Dissertations / Theses on the topic 'Functional references'
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Kamal, Khaledi Maryam KAMAL. "Processing of temporal and pronominal references in English-speaking individuals with aphasia." The Ohio State University, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=osu1502930894129367.
Full textLam, Kin Man. "Culture-specific reference and functional priority : function shifts through speech translation." Thesis, University of Macau, 2009. http://umaclib3.umac.mo/record=b2178683.
Full textRytych, Maxim. "Možnosti deklarativního programování v jazyku Java 8." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-202113.
Full textJeffrey, Chris C. "Applications of Single Reference Methods to Multi-Reference Problems." Thesis, University of North Texas, 2015. https://digital.library.unt.edu/ark:/67531/metadc801919/.
Full textWåhlin, Pernilla. "Theoretical Actinide Chemistry – Methods and Models." Doctoral thesis, Stockholms universitet, Fysikum, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-54848.
Full textWang, Jiaqi. "The Impact of Computational Methods on Transition Metal-containing Species." Thesis, University of North Texas, 2015. https://digital.library.unt.edu/ark:/67531/metadc822795/.
Full textGharai, Fariba. "Generic principles of neighbourhood design, with particular reference to Tehran." Thesis, University of Sheffield, 2000. http://etheses.whiterose.ac.uk/14786/.
Full textWalker-Larsen, Jennifer. "The functional significance of staminodes, with special reference to Penstemon (Scrophulariaceae)." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1998. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp03/MQ31377.pdf.
Full textRunge, Steven Edward. "A discourse-functional description of participant reference in Biblical Hebrew narrative." Thesis, Link to the online version, 2007. http://hdl.handle.net/10019.1/1212.
Full textHörberg, Thomas. "Influences of Form and Function on Spatial Relations : Establishing functional and geometric influences on projective prepositions in Swedish." Thesis, Stockholm University, Department of Linguistics, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-6867.
Full textThe present work is concerned with projective prepositions, which express the relation between two objects by referring to a direction in three-dimensional space. The projective prepositions have been regarded as expressing simple schematic relations of a geometric nature. A theory of the apprehension of projective relations can account for their meanings when they express strictly geometric relations. However, many studies have shown that the appropriateness of the prepositions also depends on the functional relation between the objects and that a number of functional factors influence the comprehension of English prepositions. This experimental study investigates if the acceptability of the Swedish prepositions över, under, ovanför and nedanför are influenced by functional factors as well, and whether acceptability judgments about över and under are more sensitive to functional influences than judgments about ovanför and nedanför, as has been shown for the corresponding English prepositions over and under, and above and below, respectively. It also investigates how the shapes and the parts of the related objects influence their functional interaction, and how the acceptability of the prepositions is in consequence influenced by the shapes of the objects. It was found that the theory of apprehension can indeed account for the acceptability of the prepositions when the relation between the objects is strictly geometric. It was further found that acceptability judgments about them are influenced by functional factors in a similar manner to the corresponding English prepositions when the objects are functionally related, although judgments about under and nedanför are not differentially influenced by these factors. Furthermore, the shapes and the parts of both of the related objects influence acceptability judgments about the prepositions in predictable manners. An extension of the theory of apprehension is suggested which can account for the functional influences indicated in the present study.
Menzies, John. "An investigation into the functional role of some neuropeptides in intestinal function with particular reference to inflammatory bowel disease and idiopathic chronic constipation." Thesis, Glasgow Caledonian University, 1999. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.301472.
Full textTaha, Ahmed. "Streamline e-information service for virtual users: A quality function deployment (QFD) approach." School of Communication & Information, Nanyang Technological University, 2006. http://hdl.handle.net/10150/106053.
Full textDutschke, Cynthia F. (Cynthia Fleming). "The Characteristics and Properties of the Threshold and Squared-Error Criterion-Referenced Agreement Indices." Thesis, North Texas State University, 1988. https://digital.library.unt.edu/ark:/67531/metadc331415/.
Full textHeikkinen, T. (Tero). "Comparison of hip fracture treatment in Finland, Great Britain and Sweden with special reference to evaluation methods." Doctoral thesis, University of Oulu, 2005. http://urn.fi/urn:isbn:9514279158.
Full textAbrams, Micah Lowell. "General-Order Single-Reference and Mulit-Reference Methods in Quantum Chemistry." Diss., Georgia Institute of Technology, 2005. http://hdl.handle.net/1853/6852.
Full textLo, Jonathan Wan Hei. "Contours and functions of Danielic references in the Gospel of Mark." Thesis, University of Edinburgh, 2012. http://hdl.handle.net/1842/7938.
Full textMishra, Avdesh. "Three-Dimensional Ideal Gas Reference State based Energy Function." ScholarWorks@UNO, 2015. http://scholarworks.uno.edu/td/1986.
Full textMcKenzie, J. D. "A comparative study of dendrochirote holothurians with special reference to the tentacular functional anatomy." Thesis, Queen's University Belfast, 1985. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.374225.
Full textWong, King-Wah, and 王景華. "An analysis of matriculants' writing with special reference to communicative functions." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1993. http://hub.hku.hk/bib/B31956877.
Full textBackman, Helena. "Lung function and prevalence trends in asthma and COPD : the Obstructive Lung Disease in Northern Sweden Thesis XVI." Doctoral thesis, Umeå universitet, Yrkes- och miljömedicin, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-118026.
Full textPanesar, Kulvinder. "Natural language processing (NLP) in Artificial Intelligence (AI): a functional linguistic perspective." Vernon Press, 2020. http://hdl.handle.net/10454/18140.
Full textThis chapter encapsulates the multi-disciplinary nature that facilitates NLP in AI and reports on a linguistically orientated conversational software agent (CSA) (Panesar 2017) framework sensitive to natural language processing (NLP), language in the agent environment. We present a novel computational approach of using the functional linguistic theory of Role and Reference Grammar (RRG) as the linguistic engine. Viewing language as action, utterances change the state of the world, and hence speakers and hearer’s mental state change as a result of these utterances. The plan-based method of discourse management (DM) using the BDI model architecture is deployed, to support a greater complexity of conversation. This CSA investigates the integration, intersection and interface of the language, knowledge, speech act constructions (SAC) as a grammatical object, and the sub-model of BDI and DM for NLP. We present an investigation into the intersection and interface between our linguistic and knowledge (belief base) models for both dialogue management and planning. The architecture has three-phase models: (1) a linguistic model based on RRG; (2) Agent Cognitive Model (ACM) with (a) knowledge representation model employing conceptual graphs (CGs) serialised to Resource Description Framework (RDF); (b) a planning model underpinned by BDI concepts and intentionality and rational interaction; and (3) a dialogue model employing common ground. Use of RRG as a linguistic engine for the CSA was successful. We identify the complexity of the semantic gap of internal representations with details of a conceptual bridging solution.
Schachter, L. M. "Change in lung volume in asthma with particular reference to obesity." University of Sydney, 2005. http://hdl.handle.net/2123/979.
Full textOver the last 20 years both asthma and obesity have increased in prevalence. What is the link? There are data to suggest that increasing obesity is a risk for the increase in prevalence of asthma. A number of mechanisms have been postulated including the effects of reduced lung volume on bronchial reactivity and mechanical changes with lower lung volumes. Other possibilities include other obesity-induced co-morbidities including gastro-oesophageal reflux. The aim of this thesis was to evaluate the link between asthma and obesity in both adult and childhood populations and to undertake experimental studies to examine the effects of changes in lung volume on bronchial reactivity. In chapter 1, the literature is reviewed. The current literature suggests that there is a link between diagnosis of asthma, new onset of asthma, symptoms of shortness of breath and wheeze. In chapter 2, data on 1997 adults in 3 population studies were analysed and the association between body mass index (BMI) and symptoms of shortness of breath and wheeze, diagnosis of asthma, medication usage for asthma, lung function and bronchial responsiveness were studied. This study showed that obesity was a risk for recent asthma (OR 2.04; 95%CI 1.02-3.76, p=0.048), symptoms of shortness of breath and wheeze (OR 2.6; 95%CI 1.46- 4.70, p=0.001), and medication usage for asthma (OR 2.53; 95%CI 1.36-4.70, p=0.003). There was a reduction in lung volume as measured by forced vital capacity (FVC), but there was no increase in bronchial hyperresponsiveness (BHR) (OR 0.87; 95% CI 0.35-2.21, p=0.78). Thus although the symptoms of asthma are increased there were no increases in BHR, despite significantly reduced lung volumes. The increase the medication usage is unlikely to have normalised the BHR, as there were ongoing symptoms suggestive of asthma. In chapter 3, data on 5993 children in 7 population studies were analysed and the association between BMI percentile and symptoms of cough, wheeze, ix diagnosis of asthma, medication usage for asthma, atopy, lung function and bronchial responsiveness was studied. After adjusting for atopy, sex, age, smoking and family history, BMI was a significant risk factor for wheeze ever (OR=1.06; 95%CI 1.01-1.10, p=0.008) and cough (OR=1.09; 95%CI 1.05-1.14, p=0.001) but not for recent asthma (OR=1.02; 95%CI 0.98-1.07 p=0.43), or bronchial hyperresponsiveness (OR=0.97; 95%CI 0.95-1.04 p=0.77). In girls, a higher BMI was significantly associated with higher prevalence of atopy (x2 trend 7.9, p=0.005), wheeze ever (x2 trend 10.4, p=0.001), and cough (x2 trend 12.3, p<0.001). These were not significant in boys. With increasing BMI in children, there was no reduction in lung volume, no increase in airway obstruction and no increase in bronchial responsiveness. In chapter 4, the hypothesis that obesity per se is associated with bronchial responsiveness was tested. Six obese women without asthma were compared to 6 non-obese women without asthma with high dose methacholine challenges to assess the bronchial responsiveness. There was no increase in bronchial responsiveness, and no difference in the position or shape of the high dose methacholine curve despite the fact that these women had reduced lung volumes associated with their obesity. In chapter 5, the hypothesis whether reduced lung volume per se would cause a change in greater mechanical effect, ie more marked airway narrowing in both non-asthmatic and asthmatic subjects was tested. Lung volumes and methacholine challenges were undertaken in the supine and erect position on different days. As expected in normal subjects there was a small reduction in lung volume on lying down, this was associated with an increase in the measure of bronchial reactivity DRR. In contrast, in asthmatics, there was no acute fall in lung volume and there were variable changes in the index of reactivity suggesting non-homogeneity in the lung function abnormality. This suggests changes in bronchial reactivity can occur without any relationship to lung volume change. These negative results suggest that lung volume changes that may occur in obesity are unlikely contributors to the apparent increase in asthma symptoms. In chapter 6, the hypothesis that the supposed increase in asthma symptoms in the obese were due to the effects of gastro-oesophageal reflux were assessed in 147 obese subjects graded for gastro-oesophageal reflux severity using manometry and gastroscopy. This study showed that subjects with increased gastro-oesophageal reflux did not have subjective increases in asthma prevalence, obstructive sleep apnoea, or snoring however they had a clear worsening of gas transfer as measured by carbon monoxide transfer suggesting a greater level of parenchymal disease. The overall results are that there is an increase of diagnosis of asthma, increase in symptoms of asthma and medication usage for the treatment of asthma in the obese. Objectively despite reductions in lung volume, there is no increase in bronchial responsiveness in this group suggesting that these symptoms are not related to true asthma, but to alternative co-morbidities associated with obesity such as gastro-oesophageal reflux. Notably gastrooesophageal reflux was not associated with increased asthma prevalence or airway obstruction. However it was associated with reduced gas transfer suggesting parenchymal disease. This suggests that the increase in symptoms of wheeze and shortness of breath in the obese should not be attributed to asthma in the absence of variable airflow limitation that is reversible spontaneously or with treatment, or with an increase in the existing bronchial hyperresponsiveness (BHR) to a variety of stimuli.
Mikler, Jerzy. "On Improvement Of Maintenance Function : A Reference Model And Improvement Methodology." Doctoral thesis, KTH, Industriell produktion, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-177188.
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Franco, Roberta Calhes. "Análise comparativa de legislações internacionais referentes aos alimentos funcionais." Universidade de São Paulo, 2006. http://www.teses.usp.br/teses/disponiveis/89/89131/tde-30032007-140759/.
Full textThis is a review with the aim of analyzing and comparing Brazilian legislation relating to aspects of the development, evaluation and commercialization of functional foods, with that of Australia, Canada, the United States of America, Japan, and the European Union, and with the opinions expressed in the Codex Alimentarius. This food legislation was separated and analyzed in five distinct parts: a) The legal definition; b) Regulations; c) Claims; d) Procedures for communicating claims; and) Criteria for evaluating the security and effective of these foods. It was noticed that from all the analysed countries, only Japan has a legal definition and a regulation that fits sort of product and that Canada is the only country that has an objective and unambiguous norm on divulging the nutriments with claims among communication. With regard to claims, it was noticed that there are different types of definition and uses that sometimes have counterparts in other countries and sometimes not. In the part dealing with the evaluation criteria of these foods, it was noticed that all countries in the study have some points in common. Among these points are that the claims must be based on relevant scientific studies and that the product must be safe without the need for medical supervision. Australia, Canada, the United States, the European Union and the United Kingdom have very explicit guidelines regarding how the claims should be evaluated. Taking into consideration the guidelines supplied in these documents it was prepared a suggested guide for procedures/steps for evaluating the security and truth of the claims.
Rediger, Wesley A. "The achievement of functional aims at Eastern Mennonite College as perceived by selected institutional reference groups." Virtual Press, 1985. http://liblink.bsu.edu/uhtbin/catkey/434355.
Full textZheng, X. (Xiaosong). "Reference modeling for high value added mobile services." Doctoral thesis, University of Oulu, 2007. http://urn.fi/urn:isbn:9789514285455.
Full textSchwarz, Silvia. "Aspects of form and function : with some reference to Warlpiri and Latin /." Title page, contents and abstract only, 1999. http://web4.library.adelaide.edu.au/theses/09ARM/09arms399.pdf.
Full textKorden, Stephan Verfasser], Kai [Akademischer Betreuer] [Leonhard, and Roland [Akademischer Betreuer] Roth. "Molecular density functional theory based on a hard particle reference potential / Stephan Korden ; Kai Leonhard, Roland Roth." Aachen : Universitätsbibliothek der RWTH Aachen, 2016. http://d-nb.info/1127337076/34.
Full textPeolsson, Annelie. "Functional analysis of the cervical spine : reliability, reference data and outcome after anterior cervical decompression and fusion /." Linköping, 2002. http://www.bibl.liu.se/liupubl/disp/disp2002/med738s.pdf.
Full textHolmes, Robin. "Analysis of functional neuroimaging : effects of preprocessing on outcome measures with particular reference to single subject response." Thesis, University of Bristol, 2011. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.555625.
Full textDige, Niels. "Neuropsychological tests and functional impairment in adult attention deficit hyperactivity disorders with special reference to memory disturbance /." Stockholm, 2010. http://diss.kib.ki.se/2010/978-91-7409-780-1/.
Full textBöhlander, Marcus. "Design and Safety Analysis ofEmergency Brake System forAutonomous Formula Car : In Reference to Functional Safety ISO 26262." Thesis, KTH, Fordonsdynamik, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-243285.
Full textIngenjörstävlingen Formula Student har introducerat en förarlös tävlingsklass (eng:Driverless Vehicle) som innebär att studenterna ska utveckla en bil som autonomt kan tasig runt en konbana. För att försäkra sig om säkerheten för ett sådant fordon krävs ettnödbromssystem (eng: Emergency Brake System (EBS)). EBS:en skall försäkra att enövergång till ett säkert tillstånd sker då ett singulärt fel upptäcks. Det här examensarbetetbehandlar designen av EBS:en för KTH Formula Student.På grund av den säkerhetskritiska karaktären hos detta system har mjukvarudelen avEBS:en, kallad EBS Supervisor, blivit analyserad utifrån säkerhetsstandarden ISO 26262för att se om en förbättrad säkerhet kunde uppnås. Analysen har blivit genomfördenligt Del 3: Konceptfas av ISO 26262 med item definition, Hazard Analysis and RiskAssessment, Functional Safety Concept och Technical Safety Concept.Resultatet av analysen visade att EBS Supervisor kräver omfattande redundanser föratt uppfylla ISO 26262. Detta inkluderar en extra CPU såväl som kontroller av inochutsignaler. På grund av begränsade resurser i form av pengar och tid inom KTHFS, valdes dessa redundanser att inte implementeras. Processen av att arbeta medsäkerhetsstandarden har dock inspirerat ett ökat säkerhetstänk.
Korden, Stephan [Verfasser], Kai [Akademischer Betreuer] Leonhard, and Roland [Akademischer Betreuer] Roth. "Molecular density functional theory based on a hard particle reference potential / Stephan Korden ; Kai Leonhard, Roland Roth." Aachen : Universitätsbibliothek der RWTH Aachen, 2016. http://d-nb.info/1127337076/34.
Full textWetherly, Paul. "Marxism, history and the state : a critical examination of Marxist theory with particular reference to functional explanation." Thesis, Teesside University, 1995. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.259796.
Full textAndersson, Ronnie M. "Imaging studies of cell physiology with particular reference to Na,K-ATPase function /." Stockholm, 2003. http://diss.kib.ki.se/2003/91-7349-478-X/.
Full textTonkonogi, Michail. "Mitochondrial function in human skeletal muscle : with special reference to exercise and training /." Stockholm, 2000. http://diss.kib.ki.se/2000/91-628-4264-1/.
Full textStanojevic, Sanja. "Development and use of international reference centiles for lung function in early childhood." Thesis, University College London (University of London), 2009. http://discovery.ucl.ac.uk/18027/.
Full textCardoso, Luciano Carvalho [UNIFESP]. "Linguagem e verdade: uma análise da lógica de Frege." Universidade Federal de São Paulo (UNIFESP), 2014. http://repositorio.unifesp.br/handle/11600/39266.
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
Em “Sobre o Sentido e a Referência”, Frege anuncia uma ruptura com seus trabalhos anteriores, notadamente a Conceitografia, na qual ele havia assumido que a igualdade era referente aos nomes e sinais representativos dos objetos. Como consequência dessa negação, Frege apresenta a estrutura de Sentido e Referência, como alternativa às possibilidades anteriormente apresentadas. Em decorrência dessa ruptura, a dimensão da filosofia analítica desenvolvida por Frege se amplia, revelando um complexo sistema no qual o verdadeiro se torna o ponto fundamental. Mostramos que, no processo de reformulação do significado do verdadeiro, Frege diferencia, ainda nos Fundamentos da Aritmética, o domínio do campo objetivo efetivo do campo objetivo não-efetivo, espaço lógico no qual as leis do ser verdadeiro encontram lugar como referência para as proposições que expressam o pensamento analítico. Visamos demonstrar que, partindo dessa fundamentação inicial, o autor almeja estabelecer uma conexão ontológica entre o pensamento e as leis do ser verdadeiro, o que lhe permite distinguir, em “Sobre o Sentido e Referência”, o pensamento que expressa uma representação ou ideia, pertencente ao domínio subjetivo, do pensamento que expressa as leis do ser verdadeiro, e que podem ser transmitidas em gerações, por pertencerem ao domínio objetivo não-efetivo. Buscamos estabelecer uma conexão entre essas diretrizes e a concepção de pensamento fregiano, justificando a composição deste como sendo uma estrutura que atende ao princípio de saturação, que não se articula na forma sujeito/predicado e que, para poder atender à necessidade lógica de passar do sentido para a referência e ser nomeado como o verdadeiro, se articula com a lógica extensional e, em um sentido ainda mais intrínseco, com uma lógica da existência, que surge como a estrutura basilar na qual se fundamenta o juízo, e sem o qual não poderia haver a validação ontológica do pensamento analítico de Frege.
In “On Sense and Reference”, Frege announces a break with his previous works, notably Ideography, in which he had assumed that equality was referring to the names and signals representative of the objects. As a result of this denial, Frege presents the structure of Sense and Reference, as an alternative to possibilities previously presented. Due to this break, the dimension of analytic philosophy developed by Frege expands, revealing a complex system in which the true becomes the key point. We show that, in the process of recasting the meaning of true, Frege differentiates, still in the Foundations of Arithmetic, the domain of effective objective field of the noneffective objective field , the logical space in which the laws of true being has a place as a reference to the propositions expressing analytical thinking. We aim to demonstrate that, based on this initial foundation, the author aims to establish an ontological connection between the thought and the laws of true being, allowing him to distinguish, in “On Sense and Reference”, the thought that expresses an idea or representation, belonging to subjective realm, of thought which expresses the laws of true being, and that can be transmitted in generations, because they belong to the non-effective objective field. We strive to establish a connection between these guidelines and the conception of fregian thought, justifying the composition of this as being a structure that follows the principle of saturation, which is not articulated in the form subject / predicate, and that in order to meet the logical necessity of moving beyond of sense to reference and be named as the true, articulates with the extensional logic and, in a more intrinsic meaning , with a logic of existence that emerges as the framework in which the judgment is based , and without which it could not be the ontological validation of analytical thinking Frege.
Biemiller, Richard Andrew. "Influence of Structural Disturbance on Stream Function and Macroinvertebrate Communities in Upper Coastal Plain Headwater Streams." UKnowledge, 2016. http://uknowledge.uky.edu/entomology_etds/25.
Full textMacRobert, Iain. "Black Pentecostalism : its origins, functions and theology : with special reference to a Midland borough." Thesis, University of Birmingham, 1989. http://etheses.bham.ac.uk//id/eprint/4961/.
Full textZhou, Jiayang. "The reference functions of digital hospice care apps from a Serious Game theory perspective." Thesis, Högskolan i Skövde, Institutionen för informationsteknologi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-15813.
Full textCaulfield-Browne, Mark. "The application of spline functions for kinematic motion design with particular reference to cam mechanisms." Thesis, University of Nottingham, 1994. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.239929.
Full textRabab'A, Moh'd Ghazi. "The expansion of trademark functions with particular reference to online keywords advertising : the European experience." Thesis, University of Manchester, 2016. https://www.research.manchester.ac.uk/portal/en/theses/the-expansion-of-trademark-functions-with-particular-reference-to-online-keywords-advertisingthe-european-experience(3a239549-8cc4-4808-a585-882c43bf3252).html.
Full textBotha, Yolande Vanessa. "Specification in the English nominal group with reference to student writing / Yolande Vanessa Botha." Thesis, North-West University, 2012. http://hdl.handle.net/10394/8242.
Full textThesis (PhD (Linguistics and Literary Theory))--North-West University, Potchefstroom Campus, 2012
Yiannakas, Aristodemos. "Outsourcing the internal audit function with special reference to the UK public and private sectors." Thesis, City University London, 2000. http://openaccess.city.ac.uk/8165/.
Full textLewis, Philip Nigel. "The morphology and function of the peritoneum in lower vertebrates with special reference to teleosts." Thesis, University of Stirling, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.391492.
Full textHsieh, Ming-Chuan. "An investigation of a Bayesian decision-theoretic procedure in the context of mastery tests." Diss., University of Iowa, 2007. http://ir.uiowa.edu/etd/127.
Full textSá, Jammara Oliveira Vasconcelos de. "Argumentação e processo referencial anafórico no anúncio publicitário de cosmético." www.teses.ufc.br, 2014. http://www.repositorio.ufc.br/handle/riufc/8928.
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This research aims to discuss how the argumentative techniques and the discursive functions found in the processing of anaphoric reference act in the conduct for argumentation in the genre of cosmetic advertisement. For that purpose, we have used the qualitative research method and analyzed 30 cosmetics advertisement texts collected from the following brand names’ websites: Natura (www.natura.net/), Avon (http://www.avon.com.br), Água de cheiro (http://www.aguadecheiro.com.br) and Boticário (http://internet.boticario.com.br). In this research we have assumed the theoretical framework defended by The New Rethoric (PERELMAN; TYTECA, 2005) and by Referentation (MONDADA, L.; DUBOIS, 2003; KOCH, 2004; CIULLA E SILVA, 2008 and CAVALCANTE, 2006, 2011) in order to analyze the phenomena in our sample. Our study reveals that the arguments made through identification, definition, analyticity, division, probability, pragmatism, authority, illustration, example, metaphor and the argument through dissociation of concepts, which are techniques found in The New Rethoric, play an important part in the texture of the cosmetic advertisement genre. Regarding the analysis of the discursive functions found in the processing of anaphoric reference, our study shows that the group of six functions: organization of parts of the text, metadiscourse, discursive heterogeneity, memory activation, introduction of new information and aesthetics/ stylistics effects have shown to be very productive, thus indicating that cosmetics advertisements have proved fertile ground for the study of referential processes and their discursive functions. Therefore the discursive and textual resources are used by the advertisers as a way to represent the feminine universe aiming to convince the female consumers of the advantages of the advertised cosmetics and motivate them to buy such cosmetics as a way to live up to the feminine standards established by post-modern society.
Esta pesquisa tem como objetivo discutir como as técnicas argumentativas e as funções discursivas do processo referencial anafórico atuam na condução argumentativa do gênero anúncio publicitário de cosmético. Para isso, nos valemos do método qualitativo e analisamos 30 textos de anúncios publicitários de cosméticos, coletados dos sites das marcas Natura (www.natura.net/), Avon (http://www.avon.com.br), Água de cheiro (http://www.aguadecheiro.com.br) e Boticário (http://internet.boticario.com.br). Nesta pesquisa, assumimos como arcabouço teórico os pressupostos defendidos pela Nova Retórica (PERELMAN; TYTECA, 2005) e pela Referenciação (MONDADA, L.; DUBOIS, 2003; KOCH, 2004; CIULLA E SILVA, 2008 e CAVALCANTE, 2006, 2011) para a análise dos fenômenos mencionados que compõem nossa amostra. Nosso estudo revela que os argumentos pela identificação, definição, analiticidade, divisão, probabilidades, pragmático, autoridade, ilustração, exemplo, a metáfora e o argumento pela dissociação das noções, técnicas da Nova Retórica, ocupam posição de destaque na tessitura do gênero anúncio publicitário de cosmético. No que concerne à análise das funções discursivas do processo referencial anafórico, nosso trabalho mostra que o grupo das seis funções: organização de partes do texto, metadiscursividade, marcação de heterogeneidade discursiva, ativação da memória, introdução de informações novas e efeitos estético-estilísticos se mostram bastante produtivas, demonstrando, nesse caso, o quanto os anúncios de cosméticos representam um terreno fértil para o estudo dos processos referenciais e suas funções discursivas. Assim, os recursos textual-discursivos são usados pelos anunciantes para representar o universo feminino, tencionando convencer as consumidoras das vantagens dos cosméticos anunciados e estimulá-las a comprar os cosméticos para atender aos padrões femininos estabelecidos pela sociedade pós-moderna.
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Full textMaster of Science
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