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Parreira, Francisco Maria Fialho. "Equity research - Ford Motor Company." Master's thesis, Instituto Superior de Economia e Gestão, 2020. http://hdl.handle.net/10400.5/20662.
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Mestrado em FinançasA Ford Motor Company é uma fabricante de automóveis Americana e uma das maiores empresas do setor em termos de receita, com 155,9 mil milhões de dólares em 2019. O objetivo deste relatório é avaliar a Ford, seguindo o formato recomendado pelo CFA Institute. A escolha da Ford está diretamente relacionada com minha paixão pela indústria automóvel e com a minha curiosidade pela cultura automobilística americana. Este relatório foi elaborado com base em informações disponíveis publicamente até 31 de julho de 2020, pelo que não foram consideradas quaisquer informações disponíveis publicamente após essa data. A indústria automóvel está a ser afetada pela pandemia e o seu futuro ainda é bastante incerto, o que vem trazer ainda mais risco a uma indústria que se encontra em grande mudança, na direção dos veículos elétricos. Para avaliar a Ford, um modelo DCF foi usado, baseado no método "WACC". A avaliação levou a um Preço Alvo de 6.67$ no final de 2020, um potencial ganho de 0,98% em relação ao preço de fecho a 31 de Julho de 2020 de 6,61$. Os valores mencionados levam a uma recomendação de Reduzir a posição, tendo em conta que o risco é considerado elevado.
Ford Motor Company is an American automotive manufacturer and one of the largest companies in the industry in terms of revenues, with 155.9B$ in 2019. The aim of this research report is to value Ford, following the format recommended by the CFA Institute. The choice of Ford was directly related with my passion for the automotive industry and my curiosity towards the American car culture. This report was produced based on publicly available information until July 31st, 2020, meaning that any information available to the market after that date, was not considered. Automotive industry is being affected by the global pandemic and its future is still unclear, which brings even higher risk to an industry that is in the middle of a shift towards electric vehicles. To value Ford, a DCF model was used, based on the WACC method. The model yielded a 2020YE Price Target of 6.67$, with an upside potential of 0.98% from the July 31st, 2020 closing price of 6.61$. The mentioned values lead to a Reduce Recommendation, since the risk level is considered to be high.
info:eu-repo/semantics/publishedVersion
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Bencová, Petra. "Analýza sortimentu společnosti Ford Motor Company s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-197642.
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This thesis analyzes the products of Ford Motor Company s.r.o. which is a company operating on the Czech car market. The work is based on the theoretical knowledge described in the first part. The first part is followed by a practical section, in which I first describe the current market situation in the automotive industry in Czech Republic. Further I characterize the company Ford Motor Company s.r.o. itself, then I describe the most important car models and related market segments. Later in the practical part I analyze one model Ford Focus in terms of price and market ability over the competition, net book value, distribution and communication. The final section summarizes the information obtained and gives some recommendations that the company could use in the future to improve the position of this model.
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Haas-Kotzegger, Ursula, Bodo B. Schlegelmilch, and Björn Ambos. "Ford Motor Company - Learning from the Automotive Industry." WU Vienna University of Economics and Business, 2013. http://epub.wu.ac.at/3795/1/Ford__WU%2DCaseSeries.pdf.
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This case study discusses the challenges faced by Ford Motor Company, one of the world's biggest car manufactures. In 2007, after Ford reported one of the worst losses in the company's history, the firm is in the middle of a restructuring process. The "Way Forward Initiative", started by Bill Ford should bring the company back into the fast lane. The case offers background information on the company and its different divisions. It provides the reader with data on the core markets of Ford with special focus on Europe, on the organizational structure of the company and the trends and challenges for the automotive industry. For the company these questions are crucial: How can Ford meet the challenges resulting from the difficult state of economy? What role will Ford of Europe play in bringing the company back into profit?Series: WU Case Series
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Kořínková, Petra. "Organizace globálně řízené firmy - příklad Ford Motor Company." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-2519.
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Diplomová práce se zabývá současnými globálními společnostmi, hlavní hybnou silou světové ekonomiky. Provádí nás procesem globalizace ve světě se zaměřením na vývoj velkých nadnárodních firem a podává hlavní charakteristiku moderních globálních společností, včetně jejich organizačních forem a souvisejících procesů. Poukazuje na silné a slabé stránky těchto firem, upozorňuje na příležitosti a hrozby, které s sebou proces globalizace přináší. Na příkladu třetí největší světové automobilové společnosti, Ford Motor Company, je představen složitý mechanizmus fungování moderních globálních společností v praxi. Práce mimo jiné nabízí detailní pohled na krizový vývoj společnosti Ford po roce 2000, hledá možné příčiny krize a představuje nástroje na ozdravení společnosti.
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Majumder, Arpita (Arpita P. ). 1970. "Strategic metrics for product development at Ford Motor Company." Thesis, Massachusetts Institute of Technology, 2000. http://hdl.handle.net/1721.1/29210.
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Thesis (S.M.)--Massachusetts Institute of Technology, System Design & Management Program, 2000.Includes bibliographical references (leaves 78-80).
This thesis aims at developing a practical method to adjust product development metrics, which will enable effective management of the product development (PD) process. A set of good metrics is crucial to the success of a product, as metrics direct the development process by driving the actions and decisions of the PD team members which in turn define the product. Emphasizing or "weighting" certain metrics more than others can make the difference between success and failure. Through empirical exploration of metrics we seek to determine the weights, and the impact of different metrics on product success. Unlike its use in the engineering literature, the management use of the term "metric" includes both quantitative and qualitative measures which the PD team members can influence through their efforts. The theory used to determine the correct weight of a metric has its roots in the principles of Agency Theory and has been developed by "engineering" the theory to obtain two key parameters which define the weight of a metric. These two parameters are "leverage" and "risk discount factor" (RDF). Leverage is the amount by which a metric can impact the profitability of a product and RDF takes into account the inherent risk averse nature of the PD team members that influence their decisions. In order to evaluate the PD metrics and their weights within a firm, data was collected for a set of metrics across 17 programs at Ford Motor Company. The values for each metric were assigned based on information obtained through program documentation and interviews with multiple team members across various functions within the organization. Different success measures were collected and the impact and leverage of each metric was determined through empirical exploration of the various relationships. The key findings to date include: * Cronbach's Alpha for metrics regrouped using factor analysis average 0.7 demonstrating internal reliability. * Customer satisfaction correlates significantly with the rigor of the PD process, and internal coordination and communication between the core team and the other members of the value chain. * Time to market shows consistent correlation with profit and profit residuals. " The calculated weights suggest higher emphasis on capturing manufacturing need and using robust design practices, technology, and differentiation will increase profitability. " The measured RDF does not change the relative weightings of the metrics as obtained through the leverage calculation.
by Arpita Majumder.
S.M.
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Mitchell, Lorianne D., and Dana Harrison. "The Evolution of Ford Motor Company’s Green Marketing Strategy." Digital Commons @ East Tennessee State University, 2012. https://dc.etsu.edu/etsu-works/8332.
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Bowman, Timothy James. "Spirituality at work : an exploratory sociological investigation of the Ford Motor Company." Thesis, London School of Economics and Political Science (University of London), 2004. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.415340.
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HuangFu, JiangBo. "ORGANIZATIONAL COMMUNICATION AND THE NATURAL ENVIRONMENT: A CASE STUDY OF THE FORD MOTOR COMPANY." OpenSIUC, 2014. https://opensiuc.lib.siu.edu/dissertations/927.
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The functions of modern organizations continually pressure the natural environment. Although the concept of sustainability has been widely accepted in the business world, environmental problems, rather than disappearing, still linger and even deteriorate. The problems reside in the organization-natural environment relationship. Understanding this relationship is key for addressing contemporary environmental problems. This dissertation is a study of the organization-natural environment relationship. Specially, the dissertation focuses on the case of Ford Motor Company (FMC), and through a study on FMC's communication of sustainability, the dissertation analyzes, defines, evaluates, and attempts to theorize the organization-natural environment relationship. The dissertation reviews organizational theories as well as other theories within the communication studies discipline pertaining to the organization-natural environment relationship. Why the topic of natural environment has been downplayed in communication studies literature is discussed, and the dissertation also reviews emerging studies on the organization-environment relationship from the perspective of various sub-disciplines of communication studies, namely, environmental communication, business communication, and public relations. The review of literature revealed a lack of theorizing of the organization-natural environment relationship, although specific environmental issues, along with their social context, are examined in the reviewed studies. The theoretical framework for the dissertation is based in organizational communication theory; therefore, the development of organizational communication theory is reviewed, and a critical approach of organizational communication was selected as the theoretical position of this dissertation. Following previous research on the organization-natural environment relationship, the dissertation adopts rhetorical criticism, and particularly uses cluster analysis/criticism as the research method. The use of cluster analysis helps to explain the meanings of FMC's discourse of sustainability and to further define, analyze, evaluate, and theorize the company's relationship to the natural environment. To achieve the goal, an overarching research question was proposed: How is the FMC-natural environment relationship reflected and constituted in FMC's discourse on sustainability? And to answer the overarching question, five detailed research questions were posed. RQ1: What are the key terms and clusters that the FMC uses on sustainability? RQ2: How does the FMC use these terms and clusters in relation to sustainability? RQ3: Does the FMC's discourse on sustainability seem reactive or proactive? RQ4: What are the implications of those meanings for the company's relationship with the natural environment? RQ5: How can we theorize this relationship within organizational communication? Data collected were primarily from FMC's annual sustainability reports over the 10 years examined (2002/03 - 2012/13). Data also comprised four published interview reports on the chairman, Bill Ford, one published commentary from Bill Ford, three documentary films on Ford, and a video clip of Ford's director of sustainability John Viera's discussion on sustainability. The research findings focused on the selection of key terms and their clusters as well as on the explanation of the relationship between key terms and their clusters. Seven key terms, namely, sustainability, environment, technology, commitment, fuel, emission, and climate change, were identified from the analyzed texts. Clusters were charted, and were assigned to classified themes, like "business," "profitability," "market," "environment," "efficiency," and "importance." Analysis of the relationship between key terms and their clusters showed that the key terms have different layers of meanings, ranging in a continuum from FMC's business to its environmental sustainability, although more clusters, both in intensity and frequency, were themed toward the company's business, indicating the company's heavier emphasis on its business rather than on environmental sustainability. The key terms and their clusters, therefore, confirmed the meanings of sustainability reviewed in the literature. The meanings are always ambiguous, complex, vague, and flexible, and are mixed with connotations between FMC's business growth and environmental concerns. The company was proactive in terms of addressing the environmental issues because the company emphasized internal control and plans rather than just passively reacting to environmental problems. In terms of the company's relationship with the natural environment, cluster analysis showed a rather slippery definition. The relationship described in the sustainability lacks clarity, but is layered in different meanings. Specifically, three metaphors, relationship as a responsibility, relationship as an opportunity, and relationship as a journey, were proposed to describe the relationship. The dissertation concluded that the two-layer meaning of sustainability, showing a co-existing relationship between the two layers of environmental sustainability and business profitability, could enrich a better understanding of the organization-natural environment relationship. An organizational communication theory of sustainability, based on the two-layer framework and developed from critical organizational communication theories, is proposed, and future research can study how the interactions and conflicts of two-layered meanings between environmental sustainability and business profitability constituted in the discourse of different organization could further such a theory.
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Costa, Francisco de Assis. "Capital estrangeiro e agricultura na Amazônia: a experiência da Ford Motor Company (1922-1945)." reponame:Repositório Institucional do FGV, 2012. http://hdl.handle.net/10438/9834.
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O objetivo deste trabalho é a reconstituição histórica da Companhia Ford Industrial do Brasil entendida, de um lado, como um momento do processo de concentração e centralização do capital empreendido pela Ford Motor Company enquanto parcela individual do capital global; de outro, como forma especifica de materialização deste processo.
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Bodurow, Rea Constance Corinne. "Rethinking the industrial landscape : the future of the Ford Rouge complex." Thesis, Massachusetts Institute of Technology, 1991. http://hdl.handle.net/1721.1/26826.
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Thesis (M.S.)--Massachusetts Institute of Technology, Dept. of Architecture, 1991.Includes bibliographical references (p. 267-273).
The growth and decline of manufacturing industries in the past century and the industrial landscape that this activity has produced has had profound physical, environmental, social and economic impact on the communities of which they are an integral part. Throughout the past century, industry has dominated the man-made environment in tenns of its size, frequency of occurrence and highly prominent position in the community. In America this is particularly true, as the history of urban industrialism has shaped our nation and the character of our urban environment over the last one hundred years. Because industrial sites have played a significant role in the physical form, social composition and environmental-both natural and man-made character of American communities - their obsolescence, whether creating a change in function or eliminating the function entirely, leaves a tremendous void, both physically and economically. The obsolete industrial landscape,whether abandoned or underutilized, leaves the public and private sectors, as well as the community with the task of "reconstructing"-the reintegration of large scale environments through reuse and reprogramming-the site, architecture and infrastructure that is left as obsolete. Reconstruction of obsolete or redundant industrial sites occurs in various ways, though efforts are generally of a fairly singular focus, with the private sector making decisions based largely on market and financial considerations. While the private sector has made some effort to retrofit existing facilities with new technology and processes, the conventional approach has been to leave them behind and start fresh. Existing infrastructure, environmental quality and employee relations are generally deemed too difficult to retrofit, and so new plants are developed on green fields elsewhere, while older facilities are abandoned, demolished or sold to other parties for redevelopment. Reuse strategies have focused on the subdivision of older industrial structures to accommodate incubator industries which require less square footage than traditional heavy industries. While examples of this conventional redevelopment approach dominate in the United States, a multidisciplinary, participatory approach has been used in both European countries and the United States. Over the last decade, increased interest in the industrial landscape and its reconstruction has spawned numerous efforts world wide. In Italy and France, private sector finns such as Fiat, Pirelli, and Schlumberger have joined forces with the public sector in order to develop planning and design directions for important pieces of the urban landscape. Programs range from institutional and mixed use development to industrial and commercial reuse. In the United States, planning efforts at the federal, state and local levels have produced various participatory approaches. In recent years, the Department of the Interior through the National Park Service, has developed and implemented a program of "heritage areas", focused on the country's transportation and industrial heritage. The objectives of the cultural development strategy are to preserve industrial heritage while catalyzing economic development in the surrounding community. A candidate for multidisciplinary reconstruction planning is the Ford Rouge Complex in Dearborn, Michigan. The Rouge Complex has served for its 75 years as the center piece of the regional automotive economy in Southeastern Michigan and the automotive manufacturing in the country as a whole. From its modest beginnings on remote farm and marshland in 1917, Henry Ford I and Albert Kahn's joint vision for the Rouge quickly eclipsed their revolutionary Highland Park facility, inherited its assembly line and grew to become the largest manufacturing complex in the world. Once, the self proclaimed "industrial city" was admired, imitated, portrayed and visited by industrialists, artists and designers and tourists from every comer of the world. Today, the complex is in a state of transition and uncertainty about the future. Poised for reconstruction, it is now at the center of an economy which has been wholly dependent on the cyclical nature of the automotive industry and tied to its convulsions, relocations and downsizing. The Rouge is also in the midst of the region's economic and social strife Based on these existing conditions, can a reconstruction approach for the site create new economic and social value? If a strategy which embraces a multidimensional notion of value, emphasizing "information value", is employed, the answer may be in the affirmative. Considered in this way, the Rouge represents a major redevelopment opportunity. Nowhere is there a more potent site for such a redevelopment; nowhere in the region does the confluence of these three notions of value occur in a more powerful way. The infrastructure that exists there could not be cost effectively reproduced today. There is no other location in the region which is better served by modal options or better positioned in relation to such options. Most importantly, there are few other sites in the world which are so charged with historic and cultural meaning which is of significance at a local, national and international level, and where the juxtaposition of 20th and 21st century industrial landscape and technology meet. The thesis concludes with a recommended scenario for the reconstruction of the Rouge, focusing on a master planning approach and recommended development program which draw from examples of industrial reconstruction precedents in the the European Community and the United States. The recommended scenario advocates a multidisciplinary, participatory master planning approach. The process identifies different notions of "value" that are inherent in the Rouge. The development concept consists of four development components, each embracing different notions of value, all of which hold economic potential: infrastructure value, which focuses on the value of the buildings and infrastructure to the market, location value, which focuses on the sites context, adjacencies and linkages; and the information value, which focuses on the symbolic, historic and cultural meaning of the site. In approaching the site with this combination, the results are enhanced economic value and a physical result which addresses the concerns and issues of the stakeholders in the process-the company, the union and the community.
by Constance Corinne Bodurow Rea.
M.S.
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Link, Stefan. "Transnational Fordism. Ford Motor Company, Nazi Germany, and the Soviet Union in the Interwar Years." Thesis, Harvard University, 2012. http://dissertations.umi.com/gsas.harvard:10393.
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This historical dissertation investigates the international proliferation of Fordism in politically illiberal settings during the 1920s and 1930s. Based on American, German, and Soviet primary sources, it is the first archive-based study of this process. The dissertation's main finding is that the implementation of Ford's ideas and practices was a key component of illiberal modernization drives - that is, projects of state-led economic growth which explicitly fashioned themselves as alternatives to Western liberal capitalism. This point of view is a departure from previous accounts of the global success of Fordism, which subsume the story under the spread of American market capitalism or portray it as a process of quasi-self-explanatory technology transfer. It is also distinct from the well-known approach in history and the social sciences that describes Fordism as a specifically capitalist production regime (in distinction to a later post-Fordism). The argument pursued here requires a re-interpretation of Ford Motor Company's position within the American corporate arena of the 1920s and 1930s. Undertaken in the opening chapter, this re-examination characterizes the production practice of Ford Motor Company as an illiberal strategic alternative to the American business mainstream. Subsequent chapters trace the reception of Ford's political and business writings abroad, reconstruct the Nazi and Soviet motorization effort in the wake of Ford's model, and examine the transfer of Ford's mass production techniques to Nazi Germany and Soviet Russia. The empirical results show that motorization and productive efficiency, both associated with Ford's innovations, became hallmarks of illiberal modernization efforts in these countries. The dissertation highlights the importance of non-market motivations for economic actors and policy-makers. It introduces the term illiberal modernism to describe the motivating power of ideology on economic practice during the interwar years.History
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Livia, Dominguez Allison Sofia, Martinez Rubí Medina, Buleje Carmen Rosa Meneses, Sousa Lucyana Belen Ortiz, and Morales Carlos Felipe Puza. "Campaña publicitaria: New Ford Edge." Bachelor's thesis, Pontificia Universidad Católica del Perú, 2020. http://hdl.handle.net/20.500.12404/17136.
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La investigación es relevante para Ford, ya que se trata de la elaboración de una campaña para
un producto nuevo en el mercado cuyas funcionalidades son altamente valoradas por el público
objetivo y necesitan notoriedad, además de la necesidad de cubrir un objetivo comercial de
venta. Así, el objetivo de este trabajo es elaborar dos propuestas de campaña publicitarias, una
ideal y otra con presupuesto reducido, que generen la venta de 150 unidades de la New Ford
Edge en el segundo semestre del 2020. El trabajo de campo consiste en la selección de una
muestra homogénea no probabilística de 49 hombres entre los 35 y 55 años. La investigación
tiene un enfoque mixto y los instrumentos aplicados son encuestas estandarizadas y entrevistas
semi estructuradas. A partir de ello, se obtuvo lo siguiente: en primer lugar, Ford posee una
doble percepción para el público objetivo; en segundo lugar, un vehículo imponente y moderno
complementa la imagen que el público objetivo quiere proyectar; y finalmente, sus prácticas
de consumo buscan satisfacer dos necesidades: personal y social. Es así que se propone un giro
moderno a través de su tecnología enfocada en seguridad, que permita a Ford renovarse y
mantenerse a lo último de las tendencias sin dejar de lado la trayectoria que respalda la marca.This research is relevant to Ford since it is about the elaboration of a campaign for a new product in the market which functionalities are highly valued by the target audience and need to be noticed, in addition to the need of covering a commercial objective of sales. Therefore, the objective of this work is to develop two advertising campaign proposals, one ideal and the other one with a reduced budget, that would generate the sale of 150 units of the New Ford Edge in the second half of 2020. The field work consists of the selection of a homogeneous non-probabilistic sample of 49 men between the ages of 35 and 55. The research has a mixed focus and the applied instruments are standardized surveys and semi-structured interviews. From this, the following was obtained: first, the target audience has a double perception of Ford; secondly, the idea of an imposing and modern vehicle complements the image their targets want to project; and finally, the consumption practices seek to satisfy two needs: personal and social. Hence the proposition of a modern twist through its technology focused on safety, which allows Ford to renew itself and keep up with the latest trends without neglecting the trajectory that the brand endures.
Trabajo de investigación
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Lundbäck, Magnus. "Managing the R&D integration process after an acquisition : Ford Motor Company's acquisition of Volvo Cars /." Luleå, 2004. http://epubl.luth.se/1402-1544/2004/25.
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Thompson, Steven James. "Improving the performance of Six Sigma : a case study of the Six Sigma process at Ford Motor Company." Thesis, University of Bedfordshire, 2007. http://hdl.handle.net/10547/134955.
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This thesis concerns the question, "Why is the performance of Six Sigma within The Ford Motor Company below that experienced in other companies, and what can be done to improve it?" The aim of the thesis was to make recommendations that would improve the performance of Six Sigma within the Ford Motor Company. Results from the literature were categorised according to headings found in the European Foundation for Quality Model (EFQM): strategy, people, process and leadership. The key factors identified from the literature review as being significant for a successful Six Sigma deployment were that projects were aligned to the strategy of the organisation, individuals were clear on their role and had appropriate skills, processes were well defined and understood and leadership team was committed to Six Sigma. The research started with a review of the results from two employee surveys. The first was given to Black Belts and asked questions concerning Six Sigma. The second was given to all the employees in the organisation. The survey data failed to identify the cause of lower than expected results, and so the investigation followed with a series of twelve interviews. When these also failed to identify the factor or factors responsible for deployment performance, the project database was reviewed. The Define, Measure, Analyse, Improve and Control steps (DMAIC) were then analysed using Gardner’s Model of Process Maturity. The thesis concluded that the main influence driving Six Sigma performance was the low process maturity of the project selection and scoping processes and this gave rise to variable project performance. The thesis then presents material to improve project performance including a process map, a process Failure Mode and Effects Analysis (FMEA) of the project selection and scoping process, a control plan that ensures that the projects are on track and a macro using Excel and Minitab that works within the Ford Motor Company system to provide automatic evaluation of projects.
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Koen, Peter-John. "An investigation into the main causes for poor OEE at the Struandale Engine Plant of Ford Motor Company of Southern Africa." Thesis, Nelson Mandela Metropolitan University, 2009. http://hdl.handle.net/10948/1172.
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The Struandale Engine Plant (SEP) was set up in 1924 and was the 16th Ford plant outside North America. The plant has since produced a variety of different components ranging from wheel hubs, to engine components such as crank shafts and cylinder blocks, to the assembly of engines. Manufacturing at this plant has predominantly been via the job-shop method, where mass production techniques were used. The RoCam programme preparation started in 1999. In 2001, SEP experienced a very steep ramp-up due to an unexpected surge in volume requirements. This forced the plant’s Human Resources team to embark on an “emergency” recruitment drive to cover the required human resources to support the programme. Due to this action being taken by the Human Resources department, the educational level of the employees was at a very basic level and had an adverse effect on productivity. The SEP operating committee made a decision in 2004 to focus on the implementation and maintenance of the Ford Production System (FPS). This initiative was important because ageing equipment needed to be maintained at predetermined intervals through continuous improvement techniques that form part of the FPS programme. If these techniques are not in place, the Overall Equipment Efficiency (OEE) suffers. This programme comprises a number of critical elements such as FTPM that requires a certain education and skill level in effort to completely comprehend the system. Evidently, education was an issue and an effort had to be made to upgrade the workforce skill’s level, specifically the team leaders. On the 30th January 2008, Ford Motor Company of Southern Africa (FMCSA) had announced plans to invest more than R1.5-billion to expand its operations in South Africa for the production of Ford's next-generation compact pick-up truck iv and Puma diesel engine. In an effort to secure and retain the Puma contract at SEP, the plant had to prove that it could compete globally; hence it had to improve OEE levels to the world-class standard. The Puma engine contract had been contracted to South America, Turkey, Thailand, and South Africa. This was a strategic move in order to retain flexibility within the supply chain i.e. if one supplier / plant cannot deliver, demand can be shifted to one of three alternative suppliers. The problem statement which will be addressed by this research is: What are the main causes for the poor Overall Equipment Efficiency level (OEE) at the Struandale Engine Plant of Ford Motor Company of Southern Africa? The Primary Objective of this research is to: Identify the main causes for the poor Overall Equipment Efficiency level (OEE) at the Struandale Engine Plant of Ford Motor Company of Southern Africa
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Belz, Elton 1977, Edson Roberto 1965 Scharf, and Universidade Regional de Blumenau Programa de Pós-Graduação em Administração. "Um gol de placa da Ford o futebol como estratégia de Branding /." reponame:Biblioteca Digital de Teses e Dissertações FURB, 2014. http://www.bc.furb.br/docs/DS/2014/356508_1_1.pdf.
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Orientador: Edson Roberto Scharf.Dissertação (Mestrado em Administração) - Programa de Pós-Graduação em Administração, Centro de Ciências Sociais Aplicadas, Universidade Regional de Blumenau, Blumenau.
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Bordenave, Gérard. "Le modèle d'organisation industrielle de l'entreprise à l'épreuve de l'espace : l'expérience de Ford en Europe." Bordeaux 1, 1992. http://www.theses.fr/1992BOR1D005.
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LeBlanc, Luc. "L'intégration de la main-d'oeuvre afro-américaine dans l'industrie de l'automobile, le cas de la Ford Motor Company à Detroit, 1910-1930." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2001. http://www.collectionscanada.ca/obj/s4/f2/dsk3/ftp05/MQ62590.pdf.
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Ewing, Kurt L. (Kurt Lewis) 1968, and Erika K. 1963 Low. "Telematics : exploring technology, architecture & organizational strategy issues facing Ford Motor Company for an emerging technology in a mature product development enterprise." Thesis, Massachusetts Institute of Technology, 2002. http://hdl.handle.net/1721.1/91761.
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Gallagher, Kelly Sims. "Foreign direct investment as a vehicle for deploying cleaner technologies : technology transfer and the big three automakers in China /." Thesis, Connect to Dissertations & Theses @ Tufts University, 2003.
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Submitted to the Fletcher School of Law and Diplomacy. Thesis (Ph.D.)--Tufts University, 2003.Chair: William R. Moomaw. Includes bibliographical references (leaves 197-207). Access restricted to members of the Tufts University community. Also available via the World Wide Web;
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Chatawanich, Candy Suda 1972, and Timothy Arthur Rush. "Analysis of the experience and stability project at Ford Motor Company : what does it take to change a culture and rebuild a technical organization?" Thesis, Massachusetts Institute of Technology, 2004. http://hdl.handle.net/1721.1/30055.
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Thesis (S.M.)--Massachusetts Institute of Technology, System Design & Management Program, 2004."February 2004."
Includes bibliographical references (p. 87-88).
As Ford Motor Company celebrates its 100th anniversary; it finds itself in a crisis due to its lack of technical proficiency. The lack of technical depth within the workforce is the result of a deeply ingrained culture that encourages employees to change positions every 18-24 months to vastly diverse parts of the company. The problem is exacerbated by years of early retirements, company sell-offs and outsourcing of technical design work to full service suppliers. In reaction to the lack of technical competency, Ford has undergone one of the largest reorganizations in their history. The new organization is now centered on function with loose ties back to the many vehicle programs. In order to encourage a new corporate culture that values technical depth over being a generalist, Ford has also developed additional projects within the organization. One of the most prominent is the Employee Stability Project (ESP) and Technical Maturity Model (TMM) that focus in on developing a technical development plan for each individual engineer. This research analyzes the rollout of the ESP/TMM project within the Body Engineering function (with some comparisons to the Chassis Organization). Data was collected through two surveys conducted nine months apart and focus group sessions. The surveys encompassed the entire Body Engineering organization. In addition, the culture at Ford was compared with the culture developed at one of its main rivals, Toyota. The data for Toyota was collected through one-on-one interviews. The result of the data collected show that entire workforce recognizes that the lack of technical depth within the company is an issue.
(cont.) In addition, the concepts and principles behind the ESP/TMM project are understood and deemed important to the company's success. However, there is still resistance to the adoption of the project and momentum behind the support of the ESP/TMM project appears to be stalling. The recommendations by the authors include reinforcing communication, recognition, and demonstration of appropriate technical behaviors at every level within the organization. Ford should also utilize the technical depth within the company (in the form of senior engineers and technical specialists) upfront in the development in new programs and as consultants at key technical milestones to maximize their effectiveness and teaching opportunities. There are also several recommendations around the Individual Technical Development Plan in order to encourage its adoption and ensure its usefulness to the technical development of the engineers. Finally, a vision of a fully functioning, highly technical organization is described to show how this organization can quickly adapt to future challenges that the company may face.
by Candy S. Chatawanich and Timothy A. Rush.
S.M.
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Govender, Shawn Prakash. "Achieving successful implementation of lean manufacturing control systems, to achieve world class status, at Ford Motor Componay of Southern Africa." Thesis, Port Elizabeth Technikon, 2002. http://hdl.handle.net/10948/75.
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Ford Motor Company embarked on a new engine programme, called the Rocam Engine Programme, in the year 2001. This engine was developed specifically for the European market. The customer demand rate was small initially, but ramped up slowly over time. During the low production volume period, this engine was introduced into the local market to test the publics’ response. The response was overwhelmingly positive. The local market grew considerably in a short space of time. During the same time-period, the European customer demand increased, unexpectedly, by approximately 60 percent. The additional production volume placed an enormous amount of pressure on the Engine Plant facility. Two of the production lines in particular, were taking huge strain. These lines were not producing the demand quantities, and the product quality levels were dropping quickly. The research project is based purely on the lean manufacturing principles and philosophies. The aim of the study is to identify the deficiencies on these two production lines, thereby allowing corrective action to be taken. The research methodology comprised of the following steps: · A literature study was performed to give the reader a better understanding of the principles and philosophies of lean manufacturing. · A second literature study was also performed to get a better understanding of the continuous improvement philosophies of lean manufacturing. · A current state map, which depicts the existing situation on the line, was developed for both production lines. The existing situation was then compared to the fundamental principles and philosophies of a lean manufacturer. In this way the deficiencies were highlighted to management. Several recommendations were made regarding the data obtained in the study. The key ones are as follows: · First-line management needs to be trained and coached into managing their business by using quality, cost and delivery as the key performance metrics. They also have to be trained in team dynamics. This will promote cross-functional brainstorming and problem solving sessions. · The accurate collection and processing of base-measurement data should be treated as cardinal, and road shows by production personnel should be presented every week to top management. This will ensure that data is regularly collected and corrective action is continually taken to improve the current situation. Operating personnel needs to be trained in this discipline. Management needs to be serious about implementing lean production principles by enforcing these road shows. · The objectives of Kaizen, production management and the supporting departments (including maintenance and MP&L) ought to be the same in the interest of maximum productivity i.e. leaning towards world class. · First-line management must develop formal structured plans that will rectify the current on-line situation. Plans must include medium to longterm objective setting. Senior management need to coach the first-line management in this discipline. · Few production systems can be implemented without the necessary infrastructure conducive to supporting it. An infrastructure where production gets involved and takes ownership (policy deployment with regards to lines of communication and responsibility between Area Managers, Production Coordinators, Team Leaders and contractors) is what is required. Lean manufacturing deficiencies on the two production lines have been identified. A detailed implementation plan, which needs to be developed by the Ford Production System department, needs to be given to management. This plan needs to address the identified deficiencies in a timely manner that will assist in the Engine Plant meeting their production targets.
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Talledo, Barreto Angie Pierina. "Propuesta de mejora de la gestión de inventarios en la empresa Optimus Motor S. A. C. para minimizar los ingresos no percibidos." Bachelor's thesis, Universidad Católica Santo Toribio de Mogrovejo, 2020. http://hdl.handle.net/20.500.12423/2998.
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La presente investigación se centra en la problemática identificada en la empresa Optimus motor S. A. C. que ofrece dos tipos de servicio, el mantenimiento de motos lineales y la venta de repuestos y accesorios multimarcas, enfocando la investigación en la última. El principal problema que enfrenta la empresa son los ingresos no percibidos que representan un 20,42% de las ventas totales anuales, debido a una deficiente gestión de inventarios que se refleja en roturas de stocks por la inexactitud de los inventarios a causa de compras empíricas, así mismo la pérdida de oportunidad de ventas, dinero inmovilizado, bajo nivel de servicio, desorden y falta de organización en el almacén.
Es por ello que se realizó un diagnóstico de la situación actual de la empresa, para conocer de manera más precisa los indicadores que representan los ingresos no percibidos en la empresa, así mismo la identificación de problemas mediante un diagrama Ishikagua y un análisis ABC de los productos, posteriormente se seleccionó el modelo de gestión de inventarios más adecuado para la empresa, el cual fue un modelo P, así mismo se elaboró la propuesta del modelo de gestión de inventarios, se propone realizar un plan de capacitación para el personal, mejorar los procesos logísticos, establecer políticas de inventarios y un plan para implementar las 5S en almacén.
Finalmente se tiene que si las propuestas mencionadas se llegan a desarrollar en la empresa el porcentaje de los ingresos no percibidos sería de 14,18 % representando una evidente disminución, así mimo realizamos un análisis costo-beneficio, obteniendo un valor de S/. 14 323,35 como beneficios de las propuestas y que por cada sol invertido se obtiene una ganancia de 0,92 soles.
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Bialski, Victor. "A disputa pelo financiamento de veículos no Brasil: como prevalecer em um mercado competitivo do ponto de vista de um banco de montadora." reponame:Repositório Institucional do FGV, 1998. http://hdl.handle.net/10438/5808.
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Previous issue date: 1998-08-10T00:00:00ZTrata de analisar o mercado de financiamento de veículos no Brasil, que vem se mostrando cada vez mais competitivo devido à entrada de novos bancos, especialmente os estrangeiros. Aborda o mercado sob a perspectiva do Banco Ford, avaliando seu potencial de crescimento e as possibilidades de manutenção do market share frente a uma competição cada vez mais sofisticada.
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Thompson, Nicole Elain. "A content analysis of the pre-recall, recall, and post-recall coverage of the Ford Motor Co. and Bridgestone/Firestone, Inc. tire crisis in the Wall Street journal and the Washington post." Virtual Press, 2006. http://liblink.bsu.edu/uhtbin/catkey/1355257.
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To minimize devastation and maximize opportunities provided during a corporate crisis, public relations professionals should collaborate with lawyers on crisis response strategies. The purpose of this study was to examine coverage of the Ford Motor Co. and Bridgestone/ Firestone, Inc. tire recall from May 2000 through May 2001 to determine whether there was a difference between the strategies used by each company and whether Ford Motor Co. and Bridgestone/Firestone, Inc. used more traditional public relations than traditional legal strategies during each crisis stage.A content analysis was conducted of articles covering the crisis from The Wall Street Journal and The Washington Post containing sentences attributed to each company's spokespeople. The search yielded 234 usable articles with 2,192 sentences.Coders identified strategies as traditional public relations, traditional legal, mixed, diversionary, or other. A chi-square was used to test the hypotheses.The first hypothesis, which said there would be no significant difference between strategies used by each company, was rejected. The second and third hypotheses, which said Ford Motor Co. and Bridgestone/Firestone, Inc. used significantly more traditional public relations than traditional legal strategies during each time period, were accepted.Department of Journalism
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Anderson, Lindsey B. "Big Trouble for the Big Three: An Audience Perspective of the Appropriateness and Effectiveness of the Big Three Automakers’ Image Repair Strategies." Thesis, Connect to resource online, 2010. http://hdl.handle.net/1805/2184.
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Thesis (M.A.)--Indiana University, 2010.Title from screen (viewed on July 18, 2010). Department of Communication Studies, Indiana University-Purdue University Indianapolis (IUPUI). Advisor(s): John Parrish-Sprowl, Kristina Horn Sheeler, Ronald Sandwina. Includes vitae. Includes bibliographical references (leaves 133-138).
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Grüner, Ann-Kathrin. "Influence of sudden incidents on the brand reputation of a firm and its reaction." reponame:Repositório Institucional do FGV, 2017. http://hdl.handle.net/10438/19117.
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The automotive industry always has been crisis prone and with the most recent Volkswagen emission incident, this dissertation aims at understanding the effects of a crisis on the brand reputation of the affected firm, measured with 4 different frameworks (namely the RepTrak model, the Interbrand method, Young&Rubicam’s Brand Asset Valuator and Keller’s Customer-based Brand Equity), and its behaviors reacting to it during the course of the crisis. To provide a base for comparison, two case studies about Ford and Volkswagen were considered and contrasted. Examining the companies’ cases, it showed that both enterprises dealt rather similar with the incident faced, proving that the firms did not learn from prior similar incidents occurred to third parties. In determining the adequacy of the initiative actions compared to the theoretically suggested ones, it was found that neither company followed the suggestions made by existing literature and that the companies’ own actions proved rather inadequate, happening with delay, trying to hide the own misdeeds and eventually losing their customers’ trust. Deducing lessons learned for future crisis-affected enterprises, the two cases proved beneficial in confirming the essentiality of speed and timeliness in a crisis situation, the relevance of admitting oneself to the scandal before the media covers it, sincerity and consistency in one’s words and actions, equity in the treatment of affected parties and the importance of regarding the own situational context.
A indústria automobilística sempre foi propensa a crises e com o incidente mais recente da Volkswagen manipulando valores de emissões, esta dissertação se dirige a compreender os efeitos de uma crise na reputação da marca da empresa afetada, medida com quatro modelos diferentes (para ser exato o modelo RepTrak, o método Interbrand, o Brand Asset Valuator de Young&Rubicam e o Customer-based Brand Equity de Keller), e seus comportamentos frente à crise. Para fornecer uma base para comparação, dois estudos de caso sobre Ford e Volkswagen foram considerados e contrastados. Examinando os casos das empresas, exibiu que ambas empresas lidaram com os incidentes encarados de uma forma parecida, provando que nenhum deles aprendeu de incidentes parecidos encarados por terceiros no passado. Determinando a adequação de ações iniciativas comparados com as sugeridas por teorias, constatou-se que ambas as empresas abdicaram das sugestões da literatura vigente e que suas tomadas de ações foram inadequadas, por conta de seu atraso e tentativa de ocultação dos próprios delitos, resultando em perda de confiança de seus clientes. Deduzindo lições para potenciais empresas afetadas de crises no futuro, ambos os estudos se mostraram proveitosos ao ratificar a importância da velocidade e tempestividade em uma situação de crise, a relevância em antecipar à mídia pública em se admitir o escândalo, sinceridade e consistência nas palavras e nas ações, equidade no tratamento de terceiros afetados e a importância de considerar o contexto da situação.
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Laval, Florence. "La gestion des ressources humaines des entreprises fournisseurs-partenaires : l'impact de la politique d'achat d'un grand groupe industriel." Montpellier 2, 1994. http://www.theses.fr/1994MON20009.
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L'objet de cette thèse est une étude descriptive et empirique de l'impact de la politique d'achat d'un groupe industriel: Ford, sur la gestion des ressources humaines des entreprises fournisseurs-partenaires. En référence aux modèles théoriques proposes par H. Mahé de Boislandelle pour l'étude de la contingence en G. R. H. , cette recherche vise à analyser l'intégration de la fonction sociale dans une relation d'impartition. Une enquête a été réalisée en France, en1991, auprès d'un échantillon de fournisseurs de la société Ford, représentatif d'une population-mère de producteurs de biens intermédiaires, achetés localement par les usines Ford et à l'échelon européen. L'opérationnalisation d'un modèle de déterminants de la G. R. H. Spécifique aux organisations fournisseurs-partenaires, s'appuie sur des fondements théoriques et empiriques, notamment l'étude de la politique d'achat du donneur d'ordres. Des variables relatives à la relation d'impartition et un facteur de contingence, sont en interaction avec des variables relatives à la G. R. H. Il apparait que le degré de partenariat influence la G. R. H. Des entreprises fournisseurs-partenaires, qui revêt de ce fait, trois configurations distinctes. Le contenu de ces mix-sociaux identifiés respectivement comme une perception contraignante de la G. R. H. , une vision stratégique de cette fonction et une politique sociale stimulée par les exigences en matière d'assurance qualité du donneur d'ordres, sont spécifiques, en termes de pratiques de gestion et d'effets sur l'organisation. Ce travail revêt un intérêt théorique: la conception d'un modèle d'analyse contingentiel de l'impact du degré de partenariat sur le système de régulation des R. H. ; et conduit à une application pratique: la création d'un outil de gestion applicable dans la démarche d'assurance qualité fournisseurs de la société Ford. Les relations inter-organisationnelles se structurent ainsi et s'orientent vers une intégration des systèmes de production autrement dit, une gestion globale du réseau d'entreprises.
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Katiyar, Aayush Amod. "Equity research report on Ford motor company : looking for a ´charger´." Master's thesis, 2021. http://hdl.handle.net/10362/122855.
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There is no doubt that the Electric vehicle is the future of the auto mobile industry and it has become a matter of survival for automobile industry if they don’t delve into the Electric vehicle segment in the next 10 years. Hence it the current and future outlook of the Electric vehicle segment for any automotive company forms and important component for any company, especially for huge traditional OEMs like Ford who are dependent on Internal combustion vehicles are struggling to make the shift. I have dissected the curious case of Ford lacking a clear strategy for the EV segment despite been an innovation leader in this industry for more than 100 years. I have identified the possible reasons of Ford’s murky strategy and how it would it evolve in future and how did it impact when forecasting the value of the company for the next 5 years. Lastly, I valued Ford as Equity as an option and EV/EBITA multiple.
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Agarwal, Aditya. "Equity research report on ford motor company: running out of ´gas´?" Master's thesis, 2021. http://hdl.handle.net/10362/122856.
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Despite the secular trend of electrification slowly taking over the automotive industry, almost all of Ford Motor Co’s revenues come from internal combustion engine (ICE) vehicles. Specifically, they are one of the market leaders in pick-up trucks and SUVs in the U.S. and in commercial vehicles in the E.U., and together, these 2 regions account for almost 90% of the firm’s revenue, with the rest being split developing markets such as Asia, South America, and Middle East & Africa. In this report, I will examine the current dynamics of the ICE vehicle market and how they may develop going forward, and the impact it could have on Ford and its development. The underlying theme here is that despite the increased pace at which government regulations and consequently customer preferences are evolving in its biggest markets, the alignment of Ford’s current strategy with the prevailing market conditions will ensure that its short- and medium-term performance will not suffer too much despite the increased competition posed by the electrification headwind. Also, depending on how the newly christened management plays its cards, Ford could remain reasonably competitive even in the long-term.
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Pereira, Pedro José Gaspar. "Valuation of Ford Motor Company and a study of its industry." Master's thesis, 2017. http://hdl.handle.net/10071/16070.
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The present thesis presents an analysis of the car manufacturing industry, with especial
focus on one of its major players, Ford, followed by a valuation of the company with the
goal to achieve a price target and to make a recommendation to potential investors.
The Automobile industry possesses unique characteristics and has a significant impact on
society, not only on people’s everyday lives, but also on the economic perspective. The
characteristics, cost and revenue drivers of the industry are thoroughly covered in the
early chapters of this thesis, in order to create a solid framework of understanding that
can improve the quality of the valuation.
The valuation includes an analysis of the company’s financial statements and bears in
mind the specific characteristics of both the company and the sector.
Financial information from the last five historical years is the starting point for assessing
Ford’s financial health, operational performance and profitability.
The estimation of the price target is performed under the DFC Enterprise Value method
and comprehends a 4 year forecast period, between 2017 and 2020.
Alongside with this valuation framework, a multiple analysis is performed, to make a
relative comparison with competitors and industry benchmarks, so that, the subjectivity
of the valuation process can be somehow mitigated.
Subsequently to the valuation performed, we conclude that the attained price target of
$13.11, results in a HOLD recommendation.A presente tese de Mestrado constitui uma análise da indústria automóvel, com especial ênfase num dos seus principais participantes, a Ford, seguida de uma avaliação da empresa em questão, com o objetivo de estimar um preço alvo e subsequentemente fazer uma recomendação a potenciais investidores. A indústria automóvel possui características únicas e um impacto considerável na sociedade, não apenas do dia-a-dia das populações mas através do seu impacto económico. As características, fontes de custos e rendimentos são cobertos nos primeiros capítulos da presente tese, com o objetivo de criar uma base de compreensão sustentada que beneficie a qualidade da avaliação. A avaliação inclui uma análise das demonstrações financeiras e acomoda as características tanto da empresa como do seu setor de atividade. A informação financeira dos últimos 5 períodos históricos é o ponto de partida para analisar a saúde financeira, performance operacional e rentabilidade da Ford. O preço alvo apresentado foi estimado por aplicação do método de Fluxos de Caixa Descontados e compreende um período previsional de 4 anos, entre 2017 e 2020. Paralelamente, foi realizada uma avaliação por Múltiplos de forma a mitigar a subjetividade inerente à aplicação do método de avaliação anteriormente referido. Como resultado de avaliação realizada, concluímos que o preço alvo de $13.11 sugere a recomendação de MANTER.
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Chen, Hsiu-man, and 陳秀曼. "Mobility and Captivity: The Labor Process of Taiwan Motor Company''s Bus Attendants." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/66983023261642182221.
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碩士國立臺灣大學
建築與城鄉研究所
89
The job of bus attendant in the Taiwan Motor Transport Company was a highly valued, widely known, desirable job in the 60’s and 70’s, because it provided high wages and was a “decent” job in a state-owned enterprise. Its pretty, sweet, and dignified image also accorded with people’s anticipation toward female roles. But the intrinsic quality of this job was ultimately the result of the gender division of labor; it not only asked women to obey work discipline, but also made them tailor their behavior to match feminine stereotypes. However, compared to attendants in private transport companies, workers in the Taiwan Motor Transport Company were less controlled by the management, had fair chances at promotion, and had higher upward social mobility. The Taiwan Motor Transport Company laid off all the bus attendants because of the privatization project and its deficit, which was due to collusion between the government and businessmen, to favor private transport companies. Most of bus attendants’ work was replaced by the coin machines, and some became drivers’ jobs. However, bus attendants made redundant found it difficult to find comparable re-employment. On the other hand, many new private transport companies recently hired bus attendants again to advertise their companies, but the treatment and reputation of these new bus attendants are much lower than that of the Taiwan Motor Transport Company. We can see from this that, under the assault of capitalist expansion, working conditions are racing to the bottom, with a greater impact on female workers than male workers.
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Campos, Renato Jorge Tomás da Costa. "A internacionalização da indústria automóvel na europa: o caso do grupo Volkswagen, da Toyota Motor Corporation e da Ford Motor Company." Master's thesis, 2014. http://hdl.handle.net/10071/9308.
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Classificação JEL: L62 - Automobiles; Other Transportation Equipment
M16 - International Business AdministrationO mundo, apelidado de “aldeia global” (McLuhan, 1962), tem permitido uma maior aproximação não só de pessoas como de países, originando grandes alterações em todas as indústrias. Tal facto obriga a um desenvolvimento e a um aperfeiçoamento de estratégias e processos de internacionalização que cada vez são mais fundamentais para as empresas a nível mundial. Esta dissertação vai incidir sobre a indústria automóvel, uma das mais afetadas pela crise que assolou o mundo no passado ano de 2008. E a Europa, berço da referida indústria, tem sido o continente em que a recuperação da força e robustez que outrora caracterizaram o seu sector automóvel se tem afigurado mais árdua, como o demonstram os dados dos últimos 5 anos, onde se registaram os valores de vendas mais baixos das últimas três décadas (ACEA, 2013). Nesta tese vão estudar-se os diferentes processos de internacionalização para a Europa de três fabricantes de automóveis provenientes dos três principais continentes da indústria automóvel: o Grupo Volkswagen, a Toyota Motor Corporation e a Ford Motor Company. Para tal, será utilizada uma metodologia de estudo de casos múltiplos onde serão analisadas as diferenças de processos que têm sido e foram seguidas pelas três empresas, cada um com a sua própria cultura. E, com base não só, mas principalmente, no modelo de internacionalização de Uppsala, desenvolvido por Johanson e Vahlne (1977), será traçado o perfil e os processos de internacionalização que um fabricante de automóveis deve seguir para se internacionalizar para a Europa
The world, dubbed "global village" (McLuhan, 1962), has allowed a closer approach, not only to people but countries as well, which has caused major changes in all industries. With that, the development and an improvement of internationalization processes and strategies are becoming increasingly fundamental for companies worldwide. This dissertation will focus on the automotive industry, which has gone through great difficulties of growth and development, still reflection of the crisis that struck the world in the year of 2008. And Europe, birthplace of the automotive sector, has been the continent that has been more difficult to regain strength and robustness that once characterized their automobile industry, as evidenced by the data from the last 5 years, where were recorded the lowest values of sales in the past three decades (ACEA, 2013). This thesis will discourse and analyse the different processes of internationalization to Europe of three automakers from the three main continents of the automobile industry: Group Volkswagen, Toyota Motor Corporation and Ford Motor Company. To accomplish that, it will be used a multiple case study methodology where it will be analysed the differences in the internationalization processes that have been and are followed by the three firms, each with its own culture. And it will be based not only, but mainly in the Uppsala Internationalization Model, developed by Johanson and Vahlne (1977), in order to trace the profile and the processes of internationalization that an automobile manufacturer should take to internationalize to Europe
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Chen, Hong-jin, and 陳弘晉. "To explore YULON Motor Company's transformation strategy based on the viewpoint of innovation." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/75204608992653556741.
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碩士立德大學
科技管理研究所
98
Yulon Motors promotes recently the brand of vehicle - LUXGEN. From MPV and SUV, which go on the market first, to the future planned promotion - sedan, and even electric cars’ coming out, all underline Yulon Motors’ determination and stamina of developing the own brand vehicle vigorously, and could see Yulon Motors attempt to measure strength with other world cart yard. The climax of LUXGEN will be emphatically in the future vehicles' general trend - electric car. Because Taiwan, in the technology of making an internal combustion engine is still unable to catch up with other big plants, so that it must cut into the world vehicles market directly while the skill of related spare part about Taiwan electrically operated industry is mature. In the market of still very few competitors, to snatch important takes of the initiative is a major and key step. Goal of this thesis is for the purpose of understanding Yulon Motors’ related executing strategy evolution from beginning to today, and discusses each stage thoroughly of the success-formula and the active-inertia. The success-formula makes the analysis by “flow-path”, “framework”, “relations”, “value” and “resources” ; “Flow-path” represents the implications – “method of making matters” and “Framework” represents the implications – “how”. The active-inertia makes the analysis by “routine work”, “eyeshade”, “shackles”, “doctrine” and “heavy burden”. To compare with the five factors of the success-formula, the five factors of the active-inertia is more negative and ossified. In addition, by discussing the theory of organization innovation, we can understand Yulon Motors’ reform-transformation method regarding the entire enterprise, and how it makes effort to break through a tight encirclement. Besides gives up the original own factory emblem, it complies with the tidal current and the world tendency. Yulon Motors alters to the symbol of Japanese-production brand, and hope to have the progress in the sales volume. It also takes advantage of this with the Japanese-production to develop the closer partner relationship. Moreover, to bring the production line's biggest efficiency, it divides into two parts - Yulon-motor limited liability company and Yulon-nissan company, which are respectively responsible for cars’ manufacturing and the sales circuit of Japanese-production brand in Taiwan. This step is to made a complete difference for the before strategy which mixed up manufacturing and selling. They can perform its own functions, and don’t need to worry again that if it is unable to display the overall enterprise’ proper efficiency standard.
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Chi, Ying-Yuan, and 紀瀛源. "A RESERCH ON ORGANIZATIONAL COMMUNICATION &LABOR-MANAGEMENT RELATIONSHIP - A CASE STUDY ON FORD LIO HO MOTOR COMPANY." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/52400887871249956982.
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碩士元智大學
管理研究所
95
Ford Lio Ho Motor Company was selected as one of the Best Employer in Taiwan in 2006, one of the major reasons for winning this award is that the company pay a lot efforts on employee communication. This research is try to find out the best practices of this company in terms of organizational communication and labor-management relationship. Conclusions of this research including: 1.More diversified communication channel and high frequency of communication could satisfy more on employees’ communication needs. 2.Assign a specific function or person to monitor implementation of communication system and follow up the result will ensure the effectiveness of the communication. 3.Action is the most effective communication method 4.Good communication between the labor andthe management will help improve the effectiveness of the organizational communication. Mutual trust and respect are the fundamental for sound labor-management relationship.
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Studer-Noguez, María-Isabel. "The global strategies of multinational enterprises and government policies Ford Motor Company and the automobile industry in Canada and Mexico /." 1997. http://catalog.hathitrust.org/api/volumes/oclc/48036245.html.
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Tsai, Fen-Yi, and 蔡芬宜. "A Study on the Relationships between Cause-Related Marketing and Brand Eqity-A Case Study on Ford Lio Ho Motor Company." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/24387382275656765022.
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碩士大葉大學
休閒事業管理學系碩士在職專班
96
The purpose of this study is to investigate the relationship between cause-related marketing and brand-name interests, using Ford Motor cause-related marketing as a research subject. In recent years, Ford Motor has actively taken part in numerous charity activities; among them, the collaboration with the Major League Baseball New York Yankees Wang Chien-ming is the most well-known event recently. The objective of this charity event is “One Ball, One Person --- Collect Balls for Taiwan Little League Baseball”. Since the event is to work with the world famous Major League Baseball player Wang Chien-ming, the general public therefore generates positive comments and evaluation towards Wang Chien-ming himself and the company Ford Motor. In order to further understand the relationship between cause-related marketing and brand-name interests, we have three major aspects of measurement including brand-name awareness, brand-name association and brand-name image. Because the target of this ball-raising event is the general public, we used convenience sampling as a research method. A total of 300 copies of questionnaire were rendered in this study. After questionnaire survey and SEM test, results show the goodness-of-fit of this model is perfectly fine.The research findings are as follows: 1. Cause-related marketing will have positive effect on brand-name awareness. 2. Cause-related marketing will have positive effect on brand-name association. 3. There are correlations between brand-name awareness and brand-name association. 4. Brand-name awareness will have positive effect on brand-name image. 5. Brand-name association will have positive effect on brand-name image. Using model estimation, we conclude that the major key factor to promote business brand-name interests is to propose cause-related marketing strategy and also its topic options and the operation of marketing skills when actually practicing cause-related marketing.
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Campean, I. Felician, Daniel M. Grove, and Edwin Henshall. "A course in statistical engineering." 2005. http://hdl.handle.net/10454/3336.
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NoA course in statistical engineering has recently been added to the Ford Motor Company's Technical Education Program. The aim was to produce materials suitable for use by Ford but which could also be promoted by the UK's Royal Statistical Society within the university sector. The course is built around a sequence of realistic tasks dictated by the flow of the product creation process. Its structure and content is thus driven by engineering need rather than statistical method, promoting constructivist learning. Before describing the course content we review the changing role of the engineer and comment on the relationships between Systems Engineering, Design for Six Sigma and Statistical Engineering. We give details of a case study which plays a crucial role in the course. We focus on some important features of the development process and conclude with a discussion of the approach we have taken and possible future developments.
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Li, Cheng Chung, and 李正忠. "The Study on Ford 8D Process to Improve Production Quality- Take G Company's PC Department for Example." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/19917669574741712922.
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碩士世新大學
資訊管理學研究所(含碩專班)
100
In this modern today the Technology Industry requires the team being more efficiency on providing after-service to the clients. Thus, the enterprises require customer service staffs to provide the best quality solutions at the highest standards. To improve and enhance the Technical Engineers’ ability on dealing with the customer for quality issues, this study is to show how to use the Ford 8D on analyzing the root cause to point out the possible failures caused by vendor’s production processes for those complaints from the clients. Using eight steps of the Ford 8D to analyze major failure for error messages submitted by customer, then to submit the countermeasures or adjustment to the process of vendor products. Among them, using the D2 stage of the analysis method summarized the problem may be caused by SATA Cables (Serial Advanced Technology Attachment). Then the use of the analysis in D3 stage to figure out the root cause is the bad Jig structure that led to poor connection in cables. Through the analysis in D4 stage to bring out the corrective action react to the quality issues from the production process. Meanwhile, to integrate FMEA (Failure Mode and Effects Analysis) with Ford 8D Process to assist team to find out the potential failure which caused by the cable Jig connected pin and make improvement on soldering the Jig connection. Through the RPN（Risk Priority Number）evaluation to figure out the index after get the cable improved. Therefore the technical engineers are not only solved the quality issues but also be the coordinator to gather customer, vendor and supplier. Eventually the Technical Engineer can monitor the improvement accurately on quality issues after get the issues resolved.
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Kienker, Brittany Lynn. "The Henry Ford : sustaining Henry Ford's philanthropic legacy." Thesis, 2014. http://hdl.handle.net/1805/4654.
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Indiana University-Purdue University Indianapolis (IUPUI)This dissertation argues that the Edison Institute (presently known as The Henry Ford in Dearborn, Michigan) survived internal and external challenges through the evolution of the Ford family’s leadership and the organization’s funding strategy. Following Henry Ford’s death, the museum complex relied upon the Ford Foundation and the Ford Motor Company Fund as its sole means of philanthropic support. These foundations granted the Edison Institute a significant endowment, which it used to sustain its facilities in conjunction with its inaugural fundraising program. Navigating a changing legal, corporate, and philanthropic landscape in Detroit and around the world, the Ford family perpetuated Henry Ford’s legacy at the Edison Institute with the valuable guidance of executives and staff of their corporation, foundation, and philanthropies. Together they transitioned the Edison Institute into a sustainable and public nonprofit organization by overcoming threats related to the deaths of two generations of the Ford family, changes in the Edison Institute’s administration and organizational structure, the reorganization of the Ford Foundation, the effects of the Tax Reform Act of 1969, and legal complications due to overlap between the Fords’ corporate and philanthropic interests. The Ford family provided integral leadership for the development and evolution of the Edison Institute’s funding strategy and its relationship to their other corporate and philanthropic enterprises. The Institute’s management and funding can be best understood within the context of philanthropic developments of the Ford family during this period, including the formation of the Ford Foundation’s funding and concurrent activity. This dissertation focuses on the research question of how the Edison Institute survived the Ford family’s evolving philanthropic strategy to seek a sustainable funding and management structure. The work examines its central research question over multiple chapters organized around the Ford family’s changing leadership at the Edison Institute, the increase of professionalized managers, and the Ford’s use of their corporation and philanthropies to provide integral support to the Edison Institute. In order to sustain the Edison Institute throughout the twentieth century, it adapted its operations to accommodate Henry Ford’s founding legacy, its legal environment, and the evolving practice of philanthropy in the United States.
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Chan, Tsan-huei, and 詹燦輝. "An Exploratory Study with the Viewpoint of Service Marketing to Research the Operation of Taiwan''s Luxury Car Market - A Case Study of Lexus of Which Ho Tai Motor Company Has Introduced in Taiwan." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/67607983777175784665.
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碩士國立臺灣科技大學
管理研究所
91
The passenger car market is matured in Taiwan, and so does the luxury segment. In a matured industry, the severe competition will exsit. For Taiwan’s market size limited and matured of luxury passenger car, how to operate in the so competitive market to expand or sustain the market share and profitability is the topics that all brands’ managers have to face it. Meanwhile, Lexus has been introduced to Taiwan market since 1997, it rapidly captured the market and occupied the 3rd place; moreover, for the customer satisfaction index, which conducted by J. D. Power Asia Pacific, it has been ranked as no. 1 for 4 consecutive years since 1999. How can the Lexus distributor of Taiwan achieve it? What is the operation that the distributor conducted? All of these answers can be a reference to other brands and markets. Because the Lexus distributor of Taiwan set up his vision of Lexus operation to become the benchmark of service industry, this study conducts the research with exploratory and qualitative methods and bases on service marketing triangle structure, i.e. external marketing, internal marketing and interactive marketing, to explore how the Lexus distributor and dealers operate. In the external marketing aspect, meaning the distributor conducts to the consumers, this study contains traditional marketing 4Ps; product, price, place and promotion, as well as physical facilities as researching dimension elements. In the internal marketing aspect of which the distributor conducts to his dealerships, this study is based on the following dimension elements: 1.Dealership motivation and satisfaction. 2.Customer orientation and customer satisfaction. 3.Inter-functional co-ordination and integration. 4.Marketing-like approach to the above 5.Implementation of specific corporate or functional strategies. In the interactive marketing aspect, meaning the dealerships conduct to customers, this study includes the dimension elements as below: 1.Physical evidence 2.People 3.Procedure This study explored the successful case of the operation of Lexus in Taiwan through the characteristic of service industry and developed the suggestion that there is necessity of replacing traditional marketing with service marketing in luxury segment of Taiwan passenger car sale industry as well as inducted the practical operations of the external marketing, internal marketing and interactive marketing as a reference for the industry and as a new region for further study.