system were investigated. Interviews were also held with industry experts to gain insights into CRM application in South Africa. The study found that, although the FMCG industry in South Africa is based on the B2B route to market and not on the B2C route to market, CRM still has the potential to add value to the organisation. In addition, the failures of CRM are not industry-specific but common across industries. There are a vast number of reasons for the failure of CRM, ranging from CRM’s exclusion from the company strategy to a lack of change management and a lack of end-user involvement in the implementation of the system and process. Although it would seem that CRM fails more than it succeeds it is not due to the system itself but to human nature and reluctance to change. The research clearly illustrates that CRM fails as a result of human decisions and the disadvantages posed by the system. It is clear that CRM starts with the organisation’s strategy. If CRM complies or fits in with the strategy of the company it will succeed. What’s more, CRM has to be driven from top management down. Lastly, CRM will work for the FMCG industry of South Africa and will add value to any organisation dealing with customers. However, this will only be realised if the organisation follows a customer-centric approach and if CRM is not seen as an IT project but rather as part of the organisational culture.
AFRIKAANSE OPSOMMING: Die doel van hierdie studie is om die toepassing van CRM (kliënteverhoudings-bestuur – customer relationship management) in Suid-Afrika te ondersoek met spesifieke verwysing na die bedryf vir vlot verkoopbare verbruikersgoedere (FMCG – fast-moving consumer goods) in dié land. Die navorsing het met ’n literatuuroorsig van CRM begin met verwysing na die mislukkings, suksesse en die voor- en nadele van die stelsel. Die vereistes vir ’n suksesvolle CRM-stelsel is ook ondersoek. Daarby is onderhoude met kundiges in die bedryf gevoer om insig in die toepassing van CRM in Suid-Afrika te verkry. Die studie het bevind dat hoewel die FMCG-bedryf in Suid-Afrika op die B2B roete na mark en nie op die B2C roete na mark gegrond is nie, het CRM steeds die potensiaal om waarde tot die organisasie toe te voeg. Daarby is die gebreke van CRM nie bedryfspesifiek nie maar kom dit algemeen by alle bedryfsrigtings voor. Die talle redes vir die mislukkig van CRM wissel van die uitsluiting van CRM van die maatskappy se strategie tot by ’n gebrek aan veranderingsbestuur en ’n gebrek aan eindgebruiker-betrokkenheid in die implementering van die stelsel en die proses. Hoewel dit voorkom of CRM meer misluk as wat dit slaag, is dit nie die gevolg van die stelsel self nie maar van die menslike aard en onwilligheid om te verander. Die navorsing toon duidelik aan dat CRM as gevolg van menslike besluite en die nadele van die stelsel misluk. Dit is duidelik dat CRM by die organisasie se strategie begin. Indien CRM aan die maatskappystrategie voldoen of daarby inpas, sal dit slaag. Daarby moet CRM deur topbestuur van bo af gedryf word. Laastens sal CRM vir die FMCG-bedryf in Suid-Afrika werk en waarde tot enige organisasie toevoeg wat met kliënte werk. Dit sal egter net realiseer indien die organisasie ’n kliëntgesentreerde benadering volg en indien CRM nie as ’n IT-projek nie maar as deel van die organisasie se kultuur gesien word.
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Seyama, William. "Factors of successful brand extensions in the FMCG industry." Diss., University of Pretoria, 2006. http://hdl.handle.net/2263/23682.
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FMCG companies use extensions to launch bulk of their new products. This trend is set to continue despite the growing literature which indicates that increasing number of extensions fail in the first 3 years of launch. Thus it is necessary for Brand Product Managers to understand factors of successful extensions. In this report a National Brands LTD (NBL) case study was conducted using 5 factors that were researched by Nijssen (1997), to analyse 7 extensions linked to 4 brands and that were launched in the last 3 years. Of the studied extensions, 4 have been found to have to have influence on the success of extensions. Findings of 1 factor were not conclusive. A factor that did not form part of the research propositions was also found to be key for the success of extensions.Dissertation (MBA)--University of Pretoria, 2006.
Gordon Institute of Business Science (GIBS)
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Müllerová, Lucie. "Effectiveness of Sales Promotion Tools in the FMCG Sector." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-85281.
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The overall goal of this thesis is to draw relevant conclusions about the nature, impact and characteristics of sales promotions within the category of ready-to-eat cereals, based on thorough analysis of their effects. It is studied, whether sales promotions are beneficial or not for the long-term sales and how the shopper behaviour is influenced by the sales promotion activities. The effects of sales promotion on the overall consumption in the category are analyzed and other factors influencing the consumption are observed.
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Pivovarník, Jan. "Aplikace systému řízení marketingových kampaní v oblasti retail FMCG." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-199228.
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This thesis focuses on marketing campaign life cycle management and customer relationship management in the area of fast moving consumer goods. Because of the highly competitive nature of this market the companies are in search of ways how to gain an advantage over their competitors -- which can be more effective marketing towards customers. The main goals of this thesis are completion of thorough theoretical fundamentals and subsequently design of methodology of marketing campaign management. The theoretical part of this thesis presents basic concepts and discuses the topic separately from both technology and marketing standpoint. Also this part presents current trends in the EMM area and explains the customer relationship management specifics of the FMCG market. Practical chapters consist in development of the marketing campaign lifecycle methodology. The methodology is based on theoretical concepts presented in the first part of thesis and my own professional experience with implementation projects. The main merit of this thesis is development of the methodology, which is technology independent, intuitive, flexible and utilizable not only in the FMCG area. Another merit is drawing up of complex theoretical concepts that are merely covered by professional literature.
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Tlučhoř, Tomáš. "Kvalita kmenových dat a datová synchronizace v segmentu FMCG." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-199248.
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This master thesis deals with a topic of master data quality at retailers and suppliers of fast moving consumer goods. The objective is to map a flow of product master data in FMCG supply chain and identify what is the cause bad quality of the data. Emphasis is placed on analyzing a listing process of new item at retailers. Global data synchronization represents one of the tools to increase efficiency of listing process and improve master data quality. Therefore another objective is to clarify the cause of low adoption of global data synchronization at Czech market. The thesis also suggests some measures leading to better master data quality in FMCG and expansion of global data synchronization in Czech Republic. The thesis consists of theoretical and practical part. Theoretical part defines several terms and explores supply chain operation and communication. It also covers theory of data quality and its governance. Practical part is focused on objectives of the thesis. Accomplishment of those objectives is based on results of a survey among FMCG suppliers and retailers in Czech Republic. The thesis contributes to enrichment of academic literature that does not focus on master data quality in FMCG and global data synchronization very much at the moment. Retailers and suppliers of FMCG can use the results of the thesis as an inspiration to improve the quality of their master data. A few methods of achieving better data quality are introduced. The thesis has been assigned by non-profit organization GS1 Czech Republic that can use the results as one of the supporting materials for development of next global data synchronization strategy.
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Adolfsson, Maria, and Diana Solarz. "Power Shift and Retailer Value in the Swedish FMCG Industry." Thesis, Linköping University, Department of Management and Economics, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-2728.
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Background: The recent years in the Swedish Fast Moving Consumer Goods industry have been characterized by a palpable shift in power balance, favouring the retailers. Since the shift in power balance has strengthened the negotiation position of the retailers, the suppliers now have to, to a greater extent than before, accommodate to the retailers’ goals, whether they be financial or strategic.
Purpose: The aim of this study was to investigate how this recent power shift has affected the relationships of suppliers and retailers. This development has resulted in the rather new and unexplored area of retailer value, which this study further aimed to explore.
Research method: Interviews were conducted with representatives fromthe leading retailer chains and market leading suppliers.
Results: The increased use of information and control on behalf of the retailers has led to the suppliers, to a greater extent than before, having to adjust to the retailers'different store concepts. However, in order to create retailer value, the suppliers also need to focus on the consumers’ needs and preferences, since the way to the retailer’s shelves is through creating consumer demand. They also have to stay innovative and make use of the experience and in-depth knowledge they possess within their product segments, as that is where they still have the upper hand.
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Reshalin, Kumesh Sivaram Jay. "An assessment of factors affecting distribution models: an FMCG perspective." Thesis, Nelson Mandela Metropolitan University, 2013. http://hdl.handle.net/10948/d1021024.
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The Fast Moving Consumer Goods (FMCG) industry in South Africa is now more than ever, facing a new era with strong competition and a need for innovative and sustainable distribution strategies to remain competitive in the market. Organisations are continuously searching for ways to increase their competitiveness and sustainability as markets change and develop, so do the strategies used to enter them. Organisations must therefore be able to choose the most effective approach to enter markets in order to remain competitive. Recent approaches require organisations to identify innovative distribution methods to meet consumer needs due to a considerable increase in competition, which makes it very difficult for organisations to differentiate their products solely on the basis of cost or quality. The research problem addressed in this study comprised an assessment of factors affecting distribution models from an FMCG perspective. This necessitated a comprehensive literature review of the various definitions, trends impacting on distribution as well as investigating the status relating to distribution models. Strategies and attributes of successful distribution models were evaluated to determine an effective distribution model to assist the organisation in challenging competition. The researcher found that a significant number of authors have suggested the following key attributes for a successful distribution model, namely operational excellence, performance management, strategic partnership, technology drivers, and relationship marketing. An empirical study was conducted after the appropriate measuring instrument was developed. The purpose of the measuring instrument was to validate the literature findings, identify the rank importance of the identified attributes and to evaluate the extent to which these factors are provided for in the organisation, based on the points above. The present study assessed innovation at Coca-Cola Fortune (Pty) Ltd., a local FMCG firm in an effort to develop a distribution model that would be successful for the company. The study comprised a sample of 40 Official Coca-Cola Distributors which form part of the distribution model of Coca-Cola Fortune (Pty) Ltd. Questionnaires were sent to each of the 40 Official Coca-Cola Distributors and a response rate of 100 percent was obtained. The major findings indicated that the respondents agreed with the literature in respect of the important attributes of a successful distribution model. Overall the majority of the respondents identified the distribution model between Coca-Cola Fortune and the Official Coca-Cola Distributors as a successful distribution model. The literature findings together with the empirical study findings resulted in the development of a strategic model to maintain a successful and competitive distribution model. The current investigation highlighted the overall perception of Coca-Cola Fortune’s distribution model and the importance of having a successful model. To sustain this distribution model the organisation must maintain the key attributes of a successful distribution model as identified in the literature to ensure competitiveness, sustainability and meeting changing consumer demands.
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Mokhtar, Jonathan, Marcus Larsson, and Martin Westman. "Efterfrågeprognoser : ”En jämförelse av prognosmodeller med avseende på FMCG-marknaden”." Thesis, Linnéuniversitetet, Institutionen för ekonomistyrning och logistik (ELO), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35868.
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An organization must manage its resource consumption and material flows in order to satisfy the demand of its products as efficiently as possible. Managing of the aforementioned requires a balance between the organizations resources (such as the capability of distribution and production) and the market demand. According to Gardner (1990), an estimation of future demand is a necessity for maintaining the balance. An instrument that is used frequently to estimate future demand is demand forecasting. The demand forecasting practice has been thoroughly studied and a plethora of academic contributions exist on the topic. However, a best practice demand forecasting method does not exist for every kind of product. The purpose of this paper is to identify which time series forecasting method that will result in the lowest error rate on fast moving consumer goods. The methods are based on sales data of 18 articles from the company Coca-Cola Enterprises Sverige AB which predominantly sells soft drinks. The majority of the theoretical framework is time series models presented by the authors Stig-Arne Mattsson, Patrik Jonsson and Steven Nahmias. The paper identifies Exponential smoothing with individual input variables as the forecasting method with the lowest error rate. The method gave the lowest possible error rate on over 55 percent of the articles. In addition, the combined error rate of the articles using Exponential smoothing with individual input variables gave the lowest overall error.
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Сафонік, О. Є. "Маркетингова стратегія виробничого підприємства в умовах економічної кризи. Сфера FMCG." Thesis, НТУ "ХПІ", 2015. http://repository.kpi.kharkov.ua/handle/KhPI-Press/27778.
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Vondráčková, Petra. "Building Brand Loyalty through Digital Media in the FMCG Segment." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-72718.
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Diploma thesis studies the topic of brand loyalty within the digital media and is specifically targeted on FMCG segment. Brand loyalty is defined as a commitment to re-buy a specific product or service in the future, no matter of any external influences. In case of FMCG, there are several influencers of brand loyalty that must be taken care of, e.g. core offering, demographics, elasticity level or share of wallet. The objective of this thesis is to define a digital strategy for a dairy product brand, which aims at increasing its brand loyalty. In order to achieve that, the author has reviewed academic literature on the topic of brand loyalty, as well as on digital media and their influence on loyalty. The digital strategy, defined in the final part of the thesis, is based on the author's research dealing with brand's online performance, analysis of competitive digital activities, analysis of related online content and analysis of Czech digital environment.
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Krahulík, Jan. "Úroveň péče o zákazníky B2C v oboru FMCG v ČR." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113206.
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The diploma thesis describes current situation of customer care in FMCG with focus on supermarkets, shops and restaurants. The thesis is based on research of customer satisfaction with current situation and proposal for improvement. Proposal is described in theoretical way and suppported by implementation on the concrete company.
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Baituyakova, Danagul. "Influence of commodity costs on the price of FMCG products." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-264295.
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The goal of this thesis is to provide a reader with a comprehensive outlook on the cost-pricing process in a real FMCG company. Firstly, the thesis concentrates on the theoretical background of cost methodologies and pricing strategies from a perspective of a private firm. Secondly, the thesis presents a tool, which calculates the reflection of the change in the commodity cost on the shelf price of a good. Thirdly, statistical testing is applied in order to identify if the model could correlate with reality based on historical data. In this part the thesis discusses the limitations of the model and gives more real life examples of how the price is set, besides the commodity influence. Thanks to it, a reader will be able to draw conclusions from the given information and deeper understand the complexity of the FMCG market industry.
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Sámek, Michal. "Marketingové komunikace mezi výrobcem,distributorem a spotřebitelem na B2B trhu." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-85822.
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Tunca, Mustafa Zihni. "The logistics feasibility of Internet sales by FMCG manufacturers to consumers." Thesis, Lancaster University, 2002. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.404241.
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Wigsten, Sebastian, and Alexandru Mihailenco. "Expansion on the Domestic Market for Fresh Products, A Freight Forwarder’s Perspective. The Case of Schenker Arkas." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Centre of Logistics and Supply Chain Management, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18572.
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Increasing competition on a global scale is forcing companies to rethink their strategiesconcerning their supply chains, launch new products and services, increase customer serviceoriented activities. When launching a new product on a new or an existing market it is crucial toestimate the market potential. The market for fast consumer goods is one of the mostdemanding markets globally and requires special attention from the logistic service providers.There is a lack of theoretical material written on this topic for starting practitioners and forexperienced specialists. Hence we try in this thesis to shed light on what the necessaryprerequisites that a freight forwarder ought to consider when launching a new product in thecategory of fast moving consumer goods, hereafter named “Fresh” products. Schenker Arkasprovides a good example for building a theoretical framework around their case due to theTurkey’s strategic position in the region and the ideal climate for “Fresh” products market.From empirical findings we can conclude that Turkish exports is experiencing a strong growth,in particular “Fresh” products which is growing at a higher rate that the total. For freightforwarders there is a great opportunity capitalize on the steady growth in “Fresh” exports butto completely take advantage of growth it is essential that freight forwarders convincecustomers of the value they bring by participating in the supply chain.
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Thurn, Emmie, and David Gustafsson. "The Battle of the Customers – Does loyalty exist within the FMCG market?" Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19894.
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Title: The Battle of the Customers – Does loyalty exist within the FMCG market? Authors: Emmie Thurn 880909, David Gustafsson 870926 Purpose: The purpose with this study is to examine how relationship marketing strategies can enhance companies’ effectiveness, within the FMCG market, in the sense of more satisfied and loyal customers. The 5Qs model will be applied in order to see if there are any critical quality factors that encourage long-term relationship. Methodology: This quantitative study was based upon positivistic assumptions and carried out by a deductive research approach. The data was collected through two questionnaires, which included 200 customers and 15 representatives from three various FMCG stores. Conclusion: In this study the authors have found that RM, as the current theory present it, does not provide any effective strategies to create customer satisfaction and loyalty within the FMCG market. Therefore, the authors raise the question if price is the new customer loyalty program within the FMCG market? Ten quality factors are identified as critical when generating a long-term relationship between FMCG stores and customers. To create a successful long-term relationship can these quality factors be combined into a PRODSERV offer. Keywords: Relationship marketing, quality, customer satisfaction, customer loyalty, 5Qs model, the FMCG market.
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Mostafavi, Seyed Alireza, and Anielozie Michael Ugochukwu. "Incorporating Customer Needs into Products : A Case Study in an FMCG Company." Thesis, KTH, Industriell produktion, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-144618.
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Understanding customers’ perception about the quality of product or service plays an important role in the success of any organization. The quality of a product should be satisfactory to customers in terms of usability, appearance, material, life span of the product, comfort and so on. This thesis is about understanding quality from the customer perspective. With the initiative from the case company, the authors tried to understand what the customers expects from the company and create a knowledge base for the company to improve their products’ quality and to provide a perception to implement a continuous quality improvement strategy. Customers are always satisfied with a good quality product. The authors have used different methods such as questionnaires, surveys and one-one discussions to extract the customer’s needs. The affinity diagram was used to categorize these needs and the pairwise method was used to ascertain the most important needs from customer perspective. The House of Quality is used to understand and define the attributes that the company needs to improve. Based on the outcomes of the QFD, the authors have suggested some future improvement strategies. Key Words: House of quality; Kano’s model; QFD; Quality improvement;
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Bruwer, Juan-Pierre. "Sustainability of South African FMCG SMME retail businesses in the Cape Peninsula." Thesis, Cape Peninsula University of Technology, 2010. http://hdl.handle.net/20.500.11838/1724.
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Dissertation submitted in fulfilment of the requirements for the
MTech: Internal Auditing
In the Faculty of Business
at the
CAPE PENINSULA UNIVERSITY OF TECHNOLOGY, 2010The concept of Small Medium and Micro Enterprises (SMMEs) was created and implemented by the South African Government in an attempt to improve the economy of South Africa, reducing the unemployment rate and eliminating poverty. As a basic objective, SMMEs strive toward sustainability, however in recent years sustainability is at an all time low as substantial a number of these businesses fail to become viable entities. Popular literature show that Fast Moving Consumer Goods (FMCG) retail SMMEs make ineffective use of their accounting resources, resulting in them making critical business decisions without understanding and interpreting their financial performance or financial positions. These decisions have a ‘toxic’ affect on their business sustainability and as a result, it is perceived that these SMMEs make inefficient use of financial performance measures. The key objective of this research is to establish what financial performance measures sourced from accounting resources are regarded as being critical for the sustainability of FMCG retail SMMEs during the current dispensation of an economic depression in South Africa. To achieve the above dispensation, applied research will be used using ‘action research’ as the primary research paradigm supported by questionnaires for the purpose of data analysis, results of which were analysed using descriptive and inferential statistics. Recommendations culminate from the research to mitigate the research problem.
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Shabangu, Phenyo. "Supply chain practitioners' perceptions of supply chain integration in FMCG manufacturing firms." Diss., University of Pretoria, 2020. http://hdl.handle.net/2263/75682.
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Supply chain integration (SCI) is a phenomenon that has received growing attention from academia and industry practitioners alike. Studies suggest that firms with highly integrated supply chains can positively influence firm performance from both an operational and financial standpoint. The literature emphasizes three distinct dimensions of SCI; internal integration, supplier integration and customer integration. However, the scarcity of highly integrated supply chains could be widespread in South Africa due to the SCI perception gaps prevalent among supply chain practitioners in South Africa. The literature reveals that there are countless inconsistencies pertaining to the interpretation and execution of supply chain management practices among supply chain practitioners, across myriads of industries. This study aimed to investigate the various perceptions of the SCI construct harboured by supply chain practitioners in fast-moving consumer goods (FMCG) manufacturing firms. A generic qualitative research strategy was used as the method of inquiry in this research. Five FMCG manufacturing firms were sampled and a total of fifteen participants were
interviewed though semi-structured interviews. The main findings of the study reveal that supply chain practitioners in FMCG manufacturing firms interpret the SCI construct differently. While some supply chain practitioners interpret the SCI construct in line with what is documented in the literature, others have misaligned interpretations of the construct. These differences in interpretation span across all tiers (strategic, tactical and operational) within FMCG manufacturing firms. The findings also reveal that supply chain practitioners in South African FMCG manufacturing firms, to a significant extent, identify with all the supply chain integrative practices relating to supply chain collaboration, intra/inter firm interaction and information sharing, as documented in the literature. The study’s findings contribute to the supply chain discipline by helping researchers as well as supply chain practitioners develop a complete understanding of the SCI construct which deliberately elaborates on the associated SCI dimensions, and explicitly articulates the integrative practices associated with the phenomenon. Managerial implications emanating
from this study suggest that supply chain functions should strive to create awareness around the focal firm’s end-to-end supply chain activities, and how these activities impact each other. This can be done through building a culture of frequent inter- and intra- organisational interaction, as well as implementing relevant organisational learning interventions across all tiers within the focal firm. In addition, focal firms should also adopt and leverage off new technologies to ensure more reliable and real-time data, thus enabling more effective decision-making.Dissertation (MCom)--University of Pretoria, 2020.
Business Management
MCom
Unrestricted
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Белоусов, А. Л. "Предпосылки и условия формирования и реализации стратегии ОВРPС на рынке FMCG Беларуси." Thesis, ООО Издательский дом "Папирус", 2012. http://essuir.sumdu.edu.ua/handle/123456789/28923.
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В последнее десятилетие на европейских рынках FMCG (fast moving consumer goods) национальными и транснациональными компаниями все более активно используется стратегия ОВРРС. Аббревиатура ОВРРС означает: О – Occasion (случай), В – Brand (торговая марка), P – Pack (упаковка), Р – Price (цена), С – Channel (канал дистрибуции). Данное сокращение позволяет определить сущность стратегии, которая заключается в том, чтобы приспособить при типичном случае совершения покупки, подлинный бренд в востребованной упаковке, по привлекательной цене к надлежащему каналу дистрибуции. Стратегия ОВРPС базируется на глубоком и всестороннем исследовании потребностей покупателей и осознании того, что они значительно отличаются в различных каналах дистрибуции, что вытекает из разнообразных случаев и обстоятельств совершения покупки, которые в них происходят. Чем лучше производитель товаров повседневного спроса (продуктов питания, бытовой химии, пива, сигарет) распознает и приспособит свою оферту к потребностям покупателей в различных каналах дистрибуции, тем эффективнее будет его влияние на рынок.
При цитировании документа, используйте ссылку http://essuir.sumdu.edu.ua/handle/123456789/28923
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Tellkamp, Christian. "The impact of auto-ID technology on process performance : RFID in the FMCG supply chain /." [St. Gallen] : [s.n.], 2006. http://www.gbv.de/dms/zbw/511183887.pdf.
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Maicu, Maria Christina. "Stress and its effects on the employees in a Fast Moving Consumer Goods (FMCG) organisation." University of the Western Cape, 2017. http://hdl.handle.net/11394/6318.
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Magister Commercii (Industrial Psychology) - MCom (IPS)Employees in the fast moving consumer goods (FMCG) industry are at risk of experiencing high levels of stress and burnout. Females are especially even more at risk due to their work-load as well as home-life balance and child rearing responsibilities which could have a spill over effect at work. Although sources of stress vary for employees due to their work as well as life experiences, it could still result in negative and detrimental outcomes in their personal as well as professional lives. Stress could further lead to burnout, resulting in an employee developing a lack of personal accomplishment, emotional exhaustion (the extent to which emotional resources are depleted), as well as depersonalisation (negative, cynical attitudes and feelings towards others). This study highlights the significant relationship between occupational stress and burnout as experienced by males and females working in a factory in the Western Cape. A sample of 120 employees was selected from a population of 1000 workers in the fast moving consumer goods industry. For this study, a quantitative research was undertaken, which involved the use of a probability sampling method. The measuring instruments included the Experience of Work and Life Circumstances Questionnaire (WLQ) for stress and the construct burnout was measured with the Maslach Burnout Inventory Human Service (MBI) respectively. Results were obtained by using the Pearson Correlation Coefficient, Analysis of Variance (ANOVA) and T-tests. Permission to conduct this research study on employees was obtained from the management of the factory. Informed consent, as well as anonymity and confidentiality of the employees' responses were ensured.
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Rohrs, Werner. "The effect of product mix complexity in the FMCG industry, with specific focus on manufacturing." Thesis, Stellenbosch : Stellenbosch University, 2007. http://hdl.handle.net/10019.1/85165.
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Thesis (MBA)--Stellenbosch University, 2007.ENGLISH ABSTRACT: Product Mix Complexity is a very real issue in modern companies. As globalisation and competition increase, markets mature and the needs of individual consumers get ever more specific, the trend towards more product variety will grow. Product Mix refers to the full range of products that a company offers to its customers. Product Mix Complexity refers to the effect that this product variety has on organizational performance. Understanding and management of this problem is difficult due to the many organizational elements involved, the complicated relationship between these elements and the fact that the problem crosses functional organization boundaries. A company may choose to differentiate itself in the market by offering a broad product mix. To do this effectively the price that can be asked for an item must offset the additional costs brought on by this complexity. This balance between variety that drives sales, and the costs of the added complexity is at the core of the effective management of Product Mix Complexity. The effect of this complexity in manufacturing relates to the loss of scale efficiencies and the need for flexibility in operations. Due to the difficulty in understanding the complex effects of variety, company portfolios tend to proliferate, resulting in a very skewed spread of product contributions where a small % of products contribute a high proportion of company profits. Management processes that continuously evaluate the total profitability of their portfolios from a ‘cost of complexity’ point of view are needed. Cost accounting systems often do not accurately account for this cost of complexity. The effects of Product Mix Complexity are investigated in Cadbury South Africa. The business displays clear signs of having a classical ‘Pareto’ spread of products where a ‘long tail’ of small volume products add very little profit to the business. The Port Elizabeth factory is an above average complex plant within the Cadbury group. It was found that the cost allocation system employed by Cadbury is not accurately allocating costs to products and is thereby aggravating the proliferation of the Cadbury product portfolio. Potential savings by rationalizing the Cadbury product portfolio are identified. A number of recommendations to better manage the presence of Product Mix Complexity are made, both for the business as a whole and for manufacturing specifically.
AFRIKAANSE OPSOMMING: Produkmengselkompleksiteit is alomteenwoordig in moderne besighede. Die neiging tot meer produkverskeidenheid groei namate globalisering, kompetisie en verbruikers se behoeftes na verskeidenheid toeneem. ‘Produkmengsel’ verwys na die volle reeks produkte wat ’n maatskappy aan die mark bied. ‘Produkmengselkompleksiteit’ verwys na die effek wat produkverskeidenheid het op die doeltreffendheid van ’n besigheid. Die probleem is moeilik om te definieer en te verstaan as gevolg van die baie besigheidselemente wat betrokke is, die komplekse verhoudinge tussen hierdie elemente en die multi-funksionele aard van die probleem. Vir strategiese redes wil ’n maatskappy soms ’n groot verskeidenheid produkte aanbied om hom te onderskei in die mark. Om hierdie strategie winsgewend te maak moet die prys wat behaal word opmaak vir die ekstra kostes wat aangegaan word om die breë verskeidenheid te kan aanbied. Die balans tussen die interne koste van verskeidenheid en die voordeel van die verskeidenheid is baie belangrik in die effektiewe bestuur van produkmengselkompleksiteit. Omdat die effek van verskeidenheid moeilik is om te definieer, neig maatskappye daarna om liewer te veel as te min produkte aan te bied. Die gevolg is dikwels ‘n ongebalanseerde distribusie van produkwinsgewendheid waar ’n klein persentasie produkte verantwoordelik is vir die oorgrote meerderheid van die wins. Bestuursprosesse wat produkportefeuljes vanuit ‘n kompleksiteitskoste oogpunt evalueer ontbreek dikwels. Produkkostemodelle neem ook dikwels nie hierdie koste akkuraat in ag nie. Die effek van produkmengselkompleksiteit in Cadbury Suid-Afrika word in hierdie studie ondersoek. Dit is duidelik dat Cadbury Suid-Afrika ’n klassieke ‘Pareto’ effek vertoon waar ’n lang stert van klein produkte baie min tot besigheidswins-gewendheid bydra. Die Port Elizabeth fabriek vertoon ook bogemiddelde kompleksiteit relatief tot ander Cadbury fabrieke. Kompleksiteitskostes word nie akkuraat toegedeel tot produkkostes nie, met die gevolg dat klein produkte aanhoudend tot die produkmengsel gevoeg word. Die potensiële besparings as gevolg van rasionalisasie van die produkportefeulje is bereken. Aanbevelings vir die beter bestuur van produkmengselkompleksiteit word gemaak vir die besigheid as ’n geheel en vir vervaardiging spesifiek.
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Dvořák, Bohumil. "Komunikační toky mezi zákazníkem a logistickým partnerem a možný přínos jejich zlepšení v oblasti FMCG." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-197458.
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The master thesis deals with the relationship between client and provider of logistics services in the supply chain. The author focuses primarily on issues of communication and exchange of data / information between the clients and logistic provider. After the initial phase of the analysis of the current situation and the factors influencing this situation, there is a completely new process designed to exchange data / information and method of implementation this process. There are other threats to actual implementation mentioned together with the proposal. These threats along with possible alternative scenarios and technical implementations are then discussed in detail in the end.
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Mbuyazi, Vivian Sifiso. "The use of new communication strategies to enhance marketing of Fast Moving Customer Goods (FMCG)." Thesis, University of Zululand, 2012. http://hdl.handle.net/10530/1344.
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A thesis submitted in fulfilment of the requirements for the degree of Master of Arts in the Department of Communication Science at the University of Zululand, South Africa, 2012.The study was conducted with the purpose of surveying the nature, patterns and trends of the new communication strategies to enhance marketing of fast moving customer goods (FMCG). The researcher intended to investigate current consumer behaviour with respect to fast moving consumer goods FMCG and new communication strategies for marketing of FMCG. The study focused primarily on managing FMCG to increase its availability to rural communities with the hope of addressing poverty eradication and providing some avenues for job creation. This included an investigation into new media and technology to enhance the marketing of FMCG with the intention of making these goods more easily accessible to rural communities. The study also investigated current consumer behaviour with respect to fast moving consumer goods (FMCG) and new communication strategies for marketing of FMCG. Unravelling methods of making FMCG easily available to rural communities would be an alternate strategy to urbanise rural communities and reduce unemployment. FMCG forms a fundamental aspect of people’s daily lives and is an ideal tool which can be used to manipulate industry to touch lives of all people throughout South Africa. The study offers thought provoking ideas on how to urbanise rural communities by using basic commodities which people use on a daily basis, and it further offers ideas for further research in this field. It also unravels contemporary methods of marketing basic commodities.
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Vieira, Manuel Maria Vaz Antunes. "Processos de venda e digitalização no setor “Fast-Moving Consumer Goods” (FMCG) : case study da empresa Nestlé." Master's thesis, Instituto Superior de Economia e Gestão, 2021. http://hdl.handle.net/10400.5/22769.
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Mestrado Bolonha em Ciências EmpresariaisNo âmbito deste projeto de dissertação, pretende-se analisar os processos de venda e digitalização no setor Fast-Moving Consumer Goods (FMCG). Assim sendo, o objetivo passa por compreender a abordagem relacional da venda no contexto dos produtores de FMCGs e os seus clientes do retalho, descrever e analisar o processo de venda neste setor, bem como compreender de que forma a digitalização afeta estes processos de venda na empresa Nestlé. São abordados três grandes temas: a Ótica Relacional da Venda, os Processos de Venda e a Digitalização. Adotou-se uma pesquisa descritiva, através de uma abordagem qualitativa e de uma estratégia de investigação baseada num estudo de caso. Desse modo, foi efetuada uma entrevista semiestruturada online com a atual responsável de Sales Support da Nestlé que se encontra a trabalhar na empresa há 33 anos, tendo passado por diversas áreas de gestão. Conclui- se, no final deste estudo, que a empresa adota uma abordagem de venda relacional e de colaboração e cooperação comercial com todos os seus clientes de modo a que ambas as partes lucrem com a parceria. O processo de venda da Nestlé cumpre com as “sete etapas de venda” definidas por Moncrief & Marshall (2005), desde a prospeção ao follow-up dos clientes e relativamente à Nestlé, concluiu-se que a crescente utilização das tecnologias presentes no mercado, permitiram um acesso privilegiado à informação ajudando no processo de relação comercial com os seus clientes. No futuro, a organização pretende continuar a apostar na constante inovação das suas plataformas digitais de modo a que os seus processos se tornem mais rápidos e liberte tempo aos seus trabalhadores de forma a pensarem mais na sua estratégia e terem o tempo devido para a análise dos dados, contudo, nunca descurando o relacionamento interpessoal nos seus negócios.
The aim of this thesis is to analyze the selling and digitalization processes in the Fast- Moving Consumer Goods (FMCG) sector. Therefore, the objective is to understand the relational approach to selling in the context of FMCG producers and their retail customers, to describe and analyze the selling process in this sector, and to understand how digitalization affects these selling processes in the Nestlé company. Three major themes are addressed: the Relational View of Selling, Selling Processes and Digitalization. A descriptive research was adopted, through a qualitative approach and a research strategy based on a case study. Thus, an online semi-structured interview was carried out with the current head of Sales Support at Nestlé, who has been working at the company for 33 years, having passed through several management areas. The conclusion of this study is that the company adopts an approach of relational selling and commercial collaboration and cooperation with all its customers so that both parties profit with the partnership. Nestlé's sales process complies with the "seven stages of selling" defined by Moncrief & Marshall (2005), from prospection to customer follow-up, and for Nestlé we concluded that the increasing use of technology in the market has allowed for privileged access to information, helping in the process of commercial relations with their customers. In the future, the organization intends to continue to invest in constant innovation of its digital platforms so that its processes become faster and free up time for its employees to think more about their strategy and have the proper time for data analysis, however, never neglecting the interpersonal relationship in their business.
info:eu-repo/semantics/publishedVersion
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Hu, J. "Patterns of control in the Chinese supply networks in the fast moving consumer goods (FMCG) Industry." Thesis, University of Cambridge, 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.604694.
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This study develops a holistic framework for the control system of supply networks (CSSN) from the perspectives of control processes, control mechanisms and variations of the control systems. It structures and integrates existing knowledge on supply chain management, production operations and network governance, updates cybernetics control concepts for the environment of supply networks, and provides guidance for practitioners to design and evaluate the control systems for their supply networks. Recently, the increasingly tight cooperation of companies and supply networks has called for effective ways to manage the network. Traditional management control has focused on organizational control, based on hierarchical and authoritative motivations. However, in network organization, classic control methods fail to deliver desirable results. Theories on networks and supply chains also lack in-depth discussion of an integrated solution package. This research fills the gap of literature and practice by proposing a loop model embedded with control mechanisms which link all the elements in the supply networks. This research also proposes a new classification for supply networks which matches corresponding control systems. The primary findings of this study are that: The basic components of CSSN are the “control procedures”, i.e. planning – feedback – adjustment; The crucial components of CSSN are the “control mechanisms” that support and complement control procedures. They include operational mechanisms (amplifiers, collectors, filters and action selectors) and configurational mechanisms (transformers); and The four types of supply networks, i.e. organic, parental, bureaucratic and mechanistic networks, correspond to their own control systems, which are the variations of the generic CSSN model.
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Söderholm, Linda, and Jenny Olofsson. "The Effect of Corporations’ Irresponsible Actions on Young Consumers’ Purchasing Behavior in the FMCG Apparel Industry." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-227308.
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Background and Problem: CSI is a topic with a limited amount of research despite it being a very relevant issue and that its counter pole CSR is one of today’s most popular subjects to study. In both areas there is a gap in the literature regarding the apparel industry where there CSI can be evident in many different aspects, especially in the production process. In the FMCG market, the demand for apparel that has been produced ethically has increased over the years. Still, the importance that the consumers place on ethical attributes in their purchase decisions is rather unknown. Purpose: The study's purpose is to investigate the young consumers’ emotions towards FMCG apparel corporations in order to see if CSI actions give them a negative attitude. It will further be explored to see if the attitude towards the corporations reflects in their intentional purchase behavior and their actual behavior. This will provide insight to the young consumers’ knowledge and interest for CSI, aiding corporations in their quest for excellence when it comes to consumer relationships. Method: This research is done through a deductive, qualitative research. A literature review is done to create a great understanding to the concepts of CSI, consumer attitudes and planned behavior. Four focus groups are conducted as a base for the empirical findings. Further, these two chapters are compared in an analysis to get an understanding about the young consumers’ attitudes towards corporations acting unethically and the affects it may have on their planned behavior. Conclusion: Based on the analysis, the study found clear evidence that the participants have a negative attitude towards corporations’ CSI activities. However, these attitudes did not, as theory suggests, have any effect on the participants’ intended and actual purchasing behavior. Instead it is shown that young consumers base their decisions on contextual factors, where the most significant one is price.
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Jochems, Jofel, and Taeke Cornelis Schol. "Adressing the gap between millennials' attitude and behavior towards sustainable packaging in the Dutch FMCG industry." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-20806.
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This dissertation investigated why Dutch millennials have a positive attitude towards sustainable packaging and whether this resulted into the purchase of sustainably packaged products in the FMCG industry. Data was collected by the use of a survey among 115 Dutch millennials. With the use of moderation variables (price, packaging quality, availability, recognition and perceived consumer effectiveness), certain interaction effects could be measured that influence purchasing decisions. Results showed that a positive attitude towards sustainable packaging results in a higher probability of purchasing sustainably packaged products. Furthermore, it was found that millennials are willing to pay extra for sustainable packaging. Also, more knowledge on how to recognize sustainably packaged products increases the likelihood of purchasing them.
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Johansson, Gustav, and Sofie Wilhelmsson. "Digital Maturity & Operational Performance : A case study in the supply-chain of the Scandinavian FMCG industry." Thesis, KTH, Industriell ekonomi och organisation (Inst.), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-240288.
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Manufacturing companies are currently experiencing a digital transformation pressure as focus on concepts such as Industry 4.0 are growing. Industry 4.0 a concept inheriting, among other technologies, IoT, Cloud manufacturing and advanced analytics. The digital transformation and digitalisation of manufacturing may provide performance improvements. For example, in Supply chain functions, due to increased information sharing and possible performance improvements in forecast accuracy and deliverer accuracy. However, many companies are uncertain regarding how digital transformation best could be approached. An increasingly digital supply chain will increase the complexity of the organisation and the first step of any such transformation is to understand current capabilities. In this study we applied and, propose, the usage of a digital maturity framework, including a questionnaire, which is academically robust, has high level of transparency regarding the questionnaire, and are measuring all corporate functions. The digital maturity model is built on 3 dimensions, Strategy & organisation, Smart business processes and Smart product & services, 3 sub-dimensions and 13 associated fields. The framework thereby assesses all necessary enablers for digital transformation and provide guidelines for companies regarding what dimensions that are lagging and potentially are hindering a digital transformation. The framework was adapted and applied in the Scandinavian FMCG industry. By assessing 3 companies within the same corporate group which enabled triangulation with interviews to ensure validity provided a deeper understanding of the challenges in digitalisation and level of digital maturity in the Scandinavian FMCG industry were obtained. The results indicate that the major factor causing the low level of digital maturity within the Scandinavian FMCG industry were due to insufficient Strategy & Organisation mostly caused by a lack of strategic partners. The study concludes that competence and knowledge regarding how to approach digital transformation are the major challenge. In order to avoid develop all capabilities internally it is therefore important to source strategic partners. In addition, this study explored certain KPI’s that, according to the SCOR-model, are of great importance for operational performance. The SCOR-model were used since it is an established framework. The KPI’s for each of the participating factories were presented in relation to the digital maturity score within the associated field of production, procurement & logistics. Although no claims regarding causal relationships between digital maturity are made, the study proves the importance of connecting digital maturity to KPI’s in order to provide tangible benefits.I och med framväxten av nya digitala teknologier upplever tillverkande företag ett ökat fokus på att digitalisera sin produktion. Digitaliseringen av industrin har kommit olika långt i olika delar men försök till att definiera vad som menar har genererat koncept som exempelvis Industry 4.0. Industry 4.0 är ett koncept som innefattar bland annat teknik som möjliggör att genom avancerad dataanalys och informationsdelning i realtid få helt nya insikter och möjlighet att styra och optimera produktionsprocesser. Dessa digitala hjälpmedel och tekniker tros även leda till mer kostnadseffektiva och flexibla värdekedjor. Exempelvis försöker många företag att förbättra sin prognos och leveranssäkerhet genom att få tillgång till försäljningsdata i realtid. Många företag är emellertid osäkra om hur de ska ta implementera och välja mellan vilka tekniker de bör fokusera på, samt om de har en organisation som är redo för att dra nytta av ny teknologi. En alltmer digital värdekedja som agerar i realtid ökar komplexitet och ställer även ökade krav på olika funktioner inom organisationen att samarbeta. Ett första steg i att förändras till ett digitalt företag att avgöra var de står idag och vad som kan förhindra en sådan förändring. I den här studien justerades och applicerades en modell som mäter digital mognadsgrad på ett företag inom den Skandinaviska FMCG industrin. Modellen som används är framtagen av akademiker och erbjuder transparens då frågeformuläret och hur bedömningen görs framgår, till skillnad från andra modeller. Modellen bedömer en organisations digital mognadsgrad enligt 3 dimensioner, Strategi och organisation, Smarta affärsprocesser och Smarta produkt och tjänster. I tillägg är dessa dimensioner uppbyggda av 3 under-dimensioner och 13 relaterade områden. Modellen bedömer därigenom alla nödvändiga faktorer för digital transformation och ger riktlinjer för företag om vilka dimensioner som anses digitalt omogna och potentiellt hindrar en digital transformation. Resultaten valideras genom att även genom semi-strukturerade intervjuer få ytterligare insikter i företagets processer, attityder, ledarskap och strategiska utmaningar. Resultaten visade att den avgörande faktorn som orsakade den relativt sett låga digitala mognadsgraden var avsaknaden av en tydlig strategi, att företagen är organiserade i funktionella silos, brist på kompetens och även strategiska partnerskap. I tillägg, utforskades vilka KPI’er som eventuellt kan förbättras genom en ökad digital mognadsgrad. Dessa KPI’er togs fram enligt SCOR-modellen då den är erbjuder ett akademisk etablerat ramverk. KPI’er för var och en av de deltagande fabrikerna presenterades i förhållande till digital mognadsgrad, men enbart inom det området produktion, upphandling och logistik. Även om det i studien inte görs några anspråk på att förklara samband mellan digital mognadsgrad, visar studien vikten av att koppla digital mognadsnivå till KPI’er för att kunna ge erbjuda konkreta fördelar med digitalisering och föreslår att det här tillvägagångsättet utvecklas i framtida arbete.
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Scatena, Guilherme Moreno. "Corporate social responsibility and environmental sustainability: classification of the initiatives of the FMCG companies operating in Brazil." reponame:Repositório Institucional do FGV, 2013. http://hdl.handle.net/10438/11321.
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Este trabalho tem como objetivo fornecer uma análise detalhada do cenário da sustentabilidade ambiental e iniciativas de responsabilidade social corporativa nas empresas que operam no mercado de bens de consumo brasileiro. Para alcançar este objetivo as dez maiores empresas do mercado-alvo presente no Brasil foram analisadas por meio da classificação das suas iniciativas em três perspectivas amplas. Com esta classificação o cenário do mercado pode ser visto. As perspectivas utilizadas para a elaboração do trabalho são: (1) iniciativa ambiental ou social; (2) o foco interno ou externo e (3) a marca ou o custo como motivador. Depois de classificar todas as iniciativas, foi possível ver que as empresas similares, que operam em mercados semelhantes, têm estratégias que são muito parecidos entre si. Além disso, ficou claro que a estratégia de negócios da empresa influencia as suas políticas ambientais e sociais, em particular os objetivos que estas políticas procuram obter.Embora este trabalho apresente um panorama abrangente do setor de bens de consumo em relação a políticas de comportamento responsável das empresas, ele tem algumas limitações. A limitação mais significativa diz respeito a metodologia. As iniciativas foram avaliadas pela quantidade e a abrangência dos benefícios do impacto positivo não foram avaliados, impossibilitando assim a comparação do tamanho do impacto de cada empresa. Uma vez que pode haver um projeto de uma empresa que tem maior impacto do que vários outros feitos por alguma outra empresa. A metodologia foi baseada em clusters de categorias, no entanto, as iniciativas não são completamente uma coisa ou outra, ou seja, uma iniciativa pode ter diferentes impactos, drivers ou foco, nesses casos, os aspectos mais relevantes foram a escolhidos para classificá-los.
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Konrad, Stephanie, and Daniela Polziehn. "The Natural Solution? : A Qualitative Study on Attitudes towards Natural Care Products for Men of Generation Y." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30387.
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Vlachynská, Klára. "Vývoj privátních značek v České republice." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-150366.
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The aim of this thesis is to analyse past and present development of market of private labels in the Czech republic. Pursuant to this purpose of possible future trends with recommendation for individual market subjects. The first theoretical part is based on introduction to retail management. There are defined important concepts related to private labels. The next part is dedicated to summary of market of private labels in the world. This part is followed by analysis of past and present development of market of private labels in the Czech republic. Based on this statement it is proposed own consumer research. Research is focused on students behaviour. The final part is summary of research and recommendation for retail practise.
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Hallam, Edward James. "An evaluation of product quality and consumer satisfaction in the FMCG market : Pick 'n Pay hypermarket, Port Elizabeth." Thesis, Nelson Mandela Metropolitan University, 2008. http://hdl.handle.net/10948/974.
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In an intensely competitive retail market, keeping consumers satisfied has never been more important than currently. Retailers need to understand how to satisfy their customers in order to enhance their appeal and increase consumer loyalty. Globally people’s lifestyles are changing rapidly. Advances in technology, more flexi-time of customers, and the many other social and economic changes affecting family and home life are some of the reasons why, specifically in the Fast Moving Consumer Goods (FMCG) industry, it is important to act fast to service customers. In South Africa, there is indication of strong competition between the most dominant firms’ in the FMCG market, which include Pick ‘n Pay Holdings Limited (23.8 percent), Shoprite Holdings Limited (23.8 percent), the Spar Group Limited (14.9 percent), and Woolworths Holdings Limited (9.0 percent). As a result, it is unmistakable that in order for FMCG firms to grow and survive in the constantly changing, and competitive retail environment of South Africa, they must have a clear understanding of consumer’s expectations, as well as their actual shopping experiences. As stated, service quality for retailers of FMCG is of utmost importance to their level of success and ability to successfully cater for the market’s needs. Closely linked to this, is the focus of this study, namely to investigate consumers’ perceived levels of product quality, as well as the overall level of satisfaction experienced by customers. The purpose of this analytical research project is twofold: Firstly, to empirically test the hypothetical model and the associated hypotheses (as phrased in Section 1.4) by using confirmatory statistical techniques. Secondly, based on the findings of the research, to craft appropriate retail marketing strategies within the FMCG market that are suitable for implementation to address potential mismatches (gaps) of perceived product quality and consumers’ satisfaction. By the crafting of appropriate retail strategies, the potential to develop the FMCG industry in South Africa will be enhanced. Given the purpose and nature of the research in question, a positivistic research paradigm was adopted. The utilization of a Likert seven-point scale enabled primary data to be sourced from 301 consumers’ (respondents), who shared their perceptions on the expectations and actual experiences about the product quality of FMCG in South Africa. The statistical analysis of quantitative data comprised seven distinct phases. Firstly, the data was subjected to a confirmatory factor analysis to validate the measurement model by assessing the construct (convergent, discriminant and nomological) validity of the pre-specified (predicted) factors. Secondly, the reliability (internal consistency) of the research instrument was assessed by means of Cronbach alpha reliability coefficients. This phase was followed by a multiple linear regression analyses which were used to test the impact of independent variables on the intervening variable. In order to test the second set of hypotheses (null and alternative hypotheses dealing with consumers’ expected product quality and their actual experiences) matched paired t-tests were utilized. Additionally, mean scores and relative percentage ratings on consumers’ expected and perceived product quality levels were also calculated and interpreted. Finally, bivariate linear regression analyses were used to test the third set of hypotheses (impact of consumers perceived product quality on consumers overall level of satisfaction). The findings of the multiple linear regression analyses required that the hypothetical model be reconstructed. Two variables were removed from the hypothetical model, namely, ‘South African culture’ and ‘service promises’. The findings of the matched pair t-tests show that significant statistical differences do exist between the ‘expectations’ and ‘actual experiences’ of consumers’ perceived product quality to support the hypothesis H3.A, namely: “There are no perceived differences between consumers’ expectations and their perceptions (actual experience) of product quality”. Besides the matched pair t-tests, further descriptive statistical analyses were also performed to assess the magnitude of the “gap” between expectations and actual experiences of consumers on South African FMCG product quality, such as the values for Cohen’s d and relative percentage ratings. The findings reveal that the consumers’ were not completely satisfied with their actual experiences. Three sets of conclusions and recommendations were identified for this research. Firstly, conclusions emanating from secondary sources on product quality and consumers’ satisfaction literature were provided, such as consumer satisfaction is seen more as a psychological state, which reveals an overall feeling of consumers’ purchase and consumption experience with FMCG. Secondly, the conclusions linked to the interpretation of the empirical findings revealed significant statistical differences between the expectations and perceptions (actual experiences) of consumers’ on perceived product quality. Finally, recommendations on relevant FMCG retail marketing strategies can be grouped into five domains: To build customer-led firms which adhere to the principles of true marketing orientation where the focus is on consumers and their needs and wants. Identify and clearly define the FMCG market in South Africa which comprises different market segments that are of great importance for the retail firms. The decision on a proper positioning strategy entails the choice of the target market segments, which will determine where and how the FMCG firm competes and the choice of differential advantages. Retailers should apply suitable marketing strategies to benefit optimally from their FMCG retail marketing strategies. A sound feedback system is a necessary component in the strategic marketing plan to obtain proper feedback that would contribute to the “management by exception” principle. It further will facilitate performance evaluation of product quality and service delivery, as well as and enable corrective actions to be taken in the case of deviations from the norm.
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Дячук, К. А. "Удосконалення маркетингових комунікацій торгівельного підприємства на прикладі ТД «Імперія холоду»." Thesis, Одеський національний економічний університет, 2020. http://dspace.oneu.edu.ua/jspui/handle/123456789/12660.
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У роботі розглядаються теоретичні аспекти. Сутність і організація маркетингових
комунікацій, комплекс маркетингових комунікацій та його складові, особливості
маркетингових комунікацій торгівельних підприємств.
Проаналізовано організаційно-економічний розвиток ТД «Імперія Холоду»,
складено загальну характеристику діяльності Одеської філії ТД «Імперія Холоду» у сегменті
HoReCa, наведено характеристику комплексу маркетингу Одеської філії ТД «Імперія
Холоду».
Запропоновано рекомендації щодо удосконалення використання Інтернет-реклами та
меседжерів, запропоновано створення Інтернет-магазину та ряд маркетингових заходів,
розраховано витрати на запропоновані маркенгові заходи.The theoretical aspects. The essence and organization of marketing communications, a complex of marketing communications and its components, features of marketing communications of trade enterprises are considered in the work. The organizational and economic development of TН "Imperiya Kholodu" is analyzed, the general characteristic of activity of the Odessa branch of TН "Imperiya Kholodu" in the HoReCa segment is made, the characteristic of a complex of marketing of the Odessa branch of TН "Imperiya Kholodu" is resulted. Recommendations for improving the use of Internet advertising and messengers are proposed, the creation of an online store and a number of marketing activities are proposed, the costs of the proposed marketing activities are calculated.
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Lernäs, Carl-Jacob, and Fredrik Rister. "To Launch or Not to Launch? : A study on how retailer acceptance affects the success of a product-launch." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-256340.
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In the Swedish Fast-moving consumer goods industry (FMCG), most suppliers sell their products through retailers. For a successful product-launch, retailer acceptance is essential. Up to ninety percent of all product-launches fail, thus retailers must choose wisely which products to accept. Failing product-launches cost large sums of money for both retailers and suppliers. A number of factors have been shown by previous research to affect the success of a productlaunch and retailer acceptance, but there are factors that have been previously ignored, such as inter-organizational relationships. The authors of this study have chosen to conduct a study regarding how retailer acceptance and relational factors affect the success of a product launch in the Swedish FMCG-industry. The focus of this study has been on the relationships of Swedish retailer ICA AB and three of its suppliers. ICA AB was chosen because it is the largest retailer on the Swedish market. This study shows that retailer acceptance is positively affected by mutual trust, commitment and the relationship itself between the supplier and the retailer. However, the importance of these factors varies depending on the size of supplier and type of product.
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Van, Staden Jacobus Johannes. "The use of mobile phones in consumer panel research / Jacobus Johannes van Staden." Thesis, North-West University, 2009. http://hdl.handle.net/10394/4835.
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A consumer research panel is a representative collection of individuals whose consumption habits are continually monitored by a marketing research company. It is designed to study the behaviour rather than the attitudes of consumers in the fast moving consumer goods (FMCG) sector. The analysed and interpreted reports help the retailer and manufacturing clients to better understand their markets and the changing dynamics within markets which are largely overseen by retail studies. It is shown that consumer research panels have a very high per panellist cost due to the nature of the data collection methodologies currently used being either very labour-intensive with the in-home interviewer visits, or due to the cost of the technology needed when using an in-home audit terminal to scan the barcode of items. The ubiquitous use of the mobile phone begs the question whether this technology, already in the hands of people, could be used as a data collection device. In 2007, Robert Adelmann demonstrated that it is possible to recognise linear barcodes using a mobile phone equipped with a camera and a barcode recognition algorithm. Three requirements are set for a mobile phone to be used as a data collection device in a consumer panel and are indicated by various studies researching each, focused on Gauteng, South Africa. The technology is shown to be quick and accurate enough to be used in everyday barcode scanning albeit not very prevalent among the responding sample. The data communication infrastructure needed to communicate the audited data was found to be 100% present although few of the respondents displayed their interest in joining a research panel based on mobile phones. It is, therefore, recommended that a phone-based consumer panel be used to supplement existing consumer panels to extend in hard-to-reach demographics like the upper-LSM households, and that the privacy and usage concerns raised by the respondents be addressed. It is also recommended that similar studies be conducted in developed economies where required mobile phone technology could be more prevalent.Thesis (M.B.A.)--North-West University, Vaal Triangle Campus, 2010.
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Hall, Fredrik, and William Smygegård. "Hantering av efterfrågevariationer i utgående transporter : En fallstudie om transporter & efterfrågevariationer hos Mejeriproducenten AB." Thesis, Linnéuniversitetet, Institutionen för ekonomistyrning och logistik (ELO), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-95489.
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Bakgrund: Detaljhandelns utveckling har lett till en mer kundorienterad marknad. Samtidigt innehåller livsmedelsindustrin FMCG som kännetecknas av kort produktlivslängd och ledtid. Det innebär att företagen måste vara beredda på variationer i efterfrågan. Dessa efterfrågevariationer försvårar arbetet mot jämna materialflöden. För att hantera dessa måste företagen framställa pricksäkra prognoser som ligger till grund för den kapacitetsplanering som görs. På Mejeriproducenten AB upplevs efterfrågevariationer orsaka kapacitetsbrist i transporter vilket resulterar i ökade kostnader. Syfte: Syftet med studien är att fylla forskningsgapet mellan efterfrågevariationer och transporter genom att identifiera bakomliggande orsaker till varför dessa variationer uppstår samt föreslå hur de kan minimeras och åtgärdas. Detta genom att skapa ett generellt ramverk som kan användas av flera producerande företag inom samma och liknande branscher. Metod: Denna fallstudie har använt sig av en kvalitativ forskningsstrategi. Datainsamling skedde dels genom semistrukturerade intervjuer, enkätstudie och dels data från Qlikview. Detta har skett med ett bekvämlighetsurval med relevanta respondenter som varit tillgängliga till forskarna. Dataanalys har gjorts genom en mönsterjämförelse. Vid forskningsetiskt övervägande har anonymisering varit av extra stor vikt genom arbetets gång. Slutsats: Kommunikationsbrister är två av de orsaker bakom efterfrågevariation som identifieras. Genom ett ökat samarbete i försörjningskedjan kan kommunikationen förbättras vilket leder till mer pricksäkra prognoser som tar hänsyn till efterfrågevariationer. Resultatet blir att transportplaneringen underlättas då kapaciteten kan planeras efter variationer i efterfrågan. Vidare undersöks fyllnadsgraden i de transportslingor som den här studien tar i beaktning. Det visade sig att den upplevda kapacitetsbristen endast existerar i ett fåtal av slingorna medan resterande slingor innehåller en stor andel tillgänglig kapacitet. Vidare visas effekten av vad en ruttoptimering hade kunnat uppnå genom att jämna ut belastningen på alla slingor vilket hade minskat risken för att överlass uppstår vid en efterfrågevariation. Om Mejeriproducenten AB lyckas med att prognostisera efterfrågevariationer kan fyllnadsgraden ökas i varje slinga vilket innebär ett minskat behov av transport kapacitet.