Dissertations / Theses on the topic 'Geert Hofstede'
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Andersson, Evelina, Linda Hedlund, and Hanna Skoglund. "Att anpassa eller inte? : En kvalitativ studie om butikskommunikationen anpassas till ett lands kultur." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54069.
Full textTitle: To adapt or not? A qualitative study of visual merchandising adapted to a country's culture. Research question: The study is aimed at reviewing the following issue: How is visual merchandising adapted to the culture of Sweden? Purpose: The purpose of this study is to analyse if visual merchandising are adapted to a county’s culture. Limitations: To achieving a more focused study, limitations were carried out. Because visual merchandising is a wide subject, the authors choose to focus on the fashion industry. Two companies, Company A and Company B are made as examples for this study. Method: In this study a qualitative research method was applied, where words and the interpretation in the collection of data and the analysis of it, had an important relevance for this study. The study had an abductive approach. The study has shown a mixture of deduction, induction and elements of an iterative change between empiricism and theory. The method was based on the observation of two companies that were made as examples. The observations were of mixed characters, but the most central part was to study the phenomenon of visual merchandising in the right environment. Conclusion: The study concludes how visual merchandising can be adapted to a country’s culture. This can be done by taking the cultural elements into consideration. With the regard of language, cultural meaning of colors, traditions and celebrations. The study has also shown that the visual communication can be more clearly communicated through special displays of seasonal and celebration products and values. Visual merchandising can be adjusted to a culture by showing an understanding of a culture’s ethnicity. The study also concludes that companies can adapt their visual merchandising by taking into account Hofstede's cultural dimensions to avoid uncertainty, individualism and collectivism, masculinity and femininity and long- versus short-term orientation.
Backlund, Maria. "KULTURELLA DIFFERENSER : En komparativ analys av Sverige och Italiens kulturella förväntningar på ledarskap." Thesis, Uppsala University, Department of Business Studies, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-86628.
Full textSom privatpersoner ser vi världen och framförallt Europa krympa framför våra ögon i och med dagens globalisering och samtidigt vidgas vyerna för världens företag. Möjligheten att för företagen kunna anställa personal från alla världens hörn gynnar både den som söker jobb och den som söker ny personal. Att söka sig till en ny kultur kan verka lockande och allt fler tar tillfället i akt att genom arbetslivet upptäcka nya delar av Europa men är det verkligen så enkelt? I Italien som är Sveriges 10:e viktigaste handelspartner finns en rad svenska företag representerade, en kommunikation mellan länderna är därför naturlig. Kompliceras denna relation av det faktum att två kulturer möts eller är vår bild av att italienska och svenska ledare är två helt olika ledartyper endast en förlegad föreställning som för var dag som går suddas ut allt mer. Geert Hofstede framställde under slutet av 1960 och början av 1970 talet en teori som beskriver kultur utifrån fyra olika dimensioner som möjliggör jämförelser mellan olika kulturer. Hofstedes teori ligger till grund för den enkätundersökning som är basen i denna uppsats och som utformades för att visa den svenska och italienska kulturens uppfattning av dagens ledarroll. Enkätundersökningen genomfördes i två omgångar och i två urvalsgrupper, en italiensk och en svensk. Resultatet visar att kulturella skillnader finns mellan den svenska och italienska kulturen, ledarrollen har inte europeiserats men i jämförelse med Hofstedes studie är skillnaderna små. Skillnaderna syns främst i två av Hofstedes kulturella dimensioner, maktdistans och osäkerhetsundvikande där Italien både har större grad av maktdistans och högre grad av osäkerhetsundvikande.
Thungren, Ellinor, and Rebecca Dahl. "Att sälja landet lagom : En studie om Sverigebilden och Svenska Institutets arbete med nation branding." Thesis, Uppsala universitet, Medier och kommunikation, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-216436.
Full textSilva, Gustavo Sande e. Castro Abreu e. "Positive solutions to find a job: cultural mismatches between companies and employees." Master's thesis, NSBE - UNL, 2014. http://hdl.handle.net/10362/11811.
Full textPsychology is not just the study of disease, weakness, and damage; it also is the study of strength and virtue (Seligman & Csikszentmihalyi, 2000). Attempts to change this thinking school is the theory of Positive Psychology from Seligman which is the base for this dissertation. The methodology used in our model followed the hypothesis testing in order to assess the veracity of positive behaviors affecting the outcome of finding a job. Therefore, through the use of Logistic Regressions, several results proved that positive behaviors such as optimism are indeed affecting the way we apply to a job and how satisfied we are with it. Thus, since each country presents a different set of cultural behaviors such as the level of optimism and self-determination, companies and education systems that are internationalizing should concern cultural impacts and maybe mind about cultural teachings to local workers to improve their adaptation to the institution. The models studied in this dissertation should be tested again with different samples in order to bring more consistency to this subject.
Lukic, Vanja, and Johanna Persson. "Kommunismens påverkan på Ryssland : En studie om kulturella skillnader mellan Sverige och Ryssland." Thesis, University of Kalmar, Baltic Business School, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-8110.
Full textSyftet: Syftet med denna uppsats är att se till de kulturella skillnaderna mellan Sverige och Ryssland. Utifrån Hofstedes fem dimensioner, kompletterat med Trompenaars studie, vill vi se om en förändring har skett i Rysslands kultur och hur etablerade företag på den ryska marknaden uppfattar Ryssland.
Metod: Studien är kvalitativ och utifrån en deduktiv ansats. Primärdatainsamling har gjorts med hjälp av tre respondenter samt har en sekundärdataanalys gjorts för att insamla empirin som sedan har analyserats utifrån det teoretiska perspektivet.
Teoretiska perspektiv: Uppsatsens teoretiska utgångspunkt är utifrån Hofstedes fem dimensionsmodeller av nationell kultur samt av Fons Trompenaars sex dimensioner som ett komplement till Hofstedes undersökning.
Resultat: Resultatet av vår primärdata och sekundärdataanalys visar på att de kulturella skillnader som finns mellan Sverige och Ryssland i stor utsträckning beror på historiens utformning av människors värderingar. Historian influerar mycket på hur ett lands kultur gestaltas. Värderingar tar tid att förändra och på grund av det återfinns mycket av kommunismens tankesätt i dagens Ryssland.
Constantino, Anna. "Cutural sic] values impact on risk perceptions a comparison of cultural indexes and risk premium." Honors in the Major Thesis, University of Central Florida, 2012. http://digital.library.ucf.edu/cdm/ref/collection/ETH/id/674.
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Čiháková, Michaela. "Komparace poboček firmy 3M v Česku a Slovensku prostřednictvím kvantitativní interkulturní metodologie Globe s aplikací výsledků na marketing management." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-206697.
Full textRytina, Jan. "Kulturní rozdíly ve webdesignu." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-193628.
Full textRocha, Alexandre Varanda. "Análise da influência do fator cultural para o sucesso da implantação de programas de melhoramento contínuo em empresas brasileiras': uma aplicação do estudo de Geert Hofstede." reponame:Repositório Institucional do FGV, 1999. http://hdl.handle.net/10438/5016.
Full textTrata do problema da adaptação cultural da filosofia do melhoramento contínuo (kaizen), desenvolvida no Japão, à realidade e características da cultura brasileira, utilizando o estudo de Geert Hofstede como base para distinguir as diferenças culturais entre estes dois povos.
Cook, Lisa C. "That's a Wrap! The Organizational Culture and Characteristics of Successful Film Crews." Master's thesis, University of Central Florida, 2012. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/5171.
Full textID: 031001559; System requirements: World Wide Web browser and PDF reader.; Mode of access: World Wide Web.; Title from PDF title page (viewed August 26, 2013).; Thesis (M.A.)--University of Central Florida, 2012.; Includes bibliographical references (p. 86-90).
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Doležalová, Petra. "Americké kulturní standardy." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-114030.
Full textBurešová, Alena. "Vliv kultury na politiku Mexika." Master's thesis, Vysoká škola ekonomická v Praze, 2006. http://www.nusl.cz/ntk/nusl-613.
Full textBaumann, Lars. "The impact of national culture on project management in the Middle East." Thesis, Loughborough University, 2013. https://dspace.lboro.ac.uk/2134/12274.
Full textEriksson, Lisa. "Kulturkrockare eller Kommunikationskompetent? : En kvalitativ intervjustudie om interkulturell kommunikation." Thesis, Linnaeus University, School of Social Sciences, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-8390.
Full textThe purpose of this thesis was to investigate the implications and challenges of intercultural communication. An in-depth study was performed of the perspectives from people who work within an international organization. How they experience cultural differences and how they handle them, in particular when it comes to communication. Also, their perceptions of communicative competence were explored. The study was carried out at Svalorna India Bangladesh, at the Swedish office in Lund. Svalorna’s staff was interviewed on their experiences of intercultural communication. Both employees at the Swedish office and employees on location in India and Bangladesh were interviewed. The method used in the study was qualitative interviews where the interviewees could expand their answers fully as the interview developed. The main theory used was Geert Hofstede’s cultural dimensions, presented in the thesis and considered in the study. It was concluded that being aware of cultural differences and having knowledge of other cultures but also your own is important for understanding the so-called non-verbal communication in an intercultural situation. There are also differences in to what extent a certain culture uses non-verbal communication. Both India and Bangladesh, according to the interviewees, are high context cultures whereas Sweden has a low context culture. All the interviewees had similar experiences when it comes to intercultural communication. A cultural difference in the perception of time is an example of when verbal communication can be inadequate, if one is not aware of cultural differences. Both India and Bangladesh use polychronic time whereas in Sweden monochromic time is used. This is indeed confirmed by all interviewees. Many of Hofstede’s cultural dimension theories are found to be coherent with the results of this study, for example the Individualism.
Taublerová, Lucie. "Zahraniční politika Japonska a její kulturně-historické determinanty." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76501.
Full textSmiková, Lenka. "Problematika expatriácie v medzinárodnom managemente." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-161882.
Full textKřečková, Kroupová Zuzana. "Cultural Specifics of Management in Multinational Companies." Doctoral thesis, Vysoká škola ekonomická v Praze, 2002. http://www.nusl.cz/ntk/nusl-77115.
Full textPelíšek, Jiří. "Kulturní rozdíly na webu." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-360280.
Full textGustafsson, Johanna. "Swedes in Australia - and their thoughts about business communication and culture." Thesis, Halmstad University, School of Social and Health Sciences (HOS), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2383.
Full textThe purpose of the thesis is to study Swedes who live in Australia about their thoughts concerning differences between the cultures and their communication styles in the following four areas; Power Distance, Masculinity verses Femininity, Affective verses Neutral, and Time.
I have chosen a qualitative approach for this study. My research is based on 10 telephone interviews; conducted with Swedes who work for various companies in Australia.
My theoretical chapter includes theories in the field of communication science and culture. Four scientists’ theories are explained; William B. Gudykunst's Anxiety /Uncertainty Management theory, Edward Hall’s High-and Low-context theory, Geert Hofstede’s national culture theory, and Fons Trompenaars’ culture business theory.
My research concludes that there are some main differences between the Swedish and Australian culture and between Swedes’ and Australians’ communication style. My research shows that Sweden is a low-power distance, feminine and neutral culture. While Australia is a higher power-distance, masculine and more affective culture, compared to Sweden. My study also confirmed that the time aspect is not as flexible communicated in Sweden as it is in Australia. All these culture differences are reflected in the cultures’ communication style. For example, Swedes are characterized by a team-oriented, open and equal communication style, whereas Australians use a more hierarchical, assertive and unilateral communication style. While group discussions, personal responsibility, and a high flow of information are common in Sweden, Australia is more characterized by delegation and protectiveness of territories, authority, and information flow.
McDonough, Suzanne. "Connecting visual design and Hofstede's cultural dimensions the United States, Latin America and Spain." Master's thesis, University of Central Florida, 2011. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/4981.
Full textID: 029810073; System requirements: World Wide Web browser and PDF reader.; Mode of access: World Wide Web.; Thesis (M.A.)--University of Central Florida, 2011.; Includes bibliographical references (p. 81-83).
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Dufková, Gabriela. "Česko-britské a britsko-české kulturní standardy." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-197259.
Full textZacharová, Barbora. "Talianske kultúrne štandardy pohľadom Čechov a Slovákov a ich vzájomná komparácia." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-205065.
Full textLuczkiewicz, Dulciane Alves. "Desenvolvimento moral e valores culturais dos estudantes de gradua????o em ci??ncias cont??beis no Brasil." FECAP - Faculdade Escola de Com??rcio ??lvares Penteado, 2015. http://132.0.0.61:8080/tede/handle/tede/544.
Full textThe objective of this study was to analyze, considering the brazilian cultural diversity, if there is a statistically meaningful difference in the level of moral development of Accounting students from different universities. The study was based on Kohlberg's moral development Theory, which presents three stages of moral development: pre-conventional (stages 1 and 2), conventional (stages 3 and 4) and post-conventional (stages 5 and 6), and on Hofstede's Culture Theory, which presents the following dimensions: power distance, collectivism versus individualism, femininity versus masculinity, uncertainty avoidance and long-term orientation versus short term orientation. The results were obtained through a descriptive analysis, ANOVA test, equality of proportion test, Pearson's correlation, confidence interval for average and p-value. The variables related to moral development, age, gender, religion and professional experience did not present statistically meaningful difference in the regions surveyed, what did not occur with the variable education, which proved to be a strong and consistent variable when compared to moral development. This study also aimed to verify if Hofstede's cultural dimensions presented significance between the studied regions. Difference was found in the following dimensions: power distance, individualism and long-term orientation. It is also possible to observe that the p index of moral development presents a statistically meaningful relation with the regions. Another important find in this study is that there is no statistically meaningful relation between the p index of moral development and the cultural values among the students that participated in this research in the regions surveyed.
Esta pesquisa teve como objetivo analisar, considerando-se as diversidades culturais do Brasil, se h?? diferen??a estatisticamente significativa em rela????o ao n??vel de desenvolvimento moral dos estudantes de gradua????o de Ci??ncias Cont??beis de diferentes Institui????es de Ensino Superior. Para tanto, utilizou-se como base a Teoria do desenvolvimento moral de Kohlberg, que postula em sua teoria tr??s n??veis de desenvolvimento moral: o pr??-convencional (est??gios 1 e 2), o convencional (est??gios 3 e 4) e o p??s-convencional (est??gios 5 e 6), e a Teoria da Cultura de Hofstede, que est?? definida nas seguintes dimens??es: dist??ncia do poder, coletivismo versus individualismo, feminilidade versus masculinidade, controle da incerteza e orienta????o de longo prazo versus curto prazo. Os resultados foram obtidos atrav??s de an??lise descritiva, teste ANOVA, teste de igualdade de propor????es, correla????o de Pearson, intervalo de confian??a para m??dia e p-valor. As vari??veis relacionadas com o Desenvolvimento Moral, idade, g??nero, religi??o e experi??ncia profissional, n??o tiveram diferen??as estatisticamente significativas nas regi??es pesquisadas, diferentemente da vari??vel educa????o, que comprovou ser uma vari??vel forte e consistente quando comparada com o desenvolvimento moral. Buscou-se ainda verificar se as dimens??es culturais de Hofstede tinham ou n??o signific??ncia entre as regi??es pesquisadas. Constatou-se diferen??a nas dimens??es dist??ncia do poder, individualismo e orienta????o a longo prazo. Nota-se ainda que o ??ndice p do desenvolvimento moral possui rela????o estatisticamente significante entre as regi??es. Outro achado importante nesta pesquisa foi que n??o h?? rela????o estatisticamente significativa entre o ??ndice p do desenvolvimento moral com os valores culturais entre os estudantes das regi??es pesquisadas.
Kubiszová, Daniela. "Česko-indické a indicko-české kulturní standardy v pracovním prostředí." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-203847.
Full textHolenda, Lukáš. "Komparace česko-britských a slovensko-britských kulturních standardů v pracovním prostředí." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-358992.
Full textArcand, Guy. "Étude du rôle de la culture nationale dans la relation entre les pratiques de GRH et de la performance organisationnelle : le cas des banques de vingt-deux pays d'Amérique du Nord, d'Europe et d'Asie." Metz, 2006. http://docnum.univ-lorraine.fr/public/UPV-M/Theses/2006/Arcand.Guy.LMZ0618.pdf.
Full textThe trend toward globalization seems to be stronger than event for the business community nowadays. Businesses set up new activities in foreign countries in order to gain access to new markets and to increase their sales. Although globalization is gaining in importance, many factors must be taken into account if one aspires to succeed abroad. One of those factors is national culture. National culture is the topic of this dissertation. The goal is to investigate how national culture can impact the relationship between human resources practices and organizational performances of banks in twenty-two countries of North-America, Europe and Asia. Our study looks more closely at the influence of eight dimensions linked to human resources (HR) practices (incentive income, training, recruiting, selection, employee’s performance appraisal, work organization, communication, and job security) on organizational performances (social performances, economic performances, financial performances). We were able to establish that HR practices lead to different outcomes in different countries. For instance, some HR practices can have a positive influence in France but a negative influence in Japan because of the existence of a distinct culture. In order to measure national culture, we have used Geert Hofstede (1991) framework, which identifies national culture with four dimensions, power distance, individualism, uncertainty avoidance, and masculinity, in each country
Valterová, Jana. "Czech-Scottish Cultural Standards at Work Environment." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-203789.
Full textKvapilová, Kateřina. "Česko-kanadské a kanadsko-české kulturní standardy z pohledu výměnných studentů." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-204960.
Full textNguyen, Thuan Si. "Using Geert Hofstede's cultural dimensions to describe and to analyze cultural differences between first generation and second generation Vietnamese in the Vietnamese Church in America." Thesis, Nyack College, Alliance Theological Seminary, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=3707879.
Full textThe purpose of writing Using Geert Hofstede's Cultural Dimensions to Describe Cultural Differences between First Generation and Second Generation Vietnamese in the Vietnamese Church in America is to affirm the existence of cultural differences within the Vietnamese American church between first generation and second generation Vietnamese Americans. The comparison is based on the categories of national cultural values according to Hofstede's research and measurements at the individual level. The acknowledgment of those cultural differences will help church leaders build effective communications and understanding and hence consolidate church unity.
Cultural differences between two generations in Vietnamese American church have created challenges in effective communications and in ministries working together amongst the congregation and at the leadership level. Ignorance of those conflicts and neglecting to find solutions make the existing gap broadened and hinder the mission of the church. Drawing from scores Hofstede's study gave for Vietnam and for the US on the five cultural dimensions, the present research showed how close the degree on an individual level for first generation and second generation Vietnamese Christians is reflected the measurement on the national level with respect to each dimension.
In order to verify the hypotheses of this research, an instrument called HCD-VCA Survey, tailored for the Vietnamese American church context was created. This tool composed of twenty statements with four statements per each cultural dimension, and had the participant rate every statement on a six-point Likert scale. Each set of four statements and their associated scores considered as subscores was compared between the first generation and second generation group.
Result from survey data confirmed the distinct difference of standpoint for each cultural dimension between the first generation and second generation Vietnamese Christians in the church. First generation group tends to more readily accept the high power distance, has tendency toward high collectivism, toward masculinity, stronger uncertainty avoidance, and toward short-term orientation than second generation group. Their standpoints relating to power distance dimension and collectivism/individualism dimension reflected the national cultural values of Vietnam and the US according to Hofstede's research.
The findings of present research ascertained the existence of cultural differences between the first generation and second generation Vietnamese Christians within the Vietnamese American churches. This primary issue needs to be acknowledged adequately and studied systematically. It is important for church leaders to have full knowledge of culture-related issues in order to identify any cultural tension encompassed in other problems in the church. Church leaders must find ways to narrow the cultural difference gap between the two generations in order to reinforce church unity. The establishment of English language ministry for young people also needs to be encouraged and supported in every Vietnamese American church.
McKinley, James Keith. "A Missiological Analysis of Transformational Leadership Theory." Diss., 2015. http://hdl.handle.net/10392/4993.
Full textPěnková, Magda. "Adaptace barmských imigrantů na českou kulturu." Master's thesis, 2015. http://www.nusl.cz/ntk/nusl-423839.
Full textOpatrný, Martin. "Interkulturní komunikace v kontextu kulturní politiky EU." Doctoral thesis, 2015. http://www.nusl.cz/ntk/nusl-352944.
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