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Parreira, Francisco Maria Fialho. "Equity research - Ford Motor Company." Master's thesis, Instituto Superior de Economia e Gestão, 2020. http://hdl.handle.net/10400.5/20662.
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Mestrado em FinançasA Ford Motor Company é uma fabricante de automóveis Americana e uma das maiores empresas do setor em termos de receita, com 155,9 mil milhões de dólares em 2019. O objetivo deste relatório é avaliar a Ford, seguindo o formato recomendado pelo CFA Institute. A escolha da Ford está diretamente relacionada com minha paixão pela indústria automóvel e com a minha curiosidade pela cultura automobilística americana. Este relatório foi elaborado com base em informações disponíveis publicamente até 31 de julho de 2020, pelo que não foram consideradas quaisquer informações disponíveis publicamente após essa data. A indústria automóvel está a ser afetada pela pandemia e o seu futuro ainda é bastante incerto, o que vem trazer ainda mais risco a uma indústria que se encontra em grande mudança, na direção dos veículos elétricos. Para avaliar a Ford, um modelo DCF foi usado, baseado no método "WACC". A avaliação levou a um Preço Alvo de 6.67$ no final de 2020, um potencial ganho de 0,98% em relação ao preço de fecho a 31 de Julho de 2020 de 6,61$. Os valores mencionados levam a uma recomendação de Reduzir a posição, tendo em conta que o risco é considerado elevado.
Ford Motor Company is an American automotive manufacturer and one of the largest companies in the industry in terms of revenues, with 155.9B$ in 2019. The aim of this research report is to value Ford, following the format recommended by the CFA Institute. The choice of Ford was directly related with my passion for the automotive industry and my curiosity towards the American car culture. This report was produced based on publicly available information until July 31st, 2020, meaning that any information available to the market after that date, was not considered. Automotive industry is being affected by the global pandemic and its future is still unclear, which brings even higher risk to an industry that is in the middle of a shift towards electric vehicles. To value Ford, a DCF model was used, based on the WACC method. The model yielded a 2020YE Price Target of 6.67$, with an upside potential of 0.98% from the July 31st, 2020 closing price of 6.61$. The mentioned values lead to a Reduce Recommendation, since the risk level is considered to be high.
info:eu-repo/semantics/publishedVersion
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Haas-Kotzegger, Ursula, Bodo B. Schlegelmilch, and Björn Ambos. "Ford Motor Company - Learning from the Automotive Industry." WU Vienna University of Economics and Business, 2013. http://epub.wu.ac.at/3795/1/Ford__WU%2DCaseSeries.pdf.
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This case study discusses the challenges faced by Ford Motor Company, one of the world's biggest car manufactures. In 2007, after Ford reported one of the worst losses in the company's history, the firm is in the middle of a restructuring process. The "Way Forward Initiative", started by Bill Ford should bring the company back into the fast lane. The case offers background information on the company and its different divisions. It provides the reader with data on the core markets of Ford with special focus on Europe, on the organizational structure of the company and the trends and challenges for the automotive industry. For the company these questions are crucial: How can Ford meet the challenges resulting from the difficult state of economy? What role will Ford of Europe play in bringing the company back into profit?Series: WU Case Series
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Bencová, Petra. "Analýza sortimentu společnosti Ford Motor Company s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-197642.
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This thesis analyzes the products of Ford Motor Company s.r.o. which is a company operating on the Czech car market. The work is based on the theoretical knowledge described in the first part. The first part is followed by a practical section, in which I first describe the current market situation in the automotive industry in Czech Republic. Further I characterize the company Ford Motor Company s.r.o. itself, then I describe the most important car models and related market segments. Later in the practical part I analyze one model Ford Focus in terms of price and market ability over the competition, net book value, distribution and communication. The final section summarizes the information obtained and gives some recommendations that the company could use in the future to improve the position of this model.
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Majumder, Arpita (Arpita P. ). 1970. "Strategic metrics for product development at Ford Motor Company." Thesis, Massachusetts Institute of Technology, 2000. http://hdl.handle.net/1721.1/29210.
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Thesis (S.M.)--Massachusetts Institute of Technology, System Design & Management Program, 2000.Includes bibliographical references (leaves 78-80).
This thesis aims at developing a practical method to adjust product development metrics, which will enable effective management of the product development (PD) process. A set of good metrics is crucial to the success of a product, as metrics direct the development process by driving the actions and decisions of the PD team members which in turn define the product. Emphasizing or "weighting" certain metrics more than others can make the difference between success and failure. Through empirical exploration of metrics we seek to determine the weights, and the impact of different metrics on product success. Unlike its use in the engineering literature, the management use of the term "metric" includes both quantitative and qualitative measures which the PD team members can influence through their efforts. The theory used to determine the correct weight of a metric has its roots in the principles of Agency Theory and has been developed by "engineering" the theory to obtain two key parameters which define the weight of a metric. These two parameters are "leverage" and "risk discount factor" (RDF). Leverage is the amount by which a metric can impact the profitability of a product and RDF takes into account the inherent risk averse nature of the PD team members that influence their decisions. In order to evaluate the PD metrics and their weights within a firm, data was collected for a set of metrics across 17 programs at Ford Motor Company. The values for each metric were assigned based on information obtained through program documentation and interviews with multiple team members across various functions within the organization. Different success measures were collected and the impact and leverage of each metric was determined through empirical exploration of the various relationships. The key findings to date include: * Cronbach's Alpha for metrics regrouped using factor analysis average 0.7 demonstrating internal reliability. * Customer satisfaction correlates significantly with the rigor of the PD process, and internal coordination and communication between the core team and the other members of the value chain. * Time to market shows consistent correlation with profit and profit residuals. " The calculated weights suggest higher emphasis on capturing manufacturing need and using robust design practices, technology, and differentiation will increase profitability. " The measured RDF does not change the relative weightings of the metrics as obtained through the leverage calculation.
by Arpita Majumder.
S.M.
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Kořínková, Petra. "Organizace globálně řízené firmy - příklad Ford Motor Company." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-2519.
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Diplomová práce se zabývá současnými globálními společnostmi, hlavní hybnou silou světové ekonomiky. Provádí nás procesem globalizace ve světě se zaměřením na vývoj velkých nadnárodních firem a podává hlavní charakteristiku moderních globálních společností, včetně jejich organizačních forem a souvisejících procesů. Poukazuje na silné a slabé stránky těchto firem, upozorňuje na příležitosti a hrozby, které s sebou proces globalizace přináší. Na příkladu třetí největší světové automobilové společnosti, Ford Motor Company, je představen složitý mechanizmus fungování moderních globálních společností v praxi. Práce mimo jiné nabízí detailní pohled na krizový vývoj společnosti Ford po roce 2000, hledá možné příčiny krize a představuje nástroje na ozdravení společnosti.
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Mitchell, Lorianne D., and Dana Harrison. "The Evolution of Ford Motor Company’s Green Marketing Strategy." Digital Commons @ East Tennessee State University, 2012. https://dc.etsu.edu/etsu-works/8332.
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Bodurow, Rea Constance Corinne. "Rethinking the industrial landscape : the future of the Ford Rouge complex." Thesis, Massachusetts Institute of Technology, 1991. http://hdl.handle.net/1721.1/26826.
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Thesis (M.S.)--Massachusetts Institute of Technology, Dept. of Architecture, 1991.Includes bibliographical references (p. 267-273).
The growth and decline of manufacturing industries in the past century and the industrial landscape that this activity has produced has had profound physical, environmental, social and economic impact on the communities of which they are an integral part. Throughout the past century, industry has dominated the man-made environment in tenns of its size, frequency of occurrence and highly prominent position in the community. In America this is particularly true, as the history of urban industrialism has shaped our nation and the character of our urban environment over the last one hundred years. Because industrial sites have played a significant role in the physical form, social composition and environmental-both natural and man-made character of American communities - their obsolescence, whether creating a change in function or eliminating the function entirely, leaves a tremendous void, both physically and economically. The obsolete industrial landscape,whether abandoned or underutilized, leaves the public and private sectors, as well as the community with the task of "reconstructing"-the reintegration of large scale environments through reuse and reprogramming-the site, architecture and infrastructure that is left as obsolete. Reconstruction of obsolete or redundant industrial sites occurs in various ways, though efforts are generally of a fairly singular focus, with the private sector making decisions based largely on market and financial considerations. While the private sector has made some effort to retrofit existing facilities with new technology and processes, the conventional approach has been to leave them behind and start fresh. Existing infrastructure, environmental quality and employee relations are generally deemed too difficult to retrofit, and so new plants are developed on green fields elsewhere, while older facilities are abandoned, demolished or sold to other parties for redevelopment. Reuse strategies have focused on the subdivision of older industrial structures to accommodate incubator industries which require less square footage than traditional heavy industries. While examples of this conventional redevelopment approach dominate in the United States, a multidisciplinary, participatory approach has been used in both European countries and the United States. Over the last decade, increased interest in the industrial landscape and its reconstruction has spawned numerous efforts world wide. In Italy and France, private sector finns such as Fiat, Pirelli, and Schlumberger have joined forces with the public sector in order to develop planning and design directions for important pieces of the urban landscape. Programs range from institutional and mixed use development to industrial and commercial reuse. In the United States, planning efforts at the federal, state and local levels have produced various participatory approaches. In recent years, the Department of the Interior through the National Park Service, has developed and implemented a program of "heritage areas", focused on the country's transportation and industrial heritage. The objectives of the cultural development strategy are to preserve industrial heritage while catalyzing economic development in the surrounding community. A candidate for multidisciplinary reconstruction planning is the Ford Rouge Complex in Dearborn, Michigan. The Rouge Complex has served for its 75 years as the center piece of the regional automotive economy in Southeastern Michigan and the automotive manufacturing in the country as a whole. From its modest beginnings on remote farm and marshland in 1917, Henry Ford I and Albert Kahn's joint vision for the Rouge quickly eclipsed their revolutionary Highland Park facility, inherited its assembly line and grew to become the largest manufacturing complex in the world. Once, the self proclaimed "industrial city" was admired, imitated, portrayed and visited by industrialists, artists and designers and tourists from every comer of the world. Today, the complex is in a state of transition and uncertainty about the future. Poised for reconstruction, it is now at the center of an economy which has been wholly dependent on the cyclical nature of the automotive industry and tied to its convulsions, relocations and downsizing. The Rouge is also in the midst of the region's economic and social strife Based on these existing conditions, can a reconstruction approach for the site create new economic and social value? If a strategy which embraces a multidimensional notion of value, emphasizing "information value", is employed, the answer may be in the affirmative. Considered in this way, the Rouge represents a major redevelopment opportunity. Nowhere is there a more potent site for such a redevelopment; nowhere in the region does the confluence of these three notions of value occur in a more powerful way. The infrastructure that exists there could not be cost effectively reproduced today. There is no other location in the region which is better served by modal options or better positioned in relation to such options. Most importantly, there are few other sites in the world which are so charged with historic and cultural meaning which is of significance at a local, national and international level, and where the juxtaposition of 20th and 21st century industrial landscape and technology meet. The thesis concludes with a recommended scenario for the reconstruction of the Rouge, focusing on a master planning approach and recommended development program which draw from examples of industrial reconstruction precedents in the the European Community and the United States. The recommended scenario advocates a multidisciplinary, participatory master planning approach. The process identifies different notions of "value" that are inherent in the Rouge. The development concept consists of four development components, each embracing different notions of value, all of which hold economic potential: infrastructure value, which focuses on the value of the buildings and infrastructure to the market, location value, which focuses on the sites context, adjacencies and linkages; and the information value, which focuses on the symbolic, historic and cultural meaning of the site. In approaching the site with this combination, the results are enhanced economic value and a physical result which addresses the concerns and issues of the stakeholders in the process-the company, the union and the community.
by Constance Corinne Bodurow Rea.
M.S.
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Costa, Francisco de Assis. "Capital estrangeiro e agricultura na Amazônia: a experiência da Ford Motor Company (1922-1945)." reponame:Repositório Institucional do FGV, 2012. http://hdl.handle.net/10438/9834.
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O objetivo deste trabalho é a reconstituição histórica da Companhia Ford Industrial do Brasil entendida, de um lado, como um momento do processo de concentração e centralização do capital empreendido pela Ford Motor Company enquanto parcela individual do capital global; de outro, como forma especifica de materialização deste processo.
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Bowman, Timothy James. "Spirituality at work : an exploratory sociological investigation of the Ford Motor Company." Thesis, London School of Economics and Political Science (University of London), 2004. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.415340.
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Gallagher, Kelly Sims. "Foreign direct investment as a vehicle for deploying cleaner technologies : technology transfer and the big three automakers in China /." Thesis, Connect to Dissertations & Theses @ Tufts University, 2003.
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Submitted to the Fletcher School of Law and Diplomacy. Thesis (Ph.D.)--Tufts University, 2003.Chair: William R. Moomaw. Includes bibliographical references (leaves 197-207). Access restricted to members of the Tufts University community. Also available via the World Wide Web;
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Link, Stefan. "Transnational Fordism. Ford Motor Company, Nazi Germany, and the Soviet Union in the Interwar Years." Thesis, Harvard University, 2012. http://dissertations.umi.com/gsas.harvard:10393.
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This historical dissertation investigates the international proliferation of Fordism in politically illiberal settings during the 1920s and 1930s. Based on American, German, and Soviet primary sources, it is the first archive-based study of this process. The dissertation's main finding is that the implementation of Ford's ideas and practices was a key component of illiberal modernization drives - that is, projects of state-led economic growth which explicitly fashioned themselves as alternatives to Western liberal capitalism. This point of view is a departure from previous accounts of the global success of Fordism, which subsume the story under the spread of American market capitalism or portray it as a process of quasi-self-explanatory technology transfer. It is also distinct from the well-known approach in history and the social sciences that describes Fordism as a specifically capitalist production regime (in distinction to a later post-Fordism). The argument pursued here requires a re-interpretation of Ford Motor Company's position within the American corporate arena of the 1920s and 1930s. Undertaken in the opening chapter, this re-examination characterizes the production practice of Ford Motor Company as an illiberal strategic alternative to the American business mainstream. Subsequent chapters trace the reception of Ford's political and business writings abroad, reconstruct the Nazi and Soviet motorization effort in the wake of Ford's model, and examine the transfer of Ford's mass production techniques to Nazi Germany and Soviet Russia. The empirical results show that motorization and productive efficiency, both associated with Ford's innovations, became hallmarks of illiberal modernization efforts in these countries. The dissertation highlights the importance of non-market motivations for economic actors and policy-makers. It introduces the term illiberal modernism to describe the motivating power of ideology on economic practice during the interwar years.History
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Lundbäck, Magnus. "Managing the R&D integration process after an acquisition : Ford Motor Company's acquisition of Volvo Cars /." Luleå, 2004. http://epubl.luth.se/1402-1544/2004/25.
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Livia, Dominguez Allison Sofia, Martinez Rubí Medina, Buleje Carmen Rosa Meneses, Sousa Lucyana Belen Ortiz, and Morales Carlos Felipe Puza. "Campaña publicitaria: New Ford Edge." Bachelor's thesis, Pontificia Universidad Católica del Perú, 2020. http://hdl.handle.net/20.500.12404/17136.
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La investigación es relevante para Ford, ya que se trata de la elaboración de una campaña para
un producto nuevo en el mercado cuyas funcionalidades son altamente valoradas por el público
objetivo y necesitan notoriedad, además de la necesidad de cubrir un objetivo comercial de
venta. Así, el objetivo de este trabajo es elaborar dos propuestas de campaña publicitarias, una
ideal y otra con presupuesto reducido, que generen la venta de 150 unidades de la New Ford
Edge en el segundo semestre del 2020. El trabajo de campo consiste en la selección de una
muestra homogénea no probabilística de 49 hombres entre los 35 y 55 años. La investigación
tiene un enfoque mixto y los instrumentos aplicados son encuestas estandarizadas y entrevistas
semi estructuradas. A partir de ello, se obtuvo lo siguiente: en primer lugar, Ford posee una
doble percepción para el público objetivo; en segundo lugar, un vehículo imponente y moderno
complementa la imagen que el público objetivo quiere proyectar; y finalmente, sus prácticas
de consumo buscan satisfacer dos necesidades: personal y social. Es así que se propone un giro
moderno a través de su tecnología enfocada en seguridad, que permita a Ford renovarse y
mantenerse a lo último de las tendencias sin dejar de lado la trayectoria que respalda la marca.This research is relevant to Ford since it is about the elaboration of a campaign for a new product in the market which functionalities are highly valued by the target audience and need to be noticed, in addition to the need of covering a commercial objective of sales. Therefore, the objective of this work is to develop two advertising campaign proposals, one ideal and the other one with a reduced budget, that would generate the sale of 150 units of the New Ford Edge in the second half of 2020. The field work consists of the selection of a homogeneous non-probabilistic sample of 49 men between the ages of 35 and 55. The research has a mixed focus and the applied instruments are standardized surveys and semi-structured interviews. From this, the following was obtained: first, the target audience has a double perception of Ford; secondly, the idea of an imposing and modern vehicle complements the image their targets want to project; and finally, the consumption practices seek to satisfy two needs: personal and social. Hence the proposition of a modern twist through its technology focused on safety, which allows Ford to renew itself and keep up with the latest trends without neglecting the trajectory that the brand endures.
Trabajo de investigación
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HuangFu, JiangBo. "ORGANIZATIONAL COMMUNICATION AND THE NATURAL ENVIRONMENT: A CASE STUDY OF THE FORD MOTOR COMPANY." OpenSIUC, 2014. https://opensiuc.lib.siu.edu/dissertations/927.
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The functions of modern organizations continually pressure the natural environment. Although the concept of sustainability has been widely accepted in the business world, environmental problems, rather than disappearing, still linger and even deteriorate. The problems reside in the organization-natural environment relationship. Understanding this relationship is key for addressing contemporary environmental problems. This dissertation is a study of the organization-natural environment relationship. Specially, the dissertation focuses on the case of Ford Motor Company (FMC), and through a study on FMC's communication of sustainability, the dissertation analyzes, defines, evaluates, and attempts to theorize the organization-natural environment relationship. The dissertation reviews organizational theories as well as other theories within the communication studies discipline pertaining to the organization-natural environment relationship. Why the topic of natural environment has been downplayed in communication studies literature is discussed, and the dissertation also reviews emerging studies on the organization-environment relationship from the perspective of various sub-disciplines of communication studies, namely, environmental communication, business communication, and public relations. The review of literature revealed a lack of theorizing of the organization-natural environment relationship, although specific environmental issues, along with their social context, are examined in the reviewed studies. The theoretical framework for the dissertation is based in organizational communication theory; therefore, the development of organizational communication theory is reviewed, and a critical approach of organizational communication was selected as the theoretical position of this dissertation. Following previous research on the organization-natural environment relationship, the dissertation adopts rhetorical criticism, and particularly uses cluster analysis/criticism as the research method. The use of cluster analysis helps to explain the meanings of FMC's discourse of sustainability and to further define, analyze, evaluate, and theorize the company's relationship to the natural environment. To achieve the goal, an overarching research question was proposed: How is the FMC-natural environment relationship reflected and constituted in FMC's discourse on sustainability? And to answer the overarching question, five detailed research questions were posed. RQ1: What are the key terms and clusters that the FMC uses on sustainability? RQ2: How does the FMC use these terms and clusters in relation to sustainability? RQ3: Does the FMC's discourse on sustainability seem reactive or proactive? RQ4: What are the implications of those meanings for the company's relationship with the natural environment? RQ5: How can we theorize this relationship within organizational communication? Data collected were primarily from FMC's annual sustainability reports over the 10 years examined (2002/03 - 2012/13). Data also comprised four published interview reports on the chairman, Bill Ford, one published commentary from Bill Ford, three documentary films on Ford, and a video clip of Ford's director of sustainability John Viera's discussion on sustainability. The research findings focused on the selection of key terms and their clusters as well as on the explanation of the relationship between key terms and their clusters. Seven key terms, namely, sustainability, environment, technology, commitment, fuel, emission, and climate change, were identified from the analyzed texts. Clusters were charted, and were assigned to classified themes, like "business," "profitability," "market," "environment," "efficiency," and "importance." Analysis of the relationship between key terms and their clusters showed that the key terms have different layers of meanings, ranging in a continuum from FMC's business to its environmental sustainability, although more clusters, both in intensity and frequency, were themed toward the company's business, indicating the company's heavier emphasis on its business rather than on environmental sustainability. The key terms and their clusters, therefore, confirmed the meanings of sustainability reviewed in the literature. The meanings are always ambiguous, complex, vague, and flexible, and are mixed with connotations between FMC's business growth and environmental concerns. The company was proactive in terms of addressing the environmental issues because the company emphasized internal control and plans rather than just passively reacting to environmental problems. In terms of the company's relationship with the natural environment, cluster analysis showed a rather slippery definition. The relationship described in the sustainability lacks clarity, but is layered in different meanings. Specifically, three metaphors, relationship as a responsibility, relationship as an opportunity, and relationship as a journey, were proposed to describe the relationship. The dissertation concluded that the two-layer meaning of sustainability, showing a co-existing relationship between the two layers of environmental sustainability and business profitability, could enrich a better understanding of the organization-natural environment relationship. An organizational communication theory of sustainability, based on the two-layer framework and developed from critical organizational communication theories, is proposed, and future research can study how the interactions and conflicts of two-layered meanings between environmental sustainability and business profitability constituted in the discourse of different organization could further such a theory.
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Thompson, Steven James. "Improving the performance of Six Sigma : a case study of the Six Sigma process at Ford Motor Company." Thesis, University of Bedfordshire, 2007. http://hdl.handle.net/10547/134955.
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This thesis concerns the question, "Why is the performance of Six Sigma within The Ford Motor Company below that experienced in other companies, and what can be done to improve it?" The aim of the thesis was to make recommendations that would improve the performance of Six Sigma within the Ford Motor Company. Results from the literature were categorised according to headings found in the European Foundation for Quality Model (EFQM): strategy, people, process and leadership. The key factors identified from the literature review as being significant for a successful Six Sigma deployment were that projects were aligned to the strategy of the organisation, individuals were clear on their role and had appropriate skills, processes were well defined and understood and leadership team was committed to Six Sigma. The research started with a review of the results from two employee surveys. The first was given to Black Belts and asked questions concerning Six Sigma. The second was given to all the employees in the organisation. The survey data failed to identify the cause of lower than expected results, and so the investigation followed with a series of twelve interviews. When these also failed to identify the factor or factors responsible for deployment performance, the project database was reviewed. The Define, Measure, Analyse, Improve and Control steps (DMAIC) were then analysed using Gardner’s Model of Process Maturity. The thesis concluded that the main influence driving Six Sigma performance was the low process maturity of the project selection and scoping processes and this gave rise to variable project performance. The thesis then presents material to improve project performance including a process map, a process Failure Mode and Effects Analysis (FMEA) of the project selection and scoping process, a control plan that ensures that the projects are on track and a macro using Excel and Minitab that works within the Ford Motor Company system to provide automatic evaluation of projects.
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Bordenave, Gérard. "Le modèle d'organisation industrielle de l'entreprise à l'épreuve de l'espace : l'expérience de Ford en Europe." Bordeaux 1, 1992. http://www.theses.fr/1992BOR1D005.
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Belz, Elton 1977, Edson Roberto 1965 Scharf, and Universidade Regional de Blumenau Programa de Pós-Graduação em Administração. "Um gol de placa da Ford o futebol como estratégia de Branding /." reponame:Biblioteca Digital de Teses e Dissertações FURB, 2014. http://www.bc.furb.br/docs/DS/2014/356508_1_1.pdf.
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Orientador: Edson Roberto Scharf.Dissertação (Mestrado em Administração) - Programa de Pós-Graduação em Administração, Centro de Ciências Sociais Aplicadas, Universidade Regional de Blumenau, Blumenau.
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Koen, Peter-John. "An investigation into the main causes for poor OEE at the Struandale Engine Plant of Ford Motor Company of Southern Africa." Thesis, Nelson Mandela Metropolitan University, 2009. http://hdl.handle.net/10948/1172.
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The Struandale Engine Plant (SEP) was set up in 1924 and was the 16th Ford plant outside North America. The plant has since produced a variety of different components ranging from wheel hubs, to engine components such as crank shafts and cylinder blocks, to the assembly of engines. Manufacturing at this plant has predominantly been via the job-shop method, where mass production techniques were used. The RoCam programme preparation started in 1999. In 2001, SEP experienced a very steep ramp-up due to an unexpected surge in volume requirements. This forced the plant’s Human Resources team to embark on an “emergency” recruitment drive to cover the required human resources to support the programme. Due to this action being taken by the Human Resources department, the educational level of the employees was at a very basic level and had an adverse effect on productivity. The SEP operating committee made a decision in 2004 to focus on the implementation and maintenance of the Ford Production System (FPS). This initiative was important because ageing equipment needed to be maintained at predetermined intervals through continuous improvement techniques that form part of the FPS programme. If these techniques are not in place, the Overall Equipment Efficiency (OEE) suffers. This programme comprises a number of critical elements such as FTPM that requires a certain education and skill level in effort to completely comprehend the system. Evidently, education was an issue and an effort had to be made to upgrade the workforce skill’s level, specifically the team leaders. On the 30th January 2008, Ford Motor Company of Southern Africa (FMCSA) had announced plans to invest more than R1.5-billion to expand its operations in South Africa for the production of Ford's next-generation compact pick-up truck iv and Puma diesel engine. In an effort to secure and retain the Puma contract at SEP, the plant had to prove that it could compete globally; hence it had to improve OEE levels to the world-class standard. The Puma engine contract had been contracted to South America, Turkey, Thailand, and South Africa. This was a strategic move in order to retain flexibility within the supply chain i.e. if one supplier / plant cannot deliver, demand can be shifted to one of three alternative suppliers. The problem statement which will be addressed by this research is: What are the main causes for the poor Overall Equipment Efficiency level (OEE) at the Struandale Engine Plant of Ford Motor Company of Southern Africa? The Primary Objective of this research is to: Identify the main causes for the poor Overall Equipment Efficiency level (OEE) at the Struandale Engine Plant of Ford Motor Company of Southern Africa
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Ewing, Kurt L. (Kurt Lewis) 1968, and Erika K. 1963 Low. "Telematics : exploring technology, architecture & organizational strategy issues facing Ford Motor Company for an emerging technology in a mature product development enterprise." Thesis, Massachusetts Institute of Technology, 2002. http://hdl.handle.net/1721.1/91761.
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Govender, Shawn Prakash. "Achieving successful implementation of lean manufacturing control systems, to achieve world class status, at Ford Motor Componay of Southern Africa." Thesis, Port Elizabeth Technikon, 2002. http://hdl.handle.net/10948/75.
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Ford Motor Company embarked on a new engine programme, called the Rocam Engine Programme, in the year 2001. This engine was developed specifically for the European market. The customer demand rate was small initially, but ramped up slowly over time. During the low production volume period, this engine was introduced into the local market to test the publics’ response. The response was overwhelmingly positive. The local market grew considerably in a short space of time. During the same time-period, the European customer demand increased, unexpectedly, by approximately 60 percent. The additional production volume placed an enormous amount of pressure on the Engine Plant facility. Two of the production lines in particular, were taking huge strain. These lines were not producing the demand quantities, and the product quality levels were dropping quickly. The research project is based purely on the lean manufacturing principles and philosophies. The aim of the study is to identify the deficiencies on these two production lines, thereby allowing corrective action to be taken. The research methodology comprised of the following steps: · A literature study was performed to give the reader a better understanding of the principles and philosophies of lean manufacturing. · A second literature study was also performed to get a better understanding of the continuous improvement philosophies of lean manufacturing. · A current state map, which depicts the existing situation on the line, was developed for both production lines. The existing situation was then compared to the fundamental principles and philosophies of a lean manufacturer. In this way the deficiencies were highlighted to management. Several recommendations were made regarding the data obtained in the study. The key ones are as follows: · First-line management needs to be trained and coached into managing their business by using quality, cost and delivery as the key performance metrics. They also have to be trained in team dynamics. This will promote cross-functional brainstorming and problem solving sessions. · The accurate collection and processing of base-measurement data should be treated as cardinal, and road shows by production personnel should be presented every week to top management. This will ensure that data is regularly collected and corrective action is continually taken to improve the current situation. Operating personnel needs to be trained in this discipline. Management needs to be serious about implementing lean production principles by enforcing these road shows. · The objectives of Kaizen, production management and the supporting departments (including maintenance and MP&L) ought to be the same in the interest of maximum productivity i.e. leaning towards world class. · First-line management must develop formal structured plans that will rectify the current on-line situation. Plans must include medium to longterm objective setting. Senior management need to coach the first-line management in this discipline. · Few production systems can be implemented without the necessary infrastructure conducive to supporting it. An infrastructure where production gets involved and takes ownership (policy deployment with regards to lines of communication and responsibility between Area Managers, Production Coordinators, Team Leaders and contractors) is what is required. Lean manufacturing deficiencies on the two production lines have been identified. A detailed implementation plan, which needs to be developed by the Ford Production System department, needs to be given to management. This plan needs to address the identified deficiencies in a timely manner that will assist in the Engine Plant meeting their production targets.
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LeBlanc, Luc. "L'intégration de la main-d'oeuvre afro-américaine dans l'industrie de l'automobile, le cas de la Ford Motor Company à Detroit, 1910-1930." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2001. http://www.collectionscanada.ca/obj/s4/f2/dsk3/ftp05/MQ62590.pdf.
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Bialski, Victor. "A disputa pelo financiamento de veículos no Brasil: como prevalecer em um mercado competitivo do ponto de vista de um banco de montadora." reponame:Repositório Institucional do FGV, 1998. http://hdl.handle.net/10438/5808.
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Previous issue date: 1998-08-10T00:00:00ZTrata de analisar o mercado de financiamento de veículos no Brasil, que vem se mostrando cada vez mais competitivo devido à entrada de novos bancos, especialmente os estrangeiros. Aborda o mercado sob a perspectiva do Banco Ford, avaliando seu potencial de crescimento e as possibilidades de manutenção do market share frente a uma competição cada vez mais sofisticada.
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Anderson, Lindsey B. "Big Trouble for the Big Three: An Audience Perspective of the Appropriateness and Effectiveness of the Big Three Automakers’ Image Repair Strategies." Thesis, Connect to resource online, 2010. http://hdl.handle.net/1805/2184.
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Thesis (M.A.)--Indiana University, 2010.Title from screen (viewed on July 18, 2010). Department of Communication Studies, Indiana University-Purdue University Indianapolis (IUPUI). Advisor(s): John Parrish-Sprowl, Kristina Horn Sheeler, Ronald Sandwina. Includes vitae. Includes bibliographical references (leaves 133-138).
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Chatawanich, Candy Suda 1972, and Timothy Arthur Rush. "Analysis of the experience and stability project at Ford Motor Company : what does it take to change a culture and rebuild a technical organization?" Thesis, Massachusetts Institute of Technology, 2004. http://hdl.handle.net/1721.1/30055.
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Thesis (S.M.)--Massachusetts Institute of Technology, System Design & Management Program, 2004."February 2004."
Includes bibliographical references (p. 87-88).
As Ford Motor Company celebrates its 100th anniversary; it finds itself in a crisis due to its lack of technical proficiency. The lack of technical depth within the workforce is the result of a deeply ingrained culture that encourages employees to change positions every 18-24 months to vastly diverse parts of the company. The problem is exacerbated by years of early retirements, company sell-offs and outsourcing of technical design work to full service suppliers. In reaction to the lack of technical competency, Ford has undergone one of the largest reorganizations in their history. The new organization is now centered on function with loose ties back to the many vehicle programs. In order to encourage a new corporate culture that values technical depth over being a generalist, Ford has also developed additional projects within the organization. One of the most prominent is the Employee Stability Project (ESP) and Technical Maturity Model (TMM) that focus in on developing a technical development plan for each individual engineer. This research analyzes the rollout of the ESP/TMM project within the Body Engineering function (with some comparisons to the Chassis Organization). Data was collected through two surveys conducted nine months apart and focus group sessions. The surveys encompassed the entire Body Engineering organization. In addition, the culture at Ford was compared with the culture developed at one of its main rivals, Toyota. The data for Toyota was collected through one-on-one interviews. The result of the data collected show that entire workforce recognizes that the lack of technical depth within the company is an issue.
(cont.) In addition, the concepts and principles behind the ESP/TMM project are understood and deemed important to the company's success. However, there is still resistance to the adoption of the project and momentum behind the support of the ESP/TMM project appears to be stalling. The recommendations by the authors include reinforcing communication, recognition, and demonstration of appropriate technical behaviors at every level within the organization. Ford should also utilize the technical depth within the company (in the form of senior engineers and technical specialists) upfront in the development in new programs and as consultants at key technical milestones to maximize their effectiveness and teaching opportunities. There are also several recommendations around the Individual Technical Development Plan in order to encourage its adoption and ensure its usefulness to the technical development of the engineers. Finally, a vision of a fully functioning, highly technical organization is described to show how this organization can quickly adapt to future challenges that the company may face.
by Candy S. Chatawanich and Timothy A. Rush.
S.M.
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Thompson, Nicole Elain. "A content analysis of the pre-recall, recall, and post-recall coverage of the Ford Motor Co. and Bridgestone/Firestone, Inc. tire crisis in the Wall Street journal and the Washington post." Virtual Press, 2006. http://liblink.bsu.edu/uhtbin/catkey/1355257.
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To minimize devastation and maximize opportunities provided during a corporate crisis, public relations professionals should collaborate with lawyers on crisis response strategies. The purpose of this study was to examine coverage of the Ford Motor Co. and Bridgestone/ Firestone, Inc. tire recall from May 2000 through May 2001 to determine whether there was a difference between the strategies used by each company and whether Ford Motor Co. and Bridgestone/Firestone, Inc. used more traditional public relations than traditional legal strategies during each crisis stage.A content analysis was conducted of articles covering the crisis from The Wall Street Journal and The Washington Post containing sentences attributed to each company's spokespeople. The search yielded 234 usable articles with 2,192 sentences.Coders identified strategies as traditional public relations, traditional legal, mixed, diversionary, or other. A chi-square was used to test the hypotheses.The first hypothesis, which said there would be no significant difference between strategies used by each company, was rejected. The second and third hypotheses, which said Ford Motor Co. and Bridgestone/Firestone, Inc. used significantly more traditional public relations than traditional legal strategies during each time period, were accepted.Department of Journalism
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Grüner, Ann-Kathrin. "Influence of sudden incidents on the brand reputation of a firm and its reaction." reponame:Repositório Institucional do FGV, 2017. http://hdl.handle.net/10438/19117.
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The automotive industry always has been crisis prone and with the most recent Volkswagen emission incident, this dissertation aims at understanding the effects of a crisis on the brand reputation of the affected firm, measured with 4 different frameworks (namely the RepTrak model, the Interbrand method, Young&Rubicam’s Brand Asset Valuator and Keller’s Customer-based Brand Equity), and its behaviors reacting to it during the course of the crisis. To provide a base for comparison, two case studies about Ford and Volkswagen were considered and contrasted. Examining the companies’ cases, it showed that both enterprises dealt rather similar with the incident faced, proving that the firms did not learn from prior similar incidents occurred to third parties. In determining the adequacy of the initiative actions compared to the theoretically suggested ones, it was found that neither company followed the suggestions made by existing literature and that the companies’ own actions proved rather inadequate, happening with delay, trying to hide the own misdeeds and eventually losing their customers’ trust. Deducing lessons learned for future crisis-affected enterprises, the two cases proved beneficial in confirming the essentiality of speed and timeliness in a crisis situation, the relevance of admitting oneself to the scandal before the media covers it, sincerity and consistency in one’s words and actions, equity in the treatment of affected parties and the importance of regarding the own situational context.
A indústria automobilística sempre foi propensa a crises e com o incidente mais recente da Volkswagen manipulando valores de emissões, esta dissertação se dirige a compreender os efeitos de uma crise na reputação da marca da empresa afetada, medida com quatro modelos diferentes (para ser exato o modelo RepTrak, o método Interbrand, o Brand Asset Valuator de Young&Rubicam e o Customer-based Brand Equity de Keller), e seus comportamentos frente à crise. Para fornecer uma base para comparação, dois estudos de caso sobre Ford e Volkswagen foram considerados e contrastados. Examinando os casos das empresas, exibiu que ambas empresas lidaram com os incidentes encarados de uma forma parecida, provando que nenhum deles aprendeu de incidentes parecidos encarados por terceiros no passado. Determinando a adequação de ações iniciativas comparados com as sugeridas por teorias, constatou-se que ambas as empresas abdicaram das sugestões da literatura vigente e que suas tomadas de ações foram inadequadas, por conta de seu atraso e tentativa de ocultação dos próprios delitos, resultando em perda de confiança de seus clientes. Deduzindo lições para potenciais empresas afetadas de crises no futuro, ambos os estudos se mostraram proveitosos ao ratificar a importância da velocidade e tempestividade em uma situação de crise, a relevância em antecipar à mídia pública em se admitir o escândalo, sinceridade e consistência nas palavras e nas ações, equidade no tratamento de terceiros afetados e a importância de considerar o contexto da situação.
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Laval, Florence. "La gestion des ressources humaines des entreprises fournisseurs-partenaires : l'impact de la politique d'achat d'un grand groupe industriel." Montpellier 2, 1994. http://www.theses.fr/1994MON20009.
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L'objet de cette thèse est une étude descriptive et empirique de l'impact de la politique d'achat d'un groupe industriel: Ford, sur la gestion des ressources humaines des entreprises fournisseurs-partenaires. En référence aux modèles théoriques proposes par H. Mahé de Boislandelle pour l'étude de la contingence en G. R. H. , cette recherche vise à analyser l'intégration de la fonction sociale dans une relation d'impartition. Une enquête a été réalisée en France, en1991, auprès d'un échantillon de fournisseurs de la société Ford, représentatif d'une population-mère de producteurs de biens intermédiaires, achetés localement par les usines Ford et à l'échelon européen. L'opérationnalisation d'un modèle de déterminants de la G. R. H. Spécifique aux organisations fournisseurs-partenaires, s'appuie sur des fondements théoriques et empiriques, notamment l'étude de la politique d'achat du donneur d'ordres. Des variables relatives à la relation d'impartition et un facteur de contingence, sont en interaction avec des variables relatives à la G. R. H. Il apparait que le degré de partenariat influence la G. R. H. Des entreprises fournisseurs-partenaires, qui revêt de ce fait, trois configurations distinctes. Le contenu de ces mix-sociaux identifiés respectivement comme une perception contraignante de la G. R. H. , une vision stratégique de cette fonction et une politique sociale stimulée par les exigences en matière d'assurance qualité du donneur d'ordres, sont spécifiques, en termes de pratiques de gestion et d'effets sur l'organisation. Ce travail revêt un intérêt théorique: la conception d'un modèle d'analyse contingentiel de l'impact du degré de partenariat sur le système de régulation des R. H. ; et conduit à une application pratique: la création d'un outil de gestion applicable dans la démarche d'assurance qualité fournisseurs de la société Ford. Les relations inter-organisationnelles se structurent ainsi et s'orientent vers une intégration des systèmes de production autrement dit, une gestion globale du réseau d'entreprises.
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Leroy, Edouard. "Miniature ultrasonic piezoelectric actuators for compact spherical motors." Palaiseau, Ecole polytechnique, 2013. https://pastel.hal.science/docs/00/92/74/17/PDF/These_finale_compressed.pdf.
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Les moteurs à plusieurs degrés de liberté angulaire sont des systèmes utilisés dans de nombreuses applications avec par exemple la réalisation d'articulation de robots, de roues omnidirectionnelles ou la stabilisation de composants optiques. La méthode classiquement utilisée pour réaliser ce type de plateformes limite cependant la capacité de ces systèmes à être miniaturisés. Une solution facilitant la réalisation de systèmes compacts à plusieurs degrés de liberté angulaire est l'utilisation d'un unique rotor sphérique. Nous proposons dans ce travail, un actionneur ultrasonique piézoélectrique adapté à la fabrication de moteurs sphériques compacts. L'innovation de l'actionneur développé tient dans l'adaptation de sa surface de contact au rotor, ce qui permet d'obtenir une surface étendue de contact et un guidage total du rotor sphérique. L'état de l'art des différents systèmes d'actionnement sphérique à un seul rotor est proposé ainsi que l'ensemble des considérations théoriques utiles à la modélisation et la réalisation de moteurs ultrasoniques. Un modèle complet pour la conception d'actionneurs ultrasoniques est proposé, il décrit l'étude de la géométrie et de ses modes de vibration, l'analyse du contact par l'application d'un modèle de transfert de force et la conversion électromécanique par méthodes semi-analytiques. Un prototype expérimental est proposé ainsi qu'une caractérisation de ses performances. Les données obtenues sont comparées au modèle théorique et permettent de valider les méthodes de conception proposées. L'effet de l'amplitude de stimulation, de la précontrainte et de l'étendue du contact y sont notamment analysés. Bien qu'appliqué au cas particulier d'un actionneur multimode incurvé, la démarche employée est générale et peut-être adaptée à la réalisation d'autres systèmes ultrasoniquesMulti-degree-of-freedom angular motors are used in numerous applications, such as robot articulations, omnidirectional wheels or the stabilization of optical components. Nevertheless, the classical method used to build such platforms limits the miniaturization of these devices. The use of a single spherical rotor is a solution which facilitates the realization of compact multi-degree-of-freedom angular systems. In this work, we propose a piezoelectric ultrasonic actuator adapted to the fabrication of compact spherical motors. The novelty of the developed actuator is the adapted contact surface that allows for an extended contact area and thus the complete guidance of a spherical rotor. The state of the art of single rotor spherical systems is presented along with a presentation of the theoretical considerations useful for the modeling and construction of ultrasonic motors. A complete model for the design of ultrasonic motors is also proposed, which describes the geometry of the actuator and its vibration modes, the analysis of the contact using a force transfer model and the electromechanical conversion using semi-analytical methods. An experimental prototype is proposed along with a characterization of the actuator performance. Experimental data is compared to the theoretical model and validates the proposed design method. Parameters such as electrical amplitude, preloading force and the extent of the contact area are analyzed. Although in this case we demonstrate the application of our design methodology to the specific case of a curved multi-mode actuator, the proposed methodology is general and can be adapted to the design of other ultrasonic systems
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Tiwari, Aseem. "Design, development and qualification of Compact Mobile Emissions Measurement System (CMEMS) for real-time on-board emissions measurement." Morgantown, W. Va. : [West Virginia University Libraries], 2006. https://eidr.wvu.edu/etd/documentdata.eTD?documentid=4944.
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Thesis (M.S.)--West Virginia University, 2006.Title from document title page. Document formatted into pages; contains xiii, 125 p. : ill. (some col.). Includes abstract. Includes bibliographical references (p. 121-125).
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Keil, James E. "An evaluation of Company XYZ's use of electronic on-board recorder system for Federal Motor Carrier Safety Administration (FMCSA) regulatory compliance." Menomonie, WI : University of Wisconsin--Stout, 2006. http://www.uwstout.edu/lib/thesis/2006/2006keilj.pdf.
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Jin, Lebing. "Integrated Compact Drives for Electric and Hybrid Electric Vehicles." Doctoral thesis, KTH, Elkraftteknik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-196732.
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To develop more competitive solutions, one of the trends in the development of drive systems for electric and hybrid electric vehicles (EVs/HEVs) is to integrate the power electronic converter and the electric motor. This thesis aims to investigate the performance and the operation of modular converters in integrated motor drive systems for EVs/HEVs. In the first part, the concept of integrated modular motor drive systems for EVs/HEVs is introduced. Three suitable modular converter topologies, namely, the stacked polyphase bridges (SPB) converter, the parallel-connected polyphase bridges (PPB) converter and the modular high frequency (MHF) converter, are evaluated and compared with conventional electric drives in terms of power losses, energy storage requirements, and semiconductor costs. In the second part of the thesis, the harmonic content of the dc-link current of the SPB converter is analyzed. By adopting an interleaving modulation the size of the dc-link capacitor can be reduced without increasing the switching frequency, which is beneficial for achieving a compact integrated system. This method allows for around 80% reduction of the dc-link capacitance for vehicle drives, resulting in a significant size reduction of the power converter and improved integration. Finally, a communication-based distributed control system for the SPB converter is presented. The communication delay arising from the serial communication is inevitable, thus a timing analysis is also presented. It has been found that stability is maintained even when the baud rate of the SPI communication is lower than 1 Mbps, indicating that other communication protocols with lower bandwidths can also be adopted for this topology. The analytical investigations provided in this thesis are validated by experiments on a four-submodule laboratory prototype. Experimental results verify the correctness of the theoretical analysis, as well as the dynamic performance of the distributed control system.QC 20161121
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Katiyar, Aayush Amod. "Equity research report on Ford motor company : looking for a ´charger´." Master's thesis, 2021. http://hdl.handle.net/10362/122855.
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There is no doubt that the Electric vehicle is the future of the auto mobile industry and it has become a matter of survival for automobile industry if they don’t delve into the Electric vehicle segment in the next 10 years. Hence it the current and future outlook of the Electric vehicle segment for any automotive company forms and important component for any company, especially for huge traditional OEMs like Ford who are dependent on Internal combustion vehicles are struggling to make the shift. I have dissected the curious case of Ford lacking a clear strategy for the EV segment despite been an innovation leader in this industry for more than 100 years. I have identified the possible reasons of Ford’s murky strategy and how it would it evolve in future and how did it impact when forecasting the value of the company for the next 5 years. Lastly, I valued Ford as Equity as an option and EV/EBITA multiple.
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Pereira, Pedro José Gaspar. "Valuation of Ford Motor Company and a study of its industry." Master's thesis, 2017. http://hdl.handle.net/10071/16070.
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The present thesis presents an analysis of the car manufacturing industry, with especial
focus on one of its major players, Ford, followed by a valuation of the company with the
goal to achieve a price target and to make a recommendation to potential investors.
The Automobile industry possesses unique characteristics and has a significant impact on
society, not only on people’s everyday lives, but also on the economic perspective. The
characteristics, cost and revenue drivers of the industry are thoroughly covered in the
early chapters of this thesis, in order to create a solid framework of understanding that
can improve the quality of the valuation.
The valuation includes an analysis of the company’s financial statements and bears in
mind the specific characteristics of both the company and the sector.
Financial information from the last five historical years is the starting point for assessing
Ford’s financial health, operational performance and profitability.
The estimation of the price target is performed under the DFC Enterprise Value method
and comprehends a 4 year forecast period, between 2017 and 2020.
Alongside with this valuation framework, a multiple analysis is performed, to make a
relative comparison with competitors and industry benchmarks, so that, the subjectivity
of the valuation process can be somehow mitigated.
Subsequently to the valuation performed, we conclude that the attained price target of
$13.11, results in a HOLD recommendation.A presente tese de Mestrado constitui uma análise da indústria automóvel, com especial ênfase num dos seus principais participantes, a Ford, seguida de uma avaliação da empresa em questão, com o objetivo de estimar um preço alvo e subsequentemente fazer uma recomendação a potenciais investidores. A indústria automóvel possui características únicas e um impacto considerável na sociedade, não apenas do dia-a-dia das populações mas através do seu impacto económico. As características, fontes de custos e rendimentos são cobertos nos primeiros capítulos da presente tese, com o objetivo de criar uma base de compreensão sustentada que beneficie a qualidade da avaliação. A avaliação inclui uma análise das demonstrações financeiras e acomoda as características tanto da empresa como do seu setor de atividade. A informação financeira dos últimos 5 períodos históricos é o ponto de partida para analisar a saúde financeira, performance operacional e rentabilidade da Ford. O preço alvo apresentado foi estimado por aplicação do método de Fluxos de Caixa Descontados e compreende um período previsional de 4 anos, entre 2017 e 2020. Paralelamente, foi realizada uma avaliação por Múltiplos de forma a mitigar a subjetividade inerente à aplicação do método de avaliação anteriormente referido. Como resultado de avaliação realizada, concluímos que o preço alvo de $13.11 sugere a recomendação de MANTER.
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Agarwal, Aditya. "Equity research report on ford motor company: running out of ´gas´?" Master's thesis, 2021. http://hdl.handle.net/10362/122856.
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Despite the secular trend of electrification slowly taking over the automotive industry, almost all of Ford Motor Co’s revenues come from internal combustion engine (ICE) vehicles. Specifically, they are one of the market leaders in pick-up trucks and SUVs in the U.S. and in commercial vehicles in the E.U., and together, these 2 regions account for almost 90% of the firm’s revenue, with the rest being split developing markets such as Asia, South America, and Middle East & Africa. In this report, I will examine the current dynamics of the ICE vehicle market and how they may develop going forward, and the impact it could have on Ford and its development. The underlying theme here is that despite the increased pace at which government regulations and consequently customer preferences are evolving in its biggest markets, the alignment of Ford’s current strategy with the prevailing market conditions will ensure that its short- and medium-term performance will not suffer too much despite the increased competition posed by the electrification headwind. Also, depending on how the newly christened management plays its cards, Ford could remain reasonably competitive even in the long-term.
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Campos, Renato Jorge Tomás da Costa. "A internacionalização da indústria automóvel na europa: o caso do grupo Volkswagen, da Toyota Motor Corporation e da Ford Motor Company." Master's thesis, 2014. http://hdl.handle.net/10071/9308.
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Classificação JEL: L62 - Automobiles; Other Transportation Equipment
M16 - International Business AdministrationO mundo, apelidado de “aldeia global” (McLuhan, 1962), tem permitido uma maior aproximação não só de pessoas como de países, originando grandes alterações em todas as indústrias. Tal facto obriga a um desenvolvimento e a um aperfeiçoamento de estratégias e processos de internacionalização que cada vez são mais fundamentais para as empresas a nível mundial. Esta dissertação vai incidir sobre a indústria automóvel, uma das mais afetadas pela crise que assolou o mundo no passado ano de 2008. E a Europa, berço da referida indústria, tem sido o continente em que a recuperação da força e robustez que outrora caracterizaram o seu sector automóvel se tem afigurado mais árdua, como o demonstram os dados dos últimos 5 anos, onde se registaram os valores de vendas mais baixos das últimas três décadas (ACEA, 2013). Nesta tese vão estudar-se os diferentes processos de internacionalização para a Europa de três fabricantes de automóveis provenientes dos três principais continentes da indústria automóvel: o Grupo Volkswagen, a Toyota Motor Corporation e a Ford Motor Company. Para tal, será utilizada uma metodologia de estudo de casos múltiplos onde serão analisadas as diferenças de processos que têm sido e foram seguidas pelas três empresas, cada um com a sua própria cultura. E, com base não só, mas principalmente, no modelo de internacionalização de Uppsala, desenvolvido por Johanson e Vahlne (1977), será traçado o perfil e os processos de internacionalização que um fabricante de automóveis deve seguir para se internacionalizar para a Europa
The world, dubbed "global village" (McLuhan, 1962), has allowed a closer approach, not only to people but countries as well, which has caused major changes in all industries. With that, the development and an improvement of internationalization processes and strategies are becoming increasingly fundamental for companies worldwide. This dissertation will focus on the automotive industry, which has gone through great difficulties of growth and development, still reflection of the crisis that struck the world in the year of 2008. And Europe, birthplace of the automotive sector, has been the continent that has been more difficult to regain strength and robustness that once characterized their automobile industry, as evidenced by the data from the last 5 years, where were recorded the lowest values of sales in the past three decades (ACEA, 2013). This thesis will discourse and analyse the different processes of internationalization to Europe of three automakers from the three main continents of the automobile industry: Group Volkswagen, Toyota Motor Corporation and Ford Motor Company. To accomplish that, it will be used a multiple case study methodology where it will be analysed the differences in the internationalization processes that have been and are followed by the three firms, each with its own culture. And it will be based not only, but mainly in the Uppsala Internationalization Model, developed by Johanson and Vahlne (1977), in order to trace the profile and the processes of internationalization that an automobile manufacturer should take to internationalize to Europe
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Campean, I. Felician, Daniel M. Grove, and Edwin Henshall. "A course in statistical engineering." 2005. http://hdl.handle.net/10454/3336.
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NoA course in statistical engineering has recently been added to the Ford Motor Company's Technical Education Program. The aim was to produce materials suitable for use by Ford but which could also be promoted by the UK's Royal Statistical Society within the university sector. The course is built around a sequence of realistic tasks dictated by the flow of the product creation process. Its structure and content is thus driven by engineering need rather than statistical method, promoting constructivist learning. Before describing the course content we review the changing role of the engineer and comment on the relationships between Systems Engineering, Design for Six Sigma and Statistical Engineering. We give details of a case study which plays a crucial role in the course. We focus on some important features of the development process and conclude with a discussion of the approach we have taken and possible future developments.
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Chi, Ying-Yuan, and 紀瀛源. "A RESERCH ON ORGANIZATIONAL COMMUNICATION &LABOR-MANAGEMENT RELATIONSHIP - A CASE STUDY ON FORD LIO HO MOTOR COMPANY." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/52400887871249956982.
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碩士元智大學
管理研究所
95
Ford Lio Ho Motor Company was selected as one of the Best Employer in Taiwan in 2006, one of the major reasons for winning this award is that the company pay a lot efforts on employee communication. This research is try to find out the best practices of this company in terms of organizational communication and labor-management relationship. Conclusions of this research including: 1.More diversified communication channel and high frequency of communication could satisfy more on employees’ communication needs. 2.Assign a specific function or person to monitor implementation of communication system and follow up the result will ensure the effectiveness of the communication. 3.Action is the most effective communication method 4.Good communication between the labor andthe management will help improve the effectiveness of the organizational communication. Mutual trust and respect are the fundamental for sound labor-management relationship.
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Studer-Noguez, María-Isabel. "The global strategies of multinational enterprises and government policies Ford Motor Company and the automobile industry in Canada and Mexico /." 1997. http://catalog.hathitrust.org/api/volumes/oclc/48036245.html.
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Tsai, Fen-Yi, and 蔡芬宜. "A Study on the Relationships between Cause-Related Marketing and Brand Eqity-A Case Study on Ford Lio Ho Motor Company." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/24387382275656765022.
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碩士大葉大學
休閒事業管理學系碩士在職專班
96
The purpose of this study is to investigate the relationship between cause-related marketing and brand-name interests, using Ford Motor cause-related marketing as a research subject. In recent years, Ford Motor has actively taken part in numerous charity activities; among them, the collaboration with the Major League Baseball New York Yankees Wang Chien-ming is the most well-known event recently. The objective of this charity event is “One Ball, One Person --- Collect Balls for Taiwan Little League Baseball”. Since the event is to work with the world famous Major League Baseball player Wang Chien-ming, the general public therefore generates positive comments and evaluation towards Wang Chien-ming himself and the company Ford Motor. In order to further understand the relationship between cause-related marketing and brand-name interests, we have three major aspects of measurement including brand-name awareness, brand-name association and brand-name image. Because the target of this ball-raising event is the general public, we used convenience sampling as a research method. A total of 300 copies of questionnaire were rendered in this study. After questionnaire survey and SEM test, results show the goodness-of-fit of this model is perfectly fine.The research findings are as follows: 1. Cause-related marketing will have positive effect on brand-name awareness. 2. Cause-related marketing will have positive effect on brand-name association. 3. There are correlations between brand-name awareness and brand-name association. 4. Brand-name awareness will have positive effect on brand-name image. 5. Brand-name association will have positive effect on brand-name image. Using model estimation, we conclude that the major key factor to promote business brand-name interests is to propose cause-related marketing strategy and also its topic options and the operation of marketing skills when actually practicing cause-related marketing.
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Kienker, Brittany Lynn. "The Henry Ford : sustaining Henry Ford's philanthropic legacy." Thesis, 2014. http://hdl.handle.net/1805/4654.
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Indiana University-Purdue University Indianapolis (IUPUI)This dissertation argues that the Edison Institute (presently known as The Henry Ford in Dearborn, Michigan) survived internal and external challenges through the evolution of the Ford family’s leadership and the organization’s funding strategy. Following Henry Ford’s death, the museum complex relied upon the Ford Foundation and the Ford Motor Company Fund as its sole means of philanthropic support. These foundations granted the Edison Institute a significant endowment, which it used to sustain its facilities in conjunction with its inaugural fundraising program. Navigating a changing legal, corporate, and philanthropic landscape in Detroit and around the world, the Ford family perpetuated Henry Ford’s legacy at the Edison Institute with the valuable guidance of executives and staff of their corporation, foundation, and philanthropies. Together they transitioned the Edison Institute into a sustainable and public nonprofit organization by overcoming threats related to the deaths of two generations of the Ford family, changes in the Edison Institute’s administration and organizational structure, the reorganization of the Ford Foundation, the effects of the Tax Reform Act of 1969, and legal complications due to overlap between the Fords’ corporate and philanthropic interests. The Ford family provided integral leadership for the development and evolution of the Edison Institute’s funding strategy and its relationship to their other corporate and philanthropic enterprises. The Institute’s management and funding can be best understood within the context of philanthropic developments of the Ford family during this period, including the formation of the Ford Foundation’s funding and concurrent activity. This dissertation focuses on the research question of how the Edison Institute survived the Ford family’s evolving philanthropic strategy to seek a sustainable funding and management structure. The work examines its central research question over multiple chapters organized around the Ford family’s changing leadership at the Edison Institute, the increase of professionalized managers, and the Ford’s use of their corporation and philanthropies to provide integral support to the Edison Institute. In order to sustain the Edison Institute throughout the twentieth century, it adapted its operations to accommodate Henry Ford’s founding legacy, its legal environment, and the evolving practice of philanthropy in the United States.
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LI, SHEN-SHENG, and 黎申昇. "A Comparative Analysis of Company Social Responsibility Reports for Foreign Investment in China – The Case Study of Hyundai Motor Group and General Motors Company." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/r37cw8.
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碩士國立臺北大學
金融與合作經營學系
107
In the past, companies have often set the maximum profit for shareholders as the company's operational goals. Professional managers are often committed to pursuing the best revenues for the company. However, in recent years, with the fierce labor disputes, the environmental protection problem has become more and more important, and the damage of consumer rights, it is showing the importance of corporate social responsibility. Therefore, the Corporate Social Responsibility Report has become an important basis for the sustainable operation of enterprises. It serves as a bridge between business and interested party. The general social institutions and government administrative units can also understand the attitudes of enterprises towards social responsibility from the corporate social responsibility notice. This study is based on a comparative study of the Hyundai Motor Group and the General Motors Group's Corporate Social Responsibility Reports. Both companies are the top 100 foreign-invested companies in China. The research results show that the corporate social responsibility implementations in accordance with the sustainability reporting guidelines issued by the Global Reporting Initiative. The research results indicate that the form of social responsibility report of foreign-invested enterprises in China is not standardized. Second, the content of social responsibility report of foreign companies in China is not comprehensive. Third, the reliability of social responsibility reporting of foreign companies in China needs to be improved.
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Hsieh, Ho-Nien, and 謝鶴年. "Critical Factors for Evaluating Part Suppliers－Case of China Motor Company." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/95875180941674636038.
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碩士中原大學
企業管理研究所
96
Since 2002, when Taiwan was accessed into the WTO, the tariff of import cars decreased annually, which has resulted in the growth in market share of imported cars but negatively declining the sales of locally manufactured cars. In addition, the cost down strategies from Europe, US, and global manufacturers has forced them to source new suppliers from all over the world, whilst changing the nature of supply chain management due to the increasing power of suppliers. Technological enhancement and brand creation has become the only choice of strategy for the Taiwan automotive industry for its sustainability. Therefore, it is imperative to rethink the integration of part suppliers in the throughout the supply chain and building their awareness of car production so they may streamline their strategy together with manufacturers in creating a competitive long term win-win relationship. Established in 1969, China Motors has maintained a strong relationship with part suppliers with its predecessors. After their 2nd generations are taking over the business, a part of them have different operation strategy. China motors is not their main customer any more, instead of is the foreign motors maker. This has resulted in the need for China Motors to re-develop new part suppliers as their medium to long- term strategy. This research aims to analyse selection criterions for part supplier and to establish a methodology for selection standards in support of China Motor’s strategies in formulating new strategic corporate partnerships for sustainable future development. By collecting the related records, documents and expert’s opinions to set up supplier evaluation hierarchical structure, it includes five factors, they are Cost, Delivery, Service, Quality, Technical Capability and 17 of criterions. By collecting the manager and supervisor’s weighting and conformity analysis for the supplier evaluation critial factor’s structure and criterion, we can offer the result as decision maker’s reference. The result shows that the senior management rank “Quality”, “Technical Capability” and “Cost”, whereas departmental directors rank “Quality”, “Cost” and “Technical Capability” in order of importance.Both group members concur the importance of “Quality” factors in the future own brands or current market competitiveness.Senior management value “Technical Capability” higher because senior managers place more emphasis on future sustained development.However, departmental directors believe focus on immediate profitability and price competitiveness as more important, and thus selected “Cost” as their second factor of importance. Overall, both the senior management and departmental directors all value “Quality”, “Technical Capability” and “Cost” as their top three important factors, which shows a consistency in evaluation structure in suppliers selection.
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Chang, Chih-Jen, and 張志仁. "Key Factors for Evaluating Electric Scooter Channel Distributors- A Case of China Motor Company." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/37k8x4.
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碩士中原大學
企業管理研究所
99
In order to support optimizing energy usage reducing CO2 emissions and stimulating the development of e-scooter industry as well as focusing on the global environmental concerns, the Taiwan Government established comprehensive regulations and offers subsidies to boost the popularity and expend the industry scale of electric scooter in Taiwan market. The rapid development of global electric vehicle is contributed to the energy crisis and awareness of environmental concerns. In 4P perspective, China Motor Company e-scooter product has a strong base in "Product", "Price", and "Promotion", but the "Place" requires further expansion. The "Place" strategy from 4P seems to have more potential in improving player’s competitiveness compared with remaining 3P strategies. In early stage, China Motor Company was focusing on the 5 major criteria to validate the distribution supplier, such as, management capability, manpower, distribution location, location scale and financial ability, but after some observations, the company found there was no weighting in each criterion, which may not have some more impersonal data to have proper distributor supplier selection. This study was referenced from relative documents of distributor pick-up to induce the critical criteria, and also through the interviews with experienced specialists in the industry, to sum up the key factors of dealer pick-up in electric scooter industry. These key factors include five evaluation aspects (cooperative will, scale of finance and sales network, management capability, salesmanship and after-service capability) and with ten criteria. Nevertheless, since each factor is closely linked, by means of the Analytic Network Process running by Super Decisions software, to conclude the critical aspects and criteria. The order of verified critical aspects are salesmanship, scale of finance and sales network and management capability. The order of critical criteria are market share, numbers of distributor and salesmanship. The study shows three aspects, which are salesmanship, scale of finance and sales network and management. The critical factors of distributor selection base on management perspective are: 1. Salesmanship is the most important factor for selecting their distributor. As for the cast study company, if cooperating with the distributor capable of promoting and selling at early stage, after the large number of sales, the exposure of the product on the road would be helpful for the proliferation of the product. 2. Scale of finance and sales network means the asset of distributor and whether its network is widespread enough. Therefore, the higher density of the sales network represents the larger scale the distributor is. In fact, most of the consumers tend to purchase the electric scooter in real showroom because they can see and feel the product in person, therefore, the high density of the sales network would be helpful to attract more consumers. 3. Management capability decides the market proliferation and development speed of the product in practice. Therefore, if the distributor possesses the systematic and management capability, it would be helpful for the management and development of the reseller, e.g. the balance of supply and demand, stock management, cash flow and market development. In addition, it is beneficial for the execution of the short-term, mid-term and long-term sales plans. This study will be able to do further Distributor Selection sorting, which will be able to provide the case study company and other e-scooter manufacturers, to select the Distributors base on the actual data.
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Chen, Chien-min, and 陳建閔. "A Study on Introducing PLM for the Motor shaft Industry – A Case Study for “H” Company." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/03018674311853069676.
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碩士國立勤益科技大學
機械工程系
101
Many companies are facing more and more diversified products and short product life cycle in a globalized competitive environment, Therefore, the product life cycle for which controlls the information of each stages or processes (especially Research and Development, R &; D) becomes an important issue. Product Lifecycle Management (PLM) system is a good tool to be used to facilitate information management. Moreover, PLM systems had been the focus of the in information technology for the last few years, including the initial graphic management system, It has evoloed to a system managing products from planning, design, manufacturing, to product recycling or disposal, incorporating suppliers and customers in a collaborative product development system. Because to a product development process will produce a great dear of information, companies must take advantage of the knowledge, that is accumulated form experiences and technologies to share to others. In the era of knowledge economy, Knowledge management plays an important role in the management tissue. Knowledge management provides the benefit of managing daily works in the operation and accumulating experience and knowledge. In the thesis, we use Company H, a the motor shaft industry as a case study through PLM process. And apply this system as a knowledge management tool to understand the company profile, industrial environment, andproduct lifecycle manggmem. Finally, study the case company after PLM system planning, processes, the effectiveness and success factors. a The system is then applied as a knowledge management tool to knowledge capture, store, share, and creating other functions.This knowledge management PLM platform or tool can be applied in the implementation of corporate management.
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chuan, wang-chen, and 王榛涓. "The Research of Supply Chain Intranet System─for Example Taiwan YAMAHA Motor Company Vnet System." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/81081494653411238086.
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碩士中原大學
企業管理研究所
89
The Study is about a enterprise to establish the Extranet System about e-Procument. The process of purchase is a complex procss and spend high cost, but if we can improve the process to be one of the high-added link of the whole value chain, it may promote the entirety value-chain efficiency. This study will give a example of success case , Taiwan YAMAHA MOTOR CO.Vnet System, to confer the whole benefit of implement of Extranet about e-procument, and provide a model for reference to other enterprise. The important contribution of this paper is to thorough study the case and find the management intension of the Extranet system to provide a reference when other enterprise will establish the Extranet System. We had some survey to find some benefit form suppliers that they use the Extranet System and advance their management ability, promote their Information technology and so on. Besides, the paper also advice that Extranet must think of the Integration of ERP System and must have some BPR . The Extranet System will connect the suppliers and customers, so we must considerate the optimum of the whole Business Value Chain. By the way, Internet is a open platform, the security must be pay more attention. In the future, the vertical property exchange platform will be a trend, the Extranet System should be preserved the scalability ,the standard will be the important issue for Extranet System.
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CHEN, PO-U., and 陳柏禹. "An Investigate of Motor Engine Manufacture and Quality Control Using PDM System for K Company." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/7bmmbp.
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碩士國立高雄應用科技大學
工業工程與管理系碩士在職專班
102
The motorcycle industry in Taiwan has a glorious past. However, with the construction of the mass rapid transit system and the popularization of cars, the motorcycle market is close to reaching saturation point. The industry gradually shrinks, facing an existential crisis. In order to survive and thrive, the motorcycle industry must develop new types of motorcycles, modern motorcycles, etc. It must strive to survive by expanding into global markets with new products and joining the global competition. This study concerns how the implementation of the product data management (PDM) system in the K Company helps itdesign and manage motorcycle engine. As motorcycle design varies and motorcycle parts are complicated, different designs and structures of motorcycles will accompany different usage scenarios to meet performance requirements. Thus, many complicated data and drawingswill be created throughout the life cycle of a modern motorcycle. This study used the PDM system for the cleaning, extraction, transformation, and loading of different types of data. The processed data were stored in the systematic and comprehensive data warehouse of the PDM system to construct a professional knowledge base of motorcyclesfor the K Company. The complete history data of the motorcycle’s life cycle were compiled during each project for easier search and tracking in the future. This study further used the co-design function of the K Company developed out of the PDM system to integrate the central plant with suppliers and consumers vertically and horizontally. During the early stage of product incubation, the central plant worked with suppliers and consumers to overcome difficulties, speeding up the development and launch of its products to the market, so as to reduce costs and enhance quality while strengthening its competitiveness. The main purpose of building a professional knowledge base of motorcycles is to provide professional engineers with online analysis and search tools. These tools will offer dynamic and highly valuable information that can be accessed at any time regarding the design of new cases and the cultivation of new engineers. With this advantage, they will help to finish the design and manufacturing of products promptly, provide customers with timely services, and strengthen the internal operating procedures of the K Company, thereby generating higher productivity and increasing competitiveness, as well as boosting operational efficiency of the K Company and enhancing its profitability.
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Wang, Shu-shen, and 王淑慎. "A Strategic Case Study on Executing A Target Costing System for A Dedicated Motor Company." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/77203483788422462195.
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碩士國立中央大學
財務金融學系碩士在職專班
96
After the successful lead-in by Japan and United States leading enterprise, the target costing system has been confirmed to enable the enterprise for the impact on global competitive prices, and can make great profits. It is also a strategic management system. For now, there are lots of articles and essay to demonstrate and collect the executive procedure of target costing system. My research is concerned if these executive procedures of target costing system could be carried out for other companies with the same cost benefits and results. Regarding the target costing system, there are few articles to discuss the following issue, such as company organization culture, business system and personnel capability. The focus of my Research is the case company, and demonstrates the critical issues of target costing. Especially concerned the implementation procedures and in accordance to strategy, including the personnel procedure, strategic procedure and operating procedure. Also, my research analytic framework is from the book “EXECUTION”by Larry Bossidy and Ram Charan. According to my research framework to analyze and summarize the critical issues and strategy while the case company carried out the target costing system. Listed below are my research results, 1. Personnel Procedure To carry out target costing system, the essential step is to establish cross-department team in the enterprise interior. That is, the team leader needs to integrate various departments specialty, find out the questions which possibly occur in the product phase of exploitation and find the solutions. Therefore, the cross-department team must have sincere plan and management to carry out the strength and achieve the best effect. 2. Strategic Procedure The target costing system is strategic cost management system. Its strategy is market-oriented. In order to achieve the Win-Win situation, the task is to make products for the customer demand, affordable price and company gained profits simultaneously. Therefore, the critical issues and agenda need to be set up clearly in advance, and fully inform the cross-department team member understand in detail before the system is launched and help the operation procedure to be effective and successful. 3. Operating Procedure There are two important stages, respectively the target cost setting stage and target cost execution stage. There is frequently the most extensive and time-consuming aspect of the target costing process for the organizations studied. In summary, the critical factors to achieve the target costing system must strengthen the execution, including the personnel, strategic and operating procedures. My Research focus on the case company, and to demonstrate the critical issues of target costing system.
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Liu, Meng-Chia, and 劉孟嘉. "A Study on Organizational Reengineering of Taiwan Motor Industry for the Strategic Partnership in Supply Chain-An Example of Yulon Motor company in Taiwan." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/5z32fu.
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碩士國立暨南國際大學
管理學院經營管理碩士學位學程碩士在職專班
103
As times change and technology advances, the domestic auto industry from the past fight alone sequential transition and transformation, gradually moving towards division and in cooperation with the supply chain system to succeed defender mode, in addition to strengthening its core capabilities keep pace with the times developing and Organizational Reengineering , Trust and accompanied with supply chain to complete the overall task. Thus, the Reengineering of the entire organization to promote the development of enterprises play a decisive role, especially in the automotive mobile value chain and supply chain partners for integration, to play a whole synergy to ensure future competitive advantage. For the current academic organizations to explore the reengineering of automotive industry and the partner of supply chain relationship studies generally are focused on technology system and management level, however, on cross-organizational reengineering, supply chain collaboration formed have less integrity of the research. In this study, I select Yulon Motor Co. in Yulon Group as the research object, explore Yulon faced consecutive three years of losses since 1995, Yulon Motor phased re-build organization and factor of choose suppliers to extended to the success of supply chain collaborative innovation cooperation (base on the automotive industry as the research object), use construct and focus on process topics to visit experts and collect secondary data, making research conclusion of process after organizing data, in order to compensate for the lack of the academic research.
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Wang, Mu-Cheng, and 王木成. "The Project Management for Agile Innovative Design and Lean Production: The Case of Brushless Direct Current Motor Company." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/qnv6wq.
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碩士開南大學
商學院碩士在職專班
102
In the era of more knowledgeable economies accompanied by rapid development of information technology, an enterprise must constantly strive to improve its innovation while maximizing efficiency strategies to meet the continuous challenges and variations of marketing and production process.therefore, traditionl business and production models which frequently have required standardized production process must evolve and continue to succeedly grow to meet company’s profit margines. Through literature review and empirical case study,we have demonstrated four conclusions as following: Project management can be applied to assist enterprise for taking effect to accomplish agile innovation design and lean production; capability of project manager is the critical influence to enterprise which conducts agile innovation design and lean production; project team’s major specialization and managerial capacity can keep enterprise to grow up; and systematic and technological processes are the basis framework for effective project management working on enterprise. According to the result from the emperical study, we could provide some suggestions to the company as following: Enterprise should apply project management to accomplish agile innovation design and lean production; project manager should learn more techniques and knowledge related to agile innovation design and lean production; the company should respect to and give professional training to project team for future development of agile design and lean production; and enterprise operation should use systematize deliberating and technological process form.
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Wang, Chao-Hsing, and 王朝信. "A Study on Dimensions of Custom Loyalty for Long-Distance Passenger Transport:An Example of Kuo Kuang Motor Transport Company." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/71916894056954731934.
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碩士臺中健康暨管理學院
經營管理研究所
92
A Study on Dimensions of Custom Loyalty for Long－Distance Passenger Transport： An Example of Kuo Kuang Motor Transport Company Student： Chao- Hsing Wang Advisors：Dr. Shuo- Tsang Tsai Institute of Business and Management Taichung Healthcare & Management University ABSTRACT With the company of the Kuo Kuang Motor Transport Company of the trade in of the run by private capital company type, at face to compete it to operate the atmosphere bottom, still able keeping operates the superiority, carry the quantity of the customer to still is in the standing of the group leader of the long－distance passenger transport, can attribute to have strong backing of the customer loyalty． The study of the past attests, relation between" consumer the satisfaction feels" and" the loyalty of the consumer", besides presenting non - linear correlation, and not inevitable for" is facing the correlation". therefore this study won''t limit former degree of the consumer satisfaction and loyalty again is facing related old -rut, directly inquire to construct the impact long distance passenger transport of consumer the loyalty its" the interface of the attitude" and" the interface of the behavior", and depend on construct the strength of the interface to analysis the style of the consumer loyalty of the consumer of the long distance passenger transport, again according to different dimensions of the consumer loyalty and consume the characteristic, draw up different marketing policy of the variation to combine, to promote the loyalty of the consumer.． The study consequently stands, the dimensions of the consumer loyalty of Kuo Kuang Motor Transport Company is with the interface of the behavior and interfaces of the attitudes of the consumers to all belong to high degree the loyalty" true loyalty" the customer of group to is at most; Afterward," low loyalty " customers of the loyalty of the behavior and the loyalty of the attitude that all belong to low degree group; The third is the " spurious loyalty" customer of high loyalty behavior and loyalty attitude of low degree group; finally is the " latent loyalty" customer of low behavior and high attitude group.．The experience of the consume of four loyalty dimensions exists with" take the purpose" etc. factor obvious variation in" communicate the pattern"," whole service presents"," the brand of the reinforcement"," the net work and technologies makes use of" and" the performance of the attendant". Key word: long distance passenger transport， dimensions of custom loyalty ，experience of the consume。