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Journal articles on the topic 'Franchise Business Models'

Author: Grafiati

Published: 7 June 2025

Last updated: 2 August 2025

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1

DERMONDE, MATHEUS, and BRUNO BRANDÃO FISCHER. "BRAZILIAN FRANCHISE STARTUPS AND THE COVID-19 CRISIS: ORGANIZATIONAL STRUCTURE AND ADAPTION CAPABILITIES." Revista Alcance 28, no. 3(Set/Dez) (2021): 392–407. http://dx.doi.org/10.14210/alcance.v28n3(set/dez).p392-407.

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Purpose – The purpose of this study is to understand how franchise startups have been facing the crisis caused by COVID-19, with greater emphasis on the effects of the franchising decision on the survival of this type of business during the crisis period. Design/methodology/approach – This is a qualitative research, conducted through multiple-case studies on four Brazilian startups that operate through franchised units. Data were collected through online interviews with founders and managers of the franchisee, complemented with information obtained from the companies' websites/social med

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Simin, Marina Jovićević, and Slobodan Živkucin. "ADVANTAGES OF FRANCHISE SYSTEM FOR DEVELOPMENT OF ENTREPRENEURSHIP." Knowledge International Journal 28, no. 1 (2018): 177–81. http://dx.doi.org/10.35120/kij2801177j.

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Franchising is considered the most successful marketing concept around the world. Today, many franchises are offered, and it is incomparably easier and more secure to develop entrepreneurial spirit under the patronage of the already developed system. Franchise is called long term, firm contractual cooperation between independent companies or entrepreneurs, franchisor and franchisee, where the franchisor provides the franchisee with a set of knowledge and gives it its brand. The number of franchise systems in the world is rising, and competition compels the franchisee to search for new and attr

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King, Brian L. "Caught in the middle: franchise businesses and the social media wave." Journal of Business Strategy 37, no. 2 (2016): 20–26. http://dx.doi.org/10.1108/jbs-04-2015-0037.

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Purpose The purpose of this paper is to explore the impact of the Internet, and more specifically social media, on franchise business models. Design/methodology/approach A review of both franchising and Internet literatures enables the creation of a simple model that distinguishes between surface waves, highly visible innovations that influence a restricted set of franchise business models, and deep waves that have a broader and more long-lasting influence on all franchises. Findings The first Internet era had a surface wave, online selling, that impacted relatively few franchises, but the dee

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Alda Chairani, Pricilia Johani Sakti, Novita Widyastuti Sugeng, Fachrul Husain Habibie, and Freddy Triono. "Food Franchise Business in Indonesia." Technium Social Sciences Journal 59 (July 10, 2024): 138–46. http://dx.doi.org/10.47577/tssj.v59i1.11206.

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This research analyzes market trends and key factors that influence the success of the franchise industry in Indonesia. Through a descriptive and exploratory approach, data was obtained from surveys, interviews, case studies, and document analysis. Market trends show diversification of the franchise sector and a shift in consumer preferences towards value-added brands. However, regulatory, technological, and fierce competition challenges also arise. Success factors for franchise businesses include a robust business model, strategic location, competent management, and smooth operations. Busines

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Chen, Ye-Sho. "Franchise Innovation via Netchising in the Digital Economy." International Journal of Innovation in the Digital Economy 7, no. 3 (2016): 53–64. http://dx.doi.org/10.4018/ijide.2016070103.

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The essence of a successful franchise lies in managing the good relationship between the franchisor and the franchisee. In this paper the author shows that franchise innovation via Netchising, combining the power of the Internet for global demand-and-supply processes and the international franchising arrangement for local responsiveness, plays an important role in growing and nurturing such a good relationship in the digital economy. International franchising as a global growth strategy, especially in emerging markets, is gaining its popularity. For example, the U.S. Commercial Service estimat

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Othman, Nor Hafiza, Nurul Faizah Halim, and Nur A’mirah Mohd Yaziz. "DETERMINANTS OF FRANCHISEE SURVIVAL: AN EMPIRICAL STUDY IN MALAYSIA." Advanced International Journal of Business, Entrepreneurship and SMEs 7, no. 23 (2025): 55–66. https://doi.org/10.35631/aijbes.723005.

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The franchise business model has become one of the most successful business models of the 21st century. However, franchisees often face significant challenges in navigating economic downturns and maintaining profitability. This study aims to identify the key factors that influence business survival in Malaysia. It involved 165 franchise business owners, using purposive sampling to collect data through a questionnaire. The data were analyzed using multiple linear regression with IBM SPSS version 26. The findings indicate that financial resources, value proposition, and government support positi

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Journal, IJSREM. "Franchise Dynamics: A Comprehensive Research on Ownership Models and Operational Resilience in the Post-COVID Landscape." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 07, no. 10 (2023): 1–11. http://dx.doi.org/10.55041/ijsrem26232.

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This study explores the franchising business model post-pandemic, focusing on the four major types of franchising: COFO (Company Owned Franchise Operated), FOFO (Franchise Owned Franchise Operated), FOCO (Franchise Owned Company Operated), and FICO (Franchise Invested Company Operated). The study examines the factors that have impacted the franchising industry during and after the pandemic, as well as the challenges and opportunities that franchisors and franchisees face in the current environment. The study also investigates the performance of the four franchising types during and after the p

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YELER, Fatih Uğur. "Franchise Sözleşmesinin Kuramsal Çerçevesinin Özel Hukuk Bağlamında İncelenmesi." International Journal of Social Sciences 8, no. 36 (2024): 296–313. http://dx.doi.org/10.52096/usbd.8.36.14.

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Firstly, in the franchise agreement, there is no relationship between the parties such as dependent or independent merchant assistance, on the contrary, the parties to the agreement are completely independent of each other. Dec. Secondly, the parties to this agreement do the work they do on their own behalf and accounts. Franchise refers to a system consisting of intellectual or industrial property rights related to trademarks, trade names, store signs, utility models, designs, copyrights, know-how or patents that will be used for the resale of goods or the provision of services to on users. T

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Jinyoung Hwang. "Asian luxury hotelier franchise business models: Success factors and challenges in global expansion." World Journal of Advanced Research and Reviews 24, no. 1 (2024): 2735–44. http://dx.doi.org/10.30574/wjarr.2024.24.1.3034.

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This research study examines franchise business models in the Asian luxury hotel sector, focusing on their success factors and challenges during global expansion. It contextualizes the discussion within the region’s economic growth, cultural diversity, and rising demand for luxury hospitality. By employing a mixed-method research design, the study evaluates strategies used by hotel brands to adapt to diverse markets, such as leveraging local knowledge and maintaining brand consistency. Challenges like regulatory complexities, cultural differences, and talent acquisition are explored. The resea

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Suttidharm, Patcharapol, and Adisorn Leelasantitham. "Conceptual Models of Franchisee Behaviors in the Dietary Supplements and Cosmetics to Imply the Business Investments." Sustainability 16, no. 10 (2024): 4287. http://dx.doi.org/10.3390/su16104287.

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Franchise businesses have demonstrated resilience before, through, and after the circumstances of COVID-19. This can be attributed to the inherent appeal of rapid success and risk mitigation for investors. Therefore, investors are attached to engaging in a franchise business model. Fierce competition exists among franchise businesses, with numerous brands within the same industry, especially the cosmetic and dietary supplement franchise category, which has garnered significant popularity in Southeast Asia, particularly Thailand. The expansion of this franchise category has accelerated, surpass

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POPSA, Roxana Elena. "CONCEPTUALIZING BUSINESS MODELS OF INTERNATIONAL HOTEL CHAINS." Revista Economica 73, no. 2 (2021): 89–97. http://dx.doi.org/10.56043/reveco-2021-0017.

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Globally, hotel chains are emerging as major players in the hotel industry, and their expansion policy includes along with the construction of new hotels, acquisitions, mergers, also business models based on management and franchise contracts. The paper investigates various aspects of the international hotel chains, such as the proportion of franchised hotels, those based on management contract and owned in North America and Europe, but also the proportion of franchised hotels by hotel chain. The aim is to provide an overview on the business models of international hotel chains.

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Machackova, Vendula. "Perception of Creativity in International Franchising Business Concepts - Comparison Analysis Between Franchisees and Franchisors." Creative and Knowledge Society 2, no. 1 (2012): 60–81. http://dx.doi.org/10.2478/v10212-011-0017-1.

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Perception of Creativity in International Franchising Business Concepts - Comparison Analysis Between Franchisees and FranchisorsThis paper deals with the topic of creativity and perceived freedom of creativity in international franchising business concepts. It analyses various areas of daily business operations and the franchising business concept as a whole. Its focus is aimed at comparing the perception of level of freedom given in these areas to franchisees by the franchisors and its objective is to find out where these perceptions differ between franchisees one side and franchisors on the

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Jinyoung, Hwang. "Asian luxury hotelier franchise business models: Success factors and challenges in global expansion." World Journal of Advanced Research and Reviews 24, no. 1 (2024): 2735–44. https://doi.org/10.5281/zenodo.15067300.

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This research study examines franchise business models in the Asian luxury hotel sector, focusing on their success factors and challenges during global expansion. It contextualizes the discussion within the region’s economic growth, cultural diversity, and rising demand for luxury hospitality. By employing a mixed-method research design, the study evaluates strategies used by hotel brands to adapt to diverse markets, such as leveraging local knowledge and maintaining brand consistency. Challenges like regulatory complexities, cultural differences, and talent acquisition are explored. The

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YAHAYA, ABDUL RAZAK. "Evaluating the Impact of Regulatory Frameworks on Franchise Industry Sustainability: Empirical Evidence from Malaysia with International Benchmarking." Journal of Science, Technology and Innovation Policy 11, no. 1 (2025): 31–44. https://doi.org/10.11113/jostip.v11n1.157.

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The objective of this study is to examine the degree to which Malaysia's franchise regulation impacts the sustainability of its franchise industry. As franchise networks increasingly demand regulatory clarity, legal predictability, and digital connectivity on a global scale, the Malaysian context offers a critical example of how policy levers in emerging economies can be calibrated with sustainable business models. Employing a mixed-method approach, the research integrates qualitative results of semi-structured interviews with franchisors, regulators, and policymakers as major stakeholders und

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Gant, Jennifer L. L., and Jenny Buchan. "Moral Hazard, Path Dependency and Failing Franchisors: Mitigating Franchisee Risk Through Participation." Federal Law Review 47, no. 2 (2019): 261–87. http://dx.doi.org/10.1177/0067205x19831841.

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Employment relations are well understood. Business format franchising is a newer and rapidly evolving business expansion formula, also providing employment. This article compares the fates of employees and franchisees in their employer/franchisor insolvency. Whereas employees enjoy protection, franchisees continue to operate in conditions that have been described as Feudal. We identify the inherence of moral hazard, path dependency and optimism bias as reasons for the failure of policies and corporations laws, globally, to adapt to the franchise relationship. This failure comes into sharp focu

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Hien, Thi Thao Bui, and Manimekalai Jambulingam. "A GLOBAL RESEARCH TREND ON FRANCHISEE IN FRANCHISING LITERATURE REVIEW: A BIBLIOMETRIC ANALYSIS." International Journal of Modern Trends in Social Sciences 5, no. 21 (2022): 30–48. http://dx.doi.org/10.35631/ijmtss.521003.

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Franchising has become a worldwide international business activity. Companies have moved from conventional business models to multinational ones since the beginning of the twenty-first century to leverage their profitable performance and improve their competitive edge. Franchising is the best method for businesses to broaden into new areas. Franchisees play an important role in supporting franchise companies in expanding into new markets by providing valuable resources. This paper aims to provide an overview of academic research on franchisees in the franchise literature. An extensive bibliome

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Kang, Sung Ho, Ji Dae Kim, and Young Ho Seo. "A Study on Exploring a Business Model in the Coffee Franchise Industry." Dongguk Business Research Institute 47, no. 1 (2025): 53–79. https://doi.org/10.55685/bcr.2025.47.1.53.

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This study was conducted on the search for a new business model that recognizes the problems that arise between the franchise headquarters and franchisees in the process of growing the coffee franchise market which uses a specific brand's name or management know-how at a price and solves them. The detailed purpose of this study's business model exploration is to propose a new business model that proposing mutually beneficial value to franchisees, figuring out how to deliver this value, and which profit model can maximize the company's profits. As a research method to explore the business model

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SIERIEBRIAK, Kseniia, Yaroslav BIELOUSOV, and Liubov BIELOUSOVA. "Studying the essence and specifics of franchising managerial functions, identifying its tasks and substantiating its role in protecting and strengthening the enterprise’s brand." Economics. Finances. Law 5/1, no. - (2022): 5–14. http://dx.doi.org/10.37634/efp.2022.5(1).1.

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Businesses are looking for different methods of cooperation, ways of doing business, and forms of business models. Small or medium-sized businesses that do not have a steady large income are able to join as a franchisee in fulfilling certain obligations under the franchise agreement concluded with a large enterprise, i.e., the franchisor. Provided that the franchisor in the enterprise development strategy identifies a new direction, namely, protecting and strengthening the enterprise brand, and begins its implementation, it checks the relationship of this direction in the development strategy

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Barros, Marqueyd Araujo, Mauro de Souza Pantoja, David José Oliveira Tozetto, et al. "HYDRIC: Software Validation for Measuring Water Balance." International Journal of Advanced Engineering Research and Science 10, no. 2 (2023): 157–64. http://dx.doi.org/10.22161/ijaers.102.12.

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This article presents itself as a Milky Moo Franchise Case Study and aims to establish as a general objective an analysis of the characteristics of the franchising company considering the franchise and startup business models. This analysis is based on the problem of nascent enterprises that demand to choose a business model, which in the case of Milky Moo permeated the store model, and establishes itself as a franchise. This study is derived from the following problem question: the Milky Moo business model that presents itself as a franchise can be presented or presented in its timeline chara

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Duarte, Suelma Rodrigues, Roseli Veiria Pires, and Francisco Alberto Severo de Almeida. "Entrepreneurship – The “Milky Moo” case: Can a franchise business model present startup characteristics? Theory and practice." International Journal of Advanced Engineering Research and Science 10, no. 2 (2023): 157–64. http://dx.doi.org/10.22161/ijaers.102.13.

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This article presents itself as a Milky Moo Franchise Case Study and aims to establish as a general objective an analysis of the characteristics of the franchising company considering the franchise and startup business models. This analysis is based on the problem of nascent enterprises that demand to choose a business model, which in the case of Milky Moo permeated the store model, and establishes itself as a franchise. This study is derived from the following problem question: the Milky Moo business model that presents itself as a franchise can be presented or presented in its timeline chara

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Brown, Richard S. "Franchise systems and lobbying: implications for Olsonian collective action theory." Management Decision 56, no. 11 (2018): 2357–72. http://dx.doi.org/10.1108/md-11-2017-1080.

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Purpose Previous research combining corporate political activity and collective action theory has focused solely on industry structure and its role in predicting group lobbying or PAC participation. The purpose of this paper is to use a different context—franchise systems—to apply Olsonian collective action theory to political activities. Design/methodology/approach Using a random-effects technique in STATA on an unbalanced panel data set, this paper empirically models the effects of franchise system size and degree of franchising on the level of lobbying intensity. Findings Since franchise sy

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Susriyati, Susriyati. "FRANCHISE CONCEPT ISLAMIC ECONOMIC PERSPECTIVE." IJED: International Journal of Economy Development Research 1, no. 1 (2022): 31–44. http://dx.doi.org/10.33650/ijed.v1i1.3591.

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The development of industrial world is increasing rapid, various businesses are opened freely. There are many concepts used in business, one of them is a franchise concept. This concept is one of kind business easely and most successful business models. This article is motivated by the rapid growth of the franchise business in our country Indonesia. The problems that will be examined are the development of the franchise business and how the Islamic economy views the franchise business. In Islam a franchise system is known as syirkah, namely a union between two or more people and profits are di

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Крахмальова, Ніна Анатолівна. "ФРАНЧАЙЗИНГ ЯК ФОРМА РОЗВИТКУ ПІДПРИЄМНИЦТВА СОЦІАЛЬНО ВРАЗЛИВИХ ВЕРСТВ НАСЕЛЕННЯ". Bulletin of the Kyiv National University of Technologies and Design. Series: Economic sciences 123, № 3 (2019): 57–67. http://dx.doi.org/10.30857/2413-0117.2018.3.5.

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The paper argues that franchising is a specific form of doing business that applies to all developed market-economy countries. However, the scope of franchise practice in the Ukrainian economy, in particular in the area of doing business and entrepreneurship among socially vulnerable groups, remains rather limited. The research hypothesis is to assess the attractiveness of franchising for socially vulnerable populations. The implementation of this type of entrepreneurship by socially vulnerable groups allows to gain significant benefits for all the participants of franchising relationships: fo

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Prihandono, Dorojatun, Andhi Wijayanto, and Dwi Cahyaningdyah. "Franchise business sustainability model: Role of conflict risk management in Indonesian franchise businesses." Problems and Perspectives in Management 19, no. 3 (2021): 383–95. http://dx.doi.org/10.21511/ppm.19(3).2021.31.

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Franchising is one of the most trustworthy strategic alliance formations to start or expand businesses. Like many other business formations, franchise businesses need sustainable and long-term running; these objectives can be reached by a proper relationship between partners – the franchisor and the franchisee – in the alliances. Both partners’ perspectives are valuable inputs to provide insight into understanding the sustainability of Indonesian franchise businesses. Furthermore, in any type of strategic alliances conflict is a risk that needs to be managed properly. This study aims to examin

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Asferg, Søren Guldbrand, Julie Dalbo Frost Christiansen, Charlotte Holdgård Jensen, and Michael Henneberg Thomsen. "Do Business Models Co-exist within a Franchise – A case study on a Scandinavian Franchise Chain." Proceedings of Pragmatic Constructivism 5, no. 2 (2017): 23–37. http://dx.doi.org/10.7146/propracon.v5i2.25197.

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This case study seeks to add new knowledge about Business Models. More precise it investigates whether different stores within a franchise have different interpretations of their Business Model. The aim is to examine whether the different stores to some extent compete against each other. A Danish optician franchise was chosen, and two different store managers and one employee were interviewed. While there were no clear indications of internal competition in the franchise, there seemed to be deviations in the concept of Business Models in the different stores. For example the stores are targeti

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Verstiak, Andrii, Oksana Verstiak, and Igor Vinnychuk. "INFORMATION TECHNOLOGIES AS A TOOL FOR THE DEVELOPMENT OF FRANCHISING NETWORKS." Economic scope, no. 199 (April 14, 2025): 154–58. https://doi.org/10.30838/ep.199.154-158.

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The implementation of information technologies in the franchising business is a crucial factor in its efficiency and competitiveness. The article examines the role of digital technologies in the development of franchising models, particularly the use of POS systems, CRM, ERP, e-commerce, and artificial intelligence for business process automation, improved communication, and operational management. The Unified Theory of Acceptance and Use of Technology (UTAUT) is explored as a theoretical foundation for analyzing franchisee technological adaptation. The key factors influencing technology adopt

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Samsudin, Fauziah, Sazali A. Wahab, Ahmad S. A. Latiff, Suzana I. W. Osman, Nur F. M. Zawawi, and Syed A. Fazal. "Strategic Direction and Sustainable Development in Franchising Organizations: A Conceptual Study." Journal of Sustainable Development 11, no. 4 (2018): 89. http://dx.doi.org/10.5539/jsd.v11n4p89.

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Franchising is viewed as a significant industry in contributing to the global economic development by generating an average of $3.7 billion in annual franchise sales from 40 countries and provides over 18 million jobs opportunities. Due to the expansion of franchise business markets in Malaysia, the number of franchise outlets keeps increasing more than doubled within six years, with total 10720 outlets in 2010 to 23140 outlets in 2016. To intensify the continuance of this expanding process, franchise entrepreneurs need to conserve a sustainable creative value in undergoing the challenging of

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Weaven, Scott, Jennifer Isaac, and Carmel Herington. "Franchising as a path to self-employment for Australian female entrepreneurs." Journal of Management & Organization 13, no. 4 (2007): 345–65. http://dx.doi.org/10.1017/s183336720000359x.

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AbstractThis paper provides a better understanding of the motivational incentives driving franchising choice from the female franchisee's perspective. A qualitative methodology was adopted in this research to gain a clearer picture of the salient issues influencing female entrepreneurs' evaluations of alternative business models when making the self-employment decision. A sample of 14 female franchisees and 12 female independent business owners was interviewed to gather data on the reasons supporting a woman's initial decision to enter self-employment. Major contrasts have been identified betw

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Weaven, Scott, Jennifer Isaac, and Carmel Herington. "Franchising as a path to self-employment for Australian female entrepreneurs." Journal of Management & Organization 13, no. 4 (2007): 345–65. http://dx.doi.org/10.5172/jmo.2007.13.4.345.

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AbstractThis paper provides a better understanding of the motivational incentives driving franchising choice from the female franchisee's perspective. A qualitative methodology was adopted in this research to gain a clearer picture of the salient issues influencing female entrepreneurs' evaluations of alternative business models when making the self-employment decision. A sample of 14 female franchisees and 12 female independent business owners was interviewed to gather data on the reasons supporting a woman's initial decision to enter self-employment. Major contrasts have been identified betw

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Shah, Sujal, Tehrim Khokhar, and Jignesh Vidani. "A Research Study on Effective Growth of Franchise Business Model in Cafe & Restaurant Sector in Ahemdabad City." International Journal of Business and Management Practices (IJBMP) 2, no. 5 (2024): 567–84. http://dx.doi.org/10.59890/ijbmp.v2i5.2608.

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The growth of the franchise business model in the café and restaurant sector in Ahmedabad is examined in this study, with a focus on franchisee perceptions across different age groups. Data from 172 franchisees were analyzed using a quantitative approach to test ten alternate hypotheses related to operational aspects such as training adequacy, brand recognition, and market competition. The results revealed consistent perceptions among franchisees, with no significant differences across age demographics. Specifically, franchisees uniformly accepted perceptions regarding the effectiveness of the

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Lai, Tsung-Cheng, Hsi-Lin Liu, Ryan Wu, and Chu Wu. "Examination of Operational Strategy of International Tourist Hotels." International Journal of Social Sciences and Artistic Innovations 4, no. 2 (2024): 26–34. http://dx.doi.org/10.35745/ijssai2024v04.020003.

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To gain a competitive edge in the dynamic landscape of the global tourist hotel industry, strategic development is important. Thus, we scrutinized the strategic management plans to diversify hotel business models, focusing on the role of Chief Executive Officers (CEOs). We conducted qualitative research with a snowball sampling method and interviewed ten experienced CEOs who were engaged in the industry. All interviewees possessed a minimum of 14 years of expertise and experienced a minimum of two types of business models. They experienced the industry as entry-level employees and various task

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P. Krupskyi, Oleksandr, Nataliia Stukalo, Nataliya A. Krasnikova, and Yelina A. Falko. "Franchising model for expansion of the international travel business." Problems and Perspectives in Management 15, no. 4 (2017): 230–42. http://dx.doi.org/10.21511/ppm.15(4-1).2017.07.

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The hotel sector of the travel industry is the leader according to the indicator of economic growth, which is observed in both developed and developing countries. Even under the economic instability and global natural disasters, the industry has seen growth in recent years. The franchising model for expanding activities is central to all successful hotel chains.The article deals with the franchising model for the travel business expansion and the economic performance of hotel chains such as Marriott International, Wyndham Hotels, and Hilton. They hold a prominent place in the global hotel busi

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Kim, Juyoung. "Franchise Business Sales Forecasting by comparison of Neural Network models." JOURNAL OF KOREAN MARKETING ASSOCIATION 33, no. 3 (2018): 73–90. http://dx.doi.org/10.15830/kmr.2018.33.3.73.

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Nazarkevych, I. B., and O. Ya Myshchyshyn. "Financial models of franchise: theoretical and applied aspects." Economic Bulletin of Dnipro University of Technology 89 (March 2025): 41–47. https://doi.org/10.33271/ebdut/89.041.

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Methods. The study is based on the use of such general scientific methods as: system analysis to identify relationships between elements of financial models of franchising, comparative analysis to compare different financial models of franchising, analysis of statistical data to determine the dynamics and nature of the activities of franchise companies, generalization and systematization to form theoretical conclusions. Results. The article is devoted to the problems of theoretical and applied aspects of financial models of franchising. It is substantiated that financial franchising is popular

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Bakharev, Vladimir, Andrey Klimenko, Kirill Myshaev, and Ziming Fang. "Development of the franchising market in Russian Federation under the transition to a digital economy." Theoretical economics, no. 2 (April 1, 2025): 93–103. https://doi.org/10.52957/2221-3260-2025-2-93-103.

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Franchising plays an important role in the development of entrepreneurship, as it allows potential entrepreneurs to use a proven business model and enables large companies to attract external financial and intellectual capital to develop their network. Currently, the global franchising market is undergoing a dramatic transformation due to the active use of digital technologies, which has led to the emergence of digital franchising. For this reason, it is important to assess the impact of ongoing technological changes on the functioning of the Russian franchising market. In this paper, we will

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КОМАРОВ, С. "FRANCHISE MODELS IN THE FURNITURE BUSINESS: ADVANTAGES, RISKS AND KEY SUCCESS FACTORS." Экономика и предпринимательство, no. 10(159) (December 4, 2023): 840–43. http://dx.doi.org/10.34925/eip.2023.159.10.171.

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Франчайзинговая программа предполагает воспроизведение успешного бизнеса с использованием узнаваемого бренда. Для этого необходимо заключить договор аренды помещения, найти квалифицированный персонал и готовиться к открытию магазина. Преимущество такой программы заключается в том, что не требуется обучать персонал и рекламировать бренд – он уже известен аудитории. Компании лишь нужно оповестить клиентов о запуске и провести акции для привлечения покупателей. Работа по франчайзингу упрощает начало бизнеса, избавляя от многих проблем, таких как заключение контрактов и поиск помещения. Эта модель

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Wahyu Nurjaya WK, Hamidah, Muhtarudin, and Maisa Azizah Asmara. "Improving Market Access for Leather SMEs through Marketplace and Franchise Training." ABDIMAS: Jurnal Pengabdian Masyarakat 8, no. 1 (2025): 480–88. https://doi.org/10.35568/abdimas.v8i1.5557.

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Micro, Small, and Medium Enterprises (MSMEs) in the leather and snack processing sector in Garut Regency play an important role in the Indonesian economy, especially in creating jobs and supporting regional economic growth. However, these MSMEs face challenges such as limited market access and minimal knowledge of digital marketing and franchise business models, which impact their competitiveness. This community service program aims to empower leather and snack MSMEs by training them to utilize marketplace platforms and introducing franchise models to expand their market access. The main targe

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Pacheco, Gabriela Mexia. "The Role of Risk Perception and Financial Factors in The Adoption of The Franchise Model by Coffee Sector SMEs." Revista de Gestão Social e Ambiental 19, no. 5 (2025): e012254. https://doi.org/10.24857/rgsa.v19n5-061.

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Objective: The objective of this study is to analyze how financial factors and risk perception influence the willingness of SMEs in the coffee sector in Ensenada, Mexico, to adopt the franchise model as an expansion strategy, despite its potential to guarantee long-term profitability. Theoretical Framework: The study is based on economic theories applied to entrepreneurship, risk perception, and business growth strategies. A systematic review of academic literature on franchise models, profitability, barriers to expansion, and financial sustainability in SMEs was conducted. The findings are co

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Levickaitė, Rasa, and Ramojus Reimeris. "Franchise Business Model: Theoretical Insights." Business: Theory and Practice 11, no. (2) (2010): 134–42. https://doi.org/10.3846/btp.2010.15.

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The article is based on literature review, theoretical insights, and deals with the topic of franchise business model. The objective of the paper is to analyse peculiarities of franchise business model and its developing conditions in Lithuania. The aim of the paper is to make an overview on franchise business model and its environment in Lithuanian business context. The overview is based on international and local theoretical insights. In terms of practical meaning, this article should be relevant to entrepreneurs, company owners, and future entrepreneurs planning to set up their own business

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Diochon, Monica C., and Yogesh Ghore. "Last mile farm inputs: farm shop delivers." Emerald Emerging Markets Case Studies 9, no. 3 (2016): 1–22. http://dx.doi.org/10.1108/eemcs-03-2016-0025.

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Subject area The subject areas are social entrepreneurship and marketing in social enterprises. Study level/applicability This study is applicable to undergraduate or MBA-level courses; possibly executive programs as well. Case overview Farm Shop was established in 2012 as a not-for-profit trust, with an aim of developing a distribution platform for poor, rural communities across sub-Saharan Africa so that smallholder farmers could get the farm inputs and services needed to increase their productivity and income. Attempting to reach scale, this social enterprise is in the process of building a

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Pyshkina, Anastasiya O. "DEVELOPMENT OF FORMS OF MODERN FRANCHISING." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 2/3, no. 134 (2023): 55–61. http://dx.doi.org/10.36871/ek.up.p.r.2023.02.03.009.

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Franchising as a business technology is not widely represented and in demand in the Russian business environment. But at the same time, the key advantages of franchising, while stabilizing the overall political and economic situation, make it possible to activate business activity in this business format. Moreover, the consumer services sector is the most dynamically developing segment of the service market, since the growth of the welfare of the population (projected in the medium term) and the growth of the quality of life will stimulate demand primarily in the service sector. However, in or

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Wurjanto, Haidhar Hibatullah, Yos Sunitiyoso, and Hasnul Suhaimi. "Developing A Sustainable Business Growth Strategy Through Franchising Case Study Of Company X." Eduvest - Journal of Universal Studies 4, no. 9 (2024): 8147–64. http://dx.doi.org/10.59188/eduvest.v4i9.1502.

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The primary objective of this research is to analyze the current business situation of Esteh Indonesia's Franchise Model, identify factors affecting its sustainability, and develop a new business strategy for sustainable growth. The conceptual framework is based on Rothaermel's AFI Framework, incorporating a comprehensive analysis of the 7P Marketing Mix, industry analysis using PESTEL and Porter’s Five Forces, and core competency evaluation through the VRIO framework. The literature review highlights key theoretical foundations, including franchising strategies, critical success factors, fran

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SHARMA, DR MONIKA. "A CASE STUDY ON GLOBAL BUSINESS OF SPORTS LEAGUE." International Journal Of Multidisciplinary Research And Studies 05, no. 04 (2022): 01–16. http://dx.doi.org/10.33826/ijmras/v05i04.3.

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Huge investments have been carried out in sports teams and professional sports leagues all over the world. There are different sports that are popular in different parts of the world. In the United States, it's American Football, in Europe and UK it is Football (soccer); in the Indian sub-continent and Australia, it is Cricket that attracts the largest crowd. The research analyses this business of investments in sports leagues around the world. The paper looks at the potential interest in investing in clubs and team franchises of sports leagues. The aim of this paper was to find out the attrac

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SHARMA, DR MONIKA. "A CASE STUDY ON GLOBAL BUSINESS OF SPORTS LEAGUE." International Journal Of Multidisciplinary Research And Studies 05, no. 04 (2022): 01–16. http://dx.doi.org/10.33826/ijmras/v05i04.3.

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Huge investments have been carried out in sports teams and professional sports leagues all over the world. There are different sports that are popular in different parts of the world. In the United States, it's American Football, in Europe and UK it is Football (soccer); in the Indian sub-continent and Australia, it is Cricket that attracts the largest crowd. The research analyses this business of investments in sports leagues around the world. The paper looks at the potential interest in investing in clubs and team franchises of sports leagues. The aim of this paper was to find out the attrac

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Levickaitė, Rasa, and Ramojus Reimeris. "Forming a Perceived Franchise Value: Theoretical Insights." Business: Theory and Practice 12, no. (1) (2011): 85–91. https://doi.org/10.3846/btp.2011.09.

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The article is based on literature review, theoretical insights and deals with the topic of perceived franchise value. The objective of the paper is – what elements form the franchisee's perceived value in service business (comparing with alternative of own business model). The aim of the paper is to propose systematic value elements in the process of forming a value of a franchise business model perceived by the franchisee. In terms of practical meaning, this article should be relevant to entrepreneurs, company owners, and future entrepreneurs planning to set up their own business, but lackin

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Kang, Byeongmo, and Seung Ho Yoo. "Sustainable Operations of Online and Offline Restaurants: Focusing on Multi-Brand Restaurants." Sustainability 16, no. 21 (2024): 9607. http://dx.doi.org/10.3390/su16219607.

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This study investigates the sustainable operations of a multi-brand restaurant that adopts multiple brands in a store, unlike a typical restaurant that operates only a single brand. We introduce five restaurant operation models, including three traditional single-brand ones (offline, online, and multi-channel) and two recent multi-brand restaurants with a single fixed franchise fee and multiple franchise fees proportional to the number of brands. We then investigate the performance of the models in the changing market and cost environments. Through analytical and numerical analyses, we reveal

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Alon, Ilan, and B. Elango. "Franchising and initial public offering: a signaling perspective." International Journal of Retail & Distribution Management 46, no. 11/12 (2018): 1193–208. http://dx.doi.org/10.1108/ijrdm-10-2017-0240.

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Purpose The purpose of this paper is to examine the factors associated with franchisors going public using signaling theory. Listing on the stock market is a sign that the business concept has reached a threshold level of acceptance and success. To increase the relevance of this study to practitioners, the authors focus on franchising-specific controllable variables. Design/methodology/approach This study uses a sample of 2,134 franchisors from US drawn from a survey by Entrepreneur magazine during the years 2015–2016. Binominal logistic regression models are used for analysis of the data. Fin

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Shymko, Olha V., and Serhiy M. Demydyuk. "Modern Trends in the Development of Franchising as a Business Strategy." Business Inform 1, no. 552 (2024): 363–68. http://dx.doi.org/10.32983/2222-4459-2024-1-363-368.

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The article is devoted to the study of features of franchising as a strategy of business development, which allows to form resource, technological, innovative, partner competitive advantages and take a stable competitive position in the market and, as the experience of developed countries shows, is a real mechanism for successful development of small business in the long term. The economic essence of the classical model of franchising and the socioeconomic conditions that determined its evolution are disclosed: changes in consumer behavior; strengthening customization and individualization tre

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Parzhanov, A. "COMPARATIVE ANALYSIS OF THE FRANCHISE MODEL AND INDEPENDENT ENTREPRENEURSHIP IN THE FIELD OF CLINICAL DIAGNOSTIC LABORATORIES." Scientific heritage, no. 139 (June 25, 2024): 26–30. https://doi.org/10.5281/zenodo.12525896.

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This article focuses on a comparative analysis of the franchise model and independent entrepreneurship in the field of clinical diagnostic laboratories. The study includes a review of existing literature, an analysis of the advantages and disadvantages of each model, and the identification of key factors influencing business success and sustainability. Particular attention is given to aspects such as risk reduction, brand support, decision-making autonomy, and innovation implementation. Based on the analysis, recommendations are formulated for entrepreneurs and investors interested in this sec

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Muhammad Dicky Saputra, Andi Purwanto, Danna Rayana, Aulivia Widya Putri, and Diyajeng Luluk Karlina. "Efek Menguntungkan Dari Medan Elektromagnetik." Mars : Jurnal Teknik Mesin, Industri, Elektro Dan Ilmu Komputer 2, no. 6 (2024): 122–29. https://doi.org/10.61132/mars.v2i6.530.

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This study examines the intense competition in the contemporary franchise beverage industry in Gorontalo City, where consumers have many choices that affect loyalty to certain brands. This study aims to analyze the effect of brand equity and marketing mix on customer loyalty. This descriptive quantitative research uses accidental sampling with 100 samples. Data analysis includes statistical tests as well as Structural Equation Modeling (SEM) models. This study shows that brand equity and marketing mix have a positive and significant effect on purchasing decisions, both partially and simultaneo

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