Academic literature on the topic 'Gender identity in mass media'

This study is devoted to identifying the specific ways of linguistic representation of women and men in English-language mass media based on articles about gender. This problem is considered from a linguocultural perspective. As linguocultural aspects of language are increasingly becoming objects of research, and, secondly, the practical and social need to understand the media as one of the main resources of power, which promotes social values, approves norms and patterns of behavior and shape’s public opinion. In this regard, the study of the linguistic representation of gender in the discourse of English-language media is of particular value.

The aim of this study is to identity of gender and its role in the society. Relationships between groups of women and men. An individual's concept of them, or gender identity. In this way the investigator identifies Gender socialization occurs through four major agents, family, education, peer groups, and mass media. Each agent reinforces gender roles by creating and maintaining normative expectations for gender-specific behaviour. Exposure also occurs through secondary agents, such as religion and the workplace.

The article explores the functioning of feminitives-neologismsin modern English. Feminitives are quite actively studied by modern linguists. Word formation studies the formation of feminitives, gender linguistics studies their use. The focus of linguistic gender studies is the study of the category of gender using linguistic tools, the representation of the category of gender in the language, the presence of gender asymmetry (this phenomenon is also called androcentrism of the language), etc. Feminitives are a struggle against the androcentrism of the language, in which the male norm is presented as universal. In the article, gender is considered as a stratification category, as one of the parameters by which the social identity of the speaker is constructed in communication. The English language tends to be politically correct and use gender-neutral words. The prevailing ideology and moral norms have led to the fact that they have become the basis for the formation of the language policy of states. Gender is a product of the development of culture and society. Of great interest is the study of gender in professional communication, attention is paid to the ways of nominating persons of different sexes. So, the purpose of the study is to conduct a gender analysis of the ongoing changes in the modern world.

For centuries, marginalisation has affected the niches and nooks of the world on a different level. Identities like caste, creed, religion, language, race and gender have been practiced with a hierarchy and hegemony. Women are one of the largest marginalized communities along with LGBTQIA+. OTT platform plays a crucial role in displaying voices from the margins in order to showcase socio-cultural inequality and inhumanity. The present paper deals with the Indian patriarchal mindset that refuses to accept women as a major contributor and creator of society. Accepting all weak gender identities as a part of the main stream is almost like mission impossible. Desmond Tutu’s ‘rainbow colour society’ is a far reaching-goal in India. Thanks to social media of the 21st century for transmitting these minority voices to the public’s attention and awareness. The media of the 21st century has aided a lot in conditioning society’s mindset into accepting an egalitarian society. The present paper deals with marginalized married Indian women’s voices from a film called The Great Indian Kitchen on OTT and a television series based on Manju Kapoor’s novel Married Woman and Jhumpa Lahiri’s novel, Namesake. The house wives have been portrayed as searching for identities and are rebellious against the stereotypical roles. The issues of identities of the women protagonists have been powerfully depicted through these channels. The research is based upon qualitative and quantitative data analysis with statistical evidence wherever necessary. The paper is divided into four parts, namely the role of media in the 21st century, issues of identities as a theoretical background, application of the identity issues of Ashima , protagonist of book , Namesake Nimisha, the protagonist, in the film The Great Indian Kitchen and in the tele-series The Married Woman and last but not the least conclusions. This is a study and critique to highlight how the media aids in re-conceptualization of societal norms and traditions for the queer and female community to gain their self-esteem and dignity with special reference to GEM (Gender Empowerment Measure).

The aim of the article is to analyze the transformations of gender culture in modern society. Based on the method of comparative analysis of alternative interpretations of these transformations, the thesis about the cri-sis of gender culture in modern Western society is substantiated. The main factors that contribute to the defor-mation of gender identity, in particular urbanization, the spread of non-traditional religious movements, mass media and mass culture, are outlined. Five key manifestations of gender crisis are identified and analyzed: 1) destructive feminism; 2) gender neutrality; 3) transgenderism and transsexualism; 4) LGBT; 5) virtualization of gender roles. It is argued that Western ideology and practice of gender transformation is a destructive attempt to solve the demographic problem. The authors ascertain that it is necessary to take measures to confront the gender crisis and preserve the humanistic principles of traditional gender identity.

The release of Oli London's Plastic Is Fantastic (2021), which talks about his fantasy of plastic surgery, has been extensively criticized. One of the reasons is that his music video was released during Pride Month, a month when the LGBTQ community advocates for their rights for gender equality, followed by other videos and tweets declaring his post-surgery transition to "non-binary" and “Korean.” To dig deeper into this assertion, this study combines Fairclough's (2003) three-dimensional theory as the framework and Machin's (2010) semiotic analysis to examine the song lyrics, visuals, and sociocultural background, thereby contributing to the Multimodal Discourse Analysis studies. This study intends to investigate the construction of gender and identity in Plastic Is Fantastic, the underlying power systems present, and how the power systems subvert gender and Korean identity. Research shows that the lyrics and visuals are connected with Korean identity due to the usage of Korean in the songs and the performer's androgynous appearance and behavior throughout the video. These practices produced problems, especially when his plastic surgery-related social media activity was stirred up by mass media as he consistently equated and exploited his trans status with other minority groups, such as Koreans, LGBTQ, and transracial people. Thus, the subversion of gender and identity is present since identity production is commodified.

Rose adolescents are a group of people with different behaviors that differ from their biological gender identity. But few people in society pay attention to this group. This is inseparable from the role played by the media in communication and the education of sexual knowledge. Biased general cognition will harm this group physically and psychologically, leading to social problems, such as school bullying. They need to be understood by the public, and the physical and mental health of young people also need to be protected and given attention from multiple dimensions. So, the paper will use three theories related to gender, media, and diversity, analyzing public stereotypes of gender diversity and, the social impact behind it. How does the media play an essential role in guiding public comments? What can sex education do to help? In the end, the article believes that when mass media is widespread and biased in disseminating social information, the resulting erroneous or misleading information needs to be managed and guided by the press and the family, school, and society for the mental health of young people.

This research is a scientific analysis of media which is closely related to social practices that occur in society as well as representation of gender identities in digital media. This research was conducted to determine the discourse of self disclosure, physical and appearance performativity, homosexual talk performativity, and sexual activity performativity displayed by lesbian (andro) on her new media accounts (Tik Tok) and how Tik Tok is interpreted as a medium of resistance lesbians today. By using a qualitative research methodology, this study puts itself in a digital ethnographic approach. The data collected in this digital ethnographic study is in the form of in-depth and comprehensive observations of 227 video content uploaded by creators, making transcripts on each content then categorized, and conducting analysis in accordance with research objectives. Through audio-visual that legitimize their performativeness, from here, their identity is formed, reshaped, displayed, and conveyed to the mass audience through self-disclosure. Thus, this actualization event leads to resistance. The body is not only understood as a plate on which sexuality and gender are formed, but gender and sexuality itself are labeled into the body. Identity, then, is formed performatively through discourse. Gender identity is an effect produced by individuals because it displays gender act practices.

Submission of patriarchal cultural ideologies makes inequality in gender identity. The ideology states that gender should have certain characteristics that are perpetuated from time to time. A stereotype of gender identity was formed which was then displayed in various social interactions, including in the mass media, especially advertising. Gender bias, inequality of women's representation, and women objectification are found in advertisements, especially for beauty products. Feminism is the rationale for this study related to the objectification of these women. But this research will explain how women are forever not only objects, but also begin to show themselves as subjects.