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Journal articles on the topic 'FMCG'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Ji, Shou Wen, Zeng Rong Su, and Zhi Hua Zhang. "The Causal Tracing Method of Fast Moving Consumer Goods Logistics Quality Based on Extended Spanning Tree." Advanced Materials Research 694-697 (May 2013): 3480–83. http://dx.doi.org/10.4028/www.scientific.net/amr.694-697.3480.

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The paper analyzes the extended spanning trees elements corresponding to fast-moving consumer goods (FMCG) logistics quality. According to extended spanning tree, we establish a logic model of FMCGs logistics quality causal tracing. At last, the paper gives out tracing algorithm and specific tracing process of FMCG logistics quality based on extended spanning tree.

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2

Dr, Nwaulune J. C. "Green Logistics Practices and Their Impact on Product Sustainability in Fast-Moving Customer Goods Firm in Lagos State, Nigeria." Journal of Economics, Finance And Management Studies 07, no. 05 (2024): 2337–44. https://doi.org/10.5281/zenodo.11112450.

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This research examined product sustainability and green logistics practices of selected FMCG enterprises in Lagos State, Nigeria. FMCGs prioritize efficiency and sustainability. Many studies have focused on non-FMCG enterprises and developed nations, not rising nations. This study was survey-based. This survey included 13,782 managerial staff from eight listed FMCG corporations in Lagos State, Nigeria. Taro Yamane formula calculated 519 sample size. Simple random sampling was utilized. Data was collected using a validated questionnaire. The Cronbach's alpha reliability coefficient for the cons

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3

Shukla, Shubhendu S., and Saurabh Bajpai. "Customer Taste & Buying Behavior for FMCG Products A Special Reference to the Rural & Sub-Urban Area of Lucknow City of Uttar Pradesh." Restaurant Business 118, no. 9 (2019): 13–27. http://dx.doi.org/10.26643/rb.v118i9.7921.

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The sub-urban market is one of the best opportunities that FMCG companies trying to cash now a days and the companies tries to put their effort to get the best results from these companies. For any of the common family in these areas a major portion of the monthly budget of each household is reserved for FMCG products. The amount of these products distributed in the market against FMCG products is very high, as the compared with the number of products the customers consumes. The condition of competition in FMCG sector is extremely high resulting in extreme pressure on margins of profit.

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4

Shanjabin, Samia, and Amanta Hasnat Oyshi. "The comparative analysis of FMCG enterprises' vision, mission, and core values focusing on strategic human resources." International Journal of Financial, Accounting, and Management 3, no. 2 (2021): 115–28. http://dx.doi.org/10.35912/ijfam.v3i2.695.

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Abstract Purpose: This study focused on a comparative analysis of the FMCG enterprises' vision, mission, and core values focusing on strategic human resources. Research methodology: This study is qualitative, and altogether twenty-three FMCG company's websites have been used for analyzing the company's mission, vision, and core values. Results: Among the twenty-three companies, only seven (Bombay Sweets and Co. Ltd., Arla, Akij Group, Ispahani Foods Limited, Golden Harvest Agro Industries Limited, Walton Group, and City Group) have no focus on strategic human resources in their mission, vision

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Verma, Suraj, Kuldeep Chand Rojhe, Elena Horská, Somesh Sharma, and Peter Šedík. "Consumer Decision-Making Rules for FMCG Products—Study of Rural in North India." Economies 11, no. 1 (2023): 26. http://dx.doi.org/10.3390/economies11010026.

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The present study aims to identify the demographic variables that influence rural customers’ decision-making rules in the process of purchasing fast-moving consumer goods (FMCGs) products. Five FMCG personal care products are taken into consideration for the study. A multistage proportionate sampling procedure was adopted and 550 respondents were selected for the study. The regression model enables the marketers to identify the key demographic variables which affect the decision-making rules used by rural people. The study concludes that consumers’ decision-making rules are influenced by rural

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Sulehria, Roshaan Anwaar, Ashfaq Ahmed, and Muhammad Abedin. "CELEBRITY ENDORSEMENTS IMPACT BRAND IMAGE: THE CASE STUDY OF THE FAST-MOVING CONSUMER GOODS (FMCG) INDUSTRY IN PAKISTAN." Journal for Business Education and Management 2, no. 1 (2022): 17–39. https://doi.org/10.56596/jbem.v2i1.71.

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The study investigates the endorsements of celebrities in advertising and brands' impacts on the brand image in Pakistan's FMCG sector. Celebrity endorsements are the source or medium through which credible personalities endorse the brands for customer attraction, and they have a significant impact on brand image. Celebrity endorsements are a tool for marketers and advertisers to promote their brands and consider the brand image. The primary research was conducted in the FMCG Sector to examine the factors of endorsements of celebrity impacts on Brand image. The Quantitative research was conduc

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Ahmed, Ashfaq, and Muhammad Abedin. "CELEBRITY ENDORSEMENTS IMPACTS ON BRAND IMAGE: THE CASE STUDY OF FAST-MOVING CONSUMERS GOODS (FMCG) INDUSTRY IN PAKISTAN." Journal for Business Education and Management 2, no. 1 (2022): 17–39. http://dx.doi.org/10.56596/jbem.v2i1.33.

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The study investigates the endorsements of celebrities in advertising and brands' impacts on the Brand image in the FMCG Sector of Pakistan. Celebrity endorsements are the source or medium through which credible personalities endorsed the brands for customer attraction and it has a significant impact on brand image. Celebrity endorsements are a tool for marketers and advertisers to promote their brands and consider the brand image. The primary research was conducted in FMCG Sector to examine the factors of endorsements of celebrity impacts on Brand image. The Quantitative research was conducte

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8

Bodhankar, Aniruddha. "The New FMCG Consumer (Challenge for FMCG Sector)." Journal of Advanced Research in Dynamical and Control Systems 12, SP8 (2020): 582–87. http://dx.doi.org/10.5373/jardcs/v12sp8/20202558.

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9

Abisola, ADELUGBA Iyabode. "Effect of Stakeholder Involvement on Project Management Success in Nigeria's Fast-Moving Consumable Goods Industry." IIARD International Journal of Economics and Business Management 9, no. 7 (2024): 13–27. http://dx.doi.org/10.56201/ijebm.v9.no7.2023.pg13.27.

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In the FMCG sector of Nigeria, the study examined the impact of stakeholder participation on project management success. The study was simplified in order to assess the degree to which stakeholder engagement, support, and involvement effect project goals for a set of fast-moving consumer products in Nigeria. The study's qualitative design involved choosing seven FMCG companies in Nigeria: Dangote Sugar Plc, Nigerian Breweries Plc, Nestle Plc, Cadbury Nig Plc, Nigerian Breweries, Guiness Nig Plc, and Unilever Nig Plc. In order to create a cross-sectional period of 70 observations, secondary dat

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10

Siddiqui, Shahida Anusha, Adriano Profeta, Thomas Decker, Sergiy Smetana, and Klaus Menrad. "Influencing Factors for Consumers’ Intention to Reduce Plastic Packaging in Different Groups of Fast-Moving Consumer Goods in Germany." Sustainability 15, no. 9 (2023): 7625. http://dx.doi.org/10.3390/su15097625.

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The greatly increased global use of plastic has serious negative environmental consequences. This study aims to analyse the influence of environmental attitudes, personal norms, social norms, and socioeconomic and demographic characteristics on consumers’ intention to reduce plastic packaging in different groups of fast-moving consumer goods (FMCGs) in Germany. Data on plastic packaging use for food, clothing, cosmetics, cleaning goods, and furniture were collected from 299 German families in a four-stage survey. The findings show differing consumer intentions to reduce plastic packaging betwe

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Golda Nkeiruka, Ezeoke, Emmanuel Olateju Oyatoye, Joseph Nnamdi, and Chukwuneke Okorie. "Impact of Information Sharing on Customer Satisfaction Level in the Fast-Moving Consumer Goods (FMCGs) Industry in Nigeria." PERSPEKTIF 13, no. 1 (2024): 298–310. http://dx.doi.org/10.31289/perspektif.v13i1.10723.

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Manufacturing firms in developing countries are fast catching up with the current trend of globalization and e-commerce, thus, strategically working towards the alignment of their supply networks to balance demand and capacity. This study aims to determine how fast-moving consumer goods (FMCG) firms can satisfy their customers and leverage their brands more effectively by optimizing the information shared along their supply chain network. This study approaches the issue of information sharing and customer satisfaction through theoretical considerations and addresses the issue quantitatively in

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Ji, Shou Wen, Cong Cong Li, and Jia Juan Chen. "Study on Manufacturing Engineering with Supply Chain Profit Model of Fast Moving Consumer Goods Based on TOC Operation Mode." Applied Mechanics and Materials 345 (August 2013): 473–76. http://dx.doi.org/10.4028/www.scientific.net/amm.345.473.

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The article introduces Theory of Constraints to supply chain of manufacturing engineering field and establishes a FMCG supply chain fuzzy comprehensive evaluation model, then use a practical research to support the research result. Through FMCG profit model, comparing TOC model and non-TOC model FMCG supply chain performance, demonstrate the advantage introducing TOC model in FMCG supply chain performance management field.

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David Olanrewaju Olutimehin, Ekene Ezinwa Nwankwo, Onyeka Chrisanctus Ofodile, and Chinonye Esther Ugochukwu. "STRATEGIC OPERATIONS MANAGEMENT IN FMCG: A COMPREHENSIVE REVIEW OF BEST PRACTICES AND INNOVATIONS." International Journal of Management & Entrepreneurship Research 6, no. 3 (2024): 780–94. http://dx.doi.org/10.51594/ijmer.v6i3.935.

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Strategic operations management (SOM) in the fast-moving consumer goods (FMCG) industry plays a crucial role in driving efficiency, quality, and customer satisfaction. This paper presents a comprehensive review of best practices and innovations in SOM within the FMCG sector, aiming to provide insights into how companies can optimize their operations to achieve competitive advantage and sustainable growth. The review begins by examining the key challenges faced by FMCG companies, including demand volatility, short product life cycles, and complex supply chains. It then explores how strategic op

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14

Ram, Meena Banna. "Study of Consumer Buying behaviour of Online marketing of FMCG Products." International Journal of Research 12, no. 2 (2025): 727–43. https://doi.org/10.5281/zenodo.15239504.

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FMCG sector or Consumer packaged goods (CPG) are referred to products which are being sold at a very low cost. Although profitability of various FMCG products has been quite small but they are sold in huge quantities, hence the overall profit on FMCG products would be high. FMCG industry in India is considered to be fourth largest sector in economy and it is expected that it scales upto Rs 1,300 crores. During past ten years, annual growth rate in industry has been 11%. Sale of unbranded FMCG products as well as unpackaged products are also being sold in the market not only in the rural areas

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15

Meena, Banna Ram, and Ghanshyam Saini. "Study of Consumer Buying behaviour of Online Marketing of FMCG Products." International Journal of Research 12, no. 4 (2025): 744–58. https://doi.org/10.5281/zenodo.15274255.

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<em>FMCG sector or Consumer packaged goods (CPG) are referred to products which are being sold at a very low cost. Although profitability of various FMCG products has been quite small but they are sold in huge quantities, hence the overall profit on FMCG products would be high. FMCG industry in India is considered to be fourth largest sector in economy and it is expected that it scales upto Rs 1,300 crores. During past ten years, annual growth rate in industry has been 11%. Sale of unbranded FMCG products as well as unpackaged products are also being sold in the market not only in the rural ar

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David Olanrewaju Olutimehin, Chinonye Esther Ugochukwu, Onyeka Chrisanctus Ofodile, Ekene Ezinwa Nwankwo, and Olorunyomi Stephen Joel. "OPTIMIZING FMCG SUPPLY CHAIN DYNAMICS: A NOVEL FRAMEWORK FOR INTEGRATING OPERATIONAL EFFICIENCY AND CUSTOMER SATISFACTION." International Journal of Management & Entrepreneurship Research 6, no. 3 (2024): 770–79. http://dx.doi.org/10.51594/ijmer.v6i3.934.

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This paper proposes a groundbreaking theoretical model specifically designed for the FMCG sector, focusing on optimizing supply chain dynamics to balance operational efficiency with customer satisfaction. Drawing on hands-on strategies and problem-solving abilities, the framework aims to offer practical solutions for common challenges faced by FMCG operations managers, such as inventory management, demand forecasting, and efficient resource allocation. The fast-moving consumer goods (FMCG) industry is characterized by intense competition, short product life cycles, and rapidly changing consume

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Dr, Nwaulune J. C. "Investigating the Adoption of Green Logistics Practices on Operational Sustainability in Fast-Moving Customer Goods in Lagos State, Nigeria." Journal of Economics, Finance And Management Studies 07, no. 07 (2024): 4256–63. https://doi.org/10.5281/zenodo.12770619.

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<strong>Statement of Problem:</strong>There is a growing debate on sustainability challenges among fast-moving consumer goods firms (FMCG). FMCG firms value efficiency and sustainability. Research shows that FMCG firms are unsustainable owing to inadequate green logistics practices. Many studies focused on non-FMCG companies and industrialised countries, not emerging ones.<strong>Methodology:</strong>The green logistics and operational sustainability of chosen FMCG firms in Lagos State, Nigeria, were examined. The study was survey-based. The study included 13,782 managers from eight publicly l

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18

Kumar, Brajesh, and Mintu Gogoi. "Fast Moving Consumer Goods Industry in Rural Market of India: A Case of Mutual Reinvigoration." Ushus - Journal of Business Management 12, no. 4 (2013): 51–65. http://dx.doi.org/10.12725/ujbm.25.3.

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The present study has been undertaken to make an assessment of the growing eminence of FMCG industry in the era of enriching rural market in India. The Indian Fast Moving Consumer Goods (FMCG) industry began to take shape during the past five decades. The FMCG sector is a keystone of the Indian economy as it touches every aspect of human life. The FMCG sector, which offers tremendous growth prospects, are food and beverage sector, health care and personal care. Presently, rural India accounts for 34% of total FMCG consumption, but it accounts for more than 40% consumption in major FMCG categor

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19

Karki, Dipendra, and Upashan Khadka. "Nexus Between Consumer Ethnocentrism and Purchase Intentions." Interdisciplinary Journal of Innovation in Nepalese Academia 2, no. 2 (2023): 217–32. http://dx.doi.org/10.3126/idjina.v2i2.59501.

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The purpose of this study is to analyze the impact of Consumer Ethnocentrism (CE) on the purchase intention of fast-moving consumer goods (FMCG) in Kathmandu. The study involved the administration of a structured, close-ended questionnaire to 324 FMCG consumers aged between 13 and 65 residing in Kathmandu. The results indicate that consumer ethnocentrism and country-of-origin information significantly affect consumers' intentions to purchase foreign FMCG products by influencing their attitudes. The analysis of the Consumer Ethnocentrism Tendencies Scale (CETSCALE) and the results of partial le

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Somasekhara, Dr Margani, N. Sowjanya,, and B. Chandrasekar Reddy,. "Analyzing Extensive Marketing Strategies for Fmcg Products Within Competitive Dynamics Throughout the Product Life Cycle." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 03 (2025): 1–9. https://doi.org/10.55041/ijsrem42431.

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The Product life cycle is an important tool for marketers, management and designers alike. It specifies stages of a product’s life and offers guidance for developing strategies to make the best use of those stages and promote the overall success of the product in the marketplace. This paper main aim is an extensive analysis of Product life cycle (PLC) marketing strategies especially from FMGC sector. It is a categorization of product in various phases of its life cycle in the markets, from development and introduction to its decline, and these phases or stages explain the changes in sales and

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Abushaikha, Ismail. "The influence of logistics clustering on distribution capabilities: a qualitative study." International Journal of Retail & Distribution Management 46, no. 6 (2018): 577–94. http://dx.doi.org/10.1108/ijrdm-01-2018-0018.

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PurposeThe purpose of this paper is to explore why and how firms with logistics-intensive operations such as fast-moving consumer good (FMCG) distributors benefit from residing in logistics clusters. In particular, this study seeks to fill a gap in the understanding of how logistics clustering may influence FMCG firms’ distribution capabilities.Design/methodology/approachThree case studies of FMCG distributors geographically agglomerated within Q Logistics Cluster in Jordan serve to elaborate the existing theory of clustering. Data were collected from 24 interviews as well as observational evi

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Kollabathula, Aravind and Ramchandra. "A STUDY ON RURAL MARKETING OF FAST-MOVING CONSUMER GOODS [MILK] PRODUCTS IN GUNTUR DISTRICT OF ANDHRA PRADESH." MULTILOGIC IN SCIENCE XIII, no. XXXXVII (2023): 833–35. https://doi.org/10.5281/zenodo.8111966.

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Fast Moving Consumer Goods (FMCG) also known as consumer-packaged goods are consumed every day by the average consumers and it has become part of everyday life for most of the urban and rural people, used up over short period of days, weeks or months and within one year. The items in FMCG include all consumables (other than groceries, pulses) and non-consumable that people buy at regular intervals. Since the past few years, the income of rural Indians is raising and their mindset to buy FMCG products are increasing rapidly with improving their lifestyle. With this improving interest of rural c

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Muhalia, Eric, Patrick Ngugi, and Makori Moronge. "EFFECT OF TRANSPORTATION MANAGEMENT SYSTEMS ON SUPPLY CHAIN PERFORMANCE OF FMCG IN KENYA." American Journal of Supply Chain Management 6, no. 1 (2021): 1–12. http://dx.doi.org/10.47672/ajscm.644.

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Purpose: The purpose of this study was to determine the effect of transportation management systems on supply chain performance of FMCG in Kenya Methodology: The study adopted descriptive research design. The unit of observation was the operations manager of the 51 FMCG manufacturers located in Nairobi. The sampling frame of the current study consisted of operations managers in the manufacturers of the FMCGs in Nairobi. The study used the census method to select 51 manufacturers of the FMCGs in Nairobi, thus the sample of the study was 51 respondents. Primary data was used in the study.

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Dr., Nwaulune J. C. "Evaluating the Role of Green Logistics Practices on Financial Sustainability in Fast-Moving Customer Goods Firm in Lagos State, Nigeria." INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND ANALYSIS 07, no. 07 (2024): 3300–3308. https://doi.org/10.5281/zenodo.12748305.

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Today's organisations value sustainability more. Thus, organisations, particularly those in the fast-moving consumer goods (FMCG) business, have aligned goals to focus on efficiency and environmental responsibility. FMCG firms suffer from non-sustainability because of mismanaged green logistics operations such as green production, procurement, transportation, packaging, and reverse logistics. Many current studies focus more on industrialised countries than developing nations and non-FMCG businesses. This research examined Lagos State, Nigeria FMCG businesses' financial sustainability and green

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Eze, Eze Ibiam, Oliver Ike Inyiama, and Ikechukwu Ezugwu. "Current Assets Management and Operational Performance of Consumer Goods Firms in Nigeria." European Journal of Business and Innovation Research 12, no. 2 (2024): 67–83. http://dx.doi.org/10.37745/ejbir.2013/vol12n26783.

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The study examined the effect of current assets management on the operational performance of firms in the consumer goods Industry in Nigeria. Specifically, the study ascertained the effect of inventory turnover, accounts receivable turnover, and cash conversion cycle on the turnover of consumer goods firms in Nigeria. The study adopted an ex-post-facto research design, covering a ten-year period (2013 to 2022). Secondary data were extracted from the annual reports and accounts of sampled FMCGs in Nigeria. Multiple regression techniques were used for test of hypotheses. The findings of the stud

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Pavani V., Sree, Ramachandra Aryasri A., and Sudhir Reddy M. "Impact of Women's Portrayal in Television Commercials on Promoting Fast-Moving Consumer Goods." International Journal of Information Technology Project Management 12, no. 1 (2021): 80–92. http://dx.doi.org/10.4018/ijitpm.2021010104.

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In various fields, the role of women has been changing over the years in diverse fields around the world like academics, advertising, politics, etc. Nowadays, women portrayal plays a primary role in TV commercials for marketing the FMCG products at an extreme level. This paper intends to study the women portrayal in TV commercials for the purpose of promoting FMCG. It conducts the study in three different perceptive. The first perspective investigates the relevance between the characteristic/category of the FMCG and the impact of women portrayal. The second and third perspectives include the e

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Mirza, Insha, and Rasmeet Kaur Malhi. "THE IMPACT OF E-COMMERCE ON FMCG SECTOR IN BHOPAL." BSSS Journal of Management 14, no. 1 (2023): 68–84. http://dx.doi.org/10.51767/jm1407.

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In India, Fast Moving Consumer Goods sector is the fourth largest sector and is driving everyone’s life every day.From the past twenty years, FMCG sector has seen a drastic change specifically in terms of increasing online sales across various categories. E-commerce is growing tremendously giving ample opportunities to both big and small businesses in the FMCG industry. Fast Moving Consumer Goods (FMCG) are goods which have very high demand and very low shelf life because they are perishable in nature. These products are non-durable products that are purchased frequently and are consumed very

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Khan, Saeed. "Corporate Social Performance of Indian FMCG Companies Introduction of CSR, framework and Karmayog CSR Ratings with three top Indian FMCG companies CSR initiatives." Issues In Social And Environmental Accounting 3, no. 2 (2009): 180. http://dx.doi.org/10.22164/isea.v3i2.43.

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Effective Corporate Social Responsibilities or CSR initiatives shall be taken keeping all the stakeholder‘s issues in mind including the legal, ethical, commercial and other expectations society has for the business. CSR initiatives in India are now taken by many companies. Especially for the<br />FMCG companies, where the major challenge is reduction of packaging<br />materials, these companies are doing work in the field of Environment, Health care, Education, Community welfare, Women's empowerment and Girl Child care. Companies like Hindustan Unilever started work on CO2 reducti

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Wurm, David, Peter Ewert, Peter Fierlinger, et al. "A Small Scale Optically Pumped Fetal Magnetocardiograhpy System." Journal of Clinical Medicine 12, no. 10 (2023): 3380. http://dx.doi.org/10.3390/jcm12103380.

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Introduction: Fetal magnetocardiography (fMCG) is considered the best technique for diagnosis of fetal arrhythmia. It is superior to more widely used methods such as fetal, fetal electrocardiography, and cardiotocography for evaluation of fetal rhythm. The combination of fMCG and fetal echocardiography can provide a more comprehensive evaluation of fetal cardiac rhythm and function than is currently possible. In this study, we demonstrate a practical fMCG system based on optically pumped magnetometers (OPMs). Methods: Seven pregnant women with uncomplicated pregnancies underwent fMCG at 26–36

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Ji, Shou Wen, Ying Tian, Zhi Hua Zhang, and Hai Liang Lu. "Research on the FMCG Supply Chain Quality Control Tower System and Operation Mechanism." Advanced Materials Research 694-697 (May 2013): 3610–13. http://dx.doi.org/10.4028/www.scientific.net/amr.694-697.3610.

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The article used collaborative control theory, Internet of Things technology and the house of quality, and then proposed an innovative concept of FMCG supply chain quality control tower based on FMCG supply chain quality features. It elaborated its operation mechanism of the "five layers and three mechanisms" that provided theoretical support for quality control and traceability of FMCG.

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Li, Hanrong. "The Influence of Network Economy on the Marketing Strategy of FMCG Clothing Brands." Advances in Economics, Management and Political Sciences 17, no. 1 (2023): 60–65. http://dx.doi.org/10.54254/2754-1169/17/20231058.

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This essay investigated the network economy as well as the factors that influence the marketing strategy of FMCG clothing brands. Network economy is becoming a common trend, and in the last twenty years have witnessed a huge growth in network economy. The next decade is likely to see a considerable change in the marketing strategy of FMCG clothing brands. This article aims to analyze how FMCG clothing brands have adapted to the network economy by changing their marketing strategies. It also finds out how companies are applying marketing strategies to make the network economy an opportunity for

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Darryl, Darryl, and Agus Zainul Arifin. "Pengaruh SSCM dan firm’s age terhadap profitabilitas pada perusahaan FMCG di Indonesia." Jurnal Manajemen Bisnis dan Kewirausahaan 8, no. 6 (2024): 1293–302. https://doi.org/10.24912/jmbk.v8i6.33622.

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The purpose of this study is to evaluate the effect of SSCM and the firm’s age on the profitability of FMCG companies in Indonesia. The research sample is 250, with 50 companies from the 2018-2022. The sampling techniques used were purposive sampling and processed with EViews 12. The result is that SSCM does not significantly affect profitability in FMCG companies in Indonesia and firms’ age is positively significant on profitability in FMCG companies in Indonesia. Penelitian ini bertujuan untuk mengukur dampak SSCM dan firm’s age terhadap profitabilitas perusahaan FMCG di Indonesia. Sampel pe

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Tang, Can, Walton Wider, Kai Wah Cheng, Choon Kit Chan, and Leilei Jiang. "Leadership style and employee performance in China’s fast moving consumer goods industry." Humanities and Social Sciences Letters 12, no. 1 (2024): 77–87. http://dx.doi.org/10.18488/73.v12i1.3645.

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The purpose of this study is to investigate the effect of various leadership styles on employee performance in the Fast-Moving Consumer Goods (FMCG) industry in China. The unexpected global spread of the coronavirus pandemic and its complicated issues have created a substantial amount of uncertainty in consumer demand worldwide which has motivated this research and highlighted the crucial role that the FMCG industry's marketing relationship plays in determining enterprise profit. There is a growing concern among enterprise managers, academics and policymakers about employee performance and its

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Amrit, Das. "An Analysis on the Impact of GST on the Fast Moving Consumer Goods Sector in India." International Journal of Innovative Science and Research Technology 8, no. 3 (2023): 425–28. https://doi.org/10.5281/zenodo.7754615.

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The Goods and Services Tax (GST) is the most significant alteration to India's tax system. Products and services are subject to a variety of taxes, such as the excise tax, service tax, central sales tax, luxury tax, lottery tax, amusement tax, octroi, state surcharge, and other levies. The GST replaced a wide variety of indirect taxes formerly levied on consumer goods and services. Nine months have passed since GST was implemented on July 1, 2017, and both the federal government's revenue and the "cascading impact" of taxes have increased. GST has earned the label of "tr

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Madhavika, Wadanambilage Dona Naduni. "Work Life Balance in the Non-HR Employee Perception the Case of FMCG Companies in Sri Lanka." International Journal of Human Resource Studies 9, no. 1 (2019): 266. http://dx.doi.org/10.5296/ijhrs.v9i1.14227.

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The study focused on investigating the perception that the non HR employees have regarding the work life balance in their respective organizations in Fast Moving Consumer Goods (FMCG) sector in Sri Lanka. In this study; the data is collected from 16 FMCG companies in Sri Lanka which included 4 foreign (Global) companies and 12 local (Sri Lankan based) companies during the period of 6 months (June 2018 – December 2018). The study adopted the survey strategy with a sample size of 1000. Both the online and manual methods were used in order to collect the data. According to the results obtained it

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O. O., Obafemi, and Oyawa O. B. "The Impact of Customer Retention on Organization Profitability in the FMCG Sector in Nigeria." British Journal of Management and Marketing Studies 7, no. 3 (2024): 116–29. http://dx.doi.org/10.52589/bjmms-wcbciyfb.

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In the competitive domain of fast-moving consumer goods (FMCG), retaining customers is essential for the overall organisational performance of an FMCG company. This research investigated the impact of customer retention on organisational profitability in the Fast-Moving Consumer Goods (FMCG) sector in Nigeria. The study employed a cross-sectional survey approach, with data collected from 248 employees in 10 different FMCG companies in Oyo State, South West, Nigeria. The findings revealed a strong positive correlation (r=0.783) significant at p < 0.01 between customer retention and organisat

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Grigaliūnaitė, Viktorija, Aušra Pažėraitė, and Mantautas Račkauskas. "Save Myself or Others? The Influence of Attitude toward FMCG Products from Recycled Material on the Intention to Buy Them: Hidden Motives and the Role of Income." Sustainability 15, no. 15 (2023): 11528. http://dx.doi.org/10.3390/su151511528.

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Buying products made from recycled materials is an important way to support sustainability, especially in the FMCG (fast-moving consumer goods) context. Because these are the products that make up a very large part of consumer spending, it is very important to encourage consumers to buy them when they are made from recycled materials. Therefore, this research aimed to determine the relationship between income, egoistic and altruistic motives, attitude toward FMCG products from recycled material, and intention to buy them. To reach the research aim, questionnaire research was applied and struct

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Shakur, Md Shihab, Maishat Lubaba, Binoy Debnath, A. B. M. Mainul Bari, and M. Azizur Rahman. "Exploring the Challenges of Industry 4.0 Adoption in the FMCG Sector: Implications for Resilient Supply Chain in Emerging Economy." Logistics 8, no. 1 (2024): 27. http://dx.doi.org/10.3390/logistics8010027.

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Background: Fast-moving consumer goods (FMCG) supply chains are experiencing various challenges due to the interactions between consumers and decision-makers during physical distribution, manufacturing, wholesale and retail. One possible strategy to address these challenges for smoothing the supply chain (SC) and logistics operations is to adopt Industry 4.0 (I4.0) based technologies in the FMCG business processes. In this regard, digitalization and automation of the FMCG supply chain can be strengthened by the alluring properties of I4.0 technologies. Methods: This study identified nine signi

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Шарян, Ануш, and Anush Sharyan. "The Role of Group Vitality in Managing Project Teams of an FMCG Company." Scientific Research and Development. Russian Journal of Project Management 8, no. 2 (2019): 27–38. http://dx.doi.org/10.12737/article_5d9c44301dd961.01696256.

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The present article describes an investigation of the group resilience role in FMCG project team management. Group resilience scale comprises seven dimensions (alignment, forecasting, adaptation, interchangeability, bounce back, accumulation of communication resources, self-organization) which were identified from the literature review and confirmed by the in-depth interviews with the project managers working in FMCG company. An intensive research (Case Study) of a single FMCG organization in which the author examined in-depth data relating to several variables reveled that project teams with

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Rudenko, I. "Features of the implementation of international relations with the countries of Asia in the sector of FMCG products." Analytical and Comparative Jurisprudence, no. 5 (November 17, 2023): 664–66. http://dx.doi.org/10.24144/2788-6018.2023.05.117.

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The scientific article, devoted to the peculiarities of the implementation of international relations with the countries of Asia in the sector of FMCG products, defines the peculiarities of the modern regulation of relations between Ukraine and the countries of Asia, as well as the perspective of the regulation of such relations. The article defines the peculiarities of the regulation of relations with foreign countries during the legal regime of martial law and before its beginning, in particular in international trade relations; features of the practical implementation of relations with coun

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Borremans, A. D., O. V. Voronova, and I. V. Il’in. "Improvement of Documentation Workflow in FMCG Chain Retailing Companies Based on Data Architecture Design." Economics and Management, no. 9 (November 7, 2019): 87–96. http://dx.doi.org/10.35854/1998-1627-2019-9-87-96.

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The presented study improves the model of top-level documentation workflow in FMCG chain retailing companies by building a special data architecture.Aim. The study aims to develop a model of top-level documentation workflow for building architectural solutions of FMCG chain retailing companies based on data architecture modeling.Tasks. First, it is necessary to examine the general documentation workflow system of FMCG chain retailing companies, identifying the major interested parties — participants of external, internal, and supporting workflow. It is also advisable to analyze certain types o

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ShaikShamshuddin, Venkateswarulu T., adinarayana UV, Bangaruraju I., and Ramarao SG. "Buying Behaviour and Preferences of Consumers with Reference to Fmcg Goods in North Coastal Andhra Pradesh." International Journal of Management and Humanities (IJMH) 4, no. 8 (2020): 5–15. https://doi.org/10.35940/ijmh.G0715.044820.

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The world has become a village and many MNCs have entered Indian operations as it is an attractive destiny for the burgeoning middle class with its increase in disposable income. This competition opened the new doors and ways to face the challenges encountering from FMCG Markets. There are many studies that analyse the consumer brand loyalty towards FMCG products, consumer buying behaviour and brand loyalty of the fast moving consumer goods in the rural markets, the contribution of FMCG goodsin economy of country, factors influencing demand of FMCG goodsamong people. Also there are studies tha

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Добони, Артем Александрович. "Частные торговые марки: восприятие, роль и стратегические перспективы развития в современных условиях". Russian Journal of Retail Management 2, № 1 (2015): 19. http://dx.doi.org/10.18334/tezh.2.1.233.

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В статье представлены основные тренды современной экономики в части развития розничного рынка и рынка FMCG-продукции. Обоснована изменившаяся роль крупнейших розничных торговых сетей (ритейлеров) в сегменте реализации FMCG-продукции. Уточнена роль частных торговых марок в стратегии развития крупнейших ритейлеров России. Выявлены основные тенденции развития частных торговых марок как на зарубежных рынках, так и на российском FMCG-рынке. Обоснованы стратегические перспективы развития частных торговых марок в России.

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Tolulope Esther Edunjobi. "THE INTEGRATED BANKING-SUPPLY CHAIN (IBSC) MODEL FOR FMCG IN EMERGING MARKETS." Finance & Accounting Research Journal 6, no. 4 (2024): 531–45. http://dx.doi.org/10.51594/farj.v6i4.992.

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The Integrated Banking-Supply Chain (IBSC) model represents a comprehensive framework designed to enhance the efficiency and resilience of Fast-Moving Consumer Goods (FMCG) supply chains in emerging markets. Emerging markets present unique challenges, including infrastructural limitations, economic volatility, and limited access to financing. The IBSC model addresses these challenges by integrating banking services with supply chain management practices, fostering collaboration among stakeholders and leveraging financial instruments to optimize operations. This paper explores the key component

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Titova, I. N. "DYNAMICS OF KEY INDICATORS OF THE FMCG MARKET IN THE BELGOROD REGION." Business Strategies 11, no. 1 (2023): 14–17. http://dx.doi.org/10.17747/2311-7184-2023-1-14-17.

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The purpose of the article is to assess the dynamics of key indicators of the FMCG goods market in the Belgorod region. The article presents the main trends in the development of the FMCG market in the pandemic and post-pandemic periods. Among them is the growth of the regional market of consumer goods, as well as a significant increase in the share of online sales in the total volume of retail trade. Analysis methods were used: SWOT analysis, dynamic series method, comparison method. The statistical analysis of the indicators of the regional consumer goods market revealed the growth factors a

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Tahir, Shamas Hakim. "Exploring the Applications of Blockchain Technology in Fast-Moving Consumer Goods Supply Chain Management." Mazedan International Business Review 4, no. 3 (2023): 13–21. https://doi.org/10.5281/zenodo.10019394.

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In an era where digital transformations are reshaping industries, blockchain technology stands out for its potential to revolutionise supply chain management in the Fast-Moving Consumer Goods (FMCG) sector. This technology's decentralised, transparent, and immutable characteristics promise to address some of the perennial challenges FMCG supply chains face, such as product traceability, transparency, and efficiency. This research delves deeper into these promises, aiming to explore both the theoretical applications and the pragmatic challenges associated with blockchain's integration into FMCG

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Tahir, Shamas Hakim. "Exploring the Applications of Blockchain Technology in Fast-Moving Consumer Goods Supply Chain Management." Mazedan International Business Review 4, no. 3 (2023): 13–21. https://doi.org/10.5281/zenodo.10019622.

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In an era where digital transformations are reshaping industries, blockchain technology stands out for its potential to revolutionise supply chain management in the Fast-Moving Consumer Goods (FMCG) sector. This technology's decentralised, transparent, and immutable characteristics promise to address some of the perennial challenges FMCG supply chains face, such as product traceability, transparency, and efficiency. This research delves deeper into these promises, aiming to explore both the theoretical applications and the pragmatic challenges associated with blockchain's integration into FMCG

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Tirpude, Raman. "Impact of Covid-19 on FMCG Sector in India." International Journal for Research in Applied Science and Engineering Technology 9, no. 12 (2021): 1012–14. http://dx.doi.org/10.22214/ijraset.2021.39457.

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Abstract: Coronavirus pandemic shows an unprecedented change globally, and thus the impact is even higher in emerging economies like India. fast paced commodity (FMCG) is one of the foremost important sectors in India with varied businesses, including household, care , etc., with high demand, consumed frequently, and services are provided for a coffee cost. This paper is an decide to study the outbreak of COVID-19 within the FMCG sector. It shows that FMCG is affected uncommonly with many factors like Labours moved to their natives, logistics issues, and changes within the buyer basket kind of

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Theophilus, Olufemi M. "Artificial Intelligence and Supply Chain Management in the FMCG Sector: A Literature Review." International Journal of Innovative Science and Research Technology (IJISRT) 9, no. 11 (2024): 1594–601. https://doi.org/10.5281/zenodo.14272686.

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Despite the growing adoption of artificial intelligence (AI) in supply chain management, there is limited systematic understanding of how AI transforms supply chains in the Fast-Moving Consumer Goods (FMCG) sector. This paper systematically reviews and synthesizes the literature on AI applications in FMCG supply chain management to develop an integrated theoretical framework. Through a comprehensive analysis of peer-reviewed  articles, this study identifies four key dimensions of AI- enabled supply chain transformation in FMCG: strategic  value creation, operational excellence, digit

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Deshbhag, Raksha R., and Bijuna C. Mohan. "Study on influential role of celebrity credibility on consumer risk perceptions." Journal of Indian Business Research 12, no. 1 (2020): 79–92. http://dx.doi.org/10.1108/jibr-09-2019-0264.

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Purpose The purpose of this study is to determine the influence of celebrity credibility (trustworthiness, attractiveness and expertise) on risk perception and buying intention of Indian fast moving consumer goods (FMCG) consumers. Design/methodology/approach The present study adopted the survey method to know the influence of celebrity credibility dimensions on the perceived risk and purchase intentions of Indian FMCG consumers. This study has performed a survey on 250 respondents using the self-administered questionnaire consisting of 18 measurement scales. Findings The major findings of thi

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