Dissertations / Theses: 'General Merchandise'

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Xu, Jinmeng. "Comparing Web Accessibility between Major Retailers and Novelties for E-Commerce." Thesis, Tekniska Högskolan, Jönköping University, JTH, Datateknik och informatik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-49001.

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Purpose –Comparing the accessibility of e-commerce for General Merchandise, between major retailers and novelties, in the conformance of web accessibility guidelines, and the implementation of rich internet applications specifications. So that to figure out whether the differences exist between them, if so, what are the differences, and analyzing upcoming e-commerce and established e-commerce. Method – The descriptive and quantitative case studies were used to evaluated 45 websites respectively from major retailers and novelties in General Merchandise of e-commerce, where sample websites were selected from Alexa’s rank lists. Then the WAVE tool, Accessibility Quantitative Metric (WAQM), and Fona assessment were applied for analyzing cases for representing the accessibilities and answering the research questions of purpose. Findings – ARIA specifications as a kind of technological solution really had positive functions on web accessibility when only focusing on accessibility guidelines, because the novelty websites with less ARIA attributes resulting in lower accessibility levels generally, even though there were also many other elements that can affect accessibility. Implications – In the main branch of General Merchandise, the degree of web accessibility in major retailer websites was better than that in novelties, which means as far as e-commerce is concerned, the accessibility of mature websites that had been established for a long time was contemporarily stronger than that of new websites with creative products. Limitations – From the perspective of the sample, there were limitations in sample sources, size, websites languages, while in the technical aspect, the evaluation of dynamic contents just aims at keyboard navigation, and the tool of Fona assessment also had restrictions.

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Luo, Jiou-Feng, and 羅久峰. "Analysis of General Merchandise store in Taiwan." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/8hr237.

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碩士
國立臺灣大學
農業經濟學研究所
103
Malcolm P. McNair(1958) proposed the wheel of retailing theory which explained why the new retail business showed up in the market and it accorded with the development of retail market in Taiwan. Now, the most relevant retail businesses to our daily life are convenience store, supermarket and hypermarket. Although these three businesses have been in Taiwan no longer than 50 years, they have much difference from 50 years ago. This research used the latest data to analyze the three businesses’ strategies, the change of location, sales, and the number of stores. By the third chapter’s introduction we can learn that these three retail businesses’ development in future will be limited. By the wheel of retailing theory, we can infer that it might be time for a new retail business showing up in retail market. In order to find a feasible development of retail business in Taiwan’s retail market, this research collected information from foreign papers, websites. After evaluation and analyzation, we infer that the discount store in Europe might be suitable in Taiwan’s retail market and calculate the number of discount store in Taiwan’s market.

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Hsu, Jen Ben, and 許任斌. "Discussion Commodity wholesale trade in merchandise wholesalers to retailers transaction cost theory -In Houselovers General Merchandise Co., Ltd. Case." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/83825365213496121316.

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碩士
嶺東科技大學
企業管理系碩士班
104
This study is based on the wholesalers of general merchandise commodity wholesale industry to retailers transaction cost theory analysis, this study is the use of case study approach to research, and is located in Taichung Wuri District love house family daily necessities Department Store Co. Shares company case study case. This study is the daily trading range for wholesale merchandise industry wholesalers of issues of cooperation and trade relations between the behavior of retailers in the domestic commodity wholesale market on the buyers and sellers as well as the impact of the level and in the face of fierce competition under the path for businesses positioning itself on the path of daily necessities wholesale and department store buyers and sellers and process transactions in transaction cost theory of the present study was to investigate the purpose. Stores in Taiwan today's commodity wholesale market in the disk access provider business strategy often because of limited rational individual decisions, opportunism, uncertainty and complexity, asymmetric information, a few transactions, the transaction context atmosphere affected. Therefore, this study was the following three findings and conclusions; 1.Commodity Wholesale Department Store in the outer disk providers need to assume transaction costs should also strengthen coordination between the three treatment and attention to transaction costs for goods wholesalers in the final consumers. 2.Commodity Wholesale Stores Chamber of Commerce in the disk due to the amount of the company's size and commodity items in the transaction cost theory inputs vary and produce different benefits. 3.Commodity Wholesale Stores wholesalers need positive reinforcement in their professional capacity and logistics logistics capabilities, and customer-service oriented to face the customer, to create a service brand as the main channel model, has been replaced by spending on audit costs. Orrelation of the above this study and discussion in Taiwan commodity wholesale market for merchandise trading patterns of behavior done by wholesalers and retailers, and to provide research recommendations in commodity wholesale merchandise wholesalers in adjustment of product sales strategy and product mix in such passages its retailer differentiation. In logistics, staff education and training, to establish its own brand, sell branded goods, etc., and to provide more convenient service for the pipeline to the final consumer of the commodity department highlights the wholesale suppliers in the real value of the disc on the path.

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Lai, Cheng-Sung, and 賴政松. "Integrating the Kano Model into QFD for Service Quality of General Merchandise Store." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/72783954925342902996.

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碩士
大葉大學
管理學院碩士在職專班
100
The general merchandise stores in Taiwan are now coming to the mature stage. To survive in this industry and compete with other stores, they have to use different marketing strategies to attract customer to visit the stores. However, to gain the competition in this industry, other than special marketing strategy, the general merchandise stores should also pay more attention to service quality promotion. This study will find out the quality factors for general merchandise stores in Taiwan based on five aspects showed in the PZB SERVQUAL table— materiality, reliability, reaction, supportability and concern. Then, using the Kano model to divide each quality factors into five different service categories which are charming, one dollar(一元), absolutely, no difference, reversal and etc. These quality factors we find out will help us to measure the customer need and put them in order. Finally, analyze and understand the relationship between the improvements found in the service categories by the Kano model and the importance and satisfaction among the quality factors in the QFD so that we are able to give suggestions and improvements to general merchandise stores in Taiwan.

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Wu, Chien-Long, and 吳建隆. "A Study on Insurance Program of Business Interruption Risks for General Merchandise Industry." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/82699416370400228324.

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碩士
淡江大學
保險學系保險經營碩士在職專班
100
Most of general merchandise industry will face unpredictable risks in business operation and management. These risks include fire and natural catastrophe perils which will lead to property damages (building and equipments) and revenue losses by business interruption resulting from the property damages. However, we found enterprise pay more attention for property damages than business interruption losses when they arrange insurance scheme in the past. Furthermore, some enterprises even ignore the risks of business interruption when they plan insurance programme. For this reason, this article selects merchandise industry to evaluate and analyze impact of business interruption risks. Through collecting relevant literature of department stores and business interruption to identify and evaluate various business interruption hazards to find out particular points of view when planning business interruption insurance for general merchandise industry. Furthermore, the research also interpret general merchandise business interruption insurance programme in practice by case study. In conclusion, this paper provides specific suggestions for merchandise industry when they plan business interruption insurance by data analysis and case study.

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Shih, Hsin-Yu, and 施幸妤. "A Study of the Handbag Design of the General Merchandise Industries in Taiwan." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/7k72uw.

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碩士
銘傳大學
設計管理研究所碩士班
95
Due to facing severe competition, the general merchandise industries in Taiwan have already gradually noticed the importance of handbag’s design. How to use design’s skills to stably maintain a good corporate image and continuously attract massive consumers also have become a main additional function of handbags. This study was carried out by using paper-made handbags from the main general merchandise enterprises in Taiwan as materials to make an analysis. Through both methods of personal interviews with general merchandise staffs and questionnaires with consumers about their using experience, satisfaction, evaluation of the dmportance of handbag’s design factors, and favorite choice, this study aims to find out handbag’s design features and related problems in order to provide important information for the enterprises. The interview’s results reveal that currently the domestic general merchandise enterprises basically value the design of handbags, but they put their stress more on the appearance of logos and names only and do not consider the usability and the whole image. In addition, most general merchandise enterprises do not understand the needs of customers. Therefore, the design of handbags is just a plane panning. Although. most enterprises already change the handbag design frequently, they do not deeply explore the importance of visual communication and apply it to achieve enterprise’s propaganda. Moreover, shopping centers pay more attention than department stores on handbag design in general. The handbag design in shopping centers is more meeting the modern trend and more valuing the appearance of texture. However, the main problem in shopping centers is that it is impossible to thoroughly use the handbag providing by shopping centers, because there are a lot of shops inside and each shop has its own handbags. The questionnaire’s results reveal that consumers like hand-carrying type handbags. Most of them reuse handbags and believe a high additional value is essential for handbags. In addition, the highest satisfaction about handbags is showing the corporate image, the next is feeling a high value of handbags, the lowest satisfaction is fitting consumer’s demand. The most five important factors for the handbag’s design are: comfort, durability, material quality, water-proof, and environmental protection, and the company’s logo, information and mascot are less important. Furthermore, the four population characteristics such as sex, age, marital status and living area do affect the favorite carrying type, the viewpoint of satisfaction and the importance of the handbag design factors. Moreover, about choice of consumer’s favorite handbags, the handbags of the Breeze Center and the Taipei 101 are the most favorite ones for the consumers.

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Han, Yao-Yi, and 韓耀逸. "A Study on Service Quality of Large-Scaled General Merchandise in Metropolitan Area." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/15664694565867457616.

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Hung, Liu Chih, and 劉智宏. "The industry development and trend analysis of the Taiwan retail sale of general merchandise." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/50761015139277862791.

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碩士
國立高雄第一科技大學
行銷與流通管理所
92
The Productivity of the retail sale of general merchandises in Taiwan has already been up to 680 thousand billion in 2003. Its management achievement state inside includes the department store industry, supermarket industry, convenience store industry, quantity and other retail sale of general merchandises. During past ten years, the retail sale of general merchandises of the annual sales volume had grown from 300 thousand billion in 1994 to 680 thousand billion in 2003 and the annual sales volume of the retail sale of general merchandises were more than one time. The comprehensive importance in the retail industry of Taiwan of retail business of goods can't be ignored more and more already. First, this study collects inferiority materials and reviews literature to summary the development courses and management trends of probing into whole domestic retail sale of general merchandises of interconnected system and achievement state. Second, the study uses correlation analysis and regression analysis to understand the relationship of the national social index and comprehensive turnover in the retail sale of general merchandise. Finally, run the industry to manage and propose for the retail sale of general merchandise and achievement states through the result of study. The result of study shows, three social indexes, such as employment volume of service trade, average gross nation product, and average gross national expenditure will really show the relationship with the turnover of the retail sale of general merchandises. Result that the average gross national expenditure has great influence on turnover of the retail sale of general merchandises among them, and the higher average national consumption expenditure is the more that can increase the turnover of the retail sale of general merchandises. The apparent defeat appears to the relationship of influencing under study for action in the average turnover of average gross nation product and the retail sale of general merchandise, show that the average gross nation product drops, so the retail sale of general merchandise of goods will grow up. This result of the industry scholar's view has a bit more different the very great one, lie in mainly that the average gross nation product drops the cost that will let consumers care the money even more. And the retail sale of general merchandises such like supermarket industry adopts the tactics of the low price to manage, the decline of the average gross nation product will bring up the flourishing development chances of these two achievement states. So its have driven the promotion of the comprehensive whole turnover of retail business of goods.

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Chen, Wen-ping, and 陳文萍. "A Study of Service Quality at General Merchandise Stores in the Pintung, Taiwan Area." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/31452481339918196374.

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碩士
美和技術學院
經營管理研究所
94
In recent years, domestic price levels have risen, causing changes in patterns in public consumption. Many domestic and foreign companies are joining Taiwan’s market. In order to expand market share, merchandisers not only must adopt a low price policy but also provide high service quality and market differentiation policies as part of any future marketing strategy. Our society has become service oriented. Therefore, how merchandisers increase their service quality and customers’ satisfaction is a subject that is worthwhile discussing. Traditional research evaluates service quality according to the PZB (1985) SURVQUAL model. But, in recent years, scholars have proposed multi-level service quality models to evaluate the complex service process. Therefore, this study evaluates merchandisers as examples, in order to develop a multi-level model of perception of service quality in the Pingtung City area. The research utilizes the service quality evaluation form which was proposed by Brady and Cronin (2001) in order to design and develop the questionnaire. The study targets merchandisers in Pingtung City. Total questionnaires distributed were 500, with all 453 being returned. After eliminating invalid questionnaires, 421 were left. Thus, the sampling rate was 84%; and, these were analyzed by the Structural Equation Modeling (SEM). The study also used SPSS and AMOS to analyze confirmatory factor analysis (CFA). This study used a three-level model to estimate confirmatory factor analysis on three levels of perceived service quality. The results showed that the three levels of estimated confirmatory factor analyses had a goodness of fit and effectively explained the three levels of this perceived service quality model. It showed that customers depended upon a pattern of hierarchical thinking to evaluate service quality, and revealed the patterns of perception for service quality while evaluating the factors that customers consider when evaluating products of merchandises stores. The results should provide merchandisers information on how to improve their service quality.

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Li, Chen-Chi, and 李振奇. "A Study of Strategies of Click-and-Mortar Retailers- General Merchandise Stores in Taiwan." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/s267f7.

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碩士
國立臺灣大學
國際企業學研究所
102
According to the trend of e-commerce which equips with advantages of fast trading and no boundary restricted, the performance of physical retailers in the world is defeated by e-commerce, so that every physical retailer try to find out strategies to compete with it, including establishing internet channels. In Taiwan, there is a limited market and the competition level is very high in general merchandise stores, PCSC which is a convenience store and RT-MART which is a wholesaler try to be the first to establish internet shopping websites, in order to fight with other competitors by e-commerce and increase their operating performance. This study includes literature review, observation, secondary qualitative study and two case studies, the main discussion is what the motivations, process, and strategies the physical general merchandise companies have, and the applications of long-tail theory. According to literature reviews, this study summarizes three dimensions of channel evaluation, including channel value, relationships between different channels, and application of long-tail theory. Concluding from the two cases, the result of this study will be appeared by the following statements： 1. Giving customers more “spatial convenience” and “product variability” is the same reason for the two companies to establish internet channels. 2. PCSC has more connections between physical and internet channels than RT-MART, but they are all benefited by operating internet channels. 3. Both PCSC and RT-MART gain the benefits by employing the three powers of the long tail precisely. To sum up, the two companies regard internet and physical channels as two different segments and believe that operating internet channels is a way to increase revenue.

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陳郁杰. "Study Of New Shopping System Design Applied In General Merchandise Store With Digital Information Technology." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/35672015164035513756.

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碩士
大葉大學
工業設計研究所
88
ABSTRACT From the end of 20th century with the brand new trend, the prosperous development of digital information technology has changed every aspect like industry, business, and even our daily lives. The NEW SHOPPING SYSTEM focuses on the general merchandise store, which combined with the high speed, accuracy of information technology, and efficiency of AS/RS. This research processes the consumer observation and also predicts people’s shopping behavior to make a store layout showing this new idea: SHOPPING WITHOUT SHOPPING CART. The system’s objective is to find out how people expect about general merchandise store, their opinions about new shopping system, and the possibility of the new system. Via the process of product innovation design, and scenario analysis of the development, etc., I worked out the best solution, and constructed the system of the software and hardware. Finally, this system expressed the conceptual product, and interactive user interface. Meanwhile, I objectively have had focus group with business managers, and surveyed to northern, middle and southern people of Taiwan, and then I completed the statistics analysis of all results. According to the results of focus group, I found that “seeing is believing” is the regularly way people go shopping; besides, some consumers are still not familiar and don’t depend on the shopping pattern of electric. This system will be suitable for some standardized products, but not for fresh food, or clothes, which fit to our bodies. It will be suitable for consumers who have mature attitude for consuming. Take foreign countries for example, AS/RS showed the effectiveness, accuracy, and lower cost. At the same time, lower price of the merchandise could attract more consumers. The results of survey show that people are willing to accept this new system. Furniture, household, sports relaxation goods etc., are easy to be accepted by pick-up system; clothes, fresh food and vegetables are not. 14 minutes is the people limit for waiting for the articles they just pick out. It’s necessary for people to get to know the latest information of the store, and also to pay up the bills effectively is necessary too. According to our investigation, People have a positive reaction to this demonstrative software, and agree with the brand new system. Besides, male, younger, well-educated people, and those who live in the south Taiwan can accept this system better. The specialized store of metropolitan that meet people’s satisfaction of life will be the very competitive type of store in the future. Key Words：Digital Information Technology, General Merchandise Store, Shopping System, Automatic Storage/Retrieval System, AS/RS, Pick-up System, User Interface Design, Focus Group, Product Innovation Design.

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Kuan-Ping, Chang, and 章冠萍. "Research of Slotting Allowances and Fees Payment to General Merchandise Shop by Suppliers in Taiwan." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/98253490524281140513.

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碩士
國立彰化師範大學
商業教育學系在職進修專班
89
Abstract Recently the retail channel enormously changes in Taiwan. The traditional market channel declines and is stead of new retailers. They rely on an advantage of market power then ask for slotting allowances and fees which are paid by suppliers. These fees are hardly known because they are usually negotiated in secrecy and result in the conflict between retailers and suppliers. The subject of this research is to explore slotting fees are paid to General Merchandise Store(GMS) by suppliers. To analyze both backgrounds and to compare opinions of each other whether there are significant difference among these fees. According to the investigation of questionnaire and interview, there are five findings as follows. 1. The suppliers are very dependent on the market channel provided by GMS. Almost GMS have collected slotting fees that have attracted wide-spread attention about the details of these fees. 2. Among various common types of slotting fees, suppliers must pay Slotting Allowances, Anniversary Fee and Sales Incentive Rebate to GMS. Most of suppliers paid Slotting Allowance $1000-$3000, DM Fee below $1500, Rental Fee $1000-$10000, POP Light Box (PL) Fee $0-$60000, Anniversary Fee $10000-$30000, New Branch Fee below $20000, Product Promotion Fee $10000-$20000, Sales Incentive Rebate commission 1-3% sales amount. Most of GMS collect Slotting Allowance $1000-$10000, DM Fee $500-$ 5000, Rental Fee $6001-$10000, PL Fee over $60000, Anniversary Fee based on 5% sales amount in current month, New Branch Fee based on Slotting Allowances, some Product Promotion Fee based on 5% sales amount in current month, Sales Incentive Rebate commission 1-3.5% sales amount. 3. Suppliers have private bland who pay more about Slotting Allowance and DM Fee. Suppliers have large capital and channel bland who pay more about PL Fee. Suppliers who pay more about Anniversary Fee have national market served, high share of market and large promotion expense. Suppliers who pay more Sales Incentive Rebate have high sales gross profit and large sales to GMS. There is no statistically difference between backgrounds independent variance (geographic market served, branch number, share of market, sales gross profit, promotion expense, ownership of branch) of GMS and slotting fees. 4. According to the efficiency school and the market power school, the opinions of slotting fees between GMS and suppliers are same as follows. Both agree with risk shifting, shelf space allocation, exercise of market power by retailers, discrimination and price not lower. They disagree with signaling and screening, cost sharing and lower retailer price. But they differ in the views of cost sharing, demand/supply apportionment, channel relationships and competitive foreclosure. These different opinions are a source of conflict in both relationships. 5. It is inevitable tendency to pay slotting fees to GMS. Slotting fees are regarded as extra operating gain by GMS. These fees have been calculated the cost of products by suppliers and shared in the unit price.

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Cheng, Fong-Mei, and 鄭鳳美. "Study on Talent Retention for General Merchandise Retailing Industry- A Case Study of D Company." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/92d6bh.

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碩士
元智大學
管理碩士在職專班
104
The General Merchandise Retailing Industry belongs to a service industry link, rely on not only multi-dimensional commodity, comfortable facility, sound financial system, but also high-qualitied human resources to provide satisfactory service to customer. Service industry is changeable, as an enterprise is pursuing speed, business growth, the members of organization, including superintendents and staffs, can keep up with the pulse of the times, the key to whether an enterprise an important competitive. This research purpose is to discuss the retention problem in General Merchandise Retailing Industry. At the same time, explore the new generation’s view and opinion, as well as career development ideas. And researcher working company’s operating department helmsman – section managers as research subjects. This study uses qualitative research and case studies in depth interviews to carry out data collection and analysis, explore the different organizational behavior caused talent retention relevance and impact. According to the interview result analysis, proposed the following suggested, including to elevate the competitiveness of salaries, construct the incentive effects, carry out trainings, strengthen communication, agglomerate organizational culture and team atmosphere, enhance the staff pledged to organization's approval, as the case’s future plans and measures to improve the talent retention .

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CHUANG, YUEH-CHIN, and 莊月琴. "A Case Study on Business Strategy of Taipei Department Store Sales General Merchandise Labor Union." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/00427094690623378036.

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碩士
中華科技大學
連鎖加盟業服務創新產業碩士專班
102
The department store of Taiwan already more than 20 years of change, accomplish today's financial group organization. The general merchandise of Taiwan already through become popular index sign, the food, dress of all without exception relevant people's livelihood problem, live, go, the recreation is completely reserved at inside, not only possess functions, such as shopping and recreation amusement...etc. Face the general merchandise industry of presenting the saturated status, the enterprise has to continuously innovative product, strengthen a service quality; it is the factor that influences a key to success or failure to can maintain to exist consequently the strategy of enterprise management. For finding back the member's approbation to the labor union, the labor union has to go to and understand member's need on one's own initiative, by then building up the member's centrifugal force with the satisfaction that promotes a member, of the construction member and labor union the relation of the interaction, with the image of maintenance labor union. This research with Taipei Department Store Sales General Merchandise Labor Union for research object, Taiwan Train Quality System(TTQS) inquiries into the service quality of labor union, and combines PZB quality indentation mode to be a member customer to the satisfaction analysis that the labor union serves and then induces the management strategy from the labor union ducting. Through this study, we found that Taipei Department Store Sales General Merchandise Labor Union acquire customer's high evaluation toward service quality whole performance; the expectation cognition that serves to the labor union from the interviewee and physically the service quality of feeling both of is highly positive affirmation and satisfaction. Taipei Department Store Sales General Merchandise Labor Union become high-quality labor union after ducting into TTQS system and will keep on improvement to pursue a sustainable development in the future.

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Chan, Pai-Lin, and 詹百琳. "The Study on the Influential Cluster of General Merchandise Store：The case of the Taipei Metropolis." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/85372262834707916285.

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碩士
淡江大學
未來學研究所碩士班
94
The purpose of this research is focused on influential factors of clusters that existed in General Merchandise Store such as, industrial cluster, business characteristics, business strategy, environmental factors, and industrial characteristics and to execute the following aims of the study. 1. To discuss the influence generated by business characteristics on industrial cluster of general merchandise stores. 2. To discuss the influence generated by business strategies on industrial cluster of general merchandise stores. 3. To discuss the influence generated by environmental factors on industrial cluster of general merchandise stores. 4. To discuss the influence generated by industrial characteristics on industrial cluster of general merchandise stores. The result of this research, mainly aimed at the 4 firms in Taipei, was investigated by distributing questionnaires to those executive staffs in general merchandise stores. In 109 questionnaires received out of 120 issued, 109 are valid. The valid return rate is 90.83%. The data were analyzed by using descriptive statistics analysis, reliability analysis, validity analysis, factor analysis, correlation analysis and regression analysis. The results of this study are summarized as follows: 1. According to the statistical results in regression model, the enterprise scale-customer relationship in business characteristics of general merchandise store shows a significant and positive effect on the forming of industrial cluster. 2. According to the statistical results in regression model, low cost management mode used in business strategy of general merchandise store shows a significant and positive effect on the forming of industrial cluster. 3. According to the statistical results in regression model, the influence of political and economic circumstance reflected in environmental factors of general merchandise store shows a significant and positive effect on the forming of industrial cluster. 4. According to the statistical results in regression model, market competition circumstance and commodities development exerted in industrial characteristic of general merchandise store shows a significant and positive effect on the forming of industrial cluster. The results of this study provide some suggestions for further research.

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Chang, Jin-De, and 張進德. "The Composition of Consumer’s Store Image in General Merchandise Store： Tao Yuan Area as an Example." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/15750536095317554919.

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碩士
中原大學
室內設計研究所
90
The general merchandise store is, as enactments change and market stimulates, gradually changing from past quantity-oriented business model, emphasized on setting up new branches, to recent quality-improved one, characterized as business image’s creation, store atmosphere’s formulation, extra services, entertainment and relaxation provision, and business correlation. Although circumstances are ameliorated by the operators, consumers may not agree anyway. The study makes use of questionnaire on the spot to investigate the composition of consumer’s store image in general merchandise store in Tao Yuan area. By this way, it can further analyze the relationship between store atmosphere’s dimension and store composition’s elements. The analyzed results find that there are four dimensions of the composition, i.e., merchandise, services, store atmosphere and convenience. Firstly, the merchandise quality is most valued by consumers in merchandise dimension, so as clerk services to services, neatness to atmosphere, and parking convenience to convenience dimensions respectively. In addition, the weight value of all dimensions ranks from convenience, merchandise, store atmosphere, to services accordingly. Related certification shows obvious connection between all store composition’s elements and the weight value of store atmosphere’s dimension. Furthermore, there are 7 items elected among 60 store composition’s elements by stepwise multiple regression, which are store’s hardware facilities, parking lot’s sign clarity, promotion advertisements, style of general merchandise exhibits, odor of serving facilities, e.g. toilets and information, artificial lighting’s color temperature, and extra facilities. The 7 elements jointly predict 38.2% of the weight value of store atmosphere’s dimension. Among them, store’s hardware facilities predict the best, which accounts 17.1% of total variances. The study results will help further understanding of the image composition of general merchandise store and its store composition. Furthermore, it will also provide the operators and designers a reference of space management.

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Wu, Yi-Ming, and 吳逸民. "QUANTITATIVE EVALUATION OF THE IMPACT OF GOVERNMENT CONSUMER VOUCHERON THE GENERAL MERCHANDISE INDUSTRY BY DATA MINING." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/50714831974001240358.

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碩士
大同大學
資訊經營學系(所)
97
In response to the global economic downturn, the Government in order to promote domestic consumption to increase business revenue to reduce domestic unemployment and to reduce the impact of economic downturn, the Government issued in the domestic first consumer voucher, the great controversy approach, in essence, on the domestic economic environment, what kind of effect is this study to explore issues. This research is to study how to use data mining tools, combined with the algorithm in line with the purpose of this study module, the case of company information to conduct analysis to the actual business operations and consumer information on actual consumption data sources for this study for in order to consumer voucher consumption and consumption of non-data comparison and coupons issued before and after release patterns of consumption analysis of the data to explain the actual issuance of coupons for department stores have an impact on whether or the effects are? To use as a future government or a department store sales in the relevant possible reference. In this study, sources of information and analysis of planning purposes, will adopt multi-dimensional analysis of Bayesian probability of classification and clustering algorithms to carry out data mining and analysis, the main analytical content for the consumer coupon distribution to consumers before their release after spending approach is different, whether the company's revenue has improved, and coupons issued for the time after the same period last year and year earlier compared to derive the most accurate analysis of the results.

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Jen-Shiuan, Wu, and 吳貞萱. "A Study on the General Merchandise Store and Chain Convenience Store Consumers Response for Green Marketing." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/43056333793521840009.

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碩士
大葉大學
事業經營研究所
93
Green Marketing is a trend of the world. There are many ways of marketing to promote environmental protection and green products for governments and enterprises. This study analyzes response for green marketing and degree of implement for green consumer behavior in the case of General Merchandise Store（GMS） and Chain Convenience Store （CVS）Consumers. It provides a comprehension and reference for publicizing, educating and promoting the green product for government, enterprises, factory owners and consumers. This study shows the following results：（1）In response for green marketing, GMS consumers have significant differences in sex, job；CVS consumers have no significant differences. （2）In degree of implementing for green consumer behavior, GMS consumers have significant differences in sex, level of education and living area. There are significant differences in level of education, job and living area for CVS consumers. （3）GMS consumers have higher degree of agreement than CVS consumers in green marketing. There are no significant differences in green consumer behavior between GMS and CVS consumers. （4）Data analysis of this study reveals, there are no interaction between groups of consumption（GMS and CVS）and sex, living areas.

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Tsai, Wei Ko, and 蔡偉格. "A Business Efficiency Study of the Taiwan Retail Sale of General Merchandise - the Application of Metafrontier Model." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/58086444118806847287.

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碩士
國立政治大學
經濟研究所
96
Since the recession in Taiwan economy has arrived in recent years, it has a great effect on the growth of the Taiwan retail sale of general merchandise. Because the market has been saturated, the competition has become fierce in this industry. How to improve the management efficiency and the industrial competitiveness in the present economic environment is the most important issue of the Taiwan retail sale of general merchandise. 　　This study uses inputs and outputs data of 25 DMUs of the Taiwan retail sale of general merchandise from 2000 to 2006, applying Data Envelopment Analysis with Metafrontier model to evaluate the operational efficiency of those firms. The findings of this study are as below: 　　1. On average, the chain convenience store industry shows more technically efficient than the shopping mall industry. 　　2. The main source for the firms being inefficient is pure technical inefficiency. The returns of scale of the firms are not much related to the types of business operation, but to the firms being the chain store ones or not. 　　3. Comparing meta-frontier model with group frontiers model, we find that there are significant differences in the average technical efficiency levels among the various types of business operation, and the chain convenience store industry is most close to meta-frontier. 　　4. According to the classification of the efficiency by Norman and Stoker (1991), we find a major part of the firms is marginally inefficient and distinctly inefficient. It implies there is a great room for the firms to improve their managerial performance. 　　5. The slack analysis indicates there are differences in the resource wastes between the department store industry and the supermarket industry. The differences mainly come from the technological differences between the two industries. The information generated from the group frontier model is helpful to improve the firms’ efficiency within the group. However, if the firms want to further improve their efficiency, they should rely on the information from the meta-frontier model, which sheds light on the technology gap among sub-industries.

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Gau, Chiou-Rong, and 高丘蓉. "The Comparative Study of Store Image and Purchasing Decision on Convenience Chain Store and General Merchandise Store." Thesis, 1998. http://ndltd.ncl.edu.tw/handle/72870835785211865810.

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碩士
淡江大學
國際貿易學系
86
In the last decade, economic growth of Taiwan is very prosperous. When the GNP moved much above US$6000, the burgeoning type of retailing, for example, department store, supermarket, convenience chain store(CVS), general merchandise store (GMS) ect., has invaded the traditional retailing market and impelled the change of consumer behavior. Consumers are not only the starting point of retailing decision, but also the index of retailing operation. Therefore, it''''s a very important task to understand customers in regard to the retailing proprietors. Kunkel and Berry (1968) indicated that the retailing proprietors should mold good store image in order to attract the target consumers.This study try to find the relationship between store image and purchasing decision on the different type of retailing──CVS & GMS. The data was obtained from a stratified proportional sample of students (including their family) of junior high school and elementary school in Pan-Chaiu. Then the data is analyzed with multivariate statistical analysis and try to verify nineteen hypotheses. The result shows as followings:1. There are different between CVS and GMS on the importance or satisfaction of store attribute.2. Total store image is good or not can influence purchasing decision of customers.3. Shopping type is an important factor to influence store image. And purchasing decision of customers is as different as shopping type.4. Store image and purchasing decision on CVS and GMS are influenced with demographics.

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21

Chin, Bor-Ling, and 金柏伶. "The Impact Of Taiwan Business Cycle Indicator Announcement On Stock Price Of General Merchandise and Trading Categories." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/79039910855516205938.

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碩士
國立臺北大學
企業管理學系
100
The announcement of business cycle indicator is to reflect the present economic circumstances, and to predict for the future. The economic circumstance affect the buying power of consumers, the consumption can be shown by the stock price trend of general merchandise stocks, and trading stocks as well. But what is the relatedness of business cycle indicator and the trends of above stock categories? Does the announcement of business cycle indicator cause remarkable abnormal returns of those stocks? These questions are exactly the objects of this research. The research is using the “Event Study” method, period from Jan. 2006 to May 2011 (totally 65 months), taking the announcement date of business cycle indicator monthly by the Economic Planning & Development Council as the Event Days, to get the data of those 10 stocks of general merchandise and trading stock categories, through the Taiwan Economic Journal Event Study System, and to analysis the abnormal returns of these stocks. Furthermore, to summarize the business cycle indicator data, and analysis them by the “Statistics Analysis System”, using the methods of “Student’s t test”, “Sign Test” and “Sign Ranked Test”, to confirm if the announcement of business cycle indicator does affect the performance and cause remarkable abnormal returns of the general merchandise and trading stock prices, and how is the relatedness.

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Chen, Yung-Chun, and 陳咏均. "Research of the Relationships Among Service Quality, Customer Satisfaction, Switching Cost and Trust on general merchandise stores." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/bjnz7s.

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碩士
長榮大學
經營管理研究所
97
If general merchandise stores want to have their places in this competitive environment and have sustainable operation, service quality must be the key. This means, satisfying customers’ demands, elevating the customer retention, and enhancing switching costs are the important factors for the current general merchandise stores to increase sales revenues. Also, in this study, trust is statistically the biggest factor to customer satisfaction of the corporations. Thereby, in addition to the service quality, it is equally important to enable the customer to create more trust on the stores, which then will elevate switching costs and generate customer retention. Though the products of general merchandise stores are not significantly different, the stores will attract more customers if they are characterized by their local features. When the buyer and the seller have more interaction as time develops, both parties will gradually create the sense of trust. When this trust increases, it will positively affect customer satisfaction and create more profits. In the previous studies in this regard, however, no one uses RSQS scales, conducted by Dadholkar, Thorpe, and Rentz (1996), to analyze the service quality. Therefore, this study adopts RSQS scales as standard to evaluate service quality of general merchandise stores in order to better understand service quality in the current retail stores. The empirical study shows that customer perceived service quality and trust positively affect customer satisfaction. The perceived service quality is positively related to switching costs and these switching costs will be positively related to the customer trust on the corporation, so customer trust is positively affected by the perceived service quality. This study, therefore, suggests that to elevate customer satisfaction, general merchandise stores need to start with their service quality and in the mean time, timely solve customer urgent problems, listen to their voices, and then re-examine their business operation and finally improve their overall service quality .

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Mau, Ming-Ha, and 毛明華. "A Study of the Retail Industry in Taiwan(Refer To Department Stores、Convenience Stores and General Merchandise Stores)." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/65150096849290754473.

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碩士
義守大學
資訊管理學系碩士班
95
The target subjects in the study were Department Stores、Convenience Stores and General Merchandise Store retail business by empirical study. The study started with the understanding and analysis of the background and value among Department Stores、Convenience Stores and General Merchandise Store retail business, then inducted the four patterns, -- Business Model, Revenue Model, Profit Model, Critical Success Factors .after discussing strategies of operation, service and business hours. I will make a comparison among this three cases. This thesis of primary data and secondary data of these three cases were collected that included management strategy, market information, and financial reports. First I used financial reports and Revenue Model to compare why this three cases can have gotten profit and how to get progress and adjust strategic. Second, I used Business Model and Profit Model to find the same and difference in Department Stores、Convenience Stores and General Merchandise Store retail business .After comparison, I can advice which is good for learning and where is bad for adjustment. Finally, the empirical study and the method of SWOT (Strength, Weak, Opportunity, Threat) analysis are used to investigate these three cases. The results show that the Department Stores、Convenience Stores and General Merchandise Store retail business are the leading brand name in the market of retail stores in terms of market share, revenues, and profits. At last, I make a conclusion and advice for the Department Stores、Convenience Stores and General Merchandise Store retail business . Key word: retail business,Business Model, Revenue Model, Profit Model, Critical Success Factors

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高明得. "A Study on Influential Factors of the Elderly’s Shopping Channel Selection for General Merchandise Retailers in Central Taiwan." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/46733156476331122120.

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碩士
國立清華大學
工業工程與工程管理學系
100
The trend of population aging will spread continuously in the world including Taiwan. The phenomenon of population structure changes will result in the transformation of Taiwan’s consumer market. Due to population aging and complete social welfare system, the elderly will become one of the mainstreams of consumer market in Taiwan. The purpose of this study is to identify the factors that may affect the elderly’s shopping channel selection for general merchandise retailers, and also survey the usage for each shopping channel. The primary methods of this study include in-depth interview and questionnaire survey. Through actual interview with 13 senior citizens who must be over 65 years old. We extract 49 factors that may affect the elderly’s shopping channel selection, and then classify each factor into specific dimension. On the other hand, in order to survey the usage of each shopping channel, totally 350 questionnaires were issued. The results of interview indicate many respondents mentioned that supermarket sold various types of merchandises; it can satisfy consumer’s demands of one-stop shopping. The goods sold by department store are more valuable and suitable for gift giving, and respondents also proposed that feel the atmosphere is the main reason driving consumers to shopping. Convenience stores provide service attract senior citizens to consume. There are many benefits of retailing warehouses such as cheaper price, quantity discount and zero interest rate by stages. Besides, the replacement and return mechanism of product is complete, it can be guaranteed to consumers. And the results of questionnaire survey also indicate there are differences between elderly’s usage for each shopping channel. In conclusion, the research points out the elderly have both motivation and influencing factors to choose different shopping channels. Although this study belongs to consumer psychology, it’s based on the concept of human factors engineering. If we want to explore all various factors in the process of consumption, only understand consumer demand truly, so that the enterprise may create friendly shopping environment for elderly consumer.

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Chen, Chi-ming, and 陳繼明. "A study on the image of the trademark of the general merchandise,wholesale and retail business in Taiwan." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/29406626003182901567.

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碩士
國立雲林科技大學
視覺傳達設計系碩士班
94
The study selects the questionnaire survey to conduct research on the trademark image of wholesales and retail sales in Taiwan. A range of 53 samples collected altogether, a population of 200 people with non design background in northern, central, southern and eastern Taiwan are inquired by means of questionnaires exerting seven-point scale semantic analysis and adopting 10 groups of semantic lexicons of varied adjectives. The method of purposive sampling is conducted and the returned effective questionnaires include 160 copies. After concluding the survey of consumers, the results of analysis are as follows: 1. Comparative analysis of survey results of testees from the perspective of the current trademark status: (1) From the total tested samples, the testees from a wide scope of fields and backgrounds share a common opinion that 7-ELEVEN outstrips in terms of the legibility of the trademark, industrial characteristics and coloring all ought to correspond to the color imagery and design of the trademark. Then comparing with the obtained results of analysis of current trademark status, the trademark form of 7-EVELEN, according to the seven-form classification model of New Decomas (Design Conscious Management Strategy) in Japan (NAKANISHI Motoo as a representative) and Lin, Pan-Song (1985), are categorized as the 4th classification that the design comprises the brand name of an enterprise or combination of prefix and pattern as the subject matter; in the analysis of trademark shape design components, 7-EVELEN belongs to Category 2, a combination of shape components (the word plus pattern), which is also selected by the testees with varied educational backgrounds in the part of trademark and legibility in correspondence to the trademark design of 7-EVELEN. (2) From the perspective of color components in the business characteristics of the enterprise trademark, testees from different backgrounds (design and non design) assume in consensus: <1> Among all of the samples in northern, central, southern and eastern Taiwan, red (R), orange (O) and blue (B) are the most representative colors in ordering of frequency. In particular, yellow (Y) and green (G) are chosen by those of non-design background. Compared with the results of the current trademark status, the color frequency scale of trademark design, the used colors are in sequence red (R) → blue (B) → yellow (Y), green (G) → orange (O) → purple (P) → pink (PK). The current used frequency colors of non-color trademark design are white (W) → black (BK) → grey (Gy), and white is applied in 30 enterprises while red in the color design is used in 28 ones. Based on the integral color frequencies, white in non-color design surpasses red in color. The foregoing results of the color survey signify business features of wholesales and retail sales the best and the study strongly suggests giving a priority in selection of colors. <2> From the perspective of elements of the enterprise trademark, the top frequently chosen requirement of the best trademark design among testees from different areas and educational backgrounds is figures, a lot more critical than words (names) and colors—that is, figure application presents its importance in a trademark. Figures with rich patterns and general characteristics give a stronger impression to consumers, easy to be noted and remembered. Figures regarded as an interface of communication, the entrepreneurship and cognition of customers shall be taken account of in order to convey a more precise symbolic image of the enterprise. <3> In terms of legibility of trademark design, the most frequently chosen option is a combination of the figure and word (name), much easier to discern. Compared with the results of the current trademark status, the color frequency scale of trademark design, in comprehensive shape components (the word plus pattern), the Category 1, the combination of the word and figure, consists of 7 companies while Category 2, the separated word plus figure, consists of 16, 23 in total amount. The highest frequently used percentage corresponds to the survey findings. <4> In terms of media sources of the trademark, the most influential media that gives rise to the most impressive image is TV commercials according to the finding of the survey, which in realty reflects the effects on testees. <5> According to the survey of image sources of the trademark, the media advertisement or commercials that cause the most powerful impression are chosen in the highest frequency by the testees. From the perspective of media market sharing, they result in the far more remarkable impact on the testees than enterprise service, product using experience, relatives’ recommendations and personal preference. 2. Analysis of image factors of the business trademark: After gathering statistics of factor loading of samples in the trademark survey, the study terms three elements as the “emotional factor”, “value factor”, and “age factor”. Next, based on the factor score of each testing sample, the factor dimension, independent dimension, spatial components of the factor score and independent sample T test are calculated. The study objectively investigates the viewpoints of testees over the trademark shape, color components, image attributes and others, researches into the current trademark status of wholesales and retail sales in Taiwan and concludes with the findings of data and figure statistics as well as suggestions in expectation of providing references to the corporations, designers and researchers to come.

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Pei-Yuan, Yen, and 顏珮媛. "The study of marketing Strategies on retailing industry in Mexico--a case study of chain general merchandise stores." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/54942789546803357894.

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碩士
淡江大學
拉丁美洲研究所
88
Recently, owing to the different current of consumption which resorts to originality, variety, fastness and service, the galloping emergence of general merchandise stores becomes a fad of the time all over the world. Under this circumstance, the potential of the market of Mexico, with 92 million populations, can not be dismissed. For adapting themselves to the change of market structure and the new environment, the retailing industry in Mexico presents new styles of management. The thesis, based on the documents of marketing strategies on retailing industry and case study, is to analyze the marketing strategies of chain general merchandise stores in Mexico. The conclusions are followed as bellow: 1. “Los Tianguis” and traditional retailing industry are gradually replaced by the general merchandise stores. 2. The main direction of Mexican retailing industry in the future is to build strategy alliance with foreign companies. 3. The crucial factor for the future success of Mexican retailing industry is “territory selection.” 4. The Mexican retailing industry tries to break the frame of territory selection. They understand the way to survive is to meet the needs of their customers. 5. The Mexican retailing industry is the best influx for the manufacturers to get into the North American and Latin American markets. 6. Shopping online and consumption by installment and with credits will become the new shopping tendency.

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LING, HUANG YA, and 黃雅玲. "Relationship between Emotional Labor and Well-being of General Merchandise Workers in Kaohsiung：The Moderating Effect of Workplace Friendship." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/8x43a7.

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碩士
國立高雄應用科技大學
人力資源發展系碩士班
103
This study explores the relationship of emotional labor and well-being of general merchandise workers in Kaohsiung. In addition, this study examines the moderating effects of workplace friendship on the relationship of emotional labor and well-being. The research method includes literature review and survey. The sample of this study was general merchandise workers in Kaohsiung. A total of 400 questionnaires were distributed, 331 valid questionnaires returned. The valid return rate is 82.75%. The collected data were analyzed by descriptive statistics, T-test, one-way ANOVA, Person's correlation analysis, exploratory factor analysis and hierarchical regression analysis. The results are as follows： 1. Emotional labor has significant negative effect on well-being. 2. Workplace friendship has significant positive effect on well-being. 3. Workplace friendship has a moderating effect on the relationship between emotional labor and well-being. 4. General merchandise workers with different characteristics will lead to differences in emotional labor, well-being, and workplace friendship.

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侯雅玲. "The Research of Key Successful Factors of e-Learning in General Merchandise Retail- Case Study of P Company." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/43544928017810036071.

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碩士
國立高雄師範大學
人力與知識管理研究所
99
As people embrace knowledge-based economy, it is inevitable that human resource has become the most valuable essence for enterprises. Thus, “e-learning” be introduced to companies since it could easily applied knowledge and technology to any organization across global in the real time. E-learning could facilitate companies’ competitiveness. However, few documents dedicate to explain how install e-learning in retail business could benefit its growth of sales. This research emphasis in below aspects: (1)Motivations for introducing e-learning to retail business (2)The problem-solving resolutions and patterns as introducing e-learning to retail business (3)Strategy chooses for introducing e-learning to a retail business (4)The crucial facts for successful introducing e-learning to a retail business (5)The valuable strategies for any retail business who might consider to apply e-learning to its organization This research adapts case study and in-depth interview, hoping to scrutinize how e-learning could benefit in a retail business. In this research, Company P, a middle size cosmetic department, endeavors in expanding domestic retail market. Company P set up a goal of expanding a hundred stores and reaching sales amount of hundreds of billion. When Company P adapted e-learning in 2007, it has met with low rate of resignation among new employees, reducing training expense of new staffs, stabilizing higher rank staff and decreasing customers’ complains. This research wants to demonstrate how company P could serve as a reference for others who are interested in introducing e-learning into a company. This research has also found that Company P facing a great stress as it rapidly expanding a hundred store. The company itself has met with challenges such as unable to provide efficient training to its employees. This offers a perfect timing to introducing e-learning to Company P. Company P had also experience other difficulties including lacking efficient computer equipments, lagging behind stuffs and encountering conflicts as introducing new policies. Company P could easily update its computer equipments; however its most challenges lie on the complicated cultural sides of demanding, for instances, staffs’ learning habits, allocated time spending and attitudes of embrace innovated policy. Company P currently adapts a forceful way to execute its policies with employees’ grade evaluation. This research assumes that if a retail company has well equipped its equipment, it could benefits for introducing e-learning in various stages: introducing professional team in early stages, utilizing systematic training strategy in the process and efficient links to the outcome at the late stage. The most crucial factor indicates the involvement of high rank management. This research suggests Company P and other companies who are planning to adapt e-learning should seek more various courses for its company. Company P should keep tracking of how it adapt e-learning, which could greatly benefits from standardize its process and pass down this valuable experience. Also, Company P could take advantage of applying for government’s subsides to enhance its e-learning.

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Li, Kun-Chung, and 李昆忠. "A Study of Strategic Alliance used by Data Envelopment Analysis - A Case Study of General Merchandise Industry in Taiwan." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/26145525559048882133.

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碩士
開南管理學院
資訊及電子商務學系
94
In recent competitive business environment, increasing competition becomes a very significant issue for enterprises. Many companies are looking forward to strategic alliance for enhancing their capability and realizing their business roadmap. The objective of this paper is to develop an effective method to assist enterprise to evaluate the operation efficiency and find the candidate priority of strategic alliance under several different inputs and outputs. Moreover, analyze resources reallocation after alliance. The TSSA (Target Selection of Strategic alliance) approach is developed by combining with DEA (Data Envelopment Analysis) and heuristic technique to efficiently find the alliance candidate in complicatedly conditions. Numerical exercises based on Taiwan realistic data are conducted. To implement this model, the information of 13 major companies of Taiwan general merchandise industry which went public is completely collected. ETMall is selected to be our target company. The results demonstrate that our method can help the ETMall effective explore the best efficient candidates for alliance and expand their business strategy.

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Kuan-Ying, Lin, and 林冠瑩. "Applying Two-factor Theory to Analysis Repurchasing Consumers’ General Merchandise Store Choice-An Empirical Study in Tao-Yuan County." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/97691519699307620347.

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碩士
萬能科技大學
經營管理研究所
93
As the growing of GMS in Taiwan, the Customers had asked for more in the service of GMS. Nowadays, the GMS had already improved in several aspects, such as Store Image, Store Atmosphere, Service Enhancement, Leisure Facilities…etc. In December 2003, there were opened 2 new GMS in Tao-Yuan County which with 1.8m official population. That make this region became the most competitive of GMS business in Taiwan. The growing number of GMS had forces the declined Sales of each store. This study’s major concern is to know repurchasing consumers’ general merchandise store choice. SPSS For Windows 10.0 analyzed data of total 339 questionnaires. We use overall and individual check to analysis.The results of this study indicate that： Overall 1. Customers have to satisfy the hygiene factors of GMS’ store look that they will repurchase. 2. Customers have to satisfy the hygiene factors of GMS’ reliability that they will repurchase. 3. Customers have to satisfy the hygiene factors of GMS’ staffs’ interaction that they will repurchase. 4. Customers have to satisfy the hygiene factors of GMS’ problem solvability that they will repurchase. 5. Customers have to satisfy the hygiene factors of GMS’ related policy that they will repurchase. 6. Customers have to satisfy the hygiene factors of GMS’ environment of shopping streets that they will repurchase. Individual 1. Customers have to satisfy the hygiene factors of GMS’ store look that they will repurchase. 2. Customers have to satisfy the hygiene factors of GMS’ reliability that they will repurchase. 3. Customers have to satisfy the hygiene factors of GMS’ staffs’ interaction that they will repurchase. 4. Customers have to satisfy the hygiene factors of GMS’ problem solvability that they will repurchase. 5. Customers have to satisfy the hygiene factors of GMS’ related policy that they will repurchase. 6. Customers have to satisfy the hygiene factors of GMS’ environment of shopping streets that they will repurchase. 7. Customers have to satisfy the other factors of GMS’ environment of shopping streets that they will repurchase. This study use individual check to analysis customer’s choice. Indiuidual check is more close to customer’s choice and tells the different from every individual customer. We suggest that GMS should discriminate the different from every individual customer while they are giving service, and offer different service to different customer.

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Lee, Shu-hua, and 李淑華. "The Study on the Influence of Motivation for Organizational Development Based on the Case of General Merchandise Consolidators, Inc." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/78100756736777228914.

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碩士
國立臺灣科技大學
企業管理系
101
Case company is a company providing the service for the logistic of customers’ goods and products. As far as the operation is concerned, the outstanding sales representatives will be the most important factor, whereas the cultivation of the professional sales representatives should cost at least five years. The almost 50% of Case company’s sales result from the sales team, with nearly 80% of the team’s sales resulting from a few senior sales representatives. For the long time, the company overrates personal performances, leading to the limited development of company by the performance-oriented and personal-based organizational culture. Jennifer, the new CEO since 2010, envisions the risk for the long-term operation, if the sales team couldn’t effectively enlarge the organization and keep experiences in the company. How would Jennifer deal with the dilemma in the sales team since the long time? This study will explore the issues such as organizational culture, leadership style, motivation, organizational change, organizational identification.

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Wei-Fun, Tzn, and 蔡維藩. "The general merchandise store construction space operational type condition and the fire protection seeks asyium research the security evalution." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/83810649353238659168.

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碩士
中華大學
建築與都市計畫學系碩士班
94
In the last few years, because of shopping habitual changes of people, glorify" buy the foot, low price and park the car the large wholesale center( be so called the general merchandise store) that make a convenience of once", grow profusely and quickly the sort and establish. And in the environment of the such competition, the general merchandise store has been marketing policy that light with" to measure the price of system" can attract crowd of people and buy the times of spirit, and how to construct a high-quality shopping environment, just promoting the way of the competition ability root. The general merchandise store is to make retail price business to concentrate, consuming to distributes the condition the formation space intensive and height the exploitation turn of distribute, opposite also make an exaltation that consume the population. When the fire takes place, may cause the direct or indirectly and major life property injury. Therefore, how to promote general merchandise store space usage and safeties, to provide the shopping a security, have the shopping environment of the safe, secured, sound society (3 S), for current an important lesson. This research aims at the general merchandise store of Taipei City to carry on the sampling, and carry on the general merchandise store usage space type approval investigate and seek refuge the security calculation valuation analytical, get the following conclusion:  Space type of the classification is analytical, have to pay this kind of type place flat surface to install the type to can be divided in to scatter about the core and a side core types two category types.  The general merchandise store inner part aisle width is while designing, at the request of above 2.5m, and then look after both sides of the user at the same time and security.  The main exit and entrance in general merchandise store is while establishing, the width is at the request of above 5m, and the exit and entrance adopts to separate the constitution, and then look after both sides of the user at the same time and security.  Inside the general merchandise store if aisle two the sideses all adopt the high cabinet form decoration, should enhance the refuge on the aisle designation marking, and move the line to understand to turn simply, to avoid the creation maze effect, the difficulty that cause the personnel to seek refuge the top.

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Chung, Chen-Hung, and 鍾振宏. "General Merchandise Store To Mainland China For Investment Into The Entry Timing Case Sstudy—First-Mover Advantages PerspectiveOf RT-MART." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/74814291734188848982.

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碩士
中國文化大學
企業實務管理數位學習碩士在職專班
100
Abstract This study focuses on the considerations advanced by the existence of advantage? And in what context, to adopt advanced strategies of the company who have a better performance of the performance. Study is set to direct investment in mainland China's Taiwan, respectively, to obtain the necessary information to do through study and research. And by the last time and mode of entry into the literature to find out the first two points of the common elements to the proposed research framework, and to explore ways the case, by the operation of three General Merchadising Store in mainland industry, to identify elements of the middle of the relevance, and to make propositions. The study found that in this study the following conclusions: 一. Different types of barriers to entry will affect the access time,entry mode choice. 二. Different time entrants into the business barriers to entry encountered a different type. 三. Enterprises have access to different types of capabilities will affect the timing, entry mode. 四. Business has its optimal timing and mode of entry into the match mode. 五. Is not a dominant first-fits-all theory, this advantage has to play its proper assumptions.

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shu-jing, xu, and 許淑淨. "Analysis the Feasibility on Implement VMI and Expect Performance Assessment of the Retail Sale of General Merchandise of Convenience Story." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/51736298820744908538.

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碩士
國立高雄應用科技大學
商務經營研究所
93
Present enterprises often think how to promote the efficiency of supply chain, about making cost reduce and profit raise. Stocks control ability is one of the factors of key success. More and more enterprises adopt Vendor Managed Inventory to expect to satisfy consumer demand and fast adjusting ability in the market with commodity. Improving supply chain’s bullwhip effect makes most use of low circulation of commodities cost in the commodity channel. Because VMI has already a lot of cases of success in the retail business, for this reason, this research wants to analysethe feasibility on implement VMI and expect to perform assessment of the retail sale of general merchandise of convenience story. The first, I made up 4 dimensions and 30 principles to support VMI assess the basis in performance by historical literature. The Second, by this way of visiting and reference to the questionnaire to fill out and answer to help enterprises made the performance assessing that uses fuzzy theory and analytic hierarchy process. Finally, the convenience story belongs to a bit in success on the performance that expects to perform VMI is weighed. But project executor saying” about the analysis the feasibility on implement VMI of the retail sale of general merchandise of convenience story is very identify but valuation is not high.”

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CHANG, YA-WEI, and 張雅薇. "The Relationship between Service Quality and Post-purchase Behavioral Intentions Based on the General Merchandise Stores in the Tainan Area." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/75794798547256825294.

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碩士
南台科技大學
工業管理研究所
93
Service quality is a key concern for businesses to retain their competitive strength, especially for those service-oriented companies. In order to improve the service quality, companies need to understand customer’s perceptions on the service quality provided by the companies and how the service quality affects the customer’s post-purchasing behavioral intensions. Thus, in this research, we conduct a survey based on the SERVQUAL to explore the relationships between the service quality and post-purchasing behavioral intensions for general merchandise stores in Tainan area. The analysis results of the survey indicate that (1) there is significantly difference between the customer emphasis and satisfaction toward service quality; (2) in demography, age, education, occupation and family monthly income have significantly difference with various dimensions of service quality; age, occupation, and family monthly income have significantly difference with various dimensions of post-purchasing; (3) there exists a positive relationship reflected by the dimensions of service quality, loyalty and pay more; and (4) customer ’s post-purchasing behaviors are significantly influenced by the service quality. In accordance with the observed results, several strategic suggestions are proposed for the general merchandise stores in the Tainan area to improve their service quality.

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Li, Yen-Hsien, and 李姸嫻. "The Exploration of Relationship between the Marketing Promotion Expenditure and Sales Performance in General Merchandise Retails: The Evidence of M Company." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/52642303908377799990.

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碩士
淡江大學
企業管理學系碩士在職專班
95
Lots of academic and empirical researches pointed out that the concerned mostly for most companies are to make a reasonable and appropriate distribution to secure maximum profits. Judging from the operation of marketing practice, a majority of companies budgeted their marketing expense are in accordance with the budget ratio used in the past years, or through the conference resolution to make a joint decision, all of which is short of quantified and scientific result expectation, sometimes even ignores the practical demands, so it often causes an unnecessary resource waste. The effective deployment of resources, therefore, becomes considerably important and worthy for this study to explore. 　　This study is taking the M Company in general merchandise retail business as the case, and the purposes of this research are: 1. To explore the relationship between marketing promotion expense and sales performance in general merchandise retails; 2. To explore the relationship between combination of the marketing promotion and sales performance. 　　This research takes the marketing promotion expenditure (includes media project, SP activities, event activities, card-friend activities, and art-displaying project) as the independent variable, and the sales performance as the dependent variable, so as to explore the relationship between them. Through statistic analyses, there are following findings: 1. The higher the expenditure of total marketing promotion expense, the better the sales performance. 2. The influence of individual expenditure of each variable in marketing promotion mix on sales performance is different. 3. The higher the expenditure of total marketing promotion mix, the more the customer patronage. 4. The influence of the individual expenditure of each variable in marketing promotion mix on the number of customer patronage is different. 5. There is no significant correlation between expenditure of the total marketing promotion expense and purchasing amount per patronage of customer. 6. The influence of individual expenditure of each variable in marketing promotion mix on the purchasing amount per patronage of customer is different. According to the findings mentioned above, the expenditure of each variable in marketing promotion activities has different impact on the sales performance. To create a good sales performance, therefore, it is necessary for a company to distribute the expenses properly to various marketing promotion activities.

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NENG, CHANG SHENG, and 張勝能. "The connection Study of Customer Complains Behavior for Japanese General Merchandise industry, Solve complain, Satisfaction and follow-up Behavior of Customer." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/22742120030953758822.

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碩士
大葉大學
國際企業管理學系碩士在職專班
95
Since 1852 the department store was established in Paris, it has been play a role for the economy window of modern city. Conductors (owner) gradually attract their customers by comfortable environment, fashion products and excellent services; however the customer complaint still will cause the affection for the department store by the ways in direct and indirectly. The motive for this research was because the importance isn’t less than the customer satisfactions in positively. The main purpose of the service business is to satisfy the customer’s requirements. Furthermore, the quality of service was judged by the customer personal assessment specially each one has different evaluation basis on different demand. It will preserve most unsatisfied customers (approximately 95%) if the customer’s complaining has been settled well in effective and properly. Therefore, the store managers had adjusted the gravity of business from “attack strategy –attract new clients” to “defense strategy –hold loyal clients”. In the past, the service quality of the department stores of Japan is well-known in the world. In recent years, the department store of Taiwan all boasted Japanese-style services and the Japanese department store is superior to Taiwanese department stores in the concept of consumers. According to the actual conditions in Taiwan, could the theory of Japanese service be into practice in Taiwan? The main purpose of this research is to discuss the relationship about the domestic Japanese-style department store deal with the customer complaint, process way, satisfaction and successive behaviors. We were selected the sampling of respondents from the customer group of Japanese-style department stores as the research targets in three major urban city of Taiwan (Taipei, Taichung & Kaohsiung) by the questionnaire survey. We have issued the questionnaires totally in 600 copies, returned 571 copies back, minus 41 invalid questionnaires and final valid questionnaires are for 530 copies & effectiveness ratio is 92.8%. This research was adopted SPSS and AMOS as the statistics analysis implements. Using the different analysis methods on questionnaires such as Reliability Analysis, Efficient Qualifying, Descriptive statistics, Independent-sample T-test, Single Factor Variety Analysis, Element Analysis and AMOS Routes Analysis. After checking and examination the data analysis carefully, found the conclusions as follows: 1. There is the positive and significant influence between the customer complaint cause and complaint behavior. 2. There is the positive and significant influence between the customer complaint behavior and complaint disposal. 3. There is the positive and significant influence between the customer complaint disposal and satisfaction. 4. There is the positive and significant influence between the customer satisfaction and successive behavior. 5. There is the positive and significant influence between the customer complaint cause and satisfaction. 6. There is the positive and significant influence between the customer complaint behavior and satisfaction. 7. There is the positive and significant influence among the customer complaint cause, complaint behavior, complaint disposal, satisfaction and successive behavior in the different system of department stores.

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Kuo, Minghsin, and 郭明星. "The Effect of Product Knowledge and Perceived Value on Consumers’ Purchase Intention-Using General Merchandise Store’s Private Brand’ Products as Examples." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/p7954d.

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碩士
大葉大學
管理學院碩士在職專班
101
With the vigorous growth of general merchandise market, it triggers the change of people’s consumption patterns, from shopping in different small grocery or specialty stores for several goods gradually into buying everything they need once in a mass general merchandise store. In order to gain more customers, all general merchandise sellers have been innovating their manage tactics; they even develop their own private brand as the main competition strategy. So, the reasons that influence the sales rate of private brand are the focus of this research. The results of the early researches support that consumers’ product knowledge、perceived value has an influence to their purchase intention, however, there were some other researches indicated that the connection of the three aren’t that obvious. Therefore, base on the different results of early similar researches, reexamination and discussion is worthwhile. The assumptions of this research will be verified by reviewing early documents to build up the operational definitions of product knowledge、perceived value and purchase intention, and to design the questionnaire base on their definitions in order to collect valid data. The research process will be dividing into two stages of data collecting. The first stage is pretest, mainly focus on prelim of questionnaires to examine its’ consistency. The second stage is formal research, by giving questionnaires, 538 participants’ data with the experience of shopping in general merchandise store were collected. The result of this research found that product knowledge、perceived value and purchase intention of consumers had a positive connection. By using hierarchical regression analysis to control the demographic variable of samples, and to survey the R square of product knowledge、perceive value to purchase intention. Excluding the influence of demographic variable, consumers’ purchase intention to general merchandise store’s private brand will positively influenced by the product knowledge and perceived value they acquired. The result of this research has proved that product knowledge will increase customers’ purchase intention through perceived value, and it’s the effect of which plays a mediating role in the process of product knowledge influence purchase intention. Though the result has proved the connection among product knowledge、perceived value and purchase intention, but, there are parts that worth a further research and clarify. So, according to the results mentioned above, the author provides some related suggestions and directions of future studies in this research.

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Liu, DengHer, and 劉登和. "The Store Image of Retail Industry and Marketing Mix Strategy - Use Convenience Voluntary Store and General Merchandise Store as an Example." Thesis, 1994. http://ndltd.ncl.edu.tw/handle/18823060137900694014.

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Hsiao, Chi-Feng, and 蕭吉峰. "The Effect of Relational Benefits, Alternative Attractiveness and Relational Commitment on Switching Intentions—An Example of General Merchandise Store in Taipei Area." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/26373555672175100078.

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碩士
真理大學
管理科學研究所
93
This study aimed to explore the effect of relational benefits, alternative attractiveness and relational commitment on switching intentions. 400 questionnaires were distributed and 393 questionnaires were collected, the effective rate was 98.25%. LISREL analysis were used to test the hypotheses. The major findings of this study include: (1) relational benefits has influence on relational commitment; (2) relational commitment has negative influence on switching intentions.

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CHE, SHU WEI, and 許維哲. "The Promotion Activity and Customer of Perceived Vaule for Purchase Intentions Based on the General Merchandise Stores in the Chia-Yi Area." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/03346637896011906879.

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碩士
南台科技大學
行銷與流通管理系
97
Abstract In 2008 the global financial tsunami victims will not attack Taiwan to the world body, the February 2009 publication of the Directorate General of Budget GDP gross national product this year, -2.97% for the biggest decline over the years, in addition to the government to save the economy, the industry had no not brains, how in the midst of recession, and blaze a path of its own. To attract consumers, so that trend growth of the company turnover. In view of this, according to this study the views of consumers to explore the discount store promotional activities (Buy thousand get hundred free activities) and the customer perceived value of the impact on purchase intention. Chiayi City, Carrefour store consumers,send out 220 questionnairs got back 200’s 90% of the recovery. The SPSS 10.0 Statistic method was applied through the use of descriptive statistics、 T-test、Reliability analysis、Anova,finally to the results of the study to do with the actual authentication discussed. Survey by the Department of comparison and analysis of the whole, the study found that: 1. Buy hundred get thousand free activities and customer perceived value has a significant impact 2. Customer perceived value on the purchase intention no significant impact 3. Buy hundred get thousand free activities and purchase intention a significant impact 4. Different demographic variables to buy hundred get thousand free activities , the customer perceived value and purchase intention to structure the purchase of some significant differences in levels of gender on purchase intention there were significant differences in buying professional to buy hundred get thousand free activities, customer perceived value and purchase intention were significantly differences in level of education to buy hundred get thousand free activities , customer perceived value there were significant differences in family income to buy hundred get thousand free activities , there were significant differences in purchase intention, marriage to buy hundred get thousand free activities , there were significant differences in purchase intention. For these findings, the Department will be to study the conclusions of the whole and make recommendations for the provision of discount store industry to improve the strategy of the future reference.

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Lee, Fang-Yu, and 李芳瑜. "The Study of Customer Characteristics on the Demand of Handbag Packaging Design and Customer Satisfaction-A case of General Merchandise Industries in Taipei." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/79954810376368154626.

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碩士
國立宜蘭大學
應用經濟與管理學系經營管理碩士班
100
In past studies, found that the packaging design of the preference of consumers have positive effects on purchase intentions ." Consumer characteristics" has been an important factor in consumer behavior , Recent studies in the past for the packaging design for consumer characteristics of very few, and most data show that the total turnover of the department store is the highest in the whole, while Taipei is the highest in spending power. Accordingly, this study will explore of Customer Characteristics on Handbag Packaging Design and Customer Satisfaction & demand of relevance, Main subject is consumer in Taipei department store. In this study, the general consumer characteristics as the main research dimensions, studies have shown that personality traits, lifestyle, packaging design satisfaction, importance has relevance. The consumer for overall satisfaction of handbags of packaging design in Taipei department stores in terms of are between the level of satisfaction, especially part of the “material”, “color”, and ”size”, which have high degree of satisfaction and importance, should be maintained. Another main improve the "texture" .therefore, suggest that enterprises should more attention to bag packaging design, and addition of the art department and coordinate Corporate Culture and style of the design modifications, to achieve the high satisfaction, and stimulate consumer purchasing behavior.

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Hsu, Jung-Lien, and 徐榕聯. "The Study of Marketing Strategies on Retailing Industry in Mainland China - A Case Study of General Merchandise Stores in East Coast of Mainland China." Thesis, 1998. http://ndltd.ncl.edu.tw/handle/08787283880854889760.

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碩士
淡江大學
中國大陸研究所
86
After a survey of the domestic literature, we discovered that most the academic theses pertaining to retail marketing were mainly focused on marketing only. This thesis, however, is the first one, based on the viewpoint of retail industry, to logically gather and induct all the literature to retail marketing strategies, and to extend the "retail marketing strategy model" to analysis the eight cases of general merchandise stores in Mainland china. In addition, this research also divides the evolution and development of the retail industry in Mainland China into three steps: (1)planned economy era, (2)merchandise market and retail industry normalization era, and (3)the current retail industry situation era. And each of them is further discussed in the coming chapters. 　　The case studies of this research were based on general merchandise stores in Mainland China, which have been becoming popular just since 1995. In fact, this is the first master thesis that not only looks into general merchandise stores, but also had interviewed with them. This is an exploratory research. By facing the constraint of a limited number of general merchandise stores in Mainland China, I therefore adopt the method of case-study. However, this kind of method not only can overcome the restriction in sampling, but also get the benefits of deeper communication, which provided conditions for theory and practice to be combined together and justify each other. The first research conclusions are as follows: 　　1. For those retail investors who presently invest in Mainland China''s retail market, general merchandise stores are considered as the best choice for their investment. 　　2. Under the reform of economic system toward market normalization in Mainland China, all people enjoy increment in income and improvement for living standards, retail investment has to continuously introduce new way of operation in order to satisfy consumers'' needs. 　　3. The general merchandise stores can fully match with the idea of low prices which were the demand of the Chinese people in socialist market system. 　　4. International large-scale retail enterprises are now aggressively entering into the retail market in Mainland China. 　　5. Compared with the evolutional process in other developed countries, such as USA, Japan, and R.O.C in Taiwan, it is almost the same for the new operational pattern that occurred in Mainland China''s retail industry. 　　6. Many of the general merchandise stores in Mainland China selected border areas between cities and villages as their location, in order to reduce costs and minimize the trouble for selecting location. 　　7. For those new set-up general merchandise stores in Mainland China, who join venture with international large-scale retailing enterprises, can enjoy great benefits by using join venture partners professional skills. 　　8. Providing the credit cards for payment will be more popular and widely accepted by all general merchandise stores in Mainland China. 　　9. Paid advertising media is seldom used by general merchandise stores in Mainland China, except for publicity during opening period; it is expected that the frequency of using such media will be greatly heightened in future as more competitors enter into the Chinese market. 　　10. To match with characteristics of Mainland China''s retail market, those general merchandise stores with joint-venture pattern are now endeavouring to practice localization policy. 　　11. In a rather closed Mainland China''s retail market, those retail investors can make their operation more smoothly through good public relations, and fine personal relationships with both top political and business key men. 　　At present, the retail industry in Mainland China is still greatly restricted for investment from overseas international business, therefore, there are a lot of localized unique features in this business. However, in the premise of entering into the WTO, it is anticipated that the movement toward internationalization for Mainland China''s retail industry will surely be faster than ever before. In such case, Mainland China''s retail industry will develop into a brand-new way between internationalization and localization in the future.

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Sung, Jung-Sheng, and 宋融昇. "A study of Store Image of General Merchandise Store, Time-limited Discount Promotion effect on Consumer Purchasing Willingness—a Case Study on Consumers of Taipei City when purchasing laptop." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/25471128832188024275.

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碩士
國立交通大學
管理學院碩士在職專班國際經貿組
95
As the increasing competition, retailers expect to satisfy consumer on the marketing matrix including product, place, price and promotion in order to stimulate the purchasing willingness of consumer and raise the sales. Time-limited discount Promotion is a kind of promotion strategy for selling, which can make consumer feeling the instant demand and stimulate the sales in a short time. The message of Time-limited discount Promotion could attract the attention of consumers, and tend to make the consumers focus on your products first when using this strategy in such a broad range of products. The motivation of this research is focusing on three points: 1. the purchasing process of consumer. 2. Will the Time-limited Promotion discount influence the purchasing willingness of consumer? 3. Will the Store Image influence the purchasing willingness of consumer? 392 valid questionnaires were collected for this research and were used to obtain the following result: The purchasing willingness of consumer was influenced by the time-limited discount promotion; the purchasing willingness of consumer was influence by the store image. Key Words: sales promotion, time-limited discount promotion

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Hsieh, Yun-Yen, and 謝昀燕. "A Study of the Relationships among Customer Incivility, Job Burnout, Surface Acting, Coworker Support and Turnover Intention: the Case of Service Personnel in the Hardware and General Merchandise Industry." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/awe5n3.

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碩士
國立屏東大學
行銷與流通管理學系碩士班
104
In the field of service industry management, the reasons resulting in staff for leaving have already become the major subject which organizations most concern about. The past research indicated that emotional labor and job burnout might be the important factors of causing turnover intention, and the negative impact caused by customer incivility in recent years also attracted wide attention of scholars. Therefore, the aim of this study is to explore the causal relationships among customer incivility, surface acting, job burnout and turnover intention of service personnel. In addition, we also examine the moderating effect of coworker supports on the link between customer incivility and job burnout. In this study, the research objects are the servicers in the hardware and general merchandise industry. The paper questionnaires were distributed for the service personnel, and made 243 valid ones. The SPSS statistical software was applied to analyze the valid questionnaires. The results showed that: (1) customer incivility has a positively significant influence on job burnout; (2) customer incivility has a positively significant influence on surface acting; (3) the impact of surface acting on job burnout is positively significant ;(4) job burnout has a positively significant influence on turnover intension; (5) the influence of surface acting turnover intension is positively significant; (6) coworker support has a positively moderating effect on the link between customer incivility and job burnout. The discussion of this research results could provide some suggestions and recommendations to academia and industries for reference.

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Chuang, Ming-Hsien, and 莊明賢. "Symbiotic Strategy for General Merchandiser and Specialists:An Investigation into Product Mix and Personal Service." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/15443771174614148774.

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HAJDŮCHOVÁ, Jana. "Tržby z prodeje zboží a jejich uznání podle ČSÚ, IAS, US GAAP; dopad na výsledek hospodaření podniku." Master's thesis, 2007. http://www.nusl.cz/ntk/nusl-46065.

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This master thesis applies to the revenues from the sale of goods and their recognition in accordance with the Czech accounting standards, IAS and US GAAP. Particular chapters contain analysis of chosen problems of merchandise (goods) {--} its definition and pricing, problems of cost and income from the sale. The biggest part of the thesis is deals with the recognition of revenues from the sale of goods. At first were characterised and analysed individual methods of revenues recording, which were usefully completed with a concrete case applied to Czech accounting standards, IAS and US GAAP, with addition of the impact on the trading income of the company.

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Dissertations / Theses on the topic 'General Merchandise'

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