Academic literature on the topic 'Folkgame Festival'

碩士
逢甲大學
土地管理所
97
In recent years, tourists’ choices of participating in festival/event have already been main concern on the tourism market, however, how to get more tourists to visit each festival becomes an important issue for festival managers. Past findings showed us that the understanding of tourists’ festival experiences helps festival managers attract more tourists to visit. Besides, other research results pointed out that cohort effect on tourists’ festival experiences could be a segmentation variable and can be used to forecast festival of tourists’ decision-making behavior. The knowledge of the tourism filed is less. The purpose of this study is to understand the dimensions of festival experience and the cohort effect on tourists’ festival experiences. The results indicated that tourists’ festival experiences are composed of the cognition festival experience, emotion festival experience and meaningful festival experience. Further, cognition festival experience is composed of ’self-approval,’ ‘relaxation,’ ’exploring new things,’ ‘self-control,’ ‘richening family interaction,’ ‘safe and security,’ ‘meeting people,’ and ‘shopping;’ the sub-dimensions of emotion festival experience is ‘free and happy’, ‘spirited’, sanguine’; and meaningful festival experience is ‘education’ ‘increase self-worth.’ Besides, the cohort effect tourists’ festival experiences exists the emotion and meaningful festival experience.

碩士
國立臺北大學
公共行政暨政策學系碩士在職專班
96
In recent years, community, business organizations, local and central government constantly hold all kinds of events and activities for celebrating holidays and promoting tourism in order to distinguish and improve their popularity and reputation. For energizing local industries, every local government considers holiday and tourism promotions are the best ways to develop local economy. Among numerous holiday celebration events, “I-lan International Children’s Folklore and Folkgame Festival” can be called the number one event in Taiwan. After twelve years of being the most representative event, the festival was temporarily ended in 2008. Using a case study of Children’s Folklore and Folkgame Festival, this study intends to investigate from several perspectives concerning the causes of suspension and to explore advantages, disadvantages, opportunities, and threats based upon the environment of I-lan tourism industry for SWOT analysis. Major research contents include the combination of 4P of holiday event and tourism marketing and 6P of the policy marketing. According to literature review and depth interview, data were analyzed and several suggestions are concluded based on research results for future references of the policy makers. Marketing strategies suggested in this study include: 1. Marketing strategies suggestions for Children’s Folklore and Folkgame Festival include: 1) Children’s Folklore and Folkgame Festival must contain local culture and characteristics; budgets for the cost of event expenses have to be appropriated for the development of creative merchandise. 2) Carefully set the criteria for event cost; establish a mechanism of price standard for event coordinators who operate the festival. 3) Strengthen event schedule and route, tour guide, and environment maintenance. 4) Explore the possibility of international marketing. 5) Strengthen partner relationship and establish a system for the certification of tourism business. 6) The event coordinator and decision-making system of Children’s Folklore and Folkgame Festival shall entirely avoid political influences. 7) Central government shall establish an evaluation mechanism to sponsor good quality holiday festival or celebration. 8) Establish an international folklore dancing database. 9) Actively prepare and build up Children’s Folklore and Folkgame Park; restore the celebration of Children’s Folklore and Folkgame Festival when the objective conditions are proper. 10) Re-position I-lan International Children’s Folklore and Folkgame Festival as a cultural public interest event. 2. Marketing strategies suggestions for holiday festival and tourism activities in I-lan. 1) Product – With value-added culture and elegant eatery, “creative” and “local” concepts mutually take shape to construct a beautiful I-lan for tourists to enjoy. 2) Price – Value is more important than price. 3) Place – Use environmental and transportation advantages for better collaboration in event measures. 4) Promotion – Focus on the image of “Lohas and easy life” in I-lan. 5) Partnership – Join efforts from community and local people to hold holiday events and celebration. 6) Policy – Establish travel and tourism bureau for an international tourism planning; strengthen fundamental construction to hold a grand exhibition; motivate officials in public sector to have and explore a global vision.

碩士
銘傳大學
觀光研究所碩士班
93
Festivals and Special events are recently the fastest growing types of promotional activities from local community to government. How to promote and attract visitors’ arrival is an important issue. It''s obviously that the effects of those kinds of activities are needed to be reviewed. The purposes of this study are to probe the festivals planning and marketing issues. On-site interviews were conducted at I-Lan International Children’s Folklore & Folkgame Festival, in the summer of 2004. Three hundred and ninety-six effective questionnaires were collected from five hundred distributed questionnaires. The collected data were studied by the statistic methods such as descriptive statistics and factor analysis. Descriptive statistics were used in measuring the demographics, travel characteristics, marketing and management issues. Factor analyses of 19 marketing items revealed five underlying dimensions, including promotion items, price, provided services, negative thinking and product. The government’s data were collected form semi-structured Interview survey method. The findings showed that Children’s Folklore & Folkgame festival appealed to young man and average income were not high. The main recreation area was the north region, and more information received from television or radio than the introduction of relatives and friends. The results of this study provide some insights into the charactertics of I-Lan Festivals managers or other tourism marketers. Key Words: Festivals and Special Events, Marketing Mix, SWOT Analysis

碩士
嶺東科技大學
觀光與休閒管理研究所
99
Most of the researches in visitor's crowding perception have been focused on outdoor recreation areas, and only a few tackle the issue in a festival setting. Although the participants of a festival have different characteristics than the visitors to outdoor recreation areas, the theories of perceived crowding may also apply to define the quality of a festival experience. Therefore, the purpose of this study is to analyze whether there are significant differences among visitors in crowding perception, and to explore the influence of related factors on perceived crowding in a festival. It used the Yilan International Children Folklore & Folkgame Festival as a case study, hoping the results of this study can provide some operational suggestions for the festival management. The study was conducted by using questionnaire survey. The content of questionnaire included four parts: the questions about density-induced stimulus, the discrepancy between the expected and the perceived number of encounters, the perceived crowding, and the basic demographic questions. 289 valid questionnaires were collected. The analysis of variance showed that: women agreed more that there were many people around; elderly visitors had stronger perception in part of density-induced stimulus and perceived crowding; married-with-children visitors had stronger perception in part of density-induced stimulus than the unmarried and married-with-no-children visitors. The frequent visitors had stronger perception in part of density-induced stimulus. The result of regression analysis showed that the density-induced stimulus (divided into space and facilities stimulus) and the discrepancy between the expected and the perceived number of encounters had a significant positive impact on tourists perceived crowding, and the space stimulus played the most important role.

碩士
國立臺北教育大學
文化創意產業經營學系
101
Since the last century, the continuous and rapid development of festivals has been creating a whole new culture, educational philosophy and economic value, and bringing relaxation to human beings in the busy life. Due to the benefits mentioned above, many countries around the world have been making a large investment in holding festivals. Without a doubt, the core value and sustainability of festivals should be discussed and emphasized on, where the relationship between the residents and the festivals has also become a critical issue. This study focused on the relationship between residents and festivals, probing “psychological ownership" and "involvement” as the core theories. I-Lan International Children's Folklore and Folkgame Festival was chosen as the case study festival, and the residents in Wujie Township, I-Lan County, were invited to fill out the questionnaires. There were 238 valid questionnaires, and statistical analyses were carried out using Amos version 5.0 and SPSS version 17.0. The results showed that there were medium-high level of local residents' festive psychological ownership and their involvement, and the relationship between the two constructs was mutually beneficial. Second, residents' psychological ownership was deeply influenced by “the representative of local culture” the most, and the most important factor with involvement was “the link to residents' self-expression and festivals.” Third, there was no significant effect between residents' demographic background and festive psychological ownership, while visitors and part-time employees did have positive effect on the psychological ownership. Fourth, differences in age and education have a significant effect on the degree of involvement, and different participations on the three dimensions of involvement have positive effects on involvement. The study suggested that the relations between residents and festivals should be built on a virtuous cycle, and the mechanisms for residents to participate in the festival be improved and strengthened. We hope that this study can provide festivals organizers with some useful references when they consider the relationship between festivals and residents.

碩士
佛光人文社會學院
傳播學研究所
92
Launched in 1996 by the Yi Lan County Government, the Yi Lan International Children’s Folklore and Folkgame Festival combines international folk dancing, water-playing activities, and cultural exchanges in one event. Each summer, this event attracts numerous tourists and contributes to the prosperity of Yi Lan’s economy. It has also created a great image for city of Yi Lan. The success story of the Yi Lan International Children’s Folklore and Folkgame Festival started a new trend in Taiwan. Every county and city government was encouraged by the experience in Yi Lan and started to hold various festival events. 　The key to the Yi Lan International Children’s Folklore and Folkgame Festival becoming the leader and the measuring stick is its public relation strategies. This case study is based on the research done on the Yi Lan International Children’s Folklore and Folkgame Festival in Year 2004. It employs in-depth interviews and secondary analysis method to explore different aspects of public relation strategies such as brand image, corporate sponsorship, and media interaction using the Children’s Folklore and Folkgame Festival information. The study also contains SWOT and PEST analysis to learn the event’s strengths, weaknesses, opportunities, threats, and its interactions with government politics, economics, social impact, science, and technology. The goal of the study is to provide every county, city, and private organization with a reference for formulating public relation strategies when holding different festival events. 　It was discovered in this study that the public relation strategies used include continuously providing innovative attractions, improving customer services, and building brand image. Through many years of successful operations, the Yi Lan International Children’s Folklore and Folkgame Festival has built up a strong brand image and the word-of-mouth has become the most valuable assets for the event. At the same time, the event seeks corporate sponsorship to get resources like display facility support, free media commercial slots, free supermarket advertising spots, shuttle train services, Internet links, and free products. All the resources acquired by corporate sponsorship provide the event with cost free and overall marketing network. To strengthen media interactions, daily press conferences are held to market the event with frequent media exposures. It was recommended that the Children’s Folklore and Folkgame Festival should make proper use of political, economic, social, and technology habitat to reinforce current strengths, eliminate weaknesses, take advantage of every opportunities, avoid threats, recruit professional public relation experts, and utilize the best market strategies. With all these efforts, the Children’s Folklore and Folkgame Festival will be able to make known to the world and hold a special place in the global art festivals.

碩士
佛光人文社會學院
傳播學研究所
93
This research studies the 2004 Yilan International Children’s Folklore & Folkgame Festival by using the concepts of the Integrated Marketing Communication (IMC). There are two axles in this research: First, the integration of the stakeholders. Since a good festival requires stakeholders’ cooperation from different levels, this study wants to know the way of interaction and communication among them. Secondly, How to develop the .IMC strategies Since IMC requires a consistent message generated by different stakeholders around the activity, this study wants to know whether the 2004 I-Lan International Children’s Folklore & Folkgame Festival achieved the requirement. This research has the following conclusions: On “The integration of the stakeholders” 1.The “due-roles” benefits the interactions and communication with stakeholders. 2.The long term cooperation with stakeholders inhibits good interactions and communication. 3.An established “core-value” as the base of communication is very helpful to remove the communication obstacles and to smooth the disagreement among stakeholders. On “The IMC strategy” 1.The messages around the festival are not fully integrated, which reduces the efficiency of communication. 2.Multiple methods of communication are utilized, but not successful. The use of new communication technology should have been paid more attention to. 3.Whether the tryout of carton icons is successful remains watching.

碩士
臺灣大學
新聞研究所
98
China Times released a series of in-depth reporting articles named ‘Enthusiasm of Festivals in Taiwan’ in 2006. The articles indicated some obstacles of festivals and events in Taiwan, and raised extensive discussions. In the article, Yi-Lan International Folklore and Folkgame Festival was indicated as a remarkable case study, especially its success on uniting the local community, bringing in the crowd, and to the extent, creating profitable benefits. However, in 2007, this extraordinary festival that had held 12 years in Taiwan was suddenly suspended, and such sudden movement left a big question mark in the public. 　This case study focuses on finding the predicaments challenging festivals in Taiwan. The study is divided into two sections. First section is “academic research”, provides literature reviews on the development of cultural policy and related study. Second section is “in-depth reporting”, named ‘The Life and Death of Yi-Lan International Folklore and Folkgame Festival’. 　The research results indicate five predicaments challenging festivals in Taiwan. First, the paradox between culture and economy. Second, the sway of governmental policy. Third, the gap between opposed political parties. Fourth, the disorder of festival essence. Fifth, excessively reliance on media resources.

碩士
淡江大學
大眾傳播學系碩士班
96
This thesis concerns about symbolic consumption, narrative, tourism symbolic. In this research, we choose a case study of the International Children’s Folklore and Folkgame Festival of Yilan(ICFFF). In order to discuss art festival is consumption phenomenon of tourism symbolic. According to narrative theory, to know travel tendency what’s different between before and nowadays. The thesis discuss auspice what said stories, what arose narrative symbolic. How said these stories, what arose meaning. To know auspice Auspice constructs several story lines: “ICFFF and dream”, “ICFFF and learn”, ” ICFFF and international”, “ICFFF and nostalgia”,” ICFFF and adventure ”, “ICFFF and cartoon celebrity.” Auspice hails tourists to consume this symbol. Through narration, could cause the original given name unknown place, changed immediately became popularly . New festival has representation, so the thesis we choose a case study of the ICFFF. To explain tourism already in symbolic consumption ago.

碩士
國立政治大學
公共行政研究所
95
In recent years, the Taiwanese local governments often use festival celebrations to generate economical and political benefits, and at the same time to create and promote their local cultural characteristics. Under the pressure of political and economical competitions, the local governments are forced to encourage festival celebrations aggressively in order to revitalize the local tourism business and further economical opportunities. The local governments use marketing concept to bring financial enhancement and improve its fresh image and unique characteristics. In all festival celebration events held by the local governments in Taiwan, Yilan International Children’s Folklore＆Folkgame Festival is considered as the most outstanding one. It successfully combined aspects of tourism, leisure events and cultural gatherings to establish Yilan’s distinctiveness. Such strategic activities have won the votes of its local residents and become an international recognition event. It has also been shaped into the best learning model and a practical example for many other county authorities to follow. This study aims to examine policy marketing and other related festival theories and literature, with the purpose of understanding the local government festival marketing value, its strategic plan and procedures, and yet comparing the similarities and differences between the policy marketing and the festival marketing. By employing Yilan International Children’s Folklore＆Folkgame Festival as a study case, this paper analyzes the local government’s strategic progress in festival marketing and its environmental factors. In addition, it examines the results of such policy marketing practices for recommendations to other county authorities. After eleven years of annual celebrations, Yilan International Children’s Folklore＆Folkgame Festival is currently facing with increasing competitors and at the same time, losing innovative ideas and other operating management problems. This study finds the Festival is being affected greatly by political factors and lacking the overall marketing strategy. As a result, such event must not be influenced by any political reasons and needs to increase its access to funds in developing creative ideas to attract consumers and to create a successful and sustainable festival event.