Relevant bibliographies by topics / Furniture market marketing

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Furniture market marketing'

Author: Grafiati
Published: 30 May 2022
Last updated: 31 July 2025

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Journal articles on the topic "Furniture market marketing"

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Wulandari, Ririn, Budi Suharjo, Agus W. Soehadi, and Herry Purnomo. "Characteristic and Preferences of Green Consumer Stratification As Bases to Formulating Marketing Strategies of Ecolabel-Certified Furniture." Issues In Social And Environmental Accounting 6, no. 1 (2012): 123. http://dx.doi.org/10.22164/isea.v6i1.67.

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International furniture markets certify ecolabel has been growing, but the domestic market has not yet developed. Unfortunate, because these products have two advantages that ensure environmental sustainability and promote a furniture market. This study was expected to open and developed the domestic market for ecolabel-certified furniture. The aim of this study was to develop marketing strategies for ecolabel-certified furniture on each of green consumer stratifications. Consumer stratification was conducted to group a wider market. This grouping was meant to make the marketing strategies dra
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Azmir, Arian, and Agus Purnomo. "Digital marketing strategy through facebook social media to increase sales at Rifki Jaya furniture store Bandar Lampung." Journal of Commerce, Management, and Tourism Studies 4, no. 1 (2025): 23–33. https://doi.org/10.58881/jcmts.v4i1.210.

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This study aims to explore the impact of digital marketing strategies, specifically through Facebook, on the growth and sustainability of Rifki Jaya Furniture, a company established in 2021. It focuses on the role of market segmentation, customer engagement, and content quality in enhancing product visibility, customer loyalty, and sales. A qualitative approach was employed, analyzing Rifki Jaya Furniture's social media presence and digital marketing tactics on Facebook. The study used data from customer interactions, social media engagement metrics, and content analysis to examine how these f
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Nurul Komaryatin, M. Rifqy Roosdhani, Samsul Arifin, Ali, and Nurul Huda. "IMPROVE MARKETING PERFORMANCE THROUGH MARKET SENSING CAPABILITY, DYNAMIC CAPABILITIES, AND NEW PRODUCT DEVELOPMENT." Edunomic Jurnal Pendidikan Ekonomi 12, no. 1 (2024): 12–23. http://dx.doi.org/10.33603/ejpe.v12i1.37.

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The worsening sales trend of Jepara furniture exporters as a result of substandard marketing performance is the driving force for this research. Currently, a company's ability to improve its marketing performance is very important because it shows how well the company can meet its sales targets in the market. An effective method for identifying problems that impact a company's competitiveness and sustainability is to examine its marketing performance and the factors that influence that marketing performance. This study shows market sensing capabilities, dynamic capabilities, and new product de
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Zwierzyński, Patryk. "The determinants of consumer behaviours in the furniture market." Annals of Marketing Management and Economics 3, no. 1 (2017): 131–43. http://dx.doi.org/10.22630/amme.2017.3.1.12.

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The article presents analysis of the determinants of consumer behaviours in the furniture market. Given the numerous factors that influence consumer behaviours, the author has decided to focus on the most important determinants affecting furniture purchasers’ attitudes in the Polish furniture market. The determinants are divided into indirect factors (economic, demographic and marketing) and direct ones. The he characteristics of furniture are also described. The publication is based on the literature and research conducted in the furniture market in previous years.
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Sudarmadji, Chatarina Felisia, Helena Sidharta, and I. Gusti Bagus Yosia Wiryakusuma. "THE EFFECT OF ENTREPRENEURSHIP ORIENTATION AND MARKET ORIENTATION ON MARKETING PERFORMANCE OF FURNITURE HOME INDUSTRY IN SAWAHAN DISTRICT." Review of Management and Entrepreneurship 4, no. 2 (2020): 95–116. http://dx.doi.org/10.37715/rme.v4i2.1239.

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This study analyzes the effect of entrepreneurial orientation and market orientation on the marketing performance of furniture home industry in Sawahan District. The objectives of this research are to: (1) determine the effect of entrepreneurial orientation on marketing performance (2) determine the effect of market orientation on marketing performance. The population in this study were 158 furniture home industry businesses in Sawahan District, Surabaya. The number of samples taken is 113 respondents which was determined using the Slovin formula. By using a quantitative research approach, the
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Petecki, Ignacy. "The furniture market in the context of the development of the market od socially quasi-significant goods." Management and Entrepreneurship in Ukraine: the stages of formation and problems of development 2023, no. 2 (2023): 326–32. http://dx.doi.org/10.23939/smeu2023.02.326.

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It has been established that the furniture industry is a socially important part of the totality of Ukrainian wood-processing branches of the economy. It covers several enterprises that are engaged in both the production and sale of furniture to satisfy the residential and commercial needs of con-sumers. Products of the furniture industry are popular among consumers in any economic condition; the demand for them depends on the living conditions and income level of the population. In the last pre-war years, Ukraine constantly increased the production and export of furniture. At the same time, t
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Azizi, Majid, Seyed Alireza Dehghan, Mohsen Ziaie, and Nematollah Mohebi. "Identifying the customer satisfaction factors in furniture market." Economics, Management and Sustainability 2, no. 1 (2017): 6–18. https://doi.org/10.14254/jems.2017.2-1.1.

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<em>Purpose</em> – the purpose of this research is to identify the influential factors on customer satisfaction in the Iranian furniture market in order to get acquainted with the fundamental items for planning future sales programs with the purposes of extolling competitive advantages. <em>Design/methodology/approach</em> – A commixture of 6 items and 31 factors were educed from interviewing with 20 experts in furniture designing and manufacturing industry. The collected data from customer need indexes in previous research were also used. <em>Findings</em> – results showed that such factors a
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Azizi, Majid, Seyed Alireza Dehghan, Mohsen Ziaie, and Nematollah Mohebi. "Identifying the customer satisfaction factors in furniture market." Economics, Management and Sustainability 2, no. 1 (2017): 6–18. https://doi.org/10.5281/zenodo.998714.

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<em>Purpose</em> – the purpose of this research is to identify the influential factors on customer satisfaction in the Iranian furniture market in order to get acquainted with the fundamental items for planning future sales programs with the purposes of extolling competitive advantages. <em>Design/methodology/approach</em> – A commixture of 6 items and 31 factors were educed from interviewing with 20 experts in furniture designing and manufacturing industry. The collected data from customer need indexes in previous research were also used. <em>Findings</em> – results showed that such factors a
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Suganda, Aru, and Anggi Josetio Prayoga. "Product Innovation Factors and Selling Prices can Increase Sales Marketing at Keyzura Furniture." Journal of Managiere and Business 2, no. 1 (2024): 8–14. https://doi.org/10.69747/managiere.v2i1.54.

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The furniture industry market continues to experience dynamic changes that demand product innovation and the right pricing strategy to maintain competitiveness. This article explores the role of product innovation factors and selling price policies in improving sales performance at Mebel Keyzura. The research adopts descriptive and case study analysis methods, combining primary data from consumer surveys and secondary data related to furniture industry trends. The results show that product innovation that prioritizes ergonomic design, environmentally friendly materials, and deep technology int
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Ayrdelan, Melen Fitria Senna, and Erlita Ridanasti. "Strategi Pemasaran Perusahaan Furniture CV. Orcard Collection Dalam Mempertahankan Usaha Furniture Pada Masa Peralihan Pandemi Ke Endemi Covid-19." Journal of Economic, Bussines and Accounting (COSTING) 7, no. 4 (2024): 7249–63. http://dx.doi.org/10.31539/costing.v7i4.10217.

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Building an existence in the furniture industry, CV Orcard Collection, a company that focuses on the production of wooden and rattan furniture, has faced various challenges in following the fast-changing market dynamics. Thus, there is a need for an in-depth analysis of the marketing strategies implemented by CV Orchard Collection in order to maintain and increase market share. Therefore, this research was conducted with the aim of analyzing the marketing strategy through Segmentation, Targeting, and Positioning (STP) applied by CV Orcard Collection and analyzing the 7P marketing mix elements
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Dissertations / Theses on the topic "Furniture market marketing"

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Wahlström, Marie-Louise, and Jenny Bergström. "Customer Relationship within the Furniture Design Market : A qualitative study of how companies within the furniture design market relate to the challenges connected to customer loyalty." Thesis, Umeå University, Umeå School of Business, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-35332.

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<p><strong>Background:</strong> The customer relationship is becoming more important for companies within the Swedish furniture design industry due to competition for market shares. The market is getting more crammed while the interest for furniture design amongst people is increasing, therefore furniture design companies need to find effective ways to attract loyal customers. Research has been made to show the importance of collaboration between companies and this is something that can increase the market share for the involved partners and reach a greater customer base. To maintain these cus
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Beinö, Olivia, and Linnéa Alexanderson. "Impact of Green Marketing on Consumer Behaviour : A case study on the Furniture Industry." Thesis, Jönköping University, Internationella Handelshögskolan, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-49031.

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Abstract Background   The furniture industry is depending on natural resources, which are threatened by both consumption and climate change. Therefore, companies need to understand their responsibility for sustainable development and preserving the resources to operate in the future. Moreover, the consumption behaviour within the furniture industry has changed drastically over the last decade. For this reason, companies could utilize ‘Green Marketing’ as a marketing tool to promote and provide consumers with the environmental benefits of products and services. However, companies need to be car
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Козак, М. О. "Формування маркетингової стратегії підприємства ФОП «Мисловський О.В.»". Thesis, Одеський національний економічний університет, 2020. http://dspace.oneu.edu.ua/jspui/handle/123456789/12504.

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У роботі розглядаються теоретичні аспекти маркетингової стратегії на підприємстві та особливості їх впровадження на ринку меблів. Проаналізовано маркетингові стратегії на підприємстві ФОП “Мисловський.О.В.”. Запропоновано покращення існуючої маркетингової стратегії, та впровадження нової для покращення виробництва та функціонування ФОП “Мисловський.О.В.”.<br>Thesis consists of three chapters. Object of study marketing efficiency of the enterprise of the FOP "Mislovsky OV" on the furniture market. Diploma thesis deals with theoretical aspects of a new marketing strategy, which is new f
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SKLENÁŘOVÁ, Tereza. "Chování spotřebitelů na trhu s nábytkářskými výrobky." Master's thesis, 2015. http://www.nusl.cz/ntk/nusl-187857.

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The aim of this thesis was to investigate the behavior of consumers in the market with furniture products. Based on the collected data to recommend selected company innovation marketing mix. The first part was focused on obtaining information related to this topic. THe second part focused on the treatment of information obtained from the survey, which was conducted among 200 respondents. The data obtained were analyzed using tables and graphs that reflect consumer behavior in the market with furniture products. Based on data analysis and interviews with senior company employee was designed rec
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Books on the topic "Furniture market marketing"

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Center, Aktrin Furniture Information, and MSI Marketing Research for Industry Ltd., eds. The bathroom furniture market in the UK. Aktrin Furniture Information Center, 2004.

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Institute, AKTRIN Research, and Centro studi industria leggera, eds. The furniture industry in Russia. 2nd ed. Oakville, ON, Canada, 1999.

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Canada. Dept. of External Affairs. and Peat Marwick Consulting Group, eds. Studies in Canadian export opportunities in the U.S. market: Furniture. External Affairs Canada, 1988.

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Organization, International Tropical Timber, and International Trade Centre UNCTAD/GATT, eds. International wooden furniture markets: A review. International Trade Centre UNCTAD/WTO, International Tropical Timber Organization, 2005.

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Cohen, David H. Assessment of market opportunities for British Columbia lumber in the California furniture industry. Pacific Forestry Centre, 1994.

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Organization, International Tropical Timber, and International Trade Centre UNCTAD/GATT, eds. Wooden household furniture: A study of major markets. The Centre, 1990.

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Shinkōkai, Nihon Bōeki, ed. The foreign outdoor goods company's guide to entering the Japanese market. Japan External Trade Organization, 1998.

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Sukchit, S. Marketing strategies in the foils decorative furniture-surface materials market of a leading global company in Thailand. Oxford Brookes University, 1997.

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England) Business and Research Associates (Stockport. The Uk Market for Pine Furniture. Aktrin Research Institute, 2002.

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Ama. Uk Dining Room & Occasional Furniture Market: Uk Dining Room And Occasional Furniture Market Report. Aktrin Furniture Research, 2004.

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Book chapters on the topic "Furniture market marketing"

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Krawiec, Wioletta. "Forms and Methods of Internationalization of Enterprises – The Case Study of Polish Manufacturer of Household Furniture." In The Best Practice of Marketing Management in Polish and International Enterprises. Wydawnictwo Uniwersytetu Łódzkiego, 2022. https://doi.org/10.18778/8220-842-9.05.

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This paper addresses the problem of forming a company's expansion strategy in foreign markets – for example, a Polish furniture manufacturing company. Therefore, it is undertaken to characterize the furniture market in Poland and describe the expansion method of a selected Polish furniture company. Included are such elements as the motives for internationalization of the company, methods of evaluation and selection of foreign markets, forms of expansion into international markets, and methods of determining the effects of the company's activities in foreign markets. Given the above problem, it
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Genis-Gruber, Ahu, and Ramazan Aktas. "Path to Success." In Cases on Performance Measurement and Productivity Improvement. IGI Global, 2013. http://dx.doi.org/10.4018/978-1-4666-2618-8.ch007.

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The current case examines the management strategies of a leading furniture company that started off as a small business and rapidly expanded globally. The success the company has achieved through its innovative marketing strategies and use of international management techniques is presented. The case highlights the company’s flexibility in adapting its organizational structures to the nature of the market in different countries, and its reliance on a cross-cultural management approach to marketing in order to increase product acceptance by consumers across the world.
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"Michelle Lam." In Exploring the Economic Opportunities and Impacts of Migrant Entrepreneurship. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-6684-4986-8.ch004.

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Michelle Lam and her husband, Michael, are the owner proprietors of OSMEN, one of Australia's most popular outdoor furniture businesses. OSMEN was previously known as Contract Casual Furniture, importing outdoor furniture from China for dominant Australian retailers. Over time, OSMEN built a name for itself as a strong outdoor furniture retailer with six homemaker centres across Sydney, in Belrose, Smithfield, Alexandria, Artarmon, Auburn, and Penrith. With more than 12 years of combined experience in the Australian market, Michelle and Michael's knowledge and expertise would prove vital to th
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Mashau, Pfano, Mathews Smangaliso Shange, and Andrisha Beharry-Ramraj. "Attitudes, Awareness, and Use of the Consumer Protection Act Among Retail Furniture Consumers in the Umlazi Township, South Africa." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2023. http://dx.doi.org/10.4018/978-1-6684-5853-2.ch004.

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The Consumer Protection Act (CPA) of 2008 was developed with the intention to protect consumers and promote fair dealings and responsible conduct of retailers in the marketplace. However, consumers continue to suffer in the marketplace due to defective products, unfair dealings, and poor service despite there being a CPA that was developed to protect their rights. Studies revealed a reduction in the number of registered complaints and an unchanged market environment for retail consumers pertaining to handling their consumer disputes. A quantitative study was conducted with a random sample of 9
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Conference papers on the topic "Furniture market marketing"

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Starchon, Peter, Milos Hitka, Milos Gejdos, and Andrej Miklosik. "Evolving Anthropometric Traits of Slovak Consumers and Their Impact on Furniture and Furniture Marketing." In 15th International Conference on Applied Human Factors and Ergonomics (AHFE 2024). AHFE International, 2024. http://dx.doi.org/10.54941/ahfe1004946.

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The current development of anthropometric data in the Slovak population, noticeable in the area of increasing average height and weight, is expected to have an impact on furniture production and furniture marketing. This contribution is based on selected changes in anthropometric characteristics of the Slovak population between 1993 and 2023, recorded on a sample of more than 15,000 respondents—university students in Slovakia. The paper itself directly derives from the identified changes, with the aim of providing an overview of the current consumer demands for furniture industry products and
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Fen, Shuhan, Alisher Subkhonberdiev, and E. Titova. "ANALYSIS OF THE COMPETITIVE ENVIRONMENT OF THE FURNITURE MARKET." In SUSTAINABLE ECONOMIC DEVELOPMENT: THE TRANSITION PATH IN A NEW QUALITY. FSBE Institution of Higher Education Voronezh State University of Forestry and Technologies named after G.F. Morozov, 2024. https://doi.org/10.58168/quality2024_101-107.

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Together, these platforms allow organizations to share content and interact closely with each dealer. In other words, platforms Social media can enable organizations to enhance their communication competence by promoting staff experience and encouraging participation through these innovative technologies. Thus, we can conclude that Woodmarkt has good financial and performance indicators, with few exceptions that do not have a significant impact on production. Competent marketing strategy « b2b » allows to solve many topical problems and attracts more customers, forming a more loyal attitude am
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