Journal articles on the topic 'Gandhian Values National Service Scheme (NSS) Social Development Social Service Community'

Abstract
 The pivotal role of community level workers in the delivery of public services is well-recognized. But, they often fail to provide equal opportunities to all ‘eligible’ beneficiaries to utilize a variety of public services. Although several predisposing household factors are held responsible for inequalities in access to the public services, in recent times, one factor that has been recognised as critical to such unequal access to public services is the ‘exclusionary nature of social relations’ based on social identity embedded in the social life of village community. It is also argued that certain sections of the population are deprived of equal access to public services due to their social identity, which is different from service providers. However, the question remains–whether it is the social identity of users or providers of public services that is critical to unequal access to various services? What will be the extent of utilization of public services when the social identity of both users and providers of the services remain same? Do the social dynamics of the community life play any role in the delivery of public services? This essay addresses these questions in the context of delivery of integrated nutrition and healthcare services at the community level under the largest national flagship scheme of Integrated Child Development Services (ICDS). Drawing evidence from a larger sample survey of over 4000 household beneficiaries and 200 service providers, the essay sheds light on how the delivery of healthcare services is fraught with social injustice due to dominant socio-cultural norms around social identity despite the values of healthcare centres to cater to the health needs of all sections of society.

The existing evidence on households' participation in Ethiopia's community-based health insurance (CBHI) scheme is limited, lacks representativeness, and lacks disaggregation. Thus, this study aims to assess households' willingness to pay (WTP) for CBHI membership and identify the factors that influence their decision to enroll. From February to May 2020, a nationwide cross-sectional household survey was conducted involving CBHI member and non-member households. The primary theories that informed this study were utility theory, social capital theory, and the health belief model. Sample included 5,976 households from 166 EAs—118 in CBHI regions and 48 in non-CBHI regions. A two-stage stratified cluster sampling used to select enumeration areas (EAs) and households from within these areas. The maximum amount of money at which participants responded "yes" in the bidding game exercise was used to measure WTP. Data were analyzed using STATA Version 16. Household expenditure was adjusted for key factors. Analyses explored WTP for CBHI by region, membership, and livelihood, with WTP based on mean maximum values. Linear regression identified influencing factors. The findings reveal that 30.9% of participants were active CBHI members. The average WTP increased with each additional family member, both in rural (AMD = 9.3 [6.8, 11.9]) and urban areas (AMD = 7.2 [1.0, 13.4]). In urban areas, WTP was also positively associated with the ability to pay (ATP) for CBHI (AMD = 64.1 [6.3, 121.8]). Male respondents and those who were literate in urban areas had higher mean WTP values of AMD = 39.8 [13.1, 66.4] and AMD = 56.8 [26.1, 87.4], respectively. Additionally, holding leadership positions in health and women's development initiatives positively influenced WTP. The study found that 30.9% of participants were active CBHI members. WTP for CBHI was higher among larger families. In urban areas, WTP was positively associated with the ability to pay (ATP) for CBHI, particularly among male and literate respondents. Community leadership roles in health and women's development also positively influenced WTP. To improve the CBHI scheme, adjustments should be made to premiums based on households' ability to pay. Community engagement should be strengthened, service quality enhanced, regional disparities addressed, and performance regularly monitored.

<strong>Abstract</strong> <strong>&nbsp;</strong> <strong><em>Indian Knowledge Systems (IKS), which include philosophy, education, science, the arts, and governance, is a rich source of traditional knowledge that prioritizes self-reliance, ethical behavior, holistic living, and harmony with the natural world. Mahatma Gandhi, a modern-day visionary, offered a revolutionary framework for societal advancement by incorporating these timeless ideas into his beliefs in social justice, sustainability, and education. This essay explores the connections between Gandhian philosophy and IKS, emphasizing their continued applicability in addressing modern issues like environmental degradation, educational reform, and international injustices. Examining IKS from a Gandhian perspective highlights how traditional knowledge and contemporary innovations can be combined to produce long-lasting answers. Proposing an integrative paradigm, the paper imagines a future in which technological advancement and indigenous knowledge coexist, promoting ecological balance, equitable growth, and a peaceful international community.</em></strong> <strong>&nbsp;</strong> <strong>Introduction</strong> &nbsp; The huge body of knowledge found in Indian Knowledge Systems (IKS) spans many different fields, such as philosophy, education, science, the arts, and governance. The holistic worldview of IKS, which has its roots in ancient traditions, emphasizes self-reliance, ethical living, harmony with environment, and interconnection. Deep insights into sustainable life and the search for knowledge that goes beyond materialistic objectives are provided by these systems. IKS has gained prominence as a framework for sustainable and equitable development in the modern day, when issues like social injustices, environmental disasters, and educational chaos are becoming more severe. A key player in India's independence movement and a visionary leader, Mahatma Gandhi struck a profound chord with Indian knowledge systems. His life and work demonstrated a blend of contemporary pragmatism and traditional Indian wisdom. Gandhi was greatly influenced by traditional Indian values, which included self-reliance (Swadeshi), truth-seeking (Satya), and nonviolence (Ahimsa). He thought that the social, economic, and environmental issues of his era might be resolved by reviving and utilizing IKS in conjunction with modern inventions. Gandhi's ideas are still very applicable in the twenty-first century since they provide a framework for rethinking education and development. IKS and Gandhian principles come together to form a strong foundation for sustainable development and holistic life. Both place a strong emphasis on integrating moral principles into all aspects of life and support an educational system that fosters moral ideals, character, and practical skills in addition to academic knowledge. By fusing work, education, and ethics, Gandhi's Nai Talim (Basic Education) demonstrated this unity and promoted the value of hard effort and lifelong learning. Regarding IKS, this is consistent with traditional Indian teaching approaches that prioritize hands-on learning and education that is focused on the community. Gandhian philosophy and the ideas of IKS offer useful answers to today's problems, which include ecological degradation, educational disparity, and the loss of cultural legacy. For instance, Gandhi's idea of ecological stewardship and modest life is reflected in IKS's emphasis on living in balance with nature. Likewise, IKS's community-based methods align with Gandhi's emphasis on decentralized development, encouraging inclusive and sustainable local solutions. Applying these ideas in contemporary settings has the ability to close the gap between conventional thought and contemporary developments. This essay aims to investigate the relationship between Gandhian principles and Indian knowledge systems, arguing for their applicability in tackling today's pressing international concerns. The conversation seeks to demonstrate the transformative potential of fusing old wisdom with contemporary activities by examining their shared values and distinctive contributions. The study imagines a time when these all-encompassing strategies promote ecological balance, educational reform, and sustainable development, creating a society based on moral principles and peaceful cohabitation. &nbsp; <strong>The Essence of Indian Knowledge Systems</strong> &nbsp; IKS provides a multifaceted viewpoint in which knowledge is transformational rather than just transactional. Important principles consist of: &nbsp; <strong>1. Holistic Learning: </strong> The emphasis of ancient Indian education, which was exemplified by institutions like Takshashila and Nalanda, was on holistic learning that combined spiritual and material knowledge. This method aimed to raise people who developed their intelligence, morals, and character in a balanced way. A variety of subjects, including as philosophy, mathematics, medicine, and the arts, were taught to the students in addition to moral and spiritual lessons. Producing well-rounded people who could pursue enlightenment and personal development while also addressing society concerns was the goal. By encouraging pupils to think critically, be disciplined, and pursue lifelong learning, teachers (gurus) developed an educational system that integrated spiritual insight with practical skills, promoting cultural growth and societal well-being. &nbsp; <strong>2. Sustainability and Ecology: </strong> The harmonious coexistence of humans and nature is emphasized in ancient Indian literature such as the Atharva Veda, which promote ecological balance and sustainable living. They emphasize how crucial it is to protect biodiversity, maintain natural resources, and practice environmental stewardship. Ancient Indian agriculture relied heavily on techniques like crop rotation, organic farming, and water conservation to maintain soil fertility and long-term harvests. A profound awareness of ecological preservation is demonstrated by practices like rainwater gathering and sacred grove maintenance. Because they provide tried-and-true answers to contemporary environmental problems and foster ecosystem resilience and sustainability, these old methods and ideologies are becoming more and more important today. <strong>&nbsp;</strong> <strong>3. Ethical Framework: </strong> The word Dharma or the principle of righteousness, is the ethical basis that guides the behavior of individuals and society in Indian Knowledge Systems (IKS). Based on moral, spiritual, and ecological awareness, Dharma emphasizes the alignment of actions with universal harmony and justice, promoting responsibility towards self, society, and nature, and fostering sustainable coexistence. The Bhagavad Gita and Manusmriti are among the ancient texts that emphasize the importance of adhering to Dharma in both personal and professional spheres. This ethical framework ensures fairness, compassion, and balance, preventing the exploitation of individuals or resources. By incorporating Dharma, IKS offers timeless guidance for promoting environmental sustainability and societal well-being &nbsp; <strong>4. Community-Centric Approach: </strong> Indian customs place a strong emphasis on a community-centric attitude, giving the welfare of the group precedence over personal goals. These traditions, which have their roots in ideas like Sarvodaya (the benefit of all) and Vasudhaiva Kutumbakam (the world as one family), promote inclusivity, cooperation, and shared prosperity. This philosophy is reflected in customs including joint family arrangements, resource sharing, and community farming. Social cohesiveness and group decision-making are promoted via festivals, customs, and village councils (panchayats). This strategy assures that progress benefits everyone, especially excluded groups, and reduces socioeconomic inequities. These tried-and-true ideas provide important guidance for attaining just and sustainable societal development in a period of increasing individualism. <strong>&nbsp;</strong> <strong>Gandhian Ideals and Their Roots in IKS</strong> <strong>&nbsp;</strong> The ideas of IKS and Mahatma Gandhi's ideology are very similar. Indigenous knowledge is the foundation of his support for Swaraj (self-rule), Sarvodaya (welfare for all), and Swadeshi (self-reliance). Important elements consist of : &nbsp; <strong>1. Education and Nai Talim: </strong> Gandhi's Nai Talim (Basic Education) approach reinterpreted education by fusing intellectual and moral growth with practical skills. Inspired by the ancient Gurukul system, it placed a strong emphasis on combining the hands, heart, and brain to promote holistic growth. Gandhi promoted craft-based education, which connected learning to real-world situations through activities like weaving, gardening, and spinning. This method sought to develop students' independence, social awareness, and ethical foundation. Nai Talim promoted worker dignity and social harmony by tying academic study to constructive employment. In contemporary settings, it continues to be a trailblazing paradigm for inclusive and socially conscious education. &nbsp; <strong>2. Sustainability and Non-Violence: </strong> Gandhi's fight against industrial exploitation and his idea of a simple life are in line with the sustainable customs that are ingrained in Indian culture. His support of ecological harmony, simplicity, and non-consumerism is consistent with traditional customs that placed a high value on harmony with the natural world. The teachings of Buddhism and Jainism, two essential elements of Indian Knowledge Systems (IKS), are the foundation of the Gandhian principle of ahimsa, or non-violence. Ahimsa encourages empathy and reverence for all living things, including the environment. Gandhi's focus on non-violence highlights how all beings are interconnected and promotes a morally sound strategy for addressing social and environmental issues. &nbsp; <strong>3. Economic Self-Reliance: </strong> Gandhi exemplifies the Swadeshi ethic by supporting Khadi and village industries and promoting economic independence through community empowerment and local resources. Gandhi aimed to improve rural economies, encourage local craftsmanship, and lessen reliance on imported commodities by promoting the manufacture of hand-spun fabric and small-scale companies. The ideas of Indian Knowledge Systems (IKS), which prioritize decentralized and independent economies, are consistent with this vision. IKS supports community-driven, sustainable development models that use local resources to address community needs, developing resilience and economic independence while advancing social and environmental well-being. &nbsp; <strong>4. Spirituality in Action: </strong> Gandhi saw spirituality not as a set of rituals but as a living, practical experience. Texts such as the Bhagavad Gita, which highlights the significance of living in line with one's highest principles and selfless action (Karma Yoga), served as motivation for him. According to Gandhi, genuine spirituality shows up in day-to-day activities via dedication to the truth, non-violence, and service to others. Indian Knowledge Systems (IKS), which emphasize the incorporation of spiritual ideas into everyday life, are characterized by this idea of spirituality as action. Gandhi's strategy emphasizes how spirituality ought to direct moral behaviour, social justice, and individual development in practical settings. <strong>Contemporary Relevance of Gandhian Ideals and IKS</strong> &nbsp; The fusion of IKS with Gandhian principles in the present day provides answers to urgent global issues. Important application areas consist of: &nbsp; <strong>1. Education Reform: </strong> Modern schooling frequently places a strong emphasis on rote memorization, which inhibits creativity and critical thinking. By combining the holistic approach of Indian Knowledge Systems (IKS) with Gandhian ideas of experiential learning, education can change to promote creativity, moral reasoning, and problem-solving abilities. As seen by his idea of Nai Talim, Gandhi's emphasis on experiential learning motivates pupils to actively interact with their surroundings, fostering the development of moral character and practical knowledge. This is supported by IKS, which emphasizes self-awareness, connection, and the growth of a well-rounded person. These methods can be combined to develop pupils who are not only knowledgeable but also able to think critically and act morally. &nbsp; <strong>2. Sustainable Development: </strong> The ecological issues of the world necessitate a change to environmentally conscious, sustainable behaviours. Gandhian ideals, which emphasize non-exploitation and simple life, are consistent with the philosophy of Indian Knowledge Systems (IKS), which promotes sustainable solutions. Gandhi's dedication to self-reliance and environmentally sustainable methods, such organic farming and handcrafting, goes hand in hand with IKS's ingrained reverence for the natural world. When combined, these frameworks support organic farming, renewable energy, and conservation-based urban design. We can build resilient communities that successfully address today's environmental issues by incorporating these ideas into contemporary development techniques. These communities will strike a balance between ecological well-being and social and economic advancement. <strong>3. Inclusive Economy: </strong> Because the international economy frequently sustains exploitative regimes, inequality has increased. By highlighting local economies, cooperative structures, and ethical trade, a Gandhian-IKS framework provides a transformative approach. Gandhi encouraged community-driven economic growth by emphasizing self-sufficiency through Khadi and village businesses, which lessens dependency on international exploitation. IKS backs these concepts by appreciating decentralized economies and just, sustainable methods. Through the promotion of cooperative ownership and ethical commerce, this framework aims to establish fair economic structures that give social welfare, environmental conservation, and local empowerment top priority. In contrast to the existing economic model, it promotes inclusive growth and lessens systemic inequalities. &nbsp; <strong>4. Mental and Physical Health: </strong> Ayurveda and yoga's comebacks demonstrate the Indian Knowledge Systems' (IKS) enduring value in fostering holistic health, which emphasizes the union of the mind, body, and spirit. Together with Ayurveda's natural healing methods, yoga's focus on physical postures, breathing exercises, and meditation provides a holistic approach to wellness. In addition to these activities, Gandhi's principles of self-discipline, balance, and simplicity promote a way of living that supports mental and physical health. Amidst contemporary lifestyle problems like stress and chronic illness, this Gandhian-IKS viewpoint offers a balanced and sustainable route to health, promoting resilience and general well-being. &nbsp; <strong>Challenges in Reviving IKS Through Gandhian Ideals</strong> &nbsp; Although IKS and Gandhian ideals have great promise, their incorporation into modern systems is hampered by a number of issues: &nbsp; <strong>1. Westernization of Knowledge: </strong> Traditional knowledge systems are frequently marginalized by the predominance of Western paradigms in administration and education, which results in a one-size-fits-all strategy that ignores different cultural viewpoints. While indigenous and local knowledge systems, including those in agriculture, medicine, and spirituality, are either ignored or underestimated, Western forms of science, technology, and governance have been given precedence in many countries. In addition to undermining cultural identities, this marginalization reduces the possibility of finding different, situation-specific answers to today's problems. Societies can develop more inclusive, sustainable, and culturally appropriate frameworks for governance and education by acknowledging and incorporating traditional knowledge systems. &nbsp; <strong>2. Documentation and Standardization: </strong> Formalizing and incorporating Indian Knowledge Systems (IKS) into mainstream frameworks is extremely difficult because a large portion of IKS is still undocumented or fragmented. Traditional knowledge, which is transmitted orally, through regional customs, and through community-based education, frequently lacks systematic recording or written records. It is challenging to retain, research, and use IKS in modern situations due to the lack of standardized formats. Furthermore, attempts to incorporate IKS into contemporary frameworks for development, policymaking, and education are hampered by its lack of official acknowledgment. Efforts must be directed on recording, conserving, and standardizing IKS in order to overcome this and guarantee their inclusion in future social advancements while honouring their indigenous context. &nbsp; <strong>3. Cultural Disconnection: </strong> Cultural alienation has increased as a result of rapid urbanization and globalization, particularly among younger generations. Traditional values, customs, and languages are being progressively disregarded in favour of contemporary, Westernized lifestyles as cities grow and the impact of the world grows. Cultural identity may erode as a result of younger people's inability to relate to or value indigenous customs due to their frequent exposure to global media and technology. The preservation of traditional knowledge, arts, and customs is at risk due to this gap. In order to overcome this, initiatives must be made to protect and promote indigenous traditions, giving future generations a sense of pride and continuity in the face of global change. &nbsp; <strong>4. Policy and Implementation Gaps: </strong> Although the importance of Indian Knowledge Systems (IKS) is becoming more widely acknowledged, turning these insights into workable policies is still a difficult task. IKS integration into contemporary frameworks for development, education, and governance calls for a great deal of work, cross-sector coordination, and alignment. It can be challenging for policymakers to reconcile traditional knowledge with modern demands, especially when it comes to formalizing and standardizing indigenous traditions. In order to execute policies effectively, academic institutions, governmental organizations, and local communities must work together and establish mechanisms for documenting, preserving, and promoting IKS in a way that is both pertinent and flexible enough to be used in contemporary settings. &nbsp; &nbsp; <strong>Pathways for Revival and Integration</strong> &nbsp; To overcome these obstacles, a multifaceted strategy is necessary: &nbsp; <strong>1. Policy Interventions: </strong> For ancient wisdom to be preserved and applied in contemporary settings, governments must give Indian Knowledge Systems (IKS) top priority when developing policies related to education, health, and the environment. Incorporating Indian customs and cultural knowledge into the curriculum is emphasized in the National Education Policy (NEP) 2020, which provides a potential foundation. It supports a comprehensive educational strategy that incorporates IKS with contemporary scientific knowledge, encouraging sustainability, moral principles, and community-driven growth. Governments can promote a more inclusive, sustainable, and culturally sensitive approach to national progress and well-being by coordinating health, education, and environmental policies with IKS. &nbsp; <strong>2. Research and Documentation: </strong> Bridging the gap between ancient wisdom and contemporary science requires systematic attempts to record and validate traditional knowledge. We may conserve important insights that have been refined over generations by meticulously documenting indigenous practices, such as those in agriculture, medicine, and environmental management. This documentation can serve as a basis for scientific investigation, presenting fresh viewpoints on resource management, sustainability, and health. Traditional knowledge has legitimacy and significance in modern circumstances when it is validated using exacting scientific methodologies. By ensuring that traditional knowledge is combined with contemporary advancements, such initiatives promote a more comprehensive and long-term method of problem-solving. &nbsp; <strong>3. Public Awareness: </strong> A strong sense of pride and ownership among residents can be fostered by public awareness initiatives that emphasize the importance of Indian Knowledge Systems (IKS) in daily life. These campaigns can assist people in understanding the importance of IKS in tackling current issues by demonstrating how traditional methods in fields like sustainability, health, and agriculture contribute to contemporary solutions. Cultural identity can be strengthened and sustainable living encouraged by supporting regional crafts, indigenous eating customs, and environmental care. These kinds of programs can encourage people to incorporate IKS into their everyday lives, fostering a sense of shared obligation to protect and uphold these priceless customs for coming generations. <strong>4. Collaborative Platforms: </strong> The practical application of Indian Knowledge Systems (IKS), which are in line with Gandhian ideals of independence, sustainability, and social welfare, can be greatly aided by collaborative platforms including academia, business, and communities. These platforms can help close the gap between traditional knowledge and contemporary technological breakthroughs by establishing partnerships. While enterprises can assist in scaling up indigenous practices for real-world application, academic institutions can investigate and validate them. Communities can offer insightful information about the local applicability of IKS, guaranteeing that the solutions are advantageous and suitable for the local culture. These partnerships foster equitable, sustainable development based on the Gandhian values of harmony, simplicity, and service. &nbsp; <strong>Conclusion</strong> &nbsp; Indian Knowledge Systems (IKS) provide a potent framework for addressing the urgent issues of the modern world when examined through the prism of Gandhian principles. The fundamental ideals of IKS, which place a strong emphasis on ethical behaviour, sustainable living, and harmony with nature, are strongly aligned with Gandhiji's ideas of non-violence, truth, simplicity, and self-reliance. These principles align with global hopes for a more fair, sustainable, and just future where advancement is determined by societal and human well-being rather than merely financial gain. When IKS is combined with contemporary innovations and guided by Gandhian principles, a comprehensive strategy that fosters individual and group development is produced. Gandhian principles advocate for innovations that serve the larger good rather than just financial gain, and they urge for the reconciliation of ethical considerations with technological advancement. We may address environmental issues, social injustices, and moral conundrums by combining traditional knowledge with modern understanding, paving the way for a solution that preserves natural balance and human dignity. Gandhian values and IKS work together to provide a sustainable framework for the future that offers answers that are both realistic and ethically sound. More than just an academic endeavor, the resuscitation of this relationship is a cultural and moral necessity that guarantees the survival of India's age-old knowledge. With its foundation in Gandhian philosophy, IKS's insights provide a beacon of hope for bringing about world peace in today's fast changing world, where the need for ethical behaviour and sustainable development is more important than ever. This blending of ageless customs and cutting-edge technology has the power to uplift and impact public opinion, reinforcing India's position as a leader and source of knowledge in building a more equitable, inclusive, and sustainable world for coming generations.

The idea of social service in India became much popular in the time of Mahatma Gandhi who always urged his followers for service to the common people. He calls upon the Indian youth to indulge their energy and spirit to the work of nation building. After Independence, the Government of India introduced National Service Scheme (NSS), a students social service scheme for youth and social development. The National Service Scheme was started to establish a meaningful linkage between the Campus and the Community. Mahatma Gandhi, the Father of the Nation, believed in Manava Seva ya Madhava Seva Service to man is service to God, he had recognised that the country could not progress in a desired direction until the student youth, who are committed, sincere and dedicated to the nation were motivated to work for the upliftment of the villages/slums/ community. In this paper author would like to establish the relationship between Gandhian values or Gandhian philosophy with the National Service Scheme.&nbsp; &nbsp;

This research paper explores the impact of the ‘National Service Scheme’ (NSS) on ‘social norms’ and ‘values’ of higher education students, analysing how participation in community service activities influences individuals’ attitudes and behaviours. The ‘NSS’, established with the aim of promoting social welfare, ‘volunteerism’, and ‘civic responsibility’ among young people, plays a pivotal role in shaping the social fabric of communities. This study examines the program's effectiveness in fostering values such as ‘empathy’, ‘equality’, ‘social justice’, and ‘active citizenship’, as well as its influence on challenging entrenched social norms, such as caste discrimination and ‘gender inequality’. Through qualitative interviews with ‘NSS’ volunteers and case studies of ‘NSS’-led initiatives, the research highlights how the program contributes to personal development and social change. The findings highlight the program’s role in promoting a sense of ‘civic duty’, breaking down ‘traditional barriers’, and cultivating ‘values’ of inclusivity, ‘volunteerism’, and ‘social justice’. Ultimately, this research emphasizes the ‘NSS’s’ potential as a transformative tool for social change, particularly in fostering ‘progressive values’ among the higher education students.

Abstract— The National Service Scheme, also known as NSS, is a social development activity with the motto "NOT ME, BUT YOU." The Ministry of Youth Affairs and Sports, Government of India, conducts the National Service Scheme (NSS), an extension service programme. The program extends from the senior secondary school stage to the postgraduate level across all Indian universities. The program's two main components are youth and community. The youth are the future citizens and administrators of India. Participating in NSS, the candidates perceive social change, transformations, and social development issues. The youth are the most vibrant generation, with energy, courage, and the ability to change society. The study examines the main objective of the NSS program for the overall development of student youth through their participation in social and nation-building activities, as well as education. This study examines the importance of NSS in keeping students motivated to attend higher educational institutions. NSS plays a catalytic role in motivating students to take initiative in resolving different problems, social barriers, harassment, and violence, transforming all the negative activities into positive ones, and creating a peaceful atmosphere on campuses as well as in neighboring areas.

Originally been founded by the Government of India in 1969, the National Service Scheme (NSS) propounds to usher social consciousness and community Service among youth. This review article encompasses the multi-faceted role of the NSS in nation-building with a particular focus on social development, education, and civic engagement. By exploring a study of empirical studies, policy documents, and qualitative data, the paper discusses the impact that NSS has both on individual members, on communities, and on society at large. It highlights the successes and challenges of schemes and discusses the possible ways forward. The findings suggest NSS's role in promoting social cohesion, improving education outcomes, and instilling a sense of responsibility and civic engagement among the youth.

ABSTRACTPurposeThe National Service Scheme (NSS) is one of the educational reforms started by the Government of India aimed at the overall development of students, especially in terms of social responsibility and personality. The present trial was undertaken to evaluate the impact of the NSS on the professional and personal competency skills of dental students in India.MethodsA randomized controlled trial was undertaken among 84 final‐year dental students in a dental college from Maharashtra, India. The participants were randomly allocated into the study group (exposed to the NSS) and the control group (not exposed to the NSS). A self‐administered questionnaire evaluated the perceived change experienced in their professional skills (clinical confidence and communicational skills) and personal development (confidence, leadership skills, moral values, and social responsibility) from baseline and the exposure to the NSS program via global self‐assessment test, then‐test, and transition judgment. The mean of the groups was compared, and a t‐test was employed.ResultsThe study group experienced a significant level of improvement in their perceived levels of communication skills, confidence, leadership skills, and social responsibility in comparison to the control group with p ≤ 0.05 for the global self‐assessment scale. The transition judgment was also statistically significant for change in overall perceived confidence and leadership skills (p ≤ 0.05).ConclusionThe NSS provides promising results in improving the overall perceived professional and personal competency of dental students in India. Thus, such kinds of programs can play a vital role in dental education in developing countries.

The coronavirus disease 2019 (COVID-19) pandemic had a significant impact on people worldwide, including in India, where disadvantaged and marginalized populations reliant on institutional support were worse affected. In this context, healthcare and sanitation workers played a crucial role in addressing pressing health and sanitation needs. India&amp;rsquo;s National Service Scheme (NSS) fosters youth leadership through various programs and activities, with volunteering being a core component of its social services since its establishment. Conventionally, the NSS has been engaged in raising awareness about health issues and promoting community development; however, its visibility and effectiveness were diminished during the pandemic. This situation prompts an examination of the preparedness and capacity of NSS volunteers to effectively respond to community needs and manage health crises. Good health and well-being is one of the sustainable development goals, and the United Nations recognizes that achieving these goals is challenging without the active participation of youth. This study uses the institutional change model to analyze the current framework and roles of the NSS, exploring the potential of institutional and policy reforms in enhancing the participation of NSS youth volunteers in public health efforts, especially in tackling issues such as COVID-19. In addition, the study offers perspectives on current weaknesses in the organization, mobilization, and training of youth as a cohesive unit within community health systems, which may prevent them from responding effectively during times of crisis.

The National Service Scheme (NSS) unit at Union Christian College in Aluva launched a literacy program based on the principles of United Nations Sustainable Development Goals (SDGs) which include SDG 4 (Quality Education) and SDG 10 (Reduced Inequalities) and SDG 17 (Partnerships for the Goals). The Edamalakkudy Government Tribal LP School remote tribal settlement benefited from this program through the establishment of a functional school library that was built using donated books from alumni and students. The project sought to improve educational opportunities while building literacy skills and developing social fairness through joint community participation.

Introduction Over the past two decades the Cairns landscape has transformed from a remote tourist town beside the Great Barrier Reef to an international, tropical city with a new focus on culture and the arts. A number of important urban design projects have enabled this transformation, including key waterfront redevelopments, the addition of a large shopping mall and convention centre, a renovated museum, and now a new performing arts precinct and proposed ‘gallery precinct’ for the people of Cairns to access new art forms and events. Anderson and Law (556) depict recent developments as a kind of “mayor’s trophy collection” or set of “must have” attractions Cairns needs to stay ‘competitive’. More generally they might be interpreted as ‘entrepreneurial urbanism’ (Harvey) and the attractors for Richard Florida’s creative class, although there is now more scepticism about how these projects fuel property speculation and benefit the middle classes rather than the ‘bohemians’ Florida saw as key to urban growth and transformation (Wainwright). The renovation of Munro Martin Park discussed here is a culture infrastructure project helping transform Cairns into the ‘arts and culture capital of the north’. Here we interrogate the winners and losers of the renovation, with a specific focus on how its heritage values are preserved. The identity of Cairns as an arts and culture hub is not new or unfounded, but the debate changed in emphasis with a proposed Cairns Entertainment Precinct (CEP) in 2011/2012. The then Mayor Val Schier had secured federal and state funding for the development of a $155 million arts precinct on the waterfront near the Cairns Port, as the city had outgrown its existing facilities at the nearby Cairns Civic Theatre and the venue was unable to host large performances. The CEP was to be a key cultural infrastructure project marking a new era of arts and culture activities in Cairns. The subsequent election became a referendum on the precinct, with its location and need being questioned. Bob Manning became the new Mayor with a mandate to scrap the CEP and instead renovate the existing Civic Theatre as part of a scaled-down vision. In 2016, the Cairns Civic Theatre was demolished to make way for a new Cairns Performing Arts Centre. The original Civic Theatre was constructed in the 1970s and was one of a small handful of buildings in Cairns designed in late Brutalist architectural style: its exterior walls were made of fluted grey concrete blocks. Popular from the 1950s to the 1970s, brutalist architecture celebrated Modernism translated into raw, exposed concrete. Despite a renewed popular interest in Brutalist buildings in many western cities, many “are being demolished and new, … homogenous (often glass and composite-clad) towers [are being] erected in their place” (Mould 701). The Cairns Civic Theatre was no exception. Munro Martin Park, directly across from the Cairns Civic Theatre, was folded into the plans for the area and the two were imagined together to form a new Cairns Performing Arts Precinct (CPAC). Munro Martin Park History Munro Martin Park (originally Norman Park) was gazetted as a recreational reserve for Cairns in 1882. The park was set aside soon after European settlement and became a space for outdoor recreation. Community attachment to the park grew over time as the park became known as a meeting place for sporting events, community celebrations, parades, and political rallies. Circuses began annual visits to the park from 1891 as it was the closest large area of open ground to the inner city. These physical features also facilitated other community events, such as public holiday celebrations including May Day and ANZAC Day. Attempts to beautify the park and create shade were made in the early 1880s and again in 1892. Trees were planted with the aim of establishing a botanical reserve, although many did not survive. Those that did – mangoes, figs, and other tropical species – created shade, provided fruit for eating fresh or making chutneys and sauces, and became roosts for local flying foxes and bats. A major change of use occurred when the park was taken over by the military during WWII, and it became a space for accommodation huts and military training. An Air Raids Precautions control centre was erected (today one of the few remaining examples, and heritage listed), and a radio tower. After the war the local authority had no control over the park until it was returned from the military. The park’s war infrastructure was mostly removed, and after the war the parkland was in decline and underutilised (Grimwade 21). Most sporting clubs had moved to new grounds and community gatherings were no longer associated with sporting events (Cairns Regional Council 804). In 1954 the Cairns community saw substantial redevelopment of the park with a bequest from well-regarded local philanthropists: the Munro Martin sisters. The Cairns City Council redeveloped and beautified the park and on completion it was renamed Munro Martin Park in recognition of the sisters. It quickly renewed its status as a place for community gatherings and organised events, and as a rallying point for parades and political protests. Although the park continued to be used, it was no longer the focus of sports, with the development of purpose-built sporting fields on the southside of town. Much of the passive activity in the park began moving to the Cairns Esplanade in the early 1960s, with multi-purpose recreation areas and a large open saltwater swimming baths. This trend continued as the land along the Esplanade was reclaimed from mudflats and turned into areas for recreation and swimming (McKenzie et al. 113). By 2014 no major work had been undertaken in the park for some time, and it again became underutilised. A report by Grimwade evaluating the park’s condition found much of the infrastructure in disrepair. While it was still used by circuses, festivals, May Day celebrations and political rallies, the group most often found there were homeless Indigenous people. Plans to redevelop the park once again occurred in 2015, and these were folded into the CPAC vision. Fig. 1: Aerial image of Munro Martin Park, 1970. (Source: Cairns Historical Society image P291110.) Fig. 2: Aerial image of Munro Martin Park, 2018. (Source: Creative Life – Cairns Regional Council.) Winners and Losers After its renovation and re-opening in 2016, Munro Martin Park became a new public space with an art focus for the Cairns community. It is beautifully landscaped and entices new audiences to enjoy the arts, including families who find it a safe and secure environment for leisure. The barriers often associated with entering arts and culture venues are displaced by egalitarian outdoor seating on blankets, and programming and casting are demographically inclusive, which in turn entices a diverse audience. In this way the park is important to community life, offers health benefits and social interactions, and is a place that welcomes regardless of social standing (Slater and Koo 99). At the same time, the new space reflects neoliberal sensibilities in regard to safety and anti-social behaviour, as the park reflects a wider city branding exercise for Cairns (Mercer and Mayfield 508). The need for controlled ticketing, for example, means the park is now fenced with restricted access. Prior to its renovation the park was a safe haven and meeting and waiting place for those travelling from Indigenous communities in Cape York and the Torres Strait Islands to Cairns. It was frequented by Rosie’s, a local charity providing meals for the homeless, and many used it as a place to sleep (Dalton, Cairns Post). These communities are now locked out during performances and every night at sunset (CCTV ensures they do not remain). This is unfortunate as the park is underutilised on a day-to-day basis as performances are sporadic; this is partly because it is costly to rent and access for community events. In this way the public space of the park has become commodified as part of a new political economy of the city and displaced its use as a refuge for the alienated or excluded. In other words, the park’s renovation raises familiar questions about the ‘right to the city’ (Marcuse). The park had been a place where people could just ‘be’ or dwell, but this was inevitably associated with homelessness (Mitchell 123). It is not uncommon for different groups of people to claim the same site at different times of the day. The important thing is that the users feel a strong enough connection and that it reflects their cultural or social needs so that they are likely to use the place (Barnes et al.). In addition to the displacement of a homeless community, the park also lost significant heritage trees that had survived from the late 1800s. Local environmental activists protested by sitting in – and refusing to come down from – some of the trees as the renovation commenced (Power, Cairns Post). The trees expressed heritage value but were also home to endangered bat colonies (Queensland Department of Environment and Resource Management). Although Munro Martin Park trees are not the only flying fox habitats, their loss has contributed to their demise. On the other hand, and through the park’s addition of new trees, tropical plants and elaborate vined arbours, the park is an award-winning showcase of tropical urban greenery evoking civic pride. This revitalisation and beautification creates opportunities for new community attachments to place through new sensory perceptions (Hashemnezhad et al. 7). Community attachment to Munro Martin Park and its related social value has thus changed over time. The park’s social value, as understood by the Burra Charter, is the social quality which makes it a focus for spiritual, political, national, or other cultural sentiment. Jones (21) defines social value as encompassing “the significance of the historic environment to contemporary communities, including people's sense of identity, belonging and place, as well as forms of memory and spiritual association” (see also Johnston, 1). Fond memories of sporting days, school excursions, and the circus are held by the older community, but after 1970 these positive associations diminish as the park became known for anti-social behaviour and was avoided. The heritage value and community associations are now remembered with interpretive panels that recall political rallies, circuses and celebrations, and the military takeover – making this history more accessible to younger audiences. While the park is no longer a rally point for the start of the annual May Day march, and the circus has shifted outside the city centre, portrait panels remember the stories of people who had a connection with the park. An obelisk created in the memory of the Munro and Martin sisters has been restored, which is also a reminder of Eddie Oribin’s and Sid Barnes’s joint work as influential Cairns-based architects (who built the former neighbouring brutalist Cairns Civic Theatre). The World War Two Air Raids Precautions control room, which coordinated all the air raid wardens in the city, remains and is listed on the Queensland Heritage Register. It was reused as a Scouts shop and has a large fibreglass scout hat put on top. The redevelopment thereby acknowledges the past and makes it more accessible than it was from the 1970s to the 2000s. Old places need new uses and new uses need old places, as urban activist Jane Jacobs famously said (Chang 524). These new uses become a part of a new city narrative and imaginary, creating new community attachments as a part of an evolving story. As it the case with other parts of the city’s history, however, some histories of Cairns are silenced in urban renewal (Law), reflecting the multiple and sometimes conflicting social values at play. Fig. 3: Munro Martin Park as a WWII Command Centre, n.d. (Source: Cairns Historical Society, image P08730.) Fig. 4: WWII Command Centre as Scout Hut with hat, 2016. (Source: Cairns Historical Society, image P20692.) Conclusion The revitalisation of places through arts-led gentrification is well documented and understood. This article builds on critiques of gentrification, asking slightly different questions about memory, history, and the contested meanings of heritage in urban renewal. The social value of Munro Martin Park is situated in time and space and by different users, and community attachment has evolved over time. For older generations the park evokes memories of sports, circuses, political rallies, and the closeness of the war. These histories have been remembered and curated through new park signage reflecting a conservative middle-class past: No Sports on Sundays; Circuses and Celebrations; Rallying at the Park; Military Takeover. For younger generations, for whom the park was a place to be avoided – a dangerous place on the edge of the city centre inhabited by the homeless – the park is now a new cultural space promoting accessibility to the arts. The mangoes that were once shelter for the flying fox population have given way to a new venue, tropical vines and foliage, and new signage and programming will produce new social value over time. Whether its redevelopment will “herald a renaissance in Cairns cultural life” by delivering “fresh performing arts and botanic experiences” (Cultural Services 8) remains to be seen in the shadow of COVID-19. What we do know is that the history and social significance of the park as a space for the homeless or a stopover and waiting place for Indigenous people from the Cape and the Torres Strait Islands has been erased, and that the now dispersed homeless population is difficult to reach except for food trucks and shelters. Their use of the park, whether as shelter or meeting place, is now highly constrained to a small, unfenced corner of the park at the corner of Sheridan and Minnie Street (which is rarely used). Although the redevelopment of Munro Martin Park is part of a vision for Cairns as a hub for arts and culture activities, it is important to ask at what cost. The controlled and surveilled nature of the park no longer permits the use of the space for rough sleeping or informal community events, although its redevelopment has increased visitation and created a safe and inclusive public space for middle class residents to enjoy the arts and contemplate the city’s history. With Marcuse and Mitchell we think it is important to ask larger questions about whose right to the city, and to see the remaking of urban sites as ongoing struggles over public space. In a city with one of the highest rates of homelessness per capita in Queensland, the renovation of this site of refuge reflects neoliberal tendencies in the creative economy to remake the city without due attention to the exclusion of undesirables and growing spatial inequality. References Anderson, Allison, and Lisa Law. "Putting Carmona’s Place-Shaping Continuum to Use in Research Practice." Journal of Urban Design 20.5 (2015): 545-562. DOI: 10.1080/13574809.2015.1071656. Barnes, Leanne, et al. Places Not Spaces: Placemaking in Australia. Envirobook, 1995. Cairns Regional Council. "Planning Scheme Policy – Places of Significance." Cairns Regional Council, 2016. 801-805. Chang, T.C. "‘New Uses Need Old Buildings’: Gentrification Aesthetics and the Arts in Singapore." Urban Studies 53.3 (2016): 524-539. DOI: 10.1177/0042098014527482. Cultural Services. "Cairns Regional Council Strategy for Culture and the Arts 2022." Cairns Regional Council, 2018. Dalton, Nick. "Call to Shift Cairns' Charity Food Van Because of Appalling Drunks." Cairns Post, 2016. &lt;https://www.cairnspost.com.au/news/cairns/cairns-food-van-offers-to-move-after-tempers-flare-over-itinerants/news-story/0a112da6109a9a5b4dcb1fd82b1d2013&gt;. Florida, Richard L. The Rise of the Creative Class : And How It's Transforming Work, Leisure, Community and Everyday Life. Basic Books, 2004. Grimwade, Gordon. "Heritage Plan Munro Martin Park." Cairns Regional Council, 2013. 68. Harvey, David. "From Managerialism to Entrepreneurialism: The Transformation in Urban Governance in Late Capitalism." Geografiska Annaler. Series B, Human Geography 71.1 (1989): 3. DOI: 10.2307/490503. Hashemnezhad, Hashem, et al. "'Sense of Place' and 'Place Attachment'." International Journal of Architecture and Urban Development 3.1 (2013): 5-12. &lt;http://ijaud.srbiau.ac.ir/article_581_a90b5ac919ddc57e6743d8ce32d19741.pdf&gt;. Johnston, Chris. "What Is Social Value? A Discussion Paper." Australian Government Publishing Service, 1992. Jones, Siân. "Wrestling with the Social Value of Heritage: Problems, Dilemmas and Opportunities." Journal of Community Archaeology &amp; Heritage 4.1 (2017): 21-37. DOI: 10.1080/20518196.2016.1193996. Law, Lisa. "The Ghosts of White Australia: Excavating the Past(s) of Rusty's Market in Tropical Cairns." Continuum 25.5 (2011): 669-681. DOI: 10.1080/10304312.2011.605519. Marcuse, Peter. "From Critical Urban Theory to the Right to the City." City: Cities for People, Not for Profit 13.2-3 (2009): 185-197. DOI: 10.1080/13604810902982177. McKenzie, J., et al. "Cairns Thematic History of the City of Cairns and Its Regional Towns." Cairns Regional Council, 2011. 150. &lt;https://www.cairns.qld.gov.au/__data/assets/pdf_file/0010/40888/CairnsThematic.pdf&gt;. Mercer, David, and Prashanti Mayfield. "City of the Spectacle: White Night Melbourne and the Politics of Public Space." Australian Geographer 46.4 (2015): 507-534. DOI: 10.1080/00049182.2015.1058796. Mitchell, Don. The Right to the City: Social Justice and the Fight for Public Space. Guilford Press, 2003. Mould, Oli. "Brutalism Redux: Relational Monumentality and the Urban Politics of Brutalist Architecture." Antipode 49.3 (2017): 701-720. DOI: 10.1111/anti.12306. Power, Shannon. "Locals Angry Cairns Regional Council Has Removed Trees in Munro Martin Park." The Cairns Post, 2015. &lt;https://www.cairnspost.com.au/news/cairns/locals-angry-cairns-regional-council-has-removed-trees-in-munro-martin-park/news-story/837cb6c0769f7651d884481bcf1e25e8&gt;. Queensland Department of Environment and Resource Management. "National Recovery Plan for the Spectacled Flying Fox Pteropus Conspicillatus." 2010. Slater, Alix, and Hee Jung Koo. "A New Type of 'Third Place'?" Journal of Place Management and Development 3.2 (2010): 99. DOI: 10.1108/17538331011062658. Wainwright, Oliver. "‘Everything Is Gentrification Now’: But Richard Florida Isn't Sorry." The Guardian, 2017. &lt;https://www.theguardian.com/cities/2017/oct/26/gentrification-richard-florida-interview-creative-class-new-urban-crisis&gt;.

There is a moment in Al Gore’s 2006 documentary An Inconvenient Truth devised to expose the sheer audacity of fossil fuel lobby groups in the United States. In their attempts to address significant scientific consensus and growing public concern over climate change, these groups are resorting to what Gore’s film suggests are grotesque distortions of fact. A particular example highlighted in the film is the Competitive Enterprise Institute’s (CPE—a lobby group funded by ExxonMobil) “pro” energy industry advertisement: “Carbon dioxide”, the ad states. “They call it pollution, we call it life.” While on the one hand employing rhetoric against the “inconvenient truth” that carbon dioxide emissions are ratcheting up the Earth’s temperature, these advertisements also pose a question – though perhaps unintended – that is worth addressing. Where does life reside? This is not an issue of essentialism, but relates to the claims, materials and technologies through which life as a political object emerges. The danger of entertaining the vested interests of polluting industry in a discussion of climate change and its biopolitics is countered by an imperative to acknowledge the ways in which multiple positions in the climate change debate invoke and appeal to ‘life’ as the bottom line, or inviolable interest, of their political, social or economic work. In doing so, other questions come to the fore that a politics of climate change framed in terms of moral positions or competing values will tend to overlook. These questions concern the manifold practices of life that constitute the contemporary terrain of the political, and the actors and instruments put in this employ. Who speaks for life? And who or what produces it? Climate change as a matter of concern (Latour) has gathered and generated a host of experts, communities, narratives and technical devices all invested in the administration of life. It is, as Malcom Bull argues, “the paradigmatic issue of the new politics,” a politics which “draws people towards the public realm and makes life itself subject to the caprices of state and market” (2). This paper seeks to highlight the politics of life that have emerged around climate change as a public issue. It will argue that these politics appear in incremental and multiple ways that situate an array of actors and interests as active in both contesting and generating the terms of life: what life is and how we come to know it. This way of thinking about climate change debates opposes a prevalent moralistic framework that reads the practices and discourses of debate in terms of oppositional positions alone. While sympathies may flow in varying directions, especially when it comes to such a highly charged and massively consequential issue as climate change, there is little insight to be had from charging the CPE (for example) with manipulating consumers, or misrepresenting well-known facts. Where new and more productive understandings open up is in relation to the fields through which these gathering actors play out their claims to the project of life. These fields, from the state, to the corporation, to the domestic sphere, reveal a complex network of strategies and devices that seek to secure life in constantly renovated terms. Life Politics Biopolitical scholarship in the wake of Foucault has challenged life as a pre-given uncritical category, and sought to highlight the means through which it is put under question and constituted through varying and composing assemblages of practitioners and practices. Such work regards the project of human well-being as highly complex and technical, and has undertaken to document this empirically through close attention to the everyday ecologies in which humans are enmeshed. This is a political and theoretical project in itself, situating political processes in micro, as well as macro, registers, including daily life as a site of (self) management and governance. Rabinow and Rose refer to biopolitical circuits that draw together and inter-relate the multiple sites and scales operative in the administration of life. These involve not just technologies, rationalities and regimes of authority and control, but also politics “from below” in the form of rights claims and community formation and agitation (198). Active in these circuits, too, are corporate and non-state interests for whom the pursuit of maximising life’s qualities and capabilities has become a concern through which “market relations and shareholder value” are negotiated (Rabinow and Rose 211). As many biopolitical scholars argue, biopower—the strategies through which biopolitics are enacted—is characteristic of the “disciplinary neo-liberalism” that has come to define the modern state, and through which the conduct of conduct is practiced (Di Muzio 305). Foucault’s concept of governmentality describes the devolution of state-based disciplinarity and sovereignty to a host of non-state actors, rationalities and strategies of governing, including the self-managing subject, not in opposition to the state, but contributing to its form. According to Bratich, Packer and McCarthy, everyday life is thus “saturated with governmental techniques” (18) in which we are all enrolled. Unlike regimes of biopolitics identified with what Agamben terms “thanopolitics”—the exercise of biopower “which ultimately rests on the power of some to threaten the death of others” (Rabinow and Rose 198), such as the Nazi’s National Socialism and other eugenic campaigns—governmental arts in the service of “vitalist” biopolitics (Rose 1) are increasingly diffused amongst all those with an “interest” in sustaining life, from organisations to individuals. The integration of techniques of self-governance which ask the individual to work on themselves and their own dispositions with State functions has broadened the base by which life is governed, and foregrounded an unsettled terrain of life claims. Rose argues that medical science is at the forefront of these contemporary biopolitics, and to this effect “has […] been fully engaged in the ethical questions of how we should live—of what kinds of creatures we are, of the kinds of obligations that we have to ourselves and to others, of the kinds of techniques we can and should use to improve ourselves” (20). Asking individuals to self-identify through their medical histories and bodily specificities, medical cultures are also shaping new political arrangements, as communities connected by shared genetics or physical conditions, for instance, emerge, evolve and agitate according to the latest medical knowledge. Yet it is not just medicine that provokes ethical work and new political forms. The environment is a key site for life politics that entails a multi-faceted discourse of obligations and entitlements, across fields and scales of engagement. Calculating Environments In line with neo-liberal logic, environmental discourse concerned with ameliorating climate change has increasingly focused upon the individual as an agent of self-monitoring, to both facilitate government agendas at a distance, and to “self-fashion” in the mode of the autonomous subject, securing against external risks (Ong 501). Climate change is commonly represented as such a risk, to both human and non-human life. A recent letter published by the Royal Australasian College of Physicians in two leading British medical journals, named climate change as the “biggest global health threat of the twenty-first century” (Morton). As I have argued elsewhere (Potter), security is central to dominant cultures of environmental governance in the West; these cultures tie sustainability goals to various and interrelated regimes of monitoring which attach to concepts of what Clark and Stevenson call “the good ecological citizen” (238). Citizenship is thus practiced through strategies of governmentality which call on individuals to invest not just in their own well-being, but in the broader project of life. Calculation is a primary technique through which modern environmental governance is enacted; calculative strategies are seen to mediate risk, according to Foucault, and consequently to “assure living” (Elden 575). Rationalised schemes for self-monitoring are proliferating under climate change and the project of environmentalism more broadly, something which critics of neo-liberalism have identified as symptomatic of the privatisation of politics that liberal governmentality has fostered. As we have seen in Australia, an evolving policy emphasis on individual practices and the domestic sphere as crucial sites of environmental action – for instance, the introduction of domestic water restrictions, and the phasing out of energy-inefficient light bulbs in the home—provides a leading discourse of ethico-political responsibility. The rise of carbon dioxide counting is symptomatic of this culture, and indicates the distributed fields of life management in contemporary governmentality. Carbon dioxide, as the CPE is keen to point out, is crucial to life, but it is also—in too large an amount—a force of destruction. Its management, in vitalist terms, is thus established as an effort to protect life in the face of death. The concept of “carbon footprinting” has been promoted by governments, NGOs, industry and individuals as a way of securing this goal, and a host of calculative techniques and strategies are employed to this end, across a spectrum of activities and contexts all framed in the interests of life. The footprinting measure seeks to secure living via self-policed limits, which also—in classic biopolitical form—shift previously private practices into a public realm of count-ability and accountability. The carbon footprint, like its associates the ecological footprint and the water footprint, has developed as a multi-faceted tool of citizenship beyond the traditional boundaries of the state. Suggesting an ecological conception of territory and of our relationships and responsibilities to this, the footprint, as a measure of resource use and emissions relative to the Earth’s capacities to absorb these, calculates and visualises the “specific qualities” (Elden 575) that, in a spatialised understanding of security, constitute and define this territory. The carbon footprint’s relatively simple remit of measuring carbon emissions per unit of assessment—be that the individual, the corporation, or the nation—belies the ways in which life is formatted and produced through its calculations. A tangled set of devices, practices and discourses is employed to make carbon and thus life calculable and manageable. Treading Lightly The old environmental adage to “tread lightly upon the Earth” has been literalised in the metaphor of the footprint, which attempts both to symbolise environmental practice and to directly translate data in order to meaningfully communicate necessary boundaries for our living. The World Wildlife Fund’s Living Planet Report 2008 exemplifies the growing popularity of the footprint as a political and poetic hook: speaking in terms of our “ecological overshoot,” and the move from “ecological credit to ecological deficit”, the report urges an attendance to our “global footprint” which “now exceeds the world’s capacity to regenerate by about 30 per cent” (1). Angela Crombie’s A Lighter Footprint, an instruction manual for sustainable living, is one of a host of media through which individuals are educated in modes of footprint calculation and management. She presents a range of techniques, including carbon offsetting, shifting to sustainable modes of transport, eating and buying differently, recycling and conserving water, to mediate our carbon dioxide output, and to “show […] politicians how easy it is” (13). Governments however, need no persuading from citizens that carbon calculation is an exercise to be harnessed. As governments around the world move (slowly) to address climate change, policies that instrumentalise carbon dioxide emission and reduction via an auditing of credits and deficits have come to the fore—for example, the European Union Emissions Trading Scheme and the Chicago Climate Exchange. In Australia, we have the currently-under-debate Carbon Pollution Reduction Scheme, a part of which is the Australian Emissions Trading Scheme (AETS) that will introduce a system of “carbon credits” and trading in a market-based model of supply and demand. This initiative will put a price on carbon dioxide emissions, and cap the amount of emissions any one polluter can produce without purchasing further credits. In readiness for the scheme, business initiatives are forming to take advantage of this new carbon market. Industries in carbon auditing and off-setting services are consolidating; hectares of trees, already active in the carbon sequestration market, are being cultivated as “carbon sinks” and key sites of compliance for polluters under the AETS. Governments are also planning to turn their tracts of forested public land into carbon credits worth billions of dollars (Arup 7). The attachment of emission measures to goods and services requires a range of calculative experts, and the implementation of new marketing and branding strategies, aimed at conveying the carbon “health” of a product. The introduction of “food mile” labelling (the amount of carbon dioxide emitted in the transportation of the food from source to consumer) in certain supermarkets in the United Kingdom is an example of this. Carbon risk analysis and management programs are being introduced across businesses in readiness for the forthcoming “carbon economy”. As one flyer selling “a suite of carbon related services” explains, “early action will give you the edge in understanding and mitigating the risks, and puts you in a prime position to capitalise on the rewards” (MGI Business Solutions Worldwide). In addition, lobby groups are working to ensure exclusions from or the free allocation of permits within the proposed AETS, with degrees of compulsion applied to different industries – the Federal Government, for instance, will provide a $3.9 billion compensation package for the electric power sector when the AETS commences, to enable their “adjustment” to this carbon regime. Performing Life Noortje Mares provides a further means of thinking through the politics of life in the context of climate change by complicating the distinction between public and private interest. Her study of “green living experiments” describes the rise of carbon calculation in the home in recent years, and the implementation of technologies such as the smart electricity meter that provides a constantly updating display of data relating to amounts and cost of energy consumed and the carbon dioxide emitted in the routines of domestic life. Her research tracks the entry of these personal calculative regimes into public life via internet forums such as blogs, where individuals notate or discuss their experiences of pursing low-carbon lifestyles. On the one hand, these calculative practices of living and their public representation can be read as evidencing the pervasive neo-liberal governmentality at work in contemporary environmental practice, where individuals are encouraged to scrupulously monitor their domestic cultures. The rise of auditing as a technology of self, and more broadly as a technique of public accountability, has come under fire for its “immunity-granting role” (Charkiewicz 79), where internal audits become substituted for external compliance and regulation. Mares challenges this reading, however, by demonstrating the ways in which green living experiments “transform everyday material practices into practices of public involvement” that (118) don’t resolve or pin down relations between the individual, the non-human environment, and the social, or reveal a mappable flow of actions and effects between the public realm and the home. The empirical modes of publicity that these individuals employ, “the careful recording of measurements and the reliable descriptions of sensory observation, so as to enable ‘virtual witnessing’ by wider audiences”, open up to much more complex understandings than one of calculative self-discipline at work. As “instrument[s] of public involvement” (120), the experiments that Mares describe locate the politics of life in the embodied socio-material entanglements of the domestic sphere, in arrangements of humans and non-human technologies. Such arrangements, she suggests, are ontologically productive in that they introduce “not only new knowledge, but also new entities […] to society” (119), and as such these experiments and the modes of calculation they employ become active in the composition of reality. Recent work in economic sociology and cultural studies has similarly contended that calculation, far from either a naturalised or thoroughly abstract process, relies upon a host of devices, relations, and techniques: that is, as Gay Hawkins explains, calculative processes “have to be enacted” (108). Environmental governmentality in the service of securing life is a networked practice that draws in a host of actors, not a top-down imposition. The institution of carbon economies and carbon emissions as a new register of public accountability, brings alternative ways to calculate the world into being, and consequently re-calibrates life as it emerges from these heterogeneous arrangements. All That Gathers Latour writes that we come to know a matter of concern by all the things that gather around it (Latour). This includes the human, as well as the non-human actors, policies, practices and technologies that are put to work in the making of our realities. Climate change is routinely represented as a threat to life, with predicted (and occurring) species extinction, growing numbers of climate change refugees, dispossessed from uninhabitable lands, and the rise of diseases and extreme weather scenarios that put human life in peril. There is no doubt, of course, that climate change does mean death for some: indeed, there are thanopolitical overtones in inequitable relations between the fall-out of impacts from major polluting nations on poorer countries, or those much more susceptible to rising sea levels. Biosocial equity, as Bull points out, is a “matter of being equally alive and equally dead” (2). Yet in the biopolitical project of assuring living, life is burgeoning around the problem of climate change. The critique of neo-liberalism as a blanketing system that subjects all aspects of life to market logic, and in which the cynical techniques of industry seek to appropriate ethico-political stances for their own material ends, are insufficient responses to what is actually unfolding in the messy terrain of climate change and its biopolitics. What this paper has attempted to show is that there is no particular purchase on life that can be had by any one actor who gathers around this concern. Varying interests, ambitions, and intentions, without moral hierarchy, stake their claim in life as a constantly constituting site in which they participate, and from this perspective, the ways in which we understand life to be both produced and managed expand. This is to refuse either an opposition or a conflation between the market and nature, or the market and life. It is also to argue that we cannot essentialise human-ness in the climate change debate. For while human relations with animals, plants and weathers may make us what we are, so too do our relations with (in a much less romantic view) non-human things, technologies, schemes, and even markets—from carbon auditing services, to the label on a tin on the supermarket shelf. As these intersect and entangle, the project of life, in the new politics of climate change, is far from straightforward. References An Inconvenient Truth. Dir. Davis Guggenheim. Village Roadshow, 2006. Arup, Tom. “Victoria Makes Enormous Carbon Stocktake in Bid for Offset Billions.” The Age 24 Sep. 2009: 7. Bratich, Jack Z., Jeremy Packer, and Cameron McCarthy. “Governing the Present.” Foucault, Cultural Studies and Governmentality. Ed. Bratich, Packer and McCarthy. Albany: State University of New York Press, 2003. 3-21. Bull, Malcolm. “Globalization and Biopolitics.” New Left Review 45 (2007): 12 May 2009 . &lt; http://newleftreview.org/?page=article&amp;view=2675 &gt;. Charkiewicz, Ewa. “Corporations, the UN and Neo-liberal Bio-politics.” Development 48.1 (2005): 75-83. Clark, Nigel, and Nick Stevenson. “Care in a Time of Catastrophe: Citizenship, Community and the Ecological Imagination.” Journal of Human Rights 2.2 (2003): 235-246. Crombie, Angela. A Lighter Footprint: A Practical Guide to Minimising Your Impact on the Planet. Carlton North, Vic.: Scribe, 2007. Di Muzio, Tim. “Governing Global Slums: The Biopolitics of Target 11.” Global Governance. 14.3 (2008): 305-326. Elden, Stuart. “Governmentality, Calculation and Territory.” Environment and Planning D: Society and Space 25 (2007): 562-580. Hawkins, Gay. The Ethics of Waste: How We Relate to Rubbish. Sydney: University of New South Wales Press, 2006. Latour, Bruno. “Why Has Critique Run Out of Steam?: From Matters of Fact to Matters of Concern.” Critical Inquiry 30.2 (2004): 225-248. Mares, Noortje. “Testing Powers of Engagement: Green Living Experiments, the Ontological Turn and the Undoability and Involvement.” European Journal of Social Theory 12.1 (2009): 117-133. MGI Business Solutions Worldwide. “Carbon News.” Adelaide. 2 Aug. 2009. Ong, Aihwa. “Mutations in Citizenship.” Theory, Culture and Society 23.2-3 (2006): 499-505. Potter, Emily. “Footprints in the Mallee: Climate Change, Sustaining Communities, and the Nature of Place.” Landscapes and Learning: Place Studies in a Global World. Ed. Margaret Somerville, Kerith Power and Phoenix de Carteret. Sense Publishers. Forthcoming. Rabinow, Paul, and Nikolas Rose. “Biopower Today.” Biosocieties 1 (2006): 195-217. Rose, Nikolas. “The Politics of Life Itself.” Theory, Culture and Society 18.6 (2001): 1-30. World Wildlife Fund. Living Planet Report 2008. Switzerland, 2008.

While the television cooking genre has evolved in numerous ways to withstand competition and become a constant feature in television programming (Collins and College), it has been argued that audience demand for televisual cooking has always been high because of the daily importance of cooking (Hamada, “Multimedia Integration”). Early cooking shows were characterised by an instructional discourse, before quickly embracing an entertainment focus; modern cooking shows take on a more competitive, out of the kitchen focus (Collins and College). The genre has continued to evolve, with celebrity chefs and ordinary people embracing transmedia affordances to return to the instructional focus of the early cooking shows. While the television cooking show is recognised for its broad cultural impacts related to gender (Ouellette and Hay), cultural capital (Ibrahim; Oren), television formatting (Oren), and even communication itself (Matwick and Matwick), its role in the widespread adoption of television captions is significantly underexplored. Even the fact that a cooking show was the first ever program captioned on American television is almost completely unremarked within cooking show histories and literature.A Brief History of Captioning WorldwideWhen captions were first introduced on US television in the early 1970s, programmers were guided by the general principle to make the captioned program “accessible to every deaf viewer regardless of reading ability” (Jensema, McCann and Ramsey 284). However, there were no exact rules regarding captioning quality and captions did not reflect verbatim what was said onscreen. According to Jensema, McCann and Ramsey (285), less than verbatim captioning continued for many years because “deaf people were so delighted to have captions that they accepted almost anything thrown on the screen” (see also Newell 266 for a discussion of the UK context).While the benefits of captions for people who are D/deaf or hard of hearing were immediate, its commercial applications also became apparent. When the moral argument that people who were D/deaf or hard of hearing had a right to access television via captions proved unsuccessful in the fight for legislation, advocates lobbied the US Congress about the mainstream commercial benefits such as in education and the benefits for people learning English as a second language (Downey). Activist efforts and hard-won legal battles meant D/deaf and hard of hearing viewers can now expect closed captions on almost all television content. With legislation in place to determine the provision of captions, attention began to focus on their quality. D/deaf viewers are no longer just delighted to accept anything thrown on the screen and have begun to demand verbatim captioning. At the same time, market-based incentives are capturing the attention of television executives seeking to make money, and the widespread availability of verbatim captions has been recognised for its multimedia—and therefore commercial—applications. These include its capacity for information retrieval (Miura et al.; Agnihotri et al.) and for creative repurposing of television content (Blankinship et al.). Captions and transcripts have been identified as being of particular importance to augmenting the information provided in cooking shows (Miura et al.; Oh et al.).Early Captions in the US: Julia Child’s The French ChefJulia Child is indicative of the early period of the cooking genre (Collins and College)—she has been described as “the epitome of the TV chef” (ray 53) and is often credited for making cooking accessible to American audiences through her onscreen focus on normalising techniques that she promised could be mastered at home (ray). She is still recognised for her mastery of the genre, and for her capacity to entertain in a way that stood out from her contemporaries (Collins and College; ray).Julia Child’s The French Chef originally aired on the US publicly-funded Public Broadcasting System (PBS) affiliate WBGH from 1963–1973. The captioning of television also began in the 1960s, with educators creating the captions themselves, mainly for educational use in deaf schools (Downey 70). However, there soon came calls for public television to also be made accessible for the deaf and hard of hearing—the debate focused on equality and pushed for recognition that deaf people were culturally diverse (Downey 70).The PBS therefore began a trial of captioning programs (Downey 71). These would be “open captions”—characters which were positioned on the screen as part of the normal image for all viewers to see (Downey 71). The trial was designed to determine both the number of D/deaf and hard of hearing people viewing the program, as well as to test if non-D/deaf and hard of hearing viewers would watch a program which had captions (Downey 71). The French Chef was selected for captioning by WBGH because it was their most popular television show in the early 1970s and in 1972 eight episodes of The French Chef were aired using open—albeit inconsistent—captions (Downey 71; Jensema et al. 284).There were concerns from some broadcasters that openly captioned programs would drive away the “hearing majority” (Downey 71). However, there was no explicit study carried out in 1972 on the viewers of The French Chef to determine if this was the case because WBGH ran out of funds to research this further (Downey 71). Nevertheless, Jensema, McCann and Ramsey (284) note that WBGH did begin to re-broadcast ABC World News Tonight in the 1970s with open captions and that this was the only regularly captioned show at the time.Due to changes in technology and fears that not everyone wanted to see captions onscreen, television’s focus shifted from open captions to closed captioning in the 1980s. Captions became encoded, with viewers needing a decoder to be able to access them. However, the high cost of the decoders meant that many could not afford to buy them and adoption of the technology was slow (Youngblood and Lysaght 243; Downey 71). In 1979, the US government had set up the National Captioning Institute (NCI) with a mandate to develop and sell these decoders, and provide captioning services to the networks. This was initially government-funded but was designed to eventually be self-sufficient (Downey 73).PBS, ABC and NBC (but not CBS) had agreed to a trial (Downey 73). However, there was a reluctance on the part of broadcasters to pay to caption content when there was not enough evidence that the demand was high (Downey 73—74). The argument for the provision of captioned content therefore began to focus on the rights of all citizens to be able to access a public service. A complaint was lodged claiming that the Los Angeles station KCET, which was a PBS affiliate, did not provide captioned content that was available elsewhere (Downey 74). When Los Angeles PBS station KCET refused to air captioned episodes of The French Chef, the Greater Los Angeles Council on Deafness (GLAD) picketed the station until the decision was reversed. GLAD then focused on legislation and used the Rehabilitation Act to argue that television was federally assisted and, by not providing captioned content, broadcasters were in violation of the Act (Downey 74).GLAD also used the 1934 Communications Act in their argument. This Act had firstly established the Federal Communications Commission (FCC) and then assigned them the right to grant and renew broadcast licenses as long as those broadcasters served the ‘‘public interest, convenience, and necessity’’ (Michalik, cited in Downey 74). The FCC could, argued GLAD, therefore refuse to renew the licenses of broadcasters who did not air captioned content. However, rather than this argument working in their favour, the FCC instead changed its own procedures to avoid such legal actions in the future (Downey 75). As a result, although some stations began to voluntarily caption more content, it was not until 1996 that it became a legally mandated requirement with the introduction of the Telecommunications Act (Youngblood and Lysaght 244)—too late for The French Chef.My Kitchen Rules: Captioning BreachWhereas The French Chef presented instructional cooking programming from a kitchen set, more recently the food genre has moved away from the staged domestic kitchen set as an instructional space to use real-life domestic kitchens and more competitive multi-bench spaces. The Australian program MKR straddles this shift in the cooking genre with the first half of each season occurring in domestic settings and the second half in Iron Chef style studio competition (see Oren for a discussion of the influence of Iron Chef on contemporary cooking shows).All broadcast channels in Australia are mandated to caption 100 per cent of programs aired between 6am and midnight. However, the 2013 MKR Grand Final broadcast by Channel Seven Brisbane Pty Ltd and Channel Seven Melbourne Pty Ltd (Seven) failed to transmit 10 minutes of captions some 30 minutes into the 2-hour program. The ACMA received two complaints relating to this. The first complaint, received on 27 April 2013, the same evening as the program was broadcast, noted ‘[the D/deaf community] … should not have to miss out’ (ACMA, Report No. 3046 3). The second complaint, received on 30 April 2013, identified the crucial nature of the missing segment and its effect on viewers’ overall enjoyment of the program (ACMA, Report No. 3046 3).Seven explained that the relevant segment (approximately 10 per cent of the program) was missing from the captioning file, but that it had not appeared to be missing when Seven completed its usual captioning checks prior to broadcast (ACMA, Report No. 3046 4). The ACMA found that Seven had breached the conditions of their commercial television broadcasting licence by “failing to provide a captioning service for the program” (ACMA, Report No. 3046 12). The interruption of captioning was serious enough to constitute a breach due, in part, to the nature and characteristic of the program:the viewer is engaged in the momentum of the competitive process by being provided with an understanding of each of the competition stages; how the judges, guests and contestants interact; and their commentaries of the food and the cooking processes during those stages. (ACMA, Report No. 3046 6)These interactions have become a crucial part of the cooking genre, a genre often described as offering a way to acquire cultural capital via instructions in both cooking and ideological food preferences (Oren 31). Further, in relation to the uncaptioned MKR segment, ACMA acknowledged it would have been difficult to follow both the cooking process and the exchanges taking place between contestants (ACMA, Report No. 3046 8). ACMA considered these exchanges crucial to ‘a viewer’s understanding of, and secondly to their engagement with the different inter-related stages of the program’ (ACMA, Report No. 3046 7).An additional complaint was made with regards to the same program broadcast on Prime Television (Northern) Pty Ltd (Prime), a Seven Network affiliate. The complaint stated that the lack of captions was “Not good enough in prime time and for a show that is non-live in nature” (ACMA, Report No. 3124 3). Despite the fact that the ACMA found that “the fault arose from the affiliate, Seven, rather than from the licensee [Prime]”, Prime was also found to also have breached their licence conditions by failing to provide a captioning service (ACMA, Report No. 3124 12).The following year, Seven launched captions for their online catch-up television platform. Although this was a result of discussions with a complainant over the broader lack of captioned online television content, it was also a step that re-established Seven’s credentials as a leader in commercial television access. The 2015 season of MKR also featured their first partially-deaf contestant, Emilie Biggar.Mainstreaming Captions — Inter-Platform CooperationOver time, cooking shows on television have evolved from an informative style (The French Chef) to become more entertaining in their approach (MKR). As Oren identifies, this has seen a shift in the food genre “away from the traditional, instructional format and towards professionalism and competition” (Oren 25). The affordances of television itself as a visual medium has also been recognised as crucial in the popularity of this genre and its more recent transmedia turn. That is, following Joshua Meyrowitz’s medium theory regarding how different media can afford us different messages, televised cooking shows offer audiences stylised knowledge about food and cooking beyond the traditional cookbook (Oren; ray). In addition, cooking shows are taking their product beyond just television and increasing their inter-platform cooperation (Oren)—for example, MKR has a comprehensive companion website that viewers can visit to watch whole episodes, obtain full recipes, and view shopping lists. While this can be viewed as a modern take on Julia Child’s cookbook success, it must also be considered in the context of the increasing focus on multimedia approaches to cooking instructions (Hamada et al., Multimedia Integration; Cooking Navi; Oh et al.). Audiences today are more likely to attempt a recipe if they have seen it on television, and will use transmedia to download the recipe. As Oren explains:foodism’s ascent to popular culture provides the backdrop and motivation for the current explosion of food-themed formats that encourages audiences’ investment in their own expertise as critics, diners, foodies and even wanna-be professional chefs. FoodTV, in turn, feeds back into a web-powered, gastro-culture and critique-economy where appraisal outranks delight. (Oren 33)This explosion in popularity of the web-powered gastro culture Oren refers to has led to an increase in appetite for step by step, easy to access instructions. These are being delivered using captions. As a result of the legislation and activism described throughout this paper, captions are more widely available and, in many cases, now describe what is said onscreen verbatim. In addition, the mainstream commercial benefits and uses of captions are being explored. Captions have therefore moved from a specialist assistive technology for people who are D/deaf or hard of hearing to become recognised as an important resource for creative television viewers regardless of their hearing (Blankinship et al.). With captions becoming more accessible, accurate, financially viable, and mainstreamed, their potential as an additional television resource is of interest. As outlined above, within the cooking show genre—especially with its current multimedia turn and the demand for captioned recipe instructions (Hamada et al., “Multimedia Integration”, “Cooking Navi”; Oh et al.)—this is particularly pertinent.Hamada et al. identify captions as a useful technology to use in the increasingly popular educational, yet entertaining, cooking show genre as the required information—ingredient lists, instructions, recipes—is in high demand (Hamada et al., “Multimedia Integration” 658). They note that cooking shows often present information out of order, making them difficult to follow, particularly if a recipe must be sourced later from a website (Hamada et al., “Multimedia Integration” 658-59; Oh et al.). Each step in a recipe must be navigated and coordinated, particularly if multiple recipes are being completed at the same times (Hamada, et al., Cooking Navi) as is often the case on cooking shows such as MKR. Using captions as part of a software program to index cooking videos facilitates a number of search affordances for people wishing to replicate the recipe themselves. As Kyeong-Jin et al. explain:if food and recipe information are published as linked data with the scheme, it enables to search food recipe and annotate certain recipe by communities (sic). In addition, because of characteristics of linked data, information on food recipes can be connected to additional data source such as products for ingredients, and recipe websites can support users’ decision making in the cooking domain. (Oh et al. 2)The advantages of such a software program are many. For the audience there is easy access to desired information. For the number of commercial entities involved, this consumer desire facilitates endless marketing opportunities including product placement, increased ratings, and software development. Interesting, all of this falls outside the “usual” parameters of captions as purely an assistive device for a few, and facilitates the mainstreaming—and perhaps beginnings of acceptance—of captions.ConclusionCaptions are a vital accessibility feature for television viewers who are D/deaf or hard of hearing, not just from an informative or entertainment perspective but also to facilitate social inclusion for this culturally diverse group. The availability and quality of television captions has moved through three stages. These can be broadly summarised as early yet inconsistent captions, captions becoming more widely available and accurate—often as a direct result of activism and legislation—but not yet fully verbatim, and verbatim captions as adopted within mainstream software applications. This paper has situated these stages within the television cooking genre, a genre often remarked for its appeal towards inclusion and cultural capital.If television facilitates social inclusion, then food television offers vital cultural capital. While Julia Child’s The French Chef offered the first example of television captions via open captions in 1972, a lack of funding means we do not know how viewers (both hearing and not) actually received the program. However, at the time, captions that would be considered unacceptable today were received favourably (Jensema, McCann and Ramsey; Newell)—anything was deemed better than nothing. Increasingly, as the focus shifted to closed captioning and the cooking genre embraced a more competitive approach, viewers who required captions were no longer happy with missing or inconsistent captioning quality. The was particularly significant in Australia in 2013 when several viewers complained to ACMA that captions were missing from the finale of MKR. These captions provided more than vital cooking instructions—their lack prevented viewers from understanding conflict within the program. Following this breach, Seven became the only Australian commercial television station to offer captions on their web based catch-up platform. While this may have gone a long way to rehabilitate Seven amongst D/deaf and hard of hearing audiences, there is the potential too for commercial benefits. Caption technology is now being mainstreamed for use in cooking software applications developed from televised cooking shows. These allow viewers—both D/deaf and hearing—to access information in a completely new, and inclusive, way.ReferencesAgnihotri, Lalitha, et al. “Summarization of Video Programs Based on Closed Captions.” 4315 (2001): 599–607.Australian Communications and Media Authority (ACMA). Investigation Report No. 3046. 2013. 26 Apr. 2017 &lt;http://www.acma.gov.au/~/media/Diversity%20Localism%20and%20Accessibility/Investigation%20reports/Word%20document/3046%20My%20Kitchen%20Rules%20Grand%20Final%20docx.docx&gt;.———. Investigation Report No. 3124. 2014. 26 Apr. 2017 &lt;http://www.acma.gov.au/~/media/Diversity%20Localism%20and%20Accessibility/Investigation%20reports/Word%20document/3124%20NEN%20My%20Kitchen%20Rules%20docx.docx&gt;.Blankinship, E., et al. “Closed Caption, Open Source.” BT Technology Journal 22.4 (2004): 151–59.Collins, Kathleen, and John Jay College. “TV Cooking Shows: The Evolution of a Genre”. Flow: A Critical Forum on Television and Media Culture (7 May 2008). 14 May 2017 &lt;http://www.flowjournal.org/2008/05/tv-cooking-shows-the-evolution-of-a-genre/&gt;.Downey, Greg. “Constructing Closed-Captioning in the Public Interest: From Minority Media Accessibility to Mainstream Educational Technology.” The Journal of Policy, Regulation and Strategy for Telecommunications, Information and Media 9.2/3 (2007): 69–82. DOI: 10.1108/14636690710734670.Hamada, Reiko, et al. “Multimedia Integration for Cooking Video Indexing.” Advances in Multimedia Information Processing-PCM 2004 (2005): 657–64.Hamada, Reiko, et al. “Cooking Navi: Assistant for Daily Cooking in Kitchen.” Proceedings of the 13th Annual ACM International Conference on Multimedia. ACM.Ibrahim, Yasmin. “Food Porn and the Invitation to Gaze: Ephemeral Consumption and the Digital Spectacle.” International Journal of E-Politics (IJEP) 6.3 (2015): 1–12.Jensema, Carl J., Ralph McCann, and Scott Ramsey. “Closed-Captioned Television Presentation Speed and Vocabulary.” American Annals of the Deaf 141.4 (1996): 284–292.Matwick, Kelsi, and Keri Matwick. “Inquiry in Television Cooking Shows.” Discourse &amp; Communication 9.3 (2015): 313–30.Meyrowitz, Joshua. No Sense of Place: The Impact of Electronic Media on Social Behavior. 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&#x0D; &#x0D; &#x0D; 1991 An afternoon in late 1991 found me on a Sydney bus reading Brett Easton Ellis’ American Psycho (1991). A disembarking passenger paused at my side and, as I glanced up, hissed, ‘I don’t know how you can read that filth’. As she continued to make her way to the front of the vehicle, I was as stunned as if she had struck me physically. There was real vehemence in both her words and how they were delivered, and I can still see her eyes squeezing into slits as she hesitated while curling her mouth around that final angry word: ‘filth’. Now, almost fifteen years later, the memory is remarkably vivid. As the event is also still remarkable; this comment remaining the only remark ever made to me by a stranger about anything I have been reading during three decades of travelling on public transport. That inflamed commuter summed up much of the furore that greeted the publication of American Psycho. More than this, and unusually, condemnation of the work both actually preceded, and affected, its publication. Although Ellis had been paid a substantial U.S. $300,000 advance by Simon &amp; Schuster, pre-publication stories based on circulating galley proofs were so negative—offering assessments of the book as: ‘moronic … pointless … themeless … worthless (Rosenblatt 3), ‘superficial’, ‘a tapeworm narrative’ (Sheppard 100) and ‘vile … pornography, not literature … immoral, but also artless’ (Miner 43)—that the publisher cancelled the contract (forfeiting the advance) only months before the scheduled release date. CEO of Simon &amp; Schuster, Richard E. Snyder, explained: ‘it was an error of judgement to put our name on a book of such questionable taste’ (quoted in McDowell, “Vintage” 13). American Psycho was, instead, published by Random House/Knopf in March 1991 under its prestige paperback imprint, Vintage Contemporary (Zaller; Freccero 48) – Sonny Mehta having signed the book to Random House some two days after Simon &amp; Schuster withdrew from its agreement with Ellis. While many commented on the fact that Ellis was paid two substantial advances, it was rarely noted that Random House was a more prestigious publisher than Simon &amp; Schuster (Iannone 52). After its release, American Psycho was almost universally vilified and denigrated by the American critical establishment. The work was criticised on both moral and aesthetic/literary/artistic grounds; that is, in terms of both what Ellis wrote and how he wrote it. Critics found it ‘meaningless’ (Lehmann-Haupt C18), ‘abysmally written … schlock’ (Kennedy 427), ‘repulsive, a bloodbath serving no purpose save that of morbidity, titillation and sensation … pure trash, as scummy and mean as anything it depicts, a dirty book by a dirty writer’ (Yardley B1) and ‘garbage’ (Gurley Brown 21). Mark Archer found that ‘the attempt to confuse style with content is callow’ (31), while Naomi Wolf wrote that: ‘overall, reading American Psycho holds the same fascination as watching a maladjusted 11-year-old draw on his desk’ (34). John Leo’s assessment sums up the passionate intensity of those critical of the work: ‘totally hateful … violent junk … no discernible plot, no believable characterization, no sensibility at work that comes anywhere close to making art out of all the blood and torture … Ellis displays little feel for narration, words, grammar or the rhythm of language’ (23). These reviews, as those printed pre-publication, were titled in similarly unequivocal language: ‘A Revolting Development’ (Sheppard 100), ‘Marketing Cynicism and Vulgarity’ (Leo 23), ‘Designer Porn’ (Manguel 46) and ‘Essence of Trash’ (Yardley B1). Perhaps the most unambiguous in its message was Roger Rosenblatt’s ‘Snuff this Book!’ (3). Of all works published in the U.S.A. at that time, including those clearly carrying X ratings, the Los Angeles chapter of the National Organization for Women (NOW) selected American Psycho for special notice, stating that the book ‘legitimizes inhuman and savage violence masquerading as sexuality’ (NOW 114). Judging the book ‘the most misogynistic communication’ the organisation had ever encountered (NOW L.A. chapter president, Tammy Bruce, quoted in Kennedy 427) and, on the grounds that ‘violence against women in any form is no longer socially acceptable’ (McDowell, “NOW” C17), NOW called for a boycott of the entire Random House catalogue for the remainder of 1991. Naomi Wolf agreed, calling the novel ‘a violation not of obscenity standards, but of women’s civil rights, insofar as it results in conditioning male sexual response to female suffering or degradation’ (34). Later, the boycott was narrowed to Knopf and Vintage titles (Love 46), but also extended to all of the many products, companies, corporations, firms and brand names that are a feature of Ellis’s novel (Kauffman, “American” 41). There were other unexpected responses such as the Walt Disney Corporation barring Ellis from the opening of Euro Disney (Tyrnauer 101), although Ellis had already been driven from public view after receiving a number of death threats and did not undertake a book tour (Kennedy 427). Despite this, the book received significant publicity courtesy of the controversy and, although several national bookstore chains and numerous booksellers around the world refused to sell the book, more than 100,000 copies were sold in the U.S.A. in the fortnight after publication (Dwyer 55). Even this success had an unprecedented effect: when American Psycho became a bestseller, The New York Times announced that it would be removing the title from its bestseller lists because of the book’s content. In the days following publication in the U.S.A., Canadian customs announced that it was considering whether to allow the local arm of Random House to, first, import American Psycho for sale in Canada and, then, publish it in Canada (Kirchhoff, “Psycho” C1). Two weeks later, when the book was passed for sale (Kirchhoff, “Customs” C1), demonstrators protested the entrance of a shipment of the book. In May, the Canadian Defence Force made headlines when it withdrew copies of the book from the library shelves of a navy base in Halifax (Canadian Press C1). Also in May 1991, the Australian Office of Film and Literature Classification (OFLC), the federal agency that administers the classification scheme for all films, computer games and ‘submittable’ publications (including books) that are sold, hired or exhibited in Australia, announced that it had classified American Psycho as ‘Category 1 Restricted’ (W. Fraser, “Book” 5), to be sold sealed, to only those over 18 years of age. This was the first such classification of a mainstream literary work since the rating scheme was introduced (Graham), and the first time a work of literature had been restricted for sale since Philip Roth’s Portnoy’s Complaint in 1969. The chief censor, John Dickie, said the OFLC could not justify refusing the book classification (and essentially banning the work), and while ‘as a satire on yuppies it has a lot going for it’, personally he found the book ‘distasteful’ (quoted in W. Fraser, “Sensitive” 5). Moreover, while this ‘R’ classification was, and remains, a national classification, Australian States and Territories have their own sale and distribution regulation systems. Under this regime, American Psycho remains banned from sale in Queensland, as are all other books in this classification category (Vnuk). These various reactions led to a flood of articles published in the U.S.A., Canada, Australia and the U.K., voicing passionate opinions on a range of issues including free speech and censorship, the corporate control of artistic thought and practice, and cynicism on the part of authors and their publishers about what works might attract publicity and (therefore) sell in large numbers (see, for instance, Hitchens 7; Irving 1). The relationship between violence in society and its representation in the media was a common theme, with only a few commentators (including Norman Mailer in a high profile Vanity Fair article) suggesting that, instead of inciting violence, the media largely reflected, and commented upon, societal violence. Elayne Rapping, an academic in the field of Communications, proposed that the media did actively glorify violence, but only because there was a market for such representations: ‘We, as a society love violence, thrive on violence as the very basis of our social stability, our ideological belief system … The problem, after all, is not media violence but real violence’ (36, 38). Many more commentators, however, agreed with NOW, Wolf and others and charged Ellis’s work with encouraging, and even instigating, violent acts, and especially those against women, calling American Psycho ‘a kind of advertising for violence against women’ (anthropologist Elliot Leyton quoted in Dwyer 55) and, even, a ‘how-to manual on the torture and dismemberment of women’ (Leo 23). Support for the book was difficult to find in the flood of vitriol directed against it, but a small number wrote in Ellis’s defence. Sonny Mehta, himself the target of death threats for acquiring the book for Random House, stood by this assessment, and was widely quoted in his belief that American Psycho was ‘a serious book by a serious writer’ and that Ellis was ‘remarkably talented’ (Knight-Ridder L10). Publishing director of Pan Macmillan Australia, James Fraser, defended his decision to release American Psycho on the grounds that the book told important truths about society, arguing: ‘A publisher’s office is a clearing house for ideas … the real issue for community debate [is] – to what extent does it want to hear the truth about itself, about individuals within the community and about the governments the community elects. If we care about the preservation of standards, there is none higher than this. Gore Vidal was among the very few who stated outright that he liked the book, finding it ‘really rather inspired … a wonderfully comic novel’ (quoted in Tyrnauer 73). Fay Weldon agreed, judging the book as ‘brilliant’, and focusing on the importance of Ellis’s message: ‘Bret Easton Ellis is a very good writer. He gets us to a ‘T’. And we can’t stand it. It’s our problem, not his. American Psycho is a beautifully controlled, careful, important novel that revolves around its own nasty bits’ (C1). Since 1991 As unlikely as this now seems, I first read American Psycho without any awareness of the controversy raging around its publication. I had read Ellis’s earlier works, Less than Zero (1985) and The Rules of Attraction (1987) and, with my energies fully engaged elsewhere, cannot now even remember how I acquired the book. Since that angry remark on the bus, however, I have followed American Psycho’s infamy and how it has remained in the public eye over the last decade and a half. Australian OFLC decisions can be reviewed and reversed – as when Pasolini’s final film Salo (1975), which was banned in Australia from the time of its release in 1975 until it was un-banned in 1993, was then banned again in 1998 – however, American Psycho’s initial classification has remained unchanged. In July 2006, I purchased a new paperback copy in rural New South Wales. It was shrink-wrapped in plastic and labelled: ‘R. Category One. Not available to persons under 18 years. Restricted’. While exact sales figures are difficult to ascertain, by working with U.S.A., U.K. and Australian figures, this copy was, I estimate, one of some 1.5 to 1.6 million sold since publication. In the U.S.A., backlist sales remain very strong, with some 22,000 copies sold annually (Holt and Abbott), while lifetime sales in the U.K. are just under 720,000 over five paperback editions. Sales in Australia are currently estimated by Pan MacMillan to total some 100,000, with a new printing of 5,000 copies recently ordered in Australia on the strength of the book being featured on the inaugural Australian Broadcasting Commission’s First Tuesday Book Club national television program (2006). Predictably, the controversy around the publication of American Psycho is regularly revisited by those reviewing Ellis’s subsequent works. A major article in Vanity Fair on Ellis’s next book, The Informers (1994), opened with a graphic description of the death threats Ellis received upon the publication of American Psycho (Tyrnauer 70) and then outlined the controversy in detail (70-71). Those writing about Ellis’s two most recent novels, Glamorama (1999) and Lunar Park (2005), have shared this narrative strategy, which also forms at least part of the frame of every interview article. American Psycho also, again predictably, became a major topic of discussion in relation to the contracting, making and then release of the eponymous film in 2000 as, for example, in Linda S. Kauffman’s extensive and considered review of the film, which spent the first third discussing the history of the book’s publication (“American” 41-45). Playing with this interest, Ellis continues his practice of reusing characters in subsequent works. Thus, American Psycho’s Patrick Bateman, who first appeared in The Rules of Attraction as the elder brother of the main character, Sean – who, in turn, makes a brief appearance in American Psycho – also turns up in Glamorama with ‘strange stains’ on his Armani suit lapels, and again in Lunar Park. The book also continues to be regularly cited in discussions of censorship (see, for example, Dubin; Freccero) and has been included in a number of university-level courses about banned books. In these varied contexts, literary, cultural and other critics have also continued to disagree about the book’s impact upon readers, with some persisting in reading the novel as a pornographic incitement to violence. When Wade Frankum killed seven people in Sydney, many suggested a link between these murders and his consumption of X-rated videos, pornographic magazines and American Psycho (see, for example, Manne 11), although others argued against this (Wark 11). Prosecutors in the trial of Canadian murderer Paul Bernardo argued that American Psycho provided a ‘blueprint’ for Bernardo’s crimes (Canadian Press A5). Others have read Ellis’s work more positively, as for instance when Sonia Baelo Allué compares American Psycho favourably with Thomas Harris’s The Silence of the Lambs (1988) – arguing that Harris not only depicts more degrading treatment of women, but also makes Hannibal Lecter, his antihero monster, sexily attractive (7-24). Linda S. Kauffman posits that American Psycho is part of an ‘anti-aesthetic’ movement in art, whereby works that are revoltingly ugly and/or grotesque function to confront the repressed fears and desires of the audience and explore issues of identity and subjectivity (Bad Girls), while Patrick W. Shaw includes American Psycho in his work, The Modern American Novel of Violence because, in his opinion, the violence Ellis depicts is not gratuitous. Lost, however, in much of this often-impassioned debate and dialogue is the book itself – and what Ellis actually wrote. 21-years-old when Less than Zero was published, Ellis was still only 26 when American Psycho was released and his youth presented an obvious target. In 1991, Terry Teachout found ‘no moment in American Psycho where Bret Easton Ellis, who claims to be a serious artist, exhibits the workings of an adult moral imagination’ (45, 46), Brad Miner that it was ‘puerile – the very antithesis of good writing’ (43) and Carol Iannone that ‘the inclusion of the now famous offensive scenes reveals a staggering aesthetic and moral immaturity’ (54). Pagan Kennedy also ‘blamed’ the entire work on this immaturity, suggesting that instead of possessing a developed artistic sensibility, Ellis was reacting to (and, ironically, writing for the approval of) critics who had lauded the documentary realism of his violent and nihilistic teenage characters in Less than Zero, but then panned his less sensational story of campus life in The Rules of Attraction (427-428). Yet, in my opinion, there is not only a clear and coherent aesthetic vision driving Ellis’s oeuvre but, moreover, a profoundly moral imagination at work as well. This was my view upon first reading American Psycho, and part of the reason I was so shocked by that charge of filth on the bus. Once familiar with the controversy, I found this view shared by only a minority of commentators. Writing in the New Statesman &amp; Society, Elizabeth J. Young asked: ‘Where have these people been? … Books of pornographic violence are nothing new … American Psycho outrages no contemporary taboos. Psychotic killers are everywhere’ (24). I was similarly aware that such murderers not only existed in reality, but also in many widely accessed works of literature and film – to the point where a few years later Joyce Carol Oates could suggest that the serial killer was an icon of popular culture (233). While a popular topic for writers of crime fiction and true crime narratives in both print and on film, a number of ‘serious’ literary writers – including Truman Capote, Norman Mailer, Kate Millet, Margaret Atwood and Oates herself – have also written about serial killers, and even crossed over into the widely acknowledged as ‘low-brow’ true crime genre. Many of these works (both popular or more literary) are vivid and powerful and have, as American Psycho, taken a strong moral position towards their subject matter. Moreover, many books and films have far more disturbing content than American Psycho, yet have caused no such uproar (Young and Caveney 120). By now, the plot of American Psycho is well known, although the structure of the book, noted by Weldon above (C1), is rarely analysed or even commented upon. First person narrator, Patrick Bateman, a young, handsome stockbroker and stereotypical 1980s yuppie, is also a serial killer. The book is largely, and innovatively, structured around this seeming incompatibility – challenging readers’ expectations that such a depraved criminal can be a wealthy white professional – while vividly contrasting the banal, and meticulously detailed, emptiness of Bateman’s life as a New York über-consumer with the scenes where he humiliates, rapes, tortures, murders, mutilates, dismembers and cannibalises his victims. Although only comprising some 16 out of 399 pages in my Picador edition, these violent scenes are extreme and certainly make the work as a whole disgustingly confronting. But that is the entire point of Ellis’s work. Bateman’s violence is rendered so explicitly because its principal role in the novel is to be inescapably horrific. As noted by Baelo Allué, there is no shift in tone between the most banally described detail and the description of violence (17): ‘I’ve situated the body in front of the new Toshiba television set and in the VCR is an old tape and appearing on the screen is the last girl I filmed. I’m wearing a Joseph Abboud suit, a tie by Paul Stuart, shoes by J. Crew, a vest by someone Italian and I’m kneeling on the floor beside a corpse, eating the girl’s brain, gobbling it down, spreading Grey Poupon over hunks of the pink, fleshy meat’ (Ellis 328). In complete opposition to how pornography functions, Ellis leaves no room for the possible enjoyment of such a scene. Instead of revelling in the ‘spine chilling’ pleasures of classic horror narratives, there is only the real horror of imagining such an act. The effect, as Kauffman has observed is, rather than arousing, often so disgusting as to be emetic (Bad Girls 249). Ellis was surprised that his detractors did not understand that he was trying to be shocking, not offensive (Love 49), or that his overall aim was to symbolise ‘how desensitised our culture has become towards violence’ (quoted in Dwyer 55). Ellis was also understandably frustrated with readings that conflated not only the contents of the book and their meaning, but also the narrator and author: ‘The acts described in the book are truly, indisputably vile. The book itself is not. Patrick Bateman is a monster. I am not’ (quoted in Love 49). Like Fay Weldon, Norman Mailer understood that American Psycho posited ‘that the eighties were spiritually disgusting and the author’s presentation is the crystallization of such horror’ (129). Unlike Weldon, however, Mailer shied away from defending the novel by judging Ellis not accomplished enough a writer to achieve his ‘monstrous’ aims (182), failing because he did not situate Bateman within a moral universe, that is, ‘by having a murderer with enough inner life for us to comprehend him’ (182). Yet, the morality of Ellis’s project is evident. By viewing the world through the lens of a psychotic killer who, in many ways, personifies the American Dream – wealthy, powerful, intelligent, handsome, energetic and successful – and, yet, who gains no pleasure, satisfaction, coherent identity or sense of life’s meaning from his endless, selfish consumption, Ellis exposes the emptiness of both that world and that dream. As Bateman himself explains: ‘Surface, surface, surface was all that anyone found meaning in. This was civilisation as I saw it, colossal and jagged’ (Ellis 375). Ellis thus situates the responsibility for Bateman’s violence not in his individual moral vacuity, but in the barren values of the society that has shaped him – a selfish society that, in Ellis’s opinion, refused to address the most important issues of the day: corporate greed, mindless consumerism, poverty, homelessness and the prevalence of violent crime. Instead of pornographic, therefore, American Psycho is a profoundly political text: Ellis was never attempting to glorify or incite violence against anyone, but rather to expose the effects of apathy to these broad social problems, including the very kinds of violence the most vocal critics feared the book would engender. Fifteen years after the publication of American Psycho, although our societies are apparently growing in overall prosperity, the gap between rich and poor also continues to grow, more are permanently homeless, violence – whether domestic, random or institutionally-sanctioned – escalates, and yet general apathy has intensified to the point where even the ‘ethics’ of torture as government policy can be posited as a subject for rational debate. The real filth of the saga of American Psycho is, thus, how Ellis’s message was wilfully ignored. While critics and public intellectuals discussed the work at length in almost every prominent publication available, few attempted to think in any depth about what Ellis actually wrote about, or to use their powerful positions to raise any serious debate about the concerns he voiced. Some recent critical reappraisals have begun to appreciate how American Psycho is an ‘ethical denunciation, where the reader cannot but face the real horror behind the serial killer phenomenon’ (Baelo Allué 8), but Ellis, I believe, goes further, exposing the truly filthy causes that underlie the existence of such seemingly ‘senseless’ murder. But, Wait, There’s More It is ironic that American Psycho has, itself, generated a mini-industry of products. A decade after publication, a Canadian team – filmmaker Mary Harron, director of I Shot Andy Warhol (1996), working with scriptwriter, Guinevere Turner, and Vancouver-based Lions Gate Entertainment – adapted the book for a major film (Johnson). Starring Christian Bale, Chloë Sevigny, Willem Dafoe and Reese Witherspoon and, with an estimated budget of U.S.$8 million, the film made U.S.$15 million at the American box office. The soundtrack was released for the film’s opening, with video and DVDs to follow and the ‘Killer Collector’s Edition’ DVD – closed-captioned, in widescreen with surround sound – released in June 2005. Amazon.com lists four movie posters (including a Japanese language version) and, most unexpected of all, a series of film tie-in action dolls. The two most popular of these, judging by E-Bay, are the ‘Cult Classics Series 1: Patrick Bateman’ figure which, attired in a smart suit, comes with essential accoutrements of walkman with headphones, briefcase, Wall Street Journal, video tape and recorder, knife, cleaver, axe, nail gun, severed hand and a display base; and the 18” tall ‘motion activated sound’ edition – a larger version of the same doll with fewer accessories, but which plays sound bites from the movie. Thanks to Stephen Harris and Suzie Gibson (UNE) for stimulating conversations about this book, Stephen Harris for information about the recent Australian reprint of American Psycho and Mark Seebeck (Pan Macmillan) for sales information. References Archer, Mark. “The Funeral Baked Meats.” The Spectator 27 April 1991: 31. Australian Broadcasting Corporation. First Tuesday Book Club. First broadcast 1 August 2006. Baelo Allué, Sonia. “The Aesthetics of Serial Killing: Working against Ethics in The Silence of the Lambs (1988) and American Psycho (1991).” Atlantis 24.2 (Dec. 2002): 7-24. Canadian Press. “Navy Yanks American Psycho.” The Globe and Mail 17 May 1991: C1. Canadian Press. “Gruesome Novel Was Bedside Reading.” Kitchener-Waterloo Record 1 Sep. 1995: A5. Dubin, Steven C. “Art’s Enemies: Censors to the Right of Me, Censors to the Left of Me.” Journal of Aesthetic Education 28.4 (Winter 1994): 44-54. 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Yardley, Jonathan. “American Psycho: Essence of Trash.” The Washington Post 27 Feb. 1991: B1. Young, Elizabeth J. “Psycho Killers. Last Lines: How to Shock the English.” New Statesman &amp; Society 5 April 1991: 24. Young, Elizabeth J., and Graham Caveney. Shopping in Space: Essays on American ‘Blank Generation’ Fiction. London: Serpent’s Tail, 1992. Zaller, Robert “American Psycho, American Censorship and the Dahmer Case.” Revue Francaise d’Etudes Americaines 16.56 (1993): 317-25. &#x0D; &#x0D; &#x0D; &#x0D; Citation reference for this article&#x0D; &#x0D; MLA Style&#x0D; Brien, Donna Lee. "The Real Filth in : A Critical Reassessment." M/C Journal 9.5 (2006). echo date('d M. Y'); ?&gt; &lt;http://journal.media-culture.org.au/0610/01-brien.php&gt;. APA Style&#x0D; Brien, D. (Nov. 2006) "The Real Filth in American Psycho: A Critical Reassessment," M/C Journal, 9(5). Retrieved echo date('d M. Y'); ?&gt; from &lt;http://journal.media-culture.org.au/0610/01-brien.php&gt;. &#x0D;