Relevant bibliographies by topics / Gastronomic event promotion

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  1. Journal articles
  2. Dissertations / Theses
  3. Book chapters
  4. Conference papers

Academic literature on the topic 'Gastronomic event promotion'

Author: Grafiati
Published: 30 May 2022
Last updated: 31 July 2025

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Journal articles on the topic "Gastronomic event promotion"

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Ohiienko, Mykola, Olena Shebanina, and Alona Ohiienko. "Monitoring of Determination Features of Gastronomic Events Efficiency." Restaurant and hotel consulting. Innovations 3, no. 1 (2020): 96–108. https://doi.org/10.31866/2616-7468.3.1.2020.205572.

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Topicality. Today, gastronomic tourism in theBlack Sea region is under development. a large number of scientists are engaged in the gastronomic culinary development activities and the study of their economic efficiency and promotion in Internet communications, but its impact on the quality of events is insufficiently studied. Therefore, conducting analytical research on the announcement and post-event publications in the information Internet resources of gastronomic events becomes an urgent task. Purpose and methods. The aim of the article is to study aspects of the development of th
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Bodzhgua, A. Yu., and Y. A. Voinova. "Marketing tools for promoting gastronomic brands in tourism." Service and Tourism: Current Challenges 16, no. 3 (2022): 7–15. https://doi.org/10.5281/zenodo.7421350.

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<em>The development of a program for promoting specialized tourist products with gastronomic elements, at the stage of emerging demand requires the use of special marketing tools. The article reveals the marketing essence of the gastronomic tourist product and justifies the use of gastronomic branding as a fundamental tool for market positioning and promotion in a competitive market. An overview of the regional resource potential for discovering the recognizable regional gastronomic brands and gastronomic tourism practices substantiate the need to distinguish gastronomic tourism into an indepe
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Zhunusova, A. A., N. Zh Kurmankulova, D. I. Dzhangeldina, and S. K. Kanatova. "Model of organizing events and gastronomic tourism as a factor in increasing the competitive advantages of tourism in Kazakhstan." Bulletin of "Turan" University, no. 3 (October 4, 2024): 246–57. http://dx.doi.org/10.46914/1562-2959-2024-1-3-246-257.

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This article focuses on the popularization of a new direction in tourism in Kazakhstan – event and gastronomic tourism. This study aims to develop an organizational model and innovative ways to promote event and gastronomic tourism, increasing its attractiveness and the competitiveness of the industry as a whole. The main directions of this article are the development of gastronomic and event tourism in Kazakhstan, identification of resource potential, concepts for promoting a tourist product, based on the development of effective methods and tools, development of an innovative program for the
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Andreeva, M. V., I. V. Kryukova, and E. N. Yakovleva. "Project approach to the development of rural tourism." Vestnik Universiteta 1, no. 12 (2023): 63–71. http://dx.doi.org/10.26425/1816-4277-2022-12-63-71.

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The authors of the article provide an overview of scientific approaches to the definition of the essence and role of event and gastronomic tourism against the backdrop of the rural tourism promotion currently carried out. The interrelation between all the aforementioned types of tourism and the expediency of their joint development are substantiated. The necessity of holding events in order to smooth out the seasonality of rural tourism and attract tourists interested not only in standard services of rural guest houses but also in entertainment events is proved. Special emphasis is placed on t
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Nesterchuk, Inna. "GASTRONOMY BRAND OF THE TERRITORY (ON THE EXAMPLE OF THE CULTURAL AND HISTORICAL HERITAGE OF THE RIGHT-BANK POLISSIA)." GEOGRAPHY AND TOURISM, no. 60 (2020): 43–56. http://dx.doi.org/10.17721/2308-135x.2020.60.43-56.

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The main goal of research is studying the regional specifics of traditional food of the ethnic groups inhabiting the Right-Bank Polissia and identifying prospects for the use of gastronomic brands in tourism. Substantiation of opportunities and ways to use the gastronomic brand of the territory in the development of hotel and restaurant business have been investigated. The theoretical significance lies in the development of the gastronomic brand of the Right-Bank Polissia - the national Ukrainian cuisine - due to tourist gastronomic tourism and brand promotion as the significance of the destin
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Vázquez-Medina, José Antonio, and F. Xavier Medina. "Traditional Mexican Cuisine: Heritage Implications for Food Tourism Promotion." Journal of Gastronomy and Tourism 4, no. 4 (2020): 239–50. http://dx.doi.org/10.3727/216929720x15846938924085.

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This article analyzes how UNESCO's intangible human heritage designation has led to traditional Mexican cuisine being turned into a resource for gastronomic tourism, showing how the State has commodified traditional culinary knowledge for the promotion of tourism. This promotion includes an official discourse that has been appropriated by traditional women cooks, who use these promotional events to build new culinary canons. This article enables a discussion of how traditional Mexican cuisine has become part of a global logic, and how its designation as intangible heritage articulates tension,
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Lebedeva, Svetlana A. "Russian allocentrics and psychocentrics in various types of tourism." Service and Tourism: Current Challenges 18, no. 1 (2024): 15–26. https://doi.org/10.5281/zenodo.11177092.

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<em>The article presents a hypothesis about the normal distribution of Russian tourists in the context of their psychographic states within the motivational-target dynamics, i.e. for various types of tourism. The hypothesis of a normal distribution is not rejected for cultural, gastronomic, sports, health and event tourism. The author revealed that tourists can be observed as allocentrics and psychocentrics even within certain types of tourist activity. However, the most industrialized psychographic form is the centrocentric. The author substantiated that the degree of distribution of asymmetr
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Tulupov, Vladimir, Marina Shteyman, Marina Strelnikova, and Anna Pokachalova. "Travel Journalism in Tourism Product Marketing: Regional Aspect." Theoretical and Practical Issues of Journalism 10, no. 2 (2021): 225–39. http://dx.doi.org/10.17150/2308-6203.2021.10(2).225-239.

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The article examines the promotion of a regional tourism product in the modern media space. We studied the conditions of the dynamic development of tourism and travel industry in the Russian Federation and abroad, creation of a positive image of a particular region, and promotion of certain tourist services. The research emphasized that the promotion of a tourist product is an important part of the strategy for the development of domestic and inbound tourism. In Russia, each region is faced with the need to create a concept for the presentation of its territory on the tourist market, based on
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Postol, Anatolii, and Maryna Salnikova. "Factors and attractions of event tourism in Ukraine under martial law and strategic priorities for recovery in the postwar period." Market Relations Development in Ukraine 123, no. 10(281) (2024): 73–81. https://doi.org/10.5281/zenodo.14367973.

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Relevance of the research topic. The article is devoted to the identification, evaluation and diagnosis of the factors of functioning of event tourism in Ukraine during the war and the justification of recovery and development in the postwar period, taking into account their effect.Statement of the problem. Event tourism is an important component of the tourism industry, promoting cultural exchange, developing local economies and creating a positive image of the country. In the context of martial law in Ukraine, the functioning of this sector has become significantly more complicated due to se
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Bekmurzayeva, Zh A., M. Asif, and N. A. Uruzbayeva. "Clustering of Regional Tourism Products Based on Bibliometric Analysis: The Case of Mangystau Region." Economy: strategy and practice 20, no. 2 (2025): 161–75. https://doi.org/10.51176/1997-9967-2025-2-161-175.

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Despite the growing importance of interdisciplinary approaches in tourism studies, there remains a lack of structured analytical frameworks for clustering regional tourism products and aligning them with effective marketing tools. The present study aims to develop a theoretical and methodological model for clustering regional tourism products based on bibliometric analysis, followed by comparing clusters with effective marketing promotion tools. The method used is a systematic bibliometric analysis of 245 peer-reviewed publications from 2010 to 2023, selected from the Web of Science Core Colle
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Dissertations / Theses on the topic "Gastronomic event promotion"

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Соболєва, Н. В. "Розвиток подієво-гастрономічного туризму як інструменту просування туристичної дестинації в Одеському регіоні". Thesis, 2019. http://dspace.oneu.edu.ua/jspui/handle/123456789/10846.

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В роботі розглядаються теоретичні основи розвитку подієво-гастрономічного туризму в туристичних дестинаціях, зокрема, розкрито поняття та особливості подієво-гастрономічного туризму, вивчено організаційно-економічний механізм формування системи подієво-гастрономічного туризму, визначено роль заходів подієво-гастрономічного туризму в просуванні туристичних дестинацій. Проаналізовано стан розвитку туризму Одеського регіону як туристичної дестинації. Здійснено оцінку розвитку заходів подієво-гастрономічного туризму в Україні та Одеському регіоні. Проведено дослідження туристично-рекреаційного пот
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Fernandes, Daniela Filipa Rodrigues. "Os eventos na promoção e comunicação da gastronomia & vinhos : o caso TAP Wine Tour." Master's thesis, 2019. http://hdl.handle.net/10400.26/35791.

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Os eventos têm demonstrado a sua relevância no contexto turístico nos últimos anos. O turista moderno não viaja apenas com o objetivo de conhecer novos lugares, mas principalmente para alcançar novas vivências e experiências. Os eventos assumem-se como fundamentais neste contexto, pela sua capacidade de proporcionar uma perspetiva diferente e inovadora de um determinado destino e produto turístico. Os eventos tornaram-se, assim, uma motivação de viagem, podendo contribuir para a atração de turistas e para a sua fidelização. De modo a se conseguir alcançar o potencial dos eventos é fulcral que
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Book chapters on the topic "Gastronomic event promotion"

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Barbery-Montoya, Danny C., César A. Vélez Del Hierro, and Nathaly Y. Arroba-Hurtado. "System and Environment for Tourism 4.0." In Handbook of Research on Smart Territories and Entrepreneurial Ecosystems for Social Innovation and Sustainable Growth. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-2097-0.ch009.

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Smart cities are a new scheme for urban planning and management, in which smart destinations become key points for tourist attraction. The objective of the present study is to determine through the theoretical review, the most appropriate technological tools to be used in fairs and turn them into smart spaces. The Raíces International Gastronomic Fair of the city of Guayaquil and its satisfaction / dissatisfaction indexes are taken as an example case in order to propose a technological management system that improves its performance, in which the use of Big Data, georeferencing, IoT, and augme
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Nicodim, Liliana, and Puiu Nistoreanu. "Romania." In New Trends and Opportunities for Central and Eastern European Tourism. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-1423-8.ch009.

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An important component of the anthropic resource category, slow, is represented by the gastronomic component, namely through ethno-cultural events organized throughout the country. As a result of the research, the authors learned that a wide range of festivals and events are organized on the territory of Romania that are promoting the traditional products specific to the different regions. These constitute the main ways to promote tourism for the areas in which they occur. The authors found that Romanian tourists are eager to know their country and that is why these manifestations have real su
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Cárdenas, Rogelio Martínez, and Francisco Partida Hoy. "Urban Vitality and Sustainability of Heritage Manifestations." In Strategies for Sustainable Territorial Development. IGI Global, 2025. https://doi.org/10.4018/979-8-3693-7081-0.ch010.

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Urban vitality is key to preserving and revitalizing heritage spaces, ensuring the history, culture, and identity of a place remain vibrant while promoting social integration and economic growth. The Andador 20 de Noviembre in Zapopan, Jalisco, Mexico, exemplifies this as a central axis of the city's historical and cultural life, offering a hub for social interaction through its commercial, gastronomic, and cultural activities. The Pilgrimage of Zapopan, a UNESCO-recognized event, further enhances this vitality by attracting millions and boosting the local economy. The interplay between the ur
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Keskin, Emrah, Nevres Sezen, and Özge Kaya. "The Role of Festivals in Destination Branding." In Managing Festivals for Destination Marketing and Branding. IGI Global, 2023. http://dx.doi.org/10.4018/978-1-6684-6356-7.ch001.

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Destinations are areas visited by tourists, containing natural/cultural attractions and openings to experience. The brand is an important reason for tourists to choose the destination. Destination branding contributes to the recognition of the destination and attracting more people. Events are organizations with a specific purpose, time, place, and theme predetermined. Festival events are events that have a specific theme in destinations and experiences which are made; this increases attractiveness, and contributes to destination marketing. Festivals are very important in increasing the recogn
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Conference papers on the topic "Gastronomic event promotion"

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Csapody, Bence, Katalin Ásványi, and Melinda Jászberényi. "SUSTAINABLE BEST PRACTICES OF EUROPEAN CULINARY FESTIVALS." In Tourism in Southern and Eastern Europe 2021: ToSEE – Smart, Experience, Excellence & ToFEEL – Feelings, Excitement, Education, Leisure. University of Rijeka, Faculty of Tourism and Hospitality Management, 2021. http://dx.doi.org/10.20867/tosee.06.11.

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Purpose – The COVID-19 pandemic has a major impact on the operation of hospitality establishments today. Conscious entrepreneurs have exploited this critical situation to carry out self-revision and examined the opportunities to open towards new models. But what is the situation with culinary events? The period of recovery after a crisis often shifts in a new direction of operation such as the emergence of sustainable approaches in gastronomy and tourism. In order to showcase exemplary methods, our main research question is “what sustainable practices are applied in European culinary festivals
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Novović, Maja. "Touristic valorization of Valjevo cultural potential." In Zbornik radova – VI Kongres geografa Srbije sa medunarodnim ucešcem. University of Belgrade - Faculty of Geography, Belgrade, 2024. https://doi.org/10.5937/kongef24099n.

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Valorizing the cultural potential of the Valjevo region is vital for tourism development for several reasons. Cultural heritage sites, including monasteries, churches, ethno-villages, and traditional events, represent a rich heritage and serve as a valuable tourist resource. Preserving and promoting these elements not only attracts tourists but also provides them with an authentic experience. Cultural tourism significantly contributes to the local economy through various activities such as tourism, souvenir trade, hospitality, and accommodation. Furthermore, the promotion of cultural heritage
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Smiljanić, Dejan. "Map of the craft brewers in Serbia." In VII naučno-stručni simpozijum sa međunarodnim učešćem "Pivo, pivarske sirovine i tržište". Institute of Field and Vegetable Crops Research, Novi Sad, 2024. https://doi.org/10.5937/pivos24008s.

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The paper presents the activities within the mapping project of all craft breweries in Serbia, which entails compiling of a comprehensive and up-to-date geographical and informational database of all local small and independent breweries. This project includes the identification of the locations of these breweries, the categorization based on their offer and specificity and the integration of all information relevant to the end user. The goals of the project are: Raising awareness about craft breweries in Serbia and their diversity; providing useful information to tourists and beer lovers; sup
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Koc, Adem. "A Symbolic Taste of the City: Eskișehir Met Halva from Legend to Game." In Conferința științifică internațională Patrimoniul cultural: cercetare, valorificare, promovare. Ediția XIV. Institute of Cultural Heritage, Republic of Moldova, 2022. http://dx.doi.org/10.52603/pc22.29.

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Th ere are some symbols (images) of cities in which they come to the fore. Th ese symbols can be diverse such as city silhouettes, temples, holy places, museums, festivals, natural areas, food, drinks, and desserts. Urban symbols can be an important soft power and tourism intermediary for the promotion of both the city and the country. Many examples such as Japan’s kimono, Kyoto garden, and sushi; France’s Paris Eiff el Tower; Moldova’s wine cellars; Moscow’s Kremlin Palace in Russia; Istanbul’s Topkapi Palace in Türkiye, beaches, doner kebab and baklava; Tibet’s Buddhist temples can be cited.
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Luca, Tatiana. "Opportunities for the valuation of tourist destinations in the Republic of Moldova by strengthening the brand identity of the destination by regions." In International Scientific Conference "Modern Paradigms in the Development of the National and World Economy", 17th Edition. Moldova State University, 2025. https://doi.org/10.59295/mpdnwe2024.14.

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Purpose of the article: This article aims to highlight the importance of strengthening the brand identity of tourist destinations in the Republic of Moldova by region. It explores how enhancing regional branding can capitalize on the country's cultural, historical, and natural heritage, contributing to increased tourism attractiveness, diversification of the tourism offers, and sustainable development of the sector. Methodology: The article employs a qualitative analysis of the key elements that contribute to the brand identity of different regions in Moldova. These include cultural traditions
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