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Journal articles on the topic 'Food marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 30 July 2024

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1

Sadiku, Matthew N. O., Tolulope J. Ashaolu, and Sarhan M. Musa. "Food Marketing: A Primer." International Journal of Trend in Scientific Research and Development Volume-3, Issue-4 (June 30, 2019): 131–33. http://dx.doi.org/10.31142/ijtsrd23640.

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2

Hoek, Janet. "Food marketing." Obesity Research & Clinical Practice 6 (October 2012): 8. http://dx.doi.org/10.1016/j.orcp.2012.08.016.

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Francis, Brian. "Food marketing." International Journal of Hospitality Management 5, no. 2 (January 1986): 103–4. http://dx.doi.org/10.1016/0278-4319(86)90042-3.

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4

Raimbekov, Zh S., B. U. Syzdykbayeva, and L. K. Doltes. "Agri-food marketing system: marketing approach." Problems of AgriMarket, no. 2 (June 30, 2023): 136–46. http://dx.doi.org/10.46666/2023-2.2708-9991.13.

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The purpose of the article is to develop recommendations on improving the mechanism of marketing system and formation of channels for promoting agricultural products. Methods – analytical, generalization, comparative analysis, economic and statistical, expert survey. Results – the problems and prospects of creating a national commodity distribution network (CDN) are considered. The factors influencing the development of CDN are analyzed. The authors state the need to create an organized and regulated wholesale trade in food products based on the effective use and modernization of the existing infrastructure of food market; improving the logistics system of agro-industrial complex; application of digital technologies, which will provide significant economic, social and environmental benefits; increasing the sustainability of all elements of commodity distribution chains of industrial goods – from production to consumption. Conclusions – it is shown that active continuous commodity circulation is carried out by increasing investments not only in construction, but also in modernization of infrastructure; comprehensive state support for production and marketing process, increasing the efficiency of interaction between its segments based on formation of more diverse and efficient distribution systems, the shortest supply routes by reducing the number of intermediaries and developing territorial markets; planning and regulation of CDN based on intersystem and interregional links; taking into account the interests of its participants based on creation of a flexible commodity distribution system, built taking into account effective innovative solutions. The author's approach lies in the expediency for the producer and consumer of moving agricultural products through marketing structures, in connection with this, it is proposed to carry out a number of institutional and market management measures.
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Royall, Dawna. "Positive Food Marketing." Canadian Journal of Dietetic Practice and Research 74, no. 1 (March 2013): 15–21. http://dx.doi.org/10.3148/74.1.2013.4.

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Choi, Seong-Churl, and David M. Henneberry. "Ethnic Food Marketing." Journal of Food Products Marketing 5, no. 4 (March 15, 2000): 19–44. http://dx.doi.org/10.1300/j038v05n04_02.

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Tickner, Vincent. "Employment and food crop/food marketing." Food Policy 20, no. 2 (April 1995): 139–44. http://dx.doi.org/10.1016/0306-9192(95)00006-z.

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Elliott, Charlene, Emily Truman, and Nikki Stephenson. "Food Marketing and Power: Teen-Identified Indicators of Targeted Food Marketing." International Journal of Environmental Research and Public Health 19, no. 13 (June 25, 2022): 7815. http://dx.doi.org/10.3390/ijerph19137815.

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Food marketing is powerful and prevalent, influencing young people’s food attitudes, preferences, and dietary habits. Teenagers are aggressively targeted by unhealthy food marketing messages across a range of platforms, prompting recognition of the need to monitor such marketing. To monitor, criteria for what counts as teen-targeted food marketing content (i.e., persuasive techniques) must first be established. This exploratory study engaged teenagers to explore the “power” of food marketing by identifying what they consider to be teen-targeted marketing techniques within various food marketing examples. Fifty-four teenagers (ages 13–17) participated in a tagging exercise of 19 pre-selected food/beverage advertisements. Assessed in light of age and gender, the results showed clear consistency with what indicators the participants identified when it comes to selecting “teen-targeted” ads—with advertisements most frequently chosen as “teen-targeted” containing humor (particularly irony) and celebrities. When it comes to specific indicators used by teenagers, visual style dominated, standing as the marketing technique with the most “power” for teenagers. The findings shed much needed insight into the elements of power—and more precisely, the specific marketing techniques persuasive to teenagers—which are necessary to inform monitoring efforts and to create evidence-based policy.
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Kelly, Bridget, Katarzyna Bochynska, Kelly Kornman, and Kathy Chapman. "Internet food marketing on popular children’s websites and food product websites in Australia." Public Health Nutrition 11, no. 11 (November 2008): 1180–87. http://dx.doi.org/10.1017/s1368980008001778.

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AbstractObjectiveThe aim of the present study was to describe the nature and extent of food marketing on popular children’s websites and food product websites in Australia.MethodsFood product websites (n119) and popular children’s websites (n196) were selected based on website traffic data and previous research on frequently marketed food brands. Coding instruments were developed to capture food marketing techniques. All references to food on popular children’s websites were also classified as either branded or non-branded and according to food categories.ResultsWebsites contained a range of marketing features. On food product websites these marketing features included branded education (79·0 % of websites), competitions (33·6 %), promotional characters (35·3 %), downloadable items (35·3 %), branded games (28·6 %) and designated children’s sections (21·8 %). Food references on popular children’s websites were strongly skewed towards unhealthy foods (60·8 %v. 39·2 % healthy food references;P< 0·001), with three times more branded food references for unhealthy foods. Branded food references displayed similar marketing features to those identified on food product websites.ConclusionsInternet food marketing uses a range of techniques to ensure that children are immersed in brand-related information and activities for extended periods, thereby increasing brand familiarity and exposure. The relatively unregulated marketing environment and increasing use of the Internet by children point to the potential increase in food marketing via this medium. Further research is required to investigate the impact of Internet food marketing on children’s food preferences and consumption, and regulatory options to protect children.
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Ntakyo, Proscovia Renzaho, and Marrit Van den Berg. "Smallholder Food Marketing Behaviour." Applied Studies in Agribusiness and Commerce 12, no. 1-2 (May 2, 2018): 67–82. http://dx.doi.org/10.19041/apstract/2018/1-2/10.

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Many farmers in Africa sell their produce at low prices immediately after harvest because they need cash. They could solve temporary liquidity constraints by use of credit and store their produce to sell when prices are high. However, due to various reasons such many poor farmers have been excluded from formal financial services. In response, the informal financial market has expanded, but the question why informal credit has not facilitated storage to enable farmers benefit from intertemporal arbitrage opportunities remains largely unanswered. To answer this question, we investigate the role of informal credit markets and traders in stabilizing seasonal food crop prices. Our analysis is based on a household survey data, and in-depth interviews with key players in the informal credit market and grain traders in rural southwestern Uganda. We find that community-based self-help savings and credit associations provide credit for the majority (62%) of farmers. Informal credit still excludes the very poor and is not sufficient to enable farmers benefit from intertemporal arbitrage opportunities. Thus, poor farmers continue to ‘sell low and buy high’. The study also addresses a related fundamental aspect of food marketing: why is there no competition between traders bidding up prices after harvest and eliminating seasonal price fluctuations? We analyse traders’ costs and profit structure in the study area, and shed some light on imperfections in the grain market and the barriers that limit competition between traders. We find that grain trade is not highly competitive. High transaction costs and limited access to credit are the main barriers limiting competition. Supporting community-based self-help savings and credit associations to raise their portfolio can enable more farmers to borrow at the same time. Investing in infrastructure, organising and supporting small scale farmers to bulk their produce might lower transaction costs, promote competition and dampen price fluctuations. JEL Classification: D53, O13, O16, Q12, Q13
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Tao, Shen. "Food Marketing in China." Outlook on Agriculture 22, no. 1 (March 1993): 39–41. http://dx.doi.org/10.1177/003072709302200107.

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The Lancet. "Marketing food to children." Lancet 366, no. 9503 (December 2005): 2064. http://dx.doi.org/10.1016/s0140-6736(05)67864-6.

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13

Barnard, C. S. "World food marketing systems." Agricultural Administration and Extension 26, no. 2 (January 1987): 119–20. http://dx.doi.org/10.1016/0269-7475(87)90047-x.

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Smith, L. D. "World food marketing systems." Food Policy 12, no. 4 (November 1987): 401–2. http://dx.doi.org/10.1016/0306-9192(87)90020-0.

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15

Booth, D. A. "Health‐responsible Food Marketing." British Food Journal 91, no. 6 (June 1989): 7–14. http://dx.doi.org/10.1108/eum0000000002301.

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Bull, Jeremy. "Modern marketing of food." Nutrition & Food Science 85, no. 1 (January 1985): 5–7. http://dx.doi.org/10.1108/eb059045.

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Grow, H. Mollie, and Marlene B. Schwartz. "Food Marketing to Youth." JAMA 312, no. 18 (November 12, 2014): 1918. http://dx.doi.org/10.1001/jama.2014.8951.

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18

Herrick, John B. "Marketing food animal practice." Journal of the American Veterinary Medical Association 198, no. 4 (February 15, 1991): 546–47. http://dx.doi.org/10.2460/javma.1991.198.04.546.

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Chen, Stella, and Danik Martirosyan. "Marketing strategies for functional food products." Functional Foods in Health and Disease 11, no. 8 (August 5, 2021): 335. http://dx.doi.org/10.31989/ffhd.v0i0.817.

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Functional foods are experiencing a growing demand worldwide as consumers seek ways to take control of their health. Despite this growing demand, the lack of a standard definition for functional food for formal categorization and regulation results in many functional food products run into hurdles for consumer acceptance, as many people are not familiar with the concept, and scientific evidence that could increase legitimacy of these products is not widely available. Of the 15 steps the Functional Food Center has outlined for development of functional food products, marketing a product to educate people is closely related to consumer acceptance and is therefore an important step to study to increase success of functional food products. This review article will focus on recent studies that examine carrier/ingredient combinations, information channels, credibility, and consumer targeting and how they can impact consumer intent to purchase or accept functional foods. These studies build off hypotheses tested in pre-existing studies or bring in novel determinants to consider. Finally, advice on marketing based on the results in the included papers and from an industry expert will be discussed.Keywords: Functional Food Marketing, Carrier/Ingredient Combinations, Perceived Fit, Information Channels, Credibility, Consumer Targeting, Advertising, Consumer Acceptance, Purchase Intent
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Chen, Stella, and Danik Martirosyan. "Marketing strategies for functional food products." Functional Foods in Health and Disease 11, no. 8 (August 5, 2021): 335. http://dx.doi.org/10.31989/ffhd.v11i8.817.

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Functional foods are experiencing a growing demand worldwide as consumers seek ways to take control of their health. Despite this growing demand, the lack of a standard definition for functional food for formal categorization and regulation results in many functional food products run into hurdles for consumer acceptance, as many people are not familiar with the concept, and scientific evidence that could increase legitimacy of these products is not widely available. Of the 15 steps the Functional Food Center has outlined for development of functional food products, marketing a product to educate people is closely related to consumer acceptance and is therefore an important step to study to increase success of functional food products. This review article will focus on recent studies that examine carrier/ingredient combinations, information channels, credibility, and consumer targeting and how they can impact consumer intent to purchase or accept functional foods. These studies build off hypotheses tested in pre-existing studies or bring in novel determinants to consider. Finally, advice on marketing based on the results in the included papers and from an industry expert will be discussed.Keywords: Functional Food Marketing, Carrier/Ingredient Combinations, Perceived Fit, Information Channels, Credibility, Consumer Targeting, Advertising, Consumer Acceptance, Purchase Intent
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21

Nguyen, Kim H., Stanton A. Glantz, Casey N. Palmer, and Laura A. Schmidt. "Transferring Racial/Ethnic Marketing Strategies From Tobacco to Food Corporations: Philip Morris and Kraft General Foods." American Journal of Public Health 110, no. 3 (March 2020): 329–36. http://dx.doi.org/10.2105/ajph.2019.305482.

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Objectives. To investigate the transfer of marketing knowledge and infrastructure for targeting racial/ethnic minorities from the tobacco to the food and beverage industry in the United States. Methods. We analyzed internal industry documents between April 2018 and April 2019 from the University of California San Francisco Truth Tobacco Industry Documents Library, triangulated with other sources. Results. In the 1980s, Philip Morris Companies purchased General Foods and Kraft Foods and created Kraft General Foods. Through centralized marketing initiatives, Philip Morris Companies directly transferred expertise, personnel, and resources from its tobacco to its food subsidiaries, creating a racial/ethnic minority–targeted food and beverage marketing program modeled on its successful cigarette program. When Philip Morris Companies sold Kraft General Foods in 2007, Kraft General Foods had a “fully integrated” minority marketing program that combined target marketing with racial/ethnic events promotion, racial/ethnic media outreach, and corporate donations to racial/ethnic leadership groups, making it a food industry leader. Conclusions. The tobacco industry directly transferred racial/ethnic minority marketing knowledge and infrastructure to food and beverage companies. Given the substantial growth of food and beverage corporations, their targeting of vulnerable populations, and obesity-related disparities, public policy and community action is needed to address corporate target marketing.
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Driessen, Christine, Bridget Kelly, Fiona Sing, and Kathryn Backholer. "Parents’ Perceptions of Children’s Exposure to Unhealthy Food Marketing: a Narrative Review of the Literature." Current Nutrition Reports 11, no. 1 (March 2022): 9–18. http://dx.doi.org/10.1007/s13668-021-00390-0.

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Abstract Purpose of Review A key driver of unhealthy diets in children is the marketing of unhealthy foods and beverages. Attempts to regulate children’s exposure to unhealthy food marketing through government-led policies are challenged by commercial interests. Parents shoulder the responsibility of counteracting the effects of omnipresent unhealthy food marketing that children are exposed to within the food environment. In this narrative review we aimed to synthesise the evidence over the last 10 years on parents' perceptions of children’s exposure to unhealthy food marketing and parents support for policies to restrict this marketing. Recent Findings The evidence indicates that unhealthy food marketing leads parents to feel undermined in their ability to provide healthy foods to their children. Despite this concern, parents tend to underestimate the levels of exposure to, and impacts of, unhealthy food marketing to their children, especially in the digital ecosystem. Summary The voices and support of parents represent a significant opportunity to accelerate policy action on food marketing. Increasing awareness among parents and caregivers to the high levels and harmful impacts of children’s exposure to unhealthy food marketing, focusing on their right not to be undermined by such action, may drive support for policy change. Further research is needed to understand parents’ attitudes and perceptions related to their children’s exposure to contemporary unhealthy food marketing, specifically in digital environments, and the perspectives of fathers and parents from low and middle-income countries.
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Triansyah, Fadli Agus. "FOCUS RESEARCH ON HALAL FOOD MARKETING." Journal of Management and Islamic Finance 3, no. 1 (June 30, 2023): 121–31. http://dx.doi.org/10.22515/jmif.v3i1.6634.

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Halal food is a category of food or beverage that Muslims may consume according to Islamic law. Halal cuisine must also adhere to strict standards of sanitation and hygiene, which makes it noted for its cleanliness and higher quality. This study utilised a systematic review on halal food marketing scopus database from 2021-2023. In this research, the keyword used is "Halal Food Marketing" in the Scopus database. After conducting the screening, the researchers found 11 articles that met the predetermined criteria. Several research focuses on halal food marketing, namely intention to purchase, halal cosmetics, millennials, religiosity, halal food consumption, Halal brand image, Halal brand satisfaction, Halal brand trust, Halal brand equity, Customer attitude, Product attributes, Marketing stimuli, Halal food , Halal Tourism, halal, marketing, perceived risk, value, trust, purchase intention, product, Halal market, Islamic hospitality, Muslim traveler, Muslim-minority country, Halal hotel, Halal-friendly hotel, Islamic hotel branding, Relational value, utility value, Halal brand resonance, Halal brand relationship quality, supply chain integration, demand for halal products, halal marketing, process quality improvement, food safety concerns, health consciousness on sustainable product performance, Halal foods, Performance, Drivers, and Key success factors. Through proper marketing, halal food producers can increase consumer awareness about their products and expand their market.
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Prowse, Rachel. "Food marketing to children in Canada: a settings-based scoping review on exposure, power and impact." Health Promotion and Chronic Disease Prevention in Canada 37, no. 9 (September 2017): 274–92. http://dx.doi.org/10.24095/hpcdp.37.9.03.

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Introduction Food marketing impacts children’s food knowledge, behaviours and health. Current regulations in Canada focus on restricting promotional aspects of food marketing with little-to-no consideration of the places where children experience food. Understanding food marketing in children’s everyday settings is necessary to protect children. This scoping review describes the current literature on food marketing to children in Canada by setting. Methods The author searched databases for Canadian research on children’s exposure to food marketing, and the power and impact of food marketing to children (2-17 years) across settings, and on how current regulations may mediate the effect of food marketing on children. Peer-reviewed studies in English, published between 2000 and 2016, were included. Results Twenty-five studies documented children’s exposure to food marketing and its power and/or impact on them in homes (via television, or online) (n = 12), public schools (n = 1), grocery stores (n = 8), fast food restaurants (n = 2), and in general (n = 2). Research trends suggest that unhealthy foods are targeted at children using multiple promotional techniques that overlap across settings. Several research gaps exist in this area, leading to an incomplete, and potentially underestimated, picture of food marketing to children in Canada. Available evidence suggests that current Canadian approaches have not reduced children’s exposure to or the power of food marketing in these settings, with the exception of some positive influences from Quebec’s statutory regulations. Conclusion The settings where children eat, buy or learn about food expose them to powerful, often unhealthy food marketing. The current evidence suggests that “place” may be an important marketing component to be included in public policy in order to broadly protect children from unhealthy food marketing. Organizations and communities can engage in settings-based health promotion interventions by developing their own marketing policies that address the promotion and place of unhealthy food and beverages.
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Elliott, Charlene. "Tracking Kids’ Food: Comparing the Nutritional Value and Marketing Appeals of Child-Targeted Supermarket Products Over Time." Nutrients 11, no. 8 (August 9, 2019): 1850. http://dx.doi.org/10.3390/nu11081850.

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Marketing unhealthy foods negatively impacts children’s food preferences, dietary habits and health, prompting calls for regulations that will help to create an “enabling” food environment for children. One powerful food marketing technique is product packaging, but little is known about the nature or quality of child-targeted food products over time. This study assesses how child-targeted supermarket foods in Canada have transformed with respect to nutritional profile and types of marketing appeals (that is, the power of such marketing). Products from 2009 (n = 354) and from 2017 (n = 374) were first evaluated and compared in light of two established nutritional criteria, and then compared in terms of marketing techniques on packages. Overall, child-targeted supermarket foods did not improve nutritionally over time: 88% of child-targeted products (across both datasets) would not be permitted to be marketed to children, according to the World Health Organization (WHO) criteria, and sugar levels remained consistently high. Despite this poor nutritional quality, the use of nutrition claims increased significantly over time, as did the use of cartoon characters and appealing fonts to attract children’s attention. Character licensing—using characters from entertainment companies—remained consistent. The findings reveal the critical need to consider packaging as part of the strategy for protecting children from unhealthy food marketing. Given the poor nutritional quality and appealing nature of child-oriented supermarket foods, food product packaging needs to be included in the WHO’s call to improve the restrictions on unhealthy food marketing to children.
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Folkvord, Frans, and Roel C. J. Hermans. "Food Marketing in an Obesogenic Environment: a Narrative Overview of the Potential of Healthy Food Promotion to Children and Adults." Current Addiction Reports 7, no. 4 (October 10, 2020): 431–36. http://dx.doi.org/10.1007/s40429-020-00338-4.

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Abstract Purpose of Review There is abundant evidence that food marketing influences children’s and adults’ food preferences and consumption. As such, exposure to unhealthy food marketing is a widely acknowledged risk factor contributing to the development of overweight and obesity. Less is known about the effects of healthy food promotion on people’s dietary behavior. This narrative review describes research from the past 5 years focused on the effects of healthy food marketing on children’s and adults’ food preferences and dietary intake. Our aim is to gain insight into the potential effects and mechanistic underpinnings of healthy food promotion, thereby building on existing knowledge on underlying mechanisms of the effectiveness of unhealthy food marketing. Recent Findings Only a small number of studies directly examined the effects of healthy food promotion on children’s and adults’ dietary behavior. Most studies targeted children’s fruit and/or vegetable intake and used a variety of marketing techniques, ranging from television adverts to social media influencer marketing. Six out of ten studies found a positive effect of healthy food promotion, indicating that healthy food marketing has the potential to influence dietary behavior. Summary Food marketing is highly effective in stimulating and reinforcing food consumption, in particular for energy-dense foods. Further investigation and experimentation into the efficiency and effectiveness of healthy food promotion are needed to determine how marketing techniques could be used to improve dietary behavior. The healthy food promotion model provides a framework for future research in this area.
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A., Christian, Joseph A. M., and Samson E. A. "Social Media Marketing and Customer Patronage of Fast Food Business in Calabar Metropolis." British Journal of Management and Marketing Studies 7, no. 2 (April 29, 2024): 1–25. http://dx.doi.org/10.52589/bjmms-ml0um7v2.

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The study examines social media marketing and consumer patronage of fast food in Calabar Metropolis. It was aimed at finding out if Facebook marketing, Twitter marketing, Instagram marketing, YouTube marketing and WhatsApp have any influence on consumer patronage of fast food in Calabar Metropolis. To achieve these objectives, the research made use of the survey research design, with a sample population of 200 respondents chosen through the judgmental sampling technique. The data collected were presented in a table using simple percentages and analysed by the use of a simple regression model. Based on the analysis, the study found that there is no significant relationship between Facebook marketing and consumer patronage of fast foods in Calabar Metropolis; also, there is no significant relationship between Instagram marketing and consumer patronage of fast foods in Calabar Metropolis; that there is significant relationship between YouTube marketing and consumer patronage of fast foods in Calabar Metropolis; specifically, that there is significant relationship between WhatsApp marketing and consumer patronage of fast foods in Calabar Metropolis. In light of the above, the study recommended that Fast food joint should conceptualise their social media page to it wider audience so as to gain more patronage.
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Chemas-Velez, Maria Manuela, Luis F. Gómez, Alcides Velasquez, Mercedes Mora-Plazas, and Diana C. Parra. "Scoping review of studies on food marketing in Latin America: Summary of existing evidence and research gaps." Revista de Saúde Pública 53 (January 20, 2020): 107. http://dx.doi.org/10.11606/s1518-8787.2019053001184.

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OBJECTIVE: To document the evidence about marketing of ultra-processed foods and “non-alcoholic” beverages in Latin America. METHODS: We performed a structured search of quantitative and qualitative studies in PubMed, SciELO and LILACS, published between January 2000 and May 2017 and conducted in Latin America. We conducted a quality assessment following a standardized tool and a thematic analysis to identify key typologies of marketing across studies RESULTS: Out of 521 studies screened by title and abstract, we included 36 in this review; 27 of them analyzed television advertisement. Other marketing channels studied were food packaging, point of sale and outdoor advertisement. Studies found television advertises foods and beverages that are mostly ultraprocessed foods and have low nutritional value, particularly those promoted during children’s programming. We also observed children have a literal interpretation of images printed on food packaging, so this can be deceiving. Several studies also found proximity to unhealthy foods may increase their consumption. Finally, the thematic analysis identified the following typologies of food marketing: a) television advertisement, b) food packaging marketing, c) marketing strategies at points of sale and d) other marketing strategies. We found almost no advertisements for unprocessed or minimally processed foods such as fruits and vegetables. We did not find any studies on digital marketing conducted in the region. CONCLUSIONS: This review found that the main channel of food marketing was television advertising. This synthesis provides insights to the challenges unhealthy eating represents to the public health of Latin America and identifies knowledge gaps to guide future research.
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Smith, Rachel, Bridget Kelly, Heather Yeatman, and Emma Boyland. "Food Marketing Influences Children’s Attitudes, Preferences and Consumption: A Systematic Critical Review." Nutrients 11, no. 4 (April 18, 2019): 875. http://dx.doi.org/10.3390/nu11040875.

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Exposure to the marketing of unhealthy foods and beverages is a widely acknowledged risk factor for the development of childhood obesity and noncommunicable diseases. Food marketing involves the use of numerous persuasive techniques to influence children’s food attitudes, preferences and consumption. This systematic review provides a comprehensive contemporary account of the impact of these marketing techniques on children aged 0–18 years and critically evaluates the methodologies used. Five electronic academic databases were searched using key terms for primary studies (both quantitative and qualitative) published up to September 2018; 71 eligible articles were identified. Significant detrimental effects of food marketing, including enhanced attitudes, preferences and increased consumption of marketed foods were documented for a wide range of marketing techniques, particularly those used in television/movies and product packaging. Together, these studies contribute strong evidence to support the restriction of food marketing to children. However, the review also signposted distinct gaps: Firstly, there is a lack of use of qualitative and physiological methodologies. Secondly, contemporary and sophisticated marketing techniques used in new media warrant increased research attention. Finally, more research is needed to evaluate the longer-term effects of food marketing on children’s weight.
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Wicks, Mariaan, Hattie Wright, and Edelweiss Wentzel-Viljoen. "Restricting the marketing of foods and non-alcoholic beverages to children in South Africa: are all nutrient profiling models the same?" British Journal of Nutrition 116, no. 12 (December 28, 2016): 2150–59. http://dx.doi.org/10.1017/s0007114516004244.

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AbstractThe WHO has called for governments to improve children’s food environment by implementing restrictions on the marketing of ‘unhealthy’ foods to children. Nutrient profiling (NP) models are used to define ‘unhealthy’ foods and support child-directed food marketing regulations. The aim of the present study was to assess the suitability of the South African NP model (SANPM), developed and validated for health claim regulations, for child-directed food marketing regulations. The SANPM was compared with four NP models specifically developed for such regulations. A representative list of 197 foods was compiled by including all foods advertised on South African free-to-air television channels in 2014 and foods commonly consumed by South African children. The nutritional information of the foods was sourced from food packaging, company websites and a food composition table. Each individual food was classified by each of the five NP models. The percentage of foods that would be allowed according to the different NP models ranged from 6 to 45 %; the models also varied considerably with regard to the type of foods allowed for marketing to children. The majority of the pairwise comparisons between the NP models yieldedκstatistics >0·4, indicating a moderate agreement between the models. An almost perfect pairwise agreement (κ=0·948) existed between the SANPM and the UK Food Standards Agency model (United Kingdom Office of Communication nutrient profiling model), a model extensively tested and validated for such regulations. The SANPM is considered appropriate for child-directed food marketing regulations in South Africa.
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Bragg, Marie A., Swati Yanamadala, Christina A. Roberto, Jennifer L. Harris, and Kelly D. Brownell. "Athlete Endorsements in Food Marketing." Pediatrics 132, no. 5 (October 7, 2013): 805–10. http://dx.doi.org/10.1542/peds.2013-0093.

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YANG, Qiaoying, Wumei LIU, and Dong ZHANG. "Food labeling effects in marketing." Advances in Psychological Science 29, no. 9 (2021): 1669. http://dx.doi.org/10.3724/sp.j.1042.2021.01669.

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González, Mari D. "Interactive Food & Beverage Marketing." Journal of Internationalization and Localization 1 (January 1, 2009): 4–39. http://dx.doi.org/10.1075/jial.1.01gon.

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Recent interest in U.S.-based Latino/Hispanic populations and their cultures has led to fruitful research and increased attention. Comprehensive books on Hispanic marketing have been made available by multicultural marketing experts. Marketing that targets Latino/Hispanic youth has become a promising, specialized, and lucrative field. This study shows how cultural research has been utilized by marketers to target young Latinos/Hispanics, who are the most susceptible members of the ethnic group to new trends in technology. It investigates the type of cultural knowledge that marketing researchers are using to target Latino/Hispanic youth and the effectiveness of their interactive advertising campaigns. It also explores how the ever-growing access to digital media changes the way the food and beverage companies do business with Latino/Hispanic youth.
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Kelly, Colette, Pauline Clerkin, Saoirse Nic Gabhainn, and Maureen Mulvihill. "Food marketing in Irish schools." Health Education 110, no. 5 (August 31, 2010): 336–50. http://dx.doi.org/10.1108/09654281011068504.

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35

Neale, Dr Roger. "The Food Marketing Research Group." Nutrition Bulletin 17, no. 2 (May 1992): 126–27. http://dx.doi.org/10.1111/j.1467-3010.1992.tb00119.x.

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Colby, Sarah E., LuAnn Johnson, Angela Scheett, and Bonita Hoverson. "Nutrition Marketing on Food Labels." Journal of Nutrition Education and Behavior 42, no. 2 (March 2010): 92–98. http://dx.doi.org/10.1016/j.jneb.2008.11.002.

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37

Panyko, Frank. "Challenging Directions in Food Marketing." Cornell Hotel and Restaurant Administration Quarterly 31, no. 1 (May 1990): 52–55. http://dx.doi.org/10.1177/001088049003100114.

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Ляпина, Innara Lyapina, Проконина, and Oksana Prokonina. "MARKETING RESEARCH CONSUMER PERFORMANCE FOOD." Journal of Public and Municipal Administration 4, no. 1 (March 27, 2015): 132–38. http://dx.doi.org/10.12737/11667.

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The main issue facing now is to find out who gets the consumers of their products. Possessing such information, the company can focus its activities on track and achieve maximum understanding with his clientele. In this regard, the article is devoted to studying the effect of different segmentation criteria for the behavior of consumers of food products.
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Kirk, Terry. "NUTRITION AND FOOD MARKETING: LABELLING." Nutrition & Food Science 88, no. 3 (March 1988): 16–18. http://dx.doi.org/10.1108/eb059184.

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Askegaard, Søren, Chris Dubelaar, Natalina Zlatevska, and Stephen S. Holden. "Food portions and marketing: Editorial." Journal of Business Research 75 (June 2017): 172–75. http://dx.doi.org/10.1016/j.jbusres.2016.11.014.

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Printezis, Iryna, and Carola Grebitus. "Marketing Channels for Local Food." Ecological Economics 152 (October 2018): 161–71. http://dx.doi.org/10.1016/j.ecolecon.2018.05.021.

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Cotterill, Ronald W., and Randall E. Westgren. "Strategic marketing in food industries." Agribusiness 10, no. 5 (September 1994): 431–41. http://dx.doi.org/10.1002/1520-6297(199409/10)10:5<431::aid-agr2720100508>3.0.co;2-s.

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Chrobocińska, Katarzyna, and Aleksandra Lotkowska. "Effectiveness of organic food marketing." Economics and Environment 85, no. 2 (September 14, 2023): 255–70. http://dx.doi.org/10.34659/eis.2023.85.2.548.

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The principal aim of this study was to assess the economic results and marketing effectiveness of selected companies dealing with the production and distribution of organic food. The diagnostic survey method was applied in the study. It was conducted on popular social media in 2021 with 686 respondents. The study findings show that the marketing strategy has been ineffective so far. This means that there exists an informationally excluded area, which must be filled in. Therefore, effective product marketing should be developed based on personalised advertisements on social media and online trade. The study findings can contribute to the popularisation and broadening of knowledge regarding the behaviour of organic food buyers. Determining the factors affecting the buying process and motivations will aid stakeholders in building an effective marketing strategy for organic food. This may have a beneficial effect on the development and diversification of the organic food market, whose production may contribute to an improvement of the natural environment condition and the quality of life, as well as the promotion of local food producers.
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Li, Zhenhui, Yujie Fang, Na Zhang, Wenli Zhu, Suying Chang, Shuyi Zhou, Man Zhang, and Guansheng Ma. "Evaluating Childhood Overweight- and Obesity-Related Food Marketing Policies in China Using the Food–Environment Policy Index (Food–EPI)." Nutrients 16, no. 4 (February 7, 2024): 482. http://dx.doi.org/10.3390/nu16040482.

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Objective: Addressing the increasing global health issue of childhood obesity, exacerbated by pervasive food marketing, this study critically evaluated China’s food marketing policies in comparison with international best practices, aiming to uncover policy content and implementation gaps and inform policy enhancement strategies. Method: Three key indicators were utilized from the Healthy Food–Environment Policy Index (Food–EPI)’s food promotion domain. A panel of experts (n = 13) from academic institutions, China Centers for Disease Control and Prevention, and the food industry assessed the Chinese government’s policy scores and implementation levels concerning food marketing. Benchmarked against international best practices using the Food–EPI process, this evaluation encompassed context analysis, data collection, evidence-based policy action, government validation, policy rating, scoring, and results translation for government and stakeholders. The three chosen indicators specifically addressed childhood overweight- and obesity-related food marketing in broadcast media (Indicator 1), non-broadcast media (Indicator 2), and child gathering settings (Indicator 3). Results: Specifically, Indicator 1, the Single Food Marketing Indicator Score was measured at 2.31 ± 0.38, with an accompanying Food Marketing Policy Implementation Percentage of 46.2%, and Low Implementation Level. For non-broadcast mediums (Indicator 2), these metrics were gauged at 1.77 ± 0.27, 35.4%, and Low Implementation Level, respectively. In child gathering settings (Indicator 3), for efforts curbing unhealthy food promotion, a score of 2.77 ± 0.27, an implementation percentage of 55.4%, and Medium Implementation Level was obtained. Cumulatively, the overarching efficacy of food marketing policy enforcement was determined to be suboptimal, with the consolidated figures being Total Food Marketing Score as 2.28 ± 0.97, Total Food Marketing Policy Implementation Percentage as 45.6%, and Total Food Marketing Policy Implementation Level as Low. Conclusion: Like many countries, China’s food marketing policies and implementation have room for improvement when compared to international best practices. Recommendations include emphasizing nutritional legislation, fostering stakeholder collaboration, bolstering public health campaigns, and leveraging technology for stringent enforcement.
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Soni, Pavleen, and Jyoti Vohra. "Targeting the young food consumer." Marketing Intelligence & Planning 32, no. 5 (August 4, 2014): 630–45. http://dx.doi.org/10.1108/mip-04-2013-0072.

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Purpose – A large number of food advertisements are broadcast during children ' s programs which influence their food consumption habits. Globally, consumption of these foods is linked to increased incidence of obesity and other health-related disorders in children. Therefore, the purpose of this paper is to explore the nature and extent of food advertising directed at Indian children. Design/methodology/approach – Data were collected by recording programs and advertisements aired on five popular children ' s networks from 9:00 am until 9:00 pm for ten weekdays and weekends each. On an average, total recording of 242 hours for both weekdays and weekends was done. All data were screened and both program and non-program content (advertisements) were identified and analyzed. Data were further analyzed through descriptive statistics. Findings – Out of 4,219 and 4,750 television advertisements broadcast on children ' s networks during weekdays and weekends, 43.33 and 47.62 percent are food advertisements, respectively. “Confectionery” and “sugared and salty snacks” comprise half of total foods advertised during weekdays. Whereas, advertisements for “health drinks and supplements” are most frequently aired during children ' s programs on weekends. A classification of all food advertisements into healthy and unhealthy categories according to “Food Pyramid” given by National Institute of Nutrition (NIN), India in 2010 shows that almost all the advertised foods are unhealthy. Practical implications – This study will benefit the parents by helping them understand the media content (food advertisements) offered to their children. They may then control television viewing by children, monitor food purchase behavior and take some mealtime actions to control eating habits of their children. Such awareness is critical to force the food marketers to recognize the need to self-regulate food advertising directed at children. Government may also feel the need to formulate a suitable policy for placing time and content restrictions for advertising foods to children. Originality/value – As no such study has already been conducted in India (to the best of researcher ' s knowledge), this study potentially helps in abridging gaps in literature.
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Olstad, Dana Lee, Munib Raman, Camilo Valderrama, Zahra Shakeri Hossein Abad, Abdullah Bashir Cheema, Steven Ng, Ashar Memon, and Joon Lee. "Development of an Artificial Intelligence System to Monitor Digital Marketing of Unhealthy Food to Children: Research Protocol." Current Developments in Nutrition 6, Supplement_1 (June 2022): 1151. http://dx.doi.org/10.1093/cdn/nzac072.023.

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Abstract Objectives Unhealthy food marketing to children adversely affects their diet quality and health. The negative impacts of this marketing may be amplified on digital media, which allows industry to use artificial intelligence (AI) to market unhealthy food to children in covert ways. Health Canada is developing regulations to prohibit digital marketing of unhealthy food that appeals to children &lt;13 years. However, reliance on adults to manually assess food marketing to children on digital media has limited understanding of key targets for policy and capacity to monitor policy adherence. To address these gaps, we are developing an AI system to monitor marketing of unhealthy food to children on digital media, including websites, YouTube, social media and mobile gaming apps. Methods Our web and mobile scrapers continuously collect marketing instances that may be viewed by individuals in Canada on websites and social media applications popular with children. This has allowed us to accumulate a database of &gt; 615,000 marketing instances. The AI system extracts features from each marketing instance to determine whether foods are present, and if so, whether they are unhealthy according to Health Canada's standards (based on the presence of added saturated fat, added sodium and/or free sugars). Next, the AI system uses a supervised machine learning model to assess whether child appealing marketing techniques are present. In the final step, the system integrates all of the data collected to determine whether a given marketing instance features unhealthy foods and appeals to children. The system can be applied to monitor the extent and nature of digital food marketing to children internationally. It can also be retrained to monitor adherence to country-specific policy. Results This is a protocol paper so there are no results. Conclusions The AI system provides a scalable, objective and reproducible manner to identify digital marketing of unhealthy food that appeals to children across the digital marketing landscape. The system can assist researchers and policy makers to study children's exposure to digital marketing of unhealthy food and its impacts, and to monitor adherence to policy that restricts this marketing. Funding Sources Canadian Institutes of Health Research.
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Kawęcki, Norbert. "The challenges of digital marketing of food products towards the behavior of young consumers." Nowoczesne Systemy Zarządzania 17, no. 2 (June 30, 2022): 47–58. http://dx.doi.org/10.37055/nsz/150303.

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Artykuł zawiera aktualne informacje na temat marketingu żywności i napojów bezalkoholowych wśród dzieci oraz zmian, które zaszły, ze szczególnym uwzględnieniem istotnego przejścia na marketing cyfrowy. Pokazuje trendy w korzystaniu z mediów przez dzieci, metody marketingowe w nowym krajobrazie mediów cyfrowych oraz zaangażowanie dzieci w tenże marketing. Uwzględnia również wpływ na dzieci i ich zdolność do przeciwdziałania marketingowi, a także konsekwencje dla prywatności cyfrowej u dzieci. Celem artykułu jest podsumowanie danych na temat narażenia dzieci na marketing żywności w mediach cyfrowych oraz siły perswazyjnej tego narażenia, przegląd literatury krajowej i międzynarodowej, jak także udzielenie odpowiedzi na pytania o częstotliwości używania mediów socjalnych przez dzieci, metod do ich śledzenia zdalnie i niezdalnie, wpływu marketingu na ekspozycję dzieci, jak także marketingu jedzenia w mediach społecznościowych i przeciwstawianiu się temu zjawisku przez dzieci. Jaki ostatni problem artykułu są działania podejmowane w celu kreowania regulacji i przepisów wdrażanych by chronić dzieci przed marketingiem jedzenia.
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Baskin, Monica L., Ivan Herbey, Ronnie Williams, Jamy D. Ard, Nataliya Ivankova, and Angela Odoms-Young. "Caregiver perceptions of the food marketing environment of African-American 3–11-year-olds: a qualitative study." Public Health Nutrition 16, no. 12 (July 5, 2013): 2231–39. http://dx.doi.org/10.1017/s1368980013001766.

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AbstractObjectiveTo assess caregivers’ perceptions of the extent to which the food marketing environment influences food consumption among African-American children (aged 3–11 years) in order to generate potential strategies to make the marketing environment more favourable to healthier eating.DesignIndividual semi-structured interviews with caregivers were conducted by trained community leaders to ascertain their awareness of and perceptions about food marketing environments contributing to African-American children's food consumption.SettingSix predominantly African-American communities in metro Birmingham, Alabama, USA with high proportions of school-age children and lower-income residents.SubjectsCaregivers (n 25) were predominantly female (93 %) and either parents/guardians (64 %) or grandparents (28 %) of African-American children aged 3–11 years. Caregiver mean age was 43 years and 46 % had lived in their current residence for over 10 years.ResultsCaregivers reported all aspects of the food marketing matrix as supporting unhealthy eating among African-American youth. Child preference for foods higher in fat and sugar, lower pricing of less healthy foods, limited access to healthier food retailers and targeted advertisements were particularly influential on the food selection, acquisition and consumption of children. Company loyalty, corporate sponsorship of local events and conflicts over parental v. food company responsibility contributed to less consensus about the overall impact (positive or negative) of food companies in African-American communities.ConclusionsWhile caregivers perceived aspects of their food marketing environments as primarily contributing to unhealthy eating among African-American children, framing the demand for changes in the food marketing environments of African-American youth may be particularly challenging.
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Schermel, Alyssa, Teri E. Emrich, JoAnne Arcand, Christina L. Wong, and Mary R. L'Abbé. "Nutrition marketing on processed food packages in Canada: 2010 Food Label Information Program." Applied Physiology, Nutrition, and Metabolism 38, no. 6 (June 2013): 666–72. http://dx.doi.org/10.1139/apnm-2012-0386.

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The current study describes the frequency of use of different forms of nutrition marketing in Canada and the nutrients and conditions that are the focus of nutrition marketing messages. Prepackaged foods with a Nutrition Facts table (N = 10 487) were collected between March 2010 and April 2011 from outlets of the 3 largest grocery chains in Canada and 1 major western Canadian grocery retailer. The nutrition marketing information collected included nutrient content claims, disease risk reduction claims, and front-of-pack nutrition rating systems (FOPS). We found that nutrition marketing was present on 48.1% of Canadian food packages, with nutrient content claims being the most common information (45.5%), followed by FOPS on 18.9% of packages. Disease risk reduction claims were made least frequently (1.7%). The marketing messages used most often related to total fat and trans fat (15.6% and 15.5% of nutrient content claims, respectively). Limiting total and trans fats is a current public health priority, as recommended by Health Canada and the World Health Organization. However, other nutrients that are also recommended to be limited, including saturated fats, sodium, and added sugars, were not nearly as prominent on food labels. Thus, greater emphasis should be placed by the food industry on these other important nutrients. Repeated data collection in the coming years will allow us to track longitudinal changes in nutrition marketing messages over time as food marketing, public health, and consumer priorities evolve.
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Wisnuaji, Putra Tangguh, Dwi Rachmawati, and Suci Ayu Sudari. "Penerapan Digital Marketing untuk Peningkatan Pemasaran UKM Heppi Kitchen Depok." Yumary: Jurnal Pengabdian kepada Masyarakat 3, no. 3 (March 8, 2023): 139–46. http://dx.doi.org/10.35912/yumary.v3i3.1767.

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Purpose: This activity aims to provide MSMEs to learn how create strategy marketing using food service delivery and to rising sales through development of digital marketing. Methodology: This activity assists with applying MSMEs through marketplace, help to promote product with copywriting, manage sales, create a digital catalogue, and develop, give instruction how to create design for packaging product. Results: This dedication output upgrade knowledge of product, registering MSME address to food services delivery accounts, understanding how to expanding market and sales reach using digital marketing, Social Media and food service delivery. Conclusions: The activities carried out by the Abdimas Team so that Heppi Kitchen Depok MSMEs become more competitive MSMEs include Development of Social Media Marketin and Development of digital marketing Limitations: Limitation of this study is on totat number MSMEs. Contribution: These MSMEs have helped gaining more income of selling the products. One strategy that can be used to survive this challenge is to maximize online sales. Keywords: 1. MSMEs 2. Social Media 3. Digital Marketing
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