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1

Jack Ma: Founder and CEO of the Alibaba Group. Homa & Sekey Books, 2014.

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2

Stand for the best: What I learned after leaving my job as CEO of H&R Block to become a teacher and founder of an inner city charter school. Jossey-Bass, A Wiley Imprint, 2008.

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3

Swanson, Robert A. Co-founder, CEO, and chairman of Genentech, Inc., 1976-1996. 2001.

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4

R, Jasmine, Zayn M, Maria L, and Kamaldeep Singh. Marketing : Return on Investment: Written by Kamaldeep Singh; CEO and Founder of Zhoustify. Independently Published, 2020.

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5

Hughes, Sally Smith, and Robert A. Swanson. Co-founder, CEO, and Chairman of Genentech, Inc., 1976-1996: Oral History Transcript / 200. Franklin Classics, 2018.

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6

Hughes, Sally Smith, and Robert a. Swanson. Co-Founder, Ceo, and Chairman of Genentech, Inc., 1976-1996: Oral History Transcript / 200. Franklin Classics Trade Press, 2018.

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7

Hughes, Sally Smith, and Robert A. Swanson. Co-founder, CEO, and Chairman of Genentech, Inc., 1976-1996: Oral History Transcript / 200. Franklin Classics, 2018.

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8

Hughes, Sally Smith, and Robert a. Swanson. Co-Founder, Ceo, and Chairman of Genentech, Inc., 1976-1996: Oral History Transcript / 200. Franklin Classics Trade Press, 2018.

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9

Randolph, Marc. That Will Never Work: The Birth of Netflix by the First CEO and Co-Founder Marc Randolph. Octopus Publishing Group, 2021.

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10

Pirates, Category. Living Your Category POV: Why Founder/CEO-Problem Fit Defines Whether You Are a Missionary or a Mercenary. Category Pirates, 2022.

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11

Gower, Adam. Real Estate Crowdfunding - UNLEASHED: SPECIAL CROWDSTREET EDITION - with Commentary and Opinion from Tore Steen, Founder and CEO, CrowdStreet. Independently Published, 2021.

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12

Wynbrandt, James. Flying High: How JetBlue Founder and CEO David Neeleman Beats the Competition... Even in the World's Most Turbulent Industry. Wiley & Sons, Incorporated, John, 2010.

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13

Wynbrandt, James. Flying High: How JetBlue Founder and CEO David Neeleman Beats the Competition... Even in the World's Most Turbulent Industry. Wiley & Sons, Incorporated, John, 2008.

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14

Flying High: How JetBlue Founder and CEO David Neeleman Beats the Competition... Even in the World's Most Turbulent Industry. Wiley, 2004.

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15

Wynbrandt, James. Flying High: How JetBlue Founder and CEO David Neeleman Beats the Competition... Even in the World's Most Turbulent Industry. Wiley, 2006.

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16

Sengupta, Rohana. Adultish Rage, Love and Peace: An Artsy Rant and Pep Talk by the CEO and Founder of the Ranting Diva. Independently Published, 2018.

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17

PUBLISHERS, Prime. Biography of Zhang Yiming: Founder, Chairman and CEO of ByteDance. One of China's Billionaire Internet Entrepreneur. He Founded ByteDance in 2012 and Developed Toutiao and TikTok,. Independently Published, 2021.

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18

Brooker, Paul, and Margaret Hayward. Toyota: Ohno’s Toyota Production System. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198825395.003.0003.

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Taiichi Ohno was never CEO of Toyota—rather he was part of dual-leadership teams—but his pioneering version of ‘lean’ production made significant contributions to Toyota’s success and to global manufacturing. The chapter’s first section also describes the pioneering contribution of Toyota founder, Kiichiro Toyoda, who invented the notion of just-in-time production in the 1930s. In the 1950s–60s Ohno’s emphasis on innovative adaptation—his key rational method—to Japan’s distinctive car market and factory environments would lead to a new production system. It included the internationally famous ‘just-in-time’, ‘continuous flow’, and Kanban information-system aspects of his production system. Ohno also used both strategic and quantitative calculation, particularly in his grand strategy of reducing cost/waste in production. The final section on ‘Toyotaism versus Fordism’ echoes Chapter 2’s and describes a rivalry between the American and Japanese production systems.
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19

Manko, Katina. Ding Dong! Avon Calling! Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780190499822.001.0001.

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The Avon Lady was a woman who sold cosmetics door-to-door and earned commissions on her sales. In the 1950s, she became famous in a long-running advertising campaign that featured a two-chime doorbell, “Ding Dong!,” followed by the greeting “Avon Calling!” At that time, more than 250,000 women worked as Avon Ladies, and together they represented the largest female direct sales force in the world. Avon began as the California Perfume Company in 1886. Its founder, David McConnell, had sought to provide women with an independent business opportunity largely hoping to soften the seedy reputation of itinerant peddlers. When the company created the Avon brand of cosmetics in the 1930s, changing its name to Avon Products in 1939, it stood as a leader in the direct selling industry and the only company to hire women exclusively as its representatives. This history explores the business of those representatives and the way they were managed. In the second half of the twentieth century, Avon became the largest direct sales company in the United States, spurred by a growing white suburban market. Avon hesitated until the late 1960s to develop recruiting and sales in the African American market, but by the 1970s it was regarded as a leader in affirmative action programs to diversify its workplace and promote women in management. Still, Avon’s executive suite remained a male preserve until Andrea Jung became its first female CEO in 1999. Although Avon closed its doors in 2016, it had earned a solid reputation as a company by women, and for women.
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