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1

Kallin, Maya. "Gillette - What can a man be? Kvalitativ semiotisk analys av Gillettes reklamfilm." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-23617.

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I den här studien analyseras företaget Gillettes visualisering av maskuliniteter i deras reklamfilm We Believe: The best men can be. Undersökningen utgår från hur företaget förhåller sig till genus efter rörelsen #metoo som slog igenom 2017. Genom en kvalitativ semiotisk analys, studeras utvalda klipp från reklamfilmen för att få en förståelse över symboler i reklamfilmen. De har sedan analyserats med hjälp av storytelling, representations teori och teoretiska begrepp, såsom maskulinitet, toxisk maskulinitet och woke-washing. Utifrån undersökningen ska en förståelse nås om Gillette som globalt företag har förändrat sin visuella kommunikation efter #metoo. Resultatet av studien är att Gillette inte skapar någon normbrytande gestaltning av maskulinitet. Istället visualiseras två olika former av maskuliniteter i reklamfilmen We Believe: The best men can be. Den första är en toxisk maskulinitet som Gillette tar avstånd från. Den andra är en traditionell hegemonisk maskulinitet, som bygger mycket på att en man ska beskydda och vara en förebild.
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Bacigalupo, Vergara Bernardo. "Evaluación de Promociones en Productos Gillette." Tesis, Universidad de Chile, 2011. http://www.repositorio.uchile.cl/handle/2250/104178.

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3

Bokfors, Marie, and Thilde Vinderå. "Did I shave for this? : En kvalitativ studie om Gillette och Gillette Venus anpassning till aktuella samhällsdiskurser." Thesis, Mittuniversitetet, Institutionen för medie- och kommunikationsvetenskap, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-42308.

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Problemformulering ochs syfte: Syftet med studien är att undersöka hur Gillette och Gillette Venuskommunikativt anpassar sig efter aktuell samhällsdiskurs i deras reklamfilmer, samt hur de inkluderar intersektionella identiteter. Denna studie bidrar med empiriskt material till forskningsområdena inklunderande kommunikation, varumärkesaktivism och woke washing. Att ta ställning i en sociopolitisk fråga blir allt viktigare för organisationer för att kunna konkurrera på dagens marknad där konsumenterna har allt högre krav. Komplexiteten grundar sig i företag som kommersialiserar på sociopolitiska frågor utan att dessa är förankrade i företagets övriga verksamhet och värderingar. Metod och material: Studien är en kvalitativ diskursanalys där två reklamfilmer från Gillette och Gillette Venus analyserats med hjälp av en semiotisk multimodal analys. Huvudresultat: Det går att utläsa tydliga kopplingar till samhällsdiskurser samt tendenser av varumärkesaktivism i båda reklamfilmerna. I Gillettes reklamfilm berörs samhällsdiskursen #metoo och i Gillette Venus reklamfilm berörs samhällsdiskursen kroppspositivism där även intersektionella identiteter porträtteras. Det går dock att utläsa tendenser av woke washing i båda reklamfilmerna. Det finns stora skillnader på hur företaget kommunicerar till respektive målgrupp. Till den kvinnliga målgruppen är huvudfokus utseende, medan till den manliga målgruppen är huvudfokus beteende.
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Grossertová, Diana. "Marketingová stratégia Gillette na českom a slovenskom trhu." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-193694.

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The aim of the diploma thesis is to assess the current marketing strategy of the Gillette brand with focus on men's shaving products in the Czech and Slovak markets. The theoretical part explains basic marketing terminology that helps to understand the practical part of the diploma thesis. The goal of the practical part is to implement specific proposals for improving various tools of the marketing mix that could help the Gillette brand strengthen and build its market share in the future.
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Tengberg, Emelie, and Emelie Lindberg. "The man always gets the best and with goddess skin he'll be wrapped around more than just your finger : En semiotisk analys av två reklamfilmer från företaget Gillette." Thesis, Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-43007.

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Syftet med studien är att undersöka och belysa hur det förekommer skillnader kring maskulint respektive feminint, i två utvalda reklamfilmer för varumärkena Gillette och Gillette Venus. Reklamfilmerna som valdes ut sändes på svensk kommersiell TV under april 2016. Studien undersöker och besvarar frågeställningarna om hur varumärkena och biologiskt kön visualiseras i reklamfilmerna och hur språkbruket uttrycker sig för att tilltala respektive målgrupp. Det teoretiska ramverket utgår från genusteori, varumärkesteori och semiotisk teori. För att undersöka alla betydelsebärande element i reklamfilmerna studeras de utifrån det direkta innehållet och därefter det underliggande inom dem. Det direkta innehållet motsvarar de element som kan ses vid första anblick och därefter vilken underliggande betydelse de kan ha. Dessa motsvarar begreppen denotation och konnotation som varit utgångspunkt i studiens analys. Gillettes reklamfilmer innehåller enligt denna studie stereotyper och normer som skapar fack för hur individer ska förhålla sig till skildringar av förväntad maskulinitet och femininitet. Dessa skildringar uppdagades genom att ställa reklamfilmerna mot varandra i analysen, för att se hur de skiljer sig från varandra. Först beskrivs Gillette Venus reklamfilm för kvinnor och sedan Gillettes reklamfilm för män. Båda utgår från det denotativa innehållet för att sedan analyseras utifrån konnotationer. I sammanställningen av analys och resultat av båda reklamfilmerna diskuteras mytbegreppet i förhållande till denotation och konnotation. Här analyseras de gemensamt utifrån studiens teoretiska ramverk, genus- och varumärkesteori. Studiens resultat i förhållande till valda teorier visar att företaget Gillette upprätthåller och reproducerar genussystemet genom att skildra skeva presentationer av kön. Företagets alla betydelsebärande element skildrar tydliga bilder av hur män och kvinnor ska förhålla sig till varumärkena genom maskulina och feminina drag. Gillette har ett starkt varumärkesbyggande genom att de är tydliga med sitt budskap och lyckas tilltala två skilda målgrupper kvinnor och män. Men utifrån ett genusperspektiv reproduceras stereotyper och normer genom att särskilja biologiskt kön utifrån förväntade preferenser av design. Slutsatsen besvarar studiens frågeställningar genom att delas upp i separata rubriker: Visualisering, Maskulinitet och femininitet, Språkbruk. Vår slutsats i denna studie är att Gillettes och Gillette Venus presentationer av biologiska kön, är stereotypa och blir begränsande för individer som uppmanas att placera sig i maskulina och feminina fack.
The purpose of this study is to examine and shed light on differences surrounding masculinity respective femininity in two selected commercials for the brand Gillette and Gillette Venus. The commercials were broadcasted on Swedish commercial TV during April 2016. The study examines and answers the formulation of questions of how the brands and biological sex are visualized in the commercials and how language use is expressed to appeal to respective target audience. The theoretical framework proceeds from gender theory, brand theory and semiotic theory. To examine all significant elements in the commercials, they are being studied through the direct content and later the subliminal content within. The direct content corresponds the elements which can be seen at first glance and later which subliminal importance it may have. These correspond to the terms denotation and connotation which has been the benchmark of the study’s analysis. Gillette’s ads contain, according to this study, stereotypes and norms which creates categories for how individuals should act until depictions of expected masculinity and femininity. These depictions are uncovered by contrasting the commercials to discover how they diverse differ from each other. Firstly, Gillette Venus commercial for women is described and later Gillette’s commercial for men. Both proceed first from the denotative content and later analyzed based on connotations. In the compilation of analysis and result of both the commercials, myth is discussed in relation to denotation and connotation. This part analyzes the common basis of the study's theoretical framework, gender and brand theory. The study’s result, in relation to selected theories, indicates how the brand Gillette maintains and reproduces gender order through depraved representation of gender. The company's all important structural elements depict transparent images of how men and women should relate to the brands through masculine and feminine traits. Gillette has a strong brand building in that they are clear about their message and manages to appeal to two different target groups of women and men. However, from a gender perspective reproduced stereotypes and norms by distinguishing biological sex based on expected preferences of design. The end result answers the study’s questions by being divided into separate headlines: Visualisering, Maskulinitet och femininitet, Språkbruk. Our conclusion is that Gillette and Gillette Venus’ presentations of biological sex is stereotypical and becomes limiting to people who are encouraged to allocate themselves to a masculine and feminine category.
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Matts, Caroline, and Emma Svensson. "“Alla människor är håriga, men ta bort håret så fort du kan” : En kvalitativ studie av Gillette och Gillette Venus reklam på Instagram." Thesis, Uppsala universitet, Medier och kommunikation, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-446469.

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The ways in which advertisements can affect social and brand-related aspects is an area of interest for both companies and society at large. The aim of this study is to examine and identify differences in the production and interpretation of advertisements on Instagram, targeted towards men versus women. There are two research questions: (1) How can the production of Gillette and Gillette Venus’ advertisements on Instagram targeted towards men and women differ? (2) How can the interpretation of Gillette and Gillette Venus’ advertisements on Instagram targeted towards men and women differ, based on the gender of the interpreter?  The study includes a gender perspective and Goffman’s theory on gender and advertisements has been applied. To answer the second research question, Hall’s encoding/decoding theory has been applied.  The study consists of two research methods, a semiotic photo analysis and semi-structured interviews. The photo analysis was used for RQ1 and consisted of six photos, three from Gillette’s Instagram account and three photos from Gillette Venus’s account. The semi-structured interviews helped answer RQ2. A total of ten interviews were carried out, with an even distribution of male and female interviewees. A comparative analysis was used for both research methods to enable comparison between the two genders.  The results showed that there are three main differences in the production of Gillette and Gillette Venus’ advertisements on Instagram. As for RQ2, it was concluded that the gender of the interpreter affected how the advertisements’ overall message was interpreted.
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Envall, Anna, Jessica Arvidsson, Elina Wallmenius, and Nora Kristoffersson. "The best you can get? : En kvantitativ innehållsanalys som belyser skillnader i Gillettes marknadsföring som riktar sig till kvinnor och män ur ett genusperspektiv." Thesis, Karlstads universitet, Institutionen för geografi, medier och kommunikation (from 2013), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-78260.

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The research question is as follows: Have Gillette chosen to market their products from a gender perspective and if so, what are those differences?   The purpose of the study is to compare the ways in which Gillette portrays the individual in their respective gender presentation. The theories used in this analysis come under the heading of  'gender theory' alongside 'feminist theory'. With these theories as a foundation this essay explores the differences between each Instagram account.   In order to depict a fair and balanced overview, a systematic random selection has been used for each account type. The sample for this study included 100 images from the female account and 100 images from the male account. The research question has been analyzed using specific variables with associative values, all of which are directly based on previous research and are linked to the original question. When the study was completed, a large portion of the results were consistent with existing research, with some exceptions.   In conclusion, the answer to the research question was; Yes, the individual accounts differ depending on which marketing group was targeted and it could be argued that Gillettes marketing is consistent with existing gender-related stereotypes of today’s society. However it is worth nothing that there were some occasions when the representations break from gender norms.
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Farfán, Ayala Leisy Nahara. "Análisis de las masculinidades en el storytelling de Gillette: comparación de 1989 vs 2019." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/653640.

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Esta investigación tiene por objetivo delimitar y comparar las masculinidades representadas en el storytelling de dos piezas publicitarias de la marca Gillette emitidas en Estados Unidos: un spot de 1989 con otro del 2019. Para ello, se necesitan plantear las bases teóricas de conceptos tales como: roles de género, estereotipo de género, masculinidad y storytelling. Tomando como punto de partida la naturaleza social del género, se busca identificar las características del rol de género masculino, así como los estereotipos relacionados a este, delimitando así las características de las masculinidades presentes en la narrativa publicitaria, así como la evolución de esta debido a la diferencia de 30 años. De la misma manera, visibilizar el rol de la publicidad en la sociedad, así como el storytelling como un recurso narrativo. Para lograr el objetivo, se realizará un estudio cualitativo interpretativo en el cual se busca analizar la percepción de los estudiantes universitarios de género masculino con respecto a ambos spots.
This research aims to delimit and compare the masculinities represented in the storytelling of two advertising pieces of the Gillette brand broadcasted in the United States: a spot from 1989 with another from 2019. For this, the theoretical bases of concepts such as: gender roles, gender stereotype, masculinity and storytelling. Taking the social nature of gender as a starting point, it seeks to identify the characteristics of the male gender role as well as the stereotypes related to it, thus delimiting the characteristics of the masculinities present in the advertising narrative as well as the evolution of this due to the 30-year difference. In the same way, make visible the role of advertising in society as well as storytelling as a narrative resource. To achieve the objective, an interpretive qualitative study will be carried out in which it is sought to analyze the perception of male university students with respect to both spots.
Trabajo de investigación
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9

Gutierrez, Belleza Marco Eddu. "Arquetipo de héroe y masculinidades en Gillette, We believe. The best man can be." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/653318.

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Este artículo investiga el arquetipo del héroe y masculinidades en la publicidad. El proyecto se centra en validar: 1) la posibilidad de cambio en las actitudes heteronormativas en estudiantes varones de las facultades de Letras, Ingeniería y Artes de UNMSM, UNAC y ENSAD. 2) La resistencia al cambio de este grupo objetivo frente a un discurso igualitario del género. Se utiliza el caso Gillette: We believe. The best man can be como discurso publicitario arquetípico. En base a una muestra no representativa (n=297), se expone baja variabilidad estadística en el promedio general. No obstante, sí se observa cambios de mayor solidez en variables específicas como el rol de género familiar y la expresión corporal masculina. Se sugiere la existencia del cambio actitudinal en la muestra, empero se visualiza rechazo a la persuasión y contradicción en la dimensión igualitaria de género.
This article investigates the archetype of the hero and masculinities in advertising. The project focuses on validating: 1) the possibility of change in heteronormative attitudes in male students of the faculties of Humanities, Engineering and Arts of UNMSM, UNAC and ENSAD. 2) The resistance to change of this target against an equal gender discourse. The Gillette case is used: We believe. The best man can be as an archetypal advertising speech. Based on a non-representative sample (n = 297), low statistical variability is shown in the general average. However, there are changes of greater solidity in specific variables such as the role of family gender and male body expression. The existence of attitudinal change in the sample is suggested, but rejection of persuasion and contradiction in the gender equality dimension is visualized.
Tesis
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Conradsson, Moa, and Lovisa Sundh. "Skin and hair, why care? : En kvalitativ semiotisk analys av rakvårdsföretagen Gillette Venus och Billies reklamfilmer." Thesis, Jönköping University, HLK, Medie- och kommunikationsvetenskap, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-51759.

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The following study covers the process and results of a semiotic analysis of Gillette Venus’ and Billie’s advertisements on Youtube. The intention is to compare how two brands within the same industry portray femininity and how it relates to traditional gender norms and stereotypes. The study aims to contribute with knowledge regarding how commodity feminism is used as a marketing strategy in advertisements. The chosen material consists of six advertisements, three advertisements were produced by Gillette Venus and the remaining three were produced by Billie. The study was implemented through a combination of semiotic tools such as signs, codes, symbols, denotations and connotations, which enabled us to apply our social and cultural values on the analysis. Theories related to advertising, gender norms and stereotypes, femininity and commodity feminism have been used to assure validity. Both Gillette Venus and Billie use commodity feminism as a marketing strategy, which challenges traditional norms and stereotypes. It takes form in female empowerment and body positivity and is related to the product, but their courses of action differ, which distinguishes the brands’ images from each other. Gillette Venus focuses on normalizing skin conditions that oppose normative female skin, meanwhile Billie communicates feministic messages by encouraging women to feel comfortable whether they choose to remove body hair or not. Gillette Venus’ and Billie’s feministic messages are communicated in connection with their products, but the advertisements focus on women empowerment rather than the functions of the shaving products. Therefore, our predominant conclusion is that feministic discourses are used to benefit the brands’ economic and commercial values. Their positions are strengthened through promoting their shaving products as a sign of feminine power.
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Kitelinger, Jennifer. "Rediscovering James Robert Gillette's Vistas." Thesis, University of North Texas, 2017. https://digital.library.unt.edu/ark:/67531/metadc1062913/.

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James Robert Gillette (1886-1963) was an early advocate for original wind band music at a time when marches and band transcriptions of orchestral music contributed heavily to the wind band repertoire. Primarily known as an influential, in-demand organist and composer, Gillette became the director of the Carleton College band program in Northfield, Minnesota in 1924. Taking an innovative approach to building, organizing, and programming, Gillette transformed that group into the Carleton Symphony Band and led a wider push for the symphonic band movement. In promoting his ideals of the symphonic band, he composed and arranged music specifically for the Carleton Symphony Band. One of his original works, Vistas, was widely performed and well-received in the decade just prior to and after its publication in 1934. Despite the popularity of the piece at that time, it has since gone out of print and is a rarely performed piece from Gillette's repertoire. This dissertation focuses on Vistas, Gillette's second published tone poem. This study starts with the examination of the history of Vistas from its origins as a movement in Gillette's transcription of Paul Robert Fauchet's Symphony in B-flat to its subsequent transformation and publication as an original work for band. Next, the performance history and reception of Vistas in the United States is traced and described from the year of publication to the present day. Finally, discrepancies present in the 1934 publication of Vistas are addressed through the creation of a performance edition. This performance edition also provides modifications to make the piece more widely accessible to wind bands today and the full score is presented at the end of the study.
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Williams, Helen Manokararanee. "The infective cycle of the fungal pathogen Verticillium lecanii (Zimm.) viegas in the chrysanthemum aphid Macrosiphoniella sanborni (Gillette) and the grain aphid Rhopalosiphum maidis (Fitch)." Thesis, King's College London (University of London), 1986. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.267568.

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Gagnon, Marie-Claude. "Conflit sexuel chez le patineur Gerris Gillettei." Thesis, Université Laval, 2011. http://www.theses.ulaval.ca/2011/28168/28168.pdf.

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Strejcovský, Jan. "Chris Marker prizmatem Gillese Deleuze: imaginární setkání." Master's thesis, Akademie múzických umění v Praze.Filmová a televizní fakulta. Knihovna, 2017. http://www.nusl.cz/ntk/nusl-371126.

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Despite the fact that the French philosopher Gilles Deleuze has included many contemporaries, co-workers and friends of Chris Marker in his controversial writings on film, Marker himself is missing among the analyzed filmmakers. This thesis challenges the supposed passiveness between both authors assuming certain intersections between their thoughts, aiming to look at several of Chris Marker's emblematic films - indeed not comprehensively, rather naturally subjectively - through the key themes from some of Gilles Deleuze's books. Statues Also Die and Cinama II: The Time-Image; La Jetée and Bergsonism; Sunless and Proust and Signs.
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Lindberg, Emma. "Genus och stereotyper inom reklam : En kritisk diskursanalys av Gillettes reklamfilmer på YouTube." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-170294.

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Gender and stereotypes in advertising is a critical discourse analysis aimed at studying how femininity and masculinity is portrayed in Gillette and Gillette Venus marketing on YouTube. Both brands have, after the #metoo campaign, opted to approach their marketing from different point of view since their previous advertising has been heavily criticized for endorsing negative gender stereotypes. The theoretical framework consists of commodity feminism, the male gaze, stereotyping and hegemonic masculinity. The material studied were three commercials taken from each brand’s YouTube channel since the change in marketing direction. The videos were posted in 2018-2019. The results show that although both brands have made a change in how they portray femininity and masculinity there are still sizeable differences in how women and men are approached as target groups.
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Gillett, David James. "Effects of habitat quality on secondary production in shallow estuarine waters and the consequences for the benthic-pelagic food web." W&M ScholarWorks, 2010. http://www.vims.edu/library/Theses/Gillett10.pdf.

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Lenne, Francine. "Louis Gillet écrivain d'art, 1876-1943." Lille 3 : ANRT, 1985. http://catalogue.bnf.fr/ark:/12148/cb375939457.

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PEREIRA, Aline de Paula Caetano. "Caracterização química e potencial biológico de metabólitos secundários de Commiphora leptophloeos (Mart.) J.B. Gillett." Universidade Federal de Pernambuco, 2016. https://repositorio.ufpe.br/handle/123456789/27093.

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Commiphora leptophloeos, popularmente conhecidas como Imburana de Sertão pertence à família Burseraceae e é tradicionalmente usada por tribos indígenas brasileiras para o tratamento de suas enfermidades. O presente trabalho objetivou analisar o perfil fitoquímico,isolamento de substância e as atividades: antioxidante e antimicrobiana dos extratos com diferentes polaridades de cascas de C. leptophloeos. Os compostos fenólicos foram identificados por HPLC e encontrados: os ácidos gálico, clorogênicos e protocatecóico. O H1NMR revelou a presença de hinoquinina, uma lignana bioativa caracterizada pela primeira vez nesta especie. No que se refere a atividade antimicrobiana, os valores de MIC de hinoquinina variou 0,0485-3,125 mg / mL em diferentes isolados clínicos de S. aureus, e mostraram uma atividade bactericida contra o MRSA isolados a partir de sangue (MMC 0,40 mg / mL) e secreção de pós-operatório (MMC = 3,125 mg / mL). Os extratos mostraram atividade antimicrobiana contra espécies de Mycobacterium, tais como M. smegmatis (CIM = 12,5 mg / mL) e de M. tuberculosis MIC (= 52 mg / mL). A toxicidade dos extratos também foi avaliada por testes in vitro com HC50 de 313 ± 0,5 ug / ml., Foi realizada a caracterização fitoquímica, mostrando compostos fenólicos dotados de alta atividade antioxidante em cinco extratos, como aquosa (CLAQE), metanol (CLMEE) clorofórmio (CLCLE), ciclo-hexano (CLCHE ) e acetato de etilo (CLAEE). revelando a presença de taninos, cumarinas, flavonóides e açúcares redutores. CLAQE apresentou os maiores teores de compostos fenólicos com 33,64 ± 0,5 mg GAE / g e flavonóides com 19,3 ± 0,70 mg QE / g para os teores de taninos CLCLE mostrou 9,70 ± 0,2 mg TAE / g, por cumarinas CLCHE conteúdo mostrou 1,14 ± 0,81 mg BZE / g e de açúcares solúveis CLMEE apresentada 53,30 g.100g-1mg. A capacidade antioxidante total (TAC%) todos os extratos mostraram uma actividade antioxidante significativa para ambas as concentrações de 1-10 mg / ml (≥100%, valor de p <0,001). Todos os extratos induziram baixos níveis de morte celular (viabilidade ≥ 80%) por período de 24 horas. Além disso, estes valores citotóxicos não foram correlacionadas com a fenóis (r = -0,15) ou flavonóides (r = -0,20). Portanto presentes resultados mostraram que C. leptophloeos possui alto potencial antioxidante bem como propriedades inibitórias contra a MRSA, bem como vários Gram-positivos, Gram-negativos e microorganismos fungos, Mycobacterium.
Commiphora leptophloeos, usually known as Imburana of Sertão belongs to the Burseraceae family and is traditionally used by Brazilian indigenous tribes for the treatment of their infirmities. Herein we performed full phytochemical characterization, showing its notable amounts of phenolics compounds endowed with high antioxidant activity in five extracts such as aqueous (CLAQE), methanolic (CLMEE) chloroform (CLCLE), cyclohexane (CLCHE) and ethyl acetate (CLAEE). C. leptophloeos phytochemical prospection revealed the presence of phenolic contents, tannins, coumarins, flavonoids and reducing sugars, secondary metabolites used by the plants for their defense. The qualitative phytochemical analysis by TLC of C. leptophloeos extracts detected the presence of phenolic compounds, flavonoids and reducing sugars. H1NMR analysis revealed the presence of hinokinin, a bioactive lignan characterized in this article. The phenolic compounds were identified by HPLC and three were described: Gallic, Chlorogenic and Protocatechuic acids. CLAQE presented the major contents of phenolic compounds with 33.64 ± 0.5 mg GAE/g and flavonoids with 19.3 ± 0.70 mg QE/g, for tannins contents CLCLE showed 9.70 ± 0.2 mg TAE/g, for coumarins content CLCHE showed 1.14 ± 0.81 mg BZE/g and for soluble sugars CLMEE presented 53.30 g.100g-1mg. In Total antioxidant capacity (%TAC) all extracts showed significant antioxidant activity for both concentrations of 1-10 mg/mL (≥100%, p-value <0.001). All the extracts induced low levels of cell death (viability ≥ 80%) within 24-hour period. In addition, cytotoxic results were not correlated with either phenols (r = -0.15) or flavonoids (r = -0.20). Altogether, we showed that the barks extracts from C. leptophloeos are antioxidants source being of potential use in preventing oxidative conditions. CLAQE presented the major contents of phenolic compounds with 33.64 ± 0.5 mg GAE/g and flavonoids with 19.3 ± 0.70 mg QE/g, for tannins contents CLCLE showed 9.70 ± 0.2 mg TAE/g, for coumarins content CLCHE showed 1.14 ± 0.81 mg BZE/g and for soluble sugars CLMEE presented 53.30 g.100g-1mg. In Total antioxidant capacity (%TAC) all extracts showed a significant antioxidant activity for both concentrations of 1-10 mg/mL (≥100%, p-value <0.001). The present findings showed that C. leptophloeos possesses inhibitory properties against MRSA as well as various Gram-positives, Gram-negatives and Fungi microorganisms, and should also be investigated for its potential against Mycobacterium. Furthermore, we have identified for the first time the presence of hinokinin in Commiphora genus. The MIC values of hinokinin ranged from 0.0485 to 3.125 mg/mL in different S. aureus clinical isolates, and showed a bactericidal activity against MRSA isolated from blood (MMC 0.40 mg/mL) and postoperative secretion (MMC = 3.125 mg/mL). C. leptophloeos extracts showed antimicrobial activity against Mycobacterium species such as M. smegmatis (MIC = 12.5 mg/mL) and M. tuberculosis (MIC = 52 mg/mL). Herein we also determined C. leptophloeos toxicity by HC50 tests in vitro with hemolytic activity detected of 313±0.5 μg/mL. All the extracts induced low levels of cell death (viability ≥ 80%) by 24-hour period. In addition, these cytotoxic values were not correlated with either phenols (r = -0.15) or flavonoids (r = -0.20).
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19

Okusa, Ndjolo Philippe. "Etude phytochimique et activité antimicrobienne directe et indirecte de Cordia gilletii De Wild, Boraginaceae." Doctoral thesis, Universite Libre de Bruxelles, 2012. http://hdl.handle.net/2013/ULB-DIPOT:oai:dipot.ulb.ac.be:2013/209642.

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Les maladies infectieuses constituent un sérieux problème de santé publique aussi bien dans les pays en développement où elles sont la principale cause de taux de mortalité élevés, que dans les pays industrialisés où les résistances aux antibiotiques existants se développent de façon alarmante. Cette situation engendre un besoin sans cesse croissant de trouver de nouveaux composés antimicrobiens et/ou inhibiteurs de mécanismes de résistances aux antibiotiques. Les plantes médicinales, notamment celles utilisées de façon traditionnelle dans les pays en développement, constituent une source potentielle de ce type de composés. C’est dans ce cadre que l’espèce Cordia gilletii De Wild (Boraginaceae), une plante dont les écorces de racines et les feuilles sont traditionnellement utilisées en République Démocratique du Congo pour combattre les maladies infectieuses, a été étudiée sur le plan tant de ses activités biologiques que de sa composition chimique. Les extraits obtenus à partir des écorces de racines de cette plante ont montré d’intéressantes activités biologiques, (i) un effet antimicrobien direct (bactéricide pour les bactéries gram positif et bactériostatique pour les gram négatif) et indirect (augmentation ou restauration de l’activité des antibiotiques vis-à-vis des souches résistantes); (ii) un effet inhibiteur sur deux des gènes impliqués dans le quorum sensing de Pseudomonas aeruginosa, lasB and rhlA; (iii) un effet antiplasmodial sur une souche chloroquino-sensible de Plasmodium falciparum; (iv) un effet antioxydant mis en évidence par réaction avec le radical libre DPPH. Pour les extraits de feuilles, seule l’activité antiplasmodiale a été observée.

Les extraits d’écorces de racines, doués d’activité antimicrobienne directe (extrait méthanolique) et indirecte (extrait n-hexanique) ont été soumis à une série de fractionnements dans le but d’isoler et d’identifier les composés actifs. Pour suivre l’activité lors des fractionnements, le milieu de culture utilisé pour la détection des composés actifs sur une plaque chromatographique (CCM-bioautographie) a été optimisé. Le composé férulaldéhyde, isolé de l’extrait méthanolique, a montré des propriétés antimicrobiennes, antioxydantes et antiplasmodiales. De l’extrait n-hexanique ont été isolés deux composés, l’un actif, le lupéol et l’autre inactif, la friedéline. Le lupéol a montré un effet antimicrobien indirect en réduisant la CMI de certains antibiotiques vis-à-vis d’une souche de MRSA. Ces trois composés, s’ils ont déjà été identifiés dans d’autres plantes, sont décrits pour la première fois dans l’espèce Cordia gilletii ;et ce travail constitue le premier rapport de l’effet antimicrobien indirect du lupéol.

Dans le but de s’assurer de l’innocuité des extraits de C. gilletii, une recherche d’alcaloïdes pyrrolizidiniques (APs) a été réalisée par GC-MS. Ces alcaloïdes présentent en effet un réel danger pour la santé humaine et la famille des Boraginaceae, à laquelle appartient l’espèce C. gilletii, est connue comme une des principales sources de ces composés. Aucun AP n’a pu être mis en évidence dans les extraits d’écorces de racines et de feuilles de cette plante jusqu’à une limite de détection de 2 ppm, suggérant ainsi une absence de risque toxicologique en relation avec ces alcaloïdes. Ces résultats rassurants restent à confirmer sur d'autres échantillons obtenus dans des lieux de récolte différents.

Le présent travail montre que C. gilletii peut agir contre les microorganismes pathogènes par :(i) son action antimicrobienne directe (due entre autre au férulaldéhyde); (ii) son effet antimicrobien indirect (dû au lupéol), effet permettant d’augmenter ou de restaurer l’activité des antibiotiques vis-à-vis des souches résistantes ;et (iii) son effet inhibiteur de l’expression des gènes du quorum sensing, effet permettant d’atténuer la virulence d’agents infectieux. Ces actions peuvent permettent de faire face aux infections dues notamment à des microorganismes résistants.

Infectious diseases remain a serious public health problem both in developing countries, where they are the main cause of the high mortality rates recorded, and in industrialized countries where there is an alarming incidence of antibiotic resistance. There is thus an increasing need for new compounds that can act by a direct antimicrobial effect or by an indirect effect, inhibiting resistance mechanisms of microorganisms. Medicinal plants, particularly those traditionally used against infectious diseases in developing countries, are a probable source for these types of compounds. In this context, Cordia gilletii De Wild (Boraginaceae), a medicinal plant from which root barks and leaves are traditionally used against infectious diseases in Democratic Republic of Congo, was investigated for biological activities and phytochemical composition. Root bark extracts showed interesting biological activities: (i) antimicrobial properties, acting directly (bactericid and bacteriostatic effects against gram positive and gram negative bacteria, respectively) or indirectly (enhancement or restoration of antibiotic activity on resistant strains); (ii) inhibitory effect on the expression of two Pseudomonas aeruginosa QS genes, lasB and rhlA; (iii) antiplasmodial effect against a chloroquine sensitive strain of Plasmodium falciparum; (iv) antioxidant effect determined by the free radical DPPH quenching. Leaves extracts showed only antiplasmodial activity.

Root barks extracts with the highest direct (methanol extract) and indirect (n-hexane extract) antimicrobial properties were fractionated to isolate and to identify the active compounds. To bio-guide the fractionation, the culture medium for the detection of active compounds on chromatographic plates (TLC-bioautography) was optimized. The compound ferulaldehyde, isolated from the methanol extract, showed antimicrobial, antioxidant and antiplasmodial properties. From the n-hexane extract two compounds were isolated, lupeol and friedelin. Lupeol showed indirect antimicrobial effect by decreasing the MIC of some antibiotics against MRSA; whereas friedelin was inactive. Although these three compounds have already been described in other plant species, this is the first report of their occurence in Cordia gilletii; the indirect antimicrobial effect of lupeol is described for the first time in this work.

As it belongs to the family of Boraginaceae, a family well known as one of the most important sources of pyrrolizidine alkaloids (PAs), Cordia gilletii is susceptible to contain these toxic compounds that were consequently researched. A GC-MS analysis did not reveal the presence of PAs (detection limit, 2 ppm) in root barks and leaves extracts of C. gilletii, suggesting a lack of PA-related toxicity of this plant. This reassuring finding needs to be confirmed with samples harvested at different locations.

This work reveals that C. gilletii may act against pathogenic microorganisms by: (i) a direct antimicrobial effect (partly due to férulaldéhyde); (ii) the enhancement or restoration of antibiotic activity against resistant strains (effect of lupeol); and (iii) an inhibitory effect on the expression of quorum sensing regulator genes, decreasing the virulence of microorganisms. These actions could help to fight infections caused by resistant strains.


Doctorat en Sciences biomédicales et pharmaceutiques
info:eu-repo/semantics/nonPublished

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20

Ericsson, Ella, and Sofia Söderberg. "Cause-related Marketing - The Best A Company Can Get? : Hur Gillettes varumärkesbild påverkas av kampanjen "The Best Men Can Be"." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-388099.

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Cause-related Marketing är en marknadsföringsmetod vilken har använts flitigt av företag inom olika branscher, en metod som både bemötts av hyllningar och kritik. Studier har gjorts i hur metoden påverkar ett företags varumärkesbild, men då CRM har fått en nyare skepnad fanns det en relevans i att undersöka huruvida den nyare formen av CRM påverkar varumärkesbilden. Studien ämnade mer specifikt att studera Gillettes kampanj “The Best Men Can Be” från januari 2019 och hur den påverkade unga konsumenters varumärkesbild. En kvalitativ studie har utförts där semistrukturerade intervjuer har legat till grund för insamling av data. Respondenterna delades in i två målgrupper - män och kvinnor. Vidare baserades de semistrukturerade intervjufrågorna på Kapferers identitetsprisma. Resultatet visade att konsumenters varumärkesbild påverkades av CRM, mer specifikt av den aktuella kampanjen. Resultatet indikerade att varumärkesbilden förbättrades hos kvinnor men försämrades hos män​.
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21

Margelli, Paul Louis. "Georges Gillet and the Paris Conservatoire Concours oboe solos, 1882-1919 /." Thesis, Connect to this title online; UW restricted, 1990. http://hdl.handle.net/1773/11343.

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22

DesRoches-Dueck, David. "Diamonds and corkscrews : a hybrid account of realization." Thesis, University of Edinburgh, 2014. http://hdl.handle.net/1842/33308.

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Contemporary work in the metaphysics of realization has produced two central theories as to what it is for an individual to realize a kind. According to the 'flat theory' of Lawrence Shapiro, an individual realizes some kind by exemplifying or instantiating the properties that define realizations of that kind. With Carl Gillett's, 'dimensioned theory', on the other hand, an individual takes part in the realization of some kind merely by contributing causally towards the properties that define realizations of that kind. Both views are vulnerable to objections. Flat realization is focused on the realization of functional kinds, and, therefore, is poorly suited to describe the realization of scientific or compositional kinds. The dimensioned view handles compositional kinds very well, but has difficulty delineating limits as to what may count as a causal component for sake of realization. If everything qualifies as a causal component of realization, every individual with different causal components begins to resemble a unique realization. If every individual qualifies as a unique realization, every kind constituted by more than one individual will be constituted by more than one realization. This threatens to trivialize the realization thesis, as every kind becomes multiply realizable. In order to resolve these problems, I develop a two-level theory of realization inspired by Lewis' 'Mad Pain and Martian Pain'. According to Lewis, pain should be identified only contingently with the physical properties of typical pain. It is also the case, according to Lewis, that pain should be identified only contingently with the functional properties of typical pain. Accounting for this dual contingency suggests two different ways in which a causal role may be fulfilled. On the one hand, a causal role can be fulfilled in the sense in which an individual's internal systems and structures are understood to produce certain aggregate, object-level capacities. On the other hand, a causal role can also be fulfilled in the sense in which certain object-level capacities are understood as the instantiation of psychological or conceptual abilities. If these different senses of role fulfilment qualify as different ways of realizing a causal role, there will be different, but compatible, ways in which an individual may be understood to realize a particular kind.
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23

Brus, Peter. "Christopher-gillet i Långshyttan : en studie av en förening i bruksortsmiljö åren 1944-1954." Thesis, Högskolan Dalarna, Historia, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:du-2170.

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Syftet med denna uppsats är att ta reda på vad Christopher-gillet i Långshyttan var för en slags förening samt vad de gjorde? Tiden som denna undersökning rör är 1944-1954. De tre frågeställningarna är: 1. Vilket syfte hade Christopher-gillet? 2. Vilka och hur många var medlemmar? 3. Vad ingick i Christopher-gillets verksamhet? Resultatet är att Christopher-gillet var i det närmaste en sällskapförening, termen sällskapsförening kommer ifrån Sören Larssons bok Förening och gemenskap. Det källmaterial som användes var Christopher-gillets medlemsmatrikel och mötesprotokoll åren 1944-1954. Christopher-gillets egen tidning Husby-rocken är även den använd som källmaterial.
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24

SILVA, Rayane Cristine Santos Da. "Composição química, atividade larvicida, repelente e deterrente da oviposição de Aedes aegypti do óleo essencial de Commiphora leptophloeos (Mart.) J. B. Gillet (Burseraceae)." Universidade Federal de Pernambuco, 2013. https://repositorio.ufpe.br/handle/123456789/18386.

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O Aedes aegypti é um mosquito de grande importância epidemiológica por ser o vetor de viroses como a febre amarela e a dengue estando distribuído entre as regiões tropicais e subtropicais do globo. A fim de encontrar uma forma alternativa de combate ao mosquito, objetivou-se avaliar no presente estudo, a caracterização química do óleo essencial de Commiphora leptophloeos e sua atividade biológica frente A. aegypti através de análises eletrofisiológicas, testes de atividade larvicida, repelente e deterrente de oviposição. As análises por cromatografia gasosa acoplada a espectrometria de massa revelaram a presença de 55 compostos no óleo essencial de C. leptophloeos sendo o α- Felandreno, trans- Cariofileno e β- Felandreno os constituintes do óleo presentes em maior proporção, representando 26,26%, 18,01% e 12,93% respectivamente. Através de cromatografia gasosa acoplada à detecção eletroantenográfica foram obtidas 17 respostas aos constituintes do óleo, sendo em sua maioria a sesquiterpenos, estando entre elas o trans- Cariofileno, um dos compostos majoritários do óleo. A partir dos testes comportamento de oviposição com fêmeas grávidas de A. aegypti foi possível observar que o óleo essencial de C. leptophloeos apresentou atividade deterrente de oviposição nas concentrações de 100, 50 e 25 ppm, sendo a média de ovos deixadas no recipiente de teste menor que o depositado no controle (p<0,008). Testes de oviposição também foram realizados com o composto majoritário do óleo o α-Felandreno, e dois compostos que apresentaram respostas eletrofisiológicas (trans- Cariofileno e α-Humuleno). O α-Felandreno não demonstrou atividade significativa. O trans- Cariofileno, em contrapartida, se mostrou deterrente de oviposição (p<0,004), assim como o α-Humuleno (p<0,003). O óleo de C. leptophloeos não demonstrou atividade biológica em relação ao teste de repelência em olfatômetro de dupla escolha. A atividade larvicida foi constatada com CL50 de 99,4 ppm. Nesse contexto, os resultados demonstram que o óleo essencial de C. leptophloeos é uma fonte promissora de compostos que induzem respostas comportamentais em fêmeas de A. aegypti que buscam por um sítio de oviposição, havendo respostas deterrentes entre os diferentes compostos, além de atuar como agente larvicida.
Aedes aegypti has a large epidemiological importance for being the vector of viruses, such as yellow fever and dengue fever, being distributed across the tropical and subtropical regions of the globe. To find an alternative way for eradicating the mosquito, in this study it was evaluated the chemical characterization of the essential oil of Commiphora leptophloeos and its biological activity against A. aegypti through electrophysiological analyzes and tests of larvicidal activity, repellent and oviposition deterrent. The analysis by gas chromatography-mass spectrometry revealed the presence of 55 compounds in the essential oil of C. leptophloeos being the α-phellandrene, trans-caryophyllene and β-phellandrene the constituents present in greater proportion, representing 26.26%, 18.01% and 12.93% respectively. By gas chromatography- electroantennographic detection were obtained 17 responses to the constituents of the oil, most of them being the sesquiterpenes, among them trans-Caryophyllene, one of the major compounds from the oil. From behavior for oviposition, tests with pregnant females of A. aegypti reveled that the essential oil of C. leptophloeos showed oviposition deterrent activity at concentrations of 100, 50 and 25 ppm and the average of eggs left on the test vessel was smaller than the average deposited in the control vessel. Oviposition test were also carried out with the α-phellandrene, the major compound of the oil, and two compounds that showed electrophysiological responses (trans-caryophyllene and α-humulene). The α-phellandrene showed no significant activity. The trans-Caryophyllene, in contrast, showed oviposition deterrent (p <0.004), as well as α-Humulene (p <0.003). The oil of C. leptophloeos not demonstrated biological activity against the test repellency dual choice olfactometer. The larvicidal activity was observed with LC50 of 99.4 ppm. In this context, the results show that the essential oil of C. leptophloeos is a promising source of compounds that induce behavioral responses in female of A. aegypti seeking for an oviposition site, with answers deterrents between the different compounds, in addition to acting as an agent larvicide.
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25

Martel, Alexandre. "Intermédialité et déconstruction de la fiction chez Alain Robbe-Gillet : analyse comparative de "La maison de rendez-vous" et de "L'homme qui ment"." Master's thesis, Université Laval, 2016. http://hdl.handle.net/20.500.11794/26823.

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Alain Robbe-Grillet, d’abord connu en tant que romancier, a dès le début des années 1960 partagé son temps entre le cinéma et la littérature. Après avoir fourni le scénario de L’année dernière à Marienbad, il est passé derrière la caméra et a réalisé une dizaine de films qui, tant par leur forme que leur propos, poursuivent les recherches esthétiques entreprises dans sa pratique littéraire. Plus encore, il nous semble que le début de cette aventure cinématographique marque un tournant dans son œuvre. Alors que le point de vue qui portait les premiers romans — point de vue que les critiques ont rapproché de celui d’une caméra —, marquait déjà la dimension intermédiale de son œuvre, il apparaît que son passage dans la chaise du réalisateur a été le germe d’une radicalisation de sa pratique. Ainsi, les romans et les films qui ont suivi possèdent une portée intermédiale beaucoup plus large. De fait, c’est l’ensemble de la narration qui s’y trouve remise en question par la mise en évidence des spécificités de chacun des médias et par la transposition de procédés propres à la littérature dans le film, et vice versa. C’est par une étude comparative de La maison de rendez-vous (1965) et de L’homme qui ment (1968) que nous montrons en quoi consiste la relation intermédiale que Robbe-Grillet établit entre les disciplines, en plus de mettre en évidence les mécaniques qui, ancrées dans la matérialité des médias, fondent le roman et le film.
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TENÓRIO, Rodrigo Ferreira Lima. "Atividade biológica “in vitro” de extratos de Commiphora leptophloeos (Mart.) JB Gillett, Ziziphus joazeiro Mart., Croton heliotropiifolius Kunth, Abarema cochliacarpos (Gomes) Barneby & Grimes e Eugenia uniflora L. contra ixodídeos, culicídeos e nematoides gastrintestinais de pequenos ruminantes." Universidade Federal Rural de Pernambuco, 2017. http://www.tede2.ufrpe.br:8080/tede2/handle/tede2/7133.

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The use of medicinal plants is an alternative for pest control, as they provide chemical compounds with potential ectoparasiticidal action. Thus, the objective of this study was to evaluate the in vitro biological activity of extracts of Commiphora leptophloeos (Mart.) JB Gillett, Ziziphus joazeiro Mart., Croton heliotropiifolius Kunth, Abarema cochliacarpos (Gomes) Barneby & Grimes and Eugenia uniflora L. against ixodids, culicidae and small ruminant gastrointestinal nematodes. The tickcide activity was evaluated against Anocentor nitens by the technique of immersion of engorged females. Concentrations of 100 % and 50 % of the hydroalcoholic extracts of the leaves of C. leptophloeos, C. heliotropiifolius and Z. joazeiro and distilled water as negative control were used. In the assay with Culicids Aedes (stegomyia) aegypti third instar larvae were exposed to concentrations of 30 mg / mL, 20 mg / mL and 10 mg / mL of leaf extracts of C. leptophloeos and C. heliotropiifolius, and for Z. joazeiro 30 mg / mL, 1 mg / mL and 0.5 mg / mL according to a methodology recommended by the World Health Organization. An biological larvicide Bacillus thuringiensis sorovar israelensis at concentrations of 0.06 ppm and 0.37 ppm was used as positive control and a negative control with dechlorinated water. Under the same conditions, the ethanolic extract of A. cochliacarpos stem bark at a concentration of 10 mg / mL was tested, and the industrial larvicide Pyriproxyfen at a concentration of 0.002 g / L and distilled water were used as positive control and negative control respectively. The antihelminthic activity against gastrintestinal helminths of small ruminants was evaluated for the ethanolic extract of A. cochliacarpos stem bark (10 %, 25 % and 50 % concentrations) and of the aqueous extract of E. uniflora leaves (concentrations of 20 %), determined by the calculation of percentages of larvae reduction per gram of faeces. Negative controls were used with distilled water and positive controls with Ivermectin 1 % and Albendazole 5 %. The species C. leptophloeos was effective at all concentrations tested against A. nitens, and the species Z. joazeiro and C. heliotropiifolius demonstrated efficacy only at the concentration of 100 %. In the A. aegypti assay, the highest mortality rates were obtained at the highest concentrations tested, being 66.5 % for C. leptophloeos, 92.75 % for Z. joazeiro and 33.75 % for C. heliotropiifolius. With the extract of A. cochliacarpos (10 mg / mL) the mortality rate was 34.75 %. In the larvae reduction per gram of faeces, larvae of genus Haemonchus, Trichostrongylus and Oesophagostomum were identified, obtaining a highly effective reduction for the 25 % and 50% concentrations of A. cochliacarpos against the three genera. The aqueous extract of E. uniflora (20 %) had no effect on the reduction of the number of larvae of said gastrointestinal nematodes. It is concluded that hydroalcoholic extracts of the leaves of C. leptophloeos, Z. joazeiro and C. heliotropiifolius present biological activity against A. nitens, and the ethanolic extract of the stem bark of A. cochliacarpos shows a better mortality activity than conventionally commercial larvicides used against A. aegypti larvae. The aqueous extract of the leaves of E. uniflora at the concentration of 0.2 g / mL is not present enough to promote reduction of larvae per gram of feces.
O uso de plantas medicinais é uma alternativa para o controle de pragas, pois fornecem compostos químicos com potencial ação ectoparasiticida. Desta forma, objetivou-se no presente estudo avaliar a atividade biológica “in vitro” de extratos de Commiphora leptophloeos (Mart.) JB Gillett, Ziziphus joazeiro Mart., Croton heliotropiifolius Kunth, Abarema cochliacarpos (Gomes) Barneby & Grimes e Eugenia uniflora L. contra ixodídeos, culicídeos e nematoides gastrintestinais de pequenos ruminantes. A atividade carrapaticida foi avaliada contra Anocentor nitens pela técnica de imersão de fêmeas ingurgitadas. Foram utilizadas concentrações de 100 % e 50 % dos extratos hidroalcoólicos das folhas de C. leptophloeos, C. heliotropiifolius e Z. joazeiro e água destilada como controle negativo. No ensaio com culicídeos, segundo metodologia preconizada pela Organização Mundial da Saúde com larvas de terceiro estádio de Aedes (stegomyia) aegypti expostas à concentrações de 30 mg / mL, 20 mg / mL e 10 mg / mL dos extratos das folhas de C. leptophloeos e C. heliotropiifolius, e 30 mg / mL, 1 mg / mL e 0,5 mg / mL para Z. joazeiro, e como controle positivo larvicida biológico Bacillus thuringiensis sorovar israelensis nas concentrações de 0,06 ppm e 0,37 ppm, e controle negativo com água declorada. Nas mesmas condições, testou-se o extrato etanólico da casca do caule de A. cochliacarpos na concentração de 10 mg / mL, tendo como controle positivo o larvicida industrial Pyriproxyfen na concentração de 0,002 g / L e controle negativo água destilada. Pelo cálculo dos percentuais de redução de larvas por grama de fezes, o mesmo extrato de A. cochliacarpos foi avaliado contra helmintos gastritestinais de pequenos ruminantes (concentrações a 10 %, 25 % e 50 %), e o extrato aquoso das folhas de E. uniflora (concentrações a 20 %). Utilizaram-se controles negativos com água destilada e controles positivos com Ivermectina 1 % e Albendazole 5 %. Contra A. nitens, a espécie C. leptophloeos mostrou-se eficaz em todas as concentrações testadas, e as espécies Z. joazeiro e C. heliotropiifolius demonstraram eficácia apenas na concentração de 100 %. No ensaio com A. aegypti, as mais elevadas taxas de mortalidade foram obtidas nas maiores concentrações testadas, sendo de 66,5 % para C. leptophloeos, 92,75 % para Z. joazeiro e de 33,75 % com C. heliotropiifolius. Com o extrato de A. cochliacarpos (10 mg / mL) a taxa de mortalidade foi de 34,75 %. No teste de redução do LPG, identificaram-se larvas dos gêneros Haemonchus, Trichostrongylus e Oesophagostomum, obtendo-se redução altamente efetiva para as concentrações de 25 % e 50 % de A. cochliacarpos contra os três gêneros. O extrato aquoso de E. uniflora (20 %) não apresentou efeito sobre a redução do número de larvas dos referidos nematoides gastrintestinais. Conclui-se que os extratos hidroalcoólicos das folhas de C. leptophloeos, Z. joazeiro e C. heliotropiifolius apresentam atividade biológica contra A. nitens, e o extrato etanólico da casca do caule de A. cochliacarpos demonstra melhor atividade de mortalidade que larvicidas comerciais convencionalmente utilizados contra larvas de A. aegypti. O extrato aquoso das folhas de E. uniflora na concentração de 0,2 g / mL não se apresenta suficiente para promover a redução de larvas por grama de fezes.
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Gillet, Jana Christin [Verfasser], Bettina [Akademischer Betreuer] Baeßler, and Navid [Akademischer Betreuer] Mader. "Myokardcharakterisierung bei schwerer Aortenklappenstenose mittels T1- und T2-Mapping zur Verlaufsbeurteilung nach minimal-invasivem Aortenklappenersatz (TAVI) / Jana Christin Gillet ; Akademische Betreuer: Bettina Baeßler, Navid Mader." Köln : Deutsche Zentralbibliothek für Medizin, 2020. http://d-nb.info/1209142163/34.

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28

Gillet, Jana Christin [Verfasser], Bettina Akademischer Betreuer] Baeßler, and Navid [Akademischer Betreuer] [Mader. "Myokardcharakterisierung bei schwerer Aortenklappenstenose mittels T1- und T2-Mapping zur Verlaufsbeurteilung nach minimal-invasivem Aortenklappenersatz (TAVI) / Jana Christin Gillet ; Akademische Betreuer: Bettina Baeßler, Navid Mader." Köln : Deutsche Zentralbibliothek für Medizin, 2020. http://d-nb.info/1209142163/34.

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29

Richaud, Gilbert. "Gaspard André (1840-1896), architecte à Lyon et en Suisse romande." Lyon 2, 2008. http://theses.univ-lyon2.fr/documents/lyon2/2008/richaud_g.

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L’œuvre de Gaspard André est aujourd’hui régulièrement citée parmi celles des maîtres de l’Éclectisme. D’origine suisse et de religion réformée, élève de l’École des Beaux-Arts de Lyon puis de celle de Paris dont il sera l’un des plus brillants représentants, André débute sa carrière à Lyon en 1872 avec des commandes d’édifices religieux (le temple de l’Église réformée, l’église Saint-Joseph au Brotteaux) suivies de celles du théâtre des Célestins et de la fontaine de la place des Jacobins. Dès 1882, une riche clientèle d’hommes d’affaires (É. Aynard, les Gillet, F. Mangini, H. Germain) lui confie la construction de leurs villas, de banques ou d’usines. Il sera simultanément un ardent promoteur des arts décoratifs assez vite chargé de positions officielles importantes. Les dernières années (1889-1896) sont marquées par une certaine forme de simplicité stylistique alors qu’il entame une seconde carrière en Suisse romande (Université de Lausanne). Son style est caractérisé par des ordonnances originales (écoles de la rue Tronchet) et des formules plastiques inédites (formes pures et dissymétriques des derniers projets). Plusieurs de ses écrits révèlent comment sa pensée a pu s’enrichir au contact des principales tendances de la deuxième moitié du XIXe siècle, et l’importance accordée alors à la réflexion et aux débats sur les origines du classicisme et ses transformations. À l’opposé, ses dernières œuvres et leur étonnante sobriété constructive et formelle – qui influencera vraisemblablement des architectes comme Tony Garnier ou Paul Cret –, nous révèlent parfaitement la nature des forces et des tensions qui ont favorisé l’émergence du Mouvement Moderne en Europe
The work of Gaspard André features regularly nowadays amongst those of the masters of Eclecticism. Born into a Protestant family from Switzerland, a student of the École des Beaux-Arts in Lyons and later in Paris – where he would be one of the most brilliant amongst his peers - André began his career in Lyons in 1872, with commissions for religious buildings (the Protestant temple and the Church of Saint-Joseph). These were followed by further commissions for the Théâtre des Célestins and the fountain in the Place des Jacobins. From 1882 onwards, a wealthy clientele of businessmen (É. Aynard, the Gillets, F. Mangini, H. Germain) entrusted him with the task of building their villas, banks and factories. He would simultaneously be an ardent promoter of the decorative arts whilst he reached significant official positions. His final years (1889-96) were marked by a particular form of stylistic simplicity while he started a second new career in Switzerland (University of Lausanne). His style is characterised by unusual designs (schools in the Rue Tronchet) and never-before-seen plastic formulae (pure and asymmetric forms of his final projects). His writings reveal how his train of thought was enhanced by his close study of the main architectural trends of the second half of the 19th century, and the importance attached then, to the discussions and the debates on the origins of Classicism and its transformations. Conversely, his final works and their surprising constructive and formal sobriety – which have likely influenced architects like Tony Garnier or Paul Cret - clearly demonstrate the nature of the forces and tensions that favoured the emergence of the Modern Movement
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30

Almeida, Inês Rodrigues De. "Gillette & the “we believe –the best men can be” campaign a case study on how Gillette’s campaign signals changes in identity from brand purpose and how it is perceived by Portuguese consumers." Master's thesis, 2020. http://hdl.handle.net/10362/107193.

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Brands are increasingly adopting a purpose, areason to exist. This work project is about Gillette and the 2019 campaign which may signal changes in identity and potentially purpose. It was widely discussed upon launch, but it suffered severe negative backlash from consumers everywhere. From qualitative studies, insights show Portuguese consumers appreciate the campaign but felt it was “too American”. Similarly, they value purposeful brands for their loud voices and wide reach, even if they are taking advantage of these issues. Finally, Gillette changed its identity and communication to modernize its take on the purpose, but not the purpose itself.
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31

Yu, Sandra, and 游淑芬. "企業以購併進行多角化之探討-以Gillette公司為例." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/56362890922609908368.

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碩士
國立臺灣大學
商學研究所
89
Recent years, lots of company conducted an acquisition or merge to achieve the company’s growth objective. By doing so to get the synergy to increase productivity, reduce operating cost and extend to increase the shareholder’s interest. What ‘s the background of M&A decision and what strategic thinking being applied is worthwhile for doing after fact measurement and assessment to see how it works.。 What are the key successful factors of a centaury company? From study Gillette’s KSF can be told are 1) strong band equity 2) cost leadership 3) Product differential 4) Product innovation and 5) World-wide distribution channel. How of those sustainable KSFs being enlarge its effect and support any strategic actions and we can go further to analyse why and how Gillette to acquire Duracell. Hope this study to provide a good reference for a topic of diversification of company’s M & A. There are a lots of theories and structures can be applied and considered in the process of company’s diversification, In this study the following theories and structures will be quoted and discussed 1) Growth strategy 2) Diversification strategy 3) Globalisation 4) Entry mode of diversification 5) the role of Synergy and 6) M & A strategy. The major motive of Gillette to go for related diversification is searching for immediate 15% growth and Duracell fit preset requirement of Gillette in selecting business of a merger, such as 1) consumer product group 2) high tech product 3) global product 4) repeat-purchase product 5) growth opportunity 6) Global brand 7) compliable distribution channel. Although the actual battery market growth in 2000 was under-expectation. Duracell only achieved 55% of planned target. Duracell has been recognized as global brand by having 40% market share. It can be a failure case of high transaction cost incurred and low achieving rate to too optimistic prediction of Duracell merger, but it offers a good lesson for us to learn in positive side of 1) top management’s vision and mission and the application’s of growth strategy. However how to avoiding high transaction cost and having a reasonable prediction is a critical factor for successful merger. Clarified structure and strategic thinking have been defined and verified by this study. It is practical as a good reference. For future study, it is recommended to focus on the study of the price of merger and the competitive and industrial analysis of mergered company.
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32

Lorini, Francesco. "The Future of Shopping - New Sales and Marketing Strategies for Gillette to Grow Market Penetration Among Men in 2030." Master's thesis, 2016. http://hdl.handle.net/10362/20515.

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CEMS
The work project follows the CEMS business project “The Future of Shopping - New Sales and Marketing Strategies for Gillette to Grow Market Penetration Among Men in 2030”. In order to provide P&G with useful and applicable strategy, Gillette past sales data, future trends and consumer insights were analysed. Based on those insights, four segments with differing needs and sales objectives were identified. Consequently, four different marketing strategy to target the segments defined were developed to grow market penetration in Germany in 2030. Furthermore, some insight about how organization can segment their consumer’s base were discussed.
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33

Besbes, Sami. "Cartographie des risques des opérations de fusions et acquisitions." Mémoire, 2007. http://www.archipel.uqam.ca/884/1/M10048.pdf.

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L'objectif de cette recherche est la création d'un cadre visant à cartographier les risques stratégiques dans la création de valeur économique à long terme par des opérations de fusions et acquisitions. A la base de notre riche revue de littérature, nous avons exposé les motivations stratégiques des opérations de fusions et acquisitions et nous avons décrit les principales étapes du processus d'exécution d'une telle opération. Dans un deuxième temps, nous avons exploré les types de risques stratégiques. La maîtrise des éléments spécifiques à ces deux axes de recherche (les opérations de fusions et acquisitions et la gestion des risques) nous a ensuite servi à l'élaboration d'une cartographie complète des risques propres des opérations de fusions et acquisitions. La deuxième étape de cette recherche est dédiée au test et à la validation de la cartographie proposée à partir de l'analyse de la fusion entre Procter&Gamble et Gillette. Les critères qui sont à la base de ce choix sont multiples et variés et ils sont largement expliqués dans les chapitres 2 et 4. À partir de notre cartographie vérifiée selon les données secondaires recueillies, réorganisées et analysées, nous avons élaboré nos conclusions, en soulignant nos contributions personnelles à l'amélioration des connaissances. La principale contribution de cette recherche consiste dans la réalisation d'une cartographie intégrée d'identification des risques induits par des opérations de fusions et acquisitions, qui réunit plusieurs concepts; méthodes et outils propres aux diverses disciplines de gestion (la gestion financière, la gestion stratégique, la gestion intégré des risques, la gestion des organisations). Cette approche intégrée différencie notre recherche par rapport à la majorité des études dans le domaine, où les fusions et acquisitions sont généralement analysées soit d'un point de vue financier soit d'un point de vue organisationnel. ______________________________________________________________________________ MOTS-CLÉS DE L’AUTEUR : Opérations de fusions et acquisitions, Cartographique des risques, Gestion intégrée des risques.
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34

Kadlecová, Vladimíra. "Čas ve filmu. Komparace koncepce Jana Mukařovského a Gillese Deleuze." Master's thesis, 2012. http://www.nusl.cz/ntk/nusl-311140.

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The topic of my diploma thesis is a comparison of speculation about a film from two perspectives. Firstly, it deals with the approach of Jan Mukařovský, a Czech structuralist, who was one of the first in the Czech context to explore the time concept in a film. Secondly, it considers the approach of Gillese Deleuze, who was accredited with the new view on the time-image in a film, however, much later than Jan Mukařovský. The aim of the paper is to explain the way the approaches of Mukařovský and Deluze relate to other approaches of thinking about time in films, the influence of other concepts of their time that they both theoretically based their views on, as well as specifying the films that became the starting points of exploring the time in films. The method of comparison is divided into three aspects, as three comparison levels.
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35

Bílková, Barbora. "Téma úniku, nomádství a teritorializace v díle Gillese Deleuze a Michela Maffesoliho." Master's thesis, 2018. http://www.nusl.cz/ntk/nusl-388794.

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The thesis deals with the study of issues of escape, nomadism and territorialisation with regard to postmodern society. These concepts are explored on the basis of works by two French postmodern authors: Giles Deleuze and Michel Maffesoli. However, the analysis of seemingly similar ways of telling about these topics is to prove their considerable difference with respect to their understanding of life, world and society. In the theoretical part, the research focuses on Deleuz's concepts of becoming, multiplicity and division of space into smooth and grooved and Maffesoli's concepts of postmodern society associated with neotribalism, its desire to wander and dynamic rooting. The analytical part of the thesis is based on these concepts to interpret the documentary cycle "Kmeny", which relates to the topic of urban subculture within the Czech Republic.
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36

Gillert-Marien, Dorothea Ruth [Verfasser]. "Immunevasion des murinen Cytomegalovirus : Regulatoren der MHC-Klasse-I-vermittelten Antigenpräsentation / Dorothea Ruth Gillert-Marien." 2007. http://d-nb.info/986991597/34.

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37

Chiu, Ying-Ting. "Repertoire from the Gillet-Fox Competition and its importance to the bassoon literature." 2007. http://hdl.handle.net/1903/9736.

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38

VOLEK, Jan. "ANALÝZA SOUČASNÉHO ŽIVOTNÍHO STYLU PODLE GILLESE LIPOVETSKÉHO A MICHELA MAFFESOLIHO: KOMPARACE A KONFRONTACE VYBRANÝCH TÉMAT, PROBLÉMŮ A KONTROVERZÍ." Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-170671.

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The thesis analyzes and compares the approaches of two authors dealing with phenomena in contemporary society. It focuses mainly on issues of lifestyle and values. The thesis asks questions related to socialization and individualization of society. The thesis is divided into four parts. The first part is about definition of the basic terms (postmodernism, lifestyle, values). The second part is devoted to the concept of Gilles Lipovetsky. The third part focuses on the concept of Michel Maffesoli. In the fourth section, there is a comparison of these two concepts, where we are primarily focused on tracing argumentation clashes and controversies. In the final part, there is the presentation of the main questions and ideas, that come out on the basis of this comparison.
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39

Kwak, Na-Young. "Selected repertoire from the Gillet International Oboe Competition & the International Oboe Competition of Tokyo, 1995-2005." 2006. http://hdl.handle.net/1903/9714.

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40

Cloete, Theodorus Hermanus. "A comparative study to investigate the difference between the inter-examiner reliability of gillet’s test and the standing flexion test in motion palpation of the sacroiliac joint." Thesis, 2011. http://hdl.handle.net/10210/3754.

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M.Tech.
It has been well documented in literature that at least 80% of the general population will suffer from lower back pain or dysfunction at one stage in their lives. Recent literature suggests Sacroiliac joint dysfunction to be a common cause of lower back pain. Clinical interest in the dysfunction and the consequences of this joint being a major cause of lower back pain is growing, as more biomechanical clinicians are finding Sacroiliac joint disorders to be a common occurrence in clinical practice (Pool-Goudzwaard, Vleeming, Stoekart, Snijders and Mens, 1998). Sacroiliac syndrome is characterised by loss of joint play or altered mobility in the Sacroiliac joint‟s range of motion, and is usually associated with altered structural relationships in the region of the Sacroiliac joint (Grieve, 2001). This loss of normal movement is often adjusted by Chiropractors to regain normal mobility, however the correct diagnosis of the loss of mobility is required to induce the correct treatment. Motion palpation has been scrutinised by many researchers who widely questioned its inter-tester reliability. As yet there has been no consensus as to a „gold standard‟ for motion palpation of the Sacroiliac joint. This study aims to reconfirm the inter-examiner reliability of two such motion palpation tests, i.e. Gillet‟s motion palpation and the Standing Flexion test. One hundred participants underwent a double blind experimental study where the results from eight different examiners were recorded to obtain the reliability of the tests. Four examiners tested the participants using Gillet‟s motion palpation and four examiners used the Standing Flexion test. The results were recorded as either right, left or no restriction. The results were then compared and correlated. There was no statistically significant reliability found in either of the two tests. The mean reliability for the Standing Flexion test was found to be 59.31% while the Gillet‟s Motion Palpation produced a mean reliability of 56.38%. These two values are considerably lower than the expected 80% indicating low reliability between the two tests.
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