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Journal articles on the topic 'FMCG'
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Ji, Shou Wen, Zeng Rong Su, and Zhi Hua Zhang. "The Causal Tracing Method of Fast Moving Consumer Goods Logistics Quality Based on Extended Spanning Tree." Advanced Materials Research 694-697 (May 2013): 3480–83. http://dx.doi.org/10.4028/www.scientific.net/amr.694-697.3480.
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The paper analyzes the extended spanning trees elements corresponding to fast-moving consumer goods (FMCG) logistics quality. According to extended spanning tree, we establish a logic model of FMCGs logistics quality causal tracing. At last, the paper gives out tracing algorithm and specific tracing process of FMCG logistics quality based on extended spanning tree.
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Shukla, Shubhendu S., and Saurabh Bajpai. "Customer Taste & Buying Behavior for FMCG Products A Special Reference to the Rural & Sub-Urban Area of Lucknow City of Uttar Pradesh." Restaurant Business 118, no. 9 (September 27, 2019): 13–27. http://dx.doi.org/10.26643/rb.v118i9.7921.
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The sub-urban market is one of the best opportunities that FMCG companies trying to cash now a days and the companies tries to put their effort to get the best results from these companies. For any of the common family in these areas a major portion of the monthly budget of each household is reserved for FMCG products. The amount of these products distributed in the market against FMCG products is very high, as the compared with the number of products the customers consumes. The condition of competition in FMCG sector is extremely high resulting in extreme pressure on margins of profit.
In this paper my efforts are to understand the buying behavior of the consumers towards FMCG products as there was a time when the FMCG companies ignores the consumers, they just want to produce and sell the product as and where basis they have no interest to produce or sell products on consumer basis or their interests. As per studies it seems that it is the initial stage for the Indian FMCG sector and as per as the time had passed, the strategy and marketing style of FMCG companies had been changed. As the title of my paper reflects, my focus area is more and more sub-urban areas of the Lucknow city and nearby areas of the Lucknow. I had tried to understand the market of FMCF sector in Lucknow and what the customer says for the products and the one most important aspect that whether the customer are loyal for the company or products or not?
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Shanjabin, Samia, and Amanta Hasnat Oyshi. "The comparative analysis of FMCG enterprises' vision, mission, and core values focusing on strategic human resources." International Journal of Financial, Accounting, and Management 3, no. 2 (September 25, 2021): 115–28. http://dx.doi.org/10.35912/ijfam.v3i2.695.
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Abstract Purpose: This study focused on a comparative analysis of the FMCG enterprises' vision, mission, and core values focusing on strategic human resources. Research methodology: This study is qualitative, and altogether twenty-three FMCG company's websites have been used for analyzing the company's mission, vision, and core values. Results: Among the twenty-three companies, only seven (Bombay Sweets and Co. Ltd., Arla, Akij Group, Ispahani Foods Limited, Golden Harvest Agro Industries Limited, Walton Group, and City Group) have no focus on strategic human resources in their mission, vision and core values. Sixteen companies have a concern about strategic human resources in vision, mission, and core values. Limitations: This study only includes results from the FMCG of Bangladesh rather than including other industries like telecommunication, MNCs, and other areas. Again, this study is limited by including only a few FMCGs. Contribution: This study results contribute to strategic human focus in the vision, mission, and core values of FMCG enterprises of Bangladesh through a comparative analysis also emphasizes strategic human focus in the employees' development.
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Verma, Suraj, Kuldeep Chand Rojhe, Elena Horská, Somesh Sharma, and Peter Šedík. "Consumer Decision-Making Rules for FMCG Products—Study of Rural in North India." Economies 11, no. 1 (January 12, 2023): 26. http://dx.doi.org/10.3390/economies11010026.
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The present study aims to identify the demographic variables that influence rural customers’ decision-making rules in the process of purchasing fast-moving consumer goods (FMCGs) products. Five FMCG personal care products are taken into consideration for the study. A multistage proportionate sampling procedure was adopted and 550 respondents were selected for the study. The regression model enables the marketers to identify the key demographic variables which affect the decision-making rules used by rural people. The study concludes that consumers’ decision-making rules are influenced by rural consumer’s educational backgrounds and the number of family members under the age of 18 years. In the context of FMCG products, our research assists marketers in designing strategies that take into consideration the needs and demands of rural residents. Further studies possibly will be expanded to include other FMCG product categories such as domestic care, food, and beverages.
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Ahmed, Ashfaq, and Muhammad Abedin. "CELEBRITY ENDORSEMENTS IMPACTS ON BRAND IMAGE: THE CASE STUDY OF FAST-MOVING CONSUMERS GOODS (FMCG) INDUSTRY IN PAKISTAN." Journal for Business Education and Management 2, no. 1 (June 30, 2022): 17–39. http://dx.doi.org/10.56596/jbem.v2i1.33.
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The study investigates the endorsements of celebrities in advertising and brands' impacts on the Brand image in the FMCG Sector of Pakistan. Celebrity endorsements are the source or medium through which credible personalities endorsed the brands for customer attraction and it has a significant impact on brand image. Celebrity endorsements are a tool for marketers and advertisers to promote their brands and consider the brand image. The primary research was conducted in FMCG Sector to examine the factors of endorsements of celebrity impacts on Brand image. The Quantitative research was conducted through survey forms filled out by the 385 respondents who are using the FMCGS brand and also watching the Advertising and various endorsements of celebrities. The consumers of FMCG organizations including Nestle and Unilever are being targeted in data collection. The collected response was analyzed based on SPSS Software and reliability testing has performed. After confirming the reliability of the scale and tool correlation an analysis of regression was conducted to estimate the results. The correlation analysis describes there is a significant relationship between Celebrity Attractiveness, Celebrity matching, Celebrity Expertise, and Celebrity Trustworthiness with Brand image in FMCG organizations. The regression analysis performed to check the hypothesis and research results reveal that there is a significant relationship and impact of Celebrity Attractiveness, Celebrity matching, Celebrity Expertise, and Celebrity Trustworthiness on brand Image in the FMCG industry in Pakistan. The investigation is beneficial for salespersons and publicists to promote brands and endorsed brands with celebrities to enhance brand image and create customer attraction.
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Bodhankar, Aniruddha. "The New FMCG Consumer (Challenge for FMCG Sector)." Journal of Advanced Research in Dynamical and Control Systems 12, SP8 (July 30, 2020): 582–87. http://dx.doi.org/10.5373/jardcs/v12sp8/20202558.
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Siddiqui, Shahida Anusha, Adriano Profeta, Thomas Decker, Sergiy Smetana, and Klaus Menrad. "Influencing Factors for Consumers’ Intention to Reduce Plastic Packaging in Different Groups of Fast-Moving Consumer Goods in Germany." Sustainability 15, no. 9 (May 6, 2023): 7625. http://dx.doi.org/10.3390/su15097625.
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The greatly increased global use of plastic has serious negative environmental consequences. This study aims to analyse the influence of environmental attitudes, personal norms, social norms, and socioeconomic and demographic characteristics on consumers’ intention to reduce plastic packaging in different groups of fast-moving consumer goods (FMCGs) in Germany. Data on plastic packaging use for food, clothing, cosmetics, cleaning goods, and furniture were collected from 299 German families in a four-stage survey. The findings show differing consumer intentions to reduce plastic packaging between food products and other FMCG. In particular, environmental attitudes can differentiate between consumer groups with high and low intentions to reduce plastic packaging in nearly all the product groups analysed, while social norms, gender and age only show statistically significant differences in some product groups. Personal norms did not contribute to group differentiation in any of the groups of FMCG analysed. The results are helpful for managers of FMCGs to develop more ecological packaging solutions in the future and for state authorities to derive political activities in this field.
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Ji, Shou Wen, Cong Cong Li, and Jia Juan Chen. "Study on Manufacturing Engineering with Supply Chain Profit Model of Fast Moving Consumer Goods Based on TOC Operation Mode." Applied Mechanics and Materials 345 (August 2013): 473–76. http://dx.doi.org/10.4028/www.scientific.net/amm.345.473.
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The article introduces Theory of Constraints to supply chain of manufacturing engineering field and establishes a FMCG supply chain fuzzy comprehensive evaluation model, then use a practical research to support the research result. Through FMCG profit model, comparing TOC model and non-TOC model FMCG supply chain performance, demonstrate the advantage introducing TOC model in FMCG supply chain performance management field.
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Kumar, Brajesh, and Mintu Gogoi. "Fast Moving Consumer Goods Industry in Rural Market of India: A Case of Mutual Reinvigoration." Ushus - Journal of Business Management 12, no. 4 (September 9, 2013): 51–65. http://dx.doi.org/10.12725/ujbm.25.3.
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The present study has been undertaken to make an assessment of the growing eminence of FMCG industry in the era of enriching rural market in India. The Indian Fast Moving Consumer Goods (FMCG) industry began to take shape during the past five decades. The FMCG sector is a keystone of the Indian economy as it touches every aspect of human life. The FMCG sector, which offers tremendous growth prospects, are food and beverage sector, health care and personal care. Presently, rural India accounts for 34% of total FMCG consumption, but it accounts for more than 40% consumption in major FMCG categories like as personal care, hot beverages, and fabric care. Moreover, 80% of FMCG categories are growing faster in rural India as against urban India (Nielson, 2011). There is a huge growth potential for all the FMCG companies as the per capita consumption of almost all products in the country is amongst the lowest in the world. In recent years, rural markets have acquired significance in countries like China and India, as the overall growth of the economy has resulted in substantial increase in the purchasing power of the rural communities. On account of the green revolution in India, the rural areas are consuming a large quantity of industrial and urban manufactured products.
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Muhalia, Eric, Patrick Ngugi, and Makori Moronge. "EFFECT OF TRANSPORTATION MANAGEMENT SYSTEMS ON SUPPLY CHAIN PERFORMANCE OF FMCG IN KENYA." American Journal of Supply Chain Management 6, no. 1 (January 9, 2021): 1–12. http://dx.doi.org/10.47672/ajscm.644.
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Purpose: The purpose of this study was to determine the effect of transportation management systems on supply chain performance of FMCG in Kenya
Methodology: The study adopted descriptive research design. The unit of observation was the operations manager of the 51 FMCG manufacturers located in Nairobi. The sampling frame of the current study consisted of operations managers in the manufacturers of the FMCGs in Nairobi. The study used the census method to select 51 manufacturers of the FMCGs in Nairobi, thus the sample of the study was 51 respondents. Primary data was used in the study. The study used questionnaires to collect data. Mixed methods technique of analyzing data was used where both descriptive and inferential analysis were used. The data collected from the field was analyzed using SPSS 23 program. The questionnaires were referenced and the items in them coded for easier data entry. The presentation of the findings was done using tables.
Results: The study found that transport management systems positively and significantly influences Supply chain performance of FMCG in Kenya. The study established that transport management systems provides trade compliance information and documentation; transport management systems make it easier for businesses to manage and optimize their transportation operations, whether they are by land, air, or sea; transport management systems ensures timely delivery of freight and goods; transport management systems provides visibility into day-to-day transportation operations; and transportation management systems helps to streamline shipping process.
Unique contribution to theory, practice and policy: The study recommended that companies should automate their scheduling process this will lead to fewer interventions by the management and therefore lowering any chances of delays. The study also suggests that companies can embrace the technology of Radio Frequency Identifications in boosting up their performance in regard to effectiveness and efficiency of manufacturing and performance of supply chain
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Abushaikha, Ismail. "The influence of logistics clustering on distribution capabilities: a qualitative study." International Journal of Retail & Distribution Management 46, no. 6 (June 11, 2018): 577–94. http://dx.doi.org/10.1108/ijrdm-01-2018-0018.
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PurposeThe purpose of this paper is to explore why and how firms with logistics-intensive operations such as fast-moving consumer good (FMCG) distributors benefit from residing in logistics clusters. In particular, this study seeks to fill a gap in the understanding of how logistics clustering may influence FMCG firms’ distribution capabilities.Design/methodology/approachThree case studies of FMCG distributors geographically agglomerated within Q Logistics Cluster in Jordan serve to elaborate the existing theory of clustering. Data were collected from 24 interviews as well as observational evidence of the FMCG distributors’ outbound logistics operations. The unit of analysis was the interaction between FMCG distributors and other agents in the logistics cluster.FindingsFMCG distributors tend to gravitate to clusters where logistics service providers and other FMCG firms co-locate. FMCG distributors interact intensively and benefit greatly from building ties with non-competitor distributors in a cluster. Informal personal relations, collaborative activities and knowledge sharing, learning opportunities and resource availability were found to act as mechanisms for generating distribution capabilities within a logistics cluster.Practical implicationsThis study provides practical implications for FMCG logistics and distribution managers who make distribution centre (DC) location decisions. The study provides such managers and their firms with a deeper understanding of the importance of co-locating DCs in logistics clusters, and may help them in designing their supply networks.Originality/valueThis is the first scholarly work to uncover the various ways in which FMCG distributors benefit from logistics clustering and explain why they may differ in performance, building on observations of their capabilities. The study provides insight from an emerging market and encourages future researchers to conduct further studies on logistics clustering in order to bring relevant theory forward.
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Khan, Saeed. "Corporate Social Performance of Indian FMCG Companies Introduction of CSR, framework and Karmayog CSR Ratings with three top Indian FMCG companies CSR initiatives." Issues In Social And Environmental Accounting 3, no. 2 (December 31, 2009): 180. http://dx.doi.org/10.22164/isea.v3i2.43.
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Effective Corporate Social Responsibilities or CSR initiatives shall be taken keeping all the stakeholder‘s issues in mind including the legal, ethical, commercial and other expectations society has for the business. CSR initiatives in India are now taken by many companies. Especially for the<br />FMCG companies, where the major challenge is reduction of packaging<br />materials, these companies are doing work in the field of Environment, Health care, Education, Community welfare, Women's empowerment and Girl Child care. Companies like Hindustan Unilever started work on CO2 reduction also. The websites of these companies are providing information about their CSR initiatives but are found not updated regularly. For checking their CSR performance, Karmayog Rating is taken. The rating gives good insight on CSR ratings of major FMCG companies of India. The method of calculating the rating also discussed. In appendices, India‘s top three major FMCGs companies overall CSR initiatives are discussed.
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Pavani V., Sree, Ramachandra Aryasri A., and Sudhir Reddy M. "Impact of Women's Portrayal in Television Commercials on Promoting Fast-Moving Consumer Goods." International Journal of Information Technology Project Management 12, no. 1 (January 2021): 80–92. http://dx.doi.org/10.4018/ijitpm.2021010104.
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In various fields, the role of women has been changing over the years in diverse fields around the world like academics, advertising, politics, etc. Nowadays, women portrayal plays a primary role in TV commercials for marketing the FMCG products at an extreme level. This paper intends to study the women portrayal in TV commercials for the purpose of promoting FMCG. It conducts the study in three different perceptive. The first perspective investigates the relevance between the characteristic/category of the FMCG and the impact of women portrayal. The second and third perspectives include the economy, exploitation, and the growth of the FMCG sectors. The fourth perspective understands the merits, challenges, and bottlenecks faced by the promoters or producers of the FMCG, who exploit the commercials. Accordingly, the research work prepares an extensive questionnaire under these four perspectives to carry out a valuable study. After getting various responses from 21 industries, it carries out the statistical analysis to validate the overall responses. Eventually, it reveals the impact of women portrayal on systematically promoting FMCG products.
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Mirza, Insha, and Rasmeet Kaur Malhi. "THE IMPACT OF E-COMMERCE ON FMCG SECTOR IN BHOPAL." BSSS Journal of Management 14, no. 1 (June 30, 2023): 68–84. http://dx.doi.org/10.51767/jm1407.
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In India, Fast Moving Consumer Goods sector is the fourth largest sector and is driving everyone’s life every day.From the past twenty years, FMCG sector has seen a drastic change specifically in terms of increasing online sales across various categories. E-commerce is growing tremendously giving ample opportunities to both big and small businesses in the FMCG industry. Fast Moving Consumer Goods (FMCG) are goods which have very high demand and very low shelf life because they are perishable in nature. These products are non-durable products that are purchased frequently and are consumed very rapidly, they have very less profit-margin and high-volume sales. FMCG includes processed foods, beverages, baked goods, Fresh foods, cosmetics, and toiletries, office supplies, etc. This study is carried out to analyze about the impact of E-Commerce on FMCG sector and consumer buying behavior on different E-Commerce platforms. Study will also focus on most demanded FMCG products, different ECommerce stores available to consumers of Bhopal and to evaluate the impact E-Commerce is creating to small retailers.
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Wurm, David, Peter Ewert, Peter Fierlinger, Ronald T. Wakai, Verena Wallner, Lena Wunderl, and Annette Wacker-Gußmann. "A Small Scale Optically Pumped Fetal Magnetocardiograhpy System." Journal of Clinical Medicine 12, no. 10 (May 10, 2023): 3380. http://dx.doi.org/10.3390/jcm12103380.
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Introduction: Fetal magnetocardiography (fMCG) is considered the best technique for diagnosis of fetal arrhythmia. It is superior to more widely used methods such as fetal, fetal electrocardiography, and cardiotocography for evaluation of fetal rhythm. The combination of fMCG and fetal echocardiography can provide a more comprehensive evaluation of fetal cardiac rhythm and function than is currently possible. In this study, we demonstrate a practical fMCG system based on optically pumped magnetometers (OPMs). Methods: Seven pregnant women with uncomplicated pregnancies underwent fMCG at 26–36 weeks’ gestation. The recordings were made using an OPM-based fMCG system and a person-sized magnetic shield. The shield is much smaller than a shielded room and provides easy access with a large opening that allows the pregnant woman to lie comfortably in a prone position. Results: The data show no significant loss of quality compared to data acquired in a shielded room. Measurements of standard cardiac time intervals yielded the following results: PR = 104 ± 6 ms, QRS = 52.6 ± 1.5 ms, and QTc = 387 ± 19 ms. These results are compatible with those from prior studies performed using superconducting quantum interference device (SQUID) fMCG systems. Conclusions: To our knowledge, this is the first European fMCG device with OPM technology commissioned for basic research in a pediatric cardiology unit. We demonstrated a patient-friendly, comfortable, and open fMCG system. The data yielded consistent cardiac intervals, measured from time-averaged waveforms, compatible with published SQUID and OPM data. This is an important step toward making the method widely accessible.
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Ji, Shou Wen, Ying Tian, Zhi Hua Zhang, and Hai Liang Lu. "Research on the FMCG Supply Chain Quality Control Tower System and Operation Mechanism." Advanced Materials Research 694-697 (May 2013): 3610–13. http://dx.doi.org/10.4028/www.scientific.net/amr.694-697.3610.
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The article used collaborative control theory, Internet of Things technology and the house of quality, and then proposed an innovative concept of FMCG supply chain quality control tower based on FMCG supply chain quality features. It elaborated its operation mechanism of the "five layers and three mechanisms" that provided theoretical support for quality control and traceability of FMCG.
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Madhavika, Wadanambilage Dona Naduni. "Work Life Balance in the Non-HR Employee Perception the Case of FMCG Companies in Sri Lanka." International Journal of Human Resource Studies 9, no. 1 (February 17, 2019): 266. http://dx.doi.org/10.5296/ijhrs.v9i1.14227.
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The study focused on investigating the perception that the non HR employees have regarding the work life balance in their respective organizations in Fast Moving Consumer Goods (FMCG) sector in Sri Lanka. In this study; the data is collected from 16 FMCG companies in Sri Lanka which included 4 foreign (Global) companies and 12 local (Sri Lankan based) companies during the period of 6 months (June 2018 – December 2018). The study adopted the survey strategy with a sample size of 1000. Both the online and manual methods were used in order to collect the data. According to the results obtained it was demonstrated that the perception that the non HR employees have regarding the Work Life Balance in their respective organization to be satisfactory with an average value of 4.5472. However; it was found that there is a gap in between the perception that non HR employees in the local FMCG (Sri Lankan based FMCG companies) companies possess and the perception that non HR employees in the foreign FMCG companies (Global FMCG companies) possess regarding the work life balance in their respective organizations based on the differences in mean values.
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Grigaliūnaitė, Viktorija, Aušra Pažėraitė, and Mantautas Račkauskas. "Save Myself or Others? The Influence of Attitude toward FMCG Products from Recycled Material on the Intention to Buy Them: Hidden Motives and the Role of Income." Sustainability 15, no. 15 (July 25, 2023): 11528. http://dx.doi.org/10.3390/su151511528.
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Buying products made from recycled materials is an important way to support sustainability, especially in the FMCG (fast-moving consumer goods) context. Because these are the products that make up a very large part of consumer spending, it is very important to encourage consumers to buy them when they are made from recycled materials. Therefore, this research aimed to determine the relationship between income, egoistic and altruistic motives, attitude toward FMCG products from recycled material, and intention to buy them. To reach the research aim, questionnaire research was applied and structural equation modeling was carried out to analyze the research results. Based on the analysis of research results, income negatively influenced egoistic motives regarding buying recycled FMCG. Moreover, egoistic motives influenced attitude but did not directly or indirectly influence intention. Altruistic motives were not influenced by income but directly influenced attitude and intention to buy FMCG from recycled materials. When communicating about the benefits of recycled FMCG, altruistic motives should be highlighted, including rationalization of these aspects with specific calculations supporting these statements. Based on research results, such communication could facilitate the highest possibility of developing a sustainable FMCG market from recycled materials.
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Шарян, Ануш, and Anush Sharyan. "The Role of Group Vitality in Managing Project Teams of an FMCG Company." Scientific Research and Development. Russian Journal of Project Management 8, no. 2 (November 11, 2019): 27–38. http://dx.doi.org/10.12737/article_5d9c44301dd961.01696256.
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The present article describes an investigation of the group resilience role in FMCG project team management. Group resilience scale comprises seven dimensions (alignment, forecasting, adaptation, interchangeability, bounce back, accumulation of communication resources, self-organization) which were identified from the literature review and confirmed by the in-depth interviews with the project managers working in FMCG company. An intensive research (Case Study) of a single FMCG organization in which the author examined in-depth data relating to several variables reveled that project teams with high group resilience have better outcomes in difficult work environments. Outcomes could provide a better understanding of group resilience role in FMCG project management.
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Borremans, A. D., O. V. Voronova, and I. V. Il’in. "Improvement of Documentation Workflow in FMCG Chain Retailing Companies Based on Data Architecture Design." Economics and Management, no. 9 (November 7, 2019): 87–96. http://dx.doi.org/10.35854/1998-1627-2019-9-87-96.
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The presented study improves the model of top-level documentation workflow in FMCG chain retailing companies by building a special data architecture.Aim. The study aims to develop a model of top-level documentation workflow for building architectural solutions of FMCG chain retailing companies based on data architecture modeling.Tasks. First, it is necessary to examine the general documentation workflow system of FMCG chain retailing companies, identifying the major interested parties — participants of external, internal, and supporting workflow. It is also advisable to analyze certain types of internal workflow and to determine the relationships between them. Based on the conducted analysis, it is necessary to develop a conceptual model of data architecture and a documentation workflow model for FMCG chain retailing companies.Methods. This study represents the general documentation workflow system of FMCG chain retailing companies as three subsystems (external, internal, and supporting workflow). The authors examine the major channels of interaction between chain retailing companies and such interested parties as government authorities, suppliers, consumers, and third-party organizations. Based on the analysis of the elements of the workflow system, this study builds a top-level documentation workflow model and presents a conceptual model of data architecture for FMCG chain retailing companies with allowance for the above-mentioned entities. The model uses UML notation, which makes it possible to reflect key classes and relationships and to identify relationships that need to be simplified.Results. The study examines the process of improving documentation workflow in FMCG chain retailing companies in the context of active implementation of new IT solutions and automation of business processes to reduce costs and increase sales. The authors show the general documentation workflow system of FMCG chain retailing companies, identifying the major interested parties — participants of external workflow — and analyzing certain types of internal workflow. According to the results of the study, a top-level documentation workflow model for FMCG chain retailing companies is developed based on data architecture design.Conclusions. Large FMCG chain retailing companies are actively implementing new IT solutions and automate business processes to reduce costs and increase sales. Optimal documentation support for FMCG chain retailing companies is impossible without generating huge amounts of data. Methods of data storage and processing have a direct impact on the speed and quality of business processes. In order to improve documentation workflow, it is becoming increasingly important to develop and optimize data architecture. Data architecture is one of the fundamental models of company operation in terms of comprehensive digitalization. The obtained data model can be considered universal for FMCG chain retailing companies since it makes it possible to organize management in such a way as to ensure the development and efficient functioning of the architecture of chain retailing companies.
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Добони, Артем Александрович. "Частные торговые марки: восприятие, роль и стратегические перспективы развития в современных условиях." Russian Journal of Retail Management 2, no. 1 (June 30, 2015): 19. http://dx.doi.org/10.18334/tezh.2.1.233.
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В статье представлены основные тренды современной экономики в части развития розничного рынка и рынка FMCG-продукции. Обоснована изменившаяся роль крупнейших розничных торговых сетей (ритейлеров) в сегменте реализации FMCG-продукции. Уточнена роль частных торговых марок в стратегии развития крупнейших ритейлеров России. Выявлены основные тенденции развития частных торговых марок как на зарубежных рынках, так и на российском FMCG-рынке. Обоснованы стратегические перспективы развития частных торговых марок в России.
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Titova, I. N. "DYNAMICS OF KEY INDICATORS OF THE FMCG MARKET IN THE BELGOROD REGION." Business Strategies 11, no. 1 (March 6, 2023): 14–17. http://dx.doi.org/10.17747/2311-7184-2023-1-14-17.
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The purpose of the article is to assess the dynamics of key indicators of the FMCG goods market in the Belgorod region. The article presents the main trends in the development of the FMCG market in the pandemic and post-pandemic periods. Among them is the growth of the regional market of consumer goods, as well as a significant increase in the share of online sales in the total volume of retail trade. Analysis methods were used: SWOT analysis, dynamic series method, comparison method. The statistical analysis of the indicators of the regional consumer goods market revealed the growth factors and limitations of the FMCG market development, as well as the peculiarities of consumer behavior in the changed socio-economic conditions. The results of the research conducted in the article allowed us to identify promising areas of the regional FMCG market: the digital transformation of the consumer goods market; the growth of local players in the FMCG food segment of the region.
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Tirpude, Raman. "Impact of Covid-19 on FMCG Sector in India." International Journal for Research in Applied Science and Engineering Technology 9, no. 12 (December 31, 2021): 1012–14. http://dx.doi.org/10.22214/ijraset.2021.39457.
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Abstract: Coronavirus pandemic shows an unprecedented change globally, and thus the impact is even higher in emerging economies like India. fast paced commodity (FMCG) is one of the foremost important sectors in India with varied businesses, including household, care , etc., with high demand, consumed frequently, and services are provided for a coffee cost. This paper is an decide to study the outbreak of COVID-19 within the FMCG sector. It shows that FMCG is affected uncommonly with many factors like Labours moved to their natives, logistics issues, and changes within the buyer basket kind of a explosion in demand for sanitary products and surged in demand for cosmetics. Keywords: Coronavirus, Pandemic, Outbreak, FMCG.
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Deshbhag, Raksha R., and Bijuna C. Mohan. "Study on influential role of celebrity credibility on consumer risk perceptions." Journal of Indian Business Research 12, no. 1 (February 7, 2020): 79–92. http://dx.doi.org/10.1108/jibr-09-2019-0264.
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Purpose The purpose of this study is to determine the influence of celebrity credibility (trustworthiness, attractiveness and expertise) on risk perception and buying intention of Indian fast moving consumer goods (FMCG) consumers. Design/methodology/approach The present study adopted the survey method to know the influence of celebrity credibility dimensions on the perceived risk and purchase intentions of Indian FMCG consumers. This study has performed a survey on 250 respondents using the self-administered questionnaire consisting of 18 measurement scales. Findings The major findings of this study indicate celebrity trust and celebrity expertise are the most important dimensions of celebrity to influence the risk perceptions of Indian FMCG consumers. The risk perceptions positively influence the purchase intentions of Indian FMCG consumers. Research limitations/implications This study was limited to the Indian context, but theoretical contributions in terms of justifying the relationship linking variables, which might affect success, as well as the failure of celebrity endorsements. Practical implications The research findings can assist the practitioners in selecting the right celebrity endorser as a spokesperson for promoting Indian FMCG brands based on three dimensions of celebrity credibility (trust, expertise and attractiveness). Originality/value The study has proposed and tested the new theoretical model considering the celebrity trust, celebrity expertise and celebrity attractiveness as the affective responses from the buyers of FMCG. Perceived risk is mainly cognitive responses influenced through celebrity credible sources. The study attempted to investigate the impact of both affective and cognitive responses on the purchase intentions of Indian FMCG consumers.
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Pileliene, Lina, and Viktorija Grigaliunaite. "The effect of female celebrity spokesperson in FMCG advertising: neuromarketing approach." Journal of Consumer Marketing 34, no. 3 (May 8, 2017): 202–13. http://dx.doi.org/10.1108/jcm-02-2016-1723.
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Purpose The purpose of this paper is to develop guidelines for the selection of a female advertising spokesperson and brand position regarding the selected spokesperson in the context of fast-moving consumer goods (FMCG) advertising. Design/methodology/approach The paper presents findings using both neuromarketing and traditional marketing research methods. Findings The findings are based on the results of P300 event-related brain potentials, eye-tracking experiments and a questionnaire research. It was concluded that a famous female spokesperson indeed has a significant effect on FMCG advertising effectiveness. Practical implications The selection of a female celebrity spokesperson when seeking FMCG advertising effectiveness depends on the primary determined aim of marketing communication. If the aim of the advertising campaign is to form attitude, then selecting a celebrity as the FMCG advertising spokesperson is recommended, but if the aim of the FMCG advertising campaign is to enhance brand awareness, it is recommended to select a non-celebrity spokesperson. Furthermore, the brand should be presented at the top of the advertisement’s layout, particularly when a celebrity is chosen as a spokesperson because this allows lowering the possibility of the “vampire effect” occurrence. Originality/value As a study on the effect of a female spokesperson on FMCG advertising effectiveness, this research will be of academic interest, integrating both marketing theory and neuroscience to analyze and evaluate consumer behavior. This research is also relevant to businesses, because it provides guidelines for the selection of female advertising spokespersons in the context of FMCG advertising.
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Iqbal, Sobia, and Tehmina Faisal. "EMPLOYEE TURNOVER IN FAST MOVING CONSUMABLE GOODS COMPANIES OF PAKISTAN." Pakistan Journal of Social Research 05, no. 02 (June 30, 2023): 402–16. http://dx.doi.org/10.52567/pjsr.v5i02.1095.
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One of the primary concerns for scholars and business organizations is Employee Turnover (ET), which has become a challenging topic for managers and organizations due to its association with high costs of recruiting, developing, and training new employees and its potential to cause severe repercussions in achieving organizational goals. This study aimed to identify the factors that influence ET in Fast Moving Consumable Goods Companies (FMCGs) in Pakistan. To achieve this, the study designed a theoretical framework and conducted a literature review on Compensation and Benefits, Leadership, Career Opportunities, Culture, and Employee Turnover. The study assessed the relationship and impact of independent variables (Compensation and Benefits, Leadership, Career Opportunities, and Culture) on the dependent variable (Employee Turnover) using a survey questionnaire administered to 280 respondents through convenience sampling. SMART PLS was used to analyze the data. The study found that among the selected variables, only Compensation and Benefits had a significant impact on Employee Turnover in FMCG Companies in Pakistan. Keywords: Employee Turnover (ET), Compensation and Benefits (CB), Leadership (L), Career Opportunities (CO), and Culture and Fast Moving Consumer Goods (FMCG).
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Rebiazina, Vera, Anna Daviy, and Yana Karlova. "Marketing Metrics Usage by Russian FMCG (Fast Moving Consumer Goods) Companies." Moscow University Economics Bulletin 2016, no. 1 (February 28, 2016): 108–30. http://dx.doi.org/10.38050/01300105201616.
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The aim of the paper is to identify the characteristics of marketing metrics usage by Russian FMCG (Fast Moving Consumer Goods) companies. The article provides the definition of «marketing metrics» concept, examines the theoretical aspects of marketing metrics and develops their classification. The author analyzes the basic concepts of marketing assessment and approaches to the classification of marketing metrics. The empirical research is based on a mixed strategy approach. Two stages of in-depth interviews were fulfilled to investigate the marketing metrics usage by Russian FMCG companies. Drawing on the results of the empirical research, characteristics of the marketing metrics usage by Russian FMCG companies are identified: those related to specific metrics and those related to the organization of the evaluation process of marketing activity in companies. The results of the research not only expand the theoretical framework of marketing metrics in Russian FMCG market, but also can be used by the Russian FMCG companies to improve the systems of marketing activity assessment based on marketing metrics usage.
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Varghese, Sony. "COVID 19 Impact on the Consumer Consumption Pattern in the FMCG Sector." Saudi Journal of Business and Management Studies 8, no. 05 (May 20, 2023): 79–84. http://dx.doi.org/10.36348/sjbms.2023.v08i05.002.
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The research is focused on identifying the changes in the consumption pattern of the consumers in the FMCG sector due to the COVID 19 pandemic. The distribution channel disruption and the complete lockdown severely affected the manufacturing and the distribution of the FMCG products and the shifts that has taken place when it comes to purchase of FMCG goods, the medium used and whether the change in the behavior of the consumers are permanent or temporary. The research was conducted on the FMCG sector which provides huge opportunity in the rural markets of India. The pandemic has shifted the consumer consumption pattern from non- essential goods to essential products. Purpose – The main purpose of the research is to look into the consumption patterns for pre- corona, during the lockdown and the post lockdown and finds out the changes in the consumption pattern so as to understand the future of the FMCG sector. The customer conversion into e-commerce platforms and home delivery services for purchase of groceries, vegetables etc.
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Haliza, Safa, and Riyan Pradesyah. "Pengaruh Label Halal, Harga, dan Kualitas Produk terhadap Keputusan Pembelian Produk Fast Moving Consumer Goods (FMCG):." Reslaj : Religion Education Social Laa Roiba Journal 6, no. 1 (July 31, 2023): 699–707. http://dx.doi.org/10.47467/reslaj.v6i1.4788.
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This study aims to detect the influence of halal labels, prices and product quality on purchasing decisions for Fast Moving Consumer Goods (FMCG) products in the community in Sunggal Kanan village. The independent variables in this study were halal label (X1), price (X2) and product quality (X3). The dependent variable in this study is the purchase decision towards the purchase of FMCG products. The sample used in this study was 50 respondents from the FMCG consumer population in Sunggal Kanan village. In this study, the method used was the primary data collection method or directly using questionnaires. This study conducted statistical tests using PLS-based Structural Equation Modelling. Validity tests using factor loading values, and reliability tests using Cronbach's Alpha, Composite Reliability and Average Variance Extracted (AVE) values. From the results of this analysis research states that the halal label variable has a significant impact and has a positive effect on FMCG product purchasing decisions. Meanwhile, the Price and Product Quality variables do not have a significant impact on FMCG product purchasing decisions.
Keywords: Halal Label, Price, Product Quality, Purchasing Decision
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Kitchen, Philip J. "Competitiveness in FMCG Markets." European Journal of Marketing 23, no. 1 (January 1989): 41–51. http://dx.doi.org/10.1108/eum0000000000540.
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Hübner, Marco. "FMCG-Branche möchte mitspielen." Lebensmittel Zeitung 75, no. 33 (2023): 37. http://dx.doi.org/10.51202/0947-7527-2023-33-037-1.
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Spiridonova, G. V., and L. V. Mrochko. "Anti-crisis FMCG market trends during the pandemic: e-grocery, marketplace and digital technology." Ekonomicheskie i sotsial’no-gumanitarnye issledovaniya, no. 1(29) (2021): 26–33. http://dx.doi.org/10.24151/2409-1073-2021-1-26-33.
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While studying the structure of the Russian FMCG market, the authors conclude that the crisis has provoked the emergence and rapid development of a new area of interaction between retailers and large chain stores e-commerce with consumers in the FMCG segment. Three main trends in this process are identified: e-grocery, marketplaces and digital technology. The authors describe the omnichannel model of sales technology in the FMCG sector and define it as the most effective for retailers using online stores and marketplaces.
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Parackal, Mathew, Damien Mather, and Rory Redman. "Schema Incongruity: A Framework for Distributing Service Forms of FMCG Brands via a Digital Channel." Journal of Theoretical and Applied Electronic Commerce Research 17, no. 3 (August 9, 2022): 1124–42. http://dx.doi.org/10.3390/jtaer17030057.
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This paper reports an extension of schema incongruity theory to a service form of fast-moving consumer goods (FMCG) distributed via a digital platform. According to this theory, an FMCG brand’s service form would be incongruent compared to its traditional form available via supermarkets. Based on the relevancy and expectancy dimensions, the level of incongruence for such a service was classed as moderately incongruent. The study used qualitative research to investigate whether the moderate incongruence appealed to modern-day customers. The findings revealed that a subscription to receive a regular supply of the FMCG test brand appealed to the respondents. The moderate incongruity employed in this study was of an optimal stimulation level, enabling respondents to see the added values offered. The values recognised included convenience, family bonding, health and variety. The study observed schema incongruity theory operating for the service form of the FMCG brand. As the study used a qualitative methodology, the findings are specific to the brand and context tested. However, the high interest observed suggests schema incongruity theory could serve as a framework for using a digital distribution system to market service forms of FMCG brands.
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Thiruvattal, Eappen, and Arun Prasad. "Determinants of turnover intentions among marketing and sales representatives in the UAE." International Conference on Advances in Business, Management and Law (ICABML) 2017 1, no. 1 (December 24, 2017): 411–18. http://dx.doi.org/10.30585/icabml-cp.v1i1.35.
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This article identifies four determinants of turnover intentions among the marketing executives and sales representatives (reps). Influence of these dimensions on such employees is investigated in an emerging market’s Fast Moving Consumer Goods (FMCG) distribution environment.
Extensive review of the current literature on employee turnover intentions and specific review of turnover intentions among reps and marketing executives are conducted
This study identifies four dimensions of determinants of turnover intentions among marketing and sales representatives of FMCG in an emerging market. The results indicate that coordinated efforts by management to satisfy these dimensions lead to decreased turnover among marketing and sales reps of FMCG distributors.
This study offers understanding of the determinants of turnover intentions of turnover intentions among marketing and sales reps of FMCG distributors.
This article conceptualizes the influence of performance appraisal, developmental pay, talent acquisition and training, and learning and development on turnover intentions of Marketing and sales reps working in FMCG distribution industry. The article contributes to fill the knowledge gaps on the influence of these dimensions on turnover intentions.
Key words – Turnover intentions; Marketing and Sales representatives; Performance appraisal; HR strategies, Developmental pay, Talent acquisition.
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Tardelli, Gabriela P., Tan Phan, Janette Strasburger, Oswaldo Baffa, and Ronald Wakai. "Ferrite Shield to Enhance the Performance of Optically Pumped Magnetometers for Fetal Magnetocardiography." Journal of Clinical Medicine 12, no. 9 (April 24, 2023): 3078. http://dx.doi.org/10.3390/jcm12093078.
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Fetal magnetocardiography (fMCG) has proven to be an important tool for the prenatal monitoring of electrical cardiac activity; however, the high cost of superconducting quantum instrumentation (SQUID) poses a limitation for the dissemination of fMCG as a routine clinical technique. Recently, optically pumped magnetometers (OPMs) operating within person-sized, cylindrical shields have made fMCG more practical, but environmental magnetic interference entering through the shield opening substantially degrades the quality of fMCG signals. The goal of this study was to further attenuate these interferences by placing the OPM array within a small ferrite shield. FMCG recordings were made with and without the ferrite shield in ten subjects inside a person-sized, three-layer mu-metal cylindrical shield. Although the fetal signal was slightly attenuated, the environmental interference was reduced substantially, and maternal interference was also diminished. This increased the signal-to-noise ratio significantly and improved the resolution of the smaller waveform components. The performance improvement was highest in the axial direction and compensated for a major weakness of open-ended, person-sized shields. The ferrite shield is especially beneficial for the deployment of triaxial OPM sensors, which require effective shielding in all directions.
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Khan, Syed Abdul Rehman, Yu Zhang, and Hêriş Golpîra. "The Impact of Green Supply Chain Practices in Business Performance: Evidence from Pakistani FMCG Firms." Journal of Advanced Manufacturing Systems 17, no. 02 (May 11, 2018): 267–75. http://dx.doi.org/10.1142/s0219686718500166.
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This research paper examines the effect of three factors of green supply chain (GSC) practices on organizational performance in the perspective of Pakistani FMCG companies. A sample of 191 companies was collected from the FMCG industry. The GSC practices were measured by three independent variables including green transportation, green distribution and green purchasing. By using exploratory factor analysis and linear multiple regression, the findings show that except green purchasing rest of the two variables (green transportation and green distribution) have been found positive and significant to estimate organizational performance. Therefore, the managers and directors of the FMCG firms should adopt green practices in their distribution and transportation operations to enhance overall organizational performance. The key contribution of this study from theoretical side is that it is possible to sign a negative impact of green purchasing on organizational performance in the context of Pakistani FMCG industry.
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Susilo, Daniel, Carlo Magno T. Mendoza, and Mohammad Ali Khan. "Sustainability in Industry: The Lack of Implementation Running in the FMCG Industry." Jurnal Ekonomi dan Bisnis Digital 2, no. 2 (April 21, 2023): 461–76. http://dx.doi.org/10.55927/ministal.v2i2.3850.
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The FMCG industry is an impactful industry in many regions, especially when it is running during the COVID-19 pandemic, and they still make progress. However, as good as its blessings are, the FMCG industry has its struggles with innovation, and each region has shown some differences until now; thus, the data speaks for itself. India, which has a Hindu majority, and their vegetarianism show some differences in how they explored the wisdom of the FMCG industry. It makes the industry unique on its own to have an eco-friendly movement through a cultural push of their vegetarian beliefs. The method was Krippendorf content analysis on Twitter, we’ll get closer to looking at the unique data. Findings have shown that changing consumer preferences have also impacted the FMCG industry in India. Consumers are becoming more health-conscious and opting for products that are natural, organic, and free from harmful chemicals.
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Hingane, Dr Kavita. "“Consumers Buying Behaviour towards online purchase of FMCG Product During Covid-19 Pandemic in Chandrapur Area”." International Journal of Management Studies and Social Science Research 04, no. 05 (2022): 46–53. http://dx.doi.org/10.56293/ijmsssr.2022.4506.
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The marketers adopt different strategies to aware the consumers about their offerings and to promote them during Covid-19 Pandemic. Sales Promotion is one such strategy which is used by marketers to attract new & prospective customers towards their products and retain the existing ones. It can be understood as short term incentives aimed at accelerating sales by motivating the customers to make a purchase. FMCG have been one of the most rapid growing markets not only in the world but also in India since last decade; to stay competitive, FMCG retailers should use effective sales promotions tools and that may be become a vital technique for FMCG retailers to stimulate consumer buying behavior towards purchasing FMCG product. The aim of research is to determine the impact of price discount sales promotion tools in retail sector, on consumer buying behavior which include customer loyalty and repurchase intention.
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Almeida, Filipe, Andreia Gameiro, Jorge Correia, and Fernando Ferreira. "Histone Deacetylase Inhibitors and Microtubule Inhibitors Induce Apoptosis in Feline Luminal Mammary Carcinoma Cells." Animals 11, no. 2 (February 15, 2021): 502. http://dx.doi.org/10.3390/ani11020502.
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Feline mammary carcinoma (FMC) is the third most common type of neoplasia in cats, sharing similar epidemiological features with human breast cancer. In humans, histone deacetylases (HDACs) play an important role in the regulation of gene expression, with HDAC inhibitors (HDACis) disrupting gene expression and leading to cell death. In parallel, microtubules inhibitors (MTIs) interfere with the polymerization of microtubules, leading to cell cycle arrest and apoptosis. Although HDACis and MTIs are used in human cancer patients, in cats, data is scarce. In this study, we evaluated the antitumor properties of six HDACis (CI-994, panobinostat, SAHA, SBHA, scriptaid, and trichostatin A) and four MTIs (colchicine, nocodazole, paclitaxel, and vinblastine) using three FMC cell lines (CAT-MT, FMCp, and FMCm), and compared with the human breast cancer cell line (SK-BR-3). HDACis and MTIs exhibited dose-dependent antitumor effects in FMC cell lines, and for all inhibitors, the IC50 values were determined, with one feline cell line showing reduced susceptibility (FMCm). Immunoblot analysis confirmed an increase in the acetylation status of core histone protein HDAC3 and flow cytometry showed that HDACis and MTIs lead to cellular apoptosis. Overall, our study uncovers HDACis and MTIs as promising anti-cancer agents to treat FMCs.
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Oluwole Binuyo, Adekunle, Hillary Ekpe, and Babatunde Oloyede Binuyo. "Innovative strategies and firm growth: evidence from selected fast moving consumer goods firms in Lagos state, Nigeria." Problems and Perspectives in Management 17, no. 2 (June 6, 2019): 313–22. http://dx.doi.org/10.21511/ppm.17(2).2019.24.
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Critical to the sustainability and continuous success of every organization is the performance concept. Hence, the cardinal goal of every organization is to achieve sustainable progressive performance for their organization. Several factors have been found to contribute to the performance of an organization. While empirical evidence indicated that innovativeness is one of the major determinants of organizational performance, many fast moving consumer goods (FMCG) were slow in their demonstration of innovative capability and it has been noted that the performance of these companies has not been impressive possibly due to the slow pace of innovativeness in the industry. This study thus investigated the effect of innovative strategies on the growth of selected FMCG firms in Lagos state, Nigeria. Survey research design was adopted for the study. The population comprised 1,337 top and middle level management staff of four notable players in the FMCG industry in the state (Honeywell flower mills Plc, Dangote flower mills, Unilever Nigeria Plc, and Cadbury Nigeria Plc). Through proportionate stratified random sampling technique, 400 out of 1,337 were sampled for the study. Four hundred copies of a validated questionnaire with Cronbach’s alpha reliability coefficient ranging from 0.731 to 0.956 were administered to the sample with a response rate of 84.25%. Data were analyzed using both descriptive, as well as inferential statistics. Finding revealed that innovative strategies had a significant effect on growth of FMCG firms in Lagos state, Nigeria (R2 = 0.724, β = 0.887, t = 29.663, P ≤ 0.05). The study recommends that FMCG firms management need to initiate policies that will enhance innovativeness possibly through creation and proper funding of the research and development department to effectively drive growth of FMCG firms.
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Rajamohan, S., J. Jenefer, and A. Sathish. "Impact of COVID-19 on FMCG Sector." Shanlax International Journal of Management 8, no. 4 (April 1, 2021): 69–74. http://dx.doi.org/10.34293/management.v8i4.3817.
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Coronavirus pandemic shows an unprecedented change globally, and the impact is even higher in emerging economies like India. Fast Moving Consumer Goods (FMCG) is one of the largest sectors in India with varied businesses, including household, personal care, etc., with high demand, consumed frequently, and services are provided for a low cost. This paper is an attempt to study the outbreak of COVID-19 in the FMCG sector. It shows that FMCG is affected uncommonly with many factors like Labours moved to their natives, logistics issues, and changes in the consumer basket like a sudden increase in demand for sanitary products and surged in demand for cosmetics.
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Алексина, Светлана Борисовна. "Пути трансформации системы взаимоотношений поставщиков FMCG и розничных торговых сетей в России." Russian Journal of Entrepreneurship 19, no. 11 (November 30, 2018): 3425. http://dx.doi.org/10.18334/rp.19.11.39571.
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Организация эффективной системы товароснабжения на российском FMCG-рынке характеризуется все возрастающим уровнем влияния на данный процесс крупных торговых сетей. Рост рыночной силы сетевых компаний розничной торговли проявляется в том числе в процессе переговоров с поставщиками FMCG. Нередки случаи злоупотребления ритейлерами своей рыночной властью путем навязывания поставщикам невыгодных им условий поставки товаров в данный канал продаж. В статье проведен ретроспективный и перспективный обзор путей трансформации системы взаимоотношений поставщиков FMCG и розничных торговых сетей в России на фоне принятия поправок в Закон о торговле. Обоснованы основные направления совершенствования процессов взаимодействия поставщиков товаров и крупных торговых сетей в ближайшем будущем. Указаны основные факторы повышения роли саморегулирования субъектов потребительского рынка России.
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Maria Pon Reka, D., and V. E. Santhi. "A Study on Rural Marketing Management of Indian FMCG Product." Shanlax International Journal of Management 7, no. 4 (April 1, 2020): 69–79. http://dx.doi.org/10.34293/management.v7i4.2149.
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FMCG is the fourth biggest sector in the Indian economy, where the urban fragment contributes about 55% to the general revenue produced by the sector. Nonetheless, with web entrance, growing mindfulness, expanding income and evolving ways of life, the FMCG market has seen faster growth in rural India when contrasted with the urban partners. FMCG products are accounted for to represent half of the complete rural spending, which is a verification of the fast growth in the semi-urban and rural consumers in the industry. This enormous growth of the rural market in India has moved the marketable combat zones for the FMCG companies from urban to rural. The rural market today is offering boundless chances to the businesses to connect with almost 33% of the area’s populace. Web infiltration has made information available for the rural Indian consumers who are affecting their purchase choices. The focal point of these consumers is moving towards esteem based purchases rather than price-based buying. They are presently considering price in examination with utility, worth, and highlights of the products. Companies that prior treated the rural market as a freedom ground for their lower-end products are presently realizing the need to concentrate on the prerequisites of the rural customers. The core of India lies in its towns, and today it is practically difficult to prevail in business on the off chance that we leave the area’s rural populace behind. Companies, particularly in the FMCG sector, need to comprehend the elements of the blossoming rural market and think of creative systems to win the trust of these potential consumers and to remain important in the market. Hence, the present study has been focused on the study on Rural Marketing Management of Indian FMCG Product and study based on secondary sources of data collections.
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Pokharel, Aradhana, and Binit Pradhan. "Influence of Celebrity Endorsement on Consumers’ Buying Behavior of Fast Moving Consumer Goods in Kathmandu." Journal of Business and Social Sciences Research 2, no. 1-2 (September 2, 2018): 1. http://dx.doi.org/10.3126/jbssr.v2i1-2.20954.
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<p>This paper explores the influence of celebrity endorsement on consumers’ buying behavior of Fast Moving Consumer Goods (FMCG). It aims to analyze the influence of celebrities’ attributes (attractiveness, expertise, trustworthiness, popularity) on the buying behavior of people living in Kathmandu valley. The entire information are collected using structured questionnaire from one hundred and fifty respondents in Kathmandu valley. The results of descriptive analysis reveal that celebrity endorsement does have positive impact on buying behavior of majority of people. It has also been identified from the study that respondents ranked brand as the most dominant factor influencing their buying behavior whereas they ranked celebrity endorsement as forth priority. The result of inferential analysis reveals that significant relationship exists between celebrities’ attributes and purchase intension of FMCG. Since Nepali FMCG companies are in dire need of good promotional strategy, this study provides useful insight to FMCG companies and marketers in Nepal.</p><p>Journal of Business and Social Sciences Research, Vol. 2, No. 1 & 2, pp. 1-14</p>
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Ker[en]Xin, Wong, Yap Kar Sen, and Salini Devi Rajendran. "A study on the benefits of eco-friendly packaging on sustainable supply chain management in fast moving consumer goods industry." E3S Web of Conferences 136 (2019): 04092. http://dx.doi.org/10.1051/e3sconf/201913604092.
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The focal of this qualitative study is to identify the benefits of eco-friendly packaging in sustainable supply chain management among FMCG industry regarding the relationship between benefits (cost reduction, brand image, legal compliance, and environmental friendly) that direct relate to sustainable supply chain management. In this study, interview was conducted and data has been collected through face-to-face interview and e-mail among the respondent who have working experience and knowledge in particular FMCG industry. Four hypotheses were set to study those four variables whether has a significant relationship with the benefits of eco-friendly packaging and sustainable supply chain management in FMCG industry. The collected data was analyzed through exploratory analysis to find out whether it can identify or determine the main variables related to the implementation of eco-friendly packaging on sustainable supply chain management towards FMCG industry in this study. The finding shows there is a direct relationship in which the benefit of eco-friendly packaging brings the company in developing more sustainable supply chain management.
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Shekhar, Suraj Kushe, and P. T. Raveendran. "Promises of silent salesman to the FMCG industry: an investigation using linear discriminant analysis approach." Management & Marketing 10, no. 4 (December 1, 2015): 304–15. http://dx.doi.org/10.1515/mmcks-2015-0020.
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Abstract Packaging which is often called as the ‘silent salesman’ is an important component of marketing. Today the importance of packaging has risen to such an extent that product packaging is rightly called as the fifth ‘P’ of marketing mix. FMCG are products which are utilized by large number of people. The present study examined the discriminating power of five selected FMCG packaging variables namely ‘picture’, ‘colour’, ‘size’, ‘shape’ and ‘material’ amidst those who purchased FMCG based on these packaging variables and for those who purchased FMCG not based on these packaging variables. Descriptive research was carried out in the study. Respondents (students) were asked to rate four packaging variable on a five point Likert’s scale. Discriminant analysis showed that only two variables namely ‘Colour’ (.706) and ‘Shape’ (–.527) were good predictors. Variables ‘Picture’, ‘size’ and ‘material’ were considered as poor predictors as far as the student communities were considered. The cross validated classification showed that out of the 240 samples drawn, 91.8% of the cases were correctly classified.
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Et. al., M. Vivek Prabu,. "Impact of Lockdown in the FMCG sector of the Indian Stock Market – Analysis using Statistical Methods." Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12, no. 1S (April 11, 2021): 647–54. http://dx.doi.org/10.17762/turcomat.v12i1s.1953.
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The Covid19 outbreak has shattered the Global economy and Indian economy too had got no exemption from it. Despite the GDP of India moving in the negative trend, very few sectors like Pharmaceutical and FMCG have shown some positive signs because of this pandemic and the lockdown followed by it. Consumer staples will always remain essential irrespective of the economical movement. In particular, during the tougher times, whenever there arises an unprecedented scenario, the humankind will always try to safeguard itself and in turn that will certainly cause a high demand in the FMCG sector. In this paper, we will be analysing the impact of lockdown in the movement of the FMCG sector using some of the Statistical tools
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Poymanova, Maria. "Project Management of “Remote Work” Concept Implementation in the FMCG Company." Scientific Research and Development. Russian Journal of Project Management 9, no. 2 (July 8, 2020): 37–48. http://dx.doi.org/10.12737/2587-6279-2020-37-48.
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The article considers the problem of managing a project to introduce a remote work mode in an FMCG company, including studying the perception of this concept by company employees, analyzing the main difficulties that may arise during its implementation, and generating possible proposals for their solution. The purpose of this design and analytical work is to develop practical recommendations on the implementation of the principles of "remote work" in the FMCG company, providing a higher level of resistance to changes in the internal and external environment. Object: FMCG company X (company name is not disclosed at the request of its management). Subject: problems arising in the process of implementing “remote work” and the possibilities of overcoming them.
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OGUNLELA, Gabriel Oyebanjo. "Integrated Supply Chain Management in the Fast-Moving Consumer Goods Manufacturing Industry: A Review." Journal of Economics and Behavioral Studies 10, no. 4(J) (September 14, 2018): 213–20. http://dx.doi.org/10.22610/jebs.v10i4(j).2422.
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A move towards integrated supply chain management (ISCM) in the various manufacturing industries, with the integration of the different associated processes involved, is gaining prominence as a tool for achieving competitive advantage over rival companies. Various studies have been carried out on ISCM globally, with possible problems affecting competitiveness and effective customer service identified as nonintegration, ranging from internal processes to suppliers. This paper reviewed literature on the application of ISCM in the Fast Moving Consumer Goods (FMCG) Manufacturing industry in Nigeria. This involved collecting, sorting, grouping and analysing of available papers to identify strengths and weaknesses and suggest the direction for future research. The review shows that, although some research has been conducted onISCM in the manufacturing industry, little has been done in the FMCG manufacturing industry globally, and in particular, ISCM is still in the initial stages of adoption in Nigeria. The aim of this review is to unearth the extent of application and implementation of ISCM in the FMCG industry in Nigeria, and advise on the status of ISCM and problems confronting its implementation and use. This paper posits that, based on the reviewed literature, there is a need for the FMCG manufacturing industry in Nigeria to implement ISCM, considering its importance as iterated by both academics and business managers. This review was carried out focusing on literature relating to ISCM in the FMCG Manufacturing industry and does not cover the entire manufacturing industry.
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Das, Subhash Chandra. "Corporate Governance in FMCG Industry." Research Bulletin 45, no. 1-2 (July 31, 2019): 16. http://dx.doi.org/10.33516/rb.v45i1-2.16-36p.
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