Academic literature on the topic 'Gillette'

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Journal articles on the topic "Gillette"

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Nebeling Petersen, Michael, and Karen Hvidtfeldt. "“The best men can be”." Kvinder, Køn & Forskning, no. 1 (December 15, 2020): 6–18. http://dx.doi.org/10.7146/kkf.v29i1.123445.

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In January 2019, the company Gillette released a short movie “We believe” as advertisement for the brand. In the ad, Gillette reframes their slogan from “the best a man can get” to “the best a man can be.” Connecting the video to the #MeToo movement and critiquing ‘toxic masculinity’, Gillette portrays a new, more responsible, gentle, empathetic masculinity for “the men of tomorrow.” In this article, we present and discuss theories and strands of masculinity studies, and we analyze how the short movie portrays contemporary masculinity vis-à-vis these theories. Our argument is that while Gillet
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Prettyman, Gib. "Advertising, Utopia, and Commercial Idealism: The Case of King Gillette." Prospects 24 (October 1999): 231–48. http://dx.doi.org/10.1017/s0361233300000351.

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In the history of American consumer society, the case of King Camp Gillette, the “Razor King,” is at once strange and typical. Gillette — named King after a friend of his father — is recognized as the inventor of the modern safety razor and the namesake of the corporation launched to produce and sell it. As a tale of individual entrepreneurial triumph, Gillette's life follows a familiar pattern: hard work, visionary zeal, ridicule and adversity, persistence, trial and error, and conspicuous success. His story also functions well as a case study in the evolution of modern corporate business pra
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Rivaldo, Gregorius. "Analisis Pengaruh Informativeness, Credibility, Entertainment, dan Irritation Terhadap Advertising Value Serta Implikasinya Terhadap Purchase Intention (Telaah Pada Iklan Gillette Mach 3 di Youtube)." ULTIMA Management 8, no. 2 (2016): 13–31. http://dx.doi.org/10.31937/manajemen.v8i2.590.

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With the growth of YouTube users, it’s advertising features gave an opportunitiy for many manufacturers and companies to market their products. One of the companies that advertise through YouTube is Gillette. Gillette uses YouTube to advertise one of their main products Gillette Mach 3 Turbo. The issues raised in this study is to determine whether or not the customer’s intention to purchase of Gillette Mach 3 Turbo inflicted by their Youtube Ad is influenced by informativeness, credibility, entertainment, and irritation through advertising value. The theoretical model presented in this study i
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Picard, M. Dane. "Gillette and Casper." Journal of Geological Education 33, no. 3 (1985): 193–96. http://dx.doi.org/10.5408/0022-1368-33.3.193.

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Thrall, D. E. "In memoriam–Edward L. Gillette." International Journal of Hyperthermia 23, no. 1 (2007): 83–84. http://dx.doi.org/10.1080/02656730601153369.

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Garson, Arthur. "In Memoriam: Paul Crawford Gillette." Heart Rhythm 10, no. 5 (2013): 774. http://dx.doi.org/10.1016/j.hrthm.2013.01.034.

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Cretual, Armel, Kristell Bervet, and Laurent Ballaz. "Gillette Gait Index in adults." Gait & Posture 32, no. 3 (2010): 307–10. http://dx.doi.org/10.1016/j.gaitpost.2010.05.015.

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Borowiak-Sobkowiak, Beata, and Roma Durak. "Larval instars of Appendiseta robiniae (Gillette, 1907) (Hemiptera: Aphidoidea: Drepanosiphidae)." Polish Journal of Entomology / Polskie Pismo Entomologiczne 80, no. 3 (2011): 443–49. http://dx.doi.org/10.2478/v10200-011-0031-2.

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Larval instars of Appendiseta robiniae (Gillette, 1907) (Hemiptera: Aphidoidea: Drepanosiphidae) Appendiseta robiniae (Gillette, 1907) is a species relatively recently recorded in the Polish fauna. In the development of A. robiniae 4 larval instars were observed prior to the adult. The morphometric parameters of each larval instar were defined. DFA analysis indicated that the best parameters distinguishing the instars of A. robiniae are antenna and body lengths. DFA analysis confirmed that larval growth is the fastest between the third and fourth instars.
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Estabrook, Ronald W. "A TRIBUTE TO JAMES ROBERT GILLETTE." Drug Metabolism and Disposition 31, no. 12 (2003): 1459–60. http://dx.doi.org/10.1124/dmd.31.12.1459.

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Terry, J. C. "Materials and design in Gillette razors." Materials & Design 12, no. 5 (1991): 277–81. http://dx.doi.org/10.1016/0261-3069(91)90011-r.

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Dissertations / Theses on the topic "Gillette"

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Kallin, Maya. "Gillette - What can a man be? Kvalitativ semiotisk analys av Gillettes reklamfilm." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-23617.

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I den här studien analyseras företaget Gillettes visualisering av maskuliniteter i deras reklamfilm We Believe: The best men can be. Undersökningen utgår från hur företaget förhåller sig till genus efter rörelsen #metoo som slog igenom 2017. Genom en kvalitativ semiotisk analys, studeras utvalda klipp från reklamfilmen för att få en förståelse över symboler i reklamfilmen. De har sedan analyserats med hjälp av storytelling, representations teori och teoretiska begrepp, såsom maskulinitet, toxisk maskulinitet och woke-washing. Utifrån undersökningen ska en förståelse nås om Gillette som globalt
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Bacigalupo, Vergara Bernardo. "Evaluación de Promociones en Productos Gillette." Tesis, Universidad de Chile, 2011. http://www.repositorio.uchile.cl/handle/2250/104178.

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Bokfors, Marie, and Thilde Vinderå. "Did I shave for this? : En kvalitativ studie om Gillette och Gillette Venus anpassning till aktuella samhällsdiskurser." Thesis, Mittuniversitetet, Institutionen för medie- och kommunikationsvetenskap, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-42308.

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Problemformulering ochs syfte: Syftet med studien är att undersöka hur Gillette och Gillette Venuskommunikativt anpassar sig efter aktuell samhällsdiskurs i deras reklamfilmer, samt hur de inkluderar intersektionella identiteter. Denna studie bidrar med empiriskt material till forskningsområdena inklunderande kommunikation, varumärkesaktivism och woke washing. Att ta ställning i en sociopolitisk fråga blir allt viktigare för organisationer för att kunna konkurrera på dagens marknad där konsumenterna har allt högre krav. Komplexiteten grundar sig i företag som kommersialiserar på sociopolitiska
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Grossertová, Diana. "Marketingová stratégia Gillette na českom a slovenskom trhu." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-193694.

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The aim of the diploma thesis is to assess the current marketing strategy of the Gillette brand with focus on men's shaving products in the Czech and Slovak markets. The theoretical part explains basic marketing terminology that helps to understand the practical part of the diploma thesis. The goal of the practical part is to implement specific proposals for improving various tools of the marketing mix that could help the Gillette brand strengthen and build its market share in the future.
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Tengberg, Emelie, and Emelie Lindberg. "The man always gets the best and with goddess skin he'll be wrapped around more than just your finger : En semiotisk analys av två reklamfilmer från företaget Gillette." Thesis, Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-43007.

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Syftet med studien är att undersöka och belysa hur det förekommer skillnader kring maskulint respektive feminint, i två utvalda reklamfilmer för varumärkena Gillette och Gillette Venus. Reklamfilmerna som valdes ut sändes på svensk kommersiell TV under april 2016. Studien undersöker och besvarar frågeställningarna om hur varumärkena och biologiskt kön visualiseras i reklamfilmerna och hur språkbruket uttrycker sig för att tilltala respektive målgrupp. Det teoretiska ramverket utgår från genusteori, varumärkesteori och semiotisk teori. För att undersöka alla betydelsebäran
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Matts, Caroline, and Emma Svensson. "“Alla människor är håriga, men ta bort håret så fort du kan” : En kvalitativ studie av Gillette och Gillette Venus reklam på Instagram." Thesis, Uppsala universitet, Medier och kommunikation, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-446469.

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The ways in which advertisements can affect social and brand-related aspects is an area of interest for both companies and society at large. The aim of this study is to examine and identify differences in the production and interpretation of advertisements on Instagram, targeted towards men versus women. There are two research questions: (1) How can the production of Gillette and Gillette Venus’ advertisements on Instagram targeted towards men and women differ? (2) How can the interpretation of Gillette and Gillette Venus’ advertisements on Instagram targeted towards men and women differ, base
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Envall, Anna, Jessica Arvidsson, Elina Wallmenius, and Nora Kristoffersson. "The best you can get? : En kvantitativ innehållsanalys som belyser skillnader i Gillettes marknadsföring som riktar sig till kvinnor och män ur ett genusperspektiv." Thesis, Karlstads universitet, Institutionen för geografi, medier och kommunikation (from 2013), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-78260.

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The research question is as follows: Have Gillette chosen to market their products from a gender perspective and if so, what are those differences?   The purpose of the study is to compare the ways in which Gillette portrays the individual in their respective gender presentation. The theories used in this analysis come under the heading of  'gender theory' alongside 'feminist theory'. With these theories as a foundation this essay explores the differences between each Instagram account.   In order to depict a fair and balanced overview, a systematic random selection has been used for each acco
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Farfán, Ayala Leisy Nahara. "Análisis de las masculinidades en el storytelling de Gillette: comparación de 1989 vs 2019." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/653640.

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Esta investigación tiene por objetivo delimitar y comparar las masculinidades representadas en el storytelling de dos piezas publicitarias de la marca Gillette emitidas en Estados Unidos: un spot de 1989 con otro del 2019. Para ello, se necesitan plantear las bases teóricas de conceptos tales como: roles de género, estereotipo de género, masculinidad y storytelling. Tomando como punto de partida la naturaleza social del género, se busca identificar las características del rol de género masculino, así como los estereotipos relacionados a este, delimitando así las características de las masculin
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Gutierrez, Belleza Marco Eddu. "Arquetipo de héroe y masculinidades en Gillette, We believe. The best man can be." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/653318.

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Este artículo investiga el arquetipo del héroe y masculinidades en la publicidad. El proyecto se centra en validar: 1) la posibilidad de cambio en las actitudes heteronormativas en estudiantes varones de las facultades de Letras, Ingeniería y Artes de UNMSM, UNAC y ENSAD. 2) La resistencia al cambio de este grupo objetivo frente a un discurso igualitario del género. Se utiliza el caso Gillette: We believe. The best man can be como discurso publicitario arquetípico. En base a una muestra no representativa (n=297), se expone baja variabilidad estadística en el promedio general. No obstante, sí s
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Conradsson, Moa, and Lovisa Sundh. "Skin and hair, why care? : En kvalitativ semiotisk analys av rakvårdsföretagen Gillette Venus och Billies reklamfilmer." Thesis, Jönköping University, HLK, Medie- och kommunikationsvetenskap, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-51759.

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The following study covers the process and results of a semiotic analysis of Gillette Venus’ and Billie’s advertisements on Youtube. The intention is to compare how two brands within the same industry portray femininity and how it relates to traditional gender norms and stereotypes. The study aims to contribute with knowledge regarding how commodity feminism is used as a marketing strategy in advertisements. The chosen material consists of six advertisements, three advertisements were produced by Gillette Venus and the remaining three were produced by Billie. The study was implemented through
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Books on the topic "Gillette"

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Kelley, Mary. Gillette. Arcadia Pub., 2010.

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William, Hauptman. Gillette. Theatre Communications Group, 1985.

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Hauptman, William. Gillette. Theatre Communications Group, 1985.

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Marijnis, Paul. Gillette: Gedichten. Arbeiderspers, 1998.

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Hauptman, William. Gillette: A play. S. French, 1989.

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The Gillette company. Newcomen Society of the United States, 1999.

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Zecher, Henry. William Gillette, America's Sherlock Holmes. Xlibris Corp, 2011.

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Zecher, Henry. William Gillette, America's Sherlock Holmes. Xlibris Corp, 2011.

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Snell, Marvis R. The Gillette Cemetery: A pioneer cemetery in the Gillette community, Manatee County, Florida. Snell Pub., 2002.

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Riverside, Technologies Inc. Final report, Gillette regional master plan. HDR Engineering, 2009.

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Book chapters on the topic "Gillette"

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Kumar, B. Rajesh. "Procter & Gamble’s Acquisition of Gillette." In Wealth Creation in the World’s Largest Mergers and Acquisitions. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-030-02363-8_28.

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Holzbachová, Ivana. "K pojetí kultury u Gillese Lipovetského." In Filosofie jako životní cesta. Masaryk University Press, 2019. http://dx.doi.org/10.5817/cz.muni.p210-9458-2019-7.

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With a bit of exaggeration, it could be claimed that Lipovetsky’s lifetime work has focused on (contemporary or post-modern) culture. Surprisingly, Lipovetsky has never defined the concept of culture. It is, thus, necessary to reconstruct it from his work. The presented paper analyses the concept of culture on the background of Lipovetsky’s account of fashion. This account is very broad. Lipovetsky emphasises that fashion covers a large area extending from clothing, social intercourse and religion all the way to an account (and self-constitution) of man. In this regard, Lipovetsky puts special emphasis on the development of individualism in modern society. He also points out inconsistencies in the understanding and the manifestations of individualism.
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Warren, Maureen. "Gillet and Germain Hardouyn's Print-Assisted Paintings." In The Reception of the Printed Image in the Fifteenth and Sixteenth Centuries. Routledge, 2020. http://dx.doi.org/10.4324/9781003029199-6.

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Correia, Maria Luíza Dias, Ramon Santos Souza, Denise Dias da Cruz, and Reinaldo Farias Paiva de Lucena. "Commiphora leptophloeos (Mart.) J. B. Gillet Burseraceae." In Ethnobotany of Mountain Regions. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-47254-2_25-1.

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Okeyo, M. M., J. O. Ochoudho, R. M. Muasya, and W. O. Omondi. "Investigation on the Germination of Zanthoxylum gilletii (African Satinwood) Seed." In Innovations as Key to the Green Revolution in Africa. Springer Netherlands, 2010. http://dx.doi.org/10.1007/978-90-481-2543-2_69.

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Gillett, Andrew. "7. Andrew Gillett, “Love and Grief in Post-Imperial Diplomacy: The Letters of Brunhild”." In Studies in Emotions and Power in the Late Roman World: Papers in honour of Ron Newbold, edited by Barbara Sidwell and Danijel Dzino. Gorgias Press, 2010. http://dx.doi.org/10.31826/9781463223977-010.

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Bussmann, Rainer W., Narel Y. Paniagua-Zambrana, and Grace N. Njoroge. "Zanthoxylum chalybeum Engl. Zanthoxylum gilletii (De Wild) Waterm. Zanthoxylum usambarense (Engl.) Kokwaro Rutaceae." In Ethnobotany of the Mountain Regions of Africa. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-319-77086-4_172-1.

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Bussmann, Rainer W., Narel Y. Paniagua-Zambrana, and Grace N. Njoroge. "Zanthoxylum chalybeum Engl. Zanthoxylum gilletii (De Wild) Waterm. Zanthoxylum usambarense (Engl.) Kokwaro Rutaceae." In Ethnobotany of the Mountain Regions of Africa. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-38386-2_172.

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Reifler, David M. "The tarsectomy operation of A.P.L. Gillet de Grandmont (1837–1894) and its periodic rediscovery." In History of Ophthalmology 7. Springer Netherlands, 1995. http://dx.doi.org/10.1007/978-94-011-0127-1_14.

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"King Camp Gillette—Metropolis." In Unbuilt Utopian Cities 1460 to 1900: Reconstructing their Architecture and Political Philosophy. Routledge, 2016. http://dx.doi.org/10.4324/9781315549415-17.

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Conference papers on the topic "Gillette"

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Korinek, Dan, Carl Anderson, Mike Cole, Casey Hanson, and Kate Henske. "Gillette Madison Pipeline Project: Providing a Sustainable and Reliable Water System for the Gillette Regional Area." In Pipelines 2014. American Society of Civil Engineers, 2014. http://dx.doi.org/10.1061/9780784413692.103.

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Henske, Kate, and Levi Jensen. "Jurisdictional Issues with Pipeline Permitting and Agency Approvals: Challenges and Solutions for the Gillette Madison Pipeline Project." In Pipelines 2016. American Society of Civil Engineers, 2016. http://dx.doi.org/10.1061/9780784479957.082.

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Resor, Phillip. "DUCTILE TO BRITTLE FAULTING AT THE WESTERN END OF THE HONEY HILL FAULT ZONE, GILLETTE CASTLE STATE PARK, CT." In Northeastern Section-56th Annual Meeting-2021. Geological Society of America, 2021. http://dx.doi.org/10.1130/abs/2021ne-361941.

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Van de Voorde, S., R. De Meyer, E. De Kooning, L. Taerwe, and R. Van De Walle. "Sculpture house in Belgium by Jacques Gillet." In COMPARING DESIGN IN NATURE WITH SCIENCE AND ENGINEERING 2006. WIT Press, 2006. http://dx.doi.org/10.2495/dn060051.

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Kelly Rodrigues de Araujo, Vanessa, Josiene Maria Falcão Fraga dos santos, Rejane Magalhães de Mendonça Pimentel, Elcida Lima Araújo, and Kleber Andrade da Silva. "CRESCIMENTO DE REGENERANTES DE Commiphora leptophoeos (MART.) J.B. GILLETT (BURSERACEAE) EM FUNÇÃO DA IDADE DA FLORESTA." In I Congresso Internacional das Ciências Agrárias. Instituto Internacional Despertando Vocações, 2016. http://dx.doi.org/10.31692/2526-7701.icointerpdvagro.2016.00064.

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Reports on the topic "Gillette"

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Gillette, Jarred. Peer Review of Alex Gibson's Presentation by Jarred Gillette. Office of Scientific and Technical Information (OSTI), 2015. http://dx.doi.org/10.2172/1213161.

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Everett, Spencer. Peer review of Jarred Gillette's presentation by Spencer Everett. Office of Scientific and Technical Information (OSTI), 2015. http://dx.doi.org/10.2172/1213199.

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Evaluation of ground-water-level changes near Gillette, northeastern Wyoming. US Geological Survey, 1991. http://dx.doi.org/10.3133/wri884196.

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Surficial geologic map of the Gillette 30' x 60' Quadrangle, Campbell and Crook counties, Wyoming. US Geological Survey, 1987. http://dx.doi.org/10.3133/coal105.

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Geologic map and distribution of heavy minerals in Tertiary rocks of the Gillette 30' x 60' Quadrangle, Campbell, Crook, and Weston counties, Wyoming. US Geological Survey, 1989. http://dx.doi.org/10.3133/i2023.

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