To see the other types of publications on this topic, follow the link: Franchise in service business.
Dissertations / Theses on the topic 'Franchise in service business'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 dissertations / theses for your research on the topic 'Franchise in service business.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.
1
Emerson, David. "A Study of a Community Franchise Business Model of Public Transport Service Delivery." Thesis, University of Sydney, 2020. https://hdl.handle.net/2123/23007.
Full textAbstract:
An unusual and unreported business model of public transport, known locally as a Community Franchise, was identified operating in a large Italian ski field. It is investigated by case study and compared to other more conventional ways of providing ski lifting services. The similarities between ski lifting and public transport are used to construct a hypothetical application of the regime to an urban setting. The study establishes the ways that the regime functions and how it differs from more conventional models of urban public transport in ownership, funding, and incentives. There is no explanation in the literature for the way that this regime undertakes network planning or the effects of franchisees owning and operating the individual lines of transport. A definition of design, broader than the dictionary definition, is suggested to bridge between the normal and the observed resource allocation processes. A computer game is used to experimentally investigate aspects of the ways a centrally directed network functions compared to one where individual lines of the network are owned by competing, profit-orientated franchisees. This experiment establishes that there is no significant difference to a measure of social welfare between the centrally planned version and one where competing franchisee providers maximize their profit. The principal study objective of evaluating the possible application of the regime to urban public transport is approached by canvassing a group of experts who provided anonymous responses to questions about its hypothetical application to the city of Sydney. There is little consensus in the expert view of the urban application of this regime, but an overall indication of its possible application to this role.
2
Arline, Hilda Jordan. "Marketing Strategies Used by Franchise Small Businesses to Retain Customers." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/2783.
Full textAbstract:
Franchised small businesses will not survive their first 5 years if they cannot implement marketing strategies that appeal to their customers. The purpose of this multiple case study was to explore the marketing strategies that successful franchise small business leaders used to retain customers. The population comprised 4 business leaders at franchise small businesses in North Carolina. Competitive advantage theory and blue ocean theory grounded this study. Data were collected using semistructured face-to-face interviews and review of company marketing materials. Data were thematically analyzed, and 6 themes emerged: personalization of customer service, market segmentation, innovative advertising, networking, brand identity, and loyalty programs. Market segmentation and innovative advertising are fundamental strategies for retaining customers within the target market, whereas personalization of customer service can help build positive relationships with customers. These findings could improve customer loyalty and customer satisfaction, which might increase the number of successful small businesses in the United States. The implications for positive social change include the potential for business leaders to develop effective marketing strategies to retain customers, which may benefit customers through an increase in job opportunities in the local business community.
3
Laitinen, Susanne. "Kyliga relationer eller isbitna ambassadörer : Intern varumärkesutveckling inom franchisekonceptet ICEBAR BY ICEHOTEL." Thesis, Umeå universitet, Handelshögskolan vid Umeå universitet, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-45002.
Full textAbstract:
Detta examensarbete undersöker hur materiella och immateriella ledtrådar används vid förmedling av ett tjänstevarumärke i en internationell franchisekontext. Begreppet experience room (Edvardsson, Enquist och Johnston, 2005) tillämpas för att undersöka konceptet ICEBAR BY ICEHOTEL i egenskap av testkörning (prepurchase service experience) av ICEHOTELs erbjudande, samt hur franchisegivaren hanterar de särskilda förhållanden som uppstår vid förmedling av tjänster via franchisetagare i egenskap av varumärkesambassadörer. Hur går det till när en upplevelse, lika flyktig och förgänglig som isen på Torne älv, görs materiell och flyttbar i form av ett franchisekoncept? Och vad händer med ett tjänstevarumärke när det förmedlas av en franchisetagare på andra sidan jordklotet? Studien konstaterar att franchisekonceptet ICEBAR BY ICEHOTEL uppfyller designdimensionerna för ett experience room; fysiska och immateriella artefakter, teknologi, kundplacering, kunddeltagande och interaktion med de anställda förekommer alla i någon utsträckning. Dock är den otydliga kopplingen till ICEHOTEL – en konsekvens av det tidigare namnet Absolut Icebar – avgörande för att konceptet inte kan anses utgöra en PSE (prepurchase service experience). I det studerade fallet sammanfattas det interna varumärkesarbetet i fem kategorier; dokument, materiella ledtrådar, personer och aktiviteter med anknytning till ICEHOTEL samt storytelling vilken bidrar till att skapa mening och en personlig koppling till varumärket. Det framgår av studien att kopplingen till Jukkasjärvi och upplevelsen av ishotellet är avgörande för att franchisetagarens representanter ska ”leva varumärket”. Detta medför också att den frekventa kontakten mellan franchisetagarens kontaktpersoner och franchisegivaren skapar bättre förutsättningar för buy-in av varumärkeskonceptet hos kontaktpersonerna jämfört med den juridiska franchisetagaren. Studien visar också att franchisegivarens organisationskultur präglas av en stark entreprenörsanda vilken bidragit till att varumärkeskonceptet inte bedrivits som en traditionell franchise. Härigenom får franchisetagarnas egna organisationer ett stort genomslag i exempelvis rekryteringsfrågor vilket i sin tur får effekter på den förmedlade varumärkesbilden. För att den särskiljande varumärkesbilden som förmedlas genom franchisetagarna ska motsvara den som franchisegivaren avser, behövs en förståelse för varumärket i samtliga led i organisationen samt gemensamma värdeord till stöd för exempelvis rekrytering på lokalt plan. Det framgår av studien att franchisetagarnas representanter tar ett större ägandeskap över varumärkets värderingar i de fall materiella och immateriella ledtrådar kombineras och förmedlas på ett involverande sätt. Att förmedla ett tjänstevarumärke i en internationell franchisekontext innebär en balansgång mellan franchisegivarens och den lokala franchisetagarens organisationskulturer – och preferenserna hos respektive marknad kontra varumärkets kärnvärden. Det studerade fallet illustrerar ett dilemma som uppstår när ett förgängligt erbjudande förmedlas genom franchise; hur mycket konstnärlig och entreprenöriell frihet ryms egentligen i ett kopierbart koncept? Studien ger också ett bidrag till diskussionen kring skillnader mellan tjänster och upplevelser genom att använda begreppet experience brand för att beskriva det studerade varumärket.
4
Yanchenkova, Kateryna, and Катерина Янченкова. "Perspective directions of development of the Ukrainian market of franchise services in the conditions of global transformations." Thesis, National aviation university, 2021. https://er.nau.edu.ua/handle/NAU/51228.
Full textAbstract:
1. Official website International trade administration. Retrieved from https://www.trade.gov/.
2. Official website Asotsiatsiya franchayzynhu Ukrayiny [Franchising Association of Ukraine]. Retrieved from: http://www.franchising.org.ua<br>Franchising is a profitable form of business, which is widely used in all countries with developed market economies. Not so long ago this type of business appeared in our country as well. Franchising in Ukraine is still in development stage, which opens significant opportunities for investors. In recent years international companies begin to show considerable interest in cooperation with Ukrainian partners on the basis of franchising<br>Франчайзинг - це вигідна форма бізнесу, яка широко використовується у всіх країнах з розвиненою ринковою економікою. Не так давно цей вид бізнесу з’явився і в нашій країні. Франчайзинг в Україні все ще перебуває на стадії розвитку, що відкриває значні можливості для інвесторів. В останні роки міжнародні компанії починають виявляти значний інтерес до співпраці з українськими партнерами на основі франчайзингу
5
Antonsson, Henrik, Lukas Engström, and Vytautas Verbus. "Innovation within Fast Food Restaurants : The role of the local restaurant management." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-15527.
Full textAbstract:
Background: Innovation is an important aspect of business today. It is important for companies to be innovative in order to stay competitive with their competitors. During the last couple of decades, technology has become more and more common both in our daily life, as well as in businesses. This has lead to an increase in technology implementation, especially within the service industry, where customers now can use self-service technologies in order to receive the service on their own. However, a lack of self-service technologies was discovered within the fast food industry. Since these types of innovations increased the service efficiency and decreased the waiting-time for customers, the authors believed that this would be very interesting for local managers within the fast food industry. Therefore, the authors began to investigate how much power local management has over these types of new innovations. Purpose: The purpose of this thesis is to explore how local management affects the innovation process, within fast food restaurant chains. Method: By conducting a cross-case study with the two fast food companies Subway and Max, the authors interviewed local fast food managers in order to explore the effect local management have on the innovation process. These two cases were selected since Subway fully consists of franchisees, while Max is almost completely company owned. Therefore, the two most common organizational structures within the fast food industry are included which will provide a more fair view of the industry. Conclusion: The effect of the innovation process has a positive relationship with the amount of power distributed to the local management. However, these areas differ depending on the organizational structure, with franchisees achieving their highest amount of power within medium-sized innovations and managers in company-owned outlets maintain their highest amount of power within minor innovations. Even though the overall communication was perceived as satisfying and efficient, large opportunities for improvements occur. By implementing more horizontal communication within the local management, it is in the belief of the authors that the entire internal communication will benefit. Especially this would benefit the franchise system where an increased local communication and collaboration would lead to more efficient communication throughout the entire organization.
6
Stejskal, Václav. "Podnikatelský záměr: Fornetti franchise." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-9209.
Full textAbstract:
The goal of my thesis is to prepare a viable business plan based on the tradition of Fornetti. Further consideration of the risks of business, compare the current and possible future competitors and create a financial plan for the project.
7
Leitner, Tomáš. "Podnikateľský zámer - Subway franchise." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-198401.
Full textAbstract:
Subject of this thesis is to create a business plan for the branch of Subway franchise and acquaint with the concept of franchising. Theoretical part of the diploma thesis applies to definition of franchising, its characteristics, features, advantages and disadvantages for both parties and describes the elements necessary for setting up business. In application part of the thesis is introduced the business plan for opening of Subway branch.
8
Goullet, Catherine. "Le contrôle des réseaux de franchise de service." Thesis, Metz, 2011. http://www.theses.fr/2011METZ001D/document.
Full textAbstract:
La franchise se définit comme « un système de commercialisation de produits et/ou de services » (Code de Déontologie). Trois éléments essentiels la caractérisent avec la fourniture d’une enseigne et de signes de ralliements de la clientèle, la transmission de savoir-faire et une assistance continue tout au long du contrat. Le franchiseur concède au franchisé le droit d’exploiter un concept avec l’obligation pour ce dernier de respecter l’ensemble des règles et procédures mises au point part le franchiseur. Cette relation inter organisationnelle présente un intérêt particulier pour la problématique du contrôle du fait de deux caractéristiques importantes l’indépendance juridique et financière des parties et l’interdépendance économique. Notre thèse porte sur l’étude du contrôle et son évolution tout au long de la relation de franchise. Une étude exploratoire nous a permis de proposer un modèle global et dynamique du contrôle reposant sur un séquençage de la relation en quatre phases et sur la mise en œuvre d’un contrôle pluriel. Dans une optique confirmatoire, nous avons réalisé une double enquête quantitative auprès de franchiseurs et franchisés de réseaux de franchise de service. Les résultats montrent l’existence d’une dynamique du contrôle tout au long de la relation avec un contrôle de conformité des opérations qui décroit au fur et à mesure de l’acquisition et la maitrise des savoir-faire, un contrôle d’efficacité de l’exploitation qui s’oriente vers une recherche d’efficience par la fourniture d’outils de gestion et un contrôle social qui se développe par une intégration progressive des franchisés dans la vie du réseau<br>A franchise is defined as “a system of marketing products and/or services”, (Code of Ethics). It is characterized by three essential elements : the provision of the franchisor’s distinctive signs and trade-marks, in-house training, and supervisory services throughout the length of the contract. The franchisor grants the franchisee the right to operate a concept with the requirement that he comply with all the rules and procedures developed by the franchisor. This inter-organizational relation raises a particular interest with regard to the question of control because of two important aspects : the legal and financial independence of both parties as well as their economic interdependence. Our thesis focuses on the study of control and how it evolves throughout the franchise relationship. An exploratory study allowed us to propose a dynamic and global model of control based on the sequencing of the relationship in four phases as well as the implementation of multiple controls. To corroborate our findings, we carried out a double quantitative study of franchisors and franchisees involved in networks that market services. The results point to the existence of a dynamic approach to control throughout the relationship: with compliance verifications of operations that decrease gradually as the acquisition and mastery of know-how increases; with performance controls of the business oriented towards gaining efficiency through the provision of management tools; and with a social control that develops through the gradual integration of franchisees in the life of the network
9
Maree, Petrus Johannes Hermanus. "South African fast food franchise industry's use of project management, towards a franchise project management course." Thesis, Stellenbosch : University of Stellenbosch, 2007. http://hdl.handle.net/10019.1/5030.
Full textAbstract:
Thesis (MBA (Business Management))--University of Stellenbosch, 2007.<br>ENGLISH ABSTRACT: The business format, franchising, can be defined as "the granting of a licence for a predetermined financial return by a franchising company (franchisor) to its franchisees. The grant entitles them to make use of a complete business package, including training, support and the corporate name (branding and logos). Thus enabling them (franchisees) to operate their own businesses to exactly the same standards and format as the other units in the franchise chain." (Grant 1985, p4 as cited by Altinay, L. 2004)
Franchising as a business model can be seen in essence as a proven business model that is sold as a "best practices knowledge" model to franchisees. Although the "best practices" approach is at the core of franchising no formal methodology was found to exist to guide the development thereof. The lack of a formal methodology in this regard has given rise to various self-designed so-called "project management" approaches as found to be applied in the development of franchise outlets.
This mini-thesis sets about testing the theoretical and practical integration of a formal project management approach, in fast food franchising market.
Both from a theoretical and practical point of view it was found that the
integration of a formal project management methodology and franchising as a
business model would improve the functionality of franchising as a whole. By
developing a formal methodology in a course for the franchising model, better
control over the limited scarce resources (money, time, quality and people) at
its disposal can be obtained, allowing optimal growth through proper
development, planning, monitoring and delivering of business outlets.<br>AFRIKAANSE OPSOMMING: Die besigheids formaat, naamlik agentskap, kan beskryf word as: die vergunning van 'n lisensie teen 'n voorafbepaalde finansiële tarief deur die maatskappy, aan sy agentskappe. Die vergunning leen hulle daaraan toe om gebruiksnut van die hele pakket te kan benut, insluitende opleiding, ondersteuning en korporatiewe naams- (handelsmerk en logo) gebruik. Sodoende bevoeg die gebruiksnut die agentskappe om hulle eie besighede tot dieselfde standaarde en formaat as die ander agentskappe in die groep te bedryf. (Grant 1985, p4 soos aangehaal deur Altinay, l.2004)
Agentskap as 'n besigheids model kan beskou word in wese as 'n erkende besigheids model, wat verkoop word as 'n "beste kennis praktyk" model, aan die organisasie se agentskappe. Alhoewel die "beste kennis praktyk" metode, aan die kern van agentskap is, is geen formele metodologie gevind wat die ontwikkeling daarvan reguleer nie. Die tekort aan 'n formele metodologie in die aanwending van agentskap het tot gevolg gehad dat verskeie self ontwikkelde sogenaamde "projek bestuur" metodes in gebruik geneem is in die ontwikkeling van verskeie agentskappe.
Hierdie mini-tesis is daartoe gemik om teoretiese en praktiese integrasie van 'n formele projek bestuur metodiek in die kits kos agentskap mark te beproef. Beide van 'n teoretiese en praktiese perspektief was dit bevind dat die integrasie van 'n formele projek bestuur metodologie en agentskap as 'n besigheids model, die funksionele toepassing van agentskap as 'n geheel sal bevorder. Deur die daarstelling van 'n formele agentskap kursus bied dit die organisasie beter kontrole oor hulle beskikbare skaars hulpbronne (geld, tyd, kwaliteit en mense), wat optimale groei bevorder weens die ontwikkeling van verbeterde ontwikkeling, beplanning, toesighouding, en lewering metodes.
10
Manaresi, Angelo. "Franchise channel relationships : a cross-country comparison." Thesis, London Business School (University of London), 1993. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.319661.
Full text
11
Thobejane, Letlhogonolo. "Consistency and standardization of service brands in a franchise system." Diss., University of Pretoria, 2017. http://hdl.handle.net/2263/59787.
Full textAbstract:
Franchising has proved to be one of the fastest growing business model with a high success rate and an emerging means of supporting economic growth. With this success has come increasing competition. Product and service differentiation is one major ways to competitiveness however franchise models seem to battle to standardize their point of differentiation and retain it consistently. Franchisees are important agents in this model and thus are the focus of this research.
This research focuses on the service brands in the Quick Service Restaurant franchise (QSR) system in South Africa. The aim was to gain insight in and understanding of standardization and consistency because these are regarded as key requirements for the success of both the service brands and future growth and survival of the franchise model. The study was motivated by the expanding competitive landscape of these service brands in the QSR sector and their need to achieve superior customer experience as a differentiation strategy.
A qualitative study was conducted through unstructured interviews with 12 franchisees from a multinational QSR operating in South Africa. Ethical compliance, validity and credibility were observed throughout the process ensuring that the integrity of the data was maintained. The data was analysed using computer-assisted qualitative data analysis software (ATLAS ti.)
The study contributes to literature evidence that consistency and standardization of service brands in the franchise systems is necessary for their success. In this QSR service brand, product is still considered the main differentiator compared with service. This draws the focus away from the service experience and could compromise successful service brands. An absence of knowledge as to what makes service brands in the franchise model successful could jeopardise the survival of these brands in the service system.<br>Mini Dissertation (MBA)--University of Pretoria, 2017.<br>pa2017<br>Gordon Institute of Business Science (GIBS)<br>MBA<br>Unrestricted
12
Karpushina, Darya Evgenjevna. "International Franchising as a Method for Business Expansion." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16838.
Full textAbstract:
The present Master Thesis investigates the concept of international franchising from both business and legal standpoints. The actuality of the topic is obvious: Franchising becomes one of the most perspective and fast-developing method for business expansion, and this Diploma was written as a reflection of such tendency. In the meantime, Franchising is an extremely complex and arguable business issue and still causes a kind of confusion in people's mind. For this reason, my effort in this Work is concentrated on the diversified influence franchising has on the business and economic environment, especially in times of economic troubles. And the Thesis proves the strong correlation between the economic and legal climate from the one hand, and the business opportunities from the other. This Diploma aims at the comprehensive research of the selected theoretical and practical aspects of international Franchising. The research is focused on detailed description of the three major pillars: franchise contract, the most evident franchising trends in terms of potential opportunities and risks, and, finally, the franchise overview with the analysis of the specific industries. The main conclusion that arises from this Thesis is definitely that international franchising is not just "a vehicle for conducting business" for large-scale experienced companies, but a real driver for globalization process now-a-days. The key message is that franchising tends to be considered more as the great business opportunity, even for small- or medium-sized companies, rather then a risky business concern. It is my great hope that this Master Thesis might help the potential entrepreneurs to create a broader view on franchising in international business format before making an intelligent decision about investing in a franchise.
13
Yozi, Bongiwe Linda. "Franchisors' contribution towards franchisees' business failures / B.L. Yozi." Thesis, North-West University, 2009. http://hdl.handle.net/10394/4836.
Full textAbstract:
Franchising is emerging as a highly effective strategy for business growth, local employment and regional economic development. It is the most realistic and promising formula to emerge yet for the development of business skills and a thriving entrepreneurial culture in South Africa. Many prospective franchisees believe that when they pay their franchise fee, they are buying a business. Very frequently, the franchisor has not made the franchise relationship clear to the franchisee, which results inadvertently in deciding to run things their own way, break the franchise rules and ultimately fail in the endeavor. Thus the aim of this study was to establish whether franchisors have a direct impact towards the success or failure of the franchisee's business. The causes of success and failure are central to entrepreneurial research. Thus one need to understand whether franchisors are in any way involved in franchisees' success or failure. The first chapter of this dissertation is an explanation of the franchise concept. It is in its own a brief summary of what is discussed throughout the study. Objectives of the study, scope of the study and the method of research are all discussed in this chapter.
Chapter 2 discusses many definitions of franchising: the franchise agreement, what the potential franchisees need to familiarise themselves with upon entering this contractual obligation. Advantages and disadvantages for both the franchisor and franchisee are also discussed. The relationship between these two parties is discussed as it serves as a cornerstone towards success or failure of a franchise business. This chapter thus provides a blueprint of what needs to be done in order to make a success of the franchise business.
Chapter 3 entails an empirical study by way of questionnaires, designed to ascertain whether franchisors are in any way responsible for the success or failure of the franchisee’s business. Franchisee businesses were selected in the Vaal region and 25 outlets responded to the study. The results of the questionnaire were analysed and discussed in this chapter
Chapter 4 summarises the research with conclusions and recommendations from the empirical study covered in Chapter 3. The aim was to ascertain whether research objectives were reached by the study, as stated in the literature and empirical studies. Conclusions were reached with regard to the study and one of the most important facets identified was the franchise relationship. The relationship was identified as the glue that holds the franchise partnership together; the existence and maintenance thereof, is what will make or break the franchise business.<br>Thesis (M.B.A.)--North-West University, Vaal Triangle Campus, 2010.
14
Gudmundsson, Erik, Marcus Jönsson, and Jenny Björnberg. "Dual Nation : Is the restaurant suited for franchise?" Thesis, Jönköping University, JIBS, Business Administration, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-309.
Full textAbstract:
<p>Problem</p><p>Dual Nation is a local restaurant and pub located in the centre of Helsingborg. The seven year old business has grown fast and established itself as a successful restaurant in the city. After a initial growth period, the restaurant has now reached a point where a change in its structure, strategy or system must be performed in order to witness renewed growth. A popular business system for expanding restaurants is the concept of franchise. Is the restau-rant suitable for such an expansion?</p><p>Purpose</p><p>The main purpose of the thesis is to investigate if Dual Nation is conformable for franchise expansion and how Dual Nation must be developed in order to be able to go franchise. The thesis will also provide suggestions of improvements to the owner Karin Svensson.</p><p>Method</p><p>A qualitative method has been used in this thesis. Empirical findings have been gathered from interviews with the owner and employees of Dual Nation. These findings has thereafter been analyzed with known franchise theory.</p><p>Result</p><p>The main conclusion of this thesis is that Dual Nation shall start to take actions towards a franchise development. The company will during the process find out whether they are suitable for franchising or not. None of the initial actions will be unnecessary since they are not franchise unique and therefore they will contribute to the overall efficiency of the restaurant. Examples of such actions is to nursing the brand, to try to delegate responsibility and work among the employees so the well being of the business is not dependent on a single individual, to create an environment where efforts of the employees are acknowledged and rewarded and to simplify the concept to make it transferable to other cities.</p>
15
Kremez, Zhanna. "Implementing e-Commerce Strategy in Australian Franchise Networks." Thesis, Griffith University, 2017. http://hdl.handle.net/10072/367265.
Full textAbstract:
This dissertation serves three major purposes: (1) to create new knowledge in the domain of franchising research, (2) to assist future academic inquiry by advancing the understanding of the use of ecommerce in franchising, and (3) to develop a framework to assist franchisors to find suitable models in ecommerce adoption and gain franchisee acceptance. It is proposed that inherent contradictions exist when ecommerce and franchising are combined due to potential eencroachment and franchisee acceptance of the franchisor’s strategy. In addition, ecommerce challenges franchising as a mode of distribution, as it implies a high level of centralisation, whereas franchising prior to the ecommerce age was structured to decentralise the franchisor’s business and distribution arrangements. Therefore, this thesis aims to address questions around how ecommerce can be successfully incorporated into franchise networks, especially those that had not anticipated the onset and the proliferation of ecommerce in their initial structure. These research questions are addressed primarily through qualitative methods of data collection
and analysis, although a small part of this thesis contains a quantitative study used to confirm and generalise the findings of the exploratory qualitative phase. This doctoral research consisted of three main phases of data collection and analysis.<br>Thesis (PhD Doctorate)<br>Doctor of Philosophy (PhD)<br>Griffith Business School<br>Griffith Business School<br>Full Text
16
Burdina, Maria. "Franchising jako forma podnikáni na příkladu vybrané společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-192992.
Full textAbstract:
The theme of this work is "Franchising as a form of business on the example of selected company" - Coffeeshop Company. The aim of this thesis is to analyze the concept of franchising to the case of Coffeeshop Company. The thesis is divided into three chapters. The first chapter deals with basic concepts, characteristics and advantages and disadvantages of franchising as a form of business. The second chapter is devoted to the legal aspects: legislation changes introduced by the new Civil Code, establishing a franchise company and franchise agreement. The third chapter is devoted to presentation of Coffeeshop Company, its products, franchise concept. In the second part of the chapter there is a questionnaire survey among franchisees, which is followed by recommendations for improving cooperation between the franchisor and franchisees.
17
Fourie, Daniel Johannes. "Breaking through the entrepreneurial air pocket to sustain and grow a small franchise business." Thesis, Stellenbosch : Stellenbosch University, 2008. http://hdl.handle.net/10019.1/14902.
Full textAbstract:
Thesis (MBA)--Stellenbosch University, 2008.<br>ENGLISH ABSTRACT: Small business development and growth is for no one as important as to the
entrepreneur at the helm of a small business. Small business is also by no means not a big
priority when the South African government is concerned. Not only does the
government talk about small business developments but has in fact within the recent
past contributed and established many enabling initiatives towards small business
developing.
Within the scope of this research report it is empowering to know that the single
entrepreneur is not alone in his or her battle to push their individual businesses to
higher altitudes.
This helping hand is even more extended when a small business adapts the form of a
franchise. Within such an environment entrepreneurs can expect business support not
only from their local government but also through much more personal and incisive
interactions from the franchisor. Although this form of conducting a business might
seem like the most logical and safest way to enter into a small business, a few potential
pitfalls are highlighted as well as certain alternatives to the franchise concept.
Within the franchise business concept, Postnet is introduced firstly on a national basis
where after an individual Postnet franchise is exposed to financial growth therapy. This
is mainly achieved by conducting a thorough industry and SWOT analysis.
Finally it is suggested that cost reducing strategies, combined with brand development,
avoiding growth hampering factors, marketing initiatives and the continued strive
towards the recognition and early adoption of industry related opportunities can never
be substituted for any amount of government or franchisor support in order to establish
and maintain sustainable growth within a small business.<br>AFRIKAANSE OPSOMMING: Die groei en ontwikkeling van 'n klein sake onderneming is vir niemand meer belangrik
as vir die individuele entrepeneur wat aan die stuur van so 'n klein sake onderneming
sit nie. Die Suid-Afrikaanse regering gee ook veral baie aandag aan die ontwikkeling van
klein sake ondernemings. Daar word nie net gepraat van klein sake ontwikkeling in
regeringskringe nie, maar daadwerklike aksie is al geneem met verskeie inisiatiewe wat
reeds die lig gesien het ter ondersteuning van klein sake ontwikkeling in Suid Afrika.
Vanuit die fokus van hierdie verslag is dit bemoedigend om te weet dat die klein sake
entrepreneur nie alleen hoef te veg om sy of haar individuele besigheid tot nuwe
vlakke te dryf nie.
Hierdie helpende hand word nog meer ondersteunend en persoonlik as 'n klein sake
onderneming die vorm van 'n konsessie aanneem. Binne so 'n omgewing kan
entrepreneurs meer as net ondersteuning van plaaslike owerhede verwag, maar
persoonlike en interaktiewe insette vanaf die konsessie houer. Alhoewel hierdie tipe
besigheidsformaat na die mees logieste en veiligste vorm van 'n klein sake
onderneming mag lyk, word daar wel 'n paar potensiele lokvalle uitgelig sowel as
alternatiewe strukture tot die konsessie besigheidsformaat.
Binne die konsessie besigheidsformaat word Postnet bekendgestel, eerstens op 'n
nasionale basis waarna daarvolgens die moontlikhede van finansiele groei ten opsigte
van 'n individuele Postnet konsessie ondersoek word. Dit word hoofsaaklik bereik deur
'n industrie analiese en 'n "SWOT" analiese te doen.
Laastens word bevestig dat koste verminderings analiese gekombineer met
handelsmerk ontwikkeling, die venmelding van teenwerkende groei faktore,
bemarkingsinisiatiewe en die volgehoue strewe na herkenning en vroegtydige
aanneming van relevante industrie geleenthede, nooit vervang kan word vir enige
hoeveelheid regerings of konsessie houer hulp ten einde volgehoue groei in 'n klein
sake onderneming te handhaaf nie.
18
Moses, Tiffany. "Knowledge Management Strategies for Competitive Advantage in the Convenience Foods Franchise Industry." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/4656.
Full textAbstract:
The lack of successful knowledge management (KM) practices significantly hinders competitive advantage in small businesses. This case study was designed to explore what effective KM strategies convenience foods franchise industry business owners or managers use to increase competitive advantage. The study population consisted of 7 fast food franchise owners or managers in or near the Research Triangle Park area of North Carolina. The cognitive model of KM was the conceptual framework that grounded the study. Face-to-face interviews were used for the data collection process. Data were organized into nodes and coded for thematic analysis. The 3 major themes that emerged from the data were training as a KM strategy for competitive advantage, people-focused KM strategy for competitive advantage, and a collaborative team environment for KM implementation. The implications for positive social change include assisting in extending the life and dominance of U.S. based franchised businesses through improved competitive advantage strategies. The sustainment of local franchise businesses could also benefit local communities in the form of job opportunities and economic stimuli.
19
Panda, Swati. "Attracting the Right Partner: Signaling in Business-to-Business Relationships." Thesis, University of North Texas, 2020. https://digital.library.unt.edu/ark:/67531/metadc1707248/.
Full textAbstract:
In the pre-relationship exploration stage of a business-to-business (B2B) relationship, firms find it difficult to evaluate other parties because of the prevalence of information asymmetry. Firms must make informed decisions, otherwise, they end up in a contentious long-term relationship, which adversely affects the performance of both sides. While majority research on B2B relationships is focused in the post-relationship phase, very little has been done to identify strategies that firms can adopt to signal their firm characteristics in the pre-relationship phase. This is important, as such signals can help firms make informed purchase decisions by cutting through the information asymmetry. Also, sending the right signals can help firms extract a price premium from their prospective partners, contributing positively to their bottom line. Therefore, this dissertation consists of three essays with the objective to (i) identify positioning strategies that sellers can use to signal firm characteristics and test which elements of firm characteristics enable them to extract a price premium (ii) identify branding strategies that sellers can use to signal firm characteristics and test which elements of firm characteristics enable them to extract a price premium (iii) investigate signals that affect firm performance.
20
Quaram, Youness. "Communication organisante et agentivité à distance : le cas d'une station service en franchise." Thesis, Toulouse 2, 2014. http://www.theses.fr/2014TOU20086/document.
Full textAbstract:
Cette thèse questionne les pratiques du management à distance dans les organisations contemporaines (franchise, sous-traitance, joint-venture, etc.). Elle s’inscrit dans les Sciences de l’Information et de la Communication et en particulier dans le champ de la communication organisationnelle. A partir d’une étude de terrain réalisée dans une station-service en franchise, elle s’attache à répondre à trois questions principales : (1) En quoi peut-on dire que la franchise est une forme de management à distance et quelles en sont les caractéristiques ? (2) De quelle nature sont les capacités d’action – ou agentivités textuelles - qui organisent les routines de travail dans la station service étudiée ? (3) Comment ces capacités d’action se manifestent-elles dans les routines conversationnelles et quels modes d’existence organisationnelle constituent-elles ? Elle apporte des éclairages sur la force de l’action – ou agentivité – à distance qu’exerce le management sur ce que disent et font les membres d’une organisation, à travers une reconceptualisation, de la distance et des routines, fondée sur une dynamique organisante des capacités d’action et sur les dimensions conversationnelles et textuelles de la communication. Ce qui renouvelle également notre conception du mode d’existence de l’entreprise et ouvre le débat sur les formes d’autorité que contribue à généraliser la franchise comme forme de management à distance<br>Inscribed in Information and Communication Sciences and in particular in the field of the organizational communication, this research questions the practice of management at distance in contemporary organizations (franchise, subcontracting, joint-venture, etc.). From a field study realized in a Highway Gas Service’s station, it tries to answer three research questions: (1) To what extent can we say that the franchise is a form of management at distance and what are its characteristics? (2) What are the natures of the capacities of action – or textual agencies – that organize working routines in the studied gas station? (3) How do these capacities of action intervene during the conversational routines and what modes of organizational existence do they establish? This thesis sheds light on the strength of the action – or agency – at a distance exerted by management upon what say and do the members of an organization, through a conceptualization of distance and routines based on a the conversational and textual dynamic that organize those capacities of action. This thesis also renews our conception of the mode of existence of the firm and opens the debate on the forms of authority that contributes to widespread the franchise as a model of management at distance
21
Hsu, Li-Tzang (Jane). "The franchise decision and financial performance : an examination of restaurant firms." Diss., Manhattan, Kan. : Kansas State University, 2007. http://hdl.handle.net/2097/437.
Full text
22
Perkins, Audrey Rebecca Ann. "The franchise gas station: a study of agenda, subtext, and consequence." Thesis, Virginia Polytechnic Institute and State University, 1993. http://hdl.handle.net/10919/52133.
Full textAbstract:
The icon of the corporate gas station is a familiar site to any mobile consumer in the United States. Its familiarity is a result of the high demand for a product and repeated structures present in each community. according to the marketing material, such recognition is a desired architectural end, yet this end is not the result of architectural endeavors alone. For the advancement of the corporation, marketing is used here to promote the ease of use and the desired corporate image. There is no fault in such a procedure. It is interesting to consider the gas station as a paradox of forces and intentions. The paradox consists of the images of the literature and the reality of the structure. The literature projects an image of desired harmony, non-obtrusive and neutral participation in any environment. At the same time, the recognition of a moulded and repeatable form is used to attract and comfort the customer into a situation of “brand recognition”. Therefore, the building distinguishes itself from its background. Obviously, this is not in order to advance profits by attracting customers. Neither interest is “incorrect” yet the dually directed function of the structure is not always expected or considered. Claiming the accommodation of both the community and customers within the same structure is a desired policy of the corporation.<br>Master of Architecture
23
Paridon, Anthony. "Service in Business." Kent State University / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=kent1461066526.
Full text
24
Yick, Wai-man Winson. "Franchise : a survival kit for the small real estate agency practice /." Hong Kong : University of Hong Kong, 1998. http://sunzi.lib.hku.hk/hkuto/record.jsp?B25939932.
Full text
25
Mamabolo, Frans. "Perceptions of owners and managers on factors that influence the success of Supa Quick franchise outlets in Cape Town." University of the Western Cape, 2015. http://hdl.handle.net/11394/4740.
Full textAbstract:
Magister Commercii - MCom<br>Small business faces challenges of surviving amidst competition from established businesses, due to lack of resources and quality management. Hence many of these businesses do not last for long. Small businesses do not only need capital resources to succeed, but need intangible assets as well. These intangible resources are also called Human Capital, and include elements such as education, experience and motivation. This study has limited its focus to only one element of human capital, the experience of the owner or managers of the Supa Quick franchise. This research is undertaken to examine the perceptions of owners and managers on the impact of their experience and the franchise standard operating procedures (SOP) on the success of their franchise business. Furthermore, the study looks at factors that impede business performance, as well as other measures used by owners and managers to measure their business success, besides the normal financial measures used every day. In order to collect data, the qualitative method was employed using a questionnaire which consisted of open- and closed-ended questions in the form of 4 - point Likert scales type questions. The questionnaire was administered to 12 Supa Quick franchise owners and managers in the Cape Town Metropolitan areas and Stellenbosch. The findings indicated that more than 90 % of the studied Supa Quick owners and managers perceive experience as an important factor in influencing their business performance. Furthermore, 100% of them say that franchise SOP play a part in the success of their franchises. However, they have many different ways in which they measure success in their businesses and the factors that impede their business performance. The results of this research add to the current existing literature on improving business performance and success. Also, it will assist in guidance of entrepreneurs who want to start or buy franchise businesses.
26
Zhu, Xia. "Service experience in business-to-business relationships." Thesis, University of Manchester, 2012. https://www.research.manchester.ac.uk/portal/en/theses/service-experience-in-businesstobusiness-relationships(df97b6a0-cce1-4380-a79f-f202b34fa2a1).html.
Full textAbstract:
This research project explores how service experience impacts on business-to-business relationships. It investigates the role of service encounters in a business-to-business context through examining the characteristics of service encounters in business-to-business markets and how service encounters impact on business-to-business relationships. Service failure and recovery in business-to-business markets are also explored. The theoretical background stems from both services marketing and business-to-business marketing. The literature review encompasses investigations of service encounters and service failure and recovery in both consumer and business-to-business markets. The project attempts to merge these areas of knowledge, by extending the domain of service research from consumer markets to business-to-business markets. The researcher notes that different characteristics may exist between consumer and business-to-business markets, and so studies of service issues developed in consumer markets are used as guidance rather than simply being transferred to a business-to-business context. As the nature of this project was exploratory, case studies were selected as a suitable research strategy, and two case studies were carried out. The first case study was in the metal finishing industry in the North of England and included 20 interviews. The second case study was in the paint and coatings industry in the North West of England and included 20 interviews. In both case studies, suppliers' and customers' perspectives were investigated to allow a dyadic understanding of the role of service in supplier-customer relationships. Other data such as direct observation, shop floor visits, company brochures, a research diary and notes were also used. Computer-assisted NVivo software was employed to assist data analysis. A thematic approach was applied to analyse the data. The findings revealed similarities and differences in service encounters, and service failure and recovery, between consumer markets and business-to-business markets. Communication, adaptation, help and people were identified as key factors in business-to-business service encounters, impacting on business-business relationships. The influences of domino effects on business-to-business customers' service experience were found to be significant and illustrate the complexity of the business-to-business service experience. The results suggest that service recovery strategies that are employed in consumer markets may also be effective in business-to-business markets, but because of the active role that business-to-business customers were observed to play, the strategies may need to be extended. This project has both theoretical and managerial contributions. Theoretically, it extends the domain of service experience research from consumer markets to business-to-business markets, by filling in a gap in the services marketing literature by investigating business-to-business service failure and recovery. It contributes to the business-to-business marketing literature by discussing the role of service explicitly in interactions and, thus, extends the understanding of supplier-customer relationship processes. Managerially, the research provides companies with an additional approach to managing their business-to-business relationships through improving service performance and explicitly considering service recovery processes.
27
Horgen, Alexandra, and Josef Westling. "En kvalitativ studie om investeringsprocessen i svenska franchiseföretag." Thesis, Södertörns högskola, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-41572.
Full textAbstract:
Purpose: The purpose of this study is to investigate the investment process within Swedish franchises. Furthermore, the study aims to investigate the franchisees participation in the investment process. Theory: The theoretical framework of reference in this essay consists of hand-picked theories and previous research articles of the investment process and franchise. Method: The thesis is a qualitative case study in which semi-structured interviews have been conducted with four cases. All companies are full members of the Swedish Franchise Association. Empirics: The data collected through semi-structured interviews is presented company á company to make the essay as clear and transparent as possible. Analysis of the empiricism comes in a separate section where the data is set against the theoretical framework of reference. Conclusion: The study results in the absence of a specific model for the investment process of Swedish franchises. The weight the companies put into the different phases of the investment process varies depending on how the franchise concept is structured. The study shows that franchisees participation in the investment process varies for the same reason.<br>Syfte: Syftet med denna undersökning är att undersöka investeringsprocessen i svenska franchiseföretag. Vidare är syftet att undersöka franchisetagarens delaktighet i investeringsprocessen. Teori: Den teoretiska referensramen i denna uppsats består av handplockade teorier och tidigare forskning rörande investeringsprocessen och franchise. Metod: Uppsatsen är en kvalitativ fallstudie där semistrukturerade intervjuer har genomförts med fyra fallföretag. Samtliga företag är fullvärdiga medlemmar i Svenska Franchiseföreningen. Empiri: Den data som samlats in med hjälp av semistrukturerade intervjuer presenteras företag för företag i syfte att göra uppsatsen så tydlig och transparent som möjligt. Analys av empiri presenteras i ett eget avsnitt där datan ställs mot den teoretiska referensramen. Slutsats: Undersökningen påvisar att det inte finns någon specifik modell för investeringsprocessen i svenska franchiseföretag. Tyngden företagen lägger i de olika faserna av investeringsprocessen varierar beroende på hur franchisekonceptet är uppbyggt. Undersökningen visar att franchisetagares delaktighet i investeringsprocessen varierar av samma anledning.
28
Roussety, Antoine Maurice. "An Integrated Economic Model for the Evaluation of Franchise Systems: A Synthesis of Agency and Finance Theories." Thesis, Griffith University, 2015. http://hdl.handle.net/10072/365354.
Full textAbstract:
The fundamental approach to measuring goodwill in franchisee-operated businesses is the same for any other business models. However, the difference lies in the methodology, more particularly in the calculation of a risk premium, the identification of cash-flows, and the evaluation of the franchise system.
Franchisees are common law agents and are not free agents, unlike their counterparts that operate independent businesses. They are prescriptively created, governed, and terminated by contracts that are determined and controlled by their principal. As principals, franchisors rely on franchisees to do that which they cannot do themselves with equal efficiency. In order to facilitate this arrangement, they enter detailed contracts that express their reciprocal intentions and expectations. These include such things as performance standard, revenue sharing, risk allocation, operational protocol, and intellectual property rights. In fact, franchisors insist on retaining proprietary rights to all intellectual property and instead grants to the franchisee a contractual right to use it for a limited period. During that period, franchisees have to mobilise their financial and intellectual capital to leverage the intellectual property for cash-flow generation. This process often generates valuable goodwill. Arguably, goodwill exists, where the total value of cash-flows generated from the business exceeds the opportunity cost of net tangible assets employed in the business.<br>Thesis (PhD Doctorate)<br>Doctor of Philosophy (PhD)<br>Griffith Business School<br>Griffith Business School<br>Full Text
29
Chamoun, Christoffer. "Self-Service Business Intelligence : Kritiska framgångsfaktorer för att tillämpa Self-Service Business Intelligence." Thesis, Högskolan i Skövde, Institutionen för informationsteknologi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-15645.
Full textAbstract:
Self-service Business Intelligence är idag ett relativt nytt koncept och det blir vanligare idag att verksamheter börjar röra sig mot denna nya trend inom Business Intelligence för att att göra sina användare mer flexibla i sitt beslutsfattande. Anpassningen idag till Self- service BI är idag är låg och har sjunkit de senare trots stora investeringar. Konceptet med Self-service BI är kan vara svårt för användarna att förstå och det finns ett antal faktorer som kan bidra till att öka anpassningen och uppnå framgångar med att tillämpa SSBI. Denna studien syftar till att ta reda på: ”Vad finns det för kritiska framgångsfaktorer för att tillämpa Self-Service BI? ”. För att besvara frågan användes en kvalitativ metod och insamlingen för data utfördes med hjälp av semistrukturerade intervjuer. Intervjuerna utfördes på 6 företag med 6 olika respondenter som har erfarenhet inom SSBI och BI. Respondenterna bidrog med empirisk underlag för att kunna besvara studiens frågeställning, men även till litteraturen med information som litteraturen tidigare inte nämner. Resultaten har visat att svaren från respondenterna och litteraturen går i linje med varandra när det gäller kritiska framgångsfaktorer. Framgångsfaktorerna som diskuteras och tas upp av respondenterna och litteraturen var: Rätt verktyg för rätt användare & anpassningsbara användargränssnitt, utbildning, data governance & data management, kartlägga användare och tillgänglighet av data för att framgångsrikt tillämpa SSBI. Nya faktorer som framkom under de semistrukturerade intervjuerna med respondenterna var: Change management, kommunikation och experimentering & testning.
30
Frauendorf, Janine. "Customer processes in business to business service transactions /." Wiesbaden : Dt. Univ.-Verl, 2006. http://deposit.d-nb.de/cgi-bin/dokserv?id=2870462&prov=M&dok_var=1&dok_ext=htm.
Full text
31
Frauendorf, Janine Kleinaltenkamp Michael. "Customer Processes in Business-to-Business Service Transactions /." Wiesbaden : Deutscher Universitäts-Verlag, 2006. http://deposit.d-nb.de/cgi-bin/dokserv?id=2870462&prov=M&dok_var=1&dok_ext=htm.
Full text
32
Rova, Frida, and Emelie Löfdahl. "Kontroll i ett franchisesystem : En fallstudie om kontroll av affärskonceptet." Thesis, Linköping University, Linköping University, Linköping University, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-59545.
Full textAbstract:
<p>Vi har genom vår studie identifierat ett kontrollmönster där ett antal faktorer är avgörande för vilka kontrollmekanismer som används. Dessa kontrollmekanismer använder franchisegivaren som hjälpmedel för att kontrollera att franchisetagaren jobbar i enlighet med det befintliga affärskonceptet. Vi kan se att kontrollmekanismerna används olika beroende på i vilket stadium samarbetet parterna befinner sig i.</p>
33
Blomqvist, Filip, Emil Jansson, and Peter Gustavsson. "Win–Win? : -En kvalitativ studie om franchisetagarens förhållningssätt till de faktorer som påverkar lönsamheten." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-48377.
Full textAbstract:
Sammanfattning Datum: 8/6–2020 Nivå: Kandidatuppsats i företagsekonomi, 15 hp Institution: Akademin för Ekonomi, Samhälle och Teknik, Mälardalens högskola Författare: Emil Jansson (96-10-02) Filip Blomqvist (98-02-07) Peter Gustavsson (95-06-25) Titel: Win–Win? – En kvalitativ studie om franchisetagarens förhållningssätt till de faktorer som påverkar lönsamheten. Handledare: Kerstin Nilsson Nyckelord: Franchise, Ledarskap, Effektivitet, Lönsamhet. Frågeställning: - Hur påverkar franchisekonceptet lönsamhet? - Hur påverkar ledarskapet lönsamheten? - Hur påverkar effektiviteten lönsamheten? Syfte: Studiens syfte är att undersöka och ta reda på hur faktorerna franchise, ledarskap och effektivitet påverkar lönsamheten hos franchisetagare inom försäkringsbranschen. Metod: I denna studie har en kvalitativ forskningsmetodik tillämpats. Empirin består av åtta semistrukturerade intervjuer. Ett deduktivt tillvägagångssätt har tillämpats. Slutsats: Några av faktorerna som påverkar lönsamhet är franchise, ledarskap och effektivitet. Dessa faktorer är inget som aktivt arbetas med inom de kontor som studerats. För att påverka lönsamheten behöver kontoren aktivt arbeta med dessa tre faktorer för att både franchisetagaren och franchisegivaren ska nå en högre lönsamhet och mer gynnsamma förhållanden.<br>Abstract Date: 8/6–2020 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Emil Jansson (96-10-02) Filip Blomqvist (98-02-07) Peter Gustavsson (95-06-25) Title: Win–Win? - A qualitative study of the franchisee's approach to the factors affecting profitability Tutor: Kerstin Nilsson Keywords: Franchise, Ledarskap, Effektivitet, Lönsamhet. Research questions: - How does the franchise concept affect profitability? - How does leadership affect profitability? - How does efficiency affect profitability? Purpose: The purpose of the study is to investigate and find out how the factors of franchise, leadership and efficiency affect the profitability of franchisees in the insurance industry. Method: In this study, a qualitative research methodology has been applied. The empirical data consists of eight semi-structured interviews. A deductive approach has been applied. Conclusion: Some off the factors that affect profitability are franchise, leadership and efficiency. These factors are not something that is actively worked on within the offices studied. In order to influence profitability, the offices need to actively work on these three factors in order for both the franchisee and the franchisor to achieve higher profitability and more favorable conditions.
34
Richter, Andrea. "Business Plan Sweden Immigration Service." Thesis, Jönköping University, Jönköping International Business School, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-1366.
Full text
35
Hellsten, Mimmi, and Sophie Johansson. "Den olönsamma e-‐handeln för dagligvaror : Möjligheter och utmaningar i en decentraliserad organisation." Thesis, Linköpings universitet, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-160686.
Full textAbstract:
Bakgrund: Livsmedelsförsäljningen online befinner sig i den mest expansiva fasen i branschens historia. Det är svårt att hitta en prisnivå som täcker de tillkommande kostnaderna som onlinehandeln medför och som kunderna är villiga att betala. Den decentraliserade styrningen och det självständiga ägandet som ICA innehar står i konflikt med hur en effektiv e-handel bedrivs. Det råder således många frågetecken kring hur onlinehandeln för dagligvaror ska bli ekonomiskt hållbar. Syfte: Studien syftar till att genom en fallstudie undersöka och förklara upplevda möjligheter och utmaningar som har uppstått vid implementeringen av e- handeln inom dagligvaruhandeln. Vidare syftar studien till att undersöka och förklara hur den decentraliserade styrningen har påverkat upplevda möjligheter och utmaningar samt hur organisationen arbetar för att skapa en ekonomiskt hållbar affärsmodell. Genomförande: Studien är en fallstudie av kvalitativ karaktär där empirin har samlats in genom semi-strukturerade intervjuer med representanter från ICA-butiker och ICA Sverige. Den abduktiva ansatsen har möjliggjort en djupare förståelse av fenomenet då empirin och teorin har utvecklats och bearbetats under studiens gång. Slutsats: Studiens resultat visar på flertalet möjligheter och utmaningar som är relaterade till organisation, internt nätverk samt kundrelation. Möjligheter som har uppstått är bland annat; nya marknadsandelar, ökad kundkännedom samt ökat kundvärde. Utmaningar som har uppstått är bland annat; ökad konkurrens, prissättningsproblematik, ineffektiv plockningsprocess och en enhetlig bild av företaget. Vissa av dessa är specifikt relaterade till den decentraliserade styrningen och franchiseägandet och andra är oberoende av organisations- och distributionsstruktur. En ekonomiskt hållbar affärsmodell skapas genom bland annat; motiverade medarbetare; nyttjande av lastbilens fulla kapacitet samt en framåtanda som genomsyrar hela organisationen.<br>Background: Online grocery shopping is in its most expansive phase in history. It is difficult to find a price level that covers the additional costs related to e-commerce and the customer’s willingness to pay. The decentralised control and the franchise ownership ICA possesses is in conflict with an effective e- commerce. Therefore, there are several questions about how e-commerce for groceries can be economic sustainable. Purpose: The purpose of this study is to examine and explain perceived opportunities and challenges that have emerged by the implementation of e-commerce. Furthermore, the study aims to examine and explain how the decentralised control has affected perceived opportunities and challenges and how the organisation works with creating an economic sustainable business model. Completion: This is a case study based on a qualitative method and the data has been gathered through semi structured interviews with representatives from ICA stores and ICA Sverige. The abductive research approach has enabled a deeper understanding of the phenomenon by allowing the data and theory to adapt during the process. Conclusion: The result of the study displays several opportunities and challenges related to organisation, internal network and customer relationship. Opportunities that have emerged are for example; new market shares, increased customer knowledge and increased customer value. Challenges that have emerged are for example; increased competition, pricing problems, ineffective picking process and a homogenous picture of the company. Some of these challenges are specifically related to the decentralised control and the franchise ownership while other are neither affected by the organisation- nor distribution structure. An economic sustainable business model is created by, for example, motivated employees, usage of the truck’s full capacity and a forward thinking that influences the entire organisation.
36
易偉文 and Wai-man Winson Yick. "Franchise: a survival kit for the small real estate agency practice." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1998. http://hub.hku.hk/bib/B31256764.
Full text
37
Forkmann, Sebastian. "Challenges of change in business-to-business markets." Thesis, University of Manchester, 2013. https://www.research.manchester.ac.uk/portal/en/theses/challenges-of-change-in-businesstobusiness-markets(ef771ed7-8d31-45c8-b8f3-4e17b54dc159).html.
Full textAbstract:
This dissertation is structured around three original studies that offer unique insights into the challenges of change in business-to-business markets. All three studies share as an important starting point that firms rely on other firms to achieve strategic flexibility in volatile business environments. This means that firms source critical resources from business relationships in order to reduce long-term investments in times of change. From this perspective, firms' competitive advantages cross the boundaries of the firm and are embedded in their business partner networks. Thus, firms' business relationships and networks have become an important locus of organizational change in order to respond to turbulence in firms' business environments. Study one of this dissertation recognizes the importance of supplier relationships as a mechanism to react to changing business environments. The article focuses on the dynamic capabilities that enable firms to structurally reconfigure their supplier portfolios or supply networks in order to access necessary resources. The framework of relationship management capabilities introduced, is structured around three important sub-dimensions: relationship initiation, development, and ending capabilities, which collectively enable a firm to manage the reconfiguration of resource portfolios accessed via supplier relationships. The key implication for management relates to thinking beyond firms' established supply chains in times of change. While to a certain degree change can be absorbed within firms' existing supply chains, there might be a need to be 'agile', i.e. search for other suppliers who are better suited to more efficiently and effectively address such changes affecting firm competitiveness in the long run. While study one highlights the importance of firms' agility in adapting their supply chains in response to changes in their business environment, study two of this dissertation, although with a focus on the demand side of the business model, addresses the managerial challenges associated with such an agile adaptation process. Study two conceptualizes a framework for business model change and provides managers guidance to approach business model redesign. In particular, study two focuses on service business models and introduces the concepts of service infusion and defusion as important processes of business model redesign. The service infusion and defusion framework provides a pragmatic and systematic approach to understanding the nature of the business model change that companies have to manage, as well as linking these changes with knowledge creation and transfer processes. These are shown to be key for successfully managing such a business model redesign. While studies one and two assume strategy and its implementation to be key to a successful response to changes in firms' business environment, study three draws attention to the difficulties of arriving at such an appropriate or fitting response strategy in the first place, given the available information. In particular, this study examines the link between sensing changes in firms' business environments and managerial decision making in the form of strategy choice. Thereby, the study shows that strategy change causes disruptions, which eventually affect firm performance. This effect is compounded with increasing sensitivity to change as well as increasing number of factors that trigger change, and thus impairs the long term benefits of such strategy change. Thus, the effectiveness of strategy or business model changes and their implementation is inevitably contingent on distinguishing key signals from noise that disturb or misguide firms' strategic decisions.
38
Kim, Michelle. "Cracking the Hollywood Formula: The Secret Powers of the Superhero Franchise." Scholarship @ Claremont, 2012. http://scholarship.claremont.edu/cmc_theses/396.
Full textAbstract:
There are many perceived advantages of developing a film from a comic book series such as its preexisting built-in audiences, easy marketability, licensing opportunities of comic book characters, and easily adaptable stories. All these qualities make the comic book conducive to film adaptation and profitable franchises. Studios have also taken notice and have been producing comic book inspired films in record numbers in the past decade. This thesis will investigate the comic book-to-film phenomena and will attempt to quantify whether it is in fact as lucrative as it appears. In order to quantify the effect of the comic book variable on film's success, this study will utilize the ordinary least squares method. By regressing the comic variable along with all other control variables, we hope to determine if the effect of the comic variable varies between two different measures of success.
39
Ahlman, Madeleine, and Lundin Johan Blomqvist. "Kan franchisetagaren karaktäriseras vid rollen av en egenföretagare?" Thesis, Södertörn University College, School of Business Studies, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-1490.
Full textAbstract:
<p>Problem: On the basis of the franchisees role and how he look up on his role in his business, should one like the Swedish Law applies characterize the franchisees role as the role of a contractor?</p><p>Purpose: The purpose with this research is too survey the franchisee in his business and how he looks upon his role as a franchisee and see if this like the Swedish Law states be characterized as the role of a contractor.</p><p>Methodology: By doing a proportional stratified selection within the the Swedish Franchising community, nine semi structured interviews has been made. The empirical foundation of these interviews has been concentrated and analysed with the support of the chosen theories. The result of the analysis has created the conclusion.</p><p>Theoretical perspectives: The research is built up of three angels of approach; the role, the business and the economy within the franchisee and the contractor. The three approaches aim too illustrate the role of the franchisee, the franchisees role in the business and the economical effects in franchising. The approaches that are being used is not theories but models of standards.</p><p>Empirical foundation: The empirical foundation of the study is consisting of the answers of the nine franchisees. They have been contracted to Gallerix, MakeUpStore, SpecsaversBlic, Subway och 7 – Eleven.</p><p>Analysis / Result:</p><p>The study lead to an extension of the chosen theories. Similarities and differences has been identified and analysed. These are the base and the ground for the conclusion.</p><p>Conclusion: The franchisee should not be named contractor like the Swedish Law applies with the focus on the role, business and economy.</p><br><p>Problem: Utifrån franchisetagares roll och hur denne ser på sin roll i sin affärsverksamhet, bör man som i juridisk aspekt karaktärisera franchisetagarens roll som den av en egenföretagares eller är denna roll av annan karaktär?</p><p>Syfte: Syftet med studien är att kartlägga franchisetagaren i sin affärsverksamhet samt hur de själva ser på sin roll och om denna roll kan likt juridiska aspekter karaktäriseras som egenföretagare.</p><p>Metod: Genom ett proportionellt stratifierat urval via Svenska Franchiseföreningen har det genomförts nio stycken semistrukturerade intervjuer. Den framkomna empirin har sedan sammanställts och analyserats med stöd av den valda teorin. Resultatet av analysen har slutligen mynnat ut i slutsatsen för studien.</p><p>Teori: Undersökningen är uppbyggd kring tre infallsvinklar som ser till rollen, verksamheten och ekonomin hos franchisetagaren och egenföretagaren. De tre infallsvinklarna belyser rollen franchisetagare, franchisetagarens roll i verksamheten och den ekonomiska effekten kring franchise. De infallsvinklar som används är inga teorier utan modeller för vardera område.</p><p>Empiri: Studiens empiri är en sammanställning från de nio intervjuer som genomförts, de intervjuade har varit franchisetagare till Gallerix, MakeUpStore, SpecsaversBlic, Subway och 7 – Eleven.</p><p>Analys/Resultat: Studien har lett fram till en utvidgning av de valda teorierna. Likheter och skillnader har identifierats och behandlats. Dessa har sedan lagt grund för slutsatsen.</p><p>Slutsats: Franchisetagare bör inte benämnas egenföretagare likt juridisk mening med avseende på rollen, verksamheten och ekonomin.</p>
40
Bianco, Alessandro. "Le contrat de franchise : contribution à une analyse relationnelle." Thesis, Poitiers, 2014. http://www.theses.fr/2014POIT3012.
Full textAbstract:
Le contrat de franchise organise la transmission d'un savoir-faire et prépare la réitération d'un succès commercial. Compte tenu de la nature complexe de la prestation caractéristique, les parties au contrat deviennent au fil du temps des véritables partenaires, si bien que le contrat de franchise acquiert une dimension relationnelle. Malgré cette spécificité, le droit français appréhende encore le contrat de franchise en utilisant le modèle cognitif classique offert par la théorie générale du contrat. Une telle démarche risque d'ignorer la réalité des problèmes que les partenaires peuvent rencontrer, ce qui peut conduire à l'application de solutions inadaptées. La proposition d'une analyse relationnelle vise à réduire un tel risque. En se fondant principalement sur les travaux de la doctrine nord-américaine, l'analyse relationnelle séduit de plus en plus les juristes français notamment parce que les raisonnements proposés sont souvent compatibles avec le droit positif. En envisageant le contrat de franchise grâce à la grille de lecture fournie par l'analyse relationnelle, il devient possible d'appréhender l'intégralité du contexte dans lequel ce contrat s'insère et de proposer des règles de droit en harmonie avec les besoins et préoccupations des partenaires contractuels<br>The franchise agreement organizes the transmission of trade secrets and business plans. Given the complex nature of this performance , the contracting parties over time become true partners , so that the franchise agreement acquires a relational dimension. Despite the existence of a relational dimension, French contract law still rule the franchise agreement using the standard cognitive model offered by classic contract theory. Such an approach risks ignoring the real problems that partners can meet , which may lead to the application of inappropriate solutions. The proposal for a relational analysis aims to reduce such a risk. Based largely on the work of the North American contract law doctrine , the relational analysis is attracting more and more French scholars especially because the proposed arguments follow the French legal system's evolution. The relational analysis allows us to understand the franchise agreement's context and propose solutions in harmony with the needs and concerns of contractual partners
41
Cherubim, Claudio Luiz. "Business To Business (B2B) service processes: an approach to customer complaint process evaluation towards service excellence." reponame:Repositório Institucional do FGV, 2007. http://hdl.handle.net/10438/5735.
Full textAbstract:
Made available in DSpace on 2010-04-20T20:20:32Z (GMT). No. of bitstreams: 1
98726.pdf: 2286737 bytes, checksum: 7252846ee0d42bf99d53aa0132ab4b86 (MD5)
Previous issue date: 2007-12-05T00:00:00Z<br>Trabalho de Dissertação que identifica as decisões estratégicas relacionadas com a estrutura de gestão de serviços, no contexto de tratamento de reclamações. Os temas de recuperação de serviços e gestão de reclamações são discutidos e são listadas as melhores práticas com o objetivo de prover qualidade de serviço excelente. Este trabalho apresenta uma revisão da literatura sobre gestão de serviços e sua estratégia, e sobre valor aos clientes e sua satisfação. Qualidade de Serviço, Recuperação de Serviço e Gestão de Reclamações são revistos, também para contextualizar o processo de tratamento de reclamações de uma empresa do ramo industrial em ambiente de negócios entre empresas (business to business), cujos dados foram utilizados para construção do modelo de simulação de um processo de tratamento de reclamações. Os resultados desta simulação, junto com o suporte de um questionário sobre tratamento de reclamações, proveram pontos de reflexão e recomendações sobre desenho da estrutura de serviços e de seu desempenho, voltados para a satisfação dos clientes.
42
Loikkanen, Jenny, Jekaterina Mazura, and Jelena Schrader. "Innovation in Swedish Restaurant Franchises." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26731.
Full textAbstract:
Background – The franchising industry in Sweden has experienced a vast growth in the recent years, and it makes up a significant part of the Swedish economy. The restaurant industry accounts for a large amount of the Swedish franchises. Due to the dynamic business environment today, companies need to increasingly strive for improvement in order to sustain their competitive advantage and to enhance their performance. Innovation may be required, and franchises are no exceptions. However, due to the nature of the franchise systems, with the franchisor imposing particular policies on the individual franchisees, the position of innovation in this context is not clear. On one hand, a franchise should act innovatively in order to remain competitive in the marketplace, but on the other hand, the franchisor limits the activities of the franchisee to ensure system uniformity through brand and quality management. The position of innovation in the franchise context is ambiguous, since very little research has been conducted on the topic. Purpose – The purpose of this thesis is to examine Swedish franchises within the restaurant industry and to determine the position of innovation in the franchise context from the perspective of the franchisee. Method – A case study with semi-structured interviews with five franchisees in a specific region in Sweden were conducted to gain empirical material on the topic of innovation within restaurant franchises. The obtained data was then analyzed with the help of existing literature on innovation and franchise systems. Conclusion – It was discovered that Swedish franchises within the restaurant industry pursue product and marketing innovation. The innovation is mostly incremental, rather than radical. Several different factors contribute to why franchisees pursue innovation. It was also identified that some Swedish franchisors take an active role in encouraging innovation in the franchises, while other franchisors have a more passive, or even discouraging stance towards franchise innovation.
43
Lewis, Josephine Edwardine. "Business viability : a comparison between franchises and independent businesses / by Joyce Lewis." Thesis, North-West University, 2009. http://hdl.handle.net/10394/5076.
Full textAbstract:
The study is based on a comparison between franchises and independent businesses.
The purpose of the study is to have a clear understanding of the advantages and disadvantages of SMEs and franchise businesses in Rustenburg (North West Province) and its environs.
A number of textbooks, published works and web articles on SMEs and franchise businesses were used in determining definitions and advantages and disadvantages that are experienced by the entrepreneur.
A survey research design was used with a questionnaire as data-gathering instrument. The purpose of the questionnaire was to determine the experience and viewpoints of the entrepreneurs towards SMEs and franchise businesses. The study population consisted of 71 entrepreneurs who operate in the business environment of Rustenburg (North West Province) and its environs.
Limitations in the research were identified and several recommendations were made in order to guide the entrepreneur in choosing a business that will suit his/her needs.
The findings of the study offer advantages and disadvantages for both the franchise and independent businesses. The research results lead the entrepreneur to seek for a good business opportunity that will add value in terms of enterprise development, ownership, and financial benefits.<br>Thesis (M.B.A.)--North-West University, Potchefstroom Campus, 2010.
44
Sofela, Olaolu. "Service identification for business process management." Thesis, Bournemouth University, 2017. http://eprints.bournemouth.ac.uk/29902/.
Full textAbstract:
Over the years Service Oriented Architecture (SOA) has gained momentum and is becoming the standard for providing systematic business solutions. Likewise, the requirements for identifying business services are fast changing and a solution to the service identification problem needs a robust approach. It is known that this task of identifying candidate services is the first and the most important step in developing service-oriented business systems. The recent approaches of identifying candidate services have some shortcomings (defined data type size, unrepeatable approach, inapplicable to all enterprise information system and unadaptable to business factor change). Some approaches focus on fixed cases or certain types of organizations (single or collaborating organizations) neglecting the enterprise systems which are either (open or closed) single or collaborating enterprise information system, which makes some past approaches not applicable to some real-life business cases. This thesis focuses on solving the headline issues and introduces a new approach for service identification applicable to different organization’s business processes. The thesis also proposes a new step-by-step algorithm and methodology that identify business services derived from data-set from any given business case.
45
Mattson, Paul Robert 1959. "Application service provider : a business plan." Thesis, Massachusetts Institute of Technology, 2000. http://hdl.handle.net/1721.1/9225.
Full textAbstract:
Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 2000.<br>Also available online at the MIT Theses Online homepage <http://thesis.mit.edu>.<br>Includes bibliographical references (leaves 92-95).<br>An Application Service Provider (ASP) provides a contracted service, which offers to deploy, host, manage and rent access to popular packaged software applications. Customers, primarily enterprises, are served from centrally managed facilities. Clients access the service through Internet technologies. The ASP is responsible for providing all specific activities and expertise to manage these software applications. The ASP is a new ( or renewed) application delivery model. It represents a new ( or renewed) business model. Customers rent access to applications addressing enterprise-wide needs such as accounting or customer relationship management. Installation, maintenance, security, and updating responsibilities lie with the ASP, hence reducing expenses and IT infrastructure for the customer. In return the vendor receives a rent-like payment for its services. These revenues are shared between the software provider and the service provider. This thesis includes an industry analysis, a market assessment and plans for developing an ASP business. The business plan includes plans for developing the product, marketing, financing and staffing. Analysis suggests that although the service is likely to be(-come) very attractive to customers, it is also likely to have some commodity attributes. The ongoing challenge to create and sustain profit will be to continue to innovate so as to provide differentiation for the customers the ASP chooses to serve.<br>by Paul Robert Mattson.<br>S.M.M.O.T.
46
Sklenář, Ondřej. "Nástroje Business Intelligence - analýza trhu nástrojů Self-service Business Intelligence." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-192447.
Full textAbstract:
The diploma thesis is focused on a specific area of self-service business intelligence. The advantage of this approach to the business intelligence is reduction of demands on IT development and using tools by end users. They can generate reports and outputs according to their requirements during the relevant time period. The theoretical part is dedicated to illustrate this concept with all benefits and risks. Furthermore, it describes trends occurring in the domain of business intelligence. These trends transcend outline the domain of business intelligence and are valid throughout IT. The practical part is dedicated to the analysis market of self-service business intelligence tools. On basis of established criteria are then compared these tools and deduced general conclusions regarding their functionality. Then, by using three selected tools is created comprehensive business intelligence task with the aim of clarifying a degree of self-service for these instruments. The main benefit of this thesis is based in the integrated analysis of market self-service business intelligence tools and determination of their functionality.
47
Chaisurayakam, Siriwan. "Exploring green and logistics service quality of Thai logistics service providers." Thesis, University of Hull, 2015. http://hydra.hull.ac.uk/resources/hull:13603.
Full textAbstract:
The emergence of environmental or green issues in global supply chains has made it an essential practice to measure the performance of organisations of not only from their financial and management perspectives but also their environmental performance, particularly logistics service providers (LSPs) as service providers. There has been little work done during last two decades linking the three topics of green service quality (GSQ), logistics service quality (LSQ), and the Thai government’s logistics performance index (TLPI) for the logistics sector. The objective of this thesis was to investigate issues pertaining to GSQ and LSQ, and their impact on the TLPI for logistics providers in Thailand. Based on an extensive literature review, three research questions were proposed for this thesis to address gaps in the body of knowledge. GSQ is a new area of theory development and few research studies have focussed on the on the integration of both green and logistics service quality. The study used a rigorous three-phase methodological framework originally developed for the marketing discipline for item and scale development and applied more recently to logistics research. A mixed method approach used semi-structured interviews in Phase One, in conjunction with the literature, to generate and develop variables of GSQ and LSQ. These variables were tested in a Phase Two empirical study of Thai LSPs and their customers using a questionnaire survey. Finally, in Phase Three structured interviews were conducted to verify and validate the overall results. The findings indicate that LSQ has a positive and significant effect on TLPI, and that effect is more pronounced when GSQ measures are included. Such measures indirectly affect TLPI through LSQ. The findings also propose a final set of twenty-eight GSQ and LSQ variables of importance to LSP performance as perceived by Thai LSPs and their customers, and are related generally to green safety, regulations and collaboration; time and services; order service quality; and order procedures competencies. In light of this study, Thai LSPs should consider introducing GSQ as part of their business and the Thai government might include GSQ measures as part of its TLPI.
48
LIN, YU-CHEN, and 林祐成. "The Research of the Franchise Innovation Business Model in Beauty Service Industry." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/x37mpp.
Full textAbstract:
碩士<br>國立臺北科技大學<br>管理學院EMBA大上海專班<br>107<br>The purpose of this study is to explore the business strategy of the franchise market in the beauty service industry in mainland China, and to conduct in-depth research on the problems existing in the franchise chain operation of the beauty industry. At present, the problems faced by the operation and development of beauty chain franchise stores in mainland China, the beauty brand franchise chain enterprises do not pay attention to the professional brand chain benefits, the degree of introduction of IT is slow, the lack of effective management, and the franchise mode is not very standardized. The problem is that the beauty industry brand franchise chain business cannot effectively guide the franchisees competitive advantage in the market. How to break the business model of traditional distribution agents in the vast number of emerging markets, and innovate the business model of its investment and franchise.
This study analyzes and summarizes the innovation model projects of the beauty service industry chain by means of literature discussion and in-depth interviews, and sorts out the nine facets of the innovative business model of the beauty service industry chain. The article analyzes and discusses the two cases in accordance with the nine major aspects of the business model. With the results of this study, it is hoped that the result of this research can offer industry and academic community a practical reference.
49
HOU, CHIN-YEN, and 侯錦燕. "A Study of Service Innovation, Professional Ability,and Customer Value Franchise Business– Kobayashi Optical CO., LTD." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/vg6ey6.
Full textAbstract:
碩士<br>正修科技大學<br>經營管理研究所<br>104<br>According to statistics, there are 43% people(about 10 million) of the population in Taiwan suffering from vision problems. Taiwan is the highest myopia percentage all over the world because of using 3C products. The age declining, using rate and increasing using time of 3C products lead to make visual worse, so all of us will face the time " bad eyesight ". The demand for eyeglasses will raise in the future. Therefore , glasses industry create their own brands to not only provide innovative services but also enhance the professional competence in order to changing customer value.
This study will investigate the correlation among services innovation, professional competence and e customer value . The case selection of this research is from the chain glasses industry , and study the construction of the relevance .
200 Students and people were selected in this study to fill out the questionnaires in December 2015. The research made use of 145 questionnaires and 55 questionnaires were found to be useless. So the effective sample rate was 72.5%. The data was analyzed in relation to the following hypothesis through SPSS:
The results show:
H1：There is significant between Service Innovation and Customer Value.
H2：There is significant between Professional competence and Customer
Value.
H3：There is significant between Professional competence and Service Innovation.
H4：There is significant between different Population Statistic and Service Innovation for the customers.
H5: There is significant between different Population Statistic and Professional competence for the customers.
H6：There is significant between different Population Statistic and Customer Value for the customers.
The results of this study can be broadly applicable the key factors of customer value, such as other chain glasses industries and future development in this business.
50
Ting-Yueh, Chang, and 張婷玥. "Franchise System: The Research on the Relationship between Service Quality, Service Satisfaction, and Franchise Intention." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/25154481672949847990.
Full text