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Journal articles on the topic 'Furniture market marketing'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

Wulandari, Ririn, Budi Suharjo, Agus W. Soehadi, and Herry Purnomo. "Characteristic and Preferences of Green Consumer Stratification As Bases to Formulating Marketing Strategies of Ecolabel-Certified Furniture." Issues In Social And Environmental Accounting 6, no. 1 (2012): 123. http://dx.doi.org/10.22164/isea.v6i1.67.

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International furniture markets certify ecolabel has been growing, but the domestic market has not yet developed. Unfortunate, because these products have two advantages that ensure environmental sustainability and promote a furniture market. This study was expected to open and developed the domestic market for ecolabel-certified furniture. The aim of this study was to develop marketing strategies for ecolabel-certified furniture on each of green consumer stratifications. Consumer stratification was conducted to group a wider market. This grouping was meant to make the marketing strategies dra

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Azmir, Arian, and Agus Purnomo. "Digital marketing strategy through facebook social media to increase sales at Rifki Jaya furniture store Bandar Lampung." Journal of Commerce, Management, and Tourism Studies 4, no. 1 (2025): 23–33. https://doi.org/10.58881/jcmts.v4i1.210.

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This study aims to explore the impact of digital marketing strategies, specifically through Facebook, on the growth and sustainability of Rifki Jaya Furniture, a company established in 2021. It focuses on the role of market segmentation, customer engagement, and content quality in enhancing product visibility, customer loyalty, and sales. A qualitative approach was employed, analyzing Rifki Jaya Furniture's social media presence and digital marketing tactics on Facebook. The study used data from customer interactions, social media engagement metrics, and content analysis to examine how these f

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Nurul Komaryatin, M. Rifqy Roosdhani, Samsul Arifin, Ali, and Nurul Huda. "IMPROVE MARKETING PERFORMANCE THROUGH MARKET SENSING CAPABILITY, DYNAMIC CAPABILITIES, AND NEW PRODUCT DEVELOPMENT." Edunomic Jurnal Pendidikan Ekonomi 12, no. 1 (2024): 12–23. http://dx.doi.org/10.33603/ejpe.v12i1.37.

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The worsening sales trend of Jepara furniture exporters as a result of substandard marketing performance is the driving force for this research. Currently, a company's ability to improve its marketing performance is very important because it shows how well the company can meet its sales targets in the market. An effective method for identifying problems that impact a company's competitiveness and sustainability is to examine its marketing performance and the factors that influence that marketing performance. This study shows market sensing capabilities, dynamic capabilities, and new product de

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Zwierzyński, Patryk. "The determinants of consumer behaviours in the furniture market." Annals of Marketing Management and Economics 3, no. 1 (2017): 131–43. http://dx.doi.org/10.22630/amme.2017.3.1.12.

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The article presents analysis of the determinants of consumer behaviours in the furniture market. Given the numerous factors that influence consumer behaviours, the author has decided to focus on the most important determinants affecting furniture purchasers’ attitudes in the Polish furniture market. The determinants are divided into indirect factors (economic, demographic and marketing) and direct ones. The he characteristics of furniture are also described. The publication is based on the literature and research conducted in the furniture market in previous years.

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Sudarmadji, Chatarina Felisia, Helena Sidharta, and I. Gusti Bagus Yosia Wiryakusuma. "THE EFFECT OF ENTREPRENEURSHIP ORIENTATION AND MARKET ORIENTATION ON MARKETING PERFORMANCE OF FURNITURE HOME INDUSTRY IN SAWAHAN DISTRICT." Review of Management and Entrepreneurship 4, no. 2 (2020): 95–116. http://dx.doi.org/10.37715/rme.v4i2.1239.

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This study analyzes the effect of entrepreneurial orientation and market orientation on the marketing performance of furniture home industry in Sawahan District. The objectives of this research are to: (1) determine the effect of entrepreneurial orientation on marketing performance (2) determine the effect of market orientation on marketing performance. The population in this study were 158 furniture home industry businesses in Sawahan District, Surabaya. The number of samples taken is 113 respondents which was determined using the Slovin formula. By using a quantitative research approach, the

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Petecki, Ignacy. "The furniture market in the context of the development of the market od socially quasi-significant goods." Management and Entrepreneurship in Ukraine: the stages of formation and problems of development 2023, no. 2 (2023): 326–32. http://dx.doi.org/10.23939/smeu2023.02.326.

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It has been established that the furniture industry is a socially important part of the totality of Ukrainian wood-processing branches of the economy. It covers several enterprises that are engaged in both the production and sale of furniture to satisfy the residential and commercial needs of con-sumers. Products of the furniture industry are popular among consumers in any economic condition; the demand for them depends on the living conditions and income level of the population. In the last pre-war years, Ukraine constantly increased the production and export of furniture. At the same time, t

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Azizi, Majid, Seyed Alireza Dehghan, Mohsen Ziaie, and Nematollah Mohebi. "Identifying the customer satisfaction factors in furniture market." Economics, Management and Sustainability 2, no. 1 (2017): 6–18. https://doi.org/10.14254/jems.2017.2-1.1.

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<em>Purpose</em> – the purpose of this research is to identify the influential factors on customer satisfaction in the Iranian furniture market in order to get acquainted with the fundamental items for planning future sales programs with the purposes of extolling competitive advantages. <em>Design/methodology/approach</em> – A commixture of 6 items and 31 factors were educed from interviewing with 20 experts in furniture designing and manufacturing industry. The collected data from customer need indexes in previous research were also used. <em>Findings</em> – results showed that such factors a

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Azizi, Majid, Seyed Alireza Dehghan, Mohsen Ziaie, and Nematollah Mohebi. "Identifying the customer satisfaction factors in furniture market." Economics, Management and Sustainability 2, no. 1 (2017): 6–18. https://doi.org/10.5281/zenodo.998714.

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<em>Purpose</em> – the purpose of this research is to identify the influential factors on customer satisfaction in the Iranian furniture market in order to get acquainted with the fundamental items for planning future sales programs with the purposes of extolling competitive advantages. <em>Design/methodology/approach</em> – A commixture of 6 items and 31 factors were educed from interviewing with 20 experts in furniture designing and manufacturing industry. The collected data from customer need indexes in previous research were also used. <em>Findings</em> – results showed that such factors a

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Suganda, Aru, and Anggi Josetio Prayoga. "Product Innovation Factors and Selling Prices can Increase Sales Marketing at Keyzura Furniture." Journal of Managiere and Business 2, no. 1 (2024): 8–14. https://doi.org/10.69747/managiere.v2i1.54.

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The furniture industry market continues to experience dynamic changes that demand product innovation and the right pricing strategy to maintain competitiveness. This article explores the role of product innovation factors and selling price policies in improving sales performance at Mebel Keyzura. The research adopts descriptive and case study analysis methods, combining primary data from consumer surveys and secondary data related to furniture industry trends. The results show that product innovation that prioritizes ergonomic design, environmentally friendly materials, and deep technology int

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Ayrdelan, Melen Fitria Senna, and Erlita Ridanasti. "Strategi Pemasaran Perusahaan Furniture CV. Orcard Collection Dalam Mempertahankan Usaha Furniture Pada Masa Peralihan Pandemi Ke Endemi Covid-19." Journal of Economic, Bussines and Accounting (COSTING) 7, no. 4 (2024): 7249–63. http://dx.doi.org/10.31539/costing.v7i4.10217.

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Building an existence in the furniture industry, CV Orcard Collection, a company that focuses on the production of wooden and rattan furniture, has faced various challenges in following the fast-changing market dynamics. Thus, there is a need for an in-depth analysis of the marketing strategies implemented by CV Orchard Collection in order to maintain and increase market share. Therefore, this research was conducted with the aim of analyzing the marketing strategy through Segmentation, Targeting, and Positioning (STP) applied by CV Orcard Collection and analyzing the 7P marketing mix elements

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Yeğin, Tuğba, and Muhammad Ikram. "Performance Evaluation of Green Furniture Brands in the Marketing 4.0 Period: An Integrated MCDM Approach." Sustainability 14, no. 17 (2022): 10644. http://dx.doi.org/10.3390/su141710644.

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This study aims to develop a framework that enables green marketing practices to regulate the performance evaluation criteria (GFBPC) of consumers and green furniture brands in the Marketing 4.0 period and to prioritize green furniture brands. The first stage was the literature review and decision-making group; it included GFBPC and the selection of three green furniture brands with the highest market value in Turkey. We then applied AHP to determine and prioritize benchmark weights, and TOPSIS to rank the performances of selected brands by GFBPC. We performed SA to test the accuracy of the fi

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Liu, Siming. "Analysis of digital transformation of furniture market in the context of big data application." Applied and Computational Engineering 4, no. 1 (2023): 105–10. http://dx.doi.org/10.54254/2755-2721/4/20230363.

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The whole furniture industry customization boom creates more and more significant demand for digitalization, and the impact of the epidemic on the furniture industry has further made many furniture companies realize the importance of industry digitalization. And in order to achieve the digital transformation of furniture enterprises, the collection and application of big data is the key: through the collection and use of customer and equipment data, you can achieve optimization of the supply chain in the furniture industry to reduce the inventory of raw materials and finished products; to achi

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Musayeva, Shoira Azimovna, Dilfuza Ilkhomovna Usmonova, and Farzod Shokhrukhovich Usmanov. "PROBLEMS WITH MARKETING RESEARCH IN THE FURNITURE MARKET." Eurasian Journal of Academic Research 1, no. 6 (2021): 32–35. https://doi.org/10.5281/zenodo.5450527.

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In this article, when buying furniture products, consumers use a wide range of information, namely: they analyze various information, try to find the best purchase option, choose a product in accordance with their lifestyle, taste and abilities. Financial, technical, time and psychological risks are also taken into account when a consumer purchases a durable product.

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Berginc, Jordan. "The Need Recognition in Marketing of the Tailor-Made Furniture and Personalization Process of the Product through Design Management." Mednarodno inovativno poslovanje = Journal of Innovative Business and Management 13, no. 1 (2021): 40–49. http://dx.doi.org/10.32015/jibm/2021.13.1.40-49.

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Small business furniture manufacturers in the age of digital media are changing the concepts of marketing and sales based on the strategy they recognize the user experiences. This creates a difference between industrial furniture manufacturers and traditional carpentry companies that produce tailor-made furniture. For our research, we examine the core question: “How successfully do small kitchen furniture manufacturers face strong competition in the market through a product personalization approach, considering user experiences and by practicing design management strategy?” With the support of

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Miroshnyk, Roman, and Denys Shovkoplias. "INDICATORS FOR ASSESSING THE EFFECTIVENESS OF THE MARKETING STRATEGY OF FURNITURE INDUSTRY ENTERPRISES IN CONDITIONS OF ENVIRONMENTAL INSTABILITY." Economic scope, no. 201 (June 10, 2025): 121–26. https://doi.org/10.30838/ep.201.121-126.

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The article examines the issues of assessing the effectiveness of the marketing strategy of furniture industry enterprises in the context of an unstable external environment. The features of the development of industry in Ukraine and the furniture industry for 2020-2024 in the context of environmental instability are studied: the furniture industry was characterized by either a sharp decline or a sharp increase in product sales. Five groups of indicators have been formed for assessing the marketing strategy: financial indicators, market indicators, operational indicators, digital indicators, a

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Azaluddin, Azaluddin, and Jamdia Jamdia. "Marketing Strategy Analysis Using the Quantitative Strategic Planning Matrix (QSPM) to Increase Sales Furniture." Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton 8, no. 2 (2022): 566–78. http://dx.doi.org/10.35326/pencerah.v8i2.2236.

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Sarah's furniture trade company is a company that manufactures industrial furniture such as cabinets, chairs, and tables. Sarah's Furniture Trading Business's concern is that the company's revenues from 2019 to 2020 declined owing to internal and external factors. The goal of this research is to discover the marketing strategy employed by the Sarah Furniture Trading Business, as well as how the marketing strategy employs the Quantitative Strategic Planning Matrix approach to enhance sales at the Sarah Furniture Trading Business. Sarah's furniture trade business received a total score of 22.75

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Raihan Alfandi, M., and Firdaus Annas. "Perancangan Aplikasi Opencart untuk Mendukung Pemasaran Digital Kerajinan Perabot UMKM Bukittinggi." JOVISHE : Journal of Visionary Sharia Economy 3, no. 2 (2024): 480–92. https://doi.org/10.57255/jovishe.v3i2.391.

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The furniture craft business in Bukittinggi plays an important role in improving the economy and preserving culture. However, problems in utilizing digital technology to market products cause limitations in reaching a wider market. To answer these challenges, this research aims to design an OpenCart-based application as a digital marketing solution in accordance with business needs in Bukittinggi. Research and development (R&D) methods are used in this research, which includes needs analysis, application design, and evaluation. MSME actors were interviewed to find out market characteristic

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Wang, Yan, and Hao Cheng. "Influence of Consumer Behavior on Furniture Design Preference." Journal of Business and Marketing 1, no. 1 (2024): 43–49. http://dx.doi.org/10.62517/jbm.202409106.

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Furniture design is a field full of creativity and commercial potential, and the behavior of consumers has a far-reaching impact on this field. The purpose of this study is to explore the influence of consumer behavior on furniture design preference, and predict the furniture market trend and the future development direction of furniture design. The research methods of interview and online questionnaire survey are used. The sampling methods are convenient sampling and random sampling. Combine statistical analysis and identify the correlation between various factors. The results show that consu

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Białachowska, Roksana, and Mateusz Niedbała. "Influence of e-commerce on the furniture market in Poland: analysis of sales changes and consumer preferences." Annals of WULS, Forestry and Wood Technology 124 (December 26, 2023): 16–35. http://dx.doi.org/10.5604/01.3001.0054.6673.

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The Influence of e-commerce on the Furniture Market in Poland: Analysis of Sales Changes and Consumer Preferences. The aim of this study was to analyze sales data from online and traditional furniture stores, as well as conduct interviews with customers who have purchased furniture online. Additionally, the article will discuss topics such as the advantages and disadvantages of buying furniture online, market trends in Poland, and marketing strategies used by both online and offline stores to attract consumers. In today's world, it is very important to understand the factors that influence a c

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Imlabla, Wilma N., Samuel Limba, Mersiana Sahureka, and Makbul A. Keliwouw. "Analisis Rantai Pemasaran Produk Industri Meubel PD. Tabulik." MAKILA 13, no. 2 (2019): 130–38. http://dx.doi.org/10.30598/makila.v13i2.2439.

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The PD. Tabulik furniture industry is one of the furniture industries that is believed to be superior in global competition. Therefore, strategic policies related to the optimal marketing chain are needed in maintaining business sustainability amid market competition. Consequently, the research aims to analyze the marketing chain of furniture industry products. The research method uses survey methods and in-depth interviews with all marketing channel components and the marketing chain analysis of the research object's outcome. The results show that the marketing chain is used by PD. Tabulik is

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Soraya, Emma. "Daya Saing Industri Furnitur Indonesia dalam Perdagangan Global (Studi Komparasi dengan Vietnam)." Jurnal Ilmu Kehutanan 16, no. 2 (2022): 152–58. http://dx.doi.org/10.22146/jik.v16i2.1535.

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Furniture products with significant value added are increasingly being seen as a strategic objective for the industry of forest product. Furniture is one of the strategic commodities for the Indonesian economy. One of the pillars which determines the competitiveness of export furniture products is marketing. This study aims to determine the competitiveness of the Indonesian furniture industry in terms of marketing. In this case, Vietnam used as an object of comparison since they has been Indonesia's main competitor in the furniture trade for decades. The data was obtained by using literature s

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Hartono, Dina Sagita, Josephine Christina Wiranto, Reynexy Gigih Aditama, and Alhajeri Abdulrahman. "DEVELOPING MARKETING STRATEGY OF NASATECH KITCHEN SET MALANG TO ENTER A NEW MARKET IN USA." International Journal of Applied Business and International Management 2, no. 2 (2018): 101–17. http://dx.doi.org/10.32535/ijabim.v2i2.15.

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Nasatech is a company that produces kitchen cabinets from granite materials. Nasatech has been almost ten years in the city of Malang, Indonesia. So far, Nasatech only serve consumers who live in Malang and surrounding areas. However, Nasatech has a commitment to be able to market its products abroad if there is a chance. The excellence of Nasatech is its unique product and Nasatech has already used to use internet marketing to market its products and conduct online transactions. Some research data show that furniture and kitchen countertops from granite materials are becoming a trend in

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Maryono, Naili Farida, Ngatno, and Bulan Prabawani. "Building Innovation Capabilities on Collaboration and Market Orientation for Improving Marketing Performance of Wood Furniture Craft." Humanities and Social Sciences Letters 9, no. 4 (2021): 439–51. http://dx.doi.org/10.18488/journal.73.2021.94.439.451.

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This research aims to test the direct influence of market orientation and innovation capabilities collaboration, with relationship marketing orientation and excellence as mediating variables, on the marketing performance of the micro industry of wood furniture handicrafts. The data was collected using questionnaires submitted by 242 people, and the analysis was carried out using SmartPLS software. The significant impact of collaborative innovation ability and relational marketing orientation on market orientation was shown to have no effect on competitive advantage. The innovation capabilities

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Adibrata, Fahriza. "Strategic Analysis And Online Marketing Plan For Mokana In The Spanish Furniture Market." Jurnal Ekonomika Dan Bisnis (JEBS) 4, no. 6 (2024): 1952–58. https://doi.org/10.47233/jebs.v4i6.2424.

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Mokana Meubelen, a Dutch furniture company, is planning to expand into the Spanish market to capture new growth opportunities. This study explores the strategic and online marketing efforts necessary for successful market entry in Spain, focusing on Mokana’s strengths, weaknesses, and the dynamics of the Spanish furniture industry. Employing a qualitative research approach, data were collected through interviews with key stakeholders at Mokana. Internal and external analyses, including SWOT and DESTEP frameworks, were applied to evaluate the company's current position and identify opportunitie

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Ahmad Ikhwan Setiawan and Augusty Tae Ferdinand. "Synergized Network Asset: A Driver for Indonesia’s Furniture Industries to Elevate Marketing Performance." International Journal of Business and Society 22, no. 2 (2021): 765–87. http://dx.doi.org/10.33736/ijbs.3758.2021.

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The main focus of this study is developing synergized network asset as a mediator variable for improving marketing performance. The research model was tested using AMOS SEM on 280 local market-oriented furniture makers. The output of the statistical analysis confirms that two buffer variables, namely relational capability and market dynamic adaptability, sustain synergized network asset and marketing performance. However, synergized network asset does not play a strong mediation role in increasing marketing performance. The slow-growing furniture industry is in greater need of responsive rathe

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Samaniv, Vasyl. "Innovations in the US Furniture Industry." European Journal of Interdisciplinary Issues 1, no. 1 (2024): 15–21. https://doi.org/10.5281/zenodo.13950236.

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The relevance of this study lies in its examination of the innovative processes within the U.S. furniture industry, a sector undergoing significant transformation in response to technological advancements and shifting consumer preferences. As demand for eco-friendly, high-quality, and technologically integrated furniture rises, understanding the dynamics that drive innovation in this industry becomes essential. Despite challenges such as material costs and labor shortages, the industry's adaptation to trends like e-commerce, smart furniture, and sustainable materials positions it for continued

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Газалиева, Н. И., and А. М. Абуталимова. "Marketing concept of managing the activities of enterprises in the market of furniture industry goods of the Republic of Dagestan." Экономика и предпринимательство, no. 10(135) (January 10, 2022): 1450–53. http://dx.doi.org/10.34925/eip.2021.135.10.281.

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В статье рассмотрена маркетинговая концепция управления деятельностью предприятий на рынке товаров мебельной отрасли Республики Дагестан. Конкуренция, активно внедряющиеся передовые технологии, проводимая модернизация производства и ценовая политика, позволяют мебельным предприятиям наращивать ассортимент и предлагать мебель лучшего качества. Для успешной реализации элементов маркетинговой стратегии необходимо больше уделять внимание управлению качеством продукции и сервису, коммуникационной политике, сбыту и продвижению товара на рынке мебели с использованием современных интернет-технологий.

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Rasidi, Moh, Bambang, M. Yoga Pratama, Moh Noer Hidayat, and Taufiqur Rahman. "Pemberdayaan UMKM Sebagai Strategi Meningkatkan Daya Saing di Era Globalisasi." Jurnal Ilmiah Pengabdian dan Inovasi 3, no. 2 (2025): 221–30. https://doi.org/10.57248/jilpi.v3i2.523.

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Furniture business assistance in Alas Kandang Besuk Village aims to increase the competitiveness of local Micro, Small and Medium Enterprises (MSMEs) through various strategies and approaches. This mentoring program includes technical training in making furniture products, business management, digital marketing, and financial management. Apart from that, business networks were also strengthened between local furniture entrepreneurs and the wider market, both at regional and national levels The results of this assistance show an increase in furniture product quality, operational efficiency and

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Andika, Rizki, Sutrisno Sutrisno, and Yudi Daeng Polewangi. "Perancangan Strategi Pemasaran Guna Meningkatkan Volume Penjualan Produk Mebel Menggunakan Analisis SWOT dan QSPM” (Studi Kasus di UD. Andika, Sidotani)." Jurnal Ilmiah Teknik Mesin & Industri (JITMI) 3, no. 1 (2024): 17–25. http://dx.doi.org/10.31289/jitmi.v3i1.5071.

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UMKM UD. Andika is a furniture craftsman located in Sidotani Village, Bandar District, Simalungun Regency. This UMKM operates in the furniture industry with furniture products for doors, windows, cabinets, chairs and others. Furniture craftsmen must arrange marketing strategies that are considered appropriate to face competition in the market and must be able to analyze and anticipate environmental changes, both internally and externally. The research aims to identify internal and external factors. The use of SWOT (Strength, Weakness, Opportunity, Threat) and QSPM (Quantitative Strategic Plann

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Nuryakin and Elia Ardyan. "SMEs’ marketing performance: the mediating role of market entry capability." Journal of Research in Marketing and Entrepreneurship 20, no. 2 (2018): 122–46. http://dx.doi.org/10.1108/jrme-03-2016-0005.

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PurposeThis study aims to examine an empirical evidence of the relationship between relational capital, network competence and market entry capabilities on marketing performance in small- and medium-sized enterprises’ (SMEs’) furniture export orientation in Central Java, Indonesia.Design/methodology/approachThis study uses a quantitative research approach to investigate the relationship between relational capital, network competence, market entry capabilities and marketing performance. To achieve the research objectives, data were collected from managers or owners of furniture export orientati

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Rinandiyana, Lucky Radi, and Tine Badriatin. "ONLINE-BASED MARKETING MANAGEMENT IMPLEMENTATION (Empirical Study of MSMEs in the Furniture Sector in Tasikmalaya)." EAJ (ECONOMICS AND ACCOUNTING JOURNAL) 3, no. 2 (2020): 130. http://dx.doi.org/10.32493/eaj.v3i2.y2020.p130-137.

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The marketing problem is one of the problems that often arises by MSME business people. Where most MSME business people still rely on the marketing process by using old methods to introduce their business products while the recent economic growth is growing very rapidly, plus the support of advancing technology indirectly encourages furniture and furniture entrepreneurs to increase production. the lack of knowledge of MSME practitioners in using existing technology as promotional media certainly becomes an obstacle in the marketing process of MSME furniture production. Most of the SMEs in Jln

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Vutete, Clever, and Farai Chigora. "The Rural Market and Urban Market Integration: A Marketing Panacea to Economic Development Issues of Zimbabwe." Business and Economic Research 6, no. 1 (2016): 234. http://dx.doi.org/10.5296/ber.v6i1.9168.

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<p class="ber"><span lang="EN-GB">While many Zimbabweans are searching for foreign based economic opportunities for trade and exchange, the local market can also be used as a source of adding value through identifying and capitalising on the existing domestic absolute and comparative advantages. The development of linkages between rural markets and urban markets based on agricultural produce, farm implements, manufactured products and furniture products were used as case study products for identifying and evaluating comparative advantages in this study. A quantitative approach that

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Afifah, Nurul. "Efisiensi Kerajinan Mebel di Pulau Giliraja Dalam Mengembangkan Kreativitas Bagi Masyarakat di Desa Banmaling Kecamatan Giligenting." Jurnal Al-Tatwir 10, no. 1 (2023): 15–34. http://dx.doi.org/10.35719/altatwir.v10i1.67.

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The furniture industry in Indonesia is highly competitive, with many local and international companies operating within it. This intense competition is caused by several factors such as a large number of players in the market, similar products, and constantly changing consumer demand. To compete in this competitive market, furniture businesses must be able to develop effective marketing strategies. Overall, the furniture industry in Banmaling experienced a decline from 2019 to 2022. Therefore, a measurement of business efficiency was carried out to identify the factors causing the decline in b

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Kirana Aurelia Julianne Maharani, Naila Aisyah Putri, Yolanda Irfania, and Mei Retno Adiwati. "Upaya Pengembangan Usaha Pada UMKM Mebel Desa Nglebak Melalui Penerapan Digital Marketing." Jurnal Pengabdian Masyarakat Indonesia Sejahtera 2, no. 3 (2023): 08–20. http://dx.doi.org/10.59059/jpmis.v2i3.224.

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Group KKN-T MBKM UPN "Veteran" East Java conducted digital marketing training and assistance to Mr. Suparno's MSMEs Furniture business located in Nglebak Village, Bareng District, Jombang Regency. The purpose of this community service activity is to develop Pak Suparno's furniture business by providing insight into marketing strategies that initially used traditional methods, changing along with existing technological developments. In solving the MSME furniture problem owned by Mr. Suparno, training methods and Focus Group Discussion (FGD) were used by providing material presentation on the im

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Попов and Evgeniy Popov. "Online shop as a necessary tool of the furniture enterprise." Forestry Engineering Journal 3, no. 4 (2014): 217–22. http://dx.doi.org/10.12737/2207.

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The article describes one of the tools of digital marketing, namely online shop. The current state of the furniture market of the Russian Federation is described. In recent years (2010...2012), an increase in the volume of production of furniture is observed. The growth rate is 38.3 %. Creation of online shop is connected with enterprises costs that can be divided into prestarting, start and operational ones. Benchmarks for calculating the efficiency of the Internet resource are considered. Successful positioning in the internet space may open up new channels for enterprise merchandising, comm

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Raintung, Michael Ch, Raymond C. Kawet, and Yunita Mandagie. "PERAN INOVASI PRODUK DALAM MEMEDIASI DIGITAL MARKETING TERHADAP KINERJA PEMASARAN PADA PELAKU USAHA MEBEL DI DESA LEILEM KABUPATEN MINAHASA." JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). 10, no. 3 (2024): 2495–505. http://dx.doi.org/10.35794/jmbi.v11i1.54487.

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The furniture industry in Leilem village, Minahasa Regency is one of the industries that continues to grow, business actors are required to be able to make the right marketing strategy to maintain the survival of their business. Digital Marketing is currently one of the tools to market products that are most in demand by business people to promote their business while product innovation is a sustainable market strategy as needed to maintain Marketing Performance. The purpose of this study is to determine the effect of Digital marketing on marketing performance and test whether the Product Inno

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Fasya, Hannika, Sufrin Hannan, and Yudha Heryawan Asnawi. "Competitive Strategy Formulation in The Furniture Industry." Jurnal Aplikasi Bisnis dan Manajemen 11, no. 2 (2025): 586. https://doi.org/10.17358/jabm.11.2.586.

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Background: Since its establishment in 2021, PT XYZ has continuously experienced a decline in sales of its flagship product, the sofa furniture. Therefore, an effective strategy is needed to continue to survive and compete in the current declining sales and increase the company turnover.Purpose: The purpose of this study is to finding the right competitive strategies that can implemented by PT XYZ to keep their existence in furniture industry.Design/Methodology/Approach: This study employs a qualitative method with informant selection through purposive sampling technique. Data collection techn

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Olkowicz, Magdalena, and Emilia Grzegorzewska. "Eco-design as a strategic way to competitiveness in global markets for furniture family-owned MSMEs." Journal of Intercultural Management 6, no. 4-1 (2014): 203–14. http://dx.doi.org/10.2478/joim-2014-0046.

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Abstract The furniture industry is a traditional Polish industry branch where the vast majority of firms are exactly MSMEs. Moreover the majority of them are family firms1. Their owners and managers with limited marketing budgets, more than large one, need a clear set of guidelines to compete in the global market. Environmental impacts for furniture are minor during use, and more associated with production and disposal. This paper demonstrates that using a method of eco-design and implementing ecoinnovation within the framework of a new product strategy can be successful, even though resources

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Aulia, Maulidiah Amirul. "Pengaruh Produk, Persepsi Harga, dan Promosi Terhadap Keunggulan Bersaing untuk Meningkatkan Kinerja Pemasaran Produk Furniture Kota Pasuruan." DIES: Journal Of Dalwa Islamic Economic Studies 1, no. 2 (2022): 103–19. http://dx.doi.org/10.38073/dies.v1i2.891.

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Every UMKM Furniture entrepreneur is required to understand and understand what is happening in the market so that they are able to compete with other entrepreneurs and improve marketing performance. In addition, business actors must have the ability to create competitive advantage. Competitive advantage in this study can be seen from several variables including, product, price and method of promotion. The purpose of this study is to analyze internal and external factors to create a competitive strategy through products, price perceptions, and promotion of furniture products in Pasuruan. In ad

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Anshory, Boike Janus, and Prihandoko Sanjatmiko. "Industrial Partnership and Local Wisdom in the Rattan Furniture Industry: An Anthropological Perspective in Maintaining Cultural Heritage and Innovation." Syntax Idea 5, no. 7 (2023): 979–93. http://dx.doi.org/10.46799/syntax-idea.v5i7.2637.

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This research aims to the partnership between the rattan furniture industry and local wisdom from an anthropological perspective has become an important part of the cultural heritage of certain communities, and illustrates the close relationship between humans and nature and traditions that continue to be preserved from generation to generation. With the development of technology and globalization, challenges arise in maintaining cultural authenticity while still innovating to meet changing market demands. The stage is to explore how a solid partnership between the rattan furniture industry an

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Sholikah, Mariatus, and Samsul Arifin. "Exploring The Effects Of Entrepreneurship Competency And Environmental Adaptability On Marketing Performance: Business Strategy Mediation In Himki Jepara." International Journal of Economics, Management and Accounting 1, no. 3 (2024): 274–89. http://dx.doi.org/10.61132/ijema.v1i3.176.

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Abstract . This research investigates the influence of entrepreneurial competence and the ability to adapt to the environment on marketing performance in Small and Medium Enterprises (SMEs) in the furniture industry sector in Jepara, by considering the mediating role of business strategy. In the midst of globalization and intense competition, entrepreneurial competence, which includes managerial ability, innovation and risk taking, as well as environmental adaptability, which includes flexibility and response to market changes, have become key factors in improving marketing performance. This r

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Liu, Ziyu. "“Standardized” Marketing Strategies of IKEA? The Challenges of China." BCP Business & Management 38 (March 2, 2023): 1023–28. http://dx.doi.org/10.54691/bcpbm.v38i.3821.

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The Swedish furniture company IKEA, implementing similar “standardized” marketing strategies all over the world, is often used as a successful global retail example. However, since entering the Chinese market, IKEA has not been able to achieve the same positive results as before with its standardization. As a consequence, IKEA has to reconsider another approach to adapt its business in China. This paper examines the challenges IKEA faced while expanding its market share in China. Using glocalization (globalization-localization) to analyze possible solutions for IKEA in the Chinese market. As w

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Supriyatna, Eddy, Agustinus Purna Irawan, and Maitri Widya Mutiara. "PENGEMBANGAN DESAIN UKIR KAYU PADA INDUSTRI FURNITURE DI JEPARA." Jurnal Muara Ilmu Sosial, Humaniora, dan Seni 3, no. 2 (2019): 433. http://dx.doi.org/10.24912/jmishumsen.v3i2.6036.

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Industri furniture di Jepara sedang mengalami proses perubahan dalam mengatisipasi pasar ekspor. Desain-desain fuirniture yang diproduksi cenderung mengikuti keinginan dan kebutuhan pasar global yang nyaris tidak menampilkan ukiran kayu dalam desain furniturenya. Padahal, ukir kayu Jepara merupakan keunggulan Jepara yang telah berkembangn secara turun-temurun, beratus tahun lamanya. Tampaknya potensi ukir kayu tersebut tidak diberdayakan sebagai alat daya saing ekspor. Oleh sebab itu, diperlukan pengembangan desain furniture ukir kayu yang disesuaikan dengan tuntutan keinginan dan kebutuhan ko

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Saputra, Riko, Agus Purnomo, and Irsandi. "Pengaruh Digital Marketing dan Kualitas Produk terhadap Keputusan Pembelian Produk pada UMKM Tafsir Furniture di Kota Bandar Lampung." Business Perspective Journal 4, no. 1 (2024): 121–27. http://dx.doi.org/10.37090/bpj.v4i1.1665.

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Furniture refers to objects used to support human activities indoors, such as sitting, sleeping, eating, cooking, working and storing things. Furniture is an important part of a room because, apart from its practical function, furniture provides beauty and an atmosphere that suits the style and purpose of the room, thus making the house more lively and comfortable. This research was conducte to find out how digital market and product quality influence decisions to purchase household products at Tafsir Furniture in Bandar Lampung. The methode use in this researchs is a quantitativ descriptiv me

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Quaye, Daniel, and Isaac Mensah. "Marketing innovation and sustainable competitive advantage of manufacturing SMEs in Ghana." Management Decision 57, no. 7 (2019): 1535–53. http://dx.doi.org/10.1108/md-08-2017-0784.

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Purpose The purpose of this paper is to establish how small- and medium-sized enterprises (SMEs) in water, beverage, soap, detergent, metal fabrication, wood and furniture manufacturing industries can sustain or improve their competitive advantage by integrating specific resources and capabilities. The paper seeks to offer an alternative framework “resource capability-based view (RCBV)” that provides a strategic marketing direction for SMEs regarding how innovative marketing practices and dynamic marketing capabilities integrate to create sustainable market advantage. Design/methodology/approa

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M., Xiao. "ANALYSIS OF RETROSPECTIVE TRENDS IN THE COMPETITIVENESS OF CHINESE FURNITURE INDUSTRY ENTERPRISES." Прогрессивная экономика, no. 10 (October 8, 2024): 242–50. http://dx.doi.org/10.54861/27131211_2024_10_242.

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Introduction: The article provides a retrospective analysis of the competitiveness of Chinese furniture industry enterprises since the founding of the People's Republic of China in 1949. The key stages of the industry's development are highlighted, starting from the period of almost complete state control until the present time, when the Chinese furniture industry has become the world's largest manufacturer and exporter. However, in the context of slowing market growth after the pandemic, unresolved problems remain, including low innovation activity, limited marketing opportunities and environ

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Ding, Jiali. "Marketing Strategy Research in the Furniture: Case Study from IKEA." Advances in Economics, Management and Political Sciences 4, no. 1 (2023): 318–24. http://dx.doi.org/10.54254/2754-1169/4/20221085.

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IKEA furniture is assembled like a giant Lego block, and foods such as hot dogs and ice cream cones are both delicious and inexpensive. On the market, there is no comparable store. It is noteworthy that IKEA is the first place that most people think of when they need furniture, but there are no other options available. This raises the research question of why IKEAs marketing strategy is successful. IKEAs success can be measured in three ways: the 4ps strategy, experiential marketing, and scene marketing. IKEAs structure comprises the 4ps: product, price, promotion, and placement. The success o

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Codignola, Federica. "Luxury Fashion Brands and Furniture Design: Investigating Strategic Associations." European Scientific Journal, ESJ 14, no. 4 (2018): 44. http://dx.doi.org/10.19044/esj.2018.v14n4p44.

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The recent phenomenon of the modest growth in the personal luxury goods market has created an urge to face difficulties through innovative brand and marketing communication strategies. This paper examines the potentialities of strategic associations between luxury fashion brands and furniture design. The research question to be here examined is whether synergies with furniture design can represent possible innovative strategic instruments useful to compete in the global sector of the luxury fashion industry. To do so, this paper firstly examines the congruencies and the existent associations b

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Prasetya, Prita, and Riska Rosdiana. "WOOD FINISHING TRAINING FOR ENVIRONMENTALLY FRIENDLY MATERIAL EMPOWERING CARPENTER POTENCY IN MERUYA UTARA SUB DISTRICT–KEMBANGAN – WEST JAKARTA." ICCD 1, no. 1 (2018): 653–59. http://dx.doi.org/10.33068/iccd.vol1.iss1.97.

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Carpentry industry particularly furniture and interior production have been growing rapidly since any market demand increment is globally opened accessed either national or international. Kembangan, West Jakarta area, typically had many wood industries both furniture and interior. It prompted manpower absorbing from outside of the area to work in this sector by lack of knowledge and skill. Traditional carpenters who would refine their skill in carpentry, especially furniture and interior finishing experience. Training was organized for people whose potency and skill in furniture and crafting b

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Nughthoh Arfawi Kurdhi, Dewi Retno Sari Saputro, Purnami Widyaningsih, Sutanto Sutanto, Ririn Setiyowati, and Nugroho Arif Sudibyo. "Optimising Wood Waste Utilization: A Study on Upcycling Techniques to Create High-Value Products in Boyolali's Creative Industry." PaKMas: Jurnal Pengabdian Kepada Masyarakat 4, no. 2 (2024): 626–33. https://doi.org/10.54259/pakmas.v4i2.3252.

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The UMKM involved in this community partnership program is engaged in the production of teak wood furniture. The issues currently faced are (1) a limited range of furniture products and (2) traditional management and marketing methods. This study aimed to implement technological induction to enhance productivity, creativity, and competitiveness within these UMKMs. The technological induction involved providing modern production tools for creating innovative products and developing an application boot program and server computer to enhance marketing efforts. A mixed-methods approach was used, c

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