Log in

Relevant bibliographies by topics / Food marketing

Contents

Journal articles
Dissertations / Theses
Books
Book chapters
Conference papers
Reports

Academic literature on the topic 'Food marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 30 July 2024

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Food marketing.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Food marketing"

1

Sadiku, Matthew N. O., Tolulope J. Ashaolu, and Sarhan M. Musa. "Food Marketing: A Primer." International Journal of Trend in Scientific Research and Development Volume-3, Issue-4 (June 30, 2019): 131–33. http://dx.doi.org/10.31142/ijtsrd23640.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Hoek, Janet. "Food marketing." Obesity Research & Clinical Practice 6 (October 2012): 8. http://dx.doi.org/10.1016/j.orcp.2012.08.016.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Francis, Brian. "Food marketing." International Journal of Hospitality Management 5, no. 2 (January 1986): 103–4. http://dx.doi.org/10.1016/0278-4319(86)90042-3.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Raimbekov, Zh S., B. U. Syzdykbayeva, and L. K. Doltes. "Agri-food marketing system: marketing approach." Problems of AgriMarket, no. 2 (June 30, 2023): 136–46. http://dx.doi.org/10.46666/2023-2.2708-9991.13.

Full text

Abstract:

The purpose of the article is to develop recommendations on improving the mechanism of marketing system and formation of channels for promoting agricultural products. Methods – analytical, generalization, comparative analysis, economic and statistical, expert survey. Results – the problems and prospects of creating a national commodity distribution network (CDN) are considered. The factors influencing the development of CDN are analyzed. The authors state the need to create an organized and regulated wholesale trade in food products based on the effective use and modernization of the existing infrastructure of food market; improving the logistics system of agro-industrial complex; application of digital technologies, which will provide significant economic, social and environmental benefits; increasing the sustainability of all elements of commodity distribution chains of industrial goods – from production to consumption. Conclusions – it is shown that active continuous commodity circulation is carried out by increasing investments not only in construction, but also in modernization of infrastructure; comprehensive state support for production and marketing process, increasing the efficiency of interaction between its segments based on formation of more diverse and efficient distribution systems, the shortest supply routes by reducing the number of intermediaries and developing territorial markets; planning and regulation of CDN based on intersystem and interregional links; taking into account the interests of its participants based on creation of a flexible commodity distribution system, built taking into account effective innovative solutions. The author's approach lies in the expediency for the producer and consumer of moving agricultural products through marketing structures, in connection with this, it is proposed to carry out a number of institutional and market management measures.

APA, Harvard, Vancouver, ISO, and other styles

5

Royall, Dawna. "Positive Food Marketing." Canadian Journal of Dietetic Practice and Research 74, no. 1 (March 2013): 15–21. http://dx.doi.org/10.3148/74.1.2013.4.

Full text

APA, Harvard, Vancouver, ISO, and other styles

6

Choi, Seong-Churl, and David M. Henneberry. "Ethnic Food Marketing." Journal of Food Products Marketing 5, no. 4 (March 15, 2000): 19–44. http://dx.doi.org/10.1300/j038v05n04_02.

Full text

APA, Harvard, Vancouver, ISO, and other styles

7

Tickner, Vincent. "Employment and food crop/food marketing." Food Policy 20, no. 2 (April 1995): 139–44. http://dx.doi.org/10.1016/0306-9192(95)00006-z.

Full text

APA, Harvard, Vancouver, ISO, and other styles

8

Elliott, Charlene, Emily Truman, and Nikki Stephenson. "Food Marketing and Power: Teen-Identified Indicators of Targeted Food Marketing." International Journal of Environmental Research and Public Health 19, no. 13 (June 25, 2022): 7815. http://dx.doi.org/10.3390/ijerph19137815.

Full text

Abstract:

Food marketing is powerful and prevalent, influencing young people’s food attitudes, preferences, and dietary habits. Teenagers are aggressively targeted by unhealthy food marketing messages across a range of platforms, prompting recognition of the need to monitor such marketing. To monitor, criteria for what counts as teen-targeted food marketing content (i.e., persuasive techniques) must first be established. This exploratory study engaged teenagers to explore the “power” of food marketing by identifying what they consider to be teen-targeted marketing techniques within various food marketing examples. Fifty-four teenagers (ages 13–17) participated in a tagging exercise of 19 pre-selected food/beverage advertisements. Assessed in light of age and gender, the results showed clear consistency with what indicators the participants identified when it comes to selecting “teen-targeted” ads—with advertisements most frequently chosen as “teen-targeted” containing humor (particularly irony) and celebrities. When it comes to specific indicators used by teenagers, visual style dominated, standing as the marketing technique with the most “power” for teenagers. The findings shed much needed insight into the elements of power—and more precisely, the specific marketing techniques persuasive to teenagers—which are necessary to inform monitoring efforts and to create evidence-based policy.

APA, Harvard, Vancouver, ISO, and other styles

9

Kelly, Bridget, Katarzyna Bochynska, Kelly Kornman, and Kathy Chapman. "Internet food marketing on popular children’s websites and food product websites in Australia." Public Health Nutrition 11, no. 11 (November 2008): 1180–87. http://dx.doi.org/10.1017/s1368980008001778.

Full text

Abstract:

AbstractObjectiveThe aim of the present study was to describe the nature and extent of food marketing on popular children’s websites and food product websites in Australia.MethodsFood product websites (n119) and popular children’s websites (n196) were selected based on website traffic data and previous research on frequently marketed food brands. Coding instruments were developed to capture food marketing techniques. All references to food on popular children’s websites were also classified as either branded or non-branded and according to food categories.ResultsWebsites contained a range of marketing features. On food product websites these marketing features included branded education (79·0 % of websites), competitions (33·6 %), promotional characters (35·3 %), downloadable items (35·3 %), branded games (28·6 %) and designated children’s sections (21·8 %). Food references on popular children’s websites were strongly skewed towards unhealthy foods (60·8 %v. 39·2 % healthy food references;P< 0·001), with three times more branded food references for unhealthy foods. Branded food references displayed similar marketing features to those identified on food product websites.ConclusionsInternet food marketing uses a range of techniques to ensure that children are immersed in brand-related information and activities for extended periods, thereby increasing brand familiarity and exposure. The relatively unregulated marketing environment and increasing use of the Internet by children point to the potential increase in food marketing via this medium. Further research is required to investigate the impact of Internet food marketing on children’s food preferences and consumption, and regulatory options to protect children.

APA, Harvard, Vancouver, ISO, and other styles

10

Ntakyo, Proscovia Renzaho, and Marrit Van den Berg. "Smallholder Food Marketing Behaviour." Applied Studies in Agribusiness and Commerce 12, no. 1-2 (May 2, 2018): 67–82. http://dx.doi.org/10.19041/apstract/2018/1-2/10.

Full text

Abstract:

Many farmers in Africa sell their produce at low prices immediately after harvest because they need cash. They could solve temporary liquidity constraints by use of credit and store their produce to sell when prices are high. However, due to various reasons such many poor farmers have been excluded from formal financial services. In response, the informal financial market has expanded, but the question why informal credit has not facilitated storage to enable farmers benefit from intertemporal arbitrage opportunities remains largely unanswered. To answer this question, we investigate the role of informal credit markets and traders in stabilizing seasonal food crop prices. Our analysis is based on a household survey data, and in-depth interviews with key players in the informal credit market and grain traders in rural southwestern Uganda. We find that community-based self-help savings and credit associations provide credit for the majority (62%) of farmers. Informal credit still excludes the very poor and is not sufficient to enable farmers benefit from intertemporal arbitrage opportunities. Thus, poor farmers continue to ‘sell low and buy high’. The study also addresses a related fundamental aspect of food marketing: why is there no competition between traders bidding up prices after harvest and eliminating seasonal price fluctuations? We analyse traders’ costs and profit structure in the study area, and shed some light on imperfections in the grain market and the barriers that limit competition between traders. We find that grain trade is not highly competitive. High transaction costs and limited access to credit are the main barriers limiting competition. Supporting community-based self-help savings and credit associations to raise their portfolio can enable more farmers to borrow at the same time. Investing in infrastructure, organising and supporting small scale farmers to bulk their produce might lower transaction costs, promote competition and dampen price fluctuations. JEL Classification: D53, O13, O16, Q12, Q13

APA, Harvard, Vancouver, ISO, and other styles

More sources

Dissertations / Theses on the topic "Food marketing"

1

Denlinger, Katherine Lynn. "Food Marketing to Children and Health." Miami University Honors Theses / OhioLINK, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=muhonors1209348159.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Scott, Simon Paul. "Franchising in food retailing : a marketing channels perspective." Thesis, University of Newcastle Upon Tyne, 1998. http://hdl.handle.net/10443/277.

Full text

Abstract:

This study deals with franchising as a form of distribution in the UK food retail environment. Franchise systems have increased their penetration of food retail markets since the mid 1980's and are frequently commented on by industry observers as being a form of distribution likely to expand aggressively. This study comments on the potential for further franchise development and looks at the association and relationship between franchisor Satisfaction and prevailing environmental conditions from a marketing channels perspective. Because of the paucity of literature, data, statistics and law on franchising, this study uses the marketing channels literature as its theoretical basis. This body of theory is principally used to derive and test hypotheses concerning franchisor satisfaction and the environment. The approach focused on interpreting the results of test for an association and relationship between satisfaction and the environment, to comment on the prospects for further franchising development, and to simultaneously contribute to the increased specification of marketing channels theory. The specific objectives of the study were i) To comment on franchising development and its prospects from an operational perspective by understanding the character and valence of franchisor satisfaction. ii). To develop the specification of marketing channels theory in two areas. First, to examine the content, domain and character of channel member satisfaction from a franchisor's perspective, by looking at the relative importance of behavioural, strategic and corporate image based dimensions. Previous marketing channels studies have only considered franchisee satisfaction in relation to franchisor power. Second, to examine whether the variable of franchisor satisfaction has any association or relationship with external concepts of the environment, these were capacity, concentration, stability, complexity and conflict. iii) To utilise and comment on the robustness of the political economy environmental model as a theoretical and methodological approach to empirical testing of organisational and environmental concepts. Two data gathering exercises were undertaken for the study. First, an extensive number of in-depth interviews were conducted with industry practitioners in franchise firms and trade associations, and second an 8 page questionnaire was mailed to the apparent universe of 45 food franchising firms. Franchisor satisfaction was measured using a seven point, bi polar rating scale and instrumentality importance weights. The environmental concepts were measured by seven point monopolar rating scales. Descriptive statistics, correlation analysis and the multivariate techniques of factor analysis and discriminant analysis are used to analyse and interpret the results. The study reveals that i) from an operational perspective, 90% of franchisors were satisfied with their systems performance at the time of the analysis. They scored the behavioural dimensions regarding interaction with franchisees as more important to their organisation achieving its goals and objectives than strategic or image based dimensions. Instrumentality importance weights were shown not to affect franchisor satisfaction scores. ii) From a theoretical point of view, franchisor satisfaction has a negative association with environmental complexity and a positive association with environmental capacity. There is empirical evidence that discriminant functions of independent environmental variables are able to predict franchisor membership of satisfied and non satisfied groups. Statistically significant results were obtained when the analysis was conducted at an individual environmental variable level, but not at the concept level. iii) The political economy model was shown to be a robust theoretical platform for model and measure development. The model provided an approach which in analysis discriminated between concepts and behaved in a nomological way. Confirmatory factor analysis of two environmental concepts. complexity and stability, extracted factors which were consistent with the sectors of the model which were used to develop the concept measures. The findings suggest that i) under conditions of low environmental complexity and high environmental capacity we should expect higher levels of franchisor satisfaction and expansion of franchising systems. ii) The concept of franchisor satisfaction is multi dimensional and ranks behavioural aspects of the franchise relationship ahead of strategic or image attributes in goal and objective achievement. The franchisor is concerned with higher level strategic issues compared to the franchisee. Under these circumstances, franchisor satisfaction was shown to be associated and related to external concepts and variables, which is an advancement in marketing channel theory. This is because it indicates that in considering organisational satisfaction, the researcher may be overlooking important attributes of the concept if only internal organisational phenomena are considered.

APA, Harvard, Vancouver, ISO, and other styles

3

Loader, Rupert John. "Investigating and assessing agricultural and food marketing systems." Thesis, University of Reading, 1994. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.259511.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Henshaw, Kenneth Michael. "Marketing strategy development for a retail food establishment." Thesis, Massachusetts Institute of Technology, 1988. http://hdl.handle.net/1721.1/14538.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Chen, Bo. "ESSAYS ON ORGANIC FOOD MARKETING IN THE U.S." UKnowledge, 2017. http://uknowledge.uky.edu/agecon_etds/51.

Full text

Abstract:

This dissertation examines organic food marketing from three aspects: household demand for organic food, household choice of retail formats accounting for preference organic food preference, and farmers’ joint adoption of organic farming and direct marketing methods. In Chapter Two, given the fast growth of private label milk and organic milk in the U.S., we estimate a censored demand system to study the demand relations among types of milk differentiated by brand types and organic status, using recent Nielsen Homescan data. We find that sociodemographic factors still play important roles in a household choice of milk types, and fluid milk is an inferior good. Moreover, as income increases, households are more likely to shift from buying conventional milk to organic milk and from private label conventional milk to branded conventional milk, as indicated by the asymmetric cross price elasticities. In Chapter Three, we examine whether households’ preference for organic food can affect their retail format choices for their grocery shopping trips. We model households’ choices of five major retail format with a conditional logit model, also using the Nielsen Homescan data. Our main findings are that regular organic user households are more likely to patronage organic specialty stores and discount stores, but less likely to shop in warehouse clubs. Price, consumer loyalty, and household shopping behavior also affects household retail format choice. In Chapter Four, we examine the relation between farmers’ adoption of organic farming and direct marketing, given their similar objectives in satisfying consumer demand and increasing farm income. We model farmers’ adoption of the two practices with a bivariate simultaneous linear probability model using data from USDA Agricultural Resource Management Survey. Our main finding is that the farmers’ adoption of organic farming decreases their probability of adopting direct marketing, whereas the reverse effect is insignificant. Also, organic farming is found to improve gross farm income.

APA, Harvard, Vancouver, ISO, and other styles

6

Soo, Jackie. "Point-of-Purchase Food Marketing and Policy Solutions." Thesis, Harvard University, 2016. http://nrs.harvard.edu/urn-3:HUL.InstRepos:27201724.

Full text

Abstract:

Background: Food marketing has been implicated as a driver of obesity. However, few studies have examined point-of-purchase marketing in supermarkets and restaurants, or marketing in lower-income countries. Furthermore, policy solutions to counteract marketing and provide consumers with objective nutritional information require evidence of efficacy. Paper 1. We documented child-oriented marketing practices, product claims, and health-evoking images on 106 cereals sold in Guatemala City, Guatemala. Linear regression was used to evaluate the association between various marketing strategies and nutritional quality. We found that child-oriented cereals had worse overall nutritional quality and higher sugar content compared to non-child oriented cereals. Cereals with health claims were not significantly healthier than those without claims. Paper 2. Menu items marketed on general and kids’ menu boards and signage were recorded at McDonald’s, Burger King, Wendy’s, and Taco Bell throughout the United States in 2010 and 2013. Linear regression was used to model changes over time in nutritional quality of marketed foods and beverages. On general menu boards, marketed items became healthier, improving in overall nutritional quality and decreasing in calories. This pattern was evident in all chains except Taco Bell, where marketed items increased in calories. On general menu boards and signage, while marketed foods improved in nutritional quality, marketed beverages remained the same or became worse. However, on kids’ menu boards, both foods and beverages became healthier. Paper 3. 1,958 adults completed an online survey. Participants were randomized to one of six labeling groups: No label; Calories per bottle; Traffic light; Warning label; Calories+Warning; Traffic Light+Warning. Differences in purchase intentions and perceptions for SSBs across groups were assessed with ANCOVAs. Single health warning labels on SSBs appeared as effective as single traffic lights or combined calories plus warning labels. Warning labels were most effective when combined with traffic light labels in conveying health-related risks associated with SSB overconsumption. Conclusions: Although marketed products in fast food restaurants in the United States appear to be showing modest improvements in nutritional quality, the increase in child-oriented marketing on nutritionally-poor items in other countries is concerning. Continued research on nutrition-minded policy solutions is essential.

APA, Harvard, Vancouver, ISO, and other styles

7

Stalmirska, Anna. "An exploratory study of food in destination marketing." Thesis, Sheffield Hallam University, 2017. http://shura.shu.ac.uk/21927/.

Full text

Abstract:

While food, as an element of culture, is increasingly being used in many destination marketing strategies, most research on food-related tourism marketing has been conducted from the demand-side focusing on food-related visitor experiences. Moreover, most research in this domain has been dominated by Asian perspectives, neglecting emerging Western destinations. Considering these shortcomings, the overarching aim of this PhD study was to explore the use of food in destination marketing in selected destinations in Yorkshire, England, to address this gap in knowledge, and to develop recommendations for destination marketers and other industry stakeholders to assist in planning and utilising food as a cultural resource more effectively at the destination level. The research strategy was based on an embedded single-case study with multiple units of analysis: four destination marketing organisations (DMOs) at regional and local levels. During the first stage of the data collection process, a qualitative content analysis of DMO websites was undertaken to explore how food was used in the current marketing strategies. This approach enabled the researcher to evaluate textual and visual information used to represent food on the official DMO websites at regional and local levels. The second stage involved semi-structured interviews with DMO representatives and “industry experts” and aimed to seek deeper insights into the use of food in destination marketing strategies. The findings indicate that food in destination marketing is an area in which DMOs are increasingly active, but in which there is considerable variance. This is visible in the changing and evolving nature of the English cuisine, but also in the differences which were identified in the marketing of food in rural and urban destinations reflecting both cultural heterogenisation and homogenisation. Moreover, this study found that despite the increasing use of “local” food in destination marketing, there is a lack of consensus over what counts as “local”. Accordingly, this study proposes four key dimensions representing different perceptions and judgments about what counts as “local”, as indicated in this study by interview participants as well as the review of the literature. In addition, this study identified the changing nature of DMOs and destination marketing as well as numerous challenges that DMOs face in delivering value to consumers and stakeholders. In particular, in view of the increasingly important role of food, this study has identified the activities of cooperation and networking among and between public and private sectors as pre-requisites to the effective implementation of food in destination marketing activities.

APA, Harvard, Vancouver, ISO, and other styles

8

Poon, Yuk-lam Francis, and 潘煜林. "A case study of tonic food drink marketing strategy." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1995. http://hub.hku.hk/bib/B31266782.

Full text

APA, Harvard, Vancouver, ISO, and other styles

9

La, Trobe Helen Louise. "Perceptions of sustainable food production through direct marketing schemes." Thesis, University of Kent, 2002. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.274344.

Full text

APA, Harvard, Vancouver, ISO, and other styles

10

Musella, Michele Ann. "Food marketing distribution : a pilot study of Ardmore Farms /." Online version of thesis, 1991. http://hdl.handle.net/1850/11788.

Full text

APA, Harvard, Vancouver, ISO, and other styles

More sources

Books on the topic "Food marketing"

1

Reece, Barry L. Food marketing. Edited by Lynch Richard L. 2nd ed. New York: Gregg Division, McGraw-Hill, 1990.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

2

Chimhundu, Ranga. Marketing Food Brands. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-75832-9.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

I, Padberg Daniel, Ritson Christopher, and Albisu Luis, eds. Agro-food marketing. Oxon: CAB International in association with the International Centre for Advanced Mediterranean Agronomic Studies(CIHEAM), 1997.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

4

E, Lassanyi Mary. Food marketing resources. Beltsville, Md: National Agricultural Library, 1992.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

5

E, Lassanyi Mary. Food marketing resources. Beltsville, Md: National Agricultural Library, 1992.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

6

Lassanyi, Mary E. Food marketing resources. Beltsville, Md: National Agricultural Library, 1992.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

7

Erdener, Kaynak, ed. World food marketing systems. London: Butterworths, 1986.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

8

United States. Dept. of Agriculture. Economic Research Service., ed. Food marketing review, 1991. Washington, DC: U.S. Dept. of Agriculture, Economic Research Service, 1992.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

9

Erdener, Kaynak, ed. World food marketing systems. London: Butterworth, 1986.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

10

United States. Dept. of Agriculture. Economic Research Service, ed. Food marketing review, 1988. Washington, DC: U.S. Dept. of Agriculture, Economic Research Service, 1989.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

More sources

Book chapters on the topic "Food marketing"

1

Baulch, Bob. "Food Marketing." In Food Security in Sub-Saharan Africa, 149–66. Rugby, Warwickshire, United Kingdom: Practical Action Publishing, 2001. http://dx.doi.org/10.3362/9781780440170.007.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Floto-Stammen, Sonja. "20. Food marketing." In Applied food science, 453–79. The Netherlands: Wageningen Academic Publishers, 2022. http://dx.doi.org/10.3920/978-90-8686-933-6_20.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

McEachern, Morven G. "Food Marketing Ethics." In The SAGE Handbook of Marketing Ethics, 354–64. 1 Oliver's Yard, 55 City Road London EC1Y 1SP: SAGE Publications Ltd, 2021. http://dx.doi.org/10.4135/9781529739725.n26.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Balonas, Sara, and Susana Marques. "Food waste in higher education institutions." In Social Marketing, 453–61. Third edition. | Abingdon, Oxon ; New York, NY : Routledge, 2018.: Routledge, 2017. http://dx.doi.org/10.4324/9781315648590-23.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Meulenberg, Matthew. "Voluntary Marketing Institutions in Food Marketing Systems." In Agricultural Markets Beyond Liberalization, 213–33. Boston, MA: Springer US, 2000. http://dx.doi.org/10.1007/978-1-4615-4523-1_11.

Full text

APA, Harvard, Vancouver, ISO, and other styles

6

Addis, Michela, and Morris B. Holbrook. "From food services to food experiences." In Food and Experiential Marketing, 16–37. 1 Edition. | New York : Routledge, 2019. | Series: Routledge interpretive marketing research: Routledge, 2019. http://dx.doi.org/10.4324/9781351182201-2.

Full text

APA, Harvard, Vancouver, ISO, and other styles

7

Davis, Bernard, Andrew Lockwood, Peter Alcott, and Ioannis S. Pantelidis. "Food and beverage marketing." In Food and Beverage Management, 295–325. Sixth edition. | New York, NY : Routledge, 2018.: Routledge, 2018. http://dx.doi.org/10.4324/9781315563374-11.

Full text

APA, Harvard, Vancouver, ISO, and other styles

8

Chimhundu, Ranga. "Introduction to Issues around Marketing Private Label and Manufacturer Brands." In Marketing Food Brands, 1–13. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-75832-9_1.

Full text

APA, Harvard, Vancouver, ISO, and other styles

9

Chimhundu, Ranga. "The Management of FMCG Product Categories." In Marketing Food Brands, 15–48. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-75832-9_2.

Full text

APA, Harvard, Vancouver, ISO, and other styles

10

Chimhundu, Ranga. "Product Innovation, Category Marketing Support, Consumer Choice and Power." In Marketing Food Brands, 49–78. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-75832-9_3.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Food marketing"

1

DUCMAN, Anca Alexandra. "WINE MARKETING THROUGH SENSORY PERCEPTION." In Competitiveness of Agro-Food and Environmental Economy. Editura ASE, 2022. http://dx.doi.org/10.24818/cafee/2020/9/03.

Full text

Abstract:

This article aims to investigate wine marketing studies in connection with multisensory experiences. The study was conducted using a funnel-type search on Web of Science and Scopus indexed papers, following the indications from the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) statement. The purpose of the metaanalyses was to answer the following questions: (1) Who is the most influential author in wine-related crossmodal perception? (2) Are there proofs regarding the impact of multisensorial experience during wine tastings? (3) Are there proofs regarding the impact of multisensorial experience on wine sales?

APA, Harvard, Vancouver, ISO, and other styles

2

Hongpisuttikul, Supaporn, and Wut Sookcharoen. "Marketing Strategy Framework for Clean Food Business." In 2021 6th International Conference on Business and Industrial Research (ICBIR). IEEE, 2021. http://dx.doi.org/10.1109/icbir52339.2021.9465838.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Ismail, N. S. A. M., S. H. Weerabahu, S. Ratnaweera, S. K. Premaratne, S. Thelijjagoda, and P. Jayasinghe. "Clicks to cravings: how social media serves as the culinary compass for Sri Lankan youth's food choices." In International Conference on Business Research. Business Research Unit (BRU), 2023. http://dx.doi.org/10.31705/icbr.2023.16.

Full text

Abstract:

Sri Lanka's food industry is changing, and young people are using the internet more and more to get food recommendations as a result of the economic crisis of 2021. This has caused many food companies to move to virtual marketing. The impact of social media marketing (SMM) versus traditional media marketing (TMM) on the food purchasing behavior of Sri Lankan youth (18–30 years old) is examined in this study, which looks at the effective marketing strategies for this demographic given the widespread use of social media among young people. Two hypotheses were investigated using quantitative methods: H0, which states that there is no significant difference in purchasing decisions between youth exposed to TMM and SMM, and H1, which states that young Sri Lankans prefer SMM. Using R software, the analysis validated H1, showing that there is a stronger positive relationship (r = 0.5413) between SMM and youth food purchases than there is with TMM (r = 0.1108). A significant difference in conversion rates was noted for youth exposed to SMM (p < 0.001), but not for TMM (p = 0.1913), according to Welch's t-test. This study shows empirically that SMM influences young Sri Lankan consumers' food choices more than TMM does, highlighting the significance of digital marketing tactics for this group. These findings have an impact on companies and marketers who want to attract and keep young customers in the rapidly changing digital landscape.

APA, Harvard, Vancouver, ISO, and other styles

4

Guo, Xiaoyu, Weiyue Li, Hongrui Hu, Lisi He, and Shengjie Li. "Influencer Marketing and Traditional Marketing in China: How Does Influencer Marketing in the Leisure Food Industry Affect Purchase Intention." In 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.211209.249.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Ghapar, Farha. "Supply Chain Disruptions in the Food Manufacturing Industry." In The 9th International Conference on Marketing and Retailing. European Publisher, 2024. http://dx.doi.org/10.15405/epsbs.2024.05.71.

Full text

APA, Harvard, Vancouver, ISO, and other styles

6

Ambad, Sylvia Nabila Azwa. "Food Insecurity: Exploring the Challenges Faces by Youth Agropreneur." In The 9th International Conference on Marketing and Retailing. European Publisher, 2024. http://dx.doi.org/10.15405/epsbs.2024.05.23.

Full text

APA, Harvard, Vancouver, ISO, and other styles

7

Krishnan, Ignatius. "The Supply Chain Practices in a Consumer Staple Food Firm." In The 9th International Conference on Marketing and Retailing. European Publisher, 2024. http://dx.doi.org/10.15405/epsbs.2024.05.78.

Full text

APA, Harvard, Vancouver, ISO, and other styles

8

Barr, Michelle, Louise Signal, Gabrielle Jenkin, and Moira Smith. "Using SenseCam to capture children's exposure to food marketing." In the 4th International SenseCam & Pervasive Imaging Conference. New York, New York, USA: ACM Press, 2013. http://dx.doi.org/10.1145/2526667.2526675.

Full text

APA, Harvard, Vancouver, ISO, and other styles

9

Fafílek, Michael. "THE FACTORS INFLUENCING SENSORY MARKETING IN NON-FOOD RETAIL." In 15th International Bata Conference for Ph.D. Students and Young Researchers. Tomas Bata University in Zlín, 2019. http://dx.doi.org/10.7441/dokbat.2019.025.

Full text

APA, Harvard, Vancouver, ISO, and other styles

10

Petit, Olivia, Carlos Velasco, Adrian David Cheok, and Charles Spence. "Consumer sensory neuroscience in the context of food marketing." In ACE 2015: 12th International Conference on Advances in Computer Entertainment Technology. New York, NY, USA: ACM, 2015. http://dx.doi.org/10.1145/2832932.2856226.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Reports on the topic "Food marketing"

1

Hirvonen, Kalle, Belay Mohammed, Bart Minten, and Seneshaw Tamru. Food marketing margins during the COVID-19 pandemic: Evidence from vegetables in Ethiopia. Washington, DC: International Food Policy Research Institute, 2020. http://dx.doi.org/10.2499/p15738coll2.133931.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Tropp, Debra, and Edward Ragland. Supply Chain Basics: The Dynamics of Change in the U.S. Food Marketing Environment. U.S. Department of Agriculture, Agricultural Marketing Service, July 2008. http://dx.doi.org/10.9752/ms031.07-2008.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Diamond, Adam. Facts on Direct-to-Consumer Food Marketing: Incorporating Data from the 2007 Census of Agriculture. U.S. Department of Agriculture, Agricultural Marketing Service, May 2009. http://dx.doi.org/10.9752/ms035.05-2009.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Oosterkamp, Elsje, Addie van der Sluis, Lisanne van Geffen, Lusine Aramyan, and Hilke Bos-Brouwers. Cosmetic aspects in specific marketing standards for fruit and vegetables : removing cosmetic aspects from the EU marketing standards: implications for the market and impact on food waste. The Hague: Wageningen Economic Research, 2019. http://dx.doi.org/10.18174/503631.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Ihle, Rico, and Justus Wesseler. Ontwikkelingen rond gg-voedsel in de Nederlandse winkelschappen = marketing patterns of genetically modified food in Dutch grocery stores. Wageningen: Wageningen University, 2024. http://dx.doi.org/10.18174/660236.

Full text

APA, Harvard, Vancouver, ISO, and other styles

6

Miller, Noah, Anil K. Giri, Ryan Williams, and Deepak Subedi. COVID-19 working paper, unpriced commodity inventory and COVID-19 pandemic assistance. Washington, D.C: Economic Research Service, U.S. Department of Agriculture, September 2023. http://dx.doi.org/10.32747/2023.8134355.ers.

Full text

Abstract:

The first round of the Coronavirus Food Assistance Program (CFAP 1) provided payments to agricultural producers adversely affected by price declines and other marketing losses caused by the Coronavirus (COVID-19) pandemic. Since the only producers eligible to receive a CFAP 1 payment were those who held unpriced inventory, this report examines the level of unpriced inventory held post-harvest 2019

APA, Harvard, Vancouver, ISO, and other styles

7

Zilberman, David, Amir Heiman, and Yanhong Jin. Use of Branding and Sampling in Agricultural Fresh Produce. United States Department of Agriculture, July 2013. http://dx.doi.org/10.32747/2013.7697116.bard.

Full text

Abstract:

The original proposal has three main objectives: a conceptual framework on willingness to pay (WTP) for fruits and vegetables, the introduction of branding and sampling in fresh food, and empirical applications to the United States and Israel. We modified our research plan over time based on availability of data and emergence of new problems. We expanded the range of products to include poultry and the range of techniques to use real experiments as well as more traditional surveys. We expanded the range of problems to understand attitudes toward genetically modified (GM) food. There is a growing interest in introduction of marketing tools like demonstration sampling, money-back guarantees, labeling, and brands in agriculture. These marketing tools are important for enhancing demand for agricultural products and food safety. However, the methodology needed to assess the effectiveness of these tools and understand their performance in different agricultural sectors is limited. Our analysis demonstrated the importance of brands as a marketing tool in agriculture. In particular, we showed conceptually that strong brands can be substitutes for other marketing tools like sampling or demonstration. We were able to conduct real experiments for the demand for safe chicken and show that consumers are willing to pay significantly more for products branded as more safe. Yet, using experiments in Israel and the United States, we found that WTP for brands of fresh fruits and vegetables is smaller than in other product categories. Warning labels are a sort of negative branding. The GM-free labeling is particularly important since it serves as a trade barrier to U.S. crops exports. Our analysis of acceptance of GM products found that WTP for GM products in Israel and the United States depends on framing of information about the impact ofGM and the quantity of information disclosed. Finally, in analyzing the evolution of support for Proposition 37 that aimed to introduce mandatory labeling of GM in California, we found that support for mandatory labeling ofGM products is broad as long as it is not perceived to be costly. Our project demonstrates the feasibility of conducting real experiments to assess consumer demand in agriculture. When looking at interdisciplinary groups, one can design new products and assess the WTP for their characteristics. We also show that, while branding is a very strong marketing tool, its use in fresh fruit and vegetables is likely to be limited. However, brands can be important with processed food. Furthermore, we have proven that, while some consumers strongly object to GM products, most consumers in the United States and Israel would be willing to buy them for a discount, and some would pay extra if they are associated with improved characteristics. Finally, we expanded the notion of warning labels to calorie information and showed that the response to calorie information depends on gender, education, and how the information is presented.

APA, Harvard, Vancouver, ISO, and other styles

8

Saha, Amrita, Marco Carreras, and John Thompson. A Multi-Phase Assessment of the Effects of COVID-19 on Food Systems and Rural Livelihoods in Sub-Saharan Africa. APRA, Future Agricultures Consortium, April 2022. http://dx.doi.org/10.19088/apra.2022.011.

Full text

Abstract:

Since it began in early 2020, the COVID-19 pandemic led to considerable concerns about the viability of local food systems and rural livelihoods across sub-Saharan Africa. This paper presents the results of a three-round assessment of the effects of COVID-19 on the farming, labour and marketing practices, food and nutrition security, and well-being of over 800 male- and female-headed rural households in eight countries – Ethiopia, Ghana, Kenya, Malawi, Nigeria, Tanzania, Zambia and Zimbabwe. In this paper, we argue that when we closely examine the lived experiences of people in different country contexts, results suggest that the immediate restrictions and strict control measures imposed by governments at the start of the pandemic on social and commercial activities acted as a major shock to the well-being of many rural households and communities. Furthermore, while some households and communities were able to find ways to cope or adapt to the COVID-19-related disruptions, for others the pandemic coincided with a number of other shocks and stresses (extreme weather events, locust infestations, conflict and insecurity, or a combination of these), exacerbating some of the observed risks.

APA, Harvard, Vancouver, ISO, and other styles

9

Matenga, Chrispin, and Munguzwe Hichaambwa. A Multi-Phase Assessment of the Effects of COVID-19 on Food Systems and Rural Livelihoods in Zambia. Institute of Development Studies (IDS), December 2021. http://dx.doi.org/10.19088/apra.2021.039.

Full text

Abstract:

COVID-19 was declared a pandemic by the World Health Organization in March 2020. The speed with which the pandemic spread geographically, and the high rate of mortality of its victims prompted many countries around the world to institute ‘lockdowns’ of various sorts to contain it. While the global concern in the early months following the emergence of COVID-19 was with health impacts, the ‘lockdown’ measures put in place by governments triggered global socioeconomic shocks as economies entered recessions due to disruption of economic activity that the ‘lockdown’ measures entailed. Data suggests that the socioeconomic shocks arising from ‘lockdowns’ have been more severe in sub-Saharan Africa countries, generating dire livelihood consequences for most citizens who depend on the informal economy for survival. In Zambia, the effects of COVID-19 combined with a severe drought, and a decline in mining activity to contribute to a downward spiral in Zambia’s economy. This report aims to gain real-time insights into how the COVID-19 crisis was unfolding in Zambia and how rural people and food and livelihood systems were responding. The study focused on documenting and understanding the differential impacts of the pandemic at the household level in terms of changes in participation in farming activities, availability of services for agricultural production, labour and employment, marketing and transport services, food and nutrition security and poverty and wellbeing.

APA, Harvard, Vancouver, ISO, and other styles

10

Yamano, Takashi, Noriko Sato, and Babur Wasim Arif. The Impact of COVID-19 and Locust Invasion on Farm Households in Punjab and Sindh: Analysis from Cross-Sectional Surveys in Pakistan. Asian Development Bank, July 2021. http://dx.doi.org/10.22617/wps210259-2.

Full text

Abstract:

This paper presents the results of two mobile phone surveys conducted by the Asian Development Bank among farmers in Punjab and Sindh provinces in Pakistan in mid-2020 during the coronavirus disease (COVID-19) pandemic. The surveys collected information about how COVID-19-related measures and economic and transport disruptions affected farmers’ harvests, marketing efforts, input prices, and financial needs. The surveys found that the COVID-19 pandemic had significant negative impacts on farm households in both provinces. The paper provides additional context on COVID-19-related effects on local and regional economies and food supply chains. It also covers a simultaneous locust invasion along the India–Pakistan border, which has created “crisis within a crisis” in the surveyed provinces and exacerbated conditions that could lead to famine, disease, and increased poverty.

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!