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Journal articles on the topic 'Gipsy wit and humor'

Author: Grafiati

Published: 28 July 2024

Last updated: 31 July 2025

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1

Brugère, Fabienne. "Wit and/or Humor." Sententiae 22, no. 01 (2010): 211–14. http://dx.doi.org/10.22240/sent22.01.211.

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2

Ellington, John. "Wit and Humor in Bible Translation." Bible Translator 42, no. 3 (1991): 301–13. http://dx.doi.org/10.1177/026009359104200301.

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3

Long, Debra L., and Arthur C. Graesser. "Wit and humor in discourse processing." Discourse Processes 11, no. 1 (1988): 35–60. http://dx.doi.org/10.1080/01638538809544690.

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4

Land, Norman E. "THE WIT AND HUMOR OF MAESTRO ZOANE." Source: Notes in the History of Art 27, no. 4 (2008): 16–19. http://dx.doi.org/10.1086/sou.27.4.23207903.

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5

Witkowski, Jan A. "The liveliest effusion of wit and humor." Trends in Biochemical Sciences 26, no. 12 (2001): 747–52. http://dx.doi.org/10.1016/s0968-0004(01)01936-3.

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6

Kahn, William A. "To Wit: Humor and Applied Behavioral Science." Journal of Applied Behavioral Science 26, no. 3 (1990): 329–30. http://dx.doi.org/10.1177/0021886390263006.

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7

Dionigi, Alberto, Mirko Duradoni, and Laura Vagnoli. "Humor and Attachment: Exploring the Relationships between Insecure Attachment and the Comic Styles." European Journal of Investigation in Health, Psychology and Education 13, no. 1 (2023): 161–69. http://dx.doi.org/10.3390/ejihpe13010012.

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In this study, the relationship between individuals’ insecure attachment styles and eight comic styles was explored. A sample of 636 Italian adults (206 males, 428 females, 2 non-binary), aged 18 to 81 years (M = 41.44; DS = 13.44) completed an online survey to investigate the relationship between insecure attachment styles, namely anxious and avoidant, and the eight comic styles, clustered into lighter style (fun, benevolent humor, wit, nonsense) and darker style (irony, satire, sarcasm, cynicism). The findings of this research indicated the lighter and darker styles were differently related

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8

Meltzer, Gary. "Dark Wit and Black Humor in Seneca's Thyestes." Transactions of the American Philological Association (1974-) 118 (1988): 309. http://dx.doi.org/10.2307/284174.

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9

Caillouet, Ruth R. "Everything I Need to Know about Teaching I Learned from Beowulf." English Journal 98, no. 1 (2008): 42–45. http://dx.doi.org/10.58680/ej20086724.

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10

Schuman, Boaz Faraday. "Scholastic Humor." History of Philosophy Quarterly 39, no. 2 (2022): 113–29. http://dx.doi.org/10.5406/21521026.39.2.02.

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Abstract Scholastic philosophers can be quite funny. What's more, they have good reason to be: Aristotle himself lists ready wit (eutrapelia) among the virtues, as a mean between excessive humor and its defect. Here, I assess Scholastic discussions of humor in theory, before turning to examples of it in practice. The last and finest of these is a joke, hitherto unacknowledged, which Aquinas makes in his famous Five Ways. Along the way, we'll see (i) that the history of philosophy is not so hostile to humor as is commonly supposed; and (ii) that the competing theories of humor like the Incongru

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11

Klein, Rudolf. "Humor in Architecture: Jewish Wit on Béla Lajta’s Buildings." Ars Judaica: The Bar Ilan Journal of Jewish Art 12 (May 2016): 93–110. http://dx.doi.org/10.3828/aj.2016.7.

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12

Connor, J. A. "Commentary: getting real about reliability, through wit and humor." IEEE Transactions on Reliability 52, no. 1 (2003): 10–13. http://dx.doi.org/10.1109/tr.2002.804732.

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13

Kehl, D. G. "Thalia Meets Tithonus: Gerontological Wit and Humor in Literature." Gerontologist 25, no. 5 (1985): 539–44. http://dx.doi.org/10.1093/geront/25.5.539.

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14

Chiodo, Christopher P., Kimberly K. Broughton, and Max P. Michalski. "Caution: Wit and Humor During the COVID-19 Pandemic." Foot & Ankle International 41, no. 6 (2020): 763–64. http://dx.doi.org/10.1177/1071100720923651.

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15

Moran, Leslie J. "The wit of Judge Rinder: judges, humour and popular culture." Oñati Socio-legal Series 9, no. 9(5) (2019): 771–98. http://dx.doi.org/10.35295/osls.iisl/0000-0000-0000-1036.

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Judge Rinder is a British reality TV court show. It has much in common with the US archetype Judge Judy. But there are differences. One is Judge Rinder’s humour, and more specifically his wit. Using a research database of Judge Rinder cases. The article examines the nature and effects of humour in this courtroom setting. It explores the role of the judge, the form the humour takes and the interactions and social relations it generates. A distinctive feature of the analysis is consideration of the impact of the audio-visual technologies, and the techniques and conventions developed around them,

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16

Harahap, Muhammad Haekal, Mulyadi, and Alemina Br. Perangin-angin. "Humor Verbal pada Komik Setrip "Tahilalats" Karya Nurfadli Mursyid." Multiverse: Open Multidisciplinary Journal 1, no. 2 (2022): 25–31. http://dx.doi.org/10.57251/multiverse.v1i2.575.

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Penelitian ini bertujuan untuk mendeskripsikan parameter humor verbal pada komik setrip Tahilalats dan megklasifikasikan jenis-jenis humor verbal yang terdapat pada komik setrip Tahilalats. untuk mencapai tujuan itu digunakan General Theroy of Verbal Humor (GTVH) dan 12 jenis humor verbal Shade. Data pada penelitian ini adalah humor verbal yang terdapat pada komik setrip Tahilalats yang diunggah di akun Twitter-nya (@tahilalats) pada periode 1 Januari – 31 Maret. Penelitian ini menerapkan pendekatan kualitatif-deskriptif dan untuk metode penelitian dan analisis data digunakan metode analisis i

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17

Hakim, Muhamad Syahril Adil, and Rohmani Nur Indah. "FLOUTING MAXIM IN CREATING VERBAL HUMOR IN THE PRETTY SMART NETFLIX SERIES." 3rd Annual International Conferences on Language, Literature, and Media 4 (September 21, 2022): 319. http://dx.doi.org/10.18860/aicollim.v4i1.1957.

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Humor is a complex social phenomenon generally encountered around us. It is repeatedly used in mass entertainment. However, humor is still a relatively uncommon topic in research. Therefore, this study attempts to uncover verbal humor in Pretty Smart Netflix Series. The two objectives of this study are to identify the types of flouting maxims and describe the flouting maxim employed by the characters to produce verbal humor. This research used a descriptive qualitative method by employing Grice’s Cooperative Principle theory and Shade’s verbal humor theory. Twenty floating maxims were included

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18

Wisasongko, Wisasongko, Aji Pangestu, and Agung Tri Wahyuningsih. "A Pragmatic Study on Verbal Humor Used in Mrnigelng Youtube Video." Scholars International Journal of Linguistics and Literature 6, no. 1 (2023): 28–35. http://dx.doi.org/10.36348/sijll.2023.v06i01.003.

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Humor is one of the main sources of entertainment in the media, such as YouTube. Mrnigelng is a comedian who uses Uncle Roger’s persona to give criticism to western cooks that try to make Asian dishes humorously in YouTube. This study aims to examine the verbal humor found in Mrnigelng video entitled “Uncle Roger DISGUSTED by this Egg Fried Rice Video (BBC Food)”. By employing Shades verbal humor classifications and Attardo General Theory of Verbal Humor, this study analyzes the types of verbal humor used in the object and how they are generated. The result of this study shows that there are e

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19

Meyer-Sickendiek, Burkhard. "Die Satire als invektive Gattung." Kulturwissenschaftliche Zeitschrift 6, no. 1 (2021): 130–45. http://dx.doi.org/10.2478/kwg-2021-0024.

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Abstract A discussion of satire as borderline case of invectivity will be presented in this paper. The particular focus lies on literary debates in eighteenth-century Britain and in Germany. British satirists like Dryden, Haywood or Pope described ridicule and sarcasm as main features of satire, however, it was viewed as necessary to uphold the distinction between satire and libel resp. lampoon. This distinction was explained by concepts of urban wit or raillery. In German literature Wieland introduced the concept of wit in his satirical writings, however, since romanticism it was replaced wit

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20

Piggush, Yvette R. "“A Very Dangerous Talent”: Wit for Women in Hannah Webster Foster's The Boarding School." New England Quarterly 92, no. 1 (2019): 46–74. http://dx.doi.org/10.1162/tneq_a_00720.

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Hannah Webster Foster's eighteenth-century novel The Boarding School shows how conduct literature and the republican culture of politeness create gender expectations for women's humor in the early United States. Foster teaches readers about the social effects of wit and guides them in using satire and irony to influence public opinion.

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21

Banazeer Banu, G., and S. Gunasekaran. "Transcending Cultures Through Humor: A Study of Wit and Satire in The Works of Stephen Leacock, Mark Twain, And R.K. Narayan." Journal of Neonatal Surgery 14, no. 7S (2025): 18–25. https://doi.org/10.52783/jns.v14.2354.

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Humor serves as a universal language that transcends cultural and temporal boundaries. This paper explores the wit, satire, and narrative brilliance in the works of Stephen Leacock, Mark Twain, and R.K. Narayan, focusing on their distinctive approaches to humor in storytelling. By examining select works, the study aims to highlight the cultural contexts, linguistic subtleties, and thematic depth that define their humor. The objectives of the research are to identify the techniques employed by these authors to evoke laughter, analyze how humor reflects the socio-political and cultural realities

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22

Ariagno, R. L. "Philip Sunshine Festschrift: a quintessential neonatologist with wit and humor." Journal of Perinatology 31, S1 (2011): S9—S10. http://dx.doi.org/10.1038/jp.2010.181.

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23

Stephen Feinstein. "Art from the Concentration Camps: Gallows Humor and Satirical Wit." Journal of Jewish Identities 1, no. 2 (2008): 53–75. http://dx.doi.org/10.1353/jji.0.0029.

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24

Kahn, William A. "To Wit: Humor and the Journal of Applied Behavioral Science." Journal of Applied Behavioral Science 26, no. 1 (1990): 107–10. http://dx.doi.org/10.1177/002188639002600109.

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25

Banu, G. Banazeer, and S. Gunasekaran. "Linguistic Humor in the Select Works of Mark Twain, Stephen Leacock, and R.K. Narayan." World Journal of English Language 15, no. 3 (2025): 159. https://doi.org/10.5430/wjel.v15n3p159.

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This paper explores the use of linguistic humor in the select works of Mark Twain, Stephen Leacock, and R.K. Narayan, three literary giants renowned for their distinctive comedic styles. Through a detailed analysis, the study examines how these authors employ various linguistic techniques to elicit humor, including wordplay, satire, irony, and parody. Mark Twain's sharp wit and mastery of dialects, Stephen Leacock's whimsical and absurd scenarios, and R.K. Narayan's subtle and culturally rich narratives serve as primary examples of their unique approaches to humor. By delving into specific tex

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26

Rosendahl Thomsen, Mads. "Can We Talk More about Humor?" Journal of World Literature 9, no. 3 (2024): 402–14. https://doi.org/10.1163/24056480-00902003.

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Abstract David Damrosch’s work and lectures can hardly be said to lack wit and humor, and it is rare to find scholars who write on Finnegans Wake, P.G. Wodehouse, and Korean installation art with equal enthusiasm. Yet, it could be argued that not only in Damrosch’s Comparing the Literatures but in the profession that he writes about in general, the critical vocabulary for writing about humor and the amount of space it is given stand in contrast to how important sarcasm, puns, irony, the grotesque, caricature, etc. are to the appreciation of literature. Is it because humor is a lighter subject?

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27

Mendiburo-Seguel, Andrés, and Sonja Heintz. "Comic styles and their relation to the sense of humor, humor appreciation, acceptability of prejudice, humorous self-image and happiness." HUMOR 33, no. 3 (2020): 381–403. http://dx.doi.org/10.1515/humor-2018-0151.

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AbstractThe present study investigates the relationships of eight comic styles (fun, benevolent humor, nonsense, wit, irony, satire, sarcasm, and cynicism) with acceptability of prejudice (laughing at different groups and topics), humorous self-image (funniness and frequency of laughter), humor appreciation (funniness and aversiveness of cartoons with different structures and contents), and happiness. A representative Chilean adult sample (N=857, 60.8% women; age M=40.50, SD=17.28) was recruited in face-to-face interviews and online surveys. They completed self-reports of all variables as well

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28

Orlova, N. V., and O. E. Bogomolova. "WHAT'S SO FUNNY? A COMPARATIVE LOOK AT THE HUMOROUS INTENTIONS OF THE TEXTBOOK AND THE STUDENT." Bulletin of Kemerovo State University, no. 3 (July 28, 2016): 63–69. http://dx.doi.org/10.21603/2078-8975-2016-3-63-69.

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A section of a school textbook on literary reading “Jokingly and seriously” was compared with the written memories of 3rd-grade students of “Lyceum № 29” (Omsk) about the situations in which they laughed. The objects of comparison were such aspects of humorous discourse as the object of the ridicule, the tone of the comic, values and concepts; the presence/absence of humor in the linguistic component. General research approach is the discourse analysis. A positive correlation between age features of the humor, the humorous intentions of the textbook and interview data were revealed, which allo

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29

Rodriguez, Hugo, Pablo Arias Sarah, and Clément Canonne. "Contrasts of Register Underlie the Perception of Musical Humor." Music Perception: An Interdisciplinary Journal 40, no. 4 (2023): 316–33. http://dx.doi.org/10.1525/mp.2023.40.4.316.

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In the psychological literature on musical humor, the emphasis on laughter-inducing music has naturally led researchers to focus on quite uncommon devices, such as stylistic deviations or formal incongruities that strongly violate listeners’ expectations, as the privileged basis for musical humor. But musical humor extends well beyond laughter-inducing music. It is also a kind of semantic content frequently ascribed to music, as attested by the long list of musical genres that are more or less explicitly associated with humor, wit, or comedy. As such, the communication of musical humor should

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30

Sobaskie, James William, and Gretchen A. Wheelock. "Haydn's Ingenious Jesting with Art: Contexts of Musical Wit and Humor." Notes 50, no. 3 (1994): 955. http://dx.doi.org/10.2307/898553.

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31

Carpenter, Dick M., Marjory J. Webster, and Chad K. Bowman. "White House Wit: How Presidents Use Humor as a Leadership Tool." Presidential Studies Quarterly 49, no. 1 (2019): 23–55. http://dx.doi.org/10.1111/psq.12492.

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32

Stanaland, Andrea J. S. "Book Review: Humor in the Advertising Business: Theory, Practice, and Wit." Journal of Advertising Education 12, no. 1 (2008): 36–37. http://dx.doi.org/10.1177/109804820801200108.

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33

Dionigi, Alberto, Mirko Duradoni, and Laura Vagnoli. "Understanding the association between humor and emotional distress: The role of light and dark humor in predicting depression, anxiety, and stress." Europe’s Journal of Psychology 19, no. 3 (2023): 358–70. http://dx.doi.org/10.5964/ejop.10013.

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Despite increasing interest in the relationship between humor and psychological distress, investigations have failed to focus on specific categories of humor and negative mental conditions. A sample of 686 Italian participants (187 men and 499 women), aged between 20 and 76 years, completed an online survey, data from which was used to investigate the relationship between eight comic styles, depression, anxiety, and stress. Findings from the multiple linear regression demonstrate benign humor as a protective factor of all three variables considered, while irony was positively associated with a

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34

Blanco, Mercedes. "Ovidio global: variaciones ovidianas en la edad de Góngora." Calíope 28, no. 1 (2023): 1–33. http://dx.doi.org/10.5325/caliope.28.1.0001.

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Abstract The writers of Góngora’s age found in Ovid the quintessential master of poetic art. This article examines three properties of the Sulmona poet’s writing that could explain his position of supremacy: his wit and humor, his invention of a political fiction that dresses the monarch and his court with the attributes of the Olympian gods, and finally, the elegiac subjectivity that permeates all his creations.

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35

Schwartz, Benjamin. "“Making Such Spaces . . . Where None Previously Existed”: Interstitial Wit in Fran Ross’s Oreo." Studies in American Humor 9, no. 1 (2023): 13–30. http://dx.doi.org/10.5325/studamerhumor.9.1.0013.

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ABSTRACT This article explores how Fran Ross’s 1974 novel Oreo uses humor to challenge static notions of Black, Jewish, and American identity. Through her mock heroic quest, Oreo’s eponymous protagonist develops WIT (“Way of the Interstitial Thrust”), a system of self-defense that draws on her multifaceted identity as a Jewish, African American woman and that she uses to successfully navigate spaces that threaten her with physical violence and symbolic erasure. In its hilarious exploration of the complexity and commodification of identity in the late twentieth century United States, Oreo provi

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36

Safitri, Nurlaila, Iskandar Sulaiman, and La Sunra. "HUMOR IN THE MOVIE “EVERYTHING EVERYWHERE ALL AT ONCE” USING VERBAL AND VISUAL ANALYSIS." ELITERATE : Journal of English Linguistics and Literature Studies 4, no. 2 (2025): 172. https://doi.org/10.26858/eliterate.v4i2.54519.

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This research discusses humor in the movie “Everything Everywhere All at Once” using verbal and visual analysis. It aims to analyze verbal and visual humor in the movie using the theory of Shade (1996) to analyze the types and the theory of Berger (2020) to identify the meaning of the verbal and visual humors found in the movie. The research method used in this study is qualitative descriptive method. The results of this research show that there are 12 extract describing verbal and visual humors found in the movie “Everything Everywhere All at Once”. There were 9 types of verbal humors found i

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37

Mlekodaj, Anna. "O góralskim humorze." Zeszyty Wiejskie 19 (June 30, 2014): 249–62. https://doi.org/10.18778/1506-6541.19.18.

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The article begins with a short presentation of the state of research regarding humor and comedy. Humor is the process which activates subjects and discusses social functions. Next, past and present theories on the topic of comedy (the comedic effect) created, for example, by philosophers and psychologists are characterized. They all emphatically confirm that the conditions for the existence of comedic word are through the recipient’s ability to perceive comedy. The second part of the article is dedicated to the analysis of humor mechanisms in dialectical texts from the Podtatrza region. The h

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38

Shukurullayeva, Hulkaroy, and Ulugbek Elmurodov. "HUMOR AND SATIRE IN WILLIAM SHAKESPEARE'S COMEDIES." JOURNAL OF SCIENCE-INNOVATIVE RESEARCH IN UZBEKISTAN 2, no. 5 (2024): 585–87. https://doi.org/10.5281/zenodo.11246340.

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This  abstract  examines  the  various  facets  of  satire  and  humor  in  William Shakespeare's comedies. By examining a few plays, such as "Twelfth Night," "A Midsummer  Night's  Dream,"  and  "Much  Ado  About  Nothing,"  we  look  at how Shakespeare  uses  a  variety  of  comedic  tropes,  like  situational  humor, physical comedy,   and   verbal   wit,   toboth   amuse   audiences   and   provide insi

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39

Chen, Li-Chi, Anna Sroka-Grądziel, Fu-Lan Lee, and Eryk Hajndrych. "Wit and Humor in Chinese Characters - A Socio-Cultural and Historical Perspective." Socjolingwistyka 35 (2021): 41–54. http://dx.doi.org/10.17651/socjoling.35.3.

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40

Juni, Samuel, and Bernard Katz. "Self-Effacing Wit as a Response to Oppression: Dynamics in Ethnic Humor." Journal of General Psychology 128, no. 2 (2001): 119–42. http://dx.doi.org/10.1080/00221300109598903.

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41

Baladouni, Vahé. "CHARLES LAMB: A MAN OF LETTERS AND A CLERK IN THE ACCOUNTANT'S DEPARTMENT OF THE EAST INDIA COMPANY." Accounting Historians Journal 17, no. 2 (1990): 21–36. http://dx.doi.org/10.2308/0148-4184.17.2.21.

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Charles Lamb (1775–1834), English author, who became famous for his informal, personal essays and literary criticism, is presented here in his vocational role as accounting clerk. Lamb's long years of experience in and out of London's counting-houses permitted him to capture the early nineteenth-century business and accounting life in some of his renowned essays and letters to friends. His unique wit, humor, and warm humanity bring to life one of the most interesting periods in accounting history.

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42

Hempelmann, Christian F. "True German and phony English laughter: Schmidt-Hidding was still Schmidt." European Journal of Humour Research 5, no. 4 (2017): 179. http://dx.doi.org/10.7592/ejhr2017.5.4.hempelmann.

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Schmidt-Hidding’s (b. 1903, d. 1967) lexical field study on the area of Humor und Witz [humor and wit/jokes] (1963b) receives attention in humor research to this day, especially in German-speaking countries. His diamond-shaped illustration of the two dimensions of the field of humor, not least in its aim to distinguish “earthy” German from “courteous” English humor, has become well-known. In view of this continued interest in the final write-up of Schmidt-Hidding’s work on humor (1963a, 1963b), in which he consistently ignores his earlier related publications under the name of Schmidt, this pa

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43

Andrade, Ênio Bernardes de. "Amor, humor: Noel Rosa e Oswald de Andrade." Scriptorium 4, no. 1 (2018): 30. http://dx.doi.org/10.15448/2526-8848.2018.1.31377.

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Este artigo propõe o estudo de algumas canções passionais de compositor Noel Rosa, sob a ótica da dualidade “amor/humor” apresentada no contexto das proposições estéticas da poesia Pau-Brasil, de Oswald de Andrade. Tais análises apontam para uma das marcas de confluência entre as obras dos dois autores, cujas linguagens aproximam a poesia da fala cotidiana, distanciando as formas poéticas da aura sublime e da retórica ornamental que costumavam caracterizar o canto e a escrita. Demonstra-se a astúcia criativa do Poeta da Vila, que, no casamento perfeito entre texto e melodia, cria sentidos ines

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44

Yanti, Ferda, and Abdullah Abdullah. "VISUAL AND VERBAL HUMOR ON FACEBOOK AND INSTAGRAM." Journal of English Literature and Linguistic Studies 2, no. 2 (2024): 38. https://doi.org/10.26858/jells.v2i2.61906.

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This research discusses visual and verbal humor on Facebook and Instagram and the meaning of the humor found on it. It aims to analyze verbal humor on Facebook and Instagram using theory of Shade (1996) to analyze the verbal humor types and theory of Berger (2020) to identify the meaning of visual and verbal humor found in the object. The research method used in this study was a qualitative descriptive method. The researchers analyzed visual and verbal humor on 5 accounts on Facebook and 8 accounts on Instagram. The result of this research shows that there are 30 numbers of visual and verbal h

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45

Trimble, Michael. "The Last Laugh." CNS Spectrums 6, no. 12 (2001): 953. http://dx.doi.org/10.1017/s1092852900001048.

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Freud writes in his startlingly innovative book, Wit and Its Relation to the Unconscious, that “…our philosophical inquiries have not awarded to wit the important role that it plays in our mental life.” He pointed out the difficulties of studying the phenomenon scientifically, and went on to analyze the meanings of jokes and why we laugh. He emphasized the “pleasure in economy” that the central nervous system derives from the pithy nature of the witty synthesis. Since then, several authors have brought forward their own theories, Arthur Koestler among them. However, neuroscientists have shown

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46

Rowland, Herbert. "Whimsy, Wit, and Humor: Satire in the Work of Matthias Claudius." Seminar: A Journal of Germanic Studies 45, no. 2 (2009): 111–24. http://dx.doi.org/10.1353/smr.0.0065.

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47

López Díaz, Montserrat. "El humor como procedimiento discursivo en los anuncios publicitarios." Revue Romane / Langue et littérature. International Journal of Romance Languages and Literatures 43, no. 1 (2008): 25–62. http://dx.doi.org/10.1075/rro.43.1.03lop.

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Humorous discourse overlays conventional discourse, providing both a humorous surface interpretation of reality, and a serious or standard underlying one. This paper attempts to show how humorous discourse in printed advertising usually produces a deviant understanding due to the fact that there is normally an incongruous sign or icon that distorts our vision of things. There is a transgression of common norms that transforms familiar things into weird and bizarre, creating a playful message. We distinguish various humorous procedures: irony, sarcasm, parody, pastiche, wit, absurdity, rarity a

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Tayyaba Hussain and Dr. Tayyaba Nighat. "Humorous Elements In Ibn Insha,s Travelogues." Dareecha-e-Tahqeeq 4, no. 2 (2023): 69–74. http://dx.doi.org/10.58760/dareechaetahqeeq.v4i2.122.

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This research paper carries out the research about Humorous elements in Ibn Insha's travelogues. Ibn Insha was a renowned Pakistani poet, humorist, and travelogue writer. His travelogues are among the most famous and beloved works of Urdu literature. In particular, his humorous and witty observations about different cultures and customs have made him a beloved figure among Urdu-speaking audiences.In his travelogues he shares his experiences and observations about his travels to different parts of the world. He employs his trademark wit and humor to describe the people, places, and customs he e

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Pandey, Kamya, and Ruchi Jaggi. "Advertising Narratives of Society and Politics: A Semiotic Analysis of Amul’s Print Ads." Revista Gestão Inovação e Tecnologias 11, no. 4 (2021): 5112–31. http://dx.doi.org/10.47059/revistageintec.v11i4.2552.

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Contextual knowledge is the most important aspect of language comprehension. We define contextual knowledge as both general knowledge and discourse knowledge, i.e., knowledge of the situational context, background knowledge, and co-textual context. In this paper, we will discuss the significance of contextual knowledge in comprehending the humor found in Amul's cartoon advertisements in India. Throughout the process, we will analyze these advertisements and determine whether humor is an effective tool for advertising and, as a result, marketing. These bilingual advertisements also assume that

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Nguyen, Hung Ky. "Anything Goes with Wit and Ambiguity: Playfulness in Japanese Visual Culture." Design Issues 36, no. 2 (2020): 72–86. http://dx.doi.org/10.1162/desi_a_00591.

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Being witty and being culturally appreciated are two independent things in visual communication design. More often than not, on one hand, the Japanese sense of ‘playfulness’ is manifested in enigmatic images, which express intriguing aspects of Japanese psyche. On the other hand, the Western sense of humor is often light hearted, as its major aim is to raise a smile instead of ambiguity. This ethnographic study examines the essence, categories, and sentiment of playfulness in Japanese context. It also explores in detail the situations in which playfulness is used and, where permitted, how Japa

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