Log in

Relevant bibliographies by topics / Gender marketing / Journal articles

To see the other types of publications on this topic, follow the link: Gender marketing.

Journal articles on the topic 'Gender marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 27 April 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Gender marketing.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Canning, Catherine. "Gender, design and marketing: How gender drives our perception of design and marketing." Journal of Marketing Management 28, no. 13-14 (December 2012): 1642–44. http://dx.doi.org/10.1080/0267257x.2011.558390.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Åkestam, Nina, Sara Rosengren, Micael Dahlén, Karina T. Liljedal, and Hanna Berg. "Gender stereotypes in advertising have negative cross-gender effects." European Journal of Marketing 55, no. 13 (March 29, 2021): 63–93. http://dx.doi.org/10.1108/ejm-02-2019-0125.

Full text

Abstract:

Purpose This paper aims to investigate cross-gender effects of gender stereotypes in advertising. More specifically, it proposes that the negative effects found in studies of women’s reactions to stereotyped female portrayals should hold across gender portrayal and target audience gender. Design/methodology/approach In two experimental studies, the effects of stereotyped portrayals (vs non-stereotyped portrayals) across gender are compared. Findings The results show that advertising portrayals of women and men have a presumed negative influence on others, leading to higher levels of ad reactance, which has a negative impact on brand-related effects across model and participant gender, and for gender stereotypes in terms of physical characteristics and roles. Research limitations/implications Whereas previous studies have focused on reactions of women to female stereotypes, the current paper suggests that women and men alike react negatively to stereotyped portrayals of other genders. Practical implications The results indicate that marketers can benefit from adapting a more mindful approach to the portrayals of gender used in advertising. Originality/value The addition of a cross-gender perspective to the literature on gender stereotypes in advertising is a key contribution to this literature.

APA, Harvard, Vancouver, ISO, and other styles

3

Ratten, Vanessa. "Gender Entrepreneurship and Global Marketing." Journal of Global Marketing 30, no. 3 (May 8, 2017): 114–21. http://dx.doi.org/10.1080/08911762.2017.1316532.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Cunningham, Lewis T., B. Wade Brorsen, Kim B. Anderson, and Emílio Tostão. "Gender differences in marketing styles." Agricultural Economics 38, no. 1 (December 19, 2007): 1–7. http://dx.doi.org/10.1111/j.1574-0862.2007.00225.x.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Ali, Ali. "KINERJA PEMASARAN BERBASIS GENDER DIVERSITY." JURNAL STIE SEMARANG 11, no. 02 (August 7, 2019): 113–27. http://dx.doi.org/10.33747/stiesmg.v11i02.370.

Full text

Abstract:

Marketing performance has a very important role in UKM Furniture in Jepara Regency. The purpose of this study is to analyze marketing performance based on gender diversity. The implication for managerial and policy as a basis for solving marketing performance problems is based on gender diversity. Methodology: product innovation, marketing innovation, competitive advantage and network access will play an important role to measure marketing performance based on gender diversity. Based on empirical studies gender diversity has an important role in company policy, especially related to marketing performance. Women's gender has an influence on marketing performance of 80,247 compared to men's gender only has an effect of 58,753. Limitations of the study: only examined 5 variables influencing factors: product innovation, marketing innovation, competitive advantage, network access and marketing performance. Practical implications: product innovation, marketing innovation, competitive advantage and network access will affect marketing performance based on gender diversity.

APA, Harvard, Vancouver, ISO, and other styles

6

Salzinger, Leslie, and Lee V. Chalmers. "Marketing Masculinities: Gender and Management Politics in Marketing Work." Contemporary Sociology 32, no. 2 (March 2003): 177. http://dx.doi.org/10.2307/3089578.

Full text

APA, Harvard, Vancouver, ISO, and other styles

7

Alvesson, Mats, and Lee V. Chalmers. "Marketing Masculinities: Gender and Management Politics in Marketing Work." Administrative Science Quarterly 48, no. 3 (September 2003): 529. http://dx.doi.org/10.2307/3556689.

Full text

APA, Harvard, Vancouver, ISO, and other styles

8

Morgan, Nigel, and Annette Pritchard. "Gender, Advertising and Ethics: Marketing Cuba." Tourism Planning & Development 15, no. 3 (November 27, 2017): 329–46. http://dx.doi.org/10.1080/21568316.2017.1403372.

Full text

APA, Harvard, Vancouver, ISO, and other styles

9

Azar, Salim L., Isabelle Aimé, and Isabelle Ulrich. "Brand gender-bending." European Journal of Marketing 52, no. 7/8 (July 9, 2018): 1598–624. http://dx.doi.org/10.1108/ejm-04-2017-0278.

Full text

Abstract:

Purpose Mixed-target brands with strong gender identities, whether it be feminine or masculine, are not always successful at targeting both men and women, particularly in symbolic product categories. While attempting to maximize their sales for both targets, managers often struggle to capitalize on a single brand, and they hesitate between different naming strategies. This paper aims to build on brand gender literature and understand these brands’ (i.e. brands targeting both men and women) potential to adopt an endorsed brand strategy rather than a branded house strategy. Design/methodology/approach The paper uses a before/after experimental design to examine the effect that introducing a gender-incongruent endorsed brand (i.e. feminine endorsed brand name of masculine master brands and masculine endorsed brand name of feminine master brands) can have on consumers’ brand attitude. Findings First, adopting an endorsed brand strategy increases the perceived brand femininity of masculine master brands, but there is no increase in feminine master brands’ perceived brand masculinity. Second, this strategy has a negative impact on consumer attitude toward the master brand, with a stronger negative effect for feminine master brands than for masculine master brands, which is mediated by the brand gender perception change. Third, a negative feedback effect on the brand’s gender-congruent users is revealed. Research limitations/implications One limitation of this work is that the focus is on one sole extrinsic brand characteristic (i.e. brand name) in our experimental design, which artificially influences the relative brand name importance for consumers. Moreover, the studies offered a short text to introduce the renaming. This may have made the respondents focus on the brand more than they would have in real-world conditions. Practical implications This research provides many insights for masculine or feminine mixed-target brands managers in symbolic product categories, as it shows that changing from a branded house strategy to an endorsed brand strategy appears to be unsuccessful in the short run, regardless of master brand’s gender. Moreover, the study reveals negative feedback effects on the attitude toward the initial master brand, following its renaming, in the short run. Originality/value This research provides a warning to managers trying to gender-bend their existing brands because it can lead to brand dilution. It also emphasizes the asymmetrical evaluation of masculine vs feminine master brands, as manipulating a brand’s perceived masculinity appears very difficult to do successfully.

APA, Harvard, Vancouver, ISO, and other styles

10

Setyonugroho, Adityo, James Purnama, and Maulahikmah Galinium. "Multi Modal Gender Recognition for Gender-Based Marketing Using Depth Camera." Journal of Applied Information, Communication and Technology 2, no. 2 (May 13, 2015): 45–52. http://dx.doi.org/10.33555/ejaict.v2i2.87.

Full text

Abstract:

This research is conducted to prove that gender recognition by computer which can be done in real time by using depth camera. Gender recognition can be used on many industries, such as security, marketing, and other sectors. The purpose of this research is to detect gender by using images of user (RGB image) and voice. Furthermore, gender-based marketing is used for the implementation of this system. By using multi modalities, the result is more accurate than only using one factor. Image processing algorithm is used on processing facial image, which is Linear Discriminant Analysis (LDA) algorithm. Furthermore, gender can also be detected by special frequency of each gender speech. Autocorrelation is one of the methods that is able to detect pitch from detected audio. Kinect for Windows v2 was carried out as visual and audio sensor. This research proved that gender can be detected by using those modalities with right algorithm. Several problems are also found during the experiments, such as input data problem, not matching algorithm, and small percentage of accuracy. In conclusion, detecting gender can be done by computer (real time or not) and several ideal conditions must be made to get proper and high accuracy result, such as person distances from camera, lighting, image size.

APA, Harvard, Vancouver, ISO, and other styles

11

Gainer, Brenda. "The Importance of Gender to Arts Marketing." Journal of Arts Management, Law, and Society 23, no. 3 (October 1993): 240–52. http://dx.doi.org/10.1080/10632921.1993.9942934.

Full text

APA, Harvard, Vancouver, ISO, and other styles

12

Schwartz, Beverly, Susan Middlestadt, and Cecilia Verzosa. "Social Marketing for Gender Equity in Bangladesh." Social Marketing Quarterly 1, no. 1 (May 1994): 3. http://dx.doi.org/10.1177/152450049400100103.

Full text

APA, Harvard, Vancouver, ISO, and other styles

13

Fischer, Eileen. "Towards more marketing research on gender inequality." Journal of Marketing Management 31, no. 15-16 (September 7, 2015): 1718–22. http://dx.doi.org/10.1080/0267257x.2015.1078397.

Full text

APA, Harvard, Vancouver, ISO, and other styles

14

Schroeder, Jonathan E., and Janet L. Borgerson. "Marketing images of gender: A visual analysis." Consumption Markets & Culture 2, no. 2 (January 1998): 161–201. http://dx.doi.org/10.1080/10253866.1998.9670315.

Full text

APA, Harvard, Vancouver, ISO, and other styles

15

Schwartz, Beverly, Susan Middlestadt, and Cecilia Verzosa. "Social marketing for gender equity in Bangladesh." Social Marketing Quarterly 1, no. 1 (May 1994): 3. http://dx.doi.org/10.1080/15245004.1994.9960944.

Full text

APA, Harvard, Vancouver, ISO, and other styles

16

Goodrich, Kendall. "The Gender Gap." Journal of Advertising Research 54, no. 1 (March 2014): 32–43. http://dx.doi.org/10.2501/jar-54-1-032-043.

Full text

APA, Harvard, Vancouver, ISO, and other styles

17

Navrátilová, Ludmila, and František Milichovský. "Humour in Experiential Marketing Campaigns and its Perception by Czech University Students." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 63, no. 2 (2015): 587–93. http://dx.doi.org/10.11118/actaun201563020587.

Full text

Abstract:

At present, it is necessary to monitor marketing communication strategy connected to actual customers’ needs and requirements. At the same time, there is important to respect gender of customers. The paper provides an overview of current marketing communication trends of the companies. Based on the theoretical data there are applied statistical methods, which should be achieved of main aim of the paper. The main aim of the paper is to find connections between communication and gender from point of view of humour. To support this approach theoretical information from the area of marketing communication connected with data from primary research were used. Success companies know customers’ needs for long-term strategic development of relationship marketing with customers. That is necessary to reach the customers’ emotion and their irrationality of purchase decision. For this contact companies try to use experiential marketing full of humour elements as the way to increase own turnover. Adequate communication campaigns could create acceptable background for effective marketing. The article is focused on dependency between genders and used marketing communication tools. The objective of this research is to verify intensity dependence of marketing communication in connection with respondents’ gender and to identify impacts of the marketing communication and to describe communication trend. The research was aimed in random chosen group of young people in the Czech Republic. It was made data processing by statistical software IBM SPSS Statistics 20 to obtain relevant answers.

APA, Harvard, Vancouver, ISO, and other styles

18

Keller, Wiebke I. Y., Franziska Müller, Malik Stromberg, and Dominik Papies. "Gender diversity in academic publishing—comment on Galak and Kahn (2021)." Marketing Letters 32, no. 3 (September 2021): 325–36. http://dx.doi.org/10.1007/s11002-021-09579-3.

Full text

Abstract:

AbstractGalak and Kahn (Marketing Letters, 2021) report that females and underrepresented minorities face a less favorable organizational climate within academic marketing as compared to their respective counterparts. We complement this perspective by assessing the extent to which a gender gap is detectable in academic journal publications in marketing. To this end, we collect a data set which covers all publications of a broad range of peer-reviewed academic journals in business, including marketing, across two decades. We then develop an algorithm that allows us to determine the authors’ gender. We use these data to study a potential gender gap in academic marketing journals. Results indicate that a gender gap in academic publishing in marketing is present and substantial, although it has been declining over time. At the same time, it continues to be particularly visible in the most prestigious journals. While marketing is still far from being a role model, the gender gap is smaller in marketing compared to other fields in business. Our analysis complements the findings by Galak and Kahn (Marketing Letters, 2021) by showing that female scholars do not only experience an unfavorable organizational climate, but they are also underrepresented in academic marketing journals.

APA, Harvard, Vancouver, ISO, and other styles

19

FitzGerald, Maureen. "Gender issues and consumer behaviour." Journal of Retailing and Consumer Services 4, no. 3 (July 1997): 215. http://dx.doi.org/10.1016/s0969-6989(97)84901-6.

Full text

APA, Harvard, Vancouver, ISO, and other styles

20

Beynon, Malcolm J., Luiz Moutinho, and Cleopatra Veloutsou. "Gender differences in supermarket choice." European Journal of Marketing 44, no. 1/2 (February 16, 2010): 267–90. http://dx.doi.org/10.1108/03090561011008709.

Full text

APA, Harvard, Vancouver, ISO, and other styles

21

Ourahmoune, Nacima, Anne-Sophie Binninger, and Isabelle Robert. "Brand Narratives, Sustainability, and Gender." Journal of Macromarketing 34, no. 3 (April 23, 2014): 313–31. http://dx.doi.org/10.1177/0276146714528335.

Full text

APA, Harvard, Vancouver, ISO, and other styles

22

Lištiaková, Irena, and Lucie Jarkovská. "Multi-Level Marketing: A Promising Employment Opportunity for Women?" Gender a výzkum / Gender and Research 15, no. 2 (June 1, 2014): 77–86. http://dx.doi.org/10.13060/12130028.2014.15.2.132.

Full text

APA, Harvard, Vancouver, ISO, and other styles

23

Otterbring, Tobias, Roopali Bhatnagar, Peter Samuelsson, and Sylvie Borau. "Positive gender congruency effects on shopper responses: Field evidence from a gender egalitarian culture." Journal of Retailing and Consumer Services 63 (November 2021): 102738. http://dx.doi.org/10.1016/j.jretconser.2021.102738.

Full text

APA, Harvard, Vancouver, ISO, and other styles

24

Riggs, William, Megyn Rugh, Kelly Chung, and Jana Schwartz. "Bicycling and Gender: Targeting Guides to Women." Women in Sport and Physical Activity Journal 24, no. 2 (October 2016): 120–30. http://dx.doi.org/10.1123/wspaj.2015-0020.

Full text

Abstract:

As the usage of bicycles increases, cities are transforming their planning processes to incorporate this sustainable mode of transportation. In spite of bicycling’s importance to communities, there is a gender gap. Data indicates that only a small number of cyclists are women. This paper addresses that gender gap with an eye toward the marketing strategy known as transportation demand management (TDM). TDM provides lessons for communities looking to encourage greater levels of bicycle riding. To do this we review the literature on best practices in marketing to women, and evaluate different bicycle marketing guides. We find, after an analysis to pinpoint best practices, that only 15% of the marketing guides are targeted to women. The lessons learned from our study provide information for the design of future bicycle guides that will appeal to women consumers.

APA, Harvard, Vancouver, ISO, and other styles

25

Abubakar, Abubakar Mohammed, Mustafa Ilkan, and Pinar Sahin. "eWOM, eReferral and gender in the virtual community." Marketing Intelligence & Planning 34, no. 5 (August 1, 2016): 692–710. http://dx.doi.org/10.1108/mip-05-2015-0090.

Full text

Abstract:

Purpose – The purpose of this paper is to examine the influence of electronic referral (eReferral) marketing and electronic word-of-mouth (eWOM) on brand image and purchase intention, coupled with the moderating effect of gender in the relationship. Design/methodology/approach – Structural equation modeling was applied to examine the interplay between the proposed variables, using a random sample of 308 respondents in Cyprus. Findings – The empirical results suggest the following: eReferral does influence brand image, and the impact is significant with women only; eWOM influences brand image, and the impact is more significant with women than men; eWOM influences purchase intention, and the impact is the same for both genders; brand image influences purchase intention, and the impact is more significant with women than men. Research limitations/implications – Marketing managers can benefit from these competitive advantage tools. Brand image, awareness and sales volume can be increased by utilizing eWOM or eReferral, depending on the product and/or service functionality as well as gender. Originality/value – While there is a substantial research stream on eWOM, to the best of the authors’ knowledge no research has differentiated eReferral from eWOM. This paper provides useful insights regarding the two concepts.

APA, Harvard, Vancouver, ISO, and other styles

26

Sindhuja, P., and M. Asokhan. "Marketing Behavior of Dryland Farmers – An Gender Analysis." Asian Journal of Agricultural Extension, Economics & Sociology 23, no. 1 (March 20, 2018): 1–5. http://dx.doi.org/10.9734/ajaees/2018/39897.

Full text

APA, Harvard, Vancouver, ISO, and other styles

27

Manrai, Ajay K. "Special Issue: Role of Gender in Global Marketing." Journal of Global Marketing 30, no. 3 (May 27, 2017): 111–13. http://dx.doi.org/10.1080/08911762.2017.1324123.

Full text

APA, Harvard, Vancouver, ISO, and other styles

28

Westwood, Sheena, Annette Pritchard, and Nigel J. Morgan. "Gender-blind marketing: businesswomen's perceptions of airline services." Tourism Management 21, no. 4 (August 2000): 353–62. http://dx.doi.org/10.1016/s0261-5177(99)00069-2.

Full text

APA, Harvard, Vancouver, ISO, and other styles

29

Vesey, Alyxandra. "Reading between the Lines: Gender and Viral Marketing." Cinema Journal 53, no. 1 (2013): 144–49. http://dx.doi.org/10.1353/cj.2013.0069.

Full text

APA, Harvard, Vancouver, ISO, and other styles

30

Stevens, Lorna. "“Feeling bodies” in marketing: Aesthetics, emotions and gender." Marketing Review 12, no. 2 (August 27, 2012): 141–59. http://dx.doi.org/10.1362/146934712x13366562572421.

Full text

APA, Harvard, Vancouver, ISO, and other styles

31

Pimonenko, T., Yu Toptun, and Ya Us. "GENDER ASPECTS AND GREEN MARKETING: CASE FOR UKRAINE." Vìsnik Sumsʹkogo deržavnogo unìversitetu, no. 2 (2020): 133–40. http://dx.doi.org/10.21272/1817-9215.2020.2-16.

Full text

Abstract:

The paper focused on the analysis of the gender factors under the developing of a marketing program to promote green goods. With the purpose to identify the scientific schools on this theme, the bibliometric analysis was conducted. In 2013 year and 2019 year, there was a significant increase in the number of publications which focused on the investigation on green marketing issues. Such trends could be explained by the growing level of interest of the world community in environmental issues. The findings allowed concluding that green marketing is considered by scientists in linking with such scientific areas as health economics, social development, economic development. The scientific community studied the gender and age parameters as key factors in the effective implementation of green marketing. In order to determine the role of gender and age factors in decision-making on the purchase of environmental goods, the survey of 176 students from Sumy State University (Ukraine) was conducted. The findings confirmed that women were more aware of environmental products than men, and 84.1% of women prefer to buy environmental products. It was determined that the most popular eco bags are shoppers – 54.5% among respondents, in second place – garbage sorting (49.4% among respondents), in third place – the rejection of plastic (48.3% among respondents). It was found that 77.8% of respondents are looking for eco-products in the category of food. Male respondents of all age are most looking for eco-goods in the category of household goods (55 respondents). Male respondents do not follow modern eco-trends and do not pay much attention to environmental labelling. Women, on the other hand, are more aware of environmental issues and often support eco-trends. The generalized results showed that one of the factors that reduce the effectiveness of green marketing was the low level of awareness of students on the nature and importance of eco-products. It was found that gender should be considered during the selection of communications channels with students and green marketing tools for the promotion of environmental products.

APA, Harvard, Vancouver, ISO, and other styles

32

McKeage, Kim, Elizabeth Crosby, and Terri Rittenburg. "Living in a Gender-Binary World." Journal of Macromarketing 38, no. 1 (August 7, 2017): 73–90. http://dx.doi.org/10.1177/0276146717723963.

Full text

Abstract:

Baker, Gentry, and Rittenburg’s (2005) model of consumer vulnerability outlines the personal, social, and structural characteristics that frame consumers’ experiences of vulnerability in the marketplace. Later applications and enhancements have expanded consumer vulnerability theory. While the theory has been applied in numerous settings, to date it has not been used to examine the ways that gender identity may intersect with market factors to produce vulnerability. Application in this setting also allows for the integration of various model enhancements, and the examination of vulnerability using a more complete formulation of the theory. Based on in-depth qualitative interviews and collages, along with examples from current marketing practice, our research shows consumer vulnerability to be a useful lens for understanding gender variant consumers’ experiences and the ways in which marketing systems can be engaged to reshape those experiences.

APA, Harvard, Vancouver, ISO, and other styles

33

Melancon, Joanna Phillips, Lukas P. Forbes, and Douglas Fugate. "Selected dimensions of service gender: a study of perceptions of Generation Y." Journal of Services Marketing 29, no. 4 (July 13, 2015): 293–301. http://dx.doi.org/10.1108/jsm-04-2014-0148.

Full text

Abstract:

Purpose – This paper aims to investigate how changes in technology and gender roles have changed Generation Y’s (Gen Y) perception of the gender of services from previous studies. Although the past 20 years have seen substantial changes in service delivery methods in addition to changes in the traditional roles of gender and households, in many ways, businesses continue to deliver products and services to their customers using traditional marketing techniques. Design/methodology/approach – Survey data were collected using a sample of 190 responses. Findings – Results indicate that consumers will consistently identify services as having gender, that consumers will rate service gender consistent with the perceived typical consumer of a service and that consumers will rate service gender consistent with the gender of their front-line employee. Online/automated services are also gendered. High-contact services have stronger gender identity than low-contact services. Congruence of consumer and service gender is more important to men than women. Practical implications – This study suggests that managers must understand gender identity of their services as well as cues that suggest gender relating to consumers and front-line employees. Automated and online services also must be positioned to give correct gender cues, particularly to male markets. Originality/value – This is one of the few studies to explore the gender identity of services and the first study to consider service gender in approximately two decades. Additionally, it is the first study to explore gender in automated delivery/online services as well as high/low-contact services, and the first study to gauge service gender perceptions of Gen Y.

APA, Harvard, Vancouver, ISO, and other styles

34

Trivedi, Rohit H., and Thorsten Teichert. "The effect of ad smiles on consumer attitudes and intentions: Influence of model gender and consumer gender." Journal of Business Research 99 (June 2019): 197–205. http://dx.doi.org/10.1016/j.jbusres.2019.02.052.

Full text

APA, Harvard, Vancouver, ISO, and other styles

35

Niedzielska, Anna. "Gender Marketing in the Awareness of a Selected Group of Young Customers on the Basis of Research." Zeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Zarządzania, Finansów i Marketingu 38 (2015): 139–48. http://dx.doi.org/10.18276/pzfm.2015.38-13.

Full text

APA, Harvard, Vancouver, ISO, and other styles

36

Kiecker, Pamela L., Shelby D. Hunt, and Lawrence B. Chonko. "Gender, income differences, and marketing: Examining the “earnings gap” in three areas of marketing." Journal of the Academy of Marketing Science 19, no. 2 (March 1991): 77–82. http://dx.doi.org/10.1007/bf02725999.

Full text

APA, Harvard, Vancouver, ISO, and other styles

37

Dobscha, Susan, and Jacob Ostberg. "Introduction to the special issue on gender impacts: consumption, markets, marketing, and marketing organisations." Journal of Marketing Management 37, no. 3-4 (February 12, 2021): 181–87. http://dx.doi.org/10.1080/0267257x.2021.1880163.

Full text

APA, Harvard, Vancouver, ISO, and other styles

38

Darley, William K., and Denise J. Luethge. "Service value and retention: Does gender matter?" Journal of Retailing and Consumer Services 48 (May 2019): 178–85. http://dx.doi.org/10.1016/j.jretconser.2019.02.014.

Full text

APA, Harvard, Vancouver, ISO, and other styles

39

Morrin, Maureen, Susan Broniarczyk, and J. Jeffrey Inman. "Fund assortments, gender, and retirement plan participation." International Journal of Bank Marketing 29, no. 5 (July 26, 2011): 433–50. http://dx.doi.org/10.1108/02652321111152927.

Full text

APA, Harvard, Vancouver, ISO, and other styles

40

Moncrief, William C., Emin Babakus, David W. Cravens, and Mark W. Johnston. "Examining Gender Differences in Field Sales Organizations." Journal of Business Research 49, no. 3 (September 2000): 245–57. http://dx.doi.org/10.1016/s0148-2963(99)00019-3.

Full text

APA, Harvard, Vancouver, ISO, and other styles

41

Hogg, Margaret K., and Jade Garrow. "Gender, identity and the consumption of advertising." Qualitative Market Research: An International Journal 6, no. 3 (September 2003): 160–74. http://dx.doi.org/10.1108/13522750310478967.

Full text

APA, Harvard, Vancouver, ISO, and other styles

42

Chebat, Jean-Charles, Claire Gélinas-Chebat, and Karina Therrien. "Gender-related wayfinding time of mall shoppers." Journal of Business Research 61, no. 10 (October 2008): 1076–82. http://dx.doi.org/10.1016/j.jbusres.2007.09.021.

Full text

APA, Harvard, Vancouver, ISO, and other styles

43

Gurrieri, Lauren, Josephine Previte, and Andrea Prothero. "Hidden in Plain Sight: Building Visibility for Critical Gender Perspectives Exploring Markets, Marketing and Society." Journal of Macromarketing 40, no. 4 (September 25, 2020): 437–44. http://dx.doi.org/10.1177/0276146720952530.

Full text

Abstract:

In this introduction to the special issue on gender and macromarketing, we explore how gender research within the journal has remained “hidden in plain sight”; and, offer concrete proposals to build visibility for critical gender perspectives which explore markets, marketing and society. This introduction is divided into four sections. First, we examine existing research in the journal which has focused on gender. Next, we provide a summary of the eight articles published in this special issue. We then examine systemic gender inequalities and injustices currently evidenced within macromarketing. Finally, we proffer suggestions for future gender research directions within the journal, alongside our reflections on addressing the problematic gendered dynamics that persist within the journal and the Macromarketing Society.

APA, Harvard, Vancouver, ISO, and other styles

44

Zotos, Yiorgos C., and Steven Lysonski. "Gender Representations." Journal of Euromarketing 3, no. 2 (June 28, 1994): 27–47. http://dx.doi.org/10.1300/j037v03n02_03.

Full text

APA, Harvard, Vancouver, ISO, and other styles

45

Coustasse, Alberto, Karan P. Singh, Sue G. Lurie, Yu-Sheng Lin, Claudia S. Coggin, and Fernando Trevino. "Gender Disparities." Journal of Hospital Marketing & Public Relations 18, no. 1 (February 7, 2008): 21–37. http://dx.doi.org/10.1300/j375v18n01_03.

Full text

APA, Harvard, Vancouver, ISO, and other styles

46

Yuchen, Zhu, Mao Jia, and Wang Xi. "Gender Representation in Chinese Tobacco Advertising." Tobacco Regulatory Science 7, no. 5 (September 30, 2021): 2687–700. http://dx.doi.org/10.18001/trs.7.5.1.39.

Full text

Abstract:

The broad development prospects of the Chinese tobacco consumer market have attracted an increasing number of international companies to do business and invest in China. In tobacco marketing campaign, gender representation in advertising is a common and effective means to attract consumers. It has a great significance to marketing practitioners and advertisers, especially in the emerging market of China. A comprehensive understanding of gender representation in Chinese advertising can provide a universal framework for marketing campaign and help establish an academic foundation for market segmentation. This literature review aims to research the portrayal of gender representative images and roles in Chinese advertising, their formation reasons and changing trends. Drawing on huge number of academic journals, research papers and academic books in the online academic literature database, this literature review will critically analyze and summarize the literature related to gender representation in Chinese tobacco advertising. The results show that the characteristics of gender representation in traditional Chinese advertisements are influenced by traditional Chinese culture, socialist political policies and Western value culture, and tend to modern Western advertising models. The gender representation in Chinese online advertising emphasized the concept of self and began to show more Chinese characteristics. In the future, the booming Chinese online advertising will have more variables and more complex trends, and there will be a huge academic gap left for future research.

APA, Harvard, Vancouver, ISO, and other styles

47

Timming, Andrew, Chris Baumann, and Paul Gollan. "Consumer preferences for gender typicality in front-line services staff in the United States vis-à-vis South Korea: an experimental approach." European Journal of Marketing 54, no. 8 (June 26, 2020): 1839–64. http://dx.doi.org/10.1108/ejm-06-2018-0365.

Full text

Abstract:

Purpose This study aims to examine how variations in the perceived gender (a)typicality of front-line staff impact on consumer spending. Gender typicality is defined here as traditionally masculine-looking men and feminine-looking women, whereas gender atypicality, in contrast, refers to feminine-looking men and masculine-looking women. Design/methodology/approach Using an experimental design, the authors use simulated consumption scenarios across two separate studies, one in the USA and the other in South Korea. In each study, the authors investigate main and interaction effects in relation to front-line employees’ race (white vis-à-vis Asian) and baseline gender (originally male vis-à-vis originally female). Findings Across the two studies, consumers spent more money with gender-typical female front-line staff or, alternatively stated, less money with more masculine-looking female front-line staff. The effect of the male service staff was more complicated. In both countries, the authors found a significant consumer preference for gender-atypical (i.e. more feminine-looking), Asian male employees, compared to more masculine-looking Asian men. Research limitations/implications The experimental design strengthens claims of not only good internal validity but also weakens the generalizability of the findings. Field research is needed to explore these effects in various workplaces and sectors. The authors also acknowledge the limitations of operationalizing the gender (a)typicality of front-line staff by manipulating facial structures. Future research should manipulate gender (a)typicality using sociological and performative indicators. Practical implications The authors contribute to ongoing debates surrounding the legality and ethics of regulating employee appearance in the workplace. Employers must consider whether this type of “lookism” is legally and morally defensible. Originality/value This is, to the knowledge, the first-ever study to examine the effect of front-line employee gender non-conformity on consumer behavior and decision-making. The authors show how variations in perceived gender (a)typicality can, variously, promote or retard consumer spending. The study is original in that it shifts the debate from traditional studies of between-gender differences to a focus on within-gender differences. The key value of the research is that it shines a much-needed light on the changing role of gender in the workplace.

APA, Harvard, Vancouver, ISO, and other styles

48

Creighton, Millie R. ""Edutaining" Children: Consumer and Gender Socialization in Japanese Marketing." Ethnology 33, no. 1 (1994): 35. http://dx.doi.org/10.2307/3773973.

Full text

APA, Harvard, Vancouver, ISO, and other styles

49

Kim, Kakyom, and Ick-Keun Oh. "College Students' Destination Selection Behaviors: Gender-Focused Marketing Approach." Tourism Review International 13, no. 3 (December 1, 2009): 201–11. http://dx.doi.org/10.3727/154427210x12684119879648.

Full text

APA, Harvard, Vancouver, ISO, and other styles

50

Antoniou, Alexandros, and Dimitris Akrivos. "Gender portrayals in advertising: stereotypes, inclusive marketing and regulation." Journal of Media Law 12, no. 1 (January 2, 2020): 78–115. http://dx.doi.org/10.1080/17577632.2020.1783125.

Full text

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!