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Relevant bibliographies by topics / Gendered metaphors

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Academic literature on the topic 'Gendered metaphors'

Author: Grafiati

Published: 4 June 2021

Last updated: 7 February 2022

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Journal articles on the topic "Gendered metaphors"

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Norocel, Ov Cristian. "Romania is a family and it needs a strict father: conceptual metaphors at work in radical right populist discourses." Nationalities Papers 38, no. 5 (2010): 705–21. http://dx.doi.org/10.1080/00905992.2010.498465.

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Investigating Romanian radical right populism, I evidence the gendered nature of conceptual metaphors and provide insights on the specific masculinities that they underpin in such political discourses. With the 2004 presidential elections as a backdrop, the analysis focuses on how the radical right populist candidates articulated in their discourses the conceptual metaphor of the “strict father.” At first, the theoretical standpoints on conceptual metaphors are corroborated with the conceptualization of populist charismatic leadership. Subsequently, a gendered perspective is added to the populist conceptualizations. The leaders’ self-representation as messianic fathers of the national family is evidenced by investigating their discursive appeals to protect, discipline and punish the people. Furthermore, I elaborate how conceptual metaphors may be employed to consolidate a position of uncontested leadership and moral superiority of the radical right populist leaders.

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Elmore, Kristen C., and Myra Luna-Lucero. "Light Bulbs or Seeds? How Metaphors for Ideas Influence Judgments About Genius." Social Psychological and Personality Science 8, no. 2 (2016): 200–208. http://dx.doi.org/10.1177/1948550616667611.

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Ideas are commonly described using metaphors; a bright idea appears like a “light bulb” or the “seed” of an idea takes root. However, little is known about how these metaphors may shape beliefs about ideas or the role of effort versus genius in their creation, an important omission given the known motivational consequences of such beliefs. We explore whether the light bulb metaphor, although widespread and intuitively appealing, may foster the belief that innovative ideas are exceptional occurrences that appear suddenly and effortlessly—inferences that may be particularly compatible with gendered stereotypes of genius as male. Across three experiments, we find evidence that these metaphors influence judgments of idea quality and perceptions of an inventor’s genius. Moreover, these effects varied by the inventor’s gender and reflected prevailing gender stereotypes: Whereas the seed (vs. light bulb) metaphor increased the perceived genius of female inventors, the opposite pattern emerged for male inventors.

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Zeng, Huiheng, Dennis Tay, and Kathleen Ahrens. "A multifactorial analysis of metaphors in political discourse." Metaphor and the Social World 10, no. 1 (2020): 141–68. http://dx.doi.org/10.1075/msw.19016.zen.

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Abstract The rising prominence of women in politics has sparked a growing interest in comparing the language of male and female politicians. Many researchers have explored whether gender in politics has had an impact on their metaphor styles. While these studies have been oriented qualitatively and have concentrated on the two-way interaction between metaphor and gender, the possibility that metaphor and gender may interact with other additional factors is largely overlooked. This article adopts a quantitatively oriented approach complemented with textual analysis to explore potential multiple-way interactions between ‘metaphor’, ‘gender’, ‘speech section’ and ‘political role’ in political discourse. By conducting a case study of metaphor use in Hong Kong political speeches, we found evidence of gendered metaphors and their variability according to politicians’ political roles and different rhetorical sections in their speeches.

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Rooney, Phyllis. "Gendered Reason: Sex Metaphor and Conceptions of Reason." Hypatia 6, no. 2 (1991): 77–103. http://dx.doi.org/10.1111/j.1527-2001.1991.tb01394.x.

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Reason has regularly been portrayed and understood in terms of images and metaphors that involve the exclusion or denigration of some element—body, passion, nature, instinct—that is cast as “feminine.” Drawing upon philosophical insight into metaphor, I examine the impact of this gendering of reason. I argue that our conceptions of mind, reason, unreason, female, and male have been distorted. The politics of “rational” discourse has been set up in ways that still subtly but powerfully inhibit the voice and agency of women.

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Ashcraft, Karen Lee, and Sara Louise Muhr. "Coding military command as a promiscuous practice? Unsettling the gender binaries of leadership metaphors." Human Relations 71, no. 2 (2017): 206–28. http://dx.doi.org/10.1177/0018726717709080.

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Despite abundant scholarship addressed to gender equity in leadership, much leadership literature remains invested in gender binaries. Metaphors of leadership are especially dependent on gender oppositions, and this article treats the scholarly practice of coding leadership through gendered metaphor as a consequential practice of leadership unto itself. Drawing on queer theory, the article develops a mode of analysis, called ‘promiscuous coding’, conducive to disrupting the gender divisions that currently anchor most leadership metaphors. Promiscuous coding can assist leadership scholars by translating the vague promise of queering leadership into a tangible method distinguished by specific habits. The article formulates this analytical practice out of empirical provocations encountered by the authors: namely, a striking mismatch between their experiences in military fields and the dominant metaphor of leading as military command. Ultimately, the article seeks to move scholarly practices of leadership toward queer performativity, in the hopes of loosening other leadership practices from a binary grip and pointing toward new relational possibilities.

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Hildebrand, Julia M., and Mimi Sheller. "Media Ecologies of Autonomous Automobility." Transfers 8, no. 1 (2018): 64–85. http://dx.doi.org/10.3167/trans.2018.080106.

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The imagination of automated automobility puts into question the control of the vehicle by a masculine driver and potentially disturbs feelings of safety, power, security, and freedom. Given that systems of automobility and communication technology are already gendered and racialized in particular ways, this article explores how recent “premediated” depictions of automated car technologies reconfigure and reproduce the historically gendered and raced representations, meanings, and practices of (auto)mobility. This inquiry employs a media ecological approach within the qualitative analysis of two concept car previews by Nissan and Volvo. Rather than a degendering of the driver, we suggest a multiplication of gendered and racialized technologies of mobility via several forms of hypermediation. We also explore how the autonomous car continues to evoke utopian spatial metaphors of the car as sanctuary and communicative environment while allaying fears of dystopian metaphors of the vehicle as traffic trap, virtual glass house, and algorithmic target.

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Đurović, Tatjana, and Nadežda Silaški. "Metaphors we vote by." Journal of Language and Politics 9, no. 2 (2010): 237–59. http://dx.doi.org/10.1075/jlp.9.2.04dur.

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This paper looks at how the marriage metaphor structures the discourse concerning the relationship between political parties in Serbia. In January 2007, in the first general election to be held in Serbia since its union with Montenegro was dissolved in 2006, no party succeeded in gaining an absolute majority. Eventually, after more than three months of coalition talks, the main pro-reform parties agreed to form a government: the conservative and moderately nationalist right-leaning Democratic Party of Serbia (DSS), together with the pro-Western Democratic Party (DS). Compiling a small data collection from the leading Serbian dailies and political weeklies we have tried to track the metaphors through highly argumentative discourse in regard to the formation of political coalitions and their break-up. The main aim of this study is to show how the metaphors may be mapped and used as a vehicle of public discourse for achieving overt or covert political and ideological objectives on the complex political scene in contemporary Serbia. We will also argue that Serbian political discourse is highly gendered, as gender roles, manifested through the assignment of wife and husband roles to political parties, are clearly delineated according to the traditional male-female dichotomy, implying stereotypical traits and patriarchal values characteristic of Serbian culture.

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Potter, James M. "The Creation of Person, the Creation of Place: Hunting Landscapes in The American Southwest." American Antiquity 69, no. 2 (2004): 322–38. http://dx.doi.org/10.2307/4128423.

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Because people conceptualize the land on which they live metaphorically, it is suggested that metaphor theory is an important component of landscape theory. One kind of metaphorically charged landscape is the hunting landscape, a type of gendered landscape that embodies hunting and animal metaphors related to gender categories and provides a field on which to perform and establish maleness. Two archaeological examples of hunting landscapes in the American Southwest are explored to show how hunting and its associated landscapes facilitate the creation and substantiation of the male persona through metaphorical linkages between humans and animals, hunting and warfare, and game animals and women.

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van Boven, Erica. "‘HIER IS EEN MAN AAN HET WOORD’." De Moderne Tijd 1, no. 2 (2017): 181–203. http://dx.doi.org/10.5117/dmt2017.2.005.bove.

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‘THIS IS A MAN SPEAKING’ The use of gender metaphors in the Movement of the 1880’s This article deals with the role of gender in the poetics and literary strategy within the so-called Movement of the 1880s (De Tachtigers). The analysis of the use of gendered metaphors in the writings of Willem Kloos, Lodewijk van Deyssel, Frans Netscher and Albert Verwey between 1882 and 1889 demonstrates that gender plays a specific and remarkable role in the way these young authors express their views and fight for their position.

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Thornborrow, Joanna. "Playing hard to get: metaphor and representation in the discourse of car advertisements." Language and Literature: International Journal of Stylistics 7, no. 3 (1998): 254–72. http://dx.doi.org/10.1177/096394709800700305.

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In this article I analyse some of the main semantic and metaphoric representations which underpin the discourse of car advertising in Britain. In particular, I focus on the use of male and female bodies as organizing metaphors which produce a gendered framework for advertising different types of cars. The discussion is based on adverts seen on roadside hoardings in the London area, in magazines, and on television at different periods over the past three years, and I use an analytic framework which is grounded in critical linguistic approaches to texts, situated within the context of current debates in feminist stylistics and critical discourse analysis (Fairclough, 1989, 1992; Mills, 1995; Stubbs, 1997; Toolan, 1997).

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Dissertations / Theses on the topic "Gendered metaphors"

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Nath, Kiran Pamela. "The effect of gendered metaphor on scientific research, an empirical test." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1998. http://www.collectionscanada.ca/obj/s4/f2/dsk2/tape17/PQDD_0018/MQ37600.pdf.

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Gipson, Michael Eugene. "Asymptotes and metaphors : teaching feminist theory." [Tampa, Fla] : University of South Florida, 2006. http://purl.fcla.edu/usf/dc/et/SFE0001827.

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Fremi, Stella. "Gender crossing tales : a case for myth and metaphor." Thesis, University of Brighton, 2014. https://research.brighton.ac.uk/en/studentTheses/db962279-1922-413f-ba88-4172aeabbca2.

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This study argues in favour of creating a new paradigm around gender transition that goes beyond politically distinctive ‘label identities’ and aims to include individuals who seem to lack a clear ‘destination’ within definitions of ‘gender transition’. Contrary to sociological models that have constructed understandings of gender transition via separate categories into which individuals may be grouped, this study argues that those assigned to the categories of ‘gender oscillators’ and ‘gender migrators’ –or ‘cross-dressers’ and ‘transsexuals’- do not necessarily constitute members of different groups. The thesis draws on a detailed discursive analysis of interactions within focus group discussions and critically engages with the notions of recognition and monstrosity as these apply to trans-gender theorising. Thirteen male-to-female individuals who self-identified as embodying various expressions of gender transition agreed to take part in three independent focus groups that explored participants’ understanding of transition. An interdisciplinary methodological approach was adopted, this drawing upon the principles of discourse analysis to reveal how subject positions are formed within the gender-crossing discourse. Gender crossing tales were collected and analysed as a means of interaction and were set within the framework of myth and legend which had sought to explain human existence and possibilities of viable gendered personhood over the millennia. The use of metaphors was critically examined, particularly those which describe gender transition as a path which leads to a sought-after ‘home’; a place where an individual expects and hopes to find recognition as their ‘true’ female self. This study argues that the various classifications of trans-gender expressions are products of the given sociocultural matrix that regulates recognition within relations of power. It also argues that those assigned to different categories actually share individual expressions of similar embodied feelings, namely the wish to be accepted as females, and that their journey ‘home’ is mobilised by a defence against the fear that the loss of the desired subject position will defeat one’s capacity to have hope about anything. In an effort to introduce an alternative, value-free approach to the more-conventional clinical and politicised attempts to describe and classify individuals who cross the gender norm, this study suggests an account of the metaphorical positioning of the trans-gender self which aims to build connections across various understandings of non-normative gendered bodies and offer new forms of identity and agency which may make the lives of all individuals who gender-cross more liveable.

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Hofstetter, Angela Dawn. "Lyrical beasts equine metaphors of race, class, and gender in contemporary Hollywood cinema /." [Bloomington, Ind.] : Indiana University, 2009. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3357987.

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Thesis (Ph.D.)--Indiana University, Dept. of Comparative Literature, 2009.<br>Title from PDF t.p. (viewed on Feb. 8, 2010). Source: Dissertation Abstracts International, Volume: 70-05, Section: A, page: 1649. Adviser: Barbara Klinger.

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Lewis-Turner, Jessica Lindsay. "Fantasizing Hermaphroditism: Two-Sexed Metaphors in Nineteenth-Century American Literature and Culture." Diss., Temple University Libraries, 2017. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/436793.

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English<br>Ph.D.<br>In nineteenth-century medicine, it was generally agreed that “true hermaphroditism,” or the equal combination of male and female sexual characteristics in one body, was impossible in humans. Yet true hermaphroditism remained a significant presence in both fictional and non-fictional texts. Much of the scholarly literature is on the history of hermaphroditism as a history of intersexuality. Fantasizing Hermaphroditism: Two-Sexed Metaphors in Nineteenth-Century American Literature and Culture is a study of both hermaphroditism and the hermaphrodite as a fantasy. My approach is a combination of historicization and close reading. The chapters are in chronological order, and each chapter is centered on a single text. Chapter 1 addresses Julia Ward Howe’s fictional manuscript, The Hermaphrodite; Chapter 2, S.H. Harris’ case narrative on “A Case of Doubtful Sex”; Chapter 3, James Kiernan’s theoretical treatise on “Responsibility in Sexual Perversion”; and Chapter 4, a memoir by an author who went by the names Ralph Werther and Earl Lind, titled Autobiography of an Androgyne. I begin with the broader cultural moment of the text’s writing, and then explore the text’s language and structure in greater depth. This range of texts demonstrates that the hermaphrodite was a fantasy for nineteenth century authors, described as an impossibility but inspiring very real fear and pleasure. The language that they—and we—use in fantasies about the unreal hermaphrodite can help us to unpack these anxieties and desires around marriage, the body, race, and the definition of the individual.<br>Temple University--Theses

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Abbattista, Alessandra. "Animal metaphors and the depiction of female avengers in Attic tragedy." Thesis, University of Roehampton, 2018. https://pure.roehampton.ac.uk/portal/en/studentthesis/ANIMAL-METAPHORS-AND-THE-DEPICTION-OF-FEMALE-AVENGERS-IN-ATTIC-TRAGEDY(40f0c5dc-a189-4270-b278-9b99c25e559d).html.

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In the attempt to enrich classical literary criticism with modern theoretical perspectives, this thesis formulates an interdisciplinary methodological approach to the study of animal metaphors in the tragic depiction of female avengers. Philological and linguistic commentaries on the tragic passages where animals metaphorically occur are not sufficient to determine the effect that Attic dramatists would have provoked in the fifth-century Athenian audience. The thesis identifies the dramatic techniques that Aeschylus, Sophocles and Euripides deploy to depict vengeful heroines in animal terms, by combining gender studies of the classical world, classical studies of animals and posthumanism. It rejects the anthropocentric and anthropomorphic views of previous classical scholars who have interpreted the animal-woman metaphor in revenge plots as a tragic expression of non-humanity. It argues instead that animal imagery was considered particularly effective to express the human contradictions of female vengeance in the theatre of Dionysus. The thesis investigates the metaphorical employment of the nightingale, the lioness and the snake in the tragic characterisation of women who claim compensation for the injuries suffered within and against their household. Chapter 1 is focused on the image of the nightingale in comparison with tragic heroines, who perform ritual lamentation to incite vengeance. Chapter 2 explores the lioness metaphor in the representation of tragic heroines, who through strength and protectiveness commit vengeance. Chapter 3 examines the metaphorical use of the snake in association with tragic heroines, who plan and inflict vengeance by deceit. Through the reconstruction of the metaphorical metamorphoses enacted by vengeful women into nightingales, lionesses and snakes, the thesis demonstrates that Attic dramatists would have provoked a tragic effect of pathos. Employed as a Dionysiac tool, animal imagery reveals the tragic humanity of avenging heroines whose voice, agency and deception cause nothing but suffering to their family, and inevitably to themselves.

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Patterson, Tamara J. "Language as metaphor an orthodox critique of gender-neutral and gender-inclusive language in the Trinitarian formula /." Theological Research Exchange Network (TREN) Access this title online, 2005. http://www.tren.com.

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Merrow, Kathleen. "Nietzsche's "woman" : a metaphor without brakes." PDXScholar, 1990. https://pdxscholar.library.pdx.edu/open_access_etds/4099.

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This thesis reconsiders the generally held view that Friedrich Nietzsche's works are misogynist. In doing so it provides an interpretation of Nietzsche's texts with respect to the metaphor "woman," sets this interpretation into an historical context of Nietzsche reception and follows the extension of Nietzsche's metaphor "woman" into French feminist theory. It provides an interpretation that shows that a misogynist reading of Nietzsche is in error because such a reading fails to consider the multiple perspectives that operate in Nietzsche's texts.

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Shields, Mary E. "Circumscribing the prostitute : the rhetorics of intertextuality, metaphor and gender in Jeremiah 3.1 - 4.4 /." London [u.a.] : T & T Clark International, 2004. http://www.loc.gov/catdir/toc/fy0606/2004275330.html.

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Deutsch, A. "Culinary metaphor, materiality, and constructions of gender in French painting and art criticism, 1865-1890." Thesis, University College London (University of London), 2016. http://discovery.ucl.ac.uk/1522000/.

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By the mid-nineteenth century, Parisian art criticism was saturated with culinary metaphors used alternatively to describe figures within paintings (usually female), to characterize the appearance of paint, or to refer to a painter’s process. These three purposes were linked, and the foods chosen as analogues for paint and for figures were aligned with certain constructions of femininity. To date, these examples of commentators lingering upon their multi-sensory responses to paint material and painted subjects, and drawing attention to the artist’s attempts to capture senses other than vision, have received very little attention from art historians. But these responses enable a radical rethinking of the perceived ocular basis and bias of self-consciously modern painters and their critics in later nineteenth-century France. References to gustatory taste in art criticism point to a gastronomic culture in artistic and literary communities that is not so easily separable from discourses of aesthetic taste. The migrating language of cuisine contributes to an understanding of the visceral effects of the material, facture, and technique of specific works, and appears in some of the most widely studied critical texts of the period. The model of embodied spectatorship that it raises, which returns a body vulnerable to desire and disgust to the “detached” connoisseur, destabilizes established art historical readings of that criticism and the paintings that it described. As viewing was positioned as analogous to ingestion, with concomitant dangers or benefits to the body, the fiction of aesthetic detachment (with the flanêur as its avatar) broke down. Because gender was the base upon which comparisons to the culinary were most often elaborated, interrogating these analogies provides a fresh lens through which to investigate nineteenth-century constructions of gender and the gendering of sensory experience, as well as offers an alternative framework through which to examine painting itself.

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Books on the topic "Gendered metaphors"

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Ahrens, Kathleen. Politics, gender and conceptual metaphors. Palgrave Macmillan, 2009.

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Ahrens, Kathleen, ed. Politics, Gender and Conceptual Metaphors. Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1057/9780230245235.

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Horn, Sheeler Kristina K., ed. Governing codes: Gender, metaphor, and political identity. Lexington Books, 2005.

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Koller, Veronika. Metaphor and Gender in Business Media Discourse. Palgrave Macmillan UK, 2004. http://dx.doi.org/10.1057/9780230511286.

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Soskice, Janet Martin. The kindness of God: Metaphor, gender, and religious language. Oxford University Press, 2007.

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Soskice, Janet Martin. The kindness of God: Metaphor, gender, and religious language. Oxford University Press, 2007.

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Soskice, Janet Martin. The kindness of God: Metaphor, gender, and religious language. Oxford University Press, 2007.

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Skramstad, Heidi. Prostitution as metaphor in gender construction: A Gambian setting. Chr. Michelsen Institute, Development Research and Action Programme, 1990.

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Soskice, Janet Martin. The kindness of God: Metaphor, gender, and religious language. Oxford University Press, 2007.

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Moorings & metaphors: Figures of culture and gender in Black women's literature. Rutgers University Press, 1992.

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Book chapters on the topic "Gendered metaphors"

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Locander, William H., Daniel M. Ladik, and William B. Locander. "CEOs Who Tweet: Metaphors and Gendered Communication." In Rediscovering the Essentiality of Marketing. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-29877-1_52.

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Lim, Elvin T. "Gendered Metaphors of Women in Power: the Case of Hillary Clinton as Madonna, Unruly Woman, Bitch and Witch." In Politics, Gender and Conceptual Metaphors. Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1057/9780230245235_12.

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Briginshaw, Valerie A. "Travel Metaphors in Dance — Gendered Constructions of Travel, Spaces and Subjects." In Dance, Space and Subjectivity. Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1057/9780230272354_2.

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Klein, Alison. "Tangled Up: Gendered Metaphors of Nation in Contemporary Indo-Caribbean Narratives." In Anglophone Literature of Caribbean Indenture. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-99055-2_4.

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Unwin, Simon. "Gender Metaphors." In Metaphor. Routledge, 2019. http://dx.doi.org/10.4324/9781315171906-4.

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Koller, Veronika. "Conclusion: Gender-neutral Metaphors." In Metaphor and Gender in Business Media Discourse. Palgrave Macmillan UK, 2004. http://dx.doi.org/10.1057/9780230511286_6.

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Koller, Veronika. "Introduction: Masculinized Metaphors." In Metaphor and Gender in Business Media Discourse. Palgrave Macmillan UK, 2004. http://dx.doi.org/10.1057/9780230511286_1.

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Ahrens, Kathleen. "Analysing Conceptual Metaphors in Political Language." In Politics, Gender and Conceptual Metaphors. Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1057/9780230245235_1.

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Lazar, Michelle M. "Gender, War and Body Politics: a Critical Multimodal Analysis of Metaphor in Advertising." In Politics, Gender and Conceptual Metaphors. Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1057/9780230245235_10.

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Meier, Petra, and Emanuela Lombardo. "Power as a Conceptual Metaphor of Gender Inequality? Comparing Dutch and Spanish Politics." In Politics, Gender and Conceptual Metaphors. Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1057/9780230245235_11.

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Conference papers on the topic "Gendered metaphors"

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Abdurakhmanova, L. A., and Patimat Magomedovna Omarova. "GENDER METAPHOR IN ENGLISH AND RUSSIAN." In VIII Международная научно-практическая конференция «Инновационные аспекты развития науки и техники». KDU, Moscow, 2021. http://dx.doi.org/10.31453/kdu.ru.978-5-7913-1176-4-2021-40-45.

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The article deals with the problem of gender stereotypes about "typically male" and" typically female " behavior, appearance, as well as the study of the nature and degree of differences in the way gender oppositions are reflected in the characterization of a person in the system of metaphorical nominations in Russian and English linguocultures.

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Denisova, Irina. "The Functioning Of Gender Metaphors In Political Discourse." In X International Conference “Word, Utterance, Text: Cognitive, Pragmatic and Cultural Aspects”. European Publisher, 2020. http://dx.doi.org/10.15405/epsbs.2020.08.187.

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Kokoeva, Z. R., and N. YU Alekseenko. "The cognitive aspect of the formation of a gender metaphor." In Scientific achievements of the third millennium. SPC "LJournal", 2021. http://dx.doi.org/10.18411/scienceconf-03-2021-43.

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Pawley, Alice L. "Gendered boundaries: Using a “Boundary” metaphor to understand faculty members’ descriptions of engineering." In 2007 37th annual frontiers in education conference - global engineering: knowledge without borders, opportunities without passports. IEEE, 2007. http://dx.doi.org/10.1109/fie.2007.4417957.

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Kreitler, Shulamith. "COMMUNICATION STYLE: THE MANY SHADES OF GRAY." In International Psychological Applications Conference and Trends. inScience Press, 2021. http://dx.doi.org/10.36315/2021inpact004.

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"The major aspects of communication include the communicating individual, the addressee, and the style of communication which can be more objective or subjective. The present study examines the role of the communicator’s motivation and the identity of the addressee of the communication in regard to the style of communication. The motivation was assessed in terms of the cognitive orientation approach (Kreitler & Kreitler) which assumes that motivation is a function of beliefs that may not be completely conscious. The motivation to communicate may be oriented towards sharing and self disclosure or towards withdrawal and distancing oneself from others. The style of communication was assessed in terms of the Kreitler meaning system which enables characterizing the degree to which the communication is based on means that are more objective and interpersonally-shared means (viz. attributive and comparative means) or more personal-subjective ones (viz. examples and metaphors). The hypothesis was that the style of communication is determined by one’s motivation and by the recipient’s characteristics, which in the present context was gender. It was expected that when the motivation supports sharing and the addressee is a woman the style would be mainly subjective, while when the motivation supports withholding information and the addressee is a man the style would be objective. The participants were 70 undergraduates. The tool was a cognitive orientation questionnaire. The experimental task was a story that had to be recounted. The narratives were coded in terms of the Kreitler meaning system. The data was analyzed by the Cox proportional hazards model. The findings supported the hypothesis of the study. Major conclusions referred to the motivational determinants of communication styles."

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