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Books on the topic 'Gender marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 27 April 2022

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1

Gender, design, and marketing: How gender drives our perception of design and marketing. Aldershot, Hants, England: Ashgate, 2008.

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2

Xuxa: The mega-marketing of gender, race, and modernity. Philadelphia: Temple University Press, 1993.

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3

Sanghvi, Minita. Gender and Political Marketing in the United States and the 2016 Presidential Election. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-1-137-60171-1.

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4

Peñaloza, Lisa. Crossing boundaries/drawing lines: A look at the nature of gender boundaries and their impact on marketing research. Amsterdam: Elsevier, 1994.

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5

1947-, Ishii Junzō, ed. Gendai māketingu. Tōkyō: Yūhikaku, 1987.

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6

Kishi, Shizue. Gendai kōkokuron. Tōkyō: Yūhikaku, 2000.

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7

Mitsui, Mitsuharu. Gendai shōhin kaihatsuron. Kōbe-shi: Kōbe Shōka Daigaku Keizai Kenkyūjo, 1991.

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8

Konishi, Kazuhiko. Gendai ryūtsūron no kihon mondai. Kōbe-shi: Kōbe Shōka Daigaku Keizai Kenkyūjo, 1991.

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9

Michio, Tanaka, ed. Gendai Nihon no ryūtsū to shakai. Kyōto-shi: Mineruva Shobō, 2004.

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10

Gendai bōeki shōmuron. Tōkyō: Senbundō, 1985.

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11

Gendai toshi ryūtsū to machizukuri. Tōkyō: Chūō Keizaisha, 2005.

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12

Ōura, Yūji. Gendai no seikabutsu kōbai kōdō to sanchi māketingu. Tsukuba-shi: Chūō Nōgyō Sōgō Kenkyū Sentā, 2007.

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13

Nihon ryūtsū māketingu-shi: Gendai ryūtsū no shiteki shosō. Tōkyō: Chūō Keizaisha, 2005.

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14

Yamanaka, Hitoshi. Gendai kigyō to māketingu no shomondai: Yamanaka Hitoshi Sensei taishoku kinen ronshū. Tōkyō: Chikura Shobō, 1993.

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15

Gendai Nihon no kokka to shijō: Sekiyu kiki ikō no shijō no datsu "kōteki ryōiki"ka. Tōkyō: Tōkyō Daigaku Shuppankai, 1998.

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16

Abe, Kazunari. Gendai Nihon daikigyō no kōdō yōshiki: Ankēto chōsa kekka no kentō. Yamaguchi-shi: Yamaguchi Daigaku Keizai Gakkai, 1985.

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17

Gendai kigyō ni okeru seisan to ryūtsū: "kakuchōshita enki, tōkiron" no kōchiku o mezashite. Tōkyō: Bunshindō, 2005.

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18

Perrotta, Marta. Il format televisivo: Caratteristiche, circolazione internazionale, usi e abusi. Urbino: Quattro venti, 2007.

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19

Ira, Matathia, and O'Reilly Ann, eds. The future of men. New York: Palgrave Macmillan, 2005.

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20

Kreienkamp, Eva. Gender-Marketing. Redline Wirtschaft, 2007.

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21

Moss, Gloria. Gender, Design and Marketing. Routledge, 2017. http://dx.doi.org/10.4324/9781315254593.

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22

Moss, Gloria. Gender, Design and Marketing: How Gender Drives Our Perception of Design and Marketing. Taylor & Francis Group, 2016.

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23

Foss, Katherine A. Beyond Princess Culture: Gender and Children's Marketing. Lang Publishing, Incorporated, Peter, 2019.

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24

Foss, Katherine A. Beyond Princess Culture: Gender and Children's Marketing. Lang Publishing, Incorporated, Peter, 2019.

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25

Dobscha, Susan. Handbook of Research on Gender and Marketing. Edward Elgar Publishing, 2019. http://dx.doi.org/10.4337/9781788115384.

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26

The Gender Intelligent Retailer. New York: John Wiley & Sons, Ltd., 2010.

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27

Yaccato, Joanne Thomas, and Sean McSweeney. Retail Ecology: Transform Your Business Using Gender Intelligence. Wiley, 2008.

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28

Marketing Masculinities: Gender and Management Politics in Marketing Work (Contributions in Labor Studies). Greenwood Press, 2001.

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29

Simpson, Amelia. Xuxa: The Mega-Marketing of Gender, Race, and Modernity. Temple University Press, 1993.

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30

Simpson, Amelia. Xuxa: The Mega-Marketing of Gender, Race, and Modernity. Temple University Press, 1993.

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31

A, Wenner Lawrence, and Jackson Steven J. 1958-, eds. Sport, beer, and gender: Promotional culture and contemporary social life. New York: Peter Lang, 2009.

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32

Krell, Gertraude. Betriebswirtschaftslehre und Gender Studies: Analysen aus Organisation, Personal, Marketing und Controlling. Springer, 2005.

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33

Inc, About Women, ed. Marketing by gender: How to reach the new women's market in America. Boston, MA: About Women Inc., 1997.

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34

Cancer Activism: Gender, Media, and Public Policy. University of Illinois Press, 2007.

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35

Cancer Activism: Gender, Media, and Public Policy. University of Illinois Press, 2007.

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36

Kistler, S. Ashley. Gender, Kin, and Markets in the Land of Peace. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252038358.003.0001.

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This chapter examines marketing as the foundation of personhood for market women, their families, and Chamelco as a whole. Chamelco's vendors confront capitalist values, transforming capitalism's potentially alienating social effects into a model of Q'eqchi' identity for all. Although they participate in capitalist exchanges, they do so not simply for financial motives, but because marketing is an ancient occupation central to the town's historical identity. As vendors, Chamelco's women use exchange to define the logics of the Q'eqchi' house (junkab'al), the primary entity through which Chamelqueños define and live personhood. The chapter also sets out the book's purpose, which is to explore the intersections of kinship, global capitalism, indigenous identity, and memory.
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37

National Council of Applied Economic Research., ed. The family in public policy: Fallacious assumptions and gender implications. New Delhi: National Council of Applied Economic Research, 2000.

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38

Muriithi, Beatrice Wambui. Commercialization of Smallholder Horticultural Farming in Kenya: Poverty, Gender, and Institutional Arrangements. Lang GmbH, Internationaler Verlag der Wissenschaften, Peter, 2014.

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39

Muriithi, Beatrice Wambui. Commercialization of Smallholder Horticultural Farming in Kenya: Poverty, Gender, and Institutional Arrangements. Lang GmbH, Internationaler Verlag der Wissenschaften, Peter, 2014.

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40

Muriithi, Beatrice Wambui. Commercialization of Smallholder Horticultural Farming in Kenya: Poverty, Gender, and Institutional Arrangements. Lang GmbH, Internationaler Verlag der Wissenschaften, Peter, 2014.

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41

Muriithi, Beatrice Wambui. Commercialization of Smallholder Horticultural Farming in Kenya: Poverty, Gender, and Institutional Arrangements. Lang Publishing, Incorporated, Peter, 2014.

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42

Muriithi, Beatrice Wambui. Commercialization of Smallholder Horticultural Farming in Kenya: Poverty, Gender, and Institutional Arrangements. Lang GmbH, Internationaler Verlag der Wissenschaften, Peter, 2014.

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43

Mvula, Peter, and Wapulumuka Mulwafu. Intensification, Crop Diversification, and Gender Relations in Malawi. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198799283.003.0007.

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In this chapter a variety of methods were used to collect data to study smallholders in Malawi. The surveys were complemented by a set of qualitative interviews to establish gender dynamics in agriculture and for livelihoods. Key informant interviews were conducted with agricultural personnel in the sampled districts and focus group discussions were held with some farmers. For a bigger picture of the agricultural policies and practices, the study relied on a review of key documents and publications by government and other agencies implementing agricultural programmes in the country. Descriptive statistics demonstrate that a shift from maize and tobacco to Irish potatoes, groundnuts, and soya beans in the areas under study has provided an opportunity for smallholder farmers to diversify and increase production and thus improve their livelihoods. Another noticeable change has been the increased participation of women in the production and marketing of crops.
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44

(Editor), Victoria de Grazia, and Ellen Furlough (Editor), eds. The Sex of Things: Gender and Consumption in Historical Perspective. University of California Press, 1996.

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45

Victoria, De Grazia, and Furlough Ellen 1953-, eds. The sex of things: Gender and consumption in historical perspective. Berkeley: University of California Press, 1996.

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46

(Editor), Victoria de Grazia, and Ellen Furlough (Editor), eds. The Sex of Things: Gender and Consumption in Historical Perspective. University of California Press, 1996.

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47

Culture in the Marketplace: Gender, Art, and Value in the American Southwest (Objects/Histories). Duke University Press, 2001.

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48

Moslener, Sara. Material World: Gender and the Bible in Evangelical Purity Culture. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198722618.003.0034.

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For evangelical adolescents living in the United States, the material world of commerce and sexuality is fraught with danger. Contemporary movements urge young people to embrace sexual purity and abstinence before marriage and eschew the secular pressures of modern life. And yet, the sacred text that is used to authorize these teachings betrays evangelicals’ long-standing ability to embrace the material world for spiritual purposes. Bibles marketed to teenage girls, including those produced by and for sexual purity campaigns, make use of prevailing trends in bible marketing. By packaging the message of sexual purity and traditional gender roles into a sleek modern day apparatus, American evangelicals present female sexual restraint as the avant-garde of contemporary, evangelical orthodoxy.
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49

1964-, Schulman Peter, Lubich Frederick Alfred, and Old Dominion University, eds. The marketing of eros: Performance, sexuality, consumer culture. Essen: Die Blaue Eule, 2003.

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50

Supply response in a gender-perspective: The case of structural adjustment in Zambia (Rapporter). Statistisk sentralbyra, 1997.

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