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Journal articles on the topic 'Gendered metaphors'
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1
Norocel, Ov Cristian. "Romania is a family and it needs a strict father: conceptual metaphors at work in radical right populist discourses." Nationalities Papers 38, no. 5 (2010): 705–21. http://dx.doi.org/10.1080/00905992.2010.498465.
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Investigating Romanian radical right populism, I evidence the gendered nature of conceptual metaphors and provide insights on the specific masculinities that they underpin in such political discourses. With the 2004 presidential elections as a backdrop, the analysis focuses on how the radical right populist candidates articulated in their discourses the conceptual metaphor of the “strict father.” At first, the theoretical standpoints on conceptual metaphors are corroborated with the conceptualization of populist charismatic leadership. Subsequently, a gendered perspective is added to the populist conceptualizations. The leaders’ self-representation as messianic fathers of the national family is evidenced by investigating their discursive appeals to protect, discipline and punish the people. Furthermore, I elaborate how conceptual metaphors may be employed to consolidate a position of uncontested leadership and moral superiority of the radical right populist leaders.
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Elmore, Kristen C., and Myra Luna-Lucero. "Light Bulbs or Seeds? How Metaphors for Ideas Influence Judgments About Genius." Social Psychological and Personality Science 8, no. 2 (2016): 200–208. http://dx.doi.org/10.1177/1948550616667611.
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Ideas are commonly described using metaphors; a bright idea appears like a “light bulb” or the “seed” of an idea takes root. However, little is known about how these metaphors may shape beliefs about ideas or the role of effort versus genius in their creation, an important omission given the known motivational consequences of such beliefs. We explore whether the light bulb metaphor, although widespread and intuitively appealing, may foster the belief that innovative ideas are exceptional occurrences that appear suddenly and effortlessly—inferences that may be particularly compatible with gendered stereotypes of genius as male. Across three experiments, we find evidence that these metaphors influence judgments of idea quality and perceptions of an inventor’s genius. Moreover, these effects varied by the inventor’s gender and reflected prevailing gender stereotypes: Whereas the seed (vs. light bulb) metaphor increased the perceived genius of female inventors, the opposite pattern emerged for male inventors.
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Zeng, Huiheng, Dennis Tay, and Kathleen Ahrens. "A multifactorial analysis of metaphors in political discourse." Metaphor and the Social World 10, no. 1 (2020): 141–68. http://dx.doi.org/10.1075/msw.19016.zen.
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Abstract The rising prominence of women in politics has sparked a growing interest in comparing the language of male and female politicians. Many researchers have explored whether gender in politics has had an impact on their metaphor styles. While these studies have been oriented qualitatively and have concentrated on the two-way interaction between metaphor and gender, the possibility that metaphor and gender may interact with other additional factors is largely overlooked. This article adopts a quantitatively oriented approach complemented with textual analysis to explore potential multiple-way interactions between ‘metaphor’, ‘gender’, ‘speech section’ and ‘political role’ in political discourse. By conducting a case study of metaphor use in Hong Kong political speeches, we found evidence of gendered metaphors and their variability according to politicians’ political roles and different rhetorical sections in their speeches.
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Rooney, Phyllis. "Gendered Reason: Sex Metaphor and Conceptions of Reason." Hypatia 6, no. 2 (1991): 77–103. http://dx.doi.org/10.1111/j.1527-2001.1991.tb01394.x.
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Reason has regularly been portrayed and understood in terms of images and metaphors that involve the exclusion or denigration of some element—body, passion, nature, instinct—that is cast as “feminine.” Drawing upon philosophical insight into metaphor, I examine the impact of this gendering of reason. I argue that our conceptions of mind, reason, unreason, female, and male have been distorted. The politics of “rational” discourse has been set up in ways that still subtly but powerfully inhibit the voice and agency of women.
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Ashcraft, Karen Lee, and Sara Louise Muhr. "Coding military command as a promiscuous practice? Unsettling the gender binaries of leadership metaphors." Human Relations 71, no. 2 (2017): 206–28. http://dx.doi.org/10.1177/0018726717709080.
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Despite abundant scholarship addressed to gender equity in leadership, much leadership literature remains invested in gender binaries. Metaphors of leadership are especially dependent on gender oppositions, and this article treats the scholarly practice of coding leadership through gendered metaphor as a consequential practice of leadership unto itself. Drawing on queer theory, the article develops a mode of analysis, called ‘promiscuous coding’, conducive to disrupting the gender divisions that currently anchor most leadership metaphors. Promiscuous coding can assist leadership scholars by translating the vague promise of queering leadership into a tangible method distinguished by specific habits. The article formulates this analytical practice out of empirical provocations encountered by the authors: namely, a striking mismatch between their experiences in military fields and the dominant metaphor of leading as military command. Ultimately, the article seeks to move scholarly practices of leadership toward queer performativity, in the hopes of loosening other leadership practices from a binary grip and pointing toward new relational possibilities.
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Hildebrand, Julia M., and Mimi Sheller. "Media Ecologies of Autonomous Automobility." Transfers 8, no. 1 (2018): 64–85. http://dx.doi.org/10.3167/trans.2018.080106.
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The imagination of automated automobility puts into question the control of the vehicle by a masculine driver and potentially disturbs feelings of safety, power, security, and freedom. Given that systems of automobility and communication technology are already gendered and racialized in particular ways, this article explores how recent “premediated” depictions of automated car technologies reconfigure and reproduce the historically gendered and raced representations, meanings, and practices of (auto)mobility. This inquiry employs a media ecological approach within the qualitative analysis of two concept car previews by Nissan and Volvo. Rather than a degendering of the driver, we suggest a multiplication of gendered and racialized technologies of mobility via several forms of hypermediation. We also explore how the autonomous car continues to evoke utopian spatial metaphors of the car as sanctuary and communicative environment while allaying fears of dystopian metaphors of the vehicle as traffic trap, virtual glass house, and algorithmic target.
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Đurović, Tatjana, and Nadežda Silaški. "Metaphors we vote by." Journal of Language and Politics 9, no. 2 (2010): 237–59. http://dx.doi.org/10.1075/jlp.9.2.04dur.
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This paper looks at how the marriage metaphor structures the discourse concerning the relationship between political parties in Serbia. In January 2007, in the first general election to be held in Serbia since its union with Montenegro was dissolved in 2006, no party succeeded in gaining an absolute majority. Eventually, after more than three months of coalition talks, the main pro-reform parties agreed to form a government: the conservative and moderately nationalist right-leaning Democratic Party of Serbia (DSS), together with the pro-Western Democratic Party (DS). Compiling a small data collection from the leading Serbian dailies and political weeklies we have tried to track the metaphors through highly argumentative discourse in regard to the formation of political coalitions and their break-up. The main aim of this study is to show how the metaphors may be mapped and used as a vehicle of public discourse for achieving overt or covert political and ideological objectives on the complex political scene in contemporary Serbia. We will also argue that Serbian political discourse is highly gendered, as gender roles, manifested through the assignment of wife and husband roles to political parties, are clearly delineated according to the traditional male-female dichotomy, implying stereotypical traits and patriarchal values characteristic of Serbian culture.
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Potter, James M. "The Creation of Person, the Creation of Place: Hunting Landscapes in The American Southwest." American Antiquity 69, no. 2 (2004): 322–38. http://dx.doi.org/10.2307/4128423.
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Because people conceptualize the land on which they live metaphorically, it is suggested that metaphor theory is an important component of landscape theory. One kind of metaphorically charged landscape is the hunting landscape, a type of gendered landscape that embodies hunting and animal metaphors related to gender categories and provides a field on which to perform and establish maleness. Two archaeological examples of hunting landscapes in the American Southwest are explored to show how hunting and its associated landscapes facilitate the creation and substantiation of the male persona through metaphorical linkages between humans and animals, hunting and warfare, and game animals and women.
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van Boven, Erica. "‘HIER IS EEN MAN AAN HET WOORD’." De Moderne Tijd 1, no. 2 (2017): 181–203. http://dx.doi.org/10.5117/dmt2017.2.005.bove.
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‘THIS IS A MAN SPEAKING’ The use of gender metaphors in the Movement of the 1880’s This article deals with the role of gender in the poetics and literary strategy within the so-called Movement of the 1880s (De Tachtigers). The analysis of the use of gendered metaphors in the writings of Willem Kloos, Lodewijk van Deyssel, Frans Netscher and Albert Verwey between 1882 and 1889 demonstrates that gender plays a specific and remarkable role in the way these young authors express their views and fight for their position.
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Thornborrow, Joanna. "Playing hard to get: metaphor and representation in the discourse of car advertisements." Language and Literature: International Journal of Stylistics 7, no. 3 (1998): 254–72. http://dx.doi.org/10.1177/096394709800700305.
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In this article I analyse some of the main semantic and metaphoric representations which underpin the discourse of car advertising in Britain. In particular, I focus on the use of male and female bodies as organizing metaphors which produce a gendered framework for advertising different types of cars. The discussion is based on adverts seen on roadside hoardings in the London area, in magazines, and on television at different periods over the past three years, and I use an analytic framework which is grounded in critical linguistic approaches to texts, situated within the context of current debates in feminist stylistics and critical discourse analysis (Fairclough, 1989, 1992; Mills, 1995; Stubbs, 1997; Toolan, 1997).
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Campbell, Rebecca, and Robyn Longhurst. "Obsessive-compulsive disorder (OCD): Gendered metaphors, blogs and online forums." New Zealand Geographer 69, no. 2 (2013): 83–93. http://dx.doi.org/10.1111/nzg.12011.
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Kenney, J. Scott. "Metaphors of Loss: Murder, Bereavement, Gender, and Presentation of the ‘Victimized’ Self." International Review of Victimology 9, no. 3 (2002): 219–51. http://dx.doi.org/10.1177/026975800200900301.
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When a loved one is murdered, there is a profound impact on the selves of those left behind. In this paper, three competing conceptions of self are considered in order to help us to understand the impact on the social selves of such survivors, and the pragmatic ways in which selves struggle with this event in their social interactions. Building upon the insights of earlier work on victimization, bereavement, gender and self, a qualitative study of survivors found that these individuals metaphorically expressed a profound ‘loss of self’, which they further generalized beyond themselves in terms of a ‘ripple effect’ spreading through their families and community. Survivors elaborated this loss of self through five further ‘metaphors of loss’, which indicated various dimensions within this root metaphor. These included: (1) permanent loss of future; (2) violating devastation; (3) being a ‘different person now’; (4) loss of control; and (5) loss of innocence. These metaphors were generally expressed either in an effort to express the inexpressible, or as a presentation of self in circumstances where survivors’ victim status was questioned. While all of these metaphors were expressed across gender lines, all except loss of control were predominantly expressed by the female gender, and each exhibited variations in emphasis which shed light on gendered identities as an aspect of self. Moreover, these were disproportionately expressed by bereaved parents and siblings. In the end, the metaphors emerging from such a profound emotional experience may teach us much about both the fundamental dimensions underlying self and identity, the micro-political strategies utilized in interaction, and the process of constructing social problems.
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Barndon, Randi. "Sparks of Life: The Concept of Fire in Iron Working." Current Swedish Archaeology 13, no. 1 (2021): 39–57. http://dx.doi.org/10.37718/csa.2005.03.
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The author discusses fire as a concept, with an emphasis on traditional iron working and its links with bodily based experiences played out as material metaphors as well as mental conceptions. In East African iron using communities, iron smelting was cloaked in secrecy, seclusion and gendered sexual connotations. An elaborate use of bodily based metaphors guided the use of magic and medicines and created moral laws during periods of smelting. The article will attempt to explain how concepts of fire were related to this. Some preliminary comparisons are made between Greek, Norse and African myths and legends about smiths and their role as 'masters of fire'. Finally, by drawing on case studies based on fieldwork among Fipa and Pangwa blacksmiths and former iron smelters, the author will explore the interconnections between concepts of fire, bodily based metaphors and metal production.
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Boughton, Lynne C. "More Than Metaphors: Masculine-Gendered Names and the Knowability of God." Thomist: A Speculative Quarterly Review 58, no. 2 (1994): 283–316. http://dx.doi.org/10.1353/tho.1994.0030.
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Broch, Trygve B. "Norwegian Big Bang Theory: Production of Gendered Sound During Team Handball Broadcasts." International Journal of Sport Communication 4, no. 3 (2011): 344–58. http://dx.doi.org/10.1123/ijsc.4.3.344.
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This study investigates Norwegian television commentary of men’s team handball. Five World Championship games and 5 European Championship games were recorded and all commentaries transcribed. The main focus was to investigate gendered patterns and to suggest ways these patterns might shape particular understandings of the game and its players. By combining Connell’s gender perspectives with discourse analysis, implicit and explicit meanings were located within the commentaries. Further data analysis revealed that televised depictions of men’s handball hold a dominant focus on a specific form of masculinity. Fueled by gendered symbolism and metaphors, the word bang was identified as a key signifier for this particular form of masculinity. The contextual use of bang was analyzed as connoting and reproducing specific notions of sport and masculinities.
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Grossman-Thompson, Barbara. "Gendered Narratives of Mobility." Sociology of Development 2, no. 4 (2016): 323–41. http://dx.doi.org/10.1525/sod.2016.2.4.323.
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In the last 30 years women have been making significant inroads into Nepal's public sphere, troubling long-held normative assumptions about women's place in modern Nepal. In this article I examine the discursive strategies that working-class Nepali women employ to justify and legitimate their presence in Nepal's urban public spaces and simultaneously claim an identity as a modern Nepali woman. Drawing on an ethnographic case study of one group of publicly visible women, female trekking guides, I provide a close analysis of how spatial language is leveraged by both state actors and informants to articulate multiple, sometimes conflicting, messages about Nepali women's “place” in contemporary society. In particular, I focus on the use of spatial metaphors, showing how informants use terms such as inside, outside, forward, and backward to locate themselves within narratives of modernity, development, and national progress. I conclude by showing that unlike women in other examples from the global South, who have framed their emergent presence in the public sphere as an extension of a traditionally feminine and domestic role, informants in the present case study appropriate a masculine language of overt publicness and mobility to justify their visibility. In so doing, informants author themselves as agents of modernity rather than objects of the state's development efforts.
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Wurst, Karin A. "GENDER AND THE AESTHETICS OF DISPLAY: BAROQUE POETICS AND SARTORIAL LAW." Daphnis 29, no. 1-2 (2000): 159–75. http://dx.doi.org/10.1163/18796583-90000704.
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Seventeenth-century poetics makes heavy use of clothing metaphors to explain rhetorical devices. Of course it is not clothing per se, that ist found to be useful in illumnating the principle of poetic or decorative language but the concept of border, of hierarchically organized gradations of oranamentation. The similarity, the 'simile' between the discourse on ornamentation in rhetoric and the discourse on ornamentation in dress which has come to be associated with a gendered display of power is the focus of this article. We are accustomed to seeing vestimentary codes as highly gendered. When examining the history of fashion in seventeenth century Europe, it becomes apparent that social hierarchy is the dominant means of classification, gender is a secondary means. Likewise, when dress is used metaphorically, the tertium comparationis is hierarchy. In both signifying systems - dress and poetic language - rank and class supersedes gender.
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Martin, Emily. "The cultural construction of gendered bodies: Biology and metaphors of production and destruction*." Ethnos 54, no. 3-4 (1989): 143–60. http://dx.doi.org/10.1080/00141844.1989.9981390.
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Austern, Linda Phyllis. "Nature, Culture, Myth, and the Musician in Early Modern England." Journal of the American Musicological Society 51, no. 1 (1998): 1–47. http://dx.doi.org/10.2307/831896.
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In sixteenth- and seventeenth-century England, music was often considered an aspect of natural philosophy, the general study of natural and cultural phenomena that had been inherited from classical antiquity and the Middle Ages, but was undergoing rapid metamorphosis into more modern fields of science, technology, and the arts. Against this background, many writers began to invoke machine metaphors and the triumph of cultural products over raw nature and Nature's corollaries in the form of women and animals. Older epistemologies of magic and metaphor, which had also incorporated gendered ideas of artifice, perfection, nature, and creation, informed these emerging ideas. The result on the one hand was a practice of secular musical composition that included sounds from the natural world as feminine novelties to be bounded and improved by stylistic artifice. On the other was a documentary allegorization of music that drew from chronicle history, mythology, natural science, religion, and politics to demonstrate the moral and aesthetic superiority of music and musicians that elevated natural elements into enduring musical artifice.
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Kittay, Eva Feder. "Woman as Metaphor1." Hypatia 3, no. 2 (1988): 63–86. http://dx.doi.org/10.1111/j.1527-2001.1988.tb00069.x.
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Women's activities and relations to men are persistent metaphors for man's projects. I query the prominence of these and the lack of equivalent metaphors where men are the metaphoric vehicle for women and women's activities. Women's role as metaphor results from her otherness and her relational and mediational importance in men's lives. Otherness, mediation, and relation characterize the role of metaphor in language and thought. This congruence between metaphor and women makes the metaphor of woman especially potent in man's conceptual economy.
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Paxson, James J. "Personification's Gender." Rhetorica 16, no. 2 (1998): 149–79. http://dx.doi.org/10.1525/rh.1998.16.2.149.
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Abstract: The fact that classical and early medieval allegorical personifications were exclusively female has long perplexed literary scholars and rhetoricians. Although arguments have been made about this gendering using grammatical formalism for the most part, an examination of rhetoric's own deep structure—that is, the discursive metaphors it has always employed to talk about tropes and figures—promises to better articulate the gendered bases of the figure. Using analytical tactics drawn from Paul de Man's discussions of prosopopeia, this essay re-examines some of the rhetorical record along with programmatic imagery from patristic writings in order to demonstrate how women theinselves could serve as the “figures of figuration.”
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Mountz, Sarah. "Remapping Pipelines and Pathways: Listening to Queer and Transgender Youth of Color’s Trajectories Through Girls’ Juvenile Justice Facilities." Affilia 35, no. 2 (2019): 177–99. http://dx.doi.org/10.1177/0886109919880517.
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Queer and trans youth of color are disproportionately imprisoned in U.S. juvenile detention facilities where they are especially vulnerable to experiencing violence, isolation, neglect, and discrimination. While the figures of their overrepresentation are just emerging, regulation of youth sexuality and gender norms has been embedded in the logics of the juvenile court since its inception. Pathways and pipelines to incarceration have become popular metaphors in research and advocacy to explain how failed safety nets and multiple sites of punishment produce gendered and racialized patterns of criminalization; however, the overrepresentation of queer and trans youth of color has been virtually ignored within these conceptualizations. This article builds on a queer antiprison framework in examining the experiences of formerly incarcerated queer and trans youth of color in New York. Life history interviews were conducted as part of a larger community based participatory research (CBPR) project with 10 participants, ages 18–25. Findings expose the overlapping role of families of origin, foster and adoptive families, schools, and child welfare and juvenile justice systems, in a constellation of exposures to interpersonal and state violence. An alternative metaphor of a revolving door is proposed, and implications for social work are addressed.
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Allen, Megan Elizabeth. "“Worthy my blood”: Inheritance, Imitation, and Gendered Familial Emotions in John Marston’s Antonio Plays." Renaissance and Reformation 37, no. 1 (2014): 110–35. http://dx.doi.org/10.33137/rr.v37i1.21284.
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Examining the Antonio plays by John Marston, I argue that the metaphors used to portray familial emotions reveal the ideologies that underpin both excessive and normative versions of familial relationships; these metaphors reveal the pressures placed on family emotions by economic and political ideologies. While critics have traditionally read instances of family breakdown in plays as moments that violate kinship norms, I argue that such moments of violence are caused by ideologies associated with inheritance structures which underpin descriptions and experiences of normative familial emotions.
 A travers l’examen des pièces de théâtre d’Antonio de John Marston, je soutiens que les métaphores employées pour représenter les émotions familiales font apparaître les idéologies qui sous-tendent tant des versions excessives que des modèles normatifs pour lees relations familiales. Ces métaphores révèlent la pression que font subir aux émotions familiales les systèmes de pensée économiques et politiques. Alors que les critiques ont traditionnellement lu les exemples d’éclatement familial dans le théâtre comme des moments violant les normes de la parenté, je soutiens que de tels moments de violence sont causés par des systèmes associés aux structures d’héritage qui sous-tendent les descriptions et les expériences des émotions familiales normatives.
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García-Fernández, Mónica. "Gender Metaphors in Representations of the Biological Body: An Analysis of Popular Medical Literature Published in Franco's Spain." Cultural History 6, no. 2 (2017): 209–26. http://dx.doi.org/10.3366/cult.2017.0150.
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This paper analyses two metaphors used to explain reproduction in Spain's popular medical literature of the 1950s and 1960s, that is, during the middle decades of the Franco dictatorship (1939–1975). By exploring metaphors and advice manuals, I study how knowledge about sexuality is disclosed to non-specialist audiences, and how this reinforces hegemonic discourses that sustain power relations and naturalize gender hierarchies. Precisely the status of advice literature as a hybrid genre makes it an interesting source to study the use of gendered metaphors. The intention to educate common people is evident in a language that uses clear analogies and familiar associations that appeal to common sense and are supposed to be effortlessly grasped by the intended audience. Particularly, I discuss two examples that rely on both textual and visual allegories. On the one hand, I explore the concept of menstruation as a cyclical defeat, which conveys and reinforces assumptions about women's bodies and roles that fit well with the gender politics of the Franco regime. On the other hand, I asses the depiction of the egg and the sperm through the simile of fertilization as a wedding. This image reflects widespread preconceptions about love, marriage, and sex. I argue that, since symbolic representations play a crucial role in shaping gender inequalities, an inquiry of such discourses help us identify those symbols that naturalize stereotypes and allows us to problematize strategies that perpetuate power relations.
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Klarer, Mario. "Woman and Arcadia: The Impact of Ancient Utopian Thought on the Early Image of America." Journal of American Studies 27, no. 1 (1993): 1–17. http://dx.doi.org/10.1017/s0021875800032631.
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With the discovery of the new continent in the fifteenth century, a number of existing literary traditions contributed to the creation of the early image of America. In particular, Utopian features were projected onto the terra incognita. The equation of the New World with the earthly paradise and the Promised Land placed America in the tradition of ancient and medieval Utopian texts. The early picture of America is an indirect continuation of an ambivalent gendered view of the world predominant in most Utopias and pastorals. On the one hand, America becomes the positive projection of a benevolent female Mother-Earth who provides for all basic human needs; on the other, a number of intimidating gendered topoi are intricately interwoven with these new territories. The “feminine” appears to be a central issue of literary as well as pictorial imagery in the first narratives on America. As early as Columbus and Vespucci, America was stylized or allegorized through female symbols and metaphors. This paper will try to show how ancient Utopian concepts such as visions of a gendered paradise, myths of Amazons and role reversals, as well as notions of “women communism” were integral components in the creation of America as a myth. They can be traced in the writings of Columbus and Vespucci as well as in the early illustrations of their books. A selection of textual samples and pictures will serve as a basis for the discussion of these inherent gender issues.
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Schoenbrun, David L. "Ethnic Formation with Other-Than-Human Beings: Island Shrine Practice in Uganda’s Long Eighteenth Century." History in Africa 45 (June 2018): 397–443. http://dx.doi.org/10.1017/hia.2018.12.
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Abstract:Many studies of ethnic formation find metaphors of descent at the core of largely masculinist discourse about belonging and difference. This study integrates the meaning, affect, and information-sharing prompted with the other-than-human beings – in particular, trees – enlisted during rhythmic assembly at an Island shrine in east Africa’s Inland Sea (Lake Victoria), in the seventeenth and eighteenth centuries. Fostering ethnic identification there drew on lateral connections that crossed language, region, and standing without creating boundaries. A gendered discourse exceeding the masculine was likely indispensable to this sort of belonging. The beginning of a long period of bellicose state expansionism and the deep history of public healing in the region framed these developments.
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Magennis, Caroline. "‘He devours her with his gaze’: Maurice Leitch's Stamping Ground and the Politics of the Visual." Irish University Review 44, no. 2 (2014): 288–304. http://dx.doi.org/10.3366/iur.2014.0125.
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This essay is a critical reappraisal of Maurice Leitch's 1975 novel Stamping Ground through theories of the gender, sexuality, and the visual. The novel will be read as a disruptive critique of hegemonic Unionist identity and the rural idyll in Northern Irish cultural discourse but, importantly, the limits of using gendered metaphors in the case will be considered. For, although this novel seeks to critique ideology built around a certain kind of masculine dominance it does so using tropes which will be deconstructed through theories of the body, sexuality, and the visual aesthetic. For Leitch, the Ulster countryside is recast as not the authentic space reconstructed by both Nationalist or Unionist ideology but rather as a nightmarish world of voyeurs, sexual assault, and bodily terror.
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Miles, Melissa. "Sun-pictures and shadow-play: Untangling the web of gendered metaphors in Lady Elizabeth Eastlake's ‘Photography’." Word & Image 24, no. 1 (2008): 42–50. http://dx.doi.org/10.1080/02666286.2008.10444073.
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Norocel, Ov Cristian. "Heteronormative Constructions of Romanianness: A Genealogy of Gendered Metaphors in Romanian Radical-Right Populism 2000–2009." Debatte: Journal of Contemporary Central and Eastern Europe 19, no. 1-2 (2011): 453–70. http://dx.doi.org/10.1080/0965156x.2011.626121.
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DUSCHINSKY, ROBBIE. "The 2010 UK Home Office ‘Sexualisation of Young People’ Review: A Discursive Policy Analysis." Journal of Social Policy 41, no. 4 (2012): 715–31. http://dx.doi.org/10.1017/s0047279412000505.
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AbstractThis paper offers a discursive policy analysis of the 2010 UK Home Office Sexualisation of Young People Review, authored by Linda Papadopoulos (2010a). It will scrutinise the narrative presented by the text of the danger posed by cultural representations to healthy development, and trace the way that the text links this danger to catastrophic outcomes: child sexual abuse, exploitation and trafficking. Examining this narrative, the article will propose that the UK Review deploys spatial metaphors to naturalise a gendered account of childhood, sexuality and danger, evoking the creeping influence of a corrupting culture on a girl's most private self. The article will also demonstrate that this spatial narrative underpins the epistemological structure of the text – its separation of the primary from the secondary, the real from the artificial.
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Jule, Allyson. "Princesses in the Classroom: Young Children Learning to be Human in a Gendered World." Journal of Childhood Studies 36, no. 2 (2011): 33. http://dx.doi.org/10.18357/jcs.v36i2.15093.
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For well over fifty years, girls as princesses has been a staple of child-hood play. In 2000, The Disney Corporation released its "Princesses" line of merchandise - - eight princess-es marketed together as a group for the purpose of creating a single brand which can be more easily mass-pro-duced. As such, the princess industry has grown significantly in the last ten years. This paper explores the heavily marketed princess motif on the devel-opment of gender identity in young girls. The messages of simplistic and traditional, hyper-gendered perfor-mances are powerful and ubiquitous, and such fixations need not be encouraged in primary classrooms. Primary teachers in particular could use alternative and varied metaphors for gender roles when choosing books, stories, and learning activities for their classrooms, and they can cre-ate space for critical discussions regarding young children's percep-tions of gender roles. Because chil-dren appropriate cultural material to participate in and explore their world, mindful engagements with their teachers seem necessary.
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Gilmour, Fairleigh Evelyn. "Careers in the Australian sex industry: Exploring life narratives through metaphor." Journal of Sociology 56, no. 3 (2019): 297–313. http://dx.doi.org/10.1177/1440783319893462.
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In this article, I use Inkson’s career metaphors in order to structure an analysis of the narratives of 14 current and former sex workers in the Australian sex industry. This article examines participants’ meaning-making of their careers as: a story; a legacy of gendered and socio-economic constraints; as intertwined with the life cycle; as carefully crafted and planned; and as a networked practice involving social relationships. Participants’ narratives demonstrated both the complex construction of career meaning within the life narrative, as well as the agentic and creative configuration of life and career undertaken by participants. This reconfiguration of sex work as career allows it to be positioned more clearly within the fabric of women’s actual lives. This reconfiguration both undermines stereotypes of sex workers as victims in need of ‘saving’ while simultaneously offering a challenge to individualized understandings of sex industry work as merely a matter of personal choice.
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Smith, Robert. "Images, forms and presence outside and beyond the pink ghetto." Gender in Management: An International Journal 29, no. 8 (2014): 466–86. http://dx.doi.org/10.1108/gm-02-2014-0012.
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Purpose – The purpose of this study is to consider entrepreneurial imagery that sheds light on differing and emerging patterns of female entrepreneurial identity which illustrate shifts in the locus of power that challenge masculine hegemony and power structures. As a concept, power has an image component, and shifts in power are often conveyed by subtle changes in the cultural semiotic. Globally, images of female-entrepreneurship are socially constructed using stereotypes which are often pejorative. The semiotics of gendered identity as a complex issue is difficult to measure, assess and understand. Gender has its own semiotic codes, and, universally, images of female-entrepreneurship are socially constructed using pejorative stereotypes. Entrepreneurial imagery can shed light on differing and emerging patterns of female-entrepreneurial identity illustrating shifts in the locus of power that challenge masculine hegemony and power structures. Artefacts, images and semiotics construct alternative gendered social constructs of the entrepreneur to the heroic alpha-male. The imagery associated with the female-entrepreneur is either said to be invisible, or associated with “Pinkness” and the “Pink Ghetto”. Therefore, images, forms and presence associated with gendered entrepreneurial identities have been explored. Design/methodology/approach – One hundred images of female-entrepreneurship were analysed semiotically using photo-montage techniques to identify common stereotypical representations, archetypes and themes. The resultant conceptual typology highlights the existence of near universal, archetypal gendered entrepreneurial stereotypes including the Business Woman; the Matriarch; the Diva; and the Pink-Ghetto Girl. Findings – Although the results are subjective and open to interpretation, they illustrate that the contemporary female-entrepreneur, unlike their male counterparts, is not forced to adopt the persona of the “conforming non-conformist” because they have more options available to them to construct an entrepreneurial identity. Research limitations/implications – This study extends research into entrepreneurial identity by considering visual imagery associated with socially constructed stereotypes. In looking beyond images associated with the “Pink-Ghetto” the author challenges stereotypical representations of the appearance of female-entrepreneurs, what they look like and how they are perceived. Originality/value – This study widens knowledge about entrepreneurship as a socio-economic phenomenon via images forming part of enterprising identity, a physical manifestation of nebulas phenomena acting as “visual metaphors” shaping expected constructs.
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Wu, Yi-Li. "The Gendered Medical Iconography of the Golden Mirror (Yuzuan yizong jinjian , 1742)." Asian Medicine 4, no. 2 (2008): 452–91. http://dx.doi.org/10.1163/157342009x12526658783736.
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AbstractHow have gender norms historically influenced the visual depiction of the human body in Chinese medicine? I address this question by analysing 484 images of the body published in the Imperially-Commissioned Golden Mirror of Medical Learning (Yuzuan yizong jinjian) of 1742. The Golden Mirror used male figures to depict the standard human body, a pattern that I call visual androcentrism, and I discuss three factors that helped to foster this pattern. First, the Golden Mirror borrowed images from non-medical sources and thereby reiterated a broader cultural tendency to use male figures as normative, with female figures used only in special circumstances. Second, there was a strong association in Chinese visual culture between the semi-exposed male body and ideals of spiritual enlightenment and longevity. This made male figures particularly appropriate for a text on healing that needed to reveal the features and disorders of different body parts. Finally, male medical figures provided a ready vehicle for conveying positive messages about the ability of male physicians. The Golden Mirror enhanced its male figures with auspicious imagery and Daoist symbols, thereby transforming them into visual metaphors for the male doctor’s scholarly mastery of cosmological principles, a mastery that allowed him to be an effective and superior healer.
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Woodall, Joanna. "‘Thus am I accustomed to treat friends’." Netherlands Yearbook for History of Art / Nederlands Kunsthistorisch Jaarboek Online 70, no. 1 (2020): 192–213. http://dx.doi.org/10.1163/22145966-07001009.
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This contribution focuses on a superb Dutch wine glass or roemer engraved by Maria Roemers Visscher (‘Tesselschade’) with the Latin motto, Sic Soleo Amicos (‘Thus am I accustomed to treat friends’). Roemers’ roemer is shown actively to have participated in a coterie of cultured men and women initially centred on her father Roemer Pieterszoon Visscher, whose friendly gatherings in the 1610s were animated by wine, song, emblems, poetry and comic and satirical literature. The roemer’s inscription characterises it as a speaking subject within this milieu and evokes the intersubjective character of friendships that were enacted through puns, metaphors, ironic wit and at times amorous play. The performance of mixed friendship through the gendered artistic practice of glass-engraving is compared with the pleasurable game of connecting word and image in emblems. Such activities both gave rein to, and reined in, embodied friendships between elite women and men within a pleasure-loving yet patriarchal society.
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Padma, V. "Re-presenting Protest and Resistance on Stage: Avvai." Indian Journal of Gender Studies 7, no. 2 (2000): 217–30. http://dx.doi.org/10.1177/097152150000700205.
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This article asks how theatre practice may be gendered using not just protest but also resistance as a way of addressing women's oppression. Drawing upon her long experience as a theatre activist, the author traces the various experiments that were made to 'explore alternative images, symbols, metaphors and representation which help construct various forms of [female] subjec tivity' in Tamil theatre. The most recent of these is Avvai, written by Inquilab and directed by the author. In this revisionist account, the historical/mythic poet Avvai, contrary to the prevalent image of her as an old, wise, celibate woman, is rendered as a young, sensuous, creative, 'free' person, a wandering bard. Through a particular understanding of the Sangam era in Tamil his tory, Avvai's inner world as woman, poet and performer, and her external world of community and of politics are represented in ways that satisfy the requirements of a theatre of feminist resistance.
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Schwartz, Timothy T. "Subsistence Songs: Haitian téat Performances, Gendered Capital, and Livelihood Strategies in Jean Makout, Haiti." New West Indian Guide / Nieuwe West-Indische Gids 81, no. 1-2 (2008): 5–35. http://dx.doi.org/10.1163/13822373-90002474.
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Examines how sexual and gender values in rural Haiti are expressed through 'téat', theatrical, songs and performances among girls from 10 to 20 years. Author describes how these sexual values relate to a concept of gendered capital, or what he calls a "sexual-moral economy", whereby men who want sex with women need to provide material rewards for this sexual access. He explains how this combines with certain gender socializations and views of men, unlike women, really needing sex, and socialized toward this, also by women, and thus from an early age to aggressively pursue women, and women on the other hand toward restraint, and to require material rewards. Author illustrates, through examples, how téat songs reflect and refer to these values, often through sexual metaphors. In addition, he shows how they relate to the wider social and gender context of matrifocality and subsistence strategies, notably the household, wherein women tend to be dominant over men, who supplied the house as expected price for her sex, manages production and reproduction of her daughters in it, instilling them also with the said sexual values, and with children seen as necessary for household work, as the women also engage in market activities outside of the house.
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Schwartz, Timothy T. "Subsistence Songs: Haitian téat Performances, Gendered Capital, and Livelihood Strategies in Jean Makout, Haiti." New West Indian Guide / Nieuwe West-Indische Gids 81, no. 1-2 (2007): 5–35. http://dx.doi.org/10.1163/22134360-90002474.
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Examines how sexual and gender values in rural Haiti are expressed through 'téat', theatrical, songs and performances among girls from 10 to 20 years. Author describes how these sexual values relate to a concept of gendered capital, or what he calls a "sexual-moral economy", whereby men who want sex with women need to provide material rewards for this sexual access. He explains how this combines with certain gender socializations and views of men, unlike women, really needing sex, and socialized toward this, also by women, and thus from an early age to aggressively pursue women, and women on the other hand toward restraint, and to require material rewards. Author illustrates, through examples, how téat songs reflect and refer to these values, often through sexual metaphors. In addition, he shows how they relate to the wider social and gender context of matrifocality and subsistence strategies, notably the household, wherein women tend to be dominant over men, who supplied the house as expected price for her sex, manages production and reproduction of her daughters in it, instilling them also with the said sexual values, and with children seen as necessary for household work, as the women also engage in market activities outside of the house.
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Chase, Jacquelyn. "In the Valley of the Sweet Mother: Gendered metaphors, domestic lives and reproduction under a Brazilian state mining company." Gender, Place & Culture 8, no. 2 (2001): 169–87. http://dx.doi.org/10.1080/09663690120050779.
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Sanford, A. Whitney. "Transforming Agricultural Practice: Hindu Narrative and the Moral Imagination." Worldviews: Global Religions, Culture, and Ecology 15, no. 1 (2011): 88–116. http://dx.doi.org/10.1163/156853511x553778.
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AbstractThe environmental degradation and social dislocations caused by industrial agriculture have created an urgency to rethink food production and consumption. The proliferation of farmers markets is one example of the public response to perceived problems with the existing food system, however the bewildering array of food choices suggest a need for new guidelines for food and agriculture. This paper asks how expanding the moral imagination through narrative can help us rethink human behavior in the context of agricultural practice. Agriculture is an inherently relational, and rethinking practice means revisiting metaphors and narratives that guide behavior in the biotic community. I use a Hindu agricultural narrative to think through existing practices and the narratives contexts. This story does not romanticize human relations with nature, but instead reflects power dynamics in human (and particularly gendered) relationships, and, more important, in human interactions in the biotic community. My analysis considers relevant tropes and themes, e.g. citizenship and community, so that we can ask "what stories about agriculture do we tell ourselves?" and "what stories might we be telling?" to address the current agrarian crises.
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Velasco Sacristán, Marisol. "Overtness-covertness in advertising gender metaphors." Journal of English Studies 7 (May 29, 2009): 111. http://dx.doi.org/10.18172/jes.145.
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This paper aims at demonstrating that weak communication (overt and covert) can have an important influence on the choice, specification and interpretation of ideological metaphors in advertising. We focus here on a concrete type of ideological metaphor, advertising gender metaphor. We present a description of advertising gender metaphors, subtypes (cases of metaphorical gender, universal gender metaphors and cultural gender metaphors) and crosscategorisation in a case study of 1142 adverts published in British Cosmopolitan (years 1999 and 2000). We next assess “overtness-covertness” in the advertising gender metaphors in our sample. In considering this we also look at the conventional-innovative scale of these metaphors, and examine their discrimination against men and women. The intended value of this paper lies in its examination of both weak overt and covert types of communication in relation both to cognitive and pragmatic theorising of metaphor, and, more generally, to theorising advertising communication.
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Kucukalioglu, Elif Gozdasoglu. "Imagi-nation of Women as Gendered National Subjects in Turkish Novels (1923–1938)." Hawwa 4, no. 2-3 (2006): 300–327. http://dx.doi.org/10.1163/156920806779152282.
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AbstractThis article seeks to explain how women have been depicted in novels during the early Republican period (1923–1938). My main objective is to explore how women have been located in fiction in Turkey's nation-building project. I will show which themes were used and which characteristics were emphasized in portraying female heroes of these narratives. The representations of women articulated in the novels of this period are meaningful in terms of understanding the imagination of 'new Turkish Women' in Turkish nationalism. The main concern here is twofold: to examine how women have been made as national subjects and elaborate on those characteristics, which have been used in the construction of Turkish women in Turkish novels.My starting point for the analysis of the novels is Benedict Anderson's theory, which suggests that the nation is an imagined community both politically and culturally (Anderson, 1983: 6). The definition of the nation as 'an imagined community' leads us to the point that how we imagine our community influences how we experience it. In this imagination, different metaphors and symbols used in common language are important in defining how members of a community interact with each other, which roles they envision for themselves and which qualities they attribute for themselves. The perception of social reality is formed largely by the representational systems and the literary canon is considered as the most significant form of representation because it is possible to find out the expressions of highest ideals and aspirations in literary representation (Morris, 1993: 8).
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Abdul Malik, Norasyikin, and Faizah Mohamad. "Metaphor, Religion, and Gender: A Case Study of Metaphor Analysis in Islamic Motivational Speech Corpus." International Journal of Modern Languages And Applied Linguistics 5, no. 3 (2021): 95. http://dx.doi.org/10.24191/ijmal.v5i3.13350.
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Metaphor plays a vital role in human communication and its presence is evident in various discourses across genres. Nevertheless, there is a scarcity in the study of metaphors used among different genders especially in religious discourse. Thus, the current study aims to examine metaphor use in religious motivational speeches between two (male and female) speakers. A corpus-based approach, that involved analysis of keywords, collocation, and concordance, was selected in identifying linguistic metaphors while conceptual mapping (Lakoff & Johnson, 1980) was chosen to identify conceptual metaphors in both corpora. The main data consist of four speeches of Yasmin Mogahed (YM Corpus) and four speeches of Nouman Ali Khan’s speeches (NAK Corpus) retrieved from their YouTube Channels. #LancsBox 5.0 was chosen as the tool in analysing the language patterns. From the findings, it can be concluded Yasmin used a higher frequency of metaphors compared to Nouman. This is evident from the results in the collocation analysis in YM corpus that showed seven collocates (‘SWT’, ‘heart’, ‘foundation’, ‘healthy’, ‘fear’, ‘solid’, and ‘fill’) were predetermined to have signals of metaphorical expressions as compared to NAK corpus that only has four collocates (‘evil’, ‘syirik’, ‘religion’, and ‘faith’) with signals of metaphorical expressions. It is also apparent that the variety of metaphors used by Yasmin is more diverse (BUILDING, HUMAN/LIVING ORGANISM, TREE, and CONTAINER metaphors) as compared to Nouman that only uses COMPUTER FILE and CONTAINER metaphors. Yasmin’s choice of metaphors seems to be heavily influenced with the common metaphors used in the Qur’an, while Nouman’s lack choice of metaphors indicate his preference in explaining religious concepts through literal explanation instead of metaphorical one. Future studies are recommended to have a bigger sample to better differentiate the metaphor usage between genders. It is also imperative for future research to further examine the implications of different choice of metaphors on the construction of meaning in the Islamic motivational religious corpus between different genders.
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Rahimnouri, Zahra, and Azra Ghandehariun. "A Feminist Stylistic Analysis of Doris Lessing's The Fifth Child (1988)." Journal of Language and Literature 20, no. 2 (2020): 221. http://dx.doi.org/10.24071/joll.v20i2.2586.
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<p><em>This study is a feminist stylistic analysis of The Fifth Child (1988). This study attempts to combine literary and linguistic theories by using the feminist stylistic approach of feminist stylisticians. This study investigates the lexico-semantic items in narration, gendered sentences, and items such as metaphors, adjectives, and their frequency, grammar, and different lexical items such as those related to colors. Also, Short's ideas about powerful/ powerless were used to discuss the dynamic of power in the relationship between Harriet and David. Through this analysis, female ideologies of the novel were also analyzed and discussed. Feminist stylistic theories were applied to explain how Harriet's language and description represent her passivity, obedience, and dependence. This study evaluates the grammatical and lexical components of the 'female sentence' to discover that female writing is unique and different from male writing. We inferred the author’s feminist style through how Harriet is described as a traditional, old-fashioned, powerless, and subordinated woman. Harriet accepts the dominance of men and persuades readers to sympathize Harriet whom everyone blames for giving birth to an abnormal child who causes too much trouble for everyone. </em></p>
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Stone, Ken. "Animal Difference, Sexual Difference, and the Daughter of Jephthah." biblical interpretation 24, no. 1 (2016): 1–16. http://dx.doi.org/10.1163/15685152-00241p01.
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As many commentators note, the daughter of Jephthah is given as a burnt offering while Isaac is spared by divine intervention and animal substitution. Thus the sacrifice of Jephthah’s daughter raises questions about the relationships among sexual difference, animal difference, and human sacrifice in the Bible. This article explores such questions in dialogue with the interdisciplinary “animal turn” in the humanities and social sciences. The daughter of Jephthah is one of several women in biblical literature whose fate involves an association with domesticated animals. Attention to both the gendered structure of biblical households and the domestication of “companion species” (Donna Haraway) is crucial for understanding their stories. In addition, Jonathan Klawans’ symbolic theory of sacrifice proposes analogical relations between Israelites and the domesticated animals they cared for, and God and the Israelites who desired God’s care. Perhaps against Klawans’ intentions, his theory helps us understand child sacrifice as a problematic but logical consequence of metaphors that structure biblical symbolism and biblical sacrifice. By virtue of their continued existence in the realm of the domesticated after marriage, daughters/women remain more vulnerable than sons to a potentially animalized fate.
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Stanton, Anna Ziajka. "Spatial Attractions: The Literary Aesthetics of Female Erotic Experience in the Colony." Cambridge Journal of Postcolonial Literary Inquiry 8, no. 2 (2021): 253–69. http://dx.doi.org/10.1017/pli.2020.42.
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This article examines the aesthetics of representing female sexuality within colonial narratives of the West–East encounter. I consider two literary works whose female characters challenge the gendered metaphors of empire that predominated in a tradition of colonial literature and its postcolonial rewriting: the short story “La femme adultère” by the French-Algerian writer Albert Camus, and the novel Wāḥat al-ghurūb by Egyptian writer Bahāʾ Ṭāhir. In each text, the standard heterosexual troping of imperial conquest as a male activity directed at or against a feminized other is inverted to place a European woman’s sexually aroused body at the center of the drama of colonial contact. Reading these two texts against the grain of the aesthetic formulas that they employ to contemplate the political stakes of cross-cultural intimacies in a colonial setting, I argue that the phenomenological immediacy of how the female protagonist in each is shown to experience the eroticism of colonial space introduces a break in these formulas. The loss of narrative plausibility in each text that follows from these erotic interludes, I propose, ultimately testifies to the irreducibility of the body to either enforcing or disputing the epistemologies of the colonial project.
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Amin, Yasmin. "Women, Islam, and Abbasid Identity." American Journal of Islam and Society 34, no. 4 (2017): 87–90. http://dx.doi.org/10.35632/ajis.v34i4.801.
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The book under review, which is divided into five chapters, an introduction,and a conclusion, investigates how gender, sexuality, and concepts of womanhoodwere deployed to express cultural differences in order to formulateand articulate the Abbasid identity and legitimize the new dynasty’s authority.El Cheikh argues that Abbasid-era texts used gendered metaphors and conceptsof sexual difference to describe those groups they perceived as a threat.The “Introduction” opens with an overview of the book’s scope and isfollowed by the story of the “harlots of Hadramaut” rejoicing after theProphet’s death, how Abu Bakr dealt with it, and why this event was consideredsignificant. These women’s public celebration was contrasted withMuslim prescriptions for women as regards obedience, piety, and domesticity.The purpose here was to juxtapose the era of jāhilīyah, with its idolatry,tribal feuds, sexual immorality, burial of live infant girls, and theabsence of food taboos and rules of purity, to the mainstream Islamic culturalconstruction of the emerging community struggling to define itself.El Cheikh argues that the Abbasid textual tradition was unsympathetic towardthe Umayyads and thus represented them as corrupt and godless inorder to justify Abbasid rule, which would lead to a new society characterizedby “the cohesive powers of a common language, currency and a unifyingreligio-political center” (p. 5) ...
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Walsh, Clare. "Gender and mediatized political discourse: a case study of press coverage of Margaret Beckett's campaign for the Labour leadership in 1994." Language and Literature: International Journal of Stylistics 7, no. 3 (1998): 199–214. http://dx.doi.org/10.1177/096394709800700302.
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Drawing upon the work of the philosopher Carole Pateman and the critical discourse analyst Norman Fairclough, this article will argue that fraternal networks operate within and between the institutional order of masculinist political discourse and the equally masculinist discourse of the print media, marginalizing female political actors. It will be argued further that the colonization of mediatized political discourse by market values has had a particularly detrimental effect on the representation of female politicians. A comparative analysis of press coverage of the three candidates in the 1994 British Labour leadership campaign reveals a distinct gender bias in the way in which they were treated. This is evident at the metadiscursive level in terms of patterns of discourse representation which suggest that the fraternity of media workers address an ideal reader who is gendered as male. The dominant metaphors and collocations used to describe Margaret Beckett's qualities as a potential party leader in both the national tabloids and broadsheets reveal the extent to which the genre of the political interview in particular, and news narratives in general, are premised on masculinist assumptions. There are, however, contradictory tendencies. For instance, much of the coverage addresses the issue of overt gender bias, while at the same time reproducing it in more covert forms. The case study needs to be seen in the broader context of systematic and sustained negative coverage in the media of feminist strategies aimed at challenging patriarchal practices in British party politics.
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Bruckmüller, Susanne, and Maike Braun. "One Group’s Advantage or Another Group’s Disadvantage? How Comparative Framing Shapes Explanations of, and Reactions to, Workplace Gender Inequality." Journal of Language and Social Psychology 39, no. 4 (2020): 457–75. http://dx.doi.org/10.1177/0261927x20932631.
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Gender inequality is usually described as women’s disadvantage, only rarely as men’s advantage. Moreover, it is often illustrated by metaphors such as the glass ceiling—an invisible barrier to women’s career advancement—metaphors that often also focus on women’s disadvantage. Two studies ( N = 228; N = 495) examined effects of these different ways of framing gender inequality. Participants read about gender inequality in leadership with a focus on either women or men, and either without a metaphor ( women underrepresented vs. men overrepresented) or with a women-focused or men-focused metaphor ( glass ceiling/ labyrinth vs. old boys’ club). Metaphors caused participants to perceive gender inequality as (somewhat) more important. Regardless of metaphor use, women-focused descriptions led to more explanations of inequality focusing on women relative to explanations focusing on men, as well as to more suggestions of interventions targeting women at the expense of interventions aimed at systemic changes.
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Kafle, Kapil. "Changing Gender Relations in Media as Social Development." Research Nepal Journal of Development Studies 2, no. 2 (2019): 99–108. http://dx.doi.org/10.3126/rnjds.v2i2.29282.
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The study explores the changing gender relations in media as social development. Changing Gender Relations have been found expressed in the media that can be proven with different examples but the activists and campaigners of gender equality movement are found glued with the decade old metaphors till date. Though the biological identity of a person still determines the power but the gap has been narrowed down. Even men, as activists, have involved advocating for their gender based grievances created as a result of the patriarchy and masculinity. There is discrimination against women, and even violence against them is in the higher volume in the society, but the cases of the remedies have also increased. Power relations have been found very much gendered and sexist, but the account of changes has not been highlighted properly. Changes in power relations are seen in the media but recognition of the same is not made officially. A concept, that most of the women are victims because of their femininity and men are perpetrators because of their masculinity, has also been repeatedly expressed whereas it has been proved that masculinity does not have a biological basis. Methodologically the study is completely based on secondary information of literature review. In conclusion, a concept of social development lies in gender equality has been internalized at least preliminary level by the media that is needed to recognize by the society so that media will be more encouraged to make contributions for the issues of social development.