Dissertations / Theses on the topic 'Freelancer'
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Anker, Fred W. G. van den. "Die Organisation vernetzter Kleinunternehmen und Freelancer: eine empirische Analyse." Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2016. http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-204492.
Full textAnker, Fred W. G. van den. "Die Organisation vernetzter Kleinunternehmen und Freelancer: eine empirische Analyse." Technische Universität Dresden, 2004. https://tud.qucosa.de/id/qucosa%3A29589.
Full textGrohmann, Rafael do Nascimento. "Os discursos dos jornalistas freelancers sobre o trabalho: comunicação, mediações e recepção." Universidade de São Paulo, 2012. http://www.teses.usp.br/teses/disponiveis/27/27152/tde-18082012-160234/.
Full textThis dissertation seeks to understand the discourses on the work of freelance journalists in São Paulo city from three moments or genres of discourse: quantitative questionnaire, interviews and focus groups. The theoretical framework puts the binomial Communication and Work as constitutive of human activity, and involves Ergology, Historical Materialism and Changes on the World of Work, Discourse Analysis and Reception Studies, together with all the perspectives on the question of the subject, that is social and individual. The discourses of the analysis reveal, in all instances, some adjustment to the new spirit of capitalism and its requirements. They are more individualistic and hardly uttering collective issues; those engaged are excepctions. Considering the world of worlk as central mediation of communication, the research provides a study of reception with the subjects studied, between the discourses on the work. The reception is revelead as the moment par excellence to talk about work. When talking abour the others work, the journalists are confronted with their own work and reveal, in his discourse, values and dramas of real activity of communication and work.
Nimbler, Jürgen. "Freelancer - Analyse einer neuen Form der Selbständigkeit Selbstwahrnehmung, Erwerbs- und Lebenskonzepte." Paderborn Eusl-Verl.-Ges, 2009. http://d-nb.info/1004027605/04.
Full textDonofrio, Nicholas Easley. "The Vanishing Freelancer: A Literary History of the Postwar Culture Industries." Thesis, Harvard University, 2014. http://dissertations.umi.com/gsas.harvard:11532.
Full textJones, Edith Ann. "Union activism : an exploration of the differential consequences of employee and freelancer experiences." Thesis, London Metropolitan University, 2018. http://repository.londonmet.ac.uk/4029/.
Full textIshchenko, Y. V. "Ukraine on the international freelance market." Master's thesis, Sumy State University, 2021. https://essuir.sumdu.edu.ua/handle/123456789/86556.
Full textКваліфікаційна робота присвячена аналізу теоретичних і практичних аспектів міжнародного ринку фрілансу в Україні. Фактори розвитку міжнародного ринку фрілансу, а також аналіз його розвитку в Україні. Проблеми та перспективи розвитку фрілансу в Україні. Приділено увагу основним тенденціям розвитку онлайн-фріланс-платформ в Україні, а також проблемам економіки праці та зайнятості.
Mašínová, Johana. "Coworking - soudobá teorie a praxe na příkladu konkrétních center a jejich uživatelů." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205950.
Full textEdwards, Valerie 1954. "The new role of labor unions as developers of responsive dependent care benefit programs : extending dependent care benefits to the independent contractor, freelancer and self-employed worker : a study of professional freelance musicians from Boston Musicians' Association Local 9-535." Thesis, Massachusetts Institute of Technology, 1990. http://hdl.handle.net/1721.1/65668.
Full textVesterberg, Johanna, and Matilda Eriksson. "Making the most for professional freelancers : A study of platforms in the gig economy." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-79338.
Full textSyfte – Syftet med denna studie var att förstå hur plattformsägare kan utveckla sina erbjudanden och gigplattformar beroende på vilka professionella frilansare som de riktar sig till, hädanefter bara benämnda som frilansare. För att uppfylla syftet skapades tre forskningsfrågor (FF); FF1. Hur påverkar frilansares erfarenhet vad de tycker är viktigt för sitt arbetsliv? FF2. Hur påverkar frilansares erfarenhet vad de vill ha hjälp med från en gigplattform? FF3. Hur kan plattformsägare skapa en tillfredsställande gigplattform? Metod – Ett kvalitativt, utforskande tillvägagångssätt användes och både frilansare och plattformsägare i Sverige blev intervjuade. Totalt genomfördes 23 intervjuer genom tre olika faser och data analyserades sedan genom två tematiska analyser. Resultat – Resultatet visade att nya och erfarna frilansare tyckte att liknande saker var viktigt för deras arbetsliv; monetär kompensation, frihet, känna sig autentiska, kompetensutveckling, social samhörighet, minska osäkerhet, relationen till kunden, nödvändig kompetens och att hitta nya gigs. Erfarna frilansare tyckte också att det var viktigt att kunna skala upp sin frilansarkarriär. Trots att båda grupperna nästan tyckte att exakt samma kategorier av aspekter var viktiga skiljde sig deras syn på dessa. Erfarna frilansare hade högre förväntningar och hade redan åstadkommit många av dessa kategorier, medan de nya ville uppfylla dem i framtiden. De nya frilansarna visade därför ett större intresse för gigplattformar och ville ha mer hjälp från plattformsägarna. Vad nya och rutinerade frilansarna vill ha hjälp med och hur gigplattformar kan uppfylla detta illustrerades och ett ramverk för strategiska aspekter som är viktiga för plattformsägare att ta hänsyn till för att kunna skapa en tillfredsställande gigplattform utvecklades. Teoretisk och praktiskt bidrag – Studien bidrog till den tidigare forskningen genom att visa att olika grupper av frilansare, nya och erfarna, har olika syn och förväntningar på saker som de tycker är viktigt och även vad de vill ha hjälp med. Utöver detta har vägledning för hur plattformsägare kan skapa en tillfredsställande gigplattform tillhandahållits. Begränsningar och framtida forskning – Studien var begränsad till Sverige och det skulle därför kunna vara intressant att undersöka om det finns likheter eller skillnader mellan olika länder. Det skulle även vara intressant att undersöka om kön och området frilansarna är verksamma inom påverkar deras behov.
Natalie, Allison Cantinet Huamán, Espinoza Katherine Fiorella Calle, Mauricio Cisneros Espinoza Nicolás, Aguilar Enrique Jesús Flores, and Ramirez Joaquin Francisco Hidalgo. "CONECTA-DOS: Plataforma Freelance." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2021. http://hdl.handle.net/10757/657278.
Full textThe present research work consists of the development of a web platform that connects freelancers with users, the purpose is to see the feasibility of digitizing this industry from new tactics and tools of connection between these users. The objective of this platform is to seek to offer a fast and efficient experience, which allows you to meet your needs as individuals. With the vision of facilitating income generation in the wake of this pandemic, in a sustainable and formal way. To support this project, several experiments were developed to validate the existence of a common need or problem and a business model that provides an immediate solution. The results of these concierges will provide to ascertain the hypothesis of the strategies on which this project is based. In the last part of the document, you will be able to appreciate the financing plan of the business structure, as well as the development of an integrated marketing plan, social responsibility purposes and a financial analysis that determines and estimates the degree of success of the project. Finally, for the development of each part of the support of the project, internal and external change factors that may significantly affect the company were taken into account, such as political uncertainty and the global crisis due to COVID-19. To this end, applicable strategies are developed for each scenario as part of a contingency plan, as well as various proposals that directly or indirectly influence key processes for the project, which allows to know the level of acceptance of the business idea.
Tesis
Cantinet, Huamán Natalie Allison, Espinoza Katherine Fiorella Calle, Espinoza Nicolás Mauricio Cisneros, Aguilar Enrique Jesús Flores, and Ramírez Joaquín Francisco Hidalgo. "CONECTA-DOS: Plataforma Freelance." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2021. http://hdl.handle.net/10757/657229.
Full textThe present research work consists of the development of a web platform that connects freelancers with users, the purpose is to see the feasibility of digitizing this industry from new tactics and tools of connection between these users. The objective of this platform is to seek to offer a fast and efficient experience, which allows you to meet your needs as individuals. With the vision of facilitating income generation in the wake of this pandemic, in a sustainable and formal way. To support this project, several experiments were developed to validate the existence of a common need or problem and a business model that provides an immediate solution. The results of these concierges will provide to ascertain the hypothesis of the strategies on which this project is based. In the last part of the document, you will be able to appreciate the financing plan of the business structure, as well as the development of an integrated marketing plan, social responsibility purposes and a financial analysis that determines and estimates the degree of success of the project. Finally, for the development of each part of the support of the project, internal and external change factors that may significantly affect the company were taken into account, such as political uncertainty and the global crisis due to COVID-19. To this end, applicable strategies are developed for each scenario as part of a contingency plan, as well as various proposals that directly or indirectly influence key processes for the project, which allows to know the level of acceptance of the business idea.
Trabajo de investigación
Templeman, Tiana L. "Freelance journalism in the 21st century: Challenges and opportunities." Thesis, Queensland University of Technology, 2016. https://eprints.qut.edu.au/97741/4/Tiana%20Templeman%20Thesis.pdf.
Full textDunlap, Mary Beth. "A Study of Freelance Writers." Thesis, The University of Arizona, 1987. http://hdl.handle.net/10150/292192.
Full textAguilar, Pampa Daniela Ysabel, Vargas Arlet Nohelia Cavero, Soto Romina Yuriko Honda, and Moran Nelson Rafael Vega. "Servicio de asesoramiento freelance entre estudiantes: FREELO." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/653203.
Full textThis project consists of the creation of a specialized contact channel for students of the UPC university community within the social network Facebook, so that they can find an online space to make inquiries and / or request advisory and mentoring services in courses from various faculties to other students or graduates of the university, who will participate under a freelance job modality. The choice of this target market was obtained through research carried out in a closed group created on Facebook for UPC students, its name is "Which UPC professor should I enroll with?". In this portal, publications of different students were detected, requesting advisory services for reinforcement in various subjects, as well as mentoring for partial and final works. This group of people also commented that it is not the proper channel to make such requests and when they have found the “solution” it comes in the mail and on different occasions they have lost time, money and quality of service was not good. However, this group is the link that the university community has and is the one that they frequent the most. From this, the problem was found that higher education students spend too much time and money searching for freelancers, risking the quality of the services requested. Freelo turns out to be a viable project because the results obtained in the projected net profit for the 3 years are as follows: first year S /. 6,269, second year S / .33,400 and third year S /. 55,064.
Trabajo de investigación
Brand, Megan. "Outsourcing academia: how freelancers facilitate the scholarly publishing process /." Burnaby B.C. : Simon Fraser University, 2005. http://ir.lib.sfu.ca/handle/1892/2306.
Full textGregoire, Maud. "L’autonomie et le travail non subordonné en coopérative d’activité et d’emploi : une analyse critique." Thesis, Lille 2, 2019. http://www.theses.fr/2019LIL2D004/document.
Full textThis thesis contributes to critical reflections on autonomy and work through the study of non-subordinated work in business and employment cooperatives (BEC). The concept of non-subordinated workers, close to that of freelancers, refers to individuals who attempt to forge a living out of their skills outside of the traditional salaried worker system. They find themselves their work opportunities by offering their goods and services to clients. The thesis explores the kind of autonomy that these workers practice by asking the following question: to what extent does non-subordinated work allow workers to attain individual and collective autonomy in a neoliberal system characterised by the individual-entrepreneur figure? It is based on an inductive approach carried out during an ethnographic study. It belongs to the constructivist epistemology and to critical management studies. To begin, the thesis studies the individual dimension of autonomy by looking into the non-subordinated worker as a figure. In particular, it compares this figure to that of the individual entrepreneur and builds on the concept of micro-emancipation. The thesis also examines the collective dimension of autonomy at the level of the governance of the BEC and at the level of the non-subordinated workers’ collectives that are created within the cooperative. Anarchism, rarely used in management sciences, proves to be an interesting analytical framework for the analysis. In parallel, the thesis provides three contributions. Firstly, it establishes an overview of contemporary work situations that demonstrates, amongst other things, that the distinction between the legal status of an employee and that of a self-employed person is outdated. Secondly, it proposes a typology of non-subordinated workers’ career paths which includes four profiles: “suffering in the salaried worker system”, “unemployed”, “nomadic”, “entrepreneur”. Thirdly, it offers managerial advice to help collectives of non-subordinated workers organise in a non-hierarchical way
Coley, Samuel John. "Freelance radio practices : producing music documentaries for commercial radio." Thesis, Birmingham City University, 2018. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.758576.
Full textWall, Sharron. "Careers of freelance creative and performing artists : implications for education." Thesis, McGill University, 1988. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=64100.
Full textWalter, Alexandre. "Success Factors in Leveraging Freelance Marketplaces in Software Development Projects." Thèse, Université d'Ottawa / University of Ottawa, 2013. http://hdl.handle.net/10393/26236.
Full textAshton, Heidi. "The final curtain? : understanding the career transitions of freelance dancers." Thesis, University of Leicester, 2013. http://hdl.handle.net/2381/28012.
Full textCarman, Emily Susan. "Independent stardom female stars and freelance labor in 1930s Hollywood /." Diss., Restricted to subscribing institutions, 2008. http://proquest.umi.com/pqdweb?did=1666151841&sid=33&Fmt=2&clientId=1564&RQT=309&VName=PQD.
Full textD'Agostino, Giuseppina. "Towards a balanced copyright treatment of freelance authors in the digital era." Thesis, University of Oxford, 2005. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.413530.
Full textMilosevic, Nevena <1993>. "Romani "Freelander" i "Wilimowski" Miljenka Jergovića. Uporedna analiza izvornih tekstova sa italijanskim prevodima." Master's Degree Thesis, Università Ca' Foscari Venezia, 2021. http://hdl.handle.net/10579/19312.
Full textGranell-Zafra, Joaquin. "The adoption of computer-aided translation tools by freelance translators in the UK." Thesis, Loughborough University, 2006. https://dspace.lboro.ac.uk/2134/7812.
Full textRumbold, Matthew Ivan. ""Freelance mystic": individuation, mythopoeia and metafiction in the early fiction of Russell Hoban." Thesis, Rhodes University, 2007. http://hdl.handle.net/10962/d1004455.
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Rosa, Letícia Coelho. "Trabalho criativo: os limites impostos à criatividade de músicos na atuação como freelance." reponame:Repositório Institucional do FGV, 2017. http://hdl.handle.net/10438/19564.
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Neste estudo, se investiga a criatividade de compositores musicais em suas atuações como freelancer. O trabalho criativo freelance origina uma experiência subjetiva em que recompensas financeiras, êxtases criativos, reconhecimento social e paixão convivem com ansiedade, risco, fracasso e insegurança. Considerando esse contexto, tem-se como objetivo compreender como músico compositor faz sentido da relação entre atividade criativa e trabalho freelance. Utilizou-se a análise fenomenológica interpretativa e literatura de atividade criativa para obtenção e interpretação das essências contidas nas experiências relatadas pelos trabalhadores. As entrevistas em profundidade foram realizadas com 15 músicos de São Paulo. Como resultado, este estudo identifica temas relevantes para compreensão da interação do músico com o contexto: sobreviver de música, ser artista ou autoempreendedor.
In this study, one investigates the creativity of musical composers in their performances as a freelancer. Freelance creative work creates a subjective experience in which financial rewards, creative ecstasies, social recognition, and passion coexist with anxiety, risk, failure, and insecurity. Considering this context, we aim to understand how musician composer makes sense of the relationship between creative activity and freelance work. We used the interpretative phenomenological analysis and creative activity literature to obtain and interpret the essences contained in the experiences reported by the workers. The in-depth interviews were conducted with 15 musicians from São Paulo. As a result, this study identifies themes relevant to understanding the musician's interaction with the context: surviving music, being an artist or self-employed.
Ballard, Bernadette Ann. "The Seeing machine : photography and the visualisation of culture in Australia, 1890-1930 /." Connect to thesis, 2003. http://eprints.unimelb.edu.au/archive/00000833.
Full textHeise, Laurie. "Precarity and Asymmetries in Media Production: How Freelancers Experience their Working Conditions as Users of Coworking Spaces." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-23167.
Full textNaiakshina, Alena [Verfasser]. "Don't Blame Developers! Examining a Password-Storage Study Conducted with Students, Freelancers, and Company Developers / Alena Naiakshina." Bonn : Universitäts- und Landesbibliothek Bonn, 2020. http://d-nb.info/1224270460/34.
Full textEspinoza, Salvatierra Daniela del Carmen. "Visibilización de los diseñadores freelance de la Asociación Peruana de Diseño (ASGRAP) a través del diseño persuasivo." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2021. http://hdl.handle.net/10757/657272.
Full textThe present project has as a communication problem the lack of visibility of freelance designers belonging to the Peruvian Design Association (ASGRAP) towards the Peruvian entrepreneurial market, who, in turn, represent a job niche not yet exploited.It is intended to use graphic design as a tool for persuasion in order to create a space for exhibition and / or promotion of freelance designers, capable of generating memorable experiences that impact and influence but also adequately inform entrepreneurs in relation to the services of professionals. In addition, generate the possibility that entrepreneurs can have solid and competitive brands in a market in which an increase in entrepreneurship is increasingly evident.Thus, the graphic proposal is based on the complementation of the groups mentioned above: entrepreneurs and designers. We seek to merge the characteristics of those groups through various communication codes and a solid message construction that considers empathy as a fundamental characteristic within the process.The main results that emerged within this project were the lessons that the persuasive design tool left us as it strengthens the construction of the discourse during the creation of one. As well as the favorable understanding of users in relation to the services of freelance designers and the importance of graphic design in their brands.
Trabajo de Suficiencia Profesional
Brand, Johannes Verfasser], and Peter [Akademischer Betreuer] [Schüren. "Die Problematik der Scheinselbstständigkeit bei IT-Freelancern unter besonderer Berücksichtigung von Drei-Personen-Konstellationen / Johannes Brand ; Betreuer: Peter Schüren." Münster : Münsterscher Verlag für Wissenschaft, 2017. http://d-nb.info/1149522003/34.
Full textBrand, Johannes [Verfasser], and Peter [Akademischer Betreuer] Schüren. "Die Problematik der Scheinselbstständigkeit bei IT-Freelancern unter besonderer Berücksichtigung von Drei-Personen-Konstellationen / Johannes Brand ; Betreuer: Peter Schüren." Münster : Münsterscher Verlag für Wissenschaft, 2017. http://d-nb.info/1149522003/34.
Full textPlatman, Kerry. "The price of freedom : the opportunities and constraints of freelance employment for older workers : a study of media professionals." Thesis, Open University, 2002. http://oro.open.ac.uk/19906/.
Full textPlatman, Kerry. "The price of freedom : the opportunities and constraints of freelance employment for older workers : a study of media professionals." n.p, 2001. http://ethos.bl.uk/.
Full textSaez, Choquehuanca Pilar Elizabeth, and Flores Bertha Leslie Trujilo. "Factores que motivan la atracción y retención de los freelancers digitales creativos en las plataformas de crowdsourcing: el caso de Freelancer.com." Bachelor's thesis, Pontificia Universidad Católica del Perú, 2016. http://tesis.pucp.edu.pe/repositorio/handle/123456789/12887.
Full textTesis
Mayer, Eric Hans. "A “Wicked” Comparison of Commercial, Freelance and Academic Stage Management to develop Best Practices and Techniques for the Practical Stage Manager." The Ohio State University, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=osu1306291578.
Full textЧигрин, Ю. А. "Дослідження handmade товарів у місті Суми." Thesis, Сумський державний університет, 2017. http://essuir.sumdu.edu.ua/handle/123456789/65030.
Full textWredh, Olivia. "Hur frilansare inom mediebranschen använder sociala medier som marknadsföringsverktyg - How freelancers in the media business use social media as a marketing tool." Thesis, Malmö högskola, Fakulteten för teknik och samhälle (TS), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-20245.
Full textHow freelancers in the media business use social media as a marketing toolThis paper is about freelancers in the media industry. The study aims to contribute with information to the already existing understanding of how the media industry looks today, but also to increase the understanding of how freelancers use social media within their marketing. The use of the social media as a marketing tool has been studied through qualitative interviews with freelancers. The result describes which social medias are used by the freelancing respondents, but also how the context of the media industry looks today. It also enlightens the importance of social contacts for the freelancers and the meaning of self-branding. The collected material has been analyzed through an abductive approach, which means that an interaction between empirical data and theory-based information has been done. The conclusion of this study shows that social media is a necessary tool for the freelancers to succeed with their self-branding, not only to be noticed by your own contacts, but for the potential clients as well. The importance of contacts also has a big role for freelancers in the media industry, but in the lack of it, it can be supplemented with social media marketing since social media can help you with your self-branding, which is important for the professional success of a freelancer.
Oliveira, Maria de Fátima Francisca. "A tradução como assunto empresarial: inovação e empreendedorismo na criação de um gabinete de tradução." Doctoral thesis, Faculdade de Ciências Sociais e Humanas, Universidade Nova de Lisboa, 2012. http://hdl.handle.net/10362/7948.
Full textHolcová, Veronika. "Nezávislí profesionálové jako nová netradiční forma podnikání." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-10814.
Full textSarapulov, Andrey. "On-line job marketplaces: sucess strategy." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-72452.
Full textSayah, Shiva [Verfasser]. "Work-Life-Balance und ihre Facetten im Lichte der Flexibilisierung von Beschäftigungsformen, Jobunsicherheit und mobilen IuK-Technologien – Empirische Analysen am Beispiel von Freelancern / Shiva Sayah." Düsseldorf : Universitäts- und Landesbibliothek der Heinrich-Heine-Universität Düsseldorf, 2013. http://d-nb.info/1042751609/34.
Full textDiogo, Julia. "Användandet av sociala medier vid rekrytering i mediebranschen." Thesis, Malmö universitet, Fakulteten för teknik och samhälle (TS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-20367.
Full textThis study covers advertising agencies’ use of social media in the process of recruiting full time employees and freelancers respectively. The aim is to gain an understanding of how social media is utilized and how employers discuss the use of social media channels. The method used in this study was semi-structured qualitative interviews and the interviews were carried out with four people with recruiting responsibility at four different advertising agencies in Malmö. The study shows that the respondents predominantly use social media to advertise jobs and search for potential employees and freelancers. The advantage of social media is that it provides a way to reach outside of the agencies’ own network. In contrast to what other studies have found the respondents in this study does not use social media to gain personal background information about candidates. This can be seen as positive as it lessens the risk of information being taken out of context and leading to discriminating decisions. The main difference between recruiting employees and recruiting freelancers seems to be the importance of the applicant’s personality which in turn affect the formality of the recruiting process.
Кантаровський, Юрій, and Ольга Цундер. "Онлайн-платформи для дистанційної роботи в сфері дизайну." Thesis, Київський національний університет технологій та дизайну, 2021. https://er.knutd.edu.ua/handle/123456789/18183.
Full textThe results of research of online platforms for remote work in the field of design and other creative directions are given. The aim of the study was to find clear and easy-to-use areas for earning with the possibility of both full and part-time employment. Based on the analysis of freelance platforms, the three most convenient and most popular sites among designers were identified. The basic principles of operation of such platforms as Freelancer.com, Behance.net and Patreon.com were described.
Sidnäs, Frida, and Jennie Åkesson. "Insidan ‐ en gemensam konstruktion, utsidan ‐ en välarbetad fasad : En jämförelse av hur Volvo och Land Rover framhäver det unika hos varumärkena i samband med reklamkampanjerna för XC60 och Freelander 2." Thesis, Linköping University, Department of Management and Engineering, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-53144.
Full textBakgrund: För att vara kostnadseffektiv och utveckla nya bilmodeller i snabb takt använder sig bilföretag av produktplattformar. En produktplattform är ingen fysisk produkt utan varieras med olika komponenter beroende på vilka delar på bilmodellerna som skall vara unika respektive vilka delar som skall vara gemensamma. Nackdelar med flera gemensamma komponenter är att slutprodukterna blir identiska i flera avseenden, vilket försvårar varumärkets arbete med att göra produkterna unika och skilja de från konkurrenternas. En konflikt uppstår således mellan produktplattformens strävan efter gemensamma komponenter och varumärkets arbete med att göra produkten unik.
Syfte: Syftet med uppsatsen är att utifrån de gjorda fallstudierna på bilmodellerna Volvo XC60 respektive Land Rover Freelander 2 som producerats på en gemensam produktplattform analysera och jämföra varumärkenas och bilmodellernas benägenhet att förmedla vad som är unikt i samband med en reklamkampanj.
Genomförande: Uppsatsen är genomförd med en kvalitativ ansats, där intervjuer har genomförts. Den empiriska studien är uppbyggd av två deskriptiva fallstudier och jämförelser har gjorts mellan fallen för att se skillnader.
Resultat: Uppsatsen har kommit fram till att varumärket är av stort värde för företag eftersom två identiska produkter producerade på en gemensam produktplattform kan säljas som två unika produkter. Varumärket möjliggör nyttjande av produktplattformar på grund av sin strävan efter att ta fram det unika med produkten. Vid nyttjande av produktplattformar är det viktigt att varumärket är konsekvent och kommunicerar det som är unikt med produkten snarare än det som produkten har gemensamt med andra produkter. Uppsatsen har visat på att attribut av stor betydelse för att kommunicera ett konsekvent budskap.
Background: In order to minimise costs and develop new car models in a timely manner, the car industry uses product platforms. A product platform is not a physical product, but a range of components that can be combined in various ways depending on specific individual product requirements. The disadvantage with using several common components is that the final products can be identical in several aspects, which complicates the brand’s goal of making the product unique and distinct from competitors. Conflict arises between the product platform’s ambition to use common components and the brand’s ambition to make the product unique.
Aim: The aim of this master thesis, based on two case studies about the Volvo XC60 and Land Rover Freelander 2, is to analyze and compare the brands and the car models’ ability to mediate the uniqueness in a Swedish marketing campaign, despite the common components at the EUCD-plattform.
Completion: The master thesis has been carried out with a qualitative approach, whereby interviews have been performed. The empirical study is built on two descriptive case studies and a comparison has been made between the cases.
Result: The thesis has reached the conclusion that a brand is of great importance to a company since two identical products produced on a common platform can be sold as two unique products. The brand makes it possible to use a product platform due to the brand’s ambition to make a product unique. It is important when using a product platform for the brand to be consistent and communicate what is unique about the product rather than what the product has in common with other products. The master thesis has shown that attributes are important in order to communicate a consistent message.
Schwarz, Doreen. "Identifikationsmuster und Bindungsorientierungen von frei- und nebenberuflich Lehrenden in Volkshochschulen : eine qualitative Untersuchung." Master's thesis, Universität Potsdam, 2008. http://opus.kobv.de/ubp/volltexte/2008/2008/.
Full textFreelance and part-time lecturers constitute the numeral biggest ‘occupational category’ in adult education centre. Nevertheless: They do not find highly attention in the context of professionalism, organizational and quality development. In science exist quantitative studies mostly, which broach the issue of social circumstances of lectures, their educational actions as well as their organizational bondage and solidarity. There are no studies, which make a point of spotlighting the subject perspective. Against this background the available qualitative research paper explicit concentrate on the group of freelance and part-time lectures. The question is, in which manner non salaried employees are able to identify with the organization they work for as well as their local practice and how they reason it. As a result two high contrasts pattern of identification and types of grounds will be presented, which visualize the relationship between lecturers and ‘their’ organizations and which show the consequences for adult education centre in general.
Hebbe, Emelie. "Jag vill bli kändis! : En intervjustudie om etablerade sångares syn på vilka kunskaper och färdigheter som krävs för att bli etablerad sångare." Thesis, Karlstads universitet, Institutionen för konstnärliga studier, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-36215.
Full textThe purpose of this study is to explore what knowledge and skills some established singers consider necessary for singers to become established and recognized. The study starts from a socio-cultural perspective and is based on qualitative interviews with three singers: a jazz singer, an opera singer and a pop singer. All three interviewees are regarded as established and recognized in their respective genres. In the background chapter a description is given of how the music industry appears in the 21st century – the participants, venues and power factors that exist. Marketing and personal image promotion are considered together with how the mental attitude is associated with success. In addition, the reader gets a picture of how today's music teacher programmes are dedicated to education in marketing, freelance and knowledge of the industry. It emerges from the results that the music industry is a hard world to live and work in. Those interviewed therefore are unanimous in the need for a secure and special type of personality to achieve success. In addition, social skills and a strong passion are indispensable. A description is given of what use those interviewed gained from their education, on the way to becoming established singers. They believe that there are many deficiencies in training today and that consequently there are many areas for improvement.
Rowlands, Lorraine. "The life of freelance film production workers in the New Zealand film industry : a thesis presented in partial fulfilment of the requirements for the degree of Master of Arts in Psychology at Massey University." Massey University, 2009. http://hdl.handle.net/10179/1083.
Full textKamrudin, Habil, and Niklas Hensner. "Nyckeln till frihet och framgång : En grundad teori om frilansande specialisters arbetsform." Thesis, Högskolan i Halmstad, Akademin för hälsa och välfärd, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-39970.
Full textPurpose: The purpose of the study was to investigate and obtain knowledge about how expert freelancers perceive their work and what effects the work form entails for the individual, from a sustainability perspective. The research questions were: "what effects, in terms of opportunities and obstacles, does the work form entail for expert freelancers?" And "what motivates the individual to freelance?" Materials and Methods: The study used the classical grounded theory method, which is a complete method for the entire essay. Data collection was done through five unstructured interviews and four semi-structured interviews based on a combination of chain sampling and purposeful sampling. The interviews were completed with four scientific articles related to the study's research purpose. The analysis was done in three stages; open coding, selective coding and theoretical coding, which resulted in a model of sustainability for expert freelancers. Findings: Key to obtain sustainability in the work form requires extensive professional competence, which leads to the incentives and preferences of expert freelancers and their employability. Incentives and preferences consist of the pursuit of independence and personal and professional development linked to the freelancer's extensive professional competence. The employability is based on expert freelancers ability to effectively build networks and market their professional skills, as well as the ability to handle the potential economic uncertainty of the work form.